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Don Luis, mine already with us. Don Luis, good morning, how

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to love well and you pretty well, thank God that good. Nice of

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you to have a vacation. If
you one days and I had a few

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days off ton n tiring, one
sabre vacation to kansase so it is not

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sleeping little, consume a lot of
alcohol, go that I walk in places

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and one arrives destroyed to his house. Yes, with the feeling that now

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is that the time one is on
cow exactly should be the law to establish

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that if you are going to take
vacation, it is to rest only from

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your home. If you don'
t apply it. And according to brain

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neurology, the brain needs eight days
to completely and absolutely disconnect, assuming that

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you leave the clock in one drawer
the cell phone in another, although the

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cell phone, leaves it above the
drawer for you to hear and are requirements

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to be able to disconnect. Well, we' re just starting the second

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quarter of two thousand twenty- four. As a business consultant, what I

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do with my clients now and what
I do with them, we have to

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evaluate the quarter that has just ended. It' s always been said that

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if you don' t measure it, you can' t get better,

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it can' t change, you
can' t get over it if you

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can' t say it and this
is good as a person, as a

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professional. What happened from January to
March, what you did, what you

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did, what gave you results,
what didn' t give you results,

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because probably the law of gravity or
the law of inertia more exactly indicates that

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you' re going to repeat just
the same thing you did. That question

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must therefore be asked in this quarter. What we did, what worked,

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what didn' t work, what
were the problems, the issues we had

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remember which issues are situations that prevent
the work from flowing, that prevent the

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expected results from being achieved. Matters
are what affect one' s life,

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which interferes with peace, with well- being, everything that prevents you in

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your life. That' s what
they call matters and an adult is supposed

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to be an expert in handling matters, because everyone who is alive is exposed

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to a number of elements that are
natural. As you always do, there

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is always an exquisite, happy life
of absolute peace, as I always say

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in Memorial Garden. They have plans
at heaven' s door. They have

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plans for those, too. You' d like a plan of that you

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should. He' s selling everything
to get through, I mean, you

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want to live in peace. Well, then what' s the plan we

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have for the April May quarter.
I recommend, open June I always recommend

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and we do with customers an event
where the three months are evaluated and everyone

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there and basically, evaluate life is
not to cry or laugh, but to

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identify where I felt good, where
I got what I wanted, as I

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said in a live where life is
everyone has to know where your life is,

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that is, where it is that
the good, the pleasant, the

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beneficial, what works for you,
what moves the cash register, what made

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you earn more, and so on. Then you have to identify that part.

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It must be like the fishermen from
offshore that I always admire those people

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so immensely and how I go and
get in the exact place where those Christians

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are, there' s their fish
underneath and they go fishing for the Marlin

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Azur and they come with that,
that is, it doesn' t come

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with anything else. Then you have
to be like those people, know inside

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what you don' t apparently see
where life is and put you there well.

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So what are the objectives and goals
of the second quarter, what are

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the key issues. I' m
going to give you five big topics here

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where you have to take and plan
and make goals. If you' re

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over it, then don' t
take it into account. The first thing

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is always and this is true for
the person and for the company. You

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are organized, you have the team
of leaders you need. You have the

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staff you need. That staff needs
training, they don' t need it.

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What' s the point? Obviously, for me to plan the next

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quarter has to necessarily be based on
what happened. If I identified that sales

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were bad because the staff was new, I didn' t have training,

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I didn' t master well.
Well, because you can' t,

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you won' t pretend to think
that that' s going to be solved

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only then, since April, start
training. If you' re missing someone,

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then you have to take care of
that. A company has to have

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like the ball team, the basketball
team, I mean, it can'

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t go out on the court without
people or two newbies in the group and

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it' s going to compete with
a star team you can' t.

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I mean, you have to be
prepared and as a person, I'

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m surprised at the impact that many
people with low self- esteem are having.

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The person who has self- esteem
in which he lets himself be stepped

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is a victim. He complains about
everything to me. No one loves me,

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no one understands me, no one
loves me. I need that and

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I need that kind of stuff.
So low self- esteem is like an

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incomplete team. So, if you
guys have your self- esteem low,

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your personal worth low, you'
re gonna have trouble getting what you want.

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Second critical topic and outcome of an
investigation and is the subject of working

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conditions today. Whether you want one
or not. There are two critical points.

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The salary and human sensitivity to the
flower of skin, that is,

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the human being of today the employee. He wants to be greeted with kiss,

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with hug, to be heard,
to be allowed to speak, to

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be allowed to express his feelings,
his emotions. He wants to feel good

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at work, but he doesn'
t want me to find out more about

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him in his life, like it' s a bit of a paradox,

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especially the millennials and those people.
Yeah, they open up a lot,

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but there are areas of their lives
that they don' t want to be

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investigated. But it' s important
today to pay well. I' m

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recommending clients see if you had a
profit margin of thirty- five, put

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two down and pass that on to
salaries, because for the way I always

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tell you why I work, compete
and medium enterprise that always have the issue

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of salaries and sometimes I say see
if that position is worth forty of yours,

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give it ten of yours, because
that person I' m looking for

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is worth that and will take away
your price. You' re going to

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be less stressed and you' re
going to work more at ease. You

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' re going to work at ease
that person and you' re going to

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be able to go on a quiet
weekend, because that person is determined.

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So look, start well, evaluate
well and pay well especially to those key

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positions, to those positions that if
you are a credit company, which is

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your eighty percent credit, you can' t have anyone in the credit and

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collection department totally. You can'
t have an agent paying you twenty thousand

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pesos and that person is charging and
the goal to collect five and six million

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pesos, but how it' s
going to be then. This part has

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to address working conditions, remuneration,
environment and culture. Third key element marketing

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and sales strategy. What we'
re going to do with marketing and sales

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strategy. No. We' re
not talking here about making a guru out

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of it. No. Just say
five things you' re going to do

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so your client doesn' t leave. What you' re going to do

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to keep the customer coming. What
you' re going to do for those

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who left you realized, what you' re going to do to get it

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back. And obviously, it'
s true that every company naturally loses customers.

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People moved, people died, people
found him anything. Then you have

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to have a strategy of capturing yourself. There' s always new people coming

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in. Obviously, there are a
lot of companies. It' s amazing,

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when I put this exercise on,
that they find out that in their

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database they have so many customers that
you say you know why we keep catching,

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because if we get ten, we
lose twenty. If we get it,

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then it' s preferable to pay
attention to what you have, how

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many customers you have and try to
keep it and get it back if they

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' re gone. Within the same
strategy is the issue of customer service that

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has been so deficient lately, customer
service is not what is written in the

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manuals or everything that is said that
the customer is the first thing. Actually,

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for me, customer service is fulfilling
the unending promise simple keep the promise.

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You said you were there tomorrow.
They' re gonna be there tomorrow.

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You said that cost you so much. So, after you start working,

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you start dating the extra blesseds and
telling them that that didn' t

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include such a thing, etcetera,
etcetera, then you have to keep the

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promise. Today, there are so
many companies, if so many businesses are

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doing well, and that is why
the 21st century customer is unfaithful in nature

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and moves like a butterfly. Where
they treat him well, he stays there,

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but the second time, if they
don' t treat him well,

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he goes away and he' s
very polite, he doesn' t complain

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or grumble just doesn' t show
up, he doesn' t come back.

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In other words, you have to
handle the issue of customer service in

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the sense of fulfilling the promise all
the time. The fourth element is collection

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management. If your company has a
sales relationship of eighty, twenty, seventy

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thirty, where seventy and eighty are
credits twenty on credit. Then you have

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to have an excellent team in that
area of credit and collection and, above

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all, better in the relationship with
your customers. It' s sad to

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know that here, if they call
you from a company that you have a

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credit and they call you, you
tell him that I call him back,

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because they only call you here to
charge you. They' re not gonna

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call you either to say hello or
how you are. And if your team

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we sold you has had problems,
if the service is satisfied, don'

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t look we' re calling you
that your little account is overdue. Llanto

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I already told you, but I' m part of the call you miss.

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Then the relationship with the client needs
to be improved. Point number five

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is definitely financial health. A company, it' s an organization that'

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s made for profit until they'
re NGOs because you have to live,

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you have to pay bills, you
have to pay payrolls. Therefore, financial

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health. My recommendation is to work
with budgets. It works with budget and

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that means entry and exit, and
it also means internal controls and, above

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all, accountability. Paying accounts means
that all the winners have to say that

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we have already achieved today' s
companies. It' s not enough to

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say we' re good, like
Jerry mc wire show Mit demon, that

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is, show me your results,
show me the money. We have to

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review giving month by month that we
sold what we charge, what we spend,

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what we did with that and that
financial health, obviously, will be

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able to measure through accountability. There
are other issues that are already recurring,

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such as the subject of technology,
the subject of data records and analysis,

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tax payments and all that. Finally, in this paper it is assumed that

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perhaps he will come up with it
no later than ten fifteen of this month

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and that quarterly plan will be ready. And the truth is, if it

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' s hard for you to work, you' d better look at it,

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even in May. But it has
to be done, because there is

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an exercise learning to do that is
to start doing it and make mistakes.

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Sure, it took me, like, three months for the gelatin to stick.

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I don' t know if you' re getting jelly. There'

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s no way I always look good. Then there are things like that that

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you really have to try until you
get there then, in this quarter,

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what is the role of the general
management, of the owner of the company.

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The first thing is that he has
to set the course and he has

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to feel that the company today April
2 is where it is, because that

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' s what he said. Look
how interesting it is. You' re

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where it is, because that'
s what you felt, that you wanted

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and that' s what you thought
and you actually decided, because I think

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the only person in this world who' s where he said it wasn'

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t is called sleepwalking, that block
of sleepwalking. That' s the only

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person who doesn' t know how
it got here. If they wake him

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up where he is, then heading
means that he has to define you and

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he has to dial. Targeting them
to be challenging doesn' t mean just

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ten percent of last quarter' s
sales. The role of general management is

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also to direct, manage and lead. Your responsibility is to make the things

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that are written in the plan happen
clearly and you have to keep your leaders

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motivated. I think the best example
of all this is always the leaders of

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basketball and football. Those people are
there on the floor, shouting, jumping

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along with the players, getting excited, that is, they' re there

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leading in front, putting emotion in
them, giving them encouragement then a general

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manager. Well, we' re
not going to expect him to wander around

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everywhere, but he must be sure
if he was present in Steve Joker'

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s style, he was hanging around
and he had a fridge full of champagne

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and when someone did something extraordinary,
he was toasting. That' s what

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you' re told in psychology positive
reinforcement. Exactly, exactly then you have

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to be there to motivate your team
and number three yes, sorry. There

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' s a question. Every time
you do something, you have to reinforce

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00:16:14,480 --> 00:16:18,799
it positively or not it is that
every time you look. Accountability, the

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00:16:18,919 --> 00:16:23,480
general manager is supposed to have monthly
meeting is, weekly and daily touches.

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Then the monthly meeting to evaluate.
Then that' s the time to say

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excellent Congratulations, excellent result, why
you did it. Then. There is

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the famous feedback and conversation of how
you did it after that monthly meeting.

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He must have a weekly with the
entire team, whether it is three or

200
00:16:48,799 --> 00:16:55,919
five or individually. There you have
the other clear moment to reinforce, and

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the daily moment. This is called
the state of time. In the United

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00:17:00,679 --> 00:17:04,039
States and in cold countries no one
can think of going out into the giant

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street. Today' s weather.
My mom can think of a salista.

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Yeah, yeah, my mom living
in Canada, she knows what she was

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doing, she was opening the window
and watching people walk around in a little

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00:17:15,599 --> 00:17:19,039
coat and go out and then she
was freezing to be cold. Well,

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then, well, then the state
of time. The general manager is simply,

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for example, called the credit collection
dimen. Like you did yesterday excellent.

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We were able to achieve everything perfect. Keep it up. He slaps

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her. That' s three minutes
that he can do, even having coffee

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or tea What your question means is
that you have to have room for that,

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that is, life. I don' t know why people think that

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miracles have to come and that blessings
are rains, that you have to be

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lucky that it' s cloudy today
and that it' s raining. You

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don' t have to look for
things. Whatever you want you have to

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propose or you have to create.
That is why I say here that the

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leader has to make sure personally that
his leaders are also really good leaders and

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treat collaborators well. Look, this
is creating a lot of situations. I

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have always said here that the leader, who is honest, who is healthy

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and who gives good treatment to his
team, he swears that his leaders in

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turn do the same with the employees
below, and let me say no.

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It is not always so, because
that leader, naturally human, knows what

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the leader tells his boss two things. What the boss wants to hear and

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what suits the leader. And I
don' t see anything wrong with that.

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I don' t see anything wrong
with that, because it' s

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true he' s not going.
Then the leader, the boss, settles

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for that. No. You have
to go down, you have to investigate,

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you have to make sure something or
a way that your employees actually get

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good treatment. Then you have to
number four. The role of the company

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owner is to closely monitor economic performance
indicators. I mean, that' s

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a routine. Usually entrepreneurs do that
at the end of the day, after

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everyone leaves they enter their system.
See the collections, see the deposits,

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see the sales. Each of them
has as a particular style. He'

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s got it. A lot of
people say me. The only thing I

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like to see is billing. Already
when I see the billing, I already

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know what I have to collect,
etcetera, etcetera. And another one who

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says no to me my concern is
bank balance. Then everyone must have indicators

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that are worth redundancy. They indicate
to you that you are doing well,

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that you are having the results you
expected. But watch that daily review at

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the end of the day. It' s to make a decision, it

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' s to get the day after
the morning out of collection. We need

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to get better here, here,
here on this. I need this to

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happen today to sales and so to
each of them to direct it in that

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dynamic is where feedback is made,
etcetera, etcetera. Then, finally,

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a company owner has to be attentive
to the issues that affect the job,

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that is, he has to discover
in the day- to- day what

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happens in this company, so we
are not achieving results. It' s

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sad you at a meeting of the
month that they tell you, but that

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' s if fifteen days ago,
that is, they had to wait for

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the meeting of the month to tell
me, then you' re going to

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tell me that, like the children
of one who didn' t do the

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homework, because you the pencil.
I didn' t find out on Tuesday

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because they sent me a note from
school and then dad' s the last

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one to find out the kid doesn' t do the homework. So,

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anyway, the manager of the company
owner must be attentive to everything that prevents

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the company from achieving the results that
were planned and, obviously, each company

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owner must have his creativity of what
they will do the mechanisms, how he

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will do to ensure, because there
is a reality, a company owner never

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ceases to be responsible for everything that
happens in his company. He can'

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t claim that I didn' t
see him being gone, that I didn

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' t know, because that'
s his role. So take advantage that

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we are starting this quarter, evaluate
the one that happened and have to consider

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what we are going to do in
this different quarter to the one that has

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just ended. I know thanks to
Dol Luis Minaya, as always very interesting.

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We already completed the three months and
talked early about that which was given

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you the chassis for that day,
with all of the two thousand twenty-

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three. Now, Don Luis is
now going to keep up the rest of

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the year and basically Don Luis'
s effort has been to keep people from

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hanging up exactly and look at what
it means. If you didn' t

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do anything this quarter either, prepare
to repeat the same failures in the next

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six months, because the brain is
like that, that is, the brain

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reproduces what it does, it reproduces
what it does. If you let him

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do the same thing, he'
s going to be exactly the same.

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So if you have to alert yourself, it' s all the last three

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times alert you to have six productive
months in the next six months. You

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' re gonna go make money,
make and produce everything. I mean.

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We' ve got to figure everything
out by now. There' s nothing

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here, we don' t have
any excuses anymore. Then we have to

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have a positive mind for the next
six months. It is. As you

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say, these three months are for
you. They remember the students at the

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UAs who decided to graduate and started
to collect bats matter. Picking up that

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was me then look and pick up
all that' s left of it that

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I picked up enough for you.
I didn' t graduate. Fayado a

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palace. You' re missing one
more shovel. That' s for you

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to see that, to the human
being, things that aren' t optional

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can' t be allowed to be
optional, because in a private university they

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don' t know that. That' s not excessive, it doesn'

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t exist and like my dad and
I said, I think you do the

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homework and you want to. There
are no things in life that are not

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chosen. Look. It' s
six subjects. You work here, no,

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you have resposability, you know where
you get the gas stove, no,

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no, then look at your responsibility
to study. That' s six

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manteria. No more than the next
six. It' s seven and so

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on. So you have to work
hard with these three months to make the

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next six a star. Let'
s all be successful. Thanks to Doubminaya