This is Inside the Vegas Huddle, your podcast connection to the events and initiatives
led by the Las Vegas Super Bowl fifty eight Host Committee in advance of the
big game at Allegiance Stadium. Welcome to Inside the Vegas Huddle. All right,
we'll go back inside the Huddle this time. We welcome in from Applied
to Analysis, the principal analyst for Applied to Analysis and really the treasure and
this is the best guy for this job, the treasure of the Las Vegas
Super Bowl Host Committee, the guru with all the numbers, Jeremy Aguero.
Thank you very much for being here as we go inside the Las Vegas,
the Vegas Huddle. This is fabulous because when you think of Las Vegas and
the economic impact with Super Bowl fifty eight, above and beyond anything the NFL
will ever achieve up to this point. First of all, thanks for having
me. Second all, I think you're right. I mean, look,
there's no doubt that Super Bowl is going to be incredible for Las Vegas.
We look at some of the numbers, but Las Vegas will be pretty great
for the Super Bowl. You know, other markets have done an incredible job.
I don't want to be disparaging toward anyone. We're looking at all those
taking lessons learned from all of them. But this is what we do,
Chris, this is what we do. Right. This community was designed to
host people. We have one hundred and fifty thousand hotel rooms, We've got
the seventh busiest origination and destination airport anywhere in the United States, and three
hundred thousand leisure and hospitality workers that are dedicated to the proposition that the party's
not over until the last person goes home. There's nowhere else in the United
States that has those things. This is what we do. We host major
events. You bring your big event here, not only is it going to
be amazing, but we're going to do it better than other places. And
Joanna, we could just wrap it up right. Yea, I think he
knows in stuff now. I know that fourth generation Las Vegas resident. Obviously
you have deep roots in our community. What does it mean for the Las
Vegas people to host an event like this, people like yourself who've been born
raised here, seen all the changes. What do you mean, First of
all, it's remarkable. Yeah, right, you know, my son reached
out to me and reached out asked me a couple of days ago. Hey,
you know, I really want to go to the preseason game that's going
to be an Allegian this weekend where San Francisco's playing against the Raiders. You
know, I never had that opportunity to do that my dad. My dad
was an incredible football fan. There's something special about being able to share those
kind of experiences with a family, with a community, those type of things.
We saw it with the Aces winning the national championship. We saw it
with the Golden Knights carrying the Stanley Cup. Right. This community comes together
around that and we never had it. But beyond that, beyond that,
it is the evolution of Las Vegas. Right prior to twenty seventeen, when
these sports were coming into town, sports, entertainment, those type of things
was on the list, but relatively low in terms of the primary motivation for
someone coming to Las Vegas. Today it is the second largest motivation for someone
deciding to get on a plane or get in a car and come to Las
Vegas. That is markable. That is the evolution of an economy when you
start to think about how we grow and how we develop next, and how
we keep all these people working in all these hotels occupied. It is things
like the next event that are incredible. Then you add onto it events that
are of global significance, things like the super Bowl. Right it is,
it's defining for us, and frankly, it brings a whole additional layer of
attention people that maybe came to Las Vegas for something else, but coming for
the super Bowl means coming for an epic party and this is the place they're
gonna happen. You know, fault when you think about that, what you
were saying, Jeremy, when you have f one coming in November, then
you got the super Bowl coming February eleven, fifty eight here in Vegas.
These events kind of shape the future of what Las Vegas is going to be
all about. Yeah, look because these are going to be the two largest
events in our lifetimes, right at least up to now. I mean,
who knows what happens next. But what you the way you phrase that,
I think is absolutely right. We have got to perform on these This is
why Allegian Stadium was built in frank formula one's ability to put a global set
of eyes on Las Vegas. I mean, the one element of our community
that is yet to really truly recover post pandemic is international travel. Right at
its peak, it was about nineteen percent of visitation came from outside of the
United States. That number is lower now than it was then. And look,
I believe that you and I are the three of us, are going
to get together and have a conversation a year from now, and we're going
to talk about that increase in international visitation, the folks that want to come
out, And some of it's going to be because Formula one's going to happen
hopefully every year for the next decade. But the combination, the combination,
the exponential effect of this being the place where these two events happen is spectacular
on an order of a market like ours, bringing that relevance, bringing that
attention, and reminding people Las Vegas is a place you want. Well,
can you elaborate that on a little bit more in terms of how the super
Bowl's presence is really expected to shape and influence our city's sports scene. Yeah?
Sure, Look, I think on a number of levels, just this
fact that the super Bowl is here is remarkable, right, but look we're
already seeing it, right, the raiders coming in and frankly, the courage
of folks like Mark Davis and elected officials that brought that together and constructing it
during a pandemic. Right, we were talking right before we came in here
about the fact that that venue where we're going to host the Super Bowl also
brought the Draft right here. We wouldn't have had that without that. We
had the All Star Game, we wouldn't have had that, the Pro Bowl,
Excuse me, we wouldn't have had that without that. What about the
fact that we packed Allegiance Stadium twice for international friendly soccer matches without that,
right, we wouldn't have that. And I think you also have to give
a lot of credit to the folks that constructed Timobal Arena, right that opened
April sixth of nineth of twenty sixteen. Yeah, right, and look at
what we've seen there. Look at the basketball games, we look at the
epic fights that we've had there, look at the UFC matches that we've had
there. Right, we were talking in twenty sixteen about whether or not we
could evolve into a sports town, Right, that's not even a conversation.
People are sports now, we are, right, and that's what everybody's talking
about. Transformational for us and then when you think about the economic benefits,
not only the f one that's in the billions, I understand the super Bowl
fifty eight coming up that's in the high one hundred millions, like six hundred
million whatever. What are those numbers that you kind of put together, Now,
what can we expect? Sure? Look, I mean from an economic
impact statement, you said it exactly right, Right, You've got gross economic
impact and you've got net economic impact. And I'm not trying to get all
wonky, but we have to remember that we even won the Super Bowl,
isn't here. There are more people in Las Vegas than there are wherever the
super Bowl is, right, and so you know we have a lot of
activity anyway, but this elevates the city, right, This changes it.
Yes, Allegiance Stay can hold about sixty five thousand people, but it's a
different sixty five thousand people that are going to be there during the super Bowl,
right, A lot of people that are VIPs and all of those type
of things, which tremendous for our community. So if we look at it
on a gross standpoint, it is it's approaching a billion dollars. If we
look at on a net standpoint, where we net out. People that may
not come to Las Vegas. Maybe they'll come sometime later, but they're not
going to come during Super Bowl weekend because we're gonna be sold out on Super
Bowl weekend. Right. If we're looking at that, it's probably closer to
six to seven hundred million dollars that's there. But I think the other part
that sometimes missing from all that is that a lot of that money stays in
our community. A lot of that ghost jobs that get created in our community,
and a lot of that goes to wages and salaries to pay those jobs
in our communities. I mean, we, more than anywhere else in the
United States, are depending on things like cratuities, tips, of course,
and those are greater during this period. What about all the convention related activity.
I'm talking about not traditional conventions like cs, but I'm talking about all
the special events and meetings and conventions and ballrooms. What about every entertainment venue
being packed and booked during Super Bowl? What about every restaurant being packed and
booked because every team will have its own party and all the sponsors, all
their sponsors. Right, So you start to think about that, what does
that mean in terms of jobs? It means probably close to ten thousand jobs.
Now we can look at that in terms of full time equivalence, we're
gonna have nine thousand volunteers alone, right, And then you start to think
about something beyond that, and I think it's important that we point out about
the opportunities that are created as a result of that. Right when you talk
about everything that the super Bowl is doing and the NFL is doing to engage
small businesses, minority owned businesses, women own businesses, that are in own
businesses, those type of job connection programs that are being here are identifying these
folks early on. We're six months out from now the super Bowl is going
to be here in southern Nevada, and we're already reaching out and engaging these
businesses to be a part of that. Over three hundred businesses identified and qualified
to be a part of the super Bowl, and that is that's tremendous for
us in terms of having a legacy beyond just game day, right, And
I think to that point that trickled down effect that outside of even the sports
scene, everything else that will just be boosted on a national level. I
know U and l VLM, right like spotlight on our university and everything else
that's so great about our community. Obviously, the Super Bowl shines a light
on that. You could not have said that any better, right, I
mean, they take every opportunity to shine a light on the portions of the
areas within a community that we want to draw attention to, and we get
to be part of that conversation. Let's not forget that. One of the
assets that we have in this community that other places don't is the Las Vegas
Convention and Visitors Authority that went through the process of applying for this negotiating with
the NFL and are so important to marketing our city. As part of that,
the ability for them to essentially engage, right because we know how to
have citywide events right, know how to get everybody's marquis on the same level.
Right now, we've got the sphere opened up, which everybody's keeping an
eye on. These are incredible assets, and those assets are sometimes physical.
We talked about un l Eagle Rebels, right, we talk about that,
But we also have incredible stories to tell in this community. We're doing some
pretty tremendous things, and oftentimes that is overlooked when it's a smaller event.
Hey, we had a killer soccer match. It's all about that. That's
not what the super Bowl is about, or even Formula One, because like
we're talking about a moment ago, it's about shining a light on the venue
as the host of this incredible events. And from that standpoint, we get
to be more than just what happens on the field or on the track.
Right there, we really are the arena to the world. That LVCVA promo
that talks about how we are we arena to the world and so forth.
But I think about this when you think of all the events, like you
were just mentioning, you could have UFC on a Saturday. You see our
Golden Nights playing on a Friday. You got the Writers playing on a Sunday.
All these different events going on. Now, my question is could it
ever become over sat rated? Yeah? Yeah, Look, I think we're
worried about that a little bit. Right today in this market, we have
three hundred and fifteen thousand seats in major entertainment venues. That's a lot for
us, right for a market of our size. It's way too many for
what we have right now. Our secret sauce is visitors and they're looking for
something to do and it's bringing them back. But the question that you ask,
I think is a very good one, because yes, there is a
saturation point. I think we're there now. No, I don't, But
I think we have to be very mindful because the saturation point is not only
going to come because we can't draw enough people in to come and see their
team or whoever's playing our team one way or the other. We have to
think about transportation, getting people in and out of McCarron International Airport, getting
from along the Las Vegas Strip. We can see that some of the transportation.
Look in this town, there's a fair amount of construction going on,
which we all kind of see. We have to we have to think about
that in the right way. We have to make sure that safety is always
paramount. Right. Do we have enough police officers to work? And are
we asking to work so much over time because we have so many special events
because they're back to back to back, right, our biggest risk is that
we don't get the next event, although that is a big risk. Our
biggest risk is that we don't perform on these events. That is what this
community needs to do. And oftentimes I feel like we've gotten to this point
where we're trying to take, take, take, What is the Super Bowl
going to do for us? What is this going to do for us?
What this community needs to be thinking about is the ways that we facilitate making
this work. Hey, how can I volunteer? Hey do I need to
take a different route to work? Hey do I need to be a little
bit patient relative to that? The answer to those questions are yes. Whether
you're an elected official or somebody working in our hospitality industry, we're all part
of making this a great experience for the people that come here to do it,
and they're them making the choice to do it is what makes our economy
move forward. So us finding that way to make sure that we're all involved
in making sure that these events are tremendous. I think it's critical to the
performance. Vegas makes everybody feel like a VIP. That's their goal. Everybody
who comes to town has to be right absolutely. And I know the podcast
is called Inside the Vegas Huddle, but I think we need Jeremy and every
Raiders huddle because I don't feel more motivated than when talking to this man right
here, because of just the big picture outlook that you see now. I
don't know Chris. Maybe I'm jumping the gun a little bit, but is
it too early to potentially talk about can we get the Super Bowl back again
after twenty twenty four? Look, that's the goal, yeah, right.
I mean, let's be clear. We did not build a Leegiance Stadium and
put seven hundred and fifty million dollars of public money into that to have one
event one time. Right. No, No, that's not what it's about.
It is about us being able to say we'll put a premiere venue in
a premiere community of a premier city, all right, and this is where
your event needs to be. Because I think Chris said this earlier as we
were sort of talking, right, the super Bowl coming here tremendous for us.
We also wanted to be tremendous for the NFL. So when they get
done with it, they're like, that was the best super Bowl. We
had the best responses, Our fans had the best time, our sponsors had
the most uh you know, they they were seeing more than anywhere else.
They had a great time. We want everyone to believe that's what it is,
because that's what's going to bring people back. Before we let Jeremy go,
I gotta ask him because we asked our other guests, the half time,
the Super Bowl halftime will be phenomenal. I want to ask you,
if you could bring any group together, groups together, what kind of half
time would you like to see in Super Bowl fifty eight. Oh, but
that that's really tough, that's all. And especially for how long and how
deep his roots go in the Vegas committee, I think it's gotta be.
We were saying, that's what we were Joan and I were saying, how
about if you had the killers, imagine dragons panic at the disco, Wayne
Newton, you throw in Look, you know some of the residents. Look,
look all right, so you know we can go through all of this.
Right. You have to understand that I am the father of a young
daughter. Right, so look, if I don't entertain, I'm done.
I'm done, honestly. Maybe right there, maybe right there. Obviously we
know that's one of the biggest tourism all time. Obviously super Bowl fifty eight
being one of the biggest events of all time coming to our city. Count
down to the big game. It's on inside the Vegas Huddle is where you
can find all the details, prep all the preparation, all the hard work,
the people behind the scenes and all those numbers that Jeremy throw away too.
It's a lot of numbers here. Jeremy's he's heading back to his calculator
because he gets off the air here. Good job. I'll tell you what
j went out. That was a lot of fun. When you talk about
going inside the Vegas Huddle, we went right behind the huddle. These guys
were phenomenal. You got the chairman in here, you got the president,
so you have the host committee and that of course Jeremy. I'm still catching
my breath with Jeremy Aguero because so many numbers. That one really was incredible.
Obviously, we're so excited. We've been talking about it for so long
and to be able to get that preview of everything that it took to be
able to get Super Bowl fifty eight here and everything that's to come, which
I'm so cited about inside the Vegas Huddle because we're gonna be, you know,
obviously, peeling back that curtain a little more each episode to allow people
to see more and more leading up to Super Bowl fifty eight, and it's
less than six months away. The anniversary was on Friday to the day,
so that's gonna be a lot of fun. Yeah, you know, the
planning, the preparation and pulling off an event like this that the NFL says,
and all these guys you know you're Sam and Marion and Jeremy talked about
how this will be the NFL's biggest and best party. This will set the
bar from here on old, like who has it next year? In the
follow when you're they gonna say, we gotta do better than Vegas. Is
be really tough. It's gonna be very tough. And I love when you
kind of ask Sam a little bit about some of those events then you know,
just everyday people can attend and he said, not quite yet. Can't
share those details yet, but that's what's to come on inside the Vegas Huddle.
I know coming up next podcast that we do will be able to talk
more about some of these awesome events that people can plan for all around Super
Bowl fifty eight. Yeah, because on August twenty third, the NFL phils
come into town with all these gentlemen and they're gonna preview and let us know
as a community as Las Vegas, Hey, this is gonna happen here,
that's gonna happen there, get involved here. You can buy tickets at that.
Like Sam was saying, Hey, if you want to go to the
big preview party where all the players are there and they introduce them, you
can go to that. You're right, I know a lot of exciting events
to come. So make sure you were following the Las Vegas super Bowl Host
Committee on social media at lv's super Bowl HC for all the details. And
yeah, Chris, I'm excited for the countdown journey with you inside the Vegas
Huddle. Oh, it's gonna be a blast, HAWD to blast with you.
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