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Welcome to Idemics Performance and Wellness,
where world leading coaches and scientists explain how

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their research can help you achieve your
personal and professional goals. Foster hi It's

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Sanjayanti, co founder and CEO of
Idemics Coaching. Coaching has played an important

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role in my life. It's helped
me through my journey to become a powerful

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leader, mother and wife. IDMX
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improve your problem solving skills, and
evolve your habits to achieve your goals,

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all things I'm grateful to have learned
and done through my own coaching journey.

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Thanks for listening and see you next
time. Welcome everybody. So we're about

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five minutes after the top of the
hour, so I'm going to go ahead

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and kick off our very exciting webinar
that we have today with Coach Farah.

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Today's webinar, Well, first of
all, I'm Jamie Cosmar. I work

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for IDMS as head of Client Experience, and I will be in conversation today

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with Coach Farah, who I just
can't say enough wonderful things about. She's

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going to be speaking with us today
about how to make yourself sponsorable at work,

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boost your professional image to get sponsored. Just a note about IDMX coaching.

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We work with leaders and companies to
achieve professional personal goals with the help

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of qualified expert coaches. Check us
out and learn more at THEIDMX dot com.

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So I'm super excited to have Coach
Farah with us here today speaking about

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this topic that I often think about
when we first she first proposed this.

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You know, this is something I
definitely could have benefited from very early on

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in my career, and I think
it's, you know, a topic that

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everyone could use a refresher on regularly, just to make sure that it stays

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at the top of mind. But
before we begin and get into the topic.

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I'm just going to give a brief
introduction. So Coach Farah is an

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experienced executive coach and she's a multifaceted
people development professional. She specializes in partnering

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with Fortune five hundred leaders as a
people operations business partner and an executive coach,

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helping them and their executive leaders and
senior teams to develop talent management strategies

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that prioritize attracting, retaining, developing, and promoting critical talent in ways directly

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tied to game changing business objectives.
In addition to her work though with businesses

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and this is this is what you
know I think is so amazing about Coach

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Farah. It's like she not only
has the organizational experience, but she brings

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as well the people level experience.
And for the last fifteen years, she's

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helped grow and develop thousands of professionals
with her own trademarked frameworks and tools designed

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to help people understand themselves deeper and
show up authentically and with intention. She

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of course, holds several certifications,
including a professional Coaching certification and one from

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the Hudson Institute of Coaching. In
addition to holding an MBA and she come

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she, as I mentioned at the
very beginning, multifaceted. She's not only

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a coach, she's a consultant,
a speaker, oftentimes in a keynote way,

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facilitator, and actually one of the
things that I learned about her that

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she and I haven't had the chance
to discuss that she's a fellow poloton enthusiast

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and a traveler. So while I'm
very tempted to ask you who your favorite

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instructors are, I think that we
should we should probably start delving into our

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topic today. So Coach Farah is
going to help us understand what you can

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do to position yourself as a high
potential employee. Deserting of sponsorship by key

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leaders a topic that she told me
is of critical importance to her because people

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just don't realize the conversations that are
had about them when they aren't in the

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room. And I'll be the first
to admit I fall into that category.

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I have never in my life thought
about that people were talking to me and

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what are and what are they saying? And more importantly, what do I

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want them to be saying? And
she believed that individuals have a responsibility to

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themselves to self advocate because nobody is
going to do it for them. So

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without further ado, please join me
in welcoming Coach Farah. Thanks so much,

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Jamie. I think I'm going to
have you join me in all of

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my future panels and speaking events and
zooms all that, so I appreciate the

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intro. I'm so excited to be
here with everyone this morning. This topic

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is one that actually is really important
to me personally as I'm someone who's benefited

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a great deal from sponsorship. I'm
loving the peloton love too, and I

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think this is something that just investing
the time together on can be so powerful.

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So my hope is that I'll share
some insights, some experience my conversation

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with Jamie here today. I welcome
any and all questions, and more importantly,

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I hope this sparks continued conversation for
you after this conversation, maybe even

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with someone that is already sponsor you, with peers who you want to continue

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the conversation with. There's no shortage
of areas to focus on as it relates

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to sponsorship. So thank you.
And it's so good to see familiar faces

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as well. Hi, Jasmine and
a few others that I'm seeing joint,

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so very excited, right, thank
you, coach Farah. So let's you

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know. I love to start,
you know, any sort of podcast or

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webinary by laying out definitions and an
understanding of what we're talking about today.

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And it seems very basic, but
I tend to think it puts us all

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on the same page, so there's
no confusion, you know. And I

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my first question is a very basic
one. What exactly do we mean by

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sponsorship and in particular, how does
it differ from, for example, mentorship?

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Awesome? Thank you. So when
I think of sponsorship, what I

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think of is the engagement of a
leader with someone as the process of leveraging

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their time and their credibility to make
sure that you equipped enabled and empowered to

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succeed. That's general enough, in
my opinion, definition such that you can

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apply it wherever you are, whatever
industry, whatever profession, whatever time or

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phase of your life and career you're
engaged in. So shorter than that,

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more simpler, it's just working with
someone who has time, credibility and power

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to help you achieve specific goals.
Great, thank you for clarifying that definition

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of sponsorship. And how does that
differ like, what is the difference with

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a mentor? Like? What does
a mentor help us do? It's the

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power aspect, right, So mentorship
anybody can mentor you. And I believe

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in the power of mentorship. And
when I say anybody, I just I

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think all of us have the opportunity
to learn from anyway. It doesn't require

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seniority, it doesn't require title.
Mentorship just requires experience and expertise. So

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I have mentors who are more junior
than me, more less quote unquote experience

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than me from a professional standpoint,
but have expertise and an area of focus

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that I'm interested in. And it
runs the gamut of different areas of engagement

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in your life. So you know, your peloton coaches can be your mentors.

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There's not that direct relationship that you
better believe. Tinday is my mentor,

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right, she doesn't know it yet. We'll get to her when we

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can and let her know. But
it's a different area of life in which

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one has an expertise that I can
leverage. You know, when I think

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of more junior folks who I've worked
with former direct reports, They've mentored me

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in areas in which I'm learning.
So my previous company, I was new

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at a particular time. One of
my direct reports had been with a company

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for sixteen years at that time.
I'm her manager, I'm more senior than

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her, I'm more experience than her, but she mentored me in my onboarding

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phase to learn the ways of the
company. I find myself in another corporate

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transition as we speak. There are
people here are more junior than me by

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title, but they're experts in the
company, in the areas of work that

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we're executing against in different facets.
They're mentoring me. And so I think

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the critical piece to understand is that
mentoring can come from anyone and everyone with

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more experience, more expertise in a
particular area of interest or focus for you.

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But it's a sponsor that really comes
in with power to lead to some

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form of change for you, most
usually in the form of progression, exposure,

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and elevation. Amazing. Thank you
for distinguishing that and that power pieces.

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I think a very important point when
we think about, you know,

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having sponsors versus mentors, and that
we need both absolutely and we need both.

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So talk about what does the mindset
and behaviors of a sponsorable professional look

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like? So you know, how
would you describe an ideal sponsorable professional The

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ideal sponsorable professionalist one who's just really, really open to learning. That sounds

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so basic, but I always prioritize
practicality here because I want you to be

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able to apply this as we leave
this conversation today. So operate with the

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mindset of a learner. You're open
to learning from others who have time,

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credibility, and power to help you. It's not about showing up as someone

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who fully understands anything and everything in
your domain. It's really coming in as

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a learner. The second piece of
that is someone who is invested in their

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own continuous group. You cannot expect
a sponsor to be someone who just downloads

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everything to you without you having to
make some investments. I'm just always really

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candid and transparent. So I'm just
going to call out something that Jamie highlighted

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in my intro. I've never looked
at it this way, but you did

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say, you know, multiple certifications, right, multiple areas of continued learning.

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That's a personal commitment I've made to
myself. But when I think of

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the sponsors who've partnered with me in
my career journey, these are folks who

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saw that I was invested in specific
areas of growth and could call that out

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as they advocate for me. So
not only are you a learner, but

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you're someone who invests in your continued
learning and growth. And then I would

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just say again, with that learning
mindset, that investment in learning, that

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you stay curious. It's easy to
fall into what I will call a trap

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of trying to be the expert at
all times. That's what we're most rewarded

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for. But there's power and curiosity
and showing up with a curious approach to

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your work. People want to teach, Sponsors want to employ engagement by sharing

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knowledge sharing information sharing perspective. Operating
with that mindset of curiosity in the day

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to day also goes a very long
way. The last piece I will say

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is really proactively managing your sponsorship relationship. Sponsors. I mentioned they have time

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as one of the critical components being
a really good sponsor. But the folks

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who I sponsor, I know that
if they don't hear from me unintentionally for

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quite a bit of time, I'm
going to hear from them. And it

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is an intentional approach to setting time
consistently and a good use of that time.

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And so I think that's another thing
that's critical here is that you're proactively

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managing that relationship. Usually with is
being those who are more senior, more

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experienced, and who operate with power, corporate power. They need a little

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help, We need a little bit
of help and managing all the relationships that

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we have. And I think it
goes a long way to know that,

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oh, I've forgotten to reach out
to so and so, I wonder how

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he or she is doing right now, and then I'll get that email for

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me. My closest sponsor is I
get text. You know, it just

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helps manage that relationship such that they
fit. They don't feel like I've forgotten

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about them. They know they can
come to me and we're proactively partnering together.

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Amazing. Thank you so much.
So. Curiosity learning, being open

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to learning, staying curious, and
being proactive is what I'm hearing. I

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can't help myself. I've got a
follow on question that I just have to

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ask. In particular. You know, it can be really I think intimidating

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or hard to reach out to people
who are senior to you and that they're

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super busy and checking in so you
know, if it's appropriate. I would

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love a little maybe anecdotal information about
like you know, what do your text

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say, or like how do you
check in with somebody who is senior to

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you and you know who's super busy? How do you do that? So

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this is such a critical question because
I think one of the first things to

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think about as you're positioning yourself to
be more sponsorable. I would ask you

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to think first, if we think
of corporate or organizational sponsorship is what kind

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of organization are you in? You
really have to think about this is sponsorship

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or conversations about sponsors typical? Is
it the norm? Is it part of

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the culture? I would hope that
it is, and that you can just

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lean into that. It does make
it easier. If it is not,

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that's more challenging because you do have
to take a prescriptive approach. I'm going

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to start with the cultures in which
this is as a topic of norm,

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right, I think the first thing
is see what work you have that is

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already tied to the person whom you
really want to have as your sponsor.

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I caution everyone, do not go
around kind of like that book are you

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my Mother? Asking people can you
be my sponsor? Are you my sponsor?

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It should really feel natural and something
that flows out of the work,

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because it shouldn't be a relationship that
is forced. And I know that's really

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hard because what we do first is
we think, oh, I want so

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and so to be my sponsor,
right, and you go chasing the person

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instead of what you should really be
doing is focusing on being excellent in your

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work such that people see that you're
a learner. People see that you're invested

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in your learning, You show up
in the work with a curious mindset,

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et cetera, et cetera, et
cetera. All the things that I mentioned,

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And so I'm going to give the
endidote of when I first benefited from

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the power of sponsorship. I was
working at Price Whie house Coopers. I

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was a director at the time,
and Maria Motz was a partner in the

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organization. And Maria, she had
just come into a new role and I

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happened to be presenting on a particular
area of work from my area of focus,

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which was the Northeast region, and
I got to showcase my work,

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I got to meet with her.
She ended up partnering with me in my

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career journey. Very fortunate, you
know, grateful. It doesn't always happen

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that seamlessly, but that it was
through the work. The person who also

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served as my sponsor was my direct
manager at the time. He noticed I

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excelled in my work. That's not
a bride, that's not a pat on

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the back. It is this is
critical. You have to be excellent in

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the work that you do. And
so these two individuals I noticed how I

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operate and continue to just leverage that
area of focus for us to build our

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relationship from that rapport was built from
that rapport responsibility, So excellence in the

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work rapport they took on the responsibility
of sponsoring me. And these individuals I

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still have relationships with to this day. Last week Maria announced her retirement and

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I get to celebrate with her.
Those relationships are still there. And the

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other individual is very neuros at Price
when I was Scoopers. When he retired,

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that relationship was one that I got
to celebrate with him. So that

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is kind of a model of when
sponsorship is part of the culture. When

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it is not part of the culture, you do have to approach it a

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little bit more prescriptively, but again
to not go around saying, well,

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you'd be my sponsor. What I
would do is focus first, and this

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is what I do with clients,
my coaching clients, especially those who are

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in transition or starting a new role. Keep an eye on the stakeholders of

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your work. Focus on who is
at the table when you're having to present.

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Who do you need to make sure
knows what your work involves, how

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that work is landing. Those are
your stakeholders. Then determine, based on

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the goals that you already have where
you want to go and progress in your

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career, who you could really lean
on and benefit from a sponsorship relationship with

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focus on making sure they here see
and know what value you're adding. Slowly

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but surely, you'll start to engage
with them naturally through the work. Again,

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rapport will be built, and over
time there will be a responsibility that

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they feel is part of their job, which is what it's should be.

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And then over time that partnership in
your progression and your development is there.

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And so two organizational types, if
you will, one in which sponsorship is

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part of the culture, one in
which it may not be. Both focused

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on work as kind of the entry
point of making sure you're being viewed as

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sponsorable, let it flow, it
will happen, rapport relationship, and then

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your partnership on meeting your goals amazing. So you know, one of our

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questions was actually, and I think
you already answered it, was determining who

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our key stakeholders are. And it's
about paying attention to who's in the room.

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Yes, you're presenting and engaging with
them around sort of more again,

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not going around and saying will you
be my sponsor, but around sort of

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organic conversations. Right, So maybe
you're sort of seating a little bit of

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the you know, reason to interact
or or maybe it gets back to that

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point that you're saying about being proactive, right, absolutely notice, and then

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you're saying, Okay, I'm going
to proactively make sure that I they're in

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my touch point. I'm going to
find a reason to speak with them.

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The other thing I think is really
important about what you're saying, and I

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just I want to highlight it because
in the age of Amazon, I feel

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like we think that everything should be
instantaneous. This idea that I meet somebody,

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I speak with them on zoom once
or I'm you know, in a

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room with them once and then that's
it, like they should want to sponsor

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me, they should want you know, and which gives this type of exercise

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a very transactional nature. But what
I hear you saying is this is not

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transactional. I mean, obviously there
is a shared goal at the end,

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but it has to be developed,
and it has to be developed of time.

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So I'm curious, you know,
if we had to put a timeline

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on this, could we do that? And how long would you say that

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probably would take. I'm going to
answer that question, but I do want

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to go back to one piece because
I think it's critical to understand it is

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not instantaneous, and that phase of
rapport and relationship is where you really really

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want to focus. Right when you're
building rapport with someone, you're kind of

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setting the seeds for relationship building.
You're setting the foundation of trust. Because

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remember early on in the definition of
sponsorship, there's this piece about credibility that

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the sponsor has to have. And
so if part of that is my credibility,

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I need to have rapport with you
to know that I can trust that

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if I'm expending my credibility that it's
worth it. That that's just kind of

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the breast tacks of part of building
that right, and that comes from rapport

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building. Once that report is built, then relationship happens, and it's so

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much more seamless. And so I
just I wanted to pull that threat a

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little bit more to make sure that
that's fully understood. With that understanding,

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I think I love the acknowledgment of
this kind of Amazon approach to just living

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nowaday where we nowadays, where we
feel like everything has to be instantaneous.

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I'm not gonna lie to you,
there's no timeframe, we can't that you

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can't put that on there, because
well, let me take that back.

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You actually can, and you will
sell yourself yourself short because you are focusing

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on transaction more than you are focusing
on relationship. Yes, there's an endgame

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here, and you're trying to benefit
from this relationship, but remember you're benefiting

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from a relationship one of the best
things. And I'll point to Marie again.

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When I was actually leaving Price Waterhouse
Coopers, she sensed that I was

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worried that I was going to lose
this relationship, and she said the most

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beautiful thing to me a sponsor can
say. When I and she did use

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the sort. When I agreed to
sponsor you, I was not sponsoring Farwer

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Bernier, the price Waterhouse Cooper's employee. I was agreeing to sponsor Farwer Bernier,

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and I will sponsor you forever,
and she has. And so if

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you think about what that means in
terms of I can call Marie at any

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time, I can email her any
time I know that I will, she

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will hear me, we can connect. Then that means in the beginning,

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it was not transactional. There was
no period of time set to show my

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work and then build report and then
hopefully the relationship will come start out because

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I just wanted to engage with this
individual who was clearly engaged or committed to

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engaging with me. And over time
this relationship has built so strongly that not

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only do I know that I can
tap into her, that relationship is there

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such that I feel a responsibility to
continue paying it forward. When you think

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about the comprehensiveness of that, I
hope that you will be more comfortable understanding

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that this may take a longer period
of time because the benefits are significantly longer,

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and that it may take a shorter
period of time depending on the type

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of organization you're in, but it
is not a thirty day process or a

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ninety day engagement. It does take
time, but trust that the investment of

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that time has yield for your life
more than your career. Yeah. Yeah,

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that's a beautiful story actually about your
personal experience with your sponsor from the

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early part of your career. Thank
you for sharing that with us. You

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know. It does leave me to
this other question though, I'm thinking in

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my head, like, how do
you know when to give up? Like

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you're you're working on developing a rapport
with someone and it's you know, is

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there is at a certain point where
it's just like, Okay, this person

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is not there's something just not working. I really appreciate that question because kindidly

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I've never thought of that. You
know, when do you give up as

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a sponsory. My reaction to that
is, you'll know from the very beginning.

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Again, this relationship is one of
care, is one in which someone

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is really prioritizing you. You'll know
that from the very beginning. You know,

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again, if we go back to
it starts with excelling in your work.

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When you're showing up in your domain
expertise and you're doing a good job,

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right you'll see who's acknowledging you,
who's empowering you even in that phase,

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who's encouraging you, who's asking for
more, who's already kind of in

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my previous employee we would say plus
wanting. You know, in this context

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it's actually you know, as Jamie
highlighted in my intro, it's acknowledging your

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work, how you approach things,
how you demonstrate your strengths. You will

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know early on. But if you're
a persistent person, of which I am

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too, so I could see,
you know, just continuing to give it

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a shot. If it doesn't feel
right, be comfortable letting it go.

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Be comfortable letting it go, which
is hard, especially if this is someone

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who super super senior, who you
feel like you really need their sponsorship.

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Be comfortable letting it go, and
trust that someone else is already showing up

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that you probably don't even see.
Trust that there are other options. And

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if you're feeling from the beginning there's
just it's not clicking with this person,

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because again it is a relationship,
don't be afraid to just deep dive with

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someone else, lean into who's leaning
in with you, and then you'll find

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that person. Maybe your entry point
to this maybe more senior individual who you

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just couldn't get to and that's okay, that's okay, Yeah, yeah,

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I love that. Like effectively,
there's a bit of trust you've got on

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this when you'll know when it's time
and there is no time frame, there

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is no you know, it's it's
being intuitive about it. I'm I want

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to take a sort of step back, and I know you've talked about this

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a little bit, but like how
do you you develop a personal brand that

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gets noticed by leadership? Right?
So that's like probably the very beginning,

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Like how do you make sure that
that beginning phase you are putting yourself out

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there and the right people are noticing
you? Yeah, I have a really

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annoying response to this. Are you
happy with your brand? You know you've

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got to start internal? Not you, Jamie, Sorry, but I mean

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by this is the question you have
to ask yourself, right, you know

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the and I guess this question a
lot. How do you put your brand

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out there? Well, before you
start, you know, going out and

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putting your brand out there, what
do you feel about your brand? How

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do you feel about who you are
and how you show up? This is

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why anyone who partners with me in
the coaching experience, we always start internal

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first. We have to make sure
you know who you are, You know

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what your strengths are, be really
comfortable with what you do not know what

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your strengths are not. I am
very comfortable with acknowledging where I do not

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have strengths or where it is actually
worth this, worthless for me to learn

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something because it's just not my summer
willows. And you got to get to

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that point first before you stop branding, because the best brands, the strongest

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individual brands, are those that have
clarity around who I am. Who I

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am not what I bring to the
table, what I do not bring the

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table to the table where I may
have an opportunity to learn and develop and

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I want to and where I do
not. Right, you just have to

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have such a conviction of self and
understanding of self before you start quotes putting

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your brand out there, because if
you start external first, you're going to

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have a real reckoning with self that
sometimes more often than not, actually lends

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with wait a minute, I don't
even know who I am, and I

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don't mean that super existentially, I
just mean that generally speaking, right,

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such that maybe I need to pause
and think about what am I putting out

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there, and so that's the first
piece. I always like to just make

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things practical again. So what I
will say is for me, that journey

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started a long long time ago.
So I am very comfortable saying that anyone

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who partners with Fara Bernier in any
form or fashion is always going to experience

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someone who's engaging, someone who is
who is committed to empowering, and as

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a result, in every experience someone
has with me, there's going to be

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some level of elevating both for me, for that individual, for our work,

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how we've work together. Those are
my three e's that was developed years

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ago as a result of taking that
time to understand myself first. Again,

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not a brag, not a pad
on the back. It's just this has

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worked for me, and I offered
to you as just how to think about

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this. Once that's there and you
feel really strong about that, then it's

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about putting it in a format that's
for easy recall for yourself such that when

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things get really challenging, you can
prioritize the most critical piece about branding,

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and that is consistency. So for
me, everyone knows come hell or high

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water. No matter how great things
are, no matter how challenging things are,

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you're going to experience two things Farah
Bernier and her leadership model of engage

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in power elevate And second, I
always operate as a reflection of my name.

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My name means joy. And again, even in the most difficult situations,

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you're going to get that. It
doesn't mean that it's happy, go

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lucky every single time. There are
real crisises in which I've had to partner

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with leaders. You know, it's
it is real things get difficult. But

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joy for Parah in that moment might
be just making sure I call out the

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silver lining, making sure that we
start with our wins before we go to

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the challenges. But that again to
being very self aware of who I am,

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how I operate, and committing to
consistency no matter what. Am I

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muted or are you muted? I'm
sorry about that technical difficulty. I was.

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I was because there was some noise
forgive me no worry, and then

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I couldn't you that was beautiful.
Thank you for sharing that. I I

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just you know, I mean.
The thing that resonates really deeply with us

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here at idem next is this idea
that Look, there's a lot of noise

385
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in the world and very rarely I
mean you know now too with social media,

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00:33:20.319 --> 00:33:23.119
it's like I'm on fire, right, You're always getting these external messages

387
00:33:23.920 --> 00:33:29.640
and symbols of external ideas of what
we should want and what success looks like.

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And the beauty of a coaching relationship
and working with a coach like you

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is taking that time for yourself to
figure out and get clear on these pieces

390
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so you can be clear about who
you are and what your personal brand is.

391
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Actually, we say yeah, and
that's that's what's very very valuable about

392
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working with coaches like you, is
is that that piece, because that's very

393
00:33:55.160 --> 00:34:00.799
hard. I feel like it's it's
become much harder to obtain in today's environment

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to know who it is and what
you want. Moving along to our next

395
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question, how do you demonstrate your
value and impact to your stakeholders? So

396
00:34:19.079 --> 00:34:23.519
it's it's interesting, you know,
I'm currently in a corporate transition right now,

397
00:34:24.239 --> 00:34:29.280
shifted from my previous employer now with
the new employer. This is week

398
00:34:29.320 --> 00:34:32.360
two, and so I'm just I'm
going to share candidly with you how I

399
00:34:32.440 --> 00:34:36.960
focus on this, so you get
inside peak a little bit. First,

400
00:34:37.000 --> 00:34:42.360
and foremost, focus on your low
hanging fruit early on. Right, what's

401
00:34:42.400 --> 00:34:47.000
what's I don't want to say easy, but what's seamless for you to land?

402
00:34:49.679 --> 00:34:51.880
You know, right from the beginning, whether it be a new job,

403
00:34:52.360 --> 00:34:58.639
a new project, anything, what
what's some low hanging fruit that you

404
00:34:58.719 --> 00:35:02.920
can come in and show, Oh, I can do this, I got

405
00:35:02.920 --> 00:35:07.400
this. But more importantly, I
can leverage people to help me with this

406
00:35:07.400 --> 00:35:09.559
because people want to help. And
don't be that person who thinks you got

407
00:35:09.559 --> 00:35:14.960
to do it alone. That I've
done that in the past. It only

408
00:35:15.000 --> 00:35:16.880
gets you so far. It can
work, but it only gets you so

409
00:35:16.920 --> 00:35:22.079
far. So look for low hanging
fruit first. Once you get that low

410
00:35:22.119 --> 00:35:25.480
hanging fruit land Again, this goes
back. You got to be excellent at

411
00:35:25.480 --> 00:35:30.199
what you do. There's no getting
around that. That's pre requisite to being

412
00:35:30.239 --> 00:35:37.719
sponsorable. And then you got to
remind people, you know, I do

413
00:35:37.840 --> 00:35:42.480
think generally speaking as women, it
is very hard for us. And I've

414
00:35:42.519 --> 00:35:45.639
done it here, by the way, multiple times I've said, not patting

415
00:35:45.639 --> 00:35:50.000
myself on the back, not bragging, but we should be more comfortable do

416
00:35:50.039 --> 00:35:52.000
it. I really wasn't. That's
why I said it, just speak clearer.

417
00:35:52.400 --> 00:35:58.679
But we can be more comfortable highlighting
our winds. And that's why I

418
00:35:58.719 --> 00:36:04.800
call it that instead of specifically your
impact or accomplishments. I have found that

419
00:36:04.840 --> 00:36:13.039
working with my coaches, especially generally
speaking, again most women, people of

420
00:36:13.079 --> 00:36:17.039
color, it's easy to call them
wins versus accomplishment accomplishments. It's easier for

421
00:36:17.119 --> 00:36:22.639
us to start to internalize that,
and then we can more comfortably say no,

422
00:36:22.679 --> 00:36:25.159
I accomplish that. So I just
offer that too. And then once

423
00:36:25.199 --> 00:36:30.800
you start acknowledging the wins for yourself, make sure you're celebrating with other people,

424
00:36:31.440 --> 00:36:39.039
right, you know, I feel
like I've really lucked out, even

425
00:36:39.280 --> 00:36:45.760
in this moment with the person I'm
reporting into. She's phenomenal, remarkable and

426
00:36:45.960 --> 00:36:51.679
already landing a few things. Today's
day seven, by the way, already

427
00:36:51.800 --> 00:36:57.840
landing a few things. It's very
easy to celebrate with her, and she's

428
00:36:57.920 --> 00:37:02.840
celebrating with me, and she's celebrating
me, and so I would offer that,

429
00:37:04.079 --> 00:37:08.880
you know, focus less on the
tactical, transactional. How do I

430
00:37:08.960 --> 00:37:15.840
lay out my impact my accomplishments.
This is a real mindset shift. Look

431
00:37:15.920 --> 00:37:19.079
for a low hanging fruit, even
now, even if you're not new to

432
00:37:19.159 --> 00:37:22.119
your job, even if you're not
new to your company, just think about

433
00:37:22.159 --> 00:37:28.840
what are some opportunities, challenges or
problems that for you could be pretty seamless

434
00:37:28.880 --> 00:37:34.760
to win. Right now, acknowledge
those wins that are probably wins for your

435
00:37:34.800 --> 00:37:39.559
team, for you and your manager. Just make it a collective thing and

436
00:37:39.599 --> 00:37:45.800
then call it out and celebrate together. From there, then, when it's

437
00:37:45.800 --> 00:37:49.639
time to do the transactional thing of
you know, your mid year, your

438
00:37:49.800 --> 00:37:53.480
end of year review, it's easier
for you to lay those out because you

439
00:37:53.480 --> 00:37:57.440
will remember, oh right, I
did celebrate that with so and so,

440
00:37:58.079 --> 00:38:00.960
Oh right, we did have that
meeting about X, Y and Z,

441
00:38:01.239 --> 00:38:06.400
and commented how quickly we were able
to do YadA, YadA, YadA,

442
00:38:06.440 --> 00:38:10.119
And I lad that I did that. And so I would implore of you

443
00:38:10.280 --> 00:38:17.519
again with this mindset of making yourself
sponsorable, focus less and less right now

444
00:38:17.559 --> 00:38:27.000
on the solo efforts and prioritize,
generally speaking, more of a communal approach

445
00:38:27.519 --> 00:38:30.559
to your work, because that's what
people will see and want to tap into

446
00:38:30.840 --> 00:38:37.199
as a sponsor. And so again, high level, but hopefully that's helpful.

447
00:38:37.800 --> 00:38:42.280
That's very helpful. And I love
that you're sharing as you're live and

448
00:38:42.360 --> 00:38:47.159
your experience of transitioning into a new
role and what you're thinking about, right,

449
00:38:49.159 --> 00:38:52.199
I mean, you're you're an expert. But that being said, right,

450
00:38:52.280 --> 00:38:53.840
it doesn't mean we're not all work
in progress. I mean I can

451
00:38:53.920 --> 00:38:59.440
definitely and I'm sure others on this
webinar today can relate to the fact that,

452
00:38:59.519 --> 00:39:05.159
like, I hate talking about my
accomplishments. It just it feels And

453
00:39:05.199 --> 00:39:07.159
I don't know if it's something with
like the way I've been raised or what

454
00:39:07.199 --> 00:39:12.679
it is, but it just feels
wrong to me. So I can definitely

455
00:39:13.079 --> 00:39:17.960
relate to that. You know how
when we talk about and I think your

456
00:39:19.000 --> 00:39:22.360
advice about like make it a communal
effort, make it a celebration. What

457
00:39:22.400 --> 00:39:24.559
does that look like? Though?
Like, you know, is it just

458
00:39:24.599 --> 00:39:28.559
like we're having a meeting and we're
having a chat about it, like a

459
00:39:28.639 --> 00:39:34.960
debrief? Is it? You know, We're we're toasting our our coffees and

460
00:39:35.119 --> 00:39:37.920
our glasses. You know how,
How how do we think about like how

461
00:39:37.960 --> 00:39:45.519
that's executed. I there's so many
different options. That's my pause. What

462
00:39:45.559 --> 00:39:46.760
I will say, first and foremost, think of the culture in which you're

463
00:39:46.760 --> 00:39:52.679
operating. Right, I've had the
good fortune and I do count it such

464
00:39:52.840 --> 00:39:58.119
as working in very different organizations across
the board, and so I don't think

465
00:39:58.119 --> 00:40:01.679
it needs to be as formal as
a coffee toast. But if that's the

466
00:40:01.719 --> 00:40:09.440
culture, lean into that, right, you know something, It is more

467
00:40:09.519 --> 00:40:15.159
natural for me than I think I
even realized except for the past few years.

468
00:40:15.800 --> 00:40:22.079
I think COVID our adult time out
twenty twenty until I mean still now

469
00:40:22.119 --> 00:40:27.920
to a degree, but working from
home or hybrid environments, I just got

470
00:40:27.920 --> 00:40:35.119
really intentional about thinking people or what
they were contributing to, for how we

471
00:40:35.119 --> 00:40:40.760
were partnering, how we were working, what we were able to accomplish.

472
00:40:42.559 --> 00:40:46.840
And so you know, no matter
what your job is, no matter what

473
00:40:46.880 --> 00:40:53.840
you're doing, there's some hefty world
things that are happening that impact our day

474
00:40:53.880 --> 00:41:00.360
to day and how we're approaching our
work, and less and less can any

475
00:41:00.400 --> 00:41:06.159
of us really do anything alone.
And so I think celebrating with other individuals

476
00:41:06.320 --> 00:41:14.039
is first personally for you acknowledging who's
on team Milena, A team Jacqueline,

477
00:41:14.039 --> 00:41:17.039
team Karina. I'm just looking at
names across the board, right like who

478
00:41:17.159 --> 00:41:24.400
are your ace players on your team? And who can you think in a

479
00:41:24.679 --> 00:41:30.320
public forum if you will, for
what the team is accomplishing with you,

480
00:41:30.639 --> 00:41:35.760
whether they be your peers, director
reports, and those more senior than you,

481
00:41:36.440 --> 00:41:38.039
they don't get thank yous quite a
bit, so I think they would

482
00:41:38.079 --> 00:41:44.960
appreciate that. And when the opportunity
comes up in team meetings, you know

483
00:41:45.039 --> 00:41:52.000
acknowledge you know, X was really
challenging. But I so appreciate Anastasia and

484
00:41:52.159 --> 00:41:57.840
Jasmine and Tracy joining me in this
journey to land. X Y and Z

485
00:41:58.320 --> 00:42:01.519
thank you so much. I can't
believe we did that and be you know,

486
00:42:01.840 --> 00:42:07.760
again culturally appropriate. There's some situations
which like clap all around or previous

487
00:42:07.760 --> 00:42:12.880
company I was in, use use
the it was Google meeds, so you

488
00:42:12.920 --> 00:42:15.559
know, use the emojis there,
I'm learning zoom, I will get there,

489
00:42:16.239 --> 00:42:22.480
use the reactions here, find little
ways that don't have to be over

490
00:42:22.519 --> 00:42:30.760
the top to acknowledge with others,
these these wins, these accomplishments, and

491
00:42:30.440 --> 00:42:37.679
again it goes back to sponsorship.
Other people will observe how you do this,

492
00:42:37.480 --> 00:42:42.280
and they will want to invest in
that mode of operating, I e.

493
00:42:42.519 --> 00:42:46.119
You, so that that's not lost, that gets elevated, that gets

494
00:42:46.119 --> 00:42:52.760
empowered. I really love that idea
that it's really just about taking a moment

495
00:42:53.239 --> 00:42:57.519
to acknowledge, and it doesn't have
to be this like again, chinchin,

496
00:42:57.800 --> 00:43:08.239
we're celebrating, but really just acknowledging
and giving it words effectively or emojis,

497
00:43:09.840 --> 00:43:15.239
but taking that moment to and and
that is really a process of reflection as

498
00:43:15.280 --> 00:43:22.039
well, right, making space for
a reflection on what happened and what went

499
00:43:22.079 --> 00:43:28.719
well than just moving on to the
next thing, which you know, we

500
00:43:28.760 --> 00:43:31.159
all get so busy, so I
think again there's not always a lot of

501
00:43:31.280 --> 00:43:39.599
space in life or in work for
that reflection. Piece. One one final

502
00:43:39.679 --> 00:43:44.079
question and then if we have time
we can open it up for any questions.

503
00:43:44.719 --> 00:43:51.880
Was you know, how do you
communicate your aspirations and your career goals

504
00:43:51.920 --> 00:43:55.760
effectively? So let's say you've built
the rapport right, you are developing the

505
00:43:55.840 --> 00:44:01.840
relationship, so in theory it's be
easier to start communicating about this. But

506
00:44:01.880 --> 00:44:06.960
then if you're somebody like me,
I will admit, you know, this

507
00:44:07.039 --> 00:44:09.559
is a conversation that would be hard
for me. So so how how do

508
00:44:09.599 --> 00:44:15.960
you talk about this stuff? So? Well, first I'd like to share

509
00:44:15.119 --> 00:44:20.079
some signposts that will make it easier
for you and are good indicators for you

510
00:44:20.119 --> 00:44:23.760
that you have a sponsor. So
first, and foremost you will probably be

511
00:44:23.920 --> 00:44:30.960
asked before you have to ask.
And I just I remember the first time

512
00:44:30.000 --> 00:44:36.039
I was asked, and that was
very neros and you said, so what

513
00:44:36.079 --> 00:44:37.199
do you what do you want to
do? What are you interested in?

514
00:44:38.119 --> 00:44:44.559
And I was very open, which
is great, but not very specific at

515
00:44:44.559 --> 00:44:49.000
the time. Right, So this
goes back to be prepared. If you're

516
00:44:49.079 --> 00:44:54.840
really investing in getting this relationship,
this sponsorship relationship and yielding the best and

517
00:44:54.960 --> 00:44:59.639
most out of it, be prepared
for that question, what is it that

518
00:44:59.719 --> 00:45:04.119
you want? How can I help
you? Where do you want to be

519
00:45:04.320 --> 00:45:09.639
in the next three to five years? Be prepared for those questions. And

520
00:45:09.719 --> 00:45:15.519
that usually happens once you've passed report
building and are in that relationship building.

521
00:45:15.679 --> 00:45:21.840
This is when you start having coffee
or even launch your dinner with your sponsor

522
00:45:22.480 --> 00:45:29.159
and it gets to be more relational
than just focusing on excellence in your check.

523
00:45:29.199 --> 00:45:31.440
You've done that building a rapport check, You've done that. You are

524
00:45:31.440 --> 00:45:37.360
in the relationship building phase. People
are asking you. If you are being

525
00:45:37.480 --> 00:45:43.360
asked, know that person probably more
than likely is sponsoring you, trying to

526
00:45:43.440 --> 00:45:46.800
sponsor you. I e begin to
advocate and champion for you. It is

527
00:45:46.880 --> 00:45:51.920
more than mentorship at that phase.
If that yet has not happened, or

528
00:45:51.960 --> 00:45:55.320
you just have a sponsor who's that's
not their approach. Sorry for the notification

529
00:45:55.440 --> 00:46:01.719
noise. Start to ask them questions
about how they got to where they are,

530
00:46:02.480 --> 00:46:07.960
Start to really operate with curiosity with
them, ask for insight into their

531
00:46:08.039 --> 00:46:14.320
path, and then offer up you
know what really resonates with me about what

532
00:46:14.360 --> 00:46:16.960
you've shared about your path? Your
experience is X, Y and Z.

533
00:46:19.159 --> 00:46:27.119
Either add in I would like to
ABC, or I'm thinking about the same

534
00:46:27.199 --> 00:46:32.440
path, the same area of expertise, and where you are, how would

535
00:46:32.480 --> 00:46:39.280
you suggest I get there? It
just starts to get more natural. I

536
00:46:40.159 --> 00:46:45.719
pause in understanding that this may just
sound like it's theoretical, it's not applicable,

537
00:46:46.840 --> 00:46:52.400
it's so high level. But sponsorship
I can't stress enough it really is

538
00:46:52.440 --> 00:46:58.320
about the relationship. It's not mechanical. If it is mechanical, it's transactional

539
00:46:58.360 --> 00:47:04.760
and it doesn't last to I just
offer up all of this from a perspective

540
00:47:04.760 --> 00:47:10.199
of really think longer, long game, think relational. Especially if this is

541
00:47:10.239 --> 00:47:16.800
about progression for you, it gets
to be more about relationship the farther up

542
00:47:17.000 --> 00:47:22.360
you go than it is about any
transaction, any specific ask for a yield,

543
00:47:22.840 --> 00:47:30.079
and so it gets easier. If
you prioritize excellence in the work,

544
00:47:30.320 --> 00:47:34.119
you get noticed. You get noticed
by someone who then you get to build

545
00:47:34.159 --> 00:47:39.639
rapport with That rapport is built a
shift into relationship. In that relationship,

546
00:47:39.760 --> 00:47:43.880
you will be asked, hey,
what are you thinking about? What do

547
00:47:43.920 --> 00:47:46.679
you want to do? If you're
not asked, it's okay, offer it

548
00:47:46.760 --> 00:47:53.880
up, be prepared and go forth. It does flow. That's great And

549
00:47:54.320 --> 00:47:59.400
I can't help by myself, but
mention you know, when we think about

550
00:47:59.400 --> 00:48:01.880
the preparation piece, I just want
to go back to something you said about

551
00:48:01.960 --> 00:48:06.360
how you work with your clients to
help them get clarity about who they are,

552
00:48:07.039 --> 00:48:10.079
uh and what they want. And
I think that when you work with

553
00:48:10.119 --> 00:48:14.920
a coach and you have that,
those conversations are easy for you, right

554
00:48:15.000 --> 00:48:19.320
because you prepare. That's working with
a coach is a is a great way

555
00:48:19.760 --> 00:48:25.239
to prepare yourself for those future conversations
with you know, potential potential sponsors.

556
00:48:25.719 --> 00:48:30.119
I think, great, well,
I'm going to open up. I think

557
00:48:30.119 --> 00:48:36.079
we have time for like one question
maybe too, if that's okay, somebody

558
00:48:36.400 --> 00:48:42.360
asks I joined a bit late,
but did we define sponsor. Is this

559
00:48:42.599 --> 00:48:45.599
just a person who will support your
desire for something like company to pay for

560
00:48:45.679 --> 00:48:58.239
continuing education? And maybe it's it's
worth repeating what a sponsor actually does and

561
00:48:58.639 --> 00:49:05.280
and and sort of how it differs
from a mentor. I do want to

562
00:49:05.280 --> 00:49:09.760
call out here and it's and forgive
me, it's Rebecca. I want to

563
00:49:09.760 --> 00:49:15.400
call out the Is it just asking
for something like continuing This is where it's

564
00:49:15.440 --> 00:49:19.760
about. That's transactional. That may
be your boss, that may be your

565
00:49:20.440 --> 00:49:23.719
mentor. You can ask about that. And so when in early on you

566
00:49:23.760 --> 00:49:27.519
can go back. I think this
is recorded so it can be posted,

567
00:49:28.079 --> 00:49:30.719
you'll hear. In short, the
definition of a sponsor is someone who is

568
00:49:30.840 --> 00:49:37.960
using their credibility time to champion advocate
for you. And the difference is that

569
00:49:37.000 --> 00:49:43.480
they have power to do so for
your progression, for your elevation, asking

570
00:49:43.519 --> 00:49:49.679
for something like continuing ed, yes, they can support it. I probably

571
00:49:49.719 --> 00:49:53.440
actually want to go to a sponsor
with that. There's probably internal processes that

572
00:49:53.480 --> 00:50:00.440
you can leverage that's transactional in my
opinion. And so if it's something that

573
00:50:00.519 --> 00:50:06.360
yields just to on generalize and click
of a button, that's mentor, that's

574
00:50:06.480 --> 00:50:10.519
manager. Maybe even your HR team
a sponsor, where do you need them

575
00:50:12.039 --> 00:50:15.760
to use their time, power,
credibility to advocate for you. That's the

576
00:50:15.800 --> 00:50:22.480
difference that I would look at here
and then as we if we just add

577
00:50:22.519 --> 00:50:24.760
on to that sort of how the
sponsor. What is the difference of the

578
00:50:24.800 --> 00:50:32.559
sponsor versus the mentor? Again,
Oh, sorry, I thought you were

579
00:50:32.559 --> 00:50:36.880
going to say it. So it's
that power dynamic. The sponsor is somebody

580
00:50:36.880 --> 00:50:40.400
who really has power the mentor or. A mentor can come from any source.

581
00:50:40.440 --> 00:50:45.599
It's anyone who has expertise, experience
in an area more than you,

582
00:50:45.760 --> 00:50:50.280
which is totally fine. They can
be more junior than you, but you're

583
00:50:50.320 --> 00:50:54.719
trying to learn from them. So
mentoring can come from any anyone who has

584
00:50:54.840 --> 00:51:00.280
insight or expertise that you need to
leverage or want to leverage. They don't

585
00:51:00.320 --> 00:51:07.960
always have power to get you from
A to B. Yeah. Great,

586
00:51:07.360 --> 00:51:15.000
Uh, I think that's all the
questions that we have. So I would

587
00:51:15.039 --> 00:51:20.559
love to thank Coach Farah for sharing
her insight with us today. I know

588
00:51:20.639 --> 00:51:27.639
that I have benefited greatly from this
conversation, probably a decade too late,

589
00:51:27.800 --> 00:51:30.960
never too and I want to thank
our audience for being with us here today

590
00:51:31.239 --> 00:51:37.599
and if you would like to work
with Coach Farah, you will be receiving

591
00:51:37.599 --> 00:51:43.199
a follow up email where you can
book an intro session with her, or

592
00:51:43.239 --> 00:51:49.400
you can go to theidmx dot com
and uh find her profile there and work

593
00:51:49.440 --> 00:51:52.920
with her as well. So thank
you so much everyone for joining us today.

594
00:51:54.320 --> 00:51:59.920
Thanks so much, Jamie, Thank
you everyone, Thanks for listening.

595
00:52:00.519 --> 00:52:05.000
Please subscribe wherever you listen and leave
us a review. Find your ideal coach

596
00:52:05.039 --> 00:52:09.920
at www dot viidmix dot com.
Special thanks to our producer Martin Maluski and

597
00:52:10.000 --> 00:52:12.320
singer songwriter Doug Allen.

