1 00:00:00,120 --> 00:00:03,359 The first time you are launching a new offer, most of that launch is 2 00:00:03,399 --> 00:00:06,599 going to be a guessing game, and you're never going to be one hundred 3 00:00:06,599 --> 00:00:12,160 percent sure what questions your audience might have or what's going to hold them back 4 00:00:12,199 --> 00:00:14,720 from signing up. You're never going to be one hundred percent sure if the 5 00:00:14,720 --> 00:00:17,839 price is right or if the bonuses are right. But the second time that 6 00:00:17,879 --> 00:00:21,120 you launch that same thing, you now have data, you have insights. 7 00:00:21,160 --> 00:00:24,000 You know what worked, you know it didn't work, so you can now 8 00:00:24,000 --> 00:00:28,879 improve it and have a better launch the next time around. Welcome to Imperfect 9 00:00:28,920 --> 00:00:32,359 Action. I'm Steph Taylor. For years, I read all the books, 10 00:00:32,479 --> 00:00:36,880 downloaded all the freebies, and did all the courses, but it wasn't until 11 00:00:36,920 --> 00:00:41,200 I started taking imperfect action that my business had its first million dollar year. 12 00:00:42,560 --> 00:00:48,840 Imperfect action is about doing things before you're ready, prioritizing consistent action over perfect 13 00:00:48,880 --> 00:00:52,799 action, and moving forward even when you're not sure you're doing it right. 14 00:00:53,840 --> 00:00:58,439 On this show, you can expect mindset advice, actionable marketing tips and strategies 15 00:00:58,479 --> 00:01:02,439 to build a business that brings you more profit, more freedom, and even 16 00:01:02,520 --> 00:01:07,319 more joy. Are you on the list to get my Daily Businesses every day, 17 00:01:07,400 --> 00:01:11,640 I'll send you a bite sized prompt designed to help you grow your business 18 00:01:11,640 --> 00:01:15,640 in a more intentional way. Sign up at step Taylor dot co, forward 19 00:01:15,680 --> 00:01:22,480 slash DBB, or at the link in the show notes. Hey, welcome 20 00:01:22,480 --> 00:01:25,280 back to in Perfect Action. This is episode eight hundred and twelve. When 21 00:01:25,480 --> 00:01:30,400 I talk to online business owners. One of the biggest things I hear coming 22 00:01:30,519 --> 00:01:36,799 up over and over again that's standing between them and launching their offers, and 23 00:01:37,000 --> 00:01:41,239 whether that's something that they've already created and they haven't done a launch for it 24 00:01:41,319 --> 00:01:45,280 to sell them, or whether it's something that they've launched once before and they're 25 00:01:45,280 --> 00:01:48,920 thinking about potentially launching again, or if it's something that they have not yet 26 00:01:49,239 --> 00:01:52,959 ever created and they're thinking about launching it for the first time. The big 27 00:01:53,000 --> 00:01:56,719 block always seems to be overwhelmed. There is so much to do, so 28 00:01:56,799 --> 00:02:00,560 many moving parts, and it feels really overwhelming. So so in today's episode, 29 00:02:00,599 --> 00:02:06,480 I'm sharing a couple of things that you can do to remove the overwhelm 30 00:02:06,680 --> 00:02:09,879 from your next launch. Now, for the context of this episode, when 31 00:02:09,919 --> 00:02:15,240 I'm talking about launching, I am talking about a live launch, which is 32 00:02:15,680 --> 00:02:20,719 somewhere where you are selling your offer with a limited time card open period. 33 00:02:20,800 --> 00:02:23,240 You might have something like a webinar and then you're sending them to the sales 34 00:02:23,280 --> 00:02:27,879 page and they might have seven days to buy before doors close, or before 35 00:02:27,879 --> 00:02:30,960 a bonus is removed or the price goes up, or whatever that actual deadline 36 00:02:31,120 --> 00:02:36,879 is. So when I'm talking about these, now here are a couple of 37 00:02:36,879 --> 00:02:40,159 different things you can do to make your launches less overwhelming. Number one, 38 00:02:40,719 --> 00:02:46,639 stop putting pressure on yourself to have this one massive launch of your offer, 39 00:02:46,479 --> 00:02:50,599 right. Remove the fear that it's this one big thing that you have to 40 00:02:50,639 --> 00:02:55,680 do, and if it's not a big launch, then it wasn't successful launching 41 00:02:55,719 --> 00:03:00,000 your online course, membership, your program. It's not about having a huge 42 00:03:00,039 --> 00:03:02,919 launch that first time round. It's about building a repeatable process that works for 43 00:03:04,000 --> 00:03:07,120 your product and for your audience so you can launch it a few times a 44 00:03:07,240 --> 00:03:12,719 year and reliably bring in a little profit injection each time. Your first launch 45 00:03:12,759 --> 00:03:15,599 probably won't be a million dollar launch. It probably won't even be a six 46 00:03:15,680 --> 00:03:20,800 figure launch unless you're already an established brand or you have a really big marketing 47 00:03:20,840 --> 00:03:24,080 budget behind you. Your second launch probably won't be either. But over time, 48 00:03:24,240 --> 00:03:29,319 your audience grows and you get better launching. You start to understand your 49 00:03:29,319 --> 00:03:31,520 audience better. Your content gets better, your messaging gets better. Your launches 50 00:03:31,599 --> 00:03:36,520 begin to bring in bigger returns. And the work that you put in in 51 00:03:36,560 --> 00:03:39,840 that first launch that makes the next launch easier and more effective, and each 52 00:03:39,879 --> 00:03:45,039 time it gets easier, and over time your launch results start to compound, 53 00:03:45,439 --> 00:03:49,759 and the success that you start to see in your business and the success that 54 00:03:49,800 --> 00:03:54,000 your students start to see that compounds. Two. Stop putting pressure on yourself 55 00:03:54,120 --> 00:03:59,719 to hit some kind of arbitrary goal in your launch, rather than using it 56 00:03:59,759 --> 00:04:03,919 as a learning process and understanding that each launch gets better over time. Now, 57 00:04:04,080 --> 00:04:08,439 this usually looks like saying I want to get twenty students in my launch, 58 00:04:08,520 --> 00:04:11,680 or I want to have a fifty thousand dollar launch or whatever, without 59 00:04:11,680 --> 00:04:15,199 doing any kind of number crunching to understand what it would actually take to hit 60 00:04:15,240 --> 00:04:18,360 those numbers. With your current business, your current audience size, your current 61 00:04:18,360 --> 00:04:23,800 marketing budget. Goals shouldn't be plucked out of thin air. They shouldn't be 62 00:04:23,839 --> 00:04:27,639 determined by what you think success will be. It shouldn't be determined based on 63 00:04:27,720 --> 00:04:31,759 what other people around you are experiencing in their launches. They should be calculated 64 00:04:31,839 --> 00:04:35,399 from your audience, size, your budget, et cetera. Okay, and 65 00:04:35,480 --> 00:04:39,399 if you have a small audience and no budget, that doesn't mean you should 66 00:04:39,439 --> 00:04:43,199 hold off launching until you have an audience or a budget to have a fifty 67 00:04:43,199 --> 00:04:46,000 thousand dollar launch, let's say. Instead, it means you need to adjust 68 00:04:46,000 --> 00:04:50,560 your expectations because maybe getting five students in the first time you launched this one 69 00:04:50,560 --> 00:04:55,480 offer is actually a really good conversion. And once you've got the five students 70 00:04:55,519 --> 00:04:59,920 in great now we can double down on what worked, potentially reinvest grow your 71 00:05:00,040 --> 00:05:03,519 audience a little bit, and launch again. And that income that you generate 72 00:05:03,519 --> 00:05:06,839 from that five student launch, yeah, you can reinvest that maybe into Facebook 73 00:05:06,839 --> 00:05:10,319 ads, or you can hire a publicist or whatever's going to help you to 74 00:05:10,360 --> 00:05:13,759 reach more people so you can grow your audience faster. And then the next 75 00:05:13,759 --> 00:05:16,160 time you launch, maybe it's a ten person launch, and then you repeat. 76 00:05:16,720 --> 00:05:19,279 And it might feel like a lot of work just for five students, 77 00:05:19,319 --> 00:05:24,560 but the work has gone into creating assets that you can use over and over 78 00:05:24,600 --> 00:05:28,399 again in each launch of the same product. It's not just it's not a 79 00:05:28,399 --> 00:05:30,600 waste of time. You can tweak it each time based on what worked and 80 00:05:30,600 --> 00:05:33,800 what didn't work in the previous launch. You can add social proof, you 81 00:05:33,839 --> 00:05:36,680 can add testimonials, and then the next time you launch, it's a lot 82 00:05:36,800 --> 00:05:42,199 less work. The first time you are launching a new offer, most of 83 00:05:42,199 --> 00:05:45,399 that launch is going to be a guessing game, and you're never going to 84 00:05:45,439 --> 00:05:49,920 be one hundred percent sure what questions your audience might have or what's going to 85 00:05:49,959 --> 00:05:53,759 hold them back from signing up. You're never going to be one hundred percent 86 00:05:53,759 --> 00:05:56,519 sure if the price is right or if the bonuses are right. But the 87 00:05:56,560 --> 00:05:59,759 second time that you launch that same thing, you now have data, you 88 00:05:59,839 --> 00:06:01,879 have insights, You know what worked, you know it didn't work, so 89 00:06:01,920 --> 00:06:05,040 you can now improve it and have a better launch the next time around. 90 00:06:05,920 --> 00:06:11,399 Next up, stop focusing on how small your audience is and on trying to 91 00:06:11,439 --> 00:06:15,920 grow the biggest possible audience before you launch. Focusing on how small your audience 92 00:06:16,000 --> 00:06:19,399 is isn't very helpful because you're never going to feel like your audience is big 93 00:06:19,480 --> 00:06:23,920 enough. Someone is always going to have a bigger audience than you. Someone 94 00:06:24,040 --> 00:06:27,560 is always going to be having bigger launches than you, and comparing yourself to 95 00:06:27,639 --> 00:06:31,839 others isn't usually very helpful. By fixating on how you don't have enough people 96 00:06:31,879 --> 00:06:35,040 in your audience, you're forgetting about all the people you do have, people 97 00:06:35,079 --> 00:06:40,720 you can serve right now with your offers. Launching isn't this thing that happens 98 00:06:40,720 --> 00:06:43,600 once and then it's done. That's the only time you launch this one offer, 99 00:06:43,680 --> 00:06:45,879 like you need to save up for it and build this audience and then 100 00:06:45,879 --> 00:06:49,120 it's over. No, that's not what happens. You launch over and over 101 00:06:49,160 --> 00:06:53,560 again, and you can grow your audience in between each launch, each time 102 00:06:53,600 --> 00:06:57,040 making more sales. Now, I also want to say, a small audience 103 00:06:57,079 --> 00:07:00,160 of the right people is going to convert a lot better than a large audience 104 00:07:00,240 --> 00:07:04,480 of the wrong people in a launch. So instead of trying to get lots 105 00:07:04,480 --> 00:07:09,480 of people into your launch, focus on getting the right people instead of focusing 106 00:07:09,480 --> 00:07:14,600 on the numbers, How can you better serve those humans behind those numbers, 107 00:07:15,560 --> 00:07:17,800 and launching while your audience is tiny, Like I said, that helps you 108 00:07:17,839 --> 00:07:23,560 to generate money that you can then reinvest into growing your audience faster. Yes, 109 00:07:23,720 --> 00:07:26,399 you can grow your audience organically, and yes it's something you should be 110 00:07:26,399 --> 00:07:30,160 putting effort into doing at all times. But putting a little bit of ad 111 00:07:30,160 --> 00:07:33,639 budget behind a launch that has converted before that can really start to pour fuel 112 00:07:33,680 --> 00:07:38,680 on the fire and speed it all up. Okay, next up. Stop 113 00:07:38,720 --> 00:07:43,800 thinking of your launch as something that must succeed at all costs. Okay. 114 00:07:43,839 --> 00:07:46,279 Saying that you are only going to take a risk if you get a good 115 00:07:46,279 --> 00:07:49,439 return is like saying that you're only going to buy shares and Apple if you're 116 00:07:49,439 --> 00:07:53,399 one hundred percent certain that the price is going to go up. There's never 117 00:07:53,439 --> 00:07:55,759 going to be any kind of guarantee. And if there was a guarantee, 118 00:07:55,759 --> 00:07:59,439 everyone would be doing it. If you were guaranteed success in your business, 119 00:07:59,439 --> 00:08:01,480 everyone would of business, right, that's just the nature of it. But 120 00:08:01,639 --> 00:08:05,160 when you fail at something new, it's not a waste of time because firstly, 121 00:08:05,240 --> 00:08:09,480 you actually did it. And do you know how many people are out 122 00:08:09,519 --> 00:08:13,759 there dreaming up these massive ideas that they'll never do anything about, So simply 123 00:08:13,759 --> 00:08:18,399 by trying, you are already ahead of everybody else. You're ahead of the 124 00:08:18,439 --> 00:08:22,000 ones who are too afraid of failure to even try. And secondly, you 125 00:08:22,079 --> 00:08:26,000 probably learn something from it. Failure gives us a lot more information than sitting 126 00:08:26,040 --> 00:08:30,120 around and planning, because now you can pinpoint what didn't work, you can 127 00:08:30,120 --> 00:08:33,320 take action to correct it, and you can try again, and you can 128 00:08:33,399 --> 00:08:35,960 run the numbers. You can see what you need to change next time, 129 00:08:35,039 --> 00:08:39,120 what you need to improve. You can ask the people who didn't buy why 130 00:08:39,159 --> 00:08:41,120 they didn't buy, and tweak your messaging and your content as a result. 131 00:08:41,840 --> 00:08:46,960 Trying and failing moves your whole lot closer than sitting there waiting to feel ready 132 00:08:48,000 --> 00:08:52,200 to do it. Okay, stop trying to do all of the things in 133 00:08:52,240 --> 00:08:54,960 your very first launch, the very first launch that you are having of one 134 00:08:56,000 --> 00:09:00,519 offer. You don't need to have affiliates, ten different versions, your sales 135 00:09:00,559 --> 00:09:03,919 page, ten bonuses, a three day challenge, a webinar, ten Instagram 136 00:09:03,960 --> 00:09:09,000 lives, and an upsell all in that one first launch. Because yes, 137 00:09:09,039 --> 00:09:11,120 you might see other people doing these in their launches, but when you start 138 00:09:11,159 --> 00:09:16,399 to actually take action on them, you're building this big mental to do list 139 00:09:16,399 --> 00:09:18,200 of all of the different things you need to do, and that's going to 140 00:09:18,240 --> 00:09:22,600 feel really overwhelming. And the magic about launching as a repeatable process, a 141 00:09:22,639 --> 00:09:26,039 thing that you do over and over and over again for each offer, it 142 00:09:26,080 --> 00:09:28,840 means you can add a little bit more each time you launch it. The 143 00:09:28,879 --> 00:09:33,240 first time you launch, you're going to have your hands pretty full creating your 144 00:09:33,279 --> 00:09:35,840 free content, your sales page, your cut open emails, your webinar if 145 00:09:35,840 --> 00:09:39,320 you choose to do one the next time you launch. Now you already have 146 00:09:39,440 --> 00:09:43,720 these assets, so you can add extra things because you have a little bit 147 00:09:43,759 --> 00:09:46,759 more time on your hands. And then, lastly, stop waiting to feel 148 00:09:46,960 --> 00:09:52,799 less overwhelmed before you take action. There are so many moving pieces in a 149 00:09:52,879 --> 00:09:56,480 launch, and yes, it's going to feel overwhelming trying to plan out everything 150 00:09:56,519 --> 00:09:58,559 that you need to do. But the real problem is that the more you 151 00:09:58,600 --> 00:10:03,919 think and the more overwhelming everything starts to feel. And if you are launching 152 00:10:03,080 --> 00:10:07,000 anything, you'll know there are a lot of different things you could do. 153 00:10:07,799 --> 00:10:11,480 But rather than focusing on everything that you need to do all at once, 154 00:10:11,759 --> 00:10:13,600 just try focusing on the next step, and then the next one, and 155 00:10:13,639 --> 00:10:18,519 then the next one. It's so much less overwhelming if you just focus on 156 00:10:18,559 --> 00:10:22,399 what's in front of you and the destination rather than every single thing that needs 157 00:10:22,399 --> 00:10:24,559 to happen to get to that destination. So there you have it, a 158 00:10:24,559 --> 00:10:31,159 couple of things to stop doing to avoid overwhelm in your next launch. Now, 159 00:10:31,200 --> 00:10:35,120 if you are thinking about launching, doors are opening to launch Magic On 160 00:10:35,159 --> 00:10:39,159 the thirteenth of June, you can go and find out everything you need to 161 00:10:39,159 --> 00:10:41,919 know. Jump on the weight list because we have an early bird bonus. 162 00:10:41,240 --> 00:10:45,919 You can find that at stephtaylor dot co, slash magic, or dm me 163 00:10:46,000 --> 00:10:48,879 on Instagram. I'm there at stephtaylor dot co. Send me the word magic 164 00:10:50,080 --> 00:10:52,759 and I will automatically add you to the waitlist. If you're not subscribed to 165 00:10:52,799 --> 00:10:56,720 the show, hit the little plus button in Apple Podcasts or follow in Spotify 166 00:10:56,919 --> 00:11:01,120 and it just means you'll get each new episode straight to your podcast app every 167 00:11:01,200 --> 00:11:03,679 Monday, Wednesday and Friday. Thank you so much for listening. Catch you 168 00:11:03,679 --> 00:11:05,080 next time.