The first time you are launching a new offer, most of that launch is
going to be a guessing game, and you're never going to be one hundred
percent sure what questions your audience might have or what's going to hold them back
from signing up. You're never going to be one hundred percent sure if the
price is right or if the bonuses are right. But the second time that
you launch that same thing, you now have data, you have insights.
You know what worked, you know it didn't work, so you can now
improve it and have a better launch the next time around. Welcome to Imperfect
Action. I'm Steph Taylor. For years, I read all the books,
downloaded all the freebies, and did all the courses, but it wasn't until
I started taking imperfect action that my business had its first million dollar year.
Imperfect action is about doing things before you're ready, prioritizing consistent action over perfect
action, and moving forward even when you're not sure you're doing it right.
On this show, you can expect mindset advice, actionable marketing tips and strategies
to build a business that brings you more profit, more freedom, and even
more joy. Are you on the list to get my Daily Businesses every day,
I'll send you a bite sized prompt designed to help you grow your business
in a more intentional way. Sign up at step Taylor dot co, forward
slash DBB, or at the link in the show notes. Hey, welcome
back to in Perfect Action. This is episode eight hundred and twelve. When
I talk to online business owners. One of the biggest things I hear coming
up over and over again that's standing between them and launching their offers, and
whether that's something that they've already created and they haven't done a launch for it
to sell them, or whether it's something that they've launched once before and they're
thinking about potentially launching again, or if it's something that they have not yet
ever created and they're thinking about launching it for the first time. The big
block always seems to be overwhelmed. There is so much to do, so
many moving parts, and it feels really overwhelming. So so in today's episode,
I'm sharing a couple of things that you can do to remove the overwhelm
from your next launch. Now, for the context of this episode, when
I'm talking about launching, I am talking about a live launch, which is
somewhere where you are selling your offer with a limited time card open period.
You might have something like a webinar and then you're sending them to the sales
page and they might have seven days to buy before doors close, or before
a bonus is removed or the price goes up, or whatever that actual deadline
is. So when I'm talking about these, now here are a couple of
different things you can do to make your launches less overwhelming. Number one,
stop putting pressure on yourself to have this one massive launch of your offer,
right. Remove the fear that it's this one big thing that you have to
do, and if it's not a big launch, then it wasn't successful launching
your online course, membership, your program. It's not about having a huge
launch that first time round. It's about building a repeatable process that works for
your product and for your audience so you can launch it a few times a
year and reliably bring in a little profit injection each time. Your first launch
probably won't be a million dollar launch. It probably won't even be a six
figure launch unless you're already an established brand or you have a really big marketing
budget behind you. Your second launch probably won't be either. But over time,
your audience grows and you get better launching. You start to understand your
audience better. Your content gets better, your messaging gets better. Your launches
begin to bring in bigger returns. And the work that you put in in
that first launch that makes the next launch easier and more effective, and each
time it gets easier, and over time your launch results start to compound,
and the success that you start to see in your business and the success that
your students start to see that compounds. Two. Stop putting pressure on yourself
to hit some kind of arbitrary goal in your launch, rather than using it
as a learning process and understanding that each launch gets better over time. Now,
this usually looks like saying I want to get twenty students in my launch,
or I want to have a fifty thousand dollar launch or whatever, without
doing any kind of number crunching to understand what it would actually take to hit
those numbers. With your current business, your current audience size, your current
marketing budget. Goals shouldn't be plucked out of thin air. They shouldn't be
determined by what you think success will be. It shouldn't be determined based on
what other people around you are experiencing in their launches. They should be calculated
from your audience, size, your budget, et cetera. Okay, and
if you have a small audience and no budget, that doesn't mean you should
hold off launching until you have an audience or a budget to have a fifty
thousand dollar launch, let's say. Instead, it means you need to adjust
your expectations because maybe getting five students in the first time you launched this one
offer is actually a really good conversion. And once you've got the five students
in great now we can double down on what worked, potentially reinvest grow your
audience a little bit, and launch again. And that income that you generate
from that five student launch, yeah, you can reinvest that maybe into Facebook
ads, or you can hire a publicist or whatever's going to help you to
reach more people so you can grow your audience faster. And then the next
time you launch, maybe it's a ten person launch, and then you repeat.
And it might feel like a lot of work just for five students,
but the work has gone into creating assets that you can use over and over
again in each launch of the same product. It's not just it's not a
waste of time. You can tweak it each time based on what worked and
what didn't work in the previous launch. You can add social proof, you
can add testimonials, and then the next time you launch, it's a lot
less work. The first time you are launching a new offer, most of
that launch is going to be a guessing game, and you're never going to
be one hundred percent sure what questions your audience might have or what's going to
hold them back from signing up. You're never going to be one hundred percent
sure if the price is right or if the bonuses are right. But the
second time that you launch that same thing, you now have data, you
have insights, You know what worked, you know it didn't work, so
you can now improve it and have a better launch the next time around.
Next up, stop focusing on how small your audience is and on trying to
grow the biggest possible audience before you launch. Focusing on how small your audience
is isn't very helpful because you're never going to feel like your audience is big
enough. Someone is always going to have a bigger audience than you. Someone
is always going to be having bigger launches than you, and comparing yourself to
others isn't usually very helpful. By fixating on how you don't have enough people
in your audience, you're forgetting about all the people you do have, people
you can serve right now with your offers. Launching isn't this thing that happens
once and then it's done. That's the only time you launch this one offer,
like you need to save up for it and build this audience and then
it's over. No, that's not what happens. You launch over and over
again, and you can grow your audience in between each launch, each time
making more sales. Now, I also want to say, a small audience
of the right people is going to convert a lot better than a large audience
of the wrong people in a launch. So instead of trying to get lots
of people into your launch, focus on getting the right people instead of focusing
on the numbers, How can you better serve those humans behind those numbers,
and launching while your audience is tiny, Like I said, that helps you
to generate money that you can then reinvest into growing your audience faster. Yes,
you can grow your audience organically, and yes it's something you should be
putting effort into doing at all times. But putting a little bit of ad
budget behind a launch that has converted before that can really start to pour fuel
on the fire and speed it all up. Okay, next up. Stop
thinking of your launch as something that must succeed at all costs. Okay.
Saying that you are only going to take a risk if you get a good
return is like saying that you're only going to buy shares and Apple if you're
one hundred percent certain that the price is going to go up. There's never
going to be any kind of guarantee. And if there was a guarantee,
everyone would be doing it. If you were guaranteed success in your business,
everyone would of business, right, that's just the nature of it. But
when you fail at something new, it's not a waste of time because firstly,
you actually did it. And do you know how many people are out
there dreaming up these massive ideas that they'll never do anything about, So simply
by trying, you are already ahead of everybody else. You're ahead of the
ones who are too afraid of failure to even try. And secondly, you
probably learn something from it. Failure gives us a lot more information than sitting
around and planning, because now you can pinpoint what didn't work, you can
take action to correct it, and you can try again, and you can
run the numbers. You can see what you need to change next time,
what you need to improve. You can ask the people who didn't buy why
they didn't buy, and tweak your messaging and your content as a result.
Trying and failing moves your whole lot closer than sitting there waiting to feel ready
to do it. Okay, stop trying to do all of the things in
your very first launch, the very first launch that you are having of one
offer. You don't need to have affiliates, ten different versions, your sales
page, ten bonuses, a three day challenge, a webinar, ten Instagram
lives, and an upsell all in that one first launch. Because yes,
you might see other people doing these in their launches, but when you start
to actually take action on them, you're building this big mental to do list
of all of the different things you need to do, and that's going to
feel really overwhelming. And the magic about launching as a repeatable process, a
thing that you do over and over and over again for each offer, it
means you can add a little bit more each time you launch it. The
first time you launch, you're going to have your hands pretty full creating your
free content, your sales page, your cut open emails, your webinar if
you choose to do one the next time you launch. Now you already have
these assets, so you can add extra things because you have a little bit
more time on your hands. And then, lastly, stop waiting to feel
less overwhelmed before you take action. There are so many moving pieces in a
launch, and yes, it's going to feel overwhelming trying to plan out everything
that you need to do. But the real problem is that the more you
think and the more overwhelming everything starts to feel. And if you are launching
anything, you'll know there are a lot of different things you could do.
But rather than focusing on everything that you need to do all at once,
just try focusing on the next step, and then the next one, and
then the next one. It's so much less overwhelming if you just focus on
what's in front of you and the destination rather than every single thing that needs
to happen to get to that destination. So there you have it, a
couple of things to stop doing to avoid overwhelm in your next launch. Now,
if you are thinking about launching, doors are opening to launch Magic On
the thirteenth of June, you can go and find out everything you need to
know. Jump on the weight list because we have an early bird bonus.
You can find that at stephtaylor dot co, slash magic, or dm me
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Monday, Wednesday and Friday. Thank you so much for listening. Catch you
next time.