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Welcome to the WBZ book Club.
I'm Jordan Rich introducing a fun new book

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called Bar Tips Everything I Needed to
Know in Sales I Learned Behind the Bar

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by Neil Rogers. There's a lot
you can learn from this very timely book

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how the Basics of Bartending serves as
a terrific primer for success in business,

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from the importance of the proper greeting
to one's appearance, attitude ability, knowing

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the customer, respecting the customer,
organizational skills, the fact that time management

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does matter. Neil relates stories of
his bartending days how he learned to read

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people, utilizing empathy and understanding to
create lasting relationships not just behind the bar,

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but in life. At the end
of each chapter, there are key

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takeaways tried and true but make a
lot of sense. For instance, old

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school techniques like handwritten notes can have
a huge impact, and perhaps the be

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all and end all the customer is
always right bartender, pour me a tall

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one. Bar Tips Everything I Needed
to Know in Sales I learned Behind the

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Bar. And that's another entry in
the book Club. WBZ, Boston's news radio