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If you are regular podcast listeners,
surely you will have encountered a case similar

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to the one I am going to
comment on today in this episode, and

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that is that there are some podcast
creators who offer small pills of their premium

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content to bond listeners and make them
say VIP based on selling their content hey

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is a respectable strategy, but in
my case I do not see yes at

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all, but well let me explain
you. We welcome you to the other

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side of the microphone. On the
other side of the microphone, a project

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by Jorge Marín Nieto in which you
will find your daily ration of metapodcasting Castin

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with news, events, tools or
episodes of opinion in just ten minutes.

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Ten minutes, ten minutes. Welcome
and welcome to the other side of the

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microphone where the meta podcasting, that
is, a podcast that talks about podcast

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in general, is the protagonist.
I am Jorge Marín and like every day,

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in just ten fifteen minutes I offer
you a new pill of this metal

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content related to news, tools,
events, curiosities, surveys, recommendations or

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episodes of opinion, as is the
case on Fridays. Today' s Friday.

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So today I want to expand a
little bit more and elaborate a little

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bit more on some particular aspect of
the podcast environment, but on the customs

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that some podcast creators have or at
least how I see it I give you

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my opinion on some aspects that are, in my opinion, better or worse.

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Well, I' m saying my
opinion. Today I want to talk

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to you about offering part of our
content, little pills of our content to

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earn premium listeners, so that some
listener who is not yet subscribed to the

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paid version of our podcast, get
him to move on to that premium version,

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to that private version, that restricted
version, and what I mean by

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this little pills. Let' s
see there are some podcasts that offer,

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I don' t know for the
best, a minute, two minutes,

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three, minutes, ten minutes of
their full content and offer it open and

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leave you there with the honey on
your lips so that you go to their

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website, go to their payment platform, go to a nullette, whatever,

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whatever they want you to do and
let' s tell you they put you

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there like the carrot and the donkey
or the horse, not to go behind

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them as far as they want you
to hear. This is a totally respectable

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thing. Everyone is in their free
right to do so, and hopefully,

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it will work for many of them. But as a listener personally, it

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' s not something I' m
attracted to. I explain when the podcast,

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for example, offers you a minute, two, three, ten and

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then the podcast lasts an hour,
since I honestly don' t hear the

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stones. No, no, because
I know what they' re meant for

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and it' s like watching a
movie trailer. If the trailer of a

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movie, instead of a minute,
lasts ten, because they tell me a

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little bit about the plot and in
the end I say well, because I

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don' t know if I'
m very interested, even in movies or

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series that I know I' m
going to like. I' d rather

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watch a 15- second trailer show
me something very, very, very,

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very concrete than unveil a little bit
more of the movie and leave me there

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with the shit on my lips.
Personally, as a listener, I think

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it is much more beneficial for the
podcast creator and for the listener himself to

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do or do this in two different
ways. I' ll explain. On

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the one hand, we have premium
podcasts that occasionally offer completely free and open

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and on all platforms a loose chapter. Hey, I' ve got my

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premium podcast, but every ten episodes
I leave one open so you know what

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you' re gonna find in the
rest look. That' s how I

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do it. This is what if
you pay you' re going to get

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ten times more than one in ten
free. If you want the ten,

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then you have to go through the
ring. I mean, it doesn'

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t need to be a payment gateway, but to subscribe to a news letter

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or access a telegram channel or visit
a website or whatever they want to ask

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you for or, on the other
hand, a podcaster that makes let'

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s say two sections, a little
bit at first that' s about half

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of the episode, explaining to you
then who' s the guest, what

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' s going to come, what
we' re going to talk about the

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beginning of the conversation with this guest, more or less. I don'

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t know what will last you if
the whole chapter lasts an hour and a

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half or an hour, because I
offer you half, half something I say,

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hey. I liked this and I
want to know more, but I

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really liked something because I saw something, because with consumed something not because you

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leave me with the shit on those
lips, because I was really liking your

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episode and I want to keep listening
to it. But if you offer me

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nothing but looking for a peephole and
looks bad and looks blurry, then not

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really. No. No, personally
I don' t pick up maybe it

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' s me that I don'
t know I' m reluctant enough to

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especially exclusive platforms, not so much
for the fact of paying, but for

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exclusivity. It' s something that
if I can' t take the podcast

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to my usual platform or to my
usual app, it' s already something

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that throws me back the fact that
they put me through the ring to a

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podcast that forces me to listen on
a platform that I talk about podcast completely

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free. He doesn' t usually. I don' t want to talk

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about platforms in particular, but there
are some that offer their full content on

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one platform and on the other platforms. They offer you nothing more, they

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offer us better said, nothing more
than a small extract of ten fifteen minutes

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and they even disturb the metadata a
little to make it look like the outer

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platform. There' s the whole
episode, but when you download it,

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it turns out it' s not
like that. I think you all know

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what I mean, but good for
you to see personally. No, no,

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no case, but I' m
saying it' s my case because

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I don' t want to get
out of my usual podcast listening app.

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If I could pay for those podcasts
and bring them to any platform, I

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' d be happy to pay,
but the thing about being forced to go

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to another platform. No. No, no, no, it doesn'

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t go with me and this way
it' s played to keep my lips

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honey. And even lately I'
m seeing the case of podcasts of fairly

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consolidated platforms, but although quite consolidated, they do a job, in my

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opinion, quite before slut, which
is to take a minute without editing anything

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or telling you today listen to the
entire episode on this site. No,

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they don' t take a piece
of the episode directly. I' ll

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say a minute or two. They
hang it up on you like it'

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s one more chapter. And to
me, it has caused me to subscribe

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or to remove the automatic download of
one of these podcasts, because I do

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not like to be done that.
You get used to me every Friday or

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every month or whatever. I have
my entire episode and listen I set up

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the automatic download so that automatically,
when you publish, I download if you

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start putting me in as advertising wedges
of your podcast and then it turns out

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that you have gone to another platform, because in the end I will end

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up canceling you. And this same
thing they used to do in summer,

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let' s say so that people
wouldn' t leave and it caused me

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to unsubscribe every summer, because it' s a practice that I don'

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t like at all, anything backwards. Or chases away as a subscriber and

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as a listener, drives me away
for the pun, but I don'

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t like it at all. It' s something I' m not going

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to say I hate, but something
that pulls me back. No. No,

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no, no, no, I
mean, I' d rather look.

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For example, a case that is
looked at in the head is linked

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with your want to be podcast.
Com recently decided to migrate all its content

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or almost all its content or a
premium format, and when he brings a

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guest, he offers you as half
a horita or something or forty- five

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minutes of open content. And if
you want more, if you want the

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full content, then there you have
it on the premium platform, which in

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its case is Mamler, but it
offers you something to fuck. It'

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s a conversation. Well, it' s not everything, it' s

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not complete. Well, maybe you
leave a juicy part in another premium look,

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but it' s a podcast.
It could happen if he didn'

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t say anything about it being a
premium podcast at the end of the episode,

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it could happen as a completely normal
chapter. It' s not like

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he' s leaving you now that
he' s gonna start the best.

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Boom ah you don' t have
to pay. No. No. I

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think podcasting has to be an open
tool. I think that, regardless of

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whether your podcast is with a monetization
strategy, you should offer your listeners or

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your community a real reason to subscribe
to that premium content. And one real

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reason is to offer them some of
your content so they know it' s

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going to be found, not some
little bread crumbs to take them wherever you

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want. If so. If so, don' t start with an open

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podcast and then start cutting it,
because what I think you' re causing

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is precisely the opposite effect. But
good he hears that someone who likes podcasts

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a lot tells you, but maybe
marketing doesn' t know as much as

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it should or at least these marketing
practices that personally throw me back. But

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I already say that it is my
opinion that for those my podcast and for

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that I record it and edit it
myself and that I hope that you continue

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to listen for a long, long
time, that you have a great weekend

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full of podcasts that use these strategies
of capture or better than not, that

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do not use them, that at
least offer you a complete chapter from time

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to time and then already all those
who want in private, but that do

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not do these strategies. From there
I let you listen a little bit and

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if you want more pay, then
maybe not, podcasting, in my opinion,

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is not about that. But,
I mean, I' ve been

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extended enough as I said that you
have a great weekend full of podcasts and

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that' s how you let me
know next Monday on the occasion of the

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podcast Monday there is before I forget. Please come in here on the other

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side of the microphone, dot com
Barragracia Mira. There you will have all

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the chapters in full. You will
have the weekly survey of each week where

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you can choose your favorite chapters from
the last five episodes to vote there your

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favourites and, in that way give
me a little feedback to know which ones

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you liked the most, which ones
you liked the least. And, by

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the way, you say that you
can also comment on this telegram channel.

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Thank you so much for following the
other side of the microphone week after week,

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day after day and, as I
said, good weekend for everyone.

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Have so much and now I say
goodbye and how every day I go back

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to that place where you are right
now, across the microphone world