If you are regular podcast listeners, surely you will have encountered a case similar
to the one I am going to comment on today in this episode, and
that is that there are some podcast creators who offer small pills of their premium
content to bond listeners and make them say VIP based on selling their content hey
is a respectable strategy, but in my case I do not see yes at
all, but well let me explain you. We welcome you to the other
side of the microphone. On the other side of the microphone, a project
by Jorge Marín Nieto in which you will find your daily ration of metapodcasting Castin
with news, events, tools or episodes of opinion in just ten minutes.
Ten minutes, ten minutes. Welcome and welcome to the other side of the
microphone where the meta podcasting, that is, a podcast that talks about podcast
in general, is the protagonist. I am Jorge Marín and like every day,
in just ten fifteen minutes I offer you a new pill of this metal
content related to news, tools, events, curiosities, surveys, recommendations or
episodes of opinion, as is the case on Fridays. Today' s Friday.
So today I want to expand a little bit more and elaborate a little
bit more on some particular aspect of the podcast environment, but on the customs
that some podcast creators have or at least how I see it I give you
my opinion on some aspects that are, in my opinion, better or worse.
Well, I' m saying my opinion. Today I want to talk
to you about offering part of our content, little pills of our content to
earn premium listeners, so that some listener who is not yet subscribed to the
paid version of our podcast, get him to move on to that premium version,
to that private version, that restricted version, and what I mean by
this little pills. Let' s see there are some podcasts that offer,
I don' t know for the best, a minute, two minutes,
three, minutes, ten minutes of their full content and offer it open and
leave you there with the honey on your lips so that you go to their
website, go to their payment platform, go to a nullette, whatever,
whatever they want you to do and let' s tell you they put you
there like the carrot and the donkey or the horse, not to go behind
them as far as they want you to hear. This is a totally respectable
thing. Everyone is in their free right to do so, and hopefully,
it will work for many of them. But as a listener personally, it
' s not something I' m attracted to. I explain when the podcast,
for example, offers you a minute, two, three, ten and
then the podcast lasts an hour, since I honestly don' t hear the
stones. No, no, because I know what they' re meant for
and it' s like watching a movie trailer. If the trailer of a
movie, instead of a minute, lasts ten, because they tell me a
little bit about the plot and in the end I say well, because I
don' t know if I' m very interested, even in movies or
series that I know I' m going to like. I' d rather
watch a 15- second trailer show me something very, very, very,
very concrete than unveil a little bit more of the movie and leave me there
with the shit on my lips. Personally, as a listener, I think
it is much more beneficial for the podcast creator and for the listener himself to
do or do this in two different ways. I' ll explain. On
the one hand, we have premium podcasts that occasionally offer completely free and open
and on all platforms a loose chapter. Hey, I' ve got my
premium podcast, but every ten episodes I leave one open so you know what
you' re gonna find in the rest look. That' s how I
do it. This is what if you pay you' re going to get
ten times more than one in ten free. If you want the ten,
then you have to go through the ring. I mean, it doesn'
t need to be a payment gateway, but to subscribe to a news letter
or access a telegram channel or visit a website or whatever they want to ask
you for or, on the other hand, a podcaster that makes let'
s say two sections, a little bit at first that' s about half
of the episode, explaining to you then who' s the guest, what
' s going to come, what we' re going to talk about the
beginning of the conversation with this guest, more or less. I don'
t know what will last you if the whole chapter lasts an hour and a
half or an hour, because I offer you half, half something I say,
hey. I liked this and I want to know more, but I
really liked something because I saw something, because with consumed something not because you
leave me with the shit on those lips, because I was really liking your
episode and I want to keep listening to it. But if you offer me
nothing but looking for a peephole and looks bad and looks blurry, then not
really. No. No, personally I don' t pick up maybe it
' s me that I don' t know I' m reluctant enough to
especially exclusive platforms, not so much for the fact of paying, but for
exclusivity. It' s something that if I can' t take the podcast
to my usual platform or to my usual app, it' s already something
that throws me back the fact that they put me through the ring to a
podcast that forces me to listen on a platform that I talk about podcast completely
free. He doesn' t usually. I don' t want to talk
about platforms in particular, but there are some that offer their full content on
one platform and on the other platforms. They offer you nothing more, they
offer us better said, nothing more than a small extract of ten fifteen minutes
and they even disturb the metadata a little to make it look like the outer
platform. There' s the whole episode, but when you download it,
it turns out it' s not like that. I think you all know
what I mean, but good for you to see personally. No, no,
no case, but I' m saying it' s my case because
I don' t want to get out of my usual podcast listening app.
If I could pay for those podcasts and bring them to any platform, I
' d be happy to pay, but the thing about being forced to go
to another platform. No. No, no, no, it doesn'
t go with me and this way it' s played to keep my lips
honey. And even lately I' m seeing the case of podcasts of fairly
consolidated platforms, but although quite consolidated, they do a job, in my
opinion, quite before slut, which is to take a minute without editing anything
or telling you today listen to the entire episode on this site. No,
they don' t take a piece of the episode directly. I' ll
say a minute or two. They hang it up on you like it'
s one more chapter. And to me, it has caused me to subscribe
or to remove the automatic download of one of these podcasts, because I do
not like to be done that. You get used to me every Friday or
every month or whatever. I have my entire episode and listen I set up
the automatic download so that automatically, when you publish, I download if you
start putting me in as advertising wedges of your podcast and then it turns out
that you have gone to another platform, because in the end I will end
up canceling you. And this same thing they used to do in summer,
let' s say so that people wouldn' t leave and it caused me
to unsubscribe every summer, because it' s a practice that I don'
t like at all, anything backwards. Or chases away as a subscriber and
as a listener, drives me away for the pun, but I don'
t like it at all. It' s something I' m not going
to say I hate, but something that pulls me back. No. No,
no, no, no, I mean, I' d rather look.
For example, a case that is looked at in the head is linked
with your want to be podcast. Com recently decided to migrate all its content
or almost all its content or a premium format, and when he brings a
guest, he offers you as half a horita or something or forty- five
minutes of open content. And if you want more, if you want the
full content, then there you have it on the premium platform, which in
its case is Mamler, but it offers you something to fuck. It'
s a conversation. Well, it' s not everything, it' s
not complete. Well, maybe you leave a juicy part in another premium look,
but it' s a podcast. It could happen if he didn'
t say anything about it being a premium podcast at the end of the episode,
it could happen as a completely normal chapter. It' s not like
he' s leaving you now that he' s gonna start the best.
Boom ah you don' t have to pay. No. No. I
think podcasting has to be an open tool. I think that, regardless of
whether your podcast is with a monetization strategy, you should offer your listeners or
your community a real reason to subscribe to that premium content. And one real
reason is to offer them some of your content so they know it' s
going to be found, not some little bread crumbs to take them wherever you
want. If so. If so, don' t start with an open
podcast and then start cutting it, because what I think you' re causing
is precisely the opposite effect. But good he hears that someone who likes podcasts
a lot tells you, but maybe marketing doesn' t know as much as
it should or at least these marketing practices that personally throw me back. But
I already say that it is my opinion that for those my podcast and for
that I record it and edit it myself and that I hope that you continue
to listen for a long, long time, that you have a great weekend
full of podcasts that use these strategies of capture or better than not, that
do not use them, that at least offer you a complete chapter from time
to time and then already all those who want in private, but that do
not do these strategies. From there I let you listen a little bit and
if you want more pay, then maybe not, podcasting, in my opinion,
is not about that. But, I mean, I' ve been
extended enough as I said that you have a great weekend full of podcasts and
that' s how you let me know next Monday on the occasion of the
podcast Monday there is before I forget. Please come in here on the other
side of the microphone, dot com Barragracia Mira. There you will have all
the chapters in full. You will have the weekly survey of each week where
you can choose your favorite chapters from the last five episodes to vote there your
favourites and, in that way give me a little feedback to know which ones
you liked the most, which ones you liked the least. And, by
the way, you say that you can also comment on this telegram channel.
Thank you so much for following the other side of the microphone week after week,
day after day and, as I said, good weekend for everyone.
Have so much and now I say goodbye and how every day I go back
to that place where you are right now, across the microphone world