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And I heart radio the music Freston
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Now let's continue. Reds Baseball kicks
off about seven ten, and I first

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pitch about eight ten. Of course, big story, which is FC Cincinnati's

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undefeated, untied, unstored on in
first place and the Red Legs maybe in

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first place come another week from now. The Bengals picked when the Super Bowl

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Saviors should win the National College Basketball
Championship next year, and U see Bearcats

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might win the national football title.
Yes, I'm in fantasyland. But Jeff

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Birdings, the CEO and chairman of
the board of FC Cincinnati, and Jeff

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Birding, can you tell us before
we talk about Messi and Ronaldo maybe teaming

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up with FC, can you talk
about what the hell's going on with FC?

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Who can't lose a game? What
happened? Well, we have a

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great coach in Pat noon In and
a great GM and Chris Albright and a

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great fan base, a great stadium, and you put all that magic and

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together and you're gonna have a great
season. And that's where we've been this

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year. The US Cup. Of
course, I met Commissioner Gerber about four

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or five years ago at Nipperd Stadium. Could you have seen at that point?

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I think in that game FC lost
in the semifinals of the US Cup.

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And now it's going to happen against
semifinals, maybe with Messi and Ronaldo.

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But nonetheless, could you have seen
the growth of FC the previous what's

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happened in the past five years?
Could you have seen that at the Knipperd

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Stadium it's packed thirty two thousand people, and of course the restrooms are overflowing,

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you can't get a hot dog,
people are going nuts, the parades

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opening, and they lost that game
with Gerber president, But nonetheless, could

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you have seen the growth of this
thing? Well when Carlner and Scott Farmer,

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George Joseph, when when we found
that FC Cincinnati, it was to

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be a winning team, and we
certainly experienced that in the minor leagues,

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right We were the New York Yankees
of Minor League soccer, and then we

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quickly moved into MLS as an expansion
team and certainly fumbled the transition. But

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our goals have always been to be
a winning team to represent the city,

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and we were. Our ambition was
to get back to being that winning team

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and as we were in the minor
leagues, and win more trophies. So

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this is certainly what we had been
working so hard for to deliver for our

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wonderful fans and for this, you
know, our proud hometown. And can

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I tell you why I thought MESSI
would play a team? Could you have

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envisioned Messiah? You called it a
year ago? You called it a year

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ago. It was. It's amazing
that here we are having this conversation.

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I say, I wasn't a believe. You were a believer. You're we

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gotta get Messy. We're gonna have
mel Stadium. And I was laughing sort

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of with you, going come on, Bill, and here we are,

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Well, this is what I thought. I've done work for the BBC,

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which is not the Burbank Broadcasting but
the British Broadcasting Company, and I do

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live call ins to London. I'm
kind of the voice of the Midwest.

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They think I'm normal in London,
and I talk to people there and they

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said, look messy. This is
a couple or three years ago. If

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he can win the World Cup for
Argentina, if he can actually conquer the

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World Cup, and he won like
the Golden Boot, like seven years ago.

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I said, Okay, look at
it this way. Let's say he

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wins the World Cup, which would
have been in a year or two.

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Let's say he wins that. And
let's say at that point Argentina has a

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forty percent inflation rate, which it
does online. They had fifty percent one

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year and forty two percent the next. This year is going to be thirty

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eight percent inflation. The money he's
making in Argentina is devalued greatly, and

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he's already conquered Barcelona. The Barcelona
they were getting rid of players, they

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weren't signing. He didn't feel like
he was in control of what's happening in

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Barcelona. And I said, at
this point, there's only one thing to

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do to keep his promise to David
Beckham. And he told Beckham a few

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years ago, look, if it's
possible for me to join you in Miami,

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I'm going to do it, and
so he's looking for a place to

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live with his three kids. Argentina
may not be the place. Europe is

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not the place. Why not come
to America. There's a continent to be

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captured. And that's why I thought
Bessie would do it. Well, I

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mean again, I'm being real serious. You called it in a way that

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some of us thought was really not
possible. He is the biggest, the

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most famous professional sports player to ever
play in the United States, And just

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to give the listeners some idea of
that, he has four hundred and sixty

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nine million followers on Instagram. That's
more followers than Steph Curry, Lebron,

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James, Patrick Mahomes, Tom Brady, Otani, Alex Morgan, Jimmy Butler,

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Tiger Woods, Travis Kelsey, Mike
Trout, John Morant combined, combined,

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combined is four hundred and sixty nine
million followers on Instagram. He is

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instantly the biggest name in US sports. If there was right now and mount

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rushmore of athletes in the world,
in the world, I'm not sure an

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American would be on it, but
I know that Messi would be the top

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athlete in the world. Is that
fair? Yes, it is. It

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is. I mean, when you
have to remember soccer while it's still catching

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on here in the US, and
we've made enormous progress. It is the

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most popular sport in the world.
There's more people playing soccer on this planet

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than every other sport combined, and
so everywhere around the world, the biggest

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sport and the biggest star. The
goat is messy. Well, is he

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going to play? And our fans
are going to get an opportunity to see

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him play. Our season ticket holders
are gonna have an opportunity to buy their

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own seats. The stadium of course
will be full. We're playing for a

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prophy and it should be a heck
of a night on August the twenty third.

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Are you reasonably confident he's going to
play on the twenty third? I

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mean, obviously the deal hasn't been
inked yet, but he's announced his intentions.

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So assuming that this works where he
signs with Miami, he of course

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is going to be on the field
they're playing. They're playing for a trophy

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too, and you know, and
we have a great stadium. It's been

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said across the board it's the best
soccer stadium in the United States. I

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can't imagine a scenario unless he's injured, where he wouldn't play, So he

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would play for a team that's not
very good. Right now, I think

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Miami I don't follow it closely.
I think Miamie's not very well. They're

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last, the last, their last, and nc's first. We are and

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so messy. If he SAI,
that's why you play the game, right

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Yeah, Well, I mean a
last place team can be the first place

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team all the time, but none
in soccer. So you're saying the dominant,

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the greatest player in soccer, better
than Pelee, better than and Bope,

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better than Ronaldo, is going to
be in Cincinnati sitting at the end

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of a bar in OTR having a
beer. Is that what you're saying.

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That's what I'm saying. And just
to give you a sense, because I've

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heard some people ask me, is
this like Michael Jordan going to the Wizards,

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and uh, he's MESSI scored I
think twenty goals this past season.

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I mean that that's not someone who's
not still performing at extraordinary level people who

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fall soccer. Scoring goals is hard, and a player scores twenty goals in

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one of the top leagues in the
world. He's still a phenomenally good player.

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Assuming all this takes place, you
know, our team will be up

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for the challenge. But you know, it's he's pretty good. How much

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money I've read some reports he's got
a deal with Apple TV, MLST.

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Did FC financially participate in getting Messi
to Miami? I think the short answer

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is we don't know the details of
the deal. There will the deal,

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once it's done, will be brought
to the Board of Governors. Carl Lindner

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will have an opportunity to review the
details and um and ultimately have to you

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know, the owners will have to
approve it. So we've seen some of

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the media reports, but at this
point that's all we've seen is the number

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about two hundred and fifty to three
hundred million for Messi. Again, haven't

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seen the details. I've seen that
in some of the public discussion, But

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until we get a memo Carl gets
a memo from the from the from the

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commissioner regarding what the deal is,
I'm not going to speculate here. I

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don't think that's fair. What's the
top salary for the top player, inc.

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Who is the best player for your
team? Um, I think Luco

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Acosta are attacking midfielders, is probably
our highest paid player. But can you

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tell me what he makes or not? Is that private? It's it's no,

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it's it was, It's been announced
publicly. I think he makes about

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two million a year made, and
Messi's two fifty. I don't. I

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really don't know what the number is. But you know, if I would

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say this, if anyone's seen the
movie Air, which is about Nike coming

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up with the Air Jordans and partnering
with Michael Jordan as he was coming out

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of UNC and Michael Jordan got a
percentage of all the Air Jordans that Nike

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has ever sold, and that was
a transcendent deal, uh, for for

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Nike and for Michael Jordan, who's
of course the goat in the in basketball.

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My sense is based on some of
the media reports as it might be

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a deal somewhere akin to that,
But obviously that was an enormous deal to

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help Nike and Michael Jordan and his
family. So my guess is this will

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have some elements of that, but
I don't know the details. Are you

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shocked that Messi maybe in Cincinnati a
t q L in about seven weeks shocked.

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Yes, yes, for sure.
We were watching the drawing yesterday because

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when Miami we won Tuesday Miami one
Wednesday, there was a question of who

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would host the game. So yesterday
there was the drawing, and of course

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the drawing for who would host the
game was coming on, you know,

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the next day, after the news
about Messi going to Miami. So then

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we win the drawing yesterday where our
FC Cincinnati is going to host Miami,

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and then all of a sudden it's
a feeding frenzy of just you know,

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look, people who are a sports
fans, right, we like to see

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the goats, We like to see
the greatest stars and Messy coming to Cincinnati,

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which Bill Cunningham you called over a
year ago. My next next is

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going to be I think when people
think you're kidding, there might be some

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knowledge behind your kidding. Well,
I will tell you you called it.

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I'm thinking about Ronaldo is next because
my wife says, I'd look like Ronaldo

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when he gets done in Saudi,
when he gets done in Saudi Arabia,

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wouldn't he want to join maybe FC
Ronaldo. Well I don't know about Ronaldo,

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but I will say this with Messi
signing in the growth of soccer in

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the United States with all the stadiums, thirty teams now, um the Apple

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deal where people all over the world
are going to be able to watch MLS

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games, watch Messi on Apple.
UM, this certainly becomes a more attractive

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you know where where other great players
and UH will have more inspiration and with

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the credibility that Messi brings to come
to Major League Soccer and certainly at some

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point you know FC, since I
will be a part of that. I've

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watched the interviews with Lyon only talks
about his three kids, talks about his

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wife. He wants the stable situation. When he was in Europe, he

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stayed in a hotel as kids were
living out of a hotel. He wants

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a home. I can see him
and back him getting a nice place in

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and around Miami, one of those
mansions they have, one of the islands,

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and just putting roots down in America. And that's what's This is still

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the let's be honest, for all
of our troubles, this is still the

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greatest country in the world. And
for you to your point, whether you're

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the goat or you know, another
fine human being, to be able to

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have an opportunity to come do what
you love and what God gave you the

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abilities to do in our country in
the United States of America's a phenomenal opportunity

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and it certainly this gives credibility to
what all of us is owners and key

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leaders in Major League Soccer have been
building, some for two decades and some

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of us for you know in Cincinnati
here eight years. Now, are you

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ready for the big question? Sure? Sure, Bill fire Away on August

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at twenty third, if Messi plays
at TQL, do you have two tickets

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for me and Penny? Yes,
we will. We will one hundred percent.

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We will need Bill Huntingham in the
house. Jeff Birding, thank you

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very much. It's good to be
with you. Thank you, Bill.

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God bless America. Thank you.
Messi and Ronaldo sharing in the ball at

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TQL is my next dream. On
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indictment of a former president. It's
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that. You have a lot of
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find the answers. What exactly are
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