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What's going on? Everybody. Welcome
to a new episode of My Cannon Cast.

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I'm Canda Dave. I'm grooving.
On today's episode, we have special

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guys, Brittany Store, director of
Harden out in Las Vegas. Thank you

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for joining us today, Brittany,
and thank you for letting us use your

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studio. So we're at PWM Studios
and I'm just so excited to be here

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because I feel like you're hosting us. So this is very unique to me

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to be like not pushing buttons.
So I feel like I'm really here,

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Brittany. So this is awesome.
I'm really excited about this because now we

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all get the chance to talk about
one of my favorite subjects, which is

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cannabis. Absolutely. Yeah. So
it is our little background. If you

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didn't catch our last mjbiscon, we
came out to hardeen last year one of

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the most kick ass bud tenders.
We had actually the most kicked ass butud

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tender. We had the most knowledgeable
talking to us about turpenes. We even

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got ourselves at Donut last year's That
was hard to find too last year.

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Yeah, Like for us in Rosin, it was so hard to find Rosen

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last year. So when we came
here, it was like, oh,

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so yeah, super super excited.
I wish we could shout her out.

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But so many great things to speak
So all of our people back home Michigan,

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check out Harden when you come out
here. Yeah, so appreciate what

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you're saying. They're groovy. But
let's get little background about you, Brittany,

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and what led you to Hardeen and
how long you've been using cannabis for?

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Oh, I you know, I
was a late bloomer, to be

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honest, I was a walking Dare
sign all the way up until the day

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my grandfather was diagnosed with cancer.
Yeah, so that's kind of a backstory

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on what led me to Harden.
I was a walking Dare sign. And

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by the time, you know,
by the by the end of the month,

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the doctor had him consuming over ninety
different pills, right, oh my

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god, really exactly, but at
the end of the day it wasn't making

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him any better. And so you
know, it was crazy because the doctor

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actually told him you should try this
plant, right, you should try marijuana.

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It's actually going to help you with
your appetite, et cetera. But

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my entire family was like, absolutely
not, because I was like tying the

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red ribbon on the gate, et
cetera. Right, I mean when was

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this, I'm sure it was still
very years ago. Yeah, I'm sure

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now. Yeah, I still had
that bad stigma. Yeah, so bad,

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that's what I'm saying. Like back
then, to find out more about

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this plant, what I did was
I went to the library and I maybe

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brought home three or four books whatever
I could find. And you know,

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most of those books you would have
been tired of after the first page because

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of how hard it was to read. I read the entire you know,

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the entire thing in a month,
and then after that I was like,

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wow, this is actually really really
good for you. We brought that information

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back to my grandfather and when we
told him, unfortunately, he was like,

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I don't want to do this because
I don't want to die at criminal.

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And that's the first time I felt
the true justice of this system.

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Yeah, you know, because telling
you it's wrong, so you know,

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and good, good citizens they want
to do right right, like you know,

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you know, so that negative stigma
from all that like reefer madness stuff

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just really stuck and it's just such
a shame. Yeah, I was terrifying.

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And after that, you know,
it led into advocacy. My sister

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became the campaign field director for Proposition
nineteen, which would have made cannabis medically

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legal in California. I was the
girl that ran around Santa Ana, California,

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getting a thousand signatures to put it
on the ballot. Oh wow,

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right there in the streets. Yeah, there you go. That's true.

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I mean that's where it starts,
right. So I started an advocacy and

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then from there I had a chance
to work with this plant from seed to

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sell, which leads me to my
journey here at Hardy. Yeah. Oh

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wow, Well, school, you
have that very person not cool that you

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went through, but that personal experience
you know, Oh my god, I

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wouldn't wish sat on my worst enemy, you know, because I was very

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like you too. I was like, I was a late bloomer, I

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didn't like cannabis and then just had
I mean I didn't have a traumatic experience.

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I just started, you know,
helped me starting with my mental health

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at that age. So it's just
like very cool to hear that. It

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really means something to you. You
know, You're not just like some random

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MS I was just trying to make
some money. You guys really care here,

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and I've noticed that. I mean, you know, shout out to

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Ivy behind the screens, you know, so like, you know, because

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like everyone seems here seems very family
orientated and it seems like that. I

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really enjoy that. I appreciate you
saying that because that's literally how it feels

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like the culture here. This is
what I feel like kind of separates us

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from the pack is you know,
there is that teamwork, there is that

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camaraderie, there is that understanding that
you know, like I've been working with

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this plant for a very long time
and one thing I realized, I can

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help grow some of the best weed, but where does it end up on

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the retail floor? Right, So
one thing we recognize is that here on

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the retail floor, when we do
write by our people, when we take

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care of our community, when we
take care of our customers. Right,

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that's one more yes vote to legalizing
this plant. Right, so people understanding

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it, more education, more knowledge
out there, and now you have this

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you know, band of people that
are advocating for this plant now and this

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is this is where we are.
So that's pretty cool. You need people

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to advocate for the plant. That's
how we're getting it legal throughout the entire

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US. I mean, we just
had the twenty fourth state legalized, which

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is Ohio, in November of twenty
three. You have a shout out,

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which is great because that happens,
we'll be able to have people, will

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be able to fly with cannabis.
Maybe we'll be able to break down these

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boundaries that have been around the negative
stigma. So year by year, day

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by day, by everyone putting their
foot forward and talking about it and bring

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the positive aspect to it, we're
able to change the negative which has been

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played killed it in America. It's
been like dead here for years. Now

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it's finally coming up, becoming a
powerful plant, becoming a powerful industry as

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well. So it's great to see
that. So thank you and I love

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you all of your story. Brat. I appreciate that and thank you both

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because this is what we're doing right
This podcast room kind of like our retail

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floor. We might not have the
largest facility yet, but we do have

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the largest variety of products and SKUs, and that's something that you know we're

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going to continue to do. How
do we provide safe access to quality products

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so that everyone can enjoy? Right? Yeah, absolutely, and a big

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thing. Like I like you said, the bud tender was so great,

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Like having that like customer service is
huge because I feel like out here especially,

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I mean we're getting that a little
bit more out in Detroit, but

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like you know, you got twenty
four hour drive throughs, Like, do

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you think they really care about what
you're smoking? No? You know,

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like when you're here you can ask
questions and like, I think that goes

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a long way. No, it
definitely does. I mean that's what brought

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us back here to even reach out
and sit up those interviews because of the

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great experience we had. I mean
we've went to we checked out many dispos

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when we were here because it's part
of what we do. We like the

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review product review dispos and when we're
treated nice and people treat us like family,

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I mean, that's just what we
like. We come from Michigan,

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and I think that's what we like
best. So I was honestly shout out

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to your team and your manager's training
your bud tenders here, you know,

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because without that training, I don't
think you'd have it. Some dispos you're

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literally just a number in and out. And when you're talking quality and terpenes

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and educating people and making sure you
get the right product. You're going to

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continue to come back to that brand
or that company because you feel respected.

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I love that you just summed it
all up. What I like to say,

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especially when we bring on new teammates, is you know you we want

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to create this like wow experience,
especially when you come from Vegas. Right,

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every humor experiences. And the thing
is is you can be wowed when

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you go on to our receptionist floor. You can be wowed when you get

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into the retail floor and you meet
with that bud tender. But one of

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the most important things is when you
go home and you tried that product,

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are you wowed and did it work
for you? Right? So education is

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integral to all of this. It's
one of the pillars that we stand on,

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and so our team is very well
versed. We create an environment where

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education is not only seamless and you
can not only do it from your phone,

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your tablet, et cetera. But
we even have a university that's attached

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to Hardine, which is right next
door. Yeah, can you elaborate a

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little bit more here? And the
studio is over here taking over at the

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university right over here, we have
to. Like, February twenty twenty we

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had fifty employees. February twenty twenty
one, we grew to over two hundred

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employees. So when you have that
type of scalability, how do you get

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everyone on the same page so that
the standard is right at the top and

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the quality continues through education. Yeah, absolutely right. That's how you can

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truly scale it. Otherwise you're just
expanding too fast and then everyone just doesn't

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really know. Yeah, exactly how
long has Ben Hardin been operating? You

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know what? I love you that
you're asking this. We actually just celebrated

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our seventh year November eleventh. Congratulations, that's what we like to say.

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So cool. Yeah, winning numbers
right there. Seven. Yeah, it's

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pretty cool. We're gonna you guys
got to come because we have our company

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party coming up on Thursday, So
you guys got to come through to that.

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Yeah, that's what that will that
bracelets Yeah, yea, yeah,

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we're excited. We're excited. It's
it's at spearmit right now, Astrake,

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he knows, Oh hell yeah,
there we go, There we go.

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Does you Hardin have a mission statement? I guess the best way to say

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that to sum it up. It's
high quality products accessible to all Right.

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We really the point we really pride
ourselves on exactly that. Like one thing

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that I've learned and one thing that
I continue to just focus on, is

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how do we continue to provide these
products because I when I walk into a

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grocery store, I never wonder if
my favorite bottle of ketchup is going to

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be there, right, So when
you come into it's an analogy. I

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see what you're saying God with this. I like that you should be able

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to get your favorite Rosin brand at
the end of the day because it works

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for you right here this company,
And that's what I'm saying, Like,

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this is why this is so important, because like you have Somalia's right me,

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I'm a American oak so I like
that punch. Right. You go

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talk to my wife. She likes
French because she likes that subtle hit in

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cannabis. You know you have Gangia's
where maybe uh you know, I hear

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this all the time where it's like, oh, I tried smoking once,

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it's not for me. I'm like, that's like eating one burger and saying

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they're all the same. You gotta
try never know what's gonna work for most

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of those people have drinken to the
point of black amp throwing up another one.

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You know, I don't drinkvod anymore, but that would and that one

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strain they probably tried, it could
have been not grown right, just couldn't

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been not the right strain for them. They're not right turfs. It could

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have been just a high tac that
had a bad taste to it. Like

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there's so many there's so many different
factors that play into it. Like and

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we do reviews back in Michigan,
and when we review a brand or a

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product, goal ers review a product
twice because that first batch could just be

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wrong. You know, it could
just been growing bad, it could not

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been proper. So giving it another
second giance is an opportunity to have a

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quality product for someone to try.
And I think it's I love what you

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guys about high quality and pushing that
out to the consumers and having those brands

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where people come back repeated a cup, repeated customers. Sorry, No,

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I love that because honestly, the
way we see every customer is as someone

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that wants to get educated. Because
if you're walking through our doors, we

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want to take care of you.
I actually have. It's so crazy.

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There was a lady that my neighbor
and then she found out that I worked

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at Hardine and she's telling me her
backstory of how she worked with the FBI

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for her thirty years and for the
last thirty plus years she hasn't had a

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decent night of sleep until she came
to our store. No, and and

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and all she gets CBD. Yeah. No, it's got to see people

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open their mind as well as especially
in those type of positions. Yeah.

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Yeah. And you say she just
went what product did you get? She

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got the Enjoy CBD gummies? Right, so, and that's just CBD and

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that's going to you know, probably
expand to something even more. But the

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point is is that she was able
to get something here that has helped her

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sleep for the first time in over
thirty years. Like ye think about sleep

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is that's how you actually regenerate your
body, et cetera. And I think

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they're improving her entire life. Yeah, you know what I mean in something

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that in something that maybe wouldn't have
been open minded to and then they come

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here and now now now you don't
know where their mind will be open to.

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Now she might be completely into cannabis
now, and it's like what I've

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learned about this stuff is it's really
like such a domino effect with like this

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passion and love for the plant,
because it's like as he loves it,

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and then we kind of just tell
people, then someone else tries it,

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you know, it just kind of
expands. So I just I think that

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negis stigma goes away when this normalization
sort of happens naturally from people who weren't

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into a plant. And that's what
I'm saying. I think that with cannabis,

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one reason why it survived for so
long is like it's really the best

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gorilla marketing I've ever seen. Because
you try it, you know it works

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for you. You're gonna tell the
next person you know, oh my gosh,

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I had I slept for the first
time. You've got to check this

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out. Yeah. Or it helps
you eat, or it helps with ailments.

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There's so many things that cannabis can
do, and that's why it's a

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wonderful plant. I want to go
back real quick because you were talking about

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university real quick. We always have
right like next door, can you elaborate,

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like do you guys do specific training
in there? Because when we were

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here, you guys talked a lot
of training and a lot of not a

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lot of training, a lot of
terpenes and a lot of knowledge within the

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plant. I don't know if that
comes directly from the university or is that

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just the buttenders doing the training.
I'm just very curious on what you guys

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are training on there. Well,
I love that you're asking. So just

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for reference, last year we ran
over one hundred and sixty different trainings,

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right, Yeah, And the cool
thing about these trainings is we not only

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partner with vendors, but we create
our own curriculum that caters to our market.

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Right. So, for example,
we have something called a bud Tender

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Certification Course, where not only do
we create the educational material for you to

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study, but we teach on things
from methods to consumption, introduction to terpens

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and cannabinoids, proper dosing out here
in Nevada. Because you don't want someone

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to have a bad experience, that's
how you experience turned off. Yeah,

224
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get that paranoid feeling that everyone That's
what I hate. Everyone's like, I

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got too paranoid, damn the wrong
one, too much pining that get's a

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mercy. So we teach on all
these different things, but not just that.

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We we actually bring experts from all
over the world to come and speak.

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Like so, for example, we
brought in doctor Annabel Manalo. She

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is a Forbes author and writer,
and she wrote a book on how CBD

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saved her son and it's a very
powerful story. He was basically when he

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was born, he was having over
two hundred seizures. So within a few

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months of him being born, they
actually cut out forty percent of his brain.

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So his his mom is not only
a molecular biologist, but she has

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two different PhDs. And what she
would do is she'd work her regular shift

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and then once midnight hit and all
those cameras turned off, boom, here's

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her set and shift trying to save
her son. And now you know,

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now he's this fully functioning kid and
he was able to regenerate, you know,

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his brain sells et cetera through CBD. And so she came down and

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educated our entire team, and so
like just stuff like that. We've had

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senators come in, we've had judges, we've had molecular biologists. Our team

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is I mean, there's so much
education out there. Right once you understand

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terpenes and cannabinoids. Everyone's saying,
like, what's the next step? What

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else can I learn? What else
they had? That entourage effect that makes

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of all these cannabinoids is like so
huge, and I love that you guys

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are ahead of that because like in
Michigan, it's not even required to put

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turpenes on the packaging, you know, I mean, and then like most

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don't even talk about terpenes. I'll
be honest. When you're even in the

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disc bo, it's pretty much you
want high T what do you want highest

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THC percentage? And that's for the
cheapest. That's what a lot of it

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is. And that's why education is
so key and you're holding one hundred and

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fifty courses. We're hoping some dispods
just have a couple reaching for a solid

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too. And that's the thing you
got to think about how new this market

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is to where like I have team
members that are so passionate about this plant,

254
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but they don't come from a legal
state, So how do you onboard

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them and ensure that they still have
that same standard and quality. And that's

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kind of what I look for when
we're looking for people, is like people

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that have the passion and the commitment
and the willingness to learn, because everything

258
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else can be taught, especially if
you come here, especially when you have

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your own SOPs and things that you
guys do here. So it's like,

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no matter where you go, you
just got to take that like eagerness and

261
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then go with it. Right,
Yeah, that's facts, that's rightly cool.

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So I guess we should start with
this too, because I'd even ask

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this, what type of licenses does
Hardine hold? Right now? We have

264
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a retail license and we do plan
on becoming vertically integrated at some point.

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But one thing I really appreciate about
Hardeen is we we never want to put

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the cart before the horse, and
we and we're in here for the long

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play, and it's like, how
do we create a legacy, how do

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we create longevity? Our CEO Adam
Cohen, will always say this, it's

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like, how do we build something
that lasts even when we're not here?

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And so that's always kind of been
our focus. So retail is something that

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we've dialed in. You got to
think when you you know, when you

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go to business school, for example, one thing they teach you is that

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your business is still new until you
pass that ten year mark. Right,

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it's almost like mastering something takes ten
thousand hours. And so you know,

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this first five years we're really focused
on fundamentals, making sure that we got

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down our SOPs, dialing everything in. And you know now that we're in

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our seventh year and we're moving forward. Now it's all about scalability and we

278
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know that this works. So how
do we now expand this garden? You're

279
00:17:47.160 --> 00:17:49.119
talking about expanding? Do you guys
only have one retail? Are you guys

280
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only one store here in Las Vegas? We have one store that's known worldwide.

281
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Yeah, that's phenomenal, that's what
you're saying for having so many employees

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and like that family veal. Still, I just I just like really that

283
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that university blew my mind and the
education and thank you and thank you shut

284
00:18:03.759 --> 00:18:07.960
out harding for the hookup on this
luxury canabis flower. So we're trying this,

285
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Yes, so pretty sweet treat.
The strain is Biscotti, Bax say,

286
00:18:12.720 --> 00:18:15.799
there you go, Scotti. That's
a good that's a good strain.

287
00:18:15.039 --> 00:18:18.640
So I guess I should ask when
you have those one hundred and FIFTYIX of

288
00:18:18.640 --> 00:18:21.319
course I just got to ask,
so like, how long are these courses,

289
00:18:21.359 --> 00:18:22.720
Like is it like a couple months
of training or is it like a

290
00:18:22.720 --> 00:18:27.759
couple It actually depends, Okay.
Uh So we'll have like vendors that will

291
00:18:27.759 --> 00:18:32.559
come in and they'll do training courses
that can last anywhere from like an hour

292
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to an hour and a half.
We try to maximize the time that you

293
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have. But then, like I
said, we have these courses that are

294
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online, so that it makes it
a lot easier because here we're open three

295
00:18:42.079 --> 00:18:45.079
hundred and sixty five days, right, so at what point in time?

296
00:18:45.119 --> 00:18:51.240
And I think that's where it's almost
it's really fun being an operator because you're

297
00:18:51.240 --> 00:18:55.599
trying to figure out how to pack
in not only education and training, but

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00:18:55.799 --> 00:19:00.400
ensure that this floor is running and
that you're you're you know, you're well

299
00:19:00.440 --> 00:19:03.160
it's such a representation of your brand. You know, you have one bad

300
00:19:03.200 --> 00:19:04.240
apple, you know. I mean
I say that all the time, Like

301
00:19:04.279 --> 00:19:07.799
the butt tenders are such a representation
of your brand because you go in,

302
00:19:07.839 --> 00:19:11.200
you have one bad experience. Sometimes
that turns people off from going back there

303
00:19:11.240 --> 00:19:15.240
completely, you know. So like
I just want to as because like it

304
00:19:15.279 --> 00:19:18.640
seems like you have such deep training
that it's like it reflects on the floor

305
00:19:18.680 --> 00:19:22.440
and like it seems like and everyone
seems happy when you walk in, everyone's

306
00:19:22.440 --> 00:19:25.319
smiling, greeting you like it's a
very No one's like, oh I'm at

307
00:19:25.359 --> 00:19:27.599
a job today. It's another job. Like everyone's enthused to be working here.

308
00:19:27.640 --> 00:19:30.440
And I think that plays a factor
as well too. Yeah, well

309
00:19:30.480 --> 00:19:33.799
i'd hope. So, I mean
we're selling weed here, right, yeah,

310
00:19:33.880 --> 00:19:36.359
yeah, I mean sometimes you've got
we've got I've gone into shops where

311
00:19:36.359 --> 00:19:37.240
people just look like, oh,
hey, what do you want, and

312
00:19:37.240 --> 00:19:41.160
that's it, And it's like they're
not even excitement selling you the canvas because

313
00:19:41.160 --> 00:19:42.559
like, if you look at your
right, ten years ago, you I

314
00:19:42.559 --> 00:19:45.640
don't think Vegas was legal, so
you probably weren't selling legal bud ten years

315
00:19:45.680 --> 00:19:48.799
ago, right, You're probably going
in the black market, So being able

316
00:19:48.839 --> 00:19:51.319
to go to the store and buy
it, you would expect everyone to have

317
00:19:51.319 --> 00:19:53.599
a little bit of like positivity and
happiness. And honestly, one of the

318
00:19:53.599 --> 00:19:57.480
most I want to say, horrible, probably one of the worst Dispo experiences.

319
00:19:57.519 --> 00:20:00.799
I came out here to Dispo and
they a right telling us, don't

320
00:20:00.799 --> 00:20:04.519
worry about what's on things, just
tell us what bad I want to We

321
00:20:04.559 --> 00:20:08.759
didn't want to say I'm sorry,
but no, no, But like they

322
00:20:08.759 --> 00:20:11.400
tell you, it's like no,
you can go in the back of the

323
00:20:11.400 --> 00:20:12.759
line, or you can have me
get it for you. Now we're like,

324
00:20:12.799 --> 00:20:15.240
we just want to look at the
product. Oh, you can go

325
00:20:15.279 --> 00:20:18.680
back in the line. Then we're
like okay, Like there was one other

326
00:20:18.720 --> 00:20:21.640
person there. I was like,
okay, customer service just so key because

327
00:20:21.640 --> 00:20:23.279
it's like, you know, there
are tons of dispensaries and like that's what

328
00:20:23.359 --> 00:20:26.279
I feel like really made us.
You know, we went to a bunch

329
00:20:26.319 --> 00:20:27.640
of other ones, and like this
is the one that stood out. This

330
00:20:27.720 --> 00:20:30.599
is the one that I want to
come back to, like you know,

331
00:20:30.720 --> 00:20:32.640
and we don't go in there.
Hey we do a podcast, this and

332
00:20:32.640 --> 00:20:34.400
this. We just go in there's
a normal consumer drying about, trying to

333
00:20:34.400 --> 00:20:37.440
buy the product and checking it out. And that's why I said, you

334
00:20:37.480 --> 00:20:40.799
guys traduced like families. So we're
like, wow, this is very nice,

335
00:20:40.839 --> 00:20:45.799
Like you guys are family to us
now are Yeah. I really do

336
00:20:45.920 --> 00:20:49.759
appreciate that. And and I know
I'm speaking on behalf of my team and

337
00:20:49.759 --> 00:20:53.400
the butt Tenders. I'll tell you
this, I've never worked at a company

338
00:20:53.519 --> 00:20:57.240
where people say I love you so
much, right, and it's so genuine

339
00:20:57.799 --> 00:21:02.000
and that's the truth. My thing
is is like, if you're going to

340
00:21:02.119 --> 00:21:04.279
join this team, you have to
have a really big why, because you've

341
00:21:04.279 --> 00:21:08.240
got to understand the purpose and what
we're doing here and how what you do

342
00:21:08.359 --> 00:21:14.519
today makes a significant difference in this
industry and the history of this plan what's

343
00:21:14.559 --> 00:21:21.200
going on right, you know where
what I love about Nevada is the market

344
00:21:21.279 --> 00:21:26.119
is very mature, but all of
that has to do with education, and

345
00:21:26.319 --> 00:21:30.119
like the butt tenders here are so
incredible because we have a saying, right,

346
00:21:30.160 --> 00:21:34.160
it's brains, beauty, and booty. We like to work on all

347
00:21:34.200 --> 00:21:40.440
three, right, and the brain's
part. It's just like so integral to

348
00:21:40.480 --> 00:21:44.599
everything and just like really understanding and
taking pride in what you're doing and what

349
00:21:44.640 --> 00:21:48.079
you're representing here sobolutely. You know, I love that you had a great

350
00:21:48.119 --> 00:21:53.319
experience here. It's definitely fun to
hear all the different customers you know,

351
00:21:53.799 --> 00:21:57.920
come back, but not just that
have an experience, because it's not just

352
00:21:59.000 --> 00:22:03.039
about customers experience. It's also like
this is some people's first time ever coming

353
00:22:03.079 --> 00:22:07.359
into this space and they need to
feel comfortable in order to ask the questions

354
00:22:07.680 --> 00:22:11.160
that need to be asked, so
that when they go home and they can't

355
00:22:11.240 --> 00:22:15.519
ask you, they're excited or at
least they feel comfortable. Right, no

356
00:22:15.000 --> 00:22:18.000
pct. And thing that goes great
with your education because you talked about how

357
00:22:18.039 --> 00:22:21.839
you guys talk about consumption. Many
people don't talk about how you're going to

358
00:22:21.880 --> 00:22:23.559
consume the product. And I bet
your bud tenders are talking to that to

359
00:22:23.640 --> 00:22:26.640
those individuals that come in for their
first time, so they understand when they

360
00:22:26.720 --> 00:22:30.680
go home how to consume this properly, so they don't maybe take a twenty

361
00:22:30.680 --> 00:22:33.920
milligram at of ble, maybe it's
a five milligram. So like that that

362
00:22:34.039 --> 00:22:38.920
helps people understand and then get accustomed
to the product and then be an advocate

363
00:22:38.920 --> 00:22:41.480
to push it for And like cannabis
is really great. You just got to

364
00:22:41.519 --> 00:22:45.599
find what works for you. What
does works for you. There's like so

365
00:22:45.640 --> 00:22:48.200
many different products that it's hard to
find it until you test a lot.

366
00:22:48.200 --> 00:22:51.759
I mean we've tested for you well
here too. Like big thing is like

367
00:22:51.839 --> 00:22:55.200
drinking, right, like in Vegas, So like drinking, THD, I

368
00:22:55.200 --> 00:22:57.240
shouldn't they drink alcoholic drinking is big
in Vegas? But no, we've been

369
00:22:57.279 --> 00:23:00.519
seeing a lot of drinks and like
that's just us just getting into Michigan.

370
00:23:00.640 --> 00:23:03.039
It's new, like they have a
couple here and there, but like it

371
00:23:03.160 --> 00:23:07.119
is still very new. Like so
it's really cool. So you guys are

372
00:23:07.160 --> 00:23:10.240
kind of ahead in certain things.
Yeah, well, I mean it's just

373
00:23:10.400 --> 00:23:12.799
so much business. Think about this. We have these little sip bottles that

374
00:23:12.839 --> 00:23:17.240
are like literally this big. So
the average person would probably think it's just

375
00:23:17.279 --> 00:23:19.119
a shot and to take it.
But this one little sip comes with a

376
00:23:19.240 --> 00:23:25.680
hundred milligrams. Yeah, we got
know, we literally got there here.

377
00:23:25.759 --> 00:23:29.119
Some guy was right next to us
at the end bought like bought like thirty

378
00:23:29.359 --> 00:23:32.400
Yeah, it was Oh my god, that was That was one of the

379
00:23:32.440 --> 00:23:37.640
favorite products you. Oh. Absolutely, that's what FA split one one day

380
00:23:37.680 --> 00:23:42.480
and really, whoa, we really
underestimated that. That's what zips. Yeah,

381
00:23:42.599 --> 00:23:45.039
and that's the great thing about it, Like, yeah, it's it's

382
00:23:45.079 --> 00:23:49.079
pretty big when it comes to millogrounds, but good because you have more more

383
00:23:49.119 --> 00:23:53.119
bang for your buck, right,
And this is fun for us because we

384
00:23:53.200 --> 00:23:56.319
know at the end of the day, we can get as high as we

385
00:23:56.359 --> 00:23:59.599
want and we're gonna be fine.
But if you're brand new to this,

386
00:24:00.240 --> 00:24:07.720
you chug them. Oh my gosh, I'm enjoy your mushroom trip trip.

387
00:24:08.359 --> 00:24:11.400
Remember the first time you got like
high off at edibles. I don't know

388
00:24:11.440 --> 00:24:17.599
if you've ever reached that point where
it's like, am I gonna die?

389
00:24:17.839 --> 00:24:26.160
Because I am a hard That's why
I start feeling I'm okay, yeah exactly.

390
00:24:27.599 --> 00:24:30.160
We're here from m J Biscon,
and like that's how we were out

391
00:24:30.200 --> 00:24:33.440
here. Do you do you guys
see like an effect on your business?

392
00:24:33.519 --> 00:24:37.039
Does it like increase the sales or
is it just random people like you guys

393
00:24:37.079 --> 00:24:41.680
don any biscount discounts? We definitely
do you do, because we're really big

394
00:24:41.720 --> 00:24:45.759
on that. Like some don't.
I love it, some don't, Like

395
00:24:45.960 --> 00:24:48.680
you might as well because you're here
and you give them incentivize them to come

396
00:24:48.720 --> 00:24:51.640
here. You know, well we
want to meet our people, right,

397
00:24:51.799 --> 00:24:55.960
Like it's not just about that,
Like it's also like you never know who

398
00:24:56.039 --> 00:24:59.680
you're going to meet here. So
like as I walk down to grabs some

399
00:25:00.039 --> 00:25:03.160
you know, as I went to
go pick up some some of the stuff

400
00:25:03.160 --> 00:25:07.160
that you needed to consume right now, right, I'm down there and within

401
00:25:07.680 --> 00:25:11.480
you know, five minutes of being
in the store, I meet ten people

402
00:25:11.640 --> 00:25:15.640
that are here for Mjbiscon. I'm
getting cards and I'm getting oh, this

403
00:25:15.720 --> 00:25:18.519
is my new CBD product, et
cetera. I want to know these things.

404
00:25:18.599 --> 00:25:22.599
Like I'm a data and I'm a
research person just like you guys are,

405
00:25:22.680 --> 00:25:26.200
and I want to know what's out
there so that not only can we

406
00:25:26.279 --> 00:25:30.680
support, but we have we have
a vehicle that can get us there.

407
00:25:30.759 --> 00:25:33.839
Right, Like I said, there's
we might not be the largest facility,

408
00:25:33.880 --> 00:25:37.799
but we definitely have the largest variety
of products and SKUs. We want to

409
00:25:37.839 --> 00:25:41.079
get it out there to our quality
over quantity, like in the biggest does

410
00:25:41.119 --> 00:25:45.119
not mean anything. Yeah, being
the being like your education and how much

411
00:25:45.279 --> 00:25:48.200
Like I know we've said that like
three billion times already, but like how

412
00:25:48.279 --> 00:25:52.359
important and how much that stands out
to me? And like we could tell

413
00:25:52.640 --> 00:25:55.799
we didn't even know, Like we
were like there's something like everyone just kind

414
00:25:55.799 --> 00:25:56.880
of knows what they're talking about.
There's something behind it, and that we

415
00:25:56.920 --> 00:26:00.839
had no idea last year, right
And like honestly, like we try to

416
00:26:00.839 --> 00:26:03.240
go to as many disposed as we
can, right, so people when they

417
00:26:03.240 --> 00:26:06.039
come out here, we can shout
them out. But like this is the

418
00:26:06.039 --> 00:26:07.319
one that we were like we're going
to go back here. The other ones

419
00:26:07.359 --> 00:26:10.680
were like, eh, like you
know what I mean, because yeah,

420
00:26:10.680 --> 00:26:14.319
and your team responded promptly to our
email and everything, like everyone set it

421
00:26:14.359 --> 00:26:15.279
up very smoothly, like shout out
to everyone. I was like, very

422
00:26:15.279 --> 00:26:18.200
impressed. I was like, Wow, I'm surpryed you guys responding fast to

423
00:26:18.240 --> 00:26:25.000
an email. We've called businesses,
We've left messages, sent emails and some

424
00:26:25.279 --> 00:26:26.920
don't get a response. So even
get a response and you guys treat us

425
00:26:26.960 --> 00:26:30.960
like this, it feels great for
us over here. So we greatly appreciate.

426
00:26:30.000 --> 00:26:33.720
That's the dedication to you and your
staff and how you guys do it

427
00:26:33.720 --> 00:26:37.680
here. Well, I appreciate that
because you guys don't don't don't be too

428
00:26:37.720 --> 00:26:40.720
shy to say that you guys are
the VIPs here and that's the honestly guy.

429
00:26:40.880 --> 00:26:44.559
I know our logos buyers, Well, think about this. We have

430
00:26:44.640 --> 00:26:48.559
a chance to be a part of
history. Right twenty years from now,

431
00:26:48.839 --> 00:26:51.960
cannabis is going to be ubiquitous to
alcohol. And at the end of the

432
00:26:52.079 --> 00:26:55.480
day, you guys have a timestamp, and you guys are doing something that's

433
00:26:55.480 --> 00:26:57.799
going to make a difference. You're
talking about advocacy, you're talking about education,

434
00:26:59.200 --> 00:27:03.799
You're really trying to inspire a plant
that had so much negative stigma and

435
00:27:03.839 --> 00:27:07.240
this like negative connotation behind it,
it only makes sense for us to help

436
00:27:07.240 --> 00:27:10.480
along that journey and be a part
of it. And this is dope.

437
00:27:10.559 --> 00:27:12.240
I mean, this is well it's
sparked here. I mean we started this

438
00:27:12.680 --> 00:27:15.720
kind of like in like twenty eighteen
nineteen, I can't remember, and we

439
00:27:15.720 --> 00:27:19.559
were just just doing the education point. But like, but really what sparked

440
00:27:19.559 --> 00:27:23.279
this was COVID and wanting to go
video and stuff. But like, I'm

441
00:27:23.319 --> 00:27:26.000
sorry, should rewind a little bit. Really what made us the catalysts to

442
00:27:26.039 --> 00:27:29.960
start this podcast was in twenty fifteen
when he went through this rate. I

443
00:27:30.000 --> 00:27:33.759
know we talked about it briefly off
camera, but like we just realized how

444
00:27:33.839 --> 00:27:37.000
much the media was portraying it as
like how much money's being made, but

445
00:27:37.000 --> 00:27:40.319
no one's talking about the advocacy side
and how much like it helps people and

446
00:27:40.359 --> 00:27:44.160
all this stuff. And you know, now we're fortunate like where it's legal

447
00:27:44.200 --> 00:27:45.640
and dig you said, having but
like it's almost like what you went through,

448
00:27:45.640 --> 00:27:48.319
it's like you just your mind's blown
by how much good it can do.

449
00:27:48.720 --> 00:27:52.279
You know, because I was taught
it gets you high. It gets

450
00:27:52.279 --> 00:27:55.799
you high. It's the gateway drag. It leads you to your life's ruined

451
00:27:55.839 --> 00:28:00.680
if you touch it, like there
you failed, you know. But that's

452
00:28:00.680 --> 00:28:04.720
why I feel like people like us
exist to steal to tell these stories at

453
00:28:04.720 --> 00:28:07.319
the end of the day, but
not only that, lead by example,

454
00:28:07.839 --> 00:28:12.480
right and show people what productive stoners
look like. Putting on a podcast is

455
00:28:12.519 --> 00:28:17.000
not easy, Like you're taking your
time out of your day to come out

456
00:28:17.039 --> 00:28:21.279
here to put all of this together, to sit down have a conversation,

457
00:28:21.440 --> 00:28:23.279
and then you still have to chop
it up and get it out there to

458
00:28:23.319 --> 00:28:26.680
the to to your viewers. It's
not an easy task, you know.

459
00:28:27.359 --> 00:28:30.759
So, And honestly, like I
think it's been an uphill battle, you

460
00:28:30.799 --> 00:28:33.440
know, learning too, because at
first, like it really was just a

461
00:28:33.480 --> 00:28:37.079
passion project. It wasn't really for
years that we even figured out how to

462
00:28:37.160 --> 00:28:41.039
make it a business. Like for
we were just like sick of hearing people

463
00:28:41.160 --> 00:28:44.920
talk shit, sick of the whole
only THC thing. We like, we

464
00:28:45.000 --> 00:28:48.440
used to just smoke in front of
his mom's house and talk about weed and

465
00:28:48.440 --> 00:28:49.640
we're like, oh, this tastes
like this, This tastes like this.

466
00:28:49.880 --> 00:28:53.759
I'm like, bro, why don't
we just hit record, you know what

467
00:28:53.880 --> 00:29:00.680
I mean? Like this podcast existed
in his mom's driveway. Wait, can

468
00:29:00.799 --> 00:29:04.000
mom shadow the strain you were smoking
when you guys realized, oh my gosh,

469
00:29:04.039 --> 00:29:08.000
we need to do this. Oh
the podcast. Fuck, that's a

470
00:29:08.039 --> 00:29:11.559
good question. Strain were you well, you know what it was. I'm

471
00:29:11.559 --> 00:29:15.079
not sure if he was growing at
the moment, so I think a lot

472
00:29:15.079 --> 00:29:18.319
of it was there. So there's
a specific meeting. We had shoutout Canadad

473
00:29:18.319 --> 00:29:21.720
too, So that's why any of
his family members I just throw can on

474
00:29:21.759 --> 00:29:25.759
it. So because he's cand so
it just so no. So we went

475
00:29:25.799 --> 00:29:27.200
over to Canadad's house. We had
this meeting. Smoke a cigar. He's

476
00:29:27.200 --> 00:29:30.160
a big wine guy. He's not
a smoking we guy. So we had

477
00:29:30.160 --> 00:29:32.160
some wine. You had a cigar, and we're like, you know,

478
00:29:32.200 --> 00:29:34.160
you're losing your passion. You know
this is something you want to help people

479
00:29:34.200 --> 00:29:37.839
and like you want to like you
know, put into it. But what

480
00:29:37.920 --> 00:29:41.319
was the fear holding you back?
This? Like what you went through you

481
00:29:41.400 --> 00:29:45.000
know in the seven Rates. I'm
like still get PTSD and weird stuff from

482
00:29:45.039 --> 00:29:49.000
it because like PC, Yeah,
cops coming in the discbo drawing guns on

483
00:29:49.039 --> 00:29:55.680
you while you're hoping while it was
technically legal medically, so it's like you

484
00:29:55.720 --> 00:29:57.960
know, and then like while he
was going through his charge, like in

485
00:29:59.039 --> 00:30:02.079
that time, it like went legal. So it's like now people are making

486
00:30:02.119 --> 00:30:03.880
money of why some people are still
in jail, right, We always talk

487
00:30:03.880 --> 00:30:08.400
about That's why I advocation is important
because people getting out of jail, businesses

488
00:30:08.519 --> 00:30:14.039
getting it decriminalized so they can have
safe bankings, you know, things you

489
00:30:14.079 --> 00:30:17.000
guys can't even, like I know
in Michigan, like you can't bank,

490
00:30:17.039 --> 00:30:19.359
you can't write stuff off. It's
it's not fair, but the but there's

491
00:30:19.400 --> 00:30:22.160
such a high tax on it.
The state's making so much money, but

492
00:30:22.160 --> 00:30:26.039
you guys can't. It's just it
doesn't make any sense. And you know,

493
00:30:26.119 --> 00:30:27.880
that's why more power to you.
The fact that you're growing at all

494
00:30:29.000 --> 00:30:32.480
is and it shows that you have
something here at Hardy because you're given an

495
00:30:32.599 --> 00:30:34.799
uphill battle, you know, and
sure you could go for like you said,

496
00:30:34.799 --> 00:30:38.599
the mass the biggest and like maybe
have these you know, crazy investors.

497
00:30:38.599 --> 00:30:44.519
But I love the feel here,
so it's like really cool, groovy.

498
00:30:44.759 --> 00:30:48.160
I see you're still there, So
okay, so let's talk a little

499
00:30:48.200 --> 00:30:52.160
real quick. I got it because
we're in this badass studio PWM Studios.

500
00:30:52.160 --> 00:30:55.279
Do you have your own podcasts,
because like, this equipment is making me

501
00:30:55.400 --> 00:31:02.160
jelly well, shout out to Bonyx
because he has some of my favorite podcasts

502
00:31:02.200 --> 00:31:06.279
and he'll do that do this year. But similar to our retail store where

503
00:31:06.319 --> 00:31:10.519
we you know, we we want
to bring quality products out to everyone here

504
00:31:10.799 --> 00:31:15.559
at Hardan, the podcast studio is
a place where we can get some quality

505
00:31:15.759 --> 00:31:19.759
knowledge and you know, talks going
around to everyone. So although we do

506
00:31:19.839 --> 00:31:25.720
have our own podcast that Bonix will
put on, we also will take other

507
00:31:25.759 --> 00:31:27.559
people that want to come out and
represent and want to speak, like,

508
00:31:27.839 --> 00:31:30.160
let's do it whatever we have to
do to get the word out. Yeah,

509
00:31:30.200 --> 00:31:33.480
this is an awesome studio, nice
little setup. It's perfect for podcasting

510
00:31:33.559 --> 00:31:37.880
and streaming. It's it's beautiful.
I can't I can't talk much like I

511
00:31:37.119 --> 00:31:41.119
don't know if p w M is
like for rent, but like check out,

512
00:31:41.319 --> 00:31:48.319
check out IV the chatter. So
I had to ask because like,

513
00:31:48.359 --> 00:31:51.799
so, okay, so what's the
best way to find Harden Because we found

514
00:31:51.799 --> 00:31:55.240
you on I G I believe your
cup last year and that's how we found

515
00:31:55.279 --> 00:31:56.640
you. But is there a way
that like you have your own website and

516
00:31:56.720 --> 00:32:00.359
we can check out your menu.
Hardean Law Vegas for sure. If you

517
00:32:00.519 --> 00:32:07.079
if you just even google Hardan Las
Vegas, you'll see all of our social

518
00:32:07.119 --> 00:32:12.920
media pull up Instagram. Is you
know, really fun for us, Harding

519
00:32:13.000 --> 00:32:16.000
Las Vegas again. But but honestly, all I got to say is,

520
00:32:16.000 --> 00:32:21.640
if you're in Vegas, come through, right, Happy to connect with you,

521
00:32:21.759 --> 00:32:25.359
happy to give you a tour,
whatever, but come through because there's

522
00:32:25.400 --> 00:32:29.079
one thing to see it, there's
another thing to be a part of it,

523
00:32:29.519 --> 00:32:31.480
right yeah. And honestly that's like
coming from the Michigan market, Like

524
00:32:31.519 --> 00:32:35.640
I was so excited about your boy
tenders, I can't I'm just gonna keep

525
00:32:35.680 --> 00:32:39.759
saying that it was badass, like
I mean, because it's well because sometimes

526
00:32:39.799 --> 00:32:43.759
at least for us in Michigan,
and I'm sure it's exactly the same out

527
00:32:43.759 --> 00:32:46.440
here, especially with like the amount
of flow of like tourism, you know,

528
00:32:46.599 --> 00:32:50.480
is sometimes a lot some disposed are
just like it feels like it's a

529
00:32:50.480 --> 00:32:52.519
pos like what would you like,
I don't know, this one's more strong,

530
00:32:53.079 --> 00:32:55.720
you know, And then that's like
so it's just like it's that's why

531
00:32:55.759 --> 00:33:01.480
I'll never stop because we're just so
we want that Michigan because that standardization is

532
00:33:01.559 --> 00:33:05.920
kind of like, what can make
this you know, I don't know.

533
00:33:06.039 --> 00:33:09.119
It's helpful, yeah, more key
for everyone, the you know, the

534
00:33:09.240 --> 00:33:13.240
education part behind that. I love
it. Yeah, it's true. And

535
00:33:13.279 --> 00:33:16.519
it makes it more fun because when
you know what you're talking about right now,

536
00:33:16.599 --> 00:33:21.400
you're just having a conversation with the
customer. A lot of times,

537
00:33:21.440 --> 00:33:27.319
like the seniors, for example,
they treat our retail store as like a

538
00:33:27.400 --> 00:33:30.559
Starbucks. They're coming in here,
they're asking questions. They're like, oh

539
00:33:30.599 --> 00:33:32.160
my gosh, this work for me, now I want to try it for

540
00:33:32.200 --> 00:33:36.720
this what do you suggest as like
a pre workout? What do you suggest

541
00:33:36.759 --> 00:33:40.200
to like sleep my And then and
then there's some more grueling and harder questions

542
00:33:40.240 --> 00:33:45.000
like my husband has stage four cancer
and how do I go about it with

543
00:33:45.079 --> 00:33:50.119
this? I have lime disease?
What would you suggest for this when I

544
00:33:50.200 --> 00:33:53.519
have chronic pain? Et cetera.
And so, you know, we as

545
00:33:53.680 --> 00:33:58.160
we're having fun because there's the recreational
side of it, and I don't know

546
00:33:58.160 --> 00:34:00.039
about you, I'd rather talk to
someone who's smoked a lot then drink a

547
00:34:00.039 --> 00:34:05.920
lot, right absolutely. But then
there's also this like really important medicinal side

548
00:34:05.960 --> 00:34:12.000
of this plant where it really does
help people have a normal day in life

549
00:34:12.039 --> 00:34:15.119
that they want and the quality of
life, I mean mental health. Right,

550
00:34:15.159 --> 00:34:17.079
we see such a struggle with mental
health, all these things going on

551
00:34:17.119 --> 00:34:21.159
in society. So sometimes just be
able to smoke and relax that you're in

552
00:34:21.280 --> 00:34:24.039
day is so nice because especially with
industries where like, oh we're still testing

553
00:34:24.079 --> 00:34:27.239
for weed, Like I can't just
smoke we at the end of my day.

554
00:34:27.360 --> 00:34:30.400
You're like, I don't know.
Mental health is so key nowadays,

555
00:34:30.599 --> 00:34:32.079
it really is. We were just
talking about that off camera, me and

556
00:34:32.159 --> 00:34:37.800
Ivy shut out to Ivy get shouted
out. Yeah, and it's just like

557
00:34:37.880 --> 00:34:42.800
life is grind and it really really
is, right, and it's challenging,

558
00:34:42.840 --> 00:34:45.280
but especial if you have passions outside
of your job too. I mean what

559
00:34:45.559 --> 00:34:49.400
most people do, like whether it
be family, their dog or just music

560
00:34:49.480 --> 00:34:52.800
or whatever. Right, Like there's
so much passion. So life is NonStop,

561
00:34:52.000 --> 00:34:54.920
yeah, and so sometimes it's good
to just you know, put five

562
00:34:54.960 --> 00:35:01.039
on it. Yeah. Yeah,
I mean, like you even told us

563
00:35:01.159 --> 00:35:04.719
this is like this is starting every
day. You got to do walk throughs

564
00:35:04.719 --> 00:35:07.760
with exacs and dude, like you
were all hustling right, don stop.

565
00:35:07.920 --> 00:35:12.039
It's like Day thirteen for me.
But I love it. I'm telling you

566
00:35:12.119 --> 00:35:15.920
right now. I love what I
do. I love Harden, I love

567
00:35:15.960 --> 00:35:19.280
what we stand for. And to
be honest, like I have two resumes.

568
00:35:19.360 --> 00:35:22.039
I have my trap resume, which
we all have, which, by

569
00:35:22.039 --> 00:35:30.559
the way, yours is very very
nice. That's true though, that is

570
00:35:30.840 --> 00:35:32.920
especially in this industry. Yeah,
true, I got my trap and then

571
00:35:32.920 --> 00:35:37.159
I have my tech resume, right. And at the time, I was

572
00:35:37.199 --> 00:35:44.079
in the crossroads of picking between like
tech companies like Google or like Salesforce out

573
00:35:44.119 --> 00:35:46.360
in San Francisco, and then there
was like Hardene, right, and I

574
00:35:46.400 --> 00:35:50.079
was like, ooh, do I
want to stick with you know, tech

575
00:35:50.239 --> 00:35:53.039
or do I want to go into
something I'm like really passionate about and I

576
00:35:53.039 --> 00:35:57.639
even do for fun and on the
side. And I remember when normal meetings

577
00:35:57.639 --> 00:36:00.800
were at a Shaky's Pizza, Like
you know what, I'm take a chance

578
00:36:00.920 --> 00:36:01.800
and I'm gonna, you know,
I know, the higher the risks to

579
00:36:01.840 --> 00:36:05.960
hire, the reward. I'm gonna
stick with my passions and I'm gonna go

580
00:36:06.039 --> 00:36:07.679
this route. He saw the long
you saw the long picture. You know,

581
00:36:07.760 --> 00:36:09.960
you saw that where it was going. I mean you even talked about

582
00:36:09.960 --> 00:36:13.400
it earlier. He's like, where
it's gonna go, You've already seen the

583
00:36:13.400 --> 00:36:15.599
future. So like, I love
it, and that belief really shows that,

584
00:36:15.639 --> 00:36:19.480
like it really changed that perspective in
you and you just love it.

585
00:36:19.519 --> 00:36:22.679
So I do. I do.
I love this plant so much. I'm

586
00:36:22.719 --> 00:36:30.559
telling you right now, I can
smoke it right now. Get that contact

587
00:36:30.639 --> 00:36:37.559
high. That's pretty good. Shout
out to Luxury Luxury l LP Exotics.

588
00:36:37.559 --> 00:36:42.039
It's one of my favorite brands,
Exotics. Okay, so like Harding,

589
00:36:42.400 --> 00:36:44.559
Oh do you go ahead? I
would say, you're just talking about LP

590
00:36:44.599 --> 00:36:46.119
Exacs. What are someone like your
favorite brands that you guys have in shop

591
00:36:46.159 --> 00:36:51.039
here that like you recommend for tours
to come out to try or or even

592
00:36:51.079 --> 00:36:53.760
people in Vegas. I love this, Okay, so quick, quick,

593
00:36:53.800 --> 00:36:59.679
caveat. I have to be up
like all the time, right, and

594
00:36:59.760 --> 00:37:04.920
so for me, being couchlocked isn't
something I want. And so I look

595
00:37:05.199 --> 00:37:08.880
for strains that not only like get
me up, but like will keep me

596
00:37:08.960 --> 00:37:14.440
going and that are like a pre
workout. And so what I've found is

597
00:37:14.480 --> 00:37:19.119
my go to strain is a strain
called Blackjack. And so when I get

598
00:37:19.159 --> 00:37:23.960
my ounces, I get them from
Firestar. But my pre roll of Blackjack

599
00:37:24.000 --> 00:37:28.920
I actually get from LP Exotics.
We'll shout out okay, and so do

600
00:37:28.960 --> 00:37:30.440
you know the I got to look
up the cross on that sound because I've

601
00:37:30.440 --> 00:37:34.920
never had Blackjacks. That's what I
like, is that daytime stuff like get

602
00:37:35.000 --> 00:37:37.159
you going. I don't want to
be couch locked all day. No,

603
00:37:37.159 --> 00:37:40.559
no, I have to. We
have such a big mission and movement right

604
00:37:40.599 --> 00:37:45.360
now that like we have to combine
our efforts because this is not this is

605
00:37:45.480 --> 00:37:49.880
this is a marathon, and we're
nowhere near the end of the race.

606
00:37:50.000 --> 00:37:52.679
Like this is just the beginning.
And we're at the forefront of this really

607
00:37:52.719 --> 00:37:58.599
big wave and we're piggybacking off of
our ancestors. But like this is just

608
00:37:58.960 --> 00:38:01.039
the beginning. We got to keep
going. Oh, I mean absolutely,

609
00:38:01.079 --> 00:38:05.159
we have any hits, say banking, decriminalization, legalization, There's still so

610
00:38:05.239 --> 00:38:07.119
much to go. But like,
actually, as you bring that up,

611
00:38:07.159 --> 00:38:10.480
does Hardy like, is there anything
you like have as an obstacle in the

612
00:38:10.480 --> 00:38:15.360
Nevada market or have you see coming
up or see like you know, is

613
00:38:15.360 --> 00:38:17.800
there anything like that? Because I
don't know much about the Nevada market specifically

614
00:38:17.880 --> 00:38:22.519
as far as I would say,
just like any market, it's the regulatory

615
00:38:22.800 --> 00:38:27.760
the regulatory hurdles that we go through, right, Like you said, Safe

616
00:38:27.800 --> 00:38:30.800
Backing Act, et cetera. Like
all we're able to write off is our

617
00:38:30.840 --> 00:38:35.119
basic cogs. That's it. But
here we're really big on taking care of

618
00:38:35.159 --> 00:38:37.960
our people. We offer medical,
dental, health insurance. That's like really

619
00:38:38.000 --> 00:38:45.000
not really love Yeah really, and
I'm so blown away by Yeah, like

620
00:38:45.119 --> 00:38:49.559
what that's really good? Really you
have benefits at your dispensary. We sure

621
00:38:49.639 --> 00:38:52.920
do. And if I've ever heard
that, well, but we should.

622
00:38:52.960 --> 00:38:54.719
We have to take care of our
people in our community. I like to

623
00:38:54.760 --> 00:38:58.280
say, you know, a lot
of times we focus on what's going on

624
00:38:58.320 --> 00:39:00.440
in the White House, but we
got to focus on what's going on in

625
00:39:00.480 --> 00:39:02.719
our house and in our backyard and
take care of our people. And that's

626
00:39:02.760 --> 00:39:07.519
how, you know, you create
this huge macro leap to success. It's

627
00:39:07.519 --> 00:39:10.719
not the macro things that we do, it's the micro things we do leap

628
00:39:10.760 --> 00:39:14.760
into that. So, you know, take care of your people, because

629
00:39:14.760 --> 00:39:15.559
if you won't take care of them, now, you're not going to take

630
00:39:15.559 --> 00:39:22.119
care of them. Then yeah,
in front of applause under here, that's

631
00:39:21.400 --> 00:39:29.199
straight apause. Let's preach. I
literally appreciate you guys. Are you guys

632
00:39:29.239 --> 00:39:34.880
hiring? Do you guys just hire? Going to quit the podcast? He

633
00:39:34.960 --> 00:39:37.400
moved out to Vegas. I'll tell
you right now. We are always looking

634
00:39:37.480 --> 00:39:43.840
for talented people that want to be
in this space. Like we're never not

635
00:39:44.039 --> 00:39:47.400
hiring, and so like, if
you do want to work here, and

636
00:39:47.400 --> 00:39:52.559
and and please all power to you. Just to let you guys know,

637
00:39:52.719 --> 00:40:00.800
Hardine is one of the most award
winning dispensaries in Nevada. It's another one

638
00:40:00.920 --> 00:40:07.960
I just a lot of Just this
year, we've won sixteen awards, right,

639
00:40:07.199 --> 00:40:12.400
So like for like the Nevada Cannabis
Awards Music Festival, we were nominated

640
00:40:12.440 --> 00:40:16.519
in like thirteen categories everything from best
bud Tender to best Cannabis Activists, your

641
00:40:16.519 --> 00:40:27.719
Girl one, best Manager, best
Photographer and videoographer ivy Ov see why.

642
00:40:28.880 --> 00:40:35.519
But we placed in all of those
and we won every single category. And

643
00:40:36.559 --> 00:40:38.800
we're one of the top ten dispensaries
to work for in the nation. Right

644
00:40:39.239 --> 00:40:45.159
And so having that understanding and like
really understanding what we're doing here to join

645
00:40:45.199 --> 00:40:50.840
the team, you know, first
thing is passion, right, be passionate

646
00:40:50.840 --> 00:40:54.079
about this because you're going to go
through so many valleys and hills to get

647
00:40:54.119 --> 00:40:58.760
to the top. And so make
sure this is an industry that you want

648
00:40:58.800 --> 00:41:01.119
to be in, because that's what's
how to propel you and keep you going

649
00:41:01.199 --> 00:41:06.159
as you go through different struggles,
et cetera. Because we're going to continue

650
00:41:06.159 --> 00:41:07.679
to go through it, right This
is this is a challenge, This is

651
00:41:07.719 --> 00:41:13.159
a fight until we fully legalize this
plant. This is what we're going to

652
00:41:13.239 --> 00:41:17.480
deal with. And it's fun.
I don't love it that passion will give

653
00:41:17.519 --> 00:41:21.840
you that that push to go over
those hurdles, because I think when you

654
00:41:21.880 --> 00:41:24.320
don't, they don't have those passions, it shows through your company and you

655
00:41:24.320 --> 00:41:27.760
don't really make it. How many
companies do you see coming and they have

656
00:41:27.760 --> 00:41:30.159
flashy marketing and then they don't have
good products and they last for a few

657
00:41:30.199 --> 00:41:32.519
months and then they're like the customers
are like they're gone, and then they're

658
00:41:32.559 --> 00:41:37.119
gone. You know. So that's
that passion. With the awards, that's

659
00:41:37.480 --> 00:41:39.199
that's not a fan here. Yeah, and I would definitely vote for you

660
00:41:39.239 --> 00:41:45.000
on Best bud Tender and all that, but no, but I I I

661
00:41:45.039 --> 00:41:47.760
see, I see why you win
them. You know. I appreciate that

662
00:41:47.800 --> 00:41:51.480
passion. Team I think and that's
my point. I think that like,

663
00:41:52.039 --> 00:41:55.599
in my opinion, being in sales
for so long, you're not most of

664
00:41:55.599 --> 00:41:59.960
the time. In my opinion,
it's you're not buying the product your you're

665
00:42:00.039 --> 00:42:02.199
buying the person that's selling it to
you. Do you trust them right?

666
00:42:02.239 --> 00:42:06.480
And are they making the right decisions? So, you know, being a

667
00:42:06.519 --> 00:42:09.159
team member on here, like we
really really focus on that, like are

668
00:42:09.199 --> 00:42:13.800
you going to do right by our
customers? Like are you going to make

669
00:42:13.840 --> 00:42:16.280
sure that you are educating them and
you're giving them something that's going to actually

670
00:42:16.320 --> 00:42:21.239
work for them? Because not everyone
you know, like you should be able

671
00:42:21.320 --> 00:42:23.960
to come here and not have to
test everything out to know that this is

672
00:42:24.000 --> 00:42:28.679
for you. Does that make sense? So the more knowledgeable you are,

673
00:42:28.719 --> 00:42:31.119
the quicker we can kind of dial
in on what's going to work for you,

674
00:42:31.159 --> 00:42:36.639
because there's no strains out there that
like give you superpowers in my opinion,

675
00:42:36.840 --> 00:42:38.920
you know that just synergize with you. They're like, oh my god,

676
00:42:38.960 --> 00:42:43.400
I agree, like super silver Hayze. There we got a little bit.

677
00:42:43.599 --> 00:42:45.159
I don't know why, and I
was never even a big haze person,

678
00:42:45.199 --> 00:42:47.360
but I had that. I'll never
forget I got a half ounce of

679
00:42:47.400 --> 00:42:51.599
it, you know, I sha'll
never forget, Like I just like there's

680
00:42:51.639 --> 00:42:54.559
certain strains. I'll never forget the
day I smoked a green crack for the

681
00:42:54.559 --> 00:43:00.599
first anymore. I like that that
is the up one that you want to

682
00:43:00.599 --> 00:43:07.480
go up. That is very paranoid
on that too. It's like, actually

683
00:43:07.519 --> 00:43:15.079
a green crack, you know the
name is correct. That's awesome. So

684
00:43:15.480 --> 00:43:17.840
since we're talking about your team,
and is there anyone specifically that we want

685
00:43:17.840 --> 00:43:21.679
to shout out right now? You
want to shout out just for the whole

686
00:43:21.679 --> 00:43:24.079
team or because like we just you
know, it sounds like there's a lot

687
00:43:24.119 --> 00:43:27.480
of pivotal people in your team.
You know, we're going to be here

688
00:43:27.480 --> 00:43:31.320
for another thirty minutes. Well,
first and foremost, I have a thousand

689
00:43:31.400 --> 00:43:37.039
percent have to shout out all of
our all of our staff. In our

690
00:43:37.079 --> 00:43:40.760
employees, they really are the pulse
and the heartbeat of this place. And

691
00:43:42.559 --> 00:43:47.800
you know it's through their hard work
and through their I mean they're really serious.

692
00:43:47.840 --> 00:43:51.679
Like when you walk around, you're
going to realize that everyone here is

693
00:43:51.800 --> 00:43:54.280
very professional and they really do want
to get the job done. So shout

694
00:43:54.280 --> 00:43:59.719
out to the bud tenders, Shout
out to our delivery, shout out to

695
00:43:59.760 --> 00:44:04.119
curve side or virtual support. I
mean even like our IT and our HR

696
00:44:04.199 --> 00:44:07.119
department, like our ADMIN department,
Like they all make such a significant difference

697
00:44:07.159 --> 00:44:12.000
for us to really move because this
is a body and you need all parts

698
00:44:12.000 --> 00:44:15.880
to be running. If that's department, that's awesome. Again, Yeah,

699
00:44:15.920 --> 00:44:19.920
that's how we have this room,
even our facilities, Like they put this

700
00:44:19.960 --> 00:44:22.840
whole thing together. But if I
were to take it back even further,

701
00:44:24.159 --> 00:44:30.639
I would I would say definitely my
older sister Priscilla, she really spearheaded this

702
00:44:31.159 --> 00:44:37.599
industry in my opinion, and like
she's out here right now. They did

703
00:44:37.639 --> 00:44:45.400
the movie American Pot Story and so
it's being premiered out in New York this

704
00:44:45.519 --> 00:44:49.239
week and they're nominated for like an
MJ's. But it's not just set.

705
00:44:49.280 --> 00:44:53.599
It's like all the activism that's been
done and just really her leading by example

706
00:44:53.800 --> 00:44:59.920
and being that force with me because
it's not easy. Like when I was

707
00:45:00.079 --> 00:45:04.719
getting signatures to just get this plant
on the ballot, like people would spit

708
00:45:04.800 --> 00:45:08.519
at me. Why that stigma is
so negative and all. I mean,

709
00:45:08.519 --> 00:45:12.440
that's crazy because you're just like trying
to be like, hey, you could

710
00:45:12.519 --> 00:45:16.239
just say no, come, that's
so rude. But a big, big,

711
00:45:16.320 --> 00:45:21.440
big, big shout out to our
CEO, Adam Cohen, because at

712
00:45:21.440 --> 00:45:23.519
the end of the day, like
none of this would exist if he didn't

713
00:45:23.559 --> 00:45:29.679
have this like vision and this standard
of like high quality. But most importantly,

714
00:45:29.800 --> 00:45:34.480
like he really truly allows us to
be the best versions of ourselves and

715
00:45:34.480 --> 00:45:37.800
and and do what we need to
do. The energy here you're also like

716
00:45:37.199 --> 00:45:40.639
happy, it's crazy, you know
it was. It really is a really

717
00:45:40.719 --> 00:45:45.039
positive energy and that type of stuff
does come from your you know, your

718
00:45:45.119 --> 00:45:52.119
leaders, So like that's awesome.
Shadow Adam shadowt Priscilla Shaw, Shadow Ivy

719
00:45:52.880 --> 00:45:55.360
for him. Yeah, I know
you want to make me do some stuff.

720
00:45:59.679 --> 00:46:02.000
And to you guys, I really
appreciate you putting this on, you

721
00:46:02.039 --> 00:46:07.119
know, I really do. It's
just huge and like really fighting for something

722
00:46:07.159 --> 00:46:09.800
more than just like really just like
the clicks, right, we really want

723
00:46:09.800 --> 00:46:15.000
to fight for education advocation because right
now, like through like legal stuff,

724
00:46:15.000 --> 00:46:17.239
we're seeing it kind of a shift, you know with a lot of people

725
00:46:17.360 --> 00:46:21.440
just like trying to sell their product
where like in the medical days, I'm

726
00:46:21.480 --> 00:46:24.960
spoiled to where it was every bud
tender really cared, every you know,

727
00:46:25.039 --> 00:46:29.960
every product was really came from someone
usually who like cared more about the product.

728
00:46:29.960 --> 00:46:31.039
They were passionate, right, it
was a gray area. We were

729
00:46:31.079 --> 00:46:35.000
all kind of you know, it's
nervous, so like so it just that

730
00:46:35.039 --> 00:46:39.320
passion bleeds through. Well, hopefully
pretty soon we'll have a Hardean in Michigan.

731
00:46:39.360 --> 00:46:43.480
I mean, that's that's the that's
that's the name of the game right

732
00:46:43.519 --> 00:46:45.679
now. Is like market expansion,
right, Is that like future for you

733
00:46:45.679 --> 00:46:50.599
guys? Oh for sure. Like
think about it this way. Hardine stands

734
00:46:50.639 --> 00:46:53.239
for garden in several languages, And
what we like to say is are people

735
00:46:53.239 --> 00:46:58.280
are flowers. We want to see
them grow, and we want to grow.

736
00:46:58.880 --> 00:47:00.480
You know, we want our garden
to be everywhere so that everyone can

737
00:47:00.599 --> 00:47:04.079
enjoy it. You know. I
hope you guys get on a love that

738
00:47:04.239 --> 00:47:07.199
I love that I would love.
I would love to be on in Michigan.

739
00:47:07.239 --> 00:47:09.239
It's a great place. It's it's
a it's a great market chili right

740
00:47:09.239 --> 00:47:15.199
now. But it's so great.
It's snowed the day we were well right

741
00:47:15.440 --> 00:47:20.039
to make it. I'm not ready
for that yet. But before we write,

742
00:47:20.079 --> 00:47:22.320
but we have one more question.
Yeah, yeah, we're right.

743
00:47:22.400 --> 00:47:23.599
I do you want to go into
that one? I was going to say,

744
00:47:23.599 --> 00:47:27.320
any like future plans we want to
talk about for twenty twenty four,

745
00:47:27.679 --> 00:47:30.920
but like just the state. Yeah, okay, let's going to have any

746
00:47:30.960 --> 00:47:34.280
other plans, have it? We
do? I will mention what I can.

747
00:47:34.400 --> 00:47:37.079
That's what I was saying. I
don't want to. How dare you?

748
00:47:37.159 --> 00:47:42.880
I want you guys excited because if
you're excited about the retail, right,

749
00:47:43.599 --> 00:47:49.440
wait till you guys go to our
consumption lounge. Oh okay, like

750
00:47:49.639 --> 00:47:53.159
out here in Vegas, let me
tell you something. Okay, Vegas has

751
00:47:53.320 --> 00:48:00.400
ninety percent more cannabis users than any
other state due to tourism. And one

752
00:48:00.440 --> 00:48:05.840
thing about Vegas is like they're really
big on experiences and so like one thing

753
00:48:05.880 --> 00:48:09.199
we're known for his weddings, right, speaking with the local government, which

754
00:48:09.199 --> 00:48:14.119
we work very well with and heavily
with. You know, our commissioner will

755
00:48:14.119 --> 00:48:17.719
tell you he wants the Las Vegas
to be known for the number one state

756
00:48:17.760 --> 00:48:22.719
to like consume. Right, So
we have all these cannabis lounges that are

757
00:48:22.719 --> 00:48:27.239
going to be opening up soon.
And you know, if you know about

758
00:48:27.280 --> 00:48:30.719
Harden, right, yeah, of
course we run great retail space, et

759
00:48:30.760 --> 00:48:38.079
cetera. So imagine our parties,
right, imagine that Hardeen was one of

760
00:48:38.119 --> 00:48:43.920
the first and one of the few
places where you can meet your favorite celebrity.

761
00:48:44.239 --> 00:48:46.559
We have celebrity, but tenders that
will come into here, not just

762
00:48:46.639 --> 00:48:50.159
that, like you just never know
who you're gonna meet. Just standing on

763
00:48:50.159 --> 00:48:52.199
the floor, I met Khalip like
the other day, a month ago.

764
00:48:52.519 --> 00:49:00.719
Like you would have seen me mill
here right there, you would have seen

765
00:49:00.719 --> 00:49:02.320
two chains in line, you would
have seen walk of Faka, you would

766
00:49:02.320 --> 00:49:08.119
have seen a kid. I just
there's so many people that come to this

767
00:49:08.199 --> 00:49:12.280
space because you got to think Vegas
is like you can drive everywhere in twenty

768
00:49:12.280 --> 00:49:16.599
minutes. Oh yeah, so if
you're going to spoke, most likely you're

769
00:49:16.639 --> 00:49:21.480
going to come to Hardy. Yeah. I love it and y'all gotta check

770
00:49:21.480 --> 00:49:25.039
it out. Everyone in Michgan everyone. So now let's do the final question

771
00:49:25.039 --> 00:49:29.159
because I love this question. We've
asked this every single time since our first

772
00:49:29.159 --> 00:49:34.039
podcast. Yeah, anytime we have
a guest, we always ask your favorite

773
00:49:34.039 --> 00:49:36.880
way. What's your favorite we consume
again? You said, oh no,

774
00:49:36.960 --> 00:49:39.679
it's definitely joints. Joints. Okay, Flower, So I magine you're grinding

775
00:49:39.760 --> 00:49:44.079
up the weed, you break it
up and a Ganja Genie pops out and

776
00:49:44.119 --> 00:49:46.800
grants you one wish that you can
change in the cannabis industry. Oh man,

777
00:49:47.440 --> 00:49:51.880
that is such a great question,
and I'd see why you ask it

778
00:49:52.840 --> 00:49:57.079
in an instant because there's so this
is what we always why because there's so

779
00:49:57.119 --> 00:50:00.559
many things that need to be changed. Everyone thinks that they see the revenue

780
00:50:00.719 --> 00:50:04.719
and don't understand the uphill battle of
these companies face and how much work and

781
00:50:04.800 --> 00:50:08.000
care goes into some of these passions
the companies exactly. I mean, gosh,

782
00:50:08.039 --> 00:50:12.880
I could what I choose. There's
you know, changing the regulations,

783
00:50:13.000 --> 00:50:19.159
there's financial accessibility, there's getting rid
of the you know, negative stigma and

784
00:50:19.199 --> 00:50:23.199
the barriers. But if I could
honestly choose one thing, it would be

785
00:50:24.159 --> 00:50:30.760
social justice and the ability to just
like really create some social equity when it

786
00:50:30.800 --> 00:50:36.119
comes to this plant, because I
really think that this is very important.

787
00:50:36.159 --> 00:50:39.159
As much fun as we're having and
as we're moving things, we can't forget

788
00:50:39.159 --> 00:50:45.079
the people that are still locked up
for like non criminal crimes, and they

789
00:50:45.599 --> 00:50:50.880
it's terrifying that they're still there.
We need to do right by our people.

790
00:50:50.960 --> 00:50:53.760
We need social equity, we need
to be responsible, and we really

791
00:50:53.760 --> 00:50:58.599
need to bring justice to the people
that you know don't even deserve to be

792
00:50:58.639 --> 00:51:00.400
in there in the first place.
And the kind of paved the way because

793
00:51:00.440 --> 00:51:04.400
a lot of those people were grown
I mean again, non violent charges,

794
00:51:04.440 --> 00:51:07.400
Like I feel like there's a lot
of those people were probably just growing.

795
00:51:07.519 --> 00:51:09.360
You get caught with a joiner too, Like your whole life was screwed over

796
00:51:09.400 --> 00:51:13.960
these little things back then. That's
what I'm saying. I know a girl,

797
00:51:14.039 --> 00:51:17.159
for example, she was just walking
and had a nug in her pocket

798
00:51:17.320 --> 00:51:21.280
and it's just a nugged. It
wasn't even smoke. Yet they gave her

799
00:51:21.320 --> 00:51:25.760
ten years my w at eighteen and
she had to serve all ten years.

800
00:51:27.039 --> 00:51:31.920
Like that is a sure think about
how crazy that is over a nug That's

801
00:51:32.000 --> 00:51:36.960
right, that you didn't even get
to smoke, right, And so like,

802
00:51:37.280 --> 00:51:39.679
we really need to do right by
people. There's plenty of stories out

803
00:51:39.719 --> 00:51:45.480
there, and I think it's important
to speak for the unsung heroes and just

804
00:51:45.519 --> 00:51:47.039
like, let's take care of our
people, right, Let's just do right.

805
00:51:47.199 --> 00:51:50.800
So I love it. That was
a great response, Brnning. I

806
00:51:50.840 --> 00:51:53.639
appreciate it, and I appreciate you
coming on. I appreciate Ivy in the

807
00:51:53.679 --> 00:51:58.000
back over there and Harden in general. You guys for treating us like family

808
00:51:58.000 --> 00:52:02.880
here when us come in PM,
p W and studio and studios for this

809
00:52:02.920 --> 00:52:07.280
record up here. If you have
anything else, I was gonna wrap it

810
00:52:07.320 --> 00:52:08.039
up, if you know, if
you had anything else you want to mention

811
00:52:08.079 --> 00:52:10.519
before we head off. No,
I didn't realize it's been an hour.

812
00:52:12.199 --> 00:52:17.760
You were about there. Yeah,
no, just come come see us,

813
00:52:17.960 --> 00:52:22.000
like you got to check it out. It's one thing to you know,

814
00:52:22.079 --> 00:52:23.599
like I said, we're talking about
it, but when you actually come out

815
00:52:23.599 --> 00:52:27.719
here, you're going to fill the
vibes and you're going to realize, like

816
00:52:27.840 --> 00:52:32.079
how realistic it is to really have
cannabis just be part of the daily lives

817
00:52:32.119 --> 00:52:36.280
and and you'll know that it's not
as scary as it seems. You know,

818
00:52:36.280 --> 00:52:37.599
a lot of people think, oh
man, you just grow this in

819
00:52:37.639 --> 00:52:40.800
your backyard, Like no, there's
just so much more to it. And

820
00:52:40.960 --> 00:52:45.320
uh, there's nothing wrong with you, right, no, no, no,

821
00:52:45.480 --> 00:52:49.920
it's all power to you. But
but if you can't right and you

822
00:52:49.960 --> 00:52:53.239
don't have that green thumb, because
it's not easy to grow this point right,

823
00:52:53.360 --> 00:52:57.400
then comes through who we got you? Yeah, I'm not a girl.

824
00:52:58.880 --> 00:53:00.840
I do like text stuff. No, but like, thank you so

825
00:53:00.920 --> 00:53:02.159
much, Pretty and the whole Hardinge
team. We're gonna go check out the

826
00:53:02.159 --> 00:53:06.400
floor now and do that thing.
We're so excited. Okay, listen is

827
00:53:06.440 --> 00:53:09.320
a blast and as always groovy.
We're here to advocate, educate and inspire

828
00:53:09.320 --> 00:53:10.480
it to next emel p