Continuing with streaming bigs will increase the price of premium bigs, or that has
not revealed the final real cost at the same time will realize a version with
limited advertising, to which it proposes to cost less than the ninety- nine
pesos monthly that the premium plan has. Currently, the descriptors of the free
version of BIX represent sixty percent of the total of their clients, and the
strategy of the service seeks to migrate a percentage of them to one of their
payment modalities. In the first quarter of this year, for example, Televisa
a vision recorded an increase of twenty- three percent in revenue thanks to advertising,
which translates to sales of four hundred and nine million dollars for estimates of
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