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Clown Authenticity Podcast. So, Jill, how's it going. It is going

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well, Thank you so much for
having me on. Johanne, Oh,

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it's good to have you here.
I was on your show, The U

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World Order a little while ago Showcase
podcast, and your episode will be dropping

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eventually eventually. So I just found
you to be very authentic and this is

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the Boundless Authenticity podcast. And I
think that the things that you have to

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say would be very helpful because I
always get the question how do I get

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into coaching? And I was like, don't ask me that question. Well,

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thank you so much for bringing that
up, because I am the coach's

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alchemist and I spin talent into gold. But I'm also the host of the

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U World Order Showcase podcast, which
is all about featuring life health and transformational

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coaches who are trying to be the
change they want to see in the world.

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And we want to talk about a
little bit on the podcasting front.

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I'd like to recommend that when people
want to get onto podcasts, they maybe

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consider what the end goal of getting
on that podcast would be. So you

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come to the podcast equipped with information
that you want to share with the audience,

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and you do want to be your
authentic self. You want to bring

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the pieces of you that make you
interesting to the show and unique, but

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you need to help the host a
little bit in terms of what do you

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want to talk about and what are
you what are you trying to share with

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the audience in terms of helping them
be better at what they're doing. We're

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talking a little bit before the show
about what makes a good podcast guest or

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even just getting started in podcasting,
and how people will come to you and

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want to be on your show.
And because of the nature of the way

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that I started my show, The
World Order Showcase Podcast, I had a

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lot of people come into me because
I didn't start with just life health and

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transformational coaches. I started with like
anybody, anybody that wanted to be on

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my show. It was like great, and I was doing recording like I

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don't know, three and four podcast
episodes a day, and you just can't

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keep that up long term. So
I narrowed it down to just live health

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and transformational coaches. And they're just
such interesting people and they're doing so much

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to change the way the world is
shaped right now. To have any thoughts

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on that, I fel I'm doing
all the talking. I agree with you.

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That's why I started this podcast,
and I just wanted the theme to

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be everything related to the evolution of
creating consciousness and that's all encompassing, honestly.

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But yeah, somehow it's helped me. Just having such a broad title

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has actually done the opposite, and
it's helped me to narrow down to,

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like I said, things like that
would be considered unspeakable truths or what we

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commonly know is conspiracy theories or spiritual
things. And why that's good and when

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that works is because I get so
many emails from people saying, thanks so

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much for having this person on.
It was such a good conversation. I

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learned so much about this thing and
that thing. And there's so much misinformation

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online about this, so you know, people are really grateful for me to

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have these people on. And and
a lot of these people are somewhat out

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of reach as well with their message, Like if you don't have a subscrip

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Gaya TV or something, you won't
ever hear about what these people have to

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say. So it helps, and
there's a concerted effort to like suppress a

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lot of this information. Yeah it's
a conspiracy theories because they don't want you

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knowing it was a label that the
FBI or the CIA created to marginalize people

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that actually might be onto something.
Yeah, exactly, So there you go,

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you know, and it works in
my favor too, because a lot

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of those people are like, hey, how much for your coaching? Take

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my money? So I always love
that because I got a chance to help

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people that, you know, I
would not find them inside of my ordinary

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marketing strategy. So you're the expert
on that, why don't we talk about

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that, Like, what is the
importance of having a business plan and a

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good marketing strategy? Well, I'm
so glad you asked, because it all

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starts with having an offer, and
most most entrepreneurs out there that are just

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starting out really just want to help
everybody with everything. And unless you narrow

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down what it is the exact problem
you're solving, it's really hard to make

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an offer to somebody to help them
because you don't really know specifically what problem

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you're solving, and more importantly,
they don't understand what problem you're solving.

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So Number one is having an offer
and knowing who you're talking to, knowing

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that you're talking to somebody who's suffering
from that problem and trying to discern whether

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those people that are suffering from the
problem that you solve are able to pay

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you for that solution, are willing
to pay you for that solution, And

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you know that's not always the case. You know, we have things that

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we do that you know we can
help people with that the people that we

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can most help with that either can't
afford us or don't really feel that the

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problem is worthy of the amount of
money that you need to charge in order

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to get them a solution. And
when it comes down to charging, oftentimes

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coaches get kind of afraid to charge
what they really need to charge. And

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I would recommend that you reevaluate the
way that you're charging things charging for your

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programs in that when you're charging a
significant amount of money to solve somebody's problem,

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they're more likely to get a good
result because they're invested in it.

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So you're not really charging a lot
of money for just yourself. You're charging

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a lot of money for them.
If you get things away for free,

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most people value it for the amount
of investment that they have in it,

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which is nothing. So think about
that when you're pricing your programs or when

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you're telling people. This is how
much it is. Don't be afraid.

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You know, they going to say
yes or no. If they're telling you,

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they're going to think about it.
What they're really doing is saying no

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without taking responsibility for that answer.
Yeah, that's absolutely true. And one

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of my mentors told me a long
time ago. She's like, listen,

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Louis Viton makes millions of dollars off
of ten percent of the people that come

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into their store. You can't really
be afraid to charge. And it's so

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true. But you know what,
it reminds me of the time I bought

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a mango that costs six dollars when
I knew I could pick one off of

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the tree. I'll tell you what, that six dollars mango tasted better than

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anything I've gotten. It really does. You're so invested in it, and

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it's like, you know people that
go on diets. You know, if

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they get a lot of dieting information
and it's free and their buddies come to

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town, you know, the pizza
and beer's the diets out the window.

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They're going off and doing what they
want to do. But if they're paying

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like a good amount of money for
help with losing weight, like, you

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know, three or five or ten
thousand dollars, You're going to get those

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results because when your buddies come to
town, you're going to think twice about

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just you know, piling in the
car and going for pizza and beer.

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You might go for a walk instead, take water. It's just just being

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invested. And the next part of
the the next part of the thing is

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that you have to have a marketing
plan. So many people just throw stuff

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at the wall and hope it sticks. And the big part of that is

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that it needs to be cohesive and
you can do it in lots of different

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ways. And it kind of goes
back to what I was saying when I

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first started this interview, and that
was that you have to know what your

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purpose is for anything that you're doing. When it comes to marketing, you

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need to do it with intention,
and you need to do it strategically.

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When you're posting on social media,
you need to move your prospects, and

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really everyone is a prospect until they
become a lead, and a lead is

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somebody that you're having a conversation with
and then they become a client. It's

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just those are the labels that we
put on it. So that we all

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understand what the process is. But
when you're posting content, that content needs

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to be aimed at a specific group
of people who have the problem that you're

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going to solve. And then you
need to have a next logical step for

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them to take where you solve a
micro problem so they can get some results

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from working with you, and then
you move them to the next logical step,

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which is actually working with you.
So if you just follow those three

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steps, anytime you do a podcast
interview, anytime you do content campaign on

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social media, anytime you do videos, any of those things need to all

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be aimed at solving this micro problem
that your thing that you're going to offer

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will get them a small win with. And then the third part of the

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thing is that you need to have
an overall cohesive marketing or business plan.

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And a business plan just helps you
understand how to get the result that you're

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hoping to get out of having a
business. If you're a coach, you're

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in business. It's just I'm sorry, I know everybody becomes coaches because they

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just want to help people, and
usually they want to help people who are

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suffering from a problem that they overcame
themselves, that If you don't know what

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your endgame is, you're just going
to be spinning your wheels because you won't

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know how to fix things. And
then it goes back to the marketing strategy.

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You need to be able to collect
data with your marketing strategy to see

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what's working. If you're just doing
the throw spaghetti at the wall and hope

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something sticks method, then you know
when when something does actually work and you

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get some traction with it, you
have no idea why or and you can't

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duplicate it and do more of it. And that's that's where the scalability part

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comes in. If you understand what
you need to do, then it's just

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becomes a math problem. After that, you want to do X number of

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dollars volume business. You need to
reach why number of people in outreach,

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and then you have to have so
many conversations and you'll get so many clients

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and you can measure the data.
It becomes it becomes scalable at that point

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because you just know you can add
people in to help you expand and take

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You know, in the beginning everybody's
doing everything themselves, and that's also not

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sustainable. You reach a point where
you just have to bring on a team.

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So that's it in a nutshell.
I want to go back to that

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part about not being able to charge. What do you think is the root

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cause of something like that where people
just don't think to have problems selling their

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product or service. What do you
think that's about. I think it's about

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a couple of things. One is
that they're unsure of themselves and they think

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that they're going to just RaSE everybody
to the bottom. And two, they're

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trying to make money at the expense
of trying to solve problems. When you

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have conversations with people, sales conversations, it's really about solving problems. And

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if you're talking to a person who
has the means to afford what you're offering,

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has the desire to actually do what
to get the problem solved that you

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solve, and if they have the
authority to make the decision, then the

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sale will be easy because it's solving
a problem for them. It's not really

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selling anybody anything. We never really
sell people's stuff to me. Sales is

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in that perspective, is about manipulation, and they're in the eighties and nineties

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that was a really big thing.
Manipulate people into making a purchase. And

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I'm not about that at all.
I don't think that that's a really great

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way to do business. But when
you're just out there solving problems and helping

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people, they will compensate you for
it if you can help them come to

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the conclusion themselves that they really do
need you. And that's that's the real

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secret. And when it comes to
charging enough, you need to you need

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to value your your service commensurate with
the result that they're going to get.

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If you are doing something that's that's
really really hard for people to find the

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solution to and that you don't have
a really big audience, then you're going

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to charge more for it. Like
you know the Louis Vuitton thing. It's

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it's a hearse or a bag.
I mean it. You can buy one

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for you can get them for free
at the grocery store. Okay, then

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come with your produce. But he
has he has built a brand around it,

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and he's made it very exclusive and
the more exclusive, and he only

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sells to a certain group of people
because he only wants his bag to be

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seen with a certain group of people, So he charges a lot of money

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for these these bags. You can
get at the grocery store. It's just

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for Holden stuff, Okay, I
ultimately that's its purpose. But he has

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in his he had in his mind
this thing that he was going to produce

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and make it really exclusive, and
and heigured out a way to make people

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kind of compete for it. And
I don't think he makes a lot of

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any of them that he does.
They're probably like maybe a couple things that

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are mass produced are much cheaper than
things that are like one offs or two

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onesI twos, the sort of things
like rules roices. Those are all handmade

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cars, so they're really expensive and
it's really hard. It's really exclusive to

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buy them. You're part of an
exclusive group that can afford to buy them.

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You can take that to your coaching
practice as well. You know,

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Joe Dispensa charges a lot of money
for people to go to his retreats and

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stuff, but he's he's kind of
exclusive. He works with a certain group

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of people. You have to go
through some hoops before you can do that.

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You can't just go to his things. You have to do some training

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in order to get to the level
that he expects you to be at to

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attend his really expensive things. Yeah, I see what you're trying. Yeah,

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yeah, I see what you're saying. And it makes sense because I

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think that a lot of people who
want coaching don't see themselves as being different,

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like they see themselves as being really
special, and they just think that

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any old coach will do. It's
like, what is the problem you're having

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though? Because you can't go to
a I don't know, a relationship coach

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with your health problem. They just
think any coach is going to do.

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And I get a lot of people
who think, oh, you you must

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be the guy that can solve all
my problems for me, And I'm like,

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no, I'm not, Like,
what is actually going on in your

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life? You have to tell me
everything. You can't just sit there and

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have ask it because you're not going
to get very far. Yeah, and

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you have one thing that you help
people with, and people need to be

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able to come to you and say, Okay, Johan, I know that

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you help with self sabotage. That's
the thing that you're really good at.

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And they need to have certain expectations
and you need to be able to relate

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to them how you're going to help
them solve that one specific problem, not

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all of the other problems that they
have. And as holistic coaches, you

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know you want to do the mind, body in spirit. I totally get

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that. Almost every coaching program is. It's based on the same modalities.

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It's just that how you share it
makes you unique. And that's the thing

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people need to really press into.
It's their uniqueness and help. Because there's

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so many billion people in the world. You don't have to help everybody.

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You just have to help the people
that you were meant to help, and

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you need to shine your light really
brightly so those people can find you in

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the sea of other people that are
out there. I've talked to so many

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coaches and they all do something so
special and they could all be like I

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talked to dozens of financial coaches.
Each financial coach does something that's unique and

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it doesn't speak to everybody, but
the people that it does speak to,

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it speaks loudly to them because that's
what they need in a coach. Yeah,

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so tell us why you would need
to track everything. You need to

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track everything so that you know what's
working and what's not. When you track

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your data, you're able to well, you can scale for one thing,

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but if you're already hear a lot
of people going, ah, no,

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I don't want to have to do
that. I know I'm one of those

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people. I'm a big picture person. I was a big bookkeeper in my

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other life. But and I liked
it because it's about puzzles. I love

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puzzles. Hate math, but I
love puzzles. And I kind of look

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at data tracking like a big puzzle, like how do I get this big

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picture from these numbers? And it
doesn't take a lot to track your data,

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it's just getting in the habit of
doing it, you know. And

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and when you have a cohesive marketing
strategy, if you're planning out what you're

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doing and you're knowing how many contacts
you need to make and your or how

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many podcasts you need to be on, or you know, whatever your marketing

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strategy is, if you're doing it
in campaigns of maybe it just depends on

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what your marketing strategy is, but
knowing what you're posting, knowing how many

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of the lead magnets you need to
get out there, or the books if

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your book is your lead magnet,
and how many it's usually it's usually set

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up in a two step close and
I'll just put it that way. When

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it comes to marketing, you have
a brief interview that's usually like ten or

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fifteen minutes, where you find out
if the person is really has a problem

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that you can solve, if the
person has the authority to make the decision,

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and if they have the means to
make the purchase. Those are the

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three things that are normally covered in
what they call a setting call, and

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then from there they go to a
sales call or a discovery call, or

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whatever you want to call it.
But that's just the mechanics of how it

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works. And if you understand the
mechanics of what you're doing, then it

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makes it easier when you're tracking your
data to know what those numbers need to

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be because there's a certain percentage of
people that are going to see your content.

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From there, that's going to be
a percentage of those people that will

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want your lead magnet. From there, it'll be a certain number of people

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that will ask for a quick console, and then from there, a certain

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number of those will go to a
sales call, and a certain number of

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those people that you have on the
sales call will actually be your client.

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And if you're tracking those numbers,
then you need to know. Then you'll

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know how much content you need to
put out there, whether it's advertising or

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just posting or podcasts that you need
to be on. Does that make sense,

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Yeah, it makes sense. Yeah, So track your numbers or don't.

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But if you track your numbers,
you can figure out where you need

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to fix things like if you're not
getting enough sales calls, it's probably because

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you're not getting enough people in the
front door. In terms of being aware

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of who you are, you need
to add traffic. Traffic's probably the easiest

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thing to do these days because you
can do ads, you can do short

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videos, you can hire people to
do things for you, and they work.

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They get eyeballs on your content.
Yeah. And then if you know

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your numbers, you know how many
eyeballs you need to get on that content

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to give away however many you need
to give away of your free thing to

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get x number of people on a
discovery call. Yeah, do you have

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anything else to add? Well,
I have a free thing that I'm willing

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to give away to help coaches get
clarity around their offer. It's called create

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and I create an offer your ideal
client can't resist, and it will help

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you with three steps to get clarity
on what it is that you're actually offering,

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what problem you solve for your clients? All right, that sounds good.

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Can I tell them where to get
it? Yeah? Go to www.

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Create andoffer dot com and it's free. That sounds good to me,

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so, Jill, thanks for being
on the Boundless Authenticity Podcast. Are there

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any other links that we can find
you at? No, just go there,

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download that and create your best offer. Thanks for having me, Jehanne,

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I've really enjoyed being here. Thanks
for being on. Talk to you

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again soon, okay,