Whenever I find myself with a survey related to podcasting, I like to complete
it and, in addition to passing, share it with all of you and
today we go. It is ideal because there is even at stake an Amazon
gift card worth a hundred euros for all of us who participate in this survey.
We welcome you across the microphone. On the other side of the microphone,
a project by Jorge Marín grandson in which you will find your daily ration
of metapodcastings with news, events, tools or episodes of opinion in just ten
minutes. Ten minutes, ten minutes. It is a pleasure to return to
the other side of the microphone to offer you a new daily metapodcasting relationship.
I am Jorge Marín and as every day I bring you, therefore, a
news, a tool, an episode of opinion, an event, a personal
experience or a survey, as is the case today, a survey related to
podcasting, And is that the platform of hosting and analysis of podcast Cojost has
launched a survey that will close next March 15. And why do I tell
you this that they are going to close on March 15, because there is
at stake an Amazon gift card of one hundred euros for all those who complete
it and who, by the way, well, we help them in this
study that they have done. Well, better said this survey to conduct a
study for good, well, to know a little bit about podcasters. What
are our challenges, our achievements, our experiences, all related to podcasting to
continue serving the podcasting community better, logically to their customers. Remember that it
is a hosting and podcast analysis company with many, an extensive range of services
ranging from a very lite version, very small to something super, super corporate,
super business. They have five service plans for all our different projects.
I' d tell you the prices, but it' s the only thing
that doesn' t come in his cohus podcasting. From there you can find
all the details of this platform. I say they contribute from hosting and podcast
analysis to branding strategies, branding studies about our podcast, all the corporate aspects
that a big company or a big corporation can have focusing on podcasting And,
besides, well, they do surveys like this, like the one we are
going to do today and sending to our response, because we will participate to
be able to win a gift card worth a hundred dollars forgiveness before. I
do not know if said euros are a hundred dollars and the winner of this
gift card will be contacted by email once the survey has been completed. They
ask us, please, to complete this survey before the 15th of March in
order to be able to enter into this draw they are going to carry out.
All survey data will be kept anonymously and will be used internally in cohost
podcast, com as well as for industry reference reports. Well, I'
m gonna start filling in. I have here two tabs open with the survey
in both Spanish and English, because there are some things that I don'
t deserve to translate as the names of some platforms and so on. But,
well, let me have it complete. Pila' s name. Well,
then, Jorge and last name Marín grandson, but don' t spoil
anything new or e- mail. I' m not going to give good,
yes, I' m going to put Jorge Marín arroba eb It'
s where you can contact me for any aspect related to your podcast. You
know that I am in charge of production, this producer who can help you
produce your podcast or directly offer you editing, promotion, dissemination and everything you
need to be able to take your podcast to the next level. Link your
podcast, because I' m going to give you my podling man, because
in Puulding they can be subscribed through their favorite platform or directly not look.
I' m not wrong. I' m going to give you to the
other side of the microphone point com which is my website, the website of
my podcast, where you can listen and where you can listen, all chapters,
in addition to having all the contact links of all platforms. When was
the last time, the last episode you broadcast on your live podcast. But
this is mistranslated. When the last episode tupo ah ok, not direct,
was published when the last episode of your podcast was published. Well, when
I' m answering this survey two days ago. But since there is no
choice, there is this week, in the last two weeks, the last
month in the last three months, not for the last three months or more
than three months ago. In this case, as the most advisable option for
me would be this week every time you offer new episodes. Well, daily,
in my case we have days more than once a week weekly biweekly good,
fortnightly monthly or without expertly How do you consider, how do they translate
this, how would you define someone who is a professional podcaster. Well,
like I' m going to have to answer it in English, I'
m going to fill it in later, but to say this episode recorded as
a chop for Jorge of the future, I' ll say that it is
someone who is able to commit to his audience, both in the quality of
its content and in the quality of sound and that, regardless of whether he
earns money or not with his podcast, he contributes value with his project.
It may be a podcast of humor, entertainment, but it has to bring
value. In this case he tells us about our podcast and our objectives.
You' re signed with a good network. You' ve signed up with
some good network. See, I' d be my own network, but
as I' ve been in networks before, although now I' m not
going to answer yes. It' s kind of hard in my case because
it belongs to b producer, but before I was in a good podcast nation.
Let' s answer yes. Your podcast has sponsors, okay. Currently
they are not sponsors as such they are patrons that, by the way,
by the way, you can enter the coffi and become patrons from six euros
per month you can sponsor an episode. How can you do it, because
very sencilito entering here on the other side of the microphone, with coffee bar
and before these patrons already had sponsors. So I am going to answer that
the podcast does have or has had sponsors, although in this case they are
a mix between patrons and sponsors. If your podcast doesn' t have sponsors,
how do you consider how you aim to monetize your podcast. Yeah,
I' m gonna say yes, not really. I ran away it looks
like there' s a draft, oh sorry, I' m like I
' m wearing it in two tabs at the same time it tells me I
didn' t love that I' m filling it in somewhere else. Yeah,
yeah, I' m sorry. I do want to sponsor or monetize
my podcast. So many downloads. Monthly you have your podcast, or how
many you receive your podcast, because in my case we have zero to five
hundred. I' m sorry. The previous question says that if I want
to monetize, I have said yes, but you have another option, which
is whether it can' t be or I already have sponsors. I'
m going to change it. I already have sponsors. The next question is
which of the following options are closer to your main goal for your podcast,
monetization, intellectual leadership, brand building, leading generation, community building. Another
one, because here I have doubts. Well, in my case, I
use it a little or a little bit of everything. Perhaps the only one
that wouldn' t fit me very much is a leading generation, because monetizing,
monetizing isn' t the main goal but well, I do use it
to monetize intellectual leadership. Man to see, I don' t know if
I' d be a leader in this podcasting thing, but I do want
to, if I' m not already an authorized voice within podcasting in Spanish
or at least help other people be. Brand construction. I' ve built
my personal brand around podcasting and on the other side of the episode microphone.
I believe that my commitment to this daily podcast proves this to be a leading
generation. Well, I don' t really fit this description and community building.
Yes, this very clearly the construction of a community around not only this
podcast, but the podcasting in general, because I believe that this is another
key. Here. The bad news is, I can only answer one option
Well, I have the option. The last option is another one and complete
it with my description. Well, maybe I' ll keep it. I
will reply that I choose all of them and that they are all included in
the production company itself and NB producers. And good that it' s a
way to take my personal brand to another level of monetizing content, because I
also offer services. In this podcast I built a community around me, podcasting,
podcasting, and the producer in general. I' m worth a little
bit of all podcast challenges. What is the main challenge you experience with your
podcast to see find other countries. Yeah, actually, it does unify the
data from my podcast. Well, I don' t know if the data
refers to creating the content itself, which, well, seeing costs me a
little bit because it' s a daily podcast, but if it was weekly
or monthly. It would be super easy, but good search. Guests,
not the truth I could have guests. I don' t know if daily,
but weekly, sure enough, and if not, raise your hand those
you want to come as guests. Give me a comment, understand who my
listeners are. No, I don' t consider it a problem, because
well, luckily, unfortunately, my audience is controllable, it' s tiny,
it' s constant and almost almost I could know all or almost all
of them. In fact, when someone new comes and becomes a faithful listener,
someone who writes to me often or who is part of the telegram channel
or patrons, because listen, I am the first one interested in knowing him
and in knowing his projects, keeping sponsors of me in this case, I
think yes, keeping sponsors is the most difficult thing. Getting it is difficult,
but keeping it is much more. Fortunately, many of you who are
patrons, are sponsors too and hear I would say that none, almost none
has become sponsors or recurring scenes and has allowed it to increase my audience.
Also look at I want to increase my audience. So it' s kind
of complicated, kind of difficult, but also because it' s not a
niche podcast anymore, but a micro niche podcast. It is that listeners who
are interested in podcasting itself in general, not to mention a particular podcast or
genre in particular, is a complicated thing. Those of you who are already
faithful listeners, no, but someone who is so sick, if you allow
me the expression as I am and who passions it as much as this normally,
because it is more focused on a more promotional aspect of itself. Or
you want to see this a more faithful way of getting money that' s
not my case. Nor do I make it a mixture of passion and profession.
There are not many of us who reach this level and that is why
I think it is very difficult to expand my audience, but well, luckily
it is faithful and, besides, the mouth long ago, so listen do
not hesitate to share this episode and, in the last place, manage my
podcast. Manage my podcast not because my workflow already, in fact, every
season increases it a little bit more, increases my goals a little bit more
and when I' ve done it has seen it back. I mean,
my mother, the amount of work this podcast takes me to the other side
of the microphone. I always say I' m my worst client, because
if I had to charge myself the amount of hours I spend on it,
I wouldn' t know, because it' s not just recording the podcast,
it' s much more. So I' m going to stay with
finding sponsors and keeping sponsors. I think these are the two most difficult aspects,
at least for me today. How you are currently solving the challenge identified
above. Look, this is a good question. If we talk about sponsors,
then Mira, I will also have pending to create on the web,
on the other side of the microphone with a little bit of a blink to
invite new sponsors, in a way that I have seen on other pages of
the Internet, of other content creators that I have quite liked and when I
have it ready, I will let you know because I think it can be
very successful. So, listen, offer sponsorship spaces on this podcast, but
in a sensible and good way to my style. My style will be others
that you don' t like, but at least I like it very much,
as you see a partner from without office, com and I think I
' m going to clone it, because I liked to see about podcast platforms,
which platforms are essential to you in your podcasting workflow. Select all the
ones that correspond to seeing a little moment, guest sourcing platforms, not a
truth that I don' t need good podcast hosting platforms, yes, I
like to always be aware of what they offer one or the other, especially
for customers who arrive at the producer and who want, then, to see
what is the best option. And I' m always asked about transcription platforms.
Look here. Interestingly, Samuel Ferrer, of relevance to fifth n Brance,
recently I was wondering about this and well, here we would go to
one to see if there are any. No more than transcription platforms. Lately,
more artificial intelligence platforms are being brought for our podcasts. Here I would
give you a tick, because it' s something to look at third-
party analytics platforms, not a listening app or a hosting platform. I imagine
it will be services such as the one that commented you little bit of po
lottery or creation of jingles or tuning. From ah not from analysis. Analysis,
forgiveness, forgiveness, forgiveness Well, I guess it' ll be something
like the lamest or Pod kitt thing. It seems to me that there is
another Podcharts or something so that you measure a little data from your podcasts,
statistics from your podcast, where it is featured, etcetera, etcetera. I
don' t usually use it because I trust enough of the accommodation I have
on speaker and my own reports that I make for myself. Podcast marketing platforms,
not podcast advertising platforms. See if in this case, advertising platforms on
podcast. In my case, yes, because it' s something that interests
me to get sponsors or to get advertisers. So I' d stay with
podcast advertising platforms and podcast hosting platforms. Those two use some podcast analysis platform
in addition to your fot T square. True forgiveness, you use some Pozt
analytics platform in addition to its platform of your hosting podcast platform. If so,
which ones do you use to look at. That' s great.
For you to know. I am subscribed to Pod Kit, which is one
that sends me once a week where in which posts it appears in my podcast
in which ranking. But for you to know a little more is chart Table.
It is written charterable COHST, which is the one that has carried out
this survey that today I bring you power with two des Podkit, with k
of kilo, pot Page and pod sides, and the last options I do
not use third party platforms for analysis of my podcast. The next question is
you' re thinking about the podcasting tools you currently use, which enhancements or
additional thirst functions would be beneficial to you, because in my case I really
like look potest quisy. That also carries a recommendation, although it has nothing
to do with what I talked about before podcast analysis. Potest quis is a
tool I told you about a few weeks ago, which analyzes your episodes and
offers you a summary through artificial intelligence. He listens to you, creates an
attractive headline, a summary for your podcast description. It offers you the full
transcript. It gives you examples to announce your episode that if on Twitter,
Instagram, Facebook, Linkedin, depending on how little the language of each platform,
it offers you the flames, the four, the mentions of each of
your episodes allows you to even create audiograms, in this case in the paid
version. I believe that, and I am not in favour of using artificial
intelligence as something automated. It always needs to be reviewed, but I already
say that potest quisy seems to me something that should be integrated into each of
the tools, as, for example, Adobe has done with Adobe Podcast,
because it has integrated within its Adobe Audition platform, in its online platform,
in this case a self- editor or podcast self- editing that to me
personally is serving a lot in one of my client' s projects, of
my clients, although it is true that I do not give up all the
work, but I believe that that is a good use of artificial intelligence.
How it can integrate into your workflow to help you in some ways. Although
I like to edit podcasts by hand, I do recognize that on occasion I
have used these tools because listen make life easier as a podcast editor or producer.
So look at the integration of artificial diligence, not the automation of artificial
eye intelligence, but the integration of artificial intelligence into any of the functions.
In my case, since editing podcasts or extracting data from podcasts already edited on
a scale of one to five, where one is the lowest and five the
highest. How important it is for you to understand the demographics of today in
age, income, interests, hobbies, habits on social networks, because for
me a four, a four look, a five maybe, not because it
may seem something non- invasive. But, well, I don' t
need to know all the data from every one of my listeners either. So
I like to be aware, to see who they are and that and to
see how it moves a little bit from my audience, but it seems a
little invasive to me. Sometimes he hears if there' s someone who doesn
' t want to answer it that doesn' t answer it by knowing he
' s there and knowing he' s listening to me. For me it
is enough on a scale of one to five, where one is the lowest
and five is to be higher. How important it is for you to understand
the participation of podcast, episode consumption, listening time, how often listeners return
In this case it is to look a little inside to see the production itself.
In this case, yes, look here at a five. Here I
am quite a geek of the data of the podcast itself, as I let
you know in each episode x ninety- nine, where I offer you all
the data, no longer because I like to make it public, but because
I also like to compare myself to the other one hundred previous chapters and see
a little what I have achieved with this metapodcast. But it' s my
case because I' m a little bit sick from the data analysis. In
fact, when some client asks me to do a statistical report and I like
that, I like to talk to him and say look, because here we
go well or here we go wrong. Either this I think we could make
it better or this put it aside because it doesn' t matter. I
don' t know what kind of podcast analysis is most important to you,
select all that correspond demographic data from the audience, age, sex, income,
hobbies, social media consumption, participation data, consumption rates, listening time,
frequency with which listeners return unique listeners, individual people listening to your episodes
downloads, the amount of reproductions your podcast gets. Analysis v t B,
the companies and industries that your listeners work for growth rates, When your programs
or listener episodes are growing from your podcast, Where listeners found your listener program,
What apps your listeners use to access your set program. I very much
like this part of this question, from the survey for two reasons. One,
difference between unique listeners and downloads, because one thing is the individual people
who listen to your episodes and another, the amount of reproductions that your podcast
gets, that are very different things and that some platforms are committed to obviating
and, on the other hand, the listening source of your podcasts. Where
they find us, our listeners and the other, listening apps where they listen
to us. One thing is where they find us, how they find us,
and another, where they listen to us. Well, look, I
' m gonna dial these four, well, five pardons, I' m
gonna dial unique listeners, downloads, growth rates, listening source, and listening
apps that five. Why are they so important to me, man, so
the truth, because I like to collect the data and analyze them well,
as I said to know which listeners. I have, how much the episode
is downloaded, how many, how many downloads it has, because, maybe,
an episode has many downloads, but then it has few listeners. The
podcast itself, which is something that must also be analyzed. Maybe an episode
of yours goes viral and you have to see the motive. No or the
other way around that the downloads fall, as happened to me earlier this year
with the fall of Apple Podcast. Or many of you will be passing over
He hears why my podcast downloads fall. What' s happening lately that I
have a fifteen, twenty percent less than usual. Well, it' s
just that Apple Podcast made some changes to what I told you a few years
ago, okay, but a few months or a few weeks ago, or
on the other hand, the source of listening from where, how the listeners
find me and where they listen to me. They might find me on social
media or they might find me on the telegram group and then they' ll
come over and listen a lot to me in Spotify or Pottager or I don
' t know. I don' t know. That' s my opinion.
You would pay for an edital podcast tool that offers you this data.
There' s gonna be me because maybe I' m really into this and
I' m able to get the data out of myself, but maybe I
' d pay for someone to send me reports. In fact, I offer
this to some customers or I give you a report with all the data we
get from the podcast and to see a little non- table month statistics or,
how they discover you or I offer it as a clear service, I
myself will not pay, but yes they would pay. I' d pay
for the reports I make, I' d pay for the podcasts I'
m hosting, the podcasts I' m producing. So if there was a
tool that would offer me this data, I would pay. What is your
budget range to invest in podcasting tools that meet your needs effectively. Well,
I' m sorry it' s the other way around forty- one dollars
to fifty dollars a month over five. Well, they' re upside down,
they' re not messy. They range from zero prices to ten dollars
a month, twenty to forty dollars a month, because they are totally messy.
From zero to ten, from ten to twenty, from twenty to forty,
from forty to fifty or more a month to see, in my case,
if I used it for several podcasts at once, then perhaps between twenty
to forty euros a month to analyze all the podcasts with which I work.
Yes, it would seem reasonable, but of course we are talking about twenty
podcasts a month is that, perhaps, if all my clients paid me for
these analyses and for these reports I was talking about earlier, I would pay
even more than fifty euros a month. But not everyone buys it, and
in my case, because it is also a service that I offer to third
parties an amateur podcast, because perhaps I would not be so willing to pay
so much. But well let' s continue with the survey. I mean,
I' d pay between 20 and 40. It is more likely that
one will try a podcast platform if it is free, has limited capabilities and
offers you the option more to upgrade it later, or two pay for a
podcast platform in advance to get all its capabilities, because in this case I
find myself here among the wall pads, because Spreaker, until about six months
ago a year ago was the second one had to pay to say, to
be able to get all his capabilities, all his options. However, for
the past year it has offered a free plan that has limited capabilities, has
limited options and you can unlock them by paying a little bit later, or
the case of Evox, which offers us to host our podcast for free,
but to unlock some things, you have to pay. Then we have good,
there are more options that are completely free to see. In my case,
in my case, I have always been faithful or I have been more
at last better told to platforms to leave it all clear before paying and tell
me look. We offer you this, but it costs another. The Freemium
options, which are the first of the options that well, I give it
to you for free, but then you can go unlocking things. As long
as you pay me personally, I' ve never finished liking you. So
I' m going to pick the second option. Pay for a podcast platform
in advance to get all your benefits or all your capabilities. And the penultimate
question is where he usually discovers new tools and platforms for podcasts and that influences
the decision to test them. Well, here I' m going to put
two things. One mouth- to- mouth among other podcast producers and creators
and two Pod News. Pod News the truth that keeps me quite up to
date of everything that is cooked in the environment of podcasting worldwide and, in
fact, the result of it is this survey of cohust I learned from Post
News and said, because this I think is worth telling my listeners. Above
all, I gave a hundred dollars at stake man, because it happens that
the more you participate the less possibilities. I have me, but, well,
I don' t care. I sacrifice myself for you and last question.
You would like to participate in future studies of kW Hus or Come.
Yes, let' s answer yes, so they send me more polls and
be able to bring hello to this side of the microphone so that you also
complete it and see if then publish the results, which is always the most
juicy. I don' t like to complete them, but I like it
better if they give me the results later. But, well, we'
ll see you in a week or a few months and luck, lucky to
see if you get that coupon. I won' t say that gift check
for a hundred bucks amazon or. If it' s not my turn,
and you say I' m sure I can put it right in some new
bucket to bring it here to the other side of the microphone. And to
keep growing. As for my podcast, Tinge in general, and now I
say goodbye and how every day I go back to that place where you are
right now, across the microphone,