Last episode of the season. On the other side of the microphone, which
in turn is also a chapter number thousand and like one, does not arrive
every day at this figure even having a daily podcast. Well, man,
I say we celebrate it the way it deserves. Te. We welcome you
to the other side of the microphone. On the other side of the microphone,
a project by Jorge Marín grandchild in which you will find your daily serving
of metapodcasting, casting with news, events, tools or episodes of opinion,
not in just ten minutes, ten minutes, ten minutes, good morning,
good afternoon or good night, depending on the time you gave the play to
this chapter. My name is Jorge Marín and almost five years ago I started
recording this daily metapodcast as a distraction to quit smoking what started as a challenge
to quit nicotine. It gave way to a demanding project that I was doing
for the love of art, which gradually began to receive support and comments that
gradually monetized thanks to the virtual caffeine of the Coffi platform, which gradually helped
me to make known my facet as a professional of the podcasting industry and which
in part served me to make a big leap to abandon my work and launch
my own podcast producer. On the other hand, after many years listening to
podcast, I have learned a lot of data and knowledge from different areas.
I' ve been entertaining myself for years and years and years. I have
met hundreds of people throughout Spain and also from other countries. Laughed, cried,
hugged with many of these people. I have traveled many, but many
capitals of our country to attend podcast events to, some of which I have
also had the privilege of organizing. My name is Jorge Marín and today,
in front of the feelings of EVE producer and more specifically, on the other
side of the microphone, I have as guest a person to whom I owe
a lot of things. My current work, a multitude of friendships and,
as many of you will also know, given how important podcasting is to me,
I have the culprit of all this that I am telling you about,
and it is that almost twenty years ago it is only a few months before
I make such a redemptive figure. Right where I am today, well about
a few meters away. A very young José Antonio or Gelado, recorded the
first podcast published in Spain and gave rise to what gradually began to be built
as an industry. Now we can say yes, that it is an industry,
but logically, twenty years ago not what started as a hobby for many
people, as a medium of diffusion for freelance companies and, ultimately, for
anyone who wants to launch to create their own podcast. Something that many of
us have learned from him, or at least I have. So podcasting can
be as free as you want, as your own creator wants, or as
monetizable as each person or entity or company may not have to close to anything,
as it can evolve with every change or move of the industry or platforms,
or keep your project as the first day. This is something we can
all do. I want to start this episode by thanking you because, as
I said or better said as I said and I already welcome you, twenty
years ago you started a podcast, but also a way to podcast that many,
that many we have sucked and that to me personally, caught me so
much that ended up changing my life. It is a pleasure to welcome you
and let you pass the other side of the microphone. In this chapter number
one thousand to José Antonio Engelado, the pot Father or the father of podcasting
in Spain. Welcome, then, thank you so much for inviting me,
but I think it would be on this side of the microphone. Today I
am not to this, if today we are together, together and besides,
physically, physically eye and I was going to say that well, I am
in Candelera. I' ve come to take a little disappointment. This is
the first thing I wanted to tell you, because I was hoping that when
you gave me the address it would be Podcasting Street, End Avenue. But
no, no, we' re not gonna give any more data. But
it' s been like me, I was already waiting for your name put
in your village, in Candelera, because we' re going. No,
no, no, I like it, I like low profile. That'
s why I' m on the other side of the o, this side
of the microphone, because I like low profile. What I can say is
that it' s because of tacks. I call it for tachito studios,
because the first house, when I arrived when I rented here a flat in
light light to see how the topic was and such was the street portachito and
I don' t know it was funny and that' s why I have
always called to this that you see around here, called it for tachito studios,
not that I look better about studies and such a lie it seems to
me that twenty years ago what you recorded for something, for I don'
t know if by disillusionment, but by detachment from the radio, for finding
another way. Now look where we are. Okay. I always know it
' s a phrase, a phrase made. Here you can give five seconds
to the front, but when a door closes, a window opens and so
and what happened to me, that I have already told it on some occasion,
but delighted to tell it, was that I felt like telling things on
the radio, but without a program to do it and I left Madrid,
which is always more difficult, because for emis hours and so on. So
I said good to see if I can make this radio from home and do
it, but yeah, that' s true, that I had as a
more professional idea. But then, little by little and thanks to everything you
' ve said and also what' s in the introduction, because I have
to do the same radio show. If I can really do it, whatever
I want, then I did it a little bit, as I could,
as I knew, as I was used to, but always bearing in mind
that it was something else, that I didn' t have it. Why
be radio that could be done as you please and that might sound a little
bit like we were also preparing the recording, birdies, that of the bikes
of people talking at home, etcetera. And that this was the other roll
that still today a long chapter, tomorrow a short one or that hears pa
for fifteen days. I was just thinking about it now that the holidays are
coming and I' m saying, run away if a radio is coming right
now and he' s telling me, hey, we offer you a weekly
program that' s monthly or whatever, but you have to physically come to
this place, you have to prepare this, it' s got to be
fifty- five minutes nailed down and you have to talk about this. And
I, with the facilities that I have today and really having an economic livelihood,
would have to put a balance if it really is worth it, because
we have a number of freedoms that we do not appreciate those who are independent
podcastre and that, fortunately, I am in a position to deny something that
at best on the radio. It wouldn' t be worth it, because
of course, the spending on travel, the hours, on travel, also
in preparation that we want to just do a radio program is to put the
time in front of the microphone, and not that and long and then we
have to see what you are willing to pay, because of course the salaries.
Today less the last part, less the paying. I' m the
first one to say where I want I' m delighted to go to a
radio station because it' s true that you go to radio on podcast you
do it wherever you want, but the radio, physically, is very difficult.
There are also recorders and there are also things, but you usually have
to go to the studio. But there' s one thing that' s
great about the radio. Well, there' s two techs behind it.
When you' re here, we do everything and you' re doing everything.
And I' m already telling you that it' s a part that
I love, that it' s not that it' s any problem,
but that connection that happens when you raise your hand come, give it,
come in and it works and it fits well. Not recently Margot commented on
the news letter, on how to square the music when you put the music,
there pi pipi and lock the. I mean, those things from the
direct and then the technicians, those two things. That' s why he
deserves the good one, mates, coffee such is another roll, because the
podcast you have a little more knight- errant. It' s not gonna
be a little more in your studio. You' re a little more alone
so to speak. But what you have said, that also conditions that by
relying on more people in time, time is sacred. In radio, as
it is logical and man, there has to be an escalade, there has
to be some contents. Usually the radios are someone' s, there'
s one at last, there' s other conditioning, but those two little
things. I don' t know. That really likes the radio and that,
as you said, precisely in the Lucaus café that I was listening to
a chapter now that you also liked the technical part of the fact that you
were the microphone, that people often see the podcasting only with being on this
side, without the technical part behind and the configuration itself. The whole theme
of the publication' s fisto, dissemination. In the end, we recorded
podcasts, but that' s about a tenth of everything that needs to be
done. The fact of recording is only a tenth of all that and behind,
of course is what has always been said about TV that when this team
says good here you see the presenter the studio and so it is already said.
But behind this there are a lot of people on the other side,
because in podcast, the best is not so many people, because it is
not necessary either, but there are many processes and many things. What followed
me already I tell you that I like it, that is, I recognize
that I liked it, but also what I was trying to do and that
' s why I really liked what you said in the introduction, that is,
I do it that way, I, the podcast. I do so
with these features, but it doesn' t have to be that way,
that is, you can make it much simpler, much more free. It
doesn' t have to sound good mine didn' t sound very good the
other day, because a small piece of a few days and I say there
is for God what shame, that sounded the most, but because it sounded
like echo there sounded fatal. But still I was told, people, it
' s that of course you sound too and it looks like it' s
done on the radio, because I already say that the rest didn' t
have the means, that is, freedom, that that' s for me
the key to podcasting. But I don' t know without forgetting the niceness
of the radio. To me, I already tell you that radio I like
very much because of that connection, which is produced, which also comes from
the fact that the radio ended up hating it a little bit and it seems
a lie that someone who likes podcasting so much I ended up hating it because
they forced me. I spent six or seven years working in commerce and there
were musical radios on and the musical radios in the end was sota horse king
every day and I ended up with my head and I hate the radio because
always the same, always the same and in the end the general radio,
commercial radios and especially on musical radio. Well, it' s got that,
just like there' s radio, it' s political, it'
s radio sports. But, fortunately, podcasting, because it has opened up
a range of possibilities for everything in duration, in themes, in very interesting
monetizations. What you said about the radio, because I give you an example,
a dish that you like a lot by the random in macaroni with bologna
vale y chulletón, because you imagine every day eating macaroni chulletón. Today,
well, macaro, not today will carbonate and I heard the grill. And
then today, yes, there came a time when you are packed and with
the radio music, especially, but it also happens with the radio spoken,
that is, in a station that I don' t want to say either,
because because if I was a listener and so much to hear it in
a job that I spent so many years, so many years listening to the
same or the same channel many times the same guests, the same songs every
day, there comes a time that good that in fact I haven' t
listened again, that is, I listen to programs loose from that station and
others, but I can' t stand anymore. The mission continues because of
that because it is very predictable. And I think there' ll be people
who love him, I mean, listen, I know that when he sounds,
I have to want to. I don' t know what when maybe
I' m out of work, he hears perfect, but routine, that
' s what we' re tired of. And the good stuff about the
podcast. I think a little bit saved, of course they all have their
fixed structure and such, but there is always a part, a little surprise.
No, for example, intro says this ten minutes or so, because
I think that, for example, it will be a little more than ten
minutes. No. I think that likes it, it' s not that
it' s a little different. It' s also good and the radio
I think should, within its limitations, also take note of that, to
get a little out of the room, not always do the same and in
every season try to risk a little, to innovate, to make programs and
say listen because it hasn' t worked. Come on, we don'
t do this program again. But to do that happens to them as persible
to say in the summers they experience exactly the fellows. That' s for
me the podcast you got a little bit like the radio summer scholarship depots.
It' s that headline is good. I was just telling my daughter yesterday
because I don' t remember what it was. Because in the morning,
which is five minutes what it takes to take to take them to school and
as in the car, apart from that they are no longer there, they
are not very listeners of podcast, although they are creators of podcast, but
they are not very listeners. But of course, in the morning we always
hear the same chain and are always good, specifically special Evasorian bodies. And
I don' t remember. Oh, yeah,' cause they recorded a
live episode or something and they pulled a little piece. I mean, look,
you see, this is usually not the usual thing. They' re
going to do a live show and this goes off the norm. And when
they do that, if it' s something very special because there' s
going to be people in a theater, that' s it. They can
only do it for the best in summer or they record it and then they
broadcast it in summer and she asks me, but why in summer. I
mean, because it takes the summer vacation clear what the headlines are out and
there are the alternates, the interns, the engravings, that' s the
archives, the best thing that some programs do and then many times you discover
that people really are what they would like and what would attract them most from
the radio, because I think that many times too, apart from the repetition
and formulas, which is logical, that they repeat, there is also a
lack of connection with the themes, because you have said it. Your daughters
are podcasters, but they don' t listen to other podcasts or they don
' t listen to radio. They don' t listen because they don'
t listen to my podcasts, but maybe they listen to others and they might
find it hard to find the best thing they can find out about the topics
they' re interested in and that they' re dealing with. Maybe they
listen to others from me who know about school radio, I don' t
know if it' s the case or children' s or fictional podcasts or
whatever, but they find that on the radio. Maybe it' s a
little harder and especially when you go down the ages because they don' t
feel for them. Perhaps, for example, in this case of special bodies.
It' s funny because what they hear every morning and well, Evasoriano,
they' ve also seen it on TV but it' s not a
program aimed at them, far from it. But with podcasts it has happened
to me that I remember a case that works unites, for example with the
divers, which was a chapter like that for i e, a podcast with
ten or twelve chapters focused on the children' s audience with musics and I
don' t know what and that chapter and there they have heard it repeatedly.
Of course, because there she found the workshop was her target, that
is, they in the target. It won' t be long, eh
look at the children' s podcasting, even though it' s tried,
but it doesn' t finish knowing. I understand that, logically, children
and young people, young people perhaps a little less, but children are not
thinking about listening to podcasts. But I think when he explodes young he is,
too. Now what happens is that it' s a question of what
you' ve said about feeling like the typical meme that' s sitting next
to a cold drawer there and saying this is a podcast that you feel like
integrated the conversation, that you know you' re out. It works at
all ages, but of course, they have to have content appropriate to each
age bracket and it is true that it has been tried several times. There
are apps, there are devices. There' s one thing I' ve
loved that they' re devices that you put like some kind of people'
s cards. If I have it and I telecast a bank, there are
some who go with a FC, with dolls and they go putting podcast that
you know it seems a wonder, because exactly they are really recorded stories.
Maybe they' re like the dolls' records, those that were before that
they had like a box that I remember disassembly my sister' s wrists to
see what it was like and if you could change the disc and put something
else and change the records from one doll to another and so on or record
the ones that you gave her to squeeze and record and reproduce your voice,
because that kind of thing applied to the podcast and put very easy for children.
I mean it makes them future podcast listeners and maybe they don' t
end up working, although there' s more and more school radio and I
' m also a little I don' t know much, but that'
s a little bit. I' m informing myself about that competition and summons
theme and so on. I think this takes time, that is to say,
to train to mean, for the children to listen to podcast. Parents
have to listen to podcast, they have to get into their habits, they
have to have their little puppies. They' re not suaus headphones, their
I don' t know if they have hypozper their cell phone, their whatever,
where they reproduce it and that it' s personal, that they can
choose their things with a certain criterion, with control, advice or whatever.
But then too, little by little it will form that clearly then they will
already want to do or listen to other things by their own judgment and that
will then form more listeners. And in many countries above all, they are
very much taken into account. I really liked the Mexican radio- education thing.
To begin with, they have a state radio station and a radio-
education network and Mogollón of local radio stations with contents for children, not only
educational, but also leisure, entertainment, chat, debates or so. And
all that makes exactly clear sports, kids' sports and all that makes future
radio listeners more critical, probably also with what they hear, and future podcasters.
Now, with the help of a year ago, a couple of years
in many schools has been implemented school radios that are still podcast studios because they
do not broadcast in wave. And I think there has been a lot of
encouragement for teachers themselves. I was giving a workshop and the school teachers themselves
were looking forward to putting the students And I, when I go that I
have already done a couple of cultural weeks in my daughters' school, of
course I already know their own peers, because besides, as the four,
the four, how they say the four letters of the four second and third
grades have passed. Of course it is already two years in a row that
I have gone with the podcasts already know me and that of the podcasts and
the parents also that Jorge of the few has re- recorded and that year
also have gone the grandparents, with which I am already putting families. So
it goes viral exactly, you start creating that community around the podcast, logically
by proximity, because it' s your family, it' s your son,
your total grandson. But then you start listening to the partners. The
comrades will pass it on to others. That' s what you' re
creating future listeners for, and I really like what you' ve said,
we' re actually always doing school radio, but it' s not really
school radio because, because it' s so complicated, sometimes it' s
about licenses and so on, really what it is is is school podcast.
But, well, I think it' s okay to see so they understand,
because we' re not going to have a radio that' s not
radio, it' s podcast. Well, call the school radio and it
' s distributed through podcast. And so, a two by one, yes,
yes, and apart from me, in the course itself I told him
as soon as I started. I mean, I' ve been hired to
do a radio workshop, but you know you' re never going to make
radio because it' s never going to be broadcast. You don' t
have an antenna, you don' t have a license. You' re
going to podcast. And already many of them said that it' s the
podcast thing and there was already to go, of course they will see that
it looked like close family, but different a little bit. Well, now
we see this as something we have already achieved. But 20 years ago,
I' m going to the small block. Yes, yes, a little,
a little, because I have it divided into various blocks present, that
is, it has passed, present and future. And of course we now
have it as normal. We don' t have to explain what a podcast
is anymore. Almost everyone. There are people who do, but well,
twenty years ago, that is, when you met the first in the first
cano, it would be the second creator, because you were the first.
When you met that second creator, that little community, that protocommunity, what
it was like to meet other podcast creators. Sure, I did that on
my platform. I can' t imagine it was a word. I'
ve commented on it once because it was really a mix of two feelings.
On the one hand, the summer before I came here, candelera de cambios
And so, so, I was in Madrid picking up Y such and good
because listening I am recording recording that guy. Before I didn' t want
to record because I didn' t like how it sounded that the first podcast
would have been, it could have been in August of September, but I
didn' t like it like I was staying. I didn' t look
like on the radio, but what I was looking for, I was looking
for fly. But why there' s nothing in Spanish. I mean,
first of all, this looks great. This is like making radio over the
Internet and getting people to get there and listen to it when they want radio
on the Internet, like streaming, but deferred, so turn it around as
you want. But it was likeà la carte radio over the Internet and
where they are, because I' m not looking well for radio directories such
in Spanish, or anything. There wasn' t and that started me with
the first one. There was still no such thing in September and when it
was published and in the days I found Jaime Batiz in Mexico, the shortest
podcast in history and I said finally, there is someone at last. But
of course it was called the shortest podcast in history and in the first chapter
it said what the idea was like. In the second how to do it
in the third, such in the fourth as disto of duration, but of
episode, which made four episodes and ended. Of course he promised it was
the second podcast of the story and almost the first one, because it was
for a few days and the shortest one of the story and he fulfilled and
then he took out another one that was called let' s talk a little
bit, I already lost track because of course what you say, he already
began to see more. But above all, how I knew it was the
question, because they told me, because they told me that they had heard
mine and that' s why I was also excited to say it. Eh,
then already this are encouraged and today I said I always told them listen,
for how well, because also, out of pure selfishness, so I
also have to listen to another podcast and also to be able to give feedback
and say hear, for he told me how it seems to you because the
first batch was not of what I expected. I say this you' ll
see. The radio announcers, they' re going to radio, they'
re going to come in here on a roll for him, not on a
radio, they didn' t arouse any interest, let' s say.
It was the people who had things to tell, because in the beginning and
that we have already commented it also in some places, said recently also the
director of Catalonia Radio in Granogers, that at the beginning of the radios did
not see it as an ally, like a new channel, they had it
as a competition of radio poorly done by lover has cost a lot, but
then it is true that they, for example Catalonia Radio, realized very quickly
of hearing. This is really it. This is another way to reach many
people, for example in content in Catalan, who live in Catalans, will
live all over the world, but the signal will not reach through the Internet.
You always have to select criteria, costs. This is another way,
another distribution platform. And that also happened with the Spanish podcast, which really
started later on to that capillarity. It was through the listeners, the comments,
and there was a time when the comments communicating when, as I started
with the blog, because it had neither its own domain nor anything, the
comments were becoming a kind of directory. I made podcast today. Oh,
I' ve pimped. Well, look, I got another one and I
' ve got a little bit of it picking up. Then we did a
wiki and then he started to see something where he could, especially at the
beginning it was what you said where I found other podcasts in Spanish of the
theme whatever, because to me people who said look, I am not interested
in technology, but as it is in Spanish, because I hear it,
not to learn languages that they told me. It happened to me, too.
Now not because already among the people who recommend me, but I remember
years ago that in summer the podcast broadcast stopped, in summer that I do.
Well, I' m going to look for something that you find me
and in your time it happened to me especially the first very first summers and
I' m talking to you about the two thousand nine, two thousand ten,
that I was already left with no podcast, despite having more or less
chips to the whole post- carfer world, because man, maybe, some
you liked more, others less, even those you didn' t like in
summer, because you used those times and listened to it. But in two
thousand four, two thousand five, I mean, even if it wasn'
t summer, I had no podcasts to consume, you' d have to
follow the radio. In the two thousand four, I tell you, we
started in the autumn, as we say here, in the area we started
to produce such. But of course, the distribution was complex, especially the
blogs that helped in the dissemination. It was like the memest of both arms.
So they come out of blogs and podcasts and not listeners because blogs,
the technology was actually very much based on part of blogs, without getting technical,
and then they were the first ones to start spreading and creating with more
or less success, because of course there were many bloggers that it' s
true and some so well known in some sites that said good. I,
as a blogger and I have no idea how many thousand followers or reader what
it was called at that time and then they won and you said for God,
but they were not in their language, in their mediums, they left
it, they parked it and then it' s the same thing that happens
now with the instagrams. Or you Stocker that not everyone has to doubt everything
and nothing happens, but what did a lot was blogrolls. Then they became
pot rolls that now recently read that Transistor was going to put it as one
of the great novelties and says Mira forgives Transistor be. The idea is good.
Of course, the idea is good podcasting two zero to the top and
show up in the player all great. But that already in two thousand four
was invented and it was also, I remember that the change of blog rodeo
good. This will already have to put blogs and podcast and in the end
it was a pot roll, because that' s all I' m putting
in. Yeah. They are almost podcasts for that, to encourage distribution and
dynamization of content, but I think many were not very good. But what
blogs were mouthing was what was pointing almost to a ot of silver. Yes,
yes, yes, two thousand yes, two thousand four, yes,
yes. They were there, they were going up then maybe to two thousand
ten. That' s when he hit the firecracker, which is what we
have now experienced, in the two thousand twenty as podcast, but Carlos blogs,
the first wave and that sharing that there were those powerful, those clouds
of Pike. Having feedban er also did a lot in spreading all this notice
that blogs have abandoned and that is whether blogs are a little bit of a
downside, but above all that they have abandoned that, that community, those
dates, and that has only been relegated to podcasts. There are very few,
well, some there are, but because social networks, of course we
were seeing it. The social networks were becoming the focus of attention of all
the traffic and a blog that had to be easy, that is to say
imagine before the before two thousand, because to make web page or yes,
that it was an adventure, but as I recurorón to me I liked and
such because I did not see it. Such, but when you tried to
say it to someone the closest it seemed to you was to put a comment
somewhere. But to create a web not the pH penuque that I don'
t know if people remember jum Laff that I wasn' t able to look
bad group that is there. Yes, I said ks that then he turned
out that there was something else that was called WordPress, which was much easier
than group. It took me years to figure it out, too. Look
then lost twenty years, good to make for twenty- one already this clear
year, in fact, in the EVE I don' t know how many
was Matt not called because he was there of reeds. There with the people
of the I recognize a little in that forgiveness, I am of drupal,
I of WordPress. Not that' s too commercial, too much stem,
it' s more Indian and then you tell yourself. This is wonderful.
Wordpros. It' s a wonder because it puts everything is super easy.
Blog estal such not what we were going to. All that technology made it
a little more difficult and the podcast, as you had it, is a
little more difficult because apart you had to have the sound as well. There
were people who were pulling him back. But the dynamization and the awareness,
it has to be said publicly thanks to blogs, certainly it is. And
what there was community, what I had actually gone for on social media.
Of course, the blogs were finding that clearly what I publish here they put
it on social networks and all the comments go there and then Facebook orcute,
people remember that and in my blog then or nobody comments, because what happened
also and the video. The first podcasts had video, but of course,
you have to save as emp four, that if codex, that if you
download that if that two thousand five comes to YouTube and you upload it for
free and boom and that' s it and you share a UVRL and everyone
sees it, then here I am going to complicate myself of the whole mess
of podcasts and of such and with the podcasts that has happened and what is
happening also and that is inevitable because it is logical, because I put it
in Spotify, only in Spotify is it neither a feed nor anything. And
I give to people in the url and it' s already before and that
' s maybe to keep past several highs, but going back. That'
s it, that dynamic has always attended among social networks and hurt blogs and
it can also harm us if we don' t take into account some features
that have podcast. Class is that social networks swallowed everyone, that is,
blogs stayed at the end as a web page, that even the web pages
themselves, if it wasn' t for e- commerce. Sure, yeah,
yeah, they' d be right now. Everything would be Amazony and
exact Amazon platforms and social networks and man, either for streaming platforms or something.
But a personal blog of someone, because in the end what happens to
us, someone who really loves to write or loves to record and forms their
own little corner. But a company that' s going to have, so
it' s going to have a website of its own to sell. They
already have him on Amazon to go up. Videos is already YouTube to upload.
In the end, they do not bother to create their own ecosystem with
the economic cost. Okay. Anyway, I always say the same thing,
that is, the last one in the band line that probably sounds to you
on record. He was always on record label Aslanders what he started to do
when they were able to record his album in his studios and get to the
record label with his album under his arm. And say it hey I put
the last one in the row but I don' t know the details very
well, but apply it to anyone hello I have the record. I'
m a man if you give it to me. Yeah, if this sells
itself to great. I don' t have ah well, it' s
okay. I took him to another model was not us producing you the album.
Gives you a look, we' ll give you good money. You
sign this that this is one against. Your standard to give up the rights
for life you and me and your children. But this doesn' t take.
And but we took out your record, but it wasn' t yours.
At the end of the album it was his, because it applies are
podcasts. That brings him a little more to the present. I' m
sure you don' t notice I' m getting older. To me in
front of the Swiss and the switz happened exactly. That' s just that
his rights ended up in the hands of one of a guy' s guys.
I think they have nothing to do with someone who bought them as someone
who buys another product to speculate and you are unable to run or play or
play your songs in concerts and you have to add the era. If I
' m not mistaken. It' s not a very good example, because
it' s the same thing. It' s a turn of the nut
and that' s why it seems to me also very interesting to me personally,
if among us musically I was not interested anything, but I am very
interested in all the management that has done to re- record your own catalog
to have control and then it will be able not to put you a hack
even to Spotify. I don' t know the story, but I saw
it as referring to one is not that it' s very good the investigation
that Spotify left because I didn' t want no and in the end it
had to come back well, because they' ve come up with an agreement.
But he said no no to my producer don' t end well,
I record it with Spotify again and I don' t take it. Okay,
I' m out. Then we' ll see if I come back.
That' s planetarle, but have control, because the key is to
have control of your product. And what we forget is that the platforms aren
' t ours, the accounts, they' re not ours, our Twitter
accounts. I put, I give myself an example that I know is a
little ugly, but I can' t think of a closer one. Communicating
arroba, communicating on Twitter, I can' t use it because I lost
the domain. So, every time I try, he wants to send me
an email, communicating podcast com that I don' t know or who has
it, then there he is if he has five hundred followers, saying if
it isn' t for the numbers, if that' s not why it
' s more illusion than it is, because communicating was like he was then.
Now I' ve searched by communicating podcast. I' m just a
follower of my own podcast, nothing more, but of course I don'
t use it anymore because I' ve already lost why, because I was
left out of control, because it wasn' t measured, however, from
the blog or other type of content or from the podcast itself, as is
yours, because you can take it wherever you want, if you depend on
yourself, if you host it and distribute it multiplatform with your feed and such
and you clearly decide that it is a little bit more complicated, but neither
to go crazy and you have Spreaker and Box, you have all the usual
platforms to host it and besides, you can also have it on platforms.
But if one day you' re not interested or you don' t want
to have it on Apple Podcast. Whatever it is, you change from husting
you don' t say anything to the blocked game or I take it to
Bumbler and I do it private, either by subscription or whatever you want,
because it' s yours to the eye or whatever you want, but keep
in mind that that' s the grace. Which differentiates the podcast from everything
else than the object itself. Audio does not depend on the platform, as
it happens to the video or as it happens with social networks. I know
it is. What doesn' t listen to us I' ll say clearly,
we' ll see now good. When we get to the present of
the future, we' ll see that I' m still good. They
' re no longer two thousand four, no, but two thousand five,
two thousand six you were one of the creators of Podcastellano. I don'
t know if you were also of the PODCAST association, yes, I mean,
in the end we were as few as we were, but we were
in all the sauces, we were like parsley. I like to say because,
because not for the sake of protagonism and such that in fact, the
first cities. No, not because I would have made clear a meeting point
first and above all to share sorrows and joys and give you a hand.
No, what happens is that also that because it was so pro bono and
so, because that is why the first association did not make much progress,
such with all the merits and respect to the I think I was President in
the first and clear day- to- day work and so on, because
we needed to treat it a little bit better structure. That' s why
it was good for the association to then make a new one to two clear
zero point, because well, if you don' t stop them for the
notary and the permits and so on you went in the papers. They were
passing Barcelona, ceptinified. We' re still clear about that kind of thing
because it happened, because we were very distributed, but what united us was
a common hobby and with Post Castellano what happened also makes me angry not to
remember names and such, but I' m a little so we could make
a steak here. Such, but now it doesn' t make you podcast.
Scripts tor and pod Castellano com were first born as wiki. I would
say wiki because the person who generously gave us the accommodation and so on for
Wiki came up with red, such with the symbol of the RCS and said
ah there it is for you. Sure and in a few days we already
had, as it was super easy to do in obstacles, you edited,
you were adding Mira podcast in the CPM next link. Well, we'
ll have to make a guide, no, because how to make a podcast,
come on, come on, so come on who makes it, so
look. I have promulgated this on the blog Pong, as copying pasting was
evolving and clear with pod Castellano what happened that it wasn' t me alone,
that we were several, but what I did was give up the accommodation
I had and so on and the drupal that was group like no at that
time ada come for news. What I wanted was also not only to keep
the technical and with the geek to understand them, but to do a little
proselytism of hearing Look that they are already. I don' t know how
many in America there are already a thousand I don' t know what people
pay to advertise on a podcast. How about and to see podcastellano intended to
do that more. That one, because that being a group, a portal
that was that of the dove, came out the word of the time,
a portal where one part and we made ourselves to a bar to link all
the places that there was wiki, drupal and so on. And then the
directory, especially the group key, was the directory that recovered out there had
been a public dialogue in a pdf, a free comonso something. One of
the modules that had the best drupal was one that was called book, which
was to make a book and what it basically did was format you all the
contents that you told it to then save as EPUF. Well, that'
s what they got back up there, because they lost the contents and so
on, but what I was going to do right away, the first j
pots what they did was that, that is to say, okay, somebody
we met phenomenal, we talked and so on, and now that we arrived
and everyone grabbed it on their own, no, we don' t have
to make meeting points, where to join the Spanish pod community, but then,
right away there was a spin off that was Pod Catalá, because there
was also movement in Barcelona, in Catalan and then, shortly after Podgalego,
because we also saw that the pharangulos forgiveness began. If I do not say
it correctly, it always seems to me a very nice name, because the
podcast was local, that is, meeting points, and that also a little
bit. I think he' s lost his sight. It' s because
also the platforms what they do is atomize all that and they put it on
one side so easy that we don' t need to talk to each other
to help us by clear points. We are talking about a time when there
were neither platforms, nor Evox, nor Spotify, nor that the fitcs had
to be created, but by hand, almost by hand, and where lodging
is that many times they did not listen to it. No, it wasn
' t clear and there were no apps. I was power or power or
I don' t know how it seals to create, but for iTunes on
the four or nine, if I' m not mistaken from two or two
thousand eight. Oh, no, of course, I don' t know
if I' m talking about when he was on his cell phones. No,
no, no, no. Here I' m saying on the computer
to download all that stuff into your hippo. Or what plugged him in is
that people thought that the itun was just for hypotter, that you could use
it on Windows, without TV or mag or anything, and that all will
download you to listen offline the m p three. Yeah, yeah, I
mean, it wasn' t that simple. We lived at that time glued
to computers because of course, the phones were for calling and the laptops lasted
the battery, because if memories don' t know an hour and an hour
or an hour and a half one, a little powerful two or they were
a mammoth I had a pack. That was what we were going for was
a defensive harp, all wired. It' s clear, we' re
talking. It gives us for a podcast of technology card hears for yes,
yes, yes I one of retro technology that is, this theology. I
have to stick in the cards themselves, like the VISE to be credit.
Also or more people were making me, I think it was called the format
they had, as well as a PC. It' s kind of an
express in the good ones that was and in the slowest speed, because above
in the villages, around here I don' t tell you anything to travel.
I mean, it was complicated Madrid, because I remember when I came
in a little later. I went into two thousand seven in Europe and we
installed those cards so that the reactors would go around, but to send us
the chronicle, the news, not teletype, and they were connections that said
gta do less to return to the office. Well, that' s what
we can offer you. What has always been said that taxis were faster,
that network connections in cities and when they had to pr en pendremos things well
will come good. On hard drives, it is true, on hard disks,
that singles went with hard disks, with some hard tubes, that there
they put the pots, the photographs themselves and there are printed and they sent
uncle to Barcelona, at three in the morning, Barcelona, it is motorcycle
to get to the photo. We' re talking in a good time of
mine, so we' ve come very much to talk about but we'
ve lost it. That. We have gained in ease, in technology,
in all that, but what we have lost are the meeting points, in
independence, that we must not forget it in a certain way and the communities
that are formed not only around a podcast, but around an idea about doing
pompousness, to spread it. That is what I very much like about the
Community, which I have on the other side of the Community microphone, for
example, as a Community pontnit. For example, I go to Galicia in
a week, something that is forming there. I read Barcelona in desire condesune
that on the 28th of June I forgive. There' s a spotnights,
a Pastera agenda, I think. Yeah, yeah, but it' s
changed your location to update that it' s there. I have to record
next week to announce this, because it' s good. We already let
it fall here, that the coastal agenda is there that, by the way,
Jorge never says it, that always says the agenda of Ice Cream,
but he is also authorized to publish. Yeah, yeah, it changes I
' m canning the podcasteral agenda here I make the point from affection. It
' s not from José Antonio Gelado, it' s from podcasting, it
' s from everyone who wants and hears that I hear about many events that
I want to be there in the cotarra And I also want to add,
because nothing aja. Gelado arroba y heil and send an e- mail and
we add it. No. Yeah, yeah, yeah, actually, it
' s happened to me or it' s told me to register. Yeah,
tell ice cream to say hello to Javi for how ice your move is.
Tell Gelado to point out my events. Yeah, yeah, let'
s talk. There' s another point, I' ve already talked to
him. Very interesting about Chigre' s moves. If I' m not
mistaken, super interesting, because what you' re going to do is good.
In fact, he' s already doing it, it' s going
local is like mobile local chigre pod Knights in Chicres, from an area,
then Asturias, then I' ll get you. There' s one over
there who' s in a high place, a stop, an impressive place,
crawling with chigre. I' m gonna go to October. I think
it' s going to be August, but in the end, well.
But I like it very much because it has united the idea of creating podcast
there with its own podcast, which is precisely to empower the people of Asturias,
that is, what it is doing. He' s back to those
origins. It' s a bit of what we were talking about here,
bringing him closer to the local, the one that' s close to him,
and that' s totally portable, because he with his rodecaste with a
couple of bugs, he rides him in a chigre, he rides him in
a bar, and people find out a neighbor who has a business or I
don' t know what there will be, which is an idea. I
hope they do it in more places, because yes, yes, yes,
come on. It' s ready, like I put it, like other
events that go, but in that case let' s say it' s
that podcast comes to uncle I know that the people that are there in the
bar will be people going. But to the people who say and this is
that, as if it were a performance or it were such and they see
a more live podcast, it' s going to reach the people who are
not involved in the story. Not that, moreover, has the common point
that as it deals with topics of topic, because in pot niit the bad
or the good is something that depends how you catch it, is that you
do not know the podcast that you will find and you may like it or
if you know, but well, you may like it better or you may
like it less. Depends on the month. Not every podcast is different,
but here, as it is always, the same podcast. In the end
it is very attractive, because people, that is, it is a niche
podcast that is doing podcasts in its different locations, but all around the niche
of Asturias. It is now that the idea and crowdfunding, which was a
success, i e, it has. Actually, that' s a very
good idea. Well in the end we owed it again in two thousand is
that recently I pointed out that recently Daniana gay rescued some recordings of the j
for two thousand six. Yes, or that it was you telling me those
for me were in two thousand six and Barcelona, in Barcelona, I don
' t know how to say without taking away any merit from any previous or
subsequent ones, but it was like the first more among I open massive professional
quotation marks, well, massive, clear and more. Yes, yes,
yes, also and of repercussion in the media, because several factors came together,
because I was mainly also because there was Daniel Alagai and Ana also,
who was also there put in the organization, but because they already had their
contacts with Barcelona, with the City Council, they moved it, they knew
very well to move looking for a place of one I do not remember very
well exactly, but it was a cultural center, in a cultural center.
But above all I was impressed with what gets excited, because I was excited
when I saw myself in the posters, these signs, these that make you
that concert of I don' t know who. Such to see days of
podcasting cultural center, such to see it in the programming of the cultural activities
of the City of Barcelona, with all the things that they did in two
thousand six, that was and clear and there I was gave all the great
means. It came out in many places, that is, it had a
lot of repercussion and then the content Dani, that is, the talks,
which were very funny. But of course it was, if I am not
wrong to promote podcast or publipodcata, we were talking about the advantages, because
it was also another crazy idea that we had too soon for their time,
how to advertise you on podcast. So this is how it is from now
on, well, we' re already thinking. That' s precisely what
I have pointed out in the script that I sound like, because there wasn
' t even podcast. Now, well, we' re having a hard
time finding advertisers. But if you think about it well, if you do
a yes, if now, as you say an average, the rates you
promote, you put an email. This is what you commented on in an
episode recently. Please put in the contagion mail. No, I don'
t order the mail anymore, I ask for some form of contact somewhere.
It' s just not the fifed. I want you to research and sponsor
look. We talked about x mark. Now that I sponsor myself, but
how will I sponsor you if I don' t metter? Here' s
my twitter and then you get there. He doesn' t admit sending messages,
and so does that one. Or they have the messages, not only
if you follow me or you write to him and he doesn' t even
read it, that is, put some way that if you want someone to
worry, worry totally you really want to monetize something, you have to be
a project I' m not going to say with thousands of listens, but
a project that, at least it' s viable to contact what prices,
how much it goes to things that I don' t know recently when you
wrote to me hear more or less how many downloads you have brother or less,
how it moves clearly to have that prepared, because if you want to
they' re going to ask you. But I would even say that even
if you don' t want advertisers, even if you don' t want
advertisers themselves, but you wouldn' t be interested to know what your listeners
opilate, you wouldn' t like to be offered topics or a guest or
say hey, because I am an editorial that pulls out a fishing book,
you have a podcast, you wouldn' t like to be contacted by so
many emails. I don' t think we get as many emails from podcasts
as that' s why you put in a form of contacts if you have
a podcast. It' s my advice that it' s something so simple
that we' re blinded by social networks in the end. Don' t
follow me on Instagram, on tiktok, not that people want to contact you
not through the social network, than the social network in the morning. This
was commented by the Lucus now that they had heard the same social network.
Tomorrow he changes the algorithm, tomorrow he changed his name and they load it.
I' m the best example I can put on Twitter for everything that
' s been changing and everything that' s been going on. So,
don' t depend on it and look, we' re going back a
little bit to the past at that time. I don' t know if
I' d be, but, well, everyone we were Internet users has
Messenger where Mesenge is now. Yeah, actually, I bought the first one,
Black Berry, which I have, for example. By the way,
there I have all the phones. There' s an archaeology, my mother.
Now I have one pal one, bread hair, three, I have
one afire and I have the blackber, the pearl and the other. I
don' t know where he is. The first one I had, not
because I bought it for two reasons. First, for having Internet connection on
any site flat rate, for I don' t know how much it was
with wedding phone or whether there' s tel or not, I well,
I don' t know who it was red. Let' s go to
the one of the two that had even limited Internet flat raffle and especially because
you had month in day that you could chat with people anywhere from mobile.
That changed everything for me. And now, because she taught me she'
s left, because that' s because it doesn' t even ring a
bell anymore, but we have Whatsapp. I think that the Whatsapp was the
one that was actually replaced for good before I think that Messen was already Whatsapp,
didn' t take long or there' s a jump, uh,
I don' t know what to say, because it was there. That
' s a lot of people we' re trying. Sure and well,
I also don' t say what comes or whats, but it would be
from Messenger to Black Berry, because it was also a black Berry and d
as black Berry was, yes, serve Berry E who became. So I
was a pilot there of numbers became but the ones that came I said quotas
or it didn' t sound so weird to you either. No, but
the mesenier simplified because it was the e- mail. And then that'
s what you got. He' s right that u cool as a time
until it wasn' t that simple, it wasn' t that simple.
Google tried and could have been much more if they had developed it. But
of course, when whatsapp came later, it was so simple, that it
was everything. Now that you didn' t believe it on the spot and
started SKYPE. We forgot sky is true. We forgot SKYT as a chat
tool. But above all, the podcasters discovered that you could record with people
who were not physically and that it wasn' t on the phone and sometimes
it sounded good yes, yes, totally look at yourself. We' re
reviewing not that I had it casting special archaeology you pruned the technological chronology,
because catera yes yes these challenges that commented on the monetization of advertising and that,
that is, when you uploaded podcasts to yours. I don' t
know if I filed or blip Tv at that time or because of course there
wasn' t Evox, there wasn' t a podcast hosting like we have
now like but what it was like to upload a clear episode, I don
' t know what it would take you very well, very fast, very
easy. I mean, you were doing the program on Friday, so I
always took a lot of time to prepare for it or it was an hour
of program with five sections as well. I was looking for music interviewed.
People out good. Anyway, it was a mess, but I already had
everything you recorded, you rode it such I would normally give it on Saturday
afternoon to go up and Sunday morning. I was up all right. There
were times when I didn' t give you a mistake. You were back
again. I mean it was an impossible mission, but it was worth it
where you uploaded it to your own host ting, being first to my own
husting, where I had the rest of the blogs that they told me to
hear you' re eating jas bandwidth. You don' t know in the
audiences I had, because I never cared much about it, but a time
that was enough because of course everyone was going to listen to it and besides,
it was also downloaded because of course it was listening to us. Well,
it was a shock. After all, first of all that and the
space, that is, the bandwidth and the space that was leaving, because
I have to look for it was good, because GeoCities that provided free hosting
of pages of how much I saw in MMP three these illegal content. But
it' s mine if the music is that you say it like it'
s mp three illegal tripod in triple. I' ve also been staying a
long time. Then there were some people staying in Megabload and we said no.
Not there, not anymore, because he won' t let you tie
him up. Of course, you weren' t allowed to launch it from
the RSS. That was going back, but everyone was staying where they could
get blip TV, and that revolutionized everything, because blit says. But if
it' s video it wasn' t like some kind of Vimeo more than
YouTube. Indeed, but it allowed you to host audio for free, there
was a very affordable plan. I remember it wasn' t very complicated and
that was the best until it ended. And then, for the history,
I started to see that in archive, in ARCHIPRG you were admitted MMP three
and also you were given several formats. But I had another one. You
lose it, which is that I did format at sixty- four ks and
at one hundred and twenty- eight. I say not one hundred and twenty
- eight. Over there, thinking of the prize in Tonces, yes,
yes, the prize eno one hundred and twenty- eight that I' m
going to go to me. I asked for k why, because it took
me a lot less to download by model. So that' s why I
said well, you have to do the version, the low fi version not
of such jual. If it is to me I created the first podcast in
two thousand thirteen and because of a retweet of a famous one, I consumed
the entire one- year fee of atos. In two thousand thirteen I am
speaking, yes, yes, yes, and in a month the entire data
rate was consumed and wrote me about the host. Hey, that' s
clear because they had hit the play without downloading it, but from so many
plays, because the famous guy at work. I don' t know how
many a thousand celebrities I mean, people. And I consumed a data rate
at two thousand six, two thousand seven, I didn' t imagine two
thousand four. Yes, yes, it was the same, but fewer options,
less space and more difficult in our aference. Less accommodation, less all
this, but there' s an exception. There is something I do want
to remember in the podcast story that we often forget. Mr Jack Dors and
Bice Ston, before making Twitter, made one for me, one of the
best hosting and distribution services of podcasts in history, which almost nobody knows is
called hatred or deo, which looked like a blender, cookies and hate audio
and besides, it' s a very cool symbol, a star and such
if you do see that if you tell yourself, because you told it recently
I don' t know where it was a wonder, I had everything,
I even allowed your listeners to give it a button and they recorded an answer
and it came to you in audio and you could only download it from the
next one. The bomb had everything perfect. What happened they did it in
so if Twitter went to sleep seven this two thousand six, they did it
too soon and then they couldn' t sell it. They did not have
the expectations, because they in the United States is another world that there too
it is true that the podcast market also advanced faster commercially. In the audience,
in creation we have nothing to envy, but yes in marketing and they
saw that not. That' s not so And yet, the fool is
that I' ve said it for them, this we have for how we
like each other and that it' s funny about the Twitter that they took
away the etal for that month is we have i of such, because this
makes us funny and this really cool and listen you we' re going to
call you Twitter and if we put it version for mobile, so that you
can also with mobile phones. They started to develop it and what happened,
because they ended up closing the best and they stayed with the internal nonsense that
they had to then, because you look at everything I suppose and I told
it a little bit in an interview in a snow bet Ston, because with
Jack I have never been able to talk and it is that I did not
believe it and to and moreover, what I really liked is to see that
he did believe boyfriend, but he said clearly that it was too soon was
they did not have the patience or the investment to be able to endure if
I had not batted it. I don' t know when it was no
with the KYNT blues pitch. It wasn' t before. I think when
they started doing experiments of the directs these spaccis do, yeah, when they
pulled in the clone of clap house with if on Twitter they said that Twit
is finally coming back as well as coming back not clear that yes, because
they' re going to that it wasn' t called Twitter. No,
no, no, no. I mean, I' d like to be
good if any listener that would leave him the comments on the show, like
the youtubers did. No, but it wasn' t called Twitter the company
and then the product was the one that ended up calling the company. But
the company was, if I' m not mistaken, it was hatred,
yes, yes, they were the creators, among many other things, because
that hate Twitter, but no and during that time it was great because they
also allowed you to link directly to the file and hosted and distribute it in
the Federss. I mean, I did the two things and the comments of
the listeners that you said what hit the cucumber. The audio mails at first,
as I didn' t know what to call them, were the audio
mails as I called, because of course it was an email that sent you
one along with audio, but it was an avenue for people to record.
Then I wanted to look for something to be given a button and recorded on
a web page and then it' s true that expensive idea then went on
other platforms that adapted it very well. Yes, yes, in the end
it has evolved. Okay. We will support to fundamental to the departure a
little to the present, because in the end we touch past present. I
don' t want to move into the future, but I do. Yeah,
and we just got off to a good start, okay, patience,
there' s no other coffee. Yeah, go on. I' m
going to use it for chapter one and two. No, but I did
want to spend some time seeing the present. Perhaps it is clear that this
is being recorded in two thousand twenty- four, but I do want to
pass to about ten twelve, fifteen years where already the podcasting began to explode,
not massively, but yes, for example, when Syrial arrived, when
already the podcast community in Spain, the j P thirteen. I remember that
I met you if you were wrong in two thousand thirteen in the Desserts in
Madrid, adried not in what you had a talk with rafa osuna and I
don' t remember who else. Yes, it' s true, yes,
and Daniel was there, too. I think he did come, too
I' ve got the pictures around here. That' s how the organization
was. Yes, I do. Besides, I keep a lot because one
of the microphones that was in that room and that table was one of me
and I said by I' m going to keep this microphone because in a
few years' time around here I can say and I have to see which
one of you was in front of that microfo said that that' s very
radio. That' s very radio. When you get lin, when you
leave you become like your mic and because it was people, I say clearly
it' s podcast. Also, yes, two thousand ten, two thousand
eleven, two thousand gifts already began the podcast day. It was a non
- massive thing, but well, it already brought together one hundred and two
hundred people, there was already a community, there were already platforms like Evox,
Spreaker, monetization, dynamic advertising. We are not in the present,
where all this has exploded and now all God can get his podcast out in
a matter of minutes. But there was already an ecosystem and Syrial arrived,
revolutionized everything and we started to have how you saw it. You already as
a podcast father, you said now this already begins to take shape. Late,
it took a little while, but at least I imagine going to that
old- timer pudcasting talk when it had only been ten years, nine,
yes, yes, I' ve already felt a little bit like saying how
fast Raferro has thrown nothing at us. Ten years. Yeah, yeah,
the old Glorias and still I know one can still do that. Yeah,
there' s one if you' ll allow me very brief substantiation in that
story we' ve made of the Ge as you can. We could call
Loja any way you can. Blab O of or such, but we can
' t forget. And you said that Evox, because Evox really changed it
all eight nine forgives Juanita, nine, I don' t remember exactly,
but nine and there yes, there, so the problems are over, because
you were already going up, distributing, promoting, it was a whole in
one and besides, visibility and everything and just mobile and so on. Of
course, I believe that precisely all this that I have spoken about is partly
thanks to you, because active. Of course it is very soon, at
once with the podcasting days, with the creation of communities with themselves, it
will be very close to the Community. Of course, I always say that
we knew him before Evox, because he went to precisely the pop to see
what the Community demanded, what content there was, how much to make the
product the most suitable to his target, which was radio and podcast. For
Evox it has always been radio and podcast, not because the audio Kiosco prection,
but by podcast platform that audio yosk nik Kiosco pón always wanted them to
put the. But to what we were going from marketing. For me there
is a stretch there that I called it in a few areas of a bit,
in fact, but hear each such I call it the crossing in the
desert, because it was now yes, six, seven eight. Is this
getting stronger? This is gaining strength and it was I who set the example
of the Linus desk of the year of the de. If you know a
little bit about what we' re giving this year, yes, this year
if it never comes, but then it really turns out that I was in
eight more places than we thought, but neither did they pet it, and
the news went out. Well, gentlemen, he' s already arrived on
the podcast. It' s already massive, not until finally, that'
s why it' s a little before and after sirial in general in the
media, it would be two thousand three, every two thousand fourteen. Over
there, that' s the big explosion. Yeah, yeah, two thousand
fourteen, yeah, that' s out there, that' s it,
that' s it, that' s it, and I admit I got
tired there. There, yes, I threw the towel a little. I
stopped so I don' t remember right now, but I think I stopped
publishing more or less irregularly, because I never got along very well with the
periodicity in the 12th because I saw that it was that I didn' t
end up working here. They didn' t end up saying, yes there
was production, yes there were independent podcasts, there was a community, there
were days, but there was no pasta. I mean, I know there
are people who can tell me umbrellas, but it' s just that you
take everything there to sell. If this is all very well. But when
I started with the podcast, I could start because I had a job that
covered me and it was beautifully paid for that came to me by the blog
that I always said and allowed myself, in free time, to do the
podcast. When I ended up in crisis in two thousand eight nine. There
was also a good screening of jobs and telework and so on, because I
had to not leave the podcast, but I did corner it for free time,
but because the first thing was the job. When the free time becomes
less friendly family or so, then the podcast becomes resentful and that is what
happened to many creators that there was as a renewal. That' s why
the old ones were some not for nothing, but because we were tired or
tired, but we had believed a little bit the witness to others that like
always this the nice thing about the j pod is that there were always people
with illusions who started to come there to the full. If they' re
calling, I can' t what it is I' m recording in few
not if you want nothing to happen. Well, we' re back on
the other side of the microphone. Com Barra. Thank you very much,
recording that that in the end, well we stayed a little bit at Syrial
' s. But well let us go to that explosion, of small explosion,
as detonation of how to say, as notice not like those that I
will say of the bells, the suns lords, no, no, no,
what is before the cameras, the four of the bells, like the
four before the room, of the oscarse until the first bell was Syrian.
But in Spain it is true that we had what you said before we had
we could compare a little with what they were apart from the commercial part,
but the part of the community is not in production. Production in Spain and
in Spanish began to be produced as if it had not produced you, to
be recorded and distributed podcast as if there was no tomorrow. But I think
it' s also always been said that it connects that back with the culture
that we had on radio. And, for example, in Mexico, I
saw it in Mexico the first producer Dixo this year, two thousand six or
two thousand five, even two thousand five, almost almost when the podcast began.
Why, because there were already radio people bouncing off or not or what
it comes to say listen to the radios. Now it' s done like
this, oh what I' m going and commercial, i e, production
advertisers with fat advertisers, because they were also very top radio people. They
were the loops, but they knew how to adapt better quickly from here in
Spain, of course because they saw it. They saw it fast because they
saw what people are doing, what are they listening to? He is listening
to the music they want no longer listen to radio and how about, therefore,
they will want or listen to other things and right away. They started
commercially and here what you said took us a long time. Here what took
us a long time is first to start on the radios that were the ones
that should have paved the way for us earlier. You have to pull a
little bit of your ears. Then they did it from the fourteenth with serial
and the agencies, the advertisers, the media and so on, because they
didn' t see if this one has a thousand listeners that I make some
podcasts and that we had. I' m telling you, I don'
t even know what that is, but then they told me that yes,
that I had enough extras, for example. Well, I' ve been
done. I say it differently. I' ve been kicked out of several
lodging hosts. Then I had to have something but they didn' t see
it enough because they didn' t see the grouping that I, for example,
Now is precisely what I do to help independent podcasters group and pack so
that agencies and advertisers say ah Well, well in total good. The last
one I' ve been doing is twenty- one million people in total reached,
not only from podcast, but I mean it' s already a volume
and above all it' s not social networks, but they' re going
to be people reached with content a do, etcetera, etcetera. Yeah,
yeah, that' s all taken a long time, and it' s
mostly because the stations took a long time to get started. But he said
it not if it was stick jobs. But I also give you the example
of music in emmp three and so on. It didn' t come from
the record labels came from technology and we all thought that Apple invented music and
distribution and so on, but before they were abstracting before, there were other
things, that what they did was what the stations weren' t doing,
that is, the records, because the stations happened a little bit. Same
thing. In Spain there is a before and after, and it has always
been said and then it is in the school of the wind rose wine,
because they were forced, because their listeners demanded a content that clearly was issued
that we all have left. Once upon a time I, in fact,
once sought a job of vigilante so that I could listen to radio at night
ta. Yeah, yeah, but of course that wasn' t human.
In the three of the four mornings if you were, because nurse nurse tasist,
police fireman doctor, that is, night jobs, but I don'
t understand at that time what audience I could have to keep issuing it.
There has to be a lot of audience to be the morning sound, because
the ones we were also are just measuring GM' s Medici companies and so
on, and it' s also like TV, that from certain hours on
they are very greedy, because if there are a hundred people and they'
re eighty listening to your show, that' s a barbarity, even if
they' re only a hundred not a hundred zero, that is, you
have eighty percent of the cake of those hours, because that I think was
a little bit of what happened to him too. I don' t know
the honors here, but I think that' s where he' s going
to say it in an interview recently with Pedrerol with the chiringuito to the little
ones is aired very late, but all those who are very footballers, are
there then is a clear, is very greedy. And on radio what happened
to them is that their own listeners and we' ve all met Plo I
called them Aplothers at the time, but you say it' s not that
I' m not Podcas I raise such, but you have a few yes,
but it' s not mine I clear how you have a podcast that
not yours to explain to me. I know it' s not her and
it' s that I upload the program of the Rose above all it was
that no and that I know if I would dare to say that it is
jta Jota the one of Radio pod Castellano. I' m not saying I
don' t know if it' s yes, yes, but that didn
' t mean to be true. But yes. And besides, a greeting
from the affection and I liked it very much because it was reflected that reality,
that is, ah not seen today on the stations for the voucher already
to earn money, popularity and such not for other listeners to say ah valo.
Thank you for bringing it up and sharing it and making that community.
And then the stations came in and then they started betting on it, too.
And that' s what allowed, thanks again for what we said.
Returning to the topic to serial that there was that boom and that many media
and many companies already said hear that this yes, that has audience, that
the podcast that they make has more audience here on the radio. So,
let' s see us too that this goes down and this looks like it
goes up. That said, yes, that' s why I don'
t know if it was mac de Granogers a few ah ago, it wasn
' t a few days from Tenerife, Lanzarote, Gorkazumeta that made it one.
That' s an obvious thing, and I was thinking about that one,
when they were gonna find each other, well, when they were gonna
supplant the radio, the podcasts. I don' t know if he said
two thousand thirty- four or something, and I believe all the respect hangs.
I think that before, because I did it by going through data and
I say it a little bit also in intuition and so on or in a
little bit throwing myself in the pool like that. But I think earlier because
the trend doesn' t seem to go down, but it follows. Nor
is it true that the podcast is growing at the same rate, but it
does not go down, it does not go down more or less, and
the radio does see that it is going down little by little but perhaps and
more thought podcasts are more focused on the audience. I' m not gonna
say juvenile, but if you' re young, be the dick and the
kinky or something. I don' t hear this kind of podcast, but
they do help me hear this podcast I can' t miss it. And
the little mouth to mouth when late I get to high school, for example,
and be much more massive. Well, I' ve got another one
that' s more massive than Jordi Wilt' s, for example, Jorda
Iwild. All young people and listen to him and in the end many see
him on YouTube, because it is a natural medium. But when he brings
a guest, a little more adult, he himself says that what he hears
most is in audio format, because the audience is the audio format. Sure,
sure, so I, in my opinion, make a point that,
unfortunately, many young people hear it because maybe they think that' s a
way to do interviews and so on. I already judge myself here, I
like it no, I like it no, but I do it as a
phenomenon and so on. But I disagree a lot that way, because they
' re interviewed. It' s like putting on a wire and saying let
go of your roll. Interviewing, it' s asking, it' s
getting this out whatever it is. I think then a little, what we
' re doing here is pulling if the guest is going to correct you or
if he' s telling you a story as if I' m telling you
no, I' m that the year was affected a lot in his person,
in his own podcast, that doesn' t interest anything, that is
to say I' m at least interested in the interviewee in an interviewer.
But, well, that' s why I' m saying that the bad
thing is that they can think and so, but good is like every model
and hey we' re also critical citizens who say hey it' s as
simple as hearing another way and other ways to do interviews. Ah but if
there are different and there are interviewees who let talk on interviewed and they don
' t talk all the time about them, because that' s also doing
podcasts. But everything' s fine. If it' s good for you
to open up, to get what we were saying and to find out that
there are people who can tell you things, for example, podcasts made by
women, by or for women. If you always listen to podcast from you,
I recognize that I have also been part of that phenomenon talking about things
about you uncle I say it without any acrimoniousness or such I simply say things
that do not come to you until you find someone who tells you. Either
by who' s telling you or by the issues he' s dealing with.
And it' s drone with what we said before the kids, because
there you say to this. Yeah, I' m interested, because he
' s talking about things that I can understand, and besides, maybe I
' d like to talk about. And, therefore, if you feel reflected,
you probably want to do a podcast too or want to get into it.
That' s why it' s super important and that' s why
it' s branded. I believe that the serial as a point and apart
from the new wave and then the serial in quotation marks, came a little
to Spain with a podcast and its great premiere. I don' t know
if you had you went to the podium presentation. They didn' t invite
me, no, don' t go, not good to me they invited
me. On bounce, I say, Without I mean, you won'
t get the invitation, but it caught my attention because I said now yes,
now yes, because it wasn' t just any podcast, it was
the group Prisa and it was very powerful and besides, it was a great
premiere with theater, with room, with the sixths, the antifans, the
antifaces. I threw it at him, and if I threw it at him,
just at me. That' s what I' d like to keep.
But as part of the story, more than the fact that if you
go, you won' t be afraid. I' m not going that
way. I' m going for the part about that, that it was
a very important moment, because what several is for that, so that those
who weren' t involved in this come to make a series that can only
be heard in audio and not broadcast on radio. Then they broadcast it on
radio, but they don' t broadcast radio only for the Internet. Let
' s just say yes. That' s in its origin and its first
release and its big release is in podcast format. Yeah, yeah. In
addition, it marked very well the line that is also to say that not
all podcasts have to be like this. Not all narrative podcasts have to be
like this. Neither hobby podcast can you really do it in other ways and
in fact, they are also being done in other ways. For example,
a secret in Brittany that goes on another line and we have Bloom on another
line, or we have simulation another line, i e each or Titania,
which are all very valid podcasts, but each I think little is seen the
idea that I want to say that not everything has to be that way.
But what it did mean is to say, if this bet on them,
that here there is future, there is business, there is such it is
announced. We can do this. See sound, for example, how good
we will do if we do something else that in the end they also threw
away on the other hand, but since they are podcasts, but it is
another way as much of monetizing as of producing as it is but it is
on Spanish radio television, because what could be done that a great medium could
sit and I think that was the big explosion and the great presentation. I,
when I went said I couldn' t believe it when we' re
in a podcast that this looks like a true movie, that' s all
purpose was made By the way, I think it also to make it look
like the premiere of a movie totally and also with actors, that the big
blackout was a bet yes, yes, yes, or the script, flawless
script. And then all the spin off that uboy from the TV show that,
in my opinion, lost the grace that it' s called. I
guess because of his stuff he turned off the big blackout and I don'
t know what he meant was he was based on such, but well,
it was for a little bit. On the other hand, in parallel,
it was not like home caming, for example, if you have seen the
series that is so, it puts podcast. Besides, I loved it,
in fact, I have some screen done, but I also like what you
do David picking up based on i Hard podcast or I don' t know
what it was about No the Wonder and Forgive me th Wonder takes there is
the second frame. Plus when the show started. Not that. That'
s the good thing and that' s what has also brought us the fact
that later there have been other initiatives and other great fictional productions. And I
don' t know everything if you' ve brought one is a clear industry,
that' s it. That' s because what we' re going
with the awards are the agenda. Well, then too, the awards,
the probes that there was a category that wasn' t radio format for distribution
over the Internet. What do you get off of a ta ta ta tatack
if not rcs podcast, that is the word you were looking for is waves
to the best podcast and then the prizes to make a prize a vertical,
which is prizes only for podcast. Of all that is what you do of
innavigating the industry and well, where we are, where I was going to
tell you that we have passed a little bit of is that this was not
present as such. But well it was necessary to differentiate between that birth of
the podcast by two thousand four so far, by two thousand. I wanted
to make a small stop in the two thousand twenty because of course, in
two thousand fourteen it was Syrian. Two thousand sixteen, yes, Odium,
two thousand twenty, the pandemic, the great explosion do not lock themselves in
at home and people, although I believe that here, in Spain had already
exploded a little bit in two thousand eighteen, two thousand nineteen, I remember
the podcast days. Actually Google came in, got to Spotify. Yeah,
yeah, yeah. The arrival of Spotify was also changed everything and the bet
of Spotify, as it no longer only for its own contents, but to
accommodate with that purchase of ancor, for hosting major podcast. I think you
' ve seen that. The world' s largest accommodation platform says accommodation.
If a couple of months ago I did an episode to a studio and they
said yes, even in already, not in accommodation, but in distribution.
I' d already outdone the podcast. Of course it was a matter of
time, but in safe accommodations, if I don' t care so easily
and what you said it' s always true that it' s easier to
fix the. We went from the big blackout to the big explosion, let
' s say the twenty, but it' s true that the eighteen and
the cynic were already cooking. It was coming on a slow fire, the
bubble was already going on, but the twenty. Thank you, thank you,
Blessed Pandemia, discovered many people who really liked to listen to podcasts and
that there were many podcasts to listen to and lots of people. In fact,
I think it has its own category are post- pandemic podcast podcasts or
pandemics, because they started there and they have followed and some of them are
there in the top positions. Not much has fallen, but I think that
stoppage in the pandemic forced many people who already had the runbom to make a
podcast for that. Now that we have free time, or do on a
clear podcast and give free rein to projects you say. This may have neither
feet nor heads, but it has no vision of being commercial or making money.
But what I' m gonna make pastries all day that I' m
sick of watching Netflix series, we' re gonna do a podcast, or
I' m gonna think about it, I' m gonna call people to
see if we do it on the recording, the importance of remote recording that
you say men and that already had, that' s it. It'
s not the same, because it will always be as it was, as
the last resort if you can' t see yourself in person what. That
' s all changed and since we didn' t have another one left,
we had to get the most out of it quality, riverside of the string
yard and all of these had to put the batteries you and others to make
this sound as good as possible and that you can record podcast and not just
podcast. Look what happens is that we live it clear that clear the remote
exactly that we were planting semillitas, we started to see green balls and that
' s when everything exploded. But there was Podcast, there was Twitch,
there was, yeah, yeah, yeah? Yeah? There was, but
we really did very well for that big thing. Not good. He'
s forgotten you. You remember something called clap souse. It happens that claw
house was the same as the peak of his life, that he was going
down. That' s a bubble, because recently I was asked and wu
you think of the bubble of the porce. Don' t have it,
or I have it for you, because if you don' t mind,
I know it or it burns in your tongue. No bubble was Claphouse.
Why, because basically it required all the attention, because it was live,
live broadcast and that was his grace. It' s also true what happened
when we started and had to go out the next day, go to school
or, to work or whatever, and I remember being in theaters until ten,
eleven, twelve at night, a thousand people there talking super interesting,
but you were the same thing with an actor, with a presenter, that
is, it was like everything, very random the people that were there,
super interesting, but that was life. It didn' t give me so
I could be every day, two hours live and I also tried good and
we rode from the first in podimo, we set up one of the first
rooms, also of what we call podimo Toks, and then there are the
Spottocks, which was another in his case. So, Tox, I know
Toks, it sounded good to us, it doesn' t sound bad,
but what I was going to keep that live for people later. But that
was why, because that took a lot of time, much more similar,
that is, it' s all digital, but it' s much more.
If looking at the radio requires you to be live, it requires you
to be connected, that if you don' t listen to it, you
miss it. And precisely what we have advanced in podcast is you can listen
to it whenever you want, wherever you want. And now you' re
forcing me back until you say no to that, no, that' s
it. That' s right. It was bubble for a number of circumstances,
not because it was either premeditated, nor is it that they took advantage
of the moment and that' s it, but the podcast one. Twenty
years Witch isn' t going to bubble me. It' s too slow
to be bur If it' s true here, it' s very likely
that ta little will fall at once. No. No, no, no,
little by little going down if it has to go down or as it
will probably continue to happen, it' s growing. Little by little?
Little by little, but it follows not the levels you said of twenty.
Besides, there' s a chart, there' s a very end.
I was going to tell you he' s already put it in some sixty
- three audio gene presentation too, if I' m not mistaken, where
it' s perfectly done with the notes lyson data. They have done it
and it looks perfectly like what we are talking about, because I think that
in the wake of the two thousand twenty, where many people began their podcasts,
of course over the months, they began to make their podcasts and little
by little to that great communities. But in the two thousand, two thousand
twenty, two thousand twenty- one, two thousand twenty- two saw what
really requires a podcast. That and the return that has that is you start
to see, you start to see something a year, a year and a
half two years if you really want to form something more or less serious and
that still doesn' t mean that more or less serious. Talk to me
about economic return. Well, from just audiences, because it takes time to
spread and the podcast is slow, you have to recognize it and I like
to go that they are large numbers. It' s not good, no,
but you can see that it' s not you and the friends you
already see that there' s someone else on the other side of the microphone
and that he listens and that he goes on and on. But what you
' ve said, that doesn' t stand alone, or you have to
feed it then when you come waiting for a quick return, like that if
you crypto coins, that if the goal to verse you' re going to
pass a podcast that is ta or the Twith, of course, and now
the podcast what happens. If this I have to do more work here.
And on the other side and a lot of people told you, I talked
to people who wanted to take them to Podimon for a moment and they were
telling me that what you' re telling me. But if I win that
with a g mention and I make a 30- second rill and here I
have to be preparing all this funnel makes up for me, I don'
t rent. I have also given up that there are many people with what
you are looking for is not economic gain, but position. And the podcast,
the two video poces in the audio, it' s not an exhibition,
it' s more an exhibition of your ideas, your values. Your
way is america, yes, yes, I liked it, I always said,
but I tell myself I can be doing podcasts and a lot of people
know me very little, but can because of the calí no one can see
that done yes as long as you don' t talk or not like it,
because that is not and that is precisely what others don' t expose.
So, that' s why it' s a combination of things they
do, that you need to bet a little bit more on you' re
also less likely to succeed to be there and so on. But I also
have an interesting fact that I have seen recently and that I find super super
good for this subject. There are four million podcasts. Three million. I
don' t know what every seven hundred zero in Spanish and how good it
is, but how many are active. Of course then, as they have
dedicated themselves to researching those who are active, it turns out that there is
a lot of rotation, because perhaps they are positive. Twenty percent of certain
categories, especially those of conversation, are easier to produce. And such a
good thing, because they were falling behind. So, if it' s
me, me, myself, all this invented already, if it' s
done everything, there' s podcast of everything, but they' re gonna
do it the way you' re gonna do it. I' m talking
about everything you' re thinking about doing a podcast. No, well,
yes, there is room, but you have to heal it, you have
to spend time with it and, above all, in the end there are
all of them. To me I have already published several things about how to
make your podcast have that t how to do what. Such is an infallible
trick, very good content, but very very good content and already there is,
that is, very good content. And then everything else, patience,
periodicity and such, but very good content. And that takes time to prepare
and for that content to arrive And patience is that it is patience that we
are going to tell ourselves truth that I will tell you that of course,
it is a thousand chapters and my audience believes that good. In yesterday'
s chapter, when you' re listening to this, I' ve given
you all the podcast data. It' s a short audience for what'
s moving around. But she' s very faithful. But it' s
also quite a fact that not a few who like to make podcasts and discover
new podcasts every week. That' s too much to look for. But
as also fidelity and terrain. But I imagine your rate of such will be
high, because people will hear it from the beginning. Finally, why because
you go looking for that shorty are garo at last good that we have not
come here to speak this podcast, but of podcasting in general, when at
last it has exploded, when we already have this good bubble, do not
forgive this explosion and then decompression. I like the word taken. I do,
the podcast is a cooked, yes, totally rich, a geographical denomination
that you want to make or that, besides, even if there was a
bubble and it exploded, what would really remain below is those that we were
already before. Even more people who have come thanks to that bubble have stayed
and seen the big advantages, because how many people there are that have come
for business issues or marketing issues that have seen The potential of shit is that
the cold toation that I do in podcast is that they go a lot deeper,
is that I talk about my brand or I talk about this and it
gets a lot more into the audience. It' s just that marketing people
know it and they' ve known it profitably. That is for me the
main difference and the most important thing that had what we said before Seriel and
so on, and the arrival of Podcast and other players and platforms that have
already internalized all that and, above all, the data are backing it so
that they, of course, no one wants to risk it, that is,
already do this, but I don' t know what results it will
have. Not now, that' s it. We already have results from
outside and from the Spanish podcast market in Spanish and they also coincide with many
countries. Retention is very high. Maybe fewer people arrive than the big numbers
they give you, but then the conversion of the CTRs Then, of course,
I always put the examples of wedges in Spotify and elsewhere. You'
ve been heard a hundred zero. Listeners, there are four of us.
Sure. Sure, it' s different than podcast. I mean Spotify,
Spotify because something that makes you a musician, puts it like radio wedges.
Let' s say. But when in a podcast you listen, if they
recommend something, the announcer arrives and that he is telling you, not only
a wedge, but that he is telling you, he arrives in a way
much more, much more directed, much more tarjetized and usually has more than
are normal you say. The Jan marks have already assumed it, they have
already put it within their strategies, within now. We can already say that
it is not a big industry like the car, much less, but if
it is a means of communication to be taken into account and has a lot
of potential for me to leave. All the indicators in the other markets say
that you keep going up and that it keeps growing. So, the normal
thing is here too that yes, that' s true, that there was
a beak, not a buruja, but a beak. But as in everyone,
in Twitch, in streaming consumption, in video games, in everything,
and that has now happened to them the filament, that is, the sale
of such good peaks from many industries. But then we have to keep it
clear. But they told you the technology that is happening now, after the
peak of the pandemic, many have had to reorganize templates and methods and so
on podcast also yes, yes, the case of Sonora, for example,
that cool a peak does not look at me, since you said of Sonora
look I put you there I am also in the next number of the news
letter, communicating audio that can subscribe sound versus sound And that yes sound Honor
is one of them, they say, one of the largest communities or networks
of podcasts in the world that have been for I do not know the years,
that they have been, for many years and they have a hundred podcast,
one hundred not a thousand nor a million hundred community. Super faithful subscription
model well known speakers in Mexico, because they are also quite crazy the contents,
but they are very porta there They have some that are masterpieces of podcast,
because I also remember in podimo that we had some also in an exclusive
or eleven agreements with them. That is a model and there is the sound
model that in a year and peak, from the beginning until it disappeared,
produced ninety podcasts. They went out with fifty productions, said by them of
one hundred zero euros, by episode and things like that. They' re
two different models. One was scalable based on well- known people, the
other was therefore film actors who made films. They didn' t make movies,
sound, of course in podcast I don' t mean it so it
doesn' t mean that something is total they weren' t not were you
were of joy already it seemed that that wasn' t cough was another documentary
thing, that' s not all phenomenal. But there was base behind it,
backing up all that stuff, that because of course, there has to
be a community behind it, and community not only are people who are together
in one place, but you hook up how that costs and above all,
you have to have a little bit more of not spending everything on production for
the best, but also on promotion. That is to say, they are
two opposing models that I only differentiate one letter from them, but I think
it works very well for me, because I saw it the other day in
audio gene in the case of Sonoro, which I recommend that before we have
also said the news letter audio people three by three, and I find it
very good to contrast models. What we' re saying now is not that
podcast production has gone down twenty percent, that that' s another very interesting
study too, of course, but that doesn' t mean that the market
has gone down twenty percent. It means that there is a producer, that
producer platform and others that has fallen because, because the costs it would have
of but I don' t know but I say the probable costs of production,
see its users payments and so on, because it was not profitable and
someone pulled the plug. But the market is going to continue and, of
course, it is going to move on at best, not at those rates,
but it continues to grow, there are still productions and we are seeing
it well. Every time there are events, contests and so on. You
see the quality of the productions that there are and that is more, and
the number that there are events every month, not every week. I seem
to review the agenda, the PODCASTERA agenda, and they don' t know
it. Subscribe to the Podcaster Agenda in its artists come out, then off
live. I' m telling you a correction we have to make on that
agenda, but I think it' s already done. But, yes,
well, this looks good already for September, because already in June July I
will not, but well when the ones of Chile and Argentina have announced there
is not know if they were super famous podcas and I see that they have
exhausted the tickets of this month of coming hear what happens to me that I
am going to well, that is another forgive me than once when you happen
to say today. But if not, I see it in people already are
among the drops. It is that when I have gone to discharge, I
have the doubt that I do discharge it with the exhausted tickets that it gives
me anger when it happens to you with a concert, a festival, my
theory, my politics, I do not know how you see it will have
been public, it is that yes, so that it is recorded that it
has been done, although no longer, but and if I can put it,
I already listen to tickets exhausted, but there it remains to be seen
the volume of events that there is as a clear historical also and now that
it can be studied and that, moreover, that it is there, that
it is a unical kalendar, I do not know that you can download and
do what you want to be. Yes, yes, so you have also
noticed that it is also increasing not only in Madrid, not Spain mother,
which is usually Madrid, but is already quite geographical. It is the one
that already there events in many asturia cities that we talked about before, indeed
Barcelona, Barcelona is growing. In Valencia, Valencia has also been a frenetic
activity for a few months. Tonight, I think it' s canceled.
By the way, good. Of course, I don' t know when
you listen to the expensive podcast. But when that today has been cancelled an
event because there were mobilizations in Argentina, in the universities and so on,
then they havecancelado, they have postponed the presentation and so on, that is,
there is movement. There' s movement. I saw it in a
presentation that Augustine Sword, I think he published it and Pablo Fiche were all
there in the world. It' s canceled. That is why they have
good, because there are mobilizations and they also want to support the struggle of
the universities. It' s a long way from here. It makes them
there notice I see in Spain or done, in lack I, especially in
the South I don' t know why. In the South I don'
t see much live podcast movement, podcast events and that in the North I
see more, because I know that said yes, you will have to pull
your ears. Or that I don' t find out because I also always
say that this isn' t all there is to you good, but that
it happens to me that I have meditated exactly already procurato, yes, yes,
already since but that maybe we haven' t found out. But it
' s hard because we' re trying. Truth is the one that comes
out first to find out what the topic is and then to put it on
the agenda. And such a no, but you' re right it'
s true that you can see now that it' s gone as the axis
to lift. In other words, Valencia, specifically Barcelona and Asturias, Euska
always has something from time to time Galicia, Galicia, recently there has also
been. But well, if you' re listening to this, of course,
then send summons to those who organize things of this kind. Or you
find out so we can find them in people, too. It is that
before notice, in two thousand twelve, two thousand fourteen there was the association
PODCAST that moved much in the Andalusian environment. There were the Japans, the
podcasting days. Málaga also made without the equipujo, at least one no,
but not j pod, but bad poz. Oh no, it' s
not true, you say poz was that there was a Malaga association of pocess
I' m going so sure there' s movement. What happens is that
well, there are also these associates times then maybe, maybe. In summer
he also moves more into things. We' ll see there we' ll
follow you well and now we' ll talk a little bit about the future
that we' ve touched on a little bit of the issues, but I
wanted to ask you. I' m gonna split it into two and see
how you see it. I' ll go first to the most. I
think it' s going to be the most beneficial in quotation marks for our
future. YouTube and the impact of YouTube on podcasting, which, although Google
has mistreated the podcast a lot, especially with Google Podcast and Google read and
I' m talking about 14 years ago that attempt that had and I'
m telling you Golvis Barner good and fie Van you' re also signing it
and in the end it hasn' t closed. Not so they did one
more remodeling. He' s gonna try to know what I think he'
s done. Google ignored nothing, either because they had the technology, they
had the media and so and to Google no given Fied Barnl you have the
best, you have millions such that I will do nothing. I' m
not doing anything. I' m gonna leave it there just like that and
they do. I don' t know a year, I don' t
know when you hear that we' re going to update, update as much
as you want, that that feed no longer validates or the last clear that
the specifications are ten years old and if they still don' t validate the
day that someone remembers today so hor on. Ah pay it and so we
' ll say this a feedbackner channel as happened to that of x' s
on Twitter or a shame, that is googles. It' s true that
it makes me very angry because Google Podcast good and first Google technology read that
it was good. They had this transcript and if I had a generation of
voice, when I didn' t have it with anyone and I didn'
t take advantage of it at all Google Reader and Google Reader good. That
one really hurt, too. Yeah yeah, that one still doesn' t
get me back good and not Reader' s there, but that one cost
me more. But Google Podcast, I mean, you took so long.
The play was very sober. Everything was sober, but it was great because
it was cross- platform and I was clear, you saw me when they
asked me and you didn' t where you kept the podcasts for it'
s a little bit of work, to explore, my personal ones or the
cistern like the podcast. I' m sure, because sometimes I' m
on the computer. They' re all here. That' s another one,
on the mobile phone, on a web page, on the app where
I was caught, I kept it there I would give him to subscribe and
then, because he already knew or subscribed to me or he wouldn' t
listen to it and all the sites were synchronized and nothing more I knew where
I was going on the loudspeakers also clear where it was. Well, now
we' re gonna load it up and we' re gonna integrate it with
YouTube, but we' re gonna do it so you don' t know
where it is. And then, regarding YouTube, which was the question you
were asking me, I have hope. I very much appreciate the efforts he
is making, especially the Spanish and Spanish teams, to inform podcasters. But
if I still don' t see it between us, I' m not
done. I see myself is that when on YouTube Music as a podcast platform,
I already see it as several barriers, because I speak more of YouTube,
classic YouTube video than, but as creator, you have to go through
YouTube mus so that it is, because if you are not then as a
lister, then you have to pass another hosting to end up on YouTube and
you can' t have public that that is one of the things that I
like the least about YouTube and I say it here, I say it publicly
inserted in the fied. Of course, of course he' s got his
sigh, but why not good or what you' re gonna put them not
scratching. Of course you' re going to put as much as you want
in the videos that I make and in the earrings and so on, but
I the one that I already have and that cost me that it' s
my sponsor that support me, I can' t put it on. I
don' t end up telling you that I don' t care, because
in the podcasts I do, I do it more for experimenting and for taking
away the monkey from telling things. But it doesn' t seem fair to
me, I don' t think it' s right. Leave me my
publi inte likes the content if it' s dynamic. That if it is,
then it is not necessary, because as the feed will go the other
way, such, but if it is giving it to me, the server
is giving it to me, Leave my publish where it is and you add
whatever you want, but do not take me away. I think so.
I think it will be checked, because it doesn' t have, it
doesn' t have much. Or the solution they propose generates another more clear
one, of course, we have nothing else to do but generate a feed
for each platform that in the end is what they sometimes want to see.
YouTube is a phenomenal exhibition platform, showing, of course, video. Logically,
I' ve always seen it less audio, because it' s not
intended for it. Although you can say hack and you can hack in the
sense of hiding that if the screen, which is on the mobile, that
if the app, how about, but not end I do not end up
feeling comfortable. Listening to podcast on YouTube, I recognized what to find and
the discovery. That' s another one that I recently said to myself,
I said because I don' t have it, it' s not communicating
on YouTube to see if I put it on and so they said no,
but if it' s me but it' s kind of and they send
me the link is that I didn' t find it my own podcast.
I mean, I thought if I didn' t find my own podcast,
because that' s what I say first, how they found it and second,
if I don' t find my own podcast, how I' m
going to find it to other people. And of course and that' s
why I understand that I don' t find others and then they are.
Okay. I don' t know if we have to give it time,
because I' m telling you, maybe times with Google are different. In
Sons is another measurement another scale. But I don' t finish seeing it
as a hosting platform, posing, I mean, I don' t see
it as a substitute, which is something that went from Google Podcast. No,
no, no, I don' t see you get rid of me,
you don' t have to develop a Google Podcast and focus on what
works for them, which is the video and Mr Bist and Jorda the same
and other and perfect. But I don' t finish seeing it for the
standalone podcast platform, I mean, it' s one more window, I
mean, it' s a video window where we sneak in through a slit.
That' s how I see it, that' s how I see
it. The positive part, of course, is that tomorrow, when I
leave yesterday for you, when the statistical episode comes out, in these latest
statistics, I have implemented all the results of YouTube. And that' s
the big positive part that I see from Google Podcast, but people didn'
t exploit it, that I had the Google Podcast Manager, that you could
see how people found you through Google. Now we can see it through YouTube
and YouTube, if people find us a lot more, that' s how
many views this podcast has won through YouTube. It' s come on.
I think even more than Spotify Pple Podcast, people are discovering me a lot
more. Of course, also because my podcast, being daily, on so
many topics, of course you go as accumulating words, keys, themes and
people and, in my case, in other cases, at the best of
podcasts, talk about other things. It' s not but I do like
as a podcast creator, the fact, even as a podcast producer, because
you can see the statistics for each of your podcast channels. And that'
s super good, because you' re analyzing. Of course it is what
Google offers us, what it is called Google Search, tap manager or this
one of the visits, the web pages the analytics of Google, clearly adapted
to multimedia content. You' re right that part had slipped out. That
' s it, that' s it. That' s what I also
liked about what you said about Google Podcast Manager. I showed you what you
found. What happens is that of course I had to find you someone looking
on Google and then, besides, give him the play on your podcast.
That happened on YouTube and has it a lot easier. That' s then
if this same thing about YouTube analytics was adapted by other platforms that are doing
it but at its own pace, in Spotify, on Apple, Podcast,
on eBox. If they gave us all those details and that would be the
re- election. So I think it' s referred to by the pix,
the famous pixel that websites that have other systems, Facebook and so on,
that lacks a little bit of the good, a little bit. Don
' t let him down. Everything, of course, but I think I
know it will continue, it will expand. That' s why the topic
and, moreover, that they have known, they have re- used to
adapt what they had gained with Google podcast of all the treatment of FITS and
the absorption of content they have now done through YouTube. Yes, it is
true that, as a podcast consumer, I personally don' t hear anything
either, unless it' s a podcast you' re told. Oh look
at the video because I don' t know how good, but I wouldn
' t consider it a podcast, but a good one. I' m
going to look at a little point because they said I don' t know
what they showed me on video. Sure, I like it for that.
I mean, for example, as a complement, yes, yes, and
I' ve told you that I' ve done many hours on YouTube,
I, for example, in my case I don' t know if I
' ve seen it that I don' t have TV antennas, I don
' t have feelings, but not because of the fact that I did the
work and I didn' t put it one day to see you linear and
so on. But what I' m going to do is it' s
all on demand, but mostly on YouTube. I see it on TV TV
I don' t usually watch short videos, sorch on the computer or on
the mobile. I mean, I, for me call me viaj one,
but for my long videos and so on. But, however, podcast is
good for that, for what you said, to discover them and then to
see on what platform, on what application or whatever. But not as a
final product of discovery. In the end it' s what we say if
you make a video podcast, because YouTube is logically a great platform. Al
is fidalgo what you say has found. I think the perfect matsh of its
content by the way interviews do. It' s nice to see people.
I' ve started watching video for when he' s gone to YouTube why,
that' s why, because he gives it, because he gives it
another, he doesn' t give it another point and, above all,
a lot of theory makes an audio. She' s very well- kept.
The content is good, you see, for example, that we put,
because I do not want to put anyone ahead or face anyone. But
fortunately, there' s the Te Les Fidalgo model, there' s their
model. Anyway. The two interviews are with famous people with a microphone and
they make a podcast, but the result is not the same and the learning
that can come to you the same is different. I wanted one, I
don' t know how much they did a doublet that was interviewed on their
podcasts so that each one of them I really like. That' s right,
it' s a match today. It would be like facing a Joe
Rogan with an ay. I don' t remember, like the other one.
Well, everything. Yeah. Yes, yes, yes, a piggy
against King Kong in Stan' s films clear two post- catcher consolidated with
the audience, with community, with millions of listeners' visits and so on,
interviewing themselves in both spaces. It would be yes, what happens is
that between the two of us, of course, in one would be in
five hours on the other. I mean, it would be to make a
series maybe, because for listeners, listeners, but he loved it. Of
course, the enchanted listeners. No, but I think it' s a
very good idea, because it' s to contrast models, which is also
the good thing about podcast and I respect very much what Jordi also does on
a road. I don' t go, I don' t get new
to that style, but what I was going for is also about the platform,
because it takes them a long time before they also focused on YouTube,
that they abandon the audio that has tried all, plus some on which we
have achieved as well and so on. But what he was going to find
and that match between making video do it right and doing podcast without neglecting the
audio. It' s the key. I mean, he' s taken
care of the video without neglecting the audio. And that and that is not
a podcast that has grown a lot. I don' t remember listening to
the first few episodes. Of course and that has evolved facts is clear is
that it takes them a long time there biting stone. That is, he
did land at Podium when they launched Podium. It means he' s talking
about two thousand fourteen, two thousand fifteen, so that' s ten years,
at least a minimum, and the people who have discovered him years later
you weren' t one of the pioneers saving the distances. You went gold
for ten years. Already on podcasts a long time and are many with very
heavy characters of is that it has to be so. It' s like
I don' t set the example of Star Wars, I mean, there
were a lot of people who don' t like it. I don'
t know if those who listen to us are fans of Star Wars. I
' m very good at it. I don' t know if you need
the smart one, but what came to know about it, I' ll
give it to you, because I have it on VHS, because this shit.
This is not something, too, because what the first trilogy was about,
logically, was for the children we had at the time, because I
was caught with seven. I think it was the premiere, but it was
oriented. But a little older, twelve, thirteen, such a good front
comes to Jart Jar Bins, the ghost threat and such a shit. I
don' t know what this is. Such and I said, but this
but I know I' m dumb or what. But let us know who
is going, that a child is the protagonist, as happened, that has
a pet as protagonist, that you say, but that the pet who is
the robot or jajar chooses a pet or uffi pluto, if you prefer.
On the other hand, really, because it was very guffy to whom it
is addressed and that he said recently in an interview George Lucas, for it
was logically directed to the generation of Now well, it is that already twenty
twenty years ago, twenty years ago of the ghost threat and I saw it
the other day because I say, my mother twenty years, as with the
podcast, what happens that what was going was another generation so that they had
references, because to the children of that generation for they will already be almost
parents. I also think it is another detail of the Erassias war. They
were all very old, they were too old, they were too old to
remember when I was doing the podcasts or communicating logically, they don' t
know who he is today, they don' t have to know. But
if they know who you are, if they know who the references are that
probably encouraged them to look for other podcasts and, perhaps, some make podcasts.
That has to be a renewal, but because we are not going down,
because what you said before that first renewal that was there for two thousand
ten, two thousand eleven and I don' t remember when I clapped those
of caffeloj, for example, is true, is a very good example.
Of course they were going to another audience, it was another turn and,
logically said, but there was a relationship. Yeah, but it' s
another generation now. And besides, I noticed it if it happened a bit
in Madrid, which already noticed me. Like saying, then in my time,
all this in here are going to party. Now that happens to me
now that I' m going to some orchard or some of that tomorrow power.
But it is logical, there is already a general renewal. Sometimes it
costs me a little bit, but well, no, but it' s
true. But if it happens now with podcast creators and now, in fact,
when they have come back they have come back caffeloj on a couple of
occasions and it is true, of course, they themselves, because they are
parents, it will be more difficult to record. Of course, it'
s logical, but I also think that' s very interesting, because I
also like that a lot, for example, with the series or with the
movies or so you see, if you are fas of the I am very
fan for example, of before dawn, before dusk, such as it is
funny, because they are the same characters. Plus, with all the stories
you' ve been through in your life. That has to be very cool
to do it as director with the same director explaining the evolution of a couple
over so many years, because that with podcast is the same thing, because
you already go to another audience, it happens to those who were listeners,
also yours some new, but those who now will also feel more identified.
Or what you' re going to say to me that I can' t
record because the boy is has put bad things like that, and when they
were recording, I' d say girl and now I want to know nothing
about boy or anything. Sure. That' s it. I' m
bothering the neighbors because I' m squealing and now it' s good.
You can' t all kid neighbors. Same thing as just when I came
here to Candeleda. I want to greet the comrades of International Superstar Podcasts who
have just closed their podcast after ten years and they were just commenting on this
that of course they began recording with twenty- three, thirty- six and
now they are thirty- all or forty- many and life has changed them
and, logically, they do not have time to record. And it happened
to me with why podcast. I started because podcast at my mother' s
house, right, and now I have to tell my daughters to please let
me record. Okay. Anyway, yeah, yeah, yeah, but I
' d only tell them a detail if you' d let me. Yeah,
yeah. The key to being able to come back is never to say
it was because a podcast always turns into a podcast You never always get fired
from priodity. Fortnightly well that' s that' s go or clear,
you take off the proya, motive, yes, but you take off the
pressure and then programs with more freedom and you return what we say at the
beginning to the origins to record when you can and want and with desire.
Yes, and eagerly without the pressure of I have that I have that very
well is encouragement happens to me now every season ending, the last month of
episodes. I say what you win, I mean it' s already costing.
And now, when I record the last of the week on top,
I always resuscitate. I mean, Joe, if you stop this summer or
I keep recording, I mean, you don' t have to take vacations
to get back with more desire and, besides, the listeners. It'
s very curious that I also remember seeing studies in their time, on other
platforms I' ve been through and so on. Yeah, yeah,'
cause it' s good they miss you a little bit. Yeah, that
' s what I was talking about in a chapter, because you say man,
but I lose my periodicity. They forget me, they don' t
forget, they miss you, it' s whether you can' t do
to me either what I did at the time, that I take maybe two
sabbatical years, that' s different, but a few months of today they
don' t update. Ah it' s true it' s the end
of season. See when he comes back and if you can say it and
you know date well, but if not that I' m good. It
is also good that I am and also let you see the forces. You
come up with themes, you come up with ideas, because if you don
' t get new jobs, especially when weekly I admire podcasts a lot,
weekly or dailis, I don' t tell you a daily anymore. That
' s what Jordi White says, too. I give will value because of
course it' s a rhythm. They are there and it is video full
and long, because of course they are not critical ree before too. But
I also appreciate that in generating content, it' s not valadías, which
requires an effort to be there in the first, like your colleagues in your
case, are not podcasts but videos or streaming. They are used to daily
streaming recording six eight hours if I leave I lose subscribers and the guy,
but he records weekly because he is also much older than the others. But,
well, it' s a vacation for you to be more interested in
time. Of course because if not that you are passing on to many who
burn, but physically and mentally, psychologically, because we can not be eight
hours doing anything as much as you like and above all is always put to
public approval and so on. That also has to be taken into account now
I don' t like the podcast too that we see and then we have
their work behind us. Sure, because you' ll have something that'
s good, in some cases it' s prepared, but well, well,
but something or themes or game you have to be good, you'
ll have to do well, have to go buy it, I don'
t know comment or good, like the other one who kept the clothes the
trash, the numbered one to not go to throw away. Well, if
so, yes, but if you don' t have to have a life
out. You know, because if it' s not a little complicated,
yeah, it' s true, but, well, he told you.
I don' t know if he' s part of the character, no,
but I do at least think he' s capable. Yeah, yeah,
but that' s what I was going to have video guys to mean,
no, not everything is string, not all of the recording, taking
advantage of going out on the street for a walk, putting on your podcasts,
exercising, etcetera. And you allow yourself to rephrase is today I don
' t record or this month I don' t record yes, yes,
and I' m going to sell myself and give listeners time to miss him.
I can link it up I' ll take it out in an opinion
chapter. That' s good that people miss you yes, yes, for
data and how much data. Yeah, it works, it goes down,
but it doesn' t end to zero, but it' s got a
remnant there and when you come back, another melon comes up good again.
And this one already will give us to speak Spotify. Spotify has come very
well, but it is very dangerous. Spiderman said it, they say it.
I believe that also in the class war, at some point all great
power carries a lot of responsibility and absolute power or, on the other hand,
binding corrupts absolutely. And that' s the problem, the problem of
always monopolies and you say man, but a monopoly today, with all the
options there are already, but it' s that in some places the rate
of podcast listening in some countries is ninety percent. Spotify. In others,
I can find Mexico, the United States, when more up, when closer
to the United States. Apple Podcasts is very powerful, because iPhones are very
powerful but the Apple ecosystem, not just iPhone, is very powerful. But
if not when you' re going down or when you' re going into
other markets where you don' t have it. Spain, for example,
that the iPhone does not have so much penetration and there is a lot of
Android increases the rate of Spotify why, because that have done very well.
They' re very smart, I mean, they deserved the music. I
strongly recommend, please, that anyone who can watch the playlist series or the
non- playlist list, I think it' s called the series that'
s about Spotify. In addition, Spotify really not with names, well with
its green logo, yet very well explained the evolution and above all, the
role of the lawyer. No And of course, in podcasts you don'
t have to pay them is that we offer them for free, we offer
them. Tal. They' ve made a very strong bet on podcast.
It is true, in my opinion, a little out of touch and a
little without criteria. But well, from here it' s very easy to
say, but I think they' re gone, they' re gone from
prices and so on, but what I wanted to be leaders in a sector
where you' re late because they don' t even get the first ones,
much less the last ones came and the kings have been made. But
as creators we have to be careful not only that it' s me that
worries me, not just put your podcast in Spotify. I' m not
saying that you' re not in Spotify, if you can, if it
fits you, because there are certain limits to music with such, but not
just you didn' t give it, don' t just leave the spot
to distribute if you host it in Spotify Ancor for friends Spotify for podcasters,
don' t just give Spotify that they' re on more platforms. Because
if we don' t get back to the problem we said before that if
you stay in Spotify, you get kicked out, you get blocked whatever it
is, you get left without everything you' ve worked and the podcast the
good thing, you have to be cross- platform. And, on the
other hand, in terms of standards and you see and so on, there
' s the problem. I also wanted to see it. That' s
for sure, because the accommodation can. I mean, Spotify has a lot
of stuff, well, it' s got a lot of stuff that'
s already been done with the accommodation. Sure, the accommodation you go,
the free one you already have with buying Ancore and more and more everything you
have done have been taken away, I mean, they take more and more
things and more and more people stay. Yes, yes, yes, but
above all, the interesting thing is that they bought a Megaphune, which for
me is one of the best places to stay and the only stick. Let
' s say I could have it then, it' s from Spotify too
and you say, but that' s not sticky. It' s not
sticky as to how casually hosted Megaphone podcasts position beautifully in Spotify and podcasts when
they leave Megaphone casually drop out of Spotify. And that kind of thing.
But it' s a very robust platform that has plans. In addition,
they are very well thought out to catch you, that is, free at
first all the facilities and then they are renewing agreements. It has can insert
advertising dina i e, you have all the tools of the great free accommodation
services at the beginning. Then, then, it will be around the hundred
Europeans, more or less, as perhaps explaining a little bit. Professionals are
more or less in that rank, but we' re back to the same
thing. The problem is that it has a clear monopolistic orientation of controlling the
market. But in return, it also gives us, as the usual technology
is that Spotify even sounds in a game boy. I' m sure there
' s a version of Spotify for game Boy to test even in the fridge.
I' m sure if you have a screen, you can put Spotify
sounds everywhere. Immediate charge, which is what also comes out in the playlist.
How they did the immediate loading The player in WordPress is hosted in wordpres
because that' s another melon. If you' re staying at wordpres com
no org don' t download it I' ve served it no, no.
I don' t mean you get it all done blogger guy. The
only player you can put into almost any uncomplicated plan is Spotify. Try to
put Livox, try to put others an adventure. And I put that example
because it' s for a lot of people it' s the beginning now
when they' re going to open a blog. I say, well,
pussy work hom that' s the simplest that to start with. And second
of all, she' s so pretty. Also made integrates with the color
of the cover, it adapts to the size that is mobile to, everything
works, always loads fast. It' s all perfect. No witchet,
no codes, no nothing you put the wrel and that works from the podcast
episode and that' s it. But in return, we have to keep
in mind that it' s you' re losing control of your podcast a
little bit. If you put all the podcast eggs in that basket, which
is Spotify, it has been a great benefit for podcasting, but as you
said it is also a great responsibility on the part of creators that we don
' t give up everything to a platform and learn a little bit about what
else, if I have to get out of there, because they either throw
you out or tennis you or start censoring you. Chapter. I' ve
advised podcast that the problem you have and in fact, is another one of
the songs that right now I' m advising on the theme of music in
podcasts, because there are many podcasts that that' s another good melo that
they want to put podcasts, they want to license, they want to do
it right basically not have to send you that that' s another one to
a Spotify list or do the things these weird that were done. That'
s the most critical thing. I think Spotify more music. That good podcast
by good. The idea was good, I mean, it might sound good,
but it was very complicated. And there are programs that haven' t
been able to do it and that can' t directly be in Spotify.
And they are programs that not only have copyright, but are partners of GUIs.
They' re the ones who pay the guide because they also play their
music, because you can' t find them in Spotify because of these limitations
that have to cover their backs a little. I' m guessing it'
ll move forward. The statistics, Potify' s stats are very good and
you say clearly why, because they give you demography that you don' t
get it elsewhere, because like in Spotify, you have to be more or
less identified to give in to certain things. They have all that data is
super interesting. The good Chartaul charta wasn' t from Spotify, it was
independent, but when they bought it, of course they integrated it. And
now it also becomes a phenomenal source of Spotify statistics, but also of all
the rest of positioning with the rest. Conclusion is like I don' t
know how to say as a necessary evil, I don' t know as
a good villain. No yes, it' s like what happened with Google
or with the web pages, because maybe that' s not it. You
have to manage what the Google algorithm wants if you want to appear on Google.
Which is so in this case, because Spotify is the big window,
saving a little Apple podcas Apple little that I didn' t even put here
in the script. Because they' re going at their own pace, they
' re going to their ball. Sometimes it took sixteen, seventeen years for
them to get their subscriptions out. Not bad, well, sixteen didn'
t start well, put 15, put 15, about, be it or
egimeter. Well, they thought about it and without it we wouldn' t
be where we were either. Sure, no, not the podcast directory.
Before, when we talk about directories, thanks to them they want to be
incorporated into iTunes and thanks to the directory it made many others later come out.
And contrary to what I' ve read out there in some tweet I
obviously don' t steve me neither invented podcast, nor the word podcast nor
podcast. It comes from the hippod because if it wasn' t called podcasting,
it would be called e podcasting, but it' s not called that
because it doesn' t come from there. It all comes from the same
origin of the word that is pod capsule bla bla and between us we know
it. But that stuff like that was seen out there. It' s
more Appel tried to register and I don' t know if it takes him
to register the word posting, podcast yes, podcast and podcasting so that you
couldn' t make bad use of a hundred And of course, when they
explained it, he says it' s not that we haven' t explained
it well or you haven' t explained it very well. What you wanted
was to keep the term and not like it. He didn' t like
it, I mean, he' s got his stuff, too. Eh,
yes, but it has also helped a lot and it has also supported
a lot and also gives you visibility And also, because that on and to
be Apple, as it is in other things, the fact that they have
their apia open so that the other thing, for example, that worthy and
everything that pulls from there because Apple, I remember when we lived the sour
polemics at the beginning of podémon of why is my podcast there, because it
seems where they got it from. I' m opening melons and stuff.
No, but like we' re starting out or they' re used to
it. Don' t worry, but where did the podcasts magically come from?
Mr Podimo had gone and caught them as if they were mushrooms in the
field, because you did not reach an agreement. Apple. Hey, give
me all the podcasts. Here Appice, we cross over and you give me
the nine and you leave it to me. I' m already checking it
out here. I' m already simple like that is that Podimon doesn'
t, it' s just that they all do it, because if you
also, many put it where the sacrets. Then when you explain it,
it' s already a little clear on the subject. But that' s
already generic beas that some wanted to generate. And so I went when you
got it. There is multi- distribution, the one you have through Apple
with its stuff, but it also has its advantages. But if you don
' t want your podcast to end up in places where you don' t
even know where it is, because it' s very simple don' t
upload it to the podcast and it' s done and you won' t
be there. Huddin the opposite of climbing you can climb it to ple well
limit and remove it. That' s true, that I saw him say
recently about limiting that besides, of course I had to investigate it for this
topic, to give people choice to not and always on a platform. You
can say, hey, don' t get me out of the way,
well, the reasons you want some right or wrong. But if you have
multidistribution and you don' t have pusculida, you don' t have ta.
I think it' s always better, I' ll be more.
But, well, everyone puts their podcast where they want what happened. But
what is important is the work they have done. But the usual word for
my key is multi- distribution, because if you have a single podcast and
you have it only in podimo and hosted in i e, sorry in Spotify,
only in Spotify for podcastr if and only in Spotify, the podcast is
not yours is from Spotify and if you want to do so take advantage and
it is exclusive from Spotify. But ask Spotify to get rid of the chalk.
Man, of course, you come to an agreement or you haven'
t talked, because it also produces a little bit. The truth is,
it doesn' t produce much anymore. But well, it' s also
not that it' s bad per se, but simply that you have to
take into account the advantages and disadvantages and a little bit of what it means
when you accept the conditions or when you register on distribution platforms. It'
s that what you say is beneficial, on the one hand, dangerous on
the other, but the important thing is that people know that not only the
podcasts are in Spotify, that the accommodation is not only in Spotify, that
the advertising doesn' t know if you' re in on the iab that
you' ve hurt Spotify, that they' ve plotted to comment before and
we' ve gone the other way and in the end they would have to
come to an agreement. Why. What is the problem that I see here,
which happens also with metrics in other places, that the Spotify standards are
imposed, of course already, but no, but better she sees that it
is not a stop being an ong an orresa with its commercial orientations, but
it is already a de facto standard, not only those that are inside,
but those that are compatible with or according to the standards that it is also
important and thanks to Spotify and a little I have also updated on how the
topic is going and clear the key. He wants to innovate, he wants
to take out new versions, just like it happened with other types of licenses
and clearly cost, yes, yes, he has to pay social not to
be good then Spotify. I think I think Spotify has done the thing about
when you' re playing the game or you' re playing a pa chan
or what I' m leaving, but don' t go, man,
let' s talk about it not that I' m leaving and it'
s happened well, come see what you were saying to see that we'
re going to keep talking, because Megaphone hasn' t left, for example,
Spotify, yes, but that' s not what he said now,
that he wanted to take out Spotify, but come back to Megaphon, which
is like but what you' re doing. Okay, but we' re
not going. No, but that Megazhon, I don' t think it
ever went away at any time, that it came that it was compatible,
of course, because it' s the professional platform and besides, there are
many fat companies that are there put in men or statistics and all was just
the part of Spotify, but not the part of Megaphone. Then what they
said is they' re coming back. But, well, I think it
was quite logical and it was worth a bit also to update us all on
how it goes about metrics and so on, and above all, not to
impose the standards of a company, as happened on the webs and, that
is, well the people explore and the Internet and such the importance that it
had. And above all, there is one thing called podcast Index, which
is a directory independent of all others. And there' s another thing that
' s called podcasting two zero that you' ve talked about many times here
in the program, that' s right, that' s interesting, because
that' s because they' re the HTML of podcasts, that' s
to say, the standards that companies can then adapt, modify them to get
caught or not, but that there are common ones that if you want to
adapt them well, but that the others are going to keep doing them.
And like what happened at the beginning of when when you came with the fit
that at first there were labels, because that' s the ITU. Then
came the Google Podcast, of course because then Tify. Of course, I
did not know if the podcast was zero ninety- two, it wasn'
t even one, because it was all very clear. And also, Dai
Fulner has already said it several times that it was made for some things at
a specific time. Of course not everything can be foreseen, but the language
and structure is, which is planned so that when a label is needed,
it is not proposed. Hey, we do like the emogis. He hears
that we propose this label, that yes, because for forward and the companies
are adapting rss Com and it seems to me a very interesting company to follow,
although in Spain the goal is not less known, but that there are
many others than the transistors for example, what we said before the pot roll,
because all that is integrated within that initiative. That is why it is
very interesting that there are standards that companies have to adhere to and not that
we have to adapt to company standards, because they are always closed and private,
which is not the same. Yes, yes, because in the end
what you say we have to conform to what they want and then, when
they don' t want something, there we have no choice or close the
tap or tomorrow they make you a sound and close the podcast division or whatever
and all the effort and everything that you have done the whole Community, because
you keep it without and multitude of content and hours and hours and hours that
already we give them to the garbage. It' s just that it'
s but it' s an amplifier, very good at arriving and the player
is that good and already to fire well, to learn nothing more, yes,
yes no and to talk that, as we get involved, in the
end we open another melon. But as for the future that you see in
the short term, how you see the short term of podcasting in Spain,
not worldwide, but in Spain you see it in good time. You don
' t see that as far as perspective is concerned, yes because, moreover,
it is a subject that is being commented on quite a bit lately.
Why, because you also see the data. What we say is that it
doesn' t grow as much as before and there aren' t those ratios.
To say, it' s not that it' s going down and
so I' ve seen it go down a little bit in the twenty-
three, but then, in the twenty- four going back, except what
we say a little bit, that twenty percent adjustment of sound production, but
that' s in a very concrete sector of podcast production, not in general,
but I see that it' s kept, that is, it'
s not going down. What I do see is that it' s getting
more and more permeating, that is, getting more and more geographically, it
' s getting closer, and that' s what I think is logical,
just as it happens with radio, which at first was more generalistic, but
then what' s interesting is when it' s closer, more local.
I am seeing more and more cultural agendas of localities, of villages, of
regions not PODCAST, which are only of that and which have a bit of
a very niche audience, very very focused on their own, also more local
events, not only geographical, but thematic, for example, narrative podcast days,
conversational podcast days. To make that clear is very interesting, because that
is what it means, is that already the problems of narratives are not the
same as conversational ones. That was not going to make another world either is
not another world, but sponsorships, of course, the frequency, the request
are another. You have to treat it another way and you' re probably
going to find it' s going to be much more interesting and enriching a
more vertical event of that kind and you' re already doing it with the
locals as well. For example, national and international podcast station, I don
' t know how to say it. Station podcast Valencia is a good example
of where the shots go, not or spring, Radio, spring, spring
even as they have gone also in radio spring, they are doing events and
also then they are getting into different areas, that is, not only in
production, but also in lips, in events, the producers and the studios
are also becoming producers. All this, I think I mean there' s
an audience, that is, a dynamic industry. What we said before,
advertisers campaigns before was one a year to see if there is luck, then
there are already two, or so now it is going, because every season
two or three are already coming out you could that I hope, but that
there will be many more that I do not know Brandesh podcasts are developing and
also have a very powerful thrust. You also have to tell us who we
don' t need, that is, if you' re a brand,
you can advertise on podcast. They need to do your podcast, just like
you can advertise on the web. If you don' t have to,
just like you can advertise on Facebook. You don' t have to make
yourself a facebook for your brand. You can take advantage of what is already
done, audiences already established communities, but large. There are many ways to
deal with big ones, for example, too. And then there' s
another thing, another melon that this place gives us for another podcast, which
is the ia, of course not exactly. Besides, that' s,
that' s the I would like to make a podcast and it' s
called the already fu fu so, put the title not why, because it
already opens many multimelons dimensional, that is, for a part of the applications
that we' re going to make the podcast production. On the other hand,
also the counterfeiting, its planting of identity, all the challenges, legal
and ethical problems that they pose, because they are becoming better also the synthesized
voices and the new ideas that are emerging, on the one hand, for
the production, that is, for the typical that we have always dreamed.
From now on, one day I can give a button and saga to the
podcast or not, because Oliver Navanion is already doing it, ten minutes with
Samines. It' s basically that, it' s a podcast generated 100
% and besides that I think it' s very interesting and that it'
s there getting into the rankings, that is, it' s there that
where the speaker himself is so that he doesn' t know it, synthesized
his voice, also digitized so he can also generate, no, but or
generate an idea and generate a podcast with all the episodes, characters and so
on. But maybe, that' s like very showy, very eye-
catching. But you don' t have to come to that, that is,
there are many applications that we can get out there in the podcast to
improve processes, speed up, produce more, do better and, above all,
that in the end you have to keep thinking ideas that although it can
give you many ideas, but that in the end you have to translate them
and adapt them to your environment. But I think it' s going to
help us a lot too in reaching more audience and in the part that I
see saying a lot, but I don' t finish. I see that
progress is in discovery. Everyone says in Spotify has always said it all not
I suggest such I don' t know you, but I don' t
have it very much. It' s also true that I might make it
difficult because I hear the same thing clearly, as I' m trying everything.
They say but something and you say to see what day we are in
today nice, because there is no one who gets you clear, it is
true, you hear some things and then you never hear them again. Then
you' re putting me down a lot Tell her now. Not good,
because I hope that that better sharpen a little bit more, because, for
example, if you can do it with audiovisual, you can do it Google,
Google, as Google YouTube has integrated. All the more time you'
re looking for four things. YouTube already tells bird come this way that you
' re going to like this one. I, for example, never see
what we say Jordi, just like me, never comes up with suggestions,
never because you are always logged in. Because that' s what I think
podcasts lack that ability to discover better content, more like IT and that are
not the typical listings that always appear from the promotion platforms in their own.
The other one promotes yes, because I already know, I know. And
besides, if I just see that, I' m not just not going
to listen to it or get better, then that' s always the same
thing, it can' t give you the feeling of catalog planning to motivate
me to go to another platform to look for something other than your own.
That' s when there' s probably a lot of content that maybe you
' re alone on that platform. And that goes for several, and you
' re always teaching me the same. Not because perhaps they are the ones
who listen the most, those who heard such heard such or long ago a
silverfora, on a platform very far away called last Fm. Many years ago.
There were people who then worked in Spotify, who came from there and
to that platform many years ago that we still have profiles out there. We
were just commenting on raffona. I showed up a lot of podcasts out there
because we loved Lastfm' s po. In fact, GT got to know
each other through made brides couples of those things. What I had was the
discovery. It was brutal, or tuned in with music. It' s
not the same. I know he' s like a pandora He made that
clear, too. Pandora what happens that when it was as it was more
of the United States had blocked, it was more difficult to be able to
prove it. But lastfhem was for me the best music platform until then CBS
bought it. I think it was the one that left her there to her
luck and that' s it, but the recommendation system was very good and
they say that from there they also got out of Spotify, but I think
they didn' t make the most of the potential she had. There'
s a way to go there and it does it with the music. I
should be able to do it with podcasts. What you' re going to
do is finish the podcasts by being longer. To be clear, and one
issue that we have not dealt with and that seems very interesting to me is
the labelling that I think almost nobody cares about labels and three because, like
everything else, something is already going on platforms and so on. And basically
it was like filling in the library tab, of a book, but of
an audio, and that helps the platforms a lot. Nowadays, podcast seo
helps a lot on labels and almost no one takes it into account, because
we are going on a day- to- day basis. I' ll
tell you if I get it. I keep doing it, if then the
platform respects it or not. It' s just another clear one too,
but I' m trying and I' m doing it because I like it
a lot, especially, even if it' s just by sticking the cover
in the very clear, it' s that you' re getting a few
cases of no space and, besides, if someone' s listening it says
already, but how do I do that fuck, what are you telling me.
You have an Apple computer, you have the name of the music app.
I think it' s called application n no, no, music.
It' s a lot of music. Yeah, with music what iTunes used
to be. I think you give it to information and it puts the label
on you and if you touch something there, it keeps it in the file
in a simple and transparent way and that there are free applications. Or you
do, yes, but less and less be free. Good for classis,
good, sing song or episode if you want to do massively when you charge,
but well there are many ways to do it and it' s not
so complicated. And the bad thing is, it happens to you later.
I think Milcard happened to him that when he got on the platform, the
platform itself took it out. Sure, that' s why I said it.
That' s why I said it effectively. But good is that in
the end, by masters they do some compression, or they do normalization,
they do some small task of this kind, well, I say small for
us, which is almost transparent, but that the audio is no longer the
same and if they do not respect. That is why it is very important
that you take labels into account, because then the result may not be.
But I think most of them if at least in Spreaker and in this one
I do respect you, yes, I go at least with the tests I
do. Or I do, but well, then, everyone, because in
the end they choose the platform, which chooses the way to record, which
they choose, the way to export, to label, is that in the
end we return a little bit to the beginning that each person can get as
much into their podcast as they want to just get ahead of a microphone,
record or the one that edits their audio, uploads it, records it in
their wordpres and I don' t know what labels at the end is or
a multipurpose knife the podcast, which can be only to cut or screw in
order a corkscrew of everything. But we are discouraged that we are thinking that
everything we are saying must be done. On the contrary, and if not,
because they can always hire someone to help them the whole process and that
it is only, of course, very well brought, that it is only
to get on a microphone and worry about its content, which is also very
respectable, that has made many podcasts. They do so and, in fact,
must be ideal. I wish, I wish. I always say that
I' m my worst client because the number of hours I' m giving
this podcast. Sure, sure, but well, hey, he also brought
me here today precisely I think that' s why we like to be on
the other side. It is well seen, well seen, as he hears
a real pleasure this episode by hand, in this episode on the other side
of the microphone. As I said at the beginning, I probably wouldn'
t be working where I' m working now without that two thousand four-
year- old jose recording his first podcast. I also don' t know
so many people who are already dedicated to the podcasting industry, that it is
worth admiring that you took the first step twenty years ago, that many others
followed you and that little by little people were encouraged to create their own podcasts,
little by little a renovation, little by little someone would work on a
plugging for one website or another for a platform. Little and in the end
has been made an ecosystem that today in Spain and many other countries, as
it is an industry that hears not only has to be a commercial industry,
it can be a people' s industry that uses it for leisure, for
business, for and a community. It is what it was at first,
what it has been, and what it will continue to be. Where there
is a podcast, where there is someone telling things, a community of people
is created around listening, there are creators, of consumers. Already to me,
that' s what fills me the most what you' ve said,
that there are people who have listened to my podcast or others or whatever and
they' ve been cheered up and they' ve passed on to the other
side and they' ve produced it a little bit later and expand yourself look
at the ques at the beginning of ten twelve people in a year. Today
it is unthinkable to calculate the number of people who create podcasts, just as
they create YouTube channels, only in Spain. Plus, yeah, yeah,
yeah, yeah, well, we see indix podcast. I don' t
want to open up here now, but there' s either a hundred million
and a thousand ten. But you know it from not least that I know
it by heart, but that I' ve looked at it recently, I
' ve got it fresh. Four million and Pico three million nine hundred and
ten thousand in list Notes that write a little more rolling the thing and in
Spanish about seven hundred thousand. If I just saw it yesterday in a Linkedin
post, that that compared YouTube channels to podcast and of course there seemed to
me that there were for every podcast one thousand two hundred are one thousand three
hundred YouTube channels. It' s a very good hearing opportunity. That'
s no video recording podcast, which is easier for you to reach more people,
but good that we don' t stop opening menons. I think it
' s going to be the longest episode on the other side of the microphone,
I think it' s going to be a little more than ten minutes,
or I don' t know if much more is being heard by ry
Ances if I' ve already seen it, if I already know where I
was, but I' ve already seen it in the player lock they haven
' t been able to see that if we' ve even opened up the
time space in the podcasting that we' re there. In the past it
is broadcast in the future and we don' t know when people will find
out if maybe someone will listen to us in another twenty years. Hey,
I' m calling you to record the two- thousand episode. Come on,
it' s okay in fact, here or wherever it' s time
and now I say goodbye and we' re going back to that place where
you guys are right now on the other side of the microphone, this is
podcast. You' re recording a podcast talking about technology and Jack Dorsey and
they bring you the roads. I just found it, so something sneaks into
the fake shots to see who' s coming out of the three podcast viojones
so it' s not that 23- three Treky. No, that'
s not Trei Trek He was messed up on hold He' ll put it
around here. Enrique Varela yes, yes and Javier Romero yes, that I
have a good view no, not between here I was very allied with the
organization not that other. My mic was RAFA' s, yeah, yeah.
Then they gave it to you because I had a sticker with EOV.
Each of our materials was labeled. Yeah, it was days. Geo was
that was premonitory after what this would be, that was the first good put
to bujar in a good n. Yeah. Yes, of course, I
have to rescue that wire. Yeah,' cause that' s your own
podiatrous metarchology of' cause in the end the OV thing was about an equal
blog of this one. Why, because it was sometimes bo epics and on
Twitter I didn' t sometimes go bo epics and how I was free.
And then, when the few short nicks came to an end,