WEBVTT

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Yo yo, what's going on?
Everybody? Welcome to a new episode of

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My Candicast. I'm Candid Dave.
I'm grooving. On today's episode, we

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have a special guest, founder and
CEO of Summer End, Smokeout and also

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Elevated Exotics. Thanks for joining us
today, Neil, Yo shout out.

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I've been trying to make this happen. Nice to meet you guys. Oh

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yeah, we really really appreciate the
opportunity. Yeah, we appreciate you coming

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on because I mean, I do
events and I can only imagine what it's

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like running a festival. And just
like the pre talk we just talked about,

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you got like a million things going
on, and so we really appreciate

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taking a you know, an hour
to be able to talk about your event

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because it's bad us and uh,
you know, being in Michigan, we

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I saw it and I scoped in
loving the DMC and I was like,

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WHOA two birds, you know,
So I was like, this is awesome.

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Yeah, I'm excited to dive deep
into summers and Smokeout and Elevated Exotics.

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Before we get into all that,
Neil, let's get a little background

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of who you are and what you
do. For both of the event and

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the company. Yeah, I'm really
the fan CEO. I do a lot

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of the legwork. We're kind of
i mean, i'll being too low of

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budget, but really this is our
second year and we started really low budget

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last year. But I've been I've
been doing a lot of the leg work,

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you know, like painting the stage, all sorts of stuff. So

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I'm really just an all hands get
all hands on deck guy. Uh.

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Yeah, I pretty much run the
show over here for for the event,

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the stores. I have a lot
of help, and I've passed over a

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lot of the duties to a lot
of the people that started working with us

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in the beginning. Well that's good, that's pretty much my baby. Yeah.

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No, it sounds like you're doing
a lot of the work, but

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I mean, like I definitely feel
like building your own team is huge,

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and like finding those people you can
trust and pass those things off too,

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that's huge. So exactly, ex
Yeah, for sure, for sure.

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Yeah, no, awesome. So
just a little bit about it Summer and

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Smoke Out? What is Summer and
Smokeout? Like I've talked about it being

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a festival, but like, what's
what's yours? How you like to talk

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about it. Yeah, you know, like ever since I went to like

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my first camping music festival. It
was Summer Camp down in uh An,

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Illinois, Chilathe, right by Pereia, and it was sort of just like

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a crossover fest. I just thought
it was cool. You know that they're

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playing reggae and they're playing a d
M. They have a couple of rappers,

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you know, they got rock and
roll mixed in there, and I

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was just like, that's this is
this is awesome. You know, it's

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the first thing I thought, and
and before that, you know, it's

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it's always ever since I went to
my first shows, I wanted to own

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a venue and stuff. So it
was kind of like once I got up

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here and I saw the space that
was available right next to my dispensary and

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was city property and they were willing
to rent it to me, I was

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like, well, I'm going for
this right away. And I actually through

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my first event three months after I
opened my dispensary, so I was I

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was planning it before my doors were
even open. Like that just shows you,

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yeah, it just shows you how
much I care about the event and

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stuff. I was working on that
just as hard as I was working on

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the store, I'm saying, and
the hustle man, that's a lot of

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work and honestly care about both events
and and like Elevate Exotics. So what

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for Elevate Exotics. You are the
owner and operator as well. And that's

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nine oh six. So are there
multiple dispensaries up there? You know?

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Do you be? Yes, sir? We got two. We got the

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one in Republic that opened June last
year. We just had our one year

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anniversary on June twenty third through the
through a party at the delfton Escanaba on

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the twenty fourth. It was pretty
cool. We had a small out with

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like one hundred and fifty people there. I haven't really seen too much of

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that up in the up prior to
that. And we opened our second store

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just after four twenty and as Kanaba. We saw an opportunity there with no

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cap licensing and just just took it
and it's been going great. Oh yeah,

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awesome, Yeah, yeah, yeah, that's cool man, congret.

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So do you are you guys just
I guess we'll get into that question here

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in a little bit. I think
I'm more intilidated. But before we get

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into that, I was curious about
led you into the cannabis industry as well,

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because you talked about the music industry
going to festival and stuff. But

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what led you in a cannabis good
question. Yeah, I mean I've been

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smoking for a long time. My
dad was diagnosed with cancer when I was

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in middle school, and you know, like I started getting hip to it

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as I got you know, into
high school that he was you know,

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medicatian stuff. So I've been smoking
for a long time. And then after

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that I started selling it as soon
as I realized there was money in it.

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Living in Wisconsin, growing up in
the Oshko area, and really what

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got me into the smokeout is my
dad was a radio dju in late sixties

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and early seventies, so he did
nothing but last loud music when I was

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growing up. Took me to a
few concerts as I got into middle school,

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high school, and uh, you
know, as I got older,

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I've always loved statistics, and it's
it's really led me into the economics and

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I'm constantly trying to figure out ways
to make sense of different industries that I

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find interesting. That's cool. You
take your passions and you turn them into

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business as well. You know,
it seems like you did. You definitely

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have like a care besides like,
hey, I'm just sitting for the money.

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Like you know, you love the
music festival scene. You always want

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to own a venue, someone who
loves the throwing those type of things,

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like you care about music. It
sounds like you're very similar and having it

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with your dad and stuff. It
sounds like campus is very close to home

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too, so right right, And
I definitely didn't make any money on the

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music festival last year or anything.
I don't even have throw festivals. And

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it does not seem easy with all
the people in the moving parts and this

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and ems and then property and this
is crazy. I can't imagine. I

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really can't. I can't imagine.
It was almost five figures this year,

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that's what That's what I've heard.
I heard that all these little things that

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you don't think about, all of
a sudden they just add up. So

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like here, abviously you're like six
figures and just like WHOA. At least

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you're taking precautions and being professional about
it, though you know absolutely safety first.

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Do you you consume new or what's
your favorite way to consume? Good?

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Question? Good? I love smoking
mostly in joints. Uh I do

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small pre roles here and there,
but I'm super picky with my pre roles.

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Like I don't know, I got
a lot of Michigan. You're saying,

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what's in his head? For sure? I'm getting samples dropped off at

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the store all the time, and
I hardly ever count. Sometimes I hardly

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ever are taking them because I'm just
super picky with a pre role. Otherwise

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I want to roll with myself.
So joints start my number one Matt,

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It's always always be joints. But
I da, I dab, I do

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everything. You know. I got
nice banger, nice rags as well hashead.

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I got into like dabbing pretty hard
the past few years. I love

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it. I mean, I love
smoking weed, but like a big hash

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hat. But just like as you
described your pre rose and weed, I

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was like thinking, that's exactly what
Dave says. So I gotta loves your

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favorite what's your favorite metric grosing company? If you don't mind me ask him

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right now. I've been really age. I've been digging fifth Age. Josh.

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We had him on. He's really
good. Uh, He's worked with

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some partners. Good dude, North
Coast, No shout out is great.

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Travis with North Coast is good.
I mean, I've been digging my buddy

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hash Heads. He used to do
the metric side City Mill. It's pretty

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consistent on the consistency. Yeah,
local guy like literally can't grew up where

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we like grew up. Like it's
like yeah, like a few family members.

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It's not a big company, but
very good hash hash Heads, solid

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stuff. I would figured out all
three of those. Yeah, my fiance

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is a daver above all else,
so I'm sure I'm sure she watches this.

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She'll be like kind of hit a
passion. Well, then you can

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get a gram for forty bucks thirty
five sometimes, like it's like the decent

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for rosin nowadays. I'm sure you
can go to you know, you know,

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if you're vertically integrated, A lot
of those companies can if you go

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to their dispensaries, they can get
you a better rosin price. But just

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we can solid like when it comes
to consistency off the board. Those are

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just some of the ones that I
can think of, you know, yeah,

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Love Elements got some good rosin too, oh yeah, elements solid,

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Oh yeah, for sure, there's
a lot of good ros elements nowadays.

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I feel like if someone figured out
the recipe and shared it with people because

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for a while it was all sappy
and then it got good one day.

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Yeah, consistencies back color. But
yeah, let's I want to jump in,

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uh to the summer and smoke out. Yeah, let's do it please.

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Yeah, this is this is that
I'm excited about. It is how

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we I found you on the internet
and stuff, so I mean, let's

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talk about it. Yeah, So
you gave our listeners a little background of

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what is summer in Smokeout. You
guys have like a mission statement or anything

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forward smoke Out. I know it's
a festival, so might gets different than

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that might be the business, but
curious right, right, you know,

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it's just a music focused cannabis consumption
event in its second year. So so

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when I say music focused, it's
it's more focused on the music than the

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speakers and you know some of the
educational side of things that people might do

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at other cannabis consumption event. Right. The mission is to make fun,

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unforgettable memories and hopefully eventually it empowers
my local community republic A little background on

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the community that we started in for
our retail It's only a town of a

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thousand people. It's just like really
really low and incorporation level. So a

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long term with wisconsintly the zation.
I hope it continues to help the tom

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thrive. They've seen like a huge, huge up kick and traffic in the

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area, and hopefully make it makes
sense financially as well, you know.

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But at the end of the day, it's really just about fun for me.

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I've always wanted to do it since
I started going to festivals, and

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ever since I saw the grounds,
I was like, Wow, this this

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is it, this is the spot. They got power here. I'm like,

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this would be cool breaking generators out
now, but yeah, they over

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power dry I can imagine. But
curious where where what is the grounds?

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Where is it exactly? We're at
Boulder Alley Disc golf Course. It's a

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it's an old driving range and dirt
bike track, you know, and it

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really didn't get used much when I
first moved up here. But they've built

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nine holes and we sponsored, you
know, quite a bit to help that

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happen. And ever since then,
when I'm building out there now, I

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see people, you know, chucking
a few discs, hitting a few golf

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balls, and then there's there's the
dirt bike track gets used every weekend.

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It seems like. So that's sweet. I love it. So yeah.

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So so it's got like a little
bit of infrastructure. People are there regularly.

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It's not you're just throwing missing them
in all the woods, which I've

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seen both, so I just had
to ask, right, so right,

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it gets a little crazy. No, it's like a well maintained hill too,

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so like the grounds don't do too
much damage from weather either. Yeah.

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I was looking on your website a
bit, just kind of checking everything

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out. It looks really cool.
Here, I'm gonna pull it up.

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There's a lineup a little bit where
days is the is the festival. It's

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this coming weekend, August eleventh,
twelfth, and the thirteenth Friday Saturday Sunday.

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I know sometimes people do the Thursday
Friday Saturday. We went to the

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Friday Saturday Sunday model. Yes,
it's coming up right around the corner.

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I try to get it earlier,
but I've just been absolutely swamped. So

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yeah, I'm pulling up the website
right now. Is the middler me so

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Devin the dude Josh t shout out
Josh father funk. I saw that.

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I was like, wow, man, because he hasn't played in the US

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before. I don't think right,
No, this is his USA dabut it

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was actually a chore just to get
his his visa proved. We think he

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definitely had to make an extra push
there at the end just to get the

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visa proved. It was I'm ever
grateful for that for sure. To have

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the first time obviously making records with
the Ets is a big father funk man.

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I've seen his records. Yeah,
he's as a release on nineteen K,

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which is Dirt Monkeys label too,
So he's like super sick to me.

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I play I play out a couple
of his songs because I'm in that

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like E EDM Funk middle ground,
so I'm big fans. I thought that

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was cool as hell. Elevate Exotics
dot Com is where I found this.

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So if you want to see the
line up, the schedule, a little

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countdown clock, all that stuff,
go check that out. I pulled it

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up as we were talking about it, and so I just want to let

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them know any bands good you got
there? Yeah? Any bands, I

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mean all of them. Me and
my my one of my best friends,

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Brett Lowry shut up. Brett hand
picked this lineup and we just worked together.

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You know, there's only a few
names that are on there that were

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his play that I didn't that I
didn't know before this, and I've come

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to learn a lot about them.
You know. I'm always checking everybody out

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before we place an offer and all
that, but really everybody, I'm gonna

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try and make it to almost every
set, especially the people that weren't there

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last year, because because we had
some rain last year and some some issues

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towards the end where we didn't get
cannabis consumption approved by the state. We

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00:13:31.799 --> 00:13:37.039
we just ran back most of the
artists that wanted to come back and just

204
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want to give them some worse exposure
show their our appreciation for them showing up.

205
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Though we had a good showing.
We had like three hundred and fifty

206
00:13:43.600 --> 00:13:46.879
people out there for Devon to do
it, which is really good considering it

207
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rain all day of the day before
and the day after and it was like

208
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sixty degrees in September the August for
sure. I mean that's really tough.

209
00:13:56.200 --> 00:13:58.000
I mean, like sometimes you can
plan and plan and plan, the weather

210
00:13:58.080 --> 00:14:01.600
can just screw. Like we actually
just went to what was that event we

211
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just went to that literally had more
rain than we could even deal with.

212
00:14:05.399 --> 00:14:16.240
Oh yeah that was yeah, definitely
right that Sunday, Yeah for eight hours,

213
00:14:16.080 --> 00:14:20.000
and like it's just still pretty popping
for what it was. But you

214
00:14:20.039 --> 00:14:22.679
know, if it wasn't raining,
you would have doubled those numbers, you

215
00:14:22.679 --> 00:14:24.000
know. I mean, I'm just
but you would have had a lot more

216
00:14:24.039 --> 00:14:26.720
turnout from people going, oh it's
beautiful, let's go do stuff. So

217
00:14:28.399 --> 00:14:31.240
I respect that a lot because actually, if one of the lasts I played

218
00:14:31.320 --> 00:14:35.440
last summer, I got rained out, And it is so hard to make

219
00:14:35.519 --> 00:14:39.279
up the clock on artists because a
lot of those people you're paying the bigger

220
00:14:39.320 --> 00:14:43.159
contracts for, like you've got to
honor those contracts. So sometimes a lot

221
00:14:43.200 --> 00:14:45.440
of the younger, lower artists,
like you know, my son's a little

222
00:14:45.440 --> 00:14:48.720
card, you get kind of bumped, you know, so like it happens.

223
00:14:48.720 --> 00:14:50.080
So I really respect and appreciate that
because they, like, I mean,

224
00:14:50.159 --> 00:14:52.639
as an artist, like you know, that means a lot. I

225
00:14:52.799 --> 00:14:56.639
think if that makes sense, No, that's cool as hell, that's cool.

226
00:14:56.720 --> 00:15:00.639
So this is the second year,
that's awesome. Like what was your

227
00:15:00.919 --> 00:15:03.000
what spark do you want to bring
these together? Like what was like was

228
00:15:03.039 --> 00:15:07.679
there any event or anything specifically,
we're like music vessels and legal sell sales

229
00:15:09.360 --> 00:15:13.080
man. The two just go together
great, you know, cannabis and music,

230
00:15:13.600 --> 00:15:18.960
it's all all all. It's just
an extra way to make a concert

231
00:15:18.200 --> 00:15:22.799
makes sense because you know, obviously, financially, especially when you're just starting

232
00:15:22.840 --> 00:15:28.080
out, you don't have a following
that trusts the promotions judgment necessarily. I

233
00:15:28.159 --> 00:15:31.480
just felt like it was an extra
tool to make it makes sense. And

234
00:15:31.840 --> 00:15:35.759
you know, with alcohol sales in
Michigan for temporary permits, it's all nonprofit,

235
00:15:37.120 --> 00:15:39.799
so you you really can't capitalize on
that part of it either. So

236
00:15:41.200 --> 00:15:45.759
your only ways to make money our
ticket sales, merge, sponsorships, and

237
00:15:46.360 --> 00:15:50.840
anything else you could sell cannabis.
So we hope to capitalize on this year.

238
00:15:52.440 --> 00:15:56.799
So you said alcoholic, so are
you? Are you is alcohol?

239
00:15:56.879 --> 00:16:00.440
Can? Yeah? Allowed to consume
alcoholic the event like brings them in or

240
00:16:00.480 --> 00:16:04.360
there's sales of alcohol. Yeah.
So we have camping at our festivals,

241
00:16:04.399 --> 00:16:10.000
so we're going to allow the campers
to carry in either one bottle or one

242
00:16:10.080 --> 00:16:15.000
case per a person because it's twenty
one up. No no glass, no

243
00:16:15.120 --> 00:16:21.240
glass on the bottles. We do
have alcohol sales on site, but there

244
00:16:21.279 --> 00:16:26.600
is no carry ins and we're actually
having it sponsored by the local Republic Sportsman's

245
00:16:26.639 --> 00:16:32.279
Club, good not for profit that
did another event in town, and so

246
00:16:32.399 --> 00:16:36.559
I instantly hit them up. And
after they saw everything went smooth last year

247
00:16:36.879 --> 00:16:41.240
last year we did byob After they
saw everything went smooth last year and they

248
00:16:41.240 --> 00:16:45.879
saw how much working effort I put
into it, they said they have no

249
00:16:45.960 --> 00:16:48.840
problem helping out this year, And
big shout out to them, And I

250
00:16:48.200 --> 00:16:51.720
hope they absolutely crush it over there
because they do a lot of good things

251
00:16:51.759 --> 00:16:55.039
for the community for sure. Because
like the one event I think we've seen

252
00:16:55.120 --> 00:16:57.080
alcohol and weed, they had had
to separate them, so they had like

253
00:16:57.159 --> 00:17:02.240
alcohol sales in like a beer garden
style thing, and then the campus was

254
00:17:02.279 --> 00:17:04.640
open or vice versa. Right,
So if they're selling alcohol everywhere, the

255
00:17:04.680 --> 00:17:11.079
weed was kind of garden. Yeah, So we went with the weed everywhere,

256
00:17:11.440 --> 00:17:15.400
and we have a thirty by twenty
tent for alcohol sales, and then

257
00:17:15.400 --> 00:17:19.279
we have a thirty by twenty viewing
area outside of that alcohol shares area that

258
00:17:19.480 --> 00:17:22.440
you know we're gonna they're gonna have
a couple of picnic tables and stuff.

259
00:17:22.839 --> 00:17:30.160
Yeah, so you're sure they're that's
the main stage so so the eating m

260
00:17:30.240 --> 00:17:34.359
guys get snubbed a little bit more
this year, but we're gonna work on

261
00:17:34.400 --> 00:17:40.000
solutions for that next year. But
absolutely I think that we found the best

262
00:17:40.000 --> 00:17:42.680
solution with the budget we had this
year. I mean with the building festival.

263
00:17:42.720 --> 00:17:45.240
I mean that that is like that
that's the name of the game,

264
00:17:45.319 --> 00:17:48.759
right, Like you're not gonna have
half a million million dollars in budget just

265
00:17:48.799 --> 00:17:52.920
to spend. You know, you're
building your brain. You're building that like

266
00:17:52.440 --> 00:17:56.359
reputation. And then once that reputation
is built, then it's like boom,

267
00:17:56.359 --> 00:17:57.920
bringing some more sponsors, you get
things by, you get a stage sponsored,

268
00:17:57.960 --> 00:18:00.720
blah blah blah, all those things. Is it two stages right?

269
00:18:03.079 --> 00:18:06.640
We got three actually, so we
have like a local DAP tent we called

270
00:18:06.680 --> 00:18:10.720
the DAP Tent, but the damp
part will actually be located in what we

271
00:18:10.839 --> 00:18:14.759
call the heavy Spaghetti smoking Alley.
We'll get into that later maybe, but

272
00:18:15.480 --> 00:18:18.160
while we're talking about stages, I
built out of fourst stage this year.

273
00:18:18.319 --> 00:18:22.160
It's gonna look really dope. We're
doing our stage revealing a couple of days.

274
00:18:22.279 --> 00:18:26.319
I bought an led wall for it, just so I could have that

275
00:18:26.440 --> 00:18:32.359
piece of the puzzle every year.
Last year I bought the tent that is

276
00:18:32.400 --> 00:18:37.720
the DAP Tent. It's a huge
two pole, ninety foot tent, so

277
00:18:37.920 --> 00:18:41.680
that's that's gonna have more local artists. We do have some hottest date acts

278
00:18:41.759 --> 00:18:44.839
in there though, two that are
like up and coming, and a couple

279
00:18:44.920 --> 00:18:48.960
artists have a DAPT tent set and
a four stage set. But the four

280
00:18:48.039 --> 00:18:51.920
stage in the DAP tent is where
all the EEDM goes on. There's a

281
00:18:51.960 --> 00:18:55.720
couple of small two piece bands that
get into the both areas, a couple

282
00:18:55.720 --> 00:18:59.440
of rappers too, and then the
main stage is an SL one hundred.

283
00:19:00.119 --> 00:19:03.559
It's got tons of space and that
that's where all the big multi piece bands

284
00:19:03.599 --> 00:19:07.480
are and it just makes it easier
for the sound guys too. A lot

285
00:19:07.519 --> 00:19:10.640
of times you'll run into sound guys
and they're just like they specialize in just

286
00:19:10.759 --> 00:19:17.759
bands, you know. Yeah,
yeah, I've done you know, yeah,

287
00:19:17.799 --> 00:19:19.559
I do. So. I primarily
do a v for like corporate events,

288
00:19:19.599 --> 00:19:22.279
but I've definitely done festivals and I've
done an audio gig for like a

289
00:19:22.279 --> 00:19:26.359
festival, doing a ones and stuff, and it's like it's different, right,

290
00:19:26.400 --> 00:19:29.079
and it's like totally different. You
need a bigger team for running bands,

291
00:19:29.079 --> 00:19:30.160
you need people to know how to
set up the inputs, how to

292
00:19:30.200 --> 00:19:33.920
set up the drum mics, run
everything. It's a little bit more of

293
00:19:33.920 --> 00:19:36.000
a stage work, right, where
EDM is like, hey, once it's

294
00:19:36.000 --> 00:19:40.960
set up, it's like plugabla,
you know what I mean, So respecting,

295
00:19:41.119 --> 00:19:44.680
right, And I've done other festivals
that every one of the other festivals

296
00:19:44.680 --> 00:19:47.680
that try flip flopping without throwing anybody
under the bus because I love most of

297
00:19:47.720 --> 00:19:51.160
them. Uh and you know they
get blown speakers all the time. You

298
00:19:51.200 --> 00:19:57.480
know, it's just just not something
I wanted to deal with. And you're

299
00:19:57.480 --> 00:20:00.799
getting delays too because like in this
starts because you know, not everything always

300
00:20:00.799 --> 00:20:04.039
goes a plan. I mean,
you're I'm sure you're learning that running the

301
00:20:04.079 --> 00:20:07.960
event. He's like, there's always
something that pops up. Oh yeah,

302
00:20:07.039 --> 00:20:11.440
last year did not go according at
all, but it turned out great and

303
00:20:11.519 --> 00:20:15.599
it was awful about for sure,
and we're all learning, right, that's

304
00:20:15.640 --> 00:20:22.799
true. Damn. So when we
were talking about like the dab stuff and

305
00:20:22.839 --> 00:20:26.039
all that, oh, actually I
skip this part. I'm sorry. What

306
00:20:26.039 --> 00:20:27.480
what Let's give a shout out to
your partner since we always give a shout

307
00:20:27.480 --> 00:20:30.880
out to our partners. Like,
am I Loud Flower, Old Store Gangings

308
00:20:30.920 --> 00:20:33.599
and Emo Fire, Like, what
are some of your partners working with Summer

309
00:20:33.640 --> 00:20:37.880
and smoke out Man emro Fire is
working with us, But I love those

310
00:20:37.880 --> 00:20:44.039
guys and we've talked about working in
the future. We work with alful Butts

311
00:20:44.039 --> 00:20:48.440
this year, Frosty Trees, Trap
House, three Lafts, Choice and Drabs,

312
00:20:48.720 --> 00:20:52.000
Breeze Canna, Superior Selections, east
Side of Me, and a huge

313
00:20:52.000 --> 00:20:55.799
shout out to Really Solutions. Thomas
Butler couldn't do it out of him,

314
00:20:56.519 --> 00:21:00.759
so we used their event organizer license
for this. He's he's taking a ton

315
00:21:00.799 --> 00:21:04.079
of work off my plate there and
uh he's also bringing his lasers out and

316
00:21:04.400 --> 00:21:10.160
echoes of Pink Floyd's band, which
is gonna be absolutely sex usually have a

317
00:21:10.160 --> 00:21:15.279
good production show from what I've seen
that goes absolutely hell. Yeah, well

318
00:21:15.319 --> 00:21:21.720
cool, you know. Yeah,
without forgetting about the nine Canvas ones.

319
00:21:21.759 --> 00:21:23.400
We did get like a ton of
Urva mate to give out. We got

320
00:21:23.480 --> 00:21:27.759
something from the Organized Stone to give
out, like a bunch of can couzies.

321
00:21:27.799 --> 00:21:30.640
Yeah. Yeah, We're gonna give
out those Yurva mats right and early

322
00:21:30.680 --> 00:21:33.839
in the morning. Get people recharge. Maybe day two, maybe Day three,

323
00:21:33.880 --> 00:21:36.799
we'll see how it goes. Yeah, dude, I love that.

324
00:21:36.839 --> 00:21:42.160
I actually love yourbus. They like
my prefer I got you for me too,

325
00:21:42.519 --> 00:21:45.240
because of red bulls are just anything
you're overloading with sugar and I with

326
00:21:45.279 --> 00:21:47.960
other crabbit. I mean, I
don't know. At least they just feel

327
00:21:48.000 --> 00:21:52.119
better when I'm drinking. I don't
know if they are like, I don't

328
00:21:52.119 --> 00:21:57.119
know, I don't understand anyway,
then like crackable, credible. Yeah,

329
00:21:57.119 --> 00:22:00.079
we'll shout out to get a couple
of them. Can get chors than a

330
00:22:00.119 --> 00:22:03.440
red bull formula, That's what I
mean. Like, that's like pure chemicals.

331
00:22:03.519 --> 00:22:07.160
Right, it makes me, It
gives you wings though, right,

332
00:22:10.000 --> 00:22:15.279
Okay, sometimes you need it,
sometimes you get it sometimes, especially like

333
00:22:15.359 --> 00:22:18.079
doing late night events man, and
like you know, like before events,

334
00:22:18.119 --> 00:22:19.400
Jack, I got a one am
show today. I'm like, I guess

335
00:22:19.440 --> 00:22:30.720
they'll wait, stay pumped. Absolutely
sure, nice. Nice. I was

336
00:22:30.720 --> 00:22:36.279
curious how much our tickets for the
festival and camping. Is it like two

337
00:22:36.279 --> 00:22:38.799
separate or is it you get you
get you buy a ticket, you get

338
00:22:38.839 --> 00:22:42.960
camping with it. Yeah, so
they are separated. Mean they're there,

339
00:22:44.000 --> 00:22:48.640
but thirty five dollars for camping that
covers your parking that covers your We got

340
00:22:48.640 --> 00:22:52.880
a shower truck this year, you
know, and it just it just covers

341
00:22:52.920 --> 00:22:57.000
everything there, you know, all
the liability that comes with camping all that.

342
00:22:57.480 --> 00:23:02.920
We've sold almost four hundred tickets.
It is cap at six fifty,

343
00:23:03.039 --> 00:23:06.400
but we do have like room to
fit an extra fifty. We're gonna send

344
00:23:06.400 --> 00:23:10.319
out a message to encourage card pooling
this week, so if anyone's listening,

345
00:23:10.880 --> 00:23:15.839
please car pool. I think that's
good that you got pretty much three quarters

346
00:23:15.880 --> 00:23:18.599
of the parking sold out, because
if each person brings two to four people,

347
00:23:18.759 --> 00:23:19.880
that's a solid amount of people.
Plus all the locals that are just

348
00:23:19.880 --> 00:23:23.079
going to drive around just park up
there. Can you just part there and

349
00:23:23.119 --> 00:23:26.680
not camp there? Could I just
like drive there? Yeah? Yeah,

350
00:23:26.759 --> 00:23:30.039
But that's that's that's a huge thing
we had to do in the offseason this

351
00:23:30.160 --> 00:23:34.279
year. Is I actually, you
know what maybe discover the grounds is that

352
00:23:34.359 --> 00:23:40.599
my property that my dispensary is on
is on twenty three acres and it's adjacent

353
00:23:40.720 --> 00:23:44.799
to the city property that I'm renting
for this event. And I had my

354
00:23:44.839 --> 00:23:47.279
excavator, the same one that helped
me with my building, because there was

355
00:23:47.319 --> 00:23:51.559
a brand new construction when I started
bought the place in September of twenty twenty

356
00:23:51.559 --> 00:23:56.759
one. I had him just clear
out, you know, about two point

357
00:23:56.759 --> 00:24:00.279
five acres, which by estimations should
be able to fit like three hundred fifty

358
00:24:00.359 --> 00:24:06.160
cars, so there is room for
about a thousand people to come day out

359
00:24:06.640 --> 00:24:08.720
as well, and the grounds can
certainly handle it. We got proper security

360
00:24:08.759 --> 00:24:14.720
all that. So at least I'm
glad you're taking the time for infrastructure because

361
00:24:14.920 --> 00:24:18.680
again, I know some friends that
are throwing I mean through a music festival

362
00:24:18.759 --> 00:24:22.160
and there's a lot and like you
said, if you missed those infrastructure points,

363
00:24:22.160 --> 00:24:22.920
sure you might be able to make
a little bit more profit, but

364
00:24:23.000 --> 00:24:26.799
you you're like taking care of the
people there, and those are big things

365
00:24:27.079 --> 00:24:32.079
of the second year helps you think
of everything and after it's all done.

366
00:24:32.279 --> 00:24:36.920
So but but nothing, nothing bad
happened last year as far as parking or

367
00:24:36.960 --> 00:24:41.279
anything. I think the rain actually
probably might have helped that. Otherwise we

368
00:24:41.359 --> 00:24:44.839
might have ran out of parking.
Well hey see, And that's the thing

369
00:24:44.839 --> 00:24:45.720
that's it, you know, you
gotta look at is like a learning curve

370
00:24:45.759 --> 00:24:48.720
red then like oh things went wrong, Like nothing really went wrong. You

371
00:24:48.839 --> 00:24:52.039
learned, right, I think,
And honestly, that's it's good you learned

372
00:24:52.079 --> 00:24:53.480
your first year or not you're like
your third year and things go wrong,

373
00:24:53.559 --> 00:24:57.480
you know, absolutely, Oh yeah, so can you so okay, so

374
00:24:57.599 --> 00:25:00.039
camping, so you can bring an
alcohol? Could you bring Can I bring

375
00:25:00.039 --> 00:25:03.400
my bonds? My rigs, all
that glass, all that type of stuff?

376
00:25:03.400 --> 00:25:06.319
Because we said no goals, I
want to like, you know,

377
00:25:06.519 --> 00:25:08.559
well, we we are allowing you
to bring your bonding rigs and we're gonna

378
00:25:08.680 --> 00:25:14.880
we put out a post and we
are doing a text campaign as well to

379
00:25:15.000 --> 00:25:18.400
encourage people to bring them in cases. You know, so we're going to

380
00:25:18.480 --> 00:25:21.319
do our best there to clean up
if there's ever a mess. You know,

381
00:25:21.400 --> 00:25:25.799
we're gonna have a bunch of staff
on site. But that allow you

382
00:25:25.839 --> 00:25:29.640
to bring your headies actually into the
grounds as well. That's part of what

383
00:25:29.799 --> 00:25:33.240
the Heady Spaghetti Smoking Alley is for. You just need it in a case.

384
00:25:33.759 --> 00:25:34.720
If it's not in a case,
we're gonna ask you to go back

385
00:25:34.759 --> 00:25:37.119
to your car, try to find
a backpack or something to put it in.

386
00:25:37.240 --> 00:25:40.599
No, that's genius, No,
because that's rapping. Where it would

387
00:25:40.640 --> 00:25:44.640
happen is it's just somebody tripping and
dropping it. Because in between long safe,

388
00:25:44.720 --> 00:25:48.480
scared like you're usually fine, Like, I mean, you know,

389
00:25:48.119 --> 00:25:51.200
we'll see, we'll see how it
goes and we'll gauge it from there.

390
00:25:51.720 --> 00:25:56.119
We're also making shooser requirement into the
into the ground shoes or sandals, you

391
00:25:56.160 --> 00:26:00.799
know, just just in case something
does break. So that's smart, No,

392
00:26:00.839 --> 00:26:03.400
I mean that makes sense. Yeah, because just as a precaution,

393
00:26:03.519 --> 00:26:06.799
you know, that makes total sense. I didn't even think about something like

394
00:26:06.839 --> 00:26:11.920
that, but that makes a lot
of sense. M man, all these

395
00:26:11.920 --> 00:26:14.759
little things you got to think about
for a festival and outdoor stuff. Man,

396
00:26:14.880 --> 00:26:18.160
Like all these little gifts wouldn't rop
something. Yeah, gril, you

397
00:26:18.200 --> 00:26:22.240
know, but hey, what any
name reason behind the summer in smokeout?

398
00:26:22.480 --> 00:26:27.240
Was there a reason behind that name
specifically? Man? We were we were

399
00:26:27.319 --> 00:26:33.519
just thinking of it together, me
Brett and our friend Cassie. We had

400
00:26:33.519 --> 00:26:37.160
a meeting with my other friend Lewis, who who you know has caught up

401
00:26:37.160 --> 00:26:40.000
in his own business. He owns
an ultrasound business in the Fox Valley in

402
00:26:40.039 --> 00:26:42.000
Wisconsin, but he was helping out
a ton in the beginning, just with

403
00:26:42.039 --> 00:26:48.079
brainstorm and stuff. I'm sure we'll
get involved later in life, but we

404
00:26:48.319 --> 00:26:51.680
just came up with it. Together. We were like we we originally had

405
00:26:51.680 --> 00:26:55.119
it in September, and that was
because we were trying to get licensing it.

406
00:26:55.680 --> 00:26:59.559
We were trying to get our retail
license and then apply for an event

407
00:26:59.599 --> 00:27:03.599
license, you know all that you
have to finish step two before you can

408
00:27:03.640 --> 00:27:07.400
apply for an event a temporary event
permit. So and it just didn't line

409
00:27:07.440 --> 00:27:11.319
up right with the date we set. We miscalculated by about three days and

410
00:27:11.359 --> 00:27:15.880
that's why we didn't have canvas consumption
last year. But you know, it

411
00:27:15.960 --> 00:27:18.279
was the end of summer or like
what should we call it. You know,

412
00:27:18.359 --> 00:27:22.000
it's gonna be a smokeout, and
we just all came up with it

413
00:27:22.039 --> 00:27:25.119
together Summer's end smoke out and now
it just sort of rolls off the tongue

414
00:27:25.200 --> 00:27:27.599
ce so you know, like everybody
was shouting it at the end of the

415
00:27:27.960 --> 00:27:30.759
at the end of the day last
year. You know, I like that.

416
00:27:32.119 --> 00:27:33.599
It's a good academic and kind of
gives it will flow to it gives

417
00:27:33.599 --> 00:27:37.079
you know what I'm thinking. I
like it, And I didn't even realize

418
00:27:37.079 --> 00:27:38.680
that when we thought of it,
to be honest, well, everyone's just

419
00:27:38.680 --> 00:27:41.799
starting creaking everything. You know how
the internet works, Like it's like lol,

420
00:27:42.000 --> 00:27:45.079
rathl like, I'd say, there's
a million acronyms for all these daysically,

421
00:27:45.640 --> 00:27:48.559
right, you hear a new one
every week. It seems like sometimes

422
00:27:51.960 --> 00:27:56.000
why whatever, you know, learn's
a bunch of people come up with them

423
00:27:56.039 --> 00:27:59.920
all the time, especially when you
getting like corporate America businesses. Oh my

424
00:28:00.039 --> 00:28:03.839
god, they get their own acronyms
for everything too, right, absolutely,

425
00:28:03.680 --> 00:28:07.160
yes they do. So just to
give a shot, how big is your

426
00:28:07.160 --> 00:28:12.039
team? And a summer and smoke
out, well, we have over twenty

427
00:28:12.119 --> 00:28:15.960
employees between both stores and the fest. I gotta I gotta count the people

428
00:28:17.039 --> 00:28:19.720
that you know, chose to work
in Escanaba during the hours you know,

429
00:28:19.880 --> 00:28:23.400
the event. We made it like
we try to be as flexible as possible

430
00:28:23.440 --> 00:28:26.000
for the people that wanted to come
out here. A few people stepped up

431
00:28:26.039 --> 00:28:32.000
and said, hey, we'll miss
out this year, you know, and

432
00:28:32.039 --> 00:28:34.319
we'll just stay in Escanaba. And
that's that's a super huge help. But

433
00:28:34.519 --> 00:28:38.119
you know, we lowered our hours
to close four hours earlier in Escanaba,

434
00:28:38.240 --> 00:28:45.000
so everyone that wanted to participate and
participate and uh, it's you. We

435
00:28:45.119 --> 00:28:49.720
got twenty volunteers too, and then
we got hired security on site EMS and

436
00:28:49.799 --> 00:28:52.880
we're working with the nonprofit the Sportsman
Club, who are gonna be handling the

437
00:28:52.920 --> 00:28:57.880
alcohol sales area. Top of that, I would estimate the vendor staff accounts

438
00:28:57.920 --> 00:29:02.279
for about fifty people between the food
trucks, the heart fenders, and the

439
00:29:02.319 --> 00:29:06.279
canvas fenders all right, so it
was me undred one hundred people at least.

440
00:29:06.279 --> 00:29:10.279
So it's like just at least working. And that's awesome because, like

441
00:29:10.319 --> 00:29:12.279
I've been so started to playing the
music scene. There's so many levels to

442
00:29:12.400 --> 00:29:18.119
like festivals and like Poop takes things
seriously and infrastructure, Like I'm not going

443
00:29:18.160 --> 00:29:19.799
to throw them under the bus.
I mean they've they've been failed for years.

444
00:29:19.799 --> 00:29:22.160
They're not failed, they haven't gone
on for years. But one of

445
00:29:22.200 --> 00:29:26.160
the first vessevals I ever played,
I'll never forget. They didn't clean the

446
00:29:26.319 --> 00:29:30.640
urnals or the porta potties, and
let me tell you that is disgusting.

447
00:29:30.680 --> 00:29:37.559
By day three, ye like we
gotta schedule planning there you go. See,

448
00:29:37.599 --> 00:29:38.160
It's like that's I knew you would. That's why I was like,

449
00:29:38.160 --> 00:29:41.160
I want to bring this up because
he seems organizing every other way. So

450
00:29:41.200 --> 00:29:44.880
I was like, but I have
seen some shit like that where you're like

451
00:29:44.880 --> 00:29:48.079
if you don't think about those little
details. Oh my god, it doesn't

452
00:29:48.079 --> 00:29:49.839
make a worse vessel. So it
sounds like you're really covering your bases and

453
00:29:49.880 --> 00:29:55.240
you really took like a nice little
like you know, learning lesson from the

454
00:29:55.279 --> 00:29:57.359
first year. And that's awesome.
I'm really excited to like hear how it

455
00:29:57.400 --> 00:30:03.680
goes and everything. Yeah, you
got any tips for newvies or anyone looking

456
00:30:03.720 --> 00:30:07.759
to start music festival if they were, if they have the same idea that

457
00:30:07.799 --> 00:30:11.200
you have, especially now that the
states will in legal and stuff. Yeah,

458
00:30:14.400 --> 00:30:18.160
well take your time, it's number
one for sure. Make sure you

459
00:30:18.240 --> 00:30:22.480
build up to it, you know, don't don't put it super high instruct

460
00:30:22.880 --> 00:30:26.960
you know, expectations after the first
year or anything. You know, just

461
00:30:26.960 --> 00:30:30.759
just let it be a slow build, let it happen naturally. Infrastructure is

462
00:30:30.839 --> 00:30:33.680
very important. Never be shortsighted on
that end. Safety above all else,

463
00:30:34.240 --> 00:30:38.119
you know, make sure you got
proper insurance all that, you know,

464
00:30:38.720 --> 00:30:45.160
before you before you start really pulling
the trigger on you know, big artists

465
00:30:45.160 --> 00:30:48.400
and stuff goes back. No,
I love it, Like every single line

466
00:30:48.440 --> 00:30:52.559
was like another philosophy. I like
that. That was good. That was

467
00:30:52.559 --> 00:30:55.839
good man, that's good. Do
it don't do it for the money.

468
00:30:55.839 --> 00:30:59.640
Do it for the experience. Yeah, because because you're you're gonna be let

469
00:30:59.680 --> 00:31:03.319
down first few years for sure if
you're just doing it for money. So

470
00:31:03.880 --> 00:31:06.559
I who was it? I think
it was ice Cube. I saw a

471
00:31:06.640 --> 00:31:08.440
video online. He said something like, if you're not willing to put in

472
00:31:08.559 --> 00:31:11.920
five years without making money, not
saying you won't, but just saying you're

473
00:31:11.960 --> 00:31:15.359
not willing to put in that drive, you don't have the passion it takes

474
00:31:15.400 --> 00:31:18.880
for something. And I think that's
so yeah. Yeah, see, And

475
00:31:18.920 --> 00:31:22.799
there's a lot of that like middle
ground again, especially just like being an

476
00:31:22.880 --> 00:31:25.240
artist, like you're there's those middle
grounds where you're making a little bit of

477
00:31:25.279 --> 00:31:27.079
money, but you're not making money
to like make money, you're just served

478
00:31:27.119 --> 00:31:30.759
like just paying the bills to make
it happen. And I feel like that

479
00:31:30.119 --> 00:31:33.839
it's money you made, that the
money you made to get into it was

480
00:31:33.880 --> 00:31:38.279
probably more right, right you just
exactly the investment was more the belief in

481
00:31:38.359 --> 00:31:41.240
the in the future of it.
Like that's why I like the summer and

482
00:31:41.240 --> 00:31:45.160
smoke out because I have seen like
people throw Like I'm not gonna throw under

483
00:31:45.200 --> 00:31:48.160
the bus. But we've been to
a festival like last year and it was

484
00:31:48.160 --> 00:31:51.839
like pretty fun. But like I
love the merge of an actual music festival

485
00:31:51.880 --> 00:31:55.480
with camping and having that like vibe
rather than just like a day event.

486
00:31:55.759 --> 00:31:57.279
You come get high, you leave
by probably you come back. You know

487
00:31:57.359 --> 00:32:00.960
that type of vibe I really enjoy. You're matching like my two worlds together.

488
00:32:01.640 --> 00:32:06.200
So let me get those guys didn't
do it this year? What's up?

489
00:32:06.279 --> 00:32:07.599
And let me guess those guys didn't
do it this year? Nope,

490
00:32:08.359 --> 00:32:13.160
nope, I think we're maybe,
but yeah, I know, And that's

491
00:32:13.160 --> 00:32:15.359
the thing. It's it's hard.
It's hard to run a festival. You're

492
00:32:15.400 --> 00:32:21.880
just looking at numbers like you know. No, definitely there's gonna be a

493
00:32:21.920 --> 00:32:28.920
learning curve like anything. Yea.
So yeah, I mean that was a

494
00:32:28.920 --> 00:32:30.119
lot what we had about summer and
smoke up. But we do want to

495
00:32:30.160 --> 00:32:35.039
talk a little about elevate anxieties because
they are the company made this happen.

496
00:32:35.200 --> 00:32:40.960
So let's talk about your disposing stuff. Yeah, it's the mist statement.

497
00:32:42.039 --> 00:32:45.960
Everything is just to bring the customer
of the highest quality product canvas products for

498
00:32:45.000 --> 00:32:50.880
the lowest possible price, and you
know, to help empower our team and

499
00:32:51.000 --> 00:32:54.519
our own personal growers. You know, from the growers to the customers,

500
00:32:54.599 --> 00:32:59.920
to all of our providers. We're
just trying to to empower everybody and build

501
00:33:00.160 --> 00:33:01.599
them. You know. We are
not the guys that are gonna know,

502
00:33:01.880 --> 00:33:07.920
you know, jump around and price
gouge and try to try to find the

503
00:33:07.920 --> 00:33:12.440
lowest price products. We're just trying
to find people that do high quality stuff,

504
00:33:12.759 --> 00:33:15.359
are into it, are passionate about
it, and we're trying to rock

505
00:33:15.400 --> 00:33:17.559
with them and negotiate the price from
there that we need, you know.

506
00:33:19.799 --> 00:33:22.119
Cool. Oh yeah, Well when
did Elevate Exotics open? Sorry, I

507
00:33:22.119 --> 00:33:24.480
don't remember if I actually wrote down, but I really did mean to ask

508
00:33:24.519 --> 00:33:28.519
this. When did you guys open
and start business and everything? Yeah?

509
00:33:28.640 --> 00:33:35.359
June twenty third last year was when
we opened. Uh so, just just

510
00:33:35.400 --> 00:33:40.200
past our one year anniversary. Congrats
on the nice thank you. It feels

511
00:33:40.200 --> 00:33:45.519
big. It feels big from from
grinding every day. Like when we first

512
00:33:45.519 --> 00:33:52.000
started last summer, I was I
was eighty percent of the bud tender hours,

513
00:33:52.720 --> 00:33:57.400
eighty percent of the sales were in
my name and our PUS system.

514
00:33:57.440 --> 00:33:59.960
You know, I had another bud
tenor shot out. Nate. He's gonna

515
00:33:59.960 --> 00:34:05.640
be performing at the festivals here with
his you lately. But he absolutely killed

516
00:34:05.640 --> 00:34:08.559
it. But he drove all the
way and had another job too that was

517
00:34:08.599 --> 00:34:13.639
full time and worked for us,
you know, like twenty thirty hours a

518
00:34:13.679 --> 00:34:17.400
week. But it was really just
it's really just been incredible to go from

519
00:34:17.440 --> 00:34:22.119
there to having like twenty six employees
right now. I think we're at last

520
00:34:22.119 --> 00:34:25.840
time I checked. Wow, Actually, that's like super exponential, Like I

521
00:34:25.840 --> 00:34:30.280
look at that percentage. G that's
like, you know, like what months,

522
00:34:30.440 --> 00:34:36.840
Yeah, congraduate, especially up there, it's not like there's necessarily dense

523
00:34:36.920 --> 00:34:38.239
populations, so I feel like,
and there's a lot. There was a

524
00:34:38.239 --> 00:34:40.760
lot of disposed when we drove through
the last time, so I think you

525
00:34:40.800 --> 00:34:45.440
gotta have to there's a lot up
there, right And availability is limited up

526
00:34:45.440 --> 00:34:49.480
here, And we'll talk about that
later, but I mean availability is limited

527
00:34:49.519 --> 00:34:52.920
up here. They don't there's not
a lot of no cap licensing up here

528
00:34:52.440 --> 00:34:57.039
like there is Downstay. I actually, so, what kind of licenses do

529
00:34:57.079 --> 00:35:01.599
you have that? Are you just
our retail shop? We actually have a

530
00:35:01.599 --> 00:35:07.519
Class B grow that was licensed five
days before our retail here in Republic.

531
00:35:07.960 --> 00:35:10.840
And when I built and designed my
brand new construction, I was just like,

532
00:35:12.119 --> 00:35:14.639
well, what if one doesn't work. You know, I'm gonna build

533
00:35:14.679 --> 00:35:17.639
a forty by eighty, split it
down the middle, fire partition and all,

534
00:35:19.239 --> 00:35:22.480
and uh, we're gonna do a
Class B grow on the back and

535
00:35:22.480 --> 00:35:24.000
we're gonna do a retail in the
front. Because you know, we're in

536
00:35:24.079 --> 00:35:28.480
a town of a thousand people.
Nothing was nothing was promised when we started.

537
00:35:29.800 --> 00:35:31.760
Obviously my backing, you know,
from the grain market in Wisconsin,

538
00:35:31.880 --> 00:35:36.320
everything I felt. I felt confident
that I would be able to do retail

539
00:35:36.400 --> 00:35:40.920
really well. But I just went
for both. And I don't regret it

540
00:35:40.960 --> 00:35:44.559
at all. I love it because
everyone asked, you, do you have

541
00:35:44.559 --> 00:35:45.800
any of your own flower in there, and we'd be like, yeah,

542
00:35:45.840 --> 00:35:53.920
it's right here, you know,
and just do you guys process. But

543
00:35:54.800 --> 00:35:59.519
I was just going to ask if
the name was matching Elevating Sietic, So

544
00:35:59.559 --> 00:36:01.599
we're off the flour was underneath a
different brand, because I know sometimes they

545
00:36:01.599 --> 00:36:05.400
will, you know, companies will
have a separate brand for their flower than

546
00:36:05.400 --> 00:36:08.039
they do their dispensary. Yeah,
not us. We've We've kept it just

547
00:36:08.119 --> 00:36:12.360
Elevate Exact Flower, and we've actually
never had to sell any of our flower

548
00:36:12.400 --> 00:36:15.639
with the Class B. We've been
fortunate enough to move enough volume, uh

549
00:36:15.639 --> 00:36:21.440
and provide a proper price point for
our customers that it all sells and we

550
00:36:21.480 --> 00:36:24.960
actually sell out. You know,
our our products we go through you know,

551
00:36:25.960 --> 00:36:30.400
eight harvests a year and it sells
out in like three to four weeks.

552
00:36:30.679 --> 00:36:34.840
So the better flavors sell out in
two weeks. You know that we're

553
00:36:34.840 --> 00:36:37.440
still finding our flavors at this point, you know, just just fourteen months

554
00:36:37.480 --> 00:36:44.599
in. But it's uh, it's
it's just really cool to see everything sell

555
00:36:44.639 --> 00:36:47.079
out pretty quickly and just it's it's
not nice when you don't have it and

556
00:36:47.079 --> 00:36:52.000
someone asked for it, but it's
nice the problem to have instead of having

557
00:36:52.039 --> 00:36:54.800
served us. And when you said, like not using your license to sell,

558
00:36:54.840 --> 00:36:57.880
I could use for a second,
but I see what you're saying is

559
00:36:57.920 --> 00:37:00.920
you're selling it through your dispensary so
efficiently enough that you don't have to actually

560
00:37:00.960 --> 00:37:04.639
sell it to the other stores.
And like that's something to be really proud

561
00:37:04.639 --> 00:37:08.519
of. Man. I We've talked
to a lot of companies that, So

562
00:37:08.559 --> 00:37:14.480
that's really cool, especially if you
have that like loyal customer base, family

563
00:37:14.480 --> 00:37:15.880
base, whatever we call it,
like that that's huge. You know,

564
00:37:17.199 --> 00:37:24.599
main's your community supports you. Yeah, whatever you're strains. Purple Purple d

565
00:37:24.760 --> 00:37:29.000
has been one of our biggest for
sure. People like our Purple dream too.

566
00:37:29.559 --> 00:37:32.360
We've been running some black Ice oreos. We've been running some International Space

567
00:37:32.440 --> 00:37:38.199
Station which is from Residency company.
That's like, uh, from the Indian

568
00:37:38.280 --> 00:37:43.679
land races that are coming in.
So so it's we're trying to experiment with

569
00:37:43.679 --> 00:37:47.519
different things. We're doing ours.
Yeah, yeah, which one we're doing

570
00:37:49.280 --> 00:37:52.519
uh, Indian land race strains,
so so there's like it came from India.

571
00:37:52.840 --> 00:37:59.960
Yeah, so we're just rest no, Yeah, there's not many land

572
00:38:00.079 --> 00:38:01.880
race strains around. We've been on
like episodes on there because it's a very

573
00:38:01.920 --> 00:38:05.159
unique term and you don't hear it
much, you know, and it's very

574
00:38:05.199 --> 00:38:07.719
like how it is based on where
the area was. Was it Indica Sativa

575
00:38:07.840 --> 00:38:14.719
right, like like like really cool. Yeah. It was still testing at

576
00:38:14.719 --> 00:38:17.800
twenty two and it's it's turning out
great so far, and we're pulling a

577
00:38:17.880 --> 00:38:22.239
reversal on our purple diesel and crossing
it with the two to try and shorten

578
00:38:22.320 --> 00:38:25.440
up the flower tide a little bit. Dang. Oh, so it's like

579
00:38:25.480 --> 00:38:29.639
the it's the sativa basically, it's
the longer one yeah, yeah, it

580
00:38:29.719 --> 00:38:37.719
was. It was like a ninety
day or so. Yeah, just flower

581
00:38:37.800 --> 00:38:45.760
uh eight four or something like that. Yeah, what's your what's your average?

582
00:38:45.800 --> 00:38:47.440
Like flower mom? Like time and
tell me you're playing. I mean

583
00:38:47.639 --> 00:38:50.840
a lot of a lot of people
we talked to about eight weeks nowadays.

584
00:38:50.880 --> 00:38:54.239
It's just just because of products being
sold in market, you know, eight

585
00:38:54.360 --> 00:39:00.840
nine weeks, you know, push
up and and sativa pricing. And I

586
00:39:00.880 --> 00:39:04.360
think it's proper. It's it's the
way it should be, you know,

587
00:39:04.639 --> 00:39:10.880
because it does take it does take
longer and more people love their I like

588
00:39:10.960 --> 00:39:15.320
them. Oh the head highs.
I feel like they're just you more unique

589
00:39:15.320 --> 00:39:17.400
and less like it'll come around as
much like the head high type of stuff.

590
00:39:17.639 --> 00:39:21.559
So people, really, if you
smoke as much as me or us,

591
00:39:21.880 --> 00:39:25.079
you gotta switch it up right,
you know what I'm saying that all

592
00:39:25.079 --> 00:39:30.719
the sativa's die just searching for margins. You know. It's how to me

593
00:39:30.760 --> 00:39:34.039
about the planets because a lot of
the sitters stuff that stuff that does give

594
00:39:34.039 --> 00:39:36.079
you the head high. I mean
that stuff does take a while to grow.

595
00:39:36.119 --> 00:39:37.519
It's not as much yield. Like
Dave always talks about one of his

596
00:39:37.679 --> 00:39:43.159
like really lemony flavors like it doesn't
it takes it doesn't give him a yield,

597
00:39:43.280 --> 00:39:45.400
and it takes longer to grow.
But he's like, I can't not

598
00:39:45.599 --> 00:39:50.960
grow it right right? Yeah?
Absolutely, you gotta have what's this taste

599
00:39:50.960 --> 00:39:54.079
like I'm making trigued? What's this
strain taste? Like? Well, it's

600
00:39:54.119 --> 00:40:00.800
a skunky, it's a skunkier Okay, yeah, m damn. I don't

601
00:40:00.800 --> 00:40:07.760
know very few land raised strains,
man, very few. Great? Where

602
00:40:07.840 --> 00:40:10.880
is it? How far is that
from us? Groovy? How far is

603
00:40:10.920 --> 00:40:15.199
summer? I spoke up from us
eight hours and nine hours something like that.

604
00:40:15.599 --> 00:40:16.920
Let's actually know we can we went
a little far back? Where was

605
00:40:16.960 --> 00:40:21.400
it a again? Where was the
disc golf courset? Again? Republic?

606
00:40:21.559 --> 00:40:24.199
Right? Where are our one up? So it's it's gonna be forty minutes

607
00:40:24.280 --> 00:40:29.639
outside of markets, so whatever you
are to market forty more minutes. Okay,

608
00:40:29.920 --> 00:40:38.039
Okay, Dave's just thinking right listen, festival sounds sweet, but like

609
00:40:38.280 --> 00:40:45.800
did you hear the Indians Sativa Day's
gonna get you some customs up there,

610
00:40:45.840 --> 00:40:52.800
Like do you have the sativa?
I love it? Uh no, no,

611
00:40:52.880 --> 00:40:58.880
I love I love music festivals,
but I know you've got music festival

612
00:40:58.960 --> 00:41:04.119
day right, you're Cannon Dave.
It's on me if you guys come out.

613
00:41:04.440 --> 00:41:07.719
Oh that's awesome, man, I
appreciate, appreciate, I appreciate it.

614
00:41:10.000 --> 00:41:14.960
Do Yeah, any new products you're
launching this year or anything going on,

615
00:41:15.039 --> 00:41:16.639
like as far as elevate exotic goes. Do you guys process your stuff

616
00:41:16.719 --> 00:41:21.880
or is it strictly just flower pre
roast? Ye? Well, like we

617
00:41:21.880 --> 00:41:24.079
were touching based on earlier, we're
huge resin heads, so anything that we

618
00:41:24.239 --> 00:41:29.599
process, we're looking to wash it
at this phase, especially with the low

619
00:41:29.639 --> 00:41:34.079
plant count with the Class B before
we build out. But we are looking

620
00:41:34.079 --> 00:41:37.440
into some other stuff. So we
we had our We have been working with

621
00:41:37.480 --> 00:41:40.159
east Side Alchemy and we just finished
up our first clap with them in spring

622
00:41:42.000 --> 00:41:45.519
there. Their rising was good.
We did try something of theirs and then

623
00:41:45.519 --> 00:41:47.920
we split a G. Their stuff
was solid too. About them, Yeah,

624
00:41:47.920 --> 00:41:51.800
they're super good and I was surprised
that they didn't Toddrey list, but

625
00:41:52.119 --> 00:41:57.280
knowing that she only tried one G, it's not surprising. But we also

626
00:41:57.519 --> 00:42:00.599
looked work with Element Extractions pretty soon
here because we just I just love their

627
00:42:00.639 --> 00:42:07.440
little live resin infused joints. I
love their carts, their quality, and

628
00:42:07.559 --> 00:42:12.760
we also really enjoyed Three Laughs and
Alpha Buds and we looked to work with

629
00:42:12.800 --> 00:42:15.000
them too in the coming fall,
you know, maybe maybe throwing some of

630
00:42:15.000 --> 00:42:20.559
our rosin and Alpha Buds. Flower
don't not that it's been that we've been

631
00:42:20.599 --> 00:42:24.119
talking about since Legacy days. Alpha
Bud's been around. Yeah, I've been

632
00:42:24.119 --> 00:42:29.400
showing their products forever. Yeah,
definitely a big shout out to them.

633
00:42:29.480 --> 00:42:31.360
No, that's awesome, And honestly
at east Side Alcomy, I forget too

634
00:42:31.400 --> 00:42:34.840
because we had to drive a little
bit to get their product too, because

635
00:42:34.960 --> 00:42:37.400
like my dispos and Waterford that I
go to and I don't think they have

636
00:42:37.440 --> 00:42:39.159
them as much so I have tried
them. But sometimes a lot of those

637
00:42:39.159 --> 00:42:43.880
dispos it's about convenience. Sometimes it's
on the way for me, you know.

638
00:42:44.199 --> 00:42:47.199
But that's actually really really good brands. Element. I love that since

639
00:42:47.239 --> 00:42:51.840
the beginning, they've always had the
pictures before, like Terpines were really popular

640
00:42:52.079 --> 00:42:54.000
and I always thought that was a
really cool way to explain to the consumer

641
00:42:54.039 --> 00:42:59.679
and just understand what Terpeines really are. So, yeah, great companies.

642
00:42:59.719 --> 00:43:02.639
The work, Yeah, they're they're
highly educational and then they also like they

643
00:43:02.679 --> 00:43:07.320
also do a lot for their like
for like the patient side of things.

644
00:43:07.400 --> 00:43:12.920
Like when we first stepped into it, Element really really really blessed us and

645
00:43:13.639 --> 00:43:19.360
let us participate in there. It
was Pain Awareness month and they sent us

646
00:43:19.400 --> 00:43:22.079
a bunch of RSO to give away, and we didn't take it lightly.

647
00:43:22.159 --> 00:43:23.519
We made sure, you know,
like we weren't just giving it to the

648
00:43:23.559 --> 00:43:25.639
first five hundred people that walked in. We were trying to get it to

649
00:43:25.679 --> 00:43:30.079
people that you know, needed it, that wanted it, and like trying

650
00:43:30.079 --> 00:43:34.360
to educate people like the people that
were coming in for with incredible pain that

651
00:43:34.480 --> 00:43:36.639
are like I don't want to smoke. You know. We were trying to

652
00:43:36.679 --> 00:43:38.760
be like, well have you tried
this? And usually they hadn't. So

653
00:43:39.000 --> 00:43:44.079
we were super grateful to get to
participate in that, especially in our first

654
00:43:44.119 --> 00:43:47.119
three months, you know, And
it will always be a grateful the Element

655
00:43:47.159 --> 00:43:50.840
for that and always down to collab
with that. That that's huge. See,

656
00:43:50.840 --> 00:43:52.440
that's that's a good reason too to
stick with them, rather than hey

657
00:43:52.440 --> 00:43:55.360
they just process well, you know, so that's a really good moral reason

658
00:43:55.400 --> 00:43:58.840
and like that's the company you want
to work with this industry and the ones

659
00:43:58.880 --> 00:44:00.800
you can trust and build a real
relationship with. Two you know, because

660
00:44:00.800 --> 00:44:04.880
that's what I was saying earlier.
There's a lot of good Rosin producers nowadays.

661
00:44:04.880 --> 00:44:06.960
Like I don't know if the recipe
got out, but like a lot

662
00:44:06.960 --> 00:44:08.519
of this stuff is like they're pretty
close, right, So a lot of

663
00:44:08.559 --> 00:44:12.440
those companies you name their fire Rosin
too, like I got nothing wrong with

664
00:44:12.480 --> 00:44:15.679
em. Stuff Like when you were
listing three four people and I'm thinking of

665
00:44:15.719 --> 00:44:17.320
three four people, you know,
like I'm thinking of three less, I'm

666
00:44:17.320 --> 00:44:22.760
thinking of the east Side, you
know. I'm just like I've only had

667
00:44:22.760 --> 00:44:25.039
one of their grams too, though
I don't see there's as much, but

668
00:44:25.079 --> 00:44:28.400
I didn't have something by them too, and it was a good price.

669
00:44:28.440 --> 00:44:32.119
So again, like there's like good, I don't remember three lives. We

670
00:44:32.239 --> 00:44:37.599
bought one grain. There was only
one gram I can't remember. So good.

671
00:44:38.320 --> 00:44:42.559
We're sponsoring with some of your well, some of your process stuff be

672
00:44:42.599 --> 00:44:45.679
down in the Metro Detroit area,
so like if you do any of these

673
00:44:45.719 --> 00:44:49.199
element collabs or east Side Alby claps, like if we wanted to try it,

674
00:44:50.800 --> 00:44:55.639
I mean they never told me where
it went, but I know I

675
00:44:55.679 --> 00:45:00.519
know they're cut. They said sold
off like almost instance, and we're looking

676
00:45:00.519 --> 00:45:04.199
forward to work with them in the
fall, and I will keep you posted

677
00:45:04.239 --> 00:45:07.800
on that. I'll definitely personally text
you. I'll even if I know where

678
00:45:07.840 --> 00:45:09.320
it went, I can see if
I can get a message to save a

679
00:45:09.400 --> 00:45:15.679
g for you or something. But
usually usually I try to get as much

680
00:45:15.719 --> 00:45:19.119
of it for myself as possible,
because that's that's part of the marketing play

681
00:45:19.159 --> 00:45:23.760
and everything with processing. With such
a small canopy space, it's it's hard

682
00:45:23.880 --> 00:45:30.960
to you know, to make it
profitable on paper above selling flour also,

683
00:45:30.360 --> 00:45:34.559
we do it just for the love
of hash, for the love of our

684
00:45:34.599 --> 00:45:38.199
customers and trying to pride them with
more products that we have. And that

685
00:45:38.239 --> 00:45:40.360
makes sense to you sell it to
you and you can actually sell it to

686
00:45:40.400 --> 00:45:44.039
your customers, to your loyal customer
base too. You can show them and

687
00:45:44.039 --> 00:45:45.679
they're used to your part, you're
comfortable with. And especially if you're selling

688
00:45:45.679 --> 00:45:49.280
out flower, I mean, why
take it to their places? You probably

689
00:45:49.320 --> 00:45:52.199
make more money selling it to yourself, so, you know, makes more

690
00:45:52.199 --> 00:45:57.480
sense, especially because we know washing
doesn't always get you like the huge yield.

691
00:45:57.679 --> 00:46:04.039
You know that, like right,
So are you looking to expand your

692
00:46:04.079 --> 00:46:07.119
growth space? Like can you get
can you upgrade your can you upgrade your

693
00:46:07.159 --> 00:46:12.159
license or do you have a room
to make another room for what we do.

694
00:46:12.239 --> 00:46:15.599
Eventually, we're kind of gauging that
for next year. We're trying to

695
00:46:15.599 --> 00:46:20.519
figure out, you know, if
it makes sense and trying not to over

696
00:46:20.760 --> 00:46:22.480
extend our team, you know,
like make sure that we have a proper

697
00:46:22.559 --> 00:46:27.519
plan in place for the space so
the space isn't set up for failure,

698
00:46:27.960 --> 00:46:30.639
you know, and we just want
to we just want to keep going in

699
00:46:30.639 --> 00:46:35.519
the direction we have been. We
are looking at a couple different places.

700
00:46:36.639 --> 00:46:40.599
Do have like a penning a penning
deal going on in a downstate location New

701
00:46:40.639 --> 00:46:47.119
Buffalo, and there is space for
expanded grow processing and retail, which is

702
00:46:47.239 --> 00:46:52.199
the number one goal there for us. You know, nothing, nothing's inked

703
00:46:52.320 --> 00:46:55.800
yet, but we have the spot
locked up and we're doing our due diligence

704
00:46:55.880 --> 00:47:04.400
right now. Okay, cool,
there's another statement. Okay, I don't

705
00:47:04.400 --> 00:47:07.679
know if that's any closer. It's
probably like four hours day. Where was

706
00:47:07.679 --> 00:47:13.800
that one, New Buffalo, Buffalo
right on the border of right on the

707
00:47:13.800 --> 00:47:19.079
border of Indiana by the water,
just south of Moskegan. That's about three

708
00:47:19.079 --> 00:47:21.840
and a half hours, three three
three and a half hours, Yeah,

709
00:47:21.840 --> 00:47:23.519
something like that. That's a little
closer when when we get our next run

710
00:47:23.519 --> 00:47:27.840
out of rosin and spring going.
If you do open, it'll be in

711
00:47:27.960 --> 00:47:32.280
spring, early spring, maybe maybe
February March. We're lucky be there.

712
00:47:35.840 --> 00:47:37.480
Definitely come out there. That's a
little bit closer for sure. We've been

713
00:47:37.519 --> 00:47:42.400
out to Miskegan a couple of times, visit some of the dispos out that

714
00:47:42.440 --> 00:47:49.519
way, and then I want to
check out Michigan own Suprey Roll I like.

715
00:47:49.760 --> 00:47:52.119
I like working with Michigan, and
they've been We were the first people

716
00:47:52.159 --> 00:47:54.039
to bring michigrow in to the UP. We're actually the first to bring a

717
00:47:54.039 --> 00:47:57.840
lot of products to UP. I
could, I could start listening. I'm

718
00:47:57.880 --> 00:48:00.920
sure you'd here, like know all
the names. Little will grow, bro

719
00:48:00.119 --> 00:48:04.800
grow, Mischigron. Like, think
about that last year in June, none

720
00:48:04.840 --> 00:48:09.440
of those guys were up here.
Really are missing around like everywhere? Ghostbusters?

721
00:48:10.000 --> 00:48:14.440
Oh really, fire shout the first. You're the first to bring all

722
00:48:14.440 --> 00:48:22.440
those guys there, shout out Chris
so covers he was on her face.

723
00:48:22.800 --> 00:48:27.800
Really are you doing joint drop?
Shout out Tim. The joint which is

724
00:48:27.840 --> 00:48:30.840
like the three point three of rosin
in like one gram or something. A

725
00:48:30.840 --> 00:48:37.159
flowers there are flowers on ourselves.
They're good. They're good. Man probably

726
00:48:37.440 --> 00:48:39.440
did their thing there. Oh yeah, they do their own processing, and

727
00:48:39.639 --> 00:48:44.199
that I was curious who that was
Flower was good? Was it wasn't?

728
00:48:45.480 --> 00:48:49.079
I would guess Archive, if I
had to guess. That's that's why I

729
00:48:49.079 --> 00:48:52.280
see Michigan doing most of the clouds
with. I know that's where the Z

730
00:48:52.840 --> 00:48:55.440
drop was with. So that's another
guys in company. I didn't even mention

731
00:48:55.960 --> 00:49:00.639
they're black. We didn't mention that
black one was really too man. Yeah,

732
00:49:00.679 --> 00:49:04.400
it's hard to It's easy to forget
them because they've been around so long,

733
00:49:04.840 --> 00:49:06.920
right, And that's kind of what
That's why when I brought up those

734
00:49:06.920 --> 00:49:08.280
other ones, it's like these are
ones that are just local to me and

735
00:49:08.320 --> 00:49:10.880
I know them, and like,
you know, and like there's so much

736
00:49:10.960 --> 00:49:14.800
good rosin these days. I guess
I just I love it, though I

737
00:49:14.840 --> 00:49:17.519
do. I'm very happy that it's
going to a live resident rather than like

738
00:49:17.559 --> 00:49:22.800
a cheap poop soup like that.
It used to be like the crappy live

739
00:49:22.840 --> 00:49:24.559
resident. I can do with good
live reson, but man, the quality

740
00:49:24.679 --> 00:49:31.039
used to be real bad. So
it is refreshing. But this is one

741
00:49:31.079 --> 00:49:34.719
thing I guess I was curious do
you think the up or do you have

742
00:49:34.760 --> 00:49:37.960
any experience with the downstate market,
Do you think the up differs at all

743
00:49:37.039 --> 00:49:42.840
from that or do you think it's
just because not having as much companies brought

744
00:49:42.880 --> 00:49:46.719
to it. I just and yeah, I mean do you different a ton

745
00:49:46.760 --> 00:49:52.920
of ways. You know, you
have limited licenses in most communities, a

746
00:49:52.960 --> 00:49:57.679
lot of these don't have them.
You have a huge black market up here.

747
00:49:58.079 --> 00:50:00.559
A lot of locals are used to
growing their own because there wasn't a

748
00:50:00.599 --> 00:50:05.000
lot of stores opening up here in
the beginning until town administrations started realizing the

749
00:50:05.000 --> 00:50:09.360
massive benefits. But then you also
have the border traffic from Wisconsin and a

750
00:50:09.440 --> 00:50:12.920
lot of tourism up here that's not
just from Wisconsin. You know, you

751
00:50:12.960 --> 00:50:15.440
get you get like all summer,
you get tons of people out here that

752
00:50:15.480 --> 00:50:19.639
are just trying to check out the
flower and they're they're either up here working

753
00:50:19.639 --> 00:50:22.559
for the summer or they're up here
just exploring. You know, you got

754
00:50:22.639 --> 00:50:25.639
people that take these massive camping trips
and so up here because there's so much

755
00:50:25.679 --> 00:50:30.960
to see. There's so probably there's
one hundred of something waterfalls up here.

756
00:50:30.000 --> 00:50:36.920
I did a nice little expedition last
spring that just was amazing. Oh,

757
00:50:37.000 --> 00:50:40.320
I love it. It's a different
world. The Quomanons beautiful, pictured rocks.

758
00:50:40.320 --> 00:50:43.880
It is beautiful. I've done some
high school. I love it up

759
00:50:43.880 --> 00:50:47.159
there. You got some absolutely up
in there, so I love the ub.

760
00:50:47.559 --> 00:50:52.199
It is beautiful. So I and
I I just was so curious because

761
00:50:52.280 --> 00:50:54.239
especially as we saw when we went
up there. The first time I went

762
00:50:54.280 --> 00:50:55.960
up there, there wasn't a lot, And then last time we went up

763
00:50:55.960 --> 00:50:59.000
there, me and Dave, there
was like a ton of dispensers. So

764
00:50:59.000 --> 00:51:01.719
I feel like it really just added
nowhere, like every town allus ahead a

765
00:51:01.760 --> 00:51:06.079
bunch. You know, it's starting
to fill out, for sure, but

766
00:51:06.360 --> 00:51:09.719
I feel like it's it's I mean, we're still doing great at post stores

767
00:51:09.800 --> 00:51:14.199
and and I can't I can't be
nothing but thankful for that. And I'm

768
00:51:14.239 --> 00:51:19.000
sure my ties to Wisconsin have helped
with that. But I think that I

769
00:51:19.000 --> 00:51:22.000
think it's a lot of tourism and
all that, and the festival is part

770
00:51:22.000 --> 00:51:27.039
of what makes this this uh,
the area we started in makes sense long

771
00:51:27.159 --> 00:51:31.519
term too. Absolutely, But we
were talking about this limited marketing, limited

772
00:51:31.519 --> 00:51:35.119
licenses, and then earlier we were
talking about licensing, and we get to

773
00:51:35.159 --> 00:51:37.559
it later, what what was that
big the big difference. So limited licenses

774
00:51:37.679 --> 00:51:42.639
like you can't stack. So what
was the major difference between the just to

775
00:51:42.760 --> 00:51:45.480
clarify, just so I understand,
like, well a lot of them are

776
00:51:45.519 --> 00:51:51.079
just like they only allowed to right
away or none, you know. I

777
00:51:51.079 --> 00:51:53.039
think I think the first ones were
in the Ganhi and only two there.

778
00:51:54.760 --> 00:52:00.079
The first ones in Iron Mountain,
only two there. There's still only two,

779
00:52:00.840 --> 00:52:05.440
Uh, norway just open up.
There's only two there. Iron would

780
00:52:05.519 --> 00:52:08.679
just open up. There's only two
there. Is about so specific about like

781
00:52:09.119 --> 00:52:12.760
yeah, like I could, I
could never. I could never hop into

782
00:52:12.800 --> 00:52:15.280
those markets if I if I wanted
to, unless they open up to the

783
00:52:15.400 --> 00:52:21.159
more licensing. You know, my
nominee just just open up two stores still

784
00:52:21.199 --> 00:52:25.480
crushing in Escanaba, but there's only
two there. There's no way for us

785
00:52:25.559 --> 00:52:30.480
to even make an attempt at this
point to step into that market and be

786
00:52:30.599 --> 00:52:34.559
competitive. What see? I wonder
why it's so controlled? Is it like

787
00:52:34.599 --> 00:52:37.079
the population? Is it because there's
not as many people up there? Is

788
00:52:37.079 --> 00:52:42.280
that something to do with like per
cap For some reason, I think that

789
00:52:42.400 --> 00:52:46.280
some of the administration just was not
on board with cannabis legalization to start with,

790
00:52:46.440 --> 00:52:51.519
and then they found out that they
could get fifty five thousand dollars a

791
00:52:51.599 --> 00:52:53.760
year per a store, and they
said, okay, well allow too,

792
00:52:54.440 --> 00:52:59.320
but we're not going to have you
guys everywhere, you know. But then

793
00:52:59.360 --> 00:53:00.360
some of them, really, I
say, fifty five thousand dollars a year,

794
00:53:00.400 --> 00:53:04.519
maybe we do want you everywhere,
you know, like we got buildings

795
00:53:04.559 --> 00:53:07.199
that need me fixed. And you
know, sometimes they try to draw zones

796
00:53:07.239 --> 00:53:10.360
and just the areas that they want
the buildings fixed and stuff, and they

797
00:53:10.360 --> 00:53:15.000
try to get unique in that sense. You know. Like when I moved

798
00:53:15.000 --> 00:53:17.559
in Escanaba, some people were some
of the board was disappointed that we were

799
00:53:17.599 --> 00:53:21.880
going downtown and they were talking about
parades and stuff, and I'm like,

800
00:53:21.920 --> 00:53:24.199
well, there's there's four bars across
the street from the school, Like right

801
00:53:24.599 --> 00:53:29.199
right, there's the logic here.
They were. They were yelling at,

802
00:53:29.719 --> 00:53:31.840
you know, other people for opening
right by the mall, and the mall

803
00:53:32.000 --> 00:53:37.920
was not a fan Dial Corporations.
Hobby Lobby had a little feud with fire

804
00:53:37.000 --> 00:53:42.679
Station where they weren't going to let
them use the entrance to their their dispo.

805
00:53:42.800 --> 00:53:45.440
And because of that, fire station
is still not open. Yeah,

806
00:53:45.719 --> 00:53:51.760
because of Hobby Lobby fire Station and
was still not open. They got approval

807
00:53:51.800 --> 00:53:54.760
by the city before me. But
we were the first open in Escanaba.

808
00:53:55.880 --> 00:54:00.559
Wow. And they're still not open
today, but they're up the anomies not

809
00:54:00.599 --> 00:54:05.760
trying to shout them out. No, it's good. Notice it. It's

810
00:54:05.880 --> 00:54:07.920
very different. Like I mean,
every weed, there's so many that Travers

811
00:54:07.960 --> 00:54:10.960
City was like a nightmare for legal
businesses and they had their own thing going

812
00:54:12.000 --> 00:54:14.920
on. So it's really unique to
hear the U peace perspective and how they

813
00:54:14.920 --> 00:54:16.559
that limited license is like so huge
because I mean for us, they were

814
00:54:16.559 --> 00:54:20.480
like dispos can't open up near each
other, and then like a week later

815
00:54:20.519 --> 00:54:22.440
there was a dispose right next to
each other, and you're like, what,

816
00:54:22.039 --> 00:54:25.639
like the rules kind of mattered over
in the Detroit area, I guess.

817
00:54:27.360 --> 00:54:30.559
And then but there's so many change
them six months later when they realized

818
00:54:30.599 --> 00:54:36.280
that the rules were stupid, right, Yeah, a license, right,

819
00:54:36.320 --> 00:54:40.360
it doesn't make any sense. Yeah, well that's crazy. I just thought

820
00:54:40.400 --> 00:54:43.880
it might be a per capa thing, but it literally is just a governmental

821
00:54:43.920 --> 00:54:46.800
type of or control sort of or
like government government thing, government issue.

822
00:54:47.840 --> 00:54:52.880
That's wild. That is crazy.
That's very different than down here because down

823
00:54:52.920 --> 00:54:55.960
here it's like profit profit prop Well, if there's not a city that's profit

824
00:54:57.000 --> 00:54:59.519
profit profit. There's one right next
door. You know, it's not as

825
00:54:59.599 --> 00:55:01.480
much of it drive between cities is
the up two. You know, there's

826
00:55:01.519 --> 00:55:06.519
like a hey, I gotta drive
a little bit to get somewhere, right,

827
00:55:06.559 --> 00:55:07.639
And it almost seems like a lot
of stuff was done, you know,

828
00:55:07.800 --> 00:55:10.159
under the table in the beginning.
I'm sure it happens downstate too,

829
00:55:10.400 --> 00:55:13.840
but you know, you you hear
the stories when you step in from all

830
00:55:13.880 --> 00:55:15.559
the heads that try to get in
and didn't get a license. They're like,

831
00:55:15.760 --> 00:55:19.119
oh, well, they rigged the
points system and they pulled them where

832
00:55:19.159 --> 00:55:22.119
the best spot was and all this
stuff ahead of time. And and I'm

833
00:55:22.119 --> 00:55:25.000
not gonna I'm not snitching, i
gonna say who it was or anything.

834
00:55:25.440 --> 00:55:29.960
But you know, it's just it's
it's just a little different out here,

835
00:55:30.039 --> 00:55:32.239
for sure. It's when you have
a smaller community, they're a little more

836
00:55:32.239 --> 00:55:36.039
tighten it and they want to control
what goes on a little more. And

837
00:55:36.119 --> 00:55:39.119
it's it's it seems to have it
if it's effect on the cannabis industry in

838
00:55:39.159 --> 00:55:42.199
the area, for sure, you
know, I mean, I mean,

839
00:55:42.440 --> 00:55:44.960
I don't want to say it makes
sense. She's like, but that's wild

840
00:55:45.000 --> 00:55:51.360
to hear. You know, wh
whoa hey, man that's still got local

841
00:55:51.639 --> 00:55:54.119
government's still heavily into cannabis. Man, that's why we need that decriminalization.

842
00:55:54.239 --> 00:56:01.440
You know that control absolutely still waiting
on Wisconsin. Who knows that? Yeah

843
00:56:01.559 --> 00:56:07.039
right, Yeah, me too.
Obviously a goal is to go there eventually,

844
00:56:07.079 --> 00:56:09.280
but I want all my stores up
here to be completely sustainable. I

845
00:56:09.320 --> 00:56:12.960
love the youth. I might not
even I might not even ever go back

846
00:56:16.000 --> 00:56:20.960
for sure. I can't believe we're
technically this. This podcast is coming out

847
00:56:21.000 --> 00:56:22.840
the week of Yeah, I was
gonna. One of our questions was,

848
00:56:22.880 --> 00:56:25.039
hey, you got any events to
promote the event? But I'm pretty sure

849
00:56:25.039 --> 00:56:30.440
at this point it's the event.
Do you you know heals or anything you're

850
00:56:30.480 --> 00:56:36.199
running at exactly elevated or any like
promotions, any any anything to do with

851
00:56:36.239 --> 00:56:38.599
the stores and just this stuff,
well just our weekly deals. We do

852
00:56:38.679 --> 00:56:43.960
have a Rachel's dopec Shout out Zilla, Shout out Rachel. They're they're doing

853
00:56:44.039 --> 00:56:49.280
a vendor day on Thursday and asking
ava before the event. That's that's pretty

854
00:56:49.360 --> 00:56:51.639
much it. Well, you know, we're focused on the event, the

855
00:56:51.679 --> 00:56:53.320
event. Our menu is gonna be
the same as the stores and it's gonna

856
00:56:53.320 --> 00:56:55.960
be tax free. I know some
people try to up price at their event.

857
00:56:57.159 --> 00:57:01.280
We're trying to give people a reason
to come reason it's gonna be tax

858
00:57:01.360 --> 00:57:05.400
free. So it's gonna be whatever
the price of it. Well, we'll

859
00:57:05.400 --> 00:57:08.679
still pay taxes of course, but
the sticker price that it normally is at

860
00:57:08.679 --> 00:57:13.239
bolt our stores is price you're gonna
pay in cash. It's gonna help us

861
00:57:13.280 --> 00:57:16.400
with change too. So there's no
upmark, there's no there's no anything like

862
00:57:16.519 --> 00:57:21.519
that. You're saying, I got
you. Yeahs a product that is normally

863
00:57:21.519 --> 00:57:25.119
twenty dollars that would cost you,
you know, twenty three forty or twenty

864
00:57:25.159 --> 00:57:29.880
three thirty, you know, is
only gonna cost you twenty dollars. We're

865
00:57:29.920 --> 00:57:34.199
gonna we're gonna pay the taxes out
of that twenty Yeah. Okay, so

866
00:57:34.239 --> 00:57:37.320
that is they take seventeen. See
that's really awesome. No, that's that's

867
00:57:37.320 --> 00:57:39.400
really cool. Actually, yeah,
because it kind of gives you a reason

868
00:57:39.440 --> 00:57:43.519
to come out too. That that
is really nice new events. We want

869
00:57:43.519 --> 00:57:45.199
people to check it out. Maybe
like once they get they're gonna see why,

870
00:57:45.480 --> 00:57:49.519
see why we do it, and
they're gonna love it. I'd like

871
00:57:49.559 --> 00:57:52.679
it's all about getting more people to
experience the stuff we don't want, you

872
00:57:52.679 --> 00:57:54.360
know, we want the people that
love the music to be there, but

873
00:57:54.400 --> 00:57:59.159
we also want people to try new
things and experience new things. Like a

874
00:57:59.159 --> 00:58:01.519
lot of Republicans has it, it's
never been to anything like this last year,

875
00:58:01.800 --> 00:58:06.559
and they're excited for it. They're
excited to you know, hear echoes

876
00:58:06.599 --> 00:58:09.440
of Pink Floyd and all that kind
of stuff. So well, I do

877
00:58:09.559 --> 00:58:13.760
like the different the different music world
that you're bringing to it too. You

878
00:58:13.800 --> 00:58:15.119
know, it's not just one genre
vase. You got some rap, you

879
00:58:15.199 --> 00:58:17.559
got some trying music, you got
DJs, you got a mix, and

880
00:58:17.559 --> 00:58:21.000
then you got like band. Yeah, when you're listening to music for three

881
00:58:21.079 --> 00:58:22.440
days, we listened to music for
three days straight, you might want to

882
00:58:22.480 --> 00:58:25.239
switch it up a little and you
can slide over here, soide we're there.

883
00:58:25.639 --> 00:58:30.599
We tried to create them properly,
not only for sound bleed and for

884
00:58:30.599 --> 00:58:32.559
for that kind of thing, but
so some people can enjoy everything and we

885
00:58:32.559 --> 00:58:37.840
can do our stage switches in a
proper way that that you know, is

886
00:58:37.880 --> 00:58:40.599
good for our sound guys, and
it's good for the listeners too. Nice.

887
00:58:40.960 --> 00:58:44.199
I love it. Oh yeah,
I'm really excited for something. I

888
00:58:44.199 --> 00:58:45.960
always seem about the people. I
love it, and I always think about

889
00:58:46.000 --> 00:58:52.000
the customers. The only way to
be yea I love about it? Are

890
00:58:52.000 --> 00:58:55.960
we are? We had the final
the funny question alright, I guess we

891
00:58:55.960 --> 00:58:59.440
could talk about the future a little
bit. They just kind of do you

892
00:58:59.559 --> 00:59:01.000
I mean, if you can see
this is it's kind of I feel like

893
00:59:01.000 --> 00:59:04.360
I can't really ask, hey,
what is the future of summer and smokeout

894
00:59:04.360 --> 00:59:07.480
because until this year is done and
you can really analyze, right and be

895
00:59:07.519 --> 00:59:09.920
like, all right, when we
learned to it, it's because it sounds

896
00:59:09.960 --> 00:59:13.800
like you, at least you specifically, but it sounds like you and your

897
00:59:13.840 --> 00:59:16.480
team really took a nice little retro
and figured out, how can we build

898
00:59:16.480 --> 00:59:19.400
this up better this year? And
I feel like it's going to be the

899
00:59:19.400 --> 00:59:22.960
same thing for next year. Absolutely, that's that's definitely the plan. I'm

900
00:59:22.960 --> 00:59:27.559
confident that we'll continue to thrive if
we stick to the plan and work together.

901
00:59:27.639 --> 00:59:30.719
It's all It's all about the team, and we're all of all of

902
00:59:30.840 --> 00:59:34.960
us. You know, when you
have twenty six different employees, Well,

903
00:59:35.440 --> 00:59:40.199
I think that sky's limit for elevated
pun intended and the way things are going,

904
00:59:40.440 --> 00:59:45.360
uh, it seems to support that
belief in mind, So yeah,

905
00:59:45.400 --> 00:59:47.440
I guess that would be the same
question any future plans for elevated, but

906
00:59:47.480 --> 00:59:50.840
just kind of all the look you
just talked about earlier, we already went

907
00:59:50.880 --> 00:59:53.119
through it was the growth and everything
with the down here, so we've already

908
00:59:53.199 --> 00:59:55.880
kind of touched on that. But
really cool and honestly, man, it

909
00:59:55.880 --> 01:00:02.039
sounds like you got your hands full
with both, so keep us but business.

910
01:00:02.679 --> 01:00:06.800
Yeah what also also don't like they
got a special place to you.

911
01:00:06.840 --> 01:00:08.559
And then passionable We speak a lot
longer than just the money. Man.

912
01:00:08.599 --> 01:00:12.599
If cannabis means that something close to
you in the music and you mean something

913
01:00:12.639 --> 01:00:15.480
to you, like I believe that
you'll you know, you'll keep pushing.

914
01:00:15.679 --> 01:00:19.079
So that's sick. Thank you?
What do you? Thank you? Ahead

915
01:00:19.119 --> 01:00:22.440
your funny question, and then yeah, I'm pretty much good. All right.

916
01:00:22.679 --> 01:00:24.679
We usually asked, We asked every
guest that comes on. So if

917
01:00:24.719 --> 01:00:28.559
you have a guy of ganza genie, if you're rolling up a joint,

918
01:00:29.480 --> 01:00:32.639
broke off the grinder and a genie
popped up any grants as you would wish

919
01:00:32.679 --> 01:00:36.960
that you could do anything for the
for the cannabis industry, what would you

920
01:00:37.119 --> 01:00:44.719
uh what would you wish for?
Man, I think I would flip all

921
01:00:44.719 --> 01:00:49.519
the black market brokers and put them
in metric. That would take all the

922
01:00:49.559 --> 01:00:57.119
metric non smoking license holders and throw
them in the gray market. Well,

923
01:00:57.199 --> 01:01:06.440
I've never hold up why is the
black market? I just I just think

924
01:01:06.440 --> 01:01:08.159
I think, I just think it'd
be funny and I think it makes them

925
01:01:08.199 --> 01:01:12.960
all learn a lot about each other
and maybe they maybe they get along a

926
01:01:12.960 --> 01:01:16.280
little better afterwards. But uh no, that's a joke. Everyone plays an

927
01:01:16.320 --> 01:01:20.000
important role, and at the end
of the day, you know, the

928
01:01:20.480 --> 01:01:24.639
whole way the market is the others
incompetency and others like that are doing good,

929
01:01:24.679 --> 01:01:28.679
the good growers and everything. It's
all required for my company to be

930
01:01:28.719 --> 01:01:30.679
successful. So you know, I
do like that though, because I mean,

931
01:01:30.679 --> 01:01:32.360
I feel like, at the end
of the day, what you manually,

932
01:01:32.440 --> 01:01:36.159
you just want them to humble and
kind of appreciate each other, understand

933
01:01:36.199 --> 01:01:37.519
the other side a little bit more. And I love that because we always

934
01:01:37.519 --> 01:01:40.480
talk about on this podcast trying to
make bridges between the legals and legacy and

935
01:01:40.559 --> 01:01:45.000
everyone, because you know, we're
only we're all here for canibers. Like

936
01:01:45.039 --> 01:01:47.480
let's remember that, so and then
like but then you know, they're both

937
01:01:47.639 --> 01:01:54.119
they're both important, so yeah,
very important. That that was good.

938
01:01:54.199 --> 01:01:57.559
Yeah, I think that's that's that's
towards our end of our things. So

939
01:01:57.639 --> 01:02:00.679
yeah, thank you for your anything
else you want to say, deal before

940
01:02:00.679 --> 01:02:05.559
we had off yet, just that
I appreciate you guys. Shout out to

941
01:02:05.559 --> 01:02:07.079
my team, you know, shout
out to my dad, you know,

942
01:02:07.199 --> 01:02:12.360
rest and I wouldn't be here without
them, my fiancee. Shout out to

943
01:02:12.360 --> 01:02:15.039
the whole squad. They've been working
really hard, you know, even even

944
01:02:15.159 --> 01:02:19.719
team members that grew apart and are
now working for you know, working in

945
01:02:19.760 --> 01:02:22.679
other industries or whatever, they if
they were here in the start. You

946
01:02:22.719 --> 01:02:27.119
know, I'm forever grateful for where
we are right now. And uh,

947
01:02:27.440 --> 01:02:30.599
everybody knows that I'm one call aways. That's cool, man, Yeah,

948
01:02:30.880 --> 01:02:35.239
awesome, And that's awesome. Man. I really appreciate you guys. And

949
01:02:35.599 --> 01:02:37.880
help to see either yeah, help
to see you there next year at least

950
01:02:38.559 --> 01:02:43.280
definitely, yeah, I mean year
possibly it is my sister's birthday, because

951
01:02:43.360 --> 01:02:45.400
I have that plan, but like, yeah, I definitely if not,

952
01:02:45.480 --> 01:02:49.199
like if that, we do a
last minute send me and Dave have definitely

953
01:02:49.199 --> 01:02:52.400
done that before. That's how we
did last for something, so we're not

954
01:02:52.960 --> 01:02:55.679
it's on me. It's on me. I'll save a goodie bag for you

955
01:02:55.719 --> 01:02:59.599
too, or I don't know goodie
bags. It's part of summers and smoke

956
01:02:59.639 --> 01:03:02.920
out. First hundred people at the
store each day get a goodie bag.

957
01:03:04.000 --> 01:03:07.920
Last year we gave everybody a goodie
bag. Fifty people every but and then

958
01:03:07.960 --> 01:03:09.519
every staff gets a goodie bag.
I'll make sure I keep an extra two

959
01:03:09.639 --> 01:03:14.480
just in case I'll come. And
if you'll come, wow, all my

960
01:03:14.599 --> 01:03:21.880
statu Anyway, I win. I
appreciate taking the time because I know it's

961
01:03:21.920 --> 01:03:23.800
you know, you're busy right now, and we're really you know, we

962
01:03:23.840 --> 01:03:27.880
appreciate it. So thanks absolutely.
I wanted to make it working. I'm

963
01:03:27.880 --> 01:03:30.039
glad I did it. It was
awesome, guys. Thank you for having

964
01:03:30.079 --> 01:03:37.960
me all right, And it's always
ad advocate, educate and inspire next Thank you