The great thing about these cash injections right is you are taking imperfect action and
you get to play around with the offer and test what works best for your
business, for your audience, for your style of working. It's not about
like, oh, everybody else is doing voxer accountability, so I need to
do mine in voxer as well. There's no one best way to do it.
It's what's going to work for you or what's going to work for your
audience best. Welcome to Imperfect Action. I'm Steph Taylor. For years,
I read all the books, downloaded all the freebies, and did all the
courses, but it wasn't until I started taking imperfect action that my business had
its first million dollar year. Imperfect action is about doing things before you're ready,
prioritizing consistent action over perfect action, and moving forward even when you're not
sure you're doing it right. On this show, you can expect mindset advice,
actionable marketing tips and strategies to build a business that brings you more profit,
more freedom, and even more. Are you on the list to get
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dot Co, forward slash DBB, or at the link in your show notes.
Hey, welcome back to a Perfect Action. This is episodes eight hundred
and thirty one. Today I'm sharing a couple of offers that you can sell
in your business when you need a cash injection. Now, what do I
actually mean by this term cash injection? What on earth is a cash injection?
When I'm using the word cash injection or the term cash injection, what
I'm really talking about is something that is quite similar to a launch. It's
a limited time campaign with the goal of generating some cash flow for your business.
You can almost think of it like a mini launch. And when you're
running a cash injection campaign, it can be for an offer that you already
have one that you already sell, or it can be for a brand new
own for you have never ever sold before. But the key thing is that
it's usually not going to be that you are launching or you're selling something that
takes months for you to create, Because when you need a cash injection in
your business, you need it like yesterday. You don't need it three months
from now. And the entire process of creating a cash injection or running a
cash injection campaign in your business is all about imperfect action. You're probably not
going to have a sales page for it. You might have like a Google
doc, or you might spell it out in an email to your list,
but you're not going to spend a lot of time designing a beautiful sales page.
You're probably not going to have perfectly pre recorded lessons that you package up
and sell like a course. But if you are teaching something, you're more
likely to be teaching it via Zoom Live. So for example, some example
cash injections, I could potentially take one of my existing offers, offer Less
Sell More, which is a mini course, and I could run a three
day launch of that offer where for just those three days only my email list
can get a special limited time bonus and they can only get that bonus during
those three days. That would generate a cash injection because there's a limited time
for people to buy, So anybody who has been sitting on the fence for
a while about buying that offer, it would nudge them off the fence.
They would buy and it would generate a little cash injection. Or alternatively,
I could test a new offer, so Let's say I'm going to run a
four week program where we will meet on Zoom once a week, and by
the end of the four weeks, you will have brainstormed an idea for a
cash injection. You'll have created all of the assets for your cash injection.
So you'll have created your card, open emails or the sales emails, or
your posts where you're selling it to your audience or anything like that. You'll
have created all of the assets you need to sell it, and you will
have sold it to your audience by the end of the four weeks. Right,
that would be something where there's actually minimal amount of preparation for me to
prepare that because I have I already know in my brain how to deliver a
cash injections. I can teach that. I know how to teach that to
a small group, and I would walk them through it week by week.
So it's not something that's going to take me six months to build out a
course on how to create a cash injection. It's a week by week,
small program where it's easy for me to create. Now, why do we
want to create cash injections in our business? Why would we want to Now,
regardless of whether you are new in business, or you've been running your
business for a while, you will at some point find that maybe your cash
flow is a little bit tight, or maybe you want to invest in a
course or a coach or some software, or you want to hire a virtual
assistant, but you don't have enough cash in your bank account to do so.
And when you know how to run a cash injection campaign, when you
have that skill, because honestly it's a skill, then you have the ability
to create cash flow on demand, and that means that you can then reinvest
that cash injection into your business. You can grow your business faster because now
you have the coach or the software or the virtual assistant, and you can
free up your time faster because that's going to create cash where you can use
to yeah, hire that virtual assistant who's going to take a few things off
your plate, so you now have more time which you can then spend on
the things that grow your business faster. It's also a great way to test
new ideas for offers without spending months creating them. This is actually a concept
that I teach a little bit inside Offer Less Sell More, where I talk
about your low hanging fruit offer. There's always something that you can sell to
your audience that's not going to take months and months to create. It's not
an online course where you have to go and record all of your modules.
It's not a brand new service where you need to go and outline the proposal
and then how you're going to go through it step by step. It's something
that solves a really, you know, a really pressing problem for your audience
and doesn't take long for you to deliver it or sell it. And these
can be limited time offers. That is one thing I really want to emphasize
is these this isn't about adding all of these new offers to your office suite
that you sell. It's not about adding them permanently. It's about testing new
things, about getting creative. If you are an ADHD brain like mine.
It's about keeping yourself entertained a little bit in your business as well, because
what you might find is that once you've built out your entire office suite and
everything feels really streamlined, then you're like, oh, this is kind of
boring now. So it's about adding a little bit of diversity to what you
sell and what you do month to month in your business so you can be
these office can be limited. They don't need to be a permanent addition.
There's something that's available for a limited time, and then once you have run
that cash injection, you might decide, well, actually, I really enjoy
delivering this. My audience loved it, they got great results. I'm going
to add this to my office suite permanently. Or maybe you'll think, well,
that was great, but it's a limited time thing. I don't want
to be delivering this forever for whatever reason that can be. Maybe you don't
enjoy it, or maybe it took up too much of your time, whatever
that is. I don't want to deliver this ongoing, so that was just
a limited time campaign. Or maybe oh great, I like this offer,
but I don't want to do it all the time. So maybe I'll just
run it once a year. I'll launch it once a year and then that's
it. So I actually I do a lot of audience research. I've talked
about this on the show quite a bit. I survey my email list twice
a year. I'm constantly jumping on zoom calls with past students. I'm getting
an idea of what's going on in people's brains in the online business. World.
And the big thing that I see over and over and over again every
time I survey my email list is this, I want to grow my business
faster, but I don't have enough time. But I also don't have enough
income to reinvest into the things that will free up my time. It's just
catch twenty two chicken and egg situation, right. So I've actually created a
solution to this my membership called Conversion Campaigns. It is a month to month
membership where each month you will get a plug and play campaign to generate a
cash injection in your business on demand. So it's fill in the blank's templates
so you can implement each cash injection campaign or each conversion campaign as easily as
you know. Do this, then do that, then fill in the blanks
and send that to your email list or post that on Instagram or wherever your
audience is. Doors are currently open for Conversion Campaigns. Head on over to
Steph Taylor dot co slash CC where you'll find everything you need to know about
the membership and how you can sign up. So today's episode five offers that
you can launch to generate a cash injection. So the first one a thirty
minute consolet with a specific income. So, for example, I could sell
a thirty minute clarify your office suite call, and at the end of that
thirty minutes they know exactly what their offers are going to be. And the
idea here is that you're not selling them the thirty minute call. You're selling
them the end results. So I'm not focusing so much on the fact that
they get thirty minutes of my time. I'm focusing more on the fact that
at the end of the call, you're going to know exactly what your office
suite is so you can start making more sales without feeling confused and overwhelmed about
what to sell. It's kind of the classic you know, when somebody's buying
a drill, they're not actually buying a drill, They're buying the whole.
They don't care about the drill. The drill is just a vehicle for the
transformation. What they care about is whether that drill is going to help them
to put a hole through the piece of wood. When somebody is buying your
thirty minute call, they're not buying thirty minutes of your time. They're buying
that end result. The same This goes for all of your offers, and
you can test different transformations with the exact same vehicle. So, for example,
the thirty minute call this month could be to clarify their office suite,
but then next month that thirty minute call could be to map out the name,
structure, pricing, and messaging of one off particularly right. The whole
idea with your cash injections is that you get to test different things and you
might uncover that great nobody wants a thirty minute call to clarify their office suite.
That's fine, Okay, next month we try something different. It's testing
different things, taking imperfect action to see what lands, what doesn't land,
what sells, what doesn't sell? Okay. The second idea a four week
accountability program. Is this something that your audience needs to do that you know
that they need to do, and they probably also know that they need to
do, and they probably know how to do it, but they struggle to
follow through on it. That is a good sign that you could create an
accountability program. So, in other words, this would be something like a
group program where each week on Zoom you keep them accountable. It could be
four weeks, eight weeks, twelve weeks, whatever. It doesn't that the
length is going to depend on how long it's going to take them to implement
and to build that habit. It's not about any content, so you're not
teaching them anything. They're not learning any new things from you. They already
know what to do. They just now need the accountability to do it.
And what those calls would then look like would be check ins where you're checking
in on their progress and you can hot seat coach them so you can which
them, you know, sort of one on one in that group container,
so each person gets like ten minutes or whatever coaching them through those things that
are getting in the way of them taking action. Or you could do your
accountability program on Voxa or WhatsApp or some other kind of group chat where it's
just daily check ins with the group. Maybe it's not a group thing,
maybe it's one on one accountability where you're doing weekly calls or you're doing daily
check ins on WhatsApp or whatever. It is the great thing about these cash
injections, right is you are taking imperfect action and you get to play around
with the offer and test what works best for your business, for your audience,
for your style of working. It's not about like, oh, everybody
else is doing voxer accountability, so I need to do mine in voxer as
well. There's no one best way to do it. It's what's going to
work for you and what's going to work for your audience. Best number three
a one off planning session. So for example, something I could run would
be jump on zoom and we're going to plan out your podcast episodes for the
next twelve weeks in a group, or we're going to jump on Zoom and
we're going to plan out your launch calendar for the next twelve months. The
idea is that you're doing it side by side. You are guiding them through
the main steps that they need to take. So you might say, like
step one, let's all brainstorm all of the potential podcast topics that we could
have, and we're going to set a timer for five minutes and you're going
to brainstorm for five minutes, so they have time during the session to actually
do the planning. And then you might say step two, let's map out
the next twelve weeks in a calendar. What else are you doing in your
business? And then step three, let's put in the topics that fit in
with the things you want to do in your business. So you're kind of
guiding them through the bigger steps, but they have, you know, five
minutes to implement each step. It's not something that they then need to go
away and implement afterwards. It's not something that they then go and do the
planning afterwards, because otherwise they might not do it. So this is really
giving them that container where they've got that accountability to do it live on the
call with you. Number four, a one off sprint session to achieve a
very specific outcome. So this is co working style where you are all on
zoom in a group for accountability. They are not learning anything. So for
example, what you might do and this is a really basic example, but
I would one hundred percent pay money for this. So sixty minute sprint to
get to inbox zero and essentially everyone is on zoom. You've all got your
cameras on. You don't share your screen or anything, but you've just got
your camera and you know that the group is kind of watching you, right
and you are all just going through your inboxes asynchronously, going through your inboxes
and getting them to impox zero, whether that's replying, deleting, delegating them,
adding them to your task management software, whatever you need to do to
get to inbox zero. You are just all doing it together in the group
because inbox zero, like that's something we all know how to do it,
but because we don't necessarily have it in our calendars, some of us really
struggle to find the time to do it because it's not an urgent task.
So that could be something that you would do in a group for accountability.
Doing it together it makes it a little bit more fun. You could even
add like a five minute break in there halfway through where everyone can chat.
It's a lot more fun than trying to clear out your inbox on your own.
And the focus here again isn't on learning anything. It's just doing the
thing that they already know they need to do and creating an accountability container.
For that number five, you could deliver an existing offer in a different container.
So for example, I have one course that is called the Podcast Launch
Plan, and rather than teaching you on how to launch a podcast in the
podcast Launch Plan for a limited time, maybe I would teach it in a
four week one on one container where each week we have a call and I
give you tasks to do between calls to launch your podcast essentially, and then
you have access to me between calls, to message me on WhatsApp and ask
me questions. Or another example, rather than delivering my signature course Launch Magic
as a twelve week course, I could deliver it in a one off,
small group format where it's still twelve weeks long, but I'm working with say
five students at once, and they have a higher touch experience, they get
a lot more support from me, they get small group coaching calls, they
get access to message me in between the calls, so they're getting much more,
much more support, and therefore I would be able to charge more for
that than for the actual course that I sell. That's a larger group.
So in other words, you're taking the same transformation and you are using a
different vehicle to deliver it. So instead of using the drill to create a
hole, we're looking at like, how else can we create a hole?
Can I hammer a nail through here and pull that out? And then oh
great, there's a you know, so we're taking that same outcome, that
same thing that they are buying and giving it, putting it in a different
container, a different vehicle. All right. So there you have it.
Five simple things that you can launch to create a cash injection without spending months
and months creating a brand new offer before you even know whether somebody's gonna buy
it. Nowados are now open for conversion campaigns. It's my month to month
membership where you get all of the tools and templates to create a cash injection
in your business. If you want to find out more, head on over
to Stephtaylor dot co slash CC where you'll find everything you need to know about
the membership and how you can sign up. And if you're not already following
this podcast, hit the follow button or the plus in Apple podcasts and it
just means you'll get each new episode straight to your podcast app in your Latest
Episodes feed, rather than having to go and look for it each Monday,
Wednesday, Friday. When I release a new episode, that is it for
today's episode. Thank you so much for listening. Catch you next time.