You can spend forever trying to piece together all of the free information that's out
there. But once you understand where people are coming from as well in terms
of their marketing, you realize that you're not actually getting the solution until you
buy right, so you're always just going to be getting told more and more
things about the problem that you have. Welcome to Imperfect Action. I'm Steph
Taylor. For years, I read all the books, downloaded all the freebies,
and did all the courses, but it wasn't until I started taking imperfect
action that my business had its first million dollars yere. Imperfect action is about
doing things before you're ready, prioritizing consistent action over perfect action, and moving
forward even when you're not sure you're doing it right. On this show,
you can expect mindset advice, actionable marketing tips and strategies to build a business
that brings you more profit, more freedom, and even more joy. Are
you on the list to get my daily Businesses? Every day, I'll send
you a bite sized prompt designed to help you grow your business in a more
intentional way. Sign up at Steph Taylor dot Co, forward slash DBB,
or at the link in your show notes. Hey, welcome back to Imperfect
Action. This is episode seven hundred and seventy two. Today I'm sharing an
episode with some of my students' experiences inside of Launch Magic. Because you can
read all the testimonials, you can spend hours days scrolling up and down the
sales page trying to decide if it's right or wrong for you. But sometimes
the best way to know whether a program is going to be a good fit
for your particular situation is to listen to the experiences of other people who have
been in that situation. Now, in Launch Magic, we typically get three
different types of students. We get the ones who have an idea for a
digital product that they want to launch. You know, they've thought about the
online course or the group program that they're going to create, and they've been
sitting on this idea for so long and it's never come out into existence.
It's never eventuated. We also have those who have like sort of half created
or fully created their digital product and have never finished creating it, or who
have never actually properly launched it and then are wondering why it hasn't sold.
And then we have the third bucket, which are people who have done a
couple of launches, and they're realizing just how effective launching can be as a
cash injection into their business, and they want to learn how to really get
strategic about their launches, how they can double down on their launches to bring
in a cash injection over and over again from the same asset, from that
same online course or that same program or membership, or literally any other kind
of digital product. So today I'm sharing some experiences from a few students in
those different buckets. And one of the things you might notice as you listen
to the episode is how what they learned inside the course didn't just impact their
launches, but it actually changed the way that many of them do any kind
of marketing or sales in their business, because launching, at its core,
is a repeatable marketing and sales process, and the strategy that you learn inside
launch magic that can be copied across to other areas where you are marketing and
selling in your business. Right, it's not just about this is a launch
and it only applies to launching. So anyway, without further ado, I'm
gonna let the students introduce themselves and we can get into today's episode. I'm
Joting McIntire. I am a social media trainer. I have a business called
Social Smartie and I help self made business owners understand social media and really learn
simplified systems so that they can show up online and really build buzz around your
business. I'm Sabrina. I'm a certified Baby sleep consultant, helping families give
their babies and toddlers to sleep through the night. I am Helena. I
am a dietician in Australia and I support women with gestational diabetes to be able
to achieve silly balanced blood sugar levels, easily prepare and plan their meals and
go through their whole journey of that stage of their pregnancy stress free and with
ease, and actually be able to enjoy their pregnancy instead of feeling completely overwhelmed
and yeah stressed out about it. I'm Jennifer from Skincare Business Foundations and I
know people who are wanting to launch their dream skincare brands. My name is
Rachel. I am an online marketing strategist and margueritea enthusiasts that helped health professionals
market their businesses online not with e I'm Daniel Reid from Read City writing I'm
a copywriter for Rebellious Business broster. Next, I asked my students what was
going on in their businesses before they signed up for Launch Magic. I asked
them to paint a bit of a picture so that we could understand not just
where they were at with creating courses and digital products and launches, where they
were up more broadly in their business. So I probably did the classic course
create a thing where I got really excited about creating a course, absolutely no
validation, didn't understand the problem that I was solving, really dived into the
nitty gritty of putting together the modules, recording the content, got really really
excited about this thing, put as much in as I could because I equated
more stuff with more value. And then I had to sell it, and
I didn't know how. I didn't know what to do. So what I
did is I kind of panicked and I reduced the price for a start,
so I was selling it at a really low price point, and I did
have some people sign up, and I later on heard from when I asked
a few people why they didn't. One of the big pieces of feedback I
got was that the price point was so low that they didn't see the value
in it, which was really interesting, but they also didn't have any kind
of launch plan, so there was no runway, there was no build up,
there was no you know, getting people really excited I did about this
thing that was coming up, or getting them to understand that it might be
a solution that they made, because I really wasn't sure what problem I was
solving. So it was really hard to market something when you really don't know
you know, how you're marketing it too, and what problem you're solving for
them. I was mostly working with clients one on one, which I enjoy
doing, but it can be quite draining as well, and I was definitely
wanting because I knew everything. It's all about the online courses. Everyone's doing
an online course, and I was definitely trained to do it, but I
was first working on some PDF downloadables or not really getting anywhere because I just
wasn't really enjoying doing that work and always kind of pushing out doing the online
course. I knew with the online course, I didn't want to waste months
and months of creating it and then you know, launching it and no one's
going to buy, So I knew I needed help with that side of things.
I'd been trying a few things. I'm like, oh, just from
what I've been hearing on podcasts and following other people on social media, nothing
was really working for me, and I was confused. I know, like
what direction to go in. I knew I wanted to build this course for
women with gestational diabetes, and I've already niched enough for late having all my
content going really well, like my audience was growing. All that was good,
But then I was like, I don't know how to sell and I
don't know how to actually get this off the ground. And so after trying
some things already and then not be successful, I was feeling really deflated.
I needed something to help give me some structure. I just needed something to
follow. I think Bixo was just in a place where I was ready to
throw on the towel. I've had my course since twenty eighteen, and that's
just been kind of running in the background with my sales funnels. I don't
do any kind of faith advertising on that. But I hadn't launched a program
before, I would have been fumbling my way around and going down the Google
rabbit hole trying to work out what to do because marketing. I'm very good
on the technical side and the business startup side, and I compliant for regulations,
but marketing is not my forte. I hadn't even really thought about the
steps that I would need to do it or to have a successful launch.
Before I signed up for Launch Magic all I was actually working as a dietitian,
so I was having a bit of an identity crisis where I wasn't quite
finding it my play through in my career. So I studied dietetics for five
or so years and finished the degree and thought, gosh, I don't think
I want to do this. So I actually decided that it's start my own
online business where I had an online clinic, and I started to do a
lot of work with Brandon and just fell into this online marketing world and sort
of fell in love with it. So fast forward two years and I decided
to completely pivot my business and Launch Magic was something that sort of spearheaded that
and helped me develop my first digital product. I was working doing one on
one client work one hundred percent of the time. I had previously Launch in
quotation marks and see it at the Beginners, which is the course that I
use launch, and I did with However, I was looking to diversify my
income a little and also my time because I was finding that I was getting
booked up months in advance. And for example, one of my services used
to be blove writing and it's not one that I offer now. However,
I know that it's really important for businesses, so I felt that it was
a great way to service a market that I no longer was, but also
to not be fully at capacity all of the time, as I aimed too.
I actually had no idea how much pre work before the actual launch helped
with the launch itself. Now, the thing with launching is that twelve weeks
is a pretty big commitment, right. I talk about how you really need
to invest sixty to nine days of work before you open those doors, sixty
to ninety days of sharing content that brings your audience to the place where they
need to be so that when you do open doors, they are ready to
buy. Right. And this is a huge commitment. This is a long
time. And when you're in your business at a point where you're like,
I need to start seeing some quick wins, you probably don't really want to
commit to something where you're only going to see the results twelve weeks in the
future. So this is the thing with Launch Magic, though, is you
actually start having wins as soon as you start working through the content. Now,
I ask my students, the students on this episode, what wins and
shifts and are har moments they started to have at the start of Launch Magic,
not just twelve weeks into the future. The biggest thing was getting really
clear on my messaging, like module one, I think, really understanding what
am I helping people achieve? And I'm sure you've seen it before that people
want to get from me to B but they want to get they're easier,
faster, or better, and so I'm trying to understand, you know,
I've got this thing. At that point, it was an email marketing course,
but people didn't even really know that they needed email marketing or you know,
I didn't really know who I was pitching it at. Was it service
based businesses? Product based businesses? Wasn't resonating with anyone. So working through
that message and getting really clear on Okay, who are the people that I'm
selling this to, what problem am I solving for them? It just changed
everything around how I communicate. And I've used that sort of process and all
sorts of marketing. I think it's just kind of fundamental marketing skills that you
taught me. I think something that helped me the most and that I was
doing kind of throughout was just speaking to my audience so much more and just
getting so much more insight from them about what they needed and what content I
should be posting and what my course should be about. I definitely started noticing
that people cared more like people were starting to get into a conversation with me
around the things that I was sharing, which when new people as well.
Next, I wanted to know how their launches went. Now, obviously not
everybody is comfortable sharing numbers and dollar figures, and that's fine because your launch
isn't just about how much money you make and how many students you get enrolled
the first time. It's about building out this process which you can then go
back to review, make tweaks, rinse it, and repeat it each time,
using it to generate more sales of your program, your course, your
membership, or whatever other digital product you are launching. So here are some
of the results that my students were comfortable to share at first, as I
was like a whole white people sign up. This was terrible. But then
when I actually looked at the numbers and did the calculations, all like,
my stats are actually really really cool. I knew where it came short.
Whilst my initial audience was just too small because I just didn't have enough time
to put into growing it. But now I know I have to tools and
I know how to prow my audience, and I can focus on it next
time because I don't have to worry about creating course all over again, so
I can focus all my attention on building my audience. And I'm definitely gonna
do some Facebook adds this time around as well, because now I'm one of
theirs. The course, it went really well. It went better than I
could have expected, so I think in my head I had a target of
around you know, fifteen to twenty grand, although it was only I think
five to ten students. In my head, I was like, if I
can launch and get that, that would be great. But I ended up
getting twenty one students signing up and it was yeah, just out of thirty
k launch, so I was really happy with that. It was really good.
I was hoping to get thirty people signed up. Because that would cover
my cops that I put into a basically creating this new business and rebrand and
website and well all those cops involved. And I ended up having ninety three
people sign up to the courts, which was just crazy. Ninety three sign
was revenue of forty one thousand, five hundred and sixty eight dollars. I
had one day pluff weekends to work on this little project or business now business
and you know, talking about the results of the launch, that's enabled me
to have more financial freedom and cut down on those hours for my employer and
work more in my business and sort of on business development. My launch went
really well. It exceeded my goal, which to start off with, I
was of course terrified no one would even come to my webinar, and when
they did, I was very excited. And then when people bought live,
I was confused a little bit inside because I was like, oh, yeah,
this is like the point of it, because I ended up feeling like
a really fun process throughout as well. So yeah, the launch went better
than I could have imagined. Really. Then I asked my studtudents, what
was the most valuable part of launch magic for you? Because some people show
up to every single call and get a lot out of that aspect. Other
people never show up to a single call and just get a lot of value
out of the prerecorded content alone. Some people interact in the community every day,
others don't even join the Facebook group. What each person gets out of
it is completely different. So I wanted to know what these students thought was
the most valuable aspect for them. I love how actionable it is. You
know, there's no waffle, it's just like, this is what you need
to know, here's your homework, go and get it done. And then
the group is just the icing on the cake. Just having that community around
you where you can go for extra support and support each other and cheer each
other on. Like I remember when it's like we'vein our week and everyone's like,
oh my god, I did my webinar and like you're all jumping for
joy and being like, oh yeah, that was awesome, or signing up
for each other's webinars just to attend and cheer them on. So I think
that community aspect is awesome and I really love but the Facebook, everyone is
so supportive in that space as well. You can tell there's no competition.
We all want we want everyone to succeed, and it really is a community
where you help each other. But then the Q and A calls for me
were invaluable. I think the calls and being able to ask questions was probably
the most helpful. I mean you saw me. I was on pretty much
every call and always trying to ask things. Because also when I invested in
it, like it was a big investment for me, and so I said
to myself, I'm going to show up to everything and I'm going to get
every piece of information and all the use I can out of this cause,
because otherwise it was a waste of my money. And so, like you
always talk about, it's having the skin in the game and like having the
incentive to then actually do the work. So in some ways that was the
most beneficial thing, just having that push to put myself out there and ask
questions and be mentored a bit. It was great having the step by step
process laid out, so I really enjoyed having obviously the video lessons were great,
and having the worksheets as well that we could work through each week.
So I tried to be quite diligent in attending most of the live Q and
A calls as well, or whenever I could, and that was great as
well to be able to ask questions along the way about anything I got stuck
on. I think for me really nailing my audience and my ideal client and
getting super clear on my messaging and my offering, I think that was the
biggest takeaway I took from the course. And as I'm sure you can imagine,
I had to completely change my audience. So people were following me for
nutrition info and all of a sudden, I was now this marketing person online,
and so I think having that really clear messaging helped my audience transition relatively
seamlessly. There was a lot like just having a clear framework that I know
is all ways there to come back to no matter what I'm launching. Also
was really reassuring. When it comes to investing in any kind of online learning
at the moment, especially, it can be really hard to know what is
going to be a good use of your time and your budget versus what isn't,
especially because so many people out there are really good at selling, and
then when it comes to delivering on those promises, they're not quite so good
at that. So I talked to my students and I asked them what hesitations
they had when they were thinking about signing up for Launch Magic. So remember
watching your webinar and I was one of the people on the fence who was
like typing in my little objections to it, and it was mostly around the
money, and I think it was maybe also just a concept that this is
something that you can keep doing over and over again, and that also if
you don't have a successful launch, then it doesn't mean it's a failure.
And if you've got a small audience, you can still launch. And last
question, I asked, what would you say to somebody who is thinking about
joining launch Magic but is on the fence. You can spend forever trying to
piece together all of the free information that's out there, But once you understand
where people are coming from as well in terms of their marketing, you realize
that you're not actually getting the solution until you buy right, So you're always
just going to be getting told more and more things about the problem that you
have, and then it's still up to you if you haven't brought into a
program, to try and figure that out on your own, and that's hard
and that you take you forever. And also that that procrastination about investing is
also going to cost you money. The time is still going to go buy,
so you may as well do something that's more productive and actually just get
started and has the right tools behind you to do it. And also the
things that I said before, like you know, if you've got a small
audience, then it's fine, you can make it an even more successful launch.
And all the things that you think of barriers, they probably aren't barriers.
It's probably just your head talking to you and telling your stories. I
was a bit short on time with my wedding coming up, and I remember
I had been asking if I should launch before or after my wedding. But
I'm glad I launched when I did a few weeks before the wedding, so
I didn't have enough kind of time throughout to do all the content that I
would like to do or spend. I was doing a lot of it on
the fly. Now that I've got that structure, that framework to follow,
I'm really looking forward to my next launch where I can actually spend the time
to do my content planning properly and then have some better sales emails throughout the
process and everything. And I'm looking forward to seeing what where my next launches
can take me. I think pre launch me had a lot of uncertainty around
whether I could monetize a digital product and online services to make a viable business.
Yes, I suppose whether it would work for my niche and the people
that I was targeting, And so that result really validated my belief that I
had found a good thing with my niche that I'm in and it validated my
career change. All right, there you have it. You've just heard from
Jodine, Sabrina, Helena, Jen Rachel, and Danielle about their experience inside
Launch Magic. Now, if you are listening to this episode when it went
live, doors are currently open for Launch Magic, head on over to Steph
Taylor dot co Slash Magic, where you'll find everything you need to know about
the program and how you can enroll. If you're listening to this episode after
it goes live after doors close, you can join the wait list for that
at Steph Taylor dot co Slash Magic as well. Thank you so much for
listening. Catch you next time.