One unsubscribed per email. This could be a huge amount if your email list
only has say one hundred people on it, or on the other hand,
it could be a really good number of people because it's pretty standard to have
people unsubscribing from our emails, so we need a little bit more context around
how big the email list is to give you an idea, every time that
we send out one of our Monday, Wednesday, Friday emails, we get
about twenty to thirty people unsubscribing, and then the daily bi boosters list gets
about one to two people unsubscribing every day. Welcome to Imperfect Action. I'm
Steph Taylor. For years, I read all the books, downloaded all the
freebies, and did all the courses, but it wasn't until I started taking
imperfect action that my business had its first million dollar year. Imperfect Action is
about doing things before you're ready, prioritizing consistent action over perfect action, and
moving forward even when you're not sure you're doing it right. On this show,
you can expect mindset advice, actionable marketing tips and strategies to build a
business that brings you more profit, more freedom, and even more joy.
You want the list to get my daily businesses. Every day i'll send you
a bite sized prompt designed to help you grow your business in a more intentional
way. Sign up at Steph Taylor dot co forward slash DBB, or at
the link in the show notes. Hey, welcome back to Perfect Action.
This is episode seven hundred and forty two. Today is an episode of Ask
Steph, which we haven't had in a while because you guys just haven't been
submitting that many questions. So if you want to submit a question for me
to answer on an episode of Ask Steph in the future, head on over
to Stephtaylor dot co slash ask Steph. There's a form there you can pop
in your question. You can leave it anonymous if you want, and I
will answer it on a future episode if it fits in with our content,
which I try to go for ones where I know it's going to help as
many people as possible, like today's question, which I think is quite a
relevant one for anyone who's trying to build their email list and who is worried
about your people unsubscribing from the emails that they are sending along the way.
So all right, today's question is from Joe Hi Steph inspired by your daily
biz boosters. I have a freebie where I send daily free tips via email.
Unfortunately, a lot of people unsubscribe from there about one unsubscribed per email.
There is an unsubscribe from all of my emails and a choose which emails
you want to receive from meat button. Why do you think people choose to
unsubscribe from all of my emails and not just from my daily tips. Do
you think I should stop sending the daily tips or perhaps change the name of
the button in order for them to understand that they can unsubscribe only from my
daily tips and I don't lose them completely. On the one hand, this
situation is seriously hurting my email list. On the other hand, I have
received great reviews, new leads, and a chance to warm up my audience
leading to my launch. I don't know what I should do, Okay,
So the first thing I want to say is you've said there's quite a lot
of people unsubscribing. One unsubscribed per email. This could be a huge amount
if your email list only has say one hundred people on it, or on
the other hand, it could be a really good number of people because it's
pretty standard to have people unsubscribing from our emails, So we need a little
bit more context around how big the email list is to give you an idea,
every time that we send out one of our Monday, Wednesday Friday emails,
we get about twenty to thirty people unsubscribing. And then the daily biz
Boosters list gets about one to two people unsubscribing every day. Right, that's
a significant number compared to one per day for your tips email. Twenty to
thirty per email that we send every Monday, Wednesday, Friday. But it
all depends on the size of the list. But it is so completely normal
to have people unsubscribing. I understand though, that we want to keep the
unsubscribed to a minimum. So what we want to look at is why are
they unsubscribing? Now, some email marketing platforms will allow you to do a
little unsubscribed survey where you can find out why. You can collect that reason
why theyre unsubscribed. And sometimes it's just that people want to declutter their inboxes.
They just don't want to be receiving any kind of emails that are not
actionable emails, right, the knowledge based or they are sales emails, or
they are something that they signed up for a while ago and are no longer
interested in and then they want to declutter their inbox, which is why they're
choosing to remove all of their emails. I know that when I'm unsubscribing from
something, this is usually the reason why I'm unsubscribing, but it could be
really useful to find out from the people who are unsubscribing, why are you
unsubscribing now? The other thing I want to notice here is with the two
options, it's unsubscribed from the Daily Tips or choose which emails you want to
receive. And when I see the button that says choose which emails you want
to receive, that to me sounds like a lot of work and it doesn't
sound like I'm going to be unsubscribing. So I would be potentially changing the
text on that so that the two options are unsubscribed from the Daily Tips but
continue to get other emails, and the other option is unsubscribed from all emails.
So it's not sounding like, Oh, I have to then go through
and decide and make extra decisions and it's going to take me so much time.
No, it's just option A, option B. Do I want to
keep receiving the other emails or do I just want to lose all of the
emails now. Something else to be mindful of is what are they opting in
for and are the emails that they are receiving from you those daily tips?
Do those match what they expected to receive when they opted in for them?
So, for example, do they know that they're getting daily tips, like
did you explicitly say on the opt in page get a daily tip from me?
What do they expect those daily tips to be about? Is the other
thing? So it could be that they signed up for daily tips expecting it
to be about one thing, and then the daily tips that you send them
are slightly different to what they expected, so they're thinking this is no longer
relevant for me, and they are unsubscribing. Something you could potentially add to
your sequence when they subscribe is maybe an automated email that asks them to hit
reply and let you know what kind of tips they would like to receive from
you. Really simple email, and then that way you can find out what
they expect and what you can send to them that's going to be the most
value for them. Another thing you could do is maybe fourteen days after they
sign up. You could set up an automated email asking them for their feedback,
and maybe you could incentivize them to fill out a survey. So,
hey, I'll give you a five dollar coffee voucher five dollar Starbucks gift card
the Starbucks in most countries, right, I'll give you a five dollar voucher
for Starbucks or Amazon or something if you fill out this survey giving feedback on
the emails that you have received so far, and then that where you can
start to gauge how your tips are meeting them where they're at and understand you
know why they want to, why they signed up for them, and what
kind of emails you can keep sending to them to keep them on that list.
Another thing I want to point out is sometimes we can give our audience
tips that don't quite meet them where they are at. So are the tips
that you are sending to your subscribers meeting them where they're at? What do
I mean by that? I often use the example of dog training. So
let's say that I am a dog trainer and I'm teaching you how to get
your dog to stop barking. You have a dog that is old, and
you believe that it's too late to teach your dog to stop barking. If
I'm sending you tips saying here it's five ways to get your dog to stop
barking, that tip's not meeting this person where they are at because they believe
that their dog is too old to stop barking, so they're not paying attention.
They're not finding them useful. If your tips are not meeting your subscribers
where they are at, you could be overwhelming them because suddenly they're like,
oh, there's all this extra stuff I need to do because you're adding more
to their to do list, and then it makes it feel less achievable for
them rather than more achievable. And I know it can feel like you are
giving them loads of value when you're giving these kinds of tips, but it
might not be that valuable to them because they still are not quite at the
point where they are ready for those tips. One other thing I want to
say, or actually two other things I have left to say on this topic.
Firstly, the people who unsubscribe were probably never going to buy from you
in the first place. They might not be your ideal client, or they
might not be that eager to solve the problem that your offer solves or that
your tips are helping them to solve. And then the last point I want
to make is you mentioned that this is a good opportunity to nurture them for
a launch. Rather than giving daily tips to nurture them, could you create
a launch specific lead magnet. So I teach this concept in depth a bit
more inside launch Magic, this concept of a lead magnet that is very specific
just to one offer, just to a launch for that offer, rather than
to generally grow your email list. And essentially it's not about giving them tips.
Rather, it is about meeting them where they are at and bridging the
gap between where they are right now and where they need to be to be
ready to buy that particular offer. It's not about getting lots of subscribers onto
your email list. It's not going to be the shiny, amazingly magnet that
gets you thousands and thousands and thousands of subscribers most of the time. But
it's about getting you those right subscribers and nurturing them to buy from you when
you open doors on the launch. So there you have it. A couple
of thoughts about the unsubscribes. It's a very common challenge and I wouldn't be
too concerned about it, because it is normal to have a number of unsubscribes.
But there are a couple of those little tweaks that you can implement to
see if that makes any kind of change, and always keep an eye on
it, keep it, look at it over time, test different things,
and see if you can notice any trends from the different things that you have
tested. All right, that is it for today's episode. If you're not
already sbscribe to this show, hit the subscribe button so you don't miss every
new episode released every Monday, Wednesday, and Friday. Thank you so much
for listening. Catch you next time.