1 00:00:00,080 --> 00:00:04,480 You can spend forever trying to piece together all of the free information that's out 2 00:00:04,559 --> 00:00:09,759 there. But once you understand where people are coming from as well in terms 3 00:00:09,800 --> 00:00:13,119 of their marketing, you realize that you're not actually getting the solution until you 4 00:00:13,160 --> 00:00:16,879 buy right, so you're always just going to be getting told more and more 5 00:00:16,879 --> 00:00:21,719 things about the problem that you have. Welcome to Imperfect Action. I'm Steph 6 00:00:21,719 --> 00:00:25,679 Taylor. For years, I read all the books, downloaded all the freebies, 7 00:00:25,719 --> 00:00:29,960 and did all the courses, but it wasn't until I started taking imperfect 8 00:00:30,039 --> 00:00:35,640 action that my business had its first million dollars yere. Imperfect action is about 9 00:00:35,679 --> 00:00:41,880 doing things before you're ready, prioritizing consistent action over perfect action, and moving 10 00:00:41,880 --> 00:00:46,240 forward even when you're not sure you're doing it right. On this show, 11 00:00:46,320 --> 00:00:51,280 you can expect mindset advice, actionable marketing tips and strategies to build a business 12 00:00:51,320 --> 00:00:57,280 that brings you more profit, more freedom, and even more joy. Are 13 00:00:57,280 --> 00:01:00,600 you on the list to get my daily Businesses? Every day, I'll send 14 00:01:00,600 --> 00:01:03,000 you a bite sized prompt designed to help you grow your business in a more 15 00:01:03,079 --> 00:01:07,439 intentional way. Sign up at Steph Taylor dot Co, forward slash DBB, 16 00:01:07,840 --> 00:01:14,920 or at the link in your show notes. Hey, welcome back to Imperfect 17 00:01:14,959 --> 00:01:19,079 Action. This is episode seven hundred and seventy two. Today I'm sharing an 18 00:01:19,079 --> 00:01:23,719 episode with some of my students' experiences inside of Launch Magic. Because you can 19 00:01:23,799 --> 00:01:29,400 read all the testimonials, you can spend hours days scrolling up and down the 20 00:01:29,480 --> 00:01:33,599 sales page trying to decide if it's right or wrong for you. But sometimes 21 00:01:33,640 --> 00:01:37,040 the best way to know whether a program is going to be a good fit 22 00:01:37,480 --> 00:01:42,480 for your particular situation is to listen to the experiences of other people who have 23 00:01:42,599 --> 00:01:47,280 been in that situation. Now, in Launch Magic, we typically get three 24 00:01:47,719 --> 00:01:51,560 different types of students. We get the ones who have an idea for a 25 00:01:51,599 --> 00:01:53,519 digital product that they want to launch. You know, they've thought about the 26 00:01:53,519 --> 00:01:57,560 online course or the group program that they're going to create, and they've been 27 00:01:57,599 --> 00:02:00,879 sitting on this idea for so long and it's never come out into existence. 28 00:02:01,040 --> 00:02:07,560 It's never eventuated. We also have those who have like sort of half created 29 00:02:07,640 --> 00:02:14,080 or fully created their digital product and have never finished creating it, or who 30 00:02:14,080 --> 00:02:16,800 have never actually properly launched it and then are wondering why it hasn't sold. 31 00:02:17,159 --> 00:02:21,120 And then we have the third bucket, which are people who have done a 32 00:02:21,120 --> 00:02:25,639 couple of launches, and they're realizing just how effective launching can be as a 33 00:02:25,680 --> 00:02:30,240 cash injection into their business, and they want to learn how to really get 34 00:02:30,280 --> 00:02:34,840 strategic about their launches, how they can double down on their launches to bring 35 00:02:34,919 --> 00:02:38,840 in a cash injection over and over again from the same asset, from that 36 00:02:38,919 --> 00:02:43,039 same online course or that same program or membership, or literally any other kind 37 00:02:43,080 --> 00:02:47,840 of digital product. So today I'm sharing some experiences from a few students in 38 00:02:47,919 --> 00:02:52,080 those different buckets. And one of the things you might notice as you listen 39 00:02:52,120 --> 00:02:57,280 to the episode is how what they learned inside the course didn't just impact their 40 00:02:57,319 --> 00:03:00,159 launches, but it actually changed the way that many of them do any kind 41 00:03:00,199 --> 00:03:05,520 of marketing or sales in their business, because launching, at its core, 42 00:03:05,800 --> 00:03:10,199 is a repeatable marketing and sales process, and the strategy that you learn inside 43 00:03:10,280 --> 00:03:15,840 launch magic that can be copied across to other areas where you are marketing and 44 00:03:15,960 --> 00:03:21,840 selling in your business. Right, it's not just about this is a launch 45 00:03:21,879 --> 00:03:24,479 and it only applies to launching. So anyway, without further ado, I'm 46 00:03:24,520 --> 00:03:30,520 gonna let the students introduce themselves and we can get into today's episode. I'm 47 00:03:30,639 --> 00:03:35,759 Joting McIntire. I am a social media trainer. I have a business called 48 00:03:35,759 --> 00:03:40,840 Social Smartie and I help self made business owners understand social media and really learn 49 00:03:40,879 --> 00:03:46,280 simplified systems so that they can show up online and really build buzz around your 50 00:03:46,280 --> 00:03:52,240 business. I'm Sabrina. I'm a certified Baby sleep consultant, helping families give 51 00:03:52,319 --> 00:03:55,759 their babies and toddlers to sleep through the night. I am Helena. I 52 00:03:55,759 --> 00:04:02,520 am a dietician in Australia and I support women with gestational diabetes to be able 53 00:04:02,560 --> 00:04:08,520 to achieve silly balanced blood sugar levels, easily prepare and plan their meals and 54 00:04:09,240 --> 00:04:13,560 go through their whole journey of that stage of their pregnancy stress free and with 55 00:04:13,719 --> 00:04:16,600 ease, and actually be able to enjoy their pregnancy instead of feeling completely overwhelmed 56 00:04:16,600 --> 00:04:23,199 and yeah stressed out about it. I'm Jennifer from Skincare Business Foundations and I 57 00:04:23,240 --> 00:04:27,079 know people who are wanting to launch their dream skincare brands. My name is 58 00:04:27,199 --> 00:04:33,079 Rachel. I am an online marketing strategist and margueritea enthusiasts that helped health professionals 59 00:04:33,160 --> 00:04:39,959 market their businesses online not with e I'm Daniel Reid from Read City writing I'm 60 00:04:40,000 --> 00:04:46,439 a copywriter for Rebellious Business broster. Next, I asked my students what was 61 00:04:46,560 --> 00:04:50,000 going on in their businesses before they signed up for Launch Magic. I asked 62 00:04:50,040 --> 00:04:54,560 them to paint a bit of a picture so that we could understand not just 63 00:04:54,600 --> 00:05:00,279 where they were at with creating courses and digital products and launches, where they 64 00:05:00,279 --> 00:05:04,399 were up more broadly in their business. So I probably did the classic course 65 00:05:04,480 --> 00:05:09,879 create a thing where I got really excited about creating a course, absolutely no 66 00:05:10,000 --> 00:05:14,720 validation, didn't understand the problem that I was solving, really dived into the 67 00:05:14,800 --> 00:05:18,920 nitty gritty of putting together the modules, recording the content, got really really 68 00:05:18,959 --> 00:05:24,000 excited about this thing, put as much in as I could because I equated 69 00:05:24,360 --> 00:05:27,560 more stuff with more value. And then I had to sell it, and 70 00:05:27,920 --> 00:05:30,120 I didn't know how. I didn't know what to do. So what I 71 00:05:30,199 --> 00:05:34,240 did is I kind of panicked and I reduced the price for a start, 72 00:05:34,399 --> 00:05:39,120 so I was selling it at a really low price point, and I did 73 00:05:39,160 --> 00:05:43,079 have some people sign up, and I later on heard from when I asked 74 00:05:43,079 --> 00:05:46,680 a few people why they didn't. One of the big pieces of feedback I 75 00:05:46,759 --> 00:05:49,120 got was that the price point was so low that they didn't see the value 76 00:05:49,160 --> 00:05:54,240 in it, which was really interesting, but they also didn't have any kind 77 00:05:54,279 --> 00:05:57,399 of launch plan, so there was no runway, there was no build up, 78 00:05:57,439 --> 00:06:00,600 there was no you know, getting people really excited I did about this 79 00:06:00,639 --> 00:06:02,800 thing that was coming up, or getting them to understand that it might be 80 00:06:02,800 --> 00:06:06,240 a solution that they made, because I really wasn't sure what problem I was 81 00:06:06,279 --> 00:06:10,439 solving. So it was really hard to market something when you really don't know 82 00:06:11,160 --> 00:06:13,959 you know, how you're marketing it too, and what problem you're solving for 83 00:06:14,040 --> 00:06:18,600 them. I was mostly working with clients one on one, which I enjoy 84 00:06:18,759 --> 00:06:23,959 doing, but it can be quite draining as well, and I was definitely 85 00:06:24,000 --> 00:06:28,360 wanting because I knew everything. It's all about the online courses. Everyone's doing 86 00:06:28,360 --> 00:06:31,279 an online course, and I was definitely trained to do it, but I 87 00:06:31,399 --> 00:06:36,680 was first working on some PDF downloadables or not really getting anywhere because I just 88 00:06:36,800 --> 00:06:42,160 wasn't really enjoying doing that work and always kind of pushing out doing the online 89 00:06:42,199 --> 00:06:46,959 course. I knew with the online course, I didn't want to waste months 90 00:06:46,040 --> 00:06:51,199 and months of creating it and then you know, launching it and no one's 91 00:06:51,240 --> 00:06:57,560 going to buy, So I knew I needed help with that side of things. 92 00:06:58,199 --> 00:07:00,560 I'd been trying a few things. I'm like, oh, just from 93 00:07:00,560 --> 00:07:04,839 what I've been hearing on podcasts and following other people on social media, nothing 94 00:07:04,879 --> 00:07:08,519 was really working for me, and I was confused. I know, like 95 00:07:08,560 --> 00:07:11,639 what direction to go in. I knew I wanted to build this course for 96 00:07:11,720 --> 00:07:15,079 women with gestational diabetes, and I've already niched enough for late having all my 97 00:07:15,160 --> 00:07:18,519 content going really well, like my audience was growing. All that was good, 98 00:07:19,040 --> 00:07:21,399 But then I was like, I don't know how to sell and I 99 00:07:21,439 --> 00:07:26,920 don't know how to actually get this off the ground. And so after trying 100 00:07:26,959 --> 00:07:30,800 some things already and then not be successful, I was feeling really deflated. 101 00:07:30,000 --> 00:07:34,480 I needed something to help give me some structure. I just needed something to 102 00:07:34,480 --> 00:07:38,680 follow. I think Bixo was just in a place where I was ready to 103 00:07:38,839 --> 00:07:43,000 throw on the towel. I've had my course since twenty eighteen, and that's 104 00:07:43,079 --> 00:07:46,480 just been kind of running in the background with my sales funnels. I don't 105 00:07:46,519 --> 00:07:49,360 do any kind of faith advertising on that. But I hadn't launched a program 106 00:07:49,360 --> 00:07:55,279 before, I would have been fumbling my way around and going down the Google 107 00:07:55,360 --> 00:07:59,120 rabbit hole trying to work out what to do because marketing. I'm very good 108 00:07:59,120 --> 00:08:03,160 on the technical side and the business startup side, and I compliant for regulations, 109 00:08:03,199 --> 00:08:07,959 but marketing is not my forte. I hadn't even really thought about the 110 00:08:07,000 --> 00:08:11,279 steps that I would need to do it or to have a successful launch. 111 00:08:11,800 --> 00:08:16,600 Before I signed up for Launch Magic all I was actually working as a dietitian, 112 00:08:16,000 --> 00:08:20,600 so I was having a bit of an identity crisis where I wasn't quite 113 00:08:20,279 --> 00:08:26,040 finding it my play through in my career. So I studied dietetics for five 114 00:08:26,360 --> 00:08:31,000 or so years and finished the degree and thought, gosh, I don't think 115 00:08:31,000 --> 00:08:35,720 I want to do this. So I actually decided that it's start my own 116 00:08:35,080 --> 00:08:39,519 online business where I had an online clinic, and I started to do a 117 00:08:39,559 --> 00:08:45,320 lot of work with Brandon and just fell into this online marketing world and sort 118 00:08:45,320 --> 00:08:48,759 of fell in love with it. So fast forward two years and I decided 119 00:08:48,799 --> 00:08:56,360 to completely pivot my business and Launch Magic was something that sort of spearheaded that 120 00:08:56,600 --> 00:09:01,840 and helped me develop my first digital product. I was working doing one on 121 00:09:01,840 --> 00:09:07,679 one client work one hundred percent of the time. I had previously Launch in 122 00:09:07,879 --> 00:09:11,960 quotation marks and see it at the Beginners, which is the course that I 123 00:09:11,080 --> 00:09:16,080 use launch, and I did with However, I was looking to diversify my 124 00:09:16,240 --> 00:09:20,399 income a little and also my time because I was finding that I was getting 125 00:09:20,480 --> 00:09:26,440 booked up months in advance. And for example, one of my services used 126 00:09:26,480 --> 00:09:31,519 to be blove writing and it's not one that I offer now. However, 127 00:09:31,679 --> 00:09:35,519 I know that it's really important for businesses, so I felt that it was 128 00:09:35,559 --> 00:09:39,799 a great way to service a market that I no longer was, but also 129 00:09:39,000 --> 00:09:43,879 to not be fully at capacity all of the time, as I aimed too. 130 00:09:43,519 --> 00:09:50,120 I actually had no idea how much pre work before the actual launch helped 131 00:09:50,440 --> 00:09:54,600 with the launch itself. Now, the thing with launching is that twelve weeks 132 00:09:54,639 --> 00:09:58,600 is a pretty big commitment, right. I talk about how you really need 133 00:09:58,639 --> 00:10:03,480 to invest sixty to nine days of work before you open those doors, sixty 134 00:10:03,480 --> 00:10:07,399 to ninety days of sharing content that brings your audience to the place where they 135 00:10:07,440 --> 00:10:11,320 need to be so that when you do open doors, they are ready to 136 00:10:11,399 --> 00:10:16,320 buy. Right. And this is a huge commitment. This is a long 137 00:10:16,399 --> 00:10:18,240 time. And when you're in your business at a point where you're like, 138 00:10:18,360 --> 00:10:22,679 I need to start seeing some quick wins, you probably don't really want to 139 00:10:22,679 --> 00:10:26,320 commit to something where you're only going to see the results twelve weeks in the 140 00:10:26,360 --> 00:10:30,759 future. So this is the thing with Launch Magic, though, is you 141 00:10:30,799 --> 00:10:35,360 actually start having wins as soon as you start working through the content. Now, 142 00:10:35,679 --> 00:10:39,919 I ask my students, the students on this episode, what wins and 143 00:10:39,000 --> 00:10:43,879 shifts and are har moments they started to have at the start of Launch Magic, 144 00:10:45,039 --> 00:10:48,519 not just twelve weeks into the future. The biggest thing was getting really 145 00:10:48,639 --> 00:10:54,279 clear on my messaging, like module one, I think, really understanding what 146 00:10:54,720 --> 00:10:58,279 am I helping people achieve? And I'm sure you've seen it before that people 147 00:10:58,320 --> 00:11:00,759 want to get from me to B but they want to get they're easier, 148 00:11:00,960 --> 00:11:03,679 faster, or better, and so I'm trying to understand, you know, 149 00:11:03,720 --> 00:11:05,639 I've got this thing. At that point, it was an email marketing course, 150 00:11:07,080 --> 00:11:09,759 but people didn't even really know that they needed email marketing or you know, 151 00:11:09,840 --> 00:11:13,480 I didn't really know who I was pitching it at. Was it service 152 00:11:13,519 --> 00:11:18,159 based businesses? Product based businesses? Wasn't resonating with anyone. So working through 153 00:11:18,159 --> 00:11:20,879 that message and getting really clear on Okay, who are the people that I'm 154 00:11:20,879 --> 00:11:26,039 selling this to, what problem am I solving for them? It just changed 155 00:11:26,080 --> 00:11:30,799 everything around how I communicate. And I've used that sort of process and all 156 00:11:30,840 --> 00:11:33,120 sorts of marketing. I think it's just kind of fundamental marketing skills that you 157 00:11:33,159 --> 00:11:37,840 taught me. I think something that helped me the most and that I was 158 00:11:37,879 --> 00:11:43,639 doing kind of throughout was just speaking to my audience so much more and just 159 00:11:43,679 --> 00:11:48,080 getting so much more insight from them about what they needed and what content I 160 00:11:48,120 --> 00:11:54,159 should be posting and what my course should be about. I definitely started noticing 161 00:11:54,240 --> 00:12:00,200 that people cared more like people were starting to get into a conversation with me 162 00:12:00,360 --> 00:12:05,000 around the things that I was sharing, which when new people as well. 163 00:12:05,480 --> 00:12:09,440 Next, I wanted to know how their launches went. Now, obviously not 164 00:12:09,559 --> 00:12:15,480 everybody is comfortable sharing numbers and dollar figures, and that's fine because your launch 165 00:12:15,559 --> 00:12:18,159 isn't just about how much money you make and how many students you get enrolled 166 00:12:18,200 --> 00:12:22,639 the first time. It's about building out this process which you can then go 167 00:12:22,720 --> 00:12:28,639 back to review, make tweaks, rinse it, and repeat it each time, 168 00:12:28,039 --> 00:12:33,600 using it to generate more sales of your program, your course, your 169 00:12:33,639 --> 00:12:37,559 membership, or whatever other digital product you are launching. So here are some 170 00:12:37,720 --> 00:12:41,879 of the results that my students were comfortable to share at first, as I 171 00:12:41,919 --> 00:12:46,080 was like a whole white people sign up. This was terrible. But then 172 00:12:46,240 --> 00:12:48,320 when I actually looked at the numbers and did the calculations, all like, 173 00:12:48,399 --> 00:12:52,720 my stats are actually really really cool. I knew where it came short. 174 00:12:52,840 --> 00:12:58,080 Whilst my initial audience was just too small because I just didn't have enough time 175 00:12:58,120 --> 00:13:01,840 to put into growing it. But now I know I have to tools and 176 00:13:01,879 --> 00:13:05,720 I know how to prow my audience, and I can focus on it next 177 00:13:05,759 --> 00:13:09,720 time because I don't have to worry about creating course all over again, so 178 00:13:09,799 --> 00:13:13,919 I can focus all my attention on building my audience. And I'm definitely gonna 179 00:13:13,960 --> 00:13:18,879 do some Facebook adds this time around as well, because now I'm one of 180 00:13:18,960 --> 00:13:20,600 theirs. The course, it went really well. It went better than I 181 00:13:20,639 --> 00:13:24,600 could have expected, so I think in my head I had a target of 182 00:13:24,639 --> 00:13:26,960 around you know, fifteen to twenty grand, although it was only I think 183 00:13:28,000 --> 00:13:30,039 five to ten students. In my head, I was like, if I 184 00:13:30,039 --> 00:13:31,840 can launch and get that, that would be great. But I ended up 185 00:13:31,840 --> 00:13:35,559 getting twenty one students signing up and it was yeah, just out of thirty 186 00:13:35,600 --> 00:13:39,519 k launch, so I was really happy with that. It was really good. 187 00:13:39,720 --> 00:13:43,360 I was hoping to get thirty people signed up. Because that would cover 188 00:13:43,559 --> 00:13:48,759 my cops that I put into a basically creating this new business and rebrand and 189 00:13:48,799 --> 00:13:54,120 website and well all those cops involved. And I ended up having ninety three 190 00:13:54,240 --> 00:14:00,159 people sign up to the courts, which was just crazy. Ninety three sign 191 00:14:00,360 --> 00:14:03,399 was revenue of forty one thousand, five hundred and sixty eight dollars. I 192 00:14:03,480 --> 00:14:09,600 had one day pluff weekends to work on this little project or business now business 193 00:14:11,159 --> 00:14:15,559 and you know, talking about the results of the launch, that's enabled me 194 00:14:15,840 --> 00:14:20,399 to have more financial freedom and cut down on those hours for my employer and 195 00:14:20,759 --> 00:14:24,879 work more in my business and sort of on business development. My launch went 196 00:14:24,039 --> 00:14:30,879 really well. It exceeded my goal, which to start off with, I 197 00:14:31,039 --> 00:14:35,240 was of course terrified no one would even come to my webinar, and when 198 00:14:35,240 --> 00:14:43,440 they did, I was very excited. And then when people bought live, 199 00:14:43,759 --> 00:14:48,039 I was confused a little bit inside because I was like, oh, yeah, 200 00:14:48,039 --> 00:14:50,159 this is like the point of it, because I ended up feeling like 201 00:14:50,200 --> 00:14:56,039 a really fun process throughout as well. So yeah, the launch went better 202 00:14:56,039 --> 00:15:00,600 than I could have imagined. Really. Then I asked my studtudents, what 203 00:15:00,799 --> 00:15:05,200 was the most valuable part of launch magic for you? Because some people show 204 00:15:05,279 --> 00:15:09,879 up to every single call and get a lot out of that aspect. Other 205 00:15:09,919 --> 00:15:13,759 people never show up to a single call and just get a lot of value 206 00:15:13,799 --> 00:15:18,480 out of the prerecorded content alone. Some people interact in the community every day, 207 00:15:18,639 --> 00:15:22,360 others don't even join the Facebook group. What each person gets out of 208 00:15:22,399 --> 00:15:26,720 it is completely different. So I wanted to know what these students thought was 209 00:15:26,720 --> 00:15:30,919 the most valuable aspect for them. I love how actionable it is. You 210 00:15:30,919 --> 00:15:33,080 know, there's no waffle, it's just like, this is what you need 211 00:15:33,120 --> 00:15:35,600 to know, here's your homework, go and get it done. And then 212 00:15:35,639 --> 00:15:37,960 the group is just the icing on the cake. Just having that community around 213 00:15:39,000 --> 00:15:41,919 you where you can go for extra support and support each other and cheer each 214 00:15:41,960 --> 00:15:46,080 other on. Like I remember when it's like we'vein our week and everyone's like, 215 00:15:46,120 --> 00:15:48,840 oh my god, I did my webinar and like you're all jumping for 216 00:15:48,960 --> 00:15:52,919 joy and being like, oh yeah, that was awesome, or signing up 217 00:15:52,960 --> 00:15:56,120 for each other's webinars just to attend and cheer them on. So I think 218 00:15:56,320 --> 00:16:00,519 that community aspect is awesome and I really love but the Facebook, everyone is 219 00:16:00,559 --> 00:16:03,600 so supportive in that space as well. You can tell there's no competition. 220 00:16:03,720 --> 00:16:07,440 We all want we want everyone to succeed, and it really is a community 221 00:16:07,480 --> 00:16:11,559 where you help each other. But then the Q and A calls for me 222 00:16:11,639 --> 00:16:18,080 were invaluable. I think the calls and being able to ask questions was probably 223 00:16:18,080 --> 00:16:22,039 the most helpful. I mean you saw me. I was on pretty much 224 00:16:22,039 --> 00:16:26,840 every call and always trying to ask things. Because also when I invested in 225 00:16:26,879 --> 00:16:29,679 it, like it was a big investment for me, and so I said 226 00:16:29,679 --> 00:16:34,039 to myself, I'm going to show up to everything and I'm going to get 227 00:16:34,159 --> 00:16:40,080 every piece of information and all the use I can out of this cause, 228 00:16:40,200 --> 00:16:41,679 because otherwise it was a waste of my money. And so, like you 229 00:16:41,720 --> 00:16:45,519 always talk about, it's having the skin in the game and like having the 230 00:16:45,360 --> 00:16:49,120 incentive to then actually do the work. So in some ways that was the 231 00:16:49,159 --> 00:16:53,639 most beneficial thing, just having that push to put myself out there and ask 232 00:16:53,759 --> 00:17:00,080 questions and be mentored a bit. It was great having the step by step 233 00:17:00,120 --> 00:17:06,839 process laid out, so I really enjoyed having obviously the video lessons were great, 234 00:17:06,920 --> 00:17:10,599 and having the worksheets as well that we could work through each week. 235 00:17:10,680 --> 00:17:15,480 So I tried to be quite diligent in attending most of the live Q and 236 00:17:15,559 --> 00:17:18,240 A calls as well, or whenever I could, and that was great as 237 00:17:18,240 --> 00:17:22,680 well to be able to ask questions along the way about anything I got stuck 238 00:17:22,720 --> 00:17:29,960 on. I think for me really nailing my audience and my ideal client and 239 00:17:30,000 --> 00:17:33,640 getting super clear on my messaging and my offering, I think that was the 240 00:17:33,640 --> 00:17:40,200 biggest takeaway I took from the course. And as I'm sure you can imagine, 241 00:17:40,200 --> 00:17:42,359 I had to completely change my audience. So people were following me for 242 00:17:42,480 --> 00:17:47,880 nutrition info and all of a sudden, I was now this marketing person online, 243 00:17:48,400 --> 00:17:53,799 and so I think having that really clear messaging helped my audience transition relatively 244 00:17:55,519 --> 00:17:59,599 seamlessly. There was a lot like just having a clear framework that I know 245 00:17:59,720 --> 00:18:03,880 is all ways there to come back to no matter what I'm launching. Also 246 00:18:03,200 --> 00:18:08,920 was really reassuring. When it comes to investing in any kind of online learning 247 00:18:10,079 --> 00:18:14,319 at the moment, especially, it can be really hard to know what is 248 00:18:14,359 --> 00:18:17,680 going to be a good use of your time and your budget versus what isn't, 249 00:18:17,759 --> 00:18:21,160 especially because so many people out there are really good at selling, and 250 00:18:21,200 --> 00:18:23,960 then when it comes to delivering on those promises, they're not quite so good 251 00:18:25,000 --> 00:18:29,279 at that. So I talked to my students and I asked them what hesitations 252 00:18:29,400 --> 00:18:34,440 they had when they were thinking about signing up for Launch Magic. So remember 253 00:18:34,599 --> 00:18:37,559 watching your webinar and I was one of the people on the fence who was 254 00:18:37,599 --> 00:18:41,319 like typing in my little objections to it, and it was mostly around the 255 00:18:41,359 --> 00:18:45,799 money, and I think it was maybe also just a concept that this is 256 00:18:45,920 --> 00:18:51,039 something that you can keep doing over and over again, and that also if 257 00:18:51,079 --> 00:18:55,319 you don't have a successful launch, then it doesn't mean it's a failure. 258 00:18:55,960 --> 00:18:59,680 And if you've got a small audience, you can still launch. And last 259 00:18:59,759 --> 00:19:03,039 question, I asked, what would you say to somebody who is thinking about 260 00:19:03,119 --> 00:19:08,039 joining launch Magic but is on the fence. You can spend forever trying to 261 00:19:08,039 --> 00:19:15,519 piece together all of the free information that's out there, But once you understand 262 00:19:15,680 --> 00:19:18,839 where people are coming from as well in terms of their marketing, you realize 263 00:19:18,839 --> 00:19:22,480 that you're not actually getting the solution until you buy right, So you're always 264 00:19:22,519 --> 00:19:25,720 just going to be getting told more and more things about the problem that you 265 00:19:25,799 --> 00:19:29,519 have, and then it's still up to you if you haven't brought into a 266 00:19:29,559 --> 00:19:32,119 program, to try and figure that out on your own, and that's hard 267 00:19:32,119 --> 00:19:37,359 and that you take you forever. And also that that procrastination about investing is 268 00:19:37,519 --> 00:19:41,240 also going to cost you money. The time is still going to go buy, 269 00:19:41,960 --> 00:19:47,640 so you may as well do something that's more productive and actually just get 270 00:19:47,720 --> 00:19:52,079 started and has the right tools behind you to do it. And also the 271 00:19:52,119 --> 00:19:55,279 things that I said before, like you know, if you've got a small 272 00:19:55,319 --> 00:19:59,799 audience, then it's fine, you can make it an even more successful launch. 273 00:20:00,000 --> 00:20:02,519 And all the things that you think of barriers, they probably aren't barriers. 274 00:20:02,519 --> 00:20:06,720 It's probably just your head talking to you and telling your stories. I 275 00:20:06,759 --> 00:20:10,960 was a bit short on time with my wedding coming up, and I remember 276 00:20:11,000 --> 00:20:14,279 I had been asking if I should launch before or after my wedding. But 277 00:20:14,279 --> 00:20:18,279 I'm glad I launched when I did a few weeks before the wedding, so 278 00:20:18,359 --> 00:20:22,319 I didn't have enough kind of time throughout to do all the content that I 279 00:20:22,359 --> 00:20:23,640 would like to do or spend. I was doing a lot of it on 280 00:20:23,680 --> 00:20:27,240 the fly. Now that I've got that structure, that framework to follow, 281 00:20:27,319 --> 00:20:32,079 I'm really looking forward to my next launch where I can actually spend the time 282 00:20:32,519 --> 00:20:37,559 to do my content planning properly and then have some better sales emails throughout the 283 00:20:37,599 --> 00:20:42,279 process and everything. And I'm looking forward to seeing what where my next launches 284 00:20:42,359 --> 00:20:49,720 can take me. I think pre launch me had a lot of uncertainty around 285 00:20:51,400 --> 00:20:59,960 whether I could monetize a digital product and online services to make a viable business. 286 00:21:00,039 --> 00:21:03,720 Yes, I suppose whether it would work for my niche and the people 287 00:21:03,759 --> 00:21:08,759 that I was targeting, And so that result really validated my belief that I 288 00:21:08,839 --> 00:21:15,279 had found a good thing with my niche that I'm in and it validated my 289 00:21:15,920 --> 00:21:18,599 career change. All right, there you have it. You've just heard from 290 00:21:18,680 --> 00:21:25,799 Jodine, Sabrina, Helena, Jen Rachel, and Danielle about their experience inside 291 00:21:25,880 --> 00:21:29,000 Launch Magic. Now, if you are listening to this episode when it went 292 00:21:29,119 --> 00:21:33,920 live, doors are currently open for Launch Magic, head on over to Steph 293 00:21:33,960 --> 00:21:37,880 Taylor dot co Slash Magic, where you'll find everything you need to know about 294 00:21:37,880 --> 00:21:41,240 the program and how you can enroll. If you're listening to this episode after 295 00:21:41,279 --> 00:21:45,039 it goes live after doors close, you can join the wait list for that 296 00:21:45,079 --> 00:21:48,920 at Steph Taylor dot co Slash Magic as well. Thank you so much for 297 00:21:48,000 --> 00:21:49,279 listening. Catch you next time.