WEBVTT

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Camp. I am six forty.
You're listening to wake Up Call on demand

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on the iHeart radio app. It's
time for your morning wake up call.

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Here's Jason Middleton. You'd morning everyone. Monday morning, July third. I

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hope you have a great weekend,
a little warm, played so many golfa.

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I hope you guys got out.
Maybe I don't know, so it

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sounds like some experiences we're had.
That's cool. Long holiday weekend. I'm

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working. A lot of us here
are working well. I couldn't get in.

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That was fun. My ID card
didn't work. And the first thing

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I thought it was like, what
was it? It was five after three.

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I'm trying to get in, can't
get in. Security guards nodded at

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his desk right now he's doing rounds
probably, And the first thing I thought

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was, Wow, this doesn't work. Can I go home? I mean,

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in the past, when I was
a manager type and I've had to

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let people go and whatnot. First
thing he did was got rid of their

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card. Privocal this stuff. I
guess it was just muscle memory. Surely

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they would have let me know over
the weekend. It's got a couple of

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headlines and then I'm going to run
down the rest of the Today's show for

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you. We have more than you
would think on the day before a holiday.

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Let's start with those headlines. Thousands
of hotel workers have gone on strike

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in southern California to demand better pay
and other benefits. Members of Unite Here

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Local eleven began striking yesterday at more
than a dozen hotels through LA and Santa

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Monica. They represent more than thirty
thousand workers. Police in two states are

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investigating weekend mass shootings. In Maryland, two people were killed and twenty eight

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others wounded when multiple suspected gunmen opened
fire at a block party south Baltimore.

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Meanwhile, a shooting at a Witch
Tall, Kansas nightclub left several people injured

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early yesterday, and parts of the
US are at risk for more severe weather

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ahead of tomorrow's July fourth. The
National Weather Surface issued hazardous weather alerts for

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more than one hundred million Americans during
the extended holiday weekend. More on that

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board south in California soon. Let's
start with some of the other stories coming

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out of the KFI twenty four hour
news room. More than two hundred and

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thirty pounds of illegal fireworks have been
seized in Long Beach. The bust Friday

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night was the second of the week
in the city. All fireworks are illegal

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in Long Beach. Anyone cited or
rested four fireworks violations could face jail time

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and a one thousand dollars fine.
The grandmother of a teenager fatally shot by

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police in Paris, leading to days
of violent protests across France, is pleading

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for an end to the rioting.
She spoke to French media on Sundays.

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She is actually calling for calm and
peace. She's asking these riders to stop

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wrecking buses and schools. She says
she can't bear it anymore. ABC's in

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as Delicatea says. A private funeral
was held over the weekend for the seventeen

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year old killed by police. Israel
launched air strikes on a refugee camp in

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Janine. That's a city in the
West Bank, killing at least six people

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and injuring twenty seven others, according
to Palestinian officials. Israel's army said it

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was targeting terrorist infrastructure belonging to Janine
Battalion That's a militia. Violence has flared

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in the region in the past months. For sure, last month's six Palestinians

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were killed during Israeli raid on the
same camp. Hong Kong police have offered

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bounties of one million dollars Hong Kong, that's one hundred and twenty eight k

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here in California each for information leading
to the return of eight pro democracy activists

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who fled to Western countries. The
eight are accused of various offenses under the

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Territory Swinging National Security Law. They
include Nathan Law who moved to Britain,

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Dennis Quack, who is in America. It is the first time Hong Kong

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has offered such a reward. Okay, first topic for today on wake Up

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Call, It's going to be real
estate, as in homes and home sales

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now not usual. The Walkee numbers
that I nerd out on is not going

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to be that. This angle is
realtors and realtor fees. You think about

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like I said, online home sales
disrupting the real estate market about twenty years

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ago. Two recent class action lawsuits
are going to really rattle real estate and

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realtors. That's because realtor fees are
on the line. We have an interview

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that has to do with two class
action lawsuits about the National Association of Realtors

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and their practices of fees. Now
we are up against the clock, so

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I'm gonna get right into it with
James Rodriguez from Business Insider. James,

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thank you so much for your time, and thank you for writing this story.

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I have been wanting to know more
about the realtor fees and where it

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all goes and the internesting dealings of
residential real estates. So again, just

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first of all, thank you for
the story, and thanks for joining us.

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Thank you for having me. All
Right, I'll tell you what.

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I'll let you give me the lead
of the story, and let's talk about

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the class action suits. So my
story is really about these two multi billion

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dollars class action lawsuits that have been
simmering for a few years now, Sixer

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versus the National Association of Realtors at
All and Merle versus the National Association of

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Realtors at All. And they basically
accused the NAR and some of the country's

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largest brokerages think Keller Williams Remax of
conspiring to charge exorbitant agent commissions. And

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now the Plantists, who represent a
large group of home sellers, they say

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that it's grossly unfair for the home
seller to pay the commissions of both the

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buyer's agent and a listing agent,
which has has been a common practice for

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decades. And the defendants, led
by the NAR say that that's actually the

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most efficient way and it's will complicated. So I'm happy to kind of explain

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more from there. But that's basically
the gist of it. And if the

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plaintiffs went out here, I mean, they're asking for tens of billions of

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dollars damages, but it could lead
to an entire reshuffling of the real estate

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industry as we know it now.
I have a pretty smart audience, luckily,

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so we can dig into it.
Let's go into how this could change

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things, because SOOP right now is
not very satisfying to customers and those selling

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and buying home and it seems like
this might be peeling the cover off of

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it and giving us some more transparency. If that happens, how does the

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real estate market change. Home sellers
have paid both agent commissions, usually totally

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between five percent and six percent of
the sale price here in the United States

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for decades now, and this practice
is a result of NAAR rules that say,

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if you list your house on the
Multiple Listing Service MLS, you need

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to promise to pay the buyer's agent
something. Now, the NR doesn't say

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how much you need to offer the
buyer's agents. It could actually be as

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little as one dollar. But the
planists argue that sellers who are the plants

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in these lawsuits, class action sellers, you know, they have little choice

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but to promise the customary two and
a half to three percent if they want

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their home to get traffic from from
broker versus. The theory is, you

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know, if you're if you're not
offering a competitive percentage to the buyer agent,

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they're just going to show their clients
other homes where they can get a

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satisfactory play. It's pay to play. It just seems like pay to play.

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I'm sorry, I get this.
It's righteous indignation. I think when

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it comes to this again, we're
back to the top. Why I thank

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you for this is the National Association
of Realtors who are being sued in class

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action suits. I need to be
clear, nothing's been proven just yet in

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the court of law, but they
are. They are being sued, and

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their existing operating practices have already been
disrupted once and that was the wave say

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Redfin and Zillo. Is this them
just trying to hold on to some of

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their literal like an figurative real estate. Despite kind of the advent of the

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of you know, internet home shopping
and all of these technological advances that we've

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experienced over the past couple of decades, you know, the commissions for agents

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have been markably steady. You know, it is dropped a little bit,

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you know, but still kind of
between five percent and six percentage is customary.

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And what the planeffs are seeking here
is to click day couple buyer and

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seller agent commissions. So have the
buyer just pay their agent directly. And

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the theory is if each party,
if each party just pays for their own

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agent directly, there will be more
transparency and commissions, more incentives for clients

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to negotiate with their brokers. You
know, up until just a few years

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ago, actually a buyer agent was
allowed to tell their clients that their services

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were free. You know. Of
course that's not really true because the buyer

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at the end of the day is
the one who's fronting all the money via

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their mortgage, and then they pay
the seller who then cut the check to

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their listing agent, who then splits
that with the buyer's agent. Typically,

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you know, the National Association of
Realtors says that the coupling commissions would actually

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be a disaster from low income and
first time buyers specifically, since it would

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force them to come up with additional
money for an agent on their own instead

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of effectively having that commission bundled into
their mortgage. So then it kind of

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gets down to a question of,
you know, how how much do you

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need an agent? Could you maybe
pay an agent by the hour? Could

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you know if a buyer sees that
number in print, would they be more

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incentivized to negotiate that down There could
be a need for far fewer buyer aids

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if the plane off student went out
here. Let me reintroduce you real quick.

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I ask you a couple of follow
ups. For four, I have

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to let you go. We're speaking
with James Rodriguez. He's senior real estate

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reporter at Business Insider dot com.
You mentioned there in that last answer that

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the NAAR says any kind of change
right here is going to be bad for

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lower income buyers, And I think
it's a be careful what you wish for

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a situation, because if I hear
that, and I have any interest in

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the lower end at real estate market
for residences, I'm saying more policy needs

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to come in, More regulation needs
to come in, because if that's the

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case, if the market can't protect
those buyers, then that's what policy and

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regulation is for. So not only
are these class action suits against NAAR,

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doesn't seem like they have a hell
of an argument going on. Well,

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you know, it's interesting because talk
to Stephen Brobeck, who's a senior fellow

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at the Consumer Federation of America,
and he basically argued, if you know,

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low income and first time buyers can't
come up with the money for an

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agent, but they still are in
need of that professional guidance along the way,

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that the industry would be very incentivized
to come up with ways to get

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around that, to to finance help
them, you know, find financing or

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continue a practice of having you know, in some cases maybe the seller just

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chooses to pay the buyer's agent anyway, but you don't have kind of this

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promise at the outset, and there
can be kind of more negotiating along the

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way, and they ask the consumers. Brobeck estimates that consumers could save between

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twenty billion and thirty billion a year. If commissions drop in line with some

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other countries where many people don't use
a buyer agent, or if they do,

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they typically negotiate lower commissions. You
know, for agents, it could

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be kind of a total upheaval of
the current system and many could leave the

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business altogether, or you have to
deal with the lower commissions. Yeah,

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I'm sorry, but that I'm not
exactly going to cry or river given those

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arguments, and I realize I might
be soap boxing a little bit, and

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that's not your job. That's my
job because it's my show. But buying

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and selling a home, especially first
homes, is absolutely foundational to building wealth

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in the United States, and having
more barriers up against this and less transparency

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and more fees around it makes zero
sense if you want to have a class

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of middle income earners who can actually
have a quality of life and contribute back

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to their local economies. Okay,
end of soapbox. All right, all

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right, mister Rodriguez, tell us
which one of these cases is coming to

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court first, and what we can
maybe expect or at least give us a

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little bit of a drive by,
sure so Sitzer, which was the case

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that was filed in Missouri. It's
the smaller of the two cases. Only

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I'm saying only here, but four
billion dollars in potential damages that's going to

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come to trial or schedule to come
trial in October. The bigger case,

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Merle is locally to come up for
trial in the first half of twenty twenty

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four. That case potential damages could
reach more than forty billion. That's James

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rod Regrez from Business Insider. I
guess you fell off there. Thousands of

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hotel workers in La and Orange Counties
are on strike. Members of Unite Here

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Local eleven officially walked off the job
and onto the picket lines yesterday, one

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day after their contract expired. The
heat is sticking around in southern California,

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and excessive heat warning in place for
the Santa Clarita and Antelope Valleys and parts

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of San Louis Obispo County have been
extended through three sorry eight o'clock tonight.

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Four members of the LAPD bomb Squad
have been disciplined for their role in a

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botched fireworks explosion a little more than
two years ago. The type of discipline

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not yet clear. A crew was
trying to detonate illegal fireworks that had been

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seized from a home in South La
inside a blast containment vehicle, but they

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overpacked it with too many fireworks and
the truck was destroyed. Seventeen residents and

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first responders were injured, and twenty
two homes, thirteen businesses, and thirty

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seven vehicles were damaged. Like I
said, we're going to get business e

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and there's plenty of business talk we
can get into a little bit later,

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but right now, let's start with
the news feature from KFI as Chris Adler,

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Long Beach is going to continue with
its Big Bang on the Bay firework

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show despite pollution and other concerns.
It's thirty minutes of cracking and popping against

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the night sky just above Alamitos Bay, and to some it's a celebration of

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freedom, but to wetlands protectors it's
a hazard to the environment and a threat

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to birds in the area. And
we go out every thirty July since this

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event has been happening. We hold
blankets under the trees to make sure that

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the parents in the Egrett stove fall
because it's a nesting season and their sledgelings

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in there. They can't fly it
and they'll st down on the edge of

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the branches and you can see the
terror in their eyes when the fireworks go

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off. Advocates spoke at the La
Harbor Commissions meeting last week, pleading with

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board members not to sponsor the event. Board President Sharon Weissman was the only

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commissioner who voted against the sponsorship,
saying laser light show alternatives are safer for

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people and pet Disneyland is already looking
at all the Disney properties at last,

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excuse me, drone light shows instead
of fireworks. The Dodgers have cut back

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on their fireworks for this year and
are going to drone light shows. As

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I think some of us know.
Rodondo Beach just canceled their fireworks show because

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of this very issue having to do
with pollution. Some Long Beach residents say

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they support the show because proceeds will
go to several charities, including the Autism

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Partnership Foundation and the Ronald McDonald House, but advocates say it's not worth the

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risk to animals or local waters.
We don't want these fireworks. The community

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doesn't want them. You go right
ahead and enjoy your meal. Ken Of,

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you get to eat. Thank kenn
Of, you get deep for free.

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That night. A judge dismissed a
lawsuit against the show's organizers in April,

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alleging the event had been illegally polluting
Alamitos Bay and they are polluters.

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That is why they are required to
get a pollution permit. That's what the

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federal permit is. The board passed
the motion four to one to approve the

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sponsorship and the show is still on
for tonight at nine pm at the Boathouse

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on the Bay. Restaurant President Weissman
says future shows will be up for discussion

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in Long Beach. Chris Adler KFI
News Dodgers are scaling that back Okay Drone

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show though tomorrow night at Dodgers Stadium
after the game. It's more news from

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the KFY twenty four hour news room. The governor of Texas has bust more

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migrants to La. A bus carrying
forty one people arrived Saturday at Union Station.

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Officials stated migrants are from Mexico,
Cuba, Venezuela and other countries and

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included eleven children. La City Councilman
Kevin da Leon says he's asked the US

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and state attorneys general to stop Texas
from moving migrants around the country. This

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is trafficking individuals against the will from
one state to another state. This is

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kidnapping as far as I'm concerned.
Another bus carrying migrants from Texas arrived in

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La on June fourteenth. Texas Governor
Greg Abbott said he's sent the bus because

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California has declared itself a sanctuary city
for immigrants. An ABC poll shows the

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country is almost evenly split on the
Supreme Court's decision to strike down affirmative action

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in college admissions. An increasing number
of Americans view the Supreme Court as political.

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A majority fifty three percent now say
they believe the Justice his rule mainly

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on the basis of politics, not
the law. ABC's Alex Preche says Republicans

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have been celebrating the Court's decision on
affirmative action and the ruling against President Biden's

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student loan debt forgiveness plan. Now
as a way to tease into the getting

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business segment at the bottom of the
hour, I thought we'd talk a little

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bit about remote work as well,
because after the pandemic, the work from

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home situation is still in flux.
Some like it, some hate it,

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Some companies are okay with it,
Some are very much not business insiders dot

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com at eto covers. I'll tell
you what, Rather than me take it

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away, why don't you go ahead
and give us the lead of your story.

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I'll give the headline first. In
the war over remote work, companies

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are turning full time jobs into low
paying gigs. What was your takeaway?

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Sure? So you know in this
shift to remote and hybrid jobs, m

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something really interesting has been quietly happening
in corporate America where companies are kind of

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moving away from the full time traditional
employment model and they're opting to hire more

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independent contractors, more part time employees, more temps, trying to outsource a

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lot of positions to domestic or overseas
firms. And it's kind of like,

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you know, in a romantic relationship. So I feel like a weird analogy,

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but I'm into it now. Spill
the tea, Spill the tea.

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You might think of companies kind of
going from like, you know, a

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committed marriage, a committed relationship,
to kind of like casually dating around.

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I guess there's been a lot during
this pandemic of employees distancing themselves from their

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employers, but in some ways employers
are doing the same thing they're distancing themselves

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from their employees. Interesting and now
you always have really great sourcing. And

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Nicholas Bloom is somebody that I've spoken
with in the past as well. He's

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a Stanford University professor. He calls
it the uberization of the workforce. What

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do you think he meant by that? And what did you extrapolate? Sure,

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so, you know a traditional employer
employee relationship that's based on full time

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employment. You know, you have
somebody come into your office every day,

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you get to know them. The
cliche is that they become a little bit

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part of your family. You're really
both sides are kind of invested in making

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that match work. But you know, once they're contractors, once they're attempts

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um, you know, that relationship
really becomes a lot more casual. It

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kind of starts to fray um and
it's like uber. You know, you're

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you're just kind of there for the
hour, for the minute. M.

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You're paid for just what you do, uh and nothing else, and you

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don't get kind of the traditional benefits
and the perks that come with full time

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employment. Of those perks in yeah, so, I mean a really important

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one is health insurance, right more
than half of the Americans get their health

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insurance from their employer. Um,
you don't get that if you're an independent

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contractor. Often you don't get that
even if you're a part time employee.

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M So that's a really important thing. Um, you know obviously, something

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like you know, for when K
matching, disability, unemployment insurance. Those

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are all protections that only come to
full time employees. And then there's some

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you know, kind of intangible less
financial perks too, like you know,

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your employer investing in your growth.
If you're a full time employee, your

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boss, you know, is definitely
invested in your growth as an employee.

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They might spend a little bit more
time on your learning and development, you

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don't, you know, Boston definitely
don't do that for contractors, for TEBs,

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so you kind of lose out on
some of that on the job training

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and mentoring as well. Yeah,
FaceTime really does matter, right, I

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mean, I mean, your your
story mentions it specifically, so I won't

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I won't dwell on it. Don't
forget though. We will have a link

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in the show notes for this week
as well. One are the data points

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you pulled out a category that includes
gig contract freelance and temporary workers thirty six

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percent of the workforce as of this
year. That's up from twenty seven percent

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just seven years ago. And I
remember I was up in the Bay Area

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when Uber launched and gig workers.
This was all the buzz like, Oh,

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everybody's going to be gigified and nobody's
ever going to have healthcare and everything.

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It took a while, but we're
getting closer and closer to that point,

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it seems. Yeah. So I
think this kind of gigification of the

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economy definitely came first for you know
what we would normally consider blue collar workers,

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people who have less education, who
are paid lower wages. But I

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think the shift of remote work means
that the gigification is coming for white collar

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jobs as well. I think,
you know, this was starting to happen

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before the pandemic, but the pandemic
is really what accelerated it. Because companies

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always wanted, you know, to
hire more contractors, to hire more attempts,

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to hire people more on a part
time via basis because that's cheaper.

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You know, they don't have to
pay for all the benefits, they don't

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have to go through the hassles of
these you know, full time employees who

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have all these kinds of employment protections, but they felt like they couldn't because

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you know, they didn't trust people. They've never meant to get their work

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out of sight. The pandemic change
that because remote work showed them that people

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are actually capable of getting their work
from done from home. And you know,

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bosses are looking at this and saying, well, like, if they're

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going to have our employees work remotely
anyway, we might as well not pay

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them, you know, we might
as well not cover their benefits. We

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might as well, you know,
hire somebody who we can just keep on

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contrast and sever the contract tomorrow with
no consequently. It's Akieto from business insider

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00:22:27.160 --> 00:22:33.559
dot com. She covers workforce issues, workplace issues, and other labor issues,

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labor market overall too. Actually,
you can find her business insider dot

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00:22:37.200 --> 00:22:41.920
com. Her stories are always very
well sourced and have lots of great data

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00:22:41.960 --> 00:22:44.319
that we won't dig into here,
but there should be notes floating around.

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You can always check a if I
am six forty dot com for those as

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00:22:47.519 --> 00:22:51.359
well, or on the iHeartRadio app
anywhere and anytime you like. A new

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00:22:51.400 --> 00:22:56.279
poll shows a slight majority of Americans
agree with the Supreme Court's decision to remove

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race as a factor in college admissions
now. The new ABC if SO poll

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found fifty two percent in favor of
the decision, while thirty two percent disapproved

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of the Court's rulings. Airports being
hit with more travel issues. Record number

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00:23:10.400 --> 00:23:15.440
of Americans are traveling during this extended
fourth of July weekend. Flight Aware reports

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more than six hundred flights within,
into, or out of the US were

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00:23:18.000 --> 00:23:22.920
canceled yesterday. Treasury Secretary Janet Yellen
is planning to visit China this week.

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The Treasury Department made the announcement yesterday, saying Yellen is expected to discuss a

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number of financial issues with senior Chinese
officials. And this comes right as well.

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I'll tell you what. Let's hang
on to that. There's something coming

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out of China over the weekend when
it comes to foreign policy and if you're

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doing business, there's a new law. We're going to dig into that in

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00:23:41.000 --> 00:23:45.160
just a second. A reminder that
retail expert Trade Bodge will get us prepped

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00:23:45.200 --> 00:23:48.599
and ready for prime Day for Amazon
Prime Day coming up soon. Also back

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00:23:48.599 --> 00:23:52.559
to school, there's some July fourth
sales floating around, probably a lot more

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00:23:52.400 --> 00:23:55.680
Right now on wake up call,
we're going to get business. And now

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00:23:55.720 --> 00:24:00.839
the markets got pushed higher last week
jo one Wall Street's major just closed out

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00:24:00.839 --> 00:24:03.559
a strong first half of the year, and it went up on Friday,

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powered by tech stocks mostly. Apple
achieved a historic three trillion dollar market capitalization

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by more than a little. They've
done it once before, but that was

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00:24:12.359 --> 00:24:18.640
intrud Day didn't close out at three
trillion dollar market cap to By the way,

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00:24:18.640 --> 00:24:22.799
math on the radio market cap is
when you take all the shares that

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00:24:22.839 --> 00:24:26.519
are available and multiply them by the
price of one share. So all the

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00:24:26.720 --> 00:24:30.599
shares out floating around for Apple times
one ninety plus is what it finished at

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00:24:30.640 --> 00:24:37.839
on Friday, gives it three trillion
dollars Moreover, the Federal reserves favorite inflation

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00:24:37.920 --> 00:24:41.759
gauge, and we all have one, the Core Personal Consumption Expenditures Index,

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moderated in May. That's on a
month to month and a year to year

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basis, showing that the sticky inflation, the core inflation, is coming down.

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Core inflation. When you see that
in the story or hear that in

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00:24:52.839 --> 00:24:56.759
a story, core inflation basically means
all the volatile stuff and the usual stuff,

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00:24:56.160 --> 00:25:00.039
not just manufacturing orders and chipping goods
around. But it's also like what

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00:25:00.079 --> 00:25:03.680
happens at the grocery store and what
happens at the gas pump. That's core

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00:25:03.759 --> 00:25:06.599
inflation. So when that starts to
moderate a bit, that's a good sign.

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All eleven SNP sectors ended in positive
territory on Friday as well, Tech

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00:25:11.039 --> 00:25:15.480
again up two percent. Notably,
however, the SMP five hundred, the

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00:25:15.519 --> 00:25:18.599
Dala Jones, and the NASDAC all
notched gains for the week, for the

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00:25:18.720 --> 00:25:22.720
month, for the quarter, and
for the first half of the year.

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So the headwinds from inflation are not
necessarily flowing around Wall Street. Not after

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00:25:27.839 --> 00:25:33.319
the AI boom and bump that is
happening. Still, investors are still figuring

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00:25:33.359 --> 00:25:34.720
out where AI is going to land
and who's going to most benefits, so

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00:25:34.759 --> 00:25:41.160
they're kind of covering bets anything that
might be influenced or impacted by AI or

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automation of an AI sort. Well, they're all doing that too. And

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last week, don't forget it was
Russian roulette last week, because we had

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00:25:48.440 --> 00:25:53.599
that would be mutiny slash flex from
a mercenary army that was diverted away from

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00:25:53.599 --> 00:25:57.920
the Kremlin and toward Belarus. That
really didn't rattle markets very much at all,

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00:25:57.960 --> 00:26:02.440
which tells you something about out the
supply chain having adjusted to the war

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00:26:02.559 --> 00:26:06.359
in Ukraine and the oil flow that
comes out of it. Now we can't

359
00:26:06.359 --> 00:26:11.200
get the world Most of the world
is not getting oil from Russia, so

360
00:26:11.440 --> 00:26:14.000
Russia is selling it to other places
where you can get oil from. So

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00:26:14.039 --> 00:26:17.480
there are workarounds when it comes to
those kind of things. Let's go to

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Apple real quick again, because Apple
is it costs the three trillion dollar companies,

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00:26:21.480 --> 00:26:23.960
the first one to do it.
It did it once in twenty eighteen,

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00:26:25.039 --> 00:26:29.920
and then it did it again in
one trillion dollar company in twenty eighteen,

365
00:26:30.279 --> 00:26:32.759
and then in twenty twenty for a
second it was three trillion, and

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00:26:32.799 --> 00:26:37.039
now it's legit three trillion. It's
also slashing production targets for that new product.

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It dropped the Vision Pro. Manufacturers
are struggling with the novels gadgets and

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00:26:44.279 --> 00:26:48.880
it's complex design. This is according
to Financial Times, saying that the design

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00:26:48.000 --> 00:26:52.039
is hard to onboard. Apple is
preparing to make fewer than four hundred thousand

370
00:26:52.640 --> 00:26:56.519
of those units. They are retail
priced at thirty five hundred bucks a pop,

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00:26:57.400 --> 00:27:03.119
and they're going to start flowing early
next year. There's a Chinese firm

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00:27:03.160 --> 00:27:04.839
that's initially assembling this device as well, so there's a little bit of a

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00:27:04.839 --> 00:27:10.200
headwind in there. We'll see if
anything happens over the weekend. With this

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00:27:10.279 --> 00:27:14.400
coming week with Jenny Ellen in China
to China base suppliers of components that Apple

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was asking for parts for one hundred
and thirty two one hundred and fifty thousand

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00:27:18.720 --> 00:27:22.359
units at first. This is one
of those tip of the spear things.

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I remember the iPhone was pretty popular
as far as a marketing device for a

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00:27:26.039 --> 00:27:30.119
while, but it didn't really get
fully functional until about iPhone five, and

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00:27:30.200 --> 00:27:34.279
that's when it became the biggest seller
in the world. Also, we have

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a few other stories that I have
to go around Elon Musk on this one.

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So in this week in Elon Musk, we'll start with Tesla handily beating

382
00:27:44.359 --> 00:27:48.880
estimates. Tesla is powering higher before
the bell this morning, shares of Tesla

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00:27:49.000 --> 00:27:53.599
up about six and a half percent. The automaker has registered record electric vehicle

384
00:27:53.640 --> 00:27:57.559
deliveries in the second quarter. It's
already the biggest in the space. In

385
00:27:57.559 --> 00:28:00.799
fact, the stock is more than
double the value year to date. And

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00:28:00.880 --> 00:28:04.160
that's splitting analyst on what's going to
come next. So that's good news on

387
00:28:04.240 --> 00:28:10.559
the Tesla front. As far as
Musk's other interests go. Of course,

388
00:28:10.599 --> 00:28:17.680
Twitter landed a new CEO, poached
an advertising executive from NBC Universal, which

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00:28:17.720 --> 00:28:21.319
was a good sign because Elon had
not really proven that he understood that Twitter

390
00:28:21.440 --> 00:28:26.039
was an advertising platform. That said, he has temporarily set a daily view

391
00:28:26.119 --> 00:28:30.799
limit for Twitter users. So this
has got corporate accounts really not feeling great

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00:28:30.799 --> 00:28:37.039
about Twitter, and it's another headache
for the new CEO, Linda Yacarino to

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00:28:37.160 --> 00:28:42.119
deal with because he wants to push
back against AI large language models being able

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00:28:42.160 --> 00:28:48.359
to scrape all the content that is
produced by Twitter users and Twitter handles every

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00:28:48.440 --> 00:28:51.119
day. Now, how much of
that has already done by AI is not

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00:28:51.279 --> 00:28:55.640
known, and how much of that
is going to be generated coming up is

397
00:28:55.680 --> 00:28:59.279
not known. And don't forget that
Elon did sign the letters saying hey,

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00:28:59.279 --> 00:29:03.240
we need to slow down everything when
it comes to artificial intelligence. Not a

399
00:29:03.279 --> 00:29:08.359
great look for him. So that's
this week in Elon Musk, and hopefully

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00:29:08.400 --> 00:29:11.400
we don't have to do another one
this week. We'll see what he generates

401
00:29:11.440 --> 00:29:15.400
next. And I can't even touch
that cage match thing. It's just so

402
00:29:15.400 --> 00:29:18.240
silly. Let's get some more news
coming out of the kf I twenty four

403
00:29:18.279 --> 00:29:21.880
hour news room before we go to
break. Experts say climate change keeps making

404
00:29:21.920 --> 00:29:26.160
wildfires and smoke worse, and scientists
are calling it the new abnormal. As

405
00:29:26.200 --> 00:29:27.960
smoky as the summer's been so far, as scientists say, it'll likely be

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00:29:29.039 --> 00:29:32.400
worse in future years because of climate
change. They say as the world warms

407
00:29:32.400 --> 00:29:36.039
and weather gets more extreme, America
will see nastier bouts of drought that lead

408
00:29:36.079 --> 00:29:38.880
to wildfires and then cause billowing and
deadly smoke. The amount of land burned

409
00:29:38.920 --> 00:29:42.559
in the United States and Canada has
more than tripled since the nineteen eighties.

410
00:29:42.640 --> 00:29:47.519
One study estimates that globally, more
than six hundred thousand people per year die

411
00:29:47.599 --> 00:29:52.599
from wildlife smoke. Mark Roner KFI
News. Striking hotel workers are back on

412
00:29:52.640 --> 00:29:56.680
the picket lines in La. Members
of Unite Here Local eleven started protesting yesterday

413
00:29:56.759 --> 00:30:02.119
at several high end hotels. They
an immediate five dollars an hour raise,

414
00:30:02.200 --> 00:30:06.839
another three dollars an hour in subsequent
years, and improvements in healthcare and retirement

415
00:30:06.880 --> 00:30:11.920
benefits. This worker tells NBC four
they deserve it, especially since the pandemic

416
00:30:11.960 --> 00:30:15.640
and our occupancies increase, but our
staffing has stayed the same, and we

417
00:30:15.680 --> 00:30:18.359
are tired of being tired, and
it is time for us to voice our

418
00:30:18.480 --> 00:30:22.240
opinions and to speak up and go
ahead and do what we need to to

419
00:30:22.319 --> 00:30:26.759
get these wage increases and better at
health insurance. Hotel reps say they've offered

420
00:30:26.839 --> 00:30:30.400
raises of two fifty an hour in
the first twelve months and more than six

421
00:30:30.440 --> 00:30:34.759
dollars an hour over four years.
The hotel's accused the union of being inflexible

422
00:30:34.799 --> 00:30:38.799
in its demands. Police in Baltimore
say they believe at least four guns were

423
00:30:38.880 --> 00:30:42.720
used in a weekend shooting that killed
two people and injured dozens more at a

424
00:30:42.759 --> 00:30:48.319
holiday block party. People where we
were running out of breath, crying because

425
00:30:48.359 --> 00:30:51.319
they witnesses. A lot of people
were shot. More than a dozen of

426
00:30:51.319 --> 00:30:56.359
those shot late Saturday night our teenagers. Baltimore Police Commissioner Richard Whirley says there

427
00:30:56.440 --> 00:30:59.519
was no permit for the party.
This was a huge crime. Sing we're

428
00:30:59.519 --> 00:31:03.920
talking about multiple blocks. The Mayor
of Baltimore called the shooting a cowardly violent

429
00:31:03.039 --> 00:31:07.160
act. Thousands of hotel workers have
gone on strike in southern California to demand

430
00:31:07.200 --> 00:31:12.400
better pay and other benefits. The
National Weather Service is issued hazardous weather alerts

431
00:31:12.440 --> 00:31:17.880
for more than one hundred million Americans. Sidebar and excessive heat warning is in

432
00:31:17.920 --> 00:31:21.400
place for Santa Clarita and the Antelope
Valleys today as parts of San Luis.

433
00:31:21.640 --> 00:31:26.400
San Louis Obispo County has been extended
through eight o'clock tonight. Now let's bring

434
00:31:26.400 --> 00:31:30.039
on national retail analysts and expert Trey
Boj. We have a full plate of

435
00:31:30.039 --> 00:31:33.279
retail questions for you, Trey,
so thank you for coming on. Thanks

436
00:31:33.279 --> 00:31:36.839
so much for having me. Why
don't we start with Amazon Prime Day.

437
00:31:36.839 --> 00:31:38.519
I was opening up my app last
night and it just tells me, right

438
00:31:38.519 --> 00:31:42.200
there, it's a splash screen Amazon
Prime Day. What should we be looking

439
00:31:42.200 --> 00:31:47.519
for and are there competitors we should
be looking at? Oh my gosh,

440
00:31:47.559 --> 00:31:51.279
so much so. Amazon Prime Day
this year will be July eleventh and twelve,

441
00:31:51.720 --> 00:31:55.839
and like we've seen in previous years, we've seen a lot of competition

442
00:31:55.960 --> 00:32:00.559
happening. So Target, Walmart,
Cole's, Overstock, Spy and more will

443
00:32:00.599 --> 00:32:06.319
be launching competitive deals in some cases
on those same days and in some cases

444
00:32:06.359 --> 00:32:10.079
even longer. So shoppers have a
lot to think about next week. Okay,

445
00:32:10.160 --> 00:32:14.079
yeah, a lot to think about
it. Did you preload your cart

446
00:32:14.559 --> 00:32:16.720
and then maybe say for later,
or how do you prep for Amazon Prime

447
00:32:16.799 --> 00:32:19.720
Day? Because you don't know what's
going to drop for sure? Right,

448
00:32:21.200 --> 00:32:23.039
that's true, and there will be
millions of deals, and so what I

449
00:32:23.119 --> 00:32:27.240
like to do is, like you
said, preload my cart and then on

450
00:32:27.279 --> 00:32:30.440
Amazon Prime Day and can go to
my cart and I'll be immediately be able

451
00:32:30.480 --> 00:32:35.599
to see what's for sale. I've
also heard that with the Amazon app that

452
00:32:35.640 --> 00:32:39.000
you can load items into your wish
list and you'll be notified when those items

453
00:32:39.039 --> 00:32:43.559
go on sale. But I can't
say with authority as that actually will work,

454
00:32:43.599 --> 00:32:45.519
but I'm going to try it.
Yeah, I think I think it's

455
00:32:45.519 --> 00:32:47.079
a good way to I mean,
what's the harm, right it's on your

456
00:32:47.079 --> 00:32:49.839
wish lists? That way, at
least you have a pin in it for

457
00:32:49.920 --> 00:32:53.640
later if you don't get a sale. Okay, absolutely, I would say,

458
00:32:53.680 --> 00:32:58.559
though, because there are so many
competitive deals, to not sink all

459
00:32:58.640 --> 00:33:04.000
your attention into Amazon Prime because we'll
see sales from so many other retailers.

460
00:33:04.000 --> 00:33:07.799
And so another thing that you can
do is use a tool like say Google

461
00:33:07.880 --> 00:33:10.279
Shopping, enter the name of the
item you're looking for, and you'll see

462
00:33:10.480 --> 00:33:15.519
where it's available and for how much. And then something else that I like

463
00:33:15.799 --> 00:33:19.839
is a website called slick Deals has
a feature called deal Alert. You can

464
00:33:20.000 --> 00:33:22.519
enter the name of the items that
you want there and you'll be alerted where

465
00:33:22.559 --> 00:33:27.240
those items are on sale and for
how much. Very cool. All right,

466
00:33:27.799 --> 00:33:30.880
let's change gears just a little bit
and talk about back to school essentials.

467
00:33:30.920 --> 00:33:34.279
I was out with some family yesterday
that still goes to school, and

468
00:33:34.319 --> 00:33:37.480
they can't believe it's already July fourth, and that means that I have to

469
00:33:37.480 --> 00:33:42.000
get ready for back to school essentials. What are we looking at? Yeah,

470
00:33:42.039 --> 00:33:44.480
I mean, to me, it's
a little bit too early to be

471
00:33:44.519 --> 00:33:46.279
talking about back to school, although
I'm seeing it everywhere. I mean,

472
00:33:46.319 --> 00:33:49.680
my daughter just finished school about a
week and a half ago. I know

473
00:33:49.759 --> 00:33:52.640
in different areas of the country they
end early, they start early. So

474
00:33:52.839 --> 00:33:58.680
I don't think it's necessarily important to
get a rush on right now because the

475
00:33:58.799 --> 00:34:01.359
better deals are going to be later
in the summer. I start looking for

476
00:34:01.400 --> 00:34:06.519
back to school deals closer to the
end of July to mid honest, even

477
00:34:06.839 --> 00:34:09.039
that's where you're going to find the
better prices. Okay, So if it's

478
00:34:09.079 --> 00:34:14.519
not, look, why don't we
get more contemporary then and July fourth sales?

479
00:34:14.559 --> 00:34:16.480
Anything that we can watch for when
it comes to July fourth sales.

480
00:34:16.480 --> 00:34:20.800
I did notice a lot of my
feeds over the weekend. We're getting populated.

481
00:34:22.280 --> 00:34:24.480
Yes, so we're seeing a lot
of July fourth sales as well.

482
00:34:24.880 --> 00:34:30.119
So the main categories that I would
focus on for July fourth because obviously we

483
00:34:30.199 --> 00:34:32.800
have so many sales coming up next
week as well, So I would focus

484
00:34:32.840 --> 00:34:38.880
on things like large appliances, mattresses, furniture, some home goods. That's

485
00:34:38.920 --> 00:34:43.920
where I'm seeing the best activity.
Also in the outdoor category, if you

486
00:34:44.000 --> 00:34:46.119
happen to camp or hike, you
should see some good deals there. And

487
00:34:46.119 --> 00:34:50.679
then I am seeing some activity in
the beauty space as well, so look

488
00:34:50.679 --> 00:34:53.480
for deals. Maybe if there's a
product that you've wanted but it's a little

489
00:34:53.559 --> 00:34:58.079
pricey, look for a deal there, or stock up on your favorites herey

490
00:34:58.119 --> 00:35:00.719
thanks a lot for joining us so
early this morning. Where can people find

491
00:35:00.760 --> 00:35:07.000
you for more pro retailing tips online? Sure? So you can find me

492
00:35:07.119 --> 00:35:10.800
on Instagram at true tray. And
I also publish a bi monthly newsletter at

493
00:35:10.800 --> 00:35:14.480
truetray dot com that you can sign
up for. And I promise that I

494
00:35:14.480 --> 00:35:17.119
will not stand you. That's fair. I appreciate that problemise too. Thanks

495
00:35:17.159 --> 00:35:22.480
Trey, talk to you again soon. Thanks Jason. If you're looking to

496
00:35:22.519 --> 00:35:24.440
search for her online, it's a
t r ae is how you spell her

497
00:35:24.480 --> 00:35:27.960
first name. Let's get back to
some of the stories coming out of the

498
00:35:28.000 --> 00:35:30.440
KFI twenty four hour news room.
July fourth is filled with American food and

499
00:35:30.599 --> 00:35:37.039
flags freedom, but unfortunately, fireworks
can sometimes fudge up the fun three two

500
00:35:37.119 --> 00:35:42.280
one. Every year, the OC
Fire Authority blows up a mannequin, watermelon,

501
00:35:42.440 --> 00:35:46.039
even a chicken one with a firecracker. Flacks. It wasn't a live

502
00:35:46.119 --> 00:35:51.000
chicken, it was from the store. O Fire Authority Chief Brian Fantasy says.

503
00:35:51.039 --> 00:35:54.320
Still, firecrackers started three times more
house fires in the state last year,

504
00:35:54.480 --> 00:36:00.280
plus Nationally, eleven people were killed
and more than ten thousand hospital and

505
00:36:00.360 --> 00:36:06.239
fireworks instance, with forty seven of
those hospitalizations occurring right here in Orange County.

506
00:36:06.639 --> 00:36:10.400
All types of fireworks caused these injuries. From the illegal mortar style firework

507
00:36:10.480 --> 00:36:15.880
that hospitalized a fourteen year old garden
Grove boy last year to the safe and

508
00:36:15.960 --> 00:36:21.119
sane sparklers that burn at twelve hundred
degrees and some kids to the hospital every

509
00:36:21.199 --> 00:36:23.480
year. How did it come to
this Fourth of July fireworks date back to

510
00:36:23.519 --> 00:36:30.159
a letter John Adams wrote to his
wife asserting that our nation would forever celebrate

511
00:36:30.199 --> 00:36:37.519
its independence with quote bonfires and illuminations, a seemingly harmless prediction. But here

512
00:36:37.559 --> 00:36:40.760
we are, some two hundred and
fifty years later, and many of those

513
00:36:40.800 --> 00:36:45.800
bonfires have grown dangerous, and some
of the illuminations have even grown deadly.

514
00:36:45.880 --> 00:36:51.920
O Orthopedic Institute hand Sergeant Nicholas Rose
as all fireworks carry the risk of injury.

515
00:36:52.039 --> 00:36:55.440
Some of these injuries are like war
injuries that we see and some veterans

516
00:36:55.440 --> 00:37:00.079
severe burns, high energy blast injuries, and even appy. He says one

517
00:37:00.119 --> 00:37:05.280
case, for example, a blast
injury in which a teenage boy lost three

518
00:37:05.360 --> 00:37:09.119
fingers. We had to do several
reconstructions, and we're talking really ten to

519
00:37:09.280 --> 00:37:15.760
fifteen surgeries down the line to really
make that hand functional. Certainly that gentleman

520
00:37:15.800 --> 00:37:19.639
will never have a normal hand.
Rose says a professional show would be safer,

521
00:37:19.679 --> 00:37:22.039
but for those who get burned,
wrap the injury in a slightly damp

522
00:37:22.159 --> 00:37:27.000
clean cloth and keep it moist and
don't apply ice to it, especially to

523
00:37:27.079 --> 00:37:30.559
a burn. Have a bucket of
water or a garden hose nearby where put

524
00:37:30.559 --> 00:37:36.360
out any remnants of that firework.
Never point or throw fireworks at another person.

525
00:37:36.480 --> 00:37:39.159
Never try to relight or pick up
fireworks. There are many who don't

526
00:37:39.199 --> 00:37:45.719
like fireworks at all. Pasadena Humane
spokeswoman Jamie Holman says that especially goes for

527
00:37:45.800 --> 00:37:50.239
pets, fireworks are very loud,
and those loud booms and bursts of fireworks

528
00:37:50.239 --> 00:37:53.719
they can frighten our pets and may
cause them to run away, So it's

529
00:37:53.760 --> 00:37:59.079
really important that we take steps to
be prepared and minimize our pet stress to

530
00:37:59.159 --> 00:38:01.440
keep them safe. She says.
People can keep pets inside and make sure

531
00:38:01.480 --> 00:38:06.320
they have current ID tags in case
they get out. Fortunately, she says

532
00:38:06.320 --> 00:38:09.719
if pets du get out, twenty
shelters in LA are partnering with pet Co

533
00:38:10.039 --> 00:38:15.639
Love Loss. A pets owner can
upload their photo into the pet Cove Lost

534
00:38:15.760 --> 00:38:21.440
database and they use image recognition technology
to match that pet's photo with animals that

535
00:38:21.559 --> 00:38:24.639
are in their database. OCI Fire
Authority chief Fantasy says, ironically, there

536
00:38:24.719 --> 00:38:30.480
is one more group who is not
feeling fireworks, particularly for the military veterans

537
00:38:30.519 --> 00:38:35.000
who fought to defend the very freedoms
we are celebrating. It is well documented

538
00:38:35.039 --> 00:38:39.000
that loud explosions can trigger post traumatic
stress disorder for veterans, giving all of

539
00:38:39.039 --> 00:38:45.039
us yet another reason not to light
illegal fireworks in our neighborhoods Now, everyone

540
00:38:45.079 --> 00:38:49.440
I spoke with says people can still
celebrate Independence Day, but hopefully this year

541
00:38:49.559 --> 00:38:52.920
this joke will not be funny.
What do a humane society, fire authority,

542
00:38:53.039 --> 00:38:58.159
and hand surgeon all have in common? Every July fourth, business is

543
00:38:58.199 --> 00:39:04.280
booming in Orange Corbin Carson k FI
News A wildfire that's burned at least four

544
00:39:04.320 --> 00:39:07.679
acres in the Angels National Forest above
Arcadia is fifty percent contained. The fire

545
00:39:07.719 --> 00:39:13.920
started in steep and rocky terrain yesterday
near Santa Anita Canyon. Water dropping helicopters

546
00:39:14.000 --> 00:39:17.079
and more crews are on the ground
and helping. A bunch of new state

547
00:39:17.159 --> 00:39:22.920
laws went into effect over the weekend. Enjoy Bacon Well. Prop twelve mandates

548
00:39:22.920 --> 00:39:25.519
fresh port sold in California has to
come from pigs farmed in at least twenty

549
00:39:25.519 --> 00:39:30.239
four square feet of space. Similar
rules will also apply to vital calves and

550
00:39:30.320 --> 00:39:34.400
egg laying hens. AB twenty forty
three. He says bounty hunters, known

551
00:39:34.480 --> 00:39:37.199
legally as bail fugitive recovery agents,
will now have to have a license and

552
00:39:37.280 --> 00:39:43.239
liability insurance to track down bail jumpers. AB twenty nine sixty now allows people

553
00:39:43.239 --> 00:39:46.719
to file and access restraining orders electronically
where domestic or gun violence plays a role,

554
00:39:47.079 --> 00:39:52.519
and speaking of guns. AB fifteen
ninety four prohibits gun manufacturers, distributors,

555
00:39:52.559 --> 00:39:57.079
and sellers from false or misleading advertising
and mandates close scrutiny to those who

556
00:39:57.119 --> 00:40:00.320
buy the weapons. AB twenty two
eighty allows the take Controller to wave interest

557
00:40:00.360 --> 00:40:05.559
on unclaimed property as long as the
rightful owner can explain why they didn't claim

558
00:40:05.559 --> 00:40:09.639
it sooner. AB sixteen fifty five
officially makes Juneteenth a state holiday. It's

559
00:40:09.639 --> 00:40:15.559
already a federal holiday. SB seven
thirty one requires criminal records be sealed four

560
00:40:15.639 --> 00:40:19.360
years after an offender completes their sentence, as long as they don't reoffend in

561
00:40:19.360 --> 00:40:22.079
that four year period. The new
law does not apply to violent felonies or

562
00:40:22.159 --> 00:40:27.440
registered sex offenders. AB sixteen sixty
seven makes it so teachers who are overpaid

563
00:40:27.480 --> 00:40:31.840
in retirement benefits because of a miscalculation
exempt from paying back that money. SB

564
00:40:32.079 --> 00:40:37.079
three oh one requires online marketplaces like
eBay and Amazon to keep track of high

565
00:40:37.159 --> 00:40:42.320
volume third party sellers, including contact
and banking information. AB twenty eleven allows

566
00:40:42.360 --> 00:40:45.679
for the construction of multifamily housing units
on lands already zoned for commercial use,

567
00:40:46.199 --> 00:40:51.960
and a new law permanently protects the
Joshua tree by designating it an endangered species.

568
00:40:52.400 --> 00:40:55.559
Finally, s B two allows California
to put a cap on gasoline profit

569
00:40:55.599 --> 00:41:00.320
margins and also requires the oil industry
to give advanced notice a planned maintenance.

570
00:41:00.679 --> 00:41:07.920
Steve Gregory camf I News Treasury Secretary
Janet Yellen is traveling to China. Yellen

571
00:41:07.960 --> 00:41:12.440
will become the latest Biden cabinet member
to visit Beijing on July sixth, for

572
00:41:12.559 --> 00:41:15.239
what a statement said will be meetings
with senior officials in the People's Republic of

573
00:41:15.320 --> 00:41:22.159
China. The statement says Yellen's trip
follows President Biden's directive to deepen communication with

574
00:41:22.239 --> 00:41:27.519
China on a range of issues,
including the global economy. ABC's Mark Remillard

575
00:41:27.519 --> 00:41:30.960
says Secretary of State Anthony Blinkoln met
with Chinese President she last month to try

576
00:41:31.000 --> 00:41:35.760
to improve relations with China. That
trip was followed by China registering a formal

577
00:41:35.840 --> 00:41:40.840
protest over President Biden referring to the
president of China as a dictator. Mexico

578
00:41:40.920 --> 00:41:45.960
has criticized a new immigration law in
Florida backed by Governor Ron de Santis.

579
00:41:45.679 --> 00:41:50.320
The law that took effects Saturday,
requires companies with twenty five or more employees

580
00:41:50.320 --> 00:41:52.840
to use e verify, makes it
a crime to take illegal immigrants into Florida,

581
00:41:52.880 --> 00:41:59.679
and requires hospitals that receive Medicaid funds
to check immigration status for data gathering

582
00:41:59.679 --> 00:42:04.239
purpose, says. Mexico's Foreign Ministry
says criminalization is not the way to resolve

583
00:42:04.280 --> 00:42:07.760
the phenomenon of undocumented migration. The
ministry says the law is driven by white

584
00:42:07.880 --> 00:42:13.920
nationalism and that Mexico will help illegal
immigrants in Florida. We lead local live

585
00:42:13.960 --> 00:42:15.800
from the KFI twenty four hour newsroom. This has been your wake up call.

586
00:42:16.119 --> 00:42:20.159
You've been listening to wake up call. You know you can always listen

587
00:42:20.199 --> 00:42:23.119
live on kf I Am six forty
weekdays from five to six am, and

588
00:42:23.679 --> 00:42:27.400
anytime on demand on the iHeartRadio app.

