WEBVTT 1 00:00:03.759 --> 00:00:07.759 Hello everyone. This is Ray Dipriano from Forward, Texas, the home of 2 00:00:07.799 --> 00:00:12.519 the lag Great Ben Hogan and I play a rockwood golf course and Forward. 3 00:00:13.160 --> 00:00:19.800 This is a golf Marder number. The amateur golfer doesn't have two or three 4 00:00:19.839 --> 00:00:23.839 hours a week to go in practice. We have fifteen minutes before a round. 5 00:00:24.039 --> 00:00:28.399 We maybe get to the range and hit fifty or sixty balls. Therefore, 6 00:00:28.440 --> 00:00:31.399 you need the data to provide you with the insights. Say hey, 7 00:00:31.640 --> 00:00:35.560 you're fifteen minutes fread, go and practice or lag putty that's where you lose 8 00:00:35.600 --> 00:00:38.439 shots. Or hey, go and do a little bit of bunker play, 9 00:00:38.479 --> 00:00:42.079 because bunker play is killing you. And it's those small insights so that you 10 00:00:42.240 --> 00:00:46.159 maximize the small amounts of time that you can for the maximum game, and 11 00:00:46.280 --> 00:00:50.240 that's going to end up in slightly lower scores, a happier thread on the 12 00:00:50.240 --> 00:00:53.280 golf course. You'll then play a little bit more, you'll practice a little 13 00:00:53.280 --> 00:00:56.840 bit more, You'll just enjoy the game that little bit more. It's marginal 14 00:00:56.920 --> 00:01:07.120 games, but they add up improve your performance. With helpful data and metrics 15 00:01:07.239 --> 00:01:14.000 provided by shot Scope featuring Gavin Dear, this is Golf Smarter, sharing stories, 16 00:01:14.079 --> 00:01:18.439 tips and insights from great golf minds to help you lower your score and 17 00:01:18.640 --> 00:01:23.239 raise your golf IQ. Here's your host, Fred Green. Welcome back to 18 00:01:23.280 --> 00:01:27.040 the Golf Smarter podcast. Gavin, Thanks Fred, thanks for having me on 19 00:01:27.120 --> 00:01:32.439 again. Oh yeah, I really enjoy talking to you because I love tech 20 00:01:33.840 --> 00:01:37.519 and when I say tech and golf, I mean stuff with batteries, not 21 00:01:38.200 --> 00:01:44.200 necessarily golf equipment, you know, clubs and things like that. Some people 22 00:01:44.400 --> 00:01:49.519 mix up my kind of tech. And you're with Shotscope. We've had you 23 00:01:49.560 --> 00:01:56.879 on multiple times and shot Scope is the real deal player in this space of 24 00:01:57.400 --> 00:02:05.319 rangefinders and now a new golf GPS watch, the V five and the pro 25 00:02:05.599 --> 00:02:13.240 lx which is the rangefinder and GPS handheld, and I really am enjoying using 26 00:02:13.280 --> 00:02:15.159 them and I want to talk about them all and get in some of the 27 00:02:15.199 --> 00:02:22.120 details, especially the software it's on the phone to allow you to track your 28 00:02:22.280 --> 00:02:25.759 your game and where your trouble is and what you need to improve on. 29 00:02:28.000 --> 00:02:32.560 How's business things? I hope things are as good as the Yeah. Business 30 00:02:34.240 --> 00:02:38.240 business is good. I mean we're growing really quickly, you know. And 31 00:02:39.680 --> 00:02:44.199 for your listeners that haven't heard me before, we're based in Scotland, so 32 00:02:44.280 --> 00:02:50.319 we're second biggest in the UK market. The UK market differs from the US 33 00:02:50.360 --> 00:02:53.759 market and then it's a bit more watch based, so the Garment is the 34 00:02:53.800 --> 00:03:00.159 market leader here we're number two, Bushnell are number three. But we're growing 35 00:03:00.240 --> 00:03:07.479 quickly in Europe, quickly in Australia, New Zealand, and then very quickly 36 00:03:07.520 --> 00:03:12.719 in the US. So we had some major rollouts with Dixporting Goods, Golf 37 00:03:12.759 --> 00:03:19.599 Galaxy, PGA Superstore and Golf Town in Canada and they've really propelled us to 38 00:03:19.680 --> 00:03:24.919 grow and make me pretty busy, you know. Yeah, yeah, exactly. 39 00:03:25.360 --> 00:03:30.199 Now with Garment and bush Noll, I think that you guys have offerings 40 00:03:30.479 --> 00:03:36.360 not completely familiar with their products. You have offerings that they don't provide, 41 00:03:36.520 --> 00:03:42.000 Is that correct? Yeah, tags and yeah, because there's go ahead, 42 00:03:42.159 --> 00:03:46.199 Yeah, no, you're right. So, I mean we do all of 43 00:03:46.240 --> 00:03:52.960 the traditional lineup of distance measuring devices, so your range finders, your handhelds, 44 00:03:53.599 --> 00:03:59.120 we do an app, and we do our watches. But within those 45 00:03:59.199 --> 00:04:03.840 products, we've got multiple offerings that provide shot tracking and that kind of separates 46 00:04:03.919 --> 00:04:14.159 us from competitors and their shot tracking products with different levels of requirements from the 47 00:04:14.159 --> 00:04:18.279 golfer. So some are what we call manual and they require tagging and you're 48 00:04:18.279 --> 00:04:21.040 going to hold at the end of your club which has got our tag on 49 00:04:21.120 --> 00:04:25.439 it, to the device. And then we've got those that are automatic, 50 00:04:25.600 --> 00:04:29.120 which are more wearable based, and they'll do a lot of the heavy lifting 51 00:04:29.160 --> 00:04:33.319 for the golfer. So they're just playing the game. And it differs on 52 00:04:33.600 --> 00:04:39.120 the wants and needs of the individual golfer of what type of product and tracking. 53 00:04:39.160 --> 00:04:43.079 But you know, we're starting to see within golf tracking is becoming one 54 00:04:43.120 --> 00:04:46.920 of the major talking points. It's providing the data, it's providing the insight 55 00:04:47.000 --> 00:04:54.720 and how golfers can improve both in their individual level, but golfers as a 56 00:04:54.720 --> 00:04:59.079 whole, and how should golf be taught in different elements. So it's really 57 00:04:59.199 --> 00:05:04.240 gathering state. Yeah, and to me, the golf tracking is the big 58 00:05:04.279 --> 00:05:09.920 separator. The other one that I guess everybody would be familiar with would be 59 00:05:10.040 --> 00:05:16.120 arcos, but all they are are the shot trackers. Yeah right. They 60 00:05:16.199 --> 00:05:18.920 just you put it on the end of your club or you buy a grip 61 00:05:18.959 --> 00:05:23.519 that has it built in whatever, and it tracks for you, which is 62 00:05:23.560 --> 00:05:27.759 great, But everything else you need to do while you're on the course, 63 00:05:28.600 --> 00:05:32.199 as far as you know, you know, pin placement and things like that. 64 00:05:32.759 --> 00:05:40.240 You've got to use separate units, separate software, where as what shot 65 00:05:40.240 --> 00:05:46.560 scope is now offering with the tagging, you have it all. And what 66 00:05:46.639 --> 00:05:54.759 I'm loving right now is that i just got myself some new irons and I'm 67 00:05:54.839 --> 00:05:58.040 you know, had new grips put in them, and I'm using the tags 68 00:05:58.120 --> 00:06:01.560 on them. And it's mainly because my club fitter is like, I want 69 00:06:01.600 --> 00:06:06.199 to know your statistics. Play for a month or two and then bring in 70 00:06:08.079 --> 00:06:10.319 and let me know how you're feeling about it. And I said, well, 71 00:06:10.319 --> 00:06:14.839 I'm tracking every shot so I can show you the stats and see what 72 00:06:14.879 --> 00:06:17.519 the clubs are, how they're performing. Yep. And he was like, 73 00:06:17.720 --> 00:06:21.279 perfect, that's exactly what I want to look at because for me just going 74 00:06:21.439 --> 00:06:25.000 well, I hit this one okay, and I hit that one okay. 75 00:06:25.360 --> 00:06:28.720 I mean I can beat that as well. We have a free coaching system 76 00:06:28.800 --> 00:06:32.920 for fitters and golf coaches, so if he ever wants to connect up, 77 00:06:33.000 --> 00:06:36.319 he can see as you upload rounds, he can see all the data come 78 00:06:36.360 --> 00:06:42.920 in on his own account. So but yeah, look, this is this 79 00:06:43.000 --> 00:06:46.279 is what tracking's about, right, It's about golfers being able to take ownership 80 00:06:46.319 --> 00:06:53.240 of how they can improve. You know, we the amateur golfer doesn't have 81 00:06:53.759 --> 00:06:58.079 two or three hours a week to go and practice. We have fifteen minutes 82 00:06:58.079 --> 00:07:01.360 before our round. We maybe get to the range and hit fifty or sixty 83 00:07:01.399 --> 00:07:08.319 balls. It's therefore you need the data to provide you with the insights. 84 00:07:08.319 --> 00:07:11.879 Say, hey, you're fifteen minutes fread, go and practice your lag putting. 85 00:07:11.959 --> 00:07:15.759 That's where you lose shots. Or hey, go and do a little 86 00:07:15.759 --> 00:07:17.839 bit of bunker play. We think you should get a lesson because it bunker 87 00:07:17.879 --> 00:07:23.120 plays killing you. And it's those small insights so that you maximize the small 88 00:07:23.120 --> 00:07:27.480 amounts of time that you can for the maximum gain. And that's going to 89 00:07:27.519 --> 00:07:31.720 end up in slightly lower scores, a happier thread on the golf course. 90 00:07:32.240 --> 00:07:34.839 And you know, you'll then play a little bit more, You'll practice a 91 00:07:34.879 --> 00:07:39.480 little bit more, you'll you'll you'll just enjoy the game that little bit more, 92 00:07:39.600 --> 00:07:45.079 and you know, it's marginal gains, but they add up. Yeah, 93 00:07:45.160 --> 00:07:47.680 for people who just don't care about improvement, they just want to go 94 00:07:47.680 --> 00:07:53.839 out and play occasionally, you may not need all that information. But for 95 00:07:53.959 --> 00:08:00.360 anybody, and I'm guessing that's who's listening to podcasts about golf, who are 96 00:08:00.399 --> 00:08:05.399 interested in becoming a better golfer, and as we always promote a better smarter 97 00:08:05.519 --> 00:08:09.120 golfer, this is the kind of information that you can use in your off 98 00:08:09.160 --> 00:08:13.600 time. You know, after your round, you go home, you have 99 00:08:13.720 --> 00:08:16.439 dinner, you're sitting there watching TV. You pull out your scorecard, you 100 00:08:16.839 --> 00:08:22.199 pull out the app, you compare them, you make sure everything is really 101 00:08:22.279 --> 00:08:24.800 in sync with one another, which you still have to do. Yep, 102 00:08:26.680 --> 00:08:30.600 you still have to make sure that everything is right because it doesn't always track. 103 00:08:31.639 --> 00:08:39.039 But it's pretty accurate and it's really informative. I really appreciate having this 104 00:08:39.159 --> 00:08:45.080 technology. Yeah, and it's there's elements as well, so you know for 105 00:08:45.240 --> 00:08:52.759 listeners who are sitting there thinking I should investigate this, it's we make the 106 00:08:52.919 --> 00:08:58.320 system simple, so you're going to get you upload your rounds. And what 107 00:08:58.360 --> 00:09:01.320 I should say is the device is our g watches, so they're going to 108 00:09:01.360 --> 00:09:05.919 give you all the information you need on a golf course whilst they track in 109 00:09:05.960 --> 00:09:11.799 the background. So it's two products in one which comes into the floor when 110 00:09:11.840 --> 00:09:13.720 you're off playing a scramble or you're going to go out and play six holes 111 00:09:13.720 --> 00:09:18.080 and you might not want to track, You're still getting value from the products, 112 00:09:18.320 --> 00:09:20.960 right, It's not oh well, I can't use this today. I 113 00:09:22.000 --> 00:09:26.799 don't want it's not going to be how I'm going to play. But when 114 00:09:26.799 --> 00:09:28.360 you upload the rounds, you're going to first of all, see an overhead 115 00:09:28.360 --> 00:09:33.519 of all your your holes that you've played shot by shot. That's fascinating on 116 00:09:33.600 --> 00:09:39.639 itself. And then you can dig deeper and it's not a case of you're 117 00:09:39.639 --> 00:09:41.879 going to get lost. It's made very The app's really simple, and that 118 00:09:43.519 --> 00:09:46.960 to get to incredibly granular data, you're going to have to keep clicking. 119 00:09:46.080 --> 00:09:50.240 So you can go as deep as you want to go. You can stay 120 00:09:50.320 --> 00:09:54.320 really high level if you want to. We do huge amounts of tutorials and 121 00:09:54.360 --> 00:10:01.919 ebooks and information, but we also show you against your handicapped benchmarking, so 122 00:10:01.960 --> 00:10:05.240 we can show you at a very high level. Hey, short game approach, 123 00:10:05.320 --> 00:10:09.559 play putting. You're losing shots here. You need a concentrat on putting, 124 00:10:11.279 --> 00:10:15.480 and so it's not you know, I talked to a lot of golfers. 125 00:10:15.639 --> 00:10:20.639 I'm really scared. I'm scared to be that in depth into my game 126 00:10:20.759 --> 00:10:22.600 or spend that amount. And you go, well, actually you can get 127 00:10:22.600 --> 00:10:26.440 a huge amount from spending five minutes on the app, you know, and 128 00:10:26.519 --> 00:10:30.960 maybe in six months time you'll spend twenty minutes because you get more into it 129 00:10:31.000 --> 00:10:33.279 and will want to learn even more. But you can just do it in 130 00:10:33.320 --> 00:10:37.159 five minutes. It's not going to suck up your whole life. I think 131 00:10:37.559 --> 00:10:41.519 it's one of the things we hear quite a bit is I'm scared of this. 132 00:10:41.919 --> 00:10:46.639 This could be my night's forever more. But you know, those are 133 00:10:46.639 --> 00:10:50.080 the people who will also say I don't want to get fitted yet because I'm 134 00:10:50.080 --> 00:10:52.879 not consistent. I don't want to get fitted for clubs. And it's like 135 00:10:52.919 --> 00:10:54.159 no, no, no, it's backwards. Or it's the guy that's like, 136 00:10:54.240 --> 00:10:56.759 well, yeah, but I spent six hundred bucks in a driver and 137 00:10:56.759 --> 00:11:00.519 you say, yeah, but you did that last year. Have you thought 138 00:11:00.559 --> 00:11:05.320 about using data to analyze gapping in is it? Do you should you add 139 00:11:05.360 --> 00:11:07.840 a wedge? Have you got you know? Is it time to move from 140 00:11:07.840 --> 00:11:11.559 a long arn to hybrid? All of these things that can really make a 141 00:11:11.600 --> 00:11:22.399 difference into buying decisions and all sorts of elements of the game. You mentioned 142 00:11:22.440 --> 00:11:28.399 just a moment ago about handicap benchmarking. Explain that, yeah, so we 143 00:11:31.759 --> 00:11:35.720 what we do is we break down golfer. So we'll offer tour player scratch 144 00:11:35.919 --> 00:11:41.000 five, ten, fifteen, twenty twenty five. So if you come along 145 00:11:41.519 --> 00:11:43.399 handicap, and if you come along, say I'm a twenty two handicap, 146 00:11:45.120 --> 00:11:50.279 you can toggle and compare yourself to twenty or fifteen so you can understand what 147 00:11:50.320 --> 00:11:54.399 it's going to take to get to that next benchmark. And we do that 148 00:11:54.480 --> 00:12:01.480 across both strokes gained stats and traditional stats like ferries and regulation greens and regulation 149 00:12:01.879 --> 00:12:07.559 number of putts, so you you can get a grasp of what that next 150 00:12:07.639 --> 00:12:11.679 level of golfer is doing compared to yourself, where your strengths are and where 151 00:12:11.679 --> 00:12:18.360 your weaknesses are. It's huge, and this is there's a lot of talk 152 00:12:18.720 --> 00:12:24.120 on tour and when you're reading things, talks about the strokes gained. Yeah, 153 00:12:24.159 --> 00:12:30.080 and this is information that this provides, right, you get this information. 154 00:12:30.799 --> 00:12:35.039 Yeah, and when you know, there's a few of us in the 155 00:12:35.080 --> 00:12:39.159 company that will do analysis at times for different elements, and we always rely 156 00:12:39.279 --> 00:12:43.519 on strokes gained as the first area that we'll go and look at, and 157 00:12:43.919 --> 00:12:50.279 that's because it it will isolate those elements of the game so you can really 158 00:12:50.360 --> 00:12:54.039 see. Okay, well, you know, we break the game down primarily 159 00:12:54.080 --> 00:12:58.120 into four areas, driving, approach play, short game, and putting, 160 00:12:58.879 --> 00:13:01.879 and with strokes gain, you can immediately say, okay, it's short game, 161 00:13:01.279 --> 00:13:03.600 right, great, Fred, your short game is not as good as 162 00:13:03.639 --> 00:13:09.720 the next benchmark. And then you can go and look into more traditional stats 163 00:13:09.720 --> 00:13:13.799 within short game to understand is it bunker play, is it long pitching, 164 00:13:13.879 --> 00:13:18.320 is it short chipping? What is going on in that element? Right? 165 00:13:18.799 --> 00:13:24.039 Stortzgain is fantastic for that. It's made a huge impact on how professional golfers 166 00:13:24.080 --> 00:13:31.200 play. It's made a huge impact on how professional golfers practice, and it's 167 00:13:31.360 --> 00:13:35.519 starting to filter down more and more into the amateur golfer, the handicapped golfer. 168 00:13:37.279 --> 00:13:39.679 Hey, you should be pulling this data and understanding right, because it's 169 00:13:39.759 --> 00:13:48.039 just it's really simple. Data doesn't lie. Yep. I'm looking at the 170 00:13:48.080 --> 00:13:52.279 app right now and I went under the performance tab, pulled up clubs, 171 00:13:52.840 --> 00:14:00.279 and you have three different comparisons here, and I'm not sure there's the longest 172 00:14:00.480 --> 00:14:03.879 whether you drive or whatever club you're hitting your longest, your average length over 173 00:14:03.919 --> 00:14:07.559 the amount of time you've been using this, and then the p average, 174 00:14:07.600 --> 00:14:13.360 which I don't understand what that means. So p averages performance average, and 175 00:14:13.679 --> 00:14:20.679 what we do there is we remove bad outliers and good outliers to give you 176 00:14:20.759 --> 00:14:26.279 a distance that we feel is a good swing and a good strike is a 177 00:14:26.320 --> 00:14:31.000 distance the golf balls going to go. The more rounds you play, the 178 00:14:31.039 --> 00:14:37.120 more accurate it will become. Sure, but you play six eight rounds generally 179 00:14:37.159 --> 00:14:43.600 all clubs, you'll have enough data that it's pretty accurate. And we brought 180 00:14:43.600 --> 00:14:52.039 that in because average is so misleading exactly. You know, like I was 181 00:14:52.080 --> 00:14:56.120 playing over the weekend and there was a shot that I had that I never 182 00:14:56.440 --> 00:15:01.440 normally would have pulled out maybe my nine iron or even a pitching wedge, 183 00:15:01.879 --> 00:15:05.600 but because I had to get under a tree to get to the green, 184 00:15:07.200 --> 00:15:11.360 I pulled out a seven iron and punched it out. Luckily, I you 185 00:15:11.360 --> 00:15:13.679 know, it was like one hundred under an eighteen yard shot or something, 186 00:15:13.799 --> 00:15:18.320 and it was perfect and it rolled up and it left me a twelve foot 187 00:15:18.360 --> 00:15:22.120 putt, which was awesome. But it's like, you know, that's what 188 00:15:22.200 --> 00:15:26.600 I was like, how do I deal with shots like that that really doesn't 189 00:15:26.639 --> 00:15:31.080 really compare my normal seven iron shot or or I had a couple of web 190 00:15:31.120 --> 00:15:33.039 shots that I just chunked them and they only went like eight or nine yards, 191 00:15:33.480 --> 00:15:39.679 so that this will be eliminated, those shots will be eliminated the performance 192 00:15:39.759 --> 00:15:41.919 everage. Yes, I mean it removes a lot. I can't quite remember 193 00:15:43.039 --> 00:15:48.039 the whole algorithm, but it removes maybe fifty five percent of bad shots and 194 00:15:48.159 --> 00:15:52.039 twenty five percent of good shots, So it leaves you with quite a small 195 00:15:52.799 --> 00:15:58.320 number of shots to average at that stage. Huh. But I mean to 196 00:15:58.360 --> 00:16:02.879 give you an idea. Yeah, you know, if you upload around to 197 00:16:03.000 --> 00:16:07.360 our app, it'll process in about six seconds. And those six seconds, 198 00:16:07.399 --> 00:16:11.279 it's going through something like one point seven million lines of code. Wow. 199 00:16:11.360 --> 00:16:17.120 And it's processing things, and it's looking and it's it's understanding exactly what you've 200 00:16:17.159 --> 00:16:19.879 done and taken into all these little algorithms to spit out all the right information 201 00:16:21.000 --> 00:16:26.679 to you to make it really simple to consume. Wow. So when I 202 00:16:26.720 --> 00:16:30.080 go into the performance tab here on the app on my phone and I'm using 203 00:16:30.080 --> 00:16:33.919 an iPhone, it gives me options of clubs, t shots, approaches, 204 00:16:34.159 --> 00:16:38.240 short game putting, and scoring, and if I click on scoring here, 205 00:16:38.399 --> 00:16:47.639 it has an overview on a per whole score breakdown, and then It also 206 00:16:47.759 --> 00:16:52.679 has the stroked gain strokes gained and you can do that compared to a tour 207 00:16:52.759 --> 00:16:59.039 player versus or I'm going to go versus a ten handicap and show what I'm 208 00:16:59.360 --> 00:17:03.200 how I'm doing. And there's just so much data here that is so much 209 00:17:03.240 --> 00:17:08.599 fun to just to get used to and to look at and see again where 210 00:17:08.599 --> 00:17:17.480 do I need to improve? Yeah, and you know that's the performance data 211 00:17:17.559 --> 00:17:22.119 side of the app M. You know, you can go on to individual 212 00:17:22.119 --> 00:17:26.680 courses that you play a lot, and we will give you strengths and weaknesses 213 00:17:26.720 --> 00:17:32.680 of those individual courses and we'll identify the holes where you lose the most shots 214 00:17:32.720 --> 00:17:36.799 to the field. You may go and think, hey, this is I 215 00:17:36.799 --> 00:17:41.319 should change my strategy in this course. We have tools like my Strategy where 216 00:17:41.359 --> 00:17:42.599 you can plug your data in if you're going to go and play a new 217 00:17:42.680 --> 00:17:47.400 course, so you can understand, hey, what should I be hitting off 218 00:17:47.440 --> 00:17:51.240 the first hole or that driver will bring those two bunkers into play. Actually 219 00:17:51.279 --> 00:17:53.759 it says I have a better scoring average by hitting three with off the first 220 00:17:53.759 --> 00:18:00.519 team. There are so many tools within the ecosystem to be able to learn 221 00:18:00.559 --> 00:18:03.240 about your game but also performed by through on the next course you play. 222 00:18:03.799 --> 00:18:08.240 Mm hmm. And one of the things about the brand new watch, the 223 00:18:08.519 --> 00:18:14.559 V five, which is we'll talk about it in depth because I'm just loving 224 00:18:14.599 --> 00:18:18.720 this product, is I have a couple of courses where I play that there's 225 00:18:19.000 --> 00:18:25.480 no cellular signal for the carrier that I have. There's just no service at 226 00:18:25.480 --> 00:18:32.039 all. Yep. I was so happy and shocked that when I turned on 227 00:18:32.240 --> 00:18:37.839 the watch and told it to do GPS and shot tracking within seconds like, 228 00:18:37.920 --> 00:18:42.119 okay, I got the course, you do? Oh I am. It's 229 00:18:42.160 --> 00:18:45.839 so nice to be able to put my phone back in my bag now instead 230 00:18:45.839 --> 00:18:48.359 of carrying out my pocket all the time. Yeah, just to make sure 231 00:18:48.400 --> 00:18:52.480 that I have a signal, So congratulations on that that it can pick up 232 00:18:52.480 --> 00:18:56.519 the signal whether you have a you know you're using your phone or not. 233 00:18:56.240 --> 00:19:00.720 Yeah, So none of our products require it. Well, I say that 234 00:19:00.759 --> 00:19:04.480 we have one product that requires using your cell phone connects, but any of 235 00:19:04.519 --> 00:19:10.039 our wearables are our handhelds. It's all independent GPS, so you don't need 236 00:19:10.039 --> 00:19:12.240 the phone. You don't need it at all. I mean, I hate 237 00:19:12.279 --> 00:19:17.519 it. I like the amount of emails I get. So the phone stays 238 00:19:17.519 --> 00:19:19.480 in the car. I can just play my game of golf. I don't 239 00:19:19.559 --> 00:19:22.240 have to worry about it. I don't have to look at you know, 240 00:19:22.359 --> 00:19:26.440 text messages from the wife or anything. So you just get to go play 241 00:19:26.480 --> 00:19:30.599 golf, right And that's one of the advantages of GPS products. You know, 242 00:19:30.640 --> 00:19:36.759 they'll work anywhere. It's all pretty straightforward in that element. It doesn't 243 00:19:36.799 --> 00:19:41.720 require Cellier signal at all. Some of the other features the watch offers is 244 00:19:41.759 --> 00:19:45.960 when you finish the round, it tells you how long the round was, 245 00:19:45.599 --> 00:19:52.839 how many steps that you took, which I think is great, and what 246 00:19:52.640 --> 00:19:59.599 time it is. I you know, oh, so what's the temperature now? 247 00:19:59.720 --> 00:20:03.200 Or you know, what's my elevation change during this round? Those are 248 00:20:03.240 --> 00:20:07.279 things I don't know if that's you know, to be built in the future, 249 00:20:07.480 --> 00:20:10.960 or if it's not just relevant, or maybe it's only relevant for me 250 00:20:10.960 --> 00:20:14.720 because I'm in northern California. There's lots of elevation change and I played a 251 00:20:14.799 --> 00:20:21.759 ninety five degree heat this weekend with a lot of elevation change. But the 252 00:20:21.839 --> 00:20:25.960 fact that it works, it's comfortable, and it gives me so much information 253 00:20:26.160 --> 00:20:30.160 for every shot that I want to take, I think is phenomenal. It 254 00:20:30.240 --> 00:20:33.559 really is my favorite product. That you've shared with me so far as the 255 00:20:34.079 --> 00:20:37.839 five watch. Yeah, I mean, I mean, look, we we've 256 00:20:37.839 --> 00:20:41.480 got so many guys using this watch. Now. It's simple to use. 257 00:20:41.720 --> 00:20:45.000 It doesn't have touch screen, it's just buttons. Straightforward. You can have 258 00:20:45.079 --> 00:20:48.640 the on course maps on it so you can see exactly everything you want to 259 00:20:48.880 --> 00:20:52.319 ahead. If you don't know the golf course, you can just use simple 260 00:20:52.359 --> 00:20:56.960 hazards front to carry and to get to them. It can keep your scoring. 261 00:20:59.240 --> 00:21:03.119 You can change the colors so you know, if you want it to 262 00:21:03.440 --> 00:21:07.599 green and white, blue and white, pink, red and white. You 263 00:21:07.640 --> 00:21:11.559 can do a number of things with the watch, and it again it's it's 264 00:21:11.640 --> 00:21:18.240 just straightforward and simple to use. And it's something that we've worked incredibly hard, 265 00:21:18.319 --> 00:21:22.319 both in the hardware and also the software, is make it usable, 266 00:21:22.559 --> 00:21:26.039 you know, make it straightforward. We don't all have you know, we 267 00:21:26.079 --> 00:21:30.200 don't want to sit and read through massive user guides and try and you know, 268 00:21:30.319 --> 00:21:33.559 have a big learning curve to use products. You just want it to 269 00:21:33.599 --> 00:21:37.119 be pretty straightforward for the golfer just to open up and put it on the 270 00:21:37.119 --> 00:21:48.720 wrist. Another thing about the watch that I'm madly in love with is that 271 00:21:48.119 --> 00:21:55.480 the battery life on it is really strong. I've tested how far can I 272 00:21:55.599 --> 00:22:00.559 go? I've gone two rounds. Yeah, but on the second round the 273 00:22:00.599 --> 00:22:03.240 little battery icon came up. I was I think on the fourteenth hole of 274 00:22:03.279 --> 00:22:07.359 the second round, and the battery icon came up. So I'm like, 275 00:22:07.440 --> 00:22:10.319 okay, I'm not going to be tracking the shots. I'll just enter the 276 00:22:10.359 --> 00:22:12.359 score and see what happens. And it made it all the way through, 277 00:22:12.920 --> 00:22:18.599 and when I got home to charge it, it's like zero percent. You're 278 00:22:18.640 --> 00:22:22.599 ready to go. You need to be charged. So that was amazing to 279 00:22:22.599 --> 00:22:26.160 me that I don't have to charge every round. But I'm definitely getting in 280 00:22:26.240 --> 00:22:34.160 the habit of that the charging cable. Not a huge fan of the charging 281 00:22:34.200 --> 00:22:38.279 cable. Tell me that that it's tight. It's a little bit tight. 282 00:22:41.240 --> 00:22:44.440 It listens, and I find it to be loose. I mean it falls 283 00:22:44.440 --> 00:22:47.720 out real easy. Right, Okay, that's unusual. So normally it's a 284 00:22:47.759 --> 00:22:52.160 little bit tight and it listens out. So one of the challenges, and 285 00:22:52.240 --> 00:22:56.079 we get this quite a bit, why don't you just have a USBC poor 286 00:22:56.799 --> 00:23:04.759 on your rights? Right, Well, it's not proof. So everything done 287 00:23:04.880 --> 00:23:10.920 with the charging is to make sure that it's waterproof because it's got a direct 288 00:23:11.039 --> 00:23:15.359 line into the electronics in the battery and even though it's on the underside of 289 00:23:15.359 --> 00:23:22.640 the watch, you've got sweat yep. So the watch is fully waterproof, 290 00:23:22.640 --> 00:23:27.880 it's fully tight because of that charging and that's one of the challenges you have, 291 00:23:29.000 --> 00:23:32.400 right, So what I would say is it may fall out occasionally, 292 00:23:32.400 --> 00:23:37.839 it may be tight. We don't get guys that can't charge their watch. 293 00:23:37.960 --> 00:23:42.839 It always works. We've replaced a couple of cables, but again that's where 294 00:23:42.839 --> 00:23:47.000 we're supporting will step in and not our problem, will get you a new 295 00:23:47.039 --> 00:23:49.599 cable, etc. But that's that's the main reason. And when we get 296 00:23:49.599 --> 00:23:53.279 that a lot, why don't you use USBC. It'd be much easier. 297 00:23:53.799 --> 00:24:00.400 It's generic. Yeah, but it's not waterproof and when you build products in 298 00:24:00.400 --> 00:24:06.640 Scotland, that is the first thing you look at. And the straps are 299 00:24:06.680 --> 00:24:10.200 interchangeable. You can well I mean yeah, you have to supply the straps, 300 00:24:10.640 --> 00:24:12.200 yes, so not like you can go out and buy a new strap. 301 00:24:12.319 --> 00:24:18.160 So the reason that it's automatic is that if you man it. If 302 00:24:18.160 --> 00:24:25.279 you imagine going to a hotel room key or your hotel room and you've got 303 00:24:25.279 --> 00:24:29.559 the room key and you tap it against it. It uses NFC technology. 304 00:24:30.519 --> 00:24:37.200 Well, our strap has got an intenna inside it and it actually expands NFC 305 00:24:37.400 --> 00:24:41.640 to about ten centimeters so that when you're standing over the ball, the strap 306 00:24:41.720 --> 00:24:45.960 can interact with the tag without you touching it, without you doing anything. 307 00:24:45.920 --> 00:24:49.039 To do tracking, you have to use a shot scolled strap because it has 308 00:24:49.079 --> 00:24:53.839 this intenta inside it. The straps are inter changeable, they can be screwed 309 00:24:53.839 --> 00:25:00.960 out. We've got a variety of different colors available. But so that is 310 00:25:00.079 --> 00:25:08.000 kind of one of our usps, right, this technology enabled strap. That 311 00:25:08.079 --> 00:25:14.799 makes sense. So let's talk about the tracking system what you've developed, and 312 00:25:14.799 --> 00:25:22.119 this is your brand new tracking system from the LX Plus to the V five 313 00:25:22.240 --> 00:25:26.759 Watch. Arcos is very good about you just know which club. It just 314 00:25:26.799 --> 00:25:32.039 knows which club you're gonna do. When I was using the LX Plus, 315 00:25:32.759 --> 00:25:38.799 I would frequently forget to tap the GPS unit to the club and was like, 316 00:25:38.880 --> 00:25:42.039 oh, now, I darn it. You know now I go back 317 00:25:42.079 --> 00:25:45.680 to where I was standing. I took forty five steps. I got to 318 00:25:45.720 --> 00:25:48.640 go back or run back or just like forget it. I'll fill it in 319 00:25:48.720 --> 00:25:57.240 later. The tags for the V five for the watch, it works a 320 00:25:57.279 --> 00:26:00.759 lot of the time, but not all of the time, and sometimes I'm 321 00:26:00.759 --> 00:26:04.000 really surprised that, like, oh, okay, it got that one, 322 00:26:04.240 --> 00:26:08.240 and why didn't it get this one? But then I have to like take 323 00:26:08.240 --> 00:26:11.640 out the club and hold it right up to the watch, tap tap tap, 324 00:26:11.759 --> 00:26:18.359 It's like, why is it not you know, accepting it every time? 325 00:26:18.640 --> 00:26:22.119 Is that because of the tags that I'm using, or is there something 326 00:26:22.160 --> 00:26:26.720 I'm doing wrong? It should accept. So generally, I would say at 327 00:26:26.759 --> 00:26:30.839 this point, I am. I would normally be able to pull up some 328 00:26:30.880 --> 00:26:37.359 of your rounds so I can access into your back end rounds and look at 329 00:26:37.359 --> 00:26:41.160 some of the data collection. So we look for examples, and our support 330 00:26:41.200 --> 00:26:45.079 team are brilliant at doing that and analyzing and working out okay, look it 331 00:26:45.079 --> 00:26:52.640 could be this, right, we normally miss. It depends on the golfer. 332 00:26:52.079 --> 00:26:56.720 Maybe a shot around, so if it's any more than that. Now, 333 00:26:56.680 --> 00:27:03.759 one of the interesting sides is that if you're playing on hilly golf courses, 334 00:27:03.880 --> 00:27:08.200 and this is quite technical and difficult to do on a podcast, but 335 00:27:08.279 --> 00:27:14.799 if you're standing normally on a flat lie, the watches in range of the 336 00:27:14.839 --> 00:27:21.000 tag. If you're on a side hill lie where the balls really above your 337 00:27:21.039 --> 00:27:26.519 feet. Have a look at what happens to the end of the shaft and 338 00:27:26.559 --> 00:27:30.440 the tag compared to your wrist, so you end up with a bigger area 339 00:27:30.480 --> 00:27:33.440 between this, and it might pop out of the range of the watch. 340 00:27:33.279 --> 00:27:37.599 That could be one reason we used to encounter that a little bit. We've 341 00:27:37.599 --> 00:27:47.799 combated it a little bit. It's interesting. I mean, the the tag 342 00:27:47.880 --> 00:27:51.720 reader, so we for those listening, we show the tag that's been read 343 00:27:51.839 --> 00:27:55.880 last on the watch. Yes, right, I love that. It's like, 344 00:27:55.960 --> 00:27:57.119 oh, okay, I missed it. I have to go back. 345 00:27:57.279 --> 00:28:03.000 That is ninety nine percent right. It doesn't mean that other shots weren't calculated. 346 00:28:03.799 --> 00:28:07.839 If you're missing pictures around the green again, that could be because you're 347 00:28:07.839 --> 00:28:11.319 gripping down a lot, so again the watch falls out of the tag. 348 00:28:14.720 --> 00:28:19.000 We asked the golfer to input the number of putts with pin collect but that 349 00:28:19.039 --> 00:28:25.200 includes shots with the putter from off the green. So sometimes golfers go I 350 00:28:25.200 --> 00:28:29.039 didn't realize that. We'll worry about if it's called a potter. It's a 351 00:28:29.079 --> 00:28:33.160 short game shot afterwards, But just tell us the number of times you've hit 352 00:28:33.160 --> 00:28:37.200 the putter. So that's a way that somebody can miss a few shots. 353 00:28:37.400 --> 00:28:40.440 So there's a number of different elements that we can always look at, and 354 00:28:40.759 --> 00:28:45.680 it's amazing how much our guys can pull out of the data that's collected and 355 00:28:45.759 --> 00:28:48.279 sort of analyze it and say, Okay, fred, I think here here 356 00:28:48.319 --> 00:28:53.480 and here you Yeah, I'd love for you to check on you know, 357 00:28:53.599 --> 00:28:56.680 you guys to look at what's going on with mine and because I'll do a 358 00:28:56.720 --> 00:29:03.079 follow up on that after afterwards on different show. But I found that the 359 00:29:03.960 --> 00:29:11.240 really the driver is the one that's most consistent of doing the automatic tagging irons 360 00:29:11.559 --> 00:29:18.880 and the my three wood doesn't always. It's it's pretty inconsistent, surprise, 361 00:29:18.640 --> 00:29:25.119 but it's still to me worth using because of all the other elements that the 362 00:29:25.160 --> 00:29:29.799 watch provides for me. And I've also noticed, am I right about this? 363 00:29:30.720 --> 00:29:34.880 From the previous tags that you had that you had to do manual on 364 00:29:34.960 --> 00:29:44.480 the LX plus to the automatic tags on the the V five The tags are 365 00:29:44.519 --> 00:29:48.559 a little dens or a little thicker, aren't they? Yep? Yeah, 366 00:29:48.680 --> 00:29:53.079 and so so we the reason they're a little bit thicker, and we're talking 367 00:29:53.160 --> 00:29:59.680 like three mil Yeah, I was holding them up against each other, not 368 00:29:59.759 --> 00:30:02.640 that I notice it. There's a little bit of a curve on the underneath, 369 00:30:02.680 --> 00:30:06.960 and that's the cater for sort of domed grips, which are becoming slightly 370 00:30:07.000 --> 00:30:14.079 more common. It just provides a better fit effectively. Yeah, and the 371 00:30:14.160 --> 00:30:18.519 other thing that I'm concerned about, I've already lost one tag. They seem 372 00:30:18.640 --> 00:30:26.440 to come loose, and so now I've gotten into another habit of after every 373 00:30:26.480 --> 00:30:29.799 shot is screw them in a little tighter, screw them in again, screwed 374 00:30:29.799 --> 00:30:33.799 it. Because and I have brand new grips, and I lost a five 375 00:30:33.839 --> 00:30:36.839 iron tag, so I you know, yeah, so I use my four 376 00:30:36.880 --> 00:30:41.319 iron tags. So and every time I tap my my my five iron to 377 00:30:41.400 --> 00:30:42.640 my watch, it comes up as four iron. It's like, okay, 378 00:30:42.640 --> 00:30:45.680 that's right, I made I put the four iron tag. That's why. 379 00:30:47.720 --> 00:30:52.039 So these are just my graps I just have. Luckily, I'm lucky to 380 00:30:52.200 --> 00:30:56.640 have the platform to be able to have this conversation with you. I'm not 381 00:30:56.920 --> 00:31:02.799 complaining about it. I'm just giving my observations and what's happened with me so 382 00:31:02.960 --> 00:31:11.160 far with this thing. But it is definitely a game changer for me on 383 00:31:11.200 --> 00:31:15.640 these tags. The way that you can automatically do it, it really helps 384 00:31:15.680 --> 00:31:19.960 a lot. Yeah, No, absolutely, And Look, it's it's one 385 00:31:19.960 --> 00:31:27.440 of the challenges with data collection. There isn't a totally perfect solution that is 386 00:31:27.519 --> 00:31:33.000 absolutely fel well, there is one yet, there is one, but it's 387 00:31:33.039 --> 00:31:40.799 on the PGA tour. It takes four hundred volunteers, three trucks. It's 388 00:31:40.839 --> 00:31:45.319 amazing how they don't ever lose balls. Yeah, it's unlikely to be at 389 00:31:45.359 --> 00:31:51.039 your local golf course at any time soon. So look, there there are 390 00:31:51.079 --> 00:31:55.599 definitely challenges, you know, And when you're talking about battery life of the 391 00:31:55.640 --> 00:32:00.839 product, you know, we're running this any see technology through the antenna. 392 00:32:01.759 --> 00:32:07.279 We've got the GPS. We have the largest GPS chip in any golf watch, 393 00:32:07.519 --> 00:32:14.680 which the larger GPS provides more accurate information, and so you know, 394 00:32:14.799 --> 00:32:21.160 it is the battery power is probably the biggest challenge for us, right sure, 395 00:32:21.240 --> 00:32:24.680 you know, because because you're dealing with all these heavy consumption components, 396 00:32:25.240 --> 00:32:29.359 so you're trying to manage that. So to get out to turn a bit 397 00:32:29.440 --> 00:32:37.000 rounds, it varies massively dependent on golfer battery life. You would see two 398 00:32:37.079 --> 00:32:42.480 rounds is would be about ninety ninety five percent for golfers. It depends on 399 00:32:42.519 --> 00:32:45.640 the golfer. It depends on how many practice wings they take, how many 400 00:32:45.720 --> 00:32:50.279 shots they take, how they just lay. It can be more intensive. 401 00:32:50.839 --> 00:32:55.640 I know some golfers that can do three rounds, so again, they're probably 402 00:32:55.720 --> 00:33:00.480 playing a bit quicker, you know, three hours forty five. Maybe there 403 00:33:00.559 --> 00:33:04.759 maybe take round in seventy five shots, but they don't have many practice ones. 404 00:33:04.880 --> 00:33:07.680 It's just that's the variation that we're kind of playing with at times, 405 00:33:07.759 --> 00:33:14.480 right, It's not it's not exact science. Yeah, So what is your 406 00:33:14.519 --> 00:33:19.359 suggestion as far as the tag's coming loose on my grips? Do you is 407 00:33:19.440 --> 00:33:23.440 it something that I'm doing wrong, because it doesn't you know, it doesn't 408 00:33:23.480 --> 00:33:27.440 screw until it stops. It just keeps. It gets to a point and 409 00:33:27.440 --> 00:33:30.839 it just keeps going around and round and round and around. Yeah, okay, 410 00:33:30.319 --> 00:33:37.119 I need what type of grips do you have? There's a question when 411 00:33:37.240 --> 00:33:44.079 grips I was gonna say, don't don't say black ones, when black grips. 412 00:33:44.319 --> 00:33:46.039 Okay, when black grips, I mean, I'll go and speak to 413 00:33:46.079 --> 00:33:51.839 the support team. I don't hear that very often. Coming back. Oh 414 00:33:51.960 --> 00:33:55.079 interesting, but I now I've saved a couple by you know, like, 415 00:33:55.160 --> 00:33:59.759 oh, I'm glad I paid attention to them because I'm about to lose this 416 00:33:59.799 --> 00:34:01.079 one, do ye? Like I said, I lost one from the five 417 00:34:01.119 --> 00:34:06.680 iron already, and that's I think I've done six rounds with them. Okay 418 00:34:06.880 --> 00:34:09.519 since since I got them. Yeah, yeah, okay, I'll double check 419 00:34:09.559 --> 00:34:15.800 that and come back to you, because I haven't heard a lot certainly. 420 00:34:15.800 --> 00:34:19.320 Yeah, I'm trying to think. I mean, I don't play enough golf 421 00:34:19.360 --> 00:34:22.800 that it would ever encounter into my game. But well, you have little 422 00:34:22.880 --> 00:34:27.000 kids at home, yeah exactly, But then you get a job. I'll 423 00:34:27.039 --> 00:34:30.119 speak to the guys and find out if that's common and what they do to 424 00:34:30.159 --> 00:34:39.320 combat it. Let's talk about your product line. What what are the options 425 00:34:39.320 --> 00:34:42.920 that you guys are offering these days. I mean, I've all I know 426 00:34:43.119 --> 00:34:47.599 I've talked about today was the pro LX Plus and the V five Watch. 427 00:34:49.920 --> 00:34:54.840 What else is going on? What are the differences? Yeah? So goodness 428 00:34:54.880 --> 00:35:00.440 me. I mean in short tracking products alone, A way of connects which 429 00:35:00.480 --> 00:35:07.320 is sort of ninety nine bucks tags, mobile app, really simple way into 430 00:35:07.400 --> 00:35:10.199 shot tracking. You get a GPS app out of it. You have the 431 00:35:10.400 --> 00:35:15.239 H four which is the hand held version. Again it's manual for tracking. 432 00:35:16.159 --> 00:35:21.039 That'll come in about one hundred and fifty bucks. Then we have the V 433 00:35:21.159 --> 00:35:25.960 five Watch, which is two hundred and forty nine dollars automatic tracking GPS. 434 00:35:27.360 --> 00:35:30.360 And then we have an X five, which is a touchscreen version of the 435 00:35:30.400 --> 00:35:35.480 watch ceramic bezel, and that comes in at two nine to nine. So 436 00:35:35.519 --> 00:35:40.280 we've got a couple of watches. The V five is probably our most common, 437 00:35:44.480 --> 00:35:47.880 really easy to use with the buttons. And then look, we've got 438 00:35:47.920 --> 00:35:52.719 a juggernaut of a rangefinder in the PROL two. So the PROL two is 439 00:35:52.760 --> 00:36:00.559 a simple one button range finder that's one hundred and fifty dollars. It's probably 440 00:36:00.599 --> 00:36:06.920 going to be the top selling rangefinder in the US and quantity numbers this year. 441 00:36:09.559 --> 00:36:13.920 It's just you know, it has ever, it's sloped as a cart 442 00:36:14.000 --> 00:36:17.159 magnet, it's easy as good optics. For one hundred and fifty dollars, 443 00:36:17.199 --> 00:36:22.440 it's you know, an absolute steel. And then we do a few different 444 00:36:22.519 --> 00:36:25.760 rangefinders all the way up to our pros ed R, which is we launched 445 00:36:25.760 --> 00:36:30.480 at the PG Show this year. It's a premium rangefinder with a metal body 446 00:36:30.679 --> 00:36:35.440 hardshell. So you know, I was doing tests in Florida, like running 447 00:36:35.480 --> 00:36:38.039 over it with a golf cart all sorts of you know, it doesn't impact 448 00:36:38.039 --> 00:36:44.079 this thing at all. We've dropped it from two stories up onto concrete, 449 00:36:44.480 --> 00:36:51.440 still usable, all sorts of elements, so really robust rangefinder, incredibly fast 450 00:36:51.440 --> 00:36:54.440 and that's three hundred dollars. So we have a real breadth of product line 451 00:36:54.440 --> 00:37:00.119 and that helps us from a global standpoint, because there's certain products which will 452 00:37:00.239 --> 00:37:07.360 really really resonate in different markets and that helps. So for instance, in 453 00:37:07.400 --> 00:37:12.719 Australia we sell tons of the X five watch. We don't sell many V 454 00:37:12.760 --> 00:37:16.719 fives. In the UK we sell lots of V fives because the touch screen 455 00:37:16.800 --> 00:37:22.239 is terrible in the rain. All touch screens are terrible in the rain, 456 00:37:22.639 --> 00:37:28.280 so they go for the button option. We introduced our handheld tracking and our 457 00:37:28.320 --> 00:37:36.159 mobile tracking for the US because golfers were unsure about wearing watches on the golf 458 00:37:36.159 --> 00:37:43.440 course. Now that's changing really quickly. The golf GPS watch market is flying 459 00:37:43.440 --> 00:37:47.760 in the US, growing quickly, mainly because it's so simple and golf and 460 00:37:47.840 --> 00:37:51.239 a lot of golfer saying if they wear a day to day watch, it's 461 00:37:51.280 --> 00:37:54.519 probably going to weigh double. Howbre I swing in this it's totally different to 462 00:37:55.400 --> 00:38:04.639 the actual golf specific watch. So yeah, it's it's fascinating and that's you 463 00:38:04.679 --> 00:38:08.119 know, propelled us to grow as much as anything having that breadth of product 464 00:38:08.159 --> 00:38:15.960 line. Sure, sure, I think that the the pro l X plus 465 00:38:16.559 --> 00:38:22.519 the one that I've been testing out as well. Uh, I love I 466 00:38:22.440 --> 00:38:25.960 use it. I mean even though I've got the watch on, you know, 467 00:38:27.519 --> 00:38:32.280 I'm using it a to compare the distances. That says the middle here 468 00:38:32.480 --> 00:38:37.559 to a wide flag, you know, how much room is it? So 469 00:38:37.599 --> 00:38:42.320 that's really helpful sometimes if it's a if it's a blind shot to a flag, 470 00:38:42.400 --> 00:38:45.800 I can you know, use both of them in conjunction then walk off 471 00:38:45.800 --> 00:38:50.039 and go Okay, that's I now I know exactly where I'm trying to go. 472 00:38:50.159 --> 00:38:53.880 So we we had an early rangefinder. Our first rangefinder was called the 473 00:38:53.920 --> 00:39:00.000 proel one and I was myself, we've got very good golfer, Jen Saxton, 474 00:39:00.360 --> 00:39:05.239 she's currently playing the British Ladies in Ireland, very good golfer. And 475 00:39:05.280 --> 00:39:10.639 we were down near London seeing our PR company and they are based on a 476 00:39:10.639 --> 00:39:13.800 golf course and they said, look, it's four o'clock, why don't we 477 00:39:13.800 --> 00:39:16.880 go play nine holes? And I didn't have my watch with me so we're 478 00:39:16.920 --> 00:39:21.800 playing and we get round to the night. That's a par five the pins 479 00:39:21.800 --> 00:39:24.880 at the back, but it's firm and I'm sitting there going right and our 480 00:39:24.920 --> 00:39:28.800 PR guys watched me, says, you're not happy, Gavin. I was 481 00:39:28.840 --> 00:39:30.840 like, well, it's two forty to the flag, but I want to 482 00:39:30.920 --> 00:39:34.559 land at the front edge of the green. I have no idea how far 483 00:39:34.639 --> 00:39:37.920 that is. I can't gun it with the rangefinder. I have no idea. 484 00:39:40.000 --> 00:39:44.559 We finished, we had some dinner. Jen and I drove like six 485 00:39:44.599 --> 00:39:47.840 hours back to Scotland at night and we were talking about this and at the 486 00:39:47.920 --> 00:39:53.079 end of the trip we'd come up with the prolex plus of here's how you're 487 00:39:53.119 --> 00:39:58.840 going to have the range finder, here's how we could have the distances on 488 00:39:58.880 --> 00:40:02.320 it. But if we make it so that it's a hybrid rangefinder, but 489 00:40:02.400 --> 00:40:07.760 you can separate the products and you can integate integrate tracking into that as well, 490 00:40:08.159 --> 00:40:12.519 so now it's three products in one, but it's going to give you 491 00:40:12.559 --> 00:40:16.320 everything you need. And yeah, that was a fun next day when we 492 00:40:16.360 --> 00:40:20.360 had to explain, right, guys, here's what we think we should build 493 00:40:22.079 --> 00:40:27.719 and here's why. But it was all based off that one experience of trying 494 00:40:27.760 --> 00:40:30.480 to play with a rangefinder going but I can't get the number I need. 495 00:40:32.079 --> 00:40:37.920 And it's so cool, so really interesting way of product development. And that's 496 00:40:37.920 --> 00:40:42.239 how a lot of our products, our features are developed within shots got It's 497 00:40:42.280 --> 00:40:46.239 based on conversation and personal experience. Ton of golfers are within the team, 498 00:40:46.320 --> 00:40:51.800 all different standards, all coming back on a Monday. I played two rounds 499 00:40:52.199 --> 00:40:55.159 here with the challenges I had. Here's how I think I could improve, 500 00:40:55.239 --> 00:41:01.199 here's the information I want. Lots of different ways of to develop features. 501 00:41:02.039 --> 00:41:07.800 I've used a couple of you know in the past rangefinders that had built in 502 00:41:07.920 --> 00:41:14.519 tracking GPS tracking on them and always love the combination. It's such a great 503 00:41:14.559 --> 00:41:19.719 compliment. But the way you guys did it was so much better than anything 504 00:41:19.719 --> 00:41:24.119 else i'd seen. First of all, I think that the rangefinder itself the 505 00:41:24.159 --> 00:41:29.079 way you've designed it, so it's a grip and for somebody who may have 506 00:41:29.159 --> 00:41:36.840 shaky hands, older, it's it's really a great It really helps you stabilize 507 00:41:36.840 --> 00:41:40.400 it to get a good shot of the flag, and then to whether you 508 00:41:40.440 --> 00:41:47.960 want to keep the GPS tracking unit attached to the rangefinder via the magnet or 509 00:41:49.159 --> 00:41:53.320 put it on your belt loop or on your hat or just in your pocket. 510 00:41:54.159 --> 00:41:58.559 They're a great compliment and a phenomenal design. I mean, it was 511 00:41:58.599 --> 00:42:01.639 the hard compliments to your It was the hardest user guide we've ever had to 512 00:42:01.679 --> 00:42:07.000 write because there's so many ways you can use the product, you know, 513 00:42:07.079 --> 00:42:09.119 and you're going, well, what if they want to do this? You 514 00:42:09.119 --> 00:42:15.639 go, right, But it's i think is for what can be incredibly complicated. 515 00:42:15.639 --> 00:42:19.920 It's lots of technology in one product. We've done a great job of 516 00:42:19.960 --> 00:42:23.239 separating out making it simple to use, you know, and and functional for 517 00:42:23.280 --> 00:42:30.719 all situations. So it's also a showstop, you know, showstopper when you 518 00:42:30.760 --> 00:42:35.320 go out to different shows or different events and you've got a picture of this 519 00:42:35.400 --> 00:42:37.960 and everybody stops and has a look and goes, wow, that looks a 520 00:42:37.000 --> 00:42:42.239 little bit different, you know, in both the contouring of the rangefinder, 521 00:42:42.280 --> 00:42:45.400 as you say, for the grip, but also the way that the handhelds 522 00:42:45.440 --> 00:42:49.239 on the back so it's right underneath the eyepiece and you can see the distances. 523 00:42:50.039 --> 00:42:54.320 Yep, yep. All winner, great products, great stuff. Pricing 524 00:42:54.400 --> 00:43:00.800 is phenomenal. Really enjoy it, and then being able to use the software 525 00:43:00.840 --> 00:43:07.559 afterwards to figure out how in fact you are doing makes a huge difference. 526 00:43:08.440 --> 00:43:14.000 But you still need to keep your scorecard, keep score if we want to 527 00:43:14.000 --> 00:43:16.599 really pay attention to what's going on so that you can compare and go in 528 00:43:16.599 --> 00:43:21.800 a minute, I didn't bogey that at all. Yeah, right, so 529 00:43:22.440 --> 00:43:27.199 but again it's shotscope dot com, Shotscope dot Com. Yeah, we've got 530 00:43:27.239 --> 00:43:30.480 all the information. And I would say, look, there's two sides of 531 00:43:30.519 --> 00:43:34.480 this. You can go on and have a look at the products, etc. 532 00:43:34.880 --> 00:43:38.199 But we've got tons of information. So if you're interested in just learning 533 00:43:38.199 --> 00:43:42.039 a bit more about how data can impact your game, you can go on 534 00:43:42.119 --> 00:43:45.960 and pull some of our ebooks. It's all free. You can go start 535 00:43:45.079 --> 00:43:51.119 learning and use some of the things that we've learned in your game without even 536 00:43:51.159 --> 00:43:55.199 having some of our products, right, and no subscription service needed, no 537 00:43:55.320 --> 00:44:00.480 subscriptions for any of our products. And we we launch new features all the 538 00:44:00.559 --> 00:44:05.960 time, whether it be to the products or in the software system. You 539 00:44:05.960 --> 00:44:09.239 know, we've got a pipeline, so there's lots of value add but yeah, 540 00:44:09.239 --> 00:44:15.320 we're not going to ding you subscriptions at all. No. Well, 541 00:44:15.360 --> 00:44:20.079 Gavin, I really appreciate you being a friend of Golf Smarter and allowing me 542 00:44:20.199 --> 00:44:27.559 to be critical of your products, but still appreciative of how much they can 543 00:44:27.599 --> 00:44:30.840 help every golfer. I really really do enjoy it. Thanks so much for 544 00:44:30.880 --> 00:44:35.400 coming back on No, I always enjoy it. And yeah, look, 545 00:44:35.519 --> 00:44:38.639 we will love feedback, right, because that's what inspires the next level of 546 00:44:38.639 --> 00:44:43.800 innovation, the next level of infermitt Right. So it doesn't matter whether you're 547 00:44:44.239 --> 00:44:46.559 on a podcast, whether you're plague six rounds or you played three hundred rounds. 548 00:44:46.599 --> 00:44:51.079 For our products, we want feedback, so we go out actively looking 549 00:44:51.119 --> 00:44:58.519 for that. Thanks to this week's Golf Smarter Ambassadors, Ray Cipriano of Fort 550 00:44:58.559 --> 00:45:01.079 Worth, Texas, who recorded his show opening on his phone. Now, 551 00:45:01.199 --> 00:45:07.440 I say ambassadors because I made a mistake on this one by sending the same 552 00:45:07.519 --> 00:45:14.000 instructions to two different listeners who were writing in to get Tony Manzoni's video of 553 00:45:14.039 --> 00:45:19.119 the Lost Fundamentals. So, since I don't want to shortchange Richard Alberti of 554 00:45:19.280 --> 00:45:22.000 Coral Gables, Florida, let's hear from him too. Hi, this is 555 00:45:22.079 --> 00:45:27.480 Richard Alberti from Crol Gables, Florida. The course that I played frequently is 556 00:45:27.519 --> 00:45:31.159 the Buildmore Golf Course. This is Golf Smarter number nine fifty four. Now, 557 00:45:31.199 --> 00:45:36.159 if you'd like to become a Golf Smarter Ambassador and introduce a future episode, 558 00:45:36.599 --> 00:45:39.880 I'll make sure that you are the only one to intro a specific show 559 00:45:40.000 --> 00:45:45.159 number, and when you do, you'll have a choice of three great gifts. 560 00:45:45.400 --> 00:45:47.400 All you need to do to get your free gift is right to golf 561 00:45:47.480 --> 00:45:52.480 Smarter Podcast at gmail dot com, and I'll get back to you with some 562 00:45:52.719 --> 00:45:57.920 very simple instructions on what to say, where you're from, where you play, 563 00:45:58.480 --> 00:46:01.079 and what episode it is. If you have any questions, comments, 564 00:46:01.199 --> 00:46:07.599 or suggestions for upcoming episodes, please write to golf Smarter Podcast at gmail dot 565 00:46:07.639 --> 00:46:14.960 com or click on the Heyfred button when your visit golfsmarter dot com.