I look at the episodes that have performed really well, and then I think
about if there are ways I can talk about the same concept with a fresh
take or a new story, or give a different way of explaining it.
Now, you guys aren't going back and listening to all seven hundred and twenty
episodes, so something that performed really well two years ago is probably not on
your radar, or even if you listened to it two years ago, you've
probably forgotten about the concept I was explaining. So I go back, I
look at those kinds of episodes that have performed really well, and then I
share a different take on it, or I update it if I've learned something
new, or I explain it in a different way. Welcome to imperfect Action.
I'm Steph Taylor. For years, I read all the books, downloaded
all the freebies, and did all the courses, But it wasn't until I
started taking imperfect action that my business had its first million dollar year. Imperfect
action is about doing things before you're ready, prioritizing consistent action over perfect action,
and moving forward even when you're not sure you're doing it right. On
this show, you can expect mindset advice, actionable marketing tips and strategies to
build a business that brings you more profit, more freedom, and even more
joy. Are you on the list to get my daily businesses? Every day
I'll send you a bite sized prompt designed to help you grow your business in
a more intentional way. Sign up at Stephtaylor dot co, forward slash DBB,
or at the link in the show notes. Hey, welcome back to
Imperfect Action. This is episode seven hundred and twenty. Today I am answering
a very common question that I get, which is, how on earth do
you still keep coming up with things to talk about seven hundred and twenty episodes
later? And when I first started this show, I had absolutely no idea
what I was going to even talk about after one hundred episodes, let alone
seven hundred and twenty of them, And look, to be honest, I
do sometimes run out of ideas. So this episode, I'm going to share
some of the things that I will do to get more episode ideas. When
the inspiration well runs a little bit dry, I usually come back to one
of the methods that I'm going to share in this episode. Now, if
you're not already subscribed to the show, hit the subscribe button and it just
means you'll get each new episode straight to your podcast app of choice every Monday,
Wednesday, and Friday. All Right. The first thing that I do
to keep coming up with ideas Number one, I ask my audience what are
your goals and what are the obstacles standing in the way of you reaching these
goals. Now, every year I send out a mid year and an end
of year survey asking my audience questions like this, and when they tell me
the obstacles that are standing in the way of their goals, I turn those
into content ideas. For example, here's one that was from the survey that
I sent out back in July. So somebody said, my goal is to
create and launch my first online course, and the obstacle that they said was
and loads of work. Now, the content ideas that I get from that
might be why you don't need to create your course before you launch it,
or maybe something like, oh you afraid to launch your course, here's what
you need to know, or how launching your course before creating it can ease
the fear of launching. And this is way more useful content than just assuming
I know what my audience wants or what they are struggling with Number two,
I ask my audience, what three questions do you have about topic? Whatever
the topic is, and I also include this one in that survey. And
the questions that they ask me then give me a ton of ideas for potential
episode content, right, so I can create episodes that answer the questions.
For example, this episode is answering a question that I get after all the
time, which is how do I come up with so many content ideas?
Great? Easy, that's another episode idea. And you know another one that
comes up a lot, or one that came up actually in the media survey
was what are the care key things to focus on in the very beginning when
money is low and you don't have help. And I answered that in episode
six hundred and fifty one, which if you want the direct blink, you
can DM me on Instagram sixty five to one and I'll send you the link
to that episode. But that episode was if I had five thousand dollars to
start my business, this is where I would spend it for maximum results.
Number three team content brainstorming calls. So this is one that we started doing
this year as a team. So once every two months or so, I
will jump on Zoom with Lauren and Jay who are on my team, and
we each have to bring ten potential podcast episode ideas to the call, and
from those ten ideas each we usually end up with way more than thirty topics
because one person will say an idea and then from that idea we'll be like,
oh's we could also do that. We could also try that, So
we kind of bounce off each other and it ends up being a ton of
new ideas in just one call. Now, this has been super helpful for
me because you know, when it's just you brain storming by yourself, don't
always know like what you don't know. You don't always see what you are
missing. And especially now in my business where I'm not in the Facebook groups
and the telegram pods as much as Lauren and Jay are, so they can
tell me, like what kind of questions people are asking where they're struggling,
and that means that I can keep creating content that is relevant to my audience
but also relevant to my paying students. Okay, number four, I ask
my listeners to write in with a dilemma or a question that they want advice
on, and I haven't done one of these episodes in a while because I
just haven't had that many questions submitted. So if you want to submit a
question for an Ask Steph episode, head to Stephtaylor dot co. Slash Ask
Steph will proper link to that in the show notes as well. And I
love these episodes. I get to go a lot deeper into a specific problem
or a specific situation, And while I usually pick the ones that are gonna
help as many people as posis, I still answer it in the way that
that person has asked it, if that makes sense, So I'm still answering
it from that person's specific situation rather than a general broad answer, and the
questions that get asked to questions get submitted also then spark ideas for other episodes.
Number five, I past my audience survey responses into chat GPT. I
give it some examples of previous episodes that have performed really well, and then
I ask it to give me some more topic suggestions based on the ones that
have worked well and the questions and the problems that my listeners are struggling with.
Now, some of the ideas it has come up with have been absolute
duds. For example, one of them was blending work had passion your ultimate
marketing plans. I'm not really sure about that one, but there have been
some good ones that have been decent that have come out of there, or
that have sparked ideas for other episodes that I wouldn't have thought of otherwise.
And the key here is that I have pasting in that audience survey, and
I am pasting in some episode titles that have worked really well, because otherwise,
if I just asked it like, hey, this is an online business
strategy podcast, can you give me some topic ideas, it would just be
like really broad stuff like how to define your ideal client. Great, that's
not very exciting at all. Like, as with anything chat GPT, what
you put in is going to determine the quality of the outputs, And if
you give it more information, you give it more specific prompts, then the
outputs you get are going to be much more specific. Now, if you
want a little bit more on AI and using chat GPT correctly, I recently
did an interview on this show with my good friend Ronsley Vaz. You can
find that at episode seven hundred and ten. He talked a bit about how
to prompt chat GPT to get the best kind of results. So if you
want to direct link to that episode, dm me on Instagram at Steph Taylor
dot co. Send me seven to one zero, seven hundred and ten and
I'll send you a direct link to that episode with Romsley okay, number six.
I look at the episodes that have performed really well, and then I
think about if there are ways I can talk about the same concept with a
fresh take or a new story, or give a different way of explaining it.
Now, you guys aren't going back and listening to all seven hundred and
twenty episodes, so something that performed really well two years ago is probably not
on your radar, or even if you listened to it two years ago,
you've probably forgotten about the concept I was explaining. So I go back,
I look at those kinds of episodes that have performed really well, and then
I share a different take on it, or I update it if I've learned
something new, or I explain it in a different way. I use new
stories, new analogies. You know, everything, everything is content right.
Every time something happens in my life, I'm like, oh, that could
be that could be an analogy for something in business, Like I recently got
stuck in Vanuatu, which is a little island in the Pacific that has one
major airline, and they're one major airline has one international jet. They have
one jet that services Sydney, Melbourne, Brisbane and Auckland, and that one
jet broke down and I was stuck on the island because of that, And
the content that came out of that, or the story that came out of
that is like, this is what it's like to be relying on one income
stream in your business, like relying on just one plane to service all of
these major cities that are bringing you all of your tourists. Okay, and
then number seven, I look at previous episodes and I zoom in or zoom
out on each of these topics. So for each topic, we can either
go deeper or we can go broader. We can zoom in or we can
zoom in. So, for example, if I'm sharing an episode about how
I come up with content ideas, I e. Today's episode, I might
zoom in and then share an episode on how I survey my audience to get
more content ideas. Or I could zoom out and share an episode on what
I think makes a good content topic. I could zoom in and create an
episode on how I zoom in on content topics, and I could zoom out
and I could talk about how I repurpose my old content topics to come up
with more ideas. So there you have it, seven ways to come up
with more content ideas. After seven hundred and twenty episodes, I haven't run
out of ideas just yet. Now, if you haven't already left a quick
rating and review, please take thirty seconds to do so. I read every
single one of them. It means a lot to me because a lot of
work goes into creating this show. Thanks so much for listening. Catch you
next time.