Welcome to the WBZ Book Club, Jordan. Here lots of great new books
premiering this month. Here's when called When Business Is Love, the Spirit of
Hestons at Work, at play, and everywhere in your life. Heston's is
a Swedish company that manufactures high end beds. People love them, but they're
expensive. Yon Ride is the fifth generation CEO of this company. And although
this is a business memoir, it's rather unconventional in which he asks whether a
business can be founded on love? And let me tell you, he definitively
answers yes, saying the purpose of his company is to spread love, peace,
joy and abundance. It's a one hundred and seventy one year old company.
He took it over in nineteen eighty eight determined to boost its profits and
to make it a better place to work and a better place for customers.
He says, After I've been working at Hestons for a year or two,
my aunties came to me and told me how grateful they were that I was
there working to revive the company. Yon Ride is the author of When Business
Is Love, the Spirit of Hestons, at Work, at play, and
everywhere in your life. And that's the book Club WBZ, Boston's news radio