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Welcome to the WBZ Book Club,
Jordan. Here lots of great new books

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premiering this month. Here's when called
When Business Is Love, the Spirit of

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Hestons at Work, at play,
and everywhere in your life. Heston's is

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a Swedish company that manufactures high end
beds. People love them, but they're

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expensive. Yon Ride is the fifth
generation CEO of this company. And although

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this is a business memoir, it's
rather unconventional in which he asks whether a

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business can be founded on love?
And let me tell you, he definitively

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answers yes, saying the purpose of
his company is to spread love, peace,

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joy and abundance. It's a one
hundred and seventy one year old company.

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He took it over in nineteen eighty
eight determined to boost its profits and

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to make it a better place to
work and a better place for customers.

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He says, After I've been working
at Hestons for a year or two,

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my aunties came to me and told
me how grateful they were that I was

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there working to revive the company.
Yon Ride is the author of When Business

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Is Love, the Spirit of Hestons, at Work, at play, and

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everywhere in your life. And that's
the book Club WBZ, Boston's news radio