There is no right or wrong content that you need to create just because the
algorithm is prioritizing one type of content, or you think that you should be
doing this because everyone else is doing this particular type of content. You don't
need to do that work with your strengths, and it's going to save you
a lot of time rather than if you are constantly fighting against yourself to just
get it done. Welcome to Imperfect Action. I'm Steph Taylor. For years,
I read all the books, downloaded all the freebies, and did all
the courses, but it wasn't until I started taking imperfect action that my business
had its first million dollars year. Imperfect action is about doing things before you're
ready, prioritizing consistent action over perfect action, and moving forward even when you're
not sure you're doing it right. On this show, you can expect mindset
advice, actionable marketing tips and strategies to build a business that brings you more
profit, more freedom, and even more joy. Are you on the list
to get my daily Businesses? Every day, I'll send you a bite sized
prompt designed to help you grow your business in a more intentional way. Sign
up at step Taylor dot co. Forward, slash DBB, or at the
link in the show notes. Hey, welcome back to Imperfect Action this episode
six hundred and ninety three. Five simple tweaks to save time when creating and
sharing your content online because I know that this is something that holds a lot
of business wanners back from consistently showing up online on whatever platform it is,
whether it's a podcast, whether it's Instagram, YouTube, TikTok, wherever you
are creating that content online. The amount of time that can be involved in
creating content that is worth consuming can be such a big barrier to doing it
consistently. And yet consistency with that content is one of the big things that
will grow your audience, and not just grow your audience, but also build
that trust with them, because if they can rely on you to consistently show
up over time, then they are more likely to trust you. So here
are five simple tweaks that you can make to save time with your content marketing.
Number one, you can save time generating content ideas by surveying or talking
to your audience and asking them this one question, what three questions do you
have about whatever your topic is? That question gives me so many content ideas.
It's how I've made it to nearly seven hundred podcast episodes without running out
of things to say yet. And then this way you're creating content that meets
them where they are at, and it gives them what they want and need
from you as well. So every year I or twice a year now,
I do a little simple survey where I'll ask them what are your goals for
this year or what are your goals for the rest of the year. If
it's a media survey, I'll ask what are the things standing in the way
of achieving this? Like what obstacles are there? How can I support you
to achieve this? And then what three questions do you have about building a
profitable online business? That's what I ask. It doesn't have to be a
survey. It can be a conversation that you're having with an ideal client or
student in your audience. It can be DMS, it can be via direct
email outreach. It doesn't have to be in that survey form. For me,
it helps me to get a really broad overview of where my audience is
at in general, because I do have quite a large audience. Now.
The idea here is that your audience is helping you to generate those content ideas
rather than you always having to come up with new ones. Okay. Simple
tweak Number two when it comes to content marketing, work with your strengths.
If it takes you four hours to create one reel because you hate video and
it takes you too long to edit it, don't do reels. If you
hate podcasting and you put it off because you don't like talking into a microphone,
don't start a podcast. But if, on the flip side, you're
really good at speaking into a microphone or you really enjoy talking, then maybe
podcasting is a good fit. Or if you like to write, then write.
There is no right or wrong content that you need to create just because
the algorithm is prioritizing one type of content, or you think that you should
be doing this because everyone else is doing this particular type of content, you
don't need to do that. Work with your strengths, and it's going to
save you a lot of time rather than if you are constantly fighting against yourself
to just get it done. Okay. Number three, Stop trying to be
everywhere online and stop trying to post every single day. Pick one main platform,
not seven different platforms. Okay, you don't need to shop everywhere every
day, not even on Instagram. Okay, the algorithm doesn't favor people who
are showing up every day anymore. You're better off showing up with quality content,
but less often, and if you build it into your routine. So,
for example, every Monday, you spend an hour outlining a podcast episode
and recording it, then that's something that's now every Monday. This is in
your calendar. You're going to get it done. You're going to be able
to show up consistently because growing your audience takes time and it takes consistency.
But most people lose momentum and then they wonder why they're not seeing growth.
And by choosing just one platform and being really consistent with that is better than
trying to show up on seven different places for a week and then giving up
because you can't keep up with it because it's too much work. Number four.
Repurpose your content as much as you can. So if you are a
guest on somebody else's podcast, ask them if you can have a copy of
the recording and share it on your show. If you have a podcast like
I do, switch the camera on if you want to do video and then
slice it up into little snippets and share it on Instagram and TikTok. Like
we do. We turn each podcast outline into a carousel on Instagram. Each
podcast episode becomes an email to the list as well. Each podcast episode gets
transcribed and share as a blog post. So the only real time that I'm
spending on content creation is outlining and recording podcasts, and that's really it.
The rest is my team. Now. My team helped me to edit the
little video snippets, they help me to write the emails, They help me
to do all of the different pieces. But my strengths are outlining and recording
the episodes. So that's what I do now. Even my daily bis boosters,
which are daily emails that go out, they mostly come from other content
that I've shared elsewhere, and then I or my team will rewrite them and
share them right And then sometimes when I feel like it, I only when
I feel like it, I'll create extra content over and above what is coming
from this core podcast content. And then number five, ask yourself, what
would this look like if it were easy? Okay, we have a tendency
to over complicate all of it in business, especially content marketing. We think
we have to do everything, and that it has to be the most complicated
process for it to work out, and it actually really simple, and making
it more complicated is setting us up to fail because we now have all of
these different hoops we have to jump through and all of these different things that
we need to do. So how can you make it easier? Pick out
the bits of your process that you have that are feeling a little bit sticky.
If you're finding it hard to write an Instagram caption, could you talk
into a transcription app like rev and then use that and edit that into a
caption. Could you record a short video while you're out walking your dog in
the morning, or while you're waiting in your car at school pick up.
So much of this is also about just accepting good enough. It's about not
editing that real fifty times so that it's perfect, and accepting that the first
round of edits, the one that took you ten minutes not four hours,
is good enough. It's not needing to edit your caption one hundred times or
your podcast every little detail in the podcast. Okay. You can help a
lot more people with content that is imperfect than you can with perfect content that
is never shared anywhere. And then one final little bonus tweak. Start a
content ideas folder so everything that happens around you can be content. All of
the little funny stories, all of the little embarrassing moments, all of the
mistakes you make that can all become content in some form. You know,
I was recently on a plane that got hit by lightning, and I shared
that story as a way to relate to the uncertainty of business. Everything can
be content. Start a content ideas folder because you will have days when you
don't have ideas for what to share, and this is where you can then
pull them from. So there you have it. Five little tweaks to save
time with your content marketing. Talk to your audience. Get your content topics
from your audience. Number two, work with your strengths. Stop trying to
be everywhere. Stop trying to post every single day. Repurpose your content to
the max. Ask yourself, what would this look like if it were easy?
And start a content ideas folder on your notes app or wherever it is.
Okay, that is it for today's episode. Thank you so much for
listening to this episode. If you have learned anything from this show so far,
please take thirty seconds to leave it, quick rating and a review.
I read every single one of them. They mean so much to me.
Thank you so much for listening. Catchie next time.