1 00:00:00,040 --> 00:00:04,000 There is no right or wrong content that you need to create just because the 2 00:00:04,040 --> 00:00:08,400 algorithm is prioritizing one type of content, or you think that you should be 3 00:00:08,439 --> 00:00:11,960 doing this because everyone else is doing this particular type of content. You don't 4 00:00:11,960 --> 00:00:14,679 need to do that work with your strengths, and it's going to save you 5 00:00:14,720 --> 00:00:19,039 a lot of time rather than if you are constantly fighting against yourself to just 6 00:00:19,120 --> 00:00:24,320 get it done. Welcome to Imperfect Action. I'm Steph Taylor. For years, 7 00:00:24,399 --> 00:00:27,640 I read all the books, downloaded all the freebies, and did all 8 00:00:27,679 --> 00:00:32,600 the courses, but it wasn't until I started taking imperfect action that my business 9 00:00:32,640 --> 00:00:38,560 had its first million dollars year. Imperfect action is about doing things before you're 10 00:00:38,600 --> 00:00:44,439 ready, prioritizing consistent action over perfect action, and moving forward even when you're 11 00:00:44,479 --> 00:00:48,640 not sure you're doing it right. On this show, you can expect mindset 12 00:00:48,679 --> 00:00:53,359 advice, actionable marketing tips and strategies to build a business that brings you more 13 00:00:53,359 --> 00:00:59,079 profit, more freedom, and even more joy. Are you on the list 14 00:00:59,079 --> 00:01:02,560 to get my daily Businesses? Every day, I'll send you a bite sized 15 00:01:02,560 --> 00:01:06,920 prompt designed to help you grow your business in a more intentional way. Sign 16 00:01:06,959 --> 00:01:10,400 up at step Taylor dot co. Forward, slash DBB, or at the 17 00:01:10,439 --> 00:01:17,319 link in the show notes. Hey, welcome back to Imperfect Action this episode 18 00:01:17,359 --> 00:01:23,480 six hundred and ninety three. Five simple tweaks to save time when creating and 19 00:01:23,760 --> 00:01:30,319 sharing your content online because I know that this is something that holds a lot 20 00:01:30,359 --> 00:01:36,599 of business wanners back from consistently showing up online on whatever platform it is, 21 00:01:36,599 --> 00:01:41,040 whether it's a podcast, whether it's Instagram, YouTube, TikTok, wherever you 22 00:01:41,079 --> 00:01:46,560 are creating that content online. The amount of time that can be involved in 23 00:01:46,719 --> 00:01:52,439 creating content that is worth consuming can be such a big barrier to doing it 24 00:01:52,480 --> 00:01:56,959 consistently. And yet consistency with that content is one of the big things that 25 00:01:57,000 --> 00:02:00,079 will grow your audience, and not just grow your audience, but also build 26 00:02:00,079 --> 00:02:05,159 that trust with them, because if they can rely on you to consistently show 27 00:02:05,239 --> 00:02:09,199 up over time, then they are more likely to trust you. So here 28 00:02:09,199 --> 00:02:14,960 are five simple tweaks that you can make to save time with your content marketing. 29 00:02:15,560 --> 00:02:20,919 Number one, you can save time generating content ideas by surveying or talking 30 00:02:20,960 --> 00:02:25,080 to your audience and asking them this one question, what three questions do you 31 00:02:25,159 --> 00:02:31,000 have about whatever your topic is? That question gives me so many content ideas. 32 00:02:31,000 --> 00:02:35,840 It's how I've made it to nearly seven hundred podcast episodes without running out 33 00:02:35,840 --> 00:02:39,840 of things to say yet. And then this way you're creating content that meets 34 00:02:39,840 --> 00:02:44,719 them where they are at, and it gives them what they want and need 35 00:02:44,879 --> 00:02:47,639 from you as well. So every year I or twice a year now, 36 00:02:47,719 --> 00:02:53,280 I do a little simple survey where I'll ask them what are your goals for 37 00:02:53,400 --> 00:02:54,879 this year or what are your goals for the rest of the year. If 38 00:02:54,879 --> 00:02:59,719 it's a media survey, I'll ask what are the things standing in the way 39 00:02:59,800 --> 00:03:02,520 of achieving this? Like what obstacles are there? How can I support you 40 00:03:02,560 --> 00:03:07,599 to achieve this? And then what three questions do you have about building a 41 00:03:07,639 --> 00:03:10,039 profitable online business? That's what I ask. It doesn't have to be a 42 00:03:10,080 --> 00:03:15,360 survey. It can be a conversation that you're having with an ideal client or 43 00:03:15,439 --> 00:03:20,039 student in your audience. It can be DMS, it can be via direct 44 00:03:20,120 --> 00:03:23,039 email outreach. It doesn't have to be in that survey form. For me, 45 00:03:23,120 --> 00:03:27,840 it helps me to get a really broad overview of where my audience is 46 00:03:27,919 --> 00:03:30,400 at in general, because I do have quite a large audience. Now. 47 00:03:30,439 --> 00:03:35,639 The idea here is that your audience is helping you to generate those content ideas 48 00:03:35,759 --> 00:03:38,479 rather than you always having to come up with new ones. Okay. Simple 49 00:03:38,520 --> 00:03:44,240 tweak Number two when it comes to content marketing, work with your strengths. 50 00:03:44,240 --> 00:03:47,439 If it takes you four hours to create one reel because you hate video and 51 00:03:47,439 --> 00:03:51,439 it takes you too long to edit it, don't do reels. If you 52 00:03:51,560 --> 00:03:54,280 hate podcasting and you put it off because you don't like talking into a microphone, 53 00:03:54,599 --> 00:03:58,120 don't start a podcast. But if, on the flip side, you're 54 00:03:58,199 --> 00:04:01,120 really good at speaking into a microphone or you really enjoy talking, then maybe 55 00:04:01,120 --> 00:04:05,039 podcasting is a good fit. Or if you like to write, then write. 56 00:04:05,080 --> 00:04:09,719 There is no right or wrong content that you need to create just because 57 00:04:10,000 --> 00:04:14,400 the algorithm is prioritizing one type of content, or you think that you should 58 00:04:14,400 --> 00:04:16,759 be doing this because everyone else is doing this particular type of content, you 59 00:04:16,800 --> 00:04:19,399 don't need to do that. Work with your strengths, and it's going to 60 00:04:19,480 --> 00:04:24,800 save you a lot of time rather than if you are constantly fighting against yourself 61 00:04:24,839 --> 00:04:28,680 to just get it done. Okay. Number three, Stop trying to be 62 00:04:28,800 --> 00:04:33,879 everywhere online and stop trying to post every single day. Pick one main platform, 63 00:04:33,879 --> 00:04:39,160 not seven different platforms. Okay, you don't need to shop everywhere every 64 00:04:39,240 --> 00:04:43,199 day, not even on Instagram. Okay, the algorithm doesn't favor people who 65 00:04:43,240 --> 00:04:47,040 are showing up every day anymore. You're better off showing up with quality content, 66 00:04:47,399 --> 00:04:50,720 but less often, and if you build it into your routine. So, 67 00:04:50,920 --> 00:04:56,680 for example, every Monday, you spend an hour outlining a podcast episode 68 00:04:56,720 --> 00:05:00,079 and recording it, then that's something that's now every Monday. This is in 69 00:05:00,079 --> 00:05:02,040 your calendar. You're going to get it done. You're going to be able 70 00:05:02,079 --> 00:05:06,639 to show up consistently because growing your audience takes time and it takes consistency. 71 00:05:06,680 --> 00:05:12,000 But most people lose momentum and then they wonder why they're not seeing growth. 72 00:05:12,480 --> 00:05:16,480 And by choosing just one platform and being really consistent with that is better than 73 00:05:16,639 --> 00:05:20,160 trying to show up on seven different places for a week and then giving up 74 00:05:20,199 --> 00:05:24,639 because you can't keep up with it because it's too much work. Number four. 75 00:05:25,000 --> 00:05:28,560 Repurpose your content as much as you can. So if you are a 76 00:05:28,639 --> 00:05:31,079 guest on somebody else's podcast, ask them if you can have a copy of 77 00:05:31,079 --> 00:05:35,399 the recording and share it on your show. If you have a podcast like 78 00:05:35,480 --> 00:05:39,240 I do, switch the camera on if you want to do video and then 79 00:05:39,600 --> 00:05:43,399 slice it up into little snippets and share it on Instagram and TikTok. Like 80 00:05:43,480 --> 00:05:49,000 we do. We turn each podcast outline into a carousel on Instagram. Each 81 00:05:49,040 --> 00:05:55,360 podcast episode becomes an email to the list as well. Each podcast episode gets 82 00:05:55,360 --> 00:05:59,480 transcribed and share as a blog post. So the only real time that I'm 83 00:05:59,480 --> 00:06:04,639 spending on content creation is outlining and recording podcasts, and that's really it. 84 00:06:05,439 --> 00:06:10,399 The rest is my team. Now. My team helped me to edit the 85 00:06:10,439 --> 00:06:13,600 little video snippets, they help me to write the emails, They help me 86 00:06:13,639 --> 00:06:16,839 to do all of the different pieces. But my strengths are outlining and recording 87 00:06:16,879 --> 00:06:20,839 the episodes. So that's what I do now. Even my daily bis boosters, 88 00:06:20,839 --> 00:06:25,600 which are daily emails that go out, they mostly come from other content 89 00:06:25,639 --> 00:06:30,560 that I've shared elsewhere, and then I or my team will rewrite them and 90 00:06:30,600 --> 00:06:33,600 share them right And then sometimes when I feel like it, I only when 91 00:06:33,600 --> 00:06:38,800 I feel like it, I'll create extra content over and above what is coming 92 00:06:38,839 --> 00:06:44,199 from this core podcast content. And then number five, ask yourself, what 93 00:06:44,240 --> 00:06:47,079 would this look like if it were easy? Okay, we have a tendency 94 00:06:47,120 --> 00:06:51,319 to over complicate all of it in business, especially content marketing. We think 95 00:06:51,319 --> 00:06:55,160 we have to do everything, and that it has to be the most complicated 96 00:06:55,160 --> 00:06:58,600 process for it to work out, and it actually really simple, and making 97 00:06:58,600 --> 00:07:01,680 it more complicated is setting us up to fail because we now have all of 98 00:07:01,680 --> 00:07:04,160 these different hoops we have to jump through and all of these different things that 99 00:07:04,160 --> 00:07:08,879 we need to do. So how can you make it easier? Pick out 100 00:07:09,040 --> 00:07:12,319 the bits of your process that you have that are feeling a little bit sticky. 101 00:07:12,800 --> 00:07:15,199 If you're finding it hard to write an Instagram caption, could you talk 102 00:07:15,319 --> 00:07:20,560 into a transcription app like rev and then use that and edit that into a 103 00:07:20,600 --> 00:07:26,079 caption. Could you record a short video while you're out walking your dog in 104 00:07:26,079 --> 00:07:28,639 the morning, or while you're waiting in your car at school pick up. 105 00:07:30,160 --> 00:07:33,680 So much of this is also about just accepting good enough. It's about not 106 00:07:33,920 --> 00:07:39,120 editing that real fifty times so that it's perfect, and accepting that the first 107 00:07:39,240 --> 00:07:41,759 round of edits, the one that took you ten minutes not four hours, 108 00:07:42,160 --> 00:07:46,040 is good enough. It's not needing to edit your caption one hundred times or 109 00:07:46,079 --> 00:07:49,319 your podcast every little detail in the podcast. Okay. You can help a 110 00:07:49,319 --> 00:07:54,920 lot more people with content that is imperfect than you can with perfect content that 111 00:07:54,959 --> 00:08:00,240 is never shared anywhere. And then one final little bonus tweak. Start a 112 00:08:00,319 --> 00:08:03,959 content ideas folder so everything that happens around you can be content. All of 113 00:08:03,959 --> 00:08:07,439 the little funny stories, all of the little embarrassing moments, all of the 114 00:08:07,480 --> 00:08:11,040 mistakes you make that can all become content in some form. You know, 115 00:08:11,120 --> 00:08:15,319 I was recently on a plane that got hit by lightning, and I shared 116 00:08:15,360 --> 00:08:20,279 that story as a way to relate to the uncertainty of business. Everything can 117 00:08:20,319 --> 00:08:22,600 be content. Start a content ideas folder because you will have days when you 118 00:08:22,600 --> 00:08:26,040 don't have ideas for what to share, and this is where you can then 119 00:08:26,079 --> 00:08:30,600 pull them from. So there you have it. Five little tweaks to save 120 00:08:30,639 --> 00:08:33,399 time with your content marketing. Talk to your audience. Get your content topics 121 00:08:33,440 --> 00:08:37,679 from your audience. Number two, work with your strengths. Stop trying to 122 00:08:37,679 --> 00:08:41,679 be everywhere. Stop trying to post every single day. Repurpose your content to 123 00:08:41,759 --> 00:08:43,919 the max. Ask yourself, what would this look like if it were easy? 124 00:08:45,240 --> 00:08:48,879 And start a content ideas folder on your notes app or wherever it is. 125 00:08:50,879 --> 00:08:54,759 Okay, that is it for today's episode. Thank you so much for 126 00:08:54,799 --> 00:08:58,519 listening to this episode. If you have learned anything from this show so far, 127 00:08:58,639 --> 00:09:01,080 please take thirty seconds to leave it, quick rating and a review. 128 00:09:01,120 --> 00:09:03,759 I read every single one of them. They mean so much to me. 129 00:09:03,240 --> 00:09:05,240 Thank you so much for listening. Catchie next time.