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Instead of thinking, oh, I
need to learn more before I can show

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up and share my value, think
about how much you've already learned, and

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start to think about how exciting it
is that there are still all of these

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knowledge gaps ahead of you that you
will one day learn. But you can

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start by sharing what you already know, and as you start to progress and

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move down that path, you can
start to share the new things that you've

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learned. What I shared back in
the first hundred episodes of this show is

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so different to what I share seven
hundred episodes later, because I have learned

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so much simply by showing up,
by running my business, by podcasting,

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by doing all of those things I
have learned through experience, and now I

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can teach through my own experiences because
I've been down that path. Welcome to

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imperfect action. I'm Steph Taylor.
For years, I read all the books,

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downloaded all the freebies, and did
all the courses, But it wasn't

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until I started taking imperfect action that
my business had its first million dollars there.

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Imperfect action is about doing things before
you're ready, prioritizing consistent action over

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perfect action, and moving forward even
when you're not sure you're doing it right.

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On this show, you can expect
mindset advice, actionable marketing tips and

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strategies to build a business that brings
you more profit, more freedom, and

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even more joy. Are you on
the list to get my daily businesses?

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Every day, I'll send you a
bite sized prompt designed to help you grow

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your business in a more intentional way. Sign up at Stephtaylor dot co,

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forward slash DBB, or at the
link in the show notes. Hey,

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welcome back to Imperfect Action. This
is episode seven hundred and twenty six.

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When self doubt starts to get in
the way, here are a couple of

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questions that you can ask yourself to
try and move through it now. Self

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doubt is something that I don't think
anyone is really immune to. Even when

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you're looking at somebody who's on a
stage or presenting a podcast and you're like,

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Oh, that person's so confident,
I can almost guarantee you that there

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is some area where they are still
struggling with self doubt. I remember somebody

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came up to me after an event
recently and they were like, Oh,

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I wish I could be a confident
speaker like you. And five years ago

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was the first time that I got
given a microphone and put on stage by

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my good friend Ronsley for his event
We're Podcast back in twenty eighteen, and

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I remember having so much self doubt
in the lead up to that event.

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I remember thinking, I'm speaking.
I've been podcasting for six months at that

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point, and all, like everyone
here is a super experienced podcaster. What

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on earth can I share that it's
going to be a value. I don't

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know enough, I'm too new in
business. All of those doubts it started

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to come up. And by learning, by putting myself out there and by

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doing more of the speaking, that
is how I got through that self doubt

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and built that confidence. But then, you know, I still struggle with

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self doubt in other areas that are
new. For example, I've been trying

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to write a book proposal for my
next book, and you know that for

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me is a completely unfamiliar world,
and there is so much doubt that comes

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up for me around who am I
to write this? Do I know enough?

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Will anyone want this? All of
those doubts that I know come up

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for many of you, my listeners, whether that is in showing up online,

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creating courses, working with clients,
whatever, aspect of your business.

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I know that your doubt is totally
normal and it's not a sign that you

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shouldn't be doing the thing that you
are doing. So here are a couple

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of questions to ask yourself to work
through that self doubt. Number one,

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what am I really afraid will happen
if I do this scary thing? All

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of these thoughts that you have,
the self doubt that is coming up about

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whether you can do it, they
are just there to keep you safe from

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something. They are there to protect
you from something that you are afraid of.

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So what is the fear that is
beneath that doubt? For example,

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are you afraid that you're gonna put
all of this effort into creating a course

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and nobody's gonna want it? Are
you afraid that if you start a podcast

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people are gonna judge you. Are
you afraid that if you record a video

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and post it on YouTube you're gonna
embarrass yourself? Or if you send that

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pitch to be a guest on somebody's
podcast, they're going to reject you.

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What is the fear that is underneath
the doubt? And when you know what

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you are really afraid of, it's
no longer about the doubts that are holding

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you back. It's about accepting that
this fear is totally normal and it's gonna

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come up whenever you do anything that
is outside of your comfort zone. You

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know, with this book proposal,
like the doubt that I'm feeling is coming

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from this fear that I will be
rejected when I send it out. Do

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I know enough to be writing this? It's me questioning like, oh,

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is somebody going to read this and
laugh and be like, Ah, does

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she think she is to write this? Right? That is the fear that

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is underneath the doubt. So I
like to come back and ask myself,

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if what I'm afraid of really happy
fans, what is the worst thing that

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could happen as a result of that? So cool? If somebody rejects my

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book twelve, I've just wasted a
bit of time. That's all that there

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is. But I've learned a lot
in the process, and it has built

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my resilience muscle. Because the more
that you try and you fail, or

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the more that you try and you
get rejected, the stronger you get,

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the easier you can bounce back from
future failures, future rejections, future times

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when people judge you online. Number
two, Who am I doing a disservice

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by not doing this scary thing?
For example, the book proposal. All

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of the people who might one day
read the book that I feel called to

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write, I'm doing them a disservice
because they can't learn and they can't read

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what I'm sharing. If I don't
first do this one scary thing with this

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podcast, if I hadn't overcome all
of the self doubt that I had about

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podcasting and my voice, I didn't
love my voice and all of the fears

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of what people in my life would
think about me, who is she to

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be starting a podcast? Then I
wouldn't be helping you with this episode right

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now. Okay, So if you
don't do the thing that you are afraid

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of doing, who is missing out? Who are you not able to help

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as a result of you not doing
that thing? And even if you're saying,

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well, but Steph, like I
don't have any value to share,

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or yeah, okay, that's good
for you, but like I need to

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know a little bit more before I
can help anyone. I'm not enough of

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an expert yet. Even if you're
thinking that, I want to remind you

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there's this model. A theoretical model
called the stages of competence, and there

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are four main stages where you are
unconsciously incompetent. It's the first one you

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don't know what you don't know essentially. Then the next one is conscious incompetence.

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It's when you first become you first
start learning something and you realize just

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how much you don't know. The
next stage is conscious competence, so that

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is something where you have learned how
to do something, but you still have

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to think about the steps involved and
the process to actually doing it. And

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then the final stage is unconscious competence, and that is something where you can

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do something so well you don't even
remember what it's like to not know that

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thing. And this is the stage
where I see a lot of online business

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owners are at. They are at
this unconscious competent stage where they are so

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good at what they do that to
them, they just brush it off as

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like, oh, well, everyone
knows how to do that, when in

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fact they actually don't. Okay,
it's a little bit like driving a car

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almost You get in the car and
you drive and you don't really pay any

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attention to the fact that, hey, not everybody knows how to drive.

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I'm sure there are some New Yorkers
listening to this episode who are like,

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what, we don't drive, perhaps, but you know, like, there's

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things that you can do almost on
autopilot that you don't have to think about.

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And those are the things where you
still have so much value to share,

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even if it doesn't feel valuable to
you. Okay, The third question

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to ask yourself when the doubt pops
up is where are my opportunities to grow?

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So related to that last one,
right, you will never know everything

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you could possibly know about your particular
area of expertise. You will never reach

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this point where one day you are
like, that is it. I am

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done learning. I know everything that
there is to know, Because how boring

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would that be? Right if there's
nothing left for you to learn? So

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instead of thinking, oh, I
need to learn more before I can show

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up and share my value, think
about how much you've already learned and start

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to think about how exciting it is
that there are still all of these knowledge

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gaps ahead of you that you will
one day learn. But you can start

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by sharing what you already know,
and as you start to progress and move

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down that path, you can start
to share the new things that you've learned.

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What I shared back in the first
hundred episodes of this show is so

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different to what I share seven hundred
episodes later, because I have learned so

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much simply by showing up, by
running my business, by podcasting, by

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doing all of those things. I
have learned through experience, And now I

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can teach through my own experiences because
I've been down that path. So if

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you're thinking that you have to wait
until you know everything before you can show

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up, you're never going to know
everything. So now is probably the best

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time to start. And you know, as you learn more, you've got

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to be open to everything evolving,
be open to changing your mind. Some

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of the things that I said in
the first hundred episodes I probably don't even

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agree with now because I've had different
experiences that might have proven something wrong,

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or I might have realized, actually, that was probably not a helpful thing

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to say to my listeners back then, or you know, I know,

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when I first started out, I
said a lot of you know, you

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should do this, you need to
do this. Now I've changed it,

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I'm like, well, actually,
no, there's no shoulds or need tos

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in business. It's more of a, Hey, this is my suggestion.

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This is what I've learned from my
experience, and you can take it on

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board, or you can choose not
to. That's fine either way, but

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I'm just sharing what has worked in
my experience. Number four, The fourth

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question to ask yourself when you're doubting
is what could go right if I do

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this scary thing. We are so
quick to think of all of the things

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that could go wrong when we take
a risk in our business. You know,

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my launch might fail, people might
laugh at my podcast episode. The

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pitch that I send out might get
rejected, But you know what else could

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happen. Your launch might succeed.
Your reels might reach somebody and teach them

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something they didn't know. Your pitch
might get accepted. There's so many things

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that can go right. It's not
just one way that it can work out.

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Okay, And you're never gonna know
what the outcome is gonna be until

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you do the thing. The only
way to find out what that outcome will

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be is by getting out there doing
the thing, not planning, not preparing,

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not thinking about it. Even more, by taking that imperfect action.

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That is how you're going to find
out whether it works or doesn't work,

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and if it fails, cool,
you've learned something from it. You can

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now take the information that you've learned
from that experience and you can iterate.

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You can go back to the drawing
board, make changes and try again and

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try better. Okay. Number five
The fifth question to ask yourself when you

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are doubting whether you can do something. If roles were switched, and if

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it were my best friend who is
in my situation right now, what would

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I tell them? We are our
own worst critics sometimes, right, you

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probably wouldn't be anywhere near as critical
with your friend as you are with yourself.

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You probably wouldn't tell your friend now
you don't know enough to do that,

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to start a podcast, or you're
not ready to launch an online course.

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You wouldn't tell them those things.
But yet you tell yourself those things.

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Right. You'd probably tell your friend, oh, no, it's gonna

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be fine, it's gonna work out. Even if it fails, You'll be

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all good. But you don't tell
yourself those things. So talking to yourself

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as if you were a friend rather
than an enemy can be a really useful

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tool to work through that self doubt. And I know it doesn't come easily,

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especially to the overachievers amongst us.
I am guilty of this a lot

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as well, But just remembering like
you are going to be so much more

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critical to yourself than somebody else would
be to you. All Right, there

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you have it. Five questions to
ask yourself when you are experiencing self doubt,

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when you're letting it get in the
way of taking action. What am

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I really afraid will happen if I
do this scary thing? Who am I

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doing a disservice by not doing this
scary thing? Where are my opportunities to

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grow? What could go right if
I do this thing? And if a

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friend were in my shoes, what
would I tell them? Now? If

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you've learned anything from this show,
please take thirty seconds to leave a quick

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rating and a review in Apple podcasts. I read every single one of them.

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A lot of time goes into creating
this show, and a lot of

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the time I feel like I am
just talking to myself into a microphone.

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So if you have thirty seconds to
spare, I really would appreciate knowing you

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know. What have been your biggest
takeaways? What impact has this show had

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on you? It means a lot
to me when you do so thank you

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so much for listening, and I'll
catch you next time.
