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This is Medical Millionaire, the podcast
helping your metspot increase in status, visibility

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and profitability. Join your host is
he dispels myths, shares trends, and

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gives you actionable steps today that we'll
take your medical practice to the next level.

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Here's your host, expert marketer and
founder of Growth ninety nine, Cameron

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Hemphill. Hey, what's up everybody. Cameron Hemphill here your host for Medical

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Millionaire. Hey, first off,
thank you so much for taking the time

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to tune into the podcast. Our
goal is a given credible value and insight

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for practice owners. So if you
own a medical aesthetics practice, you own

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a medical clinic, you're an MP
doctor cosmetics. This podcast, it's one

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hundred percent design for you. We
want to help you take your practice to

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the next level. M T and
I we have consulted practice owners all over

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the country for years. We see
ones that are crushing at thriving, having

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fun, enjoying life. We see
ones that need serious health. So throughout

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this journey together, we want to
help you take your practice to the next

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level. Let's get into it,
guys. I want to talk about ambitions.

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Ambitions without courage is like a bus
without keys. Let me say that

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again, Ambitions without courage is like
a bus without keys. Right, you

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can be ambitious, if you don't
have courage, then you're basically driving blind

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or not driving at all. You
can have all the tools in the world,

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you can be ambitious. But if
you are scared and that scarcity is

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holding you back from taking action,
you're going to find yourself in the same

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place that you are. So I
want you to take the time to look

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at your practice. Take the time
to look at you. Where are you

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at, what are you doing,
how are you moving the needle? What

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tools are you guys using to invest
into your practice? What is going on

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with the revenue? What is the
revenue per provider broken down? That is

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a wonderful exercise to be doing on
a daily basis, weekly basis, monthly

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basis. Understanding how much your providers
are bringing into the practice, and there's

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ways that you can bring down those
KPIs. Now, if you're just a

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single provider, that math is going
to be pretty easy to do. Right.

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How much are you guys making per
hour? But if you are not

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taking the time to analyze the practice
and you are just showing up every day,

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you're ambitious. Right, You're like, hey, look I'm gonna show

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up, I'm gonna go do my
thing. I feel good, I got

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energy. But if you are not
taking the time to really break down,

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like how can I improve? Why
are things going this way? Things happening

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to me? Or are things happening
for you? Because I'm a big believer

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that things happen for you based upon
the decisions that we make. Right,

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So you have to be courageous.
You have to be courageous and be real

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with yourself. Look yourself in the
mirror, look yourself in the eye,

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and say, you know what,
Look, I am ambitious. I started

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a practice. Starting a practice is
not easy. Starting a business is not

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easy. Right, So you already
have courage. But I think along that

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pathway when you start to grow,
or when you start to get pushback.

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Let's say you have an upset patient
or an upset vendor, or something happens

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and you start to retract. Right, You're still ambitious because you're showing up

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and you've done that. You're here, right, You're doing it. But

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all of a sudden, the caution
comes in, Right, the courage starts

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to get squeezed a little bit,
and you start to think to yourself,

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am I doing the right thing?
Should I be doing this? Is this

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for me? Or are you just
going to be another statistic that was like,

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yeah, I tried to open up
a practice that was a rough racket,

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right, but the drink type of
thing. Right. So I want

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you guys to really understand that when
you start to grow, when the practice

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starts to grow, you will experience
retraction. Bad things are going to happen.

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You're gonna have an upset employ You're
going to have bad inventory that shows

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up like or not show up on
time. Right. You are going to

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buy a product that maybe was the
wrong product. You are going to continuously

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have to show up and fail in
order to continue to move forward. And

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that takes courage. Continuously drive that
courage through ambition, and you will find

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yourself creating a very successful practice for
long term. Right. And then be

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real with yourself, how long have
you been in business? How long have

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you had your practice? Stop comparing
yourself to other practice owners that have been

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around for a long period of time. There's practice owners that have been around

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for you know, five, ten, fIF teen years, and maybe you're

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just the new kid on the block. Maybe you've had your practice for a

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year or two or a few months, and you're looking at through the lens

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of social media of how successful they
are, and you want to be there.

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Give yourself time and make sure that
you're understanding that you have to continuously

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have ambition with courage to get to
where they are right, to get to

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where you want to be right.
So make sure that you guys take note

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of that. Take time to invest
in yourself, take time to understand what

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the key components of the business are
to keep moving the needle and understanding exactly

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where you guys can put yourself in
to grow right. I want to make

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sure you guys understand that you are
also salespeople. Now. A lot of

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times I hear people say, you
know, I'm a doctor, I'm a

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practice owner. I'm just the office
administrator. I'm just the nurse here,

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I'm the injector here. You know, you know, everybody in the practice

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needs to understand that you are sells
people, okay, and that culture should

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be injected throughout the entire practice.
Not like cheeseball. Charlie sells people people

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that are educated and people that know
how to inform people to enhance their treatment.

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Right. People are willing to invest
if they're informed and you are confident

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enough to tell them, hey,
these are the products and services you need

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in order to have the best outcome
possible. Right. And so I think

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there's a lot of times where I
see practice owners saying, hey, look,

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you know, make sure we have
a great check in process, great

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checkout process. But a lot of
times I see there is lots of pitfalls.

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There's lots of areas for improvement.
Right. For example, when someone

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comes into the practice, obviously meet
them, greet them, but take the

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opportunity if they're just sitting around in
the waiting area, take the opportunity to

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educate them about everything that you can
do to help them. Right. If

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they're just showing up for a particular
service or treatment, take the time to

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educate them about everything else you do. Follow us on social media, by

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the way, we sell these creams, or we sell these serums, or

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we sell these whatever these products are
that go along with the service treatment that

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you're looking to do today. Right, try to get those Google reviews out

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of them, follow them back on
social media, engage in their social media.

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Right. So this this creates a
nice little connection while they're waiting.

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There's no reason to be sitting around
or having your front desk sitting around scrolling

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on Instagram or TikTok while you have
people there. So make sure that there

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is a ansop. There is a
operating performance that happens when people step foot

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into the practice. Thank you for
listening to Medical Millionaire. I want to

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take just a few short moments and
tell you all about Growth ninety nine University.

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Naturally, if you're listening to Medical
Millionaire, the success of your MEDSPA

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is extremely important to you, and
as it should be. And if you're

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listening to Medical Millionaire, you are
obviously looking for the best, most effective

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ways to take your medspot to the
next level in both profit and customer success.

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Enter Growth ninety nine University. Ranging
from online education courses all the way

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to the full suite of marketing and
web services, Growth ninety nine has your

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MEDSPA covered. No matter the challenges
that you're facing, we are ready and

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able to help you achieve your next
level in business, profit and freedom.

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To inquire about all of our support
services and products, please visit Growth ninety

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nine dot com and while you're there, click the university link and check out

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the companion course to this very podcast, back to the show. Next thing

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is when you are conducting the treatments, right, you are conducted. That

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is a wonderful way to connect face
to face with your patients. Right,

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this is one on one time and
great time to build rapport, great time

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to understand personality, great time to
understand each other, and also a great

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time to inform them about other treatments
and services that you can provide in order

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to give them the best experience possible. Okay, but again this takes courage.

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Right again coming back to courage and
ambition. You're there, but it

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takes courage, the extra step of
courage to say, hey, you know

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what, I am the expert here. They are in my chair and I'm

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conducting a treatment that they signed up
and are going to pay for or already

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have paid for. Why not take
that time to continue to educate them on

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everything that you do? Right,
Maybe they need a different service treatment,

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maybe they need to buy a product, maybe they need to come back in

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in one week, two week,
three weeks, whatever it is. Right,

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So it's up to you to have
that courage to educate your your patients,

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your clients, so that then that
it creates this trust, like you're

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almost it's your obligation. It's your
obligation to make sure to inform them so

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they're not going somewhere else and getting
different information and you know, like understanding,

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Wow, like I didn't know that
that my current provider did this,

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and it's I'm sure ten out of
ten times you do do that, but

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you didn't take the time to explain
it to them. You didn't have the

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courage to explain it to them,
right. And also, I want you

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to inject this with your team,
right, So if your team is not

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doing the same thing, taking the
time to educate them about your process,

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your methods, you know, your
culture, everything that you do and why

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you do it. You know you're
you're you're losing out on that time connectivity

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with the patient. Okay, now, let's talk about when they're leaving.

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They're leaving the practice, right,
they're walking out the door. It's your

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obligation to make sure they come back. It's your obligation to get feedback from

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them. It's your obligation to educate
them and inform them. Right, not

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cheeseball Charlie's selling people want to be
informed and make educated decisions right, and

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so make sure to have the courage
to continue to do that they want to

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come back. I mean, put
yourself in a situation before where you went

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somewhere, you were getting a service
done and the person was so passionate about

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their tasks, their thing. You
know. I'll give you an example.

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The other day I bought I bought
a piece of art. And I'm not

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a big art buyer person at all. This is like totally off topic,

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but it's it's totally relatable. I
bought a piece of art and I've been

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looking for a piece of an art
for a while. Anyway, it was

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it was a cool piece of art. I found a local guy. I

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commissioned him to do something for me, something that I wanted to do for

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a long time. And the guy
actually drove the product to my home.

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And I thought it was just gonna
be like a quick one of those okay,

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cool, thank you shake, Han's
gotta go. This guy was like

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he was an artist man. He
was so passionate about his work. He

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wanted to come in the home.
Where are you going to put it?

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By the way I do all this, He told me about his process,

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about his technique, why he does
what he does, and like all of

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the other cool things he can do, and also like a product to keep

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this piece of art like treated for
a long time. You know what I

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ended up doing. I ended up
buying more pieces from the guy. I

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got his phone number, and now
I actually I think I've set him a

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few referrals just because he informed me. I think he did it by default,

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but really he had the courage to
come into the home and explain to

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me everything about what he does,
and like I was just like blown away.

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I'm like, Wow, this guy
like is really into his skill set

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and I had no idea he did
all these other things, and that was

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just magical for him. Now he's
going to make more revenue. He's going

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to sell more products, right,
And so I think people look at sales

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in an interesting way. They almost
like downplay it. They downplay it in

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the sense of like, I'm not
a salesperson. That is, I am

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a I'm a nurse practitioner, right, or I'm a doctor. You know.

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It's almost like you want to carry
that badge of honor, you know,

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of those accolades and those achievements,
and guys, that's great, I

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did it, But at the same
time, Look, the heartbeat of an

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organization, whether you're running a practice
or a business, is revenue. That's

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what it is. Without revenue,
things go down the hill. So it

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is your obligation to tell people about
all the products and services you do.

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Tell people through social media, tell
people through the practice, tell your friends,

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tell your family. You need to
inform everybody. You know, I

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mean to say, I'm kind of
an introvert. I don't want to get

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on social media and tell everybody.
It's it's honestly, it's kind of selfish.

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Like, if you have this amazing
skill set and this amazing product,

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you need to tell people because people
will get value from your services. And

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again, this all comes back to
ambition with courage, Right, You got

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to have those two together so you
can continue to steer the bus. And

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you're gonna get knocked down, you're
gonna get told no, you're gonna be

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like, things will happen, and
the more negative things that happened to you

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are because they're happening for you.
They're happening for you because you're growing.

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You know, you should have like
chargebacks that hit your account, right,

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you should have customers that cancel like
a memoryship or whatever. You should have

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people that get upset because of their
maybe their experience wasn't great, or that

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their service treatment wasn't great, or
maybe something negative happened, maybe a staff

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member didn't treat them nice or whatever. These are all positives. They can

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be looked at as negatives and like, oh my gosh, the walls are

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falling in on me and nothing things
happening. If you flip the script,

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throw the courage on it and say
these are happening to me because we're growing,

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and now you're going to continuously be
ambitious, show up more earlier.

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Train people understand. Things are happening
a lot faster than when you first started.

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It happens to everybody, right,
Jeff Bezos didn't start Amazon Amazon Prime

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day one, Right. The guys
started in a garage, like Apples started

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in their garage. Microsoft started in
their garage, all these great companies.

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You have to start somewhere and continuously
have that courage and discipline to keep showing

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up. So the walls like aren't
kidding on you. They're expanding and retracting,

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and then the expansion happens beyond the
retraction. Right, So make sure

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you guys, are continuously focusing on
that. So talking more about sales,

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I think it would be very wise
of practice owners to read and invest in

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sales books, invest in sales audibles. There's some great content out there.

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I don't need to, you know, tell you exactly which ones to go

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read or see, but there's some
phenomenal content out there to just understand the

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sales process, understand human nature,
understand like buyer consumer buyer behavior, and

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if you can, you know,
hint on those points when you are connecting

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with your audience, whether through social
or connecting like face to face. These

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are great areas to just have advance
your skill set on. I see practice

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owners all the time. They're so
advanced when it comes to the anatomy of

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the body. Like there is acronyms, sorry, acronyms that I hear constantly

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that are like way over my head. I'm like, I've never even never

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even heard of that. Right,
this is a very educational specialty that you

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you go, you know, you
spend a lot of time in college and

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education, continuous education. It's something
I admire. It's something something I you

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know, I don't have, right, and I've never I've never done.

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But what I have done and spent
a tremendous amount of time on it's understanding

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business, understanding economics, understanding sales, sales process, consumer buyer behavior,

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trends, sales like marketing, you
know, funnels, automated follow up,

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those types of things. And so
when you when you start learning those skill

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sets and you compound that with your
skill sets of what you do, that's

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where that breakthrough happens. Right.
You never hear about this book was amazing.

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It's always a best selling author.
It's a best selling author. It's

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not that book was amazing, but
it only had three people that read it.

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It's a best selling author because they
sold so many different books. Right.

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And so when you when you see
a company that has a lot of

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velocity, a lot of transactions that
take place, it has to do a

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sales and marketing. Okay, so
make sure to hone it on that skill

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set, be ambitious, continuously understand, and have courage with that ambition.

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So you're not that bust without keys. All right, guys, I'll leave

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it at that. Thank you so
much. Appreciate you tuning it in.

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If you guys want to share this
content, I'd love it, leave a

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comment like I appreciate it. Again, this is Cameron, thank you so

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much. Until next time I be
injecting