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If they're not consistently coming back,
then that means you need to be consistently

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trying to reach new people to then
convert them into the offers that you do

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have. And that's pretty exhausting to
always have to reach new people to grow

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your income. Like, yes,
growing your audience is going to be a

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non negotiable part of your business,
but we also want to make sure that

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when we grow the audience, they
are staying with us for as long as

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possible. They're coming back over and
over again. Welcome to Imperfect Action.

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I'm Steph Taylor. For years,
I read all the books, downloaded all

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the freebies, and did all the
courses, but it wasn't until I started

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taking imperfect action that my business had
its first million dollars. Here, imperfect

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action is about doing things before you're
ready, prioritizing consistent action over perfect action,

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and moving forward even when you're not
sure you're doing it right. On

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this show, you can expect mindset
advice, actionable marketing tips and strategies to

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build a business that brings you more
profit, more freedom, and even more

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joy. You want the list to
get my daily businesses. Every day,

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I'll send you a bite sized prompt
designed to help you grow your business in

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a more intentional way. Sign up
at Steph Taylor dot co, forward slash

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DBB, or at the link in
the show notes. Welcome back to Imperfect

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Action. This is episode seven hundred
and thirty one. Today I am sharing

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a couple of things that you can
implement in your business when you find yourself

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in that position of your income just
not growing as quickly as you would like.

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And I've been here before in my
business. You know that point where

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you are doing all of the things
and yet that income's just not growing.

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You're just not making the sales that
you want to be making. And I

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do want to say this is totally
normal. Growing a business can take a

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while, and even at each new
level, it's totally normal to have little

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plateaus. You might think like,
oh, I've done this before, Why

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have I now plateaued and what's worked
for me before is no longer working.

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It's totally normal, and this is
one of the hardest places to be because

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you are putting in so much effort
and yet you're just not seeing that return.

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And I've seen this little plateau be
the point where so many business owners

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start then questioning do I need to
go and get a job. Should I

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be doing this? Should I close
it down? Should I pivot? Should

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something change? And I do want
to say, like, business isn't supposed

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to be easy. If it was
easy, everyone would do it, and

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then nobody would be working jobs,
like we need the economy needs people to

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be working in jobs. We can't
all just be out there running businesses.

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And it's not an easy thing.
Even though like what you might have seen

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on social media, what people will
tell you, all of the overnight success

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stories you read about, they make
it sound like it's really easy. It's

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not. Okay. So if you
are at this place where you're finding it

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really difficult to grow your business and
you're struggling to grow your income beyond what

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it is right now, I want
you to know that this is a totally

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normal stage that will probably happen multiple
times in your business, and that there

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are a couple of things you can
start to do about it. So number

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one, you can identify the cause
of your slow income growth. Now,

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there's this lovely income equation that I
come back to whenever I'm like, Okay,

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this person's not making enough sales in
their business, which one of the

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parts of the income equation is it
and the income equation is the number of

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people who are seeing your offers multiplied
by the conversion rate or the percentage of

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those people who then convert, multiplied
by their lifetime value. So how much

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they spend with you over their lifetime, with your business or with your brand

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that equals your income. And to
grow your income, you need to increase

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at least one of these three things, otherwise it's not going to grow.

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And is it that you're not reaching
enough people? Is it that you are

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not telling your existing audience about your
offers, You're not getting your offers in

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front of enough of the right people. Is it that you're not converting these

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people? And if you're not converting
them, is it that the messaging isn't

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aligned. Is it that you're talking
to the wrong people? Is it that

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you are trying to sell them the
wrong offer? Right? Maybe they don't

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have the particular problem that you're trying
to solve with your offer, or maybe

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nobody really wants the transformation that your
offer is delivering. And this can be

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really tough to hear. I know, like I've created offers in the past

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where they didn't solve the problem,
or they didn't articulate how they solved the

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problem for the right person and that
led to them not converting. Or if

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you are converting them and you are
growing your audience, then are they coming

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back to buy from you again and
again. That's the lifetime value piece.

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And if they're not, if they're
not consistently coming back, then that means

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you need to be consistently trying to
reach new people to then convert them into

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the offers that you do have.
And that's pretty exhausting to always have to

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reach new people to grow your income. Like, yes, growing your audience

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is going to be a non negotiable
part of your business, but we also

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want to make sure that when we
grow the audience, they are staying with

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us for as long as possible.
They're coming back over and over again.

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We're helping them over and over again. The second thing that you can start

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to do is to get clear on
the strategy behind what you are selling.

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This is a really common problem.
I will see somebody They'll say, my

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income isn't growing, And the reason
why it's not growing is because they really

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only have maybe a one on one
way that you can work with them and

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maybe one course, and both of
those offers solve the exact same problem.

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So let's use, for example,
a website designer. They might have a

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course on how to diy your website, or you can work with them one

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on one and they'll build your website
for you. And then the problem with

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that now is that once somebody has
built their website, once they've designed their

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website, whether they engaged you to
do it for them or whether they learned

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how to do it themselves, once
that problem is solved, they no longer

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need you. And the only way
then to keep growing your income is to

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keep finding more people who need a
new website. The easier way to do

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it is thinking about what other problems
might they have that you can solve for

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them. Maybe problems that they might
have before they work with you, for

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example, maybe they need to learn
how to choose their brand colors and fonts,

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or problems that they have after they
work with you, like maintaining and

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updating their website. There are going
to be other problems you can help them

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with, and it's so much easier
to help them over their lifetime, over

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and over again than always trying to
find new people who have this one specific

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problem that you solve for them once. I dive a lot deeper into this

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in my free training at seven Secrets
to Consistent Sales. You can watch that

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at stephtaylor dot co slash Mafterclass,
or if you prefer, you can send

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me a DM on Instagram, send
me the word masterclass, and I will

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send you the link to watch that
training. Number three, Be strategic with

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your free content to ensure that you
are attracting the right people into your audience

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and nurturing those people into buyers.
The content that you share will determine who

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your business attract and if you are
sharing loads of how to content and free

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tips and tricks, this is probably
not moving them closer to buying from you.

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It might also be attracting the wrong
people. It might be attracting freeb

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seekers. And that kind of content
is also unremarkable. Everyone else in your

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industry is sharing that kind of content, so you're not going to stand out

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because you're also sharing the same how
to's and the same tips and tricks.

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So instead, ask yourself, what
remarkable content can you share to stand out,

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to attract the right people and to
nurture those people into buyers. I

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teach this inside Booster You Brand super
Fans. It's my four part, four

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week crash course to fill your audience
with write people, without spending of scent

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on Facebook ads, without working on
TikTok. If you don't want to,

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you can find out more about that
at stephtaylor dot co. Slash bybs or

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send me a DM on Instagram at
stephtaylor dot co send me bybs just one

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word and I'll send you the link
for that page. You can find all

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the details there. Number four Launch
something for a cash injection. Now,

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this doesn't have to be something brand
new. You can launch something that you've

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already got. You can launch an
existing offer. If you have an existing

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offer that is sitting there and it's
on your website and it's just not selling

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the way you want it to,
could you launch that again? For example,

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booster Brand Superfans. I created that
last year, and I launched it

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the first time last year and then
didn't have a chance to launch it again

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until just recently, and so many
people in my audience didn't even know that

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it was available, didn't even know
that it existed because I had only launched

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it that one time, even though
it was sitting there on my website and

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they could find it if they were
looking for it. So, do you

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have an offer that you can launch
again? If you don't have an existing

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offer that you can launch again,
could you create a low hanging fruit offer

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and launch that something that's really easy
for you to create and that solves a

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really specific pain point your ideal client
has Right now, I teach the ins

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and outs of launching a low hanging
fruit offer inside off a less sell more

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so I won't go to into debt
here. But essentially, what we want

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is something that's going to be quick
and easy for you to create. We're

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not outlining a twelve month long course. We're not, you know, creating

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this big ebook or anything like that. It's something that you can launch and

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if people buy it, then you
can deliver it really easily. Or maybe

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alternatively, if you don't want to
do a low hanging fruit offer, maybe

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you've been sitting on an idea for
a course or a program. You've been

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sitting on this idea for so long
and you haven't had the time to outline

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it and create it and do all
of that. Maybe you could launch that

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to your audience and if people buy
it, then you create it you teach

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it week by week live rather than
filming the entire thing before you know if

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anyone's going to pay for it.
And then number five audit your time.

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Where is all of your time going? If you don't have enough hours in

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the day, it's really important that
you know where every single one of these

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hours is going, because it's really
easy for them to just slip away from

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us and then we finish the day
and it's like, I have no idea

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what I even did today. So
where are you spending your time? Is

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it going towards income generating tasks or
are you spending it on things that make

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you feel productive but actually don't move
the needle in your business. A really

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fun exercise is to go through and
categorize all of the things on your to

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do list into ten dollar tasks,
one hundred dollar tasks, one thousand dollar

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tasks, and ask yourself, is
this a ten dollar task? Something like

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checking your emails might be a ten
dollar task. Doing a sales call might

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be a one thousand dollar task.
Or building out your webinar that's going to

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sell your course that's a one thousand
dollar task because that's going to generate lots

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of money in your business versus replying
to an email that probably isn't going to

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make any kind of difference and the
time. So those are five things that

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you can do to start to grow
your income. But in the meantime,

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what I want you to know is
you need to get really good at budgeting

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and minimizing those operating expenses. You
need to know your cash flow. That

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is the most important part is knowing
how much cash do you have in the

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bank, what outgoings are going to
go out, and what is going to

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come in in the meantime. Because
once you know your cash flow, then

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you can make appropriate decisions rather than
blindly guessing like oh, I think I

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can afford that, or I'm not
sure. You need to know like can

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you or can't you? Do you
have enough cash flow? Cut your lifestyle

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expenses is a big one. So
your personal lifestyle expenses, even though they're

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not a business expense, they will
probably lead to you having to pay yourself

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more from your business, so then
you've got less cash in your business to

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reinvest and to grow your business faster. If you need to consider getting a

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job, I did this early on
in my first business. I went and

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got a part time job, and
it was great because it took a lot

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of pressure off and it actually I
met awesome people. I met the mentor

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who became a good friend, who
then taught me about podcasting, and that's

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how I have a podcast today.
So even though it seems like this,

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you know it's a failure if you
have to go and get a job,

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it's actually not. It can be
a great way to take that stress off

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and keep the lights on in your
business while you figure everything out. And

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then the last thing I want to
say is stay focused on that vision.

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So know what you are still working
towards. Even when you feel like you

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are stuck in the middle of it
and you don't know what that next step

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is. Keep focused on that vision
because that is what will keep you motivated

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even when it gets a little bit
more challenging. All right, That is

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it for today's episode. If you
haven't yet left a quick rating or a

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00:12:41,240 --> 00:12:43,720
review in Apple Podcasts, please do
so. I read all of them.

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It means a lot to me to
know that I'm not just talking into a

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microphone into the abyss, So please
take a little bit of time to do

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that. I read all of them, and that is it for today,

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so thank you so much for listening. Catch you next time.