This is Medical Millionaire, the podcast helping your metspot increase in status, visibility
and profitability. Join your host is he dispels myths, shares trends, and
gives you actionable steps today that we'll take your medical practice to the next level.
Here's your host, expert marketer and founder of Growth ninety nine, Cameron
Hemphill. Hey, what's up everybody. Cameron Hemphill here your host for Medical
Millionaire. Hey, first off, thank you so much for taking the time
to tune into the podcast. Our goal is a given credible value and insight
for practice owners. So if you own a medical aesthetics practice, you own
a medical clinic, you're an MP doctor cosmetics. This podcast, it's one
hundred percent design for you. We want to help you take your practice to
the next level. M T and I we have consulted practice owners all over
the country for years. We see ones that are crushing at thriving, having
fun, enjoying life. We see ones that need serious health. So throughout
this journey together, we want to help you take your practice to the next
level. Let's get into it, guys. I want to talk about ambitions.
Ambitions without courage is like a bus without keys. Let me say that
again, Ambitions without courage is like a bus without keys. Right, you
can be ambitious, if you don't have courage, then you're basically driving blind
or not driving at all. You can have all the tools in the world,
you can be ambitious. But if you are scared and that scarcity is
holding you back from taking action, you're going to find yourself in the same
place that you are. So I want you to take the time to look
at your practice. Take the time to look at you. Where are you
at, what are you doing, how are you moving the needle? What
tools are you guys using to invest into your practice? What is going on
with the revenue? What is the revenue per provider broken down? That is
a wonderful exercise to be doing on a daily basis, weekly basis, monthly
basis. Understanding how much your providers are bringing into the practice, and there's
ways that you can bring down those KPIs. Now, if you're just a
single provider, that math is going to be pretty easy to do. Right.
How much are you guys making per hour? But if you are not
taking the time to analyze the practice and you are just showing up every day,
you're ambitious. Right, You're like, hey, look I'm gonna show
up, I'm gonna go do my thing. I feel good, I got
energy. But if you are not taking the time to really break down,
like how can I improve? Why are things going this way? Things happening
to me? Or are things happening for you? Because I'm a big believer
that things happen for you based upon the decisions that we make. Right,
So you have to be courageous. You have to be courageous and be real
with yourself. Look yourself in the mirror, look yourself in the eye,
and say, you know what, Look, I am ambitious. I started
a practice. Starting a practice is not easy. Starting a business is not
easy. Right, So you already have courage. But I think along that
pathway when you start to grow, or when you start to get pushback.
Let's say you have an upset patient or an upset vendor, or something happens
and you start to retract. Right, You're still ambitious because you're showing up
and you've done that. You're here, right, You're doing it. But
all of a sudden, the caution comes in, Right, the courage starts
to get squeezed a little bit, and you start to think to yourself,
am I doing the right thing? Should I be doing this? Is this
for me? Or are you just going to be another statistic that was like,
yeah, I tried to open up a practice that was a rough racket,
right, but the drink type of thing. Right. So I want
you guys to really understand that when you start to grow, when the practice
starts to grow, you will experience retraction. Bad things are going to happen.
You're gonna have an upset employ You're going to have bad inventory that shows
up like or not show up on time. Right. You are going to
buy a product that maybe was the wrong product. You are going to continuously
have to show up and fail in order to continue to move forward. And
that takes courage. Continuously drive that courage through ambition, and you will find
yourself creating a very successful practice for long term. Right. And then be
real with yourself, how long have you been in business? How long have
you had your practice? Stop comparing yourself to other practice owners that have been
around for a long period of time. There's practice owners that have been around
for you know, five, ten, fIF teen years, and maybe you're
just the new kid on the block. Maybe you've had your practice for a
year or two or a few months, and you're looking at through the lens
of social media of how successful they are, and you want to be there.
Give yourself time and make sure that you're understanding that you have to continuously
have ambition with courage to get to where they are right, to get to
where you want to be right. So make sure that you guys take note
of that. Take time to invest in yourself, take time to understand what
the key components of the business are to keep moving the needle and understanding exactly
where you guys can put yourself in to grow right. I want to make
sure you guys understand that you are also salespeople. Now. A lot of
times I hear people say, you know, I'm a doctor, I'm a
practice owner. I'm just the office administrator. I'm just the nurse here,
I'm the injector here. You know, you know, everybody in the practice
needs to understand that you are sells people, okay, and that culture should
be injected throughout the entire practice. Not like cheeseball. Charlie sells people people
that are educated and people that know how to inform people to enhance their treatment.
Right. People are willing to invest if they're informed and you are confident
enough to tell them, hey, these are the products and services you need
in order to have the best outcome possible. Right. And so I think
there's a lot of times where I see practice owners saying, hey, look,
you know, make sure we have a great check in process, great
checkout process. But a lot of times I see there is lots of pitfalls.
There's lots of areas for improvement. Right. For example, when someone
comes into the practice, obviously meet them, greet them, but take the
opportunity if they're just sitting around in the waiting area, take the opportunity to
educate them about everything that you can do to help them. Right. If
they're just showing up for a particular service or treatment, take the time to
educate them about everything else you do. Follow us on social media, by
the way, we sell these creams, or we sell these serums, or
we sell these whatever these products are that go along with the service treatment that
you're looking to do today. Right, try to get those Google reviews out
of them, follow them back on social media, engage in their social media.
Right. So this this creates a nice little connection while they're waiting.
There's no reason to be sitting around or having your front desk sitting around scrolling
on Instagram or TikTok while you have people there. So make sure that there
is a ansop. There is a operating performance that happens when people step foot
into the practice. Thank you for listening to Medical Millionaire. I want to
take just a few short moments and tell you all about Growth ninety nine University.
Naturally, if you're listening to Medical Millionaire, the success of your MEDSPA
is extremely important to you, and as it should be. And if you're
listening to Medical Millionaire, you are obviously looking for the best, most effective
ways to take your medspot to the next level in both profit and customer success.
Enter Growth ninety nine University. Ranging from online education courses all the way
to the full suite of marketing and web services, Growth ninety nine has your
MEDSPA covered. No matter the challenges that you're facing, we are ready and
able to help you achieve your next level in business, profit and freedom.
To inquire about all of our support services and products, please visit Growth ninety
nine dot com and while you're there, click the university link and check out
the companion course to this very podcast, back to the show. Next thing
is when you are conducting the treatments, right, you are conducted. That
is a wonderful way to connect face to face with your patients. Right,
this is one on one time and great time to build rapport, great time
to understand personality, great time to understand each other, and also a great
time to inform them about other treatments and services that you can provide in order
to give them the best experience possible. Okay, but again this takes courage.
Right again coming back to courage and ambition. You're there, but it
takes courage, the extra step of courage to say, hey, you know
what, I am the expert here. They are in my chair and I'm
conducting a treatment that they signed up and are going to pay for or already
have paid for. Why not take that time to continue to educate them on
everything that you do? Right, Maybe they need a different service treatment,
maybe they need to buy a product, maybe they need to come back in
in one week, two week, three weeks, whatever it is. Right,
So it's up to you to have that courage to educate your your patients,
your clients, so that then that it creates this trust, like you're
almost it's your obligation. It's your obligation to make sure to inform them so
they're not going somewhere else and getting different information and you know, like understanding,
Wow, like I didn't know that that my current provider did this,
and it's I'm sure ten out of ten times you do do that, but
you didn't take the time to explain it to them. You didn't have the
courage to explain it to them, right. And also, I want you
to inject this with your team, right, So if your team is not
doing the same thing, taking the time to educate them about your process,
your methods, you know, your culture, everything that you do and why
you do it. You know you're you're you're losing out on that time connectivity
with the patient. Okay, now, let's talk about when they're leaving.
They're leaving the practice, right, they're walking out the door. It's your
obligation to make sure they come back. It's your obligation to get feedback from
them. It's your obligation to educate them and inform them. Right, not
cheeseball Charlie's selling people want to be informed and make educated decisions right, and
so make sure to have the courage to continue to do that they want to
come back. I mean, put yourself in a situation before where you went
somewhere, you were getting a service done and the person was so passionate about
their tasks, their thing. You know. I'll give you an example.
The other day I bought I bought a piece of art. And I'm not
a big art buyer person at all. This is like totally off topic,
but it's it's totally relatable. I bought a piece of art and I've been
looking for a piece of an art for a while. Anyway, it was
it was a cool piece of art. I found a local guy. I
commissioned him to do something for me, something that I wanted to do for
a long time. And the guy actually drove the product to my home.
And I thought it was just gonna be like a quick one of those okay,
cool, thank you shake, Han's gotta go. This guy was like
he was an artist man. He was so passionate about his work. He
wanted to come in the home. Where are you going to put it?
By the way I do all this, He told me about his process,
about his technique, why he does what he does, and like all of
the other cool things he can do, and also like a product to keep
this piece of art like treated for a long time. You know what I
ended up doing. I ended up buying more pieces from the guy. I
got his phone number, and now I actually I think I've set him a
few referrals just because he informed me. I think he did it by default,
but really he had the courage to come into the home and explain to
me everything about what he does, and like I was just like blown away.
I'm like, Wow, this guy like is really into his skill set
and I had no idea he did all these other things, and that was
just magical for him. Now he's going to make more revenue. He's going
to sell more products, right, And so I think people look at sales
in an interesting way. They almost like downplay it. They downplay it in
the sense of like, I'm not a salesperson. That is, I am
a I'm a nurse practitioner, right, or I'm a doctor. You know.
It's almost like you want to carry that badge of honor, you know,
of those accolades and those achievements, and guys, that's great, I
did it, But at the same time, Look, the heartbeat of an
organization, whether you're running a practice or a business, is revenue. That's
what it is. Without revenue, things go down the hill. So it
is your obligation to tell people about all the products and services you do.
Tell people through social media, tell people through the practice, tell your friends,
tell your family. You need to inform everybody. You know, I
mean to say, I'm kind of an introvert. I don't want to get
on social media and tell everybody. It's it's honestly, it's kind of selfish.
Like, if you have this amazing skill set and this amazing product,
you need to tell people because people will get value from your services. And
again, this all comes back to ambition with courage, Right, You got
to have those two together so you can continue to steer the bus. And
you're gonna get knocked down, you're gonna get told no, you're gonna be
like, things will happen, and the more negative things that happened to you
are because they're happening for you. They're happening for you because you're growing.
You know, you should have like chargebacks that hit your account, right,
you should have customers that cancel like a memoryship or whatever. You should have
people that get upset because of their maybe their experience wasn't great, or that
their service treatment wasn't great, or maybe something negative happened, maybe a staff
member didn't treat them nice or whatever. These are all positives. They can
be looked at as negatives and like, oh my gosh, the walls are
falling in on me and nothing things happening. If you flip the script,
throw the courage on it and say these are happening to me because we're growing,
and now you're going to continuously be ambitious, show up more earlier.
Train people understand. Things are happening a lot faster than when you first started.
It happens to everybody, right, Jeff Bezos didn't start Amazon Amazon Prime
day one, Right. The guys started in a garage, like Apples started
in their garage. Microsoft started in their garage, all these great companies.
You have to start somewhere and continuously have that courage and discipline to keep showing
up. So the walls like aren't kidding on you. They're expanding and retracting,
and then the expansion happens beyond the retraction. Right, So make sure
you guys, are continuously focusing on that. So talking more about sales,
I think it would be very wise of practice owners to read and invest in
sales books, invest in sales audibles. There's some great content out there.
I don't need to, you know, tell you exactly which ones to go
read or see, but there's some phenomenal content out there to just understand the
sales process, understand human nature, understand like buyer consumer buyer behavior, and
if you can, you know, hint on those points when you are connecting
with your audience, whether through social or connecting like face to face. These
are great areas to just have advance your skill set on. I see practice
owners all the time. They're so advanced when it comes to the anatomy of
the body. Like there is acronyms, sorry, acronyms that I hear constantly
that are like way over my head. I'm like, I've never even never
even heard of that. Right, this is a very educational specialty that you
you go, you know, you spend a lot of time in college and
education, continuous education. It's something I admire. It's something something I you
know, I don't have, right, and I've never I've never done.
But what I have done and spent a tremendous amount of time on it's understanding
business, understanding economics, understanding sales, sales process, consumer buyer behavior,
trends, sales like marketing, you know, funnels, automated follow up,
those types of things. And so when you when you start learning those skill
sets and you compound that with your skill sets of what you do, that's
where that breakthrough happens. Right. You never hear about this book was amazing.
It's always a best selling author. It's a best selling author. It's
not that book was amazing, but it only had three people that read it.
It's a best selling author because they sold so many different books. Right.
And so when you when you see a company that has a lot of
velocity, a lot of transactions that take place, it has to do a
sales and marketing. Okay, so make sure to hone it on that skill
set, be ambitious, continuously understand, and have courage with that ambition.
So you're not that bust without keys. All right, guys, I'll leave
it at that. Thank you so much. Appreciate you tuning it in.
If you guys want to share this content, I'd love it, leave a
comment like I appreciate it. Again, this is Cameron, thank you so
much. Until next time I be injecting