WEBVTT

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Well here we are back here and
Mike adjusting this camera. That's good.

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Looks great, sounds great. UFL
twenty twenty four Season one is in the

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books. We're gonna kind of recap
that. I know Mike wants to talk

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about the title game, but let
him talk football. We're gonna talk kind

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of, you know, how did
the season perform and live up to expectations?

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And then we do actually have a
lot of plans confirmed, seemingly for

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Mouse Johnston, which you know I
was parading I kind of networking with at

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the bar there in Saint Louis.
That was fun, so lots to talk

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about that. Lots of instel both
on the podcast and off with that.

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But we have UFL insider Mike Mitchell
here. Mike, how are you doing.

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I'm doing well. Read Thank you
as always for having me on.

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It'll be good. Yeah. We
try to do these, you know,

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mid season and then posts after the
XFL last year we did, and then

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the USFL and the mid season so
I can subscribe. Working on a new

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giveaway, was talking about doing some
season tickets. Not sure if that will

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work out anymore, but we will
figure out a giveaway so I get subscribe.

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Support the channel, get us up
to four thousand subscribers. We have

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Jason Hussein and I are doing CFL
content every Monday. Now. This will

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be the episode today and then we'll
start doing CFL guests. So hopefully here

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if we get the podcast going again
following this week, Mike, the season's

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done, Stallions, we'll talk the
game. I don't want to do too

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much because I want this to be
a little evergreen, but obviously we'll get

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your thoughts on that. This was
really not a great game. Yeah,

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unfortunately for san Antonio. Yeah,
sometimes in the bills for Yeah, for

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Birmingham, it was tremendous. Yeah, anytime you get to see if you're

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a Birmingham supporter, fan, believer, advocate, et cetera, is tremendous.

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You get to see them, you
know, during the postseason. This

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is how good they are. You
know, they always step up to the

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occasion. So kudos to them,
Skip holt Zachary Potter, that whole team.

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They're going to have a bunch of
players signed on with the NFL.

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Same thing as last year. Whatever
it was. There was like eighteen or

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nineteen different guys, So kudos to
Birmingham. I don't want to take anything

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away from them. But for san
Antonio, We've seen this in sports.

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Sometimes teams get to a championship game
and they lay an egg and the most

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unfortunate side of it to me,
and I've been pretty harsh on him,

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but I'm sorry Chase Garber's I thought
his performance was dreadful. I know,

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you look at the stats and you
go, hey, it wasn't too bad,

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high completion percentage, etc. But
he played scared. Now, in

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his defense, he came back from
a pretty serious injury, which is cool,

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and so he hurt and then he
had a wrist injury. So there

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was like some iffness about whether or
not he would play in the XFL Conference

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championship game. He eventually did,
right, So okay, right, he's

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trying to protect himself. And a
lot of times coaches will tell their quarterbacks

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learn how to slide, learn how
to slide. Okay, fine, but

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in the championship game, when your
team is struggling to convert on offense,

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you got to put yourself on the
line. So if he's protecting himself for

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an NFL contract, And I think
I said this online if I as an

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NFL team and I watched that game. I don't want that guy on my

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team. So anybody who's selfish,
not looking out for the team, not

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putting it all out, because how
many opportunities is Chase Garber is gonna get

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it to be a starting quarterback anywhere
and have an opportunity to win a championship.

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So that might be his last time
he's ever playing in a championship game

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at any level anywhere. So maybe
he'll be like a third stringer or whatever

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somewhere by accident like in Canada,
so and end up getting a ring or

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something like that. But but that
so that was and you know, just

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to pull back the curtain, like, there's a lot of stuff that we

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share with each other in our infamous
chat behind the scenes that I can't really

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share publicly. So I thank you
and all the guys. We've got some

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you know, some interesting guys incognito
in our chats who actually pay attention to

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what we're I'm assuming what we share. But there were certain things I said

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about Garber's that I can't say publicly. What do you say at your show?

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But you know he was pussy footing
around during that game, I'll say

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that much. And that was like
a disappointing element. I talked to people

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on the Brahmas staff. They were
very disappointed. There's some people on that

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team that were disappointed with their quarterback. We saw wide receiver Katie Cannon being

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pretty vocal about his usage and how
he didn't want to be a part of

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that team anymore. That tells you
something right there. I'm not saying that

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Katie Cannon's in the right for making
that making those comments on social media,

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but you know, there was a
lot of infighting there. Seemed like the

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team was gonna explode during the game. So it was an ugly and for

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what was otherwise a tremendous season for
the Bramas. Mark lily Bridge did a

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tremendous job with that roster. We
just saw Cole Lavau signed with the New

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York Jets. Awsome signing by the
Jets. Great for Colavau, coming from

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indoor football into spring pro football and
now getting an opportunity in the NFL.

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You know, Wade Phillips can't say
enough great things about him. What a

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true legend. It wasn't a shining
moment. I'm friendly with him and I

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respect him, but it wasn't a
shining moment for aj Smith, But it's

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kind of a little bit, a
little bit hard when your quarterback plays like

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that. They could have made a
switch. They just decided to dink and

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dunk. They didn't take any chances. I think them relying on what they

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did the first time against Birmingham where
they only scored nineteen points against Birmingham at

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home where they beat in nineteen to
nine. That the only loss, only

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blemish on Birmingham's record is against San
Antonio. In that game, the promise

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it wasn't like they lit up the
world. They only scored nineteen points.

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They had one of their touchdowns was
on a wide receiver touchdown pass. So

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it wasn't like, let's rely on
what we did prior to them. You

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know, you didn't light up the
world. Their defense hung on for as

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long as they could. Skip Holtz
made tremendous adjustments and they you know,

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you talked about this and Andy Murray
did a tremendous job. You guys recap

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in the game, but I think
like removing the football aspect of it,

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and what's interesting here is what happens
next with the coaches, Wade Phillips,

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Skipholtz. They love to be a
part this league, but we don't know

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for sure if they will be back. Their contracts expire at the end of

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the month. We'll see what happens. Yeah, so would that be in

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terms of that And also the question
of like the Aj Smith of it,

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because a lot of people thought,
well, like if he goes away,

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does AJ move up or does he
go to a different team to get an

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opportunity? Do you think that changes
that for Aj? And then yet,

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what is the status kind of on
the coaches right now? I know that

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you obviously with the Hines Warreth of
it all and Wade move it. But

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as far as you know kind of
what is it, what status are react

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with the eight coaches? You know, like I said, their contracts expire

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at the end of the month.
So it's just a matter. I know

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the guys like Anthony Beck, I've
been in contact with coaches Anthony Beck,

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Bob Stoops, even Wade Phillips,
all these guys, Skip Holtz, they

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would love to still be coaching in
the league as far as ag Smith goes,

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if by chance some of these veteran
coaches don't come back. Whatever it

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is with Stoops, I think a
lot of it has to do with the

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timeline how it fits his life.
If they go back to the week after

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the Super Bowl, which that's still
in talks, we'll get into that.

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But if they go back to that
period, I think Stoops will want to

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come back. If they move more
towards like a mid April, late April

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to July kind of thing, I
don't think Stoops is in. One thing

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Stoops did that was great, which
a lot of coaches did that was great.

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They selflessly agreed to the new contract
terms, the seasonal contract terms,

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in order to protect their assistance.
That's something hines Ward did not do.

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And a lot of those Brahmas assistant
coaches ended up out of the league.

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The Darius Bells, those guys,
unfortunately, they ended up without a job.

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They thought for sure they were going
to be part of this league.

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So guys like Stoops, Anthony Beck, they made sure to protect their assistants

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so they kept their jobs. So
what you would like to see in these

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leagues, You know, it's awesome
if they go out, like say a

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John Gruden or somebody decides to come
in and coach or something. That'd be

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kind of cool, right for the
cachet of it. It's kind of fun,

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right, But it would be awesome
to see some of these assistant coaches

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if by chance, some of these
veterans leave. Be nice to see that

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progression of guys who have already been
in Spring pro Leagues that you know,

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have kind of earned their they've been
waiting in line. So like an aj

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Smith, even though he was on
the sidelines this year and he's well loved

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in the community, Jaron Horton,
would be nice to see him get an

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opportunity as a head coach. He
did such a phenomenal job with the Mahler's

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Defense, So you'd like to see
guys like that. So it would be

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cool if the Spring pro Leagues not
only like elevate the players to get NFL

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opportunities, but actually elevate these assistants
to be head coaches on these teams.

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Sometimes if you get an outsider like
a Jeff Fisher or somebody with like name

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recognition, you don't know where their
heart is at, whether they're going to

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treat the job like a vacation,
come to practice with flip flops and let

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one of the assistants run the practices, you know, that kind of deal.

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So you know these young, hungry
assistants on these staffs would love that

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opportunity. So if by chance,
let's hope Wade Phillips comes back. He's

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a It's great having him part of
the league, right. His energy's tremendous,

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the legacy that he carries with him, son of bum. Let's hope

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he comes back. But if he
doesn't, if for whatever reason, the

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money isn't right and he doesn't like
to set up and the league wants to

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go, I hate to put it
this way, the cheaper route, maybe

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AJ Smith will get a chance to
be a head coach. I don't want

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to say it just because he's affordable, but it would be nice to see

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young coach like that get an opportunity
to lead and sink or swim. You

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know, Anthony Beck had never been
a head coach before, and I know

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some people are critical of his performance, but he's actually he's done a pretty

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good job from a leadership standpoint.
You know, maybe sometimes you can go

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quick about the x's and o's and
decision making. The ended in an XFO

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Conference game wasn't the greatest moment for
him. I think they should have cut

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it down a one score lead and
attempted for the twelve for some reason,

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they're hanging on still trying to get
in the ends on what seconds left anyhow,

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But somebody thinks stay with me,
you know so and I'm a huge

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Anthony Beck fan. So it's the
way it goes. You wonder from the

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championship game whether or not if AJ
mccaron was healthy, whether or not the

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promise would have gotten to that point. But san Antonio. Nevertheless, san

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Antonio did a tremendous job this season. So you'd like to see Wade Phillips

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back. If he's not, maybe
we'll read the defensive coordinator or ag Smith

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gets that show. In terms of
the contract difference is here, right,

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because we've talked about that, and
Andy and I have been asked kind of

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on the Monday recaps all season.
You know, well Stoop's back, as

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we whoever back, And I know
you were talking about the scheduling with Seops,

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but to me, uh, you
know, and we had Rick on

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mid season talking about the coach rates
as well getting paid and maybe they you

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know, some of them are getting
overpaid or whatever. I'm just curious that

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if that money comes into it too, if you know, if Stoops is

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your guy for whatever he's getting paid
now, And if I'm getting paid a

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third of that, maybe I'm not
your guy anymore. Right. You had

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a guest on this season on your
on your podcast, you have so many

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great guests on that talked about how
the coaches were making too much money.

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I'm trying to remember which I think
it was Rick. I'm pretty sure Rick,

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Yes, yes, yes, And
so Stoops is. You know,

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it's no secret and Stoops has a
pretty decent contract. When the XFI went

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bankrupt, you know, because of
COVID and all that kind of stuff,

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it kind of became public knowledge of
how much he was making, how much

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did we go to make, cetera, et cetera. Money is definitely a

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factor read So what are these guys
going to be even if they are seasonal

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for just a few months, what
are they going to be paid? You

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know, they're not going to come
in and work for peanuts. So,

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and you know, the talk was
that Stoops is making upwards of over six

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hundred thousand dollars maybe seven point fifty, so he was the highest paid coach

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in the league. He's not going
to be getting that anymore. So,

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Hindesward was getting paid a pretty penny
before he decided to walk away. What's

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any drop off just as far as
you know what's to drop off to the

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USFL coaches contract, I would think
low six figures would be the max on

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the USFL side, maybe ninety K
hundred k only paying. If you're paying

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somebody for I guess this job wouldn't
tell about I mean, it's year round

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because you have the draft and analyzing
players and all that kind of stuff.

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But you're paying somebody on the clock
for six months, you know, it's

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kind of like, you know,
uh, the league probably figures, why

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are we going to pay this guy
to be home for half of the year.

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So I would assume, I don't
know what Skip Haltz is deal.

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He might have a better contract than
let's just say, like CJ. Johnson

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and all these other guys, but
it wasn't to the level of what Stoop's

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got, what Wade Phillips got,
what Anthony Beck got. So so that's

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kind of the story there. So
it's gonna be an interesting The cool thing

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is, and you could see it
like Wade Phillips could he be back in

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the NFL? Sure? Why not? Like not as a head coach.

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I don't think so. I'm sorry, but uh not to say that he's

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not worthy of that opportunity. I
just think that like that ship is sailed

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because he's in his late seventies now
as a senior defensive assistant that kind of

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thing. Maybe assistant head coach,
sure, but I think he likes the

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gig. I don't see him going
to Canada so per se. So you

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know, so, I mean the
league should make some changes in coaching.

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We saw de Philippo was crying after
the Memphis victory where they you know,

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secure the first picker and every and
every draft possible. We saw him crying

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because he doesn't know if he's going
to be back or not. He's had

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a very emotional story, like health
wise and everything to get back to this

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point. So you feel for guys
like that. But I hate to say

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this, I get in trouble for
this stuff. But a couple of changes

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wouldn't be such a bad thing.
You just want to write people in those

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shoes. Let's transition here, excuse
me to let's talk ratings, championship ratings,

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00:13:22.799 --> 00:13:26.480
and then we can kind of parlay
that into kind of other thoughts.

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Performance for the season, here and
then obviously move into looking to next year.

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One point five nine to six million. I think I had said over

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under was one point four. I
had it slightly under that. I think

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that this is great in terms of
being over that thoughts first of all on

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the championship game. Obviously not the
most compelling on the field, and we've

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talked about that. It was funny
because, like I said on the Monday

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recap, we did. Even some
of the people I saw in the lobby

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were like, yeah, this was
a great game. I said, well,

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as long as you're saying it,
because I'm always mister negative Nancy,

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So as long as you're saying it
wasn't the best game. My thoughts on

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this performance and just kind of overall
TV ratings for the year, sure,

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you know, just tracking it,
reporting the ratings every week for Sports Illustrated

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the week prior. I you know, I talked the big theme after,

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you know, the playoff ratings were
very positive, was whether or not they

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could surpass what this what the previous
leagues had done. They certainly did that.

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When this number came in, when
I got it directly from Nielsen and

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then the network, I was I
was mildly surprised, and I think and

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00:14:31.120 --> 00:14:33.440
then I started thinking to myself almost
immediately, Good lord, what could they

235
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have potentially done if the game was
exciting or close or came down to the

236
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wire. You see the pea happen
while Tom Brady. You got a picture

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00:14:41.639 --> 00:14:45.879
of Tom Brady up there on the
screen. Brady was in the booth around

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six' ten I want to say, he stayed for about ten minutes or

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so, and and what you call
it their highest peak I believe was in

240
00:14:52.559 --> 00:14:56.559
that six fifteen to six thirty.
So no coincidence there, And that was

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a big social media moment because all
the main stream sites as soon as Brady

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was in the booth put that out
on social media. Hey Brady's in the

243
00:15:03.600 --> 00:15:07.080
booth. Brady's in the booth and
all like he had all the aggregators and

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00:15:07.120 --> 00:15:11.360
everything. Man, yeah, football
whatever, Yeah, everyone going crazy,

245
00:15:11.440 --> 00:15:13.679
Ari Myrov and and all these other
guys that were out there that were,

246
00:15:13.840 --> 00:15:18.240
uh that went. So I'm not
surprised that that the peak should have been

247
00:15:18.320 --> 00:15:20.080
at the end of the game,
But why would it be at the end

248
00:15:20.080 --> 00:15:22.960
of the game when you had a
game like that twenty five nothing slow plotting,

249
00:15:24.399 --> 00:15:26.519
you know, nearly a zero zero
first half until Birmingham kind of caught

250
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on late so in that quarter,
so I think they could have done much

251
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better. It makes you wonder it
wasn't considering that it's Father's Day, right,

252
00:15:35.679 --> 00:15:39.559
considering the timeframe, which I know
five o'clock's not that bad. It's

253
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not exactly prime time, but consider
you know, it's whatever two o'clock on

254
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the West Coast, whatever it is
four o'clock on Central Time or whatever.

255
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So they I think in a primetime
slot would be more ideal spot. And

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obviously most important aspect of this is
the quality of the game. I think

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it was unfortunate that the game itself
wasn't great, because you know, with

258
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any championship game, you're going to
get some eyeballs of people who don't watch

259
00:16:07.360 --> 00:16:11.320
during the season, and you know, this is the highest rating of the

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year, but it isn't overly,
you know, like they had the UFL

261
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had a couple of games within that
one, two, one three range,

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that kind of deal, So this
isn't like all of a sudden they shot

263
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up to two million, But it
makes you want to get a lot of

264
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casuals. So they got some casuals
here, But I think they would have

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had a better number overall if the
game was good, and you want that

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sample audience to come watch this rocking, awesome Electric game and go, damn,

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you know what, I screwed up
not watching during the whole season.

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I'm going to come back and watch. I don't know if this championship game

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gave you that. If you're a
casual guy, you probably tune in and

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go ahead. And the players are
not too good. Look at this guy,

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he's trying to protect himself. He's
not trying to get first downs,

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you know, Garber's guy, and
he got clowned by a lot of the

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mainstream sites out there for doing that. What's the saying, business decision right?

274
00:17:00.519 --> 00:17:04.559
Yeah, so so anyhow so so
maybe it didn't leave the greatest impression.

275
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The broadcast is great, Joe Clad
is great. I don't know so

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00:17:07.559 --> 00:17:12.720
much about that Robo dogrob That thing
was wild because it was there. And

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then I watched the highlights. We're
sitting in what I mean, and that

278
00:17:18.759 --> 00:17:22.359
could almost be PTSD if you were
like you know some of those you know,

279
00:17:22.519 --> 00:17:25.720
I we had this. I gotta
tell you, I'm not I'm not

280
00:17:26.119 --> 00:17:29.119
I'm not a hunter. I'm not
a violent person. I love dogs,

281
00:17:29.400 --> 00:17:32.200
but if I saw one of those
robo things in my yard, I might

282
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go get a weapon and neutralize it. It like creepy out. I don't

283
00:17:37.519 --> 00:17:40.480
know, strange, but I get
it. But it wasn't you know,

284
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it's just an added thing. You
saw the look on Kurt Warner's face.

285
00:17:42.119 --> 00:17:47.200
It wasn't It wasn't exactly going for
it. But yeah, so I thought

286
00:17:47.200 --> 00:17:49.519
the broadcast was good. Its sleek
looked great. Joe Clad is amazing.

287
00:17:49.920 --> 00:17:52.440
This is such a great job with
it. It's unfortunately the game was great.

288
00:17:52.519 --> 00:17:56.400
I don't think about it for us, you know, fans like me

289
00:17:56.039 --> 00:18:00.000
advocates my whole life since the USFL
in the eighties. I'll be back.

290
00:18:00.359 --> 00:18:03.920
But but you what I'm thinking about
is the league's growth. So I'm thinking

291
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about how can you lure people in
for the next year. And I don't

292
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think they like destroyed that possibility,
But they serve as hell didn't capture that

293
00:18:11.839 --> 00:18:15.799
moment. Not their fault. Sometimes
these championship games suck. Yeah, I

294
00:18:15.839 --> 00:18:19.000
don't I agree with that. I
don't. I don't know if it was

295
00:18:19.440 --> 00:18:25.039
if it was like blown by it, but it's certainly and it's to no

296
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follow their own like I said,
I was talking to league people like you

297
00:18:26.640 --> 00:18:30.640
can't, you can't. I mean, this is this is why I never

298
00:18:30.680 --> 00:18:33.440
made sense when you know, wwe
ever had storylines that weren't happy, you

299
00:18:33.559 --> 00:18:37.640
didn't satisfy the audience, because it's
like you are able to, you know,

300
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craft this narrative exactly how you want
to. Uh, you know,

301
00:18:41.039 --> 00:18:44.759
you can't control that. But in
terms of it just feels like, yeah,

302
00:18:44.799 --> 00:18:47.440
like a missed opportunity. Like a
lot of these like well, we're

303
00:18:47.680 --> 00:18:49.240
we're not gonna do this Umple Metal
draft this year. We're not gonna do

304
00:18:49.279 --> 00:18:53.359
this. This has just felt like
another like we could have something could have

305
00:18:53.400 --> 00:18:57.680
been if this game would have been
great. I'm curious your thoughts on like

306
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the BattleHawks of it not being there. I know we were well on and

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I heard back from people that were
not happy with my comments about that.

308
00:19:06.720 --> 00:19:10.039
But you know, even if you
had turned on the game and there was

309
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thirty thousand Ballahawks people there, I
think it would have made a difference.

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Do you have thoughts on that?
And we've been asked like would Saint Louis

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00:19:15.759 --> 00:19:18.480
host again? Like I don't think
they go back to Saint Louis. I

312
00:19:18.480 --> 00:19:21.720
feel like that was the opportunity.
I'm here's your thoughts. Well, I'll

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00:19:21.759 --> 00:19:25.880
say this point right, so before
I get into all that, I love

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00:19:25.920 --> 00:19:27.480
your show. You've done a tremendous
job into space for four years. But

315
00:19:27.519 --> 00:19:32.000
I don't always agree with your takes. But that's it's important that we have

316
00:19:32.079 --> 00:19:34.200
different takes, right, So,
I think maybe you were a little bit.

317
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I get where you're coming from.
I definitely I get where you're coming

318
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from. Though I know that they
the League of League sources I spoke with,

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they had they were they felt that
they were going to have at least

320
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forty five k in attendance for that
game had Saint Louis made it, I

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believe they would have been in that
neighborhood, no question about it. If

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they you know, I get it. I look, with this league,

323
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I'm a fan for the entire league. I want the fan the league to

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exist because it means thousands of jobs
and opportunities for four players. Right,

325
00:20:06.319 --> 00:20:08.160
So, I don't have a team
that I root for, per se,

326
00:20:08.160 --> 00:20:11.400
So I'm rooting for the entire league, but I get the fandom aspect of

327
00:20:11.440 --> 00:20:14.839
it. I'll just say this,
I know this is like a fairy tale

328
00:20:14.880 --> 00:20:18.480
world. Thing. But like if
I had tickets to the Super Bowl at

329
00:20:18.480 --> 00:20:21.880
MetLife and the Jets had gotten to
an AFC championship game, I realized,

330
00:20:21.920 --> 00:20:23.960
that's fairy tale stuff. But if
they had gotten to I mean, it's

331
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been however many years they did it
two years on a Rex Ryan, but

332
00:20:26.920 --> 00:20:30.359
that was like seventy years ago.
But anyhow, But if the Jets had

333
00:20:30.359 --> 00:20:36.519
gotten AFC championship and they lost in
bitter fashion and not gotten a Super Bowl,

334
00:20:37.720 --> 00:20:41.839
I'd have a heart. From a
fandom aspect, I'd have a hard

335
00:20:41.880 --> 00:20:45.160
time going to MetLife and watching,
say, I don't know, let's just

336
00:20:45.200 --> 00:20:48.119
say the Bills beat the Jets.
Watching watching the Bills win a Super Bowl,

337
00:20:48.160 --> 00:20:52.079
I'd root against the Bills likely if
I went there. I know that's

338
00:20:52.119 --> 00:20:56.720
petty. So when people when BattleHawks
fans weren't attendance, booing Wade Phillips for

339
00:20:56.799 --> 00:21:02.279
the game, I got I as
a fan, I get it. Take

340
00:21:02.319 --> 00:21:04.319
it off the journalists cap, the
writing cap, all that. As a

341
00:21:04.319 --> 00:21:07.960
fan, I totally get it.
For those who didn't show up, I

342
00:21:07.000 --> 00:21:10.440
get it. I can tell you
when the Jets lost to the Steelers,

343
00:21:10.599 --> 00:21:12.519
when the Jets lost to the Cults
and the AFC Championship and they didn't get

344
00:21:12.519 --> 00:21:15.680
to the super Bowl. It was
kind of a fairy tale year. They

345
00:21:15.680 --> 00:21:19.759
won nine games that season and they
fell short against Paint Manning and then Indianapolis.

346
00:21:19.839 --> 00:21:23.119
I watched the Super Bowl with the
Cults the next week when the Jets

347
00:21:23.160 --> 00:21:27.160
lost to the Steelers. That next
year when they went and they beat Brady

348
00:21:27.200 --> 00:21:33.240
and Belichick in New England and Peyton
Manning in Indianapolis. When they lost that

349
00:21:33.279 --> 00:21:37.000
game to the Steelers, I didn't
watch the Super Bowl. So and that's

350
00:21:37.039 --> 00:21:40.359
the first sup Bowl. I hadn't
watched it a long time, and that's

351
00:21:40.480 --> 00:21:45.920
my fandom there. So I say
that to say that I understand if any

352
00:21:45.960 --> 00:21:51.960
Saint Louis fans. This shows you
how passionate they were about the league and

353
00:21:52.000 --> 00:21:56.119
their team. I understand the league, but of course, but like that

354
00:21:56.319 --> 00:22:00.799
they've already proved like Saint Louis.
I'm not saying the entire hire city of

355
00:22:00.839 --> 00:22:03.680
Saint Louis, but Saint Louis has
already proven that they're in on this league.

356
00:22:03.720 --> 00:22:07.559
Like if we're nobody should get a
pass, right, but if we're

357
00:22:07.559 --> 00:22:11.920
gonna, if we're gonna, like
rank the fan bases, who's most invested

358
00:22:11.920 --> 00:22:17.279
in this league. It kind of
like Saint Louis above everybody else. I'm

359
00:22:17.319 --> 00:22:19.599
sorry, this is the most beloved
team in spring pro football, most beloved

360
00:22:19.599 --> 00:22:23.839
team we've seen in this concept for
a long time, right, So,

361
00:22:25.039 --> 00:22:27.279
I mean that's just kind of the
story there. So I'm a little hesitant

362
00:22:27.319 --> 00:22:30.480
to be harsh on them now whether
or not they'd ever come back to Saint

363
00:22:30.519 --> 00:22:36.000
Louis. We knew this was the
possibility that like if st we knew,

364
00:22:36.039 --> 00:22:40.240
if Saint Louis gets there, they're
gonna have a chance to beat the modern

365
00:22:40.319 --> 00:22:44.200
day Spring pro football record. I
know USFL in the eighties, CFL in

366
00:22:44.240 --> 00:22:48.440
America had some Baltimore Stallions had some
hugely attended games, but they were talking

367
00:22:48.480 --> 00:22:51.880
for or five decades ago, right, So if they had, we know,

368
00:22:51.920 --> 00:22:53.920
if Saint Louis had gotten to the
championship game, they would have threatened

369
00:22:55.200 --> 00:22:57.160
to, you know, surpass whatever
it was forty thousand for their opener this

370
00:22:57.279 --> 00:23:02.720
year. So the fact that they
we know, like again with this attendance

371
00:23:02.759 --> 00:23:04.240
stuff, I get it. This
is in the venues, they give you

372
00:23:04.279 --> 00:23:07.160
the number, right, and then
so this is what happens in Major League

373
00:23:07.160 --> 00:23:11.839
Baseball, NHL hockey. They give
you. That's why I purposely put attendance

374
00:23:11.960 --> 00:23:15.720
figure, not actual attendance, because
this is the attendance figure they give you.

375
00:23:15.799 --> 00:23:21.119
So twenty seven k was not in
that building, right, we know

376
00:23:21.240 --> 00:23:25.359
that. But you know, it's
tickets paid and tickets distributed. There's like

377
00:23:25.400 --> 00:23:29.680
a fine line there too, becauseicket
tickets distributed could be sponsors and stuff they

378
00:23:29.680 --> 00:23:32.680
get comps, and it could also
be tickets. So they were just given

379
00:23:32.720 --> 00:23:37.000
away for free whatever. Your local
gas station had a slurpy thing, so

380
00:23:37.079 --> 00:23:40.880
whatever, whatever it was. You
know. So so twenty seven k,

381
00:23:41.119 --> 00:23:42.599
they definitely they would have surpassed that. They you know, I'm not saying

382
00:23:42.599 --> 00:23:45.720
they would have doubled that, but
they would have surpassed that by a huge

383
00:23:45.799 --> 00:23:48.039
margin. Whether or not they'll be
back in saying Louis it all depends on

384
00:23:48.079 --> 00:23:51.160
venue availability a lot of these things. It's kind of a tricky thing they

385
00:23:51.160 --> 00:23:53.039
get into with these spring leagues.
Like Michigan Panthers. They you know,

386
00:23:53.039 --> 00:23:56.599
they lost in the last game of
the season, but they almost won the

387
00:23:56.680 --> 00:24:00.599
USFL and then you know, the
conference and then didn't host the game because

388
00:24:00.599 --> 00:24:04.440
Fordfield is unavailable because of a convention. So a lot of this has to

389
00:24:04.480 --> 00:24:08.359
do a venue availability. I think
considering the circumstances, the bitterness of the

390
00:24:08.359 --> 00:24:11.160
BattleHawks losing, I thought I thought
they did Okay, it could have been

391
00:24:11.200 --> 00:24:15.319
a lot worse. If that game
was in Memphis. How many fans do

392
00:24:15.319 --> 00:24:18.000
you think we draw? Yeah,
if that game was in Houston, how

393
00:24:18.039 --> 00:24:22.720
many fans do you think we draw? So, even whatever whoever's in attendance,

394
00:24:22.799 --> 00:24:26.119
whatever the attendance figure is, I
don't know, you'd have a hard

395
00:24:26.119 --> 00:24:29.680
time getting twenty seven k in a
lot of these places. Can't say that.

396
00:24:29.680 --> 00:24:32.279
Far Aready Field obviously, because they're
they're max is. If you really

397
00:24:32.319 --> 00:24:34.720
push at twenty k, you know, if you had some seating here and

398
00:24:34.759 --> 00:24:40.279
there. So I mean, but
but I don't think they're You know,

399
00:24:40.480 --> 00:24:45.000
if the Brahmas San Antonio they didn't
have I think their number was twenty two

400
00:24:45.079 --> 00:24:48.079
k for the XFL Championship, they
didn't actually have twenty two k. It

401
00:24:48.160 --> 00:24:51.920
seemed like maybe that crowd was larger
than what we saw in Saint Louis.

402
00:24:51.960 --> 00:24:53.200
I don't know. It's hard to
stay with those stadiums sometimes, but you

403
00:24:53.240 --> 00:24:56.680
were there, so, I mean, I did like people arguing with me.

404
00:24:56.720 --> 00:25:00.160
One, I guess someone is sad
and I was upstairs and downstairs for

405
00:25:00.200 --> 00:25:03.039
both games, I can tell you. But yeah, it's fine. I

406
00:25:03.039 --> 00:25:06.000
mean, I don't the heart too
much on that, but I'm just with

407
00:25:06.079 --> 00:25:08.160
curious your thoughts. Yeah, there
are people, there are people. There

408
00:25:08.160 --> 00:25:12.160
are people who get free tickets.
Unfortunately they don't go, and then you

409
00:25:12.240 --> 00:25:15.559
have that and then that sucks.
But like and then and then you have

410
00:25:15.599 --> 00:25:19.160
you know the issue with Yeah,
I hate making excuses for these things,

411
00:25:19.200 --> 00:25:22.920
but you know, in Father's Day
is definitely a factor too in terms of

412
00:25:22.920 --> 00:25:27.119
selling tickets. And ideally your championship
game would not be a day where families

413
00:25:27.119 --> 00:25:30.000
are together honoring their dad unless your
dads a football fan, you got them

414
00:25:30.079 --> 00:25:36.039
ticket, so that kind of deal. So anyhow, on an alternative note,

415
00:25:36.079 --> 00:25:37.119
and we because we took my mom
to Mother's Day, I mean,

416
00:25:37.480 --> 00:25:44.680
Mariners Baseball sold out on Father's Day, so I mean it's there is yeah,

417
00:25:44.759 --> 00:25:48.200
And but the thing is, and
we go through this with the CFL

418
00:25:48.240 --> 00:25:52.599
too, Right when the CFL crowd
comes out there and ignorantly goes after some

419
00:25:52.680 --> 00:25:56.839
of these newer leagues, Yankees,
Mariners, all these different friends they've been

420
00:25:56.880 --> 00:26:02.559
around forever. There it's like a
built in institution. There are waiting lists

421
00:26:03.640 --> 00:26:07.640
over generations for these they these these
leagues are not been around for generations.

422
00:26:07.640 --> 00:26:11.200
They're not have been around for decades
to build up that popularity. They're not

423
00:26:11.279 --> 00:26:18.200
at the level I don't I hate
using the term, but these are considered

424
00:26:18.319 --> 00:26:21.720
minor league. This is considered a
minor league because obviously the NFL is a

425
00:26:21.759 --> 00:26:26.200
premier league. They're above everybody,
but so in comparison to the NFL,

426
00:26:26.279 --> 00:26:30.400
this is a minor league. I
don't like that term, but I get

427
00:26:30.440 --> 00:26:33.279
it if you're going by that definition. So, yeah, the Mariners do

428
00:26:33.319 --> 00:26:36.880
well in Father'sday. The Yankees do
well on Father's Day. The Mets do

429
00:26:36.960 --> 00:26:40.039
well on Father's Day. There are
New York Rangers in hockey, they do

430
00:26:40.079 --> 00:26:42.799
well in Fathers whatever franchises are out
there that are established and been around for

431
00:26:42.839 --> 00:26:48.279
thirty forty fifty plus years. Yeah, Red Sox great on Father's Day.

432
00:26:48.880 --> 00:26:52.720
It's a little bit. These these
leagues are still these leagues, and these

433
00:26:52.720 --> 00:26:56.200
teams are still in the early stages
where it's not a must see. They're

434
00:26:56.839 --> 00:27:02.519
an alternative maybe option. They're not
we gotta go, we gotta go see.

435
00:27:02.519 --> 00:27:06.480
The Mariners they are like, maybe
I'll try that out, and then

436
00:27:06.680 --> 00:27:11.160
it has to fit into until it
becomes a smashing like whatever the fever with

437
00:27:11.319 --> 00:27:14.160
Kate and Clark were now to can
demand as old, let's go see it,

438
00:27:14.160 --> 00:27:17.559
it's an event. They haven't reached
that point yet. There's still planning

439
00:27:17.559 --> 00:27:21.799
seeds and trying to grow. Last
question on that or right, I guess

440
00:27:21.799 --> 00:27:26.839
here let's move into I'm just making
time code notes. In terms of overall,

441
00:27:27.240 --> 00:27:30.079
I think the execs have to be
really happy this year, right,

442
00:27:30.119 --> 00:27:33.119
I think in terms of TV,
we saw a lot of growth. Obviously

443
00:27:33.160 --> 00:27:37.319
the football was good. We expected
that, you know, the championship game

444
00:27:37.319 --> 00:27:38.359
aside, and like I said,
you can't kind of control that. But

445
00:27:38.839 --> 00:27:41.359
thoughts here that kind of round out
this part of it and then we'll move

446
00:27:41.480 --> 00:27:45.480
into next season. But you know
what do they think? Because I've my

447
00:27:45.559 --> 00:27:49.480
only hesitation and I'm always the one
with being hesitant, is you know,

448
00:27:49.480 --> 00:27:52.160
we saw these TV games this year, You're not going to see it again

449
00:27:52.160 --> 00:27:56.880
next year, especially moving games to
Friday unless you really really make a marketing

450
00:27:56.920 --> 00:27:59.720
push on that. So I guess
before we move into next year, what

451
00:27:59.839 --> 00:28:03.559
did your sense of how people felt
both on the field and off the field

452
00:28:03.599 --> 00:28:07.119
for this year? Sure, like
the expectation level was that the ratings were

453
00:28:07.160 --> 00:28:10.400
going to go up. And that's
something I wrote about, talked about a

454
00:28:10.400 --> 00:28:14.559
million times. The more games you
have on big network television, on broadcast

455
00:28:14.599 --> 00:28:17.599
network television, the better your ratings
are going to be. I mean,

456
00:28:17.640 --> 00:28:21.480
the XFL last year is crazy that
they had, you know, the same

457
00:28:21.519 --> 00:28:23.640
regular season numbers as the USFL,
or a little bit better, you know,

458
00:28:25.000 --> 00:28:29.000
considering the fact how many they only
had six games or five games during

459
00:28:29.000 --> 00:28:33.680
the actually six games whatever it was
during the season on ABC, which by

460
00:28:33.680 --> 00:28:36.799
the way, they averaged over a
one point one million viewers on ABC the

461
00:28:36.920 --> 00:28:40.240
entire season, and they were on
there they had good ratings. So the

462
00:28:40.319 --> 00:28:45.960
fact that they had so many big
network games through ABC and Fox, by

463
00:28:45.039 --> 00:28:48.880
default the ratings were going to go
up. So I'm not surprised at all.

464
00:28:48.960 --> 00:28:52.599
And then of course they averaged I
want to say it was nine hundred

465
00:28:52.599 --> 00:28:56.519
and forty five thousand on the big
networks, the broadcast networks. Cable I

466
00:28:56.559 --> 00:29:00.359
think was six thirty or something like
that. Overall they were eight thirty,

467
00:29:00.720 --> 00:29:06.799
right, so when you combine cable
in the network. So so I'm not

468
00:29:06.880 --> 00:29:10.480
surprised. And then nobody and nobody
inside the league should be surprised at the

469
00:29:10.559 --> 00:29:15.720
year over year growth that they saw
and whether or not they can carry that

470
00:29:15.759 --> 00:29:18.160
into next year, that remains to
be seen. I just wrote an article

471
00:29:18.200 --> 00:29:21.319
about the attendance at Sports Illustrated.
I was down from the XFL in twenty

472
00:29:21.319 --> 00:29:23.640
twenty three. Not by a lot, but it was down right. So

473
00:29:23.680 --> 00:29:26.920
it was like about a thousand factored
into about one thousand fans per game.

474
00:29:26.960 --> 00:29:32.279
Of that adds up right. So
XFL I think did over six hundred and

475
00:29:32.319 --> 00:29:36.759
thirty thousand last year and the UFL
just finished up at five eighty one I

476
00:29:36.759 --> 00:29:40.200
believe five eighty one k. So
they definitely need to work on the attendance

477
00:29:40.279 --> 00:29:44.759
aspect. Now, you know Danny
Garcia, you know I put her quote

478
00:29:44.759 --> 00:29:48.519
in the article, or her talking
about having a full off season and more

479
00:29:48.519 --> 00:29:52.000
of a time to make a sales
pitch. That'll that'll help out for them,

480
00:29:52.039 --> 00:29:56.160
at least in theory. And of
course they're sticking with the eight markets.

481
00:29:56.160 --> 00:29:59.960
They got to make it work.
You wait and see on what strategy

482
00:30:00.079 --> 00:30:07.440
they use to boost attendance and interest
locally, and it's it's a big question

483
00:30:07.519 --> 00:30:11.000
mark for them whether they whether they
or not thinking boost popularity. I would

484
00:30:11.039 --> 00:30:15.480
be surprised. And I'm hopefully I'm
wrong on this if they if they're ahead

485
00:30:15.480 --> 00:30:18.559
of the game next year in TV
ratings with some hard work, with some

486
00:30:18.640 --> 00:30:22.559
hard work, they could be ahead
of the game in attendance because they didn't

487
00:30:22.599 --> 00:30:26.920
do that great this year. In
terms, it's just funny here with this

488
00:30:26.119 --> 00:30:30.880
article, you know, the home
or the XFL Homer and me would say,

489
00:30:30.880 --> 00:30:33.000
well, it's because you said,
you know, you subbed out some

490
00:30:33.119 --> 00:30:37.519
of these, you know, cashman
Field that was mocked for six thousand was

491
00:30:37.559 --> 00:30:41.519
celebrated for six thousand, the Memphis
you know, so like there is some

492
00:30:41.599 --> 00:30:47.359
of that where I think you subbed
out for even for poor XFL home markets

493
00:30:48.359 --> 00:30:52.640
outperformed, you know, presumably the
four you know home markets of the USFL.

494
00:30:52.720 --> 00:30:56.279
For that, I want to make
sure we touch on just real quick

495
00:30:56.319 --> 00:31:02.559
here. Players already getting signed have
to be celebrated by that, you know,

496
00:31:02.599 --> 00:31:04.039
that the leagues are happen that that's
coming out Jake Bates and all that.

497
00:31:04.519 --> 00:31:07.480
Thoughts on that just in terms of
you know, players already making the

498
00:31:07.559 --> 00:31:11.680
transition, and I know you had
already talked this sweek about how excited you

499
00:31:11.720 --> 00:31:12.599
are to see that be able to
track that, but I want to make

500
00:31:12.599 --> 00:31:15.799
sure that we touch down on that. Sure. As a football nerd,

501
00:31:15.839 --> 00:31:19.160
I love this stuff, so it's
you know, I'm into rosters in the

502
00:31:19.240 --> 00:31:22.079
draft. The second best draft predictor
on the planet, by the way,

503
00:31:22.559 --> 00:31:26.880
this best year. But anyway,
but no, I love roster stuff.

504
00:31:26.960 --> 00:31:29.759
Like right now, I have a
list off to my left of how many

505
00:31:29.839 --> 00:31:33.400
actual roster spots are available in the
NFL right at this moment, and it's

506
00:31:33.400 --> 00:31:37.960
fifteen. Most NFL teams are at
ninety. That's fifteen. After all these

507
00:31:38.079 --> 00:31:41.880
UFL signings, I believe it's been
a dozen. So I did this last

508
00:31:41.920 --> 00:31:45.720
year too. Somehow, the XFL
last year had sixty nine players that were

509
00:31:45.720 --> 00:31:49.279
signed. I know everybody loves that
number. Sixty nine players that were signed

510
00:31:51.000 --> 00:31:56.000
by the National Football League teams.
The USFL ended up having forty two despite

511
00:31:56.039 --> 00:32:01.000
a later endto their season. So
in order for these UFL players to have

512
00:32:01.000 --> 00:32:05.079
an opportunity, there's got to be
openings, right, And then sometimes it's

513
00:32:05.160 --> 00:32:07.480
ironic and crazy how it works,
Like in order for a UFL player to

514
00:32:07.519 --> 00:32:12.920
be signed, somebody loses their job
gets cut to free it up. And

515
00:32:12.960 --> 00:32:14.920
then a lot of times I look
at the player as being cut and I'm

516
00:32:14.960 --> 00:32:16.119
like, oh man, that guy
was great at Georgia. Maybe he'll play

517
00:32:16.119 --> 00:32:20.400
in the UFL next year. So
it's it's crazy how that works, right,

518
00:32:20.480 --> 00:32:22.279
you know, but ah that kind
of you know, I see like

519
00:32:22.359 --> 00:32:24.839
Luke Barku get cut and it's like, wow, he was in the XFL

520
00:32:24.880 --> 00:32:28.000
last year doing a great job.
And then you know, you see,

521
00:32:28.000 --> 00:32:31.359
like whatever, the Steelers add a
UFL player, so maybe Carlos Davis will

522
00:32:31.359 --> 00:32:36.640
see But so it's I love the
aspect of it. I'm a nerd.

523
00:32:36.960 --> 00:32:38.759
Like I said, I have a
list of every team in the NFL off

524
00:32:38.759 --> 00:32:43.240
to my left ear how many players
they actually have on their roster. Like

525
00:32:43.279 --> 00:32:45.720
the Bengals have eighty seven players right
now, so I look at them waiting

526
00:32:45.720 --> 00:32:49.400
for them to sign a UFL players, you know, that kind of deal.

527
00:32:50.000 --> 00:32:52.400
So that's fluid, that changes every
day. So so if it's twelve

528
00:32:52.400 --> 00:32:55.640
players that signed, yeah, and
there's only fifteen spots, that means the

529
00:32:55.680 --> 00:33:00.680
max you can get his twenty seven. But I think we're not gonna have

530
00:33:01.039 --> 00:33:06.359
the one hundred and eleven players that
signed from both leagues last year because of

531
00:33:06.400 --> 00:33:08.799
the timeline and everything else. But
I think you'll have a healthy amount.

532
00:33:10.119 --> 00:33:15.119
It's great for these players and the
players. Even if the players don't make

533
00:33:15.200 --> 00:33:19.480
the teams, the fact that this
league is helping them get in additional opportunity

534
00:33:20.240 --> 00:33:23.279
is cool. There's no guarantees you're
gonna make an NFL roster, you know,

535
00:33:24.160 --> 00:33:29.599
it's just at the percentage is very
it's very challenging. So just these

536
00:33:29.599 --> 00:33:34.920
guys getting a second, third,
first opportunity, you know, it's cool.

537
00:33:35.000 --> 00:33:37.119
You got a veteran like Garian Conley
getting a chance for redemption. He

538
00:33:37.200 --> 00:33:40.960
might not make the Cowboys. You
got Willie Harvey, maybe he is a

539
00:33:42.000 --> 00:33:45.240
star for Dallas. Who knows,
right, Cole Levo, maybe he turns

540
00:33:45.240 --> 00:33:49.200
out to be terrific for the Jets. He's playing right next to Elijah Veritak,

541
00:33:49.359 --> 00:33:52.519
who knows. Maybe he doesn't,
maybe gets cut. But the fact

542
00:33:52.559 --> 00:33:54.319
that these guys, and it's awesome. My guys who came from the indoor

543
00:33:54.400 --> 00:33:59.039
league and then tried spring leagues and
ended up in the NFL. So it's

544
00:33:59.079 --> 00:34:01.680
fun for me. I know,
I'm familiar with every single NFL roster,

545
00:34:02.119 --> 00:34:07.079
back end, front end, paying
attention to your commanders, So I'm like

546
00:34:07.119 --> 00:34:09.599
looking at looking at potential players that
you know they should sign from the UFL.

547
00:34:09.599 --> 00:34:13.000
They've already gone to worked out a
bunch of kickers and all that.

548
00:34:13.079 --> 00:34:19.119
We'll see what is mesa med So
it's a it's it's a fun aspect to

549
00:34:19.199 --> 00:34:23.320
this, and the people within the
league are so proud of when NFL teams

550
00:34:23.320 --> 00:34:28.760
signed these players. They feel validation
if you're a GM like a Zachary Potter

551
00:34:28.960 --> 00:34:32.440
or Von Hutchins, all these terrific
guys. Mark lilly Bridge did such an

552
00:34:32.480 --> 00:34:36.400
awesome job with the Brahmas, right, He's got so many former NFL draft

553
00:34:36.400 --> 00:34:38.400
picks, Mark Wez, Stevenson's Anthony
McFarland, who should be in an NFL

554
00:34:38.519 --> 00:34:43.719
roster. If you're these guys,
you know, Dave Bowlers, you're proud

555
00:34:43.960 --> 00:34:47.840
of. It speaks to your work
as a GM that you were, and

556
00:34:47.880 --> 00:34:52.159
then it speaks to your coaches.
How good of a job Kyle Caskey did

557
00:34:52.199 --> 00:34:58.000
with the BattleHawks with guys like Jacob
Sailors and Wayne Gollman playing special teams and

558
00:34:58.039 --> 00:35:00.920
bawling out. He also coached the
special team, So when he sees a

559
00:35:00.960 --> 00:35:04.119
guy like Sailors get a chance,
it's funny like with a lot of these

560
00:35:04.119 --> 00:35:08.639
guys like you know in NFL circles
like the fan bases and the media celebrates

561
00:35:08.719 --> 00:35:13.239
all these undrafted signings and then they're
like, oh, look, how great,

562
00:35:13.239 --> 00:35:15.880
this is a good older and then
as soon as they're cut, people

563
00:35:15.880 --> 00:35:19.360
forget about the play and they don't
even think about them. And that's why

564
00:35:19.360 --> 00:35:22.480
with Jacob Sailors, he got ten
thousand dollars to sign with the Cincinnati Bengals

565
00:35:22.519 --> 00:35:25.280
out of East Tennessee State, he
didn't make their team, impressed enough to

566
00:35:25.360 --> 00:35:30.239
land on the Falcons practice squad.
The BattleHawks bring him in, he has

567
00:35:30.280 --> 00:35:32.360
a great season, and he's back
in the NFL with the New York Giants.

568
00:35:32.400 --> 00:35:36.880
Now he's getting another shot. So
I mean, so we'll see how

569
00:35:36.880 --> 00:35:39.360
it goes. But I think it's
awesome for guys like that Sailors or Conley

570
00:35:39.679 --> 00:35:44.000
or whoever finds their way back in, and for the UFL fan, the

571
00:35:44.079 --> 00:35:47.000
die hard, it makes the preseason
games and training camp moren't interesting because you're

572
00:35:47.000 --> 00:35:50.920
paying attention to how these guys do
and you hope they end up like a

573
00:35:50.960 --> 00:35:53.000
Donald Parham, what's going on like
his sixth straight season in the NFL.

574
00:35:53.039 --> 00:35:58.639
The PJ Walker somehow still surviving going
the Elijah Campbell's one of the best special

575
00:35:58.679 --> 00:36:01.639
teams players in the NFL. Played
for the DC Defenders back in twenty twenty.

576
00:36:01.679 --> 00:36:04.679
He's still in the league. He's
played with the Jets, Dolphins,

577
00:36:04.719 --> 00:36:07.519
et cetera. So you root for
these guys, and it's a testament to

578
00:36:07.559 --> 00:36:12.159
the value of these leagues when you
know the Brandon Aubreys, Cavante Turpins,

579
00:36:12.199 --> 00:36:15.239
Young Way, Coups, de Ernest
Johnson's, all these guys because of their

580
00:36:15.320 --> 00:36:22.960
playing in these leagues, I've been
able to carve out extended pro careers well,

581
00:36:22.000 --> 00:36:25.239
and that's why. And I think
that it's great. And you know,

582
00:36:25.639 --> 00:36:29.400
when you boil down the numbers and
we saw you know, the players

583
00:36:29.400 --> 00:36:31.639
getting on and who actually sticks,
I mean, I think it's tremendous.

584
00:36:31.679 --> 00:36:36.960
I think that's why this needs to
be one of seventeen messages promoting the league

585
00:36:37.000 --> 00:36:39.920
and not the message promoting the right
because you know, I think you get

586
00:36:39.920 --> 00:36:43.480
into that and I think even last
year with the XFL and then it's like,

587
00:36:43.559 --> 00:36:45.360
oh, we had you know,
one one guy or two whatever it

588
00:36:45.400 --> 00:36:47.920
was, it actually stuck when all
was said and done, when we you

589
00:36:47.960 --> 00:36:51.119
know, and I know, things
changed throughout the season and all of that

590
00:36:51.159 --> 00:36:53.480
for the NFL. But like that's
why you can't build your entire marketing push

591
00:36:53.519 --> 00:36:57.199
for the league round like look at
all the players we get and then yeah,

592
00:36:57.239 --> 00:36:59.639
and then like you said, the
second that you know they get caught

593
00:36:59.679 --> 00:37:01.599
the with then it's like, okay, well hey we got you know,

594
00:37:01.639 --> 00:37:07.159
we got them on that accounts as
a signing. So looking here, general

595
00:37:07.199 --> 00:37:13.599
consensus, I would you agree happy
with everything given the circumstances this season,

596
00:37:13.639 --> 00:37:16.639
with the truncated offseason coming together,
the late merger and all of that.

597
00:37:16.719 --> 00:37:21.840
Here like it feels okay, we're
kind of I don't know, if not

598
00:37:22.159 --> 00:37:25.239
that this season was a punt,
but almost just like, well we just

599
00:37:25.280 --> 00:37:28.679
tried to get through this year and
now, really, the folks, is

600
00:37:28.679 --> 00:37:30.440
that kind of what you're sensing the
focuses and I want to kind of start

601
00:37:30.480 --> 00:37:36.199
curtelling this now and looking towards next
year, like like maybe this is UFL

602
00:37:36.320 --> 00:37:38.559
season point five and the next year
is going to be one point zero or

603
00:37:38.599 --> 00:37:43.039
what it was this a beta season? How do you use it? Kind

604
00:37:43.039 --> 00:37:45.480
of had a look, yeah,
it's a good point read. It kind

605
00:37:45.480 --> 00:37:47.639
of had a beta feel to it
because of the short time frame that dispersal

606
00:37:47.760 --> 00:37:52.719
draft fine, which is fine.
I think it lends itself to them potentially

607
00:37:52.760 --> 00:37:57.159
being better next year. We have
more time to sell tickets on the football

608
00:37:57.159 --> 00:37:59.559
front, they'll have more time to
scout. They can actually do things in

609
00:37:59.639 --> 00:38:02.960
unison now instead of just like taking
a dispersal draft where you're divving up players

610
00:38:02.960 --> 00:38:07.079
from non existing teams. Now you
can actually have multiple drafts, you can

611
00:38:07.119 --> 00:38:09.920
do you can do a lot of
interesting things with the league. You can

612
00:38:09.960 --> 00:38:14.079
do full on scouting with the showcases. Everybody's working together. You know,

613
00:38:15.199 --> 00:38:17.960
late in the process last year,
USFL teams were still conducting business as if

614
00:38:17.960 --> 00:38:21.320
they were you know, the generals
and the Stars, all these guys signing

615
00:38:21.320 --> 00:38:24.079
players, you know, conducting as
if they were pushing forward and they're going

616
00:38:24.119 --> 00:38:29.599
to have a standard season. So
now they're all together in on the showcases,

617
00:38:29.639 --> 00:38:31.480
and you know, I've reached out
to the league asking about another potential

618
00:38:31.480 --> 00:38:36.280
combine that's possible. Last year there
was a centralized combine. People forget that

619
00:38:36.320 --> 00:38:38.800
stuff, the rookie draft the XFL
had because this whole merger business came on

620
00:38:38.880 --> 00:38:44.599
down the road. So they have
a chance to be a better football product

621
00:38:44.599 --> 00:38:47.360
because they have more time and preparation. They need to iron out what they're

622
00:38:47.360 --> 00:38:51.559
going to do with the coaching staffs
and figure that all out that part of

623
00:38:51.599 --> 00:38:53.920
it, the gms, the front
office. Hopefully everybody's back in play.

624
00:38:54.000 --> 00:38:57.480
I know a lot of people want
to come back, right So the sooner

625
00:38:57.519 --> 00:39:02.000
you have that worked out, the
better. But I think the broadcasting product

626
00:39:02.000 --> 00:39:05.760
and I think they can do a
better job if they put in the effort.

627
00:39:05.920 --> 00:39:07.239
I'm not saying they're gonna knock it
out of the park right because these

628
00:39:08.440 --> 00:39:10.920
some markets may not embrace the league, but I think they can do a

629
00:39:10.920 --> 00:39:14.679
better job with attendants if they have
more time to sell tickets instead of like

630
00:39:14.679 --> 00:39:17.079
a week before, or I think
they can strategize it. Whether or not

631
00:39:17.119 --> 00:39:23.320
they take the correct steps, that
remains to be seen. But whether or

632
00:39:23.360 --> 00:39:28.320
not they implement a proper strategy to
be more popular in these markets or at

633
00:39:28.360 --> 00:39:31.159
least get noticed a little more,
you know, So so you know that

634
00:39:31.360 --> 00:39:35.000
it takes time. You know,
you're you're you know if you want to,

635
00:39:35.159 --> 00:39:37.320
you know, Russ Brandon and other
people said maybe had a little too

636
00:39:37.360 --> 00:39:42.119
much red wine. I've said things
like this is gonna be a forever league,

637
00:39:42.599 --> 00:39:47.079
but they have they generally feel that
we'll see but it takes in the

638
00:39:47.119 --> 00:39:51.280
early stages. It does take time. It's not some of these places are

639
00:39:51.320 --> 00:39:54.960
not going to be an overnight success. So now transition here the season two

640
00:39:55.360 --> 00:39:59.719
right and so obviously so we had
and it was funny because this came out.

641
00:40:00.079 --> 00:40:01.199
It was like Monday. We were
kind of you know, I'm reading

642
00:40:01.199 --> 00:40:04.599
there and I'm like, Okay,
Darryl did an interview. Okay, who

643
00:40:04.679 --> 00:40:07.920
is this? Okay, Eric,
because he like he works like in it's

644
00:40:07.000 --> 00:40:12.199
part of it with the if I
could get this thing up here like Fox

645
00:40:12.239 --> 00:40:15.639
works at NFL, I reached out
come the news anyway. So I'm like,

646
00:40:15.679 --> 00:40:17.480
Okay, who is this anyway?
So I'm like, okay, well

647
00:40:17.519 --> 00:40:23.599
he's with Fox again. This is
the kind of thing where missed opportunities.

648
00:40:23.760 --> 00:40:29.159
Uh, you know, I would
think in a different world you could have

649
00:40:29.199 --> 00:40:32.119
a big announcement of or an announcement
of, like we are excited to be

650
00:40:32.199 --> 00:40:36.920
back for all eight cities next year. We're making strong efforts towards this.

651
00:40:36.920 --> 00:40:37.840
This is a plan, this is
what we're you know, we're going to

652
00:40:37.880 --> 00:40:42.840
be as Russ Brandon told me when
they announced the XFL Hub two years ago,

653
00:40:42.880 --> 00:40:45.079
like we're going to be the first
people into the markets. We're going

654
00:40:45.119 --> 00:40:47.159
to be the last people out.
But instead we have this kind of in

655
00:40:47.159 --> 00:40:51.280
the line on the Fox sports dot
Com article, like, you know we're

656
00:40:51.280 --> 00:40:54.119
going to be back next year.
We're concentrating on that. Thoughts on it

657
00:40:54.199 --> 00:40:58.960
kind of you know, we've expected
this, and there's been rumblings of this

658
00:40:59.039 --> 00:41:01.719
similar you know, kind of uh
talking points, but kind of came out

659
00:41:01.760 --> 00:41:05.360
like this, and here we are. There's not going to be expansion next

660
00:41:05.400 --> 00:41:07.800
year, like we're just rolling with
the eight Like, thoughts how that came

661
00:41:07.840 --> 00:41:10.400
out? Sure, the announcement is
a tough one because how do you spin

662
00:41:10.480 --> 00:41:15.920
that as a positive? Like how
do you say to the people we're not

663
00:41:15.079 --> 00:41:20.199
expanding, So those teams that we
you know, abandon put on post mode,

664
00:41:20.239 --> 00:41:22.239
we're not bringing them back. And
how do you say to some people

665
00:41:22.239 --> 00:41:27.039
who are vocally critical about some of
the markets that didn't do so great,

666
00:41:27.840 --> 00:41:30.400
how do you say? How do
you say to them, Hey, we're

667
00:41:30.440 --> 00:41:32.239
sticking it out with you. Don't
worry about the five thousand and six thousand

668
00:41:32.280 --> 00:41:36.920
fans, don't worry about these two
franchises that won one game all season or

669
00:41:36.960 --> 00:41:40.119
whatever. We're sticking it out.
So it's kind of hard they're showing faith

670
00:41:40.199 --> 00:41:43.760
like what Moose told And I reached
out to Eric and I, you know,

671
00:41:43.760 --> 00:41:45.760
I asked them, maybe I shouldn't
say that, but I asked them

672
00:41:45.760 --> 00:41:49.639
a couple of questions, like did
you ask Moose about the timeline for next

673
00:41:49.639 --> 00:41:52.199
season? And there isn't an answer
on that quite yet. So I was

674
00:41:52.280 --> 00:41:53.440
trying to see if maybe I can. You know, Eric's good, he

675
00:41:53.480 --> 00:41:55.920
follows me. I follow him.
Obviously, he did a very good job

676
00:41:55.960 --> 00:42:00.800
with it, and he got Moose
to They wanted only part of it.

677
00:42:01.039 --> 00:42:06.199
They wanted to expand a year or
two of the UFL. The fact that

678
00:42:06.239 --> 00:42:09.280
they're not tells you they you know, a couple different things. Now they

679
00:42:09.280 --> 00:42:13.159
won't say this publicly, but whether
or not they're really financially to make that

680
00:42:13.280 --> 00:42:16.320
kind of commitment, and whether or
not if they had more success, if

681
00:42:16.360 --> 00:42:21.400
the eight teams were more of a
success, I think they'll be like,

682
00:42:21.400 --> 00:42:24.039
Okay, let's go to the next
one. So the fact that they still

683
00:42:24.079 --> 00:42:30.639
feel that they need to do more
building. We'repare fixing of their own current

684
00:42:30.719 --> 00:42:34.400
cars, Like they got eight cars
on the lot, a few of them

685
00:42:34.440 --> 00:42:37.639
need some work. Let's work on
that before we get new cars. Fact

686
00:42:37.679 --> 00:42:44.800
that they're doing that, it tells
you it's not it's not the greatest message

687
00:42:44.800 --> 00:42:47.679
of growth. You love the fact
that they're saying, we have faith in

688
00:42:47.760 --> 00:42:52.199
Memphis, we have faith in Michigan, we have faith in Houston. We're

689
00:42:52.239 --> 00:42:57.239
seeing this through. We're in this
for the long run. You know,

690
00:42:57.320 --> 00:43:00.719
you love that sentiment, but it's
how do you sell that in a pr

691
00:43:00.840 --> 00:43:05.159
kind of deal because a lot of
people are expecting expansion, Like a lot

692
00:43:05.199 --> 00:43:08.000
of people were upset that it went
from sixteen teams to eight in this space,

693
00:43:08.119 --> 00:43:12.079
a lot of teams, a lot
of people want to see something that's

694
00:43:12.079 --> 00:43:15.679
a hook for year two of the
UFL, like something that shows a level

695
00:43:15.719 --> 00:43:21.920
of growth, and they're trying to
I guess grow from within. But yeah,

696
00:43:22.000 --> 00:43:24.039
I could more have been made about
it. Sure, but there is

697
00:43:24.079 --> 00:43:30.119
the negative side of this that they're
not I'm cool with them not expanding,

698
00:43:30.159 --> 00:43:32.880
but there is a negative side to
them not expanding, and there is a

699
00:43:32.920 --> 00:43:37.199
negative side to them not relocating and
like saying, you know what, it's

700
00:43:37.239 --> 00:43:39.840
not gonna work here, Let's go
to a market where it will because we're

701
00:43:39.880 --> 00:43:43.239
going to see the same criticisms.
I know, people don't like it.

702
00:43:43.239 --> 00:43:45.440
People were in the bubble that our
UFL supporters don't want to hear it,

703
00:43:45.599 --> 00:43:50.559
but we're gonna see the same stuff
read next year. If Memphis doesn't draw

704
00:43:50.639 --> 00:43:53.199
well, if certain teams doesn't do
not drow well, they're gonna be like,

705
00:43:53.280 --> 00:43:58.119
why the hell did the league not
leave? Well, I get what

706
00:43:58.159 --> 00:44:00.559
you're saying, and I think and
I want to get it to the quote

707
00:44:00.599 --> 00:44:02.719
here and we talk about because we
got the protective leads and we've got Michigan

708
00:44:02.719 --> 00:44:06.199
and kind of all of that.
But I do think there's a way where

709
00:44:06.239 --> 00:44:08.880
you come out and I think you
do a press conference. And we were

710
00:44:08.960 --> 00:44:14.119
coming back from the you know,
we were doing the stream. Anthony got

711
00:44:14.159 --> 00:44:16.239
to the game early to do the
media stuff. Andy and I were finishing

712
00:44:16.320 --> 00:44:20.360
up and then we made our way
over. I know that like they were

713
00:44:20.360 --> 00:44:22.719
doing they had like a technology suite
where you could go see like the drones

714
00:44:22.760 --> 00:44:27.679
and things like that. But you
know, last year they had Danny and

715
00:44:27.679 --> 00:44:30.400
and Dwayne on the field pregame and
I did attend that, and then they

716
00:44:30.480 --> 00:44:35.360
did the obviously the post game with
the trophy presentation. But I do think

717
00:44:35.400 --> 00:44:39.119
that you get Danny there or Russ
there, or Darryl or what's the but

718
00:44:39.199 --> 00:44:42.679
what's the message? Is it like
a Wolf of Wall Street. We're not

719
00:44:42.800 --> 00:44:46.440
leaving hey, Memphis, We're not
leaving you. It's like I'm not leaving

720
00:44:46.440 --> 00:44:52.000
my girlfriend. I'm staying with her. But I think I say, we've

721
00:44:52.000 --> 00:44:54.559
had tremendous growth this season. We've
seen thirty you know, well the stuff

722
00:44:54.599 --> 00:44:57.920
that Mike mulva Hill posts all the
time, you know, we've seen thirty

723
00:44:57.920 --> 00:45:00.239
five percent growth year over year,
and the markets that we've stayed in that

724
00:45:00.639 --> 00:45:05.159
you know that we have year over
year where battle Hawks increases. You just

725
00:45:05.199 --> 00:45:07.159
say, like, well, the
you know, the markets, I hear

726
00:45:07.199 --> 00:45:09.159
you, and then you say,
now we're making the commitment now for the

727
00:45:09.199 --> 00:45:12.880
next I just I think there's a
way to do it and make an announcement

728
00:45:14.159 --> 00:45:15.639
where you know, we're investing in
and we're going to be you know,

729
00:45:15.679 --> 00:45:19.920
we're going to be having the street
teams in these markets over the next six

730
00:45:19.920 --> 00:45:22.440
months, and we're going to be
looking to come out to community events and

731
00:45:22.440 --> 00:45:23.559
build. Like, I just think
there's the way that you can do it

732
00:45:23.639 --> 00:45:28.519
versus like a throwaway line in the
Fox Sports dot Com article and no disrespect

733
00:45:28.519 --> 00:45:30.360
to Eric Williams, but like,
yeah, we're gonna make a commitment next

734
00:45:30.440 --> 00:45:34.760
year. I just think that there's
a way to say not retreating I hear

735
00:45:34.840 --> 00:45:38.159
you like. To Moose's credit,
I don't know Moose personally obviously, but

736
00:45:38.519 --> 00:45:42.480
to his credit, he's been very
transparent with this stuff. So it's a

737
00:45:42.480 --> 00:45:45.400
lot of time. It's like admitting
that, you know, we're not where

738
00:45:45.440 --> 00:45:47.760
we should be in these places.
It's kind of like the gist of what

739
00:45:47.880 --> 00:45:52.760
he's been saying even earlier this season
in Memphis media, talking about how you

740
00:45:52.800 --> 00:45:57.320
know so, and he obviously did
that last year when the USFL was separate

741
00:45:57.320 --> 00:46:00.239
from the XFL, he was pretty
down on Birmingham. So no surprise here

742
00:46:00.280 --> 00:46:05.920
we are in UFL and the attendance
for Birmingham wasn't great all right, So

743
00:46:06.119 --> 00:46:08.840
I mean they could have like done
something. Danny Garcia talked about how they

744
00:46:08.880 --> 00:46:14.159
didn't see the year over year growth
that they wanted in attendance. So they

745
00:46:14.199 --> 00:46:19.400
think that with more time for sales
to you know, to have they got

746
00:46:19.400 --> 00:46:22.079
a point there. You know,
if you're if you're the they do,

747
00:46:22.440 --> 00:46:24.480
having more time could help in theory. It's how they implement it what they

748
00:46:24.519 --> 00:46:28.960
do. I don't disagree with that. They were kind of rushed into scheduling

749
00:46:29.039 --> 00:46:31.519
and all that. In terms of
even the TV schedule like that, Moose

750
00:46:31.639 --> 00:46:35.840
mentioned the fact that you know,
they less than idea that they had so

751
00:46:35.840 --> 00:46:38.400
many Battle of Hawks games going directly
against Cardinals games. They ended Battlewks end

752
00:46:38.480 --> 00:46:43.760
up doing pretty decently altics considered,
but you know, sometimes it was close

753
00:46:43.840 --> 00:46:47.960
to intended. So anyhow, it
is what it is. But but yeah,

754
00:46:49.039 --> 00:46:52.760
I definitely could have painted it better, just in a simple throwaway I

755
00:46:52.800 --> 00:46:59.159
think people, with all due respect, I when I shared Eric Williams article,

756
00:46:59.599 --> 00:47:02.639
it was on X for maybe twenty
minutes or so, I had zero

757
00:47:02.840 --> 00:47:07.199
likes, zero retweets, and then
I shared it. Now he's got several

758
00:47:07.320 --> 00:47:09.079
hundred likes and all that kind stuff. So I'm glad that I was able

759
00:47:09.119 --> 00:47:13.280
to do that for him, because
he's been writing good articles all year about

760
00:47:13.320 --> 00:47:15.639
the UFL, and he does a
very good job with the NFL and all

761
00:47:15.679 --> 00:47:17.079
that, and sometimes these things get
kind of lost. So I'm glad I

762
00:47:17.119 --> 00:47:20.320
was able to share it, if
anything, on my timeline, and then

763
00:47:20.360 --> 00:47:22.480
all of a sudden, you know
a lot of people like saw it,

764
00:47:22.559 --> 00:47:23.639
read it, Oh, look at
that. There was some cool stuff in

765
00:47:23.679 --> 00:47:25.840
there. There was also an article
for An Office Sports this week with a

766
00:47:25.840 --> 00:47:29.639
great quote from Oliver Luck that really
didn't get a lot of attention. I

767
00:47:29.639 --> 00:47:32.480
was glad I was able to share
that too out there. Oliver Luck pretty

768
00:47:32.480 --> 00:47:37.639
interesting opinions on things in terms of
investing, spending money, and when the

769
00:47:37.679 --> 00:47:40.159
timeline of the league should be.
So, yeah, it could probably be

770
00:47:40.199 --> 00:47:43.880
worded a little bit differently. I
think they need to do more with their

771
00:47:43.920 --> 00:47:45.320
actions, like what are you doing
in Memphis? What are you doing in

772
00:47:45.360 --> 00:47:50.360
Michigan, rather than just like some
vague response about yeah, we're going to

773
00:47:50.400 --> 00:47:52.639
be first in the markets and the
last ones out, and we're going to

774
00:47:52.679 --> 00:47:57.320
do this like show some things you're
doing. Yeah. I like cause I

775
00:47:57.360 --> 00:47:59.719
was just looking at it. You
know, I'll take I'll take a part.

776
00:47:59.760 --> 00:48:01.800
So for those impressions on there I
did, I'm doing my job together.

777
00:48:01.920 --> 00:48:05.719
I'm to get there. I was
happy. I said, oh my

778
00:48:05.800 --> 00:48:08.920
goodness, this has zero likes.
Zero likes is pretty bad, you know,

779
00:48:09.039 --> 00:48:12.800
like at least you're like your grandmother
will like it or something. I

780
00:48:12.840 --> 00:48:15.280
said, yeah, so zero likes, and I like boom. You know,

781
00:48:15.480 --> 00:48:16.679
it was good to see it,
you know, people reading and checking

782
00:48:16.760 --> 00:48:20.119
out. Yeah, so I like
just to make sure we touch on this

783
00:48:20.199 --> 00:48:22.960
if you haven't. And yeah,
I was looking at the Olliver Leck thing

784
00:48:22.000 --> 00:48:24.960
and you know, maybe I don't
even know what Oliver Luck is up to

785
00:48:25.039 --> 00:48:29.519
nowadays. Maybe track that own way
here with with home markets. We got

786
00:48:29.519 --> 00:48:31.320
to build that trust there. We're
not going to leave and that league isn't

787
00:48:31.360 --> 00:48:35.320
in the fold. We've got a
couple of cities historically been partspering football.

788
00:48:35.360 --> 00:48:37.360
They've committed to the team, and
the team is left. We've still got

789
00:48:37.360 --> 00:48:40.119
some trust to build in home markets. I think we were selling tickets for

790
00:48:40.199 --> 00:48:44.599
the home opener in Houston seven days
out, in Michigan seven days out.

791
00:48:44.960 --> 00:48:47.039
Last year was getting the merger complete, getting everything in place, and then

792
00:48:47.079 --> 00:48:51.159
putting the season together. This year, we've already been planning for season two

793
00:48:51.159 --> 00:48:55.039
of the UFL nine months out.
We've had lots of thing pieces during the

794
00:48:55.039 --> 00:48:59.400
season with Todd Murco former you know, we're in a football exach on here

795
00:48:59.400 --> 00:49:02.000
and even Dan Kaplan, the sports
you know, business reporter for decades,

796
00:49:02.039 --> 00:49:06.559
and uh, what does that mean
to you? Just more marketing. I

797
00:49:06.559 --> 00:49:08.199
mean we're doubling down. I want
to talk leases here, but we're just

798
00:49:08.239 --> 00:49:10.920
kind of doubling down, Like what
is your thoughts of what what does that

799
00:49:10.960 --> 00:49:15.559
mean for looking at the next year, scheduling earlier, like having an earlier

800
00:49:15.599 --> 00:49:20.880
schedule, come out, putting tickets
on sale earlier, and then whether or

801
00:49:20.880 --> 00:49:22.119
not they do this or remains to
be seen whether or not they want to

802
00:49:22.119 --> 00:49:28.519
put resources and having actual sales teams
working. Uh they when they're doing seasonal

803
00:49:28.559 --> 00:49:31.360
employees, that makes it kind of
difficult, right, so you know,

804
00:49:31.559 --> 00:49:35.840
and then you know, actually doing
more things in the community, reaching out

805
00:49:35.880 --> 00:49:38.320
to high schools and youth programs and
all this kind of stuff. And then

806
00:49:38.760 --> 00:49:44.559
if so be it, you have
to give out some tickets, some comps

807
00:49:44.559 --> 00:49:47.960
to youth programs and people in the
community that you get them to come out

808
00:49:47.960 --> 00:49:51.320
to the game, because maybe you
have some young people that come out to

809
00:49:51.360 --> 00:49:52.320
the games and then go tell their
dad and mom, I want to go

810
00:49:52.400 --> 00:49:55.440
back. You know. It was
cool, like we saw a little bit

811
00:49:55.480 --> 00:50:00.400
in the UFL this season there was
some young fans I'm forgetting the plea forgive

812
00:50:00.480 --> 00:50:04.079
me kid's name who was actually drawing
all the logos to the UFL team.

813
00:50:04.159 --> 00:50:07.840
Yeah, but that's cool because I
became when I was a kid, I

814
00:50:07.880 --> 00:50:12.800
became you know this crazy now,
you know, dating myself here, but

815
00:50:12.880 --> 00:50:17.480
over four decades being a football fan. So it was pretty that I became

816
00:50:17.519 --> 00:50:22.920
a fan of the CFL and the
USFL and of course the NFL and all

817
00:50:22.960 --> 00:50:24.960
this stuff as a kid and did
the drawings and writing stuff and all that.

818
00:50:25.039 --> 00:50:29.119
So it's cool to see that you
have to appeal to the young crowd.

819
00:50:29.480 --> 00:50:30.559
You know, when you appeal to
the young crowd, you know,

820
00:50:30.639 --> 00:50:32.800
it's the way it goes to tickets, right, you know, they can't

821
00:50:32.800 --> 00:50:37.679
go to the games by themselves.
So like this is why like Disney and

822
00:50:37.719 --> 00:50:42.199
animated stuff, all this stuff exists
because instead of getting two adults coming into

823
00:50:42.239 --> 00:50:44.760
your game, you got mom and
dad bringing a bunch of the kids.

824
00:50:45.039 --> 00:50:47.199
So that's how you multiply attendant.
So I think they need to do certain

825
00:50:47.320 --> 00:50:52.440
have certain activities and more actions,
just more time. They were late to

826
00:50:52.480 --> 00:50:57.000
the finish line. There was a
couple of hang ups in the in terms

827
00:50:57.039 --> 00:51:00.639
of the paperwork they filed with the
government for the merger. It was a

828
00:51:00.679 --> 00:51:06.280
clear cut they had to come back
with paperwork in order to get the merger

829
00:51:06.360 --> 00:51:08.800
pushed through. So and there was
a time where they and I was on

830
00:51:08.840 --> 00:51:13.679
your show, and so I know
it's Funny people think they have receivets and

831
00:51:13.679 --> 00:51:15.440
stuff. But there was a time
where this league was actually gonna have ten

832
00:51:15.519 --> 00:51:22.039
teams and so and but they decided
on eight. So that was that was

833
00:51:22.079 --> 00:51:23.320
like at the end of the run
there. They just didn't have enough time

834
00:51:23.320 --> 00:51:25.840
to even go beyond that. And
the hope was that a year or two

835
00:51:25.840 --> 00:51:30.320
they would have more teams. But
I don't think they feel their sound.

836
00:51:30.400 --> 00:51:34.320
It tells me that they don't feel
there's sound enough at their base to start

837
00:51:34.679 --> 00:51:39.599
branching outward and so and then we'll
talk about leases in a second, but

838
00:51:40.000 --> 00:51:43.679
that's also a factor in all this. So we'll see whether or not that

839
00:51:43.840 --> 00:51:46.599
changes the game plan what Moose is
talking about, what he told Eric Williams,

840
00:51:47.079 --> 00:51:52.920
Uh, we'll see. Yeah,
let's let's move on to that.

841
00:51:52.119 --> 00:51:57.000
So year, you know, I
guess it's year four now. Of the

842
00:51:57.079 --> 00:52:00.639
USFL teams, right, a lot
of them here, Ye're three of some

843
00:52:00.719 --> 00:52:05.039
of the XFL we're seeing lease issues
or not least issues. But you know,

844
00:52:05.159 --> 00:52:07.559
Protective Field was on a Protective Stadium
was on a three year at least.

845
00:52:07.639 --> 00:52:10.920
Right we're talking Detroit. We had
and we looked at it beforehand.

846
00:52:12.639 --> 00:52:17.239
Mike with the Alternative Football Network talking
about the Detroit Lions kind of least being

847
00:52:17.360 --> 00:52:22.800
up. Do we do any moving
around there in terms of like Birmingham and

848
00:52:23.599 --> 00:52:29.480
Detroit or I know, Houston.
We're talking to TDC where we stay in

849
00:52:29.519 --> 00:52:31.760
the markets and we're moving venues.
Any thoughts on any of that. You

850
00:52:31.840 --> 00:52:35.800
got to look at all options.
So like you know, a lot of

851
00:52:35.800 --> 00:52:37.119
times, you know, people don't
focus in on the fact that some of

852
00:52:37.159 --> 00:52:40.880
these venues with the league, like
the XFL had a very good deal with

853
00:52:40.960 --> 00:52:45.559
the Dome at America Center in terms
of percentage of ticket sales beyond a certain

854
00:52:45.599 --> 00:52:51.480
point, et cetera. So where
they actually exceeded that and were able to

855
00:52:51.519 --> 00:52:54.199
profit you know, you promise.
So I don't know what the specifics are

856
00:52:54.199 --> 00:52:58.239
with ford Field, whether or not. You know, obviously the Tendants hasn't

857
00:52:58.559 --> 00:53:01.599
been great there. They you know, had some moments, but for the

858
00:53:01.639 --> 00:53:04.920
most part was great. So I
don't know if they're gonna stay. You

859
00:53:04.920 --> 00:53:07.199
know, the least is important,
Well they look at alternative options. In

860
00:53:07.239 --> 00:53:12.880
Michigan, they very well could you
know, they got to make that decision

861
00:53:12.920 --> 00:53:17.079
relatively early and not let that stagnate
and go on and not like with Vegas.

862
00:53:17.159 --> 00:53:21.599
We saw with the Vipers where they
didn't have a location for the longest

863
00:53:21.639 --> 00:53:23.280
time and then they announced cash mean
like were like almost at that, and

864
00:53:23.320 --> 00:53:27.440
they looked at like Bishop Gorman and
all this other stuff, all these other

865
00:53:27.480 --> 00:53:30.519
alternative options there, so they didn't. They didn't. So if you're gonna

866
00:53:30.519 --> 00:53:36.000
make a move away from ford Field
or whatever you're gonna you're gonna have,

867
00:53:36.119 --> 00:53:38.320
you need to do that as soon
as possible. If you have to not

868
00:53:38.440 --> 00:53:42.599
wait until the mpteenth hour, you
know, you got to get these deals

869
00:53:42.679 --> 00:53:46.239
done way in advance so you can
set up scheduling and all that and then

870
00:53:46.280 --> 00:53:50.599
you can sell tickets early. I
don't like the fact that tickets are sold

871
00:53:50.639 --> 00:53:58.400
so late you know in the process
that that doesn't help in terms of selling

872
00:53:58.440 --> 00:54:01.400
tickets. I want to get your
thoughts. And we talked a little bit

873
00:54:01.480 --> 00:54:07.440
during the pregame show for the UFL
Championship game, but in terms of walking

874
00:54:07.480 --> 00:54:12.519
this line between being built just for
TV or versus wanting to be in because

875
00:54:12.559 --> 00:54:15.400
a lot of what their words are
saying, and we talked like the Darryl

876
00:54:15.480 --> 00:54:17.800
Johnson here, you know, it
feels like they're saying the right things in

877
00:54:17.880 --> 00:54:22.239
terms of we want to build these
home markets. But you see a lot

878
00:54:22.239 --> 00:54:24.719
of the actions, and we have
all the time these debates about you know,

879
00:54:25.079 --> 00:54:30.880
gates and everything else. Like where
does that line exist between them wanting

880
00:54:30.920 --> 00:54:34.280
to be built just for TV versus
actually wanting to build these fan bases there

881
00:54:34.320 --> 00:54:37.960
and sell what's your wreath on that? I think that's the full Like a

882
00:54:37.960 --> 00:54:43.039
lot of people who are supporters of
this league want to say that the UFL

883
00:54:43.119 --> 00:54:45.599
only cares about being a TV product, And I think the reason why the

884
00:54:45.639 --> 00:54:50.639
merger happened is because the USFL side, the Fox side, wanted to see

885
00:54:50.679 --> 00:54:54.320
people butts and seats. They wanted
to see attendance improved. So they don't

886
00:54:54.360 --> 00:54:59.079
want to just be a TV of
course that's important for Disney. For Fox,

887
00:54:59.360 --> 00:55:00.800
they like the fact that they own
a league. They don't have to

888
00:55:00.800 --> 00:55:06.679
pay a rights fee, and they've
got this like relatively and pro football is

889
00:55:06.719 --> 00:55:10.880
not cheap but relatively affordable programming,
you know, so, and they don't

890
00:55:10.920 --> 00:55:15.239
have to pay a rights fee for
it. So they want they want to

891
00:55:15.440 --> 00:55:19.719
they want to be more successful than
they are. So I think this,

892
00:55:20.599 --> 00:55:22.000
like I've said a million times,
like on your show and everywhere else I've

893
00:55:22.039 --> 00:55:28.920
ever been. This merger bought them
more time and they've they have a respectable

894
00:55:28.960 --> 00:55:31.320
floor. They've done a good job
with TV viewership. But I think that

895
00:55:31.840 --> 00:55:36.360
they see it, they think,
and they would want to do much better

896
00:55:36.400 --> 00:55:38.400
than they have. So I think
they you know, it's can they rope

897
00:55:38.440 --> 00:55:42.760
in more sponsors more than just Army. That was great. Army gave them

898
00:55:42.760 --> 00:55:45.800
ten million bucks. It was important
Dwayne Johnson and everybody to go lobby basically

899
00:55:46.280 --> 00:55:51.119
to get that deal. And they
had the whole showing in Congress and all.

900
00:55:51.360 --> 00:55:52.679
Yeah, yeah, so that was
to do with well, no,

901
00:55:52.800 --> 00:56:00.239
it's like yes, it was very
president yeah, and you know they and

902
00:56:00.280 --> 00:56:02.239
it helped having the rock for that
right as salesman, you know that a

903
00:56:02.239 --> 00:56:07.559
lot of those people they were happy
to you know, share rubbed shoulders with

904
00:56:07.280 --> 00:56:10.239
the with a movie star, athlete, et cetera. So they need to

905
00:56:10.320 --> 00:56:14.880
rope in more sponsors and then that
helps with ratings. The Championship Game rating

906
00:56:14.920 --> 00:56:16.880
didn't hurt. You know, you
can point to their year over year growth

907
00:56:19.400 --> 00:56:23.039
Fox and Disney. You know,
they're they're they're happy with the product.

908
00:56:23.079 --> 00:56:27.000
They think they see the potential of
it right now, whether or not they

909
00:56:27.000 --> 00:56:29.480
can get to the where they can
create a new ceiling, where they can

910
00:56:29.519 --> 00:56:32.840
actually where this can become a hot
property in the sports world. I think

911
00:56:32.840 --> 00:56:36.920
a lot of that's going to take
them attracting more casual fans. They haven't

912
00:56:37.159 --> 00:56:39.920
really accomplished that yet. There's still
a lot of people that are unaware of

913
00:56:39.960 --> 00:56:45.199
the product. They don't know it
exists, or there are many who know

914
00:56:45.280 --> 00:56:47.320
that it's in the periphery, but
they don't care about it to even watch.

915
00:56:47.559 --> 00:56:50.480
It's not on the radar. They
don't care. They're more interested in

916
00:56:50.639 --> 00:56:54.519
NHL, NBA established leagues. Why
would I want to watch that? So

917
00:56:54.559 --> 00:56:58.119
that's kind of story. So how
do you convince some of those people to

918
00:56:58.159 --> 00:57:01.719
watch your league? And so that's
the potential of these leagues. I think

919
00:57:01.760 --> 00:57:05.639
spring pro. I know a lot
of people that in the community that you

920
00:57:05.679 --> 00:57:07.360
know right about the NFL that don't
watch this league, and I would love

921
00:57:07.400 --> 00:57:10.599
I try my best to do the
sales pitch, like you really should watch.

922
00:57:10.639 --> 00:57:14.039
The games are fun, the league
is great, there's so many cool

923
00:57:14.039 --> 00:57:15.480
players. My goodness, this,
that and the other. I'm like,

924
00:57:16.000 --> 00:57:20.559
if all I can only imagine,
like me as an NFL fan, if

925
00:57:21.079 --> 00:57:23.480
I could watch a Jets game where
Robert Salah was Mike the whole game talking

926
00:57:23.480 --> 00:57:28.679
to players. Good Lord, Like
if NFL, I don't think they'll ever

927
00:57:28.920 --> 00:57:32.039
maybe the luncher who knows the NFL
ever entered the type of access that you

928
00:57:32.159 --> 00:57:36.559
have during UFL games because these players, like for the casual fan, the

929
00:57:36.559 --> 00:57:38.960
players don't. The casual fan doesn't
really know these players. But if you're

930
00:57:38.960 --> 00:57:44.239
watching an NFL game, you know, a sudden yeah, and Jayden Daniels

931
00:57:44.239 --> 00:57:46.400
on the sideline and him and Terry
McLaurin are going at it, you know

932
00:57:46.519 --> 00:57:51.760
whatever, or or Dan quinns yelling
at his defensive players and I mean you're

933
00:57:51.760 --> 00:57:55.239
seeing all that, yeah, right, or or or he's fired up,

934
00:57:55.280 --> 00:58:00.960
he's happy. So but you know, these all my I and even imagine

935
00:58:00.039 --> 00:58:05.519
how people would be blown away if
you just took one NFL game and did

936
00:58:05.559 --> 00:58:08.199
what the UFL does, just one. And I don't like people. I

937
00:58:08.199 --> 00:58:12.039
think we're kind of spoiled people in
the UFL space. So like it's like

938
00:58:12.480 --> 00:58:14.840
we're used to it by now,
we've seen it for so long, but

939
00:58:14.880 --> 00:58:17.719
it's like such a cool feature that
so anyway, it's how do you get

940
00:58:17.840 --> 00:58:22.639
and then you know, how do
you brand these players? Because a lot

941
00:58:22.639 --> 00:58:24.400
of people, it's unfortunate a lot
of people. There's still a lot of

942
00:58:24.440 --> 00:58:28.679
ignorant fools out there. I think
these players are some kind of weird semi

943
00:58:28.719 --> 00:58:31.000
pro guys hang out at the bar, you know. You know, so

944
00:58:31.119 --> 00:58:35.559
it's not all these all Americans in
college and SEC guys in former NFL draft

945
00:58:35.559 --> 00:58:37.320
picks. Over ninety percent of the
players in the league have professional experience,

946
00:58:37.880 --> 00:58:42.400
you know. All that got young
players too, They've been in NFL camps.

947
00:58:42.400 --> 00:58:44.880
They just haven't had an opportunity to
break through and get playing time.

948
00:58:45.199 --> 00:58:50.119
So they're getting that chance now.
So how do you attract without because the

949
00:58:50.159 --> 00:58:53.159
problem with the minor league in the
G league thing is sure everybody says,

950
00:58:53.159 --> 00:58:57.639
oh, the NFL needs a G
league, but people ignore minor leagues.

951
00:58:58.039 --> 00:59:01.440
If people think, I'm sorry,
if people think the game the outcomes of

952
00:59:01.480 --> 00:59:06.440
the games don't matter. That's where
that's that fine line the UFL has,

953
00:59:06.519 --> 00:59:08.599
you know. It's like it's it
wants to be a great partner in the

954
00:59:08.639 --> 00:59:14.039
space, and it likes to promote
the fact that their players are going to

955
00:59:14.079 --> 00:59:16.599
the NFL and that they're trying to
get to the NFL. But you can't

956
00:59:16.639 --> 00:59:22.920
have what NFL Europe had. Their
biggest weakness was that NFL teams sent bottom

957
00:59:22.079 --> 00:59:27.079
end guys off the roster there and
they were mandated to play a certain amount

958
00:59:27.079 --> 00:59:30.599
of reps, so the actual outcomes
of the games did not matter. So

959
00:59:30.000 --> 00:59:35.199
who cares if the Barcelona Dragons beat
the run Ryan Fire or whatever. So

960
00:59:35.440 --> 00:59:37.159
you don't ever want to get to
that point. You like what you have

961
00:59:37.320 --> 00:59:40.159
now, where the Stallions are angry
and they want to prove to the world

962
00:59:40.480 --> 00:59:44.679
the Brahmas or can't wait to knock
off Saint Louis and Saint Louis. You

963
00:59:44.840 --> 00:59:46.599
like the fact that the games matter
except for like for Chase Garberge, I

964
00:59:46.599 --> 00:59:49.840
don't know what he was thinking.
Maybe it didn't matter as much for him.

965
00:59:50.519 --> 00:59:52.079
But I'm sure we're gonna hear about
that. But I'm sorry, I

966
00:59:52.159 --> 00:59:54.960
can't watch. That's agreed. That's
sinful to me, Like I get more

967
00:59:55.000 --> 00:59:58.199
mad. I get more mad about
that stuff than like, you know,

968
00:59:58.280 --> 01:00:00.000
the guy messed up a little bit
off the field then did something whatever.

969
01:00:00.559 --> 01:00:02.840
I get more mad about that.
That's like a sin against the sport.

970
01:00:02.920 --> 01:00:06.800
But anyhow, it is what it
is. But I think until you can

971
01:00:06.840 --> 01:00:09.920
attract the cat somehow find a way
to attract the casual fan, to sample

972
01:00:09.960 --> 01:00:15.199
your league and not think of it
as just like these like meaningful. It's

973
01:00:15.440 --> 01:00:20.280
a meaningless people think it's meaningless,
So you really want to get away from

974
01:00:20.320 --> 01:00:22.039
that and people like enjoy it for
what it is because it's a it's a

975
01:00:22.159 --> 01:00:27.199
quality football product. It's fun to
watch. Once you get into a pick

976
01:00:27.239 --> 01:00:30.119
a team, get into it,
you can really get into these leagues.

977
01:00:30.159 --> 01:00:32.840
So hopefully it comes to day where
it's going to take time before you build

978
01:00:32.880 --> 01:00:37.280
up trust. And that's what Moose
and and these guys are talking about building

979
01:00:37.360 --> 01:00:43.199
up trust in these markets. Last
couple hearable round out. I appreciated extended

980
01:00:43.239 --> 01:00:45.719
here. As always, we asked
this on the stream, you know,

981
01:00:45.719 --> 01:00:49.280
if anyone missed the UFL pre game, you know stream and all that,

982
01:00:49.360 --> 01:00:52.119
but the end game for the UFL
here, what is the ultimate end game?

983
01:00:52.159 --> 01:00:53.880
And I know you were just talking, and that's what kind of brought

984
01:00:53.920 --> 01:00:57.960
it back to my mind. If
they wanted to be the minor league,

985
01:00:58.039 --> 01:01:00.880
wanted to be like what, I
don't know, I mean, what is

986
01:01:00.920 --> 01:01:05.159
the kind of the future here,
because you want to market the players getting

987
01:01:05.159 --> 01:01:07.880
into the NFL, But you want
to market it's an alternative, and you

988
01:01:07.920 --> 01:01:09.639
want to focus on the sports betting, Like I don't know, like what

989
01:01:10.079 --> 01:01:13.840
in your opinion, what is kind
of the end game for the UFL here

990
01:01:13.840 --> 01:01:16.199
as we sit going into season too. I think they want to be a

991
01:01:16.280 --> 01:01:22.239
viable pro sports league that last,
that has the same kind of sponsorship and

992
01:01:22.840 --> 01:01:25.639
tension give it to them that other
leagues, similar leagues have, you know,

993
01:01:25.760 --> 01:01:30.719
like they want to fill that craving
that football fans have when the NFL

994
01:01:30.800 --> 01:01:34.159
is not around, when college football
is not around. They want to be

995
01:01:34.199 --> 01:01:37.159
a viable league like the MLS.
They want to be around forever. They

996
01:01:37.159 --> 01:01:39.840
want they want the league to I
understand. So business wise, we'll see

997
01:01:39.840 --> 01:01:43.360
as far as sponsors, investors,
you got to make money, You got

998
01:01:43.360 --> 01:01:45.960
to create revenue streams. The arrow's
got to be pointed upward at some point.

999
01:01:46.039 --> 01:01:49.840
You got to see more growth.
But they actually want to be a

1000
01:01:49.920 --> 01:01:52.960
viable like a spring there is no
other football going on during the spring,

1001
01:01:53.039 --> 01:01:54.800
you know what I mean. I
know there's indoor leagues and all that.

1002
01:01:54.920 --> 01:02:00.360
I understand that, and you have
other leagues that are popping up. League

1003
01:02:00.360 --> 01:02:01.719
of Footballs doing a very good job. So I'd be careful when I say

1004
01:02:01.719 --> 01:02:06.880
that, but I mean, like
there isn't an NFL like property when the

1005
01:02:07.000 --> 01:02:10.360
NFL is away, So they they
want to actually be like a legitimate like

1006
01:02:10.480 --> 01:02:14.599
what MLS is. They want to
be like a legitimate league that has a

1007
01:02:14.679 --> 01:02:19.400
strong base that follows them. Even
if the UFL sometimes does better ratings than

1008
01:02:19.400 --> 01:02:22.679
other established leagues, those leagues already
have built in sponsorships, built in fan

1009
01:02:22.760 --> 01:02:28.119
base. All that the UFL has
a hard as a hard time like you

1010
01:02:28.159 --> 01:02:32.480
know, as any most like uh
upstart leagues would have, is like making

1011
01:02:32.519 --> 01:02:37.639
inroads in that in that vein.
But that's their end game. I don't

1012
01:02:37.679 --> 01:02:39.280
know. And I got a little
bit of trouble after I got off the

1013
01:02:39.320 --> 01:02:44.440
air with our pregame shows because I
question whether or not Redbird is in this

1014
01:02:44.519 --> 01:02:47.639
for a long haul. I had
follow up. Yeah, I had somebody

1015
01:02:47.679 --> 01:02:50.960
red Bird come out to me and
say, Mike, we're we're completely in

1016
01:02:51.079 --> 01:02:52.159
on this, and I'm like,
I don't know, you know. So

1017
01:02:52.519 --> 01:02:57.480
it's like a little tough. I'm
unsure of it because you could you say

1018
01:02:57.519 --> 01:03:00.719
all the right things right, but
and they don't have to be front and

1019
01:03:00.760 --> 01:03:02.960
center with everything they do. Jerry
Cartnell and all that they operate behind the

1020
01:03:02.960 --> 01:03:06.639
scenes. They have brilliant people who
work for Redbird Capitol. I know,

1021
01:03:07.159 --> 01:03:13.559
but I sometimes with the history of
investment firms and all that, they don't

1022
01:03:13.559 --> 01:03:17.039
have a tendency for long term.
A lot of times what they do is

1023
01:03:17.079 --> 01:03:21.079
they get in and they get out, and then they move on to the

1024
01:03:21.119 --> 01:03:25.280
next thing and then maximize the investment
and then make their move whether or not

1025
01:03:25.320 --> 01:03:30.000
they see the potential for a max
Everybody who's ever tried to start a spring

1026
01:03:30.039 --> 01:03:34.159
pro football league has seen, Oh
my god, what if we were like

1027
01:03:34.239 --> 01:03:37.800
the NFL. Oh my god,
if we had owners and franchise, the

1028
01:03:37.920 --> 01:03:40.159
kind of sponsors we could have,
Budweiser, McDonald's, all these Because they

1029
01:03:40.159 --> 01:03:45.000
don't have anywhere to there's no NFL
going on. NFL can't be year round,

1030
01:03:45.039 --> 01:03:46.519
no matter how much they try.
The NFL can't be. They're gonna

1031
01:03:46.519 --> 01:03:49.840
stretch it as much as they can, but the NFL can't be three hundred

1032
01:03:49.840 --> 01:03:52.320
sixty five. These players it will
die, you know. They if they

1033
01:03:52.440 --> 01:03:57.280
played, they can't play one hundred
and sixty two games. They can't be

1034
01:03:57.360 --> 01:04:00.079
done. So the reason why it
is only sixteen games or whatever. So

1035
01:04:00.360 --> 01:04:06.440
I think I think Redbird with Rock
Danny Garcia with Fox, you know there

1036
01:04:06.840 --> 01:04:10.920
they have high hopes for this,
but I wonder if they don't see the

1037
01:04:11.000 --> 01:04:14.079
light at the end of the tunnel, if they don't see a potential higher

1038
01:04:14.119 --> 01:04:16.679
ceiling, whether or not they just
gracefully get out of it. Well,

1039
01:04:16.719 --> 01:04:19.760
and that's that's my thing. And
just to kind of round out, like,

1040
01:04:20.400 --> 01:04:26.559
you know, all season and we've
seen very very support right in the

1041
01:04:26.639 --> 01:04:29.519
Rock putting out some tweets and it
was even I think it was here in

1042
01:04:29.559 --> 01:04:31.480
the playoff games and he was like, you know, this is why we

1043
01:04:31.599 --> 01:04:35.639
bought the air the UFL. You
know, like there's some of that.

1044
01:04:35.840 --> 01:04:40.519
I know Danny was at the you
know, championship game, right, but

1045
01:04:40.920 --> 01:04:43.679
it really struck me as we were
at the hotel, and I don't want

1046
01:04:43.679 --> 01:04:46.639
to like, you know, but
there was a lot of Fox and UFL

1047
01:04:46.719 --> 01:04:49.559
people there, right, a lot
of executives, and it just kind of

1048
01:04:49.599 --> 01:04:55.360
struck me of like, and I
understand that Danny's got a lot of projects

1049
01:04:55.320 --> 01:04:58.079
and a lot of things going on, and the Rock wasn't there and all

1050
01:04:58.159 --> 01:05:00.719
that, but like it felt like
Danny was in and out right where a

1051
01:05:00.719 --> 01:05:03.920
lot of those guy, you know, men, women, everybody was there

1052
01:05:04.199 --> 01:05:09.119
celebrating, Hey, we completed this
and we made it through this and congrats

1053
01:05:09.159 --> 01:05:11.880
on the season. And it was
just interesting to me of like, well,

1054
01:05:11.920 --> 01:05:15.039
here's a whole piece of the pie
that's just in and out and I

1055
01:05:15.159 --> 01:05:18.599
understand and there's other can people have
other things going, you know, but

1056
01:05:18.679 --> 01:05:23.159
like you would just think for even
an hour that you would be there and

1057
01:05:23.199 --> 01:05:26.320
celebrate kind of this thing. And
I'm not saying that they don't feel tremendously

1058
01:05:26.360 --> 01:05:29.239
proud or that they did celebrate in
their own way, just it just struck

1059
01:05:29.280 --> 01:05:31.760
me as interesting, like here's all
you know, here's eighty percent of the

1060
01:05:31.800 --> 01:05:35.679
executive branch here of the government,
and then you have the presidents out already,

1061
01:05:35.760 --> 01:05:39.559
Like it just felt it was just
a little interesting kind of vibe to

1062
01:05:39.679 --> 01:05:43.440
keep an eye on. Yeah,
Dwayne's very busy. Danny Garcia really loves

1063
01:05:43.480 --> 01:05:46.159
this concept, like she really she's
really like I know, we she took

1064
01:05:46.199 --> 01:05:50.480
a lower profile this year. We
saw her all against with Danny Garcia is

1065
01:05:50.519 --> 01:05:55.199
really happy, like you know,
she's she really believes in this concept.

1066
01:05:55.280 --> 01:06:00.119
She really wants this to work.
She's she's this is her baby because this

1067
01:06:00.159 --> 01:06:08.239
whole thing, the XFL doesn't come
out of death bankruptcy if it wasn't for

1068
01:06:08.280 --> 01:06:12.960
her spurring on Dwayne to come aboard
and then Redbird being lord by the fact

1069
01:06:12.960 --> 01:06:15.519
that the whole Dwayne Johnson kind of
thing, Yeah, let's do this.

1070
01:06:15.960 --> 01:06:20.960
So Danny's the reason why the XFL
really came out of bankruptcy. It was

1071
01:06:20.960 --> 01:06:27.920
funny because Fox was luring near the
property too, and Fox's Fox's commitment towards

1072
01:06:27.960 --> 01:06:31.760
this not bad when you think about
it, right, because I know people

1073
01:06:32.280 --> 01:06:35.159
have a hard time with it,
especially now I'm saying this after I you

1074
01:06:35.199 --> 01:06:39.559
know, I wrote about Eric Shanks
and the whole deal with the Fridays and

1075
01:06:41.000 --> 01:06:43.159
UFO games going to Friday, so
they have a hard time believing in this.

1076
01:06:43.199 --> 01:06:45.559
But I will say this for Fox, they were obviously in on the

1077
01:06:45.679 --> 01:06:48.320
XFL in twenty twenty, did a
good job with it there. We know

1078
01:06:48.360 --> 01:06:51.159
what happened there. But then they
did this, they actually aired Spring League

1079
01:06:51.159 --> 01:06:56.400
games on Fox right in twenty twenty
one, followed the whole season, wrote

1080
01:06:56.400 --> 01:06:59.119
about it all that, even the
ratings, it was funny comparing that to

1081
01:06:59.159 --> 01:07:01.639
this, and then of course,
and then so twenty twenty, twenty twenty

1082
01:07:01.639 --> 01:07:04.480
one, twenty twenty two, twenty
twenty three, twenty twenty four. Fox

1083
01:07:04.480 --> 01:07:08.039
has been a part of like Fox
has been in it. I'm not saying

1084
01:07:08.039 --> 01:07:12.039
they're gonna be in it forever,
but maybe, but they're really into it.

1085
01:07:12.119 --> 01:07:15.679
So I don't know about Redbird.
I don't know. So I mean,

1086
01:07:15.199 --> 01:07:17.760
you got to prove it to me, because I've always been skeptical,

1087
01:07:19.079 --> 01:07:25.119
not of their track record or the
success they've had. I'd be stupid,

1088
01:07:25.159 --> 01:07:30.480
be foolish to criticize any of that. They you know, Yankees, Liverpool,

1089
01:07:30.480 --> 01:07:31.840
all this stuff. They dire,
great working Lebron James. I know,

1090
01:07:31.920 --> 01:07:34.400
I know, billions of dollars,
right, I get it, But

1091
01:07:34.559 --> 01:07:40.280
I just wonder, like, how
invested are they in this being a forever

1092
01:07:40.440 --> 01:07:45.199
property? How invested are they in
uh like putting in the effort and the

1093
01:07:45.280 --> 01:07:49.320
money and making this like, uh, you weren't going to get to where

1094
01:07:49.320 --> 01:07:55.480
you're not going to get to where
you want to get to without putting investing,

1095
01:07:55.960 --> 01:07:59.719
and they're and putting more money into
it. And then the reason why

1096
01:07:59.760 --> 01:08:02.079
we've in this far with all this
with Fox in a way in a sense

1097
01:08:02.159 --> 01:08:05.920
is because they haven't gone crazy with
spending, which is good, but at

1098
01:08:05.960 --> 01:08:09.519
some point you need to be a
little bit more strategic, and you need

1099
01:08:09.559 --> 01:08:12.519
to swing for the fences, and
they don't want to strike out, which

1100
01:08:12.599 --> 01:08:15.199
is a good thing, right,
You don't want to strike out and go

1101
01:08:15.319 --> 01:08:18.439
under and go in the red.
But I also think like at some point

1102
01:08:18.520 --> 01:08:21.119
they're gonna look at the property and
they're gonna say, Okay, what are

1103
01:08:21.119 --> 01:08:25.600
we are we ever going to be
any more than what we are? And

1104
01:08:25.720 --> 01:08:28.720
so and I think they can be
more than what they are. They just

1105
01:08:28.760 --> 01:08:30.760
have to put in the money.
My opinion is they need to strategy.

1106
01:08:30.800 --> 01:08:36.479
They need to sit down and strategically
allocate their resources in specific areas to grow

1107
01:08:36.560 --> 01:08:42.920
their product and to grow the visibility
of their product. That's the biggest hurdle

1108
01:08:42.960 --> 01:08:45.720
they have. It's not the product
itself, it's actual visibility. There are

1109
01:08:45.840 --> 01:08:49.560
people that were like on social media
going, oh my god, there's a

1110
01:08:49.640 --> 01:08:54.199
UFO championship game going on. You
know, they're like, what then their

1111
01:08:54.239 --> 01:08:56.439
season just start? How as long
is their season? Is it? Three

1112
01:08:56.479 --> 01:09:00.840
weeks? So, I mean there's
those kind of responses towards it. So

1113
01:09:00.079 --> 01:09:04.359
attention is a big getting there.
They're Q rating is not very high,

1114
01:09:04.399 --> 01:09:08.640
Like you know, like amongst us, we think about it, talk about

1115
01:09:08.640 --> 01:09:11.199
it, all the time. Lord
knows how much you've done for these leagues,

1116
01:09:11.439 --> 01:09:14.399
interviewing everybody CFO all this stuff the
last four or five years. So

1117
01:09:15.039 --> 01:09:17.239
there's a lot of lot of people
out there, the mainstream, people outside

1118
01:09:17.239 --> 01:09:19.880
of our bubble, that don't pay
no mind to this league. And then

1119
01:09:19.920 --> 01:09:24.000
until you get to that point,
not gonna be able to reel in all

1120
01:09:24.039 --> 01:09:27.560
of them. So you get to
the point where you get more people to

1121
01:09:27.800 --> 01:09:30.600
sample and more of the mainstream crowd
to watch your games and pay attention to

1122
01:09:30.720 --> 01:09:33.840
games and write about your games.
So I shout out to anybody who covered

1123
01:09:33.880 --> 01:09:38.359
it, like Pro Football Talk,
all these guys that are out that actually

1124
01:09:38.439 --> 01:09:40.960
tried at least a little bit.
You know, it's better than nothing,

1125
01:09:41.039 --> 01:09:43.640
because a lot of these there's a
lot of nothing, trust me, when

1126
01:09:43.640 --> 01:09:46.399
it comes to covering these leagues.
So in terms of the mainstream crowd.

1127
01:09:46.479 --> 01:09:53.000
So anyhow, it was funny as
I was flying out from Saint Louis on

1128
01:09:53.239 --> 01:09:55.920
Monday, I guess I was getting
on my plane and the guy that hosts

1129
01:09:55.920 --> 01:09:59.680
Our Bar Trivia that knows that I
do like Alternative foot you know, like

1130
01:09:59.720 --> 01:10:01.159
he's follows the podcast. It's like, oh yeah, ye oh wow,

1131
01:10:01.199 --> 01:10:04.039
you're up in Canada and Europe and
whatever. He is from Saint Louis and

1132
01:10:04.039 --> 01:10:06.279
we're getting on the plane. He's
like, well, what do you like,

1133
01:10:06.319 --> 01:10:11.399
what are you doing here. I'm
like, it's like you're from Saint

1134
01:10:11.439 --> 01:10:13.760
Louis, like you should And he's
like, oh yeah, yeah, that

1135
01:10:13.880 --> 01:10:15.760
was going on, like you know
you're from, like you live, you

1136
01:10:15.760 --> 01:10:18.039
know, you're you're anyway. I'm
just interested, like, yeah, you

1137
01:10:18.119 --> 01:10:23.039
talking about the Q rate and all
that, anything anything else before we get

1138
01:10:23.039 --> 01:10:27.840
out of here. I mean,
we talked relocation or are are you surprised?

1139
01:10:27.880 --> 01:10:29.960
I mean, I think it's probably
for the best year to kind of

1140
01:10:30.039 --> 01:10:31.199
roll it out anything else you want
to touch on before we get out of

1141
01:10:31.199 --> 01:10:38.079
here. Once you make that commitment
to stay somewhere, then I think you're

1142
01:10:38.119 --> 01:10:43.199
living and dying. You're like living
and dying and maybe the eventual hopefully not

1143
01:10:43.319 --> 01:10:45.640
death of the league. But once
you're like once you come out there and

1144
01:10:45.680 --> 01:10:48.239
say, you know, we're gonna
make Memphis work, We're gonna make Michigan

1145
01:10:48.279 --> 01:10:53.439
work, it's kind of hard to
a year later go we're going to North

1146
01:10:53.479 --> 01:10:57.439
Carolina, We're going on Canton,
We're going or whatever, unless it's an

1147
01:10:57.439 --> 01:11:01.439
expansion thing, because if you were
going to relocate, you'd have to pull

1148
01:11:01.479 --> 01:11:04.520
the plug now and do it.
But I think there's a lot of people

1149
01:11:04.600 --> 01:11:10.079
that on the USFL side and things
that like, you know, only three

1150
01:11:10.159 --> 01:11:15.279
markets made it from the USFL side, you know, and they really they

1151
01:11:15.079 --> 01:11:19.399
they they're they're holding out hope that
Birmingham becomes a smash it and they they're

1152
01:11:19.520 --> 01:11:24.680
confident about Memphis and Michigan. You
know, they really want to see it

1153
01:11:24.720 --> 01:11:27.720
work. It's like if you draft
some quarterback in the first round and you've

1154
01:11:27.760 --> 01:11:30.119
had some struggles in the first two
years and you don't want to give up

1155
01:11:30.119 --> 01:11:31.960
on Sam Darnold yet or whomever.
You know, you want to give it

1156
01:11:31.960 --> 01:11:36.039
a shit. You think that you
see the potential there. So I think

1157
01:11:36.079 --> 01:11:41.279
if they fail in Memphis and Michigan, it's going to be tougher. Like

1158
01:11:41.319 --> 01:11:44.640
a year from now, see will
know that this league has made it.

1159
01:11:44.680 --> 01:11:48.199
If they can get to the point
where they can actually expand legitimately without haphazardly

1160
01:11:48.279 --> 01:11:53.039
relocating teams, it will know things
are looking pretty good. Because that's going

1161
01:11:53.119 --> 01:11:56.960
to send a message to to the
public. Oh wow, they're going to

1162
01:11:57.000 --> 01:12:00.560
ten teams. Oh wow, they're
going to twelve teams. They're not gonna

1163
01:12:00.600 --> 01:12:02.880
do that just for show. They're
gonna do that because hey, we got

1164
01:12:02.920 --> 01:12:06.399
the funding. This is we're gonna
make more money if we do this.

1165
01:12:08.039 --> 01:12:11.000
You know, they're not gonna just
do that because a lot of other leagues

1166
01:12:11.039 --> 01:12:14.600
expanded like crazy. We've seen what's
happening in Crazy Arena League. Let's let's

1167
01:12:14.600 --> 01:12:16.479
come back with like one hundred teams
and then everybody's folding in week two,

1168
01:12:16.520 --> 01:12:20.640
week three. You know, a
bunch of craziness. So a lot of

1169
01:12:20.720 --> 01:12:26.720
leagues make that mistake of expanding just
for show and not being really ready to

1170
01:12:26.760 --> 01:12:29.640
go. So they want to be
ready to go. So I think this

1171
01:12:29.680 --> 01:12:32.159
is gonna be a fascinating I think
the football is gonna be good, the

1172
01:12:32.159 --> 01:12:34.479
product in the field's gonna be good. It's gonna be interesting to see how

1173
01:12:34.520 --> 01:12:38.239
they schedule things. If you're doing
the Friday night deal, I would do

1174
01:12:38.520 --> 01:12:42.239
Defenders games on Friday nights since you
seem to draw a younger crowd there anyway,

1175
01:12:42.279 --> 01:12:45.479
everybody going out Friday night and have
a bunch of beggers, So so

1176
01:12:45.600 --> 01:12:50.159
maybe you can kind of lean into
that aspect and then maybe more of the

1177
01:12:50.199 --> 01:12:55.520
family kind of atmosphere for the weekends. But yeah, they're they're gonna I'm

1178
01:12:55.560 --> 01:12:59.159
gonna judge what they do like we
always do. Read you're a tough critic

1179
01:12:59.640 --> 01:13:02.199
and sometimes you rub people the wrong
way because of that, and I don't

1180
01:13:02.199 --> 01:13:05.399
always agree with you. It's stuff, But we care about this, and

1181
01:13:05.439 --> 01:13:10.520
you've cared about this for a long
time. So we'll see. We'll see

1182
01:13:10.520 --> 01:13:14.039
how this journey goes into twenty twenty
five. I'm looking forward to it.

1183
01:13:14.319 --> 01:13:17.319
I think they should launch after the
super Bowl. That would be my play.

1184
01:13:17.760 --> 01:13:21.880
And that's little TVD right, We're
still lit TVD and I'm digging on

1185
01:13:21.920 --> 01:13:25.840
that, and I've been asking,
I've been annoying people about that. We

1186
01:13:25.880 --> 01:13:29.479
don't know yet, we're still thinking
about it. I think they I think

1187
01:13:29.520 --> 01:13:33.079
it's we're definitely gonna have a different
timeline next year than the March. The

1188
01:13:33.119 --> 01:13:39.279
March they only started in late March
because of the lateness of the merger being

1189
01:13:39.319 --> 01:13:44.760
accepted and launch point all that.
Last thing for me, do you think

1190
01:13:44.920 --> 01:13:48.520
enough juice going into this season where
going into next year without having expansion talk,

1191
01:13:48.560 --> 01:13:53.239
do you think that there's enough there
if they just double down? I

1192
01:13:53.279 --> 01:13:56.000
think so. But like again,
like I said, I think they just

1193
01:13:56.159 --> 01:13:59.880
I think they're gonna need to up
their promotion in marketing to get I think

1194
01:14:00.199 --> 01:14:02.000
got us, you know what I
mean. I think we'll come back and

1195
01:14:02.039 --> 01:14:04.720
we'll be interested in it there.
Maybe there'll be some cool moves and all

1196
01:14:04.760 --> 01:14:09.800
that, but I think you do
need some added hook. So it's unfortunate

1197
01:14:09.920 --> 01:14:14.239
expansions not on the table. I
think the football product would be good.

1198
01:14:14.560 --> 01:14:19.560
It's I just think that I think
it's more outside the bubble where their work

1199
01:14:19.680 --> 01:14:23.479
is. The people that are ignoring
them. How do you get them to

1200
01:14:23.479 --> 01:14:27.439
pay attention so that I think that's
the deal with it. We'll see.

1201
01:14:27.479 --> 01:14:31.359
I think it's a crucial year for
them at the Gate and in terms of

1202
01:14:31.600 --> 01:14:39.359
marketing and promotion and drawing in more
fans on TV and at the Gates.

1203
01:14:40.319 --> 01:14:44.039
Well, Mike, I appreciate it
extended here, Mike, all season here

1204
01:14:44.039 --> 01:14:46.720
with Sports Illustrated now transitioning and we
got the CFL stuff going on, and

1205
01:14:46.800 --> 01:14:49.800
Anthony Miller and everyone else. They're
taking the time. He came on the

1206
01:14:49.800 --> 01:14:53.600
show for the pregame and writing and
all the work he does, and you

1207
01:14:53.640 --> 01:14:58.319
appreciate that. We'll see, I
guess said, I I would give it

1208
01:14:58.399 --> 01:15:01.079
I would give their the league probably
you know, a B plus, right,

1209
01:15:01.119 --> 01:15:03.359
I don't know what would be your
final grade for the season. I

1210
01:15:03.359 --> 01:15:08.439
think there should be a lot of
optimism. I just still hope the words

1211
01:15:08.479 --> 01:15:11.039
now going back into these markets that
you you know, go along with that.

1212
01:15:11.039 --> 01:15:13.159
I guess what would be your final
rating for the league for this?

1213
01:15:13.399 --> 01:15:16.399
Yeah, grade them on a curve, and then there's different grades for different

1214
01:15:16.439 --> 01:15:19.600
areas. But I think B plus
is fair, maybe a minus, you

1215
01:15:19.600 --> 01:15:23.720
know, I'm like, like before
the season started, there was a modest

1216
01:15:23.760 --> 01:15:27.479
expectations for them at tenant twice because
of the timeline they had. They we

1217
01:15:27.560 --> 01:15:30.479
knew their ratings were going to go
up. So and they did more games.

1218
01:15:30.520 --> 01:15:33.439
You have on broadcast network television,
the more eyeballs you get. It's

1219
01:15:33.479 --> 01:15:38.760
as simple as that. And then
so it's if you're on FX or ESPN

1220
01:15:38.760 --> 01:15:41.399
two, you're not going to draw
a million viewers. I'm sorry, it

1221
01:15:41.520 --> 01:15:45.880
have to be a really special event. So so anyhow, so I would

1222
01:15:45.960 --> 01:15:48.640
yeah, I think B plus is
fair. Sure, Well, here we

1223
01:15:48.720 --> 01:15:51.680
go, like I said, like
and subscribe, I'll play the outr here,

1224
01:15:51.720 --> 01:15:56.159
we'll get it here, full mic
episode. I appreciate it. We'll

1225
01:15:56.159 --> 01:15:58.960
see like I say that Jason,
I'll be back. We'll figure out I

1226
01:15:59.000 --> 01:16:00.760
think Monday for to see if i'll
recap, and then we'll figure out that

1227
01:16:00.840 --> 01:16:03.319
what we got going on here coming
up in the future. We'll see you

1228
01:16:03.319 --> 01:16:11.479
guys next h m hm

