WEBVTT 1 00:00:02.399 --> 00:00:07.599 We started to get a lot of traction in the baseball space and then quickly 2 00:00:07.639 --> 00:00:13.119 into golf. Hand We have adoption from tens of thousands of individuals age eight 3 00:00:13.160 --> 00:00:17.480 to ninety eight, including Patrick Mahomes. John Rahm is a regular user spencer, 4 00:00:17.519 --> 00:00:21.160 tatam As trainers on our advisory board, Justin Verlander, Damian Lillard, 5 00:00:21.399 --> 00:00:24.879 Tony Ferguson. Basically across all major sports, the LISK goes on and this 6 00:00:24.920 --> 00:00:28.519 is all organic word of mouth growth. We want to be very cautious about 7 00:00:28.600 --> 00:00:31.879 building the brand and the trust we have with customers because there's a lot of 8 00:00:31.920 --> 00:00:36.280 noise in this space and a lot of gimmicky stuff and this is the opposite 9 00:00:36.320 --> 00:00:40.479 of that, but you can easily be perceived as a gimmick because of how 10 00:00:40.520 --> 00:00:45.280 different it looks. Hi. This is Steve Young from Gearhart organ and I 11 00:00:45.399 --> 00:00:50.679 play at the Gearhart Golf Links. It's the oldest course west of the Mississippi. 12 00:00:51.079 --> 00:00:57.479 And this is Golf Smarter number nine hundred and forty nine, unlocking the 13 00:00:57.520 --> 00:01:03.040 golfers athletic potential using proteus, featuring the founder, Sam Miller. This is 14 00:01:03.200 --> 00:01:10.159 Golf Smarter sharing stories, tips and insights from Great Golf minds to help you 15 00:01:10.239 --> 00:01:15.439 lower your score and raise your golf IQ. Here's your host, Fred Green. 16 00:01:15.400 --> 00:01:19.120 Welcome to the Golf Smarter Podcast. Sam, good to be here. 17 00:01:19.159 --> 00:01:23.280 Freendz. Thank you for having me. It's good to have you on. 18 00:01:23.359 --> 00:01:26.959 This is a fascinating topic. You know, we talk about so many different 19 00:01:27.000 --> 00:01:36.280 things on the Golf Smarter Podcast, ranging from golf itself to stories to healthcare 20 00:01:36.920 --> 00:01:44.040 right for the golfer. And talk to a lot of pets, physical therapists, 21 00:01:44.079 --> 00:01:49.000 and exercise experts. And I also like talking to inventors. And when 22 00:01:49.000 --> 00:01:56.280 I can combine inventors with the physical therapy and exercise, I think we are 23 00:01:56.280 --> 00:02:07.200 onto something big. Tell me about proteus happy to Most active people struggle with 24 00:02:07.280 --> 00:02:13.719 getting results from fitness programs, like performing veteran sport or staying pain free. 25 00:02:14.360 --> 00:02:17.599 And one of the primary reasons that we've observed why that is the case is 26 00:02:19.319 --> 00:02:23.599 they're not necessarily focusing on the right movements or the methods that meet their specific 27 00:02:23.639 --> 00:02:29.400 needs because they don't have the information they need or kind of the right tools. 28 00:02:29.840 --> 00:02:32.960 And when that happens, you know, most active people get unmotivated, 29 00:02:34.080 --> 00:02:37.759 they waste time, they don't see progress until all of a sudden, they 30 00:02:37.879 --> 00:02:43.560 quit, get beat or get injured. And so what Proteus does is we 31 00:02:43.599 --> 00:02:51.840 specialize in a fitness technology for commercial gyms and physical therapy clinics to deliver precision 32 00:02:52.159 --> 00:02:57.759 fitness, athletic training, and physical therapy services. The reason why kind of 33 00:02:57.800 --> 00:03:01.360 so many active people love produce is because it's the single most effective way to 34 00:03:01.479 --> 00:03:07.879 get targeted, personalized training insights to help you move better, live longer, 35 00:03:07.919 --> 00:03:15.520 and perform at your peak. So Protece is primarily a physical assessment tool that 36 00:03:15.639 --> 00:03:24.719 allows you to be able to quantify multiplanar, rotational and functional movements for specifically 37 00:03:24.719 --> 00:03:29.400 around strength and power in a way that has not been possible for in a 38 00:03:29.439 --> 00:03:35.240 matter of minutes, get targeted results to see where you stand, and then 39 00:03:35.560 --> 00:03:42.319 hyper personalized training recommendations, and then secondarily produce doubles as a resistance training tool. 40 00:03:43.400 --> 00:03:52.360 So it's a very unique combination of measurement and training. We have four 41 00:03:52.439 --> 00:03:58.639 hundred partner sites in the US and Canada, seventy five thousand users that range 42 00:03:58.639 --> 00:04:02.560 from age eight to age nine, and that includes some of the best athletes 43 00:04:02.599 --> 00:04:09.560 in the world across all major sports. That's amazing. That's amazing when you 44 00:04:09.599 --> 00:04:15.800 say it targets training insights. Uh, let's flesh that out a little bit 45 00:04:15.879 --> 00:04:19.040 more. Tell me sure. So we have a you know, it's a 46 00:04:20.319 --> 00:04:24.439 listener that's you know, is not familiar with what produces. It's a it's 47 00:04:24.480 --> 00:04:28.439 a hardware system, you know, roughly the size of a treadmill, and 48 00:04:28.439 --> 00:04:32.360 then there's a twenty seven inch touchscreen attached to it. And within the software, 49 00:04:32.759 --> 00:04:35.920 we have a library of performance tests. So I give you an example. 50 00:04:35.959 --> 00:04:43.920 We have a one standardized test that's very popular that's called the General Power 51 00:04:44.000 --> 00:04:50.560 test, and it the screen walks you through a battery of movements from basic 52 00:04:51.519 --> 00:04:59.600 unit planar isolated muscle bicep tricep to a single legg squat into rotation. That 53 00:04:59.720 --> 00:05:01.600 test actually has a jump in it, right, there's all these different combinations 54 00:05:01.600 --> 00:05:05.560 of movements, but you basically go through you know, normal test is about 55 00:05:05.600 --> 00:05:12.639 fifteen movements and you do that in four to six minutes, and which is 56 00:05:12.680 --> 00:05:16.519 the equivalent of We like to say it would take twenty pieces of equipment in 57 00:05:16.560 --> 00:05:21.600 a laboratory in three hours of time to get ten percent of what Proteus does 58 00:05:21.600 --> 00:05:26.439 in five minutes. Wow. And what it then does is it gives you 59 00:05:26.439 --> 00:05:32.040 a report, and the report one of the unique things that we patented is 60 00:05:32.120 --> 00:05:40.839 the first ever way to be able to quantify physical strength and power for multiplaner 61 00:05:40.879 --> 00:05:47.959 movements and functional movements. And so we've taken that capability and rolled it into 62 00:05:48.399 --> 00:05:51.360 what's effectively you know, it's almost like a sports science lab in a box, 63 00:05:51.800 --> 00:05:58.319 but with this report output that's super easy to understand and immediately it will 64 00:05:58.319 --> 00:06:00.920 tell you, Okay, you just did this test of fifteen movements just for 65 00:06:00.279 --> 00:06:05.600 example. You select filters of who you want to compare yourself to, what 66 00:06:05.680 --> 00:06:12.079 demographic? We have a billion data points. We've exceeded a billion data points 67 00:06:12.120 --> 00:06:17.240 that we've captured. This is new normative data. And you've select you know, 68 00:06:17.399 --> 00:06:20.680 age, sex, height, weight, sport, position, skill level 69 00:06:20.720 --> 00:06:24.480 if there is one, and contextualize the results and it tells you where you 70 00:06:24.519 --> 00:06:30.199 stand amongst that compared to that group. What's your biological power rage for example, 71 00:06:30.319 --> 00:06:33.240 what's your what percentile are you in for the overall tests? And then 72 00:06:33.240 --> 00:06:39.480 by movement where are you deficient, where are you imbalanced? And then what 73 00:06:39.519 --> 00:06:43.240 should you work on? And what should you work on comes in the form 74 00:06:43.319 --> 00:06:47.199 of do you need to be training strength, power, speed, right, 75 00:06:47.480 --> 00:06:51.759 heavy, resistance, light resistance, and what body areas and so this is 76 00:06:53.759 --> 00:07:00.519 it's kind of a like a hack for being able to determine what I capable 77 00:07:00.560 --> 00:07:02.199 of, where do I stand against my peers? Am I improving? Am 78 00:07:02.240 --> 00:07:05.879 I declining in what ways? And then what do I do about it? 79 00:07:08.199 --> 00:07:15.399 And the recommendations are kind of equipment diagnostic. So we view Proteus as the 80 00:07:15.519 --> 00:07:18.279 data hub that informs how you should be training, what other tools you should 81 00:07:18.279 --> 00:07:20.920 be training. And that's how it's used in the field, where people will 82 00:07:20.959 --> 00:07:24.560 walk away with these reports, a lot of them, some of them purchase 83 00:07:24.639 --> 00:07:30.439 them and it will give them that guidance or they're there will give it to 84 00:07:30.480 --> 00:07:32.920 their trainer and that their trainer will use it as a basis of our program. 85 00:07:33.079 --> 00:07:36.399 And we've got a new feature of an automatic program generation, which I 86 00:07:36.399 --> 00:07:42.879 can talk about a little bit later. That's in the pipe. Okay, 87 00:07:43.040 --> 00:07:45.839 we'll talk about it later. Then, well, I can talk about it 88 00:07:45.839 --> 00:07:47.360 now, you'd like no, No, we'll talk about it later, because 89 00:07:47.639 --> 00:07:54.240 I want to go back to multiplaner movements. You're talking about three D resistance, 90 00:07:54.680 --> 00:07:58.240 correct, Is it correct? What you mean by multiplaner? Yeah? 91 00:07:58.279 --> 00:08:01.959 Well, well, we just think about movement and separate three D resistance for 92 00:08:01.000 --> 00:08:05.439 a second from that. Just you know, I think one of the observations 93 00:08:05.439 --> 00:08:16.040 that we've made is that there's been all these advancements in technology that really are 94 00:08:16.079 --> 00:08:20.560 focused on these important pillars of human performance. So sleep and recovery. We've 95 00:08:20.560 --> 00:08:24.800 got wearables for that, right, We've got cameras for biomechanics. What is 96 00:08:24.839 --> 00:08:28.800 the equivalent for physical strength and power? Is it how much you can bench 97 00:08:28.839 --> 00:08:31.799 press or squad Because I would argue, are those really the movements that are 98 00:08:31.840 --> 00:08:37.200 really important to measure and quantify as we're trying to profile what you're capable of 99 00:08:37.279 --> 00:08:41.240 the answer is no, those are just easy, right, and they're important, 100 00:08:41.240 --> 00:08:45.480 but they're easy. What really matters, though, is your ability to 101 00:08:45.639 --> 00:08:48.679 rotate. Right, So that would be a multiplaner movement. You're moving through 102 00:08:48.720 --> 00:08:52.440 multiple planes of motion. And when I say functional, writ's an overused term, 103 00:08:52.519 --> 00:08:56.840 but really we like to we view everyone as an athlete and we move 104 00:08:56.879 --> 00:09:00.960 and exist in a three dimensional space. So when we're trying to quantify or 105 00:09:01.039 --> 00:09:03.759 assess somebody's capabilities, especially if you're if you care about golf, which is 106 00:09:03.799 --> 00:09:09.039 very much a rotational sport, you really want to be thinking about your ability 107 00:09:09.120 --> 00:09:20.360 to generate force and speed and acceleration for rotational movements and moving through movements that 108 00:09:20.440 --> 00:09:24.759 move involve moving through multiple planes of motion and involve various muscle groups working together. 109 00:09:24.960 --> 00:09:28.799 Because that's what's going to translate to to the game of golf, for 110 00:09:28.799 --> 00:09:33.720 example. Good because I want to talk about how this relates to golfers, 111 00:09:33.759 --> 00:09:43.960 and we're going to do that in just a moment. How does this relate 112 00:09:43.000 --> 00:09:48.120 to golfers? Okay, I can I can understand that you can target many 113 00:09:48.159 --> 00:09:54.679 different types of athletes and see what they want to do. But uh, 114 00:09:54.960 --> 00:09:58.600 let's talk about golfers, and then let's talk about the level of golfers. 115 00:09:58.120 --> 00:10:07.240 You know who who specifically we're talking about. Sure, So one of the 116 00:10:07.240 --> 00:10:11.039 things I want to go back to is to answer that question is is that 117 00:10:11.120 --> 00:10:16.519 Proteus is both a performance testing tool and a training tool. And what what 118 00:10:16.679 --> 00:10:18.879 I want to call on I think this is a really important point, is 119 00:10:18.919 --> 00:10:26.919 that the key invention that we've developed and patented many times over is and why 120 00:10:28.000 --> 00:10:35.200 why Proteus has this unique kind of shape and form factor is we created a 121 00:10:35.240 --> 00:10:41.960 new resistance modality R and so you and what that what that looks like is 122 00:10:41.960 --> 00:10:45.240 we call it three D resistance, and it feels like you're moving through a 123 00:10:45.240 --> 00:10:50.480 fluid. It's like a force field. It's constant no matter what speed or 124 00:10:50.480 --> 00:10:56.440 direction you move. And this is really important for two reasons. One is 125 00:10:56.480 --> 00:11:03.720 that is from a resistance training benefit standpoint right. So what it does is 126 00:11:03.759 --> 00:11:09.440 it's a very low impact on the joints. It's very safe and user controlled. 127 00:11:09.720 --> 00:11:13.879 You can perform any conceivable movement on proteus with no setup. It's just 128 00:11:13.919 --> 00:11:22.799 adaptive hardware, and it provides a resistance that you have to overcome throughout an 129 00:11:22.960 --> 00:11:26.639 entire range of motion. So, for example, if you were to try 130 00:11:26.679 --> 00:11:31.080 to do a multiplanar movement on a cable machine, you would position your body 131 00:11:31.080 --> 00:11:39.240 in a certain way relative to the machine such that you would get this kind 132 00:11:39.240 --> 00:11:43.799 of peak resistant resistance that you're encountering at a certain part of your movement, 133 00:11:43.840 --> 00:11:48.440 and then the end ranges, for example, you're encountering a totally different level 134 00:11:48.440 --> 00:11:52.960 of resistance, and that's because of the angle of the rope a cable. 135 00:11:52.480 --> 00:12:01.559 So as we created this rigid arm and mechanical system that we've patented that allows 136 00:12:01.639 --> 00:12:07.000 us to provide multidirectional forces simultaneously which produces feeling of like training underwater and you 137 00:12:07.039 --> 00:12:11.960 can move the change the discuss of the fluid. What that does is it 138 00:12:11.159 --> 00:12:18.639 stimulates the neuromuscular system and creates a muscle activation that we've proven with one of 139 00:12:18.679 --> 00:12:24.159 our research partners, the Hospital for Special Surgery in New York, can produce 140 00:12:24.320 --> 00:12:28.039 up to ninety five percent greater peak muscle activation than doing the same movements with 141 00:12:28.039 --> 00:12:33.080 a free weight or a cable machine. But it's not to necessarily compete with 142 00:12:33.120 --> 00:12:39.919 those things. This is just a tool for priming the muscular system. It's 143 00:12:39.000 --> 00:12:46.080 for It has great benefits for the fascil system, coordination, prop reception, 144 00:12:48.240 --> 00:12:54.799 and it's the ultimate tool for developing we say triplanar power in the speed and 145 00:12:56.039 --> 00:12:58.159 as a training tool, it is a tool in your toolbox. And I'll 146 00:12:58.200 --> 00:13:01.919 come back to what that benefits are. So when we have guys like you 147 00:13:01.960 --> 00:13:07.799 know, Brendan Todd, Uh, Brendan Todd, you know, got a 148 00:13:07.840 --> 00:13:13.720 proteus UH and UH. One of the trainers that you're working with is another 149 00:13:13.759 --> 00:13:16.240 client of ours, a guy named Jared Phillips, a trained PMT in South 150 00:13:16.279 --> 00:13:20.759 Lake, Texas. I've been working with Brendan and Brendan will do the kind 151 00:13:20.759 --> 00:13:26.639 of almost do a warm up on proteus which enables him to I mean, 152 00:13:26.679 --> 00:13:31.559 we have the documentation and reports of this. An increase of five miles, 153 00:13:31.320 --> 00:13:37.279 five miles per hour and ball speed in one day. That's the kind of 154 00:13:37.519 --> 00:13:41.399 one day. That's the kind of priming that it does, right and uh 155 00:13:41.440 --> 00:13:45.200 and this is at the time that he read as he staggered second place finish. 156 00:13:45.240 --> 00:13:48.639 I think of the the AT and T pro am and uh, we've 157 00:13:48.679 --> 00:13:56.679 got stories on uh. Uh from Revolution Sports in Orlando is another great one. 158 00:13:58.240 --> 00:14:03.080 Uh, increasing acceleer ration, which just translating directly to a club ed 159 00:14:03.159 --> 00:14:11.879 speed by fifty percent in two months. And so these So introducing proteus as 160 00:14:11.919 --> 00:14:15.480 a one of the training tools in your toolkit, it's not meant to be 161 00:14:15.519 --> 00:14:22.000 a replacement for all the training tools that you use, can have extraordinary benefits 162 00:14:22.080 --> 00:14:28.279 for especially around your ability to generate power and acceleration, which ultimately translate directly 163 00:14:28.320 --> 00:14:35.799 to clubhead speed, ball speed, et cetera. And then then there's the 164 00:14:35.879 --> 00:14:43.559 testing component, the assessment component. So what proteus is so the three D 165 00:14:43.679 --> 00:14:48.440 resistance that I was talking about before. The primary reason we invented this is 166 00:14:48.480 --> 00:14:54.679 because if you are trying to measure strength right or power, strength is your 167 00:14:54.720 --> 00:15:00.639 ability to move against a force. So if you are trying to evaluate somebody'sational 168 00:15:00.799 --> 00:15:07.039 strength or power right, you then need to have like you know, doing 169 00:15:07.039 --> 00:15:13.279 a multiplaner movement, you need multiplanar forces right, because it's your ability to 170 00:15:13.360 --> 00:15:18.200 overcome force right in that range of motion. That's not something that exists right 171 00:15:18.200 --> 00:15:22.000 as I was explaining about the kind of a cable machine, it's a one 172 00:15:22.039 --> 00:15:26.720 directional resistance. It's not mirroring the direction of your movement, it's not equal 173 00:15:26.759 --> 00:15:31.000 throughout the range of motion. It's not actually possible to get a reliable, 174 00:15:31.159 --> 00:15:37.240 consistent, or anywhere close to an accurate measurement. That's certainly not repeatable a 175 00:15:37.480 --> 00:15:41.000 from a cable machine for a multiplanner movement, it's physically impossible. So this 176 00:15:41.519 --> 00:15:46.840 constant resistance or constant force that we create allows us to measure strength and power 177 00:15:48.120 --> 00:15:52.399 throughout an entire range of motion like rotation, really for the first time ever, 178 00:15:52.480 --> 00:15:56.279 and then do it really efficiently from a time perspective, grouping these different 179 00:15:56.320 --> 00:16:03.039 movements together, and so the report outputs will expose things like you have an 180 00:16:03.039 --> 00:16:07.039 imbalance between your power and your acceleration, right, so you might have we 181 00:16:07.120 --> 00:16:14.720 see this a lot that people are focusing on strength strength improvements when for certain 182 00:16:14.759 --> 00:16:18.279 movements, when what they actually should be working on is speed. And what 183 00:16:18.360 --> 00:16:26.240 proteus helps you understand is when and what movements and so and what are the 184 00:16:26.240 --> 00:16:30.759 implications? Right, So we often see no matter the demographic we look at, 185 00:16:32.519 --> 00:16:37.600 you know, core power is deficient across the board, no matter the 186 00:16:37.600 --> 00:16:45.159 demographic, right, we see sagital plane movements are often overtrained for strength, 187 00:16:45.200 --> 00:16:48.639 that's like up and down, like a squatting type movement are overtrained or overtraining 188 00:16:48.639 --> 00:16:55.120 strength or undertraining speed. So you know, and those are just general observations, 189 00:16:55.159 --> 00:16:56.759 just a couple of them. But the key thing is that this lets 190 00:16:56.799 --> 00:16:59.960 you know what do I need to work on, where do I stand, 191 00:17:00.080 --> 00:17:03.839 what do I need to work on specifically? And that information then is used 192 00:17:04.000 --> 00:17:11.319 to inform personalization to someone's training program, and the results of that can be 193 00:17:11.480 --> 00:17:18.240 in the form of we've seen Greg Chalmers is a great story. Greg Chalmers 194 00:17:18.759 --> 00:17:23.079 had to take a medical year in twenty seventeen because of backben he couldn't finish 195 00:17:23.079 --> 00:17:30.440 tournaments. He been working on proteus with this is again Jared Phillips in the 196 00:17:30.559 --> 00:17:37.680 South Lake, Texas at trained PMT Basically with this plan got him out of 197 00:17:37.079 --> 00:17:41.640 out of pain. He went from one hundred and six mile hour swing speed 198 00:17:41.640 --> 00:17:45.599 to one hundred and fifteen reported to his highest ball speed ever in his career 199 00:17:45.960 --> 00:17:49.920 at one hundred and seventy four miles per hour at fifty years old at the 200 00:17:51.359 --> 00:17:53.839 I think it was the Byron Nelson Tournament last year. And so there's all 201 00:17:53.960 --> 00:18:00.200 these just phenomenal stories like that that we love to hear. Where it's it's 202 00:18:00.240 --> 00:18:04.400 a huge onlock the data what it informs about how you need to be training 203 00:18:04.440 --> 00:18:08.279 specifically to really if you're going to use your time, you know, improving 204 00:18:08.359 --> 00:18:11.839 and use it efficiently, focus on the right areas. Don't just do the 205 00:18:12.599 --> 00:18:15.799 you know, kind of the cookie cutter, Well, I need to train 206 00:18:15.880 --> 00:18:18.839 strength for these moves. It's just not true, and we've got the data 207 00:18:18.880 --> 00:18:21.400 to back it up. It really depends on who you are and your unique 208 00:18:21.440 --> 00:18:32.920 characteristics and produce exposes that there are so many different types of exercises that people 209 00:18:33.000 --> 00:18:41.759 can do that may provide some of the resistance aspects the proteus can give, 210 00:18:42.279 --> 00:18:49.559 but they're not quantifiable and you know, I'm thinking about I swim okay, 211 00:18:49.680 --> 00:18:57.640 so that all resistance, no impact, zero impact, same same here, 212 00:18:59.279 --> 00:19:03.880 and but I think of other things that I'm doing and it's resistance only like 213 00:19:04.079 --> 00:19:11.319 in one direction. Right, So this is this is with the huge advantage 214 00:19:11.359 --> 00:19:15.720 that this provides not only the quantifiable and the metrics, but you've got it 215 00:19:17.000 --> 00:19:21.400 in all directions. You can do this in one simple, simple move. 216 00:19:21.640 --> 00:19:23.279 I mean, you know you need training, you need a trainer with you 217 00:19:25.000 --> 00:19:29.440 until you figure it out. You know, you're you're accustomed to it. 218 00:19:29.480 --> 00:19:34.200 But this is not a consumer product, is it yet? Well, it's 219 00:19:34.240 --> 00:19:38.559 not. It's not consumer. Consumer is not our focus in the sense that 220 00:19:38.599 --> 00:19:44.160 we we we we sell our primarily b to be the sense that we sell 221 00:19:44.240 --> 00:19:52.160 our hardware and our software UH license to UH to primarily commercial gyms. We 222 00:19:52.200 --> 00:19:56.599 have cut clients that include pro and college sports teams, sports performance gyms, 223 00:19:56.640 --> 00:20:06.839 physical therapy, chiropractic, BIOHA backing mainstream commercial gyms. We have because we've 224 00:20:06.839 --> 00:20:14.480 got seventy five thousand users and at those locations. Though, the consumer kind 225 00:20:14.480 --> 00:20:23.839 of product that is being developed right now is a remote training program that you 226 00:20:23.880 --> 00:20:33.559 can purchase that is developed automatically for golf, specifically, after you do a 227 00:20:33.559 --> 00:20:37.519 Proteuce test in person, so that would be, for example, you go 228 00:20:37.559 --> 00:20:44.359 in and take a Proteus test that those results automatically create a hyper personalized program 229 00:20:44.400 --> 00:20:48.599 for you that's delivered through a partner mobile application, and you can do follow 230 00:20:48.640 --> 00:20:53.319 that program, you know, using tools that you have at home or at 231 00:20:53.319 --> 00:20:59.519 a different gym. Right and three month long program and some of the results 232 00:20:59.519 --> 00:21:03.160 from these, the beta program that have been in development and with some of 233 00:21:03.240 --> 00:21:10.640 our partners have produced extraordinary, extraordinary results. So that's where we're kind of 234 00:21:10.720 --> 00:21:15.400 headed with this as we as our I guess first foray into having a consumer 235 00:21:15.480 --> 00:21:22.200 product, but it is a digital product that is an extension of five after 236 00:21:22.440 --> 00:21:26.960 getting it after a five minute test in person with Proteus at one of our 237 00:21:26.000 --> 00:21:33.440 affiliate partner sites. I was playing golf yesterday with a somebody in his late 238 00:21:33.440 --> 00:21:37.240 twenties and he's just starting to play golf. And this is a kid who 239 00:21:37.640 --> 00:21:41.759 in high school, I guess it was as a late teenager, he started 240 00:21:41.799 --> 00:21:48.680 lifting weights and he's done a lot of that kind of resistance training, just 241 00:21:48.799 --> 00:21:53.039 weight training to build up his chest and his arms, and it's a glorious 242 00:21:53.039 --> 00:21:56.359 thing to see when he pulls off his shirt, which I've known him for 243 00:21:56.359 --> 00:21:59.599 a long time, so I've seen him take his shirt off. It's like 244 00:21:59.680 --> 00:22:04.920 wow, Okay, but now that he's playing golf, he's recognizing that he's 245 00:22:04.960 --> 00:22:12.160 got no flexibility whatsoever. Right, pretty common? Yeah, yeah, and 246 00:22:12.200 --> 00:22:15.640 he's like, uh, yeah, I look great, but I cannot turn 247 00:22:15.720 --> 00:22:19.880 my hips at all. Right, he can't get his shoulders around, and 248 00:22:19.880 --> 00:22:26.160 he kind of gets stuck and sweeps at the ball. How would how would 249 00:22:26.200 --> 00:22:32.640 proteus work for someone like that? Yep? So, so proteus is not 250 00:22:32.720 --> 00:22:37.480 a tool that was developed for the purpose of beach muscles, right right. 251 00:22:38.079 --> 00:22:45.039 Proteus is the purpose of it is to you know, is to basically unlock 252 00:22:45.559 --> 00:22:53.480 your athletic potential. And the beautiful thing about it is that we so that 253 00:22:53.559 --> 00:22:59.119 example that you just provided, we see that kind of thing often, especially 254 00:22:59.119 --> 00:23:03.160 with high school and college lovel athletes, which is that's our largest that's our 255 00:23:03.240 --> 00:23:07.319 largest demographic of users, but our fastest growing demographic of users is the fastest 256 00:23:07.359 --> 00:23:11.519 growing is thirty to sixty year olds. Okay, and so, but what 257 00:23:11.640 --> 00:23:17.240 we see with the high school and college athletes in particular, is there whether 258 00:23:17.279 --> 00:23:22.200 it's their high school or college. You know strength program that the whole team 259 00:23:22.279 --> 00:23:26.000 is doing or whatever it may be, or something they're doing on there and 260 00:23:26.079 --> 00:23:32.480 is very strength oriented, right, like heavy weight, you know, slow 261 00:23:32.519 --> 00:23:38.799 moving reps and and that is a critical foundational piece of the puzzle. You 262 00:23:38.799 --> 00:23:44.000 cannot be a great athlete without a foundational strength. Right. There's a point 263 00:23:44.000 --> 00:23:49.799 in time that is often earlier than most people realize, way earlier that you 264 00:23:49.920 --> 00:23:55.279 need to train along the force velocity curve. So you need to start training 265 00:23:55.319 --> 00:24:00.039 at a higher speed with a lighter load all the way to the kind of 266 00:24:00.119 --> 00:24:03.599 extreme ranges where you're training with a very light load as at maximum speed, 267 00:24:03.720 --> 00:24:07.079 and you need to be training along that curve, right. And so what 268 00:24:07.079 --> 00:24:12.119 we often see is that the that there's an over training on the foundational strength 269 00:24:12.160 --> 00:24:22.079 side, which leaves a complete door open of untapped potential around uh, you 270 00:24:22.119 --> 00:24:26.640 know, the the starting to train power and acceleration, which we're finding our 271 00:24:29.119 --> 00:24:33.200 highly highly predictive of on field performance. For example with baseball players. You're 272 00:24:33.200 --> 00:24:37.920 finding the same thing with golf and swing speed. We start starting to correlate 273 00:24:37.039 --> 00:24:42.480 data with the track man, and it's unbelievably compelling. What it really does 274 00:24:42.640 --> 00:24:49.519 from a training standpoint is that it helps you tie individual muscles and isolated movements 275 00:24:49.559 --> 00:24:53.519 together into a cohesive movement more efficiently. And how it does that is it 276 00:24:55.200 --> 00:25:00.480 kind of one of the things that first time user on Produce will experience as 277 00:25:00.519 --> 00:25:06.440 we often see someone you kind of like fall back on your heels or stumble 278 00:25:06.519 --> 00:25:11.240 back at first. We call we literally call this the proteus stumble and it's 279 00:25:11.279 --> 00:25:15.160 because people that are using it for the first time are not necessarily used to 280 00:25:15.759 --> 00:25:22.319 having to engage their entire core and produce force from the ground up to be 281 00:25:22.400 --> 00:25:27.000 able to move through against the resistance that's resisting you throughout an entire range of 282 00:25:27.039 --> 00:25:30.599 motion. And it always helps people feel better when we tell them that. 283 00:25:30.640 --> 00:25:33.559 Like, so, Patrick Mahomes has been a user of Produce for about two 284 00:25:33.640 --> 00:25:41.759 years and he we were you know, Produces in three episodes of the series 285 00:25:41.880 --> 00:25:48.279 on Netflix called Quarterback, right Yeah, We and and Bobby Stroup, Patrick 286 00:25:48.279 --> 00:25:55.319 Borhan's trainers are on Produce as Scientific Advisory Board and so. But but Mahomes 287 00:25:55.359 --> 00:25:56.839 has been using this for a while, but the first time he ever used 288 00:25:56.839 --> 00:26:02.079 Produce, he literally stumbled back onto his So it helps people feel a little 289 00:26:02.079 --> 00:26:03.839 bit better when they're like, okay, this is just and then he picked 290 00:26:03.839 --> 00:26:07.319 it up like that. We often see it's a very short learning curve, 291 00:26:07.359 --> 00:26:15.200 but it's it. It forces you to take an athletic stance, produce force 292 00:26:15.279 --> 00:26:18.519 from the ground up to engage your core and your entire body and tie these 293 00:26:18.599 --> 00:26:22.559 muscles together to do any movement. And that's the one of the beautiful, 294 00:26:22.599 --> 00:26:26.480 beautiful things about it. Well, it's good. I did get a chance 295 00:26:26.559 --> 00:26:32.400 to try it out in San Francisco. There's a cute little uh storefront there 296 00:26:32.680 --> 00:26:36.160 performance for golf, and I want to thank those guys for inviting me down 297 00:26:36.200 --> 00:26:41.799 and getting a chance to try it. And I too experience the proteus stumble. 298 00:26:41.920 --> 00:26:45.480 So I'm really glad that it's not just me. It's not. It's 299 00:26:45.519 --> 00:26:47.799 not it's not and that's why you got it. You got to go back 300 00:26:47.839 --> 00:26:53.240 too, because it's it is a once you start, once you you kind 301 00:26:53.279 --> 00:26:56.279 of just clicks at a certain point. It's a different moment in time some 302 00:26:56.440 --> 00:27:00.880 for some people it's after one second, for some people it's after one session. 303 00:27:02.319 --> 00:27:04.599 But once you get that, then it's a there's no going back. 304 00:27:06.440 --> 00:27:11.240 It's the kind of thing that it kind of becomes addicting in a way because 305 00:27:11.279 --> 00:27:18.279 it's just there's no sensation like it. You know, where you're moving through 306 00:27:18.920 --> 00:27:25.240 you feel like you're moving through mud or quicksand right as you increase the resistance, 307 00:27:26.799 --> 00:27:33.920 and it's it's a neural experience that has extraordinary benefits, especially for the 308 00:27:33.000 --> 00:27:37.559 aging population too, as we're starting to get more into longevity. You've heard 309 00:27:37.559 --> 00:27:44.799 of cyclopaenia before, right uh, you know, loss of muscle uh uh 310 00:27:45.640 --> 00:27:48.880 over over time as you age. But power penia is now a new term. 311 00:27:48.920 --> 00:27:53.839 It's basically how power changes as you age. Power is a biomarker now, 312 00:27:55.559 --> 00:28:00.160 and so it's a really exciting moment in time now where like strength and 313 00:28:00.279 --> 00:28:07.440 power no longer confined to what has historically been the best athletes in the world 314 00:28:07.559 --> 00:28:15.839 and bodybuilders. It's now directly tied to the length of your life and the 315 00:28:15.920 --> 00:28:19.240 quality of your life. And so we've found things. We've got a billion 316 00:28:19.319 --> 00:28:23.839 data points new normative data users that are age eight stage ninety eight. We're 317 00:28:23.839 --> 00:28:29.279 putting out of this State of Power report, I think in the next two 318 00:28:29.319 --> 00:28:33.599 weeks that reveals a number of these insights and findings, including how does it 319 00:28:33.680 --> 00:28:37.960 change as you age and spoiler alert. One of the things we found are 320 00:28:38.039 --> 00:28:45.160 the movements that decline most rapidly as you age are rotation. Rotational movements. 321 00:28:45.640 --> 00:28:48.319 If there's anything that you do as you'd older, and it's not strength, 322 00:28:48.599 --> 00:28:53.240 it's actually speed. That's the kind of thing where if you're walking is rotational. 323 00:28:53.400 --> 00:28:56.759 If you fall, you need to be able to quickly rotate to stop 324 00:28:56.799 --> 00:29:03.519 yourself. Those are the most kind of Those are not just most efficient, 325 00:29:03.640 --> 00:29:07.440 Those are the ones that decline at the fastest rate, and so those are 326 00:29:07.799 --> 00:29:17.720 those are the movements pay attention to as you get older. Interestingly, two 327 00:29:17.720 --> 00:29:22.319 weeks ago, I walked out as a single played with this group. Guy 328 00:29:22.519 --> 00:29:26.000 was sixty eight years old, and he said at one point, he goes, 329 00:29:26.039 --> 00:29:32.720 you know, three years ago, I could hit my driver two forty 330 00:29:32.759 --> 00:29:37.400 five two fifty. Now I'm struggling to get it two hundred. And I 331 00:29:37.440 --> 00:29:41.400 said, well, that's interesting because you know we're similar in age. And 332 00:29:42.640 --> 00:29:48.240 are you doing any daily exercising, stretching anything, And he goes, no, 333 00:29:48.359 --> 00:29:52.079 I guess I should huh, like, well, then, why are 334 00:29:52.079 --> 00:29:56.640 you surprised you're losing distance at our age? Right? Yeap? And and 335 00:29:56.880 --> 00:30:03.359 interestingly too, you actually keep strength for a long Once you have foundational strength, 336 00:30:03.400 --> 00:30:07.240 you actually keep that for a long time. What you what you don't 337 00:30:07.400 --> 00:30:11.400 and so you don't need to train it as much power, Right, the 338 00:30:11.440 --> 00:30:19.480 ability to take that strength and generate speed power declines rapidly. That's just something 339 00:30:19.519 --> 00:30:26.559 that happens in like detraining and uh, you know, so it's one of 340 00:30:26.559 --> 00:30:30.400 those things you is something you need to be training way more often, uh 341 00:30:30.640 --> 00:30:33.319 not just as you age, just for anyone just to kind of exercise science 342 00:30:33.359 --> 00:30:41.079 principle. And so those are the kinds of movements that and and types of 343 00:30:41.240 --> 00:30:44.079 training that you should be doing. And that's what that's really what our kind 344 00:30:44.119 --> 00:30:47.720 of assessment component of the product is all about. Is it just identifies those 345 00:30:48.160 --> 00:30:53.240 things in a way that hasn't been possible before and and kind of delivers it 346 00:30:53.279 --> 00:31:00.880 in a way that's really consumable, understandable and and uh and and actionable. 347 00:31:02.519 --> 00:31:04.480 So and I'm not sure when you tried produced you actually go through a test 348 00:31:04.599 --> 00:31:08.359 or no, because you just did a you did a performance test, or 349 00:31:08.400 --> 00:31:11.400 it was it just a look at workout and try it. It was Yeah, 350 00:31:11.440 --> 00:31:14.880 it was more of a demo and a workout. And I was very 351 00:31:14.960 --> 00:31:18.039 lucky because there was a young woman there who was a high school golf coach 352 00:31:18.680 --> 00:31:26.000 and she was a beast. And so Sean had heard Kayla uh do some 353 00:31:26.079 --> 00:31:30.640 of the movements for me and it was like, you know, okay, 354 00:31:30.680 --> 00:31:37.559 Fred, you try it right, and then Kayla comes on It's like like, 355 00:31:37.160 --> 00:31:41.599 okay, now I understand what you're trying to do. Yeah, yeah, 356 00:31:42.319 --> 00:31:45.400 amazing. If you're going to get tested, it's kind of like, 357 00:31:45.920 --> 00:31:49.079 you know, remember those carnival games. You swing the sledgehammer as far as 358 00:31:49.079 --> 00:31:52.400 you can, right, you know, it's it's that's what you're It's what 359 00:31:52.480 --> 00:31:56.359 you're trying to do. It's it's meant to be for the test. On 360 00:31:56.400 --> 00:31:57.519 the testing side of things, it sounds like you didn't go. You didn't 361 00:31:57.519 --> 00:32:01.400 get a full report, which I'll have to share with you after this because 362 00:32:01.400 --> 00:32:08.559 it's it's it's such an incredible it's like a fitness program vending machine in a 363 00:32:08.599 --> 00:32:14.079 way, but in a way that's hyper personalized with insane precision. And we've 364 00:32:14.119 --> 00:32:17.000 been working at this for for years. I was going to ask you, 365 00:32:17.079 --> 00:32:22.640 how did you get to this point? What brought you to developing this product? 366 00:32:22.680 --> 00:32:27.319 Is it a vision that you had or were you something that you did 367 00:32:27.319 --> 00:32:31.039 as a kid or were you inspired from something else? A combination of things. 368 00:32:31.559 --> 00:32:37.559 So I grew up outside of Boston and I was an actor. I 369 00:32:37.559 --> 00:32:40.160 grew up in a town called Wellesley. Oh of course. Okay, my 370 00:32:40.200 --> 00:32:45.759 wife from Brookline. Okay, go ahead, from Brookline. Awesome. I 371 00:32:45.799 --> 00:32:50.759 know. Well I lived in Brookline for a period after so it's kind of 372 00:32:51.000 --> 00:32:59.119 nice. Uh sho cola. Uh yeah, I lived in in Cleveland Circle 373 00:32:59.559 --> 00:33:05.160 for two years or something after college. But it's not far from Coolidge, 374 00:33:05.200 --> 00:33:13.400 Kana. So yeah, So I grew up in Wellesley and not a place 375 00:33:13.440 --> 00:33:17.440 where there was a prevalence of the thick Boston accent. But yeah, nevertheless, 376 00:33:17.440 --> 00:33:21.559 I grew fond of it. But I was. I grew playing every 377 00:33:21.680 --> 00:33:25.160 sport imaginable, you know, but my priority spore was soccer, though, 378 00:33:25.599 --> 00:33:30.279 and I had a really painful condition in my knee. It's called osteo chondritis 379 00:33:30.359 --> 00:33:35.200 desiccans. It's like it's just really really painful. It's starting at age nine. 380 00:33:35.200 --> 00:33:37.440 So from age nine to fourteen, I was in and out of physical 381 00:33:37.480 --> 00:33:43.359 therapy and training, and my you know, soccer career was just like up 382 00:33:43.359 --> 00:33:46.200 and down. And I distinctly remember walking out of a training session with one 383 00:33:46.240 --> 00:33:51.200 of my teammates. I'm coming back from this kind of you know, reaving 384 00:33:51.240 --> 00:33:54.359 in this knee condition and getting into training. He's got this severe oblique strain, 385 00:33:54.440 --> 00:33:59.559 and we each had a sheet of paper that had the same training program 386 00:33:59.599 --> 00:34:04.200 on it. And to me, this just exposed I think this is the 387 00:34:04.279 --> 00:34:13.559 beginning for me of realizing this lack of information that's easily accessible, especially around 388 00:34:13.599 --> 00:34:20.199 the measurements. And when I was doing getting assessed, it was all isolated 389 00:34:20.320 --> 00:34:25.159 joints, isolated joint movements, and I struggled to kind of translate that to 390 00:34:28.119 --> 00:34:32.000 whole body movements and rotation and multiplanner movements, which mattered, you know, 391 00:34:32.119 --> 00:34:37.119 to suport, it mattered to sport. So fast forward, you know a 392 00:34:37.559 --> 00:34:39.519 number of years. I went to Vanderbilt, the Nashville, I went back 393 00:34:39.559 --> 00:34:44.679 to Boston. As we're going a different career. I became super interested in 394 00:34:45.480 --> 00:34:49.719 I studied economics and history, and then I got into engineering, and I 395 00:34:49.800 --> 00:34:52.920 was in a different career field than construction management, building, you know, 396 00:34:53.280 --> 00:34:59.199 life science and biotech spaces. I got super interested in biometrics and I started 397 00:34:59.199 --> 00:35:04.559 to see this urgence of all these connected fitness companies and technologies and all of 398 00:35:04.599 --> 00:35:09.320 them from my perspective, were around like digitizing and existing piece of equipment, 399 00:35:09.639 --> 00:35:13.719 right, put a sensor on a bike, put a screen on a cable 400 00:35:13.760 --> 00:35:20.079 machine. And where I was seeing this kind of void in critical void in 401 00:35:20.280 --> 00:35:27.079 data around physical strength and power, I realized that to solve that problem you 402 00:35:27.119 --> 00:35:31.400 actually need to create a whole new machine altogether, invent a resistance as force 403 00:35:31.559 --> 00:35:37.719 in all directions to be able to get these measurements and build software. And 404 00:35:37.760 --> 00:35:42.639 that was something that nobody was doing because I think everyone had been thinking about 405 00:35:42.639 --> 00:35:45.000 that. It's like the heavy Ford moment of like you've got somebody what they 406 00:35:45.000 --> 00:35:49.239 want, they say, a faster horse. It just requires like a total 407 00:35:49.320 --> 00:35:57.199 reimagination. So I got inspiration for the mechanical system from something that my dad 408 00:35:57.719 --> 00:36:02.920 invented at MIT in the early nine wow, and he spun out of MIT. 409 00:36:04.880 --> 00:36:07.480 He's a brilliant still a lot of today not involved in Proteus, but 410 00:36:07.519 --> 00:36:12.840 he's a big obviously big cheerleader. But he spun out of MIT in the 411 00:36:12.880 --> 00:36:15.800 early nineties and in the basement of my house in Wellsley growing up, he 412 00:36:16.159 --> 00:36:21.760 was like a mad scientist trying to build this contraption that he was trying to 413 00:36:21.760 --> 00:36:28.880 have this thing for simulating sporting movements, but it didn't do any It didn't 414 00:36:28.920 --> 00:36:32.559 work, It didn't mechanically it was a brilliant concept. It didn't have resistance. 415 00:36:32.599 --> 00:36:37.039 It couldn't have resistance. It didn't have there's obviously no software, and 416 00:36:37.119 --> 00:36:42.159 it was kind of a show and tell type piece, but with a brilliant 417 00:36:42.360 --> 00:36:46.239 foundational element. And that's actually twenty years later what I used to say, 418 00:36:46.280 --> 00:36:50.639 Okay, wait a minute, if I can redesign this mechanically and make that 419 00:36:50.760 --> 00:36:55.880 work provide resistance, I can use that to build software and data capabilities around 420 00:36:55.880 --> 00:37:00.480 it. And then I left my job in previous career Intoy fifteen, bootstrapped 421 00:37:00.480 --> 00:37:07.159 for eighteen months, found to the company in twenty sixteen, and that was 422 00:37:07.199 --> 00:37:10.599 the beginnings of Produce and we basically spent four years in heavy R and D 423 00:37:10.719 --> 00:37:15.199 mode, you know, really humble beginnings, me and one to three other 424 00:37:15.239 --> 00:37:22.039 people in like a windowless startup incubator type closet, building machines with my own 425 00:37:22.079 --> 00:37:25.800 hands and driving them around in a truck, trying to get somebody to you 426 00:37:25.840 --> 00:37:30.760 know, experience it, use it. And then you know, we started 427 00:37:30.760 --> 00:37:35.800 to get a lot of traction in the baseball space, and then quickly into 428 00:37:36.000 --> 00:37:42.000 golf adoption and basically after you know, four years of you know, partnership 429 00:37:42.000 --> 00:37:46.400 with the Hospital for Special Surgery and these great you know in kind of trainer 430 00:37:49.360 --> 00:37:55.159 endorsements that we're all just organic. We have grown in the last two years 431 00:37:55.199 --> 00:38:02.519 about twenty times and we have now had adoption from you know, tens of 432 00:38:02.559 --> 00:38:07.519 thousands of individuals age eight to ninety eight, including Patrick Mahomes, John Rahm 433 00:38:07.639 --> 00:38:13.280 is a regular user spencer TATA and as trainers on our advisory board, you 434 00:38:13.320 --> 00:38:17.039 know, Justin Verlander, Damian Lillard, Tony Ferguson, basically across all major 435 00:38:17.039 --> 00:38:21.519 sports. The list goes on, and this is all organic word of mouth 436 00:38:21.559 --> 00:38:25.679 growth. So it's not like we you know, we are kind we are 437 00:38:25.880 --> 00:38:32.199 venture backed, but we're not like you know, pumping artificial you know, 438 00:38:32.480 --> 00:38:37.920 dollars into like you know, spend to get like artificial marketing boosts. And 439 00:38:37.079 --> 00:38:40.119 it's all very much this is the real deal. There's a lot of layers 440 00:38:40.159 --> 00:38:44.360 to it, and this is we want to be very cautious about building the 441 00:38:44.400 --> 00:38:46.960 brand and the trust we have with customers because there's a lot of noise in 442 00:38:46.960 --> 00:38:52.159 this space, a lot of gimmicky stuff and this is the opposite of that. 443 00:38:52.880 --> 00:38:58.480 But there's you can easily be perceived as a gimmick because of how different 444 00:38:58.559 --> 00:39:02.719 it looks and appears. And so we always just say, like we'll talk 445 00:39:02.760 --> 00:39:07.519 to the real customers and users and they'll they'll tell you this is this is 446 00:39:07.559 --> 00:39:09.440 this is not a joke. This is going to be uh, continue to 447 00:39:09.480 --> 00:39:21.079 grow at a really rapid base. So when you and your buddies were your 448 00:39:21.119 --> 00:39:24.320 partners, were developing this in a little cubicle there, how often were you 449 00:39:24.400 --> 00:39:29.639 able to reach out to your dad and say, we're kind of stuck at 450 00:39:29.679 --> 00:39:35.800 this spot here or what was your thought was he was he helpful and he 451 00:39:35.840 --> 00:39:40.440 had all this amazing insight for all the work that he had done. You 452 00:39:40.440 --> 00:39:47.800 know, a really good question. The answer is actually no, but not 453 00:39:47.800 --> 00:39:55.239 not because of a lack of interest in wanting to. There's really two reasons. 454 00:39:55.239 --> 00:40:00.239 One is that what we were doing were stress ato sphere is beyond what 455 00:40:00.280 --> 00:40:05.920 he imagined or kind of capable of, which so it's really interesting that what 456 00:40:05.960 --> 00:40:10.599 where we are today is not possible without what he did right. But at 457 00:40:10.599 --> 00:40:15.159 the same time, so like you know, it's what we're doing is built 458 00:40:15.280 --> 00:40:19.960 off of that, but we're also we're doing things that he couldn't possibly do 459 00:40:20.159 --> 00:40:24.480 or have done or conceived of. So it's this really interesting kind of like 460 00:40:24.599 --> 00:40:29.280 mutual relationships. So as I I had to kind of figure it out and 461 00:40:29.280 --> 00:40:34.519 and and also at the same time, he was he he has had a 462 00:40:34.519 --> 00:40:37.199 couple of strokes. He's actually doing. His recovery has been really good. 463 00:40:38.239 --> 00:40:45.000 But but nevertheless, like everything that he like you know, remembered and had 464 00:40:45.159 --> 00:40:47.320 documented or not documented for the earlier years was just like out the window. 465 00:40:47.920 --> 00:40:54.159 So it was unbelievably challenging, uh to first of all just figure out the 466 00:40:54.159 --> 00:40:58.280 hell was he doing? And then you know, how did he do X, 467 00:40:58.400 --> 00:41:02.320 Y Z things? Actual he led me down some really bad roads because 468 00:41:02.599 --> 00:41:07.000 there were some things that he started to do that were not right, and 469 00:41:07.079 --> 00:41:08.920 it took me a while to figure out, a wait a minute, that 470 00:41:09.079 --> 00:41:12.639 was not the right direction, you need to go this way. And then 471 00:41:12.760 --> 00:41:14.960 then we got very quickly to a point in time where like we were just 472 00:41:15.000 --> 00:41:19.440 doing things that were way beyond his capable of software data. You know, 473 00:41:19.559 --> 00:41:23.000 but it must have been difficult for you to separate yourself from those original ideas. 474 00:41:23.039 --> 00:41:28.440 And luckily you had hopefully you had partners and and you know, colleagues 475 00:41:28.480 --> 00:41:30.679 there that can say, hey, I know what you're thinking, but hang 476 00:41:30.760 --> 00:41:35.800 on a second. Yeah, yeah, from a different angle, totally, 477 00:41:35.960 --> 00:41:38.559 totally. Yeah. It's one of the things that we are prideful of. 478 00:41:38.719 --> 00:41:43.039 Is I think that is an advantage for us, I should say, is 479 00:41:43.079 --> 00:41:45.519 that so I come, I'm an outsider in this space, right, I 480 00:41:45.920 --> 00:41:52.199 don't have a formal background in exercise science, in you know, in in 481 00:41:52.719 --> 00:42:00.119 uh, you know, athletic training, in physical therapy. I am a 482 00:42:00.159 --> 00:42:04.760 homeschooled right to know, definitely way more than the average person, and enough 483 00:42:04.800 --> 00:42:07.480 to be very dangerous. But the thing is I also and the same is 484 00:42:07.480 --> 00:42:09.599 true as an engineer. But I think the benefit of that is when you 485 00:42:09.639 --> 00:42:13.559 combine that with like, I don't have an ego. All I care about 486 00:42:13.679 --> 00:42:15.440 is very just. This is an interest that turned into a passion, not 487 00:42:15.559 --> 00:42:21.400 an obsession. And aside from my wife and kids, this is my life. 488 00:42:22.639 --> 00:42:25.800 I love to be told you're wrong or don't do this, and push 489 00:42:25.840 --> 00:42:30.400 the limits of it and I listen. And that was part of the journey 490 00:42:30.400 --> 00:42:35.920 on the engineering side, is I could bring very unique perspectives from a design 491 00:42:36.039 --> 00:42:38.000 standpoint, and so forth and sketch things out on paper, and then I 492 00:42:38.079 --> 00:42:42.639 have our engineers kind of translate that into real life. And that's how my 493 00:42:42.719 --> 00:42:45.800 brain works and kind of three dimensions. The same is true on the exercise 494 00:42:45.880 --> 00:42:49.519 science side, where I've able to think outside the box, but I will 495 00:42:49.639 --> 00:42:53.039 use our We have an advisory board that's literally some of the best trainers in 496 00:42:53.079 --> 00:42:59.239 the world across all sports who check me. They check me on all these 497 00:42:59.280 --> 00:43:02.159 things, and I expect that and and and sometimes I'll come up with something 498 00:43:02.199 --> 00:43:06.239 that they'll say we actually have. It's very different than I always been thought 499 00:43:06.239 --> 00:43:10.679 about before, but that that works, right. So it's it's I think 500 00:43:12.159 --> 00:43:15.199 we've got a really we've got a really talented team that is very pridefull of 501 00:43:15.320 --> 00:43:20.440 our ability to not have an ego customer first in all ways, and we've 502 00:43:20.679 --> 00:43:24.719 are developing a really excellent I think reputation that's about we're the hardest working people 503 00:43:24.719 --> 00:43:30.800 in the business, the grittiest, scrappiest, and uh, you know this 504 00:43:30.840 --> 00:43:34.880 is a we're playing a long game here. I know you've got a hard 505 00:43:34.920 --> 00:43:37.079 stop in just a couple of minutes, So let's make these last two answers 506 00:43:37.159 --> 00:43:43.440 quickly. What do you see as the future from Proteus. The future for 507 00:43:43.480 --> 00:43:46.559 Proteus, I think. I think the vision that I see is that produces 508 00:43:46.639 --> 00:43:52.480 could become ubiquitous. Uh. Especially the ultimate vision is we think it's going 509 00:43:52.519 --> 00:43:57.679 to be in you know, belongs in more places than a treadmill. From 510 00:43:57.760 --> 00:44:01.239 a from a physical footprint stand point, we are feeling the market pull in 511 00:44:01.280 --> 00:44:06.079 all those directions that are showing the signals that that is possible. We think 512 00:44:06.119 --> 00:44:10.239 this is going to become really, really widespread. The real future that we 513 00:44:10.280 --> 00:44:14.679 are most excited about is we have such a head start with this new data, 514 00:44:15.039 --> 00:44:19.880 this new normative data, a billion data points, years of capturing it 515 00:44:20.000 --> 00:44:23.679 and figuring out what it means and how to use it. How we work 516 00:44:23.800 --> 00:44:30.719 that into the software products to deliver basically diagnostics and automated programming at a level 517 00:44:30.840 --> 00:44:37.159 of specificity, accuracy, and precision that's not just never been possible before. 518 00:44:37.599 --> 00:44:43.800 Is produces incredible results. And that's basically the roadmap that we're on. Generally 519 00:44:44.679 --> 00:44:51.599 awesome. And is this distributed internationally? So far? Are you just in 520 00:44:51.639 --> 00:44:57.639 the continental US? Where are you US and Canada? We have a how 521 00:44:57.719 --> 00:45:01.000 do we how do we find where is whe near US? Good question? 522 00:45:01.719 --> 00:45:08.199 So go to our website and proteusmotion dot com, Proteus O t e U 523 00:45:08.400 --> 00:45:15.440 s proteusmotion dot com. That's correct, and there is a location finder map 524 00:45:15.559 --> 00:45:20.840 on that that just shows our affiliate and ambassador sites. If anything, just 525 00:45:21.280 --> 00:45:25.239 tap the blue button that says get a demo, say that you're if you're 526 00:45:25.280 --> 00:45:29.719 a facility owner, or say that you're an athlete looking for the nearest produce. 527 00:45:29.800 --> 00:45:31.800 You can kind of choose what who you are, fill your information and 528 00:45:31.840 --> 00:45:37.599 will take you right to the right place for in terms of like resources and 529 00:45:37.840 --> 00:45:44.239 how this is used and who it's used for Instagram and Twitter at Proteus Motions 530 00:45:44.239 --> 00:45:49.800 and great great resources there, YouTube channel, all the above. So we're 531 00:45:49.880 --> 00:45:52.320 strong on the content side and there's a lot of layers to produce. So 532 00:45:52.719 --> 00:45:58.679 we highly recommend taking the time to learn and you'll be hearing much more about 533 00:45:58.760 --> 00:46:02.480 us, you know, in the coming weeks, months, years. I 534 00:46:02.679 --> 00:46:08.000 have a feeling you're absolutely about You're absolutely right about that prediction, that is, 535 00:46:08.239 --> 00:46:12.079 we are going to hear a lot about it in the future. Congratulations, 536 00:46:12.079 --> 00:46:15.119 Sam, This has been an amazing education for us and I wish you 537 00:46:15.159 --> 00:46:17.880 a lot of luck. Thank you so much. Frev. I appreciate it. 538 00:46:21.679 --> 00:46:25.199 I want to thank this week's Golf Smarter Ambassador, Steve Young from Gearhart, 539 00:46:25.239 --> 00:46:30.199 Oregon, as our newest Golf Smarter Ambassador. Steve gave up his NFL 540 00:46:30.280 --> 00:46:37.800 broadcasting career. Oh it's not that, Steve Young, and I'm not the 541 00:46:37.840 --> 00:46:43.119 first person to make that bad joke. Okay, Well, Steve took advantage 542 00:46:43.119 --> 00:46:47.239 of getting a free copy of Tony Manzoni's video of The Loss Fundamental. 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If you have any questions, 550 00:47:22.199 --> 00:47:25.360 comments, or suggestions for upcoming episodes, love to hear from you. 551 00:47:25.880 --> 00:47:30.719 Maybe you need some more information and want to discuss our September Portugal adventure. 552 00:47:30.079 --> 00:47:35.840 Still love to hear from you. Write to Golf Smarter Podcast at gmail dot 553 00:47:35.840 --> 00:47:39.320 com, or click on the Heyfred button when you visit golfsmarter dot com