1 00:00:03,759 --> 00:00:07,759 Hello everyone. This is Ray Dipriano from Forward, Texas, the home of 2 00:00:07,799 --> 00:00:12,519 the lag Great Ben Hogan and I play a rockwood golf course and Forward. 3 00:00:13,160 --> 00:00:19,800 This is a golf Marder number. The amateur golfer doesn't have two or three 4 00:00:19,839 --> 00:00:23,839 hours a week to go in practice. We have fifteen minutes before a round. 5 00:00:24,039 --> 00:00:28,399 We maybe get to the range and hit fifty or sixty balls. Therefore, 6 00:00:28,440 --> 00:00:31,399 you need the data to provide you with the insights. Say hey, 7 00:00:31,640 --> 00:00:35,560 you're fifteen minutes fread, go and practice or lag putty that's where you lose 8 00:00:35,600 --> 00:00:38,439 shots. Or hey, go and do a little bit of bunker play, 9 00:00:38,479 --> 00:00:42,079 because bunker play is killing you. And it's those small insights so that you 10 00:00:42,240 --> 00:00:46,159 maximize the small amounts of time that you can for the maximum game, and 11 00:00:46,280 --> 00:00:50,240 that's going to end up in slightly lower scores, a happier thread on the 12 00:00:50,240 --> 00:00:53,280 golf course. You'll then play a little bit more, you'll practice a little 13 00:00:53,280 --> 00:00:56,840 bit more, You'll just enjoy the game that little bit more. It's marginal 14 00:00:56,920 --> 00:01:07,120 games, but they add up improve your performance. With helpful data and metrics 15 00:01:07,239 --> 00:01:14,000 provided by shot Scope featuring Gavin Dear, this is Golf Smarter, sharing stories, 16 00:01:14,079 --> 00:01:18,439 tips and insights from great golf minds to help you lower your score and 17 00:01:18,640 --> 00:01:23,239 raise your golf IQ. Here's your host, Fred Green. Welcome back to 18 00:01:23,280 --> 00:01:27,040 the Golf Smarter podcast. Gavin, Thanks Fred, thanks for having me on 19 00:01:27,120 --> 00:01:32,439 again. Oh yeah, I really enjoy talking to you because I love tech 20 00:01:33,840 --> 00:01:37,519 and when I say tech and golf, I mean stuff with batteries, not 21 00:01:38,200 --> 00:01:44,200 necessarily golf equipment, you know, clubs and things like that. Some people 22 00:01:44,400 --> 00:01:49,519 mix up my kind of tech. And you're with Shotscope. We've had you 23 00:01:49,560 --> 00:01:56,879 on multiple times and shot Scope is the real deal player in this space of 24 00:01:57,400 --> 00:02:05,319 rangefinders and now a new golf GPS watch, the V five and the pro 25 00:02:05,599 --> 00:02:13,240 lx which is the rangefinder and GPS handheld, and I really am enjoying using 26 00:02:13,280 --> 00:02:15,159 them and I want to talk about them all and get in some of the 27 00:02:15,199 --> 00:02:22,120 details, especially the software it's on the phone to allow you to track your 28 00:02:22,280 --> 00:02:25,759 your game and where your trouble is and what you need to improve on. 29 00:02:28,000 --> 00:02:32,560 How's business things? I hope things are as good as the Yeah. Business 30 00:02:34,240 --> 00:02:38,240 business is good. I mean we're growing really quickly, you know. And 31 00:02:39,680 --> 00:02:44,199 for your listeners that haven't heard me before, we're based in Scotland, so 32 00:02:44,280 --> 00:02:50,319 we're second biggest in the UK market. The UK market differs from the US 33 00:02:50,360 --> 00:02:53,759 market and then it's a bit more watch based, so the Garment is the 34 00:02:53,800 --> 00:03:00,159 market leader here we're number two, Bushnell are number three. But we're growing 35 00:03:00,240 --> 00:03:07,479 quickly in Europe, quickly in Australia, New Zealand, and then very quickly 36 00:03:07,520 --> 00:03:12,719 in the US. So we had some major rollouts with Dixporting Goods, Golf 37 00:03:12,759 --> 00:03:19,599 Galaxy, PGA Superstore and Golf Town in Canada and they've really propelled us to 38 00:03:19,680 --> 00:03:24,919 grow and make me pretty busy, you know. Yeah, yeah, exactly. 39 00:03:25,360 --> 00:03:30,199 Now with Garment and bush Noll, I think that you guys have offerings 40 00:03:30,479 --> 00:03:36,360 not completely familiar with their products. You have offerings that they don't provide, 41 00:03:36,520 --> 00:03:42,000 Is that correct? Yeah, tags and yeah, because there's go ahead, 42 00:03:42,159 --> 00:03:46,199 Yeah, no, you're right. So, I mean we do all of 43 00:03:46,240 --> 00:03:52,960 the traditional lineup of distance measuring devices, so your range finders, your handhelds, 44 00:03:53,599 --> 00:03:59,120 we do an app, and we do our watches. But within those 45 00:03:59,199 --> 00:04:03,840 products, we've got multiple offerings that provide shot tracking and that kind of separates 46 00:04:03,919 --> 00:04:14,159 us from competitors and their shot tracking products with different levels of requirements from the 47 00:04:14,159 --> 00:04:18,279 golfer. So some are what we call manual and they require tagging and you're 48 00:04:18,279 --> 00:04:21,040 going to hold at the end of your club which has got our tag on 49 00:04:21,120 --> 00:04:25,439 it, to the device. And then we've got those that are automatic, 50 00:04:25,600 --> 00:04:29,120 which are more wearable based, and they'll do a lot of the heavy lifting 51 00:04:29,160 --> 00:04:33,319 for the golfer. So they're just playing the game. And it differs on 52 00:04:33,600 --> 00:04:39,120 the wants and needs of the individual golfer of what type of product and tracking. 53 00:04:39,160 --> 00:04:43,079 But you know, we're starting to see within golf tracking is becoming one 54 00:04:43,120 --> 00:04:46,920 of the major talking points. It's providing the data, it's providing the insight 55 00:04:47,000 --> 00:04:54,720 and how golfers can improve both in their individual level, but golfers as a 56 00:04:54,720 --> 00:04:59,079 whole, and how should golf be taught in different elements. So it's really 57 00:04:59,199 --> 00:05:04,240 gathering state. Yeah, and to me, the golf tracking is the big 58 00:05:04,279 --> 00:05:09,920 separator. The other one that I guess everybody would be familiar with would be 59 00:05:10,040 --> 00:05:16,120 arcos, but all they are are the shot trackers. Yeah right. They 60 00:05:16,199 --> 00:05:18,920 just you put it on the end of your club or you buy a grip 61 00:05:18,959 --> 00:05:23,519 that has it built in whatever, and it tracks for you, which is 62 00:05:23,560 --> 00:05:27,759 great, But everything else you need to do while you're on the course, 63 00:05:28,600 --> 00:05:32,199 as far as you know, you know, pin placement and things like that. 64 00:05:32,759 --> 00:05:40,240 You've got to use separate units, separate software, where as what shot 65 00:05:40,240 --> 00:05:46,560 scope is now offering with the tagging, you have it all. And what 66 00:05:46,639 --> 00:05:54,759 I'm loving right now is that i just got myself some new irons and I'm 67 00:05:54,839 --> 00:05:58,040 you know, had new grips put in them, and I'm using the tags 68 00:05:58,120 --> 00:06:01,560 on them. And it's mainly because my club fitter is like, I want 69 00:06:01,600 --> 00:06:06,199 to know your statistics. Play for a month or two and then bring in 70 00:06:08,079 --> 00:06:10,319 and let me know how you're feeling about it. And I said, well, 71 00:06:10,319 --> 00:06:14,839 I'm tracking every shot so I can show you the stats and see what 72 00:06:14,879 --> 00:06:17,519 the clubs are, how they're performing. Yep. And he was like, 73 00:06:17,720 --> 00:06:21,279 perfect, that's exactly what I want to look at because for me just going 74 00:06:21,439 --> 00:06:25,000 well, I hit this one okay, and I hit that one okay. 75 00:06:25,360 --> 00:06:28,720 I mean I can beat that as well. We have a free coaching system 76 00:06:28,800 --> 00:06:32,920 for fitters and golf coaches, so if he ever wants to connect up, 77 00:06:33,000 --> 00:06:36,319 he can see as you upload rounds, he can see all the data come 78 00:06:36,360 --> 00:06:42,920 in on his own account. So but yeah, look, this is this 79 00:06:43,000 --> 00:06:46,279 is what tracking's about, right, It's about golfers being able to take ownership 80 00:06:46,319 --> 00:06:53,240 of how they can improve. You know, we the amateur golfer doesn't have 81 00:06:53,759 --> 00:06:58,079 two or three hours a week to go and practice. We have fifteen minutes 82 00:06:58,079 --> 00:07:01,360 before our round. We maybe get to the range and hit fifty or sixty 83 00:07:01,399 --> 00:07:08,319 balls. It's therefore you need the data to provide you with the insights. 84 00:07:08,319 --> 00:07:11,879 Say, hey, you're fifteen minutes fread, go and practice your lag putting. 85 00:07:11,959 --> 00:07:15,759 That's where you lose shots. Or hey, go and do a little 86 00:07:15,759 --> 00:07:17,839 bit of bunker play. We think you should get a lesson because it bunker 87 00:07:17,879 --> 00:07:23,120 plays killing you. And it's those small insights so that you maximize the small 88 00:07:23,120 --> 00:07:27,480 amounts of time that you can for the maximum gain. And that's going to 89 00:07:27,519 --> 00:07:31,720 end up in slightly lower scores, a happier thread on the golf course. 90 00:07:32,240 --> 00:07:34,839 And you know, you'll then play a little bit more, You'll practice a 91 00:07:34,879 --> 00:07:39,480 little bit more, you'll you'll you'll just enjoy the game that little bit more, 92 00:07:39,600 --> 00:07:45,079 and you know, it's marginal gains, but they add up. Yeah, 93 00:07:45,160 --> 00:07:47,680 for people who just don't care about improvement, they just want to go 94 00:07:47,680 --> 00:07:53,839 out and play occasionally, you may not need all that information. But for 95 00:07:53,959 --> 00:08:00,360 anybody, and I'm guessing that's who's listening to podcasts about golf, who are 96 00:08:00,399 --> 00:08:05,399 interested in becoming a better golfer, and as we always promote a better smarter 97 00:08:05,519 --> 00:08:09,120 golfer, this is the kind of information that you can use in your off 98 00:08:09,160 --> 00:08:13,600 time. You know, after your round, you go home, you have 99 00:08:13,720 --> 00:08:16,439 dinner, you're sitting there watching TV. You pull out your scorecard, you 100 00:08:16,839 --> 00:08:22,199 pull out the app, you compare them, you make sure everything is really 101 00:08:22,279 --> 00:08:24,800 in sync with one another, which you still have to do. Yep, 102 00:08:26,680 --> 00:08:30,600 you still have to make sure that everything is right because it doesn't always track. 103 00:08:31,639 --> 00:08:39,039 But it's pretty accurate and it's really informative. I really appreciate having this 104 00:08:39,159 --> 00:08:45,080 technology. Yeah, and it's there's elements as well, so you know for 105 00:08:45,240 --> 00:08:52,759 listeners who are sitting there thinking I should investigate this, it's we make the 106 00:08:52,919 --> 00:08:58,320 system simple, so you're going to get you upload your rounds. And what 107 00:08:58,360 --> 00:09:01,320 I should say is the device is our g watches, so they're going to 108 00:09:01,360 --> 00:09:05,919 give you all the information you need on a golf course whilst they track in 109 00:09:05,960 --> 00:09:11,799 the background. So it's two products in one which comes into the floor when 110 00:09:11,840 --> 00:09:13,720 you're off playing a scramble or you're going to go out and play six holes 111 00:09:13,720 --> 00:09:18,080 and you might not want to track, You're still getting value from the products, 112 00:09:18,320 --> 00:09:20,960 right, It's not oh well, I can't use this today. I 113 00:09:22,000 --> 00:09:26,799 don't want it's not going to be how I'm going to play. But when 114 00:09:26,799 --> 00:09:28,360 you upload the rounds, you're going to first of all, see an overhead 115 00:09:28,360 --> 00:09:33,519 of all your your holes that you've played shot by shot. That's fascinating on 116 00:09:33,600 --> 00:09:39,639 itself. And then you can dig deeper and it's not a case of you're 117 00:09:39,639 --> 00:09:41,879 going to get lost. It's made very The app's really simple, and that 118 00:09:43,519 --> 00:09:46,960 to get to incredibly granular data, you're going to have to keep clicking. 119 00:09:46,080 --> 00:09:50,240 So you can go as deep as you want to go. You can stay 120 00:09:50,320 --> 00:09:54,320 really high level if you want to. We do huge amounts of tutorials and 121 00:09:54,360 --> 00:10:01,919 ebooks and information, but we also show you against your handicapped benchmarking, so 122 00:10:01,960 --> 00:10:05,240 we can show you at a very high level. Hey, short game approach, 123 00:10:05,320 --> 00:10:09,559 play putting. You're losing shots here. You need a concentrat on putting, 124 00:10:11,279 --> 00:10:15,480 and so it's not you know, I talked to a lot of golfers. 125 00:10:15,639 --> 00:10:20,639 I'm really scared. I'm scared to be that in depth into my game 126 00:10:20,759 --> 00:10:22,600 or spend that amount. And you go, well, actually you can get 127 00:10:22,600 --> 00:10:26,440 a huge amount from spending five minutes on the app, you know, and 128 00:10:26,519 --> 00:10:30,960 maybe in six months time you'll spend twenty minutes because you get more into it 129 00:10:31,000 --> 00:10:33,279 and will want to learn even more. But you can just do it in 130 00:10:33,320 --> 00:10:37,159 five minutes. It's not going to suck up your whole life. I think 131 00:10:37,559 --> 00:10:41,519 it's one of the things we hear quite a bit is I'm scared of this. 132 00:10:41,919 --> 00:10:46,639 This could be my night's forever more. But you know, those are 133 00:10:46,639 --> 00:10:50,080 the people who will also say I don't want to get fitted yet because I'm 134 00:10:50,080 --> 00:10:52,879 not consistent. I don't want to get fitted for clubs. And it's like 135 00:10:52,919 --> 00:10:54,159 no, no, no, it's backwards. Or it's the guy that's like, 136 00:10:54,240 --> 00:10:56,759 well, yeah, but I spent six hundred bucks in a driver and 137 00:10:56,759 --> 00:11:00,519 you say, yeah, but you did that last year. Have you thought 138 00:11:00,559 --> 00:11:05,320 about using data to analyze gapping in is it? Do you should you add 139 00:11:05,360 --> 00:11:07,840 a wedge? Have you got you know? Is it time to move from 140 00:11:07,840 --> 00:11:11,559 a long arn to hybrid? All of these things that can really make a 141 00:11:11,600 --> 00:11:22,399 difference into buying decisions and all sorts of elements of the game. You mentioned 142 00:11:22,440 --> 00:11:28,399 just a moment ago about handicap benchmarking. Explain that, yeah, so we 143 00:11:31,759 --> 00:11:35,720 what we do is we break down golfer. So we'll offer tour player scratch 144 00:11:35,919 --> 00:11:41,000 five, ten, fifteen, twenty twenty five. So if you come along 145 00:11:41,519 --> 00:11:43,399 handicap, and if you come along, say I'm a twenty two handicap, 146 00:11:45,120 --> 00:11:50,279 you can toggle and compare yourself to twenty or fifteen so you can understand what 147 00:11:50,320 --> 00:11:54,399 it's going to take to get to that next benchmark. And we do that 148 00:11:54,480 --> 00:12:01,480 across both strokes gained stats and traditional stats like ferries and regulation greens and regulation 149 00:12:01,879 --> 00:12:07,559 number of putts, so you you can get a grasp of what that next 150 00:12:07,639 --> 00:12:11,679 level of golfer is doing compared to yourself, where your strengths are and where 151 00:12:11,679 --> 00:12:18,360 your weaknesses are. It's huge, and this is there's a lot of talk 152 00:12:18,720 --> 00:12:24,120 on tour and when you're reading things, talks about the strokes gained. Yeah, 153 00:12:24,159 --> 00:12:30,080 and this is information that this provides, right, you get this information. 154 00:12:30,799 --> 00:12:35,039 Yeah, and when you know, there's a few of us in the 155 00:12:35,080 --> 00:12:39,159 company that will do analysis at times for different elements, and we always rely 156 00:12:39,279 --> 00:12:43,519 on strokes gained as the first area that we'll go and look at, and 157 00:12:43,919 --> 00:12:50,279 that's because it it will isolate those elements of the game so you can really 158 00:12:50,360 --> 00:12:54,039 see. Okay, well, you know, we break the game down primarily 159 00:12:54,080 --> 00:12:58,120 into four areas, driving, approach play, short game, and putting, 160 00:12:58,879 --> 00:13:01,879 and with strokes gain, you can immediately say, okay, it's short game, 161 00:13:01,279 --> 00:13:03,600 right, great, Fred, your short game is not as good as 162 00:13:03,639 --> 00:13:09,720 the next benchmark. And then you can go and look into more traditional stats 163 00:13:09,720 --> 00:13:13,799 within short game to understand is it bunker play, is it long pitching, 164 00:13:13,879 --> 00:13:18,320 is it short chipping? What is going on in that element? Right? 165 00:13:18,799 --> 00:13:24,039 Stortzgain is fantastic for that. It's made a huge impact on how professional golfers 166 00:13:24,080 --> 00:13:31,200 play. It's made a huge impact on how professional golfers practice, and it's 167 00:13:31,360 --> 00:13:35,519 starting to filter down more and more into the amateur golfer, the handicapped golfer. 168 00:13:37,279 --> 00:13:39,679 Hey, you should be pulling this data and understanding right, because it's 169 00:13:39,759 --> 00:13:48,039 just it's really simple. Data doesn't lie. Yep. I'm looking at the 170 00:13:48,080 --> 00:13:52,279 app right now and I went under the performance tab, pulled up clubs, 171 00:13:52,840 --> 00:14:00,279 and you have three different comparisons here, and I'm not sure there's the longest 172 00:14:00,480 --> 00:14:03,879 whether you drive or whatever club you're hitting your longest, your average length over 173 00:14:03,919 --> 00:14:07,559 the amount of time you've been using this, and then the p average, 174 00:14:07,600 --> 00:14:13,360 which I don't understand what that means. So p averages performance average, and 175 00:14:13,679 --> 00:14:20,679 what we do there is we remove bad outliers and good outliers to give you 176 00:14:20,759 --> 00:14:26,279 a distance that we feel is a good swing and a good strike is a 177 00:14:26,320 --> 00:14:31,000 distance the golf balls going to go. The more rounds you play, the 178 00:14:31,039 --> 00:14:37,120 more accurate it will become. Sure, but you play six eight rounds generally 179 00:14:37,159 --> 00:14:43,600 all clubs, you'll have enough data that it's pretty accurate. And we brought 180 00:14:43,600 --> 00:14:52,039 that in because average is so misleading exactly. You know, like I was 181 00:14:52,080 --> 00:14:56,120 playing over the weekend and there was a shot that I had that I never 182 00:14:56,440 --> 00:15:01,440 normally would have pulled out maybe my nine iron or even a pitching wedge, 183 00:15:01,879 --> 00:15:05,600 but because I had to get under a tree to get to the green, 184 00:15:07,200 --> 00:15:11,360 I pulled out a seven iron and punched it out. Luckily, I you 185 00:15:11,360 --> 00:15:13,679 know, it was like one hundred under an eighteen yard shot or something, 186 00:15:13,799 --> 00:15:18,320 and it was perfect and it rolled up and it left me a twelve foot 187 00:15:18,360 --> 00:15:22,120 putt, which was awesome. But it's like, you know, that's what 188 00:15:22,200 --> 00:15:26,600 I was like, how do I deal with shots like that that really doesn't 189 00:15:26,639 --> 00:15:31,080 really compare my normal seven iron shot or or I had a couple of web 190 00:15:31,120 --> 00:15:33,039 shots that I just chunked them and they only went like eight or nine yards, 191 00:15:33,480 --> 00:15:39,679 so that this will be eliminated, those shots will be eliminated the performance 192 00:15:39,759 --> 00:15:41,919 everage. Yes, I mean it removes a lot. I can't quite remember 193 00:15:43,039 --> 00:15:48,039 the whole algorithm, but it removes maybe fifty five percent of bad shots and 194 00:15:48,159 --> 00:15:52,039 twenty five percent of good shots, So it leaves you with quite a small 195 00:15:52,799 --> 00:15:58,320 number of shots to average at that stage. Huh. But I mean to 196 00:15:58,360 --> 00:16:02,879 give you an idea. Yeah, you know, if you upload around to 197 00:16:03,000 --> 00:16:07,360 our app, it'll process in about six seconds. And those six seconds, 198 00:16:07,399 --> 00:16:11,279 it's going through something like one point seven million lines of code. Wow. 199 00:16:11,360 --> 00:16:17,120 And it's processing things, and it's looking and it's it's understanding exactly what you've 200 00:16:17,159 --> 00:16:19,879 done and taken into all these little algorithms to spit out all the right information 201 00:16:21,000 --> 00:16:26,679 to you to make it really simple to consume. Wow. So when I 202 00:16:26,720 --> 00:16:30,080 go into the performance tab here on the app on my phone and I'm using 203 00:16:30,080 --> 00:16:33,919 an iPhone, it gives me options of clubs, t shots, approaches, 204 00:16:34,159 --> 00:16:38,240 short game putting, and scoring, and if I click on scoring here, 205 00:16:38,399 --> 00:16:47,639 it has an overview on a per whole score breakdown, and then It also 206 00:16:47,759 --> 00:16:52,679 has the stroked gain strokes gained and you can do that compared to a tour 207 00:16:52,759 --> 00:16:59,039 player versus or I'm going to go versus a ten handicap and show what I'm 208 00:16:59,360 --> 00:17:03,200 how I'm doing. And there's just so much data here that is so much 209 00:17:03,240 --> 00:17:08,599 fun to just to get used to and to look at and see again where 210 00:17:08,599 --> 00:17:17,480 do I need to improve? Yeah, and you know that's the performance data 211 00:17:17,559 --> 00:17:22,119 side of the app M. You know, you can go on to individual 212 00:17:22,119 --> 00:17:26,680 courses that you play a lot, and we will give you strengths and weaknesses 213 00:17:26,720 --> 00:17:32,680 of those individual courses and we'll identify the holes where you lose the most shots 214 00:17:32,720 --> 00:17:36,799 to the field. You may go and think, hey, this is I 215 00:17:36,799 --> 00:17:41,319 should change my strategy in this course. We have tools like my Strategy where 216 00:17:41,359 --> 00:17:42,599 you can plug your data in if you're going to go and play a new 217 00:17:42,680 --> 00:17:47,400 course, so you can understand, hey, what should I be hitting off 218 00:17:47,440 --> 00:17:51,240 the first hole or that driver will bring those two bunkers into play. Actually 219 00:17:51,279 --> 00:17:53,759 it says I have a better scoring average by hitting three with off the first 220 00:17:53,759 --> 00:18:00,519 team. There are so many tools within the ecosystem to be able to learn 221 00:18:00,559 --> 00:18:03,240 about your game but also performed by through on the next course you play. 222 00:18:03,799 --> 00:18:08,240 Mm hmm. And one of the things about the brand new watch, the 223 00:18:08,519 --> 00:18:14,559 V five, which is we'll talk about it in depth because I'm just loving 224 00:18:14,599 --> 00:18:18,720 this product, is I have a couple of courses where I play that there's 225 00:18:19,000 --> 00:18:25,480 no cellular signal for the carrier that I have. There's just no service at 226 00:18:25,480 --> 00:18:32,039 all. Yep. I was so happy and shocked that when I turned on 227 00:18:32,240 --> 00:18:37,839 the watch and told it to do GPS and shot tracking within seconds like, 228 00:18:37,920 --> 00:18:42,119 okay, I got the course, you do? Oh I am. It's 229 00:18:42,160 --> 00:18:45,839 so nice to be able to put my phone back in my bag now instead 230 00:18:45,839 --> 00:18:48,359 of carrying out my pocket all the time. Yeah, just to make sure 231 00:18:48,400 --> 00:18:52,480 that I have a signal, So congratulations on that that it can pick up 232 00:18:52,480 --> 00:18:56,519 the signal whether you have a you know you're using your phone or not. 233 00:18:56,240 --> 00:19:00,720 Yeah, So none of our products require it. Well, I say that 234 00:19:00,759 --> 00:19:04,480 we have one product that requires using your cell phone connects, but any of 235 00:19:04,519 --> 00:19:10,039 our wearables are our handhelds. It's all independent GPS, so you don't need 236 00:19:10,039 --> 00:19:12,240 the phone. You don't need it at all. I mean, I hate 237 00:19:12,279 --> 00:19:17,519 it. I like the amount of emails I get. So the phone stays 238 00:19:17,519 --> 00:19:19,480 in the car. I can just play my game of golf. I don't 239 00:19:19,559 --> 00:19:22,240 have to worry about it. I don't have to look at you know, 240 00:19:22,359 --> 00:19:26,440 text messages from the wife or anything. So you just get to go play 241 00:19:26,480 --> 00:19:30,599 golf, right And that's one of the advantages of GPS products. You know, 242 00:19:30,640 --> 00:19:36,759 they'll work anywhere. It's all pretty straightforward in that element. It doesn't 243 00:19:36,799 --> 00:19:41,720 require Cellier signal at all. Some of the other features the watch offers is 244 00:19:41,759 --> 00:19:45,960 when you finish the round, it tells you how long the round was, 245 00:19:45,599 --> 00:19:52,839 how many steps that you took, which I think is great, and what 246 00:19:52,640 --> 00:19:59,599 time it is. I you know, oh, so what's the temperature now? 247 00:19:59,720 --> 00:20:03,200 Or you know, what's my elevation change during this round? Those are 248 00:20:03,240 --> 00:20:07,279 things I don't know if that's you know, to be built in the future, 249 00:20:07,480 --> 00:20:10,960 or if it's not just relevant, or maybe it's only relevant for me 250 00:20:10,960 --> 00:20:14,720 because I'm in northern California. There's lots of elevation change and I played a 251 00:20:14,799 --> 00:20:21,759 ninety five degree heat this weekend with a lot of elevation change. But the 252 00:20:21,839 --> 00:20:25,960 fact that it works, it's comfortable, and it gives me so much information 253 00:20:26,160 --> 00:20:30,160 for every shot that I want to take, I think is phenomenal. It 254 00:20:30,240 --> 00:20:33,559 really is my favorite product. That you've shared with me so far as the 255 00:20:34,079 --> 00:20:37,839 five watch. Yeah, I mean, I mean, look, we we've 256 00:20:37,839 --> 00:20:41,480 got so many guys using this watch. Now. It's simple to use. 257 00:20:41,720 --> 00:20:45,000 It doesn't have touch screen, it's just buttons. Straightforward. You can have 258 00:20:45,079 --> 00:20:48,640 the on course maps on it so you can see exactly everything you want to 259 00:20:48,880 --> 00:20:52,319 ahead. If you don't know the golf course, you can just use simple 260 00:20:52,359 --> 00:20:56,960 hazards front to carry and to get to them. It can keep your scoring. 261 00:20:59,240 --> 00:21:03,119 You can change the colors so you know, if you want it to 262 00:21:03,440 --> 00:21:07,599 green and white, blue and white, pink, red and white. You 263 00:21:07,640 --> 00:21:11,559 can do a number of things with the watch, and it again it's it's 264 00:21:11,640 --> 00:21:18,240 just straightforward and simple to use. And it's something that we've worked incredibly hard, 265 00:21:18,319 --> 00:21:22,319 both in the hardware and also the software, is make it usable, 266 00:21:22,559 --> 00:21:26,039 you know, make it straightforward. We don't all have you know, we 267 00:21:26,079 --> 00:21:30,200 don't want to sit and read through massive user guides and try and you know, 268 00:21:30,319 --> 00:21:33,559 have a big learning curve to use products. You just want it to 269 00:21:33,599 --> 00:21:37,119 be pretty straightforward for the golfer just to open up and put it on the 270 00:21:37,119 --> 00:21:48,720 wrist. Another thing about the watch that I'm madly in love with is that 271 00:21:48,119 --> 00:21:55,480 the battery life on it is really strong. I've tested how far can I 272 00:21:55,599 --> 00:22:00,559 go? I've gone two rounds. Yeah, but on the second round the 273 00:22:00,599 --> 00:22:03,240 little battery icon came up. I was I think on the fourteenth hole of 274 00:22:03,279 --> 00:22:07,359 the second round, and the battery icon came up. So I'm like, 275 00:22:07,440 --> 00:22:10,319 okay, I'm not going to be tracking the shots. I'll just enter the 276 00:22:10,359 --> 00:22:12,359 score and see what happens. And it made it all the way through, 277 00:22:12,920 --> 00:22:18,599 and when I got home to charge it, it's like zero percent. You're 278 00:22:18,640 --> 00:22:22,599 ready to go. You need to be charged. So that was amazing to 279 00:22:22,599 --> 00:22:26,160 me that I don't have to charge every round. But I'm definitely getting in 280 00:22:26,240 --> 00:22:34,160 the habit of that the charging cable. Not a huge fan of the charging 281 00:22:34,200 --> 00:22:38,279 cable. Tell me that that it's tight. It's a little bit tight. 282 00:22:41,240 --> 00:22:44,440 It listens, and I find it to be loose. I mean it falls 283 00:22:44,440 --> 00:22:47,720 out real easy. Right, Okay, that's unusual. So normally it's a 284 00:22:47,759 --> 00:22:52,160 little bit tight and it listens out. So one of the challenges, and 285 00:22:52,240 --> 00:22:56,079 we get this quite a bit, why don't you just have a USBC poor 286 00:22:56,799 --> 00:23:04,759 on your rights? Right, Well, it's not proof. So everything done 287 00:23:04,880 --> 00:23:10,920 with the charging is to make sure that it's waterproof because it's got a direct 288 00:23:11,039 --> 00:23:15,359 line into the electronics in the battery and even though it's on the underside of 289 00:23:15,359 --> 00:23:22,640 the watch, you've got sweat yep. So the watch is fully waterproof, 290 00:23:22,640 --> 00:23:27,880 it's fully tight because of that charging and that's one of the challenges you have, 291 00:23:29,000 --> 00:23:32,400 right, So what I would say is it may fall out occasionally, 292 00:23:32,400 --> 00:23:37,839 it may be tight. We don't get guys that can't charge their watch. 293 00:23:37,960 --> 00:23:42,839 It always works. We've replaced a couple of cables, but again that's where 294 00:23:42,839 --> 00:23:47,000 we're supporting will step in and not our problem, will get you a new 295 00:23:47,039 --> 00:23:49,599 cable, etc. But that's that's the main reason. And when we get 296 00:23:49,599 --> 00:23:53,279 that a lot, why don't you use USBC. It'd be much easier. 297 00:23:53,799 --> 00:24:00,400 It's generic. Yeah, but it's not waterproof and when you build products in 298 00:24:00,400 --> 00:24:06,640 Scotland, that is the first thing you look at. And the straps are 299 00:24:06,680 --> 00:24:10,200 interchangeable. You can well I mean yeah, you have to supply the straps, 300 00:24:10,640 --> 00:24:12,200 yes, so not like you can go out and buy a new strap. 301 00:24:12,319 --> 00:24:18,160 So the reason that it's automatic is that if you man it. If 302 00:24:18,160 --> 00:24:25,279 you imagine going to a hotel room key or your hotel room and you've got 303 00:24:25,279 --> 00:24:29,559 the room key and you tap it against it. It uses NFC technology. 304 00:24:30,519 --> 00:24:37,200 Well, our strap has got an intenna inside it and it actually expands NFC 305 00:24:37,400 --> 00:24:41,640 to about ten centimeters so that when you're standing over the ball, the strap 306 00:24:41,720 --> 00:24:45,960 can interact with the tag without you touching it, without you doing anything. 307 00:24:45,920 --> 00:24:49,039 To do tracking, you have to use a shot scolled strap because it has 308 00:24:49,079 --> 00:24:53,839 this intenta inside it. The straps are inter changeable, they can be screwed 309 00:24:53,839 --> 00:25:00,960 out. We've got a variety of different colors available. But so that is 310 00:25:00,079 --> 00:25:08,000 kind of one of our usps, right, this technology enabled strap. That 311 00:25:08,079 --> 00:25:14,799 makes sense. So let's talk about the tracking system what you've developed, and 312 00:25:14,799 --> 00:25:22,119 this is your brand new tracking system from the LX Plus to the V five 313 00:25:22,240 --> 00:25:26,759 Watch. Arcos is very good about you just know which club. It just 314 00:25:26,799 --> 00:25:32,039 knows which club you're gonna do. When I was using the LX Plus, 315 00:25:32,759 --> 00:25:38,799 I would frequently forget to tap the GPS unit to the club and was like, 316 00:25:38,880 --> 00:25:42,039 oh, now, I darn it. You know now I go back 317 00:25:42,079 --> 00:25:45,680 to where I was standing. I took forty five steps. I got to 318 00:25:45,720 --> 00:25:48,640 go back or run back or just like forget it. I'll fill it in 319 00:25:48,720 --> 00:25:57,240 later. The tags for the V five for the watch, it works a 320 00:25:57,279 --> 00:26:00,759 lot of the time, but not all of the time, and sometimes I'm 321 00:26:00,759 --> 00:26:04,000 really surprised that, like, oh, okay, it got that one, 322 00:26:04,240 --> 00:26:08,240 and why didn't it get this one? But then I have to like take 323 00:26:08,240 --> 00:26:11,640 out the club and hold it right up to the watch, tap tap tap, 324 00:26:11,759 --> 00:26:18,359 It's like, why is it not you know, accepting it every time? 325 00:26:18,640 --> 00:26:22,119 Is that because of the tags that I'm using, or is there something 326 00:26:22,160 --> 00:26:26,720 I'm doing wrong? It should accept. So generally, I would say at 327 00:26:26,759 --> 00:26:30,839 this point, I am. I would normally be able to pull up some 328 00:26:30,880 --> 00:26:37,359 of your rounds so I can access into your back end rounds and look at 329 00:26:37,359 --> 00:26:41,160 some of the data collection. So we look for examples, and our support 330 00:26:41,200 --> 00:26:45,079 team are brilliant at doing that and analyzing and working out okay, look it 331 00:26:45,079 --> 00:26:52,640 could be this, right, we normally miss. It depends on the golfer. 332 00:26:52,079 --> 00:26:56,720 Maybe a shot around, so if it's any more than that. Now, 333 00:26:56,680 --> 00:27:03,759 one of the interesting sides is that if you're playing on hilly golf courses, 334 00:27:03,880 --> 00:27:08,200 and this is quite technical and difficult to do on a podcast, but 335 00:27:08,279 --> 00:27:14,799 if you're standing normally on a flat lie, the watches in range of the 336 00:27:14,839 --> 00:27:21,000 tag. If you're on a side hill lie where the balls really above your 337 00:27:21,039 --> 00:27:26,519 feet. Have a look at what happens to the end of the shaft and 338 00:27:26,559 --> 00:27:30,440 the tag compared to your wrist, so you end up with a bigger area 339 00:27:30,480 --> 00:27:33,440 between this, and it might pop out of the range of the watch. 340 00:27:33,279 --> 00:27:37,599 That could be one reason we used to encounter that a little bit. We've 341 00:27:37,599 --> 00:27:47,799 combated it a little bit. It's interesting. I mean, the the tag 342 00:27:47,880 --> 00:27:51,720 reader, so we for those listening, we show the tag that's been read 343 00:27:51,839 --> 00:27:55,880 last on the watch. Yes, right, I love that. It's like, 344 00:27:55,960 --> 00:27:57,119 oh, okay, I missed it. I have to go back. 345 00:27:57,279 --> 00:28:03,000 That is ninety nine percent right. It doesn't mean that other shots weren't calculated. 346 00:28:03,799 --> 00:28:07,839 If you're missing pictures around the green again, that could be because you're 347 00:28:07,839 --> 00:28:11,319 gripping down a lot, so again the watch falls out of the tag. 348 00:28:14,720 --> 00:28:19,000 We asked the golfer to input the number of putts with pin collect but that 349 00:28:19,039 --> 00:28:25,200 includes shots with the putter from off the green. So sometimes golfers go I 350 00:28:25,200 --> 00:28:29,039 didn't realize that. We'll worry about if it's called a potter. It's a 351 00:28:29,079 --> 00:28:33,160 short game shot afterwards, But just tell us the number of times you've hit 352 00:28:33,160 --> 00:28:37,200 the putter. So that's a way that somebody can miss a few shots. 353 00:28:37,400 --> 00:28:40,440 So there's a number of different elements that we can always look at, and 354 00:28:40,759 --> 00:28:45,680 it's amazing how much our guys can pull out of the data that's collected and 355 00:28:45,759 --> 00:28:48,279 sort of analyze it and say, Okay, fred, I think here here 356 00:28:48,319 --> 00:28:53,480 and here you Yeah, I'd love for you to check on you know, 357 00:28:53,599 --> 00:28:56,680 you guys to look at what's going on with mine and because I'll do a 358 00:28:56,720 --> 00:29:03,079 follow up on that after afterwards on different show. But I found that the 359 00:29:03,960 --> 00:29:11,240 really the driver is the one that's most consistent of doing the automatic tagging irons 360 00:29:11,559 --> 00:29:18,880 and the my three wood doesn't always. It's it's pretty inconsistent, surprise, 361 00:29:18,640 --> 00:29:25,119 but it's still to me worth using because of all the other elements that the 362 00:29:25,160 --> 00:29:29,799 watch provides for me. And I've also noticed, am I right about this? 363 00:29:30,720 --> 00:29:34,880 From the previous tags that you had that you had to do manual on 364 00:29:34,960 --> 00:29:44,480 the LX plus to the automatic tags on the the V five The tags are 365 00:29:44,519 --> 00:29:48,559 a little dens or a little thicker, aren't they? Yep? Yeah, 366 00:29:48,680 --> 00:29:53,079 and so so we the reason they're a little bit thicker, and we're talking 367 00:29:53,160 --> 00:29:59,680 like three mil Yeah, I was holding them up against each other, not 368 00:29:59,759 --> 00:30:02,640 that I notice it. There's a little bit of a curve on the underneath, 369 00:30:02,680 --> 00:30:06,960 and that's the cater for sort of domed grips, which are becoming slightly 370 00:30:07,000 --> 00:30:14,079 more common. It just provides a better fit effectively. Yeah, and the 371 00:30:14,160 --> 00:30:18,519 other thing that I'm concerned about, I've already lost one tag. They seem 372 00:30:18,640 --> 00:30:26,440 to come loose, and so now I've gotten into another habit of after every 373 00:30:26,480 --> 00:30:29,799 shot is screw them in a little tighter, screw them in again, screwed 374 00:30:29,799 --> 00:30:33,799 it. Because and I have brand new grips, and I lost a five 375 00:30:33,839 --> 00:30:36,839 iron tag, so I you know, yeah, so I use my four 376 00:30:36,880 --> 00:30:41,319 iron tags. So and every time I tap my my my five iron to 377 00:30:41,400 --> 00:30:42,640 my watch, it comes up as four iron. It's like, okay, 378 00:30:42,640 --> 00:30:45,680 that's right, I made I put the four iron tag. That's why. 379 00:30:47,720 --> 00:30:52,039 So these are just my graps I just have. Luckily, I'm lucky to 380 00:30:52,200 --> 00:30:56,640 have the platform to be able to have this conversation with you. I'm not 381 00:30:56,920 --> 00:31:02,799 complaining about it. I'm just giving my observations and what's happened with me so 382 00:31:02,960 --> 00:31:11,160 far with this thing. But it is definitely a game changer for me on 383 00:31:11,200 --> 00:31:15,640 these tags. The way that you can automatically do it, it really helps 384 00:31:15,680 --> 00:31:19,960 a lot. Yeah, No, absolutely, And Look, it's it's one 385 00:31:19,960 --> 00:31:27,440 of the challenges with data collection. There isn't a totally perfect solution that is 386 00:31:27,519 --> 00:31:33,000 absolutely fel well, there is one yet, there is one, but it's 387 00:31:33,039 --> 00:31:40,799 on the PGA tour. It takes four hundred volunteers, three trucks. It's 388 00:31:40,839 --> 00:31:45,319 amazing how they don't ever lose balls. Yeah, it's unlikely to be at 389 00:31:45,359 --> 00:31:51,039 your local golf course at any time soon. So look, there there are 390 00:31:51,079 --> 00:31:55,599 definitely challenges, you know, And when you're talking about battery life of the 391 00:31:55,640 --> 00:32:00,839 product, you know, we're running this any see technology through the antenna. 392 00:32:01,759 --> 00:32:07,279 We've got the GPS. We have the largest GPS chip in any golf watch, 393 00:32:07,519 --> 00:32:14,680 which the larger GPS provides more accurate information, and so you know, 394 00:32:14,799 --> 00:32:21,160 it is the battery power is probably the biggest challenge for us, right sure, 395 00:32:21,240 --> 00:32:24,680 you know, because because you're dealing with all these heavy consumption components, 396 00:32:25,240 --> 00:32:29,359 so you're trying to manage that. So to get out to turn a bit 397 00:32:29,440 --> 00:32:37,000 rounds, it varies massively dependent on golfer battery life. You would see two 398 00:32:37,079 --> 00:32:42,480 rounds is would be about ninety ninety five percent for golfers. It depends on 399 00:32:42,519 --> 00:32:45,640 the golfer. It depends on how many practice wings they take, how many 400 00:32:45,720 --> 00:32:50,279 shots they take, how they just lay. It can be more intensive. 401 00:32:50,839 --> 00:32:55,640 I know some golfers that can do three rounds, so again, they're probably 402 00:32:55,720 --> 00:33:00,480 playing a bit quicker, you know, three hours forty five. Maybe there 403 00:33:00,559 --> 00:33:04,759 maybe take round in seventy five shots, but they don't have many practice ones. 404 00:33:04,880 --> 00:33:07,680 It's just that's the variation that we're kind of playing with at times, 405 00:33:07,759 --> 00:33:14,480 right, It's not it's not exact science. Yeah, So what is your 406 00:33:14,519 --> 00:33:19,359 suggestion as far as the tag's coming loose on my grips? Do you is 407 00:33:19,440 --> 00:33:23,440 it something that I'm doing wrong, because it doesn't you know, it doesn't 408 00:33:23,480 --> 00:33:27,440 screw until it stops. It just keeps. It gets to a point and 409 00:33:27,440 --> 00:33:30,839 it just keeps going around and round and round and around. Yeah, okay, 410 00:33:30,319 --> 00:33:37,119 I need what type of grips do you have? There's a question when 411 00:33:37,240 --> 00:33:44,079 grips I was gonna say, don't don't say black ones, when black grips. 412 00:33:44,319 --> 00:33:46,039 Okay, when black grips, I mean, I'll go and speak to 413 00:33:46,079 --> 00:33:51,839 the support team. I don't hear that very often. Coming back. Oh 414 00:33:51,960 --> 00:33:55,079 interesting, but I now I've saved a couple by you know, like, 415 00:33:55,160 --> 00:33:59,759 oh, I'm glad I paid attention to them because I'm about to lose this 416 00:33:59,799 --> 00:34:01,079 one, do ye? Like I said, I lost one from the five 417 00:34:01,119 --> 00:34:06,680 iron already, and that's I think I've done six rounds with them. Okay 418 00:34:06,880 --> 00:34:09,519 since since I got them. Yeah, yeah, okay, I'll double check 419 00:34:09,559 --> 00:34:15,800 that and come back to you, because I haven't heard a lot certainly. 420 00:34:15,800 --> 00:34:19,320 Yeah, I'm trying to think. I mean, I don't play enough golf 421 00:34:19,360 --> 00:34:22,800 that it would ever encounter into my game. But well, you have little 422 00:34:22,880 --> 00:34:27,000 kids at home, yeah exactly, But then you get a job. I'll 423 00:34:27,039 --> 00:34:30,119 speak to the guys and find out if that's common and what they do to 424 00:34:30,159 --> 00:34:39,320 combat it. Let's talk about your product line. What what are the options 425 00:34:39,320 --> 00:34:42,920 that you guys are offering these days. I mean, I've all I know 426 00:34:43,119 --> 00:34:47,599 I've talked about today was the pro LX Plus and the V five Watch. 427 00:34:49,920 --> 00:34:54,840 What else is going on? What are the differences? Yeah? So goodness 428 00:34:54,880 --> 00:35:00,440 me. I mean in short tracking products alone, A way of connects which 429 00:35:00,480 --> 00:35:07,320 is sort of ninety nine bucks tags, mobile app, really simple way into 430 00:35:07,400 --> 00:35:10,199 shot tracking. You get a GPS app out of it. You have the 431 00:35:10,400 --> 00:35:15,239 H four which is the hand held version. Again it's manual for tracking. 432 00:35:16,159 --> 00:35:21,039 That'll come in about one hundred and fifty bucks. Then we have the V 433 00:35:21,159 --> 00:35:25,960 five Watch, which is two hundred and forty nine dollars automatic tracking GPS. 434 00:35:27,360 --> 00:35:30,360 And then we have an X five, which is a touchscreen version of the 435 00:35:30,400 --> 00:35:35,480 watch ceramic bezel, and that comes in at two nine to nine. So 436 00:35:35,519 --> 00:35:40,280 we've got a couple of watches. The V five is probably our most common, 437 00:35:44,480 --> 00:35:47,880 really easy to use with the buttons. And then look, we've got 438 00:35:47,920 --> 00:35:52,719 a juggernaut of a rangefinder in the PROL two. So the PROL two is 439 00:35:52,760 --> 00:36:00,559 a simple one button range finder that's one hundred and fifty dollars. It's probably 440 00:36:00,599 --> 00:36:06,920 going to be the top selling rangefinder in the US and quantity numbers this year. 441 00:36:09,559 --> 00:36:13,920 It's just you know, it has ever, it's sloped as a cart 442 00:36:14,000 --> 00:36:17,159 magnet, it's easy as good optics. For one hundred and fifty dollars, 443 00:36:17,199 --> 00:36:22,440 it's you know, an absolute steel. And then we do a few different 444 00:36:22,519 --> 00:36:25,760 rangefinders all the way up to our pros ed R, which is we launched 445 00:36:25,760 --> 00:36:30,480 at the PG Show this year. It's a premium rangefinder with a metal body 446 00:36:30,679 --> 00:36:35,440 hardshell. So you know, I was doing tests in Florida, like running 447 00:36:35,480 --> 00:36:38,039 over it with a golf cart all sorts of you know, it doesn't impact 448 00:36:38,039 --> 00:36:44,079 this thing at all. We've dropped it from two stories up onto concrete, 449 00:36:44,480 --> 00:36:51,440 still usable, all sorts of elements, so really robust rangefinder, incredibly fast 450 00:36:51,440 --> 00:36:54,440 and that's three hundred dollars. So we have a real breadth of product line 451 00:36:54,440 --> 00:37:00,119 and that helps us from a global standpoint, because there's certain products which will 452 00:37:00,239 --> 00:37:07,360 really really resonate in different markets and that helps. So for instance, in 453 00:37:07,400 --> 00:37:12,719 Australia we sell tons of the X five watch. We don't sell many V 454 00:37:12,760 --> 00:37:16,719 fives. In the UK we sell lots of V fives because the touch screen 455 00:37:16,800 --> 00:37:22,239 is terrible in the rain. All touch screens are terrible in the rain, 456 00:37:22,639 --> 00:37:28,280 so they go for the button option. We introduced our handheld tracking and our 457 00:37:28,320 --> 00:37:36,159 mobile tracking for the US because golfers were unsure about wearing watches on the golf 458 00:37:36,159 --> 00:37:43,440 course. Now that's changing really quickly. The golf GPS watch market is flying 459 00:37:43,440 --> 00:37:47,760 in the US, growing quickly, mainly because it's so simple and golf and 460 00:37:47,840 --> 00:37:51,239 a lot of golfer saying if they wear a day to day watch, it's 461 00:37:51,280 --> 00:37:54,519 probably going to weigh double. Howbre I swing in this it's totally different to 462 00:37:55,400 --> 00:38:04,639 the actual golf specific watch. So yeah, it's it's fascinating and that's you 463 00:38:04,679 --> 00:38:08,119 know, propelled us to grow as much as anything having that breadth of product 464 00:38:08,159 --> 00:38:15,960 line. Sure, sure, I think that the the pro l X plus 465 00:38:16,559 --> 00:38:22,519 the one that I've been testing out as well. Uh, I love I 466 00:38:22,440 --> 00:38:25,960 use it. I mean even though I've got the watch on, you know, 467 00:38:27,519 --> 00:38:32,280 I'm using it a to compare the distances. That says the middle here 468 00:38:32,480 --> 00:38:37,559 to a wide flag, you know, how much room is it? So 469 00:38:37,599 --> 00:38:42,320 that's really helpful sometimes if it's a if it's a blind shot to a flag, 470 00:38:42,400 --> 00:38:45,800 I can you know, use both of them in conjunction then walk off 471 00:38:45,800 --> 00:38:50,039 and go Okay, that's I now I know exactly where I'm trying to go. 472 00:38:50,159 --> 00:38:53,880 So we we had an early rangefinder. Our first rangefinder was called the 473 00:38:53,920 --> 00:39:00,000 proel one and I was myself, we've got very good golfer, Jen Saxton, 474 00:39:00,360 --> 00:39:05,239 she's currently playing the British Ladies in Ireland, very good golfer. And 475 00:39:05,280 --> 00:39:10,639 we were down near London seeing our PR company and they are based on a 476 00:39:10,639 --> 00:39:13,800 golf course and they said, look, it's four o'clock, why don't we 477 00:39:13,800 --> 00:39:16,880 go play nine holes? And I didn't have my watch with me so we're 478 00:39:16,920 --> 00:39:21,800 playing and we get round to the night. That's a par five the pins 479 00:39:21,800 --> 00:39:24,880 at the back, but it's firm and I'm sitting there going right and our 480 00:39:24,920 --> 00:39:28,800 PR guys watched me, says, you're not happy, Gavin. I was 481 00:39:28,840 --> 00:39:30,840 like, well, it's two forty to the flag, but I want to 482 00:39:30,920 --> 00:39:34,559 land at the front edge of the green. I have no idea how far 483 00:39:34,639 --> 00:39:37,920 that is. I can't gun it with the rangefinder. I have no idea. 484 00:39:40,000 --> 00:39:44,559 We finished, we had some dinner. Jen and I drove like six 485 00:39:44,599 --> 00:39:47,840 hours back to Scotland at night and we were talking about this and at the 486 00:39:47,920 --> 00:39:53,079 end of the trip we'd come up with the prolex plus of here's how you're 487 00:39:53,119 --> 00:39:58,840 going to have the range finder, here's how we could have the distances on 488 00:39:58,880 --> 00:40:02,320 it. But if we make it so that it's a hybrid rangefinder, but 489 00:40:02,400 --> 00:40:07,760 you can separate the products and you can integate integrate tracking into that as well, 490 00:40:08,159 --> 00:40:12,519 so now it's three products in one, but it's going to give you 491 00:40:12,559 --> 00:40:16,320 everything you need. And yeah, that was a fun next day when we 492 00:40:16,360 --> 00:40:20,360 had to explain, right, guys, here's what we think we should build 493 00:40:22,079 --> 00:40:27,719 and here's why. But it was all based off that one experience of trying 494 00:40:27,760 --> 00:40:30,480 to play with a rangefinder going but I can't get the number I need. 495 00:40:32,079 --> 00:40:37,920 And it's so cool, so really interesting way of product development. And that's 496 00:40:37,920 --> 00:40:42,239 how a lot of our products, our features are developed within shots got It's 497 00:40:42,280 --> 00:40:46,239 based on conversation and personal experience. Ton of golfers are within the team, 498 00:40:46,320 --> 00:40:51,800 all different standards, all coming back on a Monday. I played two rounds 499 00:40:52,199 --> 00:40:55,159 here with the challenges I had. Here's how I think I could improve, 500 00:40:55,239 --> 00:41:01,199 here's the information I want. Lots of different ways of to develop features. 501 00:41:02,039 --> 00:41:07,800 I've used a couple of you know in the past rangefinders that had built in 502 00:41:07,920 --> 00:41:14,519 tracking GPS tracking on them and always love the combination. It's such a great 503 00:41:14,559 --> 00:41:19,719 compliment. But the way you guys did it was so much better than anything 504 00:41:19,719 --> 00:41:24,119 else i'd seen. First of all, I think that the rangefinder itself the 505 00:41:24,159 --> 00:41:29,079 way you've designed it, so it's a grip and for somebody who may have 506 00:41:29,159 --> 00:41:36,840 shaky hands, older, it's it's really a great It really helps you stabilize 507 00:41:36,840 --> 00:41:40,400 it to get a good shot of the flag, and then to whether you 508 00:41:40,440 --> 00:41:47,960 want to keep the GPS tracking unit attached to the rangefinder via the magnet or 509 00:41:49,159 --> 00:41:53,320 put it on your belt loop or on your hat or just in your pocket. 510 00:41:54,159 --> 00:41:58,559 They're a great compliment and a phenomenal design. I mean, it was 511 00:41:58,599 --> 00:42:01,639 the hard compliments to your It was the hardest user guide we've ever had to 512 00:42:01,679 --> 00:42:07,000 write because there's so many ways you can use the product, you know, 513 00:42:07,079 --> 00:42:09,119 and you're going, well, what if they want to do this? You 514 00:42:09,119 --> 00:42:15,639 go, right, But it's i think is for what can be incredibly complicated. 515 00:42:15,639 --> 00:42:19,920 It's lots of technology in one product. We've done a great job of 516 00:42:19,960 --> 00:42:23,239 separating out making it simple to use, you know, and and functional for 517 00:42:23,280 --> 00:42:30,719 all situations. So it's also a showstop, you know, showstopper when you 518 00:42:30,760 --> 00:42:35,320 go out to different shows or different events and you've got a picture of this 519 00:42:35,400 --> 00:42:37,960 and everybody stops and has a look and goes, wow, that looks a 520 00:42:37,000 --> 00:42:42,239 little bit different, you know, in both the contouring of the rangefinder, 521 00:42:42,280 --> 00:42:45,400 as you say, for the grip, but also the way that the handhelds 522 00:42:45,440 --> 00:42:49,239 on the back so it's right underneath the eyepiece and you can see the distances. 523 00:42:50,039 --> 00:42:54,320 Yep, yep. All winner, great products, great stuff. Pricing 524 00:42:54,400 --> 00:43:00,800 is phenomenal. Really enjoy it, and then being able to use the software 525 00:43:00,840 --> 00:43:07,559 afterwards to figure out how in fact you are doing makes a huge difference. 526 00:43:08,440 --> 00:43:14,000 But you still need to keep your scorecard, keep score if we want to 527 00:43:14,000 --> 00:43:16,599 really pay attention to what's going on so that you can compare and go in 528 00:43:16,599 --> 00:43:21,800 a minute, I didn't bogey that at all. Yeah, right, so 529 00:43:22,440 --> 00:43:27,199 but again it's shotscope dot com, Shotscope dot Com. Yeah, we've got 530 00:43:27,239 --> 00:43:30,480 all the information. And I would say, look, there's two sides of 531 00:43:30,519 --> 00:43:34,480 this. You can go on and have a look at the products, etc. 532 00:43:34,880 --> 00:43:38,199 But we've got tons of information. So if you're interested in just learning 533 00:43:38,199 --> 00:43:42,039 a bit more about how data can impact your game, you can go on 534 00:43:42,119 --> 00:43:45,960 and pull some of our ebooks. It's all free. You can go start 535 00:43:45,079 --> 00:43:51,119 learning and use some of the things that we've learned in your game without even 536 00:43:51,159 --> 00:43:55,199 having some of our products, right, and no subscription service needed, no 537 00:43:55,320 --> 00:44:00,480 subscriptions for any of our products. And we we launch new features all the 538 00:44:00,559 --> 00:44:05,960 time, whether it be to the products or in the software system. You 539 00:44:05,960 --> 00:44:09,239 know, we've got a pipeline, so there's lots of value add but yeah, 540 00:44:09,239 --> 00:44:15,320 we're not going to ding you subscriptions at all. No. Well, 541 00:44:15,360 --> 00:44:20,079 Gavin, I really appreciate you being a friend of Golf Smarter and allowing me 542 00:44:20,199 --> 00:44:27,559 to be critical of your products, but still appreciative of how much they can 543 00:44:27,599 --> 00:44:30,840 help every golfer. I really really do enjoy it. Thanks so much for 544 00:44:30,880 --> 00:44:35,400 coming back on No, I always enjoy it. And yeah, look, 545 00:44:35,519 --> 00:44:38,639 we will love feedback, right, because that's what inspires the next level of 546 00:44:38,639 --> 00:44:43,800 innovation, the next level of infermitt Right. So it doesn't matter whether you're 547 00:44:44,239 --> 00:44:46,559 on a podcast, whether you're plague six rounds or you played three hundred rounds. 548 00:44:46,599 --> 00:44:51,079 For our products, we want feedback, so we go out actively looking 549 00:44:51,119 --> 00:44:58,519 for that. Thanks to this week's Golf Smarter Ambassadors, Ray Cipriano of Fort 550 00:44:58,559 --> 00:45:01,079 Worth, Texas, who recorded his show opening on his phone. Now, 551 00:45:01,199 --> 00:45:07,440 I say ambassadors because I made a mistake on this one by sending the same 552 00:45:07,519 --> 00:45:14,000 instructions to two different listeners who were writing in to get Tony Manzoni's video of 553 00:45:14,039 --> 00:45:19,119 the Lost Fundamentals. So, since I don't want to shortchange Richard Alberti of 554 00:45:19,280 --> 00:45:22,000 Coral Gables, Florida, let's hear from him too. Hi, this is 555 00:45:22,079 --> 00:45:27,480 Richard Alberti from Crol Gables, Florida. The course that I played frequently is 556 00:45:27,519 --> 00:45:31,159 the Buildmore Golf Course. This is Golf Smarter number nine fifty four. Now, 557 00:45:31,199 --> 00:45:36,159 if you'd like to become a Golf Smarter Ambassador and introduce a future episode, 558 00:45:36,599 --> 00:45:39,880 I'll make sure that you are the only one to intro a specific show 559 00:45:40,000 --> 00:45:45,159 number, and when you do, you'll have a choice of three great gifts. 560 00:45:45,400 --> 00:45:47,400 All you need to do to get your free gift is right to golf 561 00:45:47,480 --> 00:45:52,480 Smarter Podcast at gmail dot com, and I'll get back to you with some 562 00:45:52,719 --> 00:45:57,920 very simple instructions on what to say, where you're from, where you play, 563 00:45:58,480 --> 00:46:01,079 and what episode it is. If you have any questions, comments, 564 00:46:01,199 --> 00:46:07,599 or suggestions for upcoming episodes, please write to golf Smarter Podcast at gmail dot 565 00:46:07,639 --> 00:46:14,960 com or click on the Heyfred button when your visit golfsmarter dot com.