1 00:00:00,120 --> 00:00:05,120 One unsubscribed per email. This could be a huge amount if your email list 2 00:00:05,160 --> 00:00:08,839 only has say one hundred people on it, or on the other hand, 3 00:00:08,839 --> 00:00:12,720 it could be a really good number of people because it's pretty standard to have 4 00:00:12,800 --> 00:00:17,480 people unsubscribing from our emails, so we need a little bit more context around 5 00:00:17,480 --> 00:00:21,399 how big the email list is to give you an idea, every time that 6 00:00:21,440 --> 00:00:25,399 we send out one of our Monday, Wednesday, Friday emails, we get 7 00:00:25,440 --> 00:00:29,719 about twenty to thirty people unsubscribing, and then the daily bi boosters list gets 8 00:00:29,760 --> 00:00:35,759 about one to two people unsubscribing every day. Welcome to Imperfect Action. I'm 9 00:00:35,799 --> 00:00:39,520 Steph Taylor. For years, I read all the books, downloaded all the 10 00:00:39,560 --> 00:00:43,799 freebies, and did all the courses, but it wasn't until I started taking 11 00:00:43,840 --> 00:00:49,719 imperfect action that my business had its first million dollar year. Imperfect Action is 12 00:00:49,719 --> 00:00:55,840 about doing things before you're ready, prioritizing consistent action over perfect action, and 13 00:00:55,920 --> 00:01:00,640 moving forward even when you're not sure you're doing it right. On this show, 14 00:01:00,719 --> 00:01:04,159 you can expect mindset advice, actionable marketing tips and strategies to build a 15 00:01:04,200 --> 00:01:08,319 business that brings you more profit, more freedom, and even more joy. 16 00:01:11,640 --> 00:01:15,079 You want the list to get my daily businesses. Every day i'll send you 17 00:01:15,079 --> 00:01:19,040 a bite sized prompt designed to help you grow your business in a more intentional 18 00:01:19,159 --> 00:01:23,439 way. Sign up at Steph Taylor dot co forward slash DBB, or at 19 00:01:23,439 --> 00:01:29,680 the link in the show notes. Hey, welcome back to Perfect Action. 20 00:01:29,760 --> 00:01:34,040 This is episode seven hundred and forty two. Today is an episode of Ask 21 00:01:34,079 --> 00:01:38,519 Steph, which we haven't had in a while because you guys just haven't been 22 00:01:38,599 --> 00:01:42,200 submitting that many questions. So if you want to submit a question for me 23 00:01:42,239 --> 00:01:47,719 to answer on an episode of Ask Steph in the future, head on over 24 00:01:47,760 --> 00:01:51,680 to Stephtaylor dot co slash ask Steph. There's a form there you can pop 25 00:01:51,680 --> 00:01:55,200 in your question. You can leave it anonymous if you want, and I 26 00:01:55,239 --> 00:01:59,799 will answer it on a future episode if it fits in with our content, 27 00:02:00,359 --> 00:02:02,760 which I try to go for ones where I know it's going to help as 28 00:02:02,799 --> 00:02:08,240 many people as possible, like today's question, which I think is quite a 29 00:02:08,319 --> 00:02:13,680 relevant one for anyone who's trying to build their email list and who is worried 30 00:02:13,800 --> 00:02:19,439 about your people unsubscribing from the emails that they are sending along the way. 31 00:02:19,840 --> 00:02:23,439 So all right, today's question is from Joe Hi Steph inspired by your daily 32 00:02:23,439 --> 00:02:28,800 biz boosters. I have a freebie where I send daily free tips via email. 33 00:02:29,159 --> 00:02:32,520 Unfortunately, a lot of people unsubscribe from there about one unsubscribed per email. 34 00:02:32,879 --> 00:02:37,280 There is an unsubscribe from all of my emails and a choose which emails 35 00:02:37,280 --> 00:02:39,520 you want to receive from meat button. Why do you think people choose to 36 00:02:39,599 --> 00:02:44,280 unsubscribe from all of my emails and not just from my daily tips. Do 37 00:02:44,319 --> 00:02:46,960 you think I should stop sending the daily tips or perhaps change the name of 38 00:02:47,000 --> 00:02:51,680 the button in order for them to understand that they can unsubscribe only from my 39 00:02:51,759 --> 00:02:54,039 daily tips and I don't lose them completely. On the one hand, this 40 00:02:54,120 --> 00:02:58,560 situation is seriously hurting my email list. On the other hand, I have 41 00:02:58,680 --> 00:03:00,919 received great reviews, new leads, and a chance to warm up my audience 42 00:03:01,000 --> 00:03:05,639 leading to my launch. I don't know what I should do, Okay, 43 00:03:06,000 --> 00:03:08,000 So the first thing I want to say is you've said there's quite a lot 44 00:03:08,000 --> 00:03:14,639 of people unsubscribing. One unsubscribed per email. This could be a huge amount 45 00:03:14,680 --> 00:03:17,599 if your email list only has say one hundred people on it, or on 46 00:03:17,639 --> 00:03:22,120 the other hand, it could be a really good number of people because it's 47 00:03:22,159 --> 00:03:25,439 pretty standard to have people unsubscribing from our emails, So we need a little 48 00:03:25,479 --> 00:03:30,919 bit more context around how big the email list is to give you an idea, 49 00:03:30,120 --> 00:03:35,120 every time that we send out one of our Monday, Wednesday Friday emails, 50 00:03:35,479 --> 00:03:38,960 we get about twenty to thirty people unsubscribing. And then the daily biz 51 00:03:38,000 --> 00:03:44,039 Boosters list gets about one to two people unsubscribing every day. Right, that's 52 00:03:44,400 --> 00:03:49,199 a significant number compared to one per day for your tips email. Twenty to 53 00:03:49,240 --> 00:03:52,879 thirty per email that we send every Monday, Wednesday, Friday. But it 54 00:03:52,919 --> 00:03:57,000 all depends on the size of the list. But it is so completely normal 55 00:03:57,039 --> 00:04:00,840 to have people unsubscribing. I understand though, that we want to keep the 56 00:04:00,879 --> 00:04:03,840 unsubscribed to a minimum. So what we want to look at is why are 57 00:04:03,879 --> 00:04:09,919 they unsubscribing? Now, some email marketing platforms will allow you to do a 58 00:04:09,919 --> 00:04:15,080 little unsubscribed survey where you can find out why. You can collect that reason 59 00:04:15,120 --> 00:04:19,240 why theyre unsubscribed. And sometimes it's just that people want to declutter their inboxes. 60 00:04:19,360 --> 00:04:23,720 They just don't want to be receiving any kind of emails that are not 61 00:04:24,439 --> 00:04:29,120 actionable emails, right, the knowledge based or they are sales emails, or 62 00:04:29,160 --> 00:04:31,360 they are something that they signed up for a while ago and are no longer 63 00:04:31,399 --> 00:04:35,360 interested in and then they want to declutter their inbox, which is why they're 64 00:04:35,399 --> 00:04:40,399 choosing to remove all of their emails. I know that when I'm unsubscribing from 65 00:04:40,480 --> 00:04:44,879 something, this is usually the reason why I'm unsubscribing, but it could be 66 00:04:44,920 --> 00:04:48,480 really useful to find out from the people who are unsubscribing, why are you 67 00:04:48,600 --> 00:04:54,759 unsubscribing now? The other thing I want to notice here is with the two 68 00:04:54,839 --> 00:04:58,639 options, it's unsubscribed from the Daily Tips or choose which emails you want to 69 00:04:58,680 --> 00:05:00,639 receive. And when I see the button that says choose which emails you want 70 00:05:00,680 --> 00:05:05,199 to receive, that to me sounds like a lot of work and it doesn't 71 00:05:05,240 --> 00:05:11,879 sound like I'm going to be unsubscribing. So I would be potentially changing the 72 00:05:12,079 --> 00:05:15,360 text on that so that the two options are unsubscribed from the Daily Tips but 73 00:05:15,480 --> 00:05:20,560 continue to get other emails, and the other option is unsubscribed from all emails. 74 00:05:21,279 --> 00:05:24,759 So it's not sounding like, Oh, I have to then go through 75 00:05:24,800 --> 00:05:28,079 and decide and make extra decisions and it's going to take me so much time. 76 00:05:28,519 --> 00:05:30,680 No, it's just option A, option B. Do I want to 77 00:05:30,759 --> 00:05:34,079 keep receiving the other emails or do I just want to lose all of the 78 00:05:34,079 --> 00:05:40,240 emails now. Something else to be mindful of is what are they opting in 79 00:05:40,319 --> 00:05:44,040 for and are the emails that they are receiving from you those daily tips? 80 00:05:44,279 --> 00:05:48,000 Do those match what they expected to receive when they opted in for them? 81 00:05:48,439 --> 00:05:51,480 So, for example, do they know that they're getting daily tips, like 82 00:05:51,560 --> 00:05:56,519 did you explicitly say on the opt in page get a daily tip from me? 83 00:05:57,240 --> 00:06:00,000 What do they expect those daily tips to be about? Is the other 84 00:06:00,040 --> 00:06:03,680 thing? So it could be that they signed up for daily tips expecting it 85 00:06:03,720 --> 00:06:06,480 to be about one thing, and then the daily tips that you send them 86 00:06:06,519 --> 00:06:11,639 are slightly different to what they expected, so they're thinking this is no longer 87 00:06:11,680 --> 00:06:15,199 relevant for me, and they are unsubscribing. Something you could potentially add to 88 00:06:15,240 --> 00:06:20,800 your sequence when they subscribe is maybe an automated email that asks them to hit 89 00:06:20,839 --> 00:06:25,600 reply and let you know what kind of tips they would like to receive from 90 00:06:25,680 --> 00:06:29,480 you. Really simple email, and then that way you can find out what 91 00:06:29,519 --> 00:06:33,040 they expect and what you can send to them that's going to be the most 92 00:06:33,120 --> 00:06:38,399 value for them. Another thing you could do is maybe fourteen days after they 93 00:06:38,439 --> 00:06:42,399 sign up. You could set up an automated email asking them for their feedback, 94 00:06:42,519 --> 00:06:45,600 and maybe you could incentivize them to fill out a survey. So, 95 00:06:45,759 --> 00:06:48,360 hey, I'll give you a five dollar coffee voucher five dollar Starbucks gift card 96 00:06:48,360 --> 00:06:51,199 the Starbucks in most countries, right, I'll give you a five dollar voucher 97 00:06:51,199 --> 00:06:56,879 for Starbucks or Amazon or something if you fill out this survey giving feedback on 98 00:06:57,240 --> 00:07:00,480 the emails that you have received so far, and then that where you can 99 00:07:00,519 --> 00:07:04,680 start to gauge how your tips are meeting them where they're at and understand you 100 00:07:04,720 --> 00:07:08,800 know why they want to, why they signed up for them, and what 101 00:07:08,879 --> 00:07:12,519 kind of emails you can keep sending to them to keep them on that list. 102 00:07:13,639 --> 00:07:17,600 Another thing I want to point out is sometimes we can give our audience 103 00:07:17,800 --> 00:07:21,560 tips that don't quite meet them where they are at. So are the tips 104 00:07:21,560 --> 00:07:25,839 that you are sending to your subscribers meeting them where they're at? What do 105 00:07:25,879 --> 00:07:30,399 I mean by that? I often use the example of dog training. So 106 00:07:30,639 --> 00:07:32,720 let's say that I am a dog trainer and I'm teaching you how to get 107 00:07:32,720 --> 00:07:36,079 your dog to stop barking. You have a dog that is old, and 108 00:07:36,120 --> 00:07:40,319 you believe that it's too late to teach your dog to stop barking. If 109 00:07:40,360 --> 00:07:43,680 I'm sending you tips saying here it's five ways to get your dog to stop 110 00:07:43,680 --> 00:07:47,560 barking, that tip's not meeting this person where they are at because they believe 111 00:07:47,720 --> 00:07:51,759 that their dog is too old to stop barking, so they're not paying attention. 112 00:07:51,839 --> 00:07:56,800 They're not finding them useful. If your tips are not meeting your subscribers 113 00:07:56,800 --> 00:08:00,879 where they are at, you could be overwhelming them because suddenly they're like, 114 00:08:01,000 --> 00:08:03,920 oh, there's all this extra stuff I need to do because you're adding more 115 00:08:03,920 --> 00:08:07,279 to their to do list, and then it makes it feel less achievable for 116 00:08:07,399 --> 00:08:09,759 them rather than more achievable. And I know it can feel like you are 117 00:08:09,759 --> 00:08:13,560 giving them loads of value when you're giving these kinds of tips, but it 118 00:08:13,639 --> 00:08:18,720 might not be that valuable to them because they still are not quite at the 119 00:08:18,720 --> 00:08:22,839 point where they are ready for those tips. One other thing I want to 120 00:08:22,839 --> 00:08:24,160 say, or actually two other things I have left to say on this topic. 121 00:08:24,279 --> 00:08:28,399 Firstly, the people who unsubscribe were probably never going to buy from you 122 00:08:28,480 --> 00:08:31,720 in the first place. They might not be your ideal client, or they 123 00:08:31,800 --> 00:08:37,120 might not be that eager to solve the problem that your offer solves or that 124 00:08:37,159 --> 00:08:39,679 your tips are helping them to solve. And then the last point I want 125 00:08:39,720 --> 00:08:43,240 to make is you mentioned that this is a good opportunity to nurture them for 126 00:08:43,279 --> 00:08:48,879 a launch. Rather than giving daily tips to nurture them, could you create 127 00:08:48,960 --> 00:08:52,240 a launch specific lead magnet. So I teach this concept in depth a bit 128 00:08:52,240 --> 00:08:56,639 more inside launch Magic, this concept of a lead magnet that is very specific 129 00:08:56,159 --> 00:09:01,720 just to one offer, just to a launch for that offer, rather than 130 00:09:01,840 --> 00:09:05,320 to generally grow your email list. And essentially it's not about giving them tips. 131 00:09:05,720 --> 00:09:09,720 Rather, it is about meeting them where they are at and bridging the 132 00:09:09,759 --> 00:09:11,480 gap between where they are right now and where they need to be to be 133 00:09:11,559 --> 00:09:16,639 ready to buy that particular offer. It's not about getting lots of subscribers onto 134 00:09:16,639 --> 00:09:20,080 your email list. It's not going to be the shiny, amazingly magnet that 135 00:09:20,080 --> 00:09:24,799 gets you thousands and thousands and thousands of subscribers most of the time. But 136 00:09:24,919 --> 00:09:28,399 it's about getting you those right subscribers and nurturing them to buy from you when 137 00:09:28,440 --> 00:09:31,360 you open doors on the launch. So there you have it. A couple 138 00:09:31,399 --> 00:09:39,039 of thoughts about the unsubscribes. It's a very common challenge and I wouldn't be 139 00:09:39,080 --> 00:09:41,399 too concerned about it, because it is normal to have a number of unsubscribes. 140 00:09:41,679 --> 00:09:45,559 But there are a couple of those little tweaks that you can implement to 141 00:09:45,879 --> 00:09:48,399 see if that makes any kind of change, and always keep an eye on 142 00:09:48,440 --> 00:09:52,720 it, keep it, look at it over time, test different things, 143 00:09:52,759 --> 00:09:56,399 and see if you can notice any trends from the different things that you have 144 00:09:56,679 --> 00:09:58,360 tested. All right, that is it for today's episode. If you're not 145 00:09:58,399 --> 00:10:03,360 already sbscribe to this show, hit the subscribe button so you don't miss every 146 00:10:03,399 --> 00:10:07,240 new episode released every Monday, Wednesday, and Friday. Thank you so much 147 00:10:07,240 --> 00:10:07,559 for listening. Catch you next time.