1 00:00:00,080 --> 00:00:04,519 You can spend forever trying to piece together all of the free information that's out 2 00:00:04,559 --> 00:00:09,720 there. But once you understand where people are coming from as well in terms 3 00:00:09,759 --> 00:00:13,119 of their marketing, you realize that you're not actually getting the solution until you 4 00:00:13,160 --> 00:00:16,640 buy right, So you're always just going to be getting to talk more and 5 00:00:16,679 --> 00:00:22,079 more things about probably you have. Welcome to Imperfect Action. I'm Steph Taylor. 6 00:00:22,640 --> 00:00:25,679 For years, I read all the books, downloaded all the freebies, 7 00:00:25,719 --> 00:00:30,280 and did all the courses, but it wasn't until I started taking imperfect action 8 00:00:30,640 --> 00:00:35,920 that my business had its first million dollars yere. Imperfect action is about doing 9 00:00:35,960 --> 00:00:42,240 things before you're ready, prioritizing consistent action over perfect action, and moving forward 10 00:00:42,600 --> 00:00:46,399 even when you're not sure you're doing it right. On this show, you 11 00:00:46,439 --> 00:00:51,399 can expect mindset advice, actionable marketing tips and strategies to build a business that 12 00:00:51,520 --> 00:00:57,359 brings you more profit, more freedom, and even more joy. Are you 13 00:00:57,399 --> 00:01:00,600 on the list to get my daily businesses every day? Hey, I'll send 14 00:01:00,600 --> 00:01:03,000 you a bite sized prompt designed to help you grow your business in a more 15 00:01:03,079 --> 00:01:07,359 intentional way. Sign up at Steph taylor dot Co, forward slash DBB, 16 00:01:07,840 --> 00:01:14,920 or at the link in your show notes. Hey, welcome back to Imperfect 17 00:01:14,959 --> 00:01:19,159 Action this episode eight hundred and nineteen. Today, I'm sharing an episode with 18 00:01:19,560 --> 00:01:23,480 some of my students' experiences inside of Launch Magic. Because you can read all 19 00:01:23,519 --> 00:01:29,480 the testimonials, you can spend hours days scrolling up and down the sales page 20 00:01:29,519 --> 00:01:33,400 trying to decide if it's right or wrong for you. But sometimes the best 21 00:01:33,439 --> 00:01:37,079 way to know whether a program is going to be a good fit for your 22 00:01:37,120 --> 00:01:42,599 particular situation is to listen to the experiences of other people who have been in 23 00:01:42,640 --> 00:01:47,680 that situation. Now, in Launch Magic, we typically get three different types 24 00:01:47,719 --> 00:01:51,560 of students. We get the ones who have an idea for a digital product 25 00:01:51,560 --> 00:01:53,359 that they want to launch. You know, they've thought about the online course 26 00:01:53,439 --> 00:01:57,239 or the group program that they're going to create, and they've been sitting on 27 00:01:57,280 --> 00:02:00,680 this idea for so long and it's never come out into existence. It's never 28 00:02:00,719 --> 00:02:07,359 eventuated. We also have those who have like sort of half created or fully 29 00:02:07,359 --> 00:02:13,800 created their digital product and have never finished creating it, or who have never 30 00:02:13,879 --> 00:02:16,719 actually properly launched it and then are wondering why it hasn't sold. And then 31 00:02:16,719 --> 00:02:20,719 we have the third bucket, which are people who have done a couple of 32 00:02:20,800 --> 00:02:25,759 launches, and they're realizing just how effective launching can be as a cash injection 33 00:02:27,280 --> 00:02:30,319 into their business, and they want to learn how to really get strategic about 34 00:02:30,319 --> 00:02:34,599 their launches, how they can double down on their launches to bring in a 35 00:02:34,639 --> 00:02:38,800 cash injection over and over again from the same asset, from that same online 36 00:02:38,840 --> 00:02:43,080 course or that same program or membership, or literally any other kind of digital 37 00:02:43,080 --> 00:02:47,800 product. So today I'm sharing some experiences from a few students in those different 38 00:02:47,840 --> 00:02:51,520 buckets. And one of the things you might notice as you listen to the 39 00:02:51,599 --> 00:02:57,120 episode is how what they learned inside the course didn't just impact their launches, 40 00:02:57,520 --> 00:03:00,080 but it actually changed the way that many of them do any kind of marketing 41 00:03:00,240 --> 00:03:05,360 or sales in their business, because launching, at its core, is a 42 00:03:05,439 --> 00:03:10,199 repeatable marketing and sales process, and the strategy that you learn inside launch magic 43 00:03:10,800 --> 00:03:15,759 that can be copied across to other areas where you are marketing and selling in 44 00:03:15,800 --> 00:03:21,360 your business. Right, it's not just about this is a launch and it 45 00:03:21,400 --> 00:03:24,400 only applies to launching. So anyway, without further ado, I'm gonna let 46 00:03:24,439 --> 00:03:30,879 the students introduce themselves and we can get into today's episode. I'm joading McIntire. 47 00:03:31,000 --> 00:03:35,879 I am a social media trainer. I have a business called Social Smartie 48 00:03:36,240 --> 00:03:42,439 and I help self made business owners understand social media and really learn simplified systems 49 00:03:42,479 --> 00:03:46,000 so that they can show up online and really build buzz around your business. 50 00:03:46,199 --> 00:03:52,319 I'm Sabrina. I'm a certified Baby sleep consultant, helping families get their babies 51 00:03:52,319 --> 00:03:57,280 and toddlers to sleep through the night. I am Helena. I'm a dietician 52 00:03:57,319 --> 00:04:02,800 in Australia and I support women with gestation diabetes to be able to achieve silly 53 00:04:02,840 --> 00:04:09,080 balanced blood sugar levels, easily prepare and plan their meals and go through their 54 00:04:09,120 --> 00:04:13,439 whole journey of that stage of their pregnancy stress free and with ease, and 55 00:04:13,479 --> 00:04:16,839 to actually be able to enjoy their pregnancy instead of feeling completely overwhelmed and yeah 56 00:04:16,920 --> 00:04:21,920 stressed out about it. I'm Jennifer from Skincare Business Foundations and I know people 57 00:04:21,920 --> 00:04:26,839 who are wanting to launch their dream skincare brands. My name is Rachel. 58 00:04:27,040 --> 00:04:33,000 I am an online marketing strategist and margueriteat Enthusiast that helped health professionals market their 59 00:04:33,040 --> 00:04:40,000 businesses online not with e I'm Daniel Reid from Read City Writing I'm a copywriter 60 00:04:40,240 --> 00:04:46,560 for Rebellious Business Broster. Next, I asked my students what was going on 61 00:04:46,959 --> 00:04:49,519 in their businesses before they signed up for Launch Magic. I asked them to 62 00:04:49,519 --> 00:04:54,240 paint a bit of a picture so that we could understand not just where they 63 00:04:54,240 --> 00:04:59,680 were at with creating courses and digital products and launches, but where they were 64 00:04:59,680 --> 00:05:04,079 at more broadly in their business. So I probably did the classic course create 65 00:05:04,079 --> 00:05:09,800 a thing where I got really excited about creating a course, absolutely no validation, 66 00:05:10,000 --> 00:05:14,360 didn't understand the problem that I was solving, really dived into the nitty 67 00:05:14,399 --> 00:05:18,720 gritty of putting together the modules, recording the content, got really really excited 68 00:05:18,759 --> 00:05:23,879 about this thing, put as much in as I could because I equated more 69 00:05:23,920 --> 00:05:27,519 stuff with more value. And then I had to sell it, and I 70 00:05:27,560 --> 00:05:30,720 didn't know how. I didn't know what to do. So what I did 71 00:05:30,920 --> 00:05:33,800 is I kind of panicked and I reduced the price for a start, so 72 00:05:33,879 --> 00:05:38,600 I was selling it at a really low price point, and I did have 73 00:05:38,680 --> 00:05:42,399 some people sign up, and I later on heard from when I asked a 74 00:05:42,439 --> 00:05:46,319 few people why they didn't. One of the big pieces of feedback I got 75 00:05:46,399 --> 00:05:48,519 was that the price point was so low that they didn't see the value in 76 00:05:48,600 --> 00:05:53,600 it, which was really interesting, but they also didn't have any kind of 77 00:05:53,680 --> 00:05:56,680 launch plan, so there was no runway, there was no build up, 78 00:05:56,720 --> 00:06:00,360 There was no you know, getting people really excited about this thing that was 79 00:06:00,399 --> 00:06:02,759 coming up, or getting them to understand that it might be a solution that 80 00:06:02,800 --> 00:06:06,160 they made, because I really wasn't sure what problem I was solving, So 81 00:06:06,199 --> 00:06:10,720 it was really hard to market something when you really don't know you know, 82 00:06:10,759 --> 00:06:14,680 how you're marketing it too, and what problem you're solving for them. I 83 00:06:14,720 --> 00:06:18,439 was mostly working with clients one on one, which I enjoy doing, but 84 00:06:18,600 --> 00:06:24,120 it can be quite draining as well, and I was definitely wanting because I 85 00:06:24,199 --> 00:06:28,480 knew everything it's all about the online courses. Everyone's doing an online course, 86 00:06:28,839 --> 00:06:31,680 and I was definitely trained to do it, but I was first working on 87 00:06:31,759 --> 00:06:38,399 some PDF downloadables or not really getting anywhere because I just wasn't really enjoying doing 88 00:06:38,439 --> 00:06:43,079 that work and always kind of pushing out doing the online course. I knew 89 00:06:43,120 --> 00:06:46,759 with the online course, I didn't want to waste months and months of creating 90 00:06:46,800 --> 00:06:50,959 it and then you know, launching it and no one's going to buy, 91 00:06:51,680 --> 00:06:58,240 So I knew I needed help with that side of things. I'd been trying 92 00:06:58,240 --> 00:07:01,240 to few things on my own just from what I've been hearing on podcasts and 93 00:07:01,279 --> 00:07:05,560 following other people of social media. Nothing was really working for me, and 94 00:07:05,600 --> 00:07:09,040 I was confused. I know, like what direction to go in. I 95 00:07:09,120 --> 00:07:13,079 knew I wanted to build this course for women with gestational diabetes, and I've 96 00:07:13,279 --> 00:07:15,959 already niched enough for late having all my content going really well, like my 97 00:07:16,040 --> 00:07:18,879 audience was growing. All that was good, but then I was like, 98 00:07:18,920 --> 00:07:24,319 I don't know how to sell and I don't know how to actually get this 99 00:07:24,480 --> 00:07:27,959 off the ground. And so after trying some things already and then not be 100 00:07:28,079 --> 00:07:32,279 successful, I was feeling really deflated. I needed something to help give me 101 00:07:32,360 --> 00:07:35,480 some structure. I just needed something to follow. I think Bixo was just 102 00:07:35,839 --> 00:07:39,720 in a place where I was ready to just throw on the towel. I've 103 00:07:39,759 --> 00:07:43,560 had my course since twenty eighteen, and that's just been kind of running in 104 00:07:43,639 --> 00:07:46,360 the background with my sales funnels. I don't do any kind of faith advertising 105 00:07:46,399 --> 00:07:50,199 on that. But I hadn't launched a programm before, I would have been 106 00:07:50,279 --> 00:07:56,199 fumbling my way around and going down the Google rabbit hole trying to work out 107 00:07:56,199 --> 00:07:59,720 what to do. Because marketing. I'm very good on the technical side and 108 00:07:59,759 --> 00:08:03,040 a going to start up side and compliant for regulations, but marketing is not 109 00:08:03,160 --> 00:08:07,560 my forte. I hadn't even really thought about the steps that I would need 110 00:08:07,680 --> 00:08:11,720 to do it or to have a successful launch. Before I signed up for 111 00:08:11,839 --> 00:08:16,879 Launch Magic, I was actually working as a dietitian, so I was having 112 00:08:16,879 --> 00:08:22,120 a bit of an identity crisis where I wasn't quite finding it my put lay 113 00:08:22,240 --> 00:08:26,639 through in my career. So I studied dietetics for five or so years and 114 00:08:26,759 --> 00:08:30,800 finished the degree and thought, gosh, I don't think I want to do 115 00:08:30,879 --> 00:08:35,720 this. So I actually decided that it's start my own online business where I 116 00:08:35,720 --> 00:08:39,320 had an online clinic, and I started to do a lot of work with 117 00:08:39,399 --> 00:08:45,279 Brandon and just fell into this online marketing world and sort of fell in love 118 00:08:45,320 --> 00:08:50,120 with it. So fast forward two years and I decided to completely pivot my 119 00:08:50,159 --> 00:08:56,000 business and Launch Magic was something that sort of spearheaded that and helped me develop 120 00:08:56,159 --> 00:09:03,000 my first digital product. I was working doing one on one client work one 121 00:09:03,039 --> 00:09:09,440 hundred percent of the time. I had previously Launch in quotation marks and see 122 00:09:09,480 --> 00:09:11,159 it for Beginners, which is the course that I use lunch and I dick 123 00:09:11,279 --> 00:09:18,200 with. However, I was looking to diversify my income a little and also 124 00:09:18,279 --> 00:09:22,559 my time because I was finding that I was getting booked up months in advance. 125 00:09:22,679 --> 00:09:28,440 And for example, one of my services used to be blove writing and 126 00:09:28,720 --> 00:09:31,000 it's not one that I offer now. However, I know that it's really 127 00:09:31,039 --> 00:09:35,120 important for businesses, so I felt that it was a great way to service 128 00:09:35,480 --> 00:09:41,000 a market that I no longer was, but also to not be fully at 129 00:09:41,039 --> 00:09:43,720 capacity all of the time, as I aimed too. I actually had no 130 00:09:43,879 --> 00:09:50,799 idea how much pre work before the actual launch helped with the launch itself. 131 00:09:50,919 --> 00:09:54,320 Now, the thing with launching is that twelve weeks is a pretty big commitment, 132 00:09:54,399 --> 00:09:58,480 right. I talk about how you really need to invest sixty to ninety 133 00:09:58,559 --> 00:10:03,919 days of work before you open those doors, sixty to ninety days of sharing 134 00:10:03,960 --> 00:10:07,759 content that brings your audience to the place where they need to be so that 135 00:10:07,799 --> 00:10:13,519 when you do open doors, they are ready to buy. Right. And 136 00:10:13,000 --> 00:10:16,720 this is a huge commitment. This is a long time. And when you're 137 00:10:16,799 --> 00:10:18,679 in your business at a point where you're like, I need to start seeing 138 00:10:18,759 --> 00:10:24,480 some quick wins, you probably don't really want to commit to something where you're 139 00:10:24,519 --> 00:10:28,440 only going to see the results twelve weeks in the future. So this is 140 00:10:28,440 --> 00:10:31,000 the thing with Launch Magic, though, is you actually start having wins as 141 00:10:31,039 --> 00:10:35,120 soon as you start working through the content. Now, I ask my students, 142 00:10:35,480 --> 00:10:39,840 the students on this episode, what wins and shifts and are harm moments 143 00:10:39,879 --> 00:10:45,519 they started to have at the start of Launch Magic, not just twelve weeks 144 00:10:45,519 --> 00:10:50,120 into the future. The biggest thing was getting really clear on my messaging, 145 00:10:50,159 --> 00:10:54,360 like module one, I think, really understanding what am I helping people achieve? 146 00:10:54,840 --> 00:10:58,399 And I'm sure you've seen it before that people want to get from A 147 00:10:58,519 --> 00:11:01,240 to B, but they want to get there easier, faster, or better, 148 00:11:01,480 --> 00:11:03,759 and so I'm trying to understand, you know, I've got this thing. 149 00:11:03,799 --> 00:11:07,120 At that point, it was an email marketing course, but people didn't 150 00:11:07,120 --> 00:11:09,679 even really know that they needed email marketing or you know, I didn't really 151 00:11:09,720 --> 00:11:13,840 know who I was pitching it at. Was it service based businesses? Product 152 00:11:13,879 --> 00:11:18,399 based businesses? Wasn't resonating with anyone. So working through that message and getting 153 00:11:18,480 --> 00:11:20,799 really clear on Okay, who are the people that I'm selling this to, 154 00:11:20,960 --> 00:11:26,360 what problem am I solving for them? It just changed everything around how I 155 00:11:26,399 --> 00:11:30,879 communicate. And I've used that sort of process and all sorts of marketing. 156 00:11:30,919 --> 00:11:33,200 I think it's just kind of fundamental marketing skills that you taught me. I 157 00:11:33,320 --> 00:11:37,919 think something that helped me the most and that I was doing kind of throughout 158 00:11:39,159 --> 00:11:43,919 was just speaking to my audience so much more and just getting so much more 159 00:11:43,960 --> 00:11:48,720 insight from them about what they needed and what content I should be posting and 160 00:11:50,200 --> 00:11:56,000 what my course should be about. I definitely started noticing that people cared more 161 00:11:56,320 --> 00:12:00,559 like people were starting to get into a conversation with me around the things that 162 00:12:00,600 --> 00:12:05,639 I was sharing, which when new people as well. Next, I wanted 163 00:12:05,679 --> 00:12:09,600 to know how their launches went. Now, obviously not everybody is comfortable sharing 164 00:12:09,679 --> 00:12:16,080 numbers and dollar figures, and that's fine because your launch isn't just about how 165 00:12:16,159 --> 00:12:18,120 much money you make and how many students you get enrolled the first time. 166 00:12:18,519 --> 00:12:24,080 It's about building out this process which you can then go back to review, 167 00:12:24,399 --> 00:12:28,919 make tweaks, rinse it, and repeat it each time, using it to 168 00:12:28,159 --> 00:12:33,159 generate more sales of your program, your course, your membership, or whatever 169 00:12:33,240 --> 00:12:39,360 other digital product you are launching. So here are some of the results that 170 00:12:39,440 --> 00:12:41,720 my students were comfortable to share at first, as I was like a whole 171 00:12:41,840 --> 00:12:46,399 white people signed up. This was terrible. But then when I actually looked 172 00:12:46,399 --> 00:12:50,840 at the numbers and if the calculations are like my stats are actually really really 173 00:12:50,200 --> 00:12:54,120 cool, I knew where it came short. Whilst my initial audience was just 174 00:12:54,159 --> 00:12:58,600 too small because I just didn't have enough time to put into growing it. 175 00:12:58,159 --> 00:13:03,120 But now I all I have to tools and I know how to prow my 176 00:13:03,240 --> 00:13:05,879 audience and I can focus on it next time because I don't have to worry 177 00:13:05,879 --> 00:13:11,399 about creating course all over again, so I can focus all my attention on 178 00:13:11,320 --> 00:13:16,720 building my audience. And I'm definitely gonna do some Facebook adds this time around 179 00:13:16,720 --> 00:13:18,759 as well, because now I'm one of theirs. The course, it went 180 00:13:18,799 --> 00:13:22,279 really well. It went better than I could have expected, so I think 181 00:13:22,279 --> 00:13:24,559 in my head I had a target of around you know, fifteen to twenty 182 00:13:24,559 --> 00:13:28,480 grand, although it was only I think five to ten students. In my 183 00:13:28,519 --> 00:13:30,440 head, I was like, if I can launch and get that, that 184 00:13:30,480 --> 00:13:33,360 would be great. But I ended up getting twenty hours students signing up and 185 00:13:33,519 --> 00:13:37,360 it was yeah, just out of thirty k launch, so I was really 186 00:13:37,399 --> 00:13:41,519 happy with that. It was really good. I was hoping to get thirty 187 00:13:41,559 --> 00:13:46,399 people signed up. Because that would cover my cops that I put into a 188 00:13:46,519 --> 00:13:50,039 basically creating this new business and rebrand and website and all those cops involved. 189 00:13:50,399 --> 00:13:56,200 And I ended up having ninety three people sign up to the cores, which 190 00:13:56,440 --> 00:14:01,240 was just crazy. Ninety three sign ups was revene your forty one thousand, 191 00:14:01,399 --> 00:14:05,279 five hundred and sixty eight dollars. I had one day pluff weekends to work 192 00:14:05,320 --> 00:14:11,759 on this little project or business now business and you know, talking about the 193 00:14:11,840 --> 00:14:16,159 results of the launch. That's enabled me to have more financial freedom and cut 194 00:14:16,200 --> 00:14:20,960 down on those hours for my employer and work more in my business and sort 195 00:14:20,960 --> 00:14:26,720 of on business development. My launch went really well. It exceeded my goal, 196 00:14:28,159 --> 00:14:31,440 which to start off with, I was of course terrified no one would 197 00:14:31,480 --> 00:14:39,200 even come to my webinar, and when they did, I was very excited. 198 00:14:39,159 --> 00:14:46,039 And then when people bought live, I was confused a little bit inside 199 00:14:46,039 --> 00:14:48,200 because I was like, oh, yeah, this is like the point of 200 00:14:48,200 --> 00:14:50,759 it, because I ended up feeling like a really fun process throughout as well. 201 00:14:52,399 --> 00:14:56,320 So yeah, the launch went better than I could have imagined. Really. 202 00:14:58,399 --> 00:15:01,279 Then I asked my students, what that was some most valuable part of 203 00:15:01,600 --> 00:15:05,919 launch magic for you? Because some people show up to every single call and 204 00:15:07,480 --> 00:15:09,240 get a lot out of that aspect. Other people never show up to a 205 00:15:09,240 --> 00:15:15,600 single call and just get a lot of value out of the prerecorded content alone. 206 00:15:15,720 --> 00:15:18,159 Some people interact in the community every day, others don't even join the 207 00:15:18,159 --> 00:15:22,279 Facebook group. What each person gets out of it is completely different. So 208 00:15:22,399 --> 00:15:26,960 I wanted to know what these students thought was the most valuable aspect for them. 209 00:15:28,279 --> 00:15:31,080 I love how actionable it is. You know, there's no waffle, 210 00:15:31,120 --> 00:15:33,399 it's just like, this is what you need to know, here's your homework, 211 00:15:33,440 --> 00:15:35,240 go and get it done. And then the group is just the icing 212 00:15:35,360 --> 00:15:39,759 on the cake. Just having that community around you where you can go for 213 00:15:39,879 --> 00:15:43,559 extra support and support each other and cheer each other on. Like I remember 214 00:15:43,600 --> 00:15:46,919 when it's like we we've in our week and everyone's like, oh my god, 215 00:15:46,919 --> 00:15:48,840 I did buy webinar, and like you're all jumping for joy and being 216 00:15:48,879 --> 00:15:52,720 like, oh yeah, that was awesome, or signing up for each other's 217 00:15:52,759 --> 00:15:56,879 webinars just to attend and cheer them on. So I think that community aspect 218 00:15:56,960 --> 00:16:00,720 is awesome and I really love but the Facebook, everyone is so supportive in 219 00:16:00,720 --> 00:16:03,919 that space as well. You can tell there's no competition we all want we 220 00:16:03,960 --> 00:16:07,519 want everyone to succeed, and it really is a community where you help each 221 00:16:07,519 --> 00:16:11,919 other. But then the Q and a clalls for me were invaluable. I 222 00:16:11,960 --> 00:16:18,480 think the calls and being able to ask questions was probably the most helpful. 223 00:16:18,919 --> 00:16:22,519 I mean you saw me. I was on pretty much every call and always 224 00:16:22,639 --> 00:16:26,639 trying to ask things because also when I invested in it, like it was 225 00:16:26,679 --> 00:16:30,000 a big investment for me, and so as said to myself, I'm going 226 00:16:30,039 --> 00:16:36,879 to show up to everything and I'm going to get every piece of information and 227 00:16:37,519 --> 00:16:40,600 all the use I can out of this cause, because otherwise it was a 228 00:16:40,639 --> 00:16:41,919 waste of my money. And so, like you always talk about, it's 229 00:16:41,960 --> 00:16:47,159 having the skin in the game and like having the incentive to then actually do 230 00:16:47,240 --> 00:16:49,840 the work. So in some ways that was the most beneficial thing, just 231 00:16:49,919 --> 00:16:56,639 having that push to put myself out there and ask questions and be mentored a 232 00:16:56,679 --> 00:17:02,000 bit. It was great having the step by step process laid out, so 233 00:17:02,039 --> 00:17:07,359 I really enjoyed having obviously the video lessons were great, and having the worksheets 234 00:17:07,400 --> 00:17:11,160 as well that we could work through each week. So I tried to be 235 00:17:11,279 --> 00:17:15,640 quite diligent in attending most of the live Q and a calls as well or 236 00:17:15,640 --> 00:17:18,119 whenever I could, and that was great as well to be able to ask 237 00:17:18,240 --> 00:17:22,440 questions along the way about anything I got stuck on. I think for me 238 00:17:23,279 --> 00:17:30,400 really nailing my audience and my ideal client and getting super clear on my messaging 239 00:17:30,559 --> 00:17:36,119 and my offering, I think that was the biggest takeaway I took from the 240 00:17:36,240 --> 00:17:40,920 corpse. And as I'm sure you can imagine, I had to completely change 241 00:17:40,920 --> 00:17:44,039 my audience. So people were following me for nutrition info and all of a 242 00:17:44,039 --> 00:17:48,839 sudden, I was now this marketing person online and so I think having that 243 00:17:48,960 --> 00:17:56,039 really clear messaging helped my audience transition relatively seamlessly. There was a lot like 244 00:17:56,160 --> 00:18:00,079 just having a clear framework that I know is always there to come back to 245 00:18:00,559 --> 00:18:06,000 no matter what I'm launching. Also was really reassuring. When it comes to 246 00:18:06,559 --> 00:18:11,799 investing in any kind of online learning at the moment, especially, it can 247 00:18:11,880 --> 00:18:14,839 be really hard to know what is going to be a good use of your 248 00:18:14,880 --> 00:18:18,759 time and your budget versus what isn't, especially because so many people out there 249 00:18:18,799 --> 00:18:22,599 are really good at selling, and then when it comes to delivering on those 250 00:18:22,599 --> 00:18:26,200 promises, they're not quite so good at that. So I talked to my 251 00:18:26,240 --> 00:18:30,119 students, and I asked them what hesitations they had when they were thinking about 252 00:18:30,119 --> 00:18:36,400 signing up for Launch Magic. So remember watching your webinar and I was one 253 00:18:36,440 --> 00:18:40,119 of the people on the fence who was like typing in my little objections to 254 00:18:40,200 --> 00:18:42,200 it, and it was mostly around the money, and I think it was 255 00:18:42,240 --> 00:18:47,039 maybe also just a concept that this is something that you can keep doing over 256 00:18:47,119 --> 00:18:52,359 and over again, and that also if you don't have a successful launch, 257 00:18:52,400 --> 00:18:56,960 then it doesn't mean it's a failure. And if you've got a small audience, 258 00:18:56,039 --> 00:19:00,559 you can still launch. And last question, I asked, what would 259 00:19:00,559 --> 00:19:03,440 you say to somebody who is thinking about joining Launch Magic but is on the 260 00:19:03,440 --> 00:19:10,920 fence. You can spend forever trying to piece together all of the free information 261 00:19:11,039 --> 00:19:15,359 that's out there, But once you understand where people are coming from as well 262 00:19:15,400 --> 00:19:18,599 in terms of their marketing, you realize that you're not actually getting the solution 263 00:19:18,759 --> 00:19:22,519 until you buy right. So you're always just going to be getting told more 264 00:19:22,559 --> 00:19:26,240 and more things about the problem that you have, and then it's still up 265 00:19:26,240 --> 00:19:30,079 to you if you haven't brought into a program, to try and figure that 266 00:19:30,119 --> 00:19:32,559 out on your own, and that's hard, and that you take you forever 267 00:19:33,119 --> 00:19:37,960 and also that that procrastination about investing is also going to cost you money. 268 00:19:38,119 --> 00:19:42,160 The time is still going to go buy, so you may as well do 269 00:19:42,279 --> 00:19:48,079 something that's more productive and actually just get started and has the right tools behind 270 00:19:48,119 --> 00:19:52,440 you to do it. And also the things that I said before, like, 271 00:19:52,480 --> 00:19:56,720 you know, if you've got a small audience, then it's fine, 272 00:19:56,000 --> 00:19:59,920 you can make it an even more successful launch. And all the things that 273 00:20:00,079 --> 00:20:02,759 you think of barriers, they probably aren't barriers. It's probably just your head 274 00:20:02,799 --> 00:20:07,119 talking to you and telling your stories. I was a bit short on time 275 00:20:07,599 --> 00:20:11,440 with my wedding drawing up, and I remember I had been asking you if 276 00:20:11,480 --> 00:20:14,799 I should launch before or after my wedding. But I'm glad I launched when 277 00:20:14,839 --> 00:20:18,039 I did a few weeks before the wedding, so I didn't have enough kind 278 00:20:18,079 --> 00:20:22,519 of time throughout to do all the content that I would like to do I'll 279 00:20:22,559 --> 00:20:25,279 spend I was doing a lot of it on the fly. Now that I've 280 00:20:25,319 --> 00:20:27,839 got that structure, that framework to follow, I'm really looking forward to my 281 00:20:29,000 --> 00:20:33,720 next launch where I can actually spend the time to do my content planning properly 282 00:20:33,880 --> 00:20:38,359 and then have some better sales emails throughout the process and everything, and I'm 283 00:20:38,680 --> 00:20:44,640 looking forward to seeing what where my next launches can take me. I think 284 00:20:45,039 --> 00:20:52,759 pre launch me had a lot of uncertainty around whether I could monetize a digital 285 00:20:52,799 --> 00:21:00,559 product and online services to make a viable business. I suppose whether it would 286 00:21:00,599 --> 00:21:04,519 work for my niche and the people that I was targeting, And so that 287 00:21:04,680 --> 00:21:11,440 result really validated my belief that I had found a good thing with my niche 288 00:21:11,480 --> 00:21:17,880 that I'm in and it validated my career change. All Right, there you 289 00:21:17,920 --> 00:21:22,319 have it. You've just heard from Jodine, Sabrina, Helena, Jen Rachel, 290 00:21:22,480 --> 00:21:26,359 and Danielle about their experience inside Launch Magic. Now, if you are 291 00:21:26,400 --> 00:21:30,400 listening to this episode when it goes live tomorrow, I'm running a free masterclass. 292 00:21:30,640 --> 00:21:33,960 Make sure you are registered for that one. In it, I'm teaching 293 00:21:33,160 --> 00:21:37,400 how to tweak your launch strategy to make more sales in the current economy because 294 00:21:37,480 --> 00:21:41,079 the things that worked a couple of years ago they've all shifted and you need 295 00:21:41,119 --> 00:21:45,839 to make some big changes to your launch strategy if you want to still have 296 00:21:45,920 --> 00:21:49,079 profitable launches like what we've seen in the last couple of years. So head 297 00:21:49,079 --> 00:21:53,119 on over to Steph Taylor dot co Slash Masterclass or send me a DM on 298 00:21:53,160 --> 00:21:57,240 Instagram. Send me the word masterclass and I will pop you the link for 299 00:21:57,319 --> 00:22:00,440 that one. I'm there at Steph Taylor dot com quo on Instagram as well. 300 00:22:00,720 --> 00:22:04,160 Hope to see you live in tomorrow's Masterclass. Thank you so much for 301 00:22:04,200 --> 00:22:06,480 listening. Catch you next time.