1 00:00:00,280 --> 00:00:03,919 Don Luis Minaya with us today, Don Luis, good morning, how you 2 00:00:04,000 --> 00:00:09,400 will be. All right, all right, or meditate on it the other 3 00:00:09,400 --> 00:00:15,000 day. I woke up last Tuesday' s spirit. I was awakened by 4 00:00:15,039 --> 00:00:21,600 the spirit of Luis Minaya and spent the night listening to music from the great 5 00:00:21,640 --> 00:00:28,480 composers and masters of music Wow. Well, that started with the winter of 6 00:00:28,600 --> 00:00:31,239 what this man' s name is, Ivaldi' s winter. I think 7 00:00:31,920 --> 00:00:35,799 that the four other livings yes, yes, yes, I started with that 8 00:00:35,840 --> 00:00:39,600 That' s not very exasperating to be it relaxes us truth, Don Luis, 9 00:00:40,119 --> 00:00:42,880 well, yes, well, it' s going through the different states. 10 00:00:43,600 --> 00:00:47,359 Yeah, yeah, he' s got the person, but, well, 11 00:00:47,640 --> 00:00:50,880 that' s important that I give you a psyche. I' m 12 00:00:50,920 --> 00:00:56,000 trying to make it come. Take that to the brain, to the brain, 13 00:00:56,159 --> 00:01:02,679 the production of rochi for the center. I mean, what do we 14 00:01:03,039 --> 00:01:06,680 do doubles, what do we have today? Well, today we' re 15 00:01:06,760 --> 00:01:12,319 going to deal with a different subject. New is called crises. There is 16 00:01:12,400 --> 00:01:18,079 how to manage it and the crisis in the life of companies, the crisis 17 00:01:18,159 --> 00:01:21,439 in the life of the entrepreneur, in the life of the leader. And 18 00:01:21,959 --> 00:01:26,439 if it' s interesting and your listeners find it attractive, we can work 19 00:01:26,519 --> 00:01:33,400 next week. What are called the most interesting existential crises. I believe that 20 00:01:33,480 --> 00:01:40,359 never before as we are now more burdened by those crises, that is in 21 00:01:40,359 --> 00:01:42,519 particular. Yeah, so, we' ll see about that next week. 22 00:01:44,319 --> 00:01:51,760 Well, the concept of crisis as such is a concept proper to all living 23 00:01:52,120 --> 00:02:00,519 organisms that are alive. It is worth the redundancy because every element, every 24 00:02:00,519 --> 00:02:06,359 living organization, that has human beings, that evolves, that grows through time, 25 00:02:06,560 --> 00:02:14,919 because the occurrence of crises is natural. But what do you mean when 26 00:02:15,000 --> 00:02:17,560 we talk about crises, what are we talking about? Well, first of 27 00:02:17,680 --> 00:02:24,280 all, we' re talking about situations, facts, realities that we live 28 00:02:24,280 --> 00:02:31,639 in. What destabilises, creates, prevents fluidity, There is an unrest, 29 00:02:32,400 --> 00:02:38,439 there is a conflict, there are disagreements about how things are being done and 30 00:02:38,560 --> 00:02:45,800 that disagreement, those differences, those different situations, are putting into play. 31 00:02:46,560 --> 00:02:52,400 It can be the profitability of the company, the customer service, it can 32 00:02:53,439 --> 00:03:00,560 be interpersonal relationships, it can be the working climate. Always a crisis is 33 00:03:00,560 --> 00:03:04,639 going to impact everything it has to do with it. Obviously, it is 34 00:03:04,800 --> 00:03:10,039 with her then the different crises to the problems, because it is important to 35 00:03:10,120 --> 00:03:15,240 know the difference between a crisis and a problem. A problem regularly is something 36 00:03:15,319 --> 00:03:21,680 that you can solve for yourself that you realize, you know it very well 37 00:03:21,800 --> 00:03:28,199 and you have to just make a decision and solve, while in crises it 38 00:03:28,240 --> 00:03:32,599 is different. In the crisis you don' t necessarily know what to do 39 00:03:32,680 --> 00:03:37,960 and that' s the crisis. You are living in a situation in your 40 00:03:38,280 --> 00:03:43,319 company and have regularly made many actions, made decisions, brought out people, 41 00:03:43,719 --> 00:03:50,280 entered people, stopped offering such services, introduced many rules and things are not 42 00:03:50,280 --> 00:03:55,800 right. They don' t work well, things don' t go on 43 00:03:55,800 --> 00:04:00,479 is what they used to be. So the crisis, obviously, can destabilize 44 00:04:00,639 --> 00:04:06,840 the whole system and create, as I told you internal discomfort and can also 45 00:04:06,919 --> 00:04:12,000 be reflected in customers. In fact, many customers tell employees what they deliver 46 00:04:12,039 --> 00:04:15,879 the service to and what is happening at the company. And like there' 47 00:04:15,000 --> 00:04:18,879 s something weird, there' s something different. As ante, you were 48 00:04:18,879 --> 00:04:24,360 in one way, now you are from others. Now I try to communicate 49 00:04:24,480 --> 00:04:29,199 and there' s no way to communicate. The situation is a little complicated 50 00:04:29,680 --> 00:04:38,920 and another crisis is definitely a problem. Then we could differentiate or distinguish simply 51 00:04:38,959 --> 00:04:46,680 for purposes of convenience from what we might call natural crises and crises that are 52 00:04:46,680 --> 00:04:49,040 provoked, for example, in the human being. His first crisis, the 53 00:04:49,079 --> 00:04:54,600 birth of the second crisis, is born, because he has to learn to 54 00:04:54,639 --> 00:05:00,480 survive for himself. Then childhood, puberty, adolescence. Every time you go 55 00:05:00,560 --> 00:05:03,439 from puberty to adolescence, there is a crisis when you go from adolescence to 56 00:05:03,519 --> 00:05:10,920 young life, because there is always crisis. So those are natural crises that 57 00:05:11,120 --> 00:05:15,480 are going to happen regardless of whether the individual wants it or not. The 58 00:05:15,560 --> 00:05:20,199 difference is that if you prepare for the next level, for the next stage 59 00:05:20,279 --> 00:05:25,639 of your life, then the crisis will handle it in a different way. 60 00:05:27,360 --> 00:05:32,639 In companies, the crisis is when the company has to move from one stage 61 00:05:32,680 --> 00:05:39,800 of its life to another. Most SMEs, when they are born, first 62 00:05:40,199 --> 00:05:43,879 there is an idea in the head. Someone has an idea, a concept 63 00:05:44,319 --> 00:05:48,720 that believes that that can work and puts it into practice in that first stage, 64 00:05:48,839 --> 00:05:54,879 first one or two, three, four years depending on nature. The 65 00:05:55,000 --> 00:05:59,439 owner of the company is the one who focuses on everything, who decides everything, 66 00:05:59,560 --> 00:06:04,839 makes the big decisions, gets involved in everything and regularly cares much about 67 00:06:04,879 --> 00:06:12,240 producing and selling all his efforts. All his energy puts him in that. 68 00:06:12,839 --> 00:06:16,360 If it goes well, the business keeps growing, sales continue to increase, 69 00:06:17,040 --> 00:06:21,240 but from good to good, things start to get complicated. He can' 70 00:06:21,319 --> 00:06:27,439 t supply it anymore. There are already failures, there are situations, there 71 00:06:27,519 --> 00:06:31,680 are offices that are doing us right. We have problems with suppliers who are 72 00:06:31,759 --> 00:06:36,480 not being paid in time because the owner decided not to pay him and he 73 00:06:36,959 --> 00:06:44,480 continues to make decisions centrally. But it' s already getting out of hand 74 00:06:44,600 --> 00:06:49,240 because the company, the operations, the activities have grown. Then the entrepreneur 75 00:06:49,319 --> 00:06:54,000 comes a time when he has no life, has to spend the whole day 76 00:06:54,079 --> 00:07:01,480 in the company and has to make all the decisions. Then to that crisis, 77 00:07:01,680 --> 00:07:05,480 to the one that can create discomfort that can. For example, there 78 00:07:05,480 --> 00:07:10,639 are companies I don' t know if you know the phenomenon that died of 79 00:07:10,639 --> 00:07:14,560 success. Oh yeah, I mean, he had so much demand, he 80 00:07:15,879 --> 00:07:18,240 had so much success that he couldn' t attend to it satisfactorily. At 81 00:07:18,319 --> 00:07:24,920 that time, the crisis, the first to be experienced by all companies, 82 00:07:25,240 --> 00:07:30,279 was not prepared. Then that crisis and he must face it. Then there 83 00:07:30,319 --> 00:07:35,560 are the crises of making decisions, the crisis of staying here, we move. 84 00:07:36,439 --> 00:07:41,839 We have a problem with the delivery of the products because the machinery no 85 00:07:41,839 --> 00:07:46,079 longer works. The leader there is already several people who have resigned. There 86 00:07:46,160 --> 00:07:50,199 are people who disagree with that style and, above all, have now hired 87 00:07:50,240 --> 00:07:56,040 a manager, a manager who is professional, but the owner does not let 88 00:07:56,120 --> 00:08:01,079 him make decisions. He keeps making the big decisions. It tells you a 89 00:08:01,120 --> 00:08:07,439 phrase that I don' t know if you, in your most stenched and 90 00:08:07,600 --> 00:08:13,680 torial readings, got it out of the job biography, or it' s 91 00:08:13,720 --> 00:08:16,040 your creation that you hire professionals for if you' re going to be sending 92 00:08:16,040 --> 00:08:16,920 it. Yeah, if it' s this one and joub a ok. 93 00:08:18,160 --> 00:08:20,879 Yeah, I mean, it' s a phrase I' ve stayed with 94 00:08:20,959 --> 00:08:24,560 and I' ve internalized it. Yes, then, that phenomenon always happens 95 00:08:24,800 --> 00:08:28,079 in SMEs, in the early stages, because the owner, indeed, he 96 00:08:28,160 --> 00:08:33,039 dominates all operations and he knows everything. And if that were the case, 97 00:08:33,320 --> 00:08:39,120 he' s a technician of that and he knows that part well, so 98 00:08:39,240 --> 00:08:43,720 he hires a professional to run it. There' s no point in hiring 99 00:08:43,759 --> 00:08:46,559 a marketing manager so you can be the one to tell him. I don 100 00:08:46,639 --> 00:08:48,320 ' t like that strategy. Or I don' t like that. That 101 00:08:48,360 --> 00:08:50,960 doesn' t make any sense to me. Well, then why did you 102 00:08:52,039 --> 00:08:58,679 hire him? So, that creates a lot of discomfort in the professional who 103 00:08:58,679 --> 00:09:03,200 wants to do his tone work. Then there' s another part that another 104 00:09:03,279 --> 00:09:07,720 author says good. If you' re going to hire to lead people, 105 00:09:09,480 --> 00:09:13,639 then they hire non- professionals to do everything you tell them to do. 106 00:09:13,879 --> 00:09:16,679 Then they' re going to do exactly what you say, because they' 107 00:09:16,759 --> 00:09:20,159 re not professionals. They' re common sense people. What is the problem 108 00:09:20,240 --> 00:09:26,080 of the crisis and here you have to pay attention to every crisis and obviously 109 00:09:26,600 --> 00:09:31,879 here the main actor of these crises is the human being, Every crisis that 110 00:09:33,039 --> 00:09:37,159 involves a human being, a person, if it is not dealt with in 111 00:09:37,279 --> 00:09:41,679 a timely manner, she is going to break down and it is going to 112 00:09:41,759 --> 00:09:46,960 get complicated and it is going to get worse and harder and harder to solve. 113 00:09:48,519 --> 00:09:52,840 It' s even a crisis that, if there' s no one 114 00:09:52,000 --> 00:09:56,000 to deal with, they can mess with the company, they can finish the 115 00:09:56,000 --> 00:10:01,639 company. Here there are many examples of large companies that did not manage growth 116 00:10:01,759 --> 00:10:09,399 at macro level me and being wanting to maintain their same structure, their same 117 00:10:09,559 --> 00:10:16,519 technology, and in the end the market ends up taking it out, because 118 00:10:16,559 --> 00:10:22,480 the market demands a series of conditions of speed, efficiency and if the company 119 00:10:22,559 --> 00:10:26,759 is not prepared, because they will stop accepting it. So it' s 120 00:10:26,919 --> 00:10:31,840 important that every crisis has to be addressed? No matter what nature it is, 121 00:10:33,519 --> 00:10:37,360 you have to face it? What' s the complication of dealing with 122 00:10:37,360 --> 00:10:43,320 it? Well, in the crisis, probably the same people who are living 123 00:10:43,399 --> 00:10:46,480 it don' t realize that they produce it, that he provokes it. 124 00:10:46,840 --> 00:10:52,200 Then the crisis. Contrary to the problem. The problem you have a debt. 125 00:10:52,320 --> 00:10:54,559 You pay the debt and it' s over in the crisis. Look 126 00:10:54,600 --> 00:10:58,159 at that freak, there' s something going on and you have no idea 127 00:10:58,240 --> 00:11:05,440 why. Then the crisis causes the person to reflect, to analyze what is 128 00:11:05,480 --> 00:11:11,000 happening, why it is happening, what has caused this situation, what we 129 00:11:11,120 --> 00:11:20,080 have done that we are here. I always set the example of the one 130 00:11:20,080 --> 00:11:26,120 who is lost, that is, the one who is lost in a city 131 00:11:26,159 --> 00:11:30,120 we assume that he did not come from the air and fell where he is, 132 00:11:30,879 --> 00:11:35,679 but came walking, that is, he chose a path, chose a 133 00:11:35,759 --> 00:11:37,759 direction, chose a means of transport, chose whatever and whatever he chose. 134 00:11:37,320 --> 00:11:43,919 He was wrong. But there are certainly times you get lost not all the 135 00:11:43,960 --> 00:11:46,480 way, but when you got to a point, instead of continuing straight, 136 00:11:46,879 --> 00:11:48,799 you doubled to the left. That' s where he got his fault. 137 00:11:50,639 --> 00:11:56,000 So, in the crises we have to get into that introspection, we have 138 00:11:56,080 --> 00:12:01,720 to look inward, towards the past, because we got to Kiko, what 139 00:12:01,759 --> 00:12:07,679 we did, what was wrong. Then that reflection. Sometimes the owner of 140 00:12:07,679 --> 00:12:13,600 the company, because he can not do it alone, because regularly everyone who 141 00:12:13,000 --> 00:12:16,039 is in a crisis and already has more than three, four or five or 142 00:12:16,080 --> 00:12:20,639 six months. I' m sure he' s doing a lot of things, 143 00:12:20,639 --> 00:12:24,600 but none of them work. Then it makes the crisis worse in companies. 144 00:12:26,399 --> 00:12:30,000 In the first majority of the crises that I have to work on, 145 00:12:30,200 --> 00:12:33,039 it is when the company is already getting out of hand and you have to 146 00:12:33,039 --> 00:12:39,480 create a structure look. Here you have to look for specialist people, wrong 147 00:12:39,480 --> 00:12:43,440 an accountant, you have to look for an administrative assistant, you have to 148 00:12:43,440 --> 00:12:46,279 distribute, you have to delegate, you have to let go. In fact, 149 00:12:46,360 --> 00:12:52,279 to many entrepreneurs I always tell my job here with you that company card 150 00:12:52,320 --> 00:12:56,480 to get you out so that you can already place your position. I' 151 00:12:56,559 --> 00:13:01,320 d tell a family business, talk to the kids, and look at the 152 00:13:01,320 --> 00:13:07,120 phenomenon. The company grows, develops and evolves, but the owners or the 153 00:13:07,200 --> 00:13:11,919 manager does not grow. When it was the last time you attended management training, 154 00:13:11,879 --> 00:13:20,000 profitability training, computer training, technology training. Then there are many companies 155 00:13:20,080 --> 00:13:24,000 that grow the company. The company has a new software, new structure, 156 00:13:24,519 --> 00:13:30,960 but those who run it have not grown at the same level as the company. 157 00:13:31,480 --> 00:13:35,200 So my recommendation is if you are experiencing a crisis that comes back and 158 00:13:35,279 --> 00:13:41,159 I repeat a crisis, it is a situation that alters, endangers, puts 159 00:13:41,159 --> 00:13:48,039 at risk the stability of the company and you can create legal problems, it 160 00:13:48,120 --> 00:13:54,440 can create economic problems, it can create problems of interpersonal relationships where people say 161 00:13:54,480 --> 00:13:58,679 here you can' t work. I' d rather get out of here 162 00:13:58,679 --> 00:14:01,399 because you can' t. There' s no way they' ll let 163 00:14:01,399 --> 00:14:05,240 you work here, there' s no freedom for you to do. What 164 00:14:05,279 --> 00:14:09,879 you know then the crises definitely, for example, must be faced with the 165 00:14:11,720 --> 00:14:16,000 concept of crisis. For example, in Japan. They know what a crisis 166 00:14:16,080 --> 00:14:22,399 is for the Japanese has two parts, one part that is dangerous and the 167 00:14:22,440 --> 00:14:28,240 other that is opportunity. Then they prefer to assess and analyze the danger, 168 00:14:28,799 --> 00:14:33,759 but prefer to take advantage of the opportunity. And, certainly, in every 169 00:14:33,879 --> 00:14:39,919 crisis, in every crisis, what is there is a warning of prosperity. 170 00:14:39,399 --> 00:14:43,759 Now, what' s the problem? If you, instead of taking advantage 171 00:14:43,799 --> 00:14:48,639 of the opportunity, focus on the risk part, on the danger part, 172 00:14:48,879 --> 00:14:54,399 it will go wrong. That' s why, in every crisis, you 173 00:14:54,480 --> 00:14:58,360 have two options. Either it gets stronger, or it gets bigger and better, 174 00:15:00,279 --> 00:15:05,960 or it' s going to get out of the game or it' 175 00:15:05,000 --> 00:15:07,120 s going to stay static, as a businessman told me. I' m 176 00:15:07,600 --> 00:15:13,360 here because I' m fine, I don' t have a problem with 177 00:15:13,399 --> 00:15:15,559 profitability, but I feel like I' m not growing. I feel that 178 00:15:15,600 --> 00:15:18,799 I am in the same place, I feel that I have the same sale, 179 00:15:20,240 --> 00:15:24,679 that I have the same things, for example, for that person to 180 00:15:24,679 --> 00:15:31,200 be able to get out of there they have to provoke a crisis, as 181 00:15:31,279 --> 00:15:33,960 the Pope said that assumed the papacy, that he came to the Church, 182 00:15:33,960 --> 00:15:37,360 to create noise, to create discomfort. Then, definitely, to grow, 183 00:15:37,440 --> 00:15:45,759 to evolve, you have to go through crisis. Obviously it' s always 184 00:15:45,840 --> 00:15:48,799 going to be like this. Well, regularly yes, but in a smarter 185 00:15:48,879 --> 00:15:56,519 way. People who know the phases and know how to learn to adapt and 186 00:15:56,720 --> 00:16:03,000 grow with modernity when, for example, the subject of artificial intelligence now arrives. 187 00:16:03,759 --> 00:16:07,039 This is going to create crises For many people, the issue of e 188 00:16:07,840 --> 00:16:15,039 - invoicing, the issues you talked about about about the fiscal issue, the 189 00:16:15,039 --> 00:16:18,960 issue of industry, the role, the other one that has to do all 190 00:16:19,120 --> 00:16:25,840 the reform that the state wants to do. Who' s gonna get hurt 191 00:16:25,960 --> 00:16:29,399 by that. Well, those of you who aren' t ready and think 192 00:16:29,440 --> 00:16:32,720 that' s a cyclone that' s not coming, look at artificial intelligence, 193 00:16:32,879 --> 00:16:37,840 it' s coming. There' s the electronic billing, there' 194 00:16:37,960 --> 00:16:41,320 s the big data. Then there are the companies that adapt, that grow 195 00:16:41,440 --> 00:16:47,720 together over time, means to put a manager put it on. If the 196 00:16:47,799 --> 00:16:51,679 time has come, you have to put it down then. These companies, 197 00:16:51,919 --> 00:16:55,399 for example, in the country, the model companies of that are the financial 198 00:16:55,399 --> 00:17:00,440 ones. Look at the banks, the whole financial company that they have money. 199 00:17:00,600 --> 00:17:03,839 Those people go there because they were failing us, that is, they 200 00:17:03,880 --> 00:17:08,519 wander there by the way, that is came this and it is what is 201 00:17:10,359 --> 00:17:14,240 adapted now what the charts are using. Well, then, let' s 202 00:17:14,279 --> 00:17:18,480 get him into that. So those companies that are flexible, they adapt, 203 00:17:18,759 --> 00:17:22,680 they are not afraid, they invest and they spend on what they have to 204 00:17:22,759 --> 00:17:29,000 spend, they manage better, they adapt better, they reduce the impact of 205 00:17:29,160 --> 00:17:33,240 crises. So if your company has a crisis, listen to it. The 206 00:17:33,319 --> 00:17:37,599 fact that you don' t pick up the phone from the bank when you 207 00:17:37,640 --> 00:17:40,599 call doesn' t mean the debt is going away. The fact that you 208 00:17:40,640 --> 00:17:45,319 say we will work on that subject later. That' s not gonna mean 209 00:17:45,319 --> 00:17:52,480 anything. Crises are faced because there is also a negative phenomenon of human nature 210 00:17:52,480 --> 00:17:59,920 we all get used to. Then there are companies that get used to the 211 00:18:00,160 --> 00:18:03,079 light gone and you have to go out and find a mechanic because I light 212 00:18:03,079 --> 00:18:07,359 the plant. So you kind of get used to living with those discomforts, 213 00:18:07,680 --> 00:18:14,039 and that frustrates a lot and generates a working climate, which is that it 214 00:18:14,119 --> 00:18:18,039 ' s not healthy for anyone. So get ready to deal with the crisis. 215 00:18:18,039 --> 00:18:25,400 Think and always ask yourself how we got here, because we didn' 216 00:18:25,559 --> 00:18:27,839 t fall, because it' s heaven. That' s the way it 217 00:18:27,839 --> 00:18:30,920 goes. It was said to fall there. Yeah, not something we did 218 00:18:32,039 --> 00:18:37,119 that brought us. Crises are here. It is faced, a crisis that 219 00:18:37,160 --> 00:18:41,960 is not addressed, breaks down alone and gets worse and becomes complicated in a 220 00:18:42,000 --> 00:18:47,880 natural way. I thank Don Luis Minaya. Remember that Luis Minaya coms instead 221 00:18:47,960 --> 00:18:51,079 on the web, where is all the information of Don Luis and his books, 222 00:18:52,039 --> 00:18:55,559 audios and videos, besides that you can find it on Instagram as neither 223 00:18:56,000 --> 00:18:59,079 nayas there of aba José or Don Luis has a long time that you do 224 00:18:59,119 --> 00:19:02,559 not give a live, but I imagine that No Luis was generous now in 225 00:19:02,599 --> 00:19:07,400 the summer with all the knowledge that accumulates and give some gift to you soon. 226 00:19:07,640 --> 00:19:11,200 Yeah, I think so. It' s a half- year gesture. 227 00:19:11,400 --> 00:19:15,839 Yeah, I think so. Well, we wish you that downpour. 228 00:19:15,839 --> 00:19:18,200 Don' t do it the other day that you shuddered around to give a 229 00:19:19,079 --> 00:19:22,839 talk and didn' t notice and got into a puddle with the light peron 230 00:19:22,000 --> 00:19:26,759 touches me again in the same place. Okay, but I' m already 231 00:19:26,839 --> 00:19:30,720 looking for a route to the ters I' m already warned, we' 232 00:19:30,480 --> 00:19:30,720 re coming to the rhythm of the morning.