This is Medical Millionaire, the podcast helping your metspot increase in status, visibility,
and profitability. Join your host as he dispels myths, shares trends,
and gives you actionable steps today that will take your medical practice to the next
level. Here's your host, expert marketer and founder of Growth ninety nine,
Cameron Hemphill. Hey, what's up everybody. Cameron Hemphill here your host for
Medical Millionaire. First off, thank you so much for taking the time to
tune into the podcast. Our goal is to give incredible value and insight into
you becoming the best practice owner possible. We have worked with practice owners all
over the country for years. We see oneset are thriving, ones that are
having tons of success, and we see others that need help, others that
haven't quite figured it out right. And so through this journey together, we
want to help you take your practice and your life to the next level.
So let's begin. I want to talk about something that is very important as
we come to the end of the year. I'm recording this right now December
first, twenty twenty three, going in and preparing to close out the year,
open it up with a new year with a bang, right. And
so as you look at what's taking place right now, you have a tremendous
amount of like divide in the world. Right. There's a lot of negativity
out there. There's also a lot of positivity out there. You pull up
your phone, you look at your device, and you never know what you're
gonna get. You're gonna get negativity, positivity, You're gonna get people that
are flashy, people that are not flashy, sadness, happiness. It's like
this this crazy emotional game that we play, right, And it saddens me
because I feel like we need to be focused on ourselves. We need to
constantly be focused on what's going to better enhance our lives, our families' lives,
our business lives, our practices lives, the people that surround us,
the people that we love, and we want to always put ourselves in a
position to becoming the next best version of ourselves and so everybody around us can
also thrive. It's bigger than you, right, And so what I want
to talk about is breaking your old shell. Right. And so a lot
of people will call this season ed. My lett calls it separation season right,
I got a different term for it. It's called breaking your old shell,
right, And so what's happening is as you look at the world winding
down for the year, a ton of people are retracting. Tons of people
are going on vacations or they're going you know, they're spending time with family
and eating food, which is all great. I love vacations. I love
spending time with family. But this is also the time and the place where
you can leap your competition. You can actually compound them with the sense of
you doubling down your level of activity. You know, learning a new skill
set, reading a book, dial in your marketing plan, dialing whatever practice
management system that you have, understanding all the tools that you have, you
know, on demand within your practice, you know, learning a new skill
set, signing up for conferences that are going to take place next year.
Maybe you want to speak, maybe you want to speak at a conference,
maybe you want to start a podcast, maybe you want to write a book.
Right, these are all areas in your life that you can be focused
on. So I would encourage you over the next you know, six weeks
or so, right before the new year starts, next thirty days, to
really focus on stepping on the gas, because right now people are starting to
pump the breaks. They're going to start pumping the brakes because why not,
Right, we're going to relax. Thanksgiving just took place, Christmas is coming
up, New Year's is coming up, and look, I get it,
I'm all down with Christmas, all down with New Year's and Thanksgiving, like
some of my favorite times and some of my best memories have been around this
time. But at the same time, I'm a true believer that it doesn't
mean that you step on the breaks. Right, You don't just decide,
hey, I'm gonna stop working out. As much like double your workouts.
Can work out on Christmas Day, work out on Thanksgiving, right, work
out on New Year's Day. Right, This isn't a time to say,
Okay, I'm just going to continue these bad habits until January one. Start
now, because most of the people are going to start stepping on the brakes.
And this is where you need to pump the pedal, right, this
is where you need to step on the gas, This is where you need
to step on the throttle. And so I would encourage you and I want
to challenge you to continue to just break that old shell and do it now,
because there's no reason to wait, there's no reason to just have have
that conversation and excuse in your in your brain to say, you know what,
I'm gonna wait until you know January one. I'm gonna enjoy this food.
I'm gonna eat the cake. I'm gonna, you know, eat bad.
I'm gonna be lazy, I'm gonna sit on the couch. I'm gonna,
you know, slow down to my workouts. Everybody's doing it. I'm
gonna go spend money maybe that I shouldn't spend. I'm going to go to
these places that maybe I shouldn't go. I'm gonna have, you know,
too much a drink or whatever it is, like, why not look at
this opportunity to say, while the entire world is retracting, and maybe that's
your competition. Maybe it's your competition with yourself, right, Maybe it's it's
you wanting to be a leader and showing others, whether it's in your family
or in your practice, that hey, now is when we are going to
crank it out right. And I'll give you guys an example. So you
know, I run a company growth thinety nine. You know dot com.
I don't talk about it A ton of the podcast because we don't want to
advertise it. This is about value to you guys. But me as the
leader, I am leading the team right now as hey. Now is the
time when we step on the gas. When that comes to software development,
when it comes to sales, marketing, content creation, when it comes to
just creating wonderful culture and synergy. We are meeting more often. We are
exchanging more emails, we are talking more, we are sending text messages,
we are communicating like there is this vibrant synergy and energy that is taking place
right now in my company and everybody can feel it, right, everybody can
feel it. And I know that there is a ton of let's just we
have competition. There's competition out there that is like, oh, you know,
we're just gonna chill. We're gonna, you know, wind it down
a little bit. I'm gonna go on vacation. I'mna gone for a couple
of weeks. Like you know, I saw good. There'll be deals,
you know, And I'm like, no, that's not the mindset we are.
We want to step on the gas because this is fun. We want
to show others that we are here to the finish line. And then pump
right through the finish one of January one, January two, January three,
Like we didn't skip a beat, right, And I want you to also
embrace that in your in your personal life as well. So wherever that there's
challenges in your personal life, whether it's a relationship with the spouse, maybe
it's not going so well due to whatever, if it's financial, if it's
nutrition, whatever it is, right, like take the time to sit back,
ask hard questions with the spouse. Like get on the same page,
you know, start the new year off with a bank, have a plan
now so you can execute January one right. Implement that on your personal life.
You know, maybe it has to do with your kids, you know,
spend more time with them, understand exactly you know what it's going to
take to build that bond, right if you feel like you're disconnected. Every
once in a while, I feel like I'm disconnected with my kids because you
know, the world is just changing so fast and so right now, I'm
really really trying my hardest to just spend more time with my kids and just
admire who they are and what they're doing and understand what they're going through.
So you can just like really build that connection, you know, and as
practice owners, talk to your staff. Is it time to hand out some
bonuses? Can you hand out bonuses? Is it time to build new commission
structures? Have one on one with your staff, Go to them and say,
how is your year? You know, what can I do to make
twenty twenty four better for you? You know, show them that you care
about them, that you value because I'm telling you, the staff that runs
the practice is the backbone behind the productivity, is the backbone behind all the
stuff that practice owners don't necessarily want to do. Right. A lot of
administrative work, for example, maybe it's ordering inventory, receivables, going through
the financials. Like, there is a lot going on with running a practice,
and so it's time to give gratitude and thanks and really just have those
one on ones with team members. Right, evaluate your system What systems do
you currently have? Are they becoming you know, there is the companies that
you're working with, staying innovative, staying up with trends. Are they falling
behind? Right? Are they becoming more legacy systems? There's a lot of
tools out there that I see becoming legacy because this industry is moving so fast.
Is it time to look at processes. Maybe you have too many pieces
of tech, maybe you have a tremendous amount of feature overlap. Right,
there is a ton of fragmentation in this world, and so I think it's
super important to really take the time to look at what tools you have.
What marketing are you doing? Do you currently have a marketing strategy? Do
you have a marketing calendar? Right? How many times are you posting on
social media? Right? Do you You've always wanted to create a podcast,
for example, but now is the time to do it. Start building out
your episodes, start building out you know, go get the equipment that you
need. It's not expensive expensive to start this stuff. You know, like
everybody has a voice and it's important to share that, right, And so
you know, I just encourage during this season, if you will, this
season of breaking your old shell, Like now it's time to really hunker down
on your body, your nutrition, you know everything when it comes to your
mental health and really just like, you know, take notes of how your
twenty twenty three went. Did you live up to your expectations? Right?
And I can tell you right now, I hope everybody says no, because
I always feel like like We're never going to live up to our expectations of
who we want to become because we're always growing and we're not sure what we
are truly capable of, especially if you look back like in previous years.
You know, if you look at your life five years ago versus today,
I hope you're a completely different person. You know. It's kind of funny
when people say, you know, if you've seen a friend that you haven't
for a while, and they're like, you've changed, you know you've changed.
You're like, yeah, I hope I've changed. I hope I've changed
for the better. Unless it's changed for the worst, that's not the path
you want to go down. But you know, if I've had that happen
to me, man change, well, yeah, damn right, I've changed,
right because I'm focused on becoming that next version of myself and focusing on
productivity, profitability and just where I can enhance myself, my life, my
family, my business, those types of things. And so you know,
there's there's a lot of other areas that I want to talk about and focus
but you know a lot of times, you know, show me your friends
and I'll show you your future. Right, are you hanging out with the
right friends. Are you spending time with the right people. Are you absorbing
the right content right when you are working out, are you listening to music
or are you listening to content? You know? Have you got off track?
Have you brought in some bad habits maybe that you need to ditch right
And so if you are spending you know, time with some friends that maybe
they shouldn't be in your inner circle, you know, maybe they're a time
suck, maybe they're holding you back from you really expanding where you want to
go right, And so take inventory. Vest thank you for listening to Medical
Millionaire. I wanted to take just a few short moments and tell you all
about Growth ninety nine University. Naturally, if you're listening to Medical Millionaire,
the success of your MEDSPA is extremely important to you, and as it should
be. And if you're listening to Medical Millionaire, you are obviously looking for
the best most effective ways to take your medspot to the next level in both
profit and customer success. Enter Growth ninety nine University. Ranging from online education
courses all the way to the full suite of marketing and web services. Growth
ninety nine has your MEDSPA covered no matter the challenges that you're facing, we
are ready and able to help you achieve your next level in business, profit
and freedom. To inquire about all of our support services and products, please
visit Growth ninety nine dot com and while you're there, click the university link
and check out the companion course to this very podcast. Back to the show
right. Another one is show me your calendar and I'll show you your future.
How busy are you are you only booked around patience? Is that the
only time you schedule? Do you schedule family time? Do you schedule the
you know, kid time, one on one time with your kids, spouse
time, date night? Is that scheduled like a lot of times. I'll
pull up a calendar and if I see white space, it it means you
you do not have a plan, right, You do not have a plan.
If you if you haven't educated yourself on time management, I would encourage
you to read one of doctor Stephen Covey's books, Time Management. It's it's
a wonderful book. It's a book I read early on in my career and
it changed my life forever. And it really talks about daily planning, weekly
planning, and how to encompass everything into your day, and so a lot
of times, like I'll plan my entire life around like my work schedule plans
around my life, right, and that really helps with mindset staying on the
right track. And so you know, if you were to look at and
again I'll pick on myself. I guess if you were to look at my
calendar, my calendar starts at four am, and that's a wake up call
and it almost every half an hour has a schedule on what I'm doing for
the day, and I live and die by that calendar, and that thing
keeps me on track and it makes me feel good. It makes me feel
productive, accomplished. And what's interesting is by the time like six pm rolls
around and you have four am, all of that time has been booked.
It almost feels like like four am was like a week ago, right,
And I feel like that's also a very powerful way of speeding up time.
Right. It's almost like you're creating time if you have a very robust,
thought out plan and calendar, because I feel like a lot of times if
we don't have that, especially in today's world, like you get pulled in
so many directions, and we have this habit of pulling up our phone and
scrolling right. It's almost like this mental like, oh my gosh, I
have to look right. And so if you look at your screen time on
Sundays, like they send out the report, they're the little pop up the
notification, right, it shows you and it shows you what apps that you've
been looking at and how long you know, take inventory of that make the
change, you know, and so like having that planned out calendar is going
to be super important. I think that that would be a wonderful exercise for
people to do during you know, this breaking your old shell season. Another
one would be show me your money habits and I'll determine your bank account.
Right, so what are your money habits? What are your spending habits?
Are you like, go back and look at your Amazon purchases, go through
your credit card statement, what are you purchasing? I would bet you know
over fifty percent of the items that have been acquired on those statements were things
that you didn't need, right, There were things that you actually didn't need.
There were probably you know, impulse buys, they were probably you know,
things that you could have lived without. There's a good exercise out there
if if you just if you want something really bad, and you wait twenty
four or forty eight hours and go back and revisit it, like nine times
out of ten, you'll find yourself saying, you know, I don't I
don't need that. So there's a lot of impulse out there, right,
That's why they put all of those little items at the checkout stand at the
grocery stores. You know, it's just those last little grabs of where they
can sell you that one last thing, right, the gum, the candy,
the diet cokes right at the front, right there. Right, We've
all done it. I've done it, shoot right, And so you know,
show me your money habits all determine your bank account. It's so true,
like have discipline and accountability of your finances. You know, are you
saving enough? Are you putting enough aside? You know to just put into
a savings account that can be pushed into a brokerage account, you know,
to create a return on capital. You know, I'm not an investment advisor
by any means, but you know the money market's paying five percent right now.
It's it's a pretty good return and a pretty good place to put your
capital. And if you really take inventory on where you're putting your capital right
now, you can see how much you're wasting. Right, So, if
you did some basic math, Let's say, in the last year, if
you did an inventory of all your statements. For example, in the last
year, you spent twenty five thousand dollars on just maybe things you really didn't
need and you could very much live without. If you take that twenty five
thousand dollars and you apply a five percent return to it, right, you
guys can do the math on that right. Ten percent would be twenty five
hundred bucks. Five percent would be twelve hundred and fifty bucks. You know
has twelve hundred and fifty dollars more on your bank account. You know that
you could have put and so you know, I don't want to make this
about a financial discussion by any means, but take inventory of your money habits.
You know. Another one that I want to talk about is show me
when you wake up, and I'll predict your day. You know, can
you get up an hour earlier? Have you done that? The math?
Thematical equation on waking up one hour earlier over the course of a year,
it's obviously three hundred and sixty five days in most years, right with that
leap year? Right, So imagine how much more you can get done with
that hour. Is it that workout that you keep telling yourself you can't get
done? Is it that daily planning? Is it that thing that you've just
been putting off because oh man, it's just that task that just like won't
get off your task list, but you never want to get it done.
Could you have got it done? Right? If there's certain things that is
it like an educational course? It is it starting something that's going to help
change your life? Right? Is it meditation? Is it cold planes?
That's a big one that's been going on lately. Right, is it taking
a walk, gratitude, reading a book? Like? What is it?
You could change your life by waking up an extra hour earlier, right,
and so you can also predict your day because studies show that those who get
up earlier are much more successful and they get things done. I mean,
I'm an early riser. I've been an early riser for a long time.
And I remember the life that I had before I woke up earlier, Like
there was a time where I would wake up I want to say, all
right, I want to say it was maybe fifteen years ago, twelve to
fifteen years ago, you know I would probably get up about seven seven thirty
maybe something like that. And you know that's early, I guess, right,
But I mean I get up at four am now, So at four
am to seven thirty, that's three and a half hour difference. That's literally
like a half day's work, big, big change. So take that three
and a half hours and time is that by twelve years I've literally just created
like another entire life for myself, right, And I can look back on
what I achieved prior to that to what I've achieved now. It's night and
day. And I talked to other entrepreneurs, other practice owners, other people
that have had success, and all of them have thatbit of waking up early
because they know exactly what it does to their life. Most of them are
also into fitness as well, right, so waking up early, hitting fitness,
getting their mind right, you know everything that I need to do in
order to have a very productive day. Okay. Another one I want to
talk about is show me what you eat and I can predict your body.
Okay, show me what you eat and I can predict your body. Like
it's so true. It's if you've ever counted your calories? Right, If
you guys have, there's there's apps out there where you can you know,
you can track your calories, you can track your protein intake, you can
track your carbohydrate intake, like, you can track all this stuff. And
there's actually formulas based off of your weight where if you do track this stuff,
it's actually quite easy to become physically fit with not a ton of exercise
and a ton of cardio. Right. There's a lot of fitness coaches out
there that I've actually hired that have created these courses and most of them around
New Tray and they talk about, Wow, these people are putting in so
much cardio, but they're not eating correctly and not taking a log and inventory
logo what's putting it in their body? And they're wondering why they can't lose
the belly fat, right, and so like that's interesting stuff as well.
So maybe this is the time of when you want to break your old shell.
That's like, you know what I've always wanted this body. I'm working
out hard, but I just don't get it. Maybe it is time to
hire a fitness coach or a nutrition coach, right and have the body that
you've always dreamed of. Right, Because if you take accountability and nearly drive
into something, that's what's going to put you in the position to see the
result time and time again. Right. It's just like why you're a practice
owner or why you work out a practice or want to become a practice owner.
Right, it's all of those things that you did continuously time and time
and time and time again in order to open up a practice run a successful
practice, and all the effort that you put in. Imagine if you put
that into your nutrition, right, you would have the body of your dreams.
Right. It's just if you have the practice of your dreams, the
practice that you want in your dreams, and you're putting in the effort with
discipline, it's just going to happen over time if you repeat that cycle.
Okay, and then the one I want to talk about is show me your
faith and I can predict your values. Right. What is your faith?
What are your family values? Do you have a family mission statement? Right?
If you don't have a family mission statement, this might be a great
time to create one. Right. Maybe sounds a little corny or whatever,
I don't know, but why not have one? Companies have mission statements.
Why not have a family mission statement that you guys live and breed by,
right, something that is strong within you and your spouse, your kids,
and so you can always fall back on, Hey, that that doesn't really
work with the family mission statement, that's kind of outside of our core values,
right. And so I think having like a really good inventory of your
faith can predict your future values and then really showcase you know, your kids,
your spouse, you know, all of your leadership around the type of
person you are, and that's going to level everybody up for you to continue
to lead. Another one I want to talk about is show me your good
and bad habits, and I can predict your relationships. Do you have bad
habits? We all have bad habits, right, How bad are your bad
habits? You know? And so as you look at your bad habits,
are there certain things that you can just like, you know, ditch out.
I know that there's things in my life I can totally get rid of.
It's almost like I feel like I need that thing, right, Like
I need that thing, but I know it's something that I can get rid
of. And so like that's going to be a challenge for me over the
next you know, four weeks before the new year is to really take inventory
of my bad habits? You know, what are the bad habits? And
I mean you really have to think on this one. You know, you
have to get granular, you have to get really deep. What are my
bad habits? Is there anything that I can give up that's going to enhance
my lifestyle and enhance who I am? You know, maybe it's a specific
drink that you like, you know that you're like, oh man, I
just have to have that drink, you know, not even alcohol related.
Maybe it's diet coke. Maybe give up diet coke. I we all know
it's not healthy for us, right and so like, by the way,
I love diet coke, So you know, I get that one. But
you know, there's there's these habits, these just these small habits that we
can get rid of, you know, that that we can take inventory of.
But if we don't reflect and we don't look at that stuff, you
know, take inventory and accountability of it, we're never going to break from
that shell, right, break from that old shell, you know. And
then on the flip side of that, what are your good habits? Do
you work on them often? No? Do you have kind of good habits.
Do you have good habits sometimes, you know, start doubling down on
those good habits. You know, you don't just want to have good habits
every once in a while. We want to have good habits all the time.
Right, And so you know, as we just finish off this year,
guys, I'm going to encourage you all. Step on the gas,
don't pump the brakes, don't retract, well, everybody is retracting. Leap
the pack. Let everybody else step on the brakes. Let them step on
the brakes while you step on the gas, right, leap them. And
if you continuously do this, there's lots of other you know, breaking your
old shell seasons if you will, you know, summer is one of them.
But this is the biggest one. This is where everybody retracts and just
chills, right, And this is where you can just leap everybody. And
I'm also talking about yourself, leaping yourself right. And then as you look
back January one, January one isn't when you start, you know, start
December one, Start December one, and so you hit the ground running January
one. Like Christmas, I mean, Christmas is great and obviously be present
there with the friends and family. But like, wow, like you know,
for me, I mean there's been many years that I've woken up I
have two daughters, but I've woken up before Santa came, if you will,
before and gotten some work done. I mean, and I'm may be
extreme. I made an extreme example, but you know there's been times where
you know, I wake up early because shoot, I know if I don't
get it done, it's not gonna happen. You know, Like the last
thing you want to do is be working on you know, Christmas Day in
the office when kids are open up presents like that. That doesn't work very
well, right, And so I would just like, I just want to
leave it at that. Guys, I want you to just as you go
through this season, I want you to focus on breaking your old shell.
And let's start off twenty twenty four with a bang. And let's have an
amazing practice, an amazing family, an amazing relationship with all of the ones
that we love that surround ourselves, and let's go win. Let's have a
wonderful rest of twenty twenty three, and let's go kill a twenty twenty four
together. Thank you so much, guys, I appreciate your time. Again,
this is Cameron, medical millionaire. If you love this stuff, please
share it. Let's keep the conversation going until next time. Happy injecting.