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Whenever I find myself with a survey
related to podcasting, I like to complete

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it and, in addition to passing, share it with all of you and

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today we go. It is ideal
because there is even at stake an Amazon

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gift card worth a hundred euros for
all of us who participate in this survey.

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We welcome you across the microphone.
On the other side of the microphone,

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a project by Jorge Marín grandson in
which you will find your daily ration

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of metapodcastings with news, events,
tools or episodes of opinion in just ten

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minutes. Ten minutes, ten minutes. It is a pleasure to return to

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the other side of the microphone to
offer you a new daily metapodcasting relationship.

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I am Jorge Marín and as every
day I bring you, therefore, a

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news, a tool, an episode
of opinion, an event, a personal

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experience or a survey, as is
the case today, a survey related to

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podcasting, And is that the platform
of hosting and analysis of podcast Cojost has

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launched a survey that will close next
March 15. And why do I tell

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you this that they are going to
close on March 15, because there is

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at stake an Amazon gift card of
one hundred euros for all those who complete

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it and who, by the way, well, we help them in this

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study that they have done. Well, better said this survey to conduct a

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study for good, well, to
know a little bit about podcasters. What

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are our challenges, our achievements,
our experiences, all related to podcasting to

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continue serving the podcasting community better,
logically to their customers. Remember that it

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is a hosting and podcast analysis company
with many, an extensive range of services

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ranging from a very lite version,
very small to something super, super corporate,

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super business. They have five service
plans for all our different projects.

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I' d tell you the prices, but it' s the only thing

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that doesn' t come in his
cohus podcasting. From there you can find

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all the details of this platform.
I say they contribute from hosting and podcast

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analysis to branding strategies, branding studies
about our podcast, all the corporate aspects

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that a big company or a big
corporation can have focusing on podcasting And,

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besides, well, they do surveys
like this, like the one we are

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going to do today and sending to
our response, because we will participate to

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be able to win a gift card
worth a hundred dollars forgiveness before. I

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do not know if said euros are
a hundred dollars and the winner of this

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gift card will be contacted by email
once the survey has been completed. They

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ask us, please, to complete
this survey before the 15th of March in

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order to be able to enter into
this draw they are going to carry out.

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All survey data will be kept anonymously
and will be used internally in cohost

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podcast, com as well as for
industry reference reports. Well, I'

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m gonna start filling in. I
have here two tabs open with the survey

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in both Spanish and English, because
there are some things that I don'

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t deserve to translate as the names
of some platforms and so on. But,

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well, let me have it complete. Pila' s name. Well,

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then, Jorge and last name Marín
grandson, but don' t spoil

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anything new or e- mail.
I' m not going to give good,

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yes, I' m going to
put Jorge Marín arroba eb It'

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s where you can contact me for
any aspect related to your podcast. You

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know that I am in charge of
production, this producer who can help you

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produce your podcast or directly offer you
editing, promotion, dissemination and everything you

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need to be able to take your
podcast to the next level. Link your

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podcast, because I' m going
to give you my podling man, because

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in Puulding they can be subscribed through
their favorite platform or directly not look.

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I' m not wrong. I' m going to give you to the

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other side of the microphone point com
which is my website, the website of

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my podcast, where you can listen
and where you can listen, all chapters,

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in addition to having all the contact
links of all platforms. When was

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the last time, the last episode
you broadcast on your live podcast. But

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this is mistranslated. When the last
episode tupo ah ok, not direct,

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was published when the last episode of
your podcast was published. Well, when

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I' m answering this survey two
days ago. But since there is no

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choice, there is this week,
in the last two weeks, the last

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month in the last three months,
not for the last three months or more

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than three months ago. In this
case, as the most advisable option for

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me would be this week every time
you offer new episodes. Well, daily,

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in my case we have days more
than once a week weekly biweekly good,

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fortnightly monthly or without expertly How do
you consider, how do they translate

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this, how would you define someone
who is a professional podcaster. Well,

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like I' m going to have
to answer it in English, I'

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m going to fill it in later, but to say this episode recorded as

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a chop for Jorge of the future, I' ll say that it is

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someone who is able to commit to
his audience, both in the quality of

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its content and in the quality of
sound and that, regardless of whether he

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earns money or not with his podcast, he contributes value with his project.

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It may be a podcast of humor, entertainment, but it has to bring

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value. In this case he tells
us about our podcast and our objectives.

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You' re signed with a good
network. You' ve signed up with

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some good network. See, I' d be my own network, but

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as I' ve been in networks
before, although now I' m not

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going to answer yes. It'
s kind of hard in my case because

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it belongs to b producer, but
before I was in a good podcast nation.

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Let' s answer yes. Your
podcast has sponsors, okay. Currently

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they are not sponsors as such they
are patrons that, by the way,

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by the way, you can enter
the coffi and become patrons from six euros

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per month you can sponsor an episode. How can you do it, because

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very sencilito entering here on the other
side of the microphone, with coffee bar

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and before these patrons already had sponsors. So I am going to answer that

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the podcast does have or has had
sponsors, although in this case they are

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a mix between patrons and sponsors.
If your podcast doesn' t have sponsors,

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how do you consider how you aim
to monetize your podcast. Yeah,

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I' m gonna say yes,
not really. I ran away it looks

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like there' s a draft,
oh sorry, I' m like I

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' m wearing it in two tabs
at the same time it tells me I

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didn' t love that I'
m filling it in somewhere else. Yeah,

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yeah, I' m sorry.
I do want to sponsor or monetize

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my podcast. So many downloads.
Monthly you have your podcast, or how

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many you receive your podcast, because
in my case we have zero to five

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hundred. I' m sorry.
The previous question says that if I want

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to monetize, I have said yes, but you have another option, which

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is whether it can' t be
or I already have sponsors. I'

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m going to change it. I
already have sponsors. The next question is

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which of the following options are closer
to your main goal for your podcast,

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monetization, intellectual leadership, brand building, leading generation, community building. Another

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one, because here I have doubts. Well, in my case, I

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use it a little or a little
bit of everything. Perhaps the only one

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that wouldn' t fit me very
much is a leading generation, because monetizing,

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monetizing isn' t the main goal
but well, I do use it

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to monetize intellectual leadership. Man to
see, I don' t know if

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I' d be a leader in
this podcasting thing, but I do want

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to, if I' m not
already an authorized voice within podcasting in Spanish

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or at least help other people be. Brand construction. I' ve built

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my personal brand around podcasting and on
the other side of the episode microphone.

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I believe that my commitment to this
daily podcast proves this to be a leading

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generation. Well, I don'
t really fit this description and community building.

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Yes, this very clearly the construction
of a community around not only this

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podcast, but the podcasting in general, because I believe that this is another

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key. Here. The bad news
is, I can only answer one option

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Well, I have the option.
The last option is another one and complete

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it with my description. Well,
maybe I' ll keep it. I

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will reply that I choose all of
them and that they are all included in

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the production company itself and NB producers. And good that it' s a

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way to take my personal brand to
another level of monetizing content, because I

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also offer services. In this podcast
I built a community around me, podcasting,

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podcasting, and the producer in general. I' m worth a little

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bit of all podcast challenges. What
is the main challenge you experience with your

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podcast to see find other countries.
Yeah, actually, it does unify the

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data from my podcast. Well,
I don' t know if the data

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refers to creating the content itself,
which, well, seeing costs me a

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little bit because it' s a
daily podcast, but if it was weekly

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or monthly. It would be super
easy, but good search. Guests,

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not the truth I could have guests. I don' t know if daily,

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but weekly, sure enough, and
if not, raise your hand those

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you want to come as guests.
Give me a comment, understand who my

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listeners are. No, I don' t consider it a problem, because

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well, luckily, unfortunately, my
audience is controllable, it' s tiny,

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it' s constant and almost almost
I could know all or almost all

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of them. In fact, when
someone new comes and becomes a faithful listener,

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someone who writes to me often or
who is part of the telegram channel

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or patrons, because listen, I
am the first one interested in knowing him

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and in knowing his projects, keeping
sponsors of me in this case, I

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think yes, keeping sponsors is the
most difficult thing. Getting it is difficult,

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but keeping it is much more.
Fortunately, many of you who are

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patrons, are sponsors too and hear
I would say that none, almost none

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has become sponsors or recurring scenes and
has allowed it to increase my audience.

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Also look at I want to increase
my audience. So it' s kind

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of complicated, kind of difficult,
but also because it' s not a

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niche podcast anymore, but a micro
niche podcast. It is that listeners who

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are interested in podcasting itself in general, not to mention a particular podcast or

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genre in particular, is a complicated
thing. Those of you who are already

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faithful listeners, no, but someone
who is so sick, if you allow

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me the expression as I am and
who passions it as much as this normally,

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because it is more focused on a
more promotional aspect of itself. Or

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you want to see this a more
faithful way of getting money that' s

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not my case. Nor do I
make it a mixture of passion and profession.

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There are not many of us who
reach this level and that is why

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I think it is very difficult to
expand my audience, but well, luckily

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it is faithful and, besides,
the mouth long ago, so listen do

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not hesitate to share this episode and, in the last place, manage my

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podcast. Manage my podcast not because
my workflow already, in fact, every

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season increases it a little bit more, increases my goals a little bit more

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and when I' ve done it
has seen it back. I mean,

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my mother, the amount of work
this podcast takes me to the other side

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of the microphone. I always say
I' m my worst client, because

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if I had to charge myself the
amount of hours I spend on it,

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I wouldn' t know, because
it' s not just recording the podcast,

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it' s much more. So
I' m going to stay with

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finding sponsors and keeping sponsors. I
think these are the two most difficult aspects,

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at least for me today. How
you are currently solving the challenge identified

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above. Look, this is a
good question. If we talk about sponsors,

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then Mira, I will also have
pending to create on the web,

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on the other side of the microphone
with a little bit of a blink to

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invite new sponsors, in a way
that I have seen on other pages of

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the Internet, of other content creators
that I have quite liked and when I

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have it ready, I will let
you know because I think it can be

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very successful. So, listen,
offer sponsorship spaces on this podcast, but

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in a sensible and good way to
my style. My style will be others

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that you don' t like,
but at least I like it very much,

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as you see a partner from without
office, com and I think I

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' m going to clone it,
because I liked to see about podcast platforms,

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which platforms are essential to you in
your podcasting workflow. Select all the

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ones that correspond to seeing a little
moment, guest sourcing platforms, not a

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truth that I don' t need
good podcast hosting platforms, yes, I

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like to always be aware of what
they offer one or the other, especially

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for customers who arrive at the producer
and who want, then, to see

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what is the best option. And
I' m always asked about transcription platforms.

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Look here. Interestingly, Samuel Ferrer, of relevance to fifth n Brance,

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recently I was wondering about this and
well, here we would go to

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one to see if there are any. No more than transcription platforms. Lately,

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more artificial intelligence platforms are being brought
for our podcasts. Here I would

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give you a tick, because it' s something to look at third-

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party analytics platforms, not a listening
app or a hosting platform. I imagine

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it will be services such as the
one that commented you little bit of po

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lottery or creation of jingles or tuning. From ah not from analysis. Analysis,

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forgiveness, forgiveness, forgiveness Well,
I guess it' ll be something

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like the lamest or Pod kitt thing. It seems to me that there is

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another Podcharts or something so that you
measure a little data from your podcasts,

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statistics from your podcast, where it
is featured, etcetera, etcetera. I

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don' t usually use it because
I trust enough of the accommodation I have

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on speaker and my own reports that
I make for myself. Podcast marketing platforms,

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not podcast advertising platforms. See if
in this case, advertising platforms on

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podcast. In my case, yes, because it' s something that interests

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me to get sponsors or to get
advertisers. So I' d stay with

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podcast advertising platforms and podcast hosting platforms. Those two use some podcast analysis platform

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in addition to your fot T square. True forgiveness, you use some Pozt

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analytics platform in addition to its platform
of your hosting podcast platform. If so,

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which ones do you use to look
at. That' s great.

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For you to know. I am
subscribed to Pod Kit, which is one

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that sends me once a week where
in which posts it appears in my podcast

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in which ranking. But for you
to know a little more is chart Table.

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It is written charterable COHST, which
is the one that has carried out

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this survey that today I bring you
power with two des Podkit, with k

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of kilo, pot Page and pod
sides, and the last options I do

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not use third party platforms for analysis
of my podcast. The next question is

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you' re thinking about the podcasting
tools you currently use, which enhancements or

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additional thirst functions would be beneficial to
you, because in my case I really

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like look potest quisy. That also
carries a recommendation, although it has nothing

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to do with what I talked about
before podcast analysis. Potest quis is a

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tool I told you about a few
weeks ago, which analyzes your episodes and

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offers you a summary through artificial intelligence. He listens to you, creates an

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attractive headline, a summary for your
podcast description. It offers you the full

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transcript. It gives you examples to
announce your episode that if on Twitter,

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Instagram, Facebook, Linkedin, depending
on how little the language of each platform,

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it offers you the flames, the
four, the mentions of each of

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your episodes allows you to even create
audiograms, in this case in the paid

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version. I believe that, and
I am not in favour of using artificial

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intelligence as something automated. It always
needs to be reviewed, but I already

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say that potest quisy seems to me
something that should be integrated into each of

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the tools, as, for example, Adobe has done with Adobe Podcast,

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because it has integrated within its Adobe
Audition platform, in its online platform,

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in this case a self- editor
or podcast self- editing that to me

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personally is serving a lot in one
of my client' s projects, of

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my clients, although it is true
that I do not give up all the

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work, but I believe that that
is a good use of artificial intelligence.

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How it can integrate into your workflow
to help you in some ways. Although

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I like to edit podcasts by hand, I do recognize that on occasion I

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have used these tools because listen make
life easier as a podcast editor or producer.

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So look at the integration of artificial
diligence, not the automation of artificial

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eye intelligence, but the integration of
artificial intelligence into any of the functions.

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In my case, since editing podcasts
or extracting data from podcasts already edited on

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a scale of one to five,
where one is the lowest and five the

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highest. How important it is for
you to understand the demographics of today in

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age, income, interests, hobbies, habits on social networks, because for

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me a four, a four look, a five maybe, not because it

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may seem something non- invasive.
But, well, I don' t

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need to know all the data from
every one of my listeners either. So

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I like to be aware, to
see who they are and that and to

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see how it moves a little bit
from my audience, but it seems a

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little invasive to me. Sometimes he
hears if there' s someone who doesn

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' t want to answer it that
doesn' t answer it by knowing he

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' s there and knowing he'
s listening to me. For me it

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is enough on a scale of one
to five, where one is the lowest

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and five is to be higher.
How important it is for you to understand

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the participation of podcast, episode consumption, listening time, how often listeners return

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In this case it is to look
a little inside to see the production itself.

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In this case, yes, look
here at a five. Here I

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am quite a geek of the data
of the podcast itself, as I let

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you know in each episode x ninety- nine, where I offer you all

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the data, no longer because I
like to make it public, but because

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I also like to compare myself to
the other one hundred previous chapters and see

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a little what I have achieved with
this metapodcast. But it' s my

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case because I' m a little
bit sick from the data analysis. In

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fact, when some client asks me
to do a statistical report and I like

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that, I like to talk to
him and say look, because here we

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go well or here we go wrong. Either this I think we could make

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it better or this put it aside
because it doesn' t matter. I

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don' t know what kind of
podcast analysis is most important to you,

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select all that correspond demographic data from
the audience, age, sex, income,

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hobbies, social media consumption, participation
data, consumption rates, listening time,

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frequency with which listeners return unique listeners, individual people listening to your episodes

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downloads, the amount of reproductions your
podcast gets. Analysis v t B,

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the companies and industries that your listeners
work for growth rates, When your programs

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or listener episodes are growing from your
podcast, Where listeners found your listener program,

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What apps your listeners use to access
your set program. I very much

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like this part of this question,
from the survey for two reasons. One,

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difference between unique listeners and downloads,
because one thing is the individual people

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who listen to your episodes and another, the amount of reproductions that your podcast

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gets, that are very different things
and that some platforms are committed to obviating

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and, on the other hand,
the listening source of your podcasts. Where

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they find us, our listeners and
the other, listening apps where they listen

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to us. One thing is where
they find us, how they find us,

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and another, where they listen to
us. Well, look, I

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' m gonna dial these four,
well, five pardons, I' m

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gonna dial unique listeners, downloads,
growth rates, listening source, and listening

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apps that five. Why are they
so important to me, man, so

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the truth, because I like to
collect the data and analyze them well,

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as I said to know which listeners. I have, how much the episode

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is downloaded, how many, how
many downloads it has, because, maybe,

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an episode has many downloads, but
then it has few listeners. The

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podcast itself, which is something that
must also be analyzed. Maybe an episode

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of yours goes viral and you have
to see the motive. No or the

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other way around that the downloads fall, as happened to me earlier this year

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with the fall of Apple Podcast.
Or many of you will be passing over

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He hears why my podcast downloads fall. What' s happening lately that I

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have a fifteen, twenty percent less
than usual. Well, it' s

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just that Apple Podcast made some changes
to what I told you a few years

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ago, okay, but a few
months or a few weeks ago, or

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on the other hand, the source
of listening from where, how the listeners

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find me and where they listen to
me. They might find me on social

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media or they might find me on
the telegram group and then they' ll

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come over and listen a lot to
me in Spotify or Pottager or I don

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' t know. I don'
t know. That' s my opinion.

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You would pay for an edital podcast
tool that offers you this data.

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There' s gonna be me because
maybe I' m really into this and

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I' m able to get the
data out of myself, but maybe I

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' d pay for someone to send
me reports. In fact, I offer

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this to some customers or I give
you a report with all the data we

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00:23:42,039 --> 00:23:45,920
get from the podcast and to see
a little non- table month statistics or,

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how they discover you or I offer
it as a clear service, I

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myself will not pay, but yes
they would pay. I' d pay

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for the reports I make, I' d pay for the podcasts I'

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m hosting, the podcasts I'
m producing. So if there was a

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tool that would offer me this data, I would pay. What is your

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budget range to invest in podcasting tools
that meet your needs effectively. Well,

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I' m sorry it' s
the other way around forty- one dollars

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to fifty dollars a month over five. Well, they' re upside down,

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they' re not messy. They
range from zero prices to ten dollars

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00:24:27,480 --> 00:24:33,240
a month, twenty to forty dollars
a month, because they are totally messy.

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From zero to ten, from ten
to twenty, from twenty to forty,

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00:24:37,200 --> 00:24:40,880
from forty to fifty or more a
month to see, in my case,

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if I used it for several podcasts
at once, then perhaps between twenty

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to forty euros a month to analyze
all the podcasts with which I work.

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Yes, it would seem reasonable,
but of course we are talking about twenty

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podcasts a month is that, perhaps, if all my clients paid me for

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these analyses and for these reports I
was talking about earlier, I would pay

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even more than fifty euros a month. But not everyone buys it, and

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in my case, because it is
also a service that I offer to third

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parties an amateur podcast, because perhaps
I would not be so willing to pay

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00:25:19,200 --> 00:25:22,640
so much. But well let'
s continue with the survey. I mean,

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I' d pay between 20 and
40. It is more likely that

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one will try a podcast platform if
it is free, has limited capabilities and

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00:25:30,960 --> 00:25:36,960
offers you the option more to upgrade
it later, or two pay for a

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00:25:37,000 --> 00:25:41,799
podcast platform in advance to get all
its capabilities, because in this case I

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find myself here among the wall pads, because Spreaker, until about six months

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00:25:45,000 --> 00:25:52,799
ago a year ago was the second
one had to pay to say, to

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00:25:52,000 --> 00:25:56,119
be able to get all his capabilities, all his options. However, for

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00:25:56,160 --> 00:26:02,240
the past year it has offered a
free plan that has limited capabilities, has

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00:26:02,359 --> 00:26:07,200
limited options and you can unlock them
by paying a little bit later, or

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00:26:07,200 --> 00:26:11,559
the case of Evox, which offers
us to host our podcast for free,

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00:26:11,920 --> 00:26:15,759
but to unlock some things, you
have to pay. Then we have good,

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00:26:17,039 --> 00:26:21,359
there are more options that are completely
free to see. In my case,

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in my case, I have always
been faithful or I have been more

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00:26:26,720 --> 00:26:30,519
at last better told to platforms to
leave it all clear before paying and tell

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00:26:30,599 --> 00:26:34,880
me look. We offer you this, but it costs another. The Freemium

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00:26:34,960 --> 00:26:37,960
options, which are the first of
the options that well, I give it

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00:26:38,039 --> 00:26:41,880
to you for free, but then
you can go unlocking things. As long

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00:26:41,920 --> 00:26:45,279
as you pay me personally, I' ve never finished liking you. So

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I' m going to pick the
second option. Pay for a podcast platform

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00:26:48,000 --> 00:26:56,359
in advance to get all your benefits
or all your capabilities. And the penultimate

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00:26:56,400 --> 00:27:00,079
question is where he usually discovers new
tools and platforms for podcasts and that influences

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00:27:00,079 --> 00:27:03,799
the decision to test them. Well, here I' m going to put

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00:27:03,839 --> 00:27:07,920
two things. One mouth- to- mouth among other podcast producers and creators

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00:27:08,039 --> 00:27:12,319
and two Pod News. Pod News
the truth that keeps me quite up to

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00:27:12,400 --> 00:27:18,119
date of everything that is cooked in
the environment of podcasting worldwide and, in

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00:27:18,160 --> 00:27:22,480
fact, the result of it is
this survey of cohust I learned from Post

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00:27:22,559 --> 00:27:30,559
News and said, because this I
think is worth telling my listeners. Above

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00:27:30,640 --> 00:27:33,559
all, I gave a hundred dollars
at stake man, because it happens that

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00:27:33,599 --> 00:27:34,799
the more you participate the less possibilities. I have me, but, well,

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00:27:34,960 --> 00:27:37,759
I don' t care. I
sacrifice myself for you and last question.

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00:27:38,079 --> 00:27:41,839
You would like to participate in future
studies of kW Hus or Come.

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00:27:41,920 --> 00:27:45,680
Yes, let' s answer yes, so they send me more polls and

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00:27:45,759 --> 00:27:49,559
be able to bring hello to this
side of the microphone so that you also

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00:27:49,599 --> 00:27:52,640
complete it and see if then publish
the results, which is always the most

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00:27:52,640 --> 00:27:56,240
juicy. I don' t like
to complete them, but I like it

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00:27:56,400 --> 00:27:59,759
better if they give me the results
later. But, well, we'

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00:27:59,599 --> 00:28:02,920
ll see you in a week or
a few months and luck, lucky to

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00:28:02,960 --> 00:28:11,160
see if you get that coupon.
I won' t say that gift check

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00:28:11,240 --> 00:28:12,440
for a hundred bucks amazon or.
If it' s not my turn,

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00:28:12,640 --> 00:28:18,480
and you say I' m sure
I can put it right in some new

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00:28:18,480 --> 00:28:18,559
bucket to bring it here to the
other side of the microphone. And to

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00:28:18,599 --> 00:28:27,440
keep growing. As for my podcast, Tinge in general, and now I

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00:28:27,440 --> 00:28:32,160
say goodbye and how every day I
go back to that place where you are

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right now, across the microphone,