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You are listening to CEOs, you
should know an iHeartRadio. Of course.

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My name is Billy Harfash. We
have a very special guest this week,

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and I am excited to talk about
this because the future of our communities really

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it boils down to one thing,
and that is education. I have the

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Provost and Chief Academic Officer of the
University of Phoenix, mister John Woods.

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Mister Woods, welcome to the show. How are you today, Hi,

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Billiam great, thanks for having me. Well, I'm happy to chat with

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you, and you know a lot
of us out there listening today have heard

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of University of Phoenix, but I
want you to dig into some of the

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details. Why is the University of
Phoenix different than some other universities and colleges.

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I think it's a special institution,
Billy. We were founded in nineteen

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seventy six, and the best of
my knowledge at the time, and maybe

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even still to this day, the
only institution that would built for working adults.

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So not built for a lot of
different audiences or a variety of different

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folks seeking education, really built specifically
for one particular audience, the adults who's

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working by looking to advance their education
while doing so when I was reading about

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you, mister Woods, and reading
about the University of Phoenix, what stood

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out to me as a couple of
things, And I want to start with

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this. Your office really defines student
learning outcomes that make sure that they align

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with employer expectations. So we're talking
about career relevant academics here. And to

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me, in a lot of the
interviews and a lot of the conversations around

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education that I've had, I always
go back to we need to make sure

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that our curriculum, that our classes, that the programs were offering in the

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end will make sure that this person
gets a job, because that's what we're

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trying to achieve here. Talk to
me about those learning outcomes and how the

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University of Phoenix is really aligning tomorrow's
workforce. Yeah, there's a long history

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here of what we've done to better
serve working adults than the lineup with the

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things that employers expect them to be
able to know. When we were first

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founded, our founder, doctor Spurling, he wanted a different education for working

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adults and he wanted to better serve
employers. He hired faculty who were practitioners

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in the fields. We offered programs
would help students get ahead in their careers.

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We've evolved over the years as we
look at where we stand today,

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we don't offer any programs that don't
lead to above average job prospects according to

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the dure of labor statistics, which
I think is really part and parcels who

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we are. And then to your
point about what students learned in those programs,

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We've mapped all of our programs so
that each course, in every single

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program teaches students at least three skills
that are required by employers, and a

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lot of mapping has been done to
figure out what those skills should be.

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We've mapped those skills to find that
they're in job postings, to find that

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they're in job descriptions that are posted
by employers looking to hire people, they're

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in the beer of Labor statistics data
sets, and so in every single course

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someone takes, they're going to learn
at least three skills that are really important

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for the job they have to do
upon completion. In this way, a

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student can learn skills and accumulate those
skills as they go and maybe be able

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to progress in their career or do
more in the job they're as they go

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and not wait till the end,
which is really important. Speaking right out

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of John Woods, he's the provost
and chief academic officer at the University of

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Phoenix. In a John, what
kind of feedback do you get from employers?

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You talked about how you gather all
that data together, all that information

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about what they're looking for, But
when they hire a University of Phoenix graduate,

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what kind of feedback over the years
have you gotten like, oh my

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gosh, this candidate was really prepared. What sets universe see Phoenix graduates apart

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well Anecdobley, We get those stories
all the time. More scientifically, we

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do employers surveys. We've got industry
advisory councils that serve to help us evolve

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our programs, and they meet regularly
year round to help us do that.

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We survey our alumni and we ask
our alumni specific questions about how well prepared

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they felt the University of Phoenix education
made them. So we're always looking at

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that data. We've got, as
I said, some great stories from different

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faculty, students, employers, industry
advisory council members who all tell us what

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we're teaching really hits the mark and
helps our students advance, And it really

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is a mix of are we getting
those stories, are we getting that great

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feedback, and are we also collecting
the data from those different sources that tell

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us the same thing. So we're
always making adjustments to try and be better

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in this regard. As I'm hearing
you speak about the University of Phoenix and

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your goals, I just kind of
am laughing inside because I'm thinking of myself

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as a college student when I went
to university and I had this moment like

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halfway through my junior year, like, oh my goodness, I'm doing this

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all because I need to get a
job after this is all done. And

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I had all of these courses from
all over the place, and I really,

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if I was being honest with myself, I wasn't sure where it was

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going. And I don't think that
the classes I was taking was necessarily directing

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me down a career path. So
it's really nice to hear that the University

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of Phoenix is doing something different to
make sure that your students they know what

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the next step is. I think
that's so important when we talk about education.

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Yeah, you and me both,
Billy. I can remember as an

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undergraduate student feeling a little lacking in
direction myself, and I've got kids now

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going through the process of selecting or
in college one of them, and I

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think college is an amazing experience for
particularly for our younger people, the seventeen

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to twenty one year old who can
kind of go about things a little bit

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differently and discover that path learn what
they're interested in, and then pursue it.

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Before working adults who's you know,
maybe looking to make a change or

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advance their career, they're feeling maybe
a little bit topped out in their career.

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They need something a lot more specific, a lot more directives, and

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they need a confidence that what they're
being asked to learn is in fact the

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important and relevant and will help them
get ahead. So higher uccasions pretty diverse

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it in that way. For us, we're looking for the most specific,

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most direct, most really valuable pathway
for our students to be able to apply

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that knowledge right away as they're learning
it on the job and maybe impressed the

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boss and and you know, get
a different job, a better job,

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or get a new project that they
might not have otherwise been able to get.

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Because the skills that are learning build
upon each other and they're more transparent

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both the learner and the employer as
they go again, not having to wait

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four or five years until you're done
to say I'm ready to get hired,

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but with the skills they learn along
the way, I'm ready to do more

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the next day. Making a lot
of sense on the air right now,

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I'm speaking that John Woods of the
University of Phoenix. This is CEOs.

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You should know. My name is
Billy Harfas John. You know you talk

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about those jobs. I mean,
we all are always talking about jobs here

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in the state of Arizona, in
America in general. It's no surprise to

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my audience and certainly no surprise to
you that the current trends in business and

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technology they're changing, and they're showing
that the way employees work. We're talking

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about where we're talking about when even
how they work have and are continuing to

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change almost month over month. This
thing is evolving and what our business culture

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looks like for the future. So
somebody in your experience, you've been in

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academia for a long time, job
placement at the highest levels, executive levels,

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where is this thing going? I
mean, are we going to be

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working from home? Now? A
lot of us seemingly forever. Is this

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the new career path? What kind
of changes do you see in the next

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ten years. Yeah, I think
work from home has become pretty widely accepted,

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obviously out of necessity. At the
start of COVID, you have seen

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a lot of large organizations bring people
back to their offices. I think that

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has been a bit of a stub
bit of a shift, and maybe a

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bit of a surprise shift. Companies, I think are wanting to re establish

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that connection with their employer employees.
I don't think that we'll see a complete

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shift to remote work. You've got
those larger ones I've asked the employees to

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come back. You've got employees now
able to make choices of where they want

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to work based on some key factors
like work from home and if that's important

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to them. So I think you're
going to see more employee choice, employees

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voting with their fee to who they
want to work for, taking the type

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of work they want, the style
of work, the culture of work.

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Those were choices that were not always
available to employees. So we do see

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that when we ran our soon to
be our third coming up in the next

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couple of months, when we run
our Career Optimism Index. We see a

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big, big difference in what employers
are expecting of employees and what employees are

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expecting of employers on things like professional
development, the culture at work, and

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appreciation for mental health awareness and appreciation
and support for training and development. There

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are a lot of gaps. I'd
say, if there's one thing I would

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tell you where the world of work
is headed, is that employees have ever

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more leverage and power to choose who
they want to work for. You see

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very low unemployment today, but you
see an incredible amount of churns where people

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are sometimes you've been willing to leave
a job without a next job. Wind

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up our career optimism. And next
tole is that nearly two thirds of people

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are taking kind of always on approach, so looking for that next position even

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if they're happy where they are,
and many reports that they'd be willing to

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leave their job if they were unhappy, like I said, without even having

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that next job ready to start in. And you know, John, you

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mentioned the remote work and how that
trend is shifting. Really, the University

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of Phoenix has been on the cutting
edge for a number of years now as

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far as how we conduct classes and
how we don't really need to drive,

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park our car, walk into a
building and sit at a desk in order

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to get an education. University of
Phoenix has been doing something different for a

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number of years, and that's online
learning. Where do you see the direction

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of the University of Phoenix as far
as online learning goes? And I'm assuming

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you're seeing more and more people adopt
that model. Yeah, many folks will

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remember that when we started serving working
adults, we were campus based in nineteen

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seventy six. We were one of
the first institutions to have fully online programs.

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Those online programs eventually grew to be
a majority of our student enrollment.

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Pre COVID, we were seeing that
trend increase. People not wanting to deal

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with traffic, people not wanting to
deal with the lack of flexibility of going

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from work to school and spending three
four hours in a classroom on a weeknight,

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and so online was growing even before
COVID, and then obviously with COVID

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it became even much more widely accepted. Our programs, I would say,

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continue to evolve. There's online education, but there are many different ways folks

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can build and deliver online education.
The evolution for us of most recent times

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is to move into competency based online
education, and these are programs that give

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students even more flexibility, even greater
agency to navigate through the curriculum, to

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go a little bit more at their
own pace. And that's a big evolution

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for us. We've built of our
programs now in a competency based model.

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They're also even more affordable, and
so we've always been pretty I think competitive

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in terms of our our pricing of
programs. For their competency based programs are

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even lower priced and someone can get
their MBA, for example, in our

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competency based version in about eleven months. For I believe it's about eleven thousand

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dollars. And so for the person
who wants flexibility, affordability, value to

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learn from faculty who our practitioners in
the field, we're really good fit.

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And you know, I think people
make choices based on what they're looking for,

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and if those are some of the
things that appeal to them, they'll

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choose us. Well, we know
that you're dealing with adults here. Adults

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are busy. Adults are also sometimes
parents, and they have a job,

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but they also want to up their
skills and they want to get further their

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education process. So these competency based
programs, it's my understanding that they really

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help with timing. In other words, you can go as faster as slow

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as you want. Do I have
that correct? Yeah, you can really

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vary your speed in a competency based
program. As I said, you can

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finish in as quickly as eleven months. You can go a little bit longer

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if you want. Some of our
students take breaks. The thing about the

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competency based programs and they have a
slightly higher work requirement as an entrance requirement.

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But the thing about comptency based programs
is you're doing application based assignments that

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ask you to draw on what you're
learning in combination with your work and world

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experience. And most people report it
doesn't seem like a lot of busy work

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to them. These assignments seem very
practical, very applicable to what they're what

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they're asked to do on the job. And in addition to the flexibility and

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being able to go faster, the
student satisfaction in these programs has been really

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high. I gotta tell you we're
going to finish up with this and thank

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you for being on the show today, But this last topic. I'm really

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excited to talk with you about it
because I'm not sure how I feel,

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and I'm not sure how the audience
feels. But here's a fact. So

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fifty two percent of American workers say
they are easily replaceable in their job or

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position. Forty one percent of workers
worry about losing their jobs. So if

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we go off those numbers, it's
my belief that we're not talking about losing

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your job in the traditional sense,
always like a layoff, we're getting fired.

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But right now we have things happening
like chat GPT. I'm sure you're

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aware of an AI based programs,
and it was the thought a number of

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years ago, really just a couple
of years ago, that these would replace

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more blue collar jobs. And now
we're getting data and we're talking to experts

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that say, not so fast,
my friend. These could also be replacing

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even more so white collar jobs.
When we talk about Americans that are worried

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about losing their jobs, we have
to also worry about technology, which is

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a great thing to have in our
lives, but it might take some of

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those jobs away. At the University
of Phoenix and you, personally, I

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mean, how do you look about
this? New phenomenon that the workplace is

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getting ready to experience. Yeah,
I think Bill, you're onto something there.

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The studies that are written about where
we see the world of work going

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by the like the Gardener Group or
Forbes, they talk about the skills that

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are required regardless of the technology advance, as regardless of things like artificial intelligence

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as you mentioned, and chat GPT. There are skills that will really help

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somebody be successful no matter what happens
in the world of work, no matter

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how work evolves. The skills that
are mentioned things like being able to collaborate

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and work in teams, or appreciate
differences in people, or be a good

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communicator. Those are sometimes called soft
skills. But whenever these studies are released

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at the top of the list of
what employers are expecting and hoping for in

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their workers, because they make somebody
who is adaptable, who is able to

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evolve even as the world of work
changes and evolves. So I guess my

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answer for that would be, not
only have we mapped the technical skills in

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our programs, but we've mapped those
skills which are, as I said,

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sometimes called soft skills, but they're
vitally important. So if you're a student

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at the University of Menix, you'll
find out where those skills are being taught

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as well. You'll be measured on
your attainment, your learning level against those

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skill requirements, and you'll even get
to be awarded for your learning with a

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badge. People can share those badges
if they want places like ZIP recruiter profiles

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or linked in profiles, and the
badges are validated the data that we collected

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to measure the learning that took place. So even as the world of work

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evolves and changes, those skills will
be I think we'll say durable, and

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we're trying to make them so that
they're more easily translated to a student and

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to an employer. So that's understand
exactly where they were learned and the level

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of attainment that was reached. The
University of Phoenix is on the cutting edge

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of education. It was such a
pleasure to have you on the show,

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mister John Woods. Could you just
give my audience some information as someone's out

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there listening and maybe they are apparent, maybe they already have a job,

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they want to further their education,
they might want to change your career,

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they might want a promotion at work
and they just need some more skills.

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Where can my audience get involved and
learn more about the University Phoenix. Well,

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the website has a lot of great
information Phoenix Doddu. I would point

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folks specifically to one of the following
things on the website, because you know

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a website, you can go just
about anywhere and learn all kinds of stuff.

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Certainly, there's information about our programs, but we write an academic annual

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report that tells everybody, and I
think a really clear and transparent way about

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all the things that we're doing and
the success of our students our alumni.

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I would check that out. You
can also go to our Career Optimism Index

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from the Phoenix website, and as
I said, that shares with the world

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a lot of information we've collected about
how work is evolving and how worker perceptions

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of their career prospects are changing.
And that career Optimism Index also reflects what

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employers are thinking and saying. So
a few places on our website to find

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out about our programs, our approach, and are really important career Optimism Index

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that we do every year, and
of course you can go to Phoenix dot

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edu Phoenix dot edu for all of
that and more learn about the University of

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Phoenix. Fascinating conversation. Mister Woods, Thank you so much for being on

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the show, and we'll talk to
you down the road. Thanks. Billy

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appreciated the time. This has been
CEOs you should know an iHeartRadio. My

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name is Billy Harfash. This has
been CEOs you should know, showcasing businesses

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that are driving our regional economy.
Part of iHeartMedia's commitment to the communities we

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serve. I'm your host, Billy
Harfosh, Thanks for listening.

