That was a real light bulb moment for me of like, oh, hang
on, people in my audience have a problem where they're struggling to grow the
audience. I have a course that teaches them literally how to do that exact
thing without spending any money on ads. And because I just haven't talked about
it very much, nobody knew about it. Welcome to Imperfect Action. I'm
Steph Taylor. For years, I read all the books, downloaded all the
freebies, and did all the courses, but it wasn't until I started taking
imperfect action that my business had its first million dollar year. Imperfect action is
about doing things before you're ready, prioritizing consistent action over perfect action, and
moving forward even when you're not sure you're doing it right. On this show,
you can expect mindset advice, actionable marketing tips, and strategies to build
a business that brings you more profit, more freedom, and even more joy.
Are you on the list to get my daily Businesses? Every day,
I'll send you a bite sized prompt designed to help you grow your business in
a more intentional way. Sign up at Steph Taylor dot co, forward slash
DBB, or at the link in the show Notes. Hey, welcome back
to in Perfect Action. This is episode eight hundred and five. Today I'm
sharing a couple of little shifts that you can make to feel less like you're
being salesy when you're selling and actually sell a little bit more effectively in your
business. Now. I used to absolutely hate selling and I would avoid it,
but then I realized that the only way in your business to make money
is to sell. If you're not telling your audience about your offers and inviting
them to buy them, you're going to run out of money in your business
pretty soon. Free content is great, and you know I'm the first person
to tell you, yes, share loads of content for free, but your
business needs to be making money for you to be able to keep producing free
content. And you know, you know, there's such a like, oh,
it's a bad thing to want to make money, but in your business,
that's how you get to reach more people. When you're making more money
in your business, you can invest in things like ads that will help you
to then reach more people and then make a bigger impact that way. Now
at the moment, conversion campaigns. My monthly membership is currently open. If
you're listening to this episode, when it goes live and each month in it,
you get the tools and templates to sell really easily. You basically get
the plug and play campaign to generate a cash injection in your business each month.
This month's campaign is a three month mini launch of something that you already
sell in your business, an existing offer, and to create a strategic bonus
to sell that offer even better than before. So you get all the email
templates, social templates so that you don't really have to think too much and
overthink about the whole selling part and whether you're being salesy because I've written those
templates in a way that incorporates all of the show shifts that I am talking
about in this episode. Okay, so some of the shifts that you can
make to feel a little bit more confident when you are selling in your business.
Number one, shift your mindset about selling. It's not about getting somebody
to spend money. It's about presenting a solution to their problem. Selling isn't
necessarily about being pushy or salesy or cheesy. Like yes, there are lots
of people who sell like that, and I don't love that. You can
make selling however you want it to be. You can make the way that
you present your sales feel a lot more aligned without you needing to be pushy
to salesy or cheesy, and make it about presenting that solution to the problem.
Someone in your audience has that problem, you have the solution to it,
and you can't help them if they don't know about the solution. You
also can't always give away the solution for free. I have tried this,
you know, Like I used to create a lot of how to content giving
people the step by step by step, and people wouldn't take action on it
because they hadn't invested in it. They didn't see the value in it.
They were like, oh, this is free, I can do it whenever,
I can do it late, right, But they don't see the value
in it because they haven't got any skin in the game. They haven't invested
in it. And a lot of the time when somebody is coming to you
and consuming your free content, at the end of that, they're looking for
a natural next step. Gives them that next step, tell them what they
can do next to keep learning from you, or to get the actual steps
to do the thing that you've told them about. They're not going to just
go looking and find it on your website. Like I when I surveyed my
audience, I think it was at the end of last year, maybe it
was the start of last year. I found out in that survey that only
about thirty percent of people on my email list, and by the way,
I email my list like at least three times a week, only thirty percent
of people on that email list who answered my survey knew about my course Boost
your Brand Superfans because I just hadn't really spent a whole lot of time selling
it. And that was a real light bulb moment for me of like,
oh, hang on, people in my audience have a problem where they can't
grow their audience. They're struggling to grow their audience. I have a course
that teaches them literally how to do that exact thing without spending any money on
ads. And because I just haven't talked about it very much, nobody knew
about it. Okay. The second shift is to remember that selling isn't just
about talking about your product NonStop. It's actually about educating your potential buyers.
And you know, selling isn't just saying buy my product. Here are my
product's features. It has this many modules and this many lessons, and it
has live calls so you can get all your questions answered. Like those features
and benefits, yeah, somebody's going to consider them when they're buying product,
but they also really there's also a bunch of other things that they need to
know before they're going to be ready to buy. And the things that they
need to know aren't Oh, it has ten lessons that are sixty minutes long.
That's not the stuff that's holding them back from buying. Instead, what
do they need to know about the problem to be ready to buy? What
do they need to know about the solution to their problem to be ready to
buy? For example, let's say that the problem is they are struggling to
grow their audience, and the solution to their problem is to start doing content
marketing. They need to know things like, well, you can't just grow
your audience by posting on social media and using the right hashtags and hoping that
it's going to magically reach the right people. They also need to know that
content marketing isn't just sharing cool quotes that they saw on Instagram or just posting
every single day, even though the content that they're sharing is really mediocre and
has been said a million times, but other people in the industry, they
need to know that there's a right way to do it. And now this
isn't me creating content telling them how to grow their audience or how to do
content marketing, because as long as they are there believing that they can grow
their audience with the right hashtag and really cool quotes, then they're never going
to be able to solve the problem. They're never going to be able to
grow their audience. So notice how there's a bunch of stuff there that they
need to know before they're going to be ready to take action to solve that
problem. That is part of your sales Okay, shift number three. Use
your sales content and messaging as a way to preempt and address any hesitations that
your audience might have towards buying your offer. They are always going to have
hesitations. The two that come up all the time is I don't have enough
money for this right now, and I don't have enough time for this right
now. That comes up. That's pretty universal, and there are two really
simple excuses that somebody can give a lot of the time, they will give
this as an excuse because it's easier than telling you the real reason why they
can't buy or they don't want to buy it. The others that come up
are will this work for me if dot dot dot like, will this work
for me, if I'm brand new to business, if I have ten people
on my email list, if I have bought too many other courses like those
come up all of the time. They're also going to have certain hesitations that
are really specific to your offer. For example, with launch Magic, a
big hesitation is my audience is too small to launch. So then when I'm
selling, I will show them case studies and stories of people who've come through
launch Magic in the past with really tiny audiences and had profitable launches. I
will show them how launching it can be a great tool for growing your audience,
and how if you're sitting around waiting for your audience to grow before you
launch, you will never launch. Another hesitation that comes up for launch Magic
is well, i haven't created my offer yet, I'm still in the process
of outlining my course, or I'm still designing my membership. I haven't even
created it. Then I show them, hey, actually, you know,
these are some of the students who've come through in the past who created their
offer at the same time as launching it, or the ones who launched it,
and then once people bought it, then they created it. They co
created it with their first round of students. So everyone thinks that they are
the only one who has that particular hesitation, and if you can preempt that
they're going to have that hesitation, then it's going to give them a little
bit of comfort that they are in the right place, that it's the right
offer for them. This is a great place to share case studies, examples,
stories, you know, like with launch Magic, I have so many
testimonials from students who've launched with small audiences, testimonials from students who have launched
before they created their offers, testimonials from students who launched, you know,
at the very very beginning of their business, before they were very advanced in
business. That shows somebody who's thinking, oh, I want to join,
but maybe I'm too beginner. It shows them that actually they can still see
those results and that they are in the right place, okay. And then
I also share a lot of content about this on my podcast and to my
email list. I talk about how you can launch with a small audience,
or how it is possible to launch before you've created your offer and what that
actually looks like. So that is all part of selling as well. Shift
number four. Instead of just talking about your offer and the features and the
benefits, could you start to share stories and case studies of your past clients
and students. So rather than selling by you saying how great your product is,
do you have other people who can say how great your product is you?
Do you have results that previous students have got? Do you have testimonials
where they're saying what they were struggling with before, what the process was like,
and then what they have now is a result of doing your offer or
working with you. Do you have screenshots? Your screenshots can be really powerful,
like just really like spontaneous social proof where somebody said like, oh,
I'm diving into module three and I'm my mind is blown. Yeah, that's
great social proof because it's somebody else saying how great your offer is without you
having to say it. It gives you a little bit more credibility. And
you know, even if this is all you share to your email list and
to your social media audiences when you are launching or when you are selling your
offer, then that's still going to be so effective for me, Like this
is the bulk of my car open emails for Launch Magic these days, because
it's nine rounds. I have had so many students go through. I have
so many awesome case studies and stories. So the emails that I send to
my list when doors are open are pretty much written for or me because my
students are saying how great the program is. Same with my sales page,
a lot of that has been written in my student's words because they've given me
such awesome testimonials. Anytime that you are making a claim on your sales page,
when you're saying, like, you know, the Q and A calls
a great place to get your questions answered, if you have a testimonial or
a screenshot from a student that's like, Wow, tonight's Q and A call
blew my mind, put that in that section because then it's somebody else backing
up your claim. It's not just you saying I think my Q and A
calls are amazing. You should believe me, no, because somebody else now
is saying how great they were. So now it's a lot more believable to
somebody who's reading that. Obviously, make sure that your testimonials and your screenshots
and everything are like actual testimonials. They're real, they're not made up.
I think that goes without saying. I like to think that everyone who's listening
to the show is a good human and knows the right ethical things to do.
But make sure that they are always real testimonials. Okay, And then
number five, the fifth shift. If you are war ried about your product
being good enough, if you are worried whether your offer is good enough to
get people the result, it's probably amazing because the people who are out there
who are selling really subpar offers are not the ones who are worrying about whether
it's good enough. And often we can hold ourselves back from selling and from
showing up and giving that sales process one hundred percent of our energy because we're
worried that we can't deliver. We're worried that, like, oh, do
I know enough? Maybe I'm not enough of an expert. Maybe in this
particular, in this particular case, or this particular person's situation, they won't
be able to get this result. What if this? What if that?
And it's I especially notice this with women as well, Like we tend to
get in our heads quite a lot about like, are we good enough to
do this? Men too, but more so with women. And usually if
you are the person who is worrying about whether your offer is going to be
good enough, you're probably also the kind of person who's going to over deliver.
You're the type of person who's going to give it one hundred and fifty
percent. So that's great, Like you are going to over deliver your audience.
Your buyers are going to have a great experience. And if you are
not out there selling your offer, then someone else who has a worse offer
than yours, but this delivers the same or promises the same transformation. They're
going to sell that to your people. They're going to sell it to the
people who are in your audience, and they're not going to get the same
results that they would get from your offer. So, in other words,
you are doing your people a service by selling your offer to them and trusting
that you will be able to overdeliver. You will be able to get them
the best experience. But you can't do that unless you sell them the offer
and get them into your offer first. So there you have it. Five
little shifts that you can make to feel a little bit less salesy when you
are selling. If you've learned anything from this show so far, please take
thirty seconds to leave a quick rating and a review means a lot to me.
I've been doing this show for eight hundred and five episodes. A lot
of work goes into creating it, and it's really nice to hear from you
guys and know that there's somebody else on the other side listening. So please
do take a little bit of time to write a nice little review and leave
a rating for this show. That is it for today's episode. Thanks so
much for listening. Catch you next time.