You can spend forever trying to piece together all of the free information that's out
there. But once you understand where people are coming from as well in terms
of their marketing, you realize that you're not actually getting the solution until you
buy right, So you're always just going to be getting to talk more and
more things about probably you have. Welcome to Imperfect Action. I'm Steph Taylor.
For years, I read all the books, downloaded all the freebies,
and did all the courses, but it wasn't until I started taking imperfect action
that my business had its first million dollars yere. Imperfect action is about doing
things before you're ready, prioritizing consistent action over perfect action, and moving forward
even when you're not sure you're doing it right. On this show, you
can expect mindset advice, actionable marketing tips and strategies to build a business that
brings you more profit, more freedom, and even more joy. Are you
on the list to get my daily businesses every day? Hey, I'll send
you a bite sized prompt designed to help you grow your business in a more
intentional way. Sign up at Steph taylor dot Co, forward slash DBB,
or at the link in your show notes. Hey, welcome back to Imperfect
Action this episode eight hundred and nineteen. Today, I'm sharing an episode with
some of my students' experiences inside of Launch Magic. Because you can read all
the testimonials, you can spend hours days scrolling up and down the sales page
trying to decide if it's right or wrong for you. But sometimes the best
way to know whether a program is going to be a good fit for your
particular situation is to listen to the experiences of other people who have been in
that situation. Now, in Launch Magic, we typically get three different types
of students. We get the ones who have an idea for a digital product
that they want to launch. You know, they've thought about the online course
or the group program that they're going to create, and they've been sitting on
this idea for so long and it's never come out into existence. It's never
eventuated. We also have those who have like sort of half created or fully
created their digital product and have never finished creating it, or who have never
actually properly launched it and then are wondering why it hasn't sold. And then
we have the third bucket, which are people who have done a couple of
launches, and they're realizing just how effective launching can be as a cash injection
into their business, and they want to learn how to really get strategic about
their launches, how they can double down on their launches to bring in a
cash injection over and over again from the same asset, from that same online
course or that same program or membership, or literally any other kind of digital
product. So today I'm sharing some experiences from a few students in those different
buckets. And one of the things you might notice as you listen to the
episode is how what they learned inside the course didn't just impact their launches,
but it actually changed the way that many of them do any kind of marketing
or sales in their business, because launching, at its core, is a
repeatable marketing and sales process, and the strategy that you learn inside launch magic
that can be copied across to other areas where you are marketing and selling in
your business. Right, it's not just about this is a launch and it
only applies to launching. So anyway, without further ado, I'm gonna let
the students introduce themselves and we can get into today's episode. I'm joading McIntire.
I am a social media trainer. I have a business called Social Smartie
and I help self made business owners understand social media and really learn simplified systems
so that they can show up online and really build buzz around your business.
I'm Sabrina. I'm a certified Baby sleep consultant, helping families get their babies
and toddlers to sleep through the night. I am Helena. I'm a dietician
in Australia and I support women with gestation diabetes to be able to achieve silly
balanced blood sugar levels, easily prepare and plan their meals and go through their
whole journey of that stage of their pregnancy stress free and with ease, and
to actually be able to enjoy their pregnancy instead of feeling completely overwhelmed and yeah
stressed out about it. I'm Jennifer from Skincare Business Foundations and I know people
who are wanting to launch their dream skincare brands. My name is Rachel.
I am an online marketing strategist and margueriteat Enthusiast that helped health professionals market their
businesses online not with e I'm Daniel Reid from Read City Writing I'm a copywriter
for Rebellious Business Broster. Next, I asked my students what was going on
in their businesses before they signed up for Launch Magic. I asked them to
paint a bit of a picture so that we could understand not just where they
were at with creating courses and digital products and launches, but where they were
at more broadly in their business. So I probably did the classic course create
a thing where I got really excited about creating a course, absolutely no validation,
didn't understand the problem that I was solving, really dived into the nitty
gritty of putting together the modules, recording the content, got really really excited
about this thing, put as much in as I could because I equated more
stuff with more value. And then I had to sell it, and I
didn't know how. I didn't know what to do. So what I did
is I kind of panicked and I reduced the price for a start, so
I was selling it at a really low price point, and I did have
some people sign up, and I later on heard from when I asked a
few people why they didn't. One of the big pieces of feedback I got
was that the price point was so low that they didn't see the value in
it, which was really interesting, but they also didn't have any kind of
launch plan, so there was no runway, there was no build up,
There was no you know, getting people really excited about this thing that was
coming up, or getting them to understand that it might be a solution that
they made, because I really wasn't sure what problem I was solving, So
it was really hard to market something when you really don't know you know,
how you're marketing it too, and what problem you're solving for them. I
was mostly working with clients one on one, which I enjoy doing, but
it can be quite draining as well, and I was definitely wanting because I
knew everything it's all about the online courses. Everyone's doing an online course,
and I was definitely trained to do it, but I was first working on
some PDF downloadables or not really getting anywhere because I just wasn't really enjoying doing
that work and always kind of pushing out doing the online course. I knew
with the online course, I didn't want to waste months and months of creating
it and then you know, launching it and no one's going to buy,
So I knew I needed help with that side of things. I'd been trying
to few things on my own just from what I've been hearing on podcasts and
following other people of social media. Nothing was really working for me, and
I was confused. I know, like what direction to go in. I
knew I wanted to build this course for women with gestational diabetes, and I've
already niched enough for late having all my content going really well, like my
audience was growing. All that was good, but then I was like,
I don't know how to sell and I don't know how to actually get this
off the ground. And so after trying some things already and then not be
successful, I was feeling really deflated. I needed something to help give me
some structure. I just needed something to follow. I think Bixo was just
in a place where I was ready to just throw on the towel. I've
had my course since twenty eighteen, and that's just been kind of running in
the background with my sales funnels. I don't do any kind of faith advertising
on that. But I hadn't launched a programm before, I would have been
fumbling my way around and going down the Google rabbit hole trying to work out
what to do. Because marketing. I'm very good on the technical side and
a going to start up side and compliant for regulations, but marketing is not
my forte. I hadn't even really thought about the steps that I would need
to do it or to have a successful launch. Before I signed up for
Launch Magic, I was actually working as a dietitian, so I was having
a bit of an identity crisis where I wasn't quite finding it my put lay
through in my career. So I studied dietetics for five or so years and
finished the degree and thought, gosh, I don't think I want to do
this. So I actually decided that it's start my own online business where I
had an online clinic, and I started to do a lot of work with
Brandon and just fell into this online marketing world and sort of fell in love
with it. So fast forward two years and I decided to completely pivot my
business and Launch Magic was something that sort of spearheaded that and helped me develop
my first digital product. I was working doing one on one client work one
hundred percent of the time. I had previously Launch in quotation marks and see
it for Beginners, which is the course that I use lunch and I dick
with. However, I was looking to diversify my income a little and also
my time because I was finding that I was getting booked up months in advance.
And for example, one of my services used to be blove writing and
it's not one that I offer now. However, I know that it's really
important for businesses, so I felt that it was a great way to service
a market that I no longer was, but also to not be fully at
capacity all of the time, as I aimed too. I actually had no
idea how much pre work before the actual launch helped with the launch itself.
Now, the thing with launching is that twelve weeks is a pretty big commitment,
right. I talk about how you really need to invest sixty to ninety
days of work before you open those doors, sixty to ninety days of sharing
content that brings your audience to the place where they need to be so that
when you do open doors, they are ready to buy. Right. And
this is a huge commitment. This is a long time. And when you're
in your business at a point where you're like, I need to start seeing
some quick wins, you probably don't really want to commit to something where you're
only going to see the results twelve weeks in the future. So this is
the thing with Launch Magic, though, is you actually start having wins as
soon as you start working through the content. Now, I ask my students,
the students on this episode, what wins and shifts and are harm moments
they started to have at the start of Launch Magic, not just twelve weeks
into the future. The biggest thing was getting really clear on my messaging,
like module one, I think, really understanding what am I helping people achieve?
And I'm sure you've seen it before that people want to get from A
to B, but they want to get there easier, faster, or better,
and so I'm trying to understand, you know, I've got this thing.
At that point, it was an email marketing course, but people didn't
even really know that they needed email marketing or you know, I didn't really
know who I was pitching it at. Was it service based businesses? Product
based businesses? Wasn't resonating with anyone. So working through that message and getting
really clear on Okay, who are the people that I'm selling this to,
what problem am I solving for them? It just changed everything around how I
communicate. And I've used that sort of process and all sorts of marketing.
I think it's just kind of fundamental marketing skills that you taught me. I
think something that helped me the most and that I was doing kind of throughout
was just speaking to my audience so much more and just getting so much more
insight from them about what they needed and what content I should be posting and
what my course should be about. I definitely started noticing that people cared more
like people were starting to get into a conversation with me around the things that
I was sharing, which when new people as well. Next, I wanted
to know how their launches went. Now, obviously not everybody is comfortable sharing
numbers and dollar figures, and that's fine because your launch isn't just about how
much money you make and how many students you get enrolled the first time.
It's about building out this process which you can then go back to review,
make tweaks, rinse it, and repeat it each time, using it to
generate more sales of your program, your course, your membership, or whatever
other digital product you are launching. So here are some of the results that
my students were comfortable to share at first, as I was like a whole
white people signed up. This was terrible. But then when I actually looked
at the numbers and if the calculations are like my stats are actually really really
cool, I knew where it came short. Whilst my initial audience was just
too small because I just didn't have enough time to put into growing it.
But now I all I have to tools and I know how to prow my
audience and I can focus on it next time because I don't have to worry
about creating course all over again, so I can focus all my attention on
building my audience. And I'm definitely gonna do some Facebook adds this time around
as well, because now I'm one of theirs. The course, it went
really well. It went better than I could have expected, so I think
in my head I had a target of around you know, fifteen to twenty
grand, although it was only I think five to ten students. In my
head, I was like, if I can launch and get that, that
would be great. But I ended up getting twenty hours students signing up and
it was yeah, just out of thirty k launch, so I was really
happy with that. It was really good. I was hoping to get thirty
people signed up. Because that would cover my cops that I put into a
basically creating this new business and rebrand and website and all those cops involved.
And I ended up having ninety three people sign up to the cores, which
was just crazy. Ninety three sign ups was revene your forty one thousand,
five hundred and sixty eight dollars. I had one day pluff weekends to work
on this little project or business now business and you know, talking about the
results of the launch. That's enabled me to have more financial freedom and cut
down on those hours for my employer and work more in my business and sort
of on business development. My launch went really well. It exceeded my goal,
which to start off with, I was of course terrified no one would
even come to my webinar, and when they did, I was very excited.
And then when people bought live, I was confused a little bit inside
because I was like, oh, yeah, this is like the point of
it, because I ended up feeling like a really fun process throughout as well.
So yeah, the launch went better than I could have imagined. Really.
Then I asked my students, what that was some most valuable part of
launch magic for you? Because some people show up to every single call and
get a lot out of that aspect. Other people never show up to a
single call and just get a lot of value out of the prerecorded content alone.
Some people interact in the community every day, others don't even join the
Facebook group. What each person gets out of it is completely different. So
I wanted to know what these students thought was the most valuable aspect for them.
I love how actionable it is. You know, there's no waffle,
it's just like, this is what you need to know, here's your homework,
go and get it done. And then the group is just the icing
on the cake. Just having that community around you where you can go for
extra support and support each other and cheer each other on. Like I remember
when it's like we we've in our week and everyone's like, oh my god,
I did buy webinar, and like you're all jumping for joy and being
like, oh yeah, that was awesome, or signing up for each other's
webinars just to attend and cheer them on. So I think that community aspect
is awesome and I really love but the Facebook, everyone is so supportive in
that space as well. You can tell there's no competition we all want we
want everyone to succeed, and it really is a community where you help each
other. But then the Q and a clalls for me were invaluable. I
think the calls and being able to ask questions was probably the most helpful.
I mean you saw me. I was on pretty much every call and always
trying to ask things because also when I invested in it, like it was
a big investment for me, and so as said to myself, I'm going
to show up to everything and I'm going to get every piece of information and
all the use I can out of this cause, because otherwise it was a
waste of my money. And so, like you always talk about, it's
having the skin in the game and like having the incentive to then actually do
the work. So in some ways that was the most beneficial thing, just
having that push to put myself out there and ask questions and be mentored a
bit. It was great having the step by step process laid out, so
I really enjoyed having obviously the video lessons were great, and having the worksheets
as well that we could work through each week. So I tried to be
quite diligent in attending most of the live Q and a calls as well or
whenever I could, and that was great as well to be able to ask
questions along the way about anything I got stuck on. I think for me
really nailing my audience and my ideal client and getting super clear on my messaging
and my offering, I think that was the biggest takeaway I took from the
corpse. And as I'm sure you can imagine, I had to completely change
my audience. So people were following me for nutrition info and all of a
sudden, I was now this marketing person online and so I think having that
really clear messaging helped my audience transition relatively seamlessly. There was a lot like
just having a clear framework that I know is always there to come back to
no matter what I'm launching. Also was really reassuring. When it comes to
investing in any kind of online learning at the moment, especially, it can
be really hard to know what is going to be a good use of your
time and your budget versus what isn't, especially because so many people out there
are really good at selling, and then when it comes to delivering on those
promises, they're not quite so good at that. So I talked to my
students, and I asked them what hesitations they had when they were thinking about
signing up for Launch Magic. So remember watching your webinar and I was one
of the people on the fence who was like typing in my little objections to
it, and it was mostly around the money, and I think it was
maybe also just a concept that this is something that you can keep doing over
and over again, and that also if you don't have a successful launch,
then it doesn't mean it's a failure. And if you've got a small audience,
you can still launch. And last question, I asked, what would
you say to somebody who is thinking about joining Launch Magic but is on the
fence. You can spend forever trying to piece together all of the free information
that's out there, But once you understand where people are coming from as well
in terms of their marketing, you realize that you're not actually getting the solution
until you buy right. So you're always just going to be getting told more
and more things about the problem that you have, and then it's still up
to you if you haven't brought into a program, to try and figure that
out on your own, and that's hard, and that you take you forever
and also that that procrastination about investing is also going to cost you money.
The time is still going to go buy, so you may as well do
something that's more productive and actually just get started and has the right tools behind
you to do it. And also the things that I said before, like,
you know, if you've got a small audience, then it's fine,
you can make it an even more successful launch. And all the things that
you think of barriers, they probably aren't barriers. It's probably just your head
talking to you and telling your stories. I was a bit short on time
with my wedding drawing up, and I remember I had been asking you if
I should launch before or after my wedding. But I'm glad I launched when
I did a few weeks before the wedding, so I didn't have enough kind
of time throughout to do all the content that I would like to do I'll
spend I was doing a lot of it on the fly. Now that I've
got that structure, that framework to follow, I'm really looking forward to my
next launch where I can actually spend the time to do my content planning properly
and then have some better sales emails throughout the process and everything, and I'm
looking forward to seeing what where my next launches can take me. I think
pre launch me had a lot of uncertainty around whether I could monetize a digital
product and online services to make a viable business. I suppose whether it would
work for my niche and the people that I was targeting, And so that
result really validated my belief that I had found a good thing with my niche
that I'm in and it validated my career change. All Right, there you
have it. You've just heard from Jodine, Sabrina, Helena, Jen Rachel,
and Danielle about their experience inside Launch Magic. Now, if you are
listening to this episode when it goes live tomorrow, I'm running a free masterclass.
Make sure you are registered for that one. In it, I'm teaching
how to tweak your launch strategy to make more sales in the current economy because
the things that worked a couple of years ago they've all shifted and you need
to make some big changes to your launch strategy if you want to still have
profitable launches like what we've seen in the last couple of years. So head
on over to Steph Taylor dot co Slash Masterclass or send me a DM on
Instagram. Send me the word masterclass and I will pop you the link for
that one. I'm there at Steph Taylor dot com quo on Instagram as well.
Hope to see you live in tomorrow's Masterclass. Thank you so much for
listening. Catch you next time.