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Managed to triple my business twice using
the power of LinkedIn, which I believe

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is the most most powerful channel for
building our personal brand and for our business

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growth because it has the strongest search
engine and it has capability of practically putting

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us in front of eighteen million companies
worldwide if we know how to use the

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algorithm properly. You're listening to Carrie
Lutz's Financial Survival Network, where you get

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valuable information you just can't find anywhere
else to thrive in today's trying times.

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You need the Financial Survival Network now
more than ever. Go to Financial Survivalnetwork

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dot com and get your free newsletter
and gift. Financial Survival Network now more

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than ever, and welcome. You
are listening to watching the Financial Survival Network.

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I'm your host, Carry Lottz.
Well, if you are looking to

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triple your business, to broaden your
online on your online attractiveness and your sales,

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then you're going to want to hear
from our next guest, Katherine b

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Roy. You find her at Katherinebroy
dot com and at c Atch and Hey.

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If you got a question for Katherine, once you listen to what she

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has to say, or myself,
shoot me an email Klatkerrie louts dot com.

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Well, Katherine, it's great to
have you on the show, so

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briefly tell us how you achieve these
amazing results getting people to triple their business

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online literally overnight. Well, thank
you so much for having me overnight success

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to about twelve years. But yeah, here we are. I was programmer

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for fifteen years and in twenty seventeen, I published a book in USA which

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actually became a best seller, and
I got a lot of traction online.

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This is how everything started. But
I realized that I can see these web

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platforms, especially social media, from
you know, the perspective of tech geekcor

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Web developers so understood algorithms very quickly, and during the COVID I managed to

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triple my business twice using the power
of LinkedIn, which I believe is the

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most most powerful channel for building our
personal brand and for our business growth because

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it has the strongest search engine and
it has capability of practically putting us in

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front of eighteen million companies worldwide if
we know how to use the algorithm properly.

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All right, so give us a
hint. How do you use the

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algorithm on LinkedIn without your show,
because otherwise what do people need you for

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right and don't worry about that.
There is so much well. LinkedIn was

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a CV until Microsoft actually volt LinkedIn
and transford it to be not only just

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social media, but as I mentioned, the most powerful search engine the first

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in LinkedIn has that other social media
have is trust and we leave a lot

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of very very important information on LinkedIn. Every word on LinkedIn is a keyword.

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So if we know how to use
keywords and practically SEO implementation on our

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LinkedIn profile, we will attract people
who will actually see our profile recommended by

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LinkedIn. This is one of the
most important things that we need to do

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when we think about our profile.
That's not a CV anymore. It's practically

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a landing page. It's our shop
window, which gives us the opportunity to

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showcase what we can do for others
so that they can benefit from those services.

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Now, of course, there are
tricks, and one of the most

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interesting trick is using hashtags, which
will be included in every post URL,

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meaning that Google will see that.
And this is how I increase my visibility

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and got verification from Google with over
thirty million search trees. So I created

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my own personal hashtag. It's hashtag
Katherine Biroy and with two other hashtags I

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always included in my post. That's
always included in URL and practically every like

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comment, every kind of engagement will
pink not only LinkedIn as a search engine,

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but Google also. This is how
we multiply the effect which goes online

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from that source. Interesting, very
interesting, and you can do this for

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others. Well, I'm teaching them
how to do that, so everyone is

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able to do that on their own. Very cool, Very cool. We'll

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give us some other examples of successes
you've had, since it sounds like you

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know what you're doing here. Yeah. Well, the first one was when

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Goldman Sachs reached out to me and
offered me an office in London. I

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actually couldn't go there because my son
was just one and a half years old,

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and so I wanted to collaborate with
them. And this was the LinkedIn

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connection where I said that I would
like to build my own business, but

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I need help and support. That
was at the beginning. Goldman Sucks gave

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me access to their ten thousand women
program for business development where I'm certified now

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and actually helped me to start.
After Goldman Sachs, Microsoft reached out to

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me. So I need three trainings
in Microsoft for CEOs from the whole world.

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There was like three hundred and fifty
CEOs from Microsoft learning high Achievement from

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me. And then after these two
companies came other as I say, big

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sharks came like Forbes, Forbes,
Books, Lending, Learning, Mine Valley,

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and a lot of media outlets.
I really don't know anymore where I

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was friends from that moment. Yeah, so we need to attract one big

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brand and then practically, you know, they just followed the wave. Ah

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okay, all right, So if
I already come to you with my brain

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and what would you tell me to
do here to make it to improve things?

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Hit you up for a little free
advice. Okay. Well, first

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of all, your expertise is incredible, but it's not as visible as it

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could be. So first we need
to position you as a leader in an

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industry in on LinkedIn, and that
is an analytical data which will show us

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how you are positioned. So first
I need to check your social selling index

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and then there are four elements of
social selling which needs to be precisely set

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so that you are recognized as an
industry leader on LinkedIn. When you are

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recognized as an industry leader. Everything
that you put out there gets much more

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visibility and credibility, and practically that
is how you attract new potentially its clients

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and everything else. That's go,
all right, you're Hiredthering, you're helping,

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definitely hiring you. So obviously in
your travels you work with people whose

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businesses are barely make a profit or
in danger of even shutting down. How

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do you help those people? Well, honestly, in my case, it's

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important that it is this service based
business and it's not so much important what

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is the revenue stream, because everything
is based on a similar system which we

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implement for a personal brand of someone
who wants to be there. If someone

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is struggling with that, I would
say that definitely the unfair advantage is to

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be recognized in media, not only
in social media. And the way how

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we can get to the media is
again LinkedIn. So I would say,

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just show up, be there and
be consistent every single day until the right

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person put you there are is on
you. That's amazing. Like, I

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had no idea that LinkedIn had really
become so powerful, Catherine me neither.

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I actually was on conference in Madrid
having no idea what's going on on?

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And I heard that companies like Apple
and I'm not sure who else was there,

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but Apple and Tesla, Yeah for
sure, they were talking about it,

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and I was like, what is
going on here? I have to

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check this out. So it was
in twenty nineteen when that happened. Now

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I am into behind the scenes with
LinkedIn editorial team from UK and from USA

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because it changes all the time,
but the potential is growing. It's like

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Facebook in twenty twelve, so the
early adopters will practically get the biggest pieces

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of kick. All right, all
right, so hey, what else can

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you tell us that? Give us
three tips today that we can use to

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increase our visibility among audiences, potential
clients and customers. Okay, First,

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visit my profile and use it as
a template to set up yours, so

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you will see everything I did there
and just you know, paste forward.

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Second is go to LinkedIn dot com
slash sales slash SSI check your social selling

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index and you will see four parameters
and how LinkedIn is actually giving you tips

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on how to increase the power of
these four parameters. And the third one

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is create content, which gives a
lot of value I honestly prefer video content

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for example, podcast episodes are amazing
with value bracket for LinkedIn and be there

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every single day with something new to
publish on your profile. And I'm referring

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to private profile, not to a
public business page. Sure, okay,

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that's really interesting. I appreciate you
coming on. If you got any questions

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for Catherine or myself again, email
addresses k l at Carrie Loots dot com

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and hey, linked to Catherine Sight
is in the show notes to this interview

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on Financial Survival Network dot com.
When you're there, sign up for your

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free newsletter. Just click that link
and it'll take your right to Catherine Sight

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and maybe even I'll put in her
LinkedIn's profile as well, so you can

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take a look at it and see
how Catherine has achieved so much success with

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seemingly very basic, nothing earth shattering
tools that are available to you and everyone

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else out there. Catherine, appreciate
you coming on. We'll talk to you

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again soon. Thank you so much
for having me, Thanks for listening to

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Carrie Letz's Financial Survival Network your solution
to today's trying times. For the latest,

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00:10:41,080 --> 00:10:46,919
go to Financial Survivalnetwork dot com.
Financial Survival Network now more than ever