1 00:00:00,160 --> 00:00:04,320 I look at the episodes that have performed really well, and then I think 2 00:00:04,320 --> 00:00:07,839 about if there are ways I can talk about the same concept with a fresh 3 00:00:07,879 --> 00:00:11,119 take or a new story, or give a different way of explaining it. 4 00:00:11,640 --> 00:00:14,839 Now, you guys aren't going back and listening to all seven hundred and twenty 5 00:00:14,839 --> 00:00:19,239 episodes, so something that performed really well two years ago is probably not on 6 00:00:19,280 --> 00:00:22,039 your radar, or even if you listened to it two years ago, you've 7 00:00:22,079 --> 00:00:25,800 probably forgotten about the concept I was explaining. So I go back, I 8 00:00:25,839 --> 00:00:29,719 look at those kinds of episodes that have performed really well, and then I 9 00:00:29,760 --> 00:00:32,759 share a different take on it, or I update it if I've learned something 10 00:00:32,799 --> 00:00:37,640 new, or I explain it in a different way. Welcome to imperfect Action. 11 00:00:37,920 --> 00:00:41,520 I'm Steph Taylor. For years, I read all the books, downloaded 12 00:00:41,560 --> 00:00:45,479 all the freebies, and did all the courses, But it wasn't until I 13 00:00:45,520 --> 00:00:51,560 started taking imperfect action that my business had its first million dollar year. Imperfect 14 00:00:51,560 --> 00:00:57,600 action is about doing things before you're ready, prioritizing consistent action over perfect action, 15 00:00:58,079 --> 00:01:02,479 and moving forward even when you're not sure you're doing it right. On 16 00:01:02,520 --> 00:01:07,040 this show, you can expect mindset advice, actionable marketing tips and strategies to 17 00:01:07,040 --> 00:01:11,280 build a business that brings you more profit, more freedom, and even more 18 00:01:11,400 --> 00:01:15,840 joy. Are you on the list to get my daily businesses? Every day 19 00:01:15,879 --> 00:01:19,239 I'll send you a bite sized prompt designed to help you grow your business in 20 00:01:19,280 --> 00:01:25,159 a more intentional way. Sign up at Stephtaylor dot co, forward slash DBB, 21 00:01:25,560 --> 00:01:30,439 or at the link in the show notes. Hey, welcome back to 22 00:01:30,439 --> 00:01:36,599 Imperfect Action. This is episode seven hundred and twenty. Today I am answering 23 00:01:36,760 --> 00:01:41,879 a very common question that I get, which is, how on earth do 24 00:01:41,920 --> 00:01:46,480 you still keep coming up with things to talk about seven hundred and twenty episodes 25 00:01:46,560 --> 00:01:49,480 later? And when I first started this show, I had absolutely no idea 26 00:01:49,560 --> 00:01:53,680 what I was going to even talk about after one hundred episodes, let alone 27 00:01:53,719 --> 00:01:57,560 seven hundred and twenty of them, And look, to be honest, I 28 00:01:57,560 --> 00:02:00,560 do sometimes run out of ideas. So this episode, I'm going to share 29 00:02:00,760 --> 00:02:05,599 some of the things that I will do to get more episode ideas. When 30 00:02:05,879 --> 00:02:09,599 the inspiration well runs a little bit dry, I usually come back to one 31 00:02:09,599 --> 00:02:13,639 of the methods that I'm going to share in this episode. Now, if 32 00:02:13,639 --> 00:02:15,800 you're not already subscribed to the show, hit the subscribe button and it just 33 00:02:15,840 --> 00:02:21,680 means you'll get each new episode straight to your podcast app of choice every Monday, 34 00:02:21,719 --> 00:02:24,520 Wednesday, and Friday. All Right. The first thing that I do 35 00:02:24,639 --> 00:02:30,400 to keep coming up with ideas Number one, I ask my audience what are 36 00:02:30,439 --> 00:02:34,800 your goals and what are the obstacles standing in the way of you reaching these 37 00:02:34,840 --> 00:02:38,400 goals. Now, every year I send out a mid year and an end 38 00:02:38,439 --> 00:02:42,680 of year survey asking my audience questions like this, and when they tell me 39 00:02:42,919 --> 00:02:46,759 the obstacles that are standing in the way of their goals, I turn those 40 00:02:46,800 --> 00:02:51,759 into content ideas. For example, here's one that was from the survey that 41 00:02:51,800 --> 00:02:54,240 I sent out back in July. So somebody said, my goal is to 42 00:02:54,319 --> 00:02:59,800 create and launch my first online course, and the obstacle that they said was 43 00:03:00,400 --> 00:03:02,560 and loads of work. Now, the content ideas that I get from that 44 00:03:02,719 --> 00:03:07,000 might be why you don't need to create your course before you launch it, 45 00:03:07,560 --> 00:03:10,199 or maybe something like, oh you afraid to launch your course, here's what 46 00:03:10,240 --> 00:03:15,719 you need to know, or how launching your course before creating it can ease 47 00:03:15,759 --> 00:03:21,439 the fear of launching. And this is way more useful content than just assuming 48 00:03:21,560 --> 00:03:24,960 I know what my audience wants or what they are struggling with Number two, 49 00:03:25,680 --> 00:03:30,639 I ask my audience, what three questions do you have about topic? Whatever 50 00:03:30,639 --> 00:03:35,960 the topic is, and I also include this one in that survey. And 51 00:03:36,120 --> 00:03:40,360 the questions that they ask me then give me a ton of ideas for potential 52 00:03:40,400 --> 00:03:44,599 episode content, right, so I can create episodes that answer the questions. 53 00:03:44,919 --> 00:03:47,080 For example, this episode is answering a question that I get after all the 54 00:03:47,080 --> 00:03:50,680 time, which is how do I come up with so many content ideas? 55 00:03:51,240 --> 00:03:55,199 Great? Easy, that's another episode idea. And you know another one that 56 00:03:55,240 --> 00:03:59,319 comes up a lot, or one that came up actually in the media survey 57 00:03:59,439 --> 00:04:01,840 was what are the care key things to focus on in the very beginning when 58 00:04:01,879 --> 00:04:05,520 money is low and you don't have help. And I answered that in episode 59 00:04:05,560 --> 00:04:09,680 six hundred and fifty one, which if you want the direct blink, you 60 00:04:09,719 --> 00:04:12,919 can DM me on Instagram sixty five to one and I'll send you the link 61 00:04:12,960 --> 00:04:15,360 to that episode. But that episode was if I had five thousand dollars to 62 00:04:15,399 --> 00:04:18,879 start my business, this is where I would spend it for maximum results. 63 00:04:19,480 --> 00:04:24,360 Number three team content brainstorming calls. So this is one that we started doing 64 00:04:24,360 --> 00:04:27,800 this year as a team. So once every two months or so, I 65 00:04:27,839 --> 00:04:30,759 will jump on Zoom with Lauren and Jay who are on my team, and 66 00:04:30,839 --> 00:04:36,160 we each have to bring ten potential podcast episode ideas to the call, and 67 00:04:36,319 --> 00:04:42,800 from those ten ideas each we usually end up with way more than thirty topics 68 00:04:42,839 --> 00:04:46,800 because one person will say an idea and then from that idea we'll be like, 69 00:04:46,839 --> 00:04:48,199 oh's we could also do that. We could also try that, So 70 00:04:48,240 --> 00:04:53,120 we kind of bounce off each other and it ends up being a ton of 71 00:04:53,120 --> 00:04:57,480 new ideas in just one call. Now, this has been super helpful for 72 00:04:57,519 --> 00:05:00,959 me because you know, when it's just you brain storming by yourself, don't 73 00:05:01,000 --> 00:05:04,519 always know like what you don't know. You don't always see what you are 74 00:05:04,560 --> 00:05:10,399 missing. And especially now in my business where I'm not in the Facebook groups 75 00:05:10,519 --> 00:05:15,639 and the telegram pods as much as Lauren and Jay are, so they can 76 00:05:15,680 --> 00:05:17,800 tell me, like what kind of questions people are asking where they're struggling, 77 00:05:18,199 --> 00:05:24,240 and that means that I can keep creating content that is relevant to my audience 78 00:05:24,279 --> 00:05:29,240 but also relevant to my paying students. Okay, number four, I ask 79 00:05:29,360 --> 00:05:32,240 my listeners to write in with a dilemma or a question that they want advice 80 00:05:32,319 --> 00:05:35,399 on, and I haven't done one of these episodes in a while because I 81 00:05:35,480 --> 00:05:39,879 just haven't had that many questions submitted. So if you want to submit a 82 00:05:39,959 --> 00:05:43,959 question for an Ask Steph episode, head to Stephtaylor dot co. Slash Ask 83 00:05:44,079 --> 00:05:47,480 Steph will proper link to that in the show notes as well. And I 84 00:05:47,560 --> 00:05:51,519 love these episodes. I get to go a lot deeper into a specific problem 85 00:05:51,639 --> 00:05:59,000 or a specific situation, And while I usually pick the ones that are gonna 86 00:05:59,040 --> 00:06:02,040 help as many people as posis, I still answer it in the way that 87 00:06:02,040 --> 00:06:05,160 that person has asked it, if that makes sense, So I'm still answering 88 00:06:05,160 --> 00:06:11,720 it from that person's specific situation rather than a general broad answer, and the 89 00:06:11,839 --> 00:06:17,120 questions that get asked to questions get submitted also then spark ideas for other episodes. 90 00:06:17,759 --> 00:06:23,959 Number five, I past my audience survey responses into chat GPT. I 91 00:06:24,000 --> 00:06:28,680 give it some examples of previous episodes that have performed really well, and then 92 00:06:28,720 --> 00:06:31,800 I ask it to give me some more topic suggestions based on the ones that 93 00:06:31,839 --> 00:06:36,079 have worked well and the questions and the problems that my listeners are struggling with. 94 00:06:36,560 --> 00:06:41,160 Now, some of the ideas it has come up with have been absolute 95 00:06:41,199 --> 00:06:45,639 duds. For example, one of them was blending work had passion your ultimate 96 00:06:45,720 --> 00:06:48,879 marketing plans. I'm not really sure about that one, but there have been 97 00:06:48,920 --> 00:06:53,319 some good ones that have been decent that have come out of there, or 98 00:06:53,399 --> 00:06:58,120 that have sparked ideas for other episodes that I wouldn't have thought of otherwise. 99 00:06:58,639 --> 00:07:01,800 And the key here is that I have pasting in that audience survey, and 100 00:07:01,879 --> 00:07:08,240 I am pasting in some episode titles that have worked really well, because otherwise, 101 00:07:08,399 --> 00:07:11,000 if I just asked it like, hey, this is an online business 102 00:07:11,000 --> 00:07:15,600 strategy podcast, can you give me some topic ideas, it would just be 103 00:07:15,720 --> 00:07:19,639 like really broad stuff like how to define your ideal client. Great, that's 104 00:07:19,720 --> 00:07:25,519 not very exciting at all. Like, as with anything chat GPT, what 105 00:07:25,560 --> 00:07:28,600 you put in is going to determine the quality of the outputs, And if 106 00:07:28,600 --> 00:07:32,399 you give it more information, you give it more specific prompts, then the 107 00:07:32,439 --> 00:07:36,720 outputs you get are going to be much more specific. Now, if you 108 00:07:36,720 --> 00:07:42,879 want a little bit more on AI and using chat GPT correctly, I recently 109 00:07:42,959 --> 00:07:46,480 did an interview on this show with my good friend Ronsley Vaz. You can 110 00:07:46,519 --> 00:07:49,480 find that at episode seven hundred and ten. He talked a bit about how 111 00:07:49,519 --> 00:07:54,000 to prompt chat GPT to get the best kind of results. So if you 112 00:07:54,040 --> 00:07:57,279 want to direct link to that episode, dm me on Instagram at Steph Taylor 113 00:07:57,319 --> 00:08:00,720 dot co. Send me seven to one zero, seven hundred and ten and 114 00:08:00,800 --> 00:08:05,279 I'll send you a direct link to that episode with Romsley okay, number six. 115 00:08:05,800 --> 00:08:09,720 I look at the episodes that have performed really well, and then I 116 00:08:09,759 --> 00:08:13,079 think about if there are ways I can talk about the same concept with a 117 00:08:13,160 --> 00:08:16,800 fresh take or a new story, or give a different way of explaining it. 118 00:08:16,319 --> 00:08:20,240 Now, you guys aren't going back and listening to all seven hundred and 119 00:08:20,240 --> 00:08:24,600 twenty episodes, so something that performed really well two years ago is probably not 120 00:08:24,800 --> 00:08:26,519 on your radar, or even if you listened to it two years ago, 121 00:08:26,560 --> 00:08:31,279 you've probably forgotten about the concept I was explaining. So I go back, 122 00:08:31,360 --> 00:08:33,960 I look at those kinds of episodes that have performed really well, and then 123 00:08:35,120 --> 00:08:37,080 I share a different take on it, or I update it if I've learned 124 00:08:37,120 --> 00:08:41,799 something new, or I explain it in a different way. I use new 125 00:08:41,840 --> 00:08:45,600 stories, new analogies. You know, everything, everything is content right. 126 00:08:46,360 --> 00:08:48,440 Every time something happens in my life, I'm like, oh, that could 127 00:08:48,480 --> 00:08:52,159 be that could be an analogy for something in business, Like I recently got 128 00:08:52,200 --> 00:08:58,000 stuck in Vanuatu, which is a little island in the Pacific that has one 129 00:08:58,120 --> 00:09:01,080 major airline, and they're one major airline has one international jet. They have 130 00:09:01,120 --> 00:09:05,159 one jet that services Sydney, Melbourne, Brisbane and Auckland, and that one 131 00:09:05,240 --> 00:09:11,320 jet broke down and I was stuck on the island because of that, And 132 00:09:11,919 --> 00:09:13,600 the content that came out of that, or the story that came out of 133 00:09:13,639 --> 00:09:16,960 that is like, this is what it's like to be relying on one income 134 00:09:18,000 --> 00:09:20,639 stream in your business, like relying on just one plane to service all of 135 00:09:20,679 --> 00:09:24,960 these major cities that are bringing you all of your tourists. Okay, and 136 00:09:24,000 --> 00:09:30,360 then number seven, I look at previous episodes and I zoom in or zoom 137 00:09:30,360 --> 00:09:33,159 out on each of these topics. So for each topic, we can either 138 00:09:33,200 --> 00:09:37,039 go deeper or we can go broader. We can zoom in or we can 139 00:09:37,120 --> 00:09:39,919 zoom in. So, for example, if I'm sharing an episode about how 140 00:09:39,919 --> 00:09:43,799 I come up with content ideas, I e. Today's episode, I might 141 00:09:43,919 --> 00:09:48,919 zoom in and then share an episode on how I survey my audience to get 142 00:09:48,919 --> 00:09:52,360 more content ideas. Or I could zoom out and share an episode on what 143 00:09:52,440 --> 00:09:56,440 I think makes a good content topic. I could zoom in and create an 144 00:09:56,440 --> 00:10:01,200 episode on how I zoom in on content topics, and I could zoom out 145 00:10:01,240 --> 00:10:05,879 and I could talk about how I repurpose my old content topics to come up 146 00:10:05,919 --> 00:10:11,200 with more ideas. So there you have it, seven ways to come up 147 00:10:11,240 --> 00:10:16,120 with more content ideas. After seven hundred and twenty episodes, I haven't run 148 00:10:16,159 --> 00:10:20,679 out of ideas just yet. Now, if you haven't already left a quick 149 00:10:20,879 --> 00:10:24,360 rating and review, please take thirty seconds to do so. I read every 150 00:10:24,399 --> 00:10:26,720 single one of them. It means a lot to me because a lot of 151 00:10:26,759 --> 00:10:30,759 work goes into creating this show. Thanks so much for listening. Catch you 152 00:10:30,799 --> 00:10:31,200 next time.