WEBVTT

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Deborah, with her thirty years of
being an entrepreneur and creating over seven companies,

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knows exactly what it means to accept
the mission. When you make that

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decision, when you accept the mission
to become a solopreneur, to take yourself

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and your talents to market, then
you embrace a life of not only unlimited

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possibilities, but also the unknown.
It's an elixir of fear and bravery that

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only someone who's taken the leap really
understands. On our show, deb digs

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deep with her guests to highlight what
you the listener wants to know the stories,

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the whys, and the hows to
navigate the journey to success. Get

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ready to hear from some of the
most incredible mission takers from Generation Z to

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boomers. So sit up, perk
up, and get ready to be blown

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away. Now here is your host, Deborah Drummond. Hello and welcome back

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to Mission Accepted Podcast. You know
why you're here. You know why you're

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here because you love and enjoy listening
to people talk about they're a crazy story

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of how they decided to take the
mission. You yourself might be on a

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mission or you're thinking about doing it, and you're like, that's going to

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make me jump in. That sounds
like a lot of fun. But the

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cool thing about people that take on
the mission is they continue to take on

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the mission, and as they stay
dedicated to their passion, it might turn,

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it might change twists all of a
sudden. One book changes their life,

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one handshake changes their life. I
always say, for us, it's

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like the one thousand handshakes to that
one handshake. It's like, Carrie,

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how did you get it? How
do you you know? How did you

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get to have a radio show that
has that kind of exposure. You're like,

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oh, the second day of business, No, it was, you

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know, there's I'm sure there's a
bit of a process that we want to

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hear about today. So no matter
what business you're in or what project you're

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in, profit, nonprofit, and
maybe you're just here to have some fun

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and listen to some really cool people
that are doing some cool things, because

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there's nothing wrong with that either.
So welcome to the show. Thank you

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for being incredible listeners and viewers.
I you are very active. I talk

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to other people in the podcast world
and they're like, I don't have my

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guests that reach out to me or
not guests, but listeners that reach out

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and we know just from our analytics
all around the world where you're sharing it.

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So we so appreciate that. All
right, you are going to be

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let's see, I always give you
little names, right, so today you

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are you are let me see,
you are a creative audience. Today you

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are going to walk away from this
interview that I have with the Carrie Hansen,

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the Carrie Handser, the founder and
director from Underground Radio. Doesn't sound

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enticing, Ooh I want to be
on an underground radio. You're gonna walk

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away very creative. So Carrie,
welcome to mission accepted. Thank you so

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much dev for having me today.
I'm so excited to share all of my

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golden nuggets with our audience, maybe
dig into a little bit of information,

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give them some knowledge behind the scenes. Who knows, Yeah, hey,

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it's the Oh I know my audience
is behind the scenes. Today you get

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to see behind the scenes because in
the world of media, right, let's

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talk about it. You're in media. I'm in media. When you're in

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media, you see in front of
the curtain and what we both know.

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So me and Carrie play together in
many behind the curtains in the two sixty

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two book and the summits. I've
been on her radio show. Ocean's been

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on her radio show, and we
talk media and we talk exposure all the

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time. And one of the things
that people aren't supposed to see is what

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happens behind the curtain, right,
That's why it's called behind the curtain.

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But there's all sorts of things that
make the front of the curtain, the

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stage go well, the show go
well, the piece of media and people

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come on for exposure. What makes
the numbers go higher, And that's why

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there's people that are experts and what
they do behind the scene and how you

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collaborate that. So, you know, media can be so many different mediums.

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And I just announced you from underground
radio, that's obviously your main form

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of play. What made you decide
to pick radio? How did that happen

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for you in your life? How
did that happen? Well, actually it

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was a really interesting story because I
my main job was just cleaning you know,

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I was doing a day job cleaning
away and my hours were getting cut

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back. So I actually applied to
another radio station just like it was just

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a fun job. So Masterclass Radio
is like a college station based out of

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Calgary, Alberta, and I,
you know, was going there doing some

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hosting, interviewing people kind of on
the weekends. I loved it, just

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loved it. Loved it so much
that I had so many ideas to bring

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to the owner. And unfortunately,
when so the owner was going under Bell

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Media. So sometimes when you're under
the broadcast spectrum of being under an umbrella

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that's higher up, you're only allowed
to do certain things within that spectrum.

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So I'm a very creative person.
I love thinking outside of the box.

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I have so many ideas, and
as I brought them to him, he's

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like, well, kind of shut
me down, and know what, we

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can't do this, can't do that. And so some people were like,

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you know, why don't you just
start your own podcast, you know,

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do your own thing, And I
was thinking about it, and then yeah,

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after probably about nine months or so, then theah ideas kind of came

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into place, and then it was
born basically in twenty nineteen of December,

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and then we had Radio Seed,
but there was too many Radio c's and

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then we had to rebrand it,
so it became Underground Radio See and that

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in itself was pretty much you know, all things underground, underground businesses,

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underground musicians, underground events, things
like that that aren't in the mainstream media.

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So that's one of the greatest ideas
I think ever out there. So

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it's interesting. So you you went
tovolunteer and you just fell in love with

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what they did at this station and
you were that's I mean, you know,

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that's so interesting. And then a
lot of times when people get shut

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down, they shut down, but
you didn't shut down. You just you

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had a great understanding that it wasn't
about you. They weren't picking on you.

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They were within confines and they couldn't
make the decisions. And so and

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I love that when people start feeding
back. I was just talking to a

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woman who everyone in her life was
telling her she should be a counselor when

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she was younger, and so,
you know, sometimes it's obvious to other

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people, right, and she's she's
been an incredible counselor for decades. But

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and then to have the gumption and
I did you say it was nine months

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that you It was about yeah,
about nine months, and actually was a

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paid position. It actually wasn't volunteer, so but it was just very part

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time. Only a couple hours on
the weekend, and I just wanted more

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because I just that's what I craved
and was more, and I just couldn't

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get that out of it. So
yeah, yeah, it was about nine

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months. You know. It was
kind of almost like the birth of a

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child in a way. So it's
kind of cool. That's awesome, that's

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awesome. So you're in radio,
and I know me and you have had

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lots of off show conversations because we
chat and we talk, and one of

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the things that I was on your
show, it was, oh, it's

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It's not surprising to me because I'm
in media, but I think it's surprising

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to people to hear that radio still
has the number of impact because unless you're

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really active in radio or listening to
streaming radio or all of that, sometimes

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people don't realize that it still has
an impact. I think they think sometimes

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that podcasts and you know, streaming
TV have overshadowed radio. But that's not

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really true. That's not really true. Being on your yeah, I mean,

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and the one thing I absolutely love
about your show is it's live,

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like you're there and it is streaming
live. So tell us some of the

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tell us some of the great stuff. Why someone should consider radio in terms

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of their exposure model. Okay,
well I had to. I didn't really

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had to dig too deep into this, but I was like, you know,

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the greatest thing about radio nowadays,
because we do have the streaming services,

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is that you can combine these.
So Deb's platform and my platform,

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you know, we can go live
on all those platforms during a radio show,

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which is great because the radio show
is streamed through a local radio station

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here in Alberta, so it's Jess
FM. So it's not my platform,

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but it's actually a friend of a
friend's platform. And we got introduced and

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he's like, hey, you know, Jesse was the owner. He's come

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on, let's do some shows.
And so he takes that streaming link and

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he streams it out pretty much all
over the world. So we have that

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benefit of using his radio station to
be able to take all these streaming links

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and go out and we're talking LinkedIn, Roku, We're through the NCG television

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network in Italy, like across the
world, which is super cool. Deb

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can tap in, I can tap
in. We can go through Facebook,

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Instagram, like you name it.
So back in the day of mainstream radio,

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there wasn't you know, the reach
that we have today with all the

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streaming platforms, so within an hour, you know, we can reach you

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know, over one hundred thousand people, like just like that. And then

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back in the day, you know, it was just like the small town

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one hundred people. And you know, so it's come a long way,

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and you know, five hundred years, I would say, for sure.

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But I love that and I just
love that it's instant, it's now,

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and the live makes it so fun
because you I mean, you can go

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back and edit and take all the
bloopers. I just love the bloopers,

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and I just love being authentic and
it's braw and it's just so fun.

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Just love it. Well, that's
one of the things that we have in

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common is that on our show,
even here on the show, we don't

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we don't edit. Bloopers are great. I think some of the best gem

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drops that happens is when people go
you can see like they've they've just gone

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off what it is they were going
to say or how they were going to

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say it, and you get this
incredible I used to it used to be

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like that when I used to go
listen to my teacher. Right, so

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when I was studying aer Beta and
health, and she'd go off in these

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really beautiful stories and in there was
just wealth of knowledge. And I love

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the fact that, like I said, that it's live and you can serve.

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And the cool thing is that just
opening people's ideas up to what they

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can do. You know, what
they can do in terms of being tapped

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into someone who has a radio show. So you can have a show that's

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streaming on someone else's network. You
don't have to own the whole party or

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play the whole party. You can
take your creative piece and take it there.

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Just like so now you've got the
one hundred thousand audience and you know,

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instead of me doing one hundred thousand
Facebook lives or twenty thousand Facebook lives

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or you know what I mean,
how many people you have on your live

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you're able to go in and tap
on something live. And the nice thing

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about live is I really feel like
it has its own sense of deady occasion.

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Like people that are attached to your
show, they know to dial in

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right because it's live. It's live, and there's a certain it's like going

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to the concert versus listening to the
album or you know, streaming streaming,

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you know, your favorite band and
you go and you see it live.

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It's such a different vibe. Hey, it's so different. And just not

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only that, but you know,
some people were kind of like, well,

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what's difference podcast radio? A lot
of podcasts are pretty much the same

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topic over and over again. You
know, they have a certain thing that

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they like to talk about. Well, for my shows, you know,

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one thing I love about it,
and I think why people tune in is

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because there's always a different guest every
single week, and even if it's a

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returning guest, chances are the topics
aren't necessarily the same, so we can

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go off topic and then a lot
of times we'll start you know, the

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show going into say their book,
or they want to talk about their album,

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or they want to talk about whatever
it is that they actually wanted to

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come on, and the whole table's
turned by the end of the show and

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it ends up being, you know, some thing going on in the world,

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or it could just be one of
their favorite charities, or like bloopers

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happen and we just laugh and it's
just you know whatever, or they just

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want to talk about something that's deep
in their heart and it comes out perhaps

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it's just how they even got into
the industry that they're in, or how

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they switched industries. It's really cool
and it's just like I said, it's

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fun, authentic, and it's it's
you never know. So I think that

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brings the audience in going Okay,
who's going to be this week? They

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get the tidbit of you know who's
going to be on through the posters,

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right, But you know, I
don't like to share too much on a

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bio posting it because I don't like
to give away the whole show. I

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mean, that's defeat, its a
purpose. But yeah, but it's fun,

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like you just never know. You're
like, Okay, this might be

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a person that they've always wanted to
see live, but they get to see

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really who that person is instead of
you know, like you said, it

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could be you know, you're seeing
your favorite person live in concert and versus

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hearing their music over the radio.
You see the difference. But then this

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is talking to that person you know
why they created the music or you know,

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just the in depth stuff, which
is you can't beat that. Really.

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Yeah, it's rich, it's rich. It allows you again kind of

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like that backstage pass. So look
for people that are using you know,

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a lot of times people use our
medium and your medium as well to get

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out their message about their business or
their project or nonprofit or album or what

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you were talking about. There those
people that are looking at doing radio or

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have done radio, how can they
maximize their results? Like what can they

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do pre or posts or how can
they really maximize results to get a super

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high exposure rate from doing a show? Right? So I talked about you

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know how we do some posting before
the shows. So it's good that you

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know, whoever is interviewing you get
some information prior to the show. I

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myself like to get a bio pictures. It's like an ePK basically an electronic

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press kit, if you will,
so it gets all the information of the

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person. I like to make a
little post about who they are. Generally

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share it, you know, within
a few days of the show. I

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do suggest that will maximize some numbers, is that the guests themselves share that

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post out. They can even do
it beforehand. You know, they could

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do their own little real a little
live saying hey, I'm gonna be on

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deb show within a week, or
I'm gonna be on Carrie Show in a

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week. You guys tune in,
get your audience engaged, share that out

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when the shows pop up, you
know, be active, you know,

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right before, be like, yeah, I'm going to be on this evening.

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Tune in, tune in, share
on stories, share reels, share

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posts, and I'm talking all single
platforms as many as you can. You

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know, if you're on LinkedIn,
you know all the socials basically, you

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know, there's so many alignable There's
you know, Instagram, there's Facebook,

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and people have personal Facebook and their
business facebooks. Do them all and during

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the show if you can, or
just prior to share the show pages out

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to or like the links to tune
in to your friends, family, those

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who are interested, your fans,
get them all in there. They can

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comment during the show, just like
have fun with it, because that's what

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it's all about. Then after take
those links and again share them out as

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much as you can, create reels
with them. Take everyone, I must

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say, take everyone, friends,
family, relatives. Again. You know,

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if you're collaborating with someone, if
you have partners, share it out

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because then that way everyone gets that
exposure and then those numbers go up.

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So I did a show a couple
of weeks ago, and I look back

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and it was funny because it was
within twenty four hours we got eight thousand

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people that viewed the show, and
then now we're eight point two. And

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again it was only just a couple
weeks ago. Actually, no, it

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was last week. So just within
a week it's gone out two thousand and

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it was like eight thousand overnight,
so and that was just the Facebook video.

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So that goes to show you know, the person that I was doing

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the show with had a lot of
connections. And then you just share it,

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keep going, keep going, So
that's the best way. Also come

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back on the show as well,
do a follow up and have some fun

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with it, and then also get
you know, friends of friends to come

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on and they can say, hey, I was on carry show. That

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bumps up the views as well because
they go back and they watch your stuff

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too. It's pretty cool and it
can be very fast, which is one

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of the best results you can get. And I think all of this is

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super important because we know I talk
to people about like literally doing like if

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you're going to invest in your show, invest here, invest their time and

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or money. And I'm and I
am of the thought not that people can't

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do shows that don't cost a lot. But if you are on shows that

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have a marketing budget, then the
results are so much higher. You just

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talked about that, So don't be
afraid to invest in your marketing right.

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It's no different than anything else because
that also gives the person who's doing the

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marketing the funds to be able to
do exactly what you want and help get

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you out there. But no matter
how much I pay, and there's some

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places that I pay considerably for marketing
right, one of them is the Emmys.

255
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You know we're going to be at
the Emmys. Now, let me

256
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tell you it's a pay to play. But how much exposure am I going

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to take on myself? Same as
with your show, Letting everyone in the

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group know it, letting all the
authors know, like we're going to be

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on there, We're going to be
on there. It's so important no matter

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what that you take, you know
that you're going to do a great job.

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You've hit eight thousand. But I
think a lot of times people don't

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pay much attention to pre and post, and if they kind of grab the

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pre I'm going to be on,
I'm going to be on, I'm going

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to be on, and then somehow
there's something about being on sending it out

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and it kind of drops. So
I think it's important if people take the

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marketing that they're doing the show with
you and bring it into their marketing plan.

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Right, there's so many things that
they can do. People want to

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see them now, and they want
to see them three months from now.

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I mean using the same interview three
months from now is absolutely fine. And

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yeah, just putting it in places
like their websites if they have a media

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page, and if they don't,
they should have one. Yeah, and

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even texting, you know, it's
really interesting. So as a friend of

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many as like you, sometimes I'll
see my friends they'll post. I mean

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sometimes, look, we can't we
can't expect that people are on social all

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the time. Right, I'm super
busy with the project right now. I

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haven't been on there for a few
days, five days, And then my

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friends like, oh, hey,
I was on this, and I'm like,

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why didn't you tell me? Sometimes
we're so absorbed with telling the world

279
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we forget to tell our supportive inner
circle. And I say, like,

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just text me, if you text, if you want me on somewhere,

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just text me. Don't assume I'm
watching your social don't assume I'm on your

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Facebook unless you're sending me out an
email. Even if you're sending out an

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email newsletter, which is super important, just send me a personal text which

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tells me you want my butt on
that show, you want me to listen

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or dial in. Right. I
think sometimes we forget about the inner circle

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we have in our life. Yeah, exactly, that's a good point.

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Excuse me, because I think sometimes, like you said, you know,

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we assume our friends and family are
on social media. They're going to be

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like, oh, you know,
unless they like your post and they see

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it, and you know, one
hundred percent they comment congratulations you're on a

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show. Oftentimes, like you said, they could be busy doing their own

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thing and they miss it. So
yeah, by all means, buck your

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friends, it's great, you know, yeah, let them know. I

294
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mean, I think the assuming is
a really big piece. I think the

295
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assuming is a really big piece.
And most people don't even understand that.

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You're luck you have ten percent of
your Facebook friends even see your stuff,

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never to stop and open and read
it like that's you know, and one

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person can make a huge difference.
Like, yeah, but tell a person

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friend that you know that I'll tell
everybody. Yeah, And I was gonna

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say, don't trust the algorithm because
you know, if you're liking so many

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pictures of somebody else, like,
it'll just automatically go to them and you'll

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miss over Like I miss probably a
thousand people a day and I don't see

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their posts at all, and I'm
just like, I'm sorry, I didn't

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see it. So yeah, bug
people. It's great people and they feel

305
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special too. I think, Yeah, what do you think stops people from

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going onto radio show, a podcast
or TV or you know something where there

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do you what do you think stops
people from doing some of this media marketing?

308
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Well? I think, first of
all, could be cost. If

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you actually talk to somebody about the
cost, there's probably a certain way to

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get a discount, or you know, a friend of a friend referral fees,

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things like that. Don't be afraid
to ask. By all means,

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sometimes we under stand, you know, the inflation happens your budget. You

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know, I like to work with
people's budgets. I believe I've been in

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a tight spot and I understand it's
not easy for everyone. So budgeting it

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out is one thing. Know again, the value of it, You know

316
00:21:15.759 --> 00:21:21.000
what you're getting out there. There's
major media outlets that charge sixty thousand dollars

317
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for a slot, so you want
to look for something a little bit cheaper.

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Do that. I also think what
stops people is that they don't know

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enough information right. They're a little
bit ignorant about how to get on board,

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how to share things out. They
may be afraid to even talk in

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person. So sometimes I would suggest, you know, you can pre record.

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Yes, my shows are all live, but I do have the power

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to also be able to take a
pre recording and put that put it out

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there as well on the same slot, so it is possible. I just

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prefer live. But some people have
kind of a stage fright and I guess

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that. But again, ask don't
be afraid to ask. It's very hard,

327
00:22:03.599 --> 00:22:06.759
or ask a front of a friend
to ask for you. By all

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means. Another thing is yeah,
just they don't have the knowledge of what

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media can do for them until they
realize, like, you know, how

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big it actually can be where the
reaches they they again just think, okay,

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well they want to go to a
major media outlet because they think that's

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be all and end all, and
yeah, they just don't do the research.

333
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So do your research and have fun
with it. Yeah. I think

334
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that's just being afraid too. Yeah, what do you think, deb do

335
00:22:33.599 --> 00:22:37.880
you think there's another I don't know. Oh, I absolutely, I'm on

336
00:22:37.920 --> 00:22:41.880
board with you. I think we
can talk about that same assumption. Right.

337
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So, you know you just talked
about one hundred thousand and people that

338
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are looking at things from a budget
standpoint automatically go I can't afford that.

339
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Or yeah, we're like, oh, Carrie's in our book and we've hit

340
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you know, two hundred million media
impressions and people here two hundred million and

341
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they say that's out of budget.
Or I'm not ready. I'm not ready.

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I'm not ready. If I haven't
heard this a million times, I'm

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like, I need to get ready
to be on your show. You're like,

344
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you didn't brush your teeth into your
hair today, Like, what do

345
00:23:07.359 --> 00:23:10.000
you mean you need to get ready? You know what I mean? And

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what they're talking about is I need
to get my business ready for that kind

347
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of influx. And so I think
it's really important information to know that by

348
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nature, turning on one show doesn't
mean you're going to get one hundred thousand

349
00:23:22.240 --> 00:23:23.720
calls. It means you're going to
start to peak the interest. It means

350
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you're going to start to bridge people. It means that people are going to

351
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start to hear about you and see
about you, and it's going to save

352
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you a lot of time being doing
you know, one hundred thousand Facebook lives

353
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or what have you or Facebook lives
are going to be more intentional saying that

354
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you're going to be on a show. And I don't think people really realize

355
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the power of media badges and credentials. And so when you start to talk

356
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about being on radio, look they
need to call you. They need to

357
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call us and have a conversation and
find out all that information and see what

358
00:23:52.720 --> 00:23:57.119
that with that dollar is going to
get them as well as you don't need

359
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to do it in a way of
this is something I'm looking at next year,

360
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which you can right so that you
have that understanding and do that yearly

361
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budget. But it's never too early, I guess, is my, my,

362
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my, you know you're out there, is it's not too early to

363
00:24:11.000 --> 00:24:15.400
call even if it is next year, so that if there is things you

364
00:24:15.400 --> 00:24:18.079
need to do to get ready,
either there's a program coming or you know,

365
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for people like us like I got
to get on your show next week,

366
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And I'm like why, They're like, we're launching a book the week

367
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after. I'm like, we book
five weeks out, so we would have

368
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to literally switch a show around,
do you know what I mean? So

369
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that kind of information. But the
other thing is how easy it is.

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I don't think people realize how easy. Like we're having a conversation right here,

371
00:24:37.799 --> 00:24:40.240
right now. You know, you're
in your friend's kitchen, I'm in

372
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my you know, I'm in my
office and we're comfortable and we're casual,

373
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and we're having a conversation. And
that I know. Both you and I

374
00:24:47.880 --> 00:24:52.599
do pre show coaching. So sometimes
people are nervous and what makes them nervous

375
00:24:52.599 --> 00:24:56.279
and we give them Then we'll give
them questions or they give us the questions

376
00:24:56.319 --> 00:25:00.440
to ask that they they would know
if they were standing there shaking in their

377
00:25:00.480 --> 00:25:03.839
boots, like they know the answer
to those questions. So there's all sorts

378
00:25:03.839 --> 00:25:07.640
of backstage you know, I don't
want to say tricks and tips, but

379
00:25:07.680 --> 00:25:14.240
there's all backstage strategies for making you
look like the star comfortable knowing, and

380
00:25:14.319 --> 00:25:18.279
I'm I think it's really important for
people to understand they don't have to be

381
00:25:18.359 --> 00:25:26.160
at certain barometers or certain incomes to
play. These are really great, great

382
00:25:26.200 --> 00:25:30.920
things to do that are not the
big, the big house stuff exactly.

383
00:25:30.000 --> 00:25:33.640
Yeah, but they can market it
that way. Like you take something like,

384
00:25:34.279 --> 00:25:37.200
I know, at your show costs, it's incredibly reasonable. You take

385
00:25:37.240 --> 00:25:41.920
something like your show and you bring
it into your social media bandwidth or your

386
00:25:42.039 --> 00:25:47.160
Instagram or you know, not your
Instagram, your emails or whatever you're doing.

387
00:25:47.599 --> 00:25:52.000
It just brings the value of it
up, you know. Yeah,

388
00:25:52.039 --> 00:25:55.720
going back to when you said,
you know, preparing for a show as

389
00:25:55.759 --> 00:26:00.319
well, it does. It's really
custom to my guests most of the time

390
00:26:00.400 --> 00:26:06.079
though, I'm very much off paper, off script because that way it does

391
00:26:06.279 --> 00:26:10.240
become an authentic type of a conversation. I will, you know, introduce

392
00:26:10.279 --> 00:26:12.640
a guest and be like, okay, you know why they are there for

393
00:26:12.720 --> 00:26:17.079
that show, what they want to, you know, tell their audience.

394
00:26:17.160 --> 00:26:22.920
But I find having just a comfortable
conversation makes everyone just they do they feel

395
00:26:22.920 --> 00:26:26.200
a little bit more at home.
I've had almost every single guest after just

396
00:26:26.240 --> 00:26:30.240
say, you know, thank you. I felt so comfortable talking with you.

397
00:26:30.319 --> 00:26:34.279
And it's also just someone that will
listen as well. That's kind of

398
00:26:34.279 --> 00:26:38.960
what you want to have is somebody
that's comfortable, they're willing to listen,

399
00:26:40.000 --> 00:26:44.599
they're willing to give you that time. If you go to again, the

400
00:26:44.680 --> 00:26:48.799
major media outlets, it's very business
ye, so they're going to be like

401
00:26:48.880 --> 00:26:52.920
why are you here, They'll give
you their questions, and it's in and

402
00:26:52.960 --> 00:26:56.440
out, you know, not even
your three to five business days. It's

403
00:26:56.440 --> 00:27:00.079
three to five minutes and you're in
and out, you know. So you

404
00:27:00.200 --> 00:27:06.000
have to be extremely prepared for those
times, and it will be completely scripted.

405
00:27:06.160 --> 00:27:10.960
So not only that, but you
know, if you're going into a

406
00:27:11.000 --> 00:27:15.200
major media with a commercial, it's
got to be prepared. It's got to

407
00:27:15.279 --> 00:27:18.720
be right then and there. Thirty
second commercials again, they're going to cost

408
00:27:18.799 --> 00:27:22.400
you a lot of money, so
don't be afraid to ask. Like I've

409
00:27:22.400 --> 00:27:26.279
got a sponsor who has a commercial
and every so often, you know,

410
00:27:26.359 --> 00:27:30.359
if he's like, hey, can
you just post that up? You know,

411
00:27:30.400 --> 00:27:33.319
because he's a sponsor, he gets
special privileges and their sponsor packages,

412
00:27:33.440 --> 00:27:38.240
so ask about that as well.
They get extra stuff. So if they

413
00:27:38.319 --> 00:27:41.880
wanted you know, their commercial out
there a couple times a month, they

414
00:27:41.880 --> 00:27:45.240
get it. If they want it
every day, they get it. And

415
00:27:45.319 --> 00:27:49.400
again like you're going to be,
you know, paying so much more under

416
00:27:49.400 --> 00:27:55.599
those major media outlets, for sure. But just ask asking us orderful opens

417
00:27:55.680 --> 00:28:00.519
up so many opportunities and don't just
don't be afraid. Yeah, I love

418
00:28:00.519 --> 00:28:03.920
that. I think we could call
this just ask. But it's interesting because

419
00:28:03.400 --> 00:28:07.839
people don't know, and we've had
people that are like, I will never

420
00:28:07.880 --> 00:28:11.559
go on stage, never, never, never? Do you have sponsorship?

421
00:28:11.640 --> 00:28:15.480
Can I still get my name on
there? Can I still get mentioned on

422
00:28:15.519 --> 00:28:18.200
the summits? Can I still?
They're not going to get on stage no

423
00:28:18.240 --> 00:28:21.039
matter what, So that's fine,
but they want the results. And I

424
00:28:21.039 --> 00:28:23.400
think you just brought up a really
good point is in terms of having your

425
00:28:23.480 --> 00:28:29.000
name and being a sponsor, you
can sponsor shows, you can sponsor segments,

426
00:28:29.079 --> 00:28:32.319
you can sponsor commercials, you can
do all sorts of things to have

427
00:28:32.359 --> 00:28:36.039
that media exposure. So I know
we're going to be wrapping up soon,

428
00:28:36.200 --> 00:28:40.079
and I'm loving this conversation because I
think what it does is makes media a

429
00:28:40.119 --> 00:28:42.079
normal word. Do you know what
I mean? It's like and it has

430
00:28:42.119 --> 00:28:48.200
a high level accessibility. And here's
the interesting thing. When people do media,

431
00:28:48.279 --> 00:28:49.680
you need to market the media.
We've just told you to market your

432
00:28:49.720 --> 00:28:55.480
media. What about you. Have
you ever had an experience where you've you've

433
00:28:55.519 --> 00:29:00.559
had your own you know, I
don't know something cool that's happened by doing

434
00:29:00.599 --> 00:29:03.559
something in media, or you've had
a fun experience, or there's a cool

435
00:29:03.599 --> 00:29:07.960
story or something that happened for your
business or your project or yourself personally,

436
00:29:08.160 --> 00:29:14.160
Like, do you have anything fun
to share? Oh? The greatest thing

437
00:29:14.200 --> 00:29:18.400
I remember is I've been doing I
haven't been doing it recently, but I

438
00:29:18.440 --> 00:29:23.599
was doing a Tuesday show called Culture
Connection with another host. He's down in

439
00:29:23.640 --> 00:29:29.039
the States and I'm of course in
Canada. So that's why it was a

440
00:29:29.119 --> 00:29:34.599
cross reference of cultures and how they
differ in things. So we're doing that

441
00:29:34.720 --> 00:29:38.440
every Tuesday nights. And I remember
it was I think our season three,

442
00:29:38.839 --> 00:29:44.720
and we've decided to have on some
virtual concerts because we thought, you know,

443
00:29:44.759 --> 00:29:48.279
it's fun just to interview, but
it's also fun to have people on

444
00:29:48.400 --> 00:29:51.720
to perform their music as well.
And yes, I do that on Connected

445
00:29:51.839 --> 00:29:55.000
with Carry as well for my shows, so you can do that there.

446
00:29:55.319 --> 00:30:00.400
But this was this stood out because
we had two very well known artists from

447
00:30:00.440 --> 00:30:07.920
Canada, specifically in Alberta, come
out and they performed and it was just

448
00:30:07.000 --> 00:30:11.319
so incredible. But our numbers were
way over half a million that tuned in,

449
00:30:11.839 --> 00:30:15.720
and it was just like one of
those milestones that stood out. And

450
00:30:17.000 --> 00:30:21.960
we don't know during the shows who's
tuning in and how many because that's marked

451
00:30:21.960 --> 00:30:25.799
by the radio station, like,
we don't know till after. And then

452
00:30:25.960 --> 00:30:29.880
he showed us, you know,
the little monitor where they keep track of

453
00:30:29.920 --> 00:30:33.599
how many people, and I was
just I was just floored. And you

454
00:30:33.599 --> 00:30:37.319
know, but I did see beforehand
how they were, you know, sharing

455
00:30:37.400 --> 00:30:41.160
it out there and getting people to
tune in and get their fans engaged.

456
00:30:41.319 --> 00:30:47.279
So it wasn't really us, it
was the whole team that had worked together.

457
00:30:47.440 --> 00:30:49.519
But it was just it was incredible
and it was like, wow,

458
00:30:49.720 --> 00:30:53.400
you know, there's power. There's
definitely a lot of power in media for

459
00:30:53.480 --> 00:30:57.000
sure, and it was so fun. Oh my goodness. Well that makes

460
00:30:57.000 --> 00:31:00.359
it fun, right, It makes
it fun for you, It makes fun

461
00:31:00.440 --> 00:31:04.000
for everyone who's involved, and everyone
likes to have, you know, a

462
00:31:04.039 --> 00:31:10.359
great have success. And actually I
think it even drives the mission even more,

463
00:31:10.440 --> 00:31:11.440
right. I mean, I know
that you're very mission based where Mari

464
00:31:11.599 --> 00:31:15.759
Vision base, and honestly most media
people are. When you're talking they're really

465
00:31:15.759 --> 00:31:19.839
their mission is to support you.
They are willing to take a back seat.

466
00:31:21.000 --> 00:31:23.920
They're backstage and pushing you out on
the stage and being the vehicle that

467
00:31:25.000 --> 00:31:27.559
allows you to go there and shine
so you can activate what it is that

468
00:31:27.640 --> 00:31:32.680
you want and have the you know, honestly, the ROI like, I

469
00:31:32.720 --> 00:31:38.519
think the accessible accessibility to media has
brought so much money into people's businesses because

470
00:31:38.880 --> 00:31:42.079
they have the power for not a
large budget, like you said, and

471
00:31:42.079 --> 00:31:45.279
we know those thirty seconds and I've
been on radio shows where you know,

472
00:31:45.319 --> 00:31:48.519
it's pretty tight, like you're there
and you're off, and you're this,

473
00:31:48.640 --> 00:31:52.200
and this is that and this is
how it is. But the just the

474
00:31:52.279 --> 00:31:55.400
exposure model that it offers and to
have an RO, I mean, I

475
00:31:55.400 --> 00:32:00.759
would imagine those musicians would have been
just super thrilled right through like what an

476
00:32:00.799 --> 00:32:05.559
hour of their time and some posting
and they had happened. Really, but

477
00:32:05.599 --> 00:32:08.640
it doesn't It really doesn't take long
to post, like you kind of get

478
00:32:08.640 --> 00:32:13.200
into a rhythm of it. But
really, I mean, just take literally

479
00:32:13.279 --> 00:32:16.440
ten minutes of your day to post
all across everywhere, like I said,

480
00:32:16.559 --> 00:32:22.559
stories and put on your LinkedIn and
your Instagram, Facebook everywhere and just share

481
00:32:22.559 --> 00:32:24.599
it up into little groups and things
too. Don't forget groups. I always

482
00:32:24.680 --> 00:32:28.960
kind of forget there's a little like
you know, music groups or things like

483
00:32:28.960 --> 00:32:32.680
that because they're all over the world
too, or maybe it's a Canada based

484
00:32:32.720 --> 00:32:37.359
one. Wherever you are, just
share it out because who knows they might

485
00:32:37.400 --> 00:32:39.599
want to come on to or they
might want to perform with you. Like,

486
00:32:39.640 --> 00:32:45.000
there's so many opportunities. It just
doesn't like end there. It goes

487
00:32:45.000 --> 00:32:50.920
and branches off to collaborations, to
being in books, to being in albums

488
00:32:51.000 --> 00:32:53.839
to whatever, Like it just doesn't
stop. It's it's so amazing what it

489
00:32:53.839 --> 00:32:59.920
brings. Yeah, it's a creative
pathway for sure. Like it really is

490
00:33:00.119 --> 00:33:04.680
is a creative pathway because by nature, people in media have a they see

491
00:33:04.680 --> 00:33:07.039
things in a bigger scope and it
is a very creative experience. I mean

492
00:33:07.079 --> 00:33:09.839
I always say I get to right, like, you know, I don't

493
00:33:10.039 --> 00:33:12.559
People like what do you go to
do today? And I'm like, well,

494
00:33:12.599 --> 00:33:15.960
I don't got to do anything,
but I get to interview super cool

495
00:33:15.960 --> 00:33:20.240
people or I get to so it's
a whole different way of being. Okay,

496
00:33:20.359 --> 00:33:22.119
I have one final question. We're
gonna wrap it up, but before

497
00:33:22.119 --> 00:33:27.240
we do, Can you please tell
our listeners and they know what's in the

498
00:33:27.240 --> 00:33:30.759
show notes and cool groovy and all
that stuff, and we know now we're

499
00:33:30.759 --> 00:33:34.240
going to be all over your media. We're gonna put our money, We're

500
00:33:34.240 --> 00:33:36.720
remoute this. We're gonna do the
same thing with the show we always do.

501
00:33:36.839 --> 00:33:42.000
But where can people reach you?
Okay? So Facebook, Underground Radio

502
00:33:42.039 --> 00:33:47.519
see excuse me for my personal Facebook
is just Carrie Hanson. With my personal

503
00:33:47.519 --> 00:33:52.599
one, it's friend as friends of
friends. So if you know someone who

504
00:33:52.079 --> 00:33:55.680
is a friend of mine, then
chances are you'll get added. I don't

505
00:33:55.720 --> 00:34:04.200
really take strangers that way. Email
me RADIOC dot contact at gmail dot com

506
00:34:04.519 --> 00:34:10.719
can reach me there. Also my
Instagram is Underground Underscore Radio Underscore c as

507
00:34:10.760 --> 00:34:15.679
well. There are LinkedIn's just Carrie
Hanson. I'm on Alnable. It's not

508
00:34:15.760 --> 00:34:19.440
one of the major platforms, but
again it's just Carrie Hansen over there.

509
00:34:20.119 --> 00:34:23.199
Yeah, hit me up. We'll
have conversations, zooms, whatever it takes

510
00:34:23.280 --> 00:34:27.800
to be able to get you on, and we'll have fun. Yeah.

511
00:34:27.840 --> 00:34:30.039
Absolutely, And of course we'll have
all of that in the show notes.

512
00:34:30.079 --> 00:34:31.960
But just for those of you that
are listening and want to contact and reach

513
00:34:32.000 --> 00:34:35.880
and subscribe and to all that groovy
stuff. Now, last question for you

514
00:34:35.960 --> 00:34:39.079
before we end our show today.
You are on your way to a desert

515
00:34:39.119 --> 00:34:44.280
island and you're packing your suitcase and
it's you and you, and you've got

516
00:34:44.360 --> 00:34:47.199
one You've got room for one album. You're like, I've only got room

517
00:34:47.199 --> 00:34:52.920
for one album and a monst of
all that sunscreen. What one album could

518
00:34:52.960 --> 00:34:55.679
you not imagine not listening to for
the rest of your days? Oh,

519
00:34:55.719 --> 00:35:01.679
my goodness, album, band song, Thanks. It can't be a collection,

520
00:35:01.920 --> 00:35:08.239
can't be the greatest hits. Okay. I am a huge Chris Brown

521
00:35:08.360 --> 00:35:15.480
fan, raassive huge. It's on
repeat all the time right now. His

522
00:35:15.599 --> 00:35:20.000
eleven eleven album is out, He's
on tour everything, and I'm just like

523
00:35:20.039 --> 00:35:22.159
I said, it's on repeat.
I do the old schools and everything too.

524
00:35:22.239 --> 00:35:25.639
But if I have to name one
album, it's the eleven eleven Deluxe

525
00:35:25.719 --> 00:35:30.800
right now. So all right,
Chris Brown, that is awesome. Well,

526
00:35:30.880 --> 00:35:32.639
thank you so much for sharing,
and thank you for listeners again,

527
00:35:32.760 --> 00:35:36.960
And look at our listeners are super
active. We know they're sharing, we

528
00:35:37.079 --> 00:35:40.239
know they're talking, we know that
they're they're doing all the things because they

529
00:35:40.320 --> 00:35:45.920
are more than likely on some kind
of mission themselves, and they so appreciate

530
00:35:45.239 --> 00:35:47.719
if you want to be where Carrie's
sitting and you'd like to be on a

531
00:35:47.760 --> 00:35:52.920
show. We have solo shows like
Carrie is today. We have group shows

532
00:35:52.920 --> 00:35:58.480
of different sectors of people like entrepreneurs
and people in media and health and wellness

533
00:35:58.599 --> 00:36:01.719
and coaches and and datagers. If
you're out there, we want to bring

534
00:36:01.760 --> 00:36:07.159
you on the show with your peeps
and have that conversation as well as we

535
00:36:07.280 --> 00:36:10.400
have an incredible We've just opened conversations
up for the next twenty twenty four and

536
00:36:10.440 --> 00:36:15.480
twenty twenty five speakers, So if
you'd like to speak and be on stage,

537
00:36:15.480 --> 00:36:19.079
either live or live online, if
you want to get that kind of

538
00:36:19.159 --> 00:36:22.440
exposure, just reach out to us, and it's super easy. You know

539
00:36:22.480 --> 00:36:24.400
where it is. It's debit dev
drummond dot com. This is not difficult,

540
00:36:24.559 --> 00:36:29.719
super easy. And until we meet
you again, until we see you

541
00:36:29.760 --> 00:36:32.920
next week, as always, be
well and stay groovy. Thanks so much,