Managed to triple my business twice using the power of LinkedIn, which I believe
is the most most powerful channel for building our personal brand and for our business
growth because it has the strongest search engine and it has capability of practically putting
us in front of eighteen million companies worldwide if we know how to use the
algorithm properly. You're listening to Carrie Lutz's Financial Survival Network, where you get
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than ever, and welcome. You are listening to watching the Financial Survival Network.
I'm your host, Carry Lottz. Well, if you are looking to
triple your business, to broaden your online on your online attractiveness and your sales,
then you're going to want to hear from our next guest, Katherine b
Roy. You find her at Katherinebroy dot com and at c Atch and Hey.
If you got a question for Katherine, once you listen to what she
has to say, or myself, shoot me an email Klatkerrie louts dot com.
Well, Katherine, it's great to have you on the show, so
briefly tell us how you achieve these amazing results getting people to triple their business
online literally overnight. Well, thank you so much for having me overnight success
to about twelve years. But yeah, here we are. I was programmer
for fifteen years and in twenty seventeen, I published a book in USA which
actually became a best seller, and I got a lot of traction online.
This is how everything started. But I realized that I can see these web
platforms, especially social media, from you know, the perspective of tech geekcor
Web developers so understood algorithms very quickly, and during the COVID I managed to
triple my business twice using the power of LinkedIn, which I believe is the
most most powerful channel for building our personal brand and for our business growth because
it has the strongest search engine and it has capability of practically putting us in
front of eighteen million companies worldwide if we know how to use the algorithm properly.
All right, so give us a hint. How do you use the
algorithm on LinkedIn without your show, because otherwise what do people need you for
right and don't worry about that. There is so much well. LinkedIn was
a CV until Microsoft actually volt LinkedIn and transford it to be not only just
social media, but as I mentioned, the most powerful search engine the first
in LinkedIn has that other social media have is trust and we leave a lot
of very very important information on LinkedIn. Every word on LinkedIn is a keyword.
So if we know how to use keywords and practically SEO implementation on our
LinkedIn profile, we will attract people who will actually see our profile recommended by
LinkedIn. This is one of the most important things that we need to do
when we think about our profile. That's not a CV anymore. It's practically
a landing page. It's our shop window, which gives us the opportunity to
showcase what we can do for others so that they can benefit from those services.
Now, of course, there are tricks, and one of the most
interesting trick is using hashtags, which will be included in every post URL,
meaning that Google will see that. And this is how I increase my visibility
and got verification from Google with over thirty million search trees. So I created
my own personal hashtag. It's hashtag Katherine Biroy and with two other hashtags I
always included in my post. That's always included in URL and practically every like
comment, every kind of engagement will pink not only LinkedIn as a search engine,
but Google also. This is how we multiply the effect which goes online
from that source. Interesting, very interesting, and you can do this for
others. Well, I'm teaching them how to do that, so everyone is
able to do that on their own. Very cool, Very cool. We'll
give us some other examples of successes you've had, since it sounds like you
know what you're doing here. Yeah. Well, the first one was when
Goldman Sachs reached out to me and offered me an office in London. I
actually couldn't go there because my son was just one and a half years old,
and so I wanted to collaborate with them. And this was the LinkedIn
connection where I said that I would like to build my own business, but
I need help and support. That was at the beginning. Goldman Sucks gave
me access to their ten thousand women program for business development where I'm certified now
and actually helped me to start. After Goldman Sachs, Microsoft reached out to
me. So I need three trainings in Microsoft for CEOs from the whole world.
There was like three hundred and fifty CEOs from Microsoft learning high Achievement from
me. And then after these two companies came other as I say, big
sharks came like Forbes, Forbes, Books, Lending, Learning, Mine Valley,
and a lot of media outlets. I really don't know anymore where I
was friends from that moment. Yeah, so we need to attract one big
brand and then practically, you know, they just followed the wave. Ah
okay, all right, So if I already come to you with my brain
and what would you tell me to do here to make it to improve things?
Hit you up for a little free advice. Okay. Well, first
of all, your expertise is incredible, but it's not as visible as it
could be. So first we need to position you as a leader in an
industry in on LinkedIn, and that is an analytical data which will show us
how you are positioned. So first I need to check your social selling index
and then there are four elements of social selling which needs to be precisely set
so that you are recognized as an industry leader on LinkedIn. When you are
recognized as an industry leader. Everything that you put out there gets much more
visibility and credibility, and practically that is how you attract new potentially its clients
and everything else. That's go, all right, you're Hiredthering, you're helping,
definitely hiring you. So obviously in your travels you work with people whose
businesses are barely make a profit or in danger of even shutting down. How
do you help those people? Well, honestly, in my case, it's
important that it is this service based business and it's not so much important what
is the revenue stream, because everything is based on a similar system which we
implement for a personal brand of someone who wants to be there. If someone
is struggling with that, I would say that definitely the unfair advantage is to
be recognized in media, not only in social media. And the way how
we can get to the media is again LinkedIn. So I would say,
just show up, be there and be consistent every single day until the right
person put you there are is on you. That's amazing. Like, I
had no idea that LinkedIn had really become so powerful, Catherine me neither.
I actually was on conference in Madrid having no idea what's going on on?
And I heard that companies like Apple and I'm not sure who else was there,
but Apple and Tesla, Yeah for sure, they were talking about it,
and I was like, what is going on here? I have to
check this out. So it was in twenty nineteen when that happened. Now
I am into behind the scenes with LinkedIn editorial team from UK and from USA
because it changes all the time, but the potential is growing. It's like
Facebook in twenty twelve, so the early adopters will practically get the biggest pieces
of kick. All right, all right, so hey, what else can
you tell us that? Give us three tips today that we can use to
increase our visibility among audiences, potential clients and customers. Okay, First,
visit my profile and use it as a template to set up yours, so
you will see everything I did there and just you know, paste forward.
Second is go to LinkedIn dot com slash sales slash SSI check your social selling
index and you will see four parameters and how LinkedIn is actually giving you tips
on how to increase the power of these four parameters. And the third one
is create content, which gives a lot of value I honestly prefer video content
for example, podcast episodes are amazing with value bracket for LinkedIn and be there
every single day with something new to publish on your profile. And I'm referring
to private profile, not to a public business page. Sure, okay,
that's really interesting. I appreciate you coming on. If you got any questions
for Catherine or myself again, email addresses k l at Carrie Loots dot com
and hey, linked to Catherine Sight is in the show notes to this interview
on Financial Survival Network dot com. When you're there, sign up for your
free newsletter. Just click that link and it'll take your right to Catherine Sight
and maybe even I'll put in her LinkedIn's profile as well, so you can
take a look at it and see how Catherine has achieved so much success with
seemingly very basic, nothing earth shattering tools that are available to you and everyone
else out there. Catherine, appreciate you coming on. We'll talk to you
again soon. Thank you so much for having me, Thanks for listening to
Carrie Letz's Financial Survival Network your solution to today's trying times. For the latest,
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