WEBVTT

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The information economy as a rod.
The world is teaming with innovation as new

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business models reinvent every industry industry.
Inside Analysis is your source of information and

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insight about how to make the most
of this exciting new era. Learn more

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and inside Analysis dot Comside Analysis dot
com. And now here's your host,

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Eric Kavanaugh. Yes, oh,
yes, players and gentlemen's hello and welcome

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back once again to the only coast
to coast radio show that's all about the

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information economy. It's called Inside Analysis. Yours truly, Eric Kavanaugh here with

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a very special show today, folks, and a very special guest. We're

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gonna be talking to Bob Muglia,
the former CEO of Snowflake and an all

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around innovator in our industry for many, many years. And he's got a

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new book along with Steve Hamm,
a book called The Data Preneurs, The

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Promise of AI and the Creators Building
our Future. And you know, I'm

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sitting here in Gibsonia, Pennsylvania,
and I'm inclined to come up with a

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great quote from one of my personal
heroes, someone I follow and learn from,

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William Gibson, who was a futurist
and he had a great quote where

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he said the future is here already, it's just not evenly distributed, and

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I was like, Holy Christmas,
what kind of a quote is that?

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And what he means is that there
are pockets of innovation. There are pockets

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like in cities, for example,
where you have more cell phones and cell

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towers and five G more laptops and
iPads and things of this nation. And

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you go way out of the country
and maybe not so much. You have

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more factory equipment, for example,
or mills or mines or different things of

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this nature, and it's a different
story, but you do have these pockets

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of innovation. Of course, it
also means the past is all around us

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as well, right it's not just
the future. But what's cool about the

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time we're in right now is that
this is a very significant changing of the

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guard, if you will. You
look at what artificial intelligence is now doing,

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and it's not new. We've had
AI for forty fifty years. The

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term has been around for a long
time. The algorithms, some of them

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have been around for a long time. But what we didn't have was the

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compute. But we didn't have was
the data to train these algorithms and we

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didn't have the force of business to
push it through, and now we certainly

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do so we've kind of seen these
worlds of data management and artificial intelligence and

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machine learning really start to coalesce in
the last few years. And then,

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of course chat GPT rolled out their
large language model, which is blowing minds,

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and then a couple of companies did
too. Google even Data Bricks rolled

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out a large language model in fairly
short order after chat GBT hit the scene.

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And there were some strange things in
the news, like The New York

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Times having a reporter talked to the
chat GBT and it told him to leave

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his wife and all this crazy stuff. But I would argue that was a

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miss use of the technology. You
shouldn't be trying to tease weird answers out

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of a large language model. It's
there to reflect back the knowledge that is

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extant in the world today, and
it can do so in a grammatically correct,

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syntactically compelling sort of way. It
can write proposals, it can write

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tweets, it can write articles and
blogs and all sorts of different things.

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It does hallucinate, it does come
up with stuff because it's really just parsing

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little fragments of content that it's found
somewhere else on the web. So there

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are lots of interesting things to get
into around all that. But today we

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wanted to help Bob promote his new
book. I've really learned about the impetus

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behind this and understand more about what
makes Bob ticks. So with that,

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Bob mowgli All, welcome to Inside
Analysis. Congrats on your book. I

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think it's very exciting. I'm looking
over it over the weekend. It must

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feel good to put that to bed
and begin the promotion process, right,

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It does feel good. It's been
a lot of work. I've been working

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on it for a couple of years. When Steve and I started on this,

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the really idea was is that I
had some things I wanted to say.

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I thought there's some things I could
help teach people from my career,

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and I wanted to say it in
a way that was easy for people to

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read and enjoyable. And so we
came up with the idea of talking about

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technology and the advances in data from
the perspective of the entrepreneurs of data,

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the people who have made it happen
really over the last forty years. And

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I've had the incredible fortune to be
able to work with quite a number of

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these folks, and so we wanted
to highlight those folks, the so called

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datapreneurs. We're able to quickly shorten
the name from the data entrepreneurs to the

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datapreneurs a little bit catch here.
I hope to highlight their work starting,

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you know, really in the early
days of Sequel, the early days of

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databases, going through the Internet era, the work that was done at Microsoft

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around information at your fingertips, and
then all of the advancements that we've seen

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in the modern data stack in the
last ten years. And when we started

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the book, really we knew that, you know, I knew that machine

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learning was making a significant amount of
changes in the world. I saw that

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it was having an impact. It
was working with new types of data that

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we couldn't work on before. For
example, images or videos are it was

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always data that was relatively opaque to
computer's hard to work with. All of

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a sudden, this machine learning was
beginning to crack it. But we really,

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I did not realize how fast this
stuff was going to advance. To

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be honest, I was, I
think, like most of the colleagues I

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know, have been caught a little
bit flat floated by the speed of advancement

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that we've seen in the last eighteen
months. And I continue to be kind

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of blown away by how fast the
innovation is happening right now. Well,

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sure, and you know what's really
cool here, and I'll try to keep

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the focus on the people and the
technology, is that people use technology right

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there. I look at the media
in general and the mainstream media, and

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I'm a huge media fan. I'm
in the media. Obviously it can learn

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a lot from the media. But
I've got one of these mantras I throw

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out there to people that the narrative
is always wrong. And what I mean

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by that is the narrative, by
definition, is a story, and so

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it's going to have some flare to
it and some embellishment, for example.

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But for some reason the narrative just
gets off track and it's hard to get

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it back on track. And what
I'm talking about here is the narrative that

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AI is the red eyed robot that's
going to take over the world and all

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this stuff, and that's just not
the case. I mean, I don't

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think these large language models are going
to take over the world anytime soon.

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But The key is to understand the
technology and know how to use it,

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know how to leverage it for your
business, and that's where the magic happens.

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So just this morning, I was
talking to one of our partners,

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Eve Mulgars from seven W Data.
You've met him I form one of our

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webinars, and he said, what
he's learned about CHAT, GBT, these

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large language models is you have to
be very explicit when telling it what you

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want. So it's just like a
requirements documentary kind of going through the process

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telling you I want A but not
B and not C, but D and

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not and not F and give it
to me in this style. And the

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closer you can get to articulating the
policy if you will, which is the

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prompts, the better results you're going
to get from the technology. And that's

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true across the board. Understanding how
to use the technology and then doing it

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correctly, that's what leads to big
success, right absolutely, and right now

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people are doing a lot of that
prompt engineering to help to get the more

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advanced models like GPT four, GPT
three five to do exactly what they want.

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And we'll see more of that over
time as these things become more sophisticated.

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The newer models are starting to do
things like allowing you to begin to

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reason. They actually have reasoning capabilities. It is pretty amazing to start to

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see the computers can do something.
There's a higher order intelligence that has always

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been reserved for humans, and even
starting to be able to do simple planning.

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The planning isn't its advanced as it
will be in the next few years,

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but they're starting to do that.
The other thing that's fascinating, and

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this is I mean, I think
is one of the most incredible things that's

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happened in the past two months is
there's a veritable Cambrian explosion of open source

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development happening, with people really all
across the world contributing to improve the algorithmic

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structure of models to allow allow models
to run on much smaller computers to be

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inferenced without having these big data centers
behind them, so they could actually run

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in portable systems, being able to
run with much less memory and much and

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use a lot less power and just
be much more efficient in general. Now

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those models are not yet as sophisticated
as the bespoke models like a GPT four

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is, but the improvement that we've
seen in the last three months is pretty

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remarkable, and a lot of organed
companies are taking advantage of this. One

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of the things that I think has
been answered, and this was not clear

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like four or five months ago,
is you know, will this technology be

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something that is available? Is it
a new digital divide going to be created

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with this technology really only be available
to the elite few. And I think

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it's pretty clear that the cost of
intelligence is going to rapidly move to is

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close to zero. The cost of
this artificial intelligence will go down substantially,

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so it will be accessible to pretty
much everybody, which I think is incredibly

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good. I think it's I was
worried if we were going to be in

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a situation where the development of these
large language models and advanced artificial intelligence was

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going to be kept within a handful
of companies. Sure, I think it's

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far far better if we have a
large number of these things being created.

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You know, it's funny you should
say all that, because I'm always trying

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to explain things to my wife and
friends and other folks, and I brought

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up exactly what you just said.
I said, the one danger would be

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if there is some way that a
handful of corporations which have access to these

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technologies, think Quantum, think IBM
with access to these quantum machines, and

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something a lot of people don't understand
is that's going to be a very,

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very disruptive development when those machines go
mainstream, right, or at least theoretically

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they will be. I was talking
to a guy from Harmon Cardony of the

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Day at the click World conference,
and he was pointing out that when this

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stuff goes mainstream, when quantum goes
mainstream, all of the cryptography falls sideways,

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like you'll be able to hack into
any kind of system anywhere. So

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well, what does that mean?
But I think you're right that it is.

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And open source is the reason why
I'm a huge open source fan.

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From the moment I learned what it
was about, I did a whole bunch

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of research. This is back in
two thousand and five, and I remember

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at the time, the Apache web
server had just eclipsed the Internet Explorer whatever

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it was called. The Microsoft oh
I was called Internet Explore. It was

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called Internet Explorer, Okay, So
I asked, I asked, Internet Information

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Server was web server? That's right? And Apache passed them, And I

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thought to myself, and at the
time, I was studying service oriented architecture

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and thinking to myself, wait a
minute, the nexus of open source as

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a methodology, as a discipline and
soa this spells trouble for the traditional cloe

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source big box vendors like the Oracles
and the SAPs of the world's going to

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shake out of all this, And
it took about nine years longer than I

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thought. But then all of a
sudden I looked around and there are all

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these open source vendors everywhere. There's
a whole stack built for data. Of

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course, the whole had dupe thing
we've talked about in the past, and

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of Apache, Spark and all these
different things, and it really fundamentally changed

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the game about how software is developed
and produced and managed. And I think

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it became a much more collegial environment, which is good for all of us.

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What do you think, Well,
I'm a huge fan of open source.

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It's interesting because my background, of
course, was a Microsoft background,

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and certainly in the old days,
Microsoft wasn't that open to open source.

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That was certainly true, although I
felt like I was always on the other

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side of that of that particular battle. That was one that Stephen Bill held

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fairly close to They had some very
strong feelings about rietary software, and I

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think that was expressed in number of
times. I was generally speaking on the

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other side of that, although I
built You know, it was funny because

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you mentioned information Server, that was
my product, and I watched it get

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killed, largely because we had a
security vulnerability that just you could see.

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You could see the trajectory totally changed
when Microsoft was attacked, Our software was

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attacked, and how all of a
sudden it became something that almost nobody wanted

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to use at that point. But
the general trend towards the Internet using open

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source was one that was inexorable,
and certainly we've seen it took Microsoft a

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long time, for example, to
give up their proprietary browser and moved to

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Chromium as at as an open source
browsing alternative. You know, the engine

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inside Edge is now essentially the same
engine it's inside Chrome, and that just

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means that open source has won that
battle. It's interesting the language battle is

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not yet understood. I don't think
that there is clarity in the industry is

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what's going to happen. Certainly,
if you talk to the Microsoft folks or

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the open AI folks, they will
continue to say that that building bespoke sort

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of proprietary models that are very that
are built with very very large amounts of

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compute, that that's going to continue
to be a way of staying ahead.

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I think they still they believe that, they certainly have believed that, and

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certainly they've achieved They've achieved the pre
eminent model through that approach um Opening Eye

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has demonstrated that, uh that larger
that they're building very large models. You

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know, we you know, to
a GPT four roughly we don't know exactly,

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but roughly a trillion parameters in that
model. It can take on and

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do some things that that that other
models can't do. But it's fascinating because

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the techniques that are being developed are
really quite significant in the open source community,

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and I think they're going to have
to have an impact on the Googles

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and the Opening Eyes and the Metas
of the world as they continue to develop

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their large their large models. Having
having a big companies spend money to on

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compute to build the fundamental language foundation
in these models is going to be somewhat

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necessary for a while. There is
open source solutions being built just just open

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sourcing all the data and everything else. Um, But I do think there'll

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be a balance of these things.
Meta did some really good things by by

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releasing their model to the to the
research community, and then everything wound up

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leaking to the open source community,
and essentially that's what really set off this

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this advancement in the open source world. But again, I think it's a

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great thing. I think it's a
great thing to see lots of models developing.

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As I work with companies that are
that are innovating in the artificial intelligence

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natural language space, you know,
I do see people using a mixture of

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these models. GPT four is still
the best if you're working with more complex

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sorts of questions, but if you
if you're the problem you're trying to solve

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this more specific these these open source
models are actually achieving equal quality to GPT

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for it in more isolated cases,
and they do so at a fraction of

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the compute compute costs, which means
that they're cheaper to run and just generate

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less carbon. These models could generate
a lot of carbon potentially, they're they're

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using a lot of compute horsepower right
now. Well. And one nice thing

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about open source is that we can
all collaborate on building foundations such that individual

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companies and people can then finish off
their last model, which is what makes

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their company special. And if you
collaborate around the foundation, you can tackle

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a lot of really basic issues that
become incumferences otherwise, like just being able

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to move data from place to place, being able to connect to the networking

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side of equations. There are so
many foundational components to compute, which,

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if standardized and open sourced, will
allow us to really focus on that last

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mile of innovation that makes us special. What do you think? I totally

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agree, And again I think we're
seeing that happen given the advancement in the

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very rapid innovation that's happened literally since
February. I mean we're just talking three

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months, it's ridiculous, and seeing
the sets of fundamental changes that are coming

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out and you know, reducing the
time to train. I mean, give

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you an example. One of the
companies I work with, Documgami is uses

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their own model to pull data out
of business contracts and for them and their

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customers, they want to they don't
want to send their customers don't want to

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send all the data up to open
AI and have it run through GPT four.

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They want to keep that more proprietor
and they also don't want to deal

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with any kind of hallucinations on this. So the models, the models that

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they're using are are tuned and focused
on working directly with customer information exclusively and

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focused on only pulling data out of
the customer documents and the way they don't

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imagine something. They don't make anything
up but the accurate. But they're able.

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They were able to train a model
that for some of their use cases

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it met or exceeded GPT four A
capability and it was under ten thousand dollars

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in it. Called fine tuning costs, this is where you take a model

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that has been already trained, an
existing open source model, and then you

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fine tune it with you expose it
to the documents that are very specific to

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the industry that you're head. And
so just for a small, relatively incremental

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cost to build something at pretty high
accuracy rates, Yeah, that's a really

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big deal. And once again we're
talking about opening the kimono, if you

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will, showing people what's going on, allowing them to collaborate around different component

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parts of the stack and that's what
you get in the open source world.

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You have all these projects that do
specific things. And of course it started

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with Linux, the operating system climbed
up the stack. Now we have all

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00:17:48.640 --> 00:17:52.519
sorts of things, a patchie Spark, for example, a patchy kafta,

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00:17:52.680 --> 00:17:56.480
which was the engine that ran LinkedIn
now that's been open source. These are

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four. Welcome back to Inside Analysis. Here's your host, Eric Tabanaugh.

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All right, folks, back here
on Inside Analysis. Yes, take us

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to the future. Indeed, that's
what AI is doing right now. It's

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taking us to the future, a
future in which we can get a lot

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more done. This is a new
tool, these AI engines. There are

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new tools that we can leverage.
The large language models, of course,

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for getting all the headlines. That's
not the only form of artificial intelligence out

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there. But you know, I
did have a thought as you were talking.

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We're talking to Bob Muglia, who
has a new book that is out

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right now, very cool stuff.
I took a look at it over the

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weekend, the data preneurs, the
promise of AI and the creators building our

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future, and you know what I
thought, that's quite interesting and ironic,

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perhaps, Bob, is that this
AI power is going to do two things

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simultaneously. One, it's going to
make, of course, deep fakes much

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easier. But too, I think
it is, if implemented properly, going

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to affect much greater transparency. These
are two different things, right, What

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is real and what is fake are
two different things. It's good at creating

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the fake stuff, but I think
it's also going to be good at generating

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transparency such that we have trust in
what we're looking at. What do you

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think about that? Well, I
think it's going to force us to work

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together in a lot of different ways
than we have ever worked before. It'll

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do stuff it's going to do.
I think in the short run, what

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AI will do is it's going to
help automate the types of tasks that people

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don't really enjoy doing. And sometimes
they're not all that good at doing because

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they're repetitive tasks and people just get
bored doing them. So we'll see a

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lot of improvement in the way businesses
work. I think almost every application will

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change in the next three to five
years to incorporate AI. Honestly, from

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my perspective, it's the largest and
most significant thing that's happened and technology in

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my lifetime. I think the fact
that all of a sudden we have computers

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that can parse and really in some
senses, understand English in any language,

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not just English, any native language. Really they're quite good at all it's

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quite good at all of them,
and and be able to communicate with us

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in a much more natural way.
I think we finally have broken through and

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we'll start to see the new applications
coming out. Uh certainly in the productivity

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space, in the space of office
workers. I think that that scenario where

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we didn't necessarily expect to see as
much change, but because of the attributes

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of these language models, people can
be more effective. We've already seen it

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improved developers and developer productivity markedly.
I mean we getub is finding a forty

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percent of their code that's that is
checked in by people who are using getub

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copilot are written by copilot. Well
that's crazy. These are crazy improvements that

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we just, you know, I
wouldn't have expected and is now quite quite

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available to people. Yeah, and
that's a big deal. So I've been

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reading about copilot, and you know, I've been seeing for in Google for

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about two years now. I noticed
when if you were in the Gmail client

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just typing an email to someone,
all of a sudden, recommendation would come

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to finish your sentence. And I
was like, Holy Christmas. That was

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the early indicator, the early educator, right, And so Google has been

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working on this, lots of people
have been working on it. That of

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course open AI rolls this out and
that was the big Gong splash to kind

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of wake the world up. But
this is all sort of part and partial

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to what you're calling the arc of
data innovation, right. And I'm a

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data guy. I've been a data
guy for twenty three years in counting now

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in terms of really focusing on the
industry and as you kind of map the

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evolution of functionality automation AI and now
of course these large language models, you

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can see it's it's very quickly becoming
log arrhythmic in a way, right where

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it goes like this and the petition
and that's why the arc does that,

359
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it goes a logarithmic. And that's
a really interesting question, which is where

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is it going to go in the
next twenty years. If you look back,

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I mean this didn't start. This
didn't start a year or two ago.

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I mean, this idea of building
in assistance, this idea of using

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some form of artificial intelligence, has
been around for a long time and certainly

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working on data and treating data as
an important resource for organizations to work with.

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I mean that goes back certainly to
the nineteen to sixties for sure,

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and the earliest databases that were created
back then. But these pieces have built

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on each other and there's been a
long set of people that have helped make

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it happen. You know, we
saw the Internet come about and the transition

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that that created, the fact that
that text. I mean, when I

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think about data, there's different kinds
of data. There's structured data that you

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might work with in a sequel database. There's semi structure data which takes which

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is often stored in a format called
jason and it's more hierarchical one. It's

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used to report typically the operations that
are done by internet and cloud systems.

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But a very large amount of the
data in the world isten the written word

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in text, and we've seen how
powerful that can be in working with these

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large language models. But what I
find just as interesting is that beyond text,

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we're creating as a society a massive
amount of information in other formats,

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particularly video, but audio, and
then of course taking text and making them

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into more complicated documents that have precise
meanings associated with them. All of these

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things are complex sources of data.
Sometimes people call audio or video unstructured data.

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I prefer to call it complex data
because that's really what it is.

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It's not unstructured. There's lots of
structure inside data. It's just that that

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structure is so complicated that computers have
not been able to understand. Now,

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that's an interesting point. We could
understand it as people, but computers couldn't.

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If you took I mean, if
you use you know, a digital

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camera circuit two thousand and three,
and you took a picture of a horse

387
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eating hay in a barn. You
could show that to a four year old

388
00:28:17.039 --> 00:28:22.039
and they can identify what that picture
is. It only it's only with an

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advent, advent of these neural networks
that have really come in since the early

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twenty tens, in that period where
we start to have algorithms that can begin

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00:28:32.319 --> 00:28:36.920
to identify and work with the contents
of complex data. I mean, that's

392
00:28:36.920 --> 00:28:40.319
where where we're getting things, and
that's certainly where we things like see things

393
00:28:40.359 --> 00:28:45.359
like stable diffusion and Dolly. All
of those things are example of language models

394
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that are also working with images,
this interesting form of complex data. And

395
00:28:48.839 --> 00:28:52.640
we'll see that in videos certainly shortly. Well, yeah, and of course

396
00:28:52.799 --> 00:28:56.720
business needs are going to drive what
gets done next, right, I mean,

397
00:28:56.759 --> 00:29:00.279
I think we just saw with Facebook
this huge experiment with the metaverse.

398
00:29:00.799 --> 00:29:04.559
I looked that from the early days
and thought, this is roadblocks for adults

399
00:29:04.640 --> 00:29:10.880
or what's going on here exactly?
And there were some very clever enterprise level

400
00:29:11.039 --> 00:29:14.160
thoughts that went into this and how
you could leverage this. But I think

401
00:29:14.160 --> 00:29:15.640
it just got a bit off track
and it wound up being a bit of

402
00:29:15.640 --> 00:29:19.680
a learning experience for one of the
biggest companies in the world. And it

403
00:29:19.720 --> 00:29:22.880
goes to show you that you do
need to have a business focus in mind.

404
00:29:22.920 --> 00:29:26.160
When you leverage these technologies, you
need to know what you're trying to

405
00:29:26.200 --> 00:29:32.759
accomplish and then be realistic about tracking. I've thought not to get political in

406
00:29:32.759 --> 00:29:36.640
any way, but I've thought to
myself about in the political world, every

407
00:29:36.640 --> 00:29:40.640
two years, we get to elect
a new representative every four years, a

408
00:29:40.720 --> 00:29:44.000
president every six years at center,
it's a pretty long period of time to

409
00:29:44.119 --> 00:29:47.480
go without having a check and balance. In the business world, we don't

410
00:29:47.559 --> 00:29:49.440
get that kind of luxury. I
mean, we can think we have two

411
00:29:49.519 --> 00:29:56.759
years and then bad every quarter least, reporting every quarter at the very least,

412
00:29:56.759 --> 00:30:00.160
and hopefully you're looking at things a
lot more frequently than that. But

413
00:30:00.200 --> 00:30:03.039
we do that too. That's another
we got another show we'll talk about that.

414
00:30:03.079 --> 00:30:06.839
I've got some ideas. We can
get into the weeds about that,

415
00:30:06.880 --> 00:30:11.880
but I think there is a good
conversation to be had any tremendous value that

416
00:30:11.960 --> 00:30:17.000
these algorithms can have. Look at
healthcare, for example, and being able

417
00:30:17.039 --> 00:30:23.039
to scan millions and millions of MRIs
and detect patterns and ascertain different developments and

418
00:30:23.119 --> 00:30:27.039
drug discoveries and things. It's a
hue drug discovery. That's another example where

419
00:30:27.160 --> 00:30:32.000
the ability to look at this and
plus I mean the advancements that have made

420
00:30:32.000 --> 00:30:34.799
in actually understanding protein folding, which
for the first time we can, you

421
00:30:34.799 --> 00:30:40.640
know, scientists and biologists can really
understand how how some of these compounds will

422
00:30:40.680 --> 00:30:45.200
work and how they will react when
they're put inside a human body or any

423
00:30:45.279 --> 00:30:49.279
kind of organism. It's it's it's
a new world in terms of the types

424
00:30:49.319 --> 00:30:52.240
of applications that can be built.
I think one of the way I tend

425
00:30:52.279 --> 00:30:56.279
to think about this is that that
there's there's I sort of split this into

426
00:30:56.319 --> 00:31:03.160
sort of two set of sets.
There's there's a as a tool that people

427
00:31:03.279 --> 00:31:08.319
will use, and then there's AI
eventually and its evolution on its own and

428
00:31:08.319 --> 00:31:12.480
where it's going, you know,
how will it evolve and change over time.

429
00:31:14.160 --> 00:31:18.079
We're that second one is still somewhat
in the future. We're still in

430
00:31:18.079 --> 00:31:21.400
the future because these ais are really
not reached to the point where they are

431
00:31:21.680 --> 00:31:26.400
continuously learning and continuously growing. They're
much more batch oriented very early in their

432
00:31:26.400 --> 00:31:29.680
incarnation. I do want, ever
believe they're going to get smarter, and

433
00:31:29.759 --> 00:31:33.480
they're going to continue to get smarter
over time, and so we have to

434
00:31:33.519 --> 00:31:37.960
think about how we will guide this
AI as it continues to evolve and get

435
00:31:38.000 --> 00:31:42.440
smarter, potentially getting smarter than we
are, and and want that to be

436
00:31:42.559 --> 00:31:48.079
We want that to be a cooperative
agent in our society and to work with

437
00:31:48.200 --> 00:31:53.160
us and together in the short run. The thing that's more interesting is how

438
00:31:53.200 --> 00:31:59.799
will people use AI? And here
the interesting observation I have is that is

439
00:31:59.839 --> 00:32:06.880
that for every tool created since the
beginning of time, mankind has used it

440
00:32:06.960 --> 00:32:13.519
for every possible purpose, good,
bad, and evil. Okay, And

441
00:32:14.480 --> 00:32:19.000
people will first and foremost use AI
for good. And there's a there's a

442
00:32:19.119 --> 00:32:22.640
thousand, a million ways in which
we can apply AI to society to help

443
00:32:22.680 --> 00:32:28.240
people live their lives and lead more
productive and better lives. There are also

444
00:32:28.319 --> 00:32:31.279
ways where you can use AI for
bad and for evil purposes. I mean,

445
00:32:31.279 --> 00:32:35.759
amongst the most extreme of those are
killer wrote the idea of building killer

446
00:32:35.839 --> 00:32:42.119
robots that are essentially drones of some
type that that potentially cooperate, work together,

447
00:32:42.200 --> 00:32:45.680
and you know, go off and
and and perform damage and kill people.

448
00:32:45.160 --> 00:32:49.000
Those are to me, those are
weapons of mass destruction. And we

449
00:32:49.039 --> 00:32:52.559
need to think about it in that
sense, and we need to make sure

450
00:32:52.640 --> 00:32:58.119
that that that as people begin to
use AI for nefarious purposes. For example,

451
00:32:58.240 --> 00:33:01.799
spamming. I mean, that's an
example where almost certainly we will see

452
00:33:01.920 --> 00:33:10.519
AI being applied as smarter phishing sites
and spamming sites, etc. But we'll

453
00:33:10.559 --> 00:33:14.759
also see I applied to fight that
too, which is the good news.

454
00:33:14.839 --> 00:33:17.640
I mean, that's people. This
is a case where people are using whatever

455
00:33:17.680 --> 00:33:22.599
tools are at their disposal. But
all people have these tools. And as

456
00:33:22.599 --> 00:33:23.599
I say, you can use it
for evil, but you can use it

457
00:33:23.640 --> 00:33:27.920
for good, and you can also
use it for preventative purposes. And AI

458
00:33:28.039 --> 00:33:32.640
is an incredible tool in helping define
spammers and discover these things and just shut

459
00:33:32.680 --> 00:33:36.480
them down. And this is where
I come back to This is where I

460
00:33:36.519 --> 00:33:42.640
come back to you my sort of
science fiction icon who I really consider to

461
00:33:42.640 --> 00:33:45.720
be a prophet in so many ways, which is Isaac Asmoth and what he

462
00:33:45.880 --> 00:33:52.720
was saying over fifty years ago,
actually seventy years ago in the nineteen forties

463
00:33:52.759 --> 00:33:57.720
and the nineteen fifties, when he
envisioned a world of robotics. It was

464
00:33:57.759 --> 00:34:01.119
Asthmoth that coined the term robotics.
And the reason why that term is important

465
00:34:01.279 --> 00:34:07.719
is because it's it's this, It's
the term really means using using machines as

466
00:34:07.800 --> 00:34:14.000
tools. Robot machines as tools for
people. It's they are, they're engineered

467
00:34:14.000 --> 00:34:16.760
to be used for people. And
that's why Asmov invented the laws of robotics.

468
00:34:17.199 --> 00:34:20.840
You know, the first law being
a robot will not harm a human

469
00:34:21.199 --> 00:34:24.039
or allow a human being to come
to harm. The second law being that

470
00:34:24.199 --> 00:34:29.559
a robot will behave you will will
will will will follow a human being and

471
00:34:29.599 --> 00:34:31.800
follow the orders of youan being as
long as it doesn't violate the first law,

472
00:34:31.840 --> 00:34:35.519
and the third law being it can
protect. A robot can protect itself

473
00:34:35.519 --> 00:34:38.519
as long as it doesn't violate the
first two laws. And for today's world.

474
00:34:38.800 --> 00:34:44.199
In today's world, I think that's
very relevant because we should think about

475
00:34:44.239 --> 00:34:49.639
how we build these next generation AI
systems, which are kind of bots.

476
00:34:49.719 --> 00:34:53.000
I mean, we're I see a
new a new technology, a new generation

477
00:34:53.079 --> 00:34:58.000
of search coming out that's really become
what I would tend to call an answer

478
00:34:58.039 --> 00:35:01.400
bot. Get a question that just
gives you the answer. I find that

479
00:35:01.599 --> 00:35:07.639
very very convenient. I personally,
it's changed my search experience completely. Um

480
00:35:07.840 --> 00:35:13.159
come agreed, uh And in the
last three months, and what I know

481
00:35:13.360 --> 00:35:19.159
is going to happen is by the
end of this year that those answer bots

482
00:35:19.199 --> 00:35:22.519
are going to turn into action bots
where they'll do things for you, so

483
00:35:22.960 --> 00:35:25.079
you know, you'll be able to
say, hey, can you see if

484
00:35:25.079 --> 00:35:29.599
there's a table at the you know, my favorite restaurant on Friday night at

485
00:35:29.599 --> 00:35:31.440
seven o'clock and they'll say, well, but there's one at seven thirty,

486
00:35:31.440 --> 00:35:35.760
and it's a great book. It
for me, that's like a year away,

487
00:35:35.760 --> 00:35:37.960
Okay, I mean I think we're
not that far from that right now.

488
00:35:38.480 --> 00:35:43.039
Um. And so to me,
those are robots in a sense,

489
00:35:43.639 --> 00:35:45.679
um, and it won't be long
before they are more in our lives and

490
00:35:45.840 --> 00:35:52.199
rolling around and having it and will
be interacting them with them in ways that

491
00:35:52.239 --> 00:35:55.480
are sort of as Mavvian in some
senses. I mean, this was always

492
00:35:55.559 --> 00:36:00.519
such a ridiculous piece of science fiction
because as Mov had this idea that people

493
00:36:00.599 --> 00:36:06.840
could talk to computers, which was
absurd. It was just an absurd concept

494
00:36:07.079 --> 00:36:12.119
until this last year. Well,
it's now obvious that it's impossible to do

495
00:36:12.159 --> 00:36:15.000
that, that's right. Well,
yeah, I saw it just the other

496
00:36:15.079 --> 00:36:19.480
day. I saw a news program
and they were talking about the robots that

497
00:36:19.559 --> 00:36:22.199
can dance and all these things,
and the one guy says, well,

498
00:36:22.320 --> 00:36:24.039
they can't talk to us, And
I was like, uh, yeah,

499
00:36:24.119 --> 00:36:30.960
they can. And the science,
it turns out, the science though,

500
00:36:30.000 --> 00:36:34.599
the physical sciences are moving very quickly. Um. You know, it was

501
00:36:34.639 --> 00:36:37.079
a couple of years ago where Amazon
was unable to The one job they were

502
00:36:37.159 --> 00:36:40.719
unable to automate inside the warehouse was
the picker, you know, which is

503
00:36:40.719 --> 00:36:46.079
a complicated thing because these boxes are
come robots literally delivered these boxes to humans

504
00:36:46.119 --> 00:36:50.599
that have to choose whatever item is
in it and it just randomly placed in

505
00:36:50.639 --> 00:36:52.440
it. It could be anything in
the box. The computer knows where it

506
00:36:52.559 --> 00:36:55.639
is, so it brings the right
box and the person has to pick it

507
00:36:55.679 --> 00:36:59.280
out, and you know, and
that was the job that could not be

508
00:36:59.320 --> 00:37:01.559
automated. But that's getting you know, that level of grip and those sorts

509
00:37:01.559 --> 00:37:06.880
of things are now are now starting
to be to be to be achieved.

510
00:37:07.119 --> 00:37:08.840
I think by the twenty thirties we'll
start to see this, we'll start to

511
00:37:08.840 --> 00:37:14.719
see that idea of robots on the
street and even robots potentially in our households

512
00:37:15.320 --> 00:37:19.599
and and it's a very interesting way
of thinking about things if and to me,

513
00:37:19.920 --> 00:37:22.719
there's a lot of potentially here.
Asmov had some really nuanced views on

514
00:37:23.599 --> 00:37:28.519
robotics. Most people, i mean
a lot of people know about the three

515
00:37:28.599 --> 00:37:31.880
laws, but most people don't know
that there was actually a fourth law that

516
00:37:31.960 --> 00:37:37.000
Asmov defined. He called it the
Zeroth law, and in his later life

517
00:37:37.039 --> 00:37:42.239
most of the laws were created in
the nineteen forties when in his later life,

518
00:37:42.239 --> 00:37:46.079
as he wrote some later Nova robot
novels, the robots became much more

519
00:37:46.119 --> 00:37:51.880
sophisticated, and we're almost they were
almost agis. In fact, they were

520
00:37:51.920 --> 00:37:54.199
agis. Wow. Well this one
up after the break, folks, we're

521
00:37:54.199 --> 00:37:58.599
talking about Muggy. All about artificial
intelligence would be right back. You were

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Not all borrowers will qualify terms and
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to Inside Analysis. Here's your host, Eric Kabanov. All right, folks,

577
00:42:15.599 --> 00:42:21.639
back here Inside Analysis with the legendary
Bob Muglia, former CEO of Snowflake.

578
00:42:21.840 --> 00:42:23.239
He's done a lot of boards,
He's been doing a lot of cool

579
00:42:23.280 --> 00:42:27.679
stuff for a long time now.
He's a very cool fossil in his office

580
00:42:27.719 --> 00:42:30.079
there in his home office that I've
seen before. Crocodile. Yeah, oh

581
00:42:30.079 --> 00:42:34.960
cool. They've been around a long
time and I'm still here. You think

582
00:42:34.960 --> 00:42:37.719
it's like one hundred and seventy million
years old old? I as any to

583
00:42:37.719 --> 00:42:38.760
say. I wish, I hope
I could look that good at that age,

584
00:42:38.960 --> 00:42:42.440
right exactly. Well, you're finishing
a point, and then we want

585
00:42:42.480 --> 00:42:45.159
to talk about this social contract,
Go ahead, Yeah, and it's really

586
00:42:45.159 --> 00:42:46.960
related to the social contract. You
know. What I was talking about was

587
00:42:47.039 --> 00:42:52.960
as these as these artificial intelligence,
as it continues to get smarter, how

588
00:42:52.000 --> 00:42:55.320
should we think about it? And
here again, Asthmov gave us guidance,

589
00:42:55.800 --> 00:42:59.239
you're not just for the short term, and how to how to work with

590
00:42:59.280 --> 00:43:01.360
the agents that we have today.
And we'll be coming the next few years,

591
00:43:01.480 --> 00:43:06.400
but in the long run, as
we begin to have artificial general intelligence

592
00:43:06.480 --> 00:43:09.199
that is as smart as we are, or even becomes much much smarter than

593
00:43:09.199 --> 00:43:13.800
we are over time. And that
was as he recognized. In his latter

594
00:43:13.840 --> 00:43:16.400
part of his career, he wrote
some robot novels. His final robot novels,

595
00:43:16.800 --> 00:43:22.440
he talked about robots who had essentially
achieved a GI status and recognize that

596
00:43:22.519 --> 00:43:28.840
the three laws were insufficient, and
so they created the robots themselves created a

597
00:43:28.960 --> 00:43:34.559
fourth law. Um they called it
the Zeroth law as Malcutta Zeroth law,

598
00:43:34.599 --> 00:43:40.159
which is that a robot must not
harm humanity or allow humanity to come to

599
00:43:40.280 --> 00:43:45.039
harm, putting it at a higher
level, recognizing that that that they you

600
00:43:45.039 --> 00:43:50.400
know that it's not just about an
individual person and an individual encounter with somebody,

601
00:43:50.639 --> 00:43:53.920
but it's really how does this device
interact with society as a whole.

602
00:43:54.320 --> 00:43:59.480
And certainly when we think now today. While I don't believe as Mu ever

603
00:43:59.519 --> 00:44:05.199
thought about superintelligence the same way we
did do today, his robots had positronic

604
00:44:05.280 --> 00:44:09.159
brains in it that couldn't be replicated
the way our digital brains can be.

605
00:44:09.400 --> 00:44:15.480
They can be copied in a second, and then they can share informationtion instantly

606
00:44:15.519 --> 00:44:19.960
as well. Um, that leads
that has some interesting potential. Yet he

607
00:44:20.440 --> 00:44:24.280
did give us guidance about how we
need to create really a contract, a

608
00:44:24.400 --> 00:44:30.440
social contract as people working with these
devices that we're creating, recognizing that that

609
00:44:30.559 --> 00:44:34.760
you know, we will want to
coexist with them over a long period of

610
00:44:34.800 --> 00:44:37.800
time. We do need to respect
them and they need to respect us.

611
00:44:37.199 --> 00:44:43.119
And we need to find ways where
we can benefit over time and leverage these

612
00:44:43.159 --> 00:44:46.199
tools that we've created to benefit society. And I think the potential is amazing

613
00:44:46.639 --> 00:44:53.079
because we've got the reduction of the
cost of intelligence together with knowledge. If

614
00:44:53.119 --> 00:44:58.800
we can, if we can can
continue to do things that make humanity more

615
00:44:58.800 --> 00:45:02.000
and more productive, it just allows
society to flourish in ways that it's never

616
00:45:02.000 --> 00:45:07.280
flourished before. Yeah, and you
brought up a couple interesting points throughout the

617
00:45:07.280 --> 00:45:10.440
show about the ways that AI will
help and I think again, in the

618
00:45:10.599 --> 00:45:15.360
spirit of knowing how to use the
tool effectively, you can use a tractor

619
00:45:15.400 --> 00:45:20.000
effectively, or can use a tractor
ineffectively. It's the same thing here,

620
00:45:20.039 --> 00:45:22.760
and what we want to be able
to do is help people understand how these

621
00:45:22.800 --> 00:45:30.679
algorithms can solve for very mundane but
serious problems like checking the books, for

622
00:45:30.719 --> 00:45:34.679
example, auditing your books. I
think before too long you're going to have

623
00:45:34.800 --> 00:45:37.480
the option to just click a button
say automate, and QuickBooks will go through.

624
00:45:38.440 --> 00:45:42.360
Here's what we think your tax return
should look like, and you say

625
00:45:42.440 --> 00:45:45.440
yes or no and just let it
go. That's coming pretty soon, I

626
00:45:45.519 --> 00:45:50.320
think, because if you think about
there are registries. Now if all the

627
00:45:50.360 --> 00:45:52.639
different kinds of businesses in the country. This is a restaurant, that's a

628
00:45:52.760 --> 00:45:57.920
bank, this is a nightclub,
this is an office tower, for example,

629
00:45:58.360 --> 00:46:01.719
that can be pretty easily along mind
to forms on your schedule, see

630
00:46:01.800 --> 00:46:05.639
for example, around your tax forms. I'm kind of surprising that has to

631
00:46:05.719 --> 00:46:07.760
happen enough yet, but I think
it's because it is such a serious task.

632
00:46:08.239 --> 00:46:12.760
But think about how that just drives
people crazy every year to do their

633
00:46:12.800 --> 00:46:15.599
taxes. The irs, the irs
IT systems are the worst on the plat.

634
00:46:16.719 --> 00:46:23.000
Unfortunately, well there is that,
there is government and so but back

635
00:46:23.000 --> 00:46:27.639
to government, right, So,
I've been a bing for transparency and governance,

636
00:46:27.679 --> 00:46:32.719
and I lobbied for transparency and federal
spending eighteen years ago, and amazingly

637
00:46:32.760 --> 00:46:36.519
it happened, like good things happen, and they pass this act, the

638
00:46:36.760 --> 00:46:39.679
Transparency Act of twenty thousand and five. But now I think we need transparency

639
00:46:39.760 --> 00:46:44.639
of process and of systems so we
can see the whole thing and then you

640
00:46:44.639 --> 00:46:47.000
can see where the money goes.
Because when people can see, there is

641
00:46:47.079 --> 00:46:51.440
trust. If you can't see,
if you have a black box, there's

642
00:46:51.480 --> 00:46:53.119
not so much trust. What do
you think? I totally agree. I

643
00:46:53.159 --> 00:46:55.639
mean, I'm a huge fan of
transparency. First of all, in creating

644
00:46:55.960 --> 00:47:00.079
transparency and as we create these artificial
intelligence agents that are working with us.

645
00:47:00.360 --> 00:47:04.480
Is one of the reason why open
source is such an important component in associated

646
00:47:04.519 --> 00:47:07.800
with that, but very much in
the solutions that get created as well.

647
00:47:07.360 --> 00:47:10.039
Um, I'm a big believer,
for example, that one of the biggest

648
00:47:10.079 --> 00:47:15.639
things that can happen to reduce the
cost of medical bills in this country is

649
00:47:15.679 --> 00:47:20.079
total transparency of pricing. The only
thing in our lives where which is a

650
00:47:20.119 --> 00:47:22.920
consumer we purchase where we have no
transparency in prices. Right, you buy

651
00:47:22.920 --> 00:47:24.719
a house, you know what that
costs, You buy a car, you

652
00:47:24.719 --> 00:47:28.159
know what that costs. Anything you
know the grocery store, but you have

653
00:47:28.199 --> 00:47:31.559
no idea when you go into hospital
what that's going to cost. And and

654
00:47:31.320 --> 00:47:36.239
uh, and things like this can
really help because it's not clear that that

655
00:47:36.239 --> 00:47:39.880
that the outcomes match the cost structures. In fact, sometimes they're inversely related

656
00:47:39.920 --> 00:47:44.960
to the costs. Right, So
and again I think these agents can help

657
00:47:44.960 --> 00:47:49.960
to u provide visibility to it.
But it all comes down to people and

658
00:47:50.000 --> 00:47:54.199
what people want. Um, I'm
convinced there isn't transparency because they're the healthcare

659
00:47:54.199 --> 00:47:59.199
system, because they're entities that don't
want transparency. Yeah, there are forces

660
00:47:59.239 --> 00:48:01.639
that don't want to and see.
The point to be made here it seems

661
00:48:01.639 --> 00:48:06.599
to me you've got just about three
minutes left here is that the transparency will

662
00:48:06.719 --> 00:48:09.400
come. I promise you you look
at like the Pentagon papers for example,

663
00:48:09.480 --> 00:48:15.239
or these various documents that get surfaced
and get out there. Transparency will come

664
00:48:15.280 --> 00:48:16.960
at some point. So will you
be prepared for it? And I think

665
00:48:17.000 --> 00:48:21.639
that's a bit of an impetus on
the powers that be to get that ball

666
00:48:21.760 --> 00:48:22.559
rolling. What do you think?
Well, I mean, I think in

667
00:48:22.599 --> 00:48:29.079
general we're in a world where the
Internet has been the biggest impact on transparency

668
00:48:29.480 --> 00:48:32.639
since the beginning of mankind. I
think the ability to people see anything,

669
00:48:34.000 --> 00:48:36.960
you can go anywhere you want.
You don't like what this site is saying

670
00:48:37.480 --> 00:48:39.519
go to another site, and I
think AI will be like that as well.

671
00:48:39.679 --> 00:48:44.360
AI will be another source that people
can go to, another trusted source.

672
00:48:44.360 --> 00:48:46.800
We're already, as I say,
with these early answer bots that we're

673
00:48:46.840 --> 00:48:51.480
starting to see, you know,
being able to create trusted sources that people

674
00:48:51.519 --> 00:48:55.719
can go to that are new and
different. And and I think that that's

675
00:48:55.800 --> 00:49:02.559
only going to expand over time and
eneral that AI can open up society in

676
00:49:02.559 --> 00:49:06.800
a way that it's never that it's
never been. But again, it's all

677
00:49:06.840 --> 00:49:09.159
going to come back to people and
I and as I say, this is

678
00:49:09.199 --> 00:49:14.000
a tool. AI is a tool. And when we talk about AI doing

679
00:49:14.039 --> 00:49:19.440
this or AI doing that, remember
it's the it's a person behind that AI

680
00:49:19.559 --> 00:49:22.400
that's getting it to do what it's
doing. They're not off doing something on

681
00:49:22.440 --> 00:49:25.880
their own that may happen in ten
years, but that's not happening now.

682
00:49:27.239 --> 00:49:30.639
What's happening now is people are using
them for everything, and as I say,

683
00:49:30.639 --> 00:49:32.239
they'll use them for good, bad
and evil. And it's up to

684
00:49:32.360 --> 00:49:37.239
society to build the right level of
governance. This idea of a social contract

685
00:49:37.280 --> 00:49:43.239
that I think starts now but will
continue to become progressively more important as AI

686
00:49:43.320 --> 00:49:45.480
takes a bigger and bigger role in
our lives. Yeah, that's right.

687
00:49:45.519 --> 00:49:49.599
And folks, the book we're talking
about is called The Data Preneurs, The

688
00:49:49.639 --> 00:49:53.360
Promise of AI and the Creators Building
Our Future by Bob Muglia and Steve hamp

689
00:49:53.440 --> 00:49:57.719
So look that up on Amazon.
We'll be sending out an email probably next

690
00:49:57.719 --> 00:50:00.400
week with a link to all that. And I asked thought to close on

691
00:50:00.440 --> 00:50:05.199
I mentioned that term black box,
you know. I asked chat GBT which

692
00:50:05.280 --> 00:50:07.559
database it used, and it demured
it said, well, I'm not allowed

693
00:50:07.599 --> 00:50:10.239
to tell you that, And that's
not transparency, right. I mean,

694
00:50:10.280 --> 00:50:15.559
I think that part of the legislation
of the contract that we're going to get

695
00:50:15.559 --> 00:50:20.400
here out of this and something will
happen, really should be an emphasis on

696
00:50:20.559 --> 00:50:25.639
transparency. Elon Musk, of course
made part of the Twitter algorithm public he

697
00:50:25.719 --> 00:50:30.719
open source that he's talked about going
for total transparency. I think that is

698
00:50:30.719 --> 00:50:35.599
of crucial importance because the feed.
And I'd love to talk to you some

699
00:50:35.639 --> 00:50:38.920
other time about this other topic of
the media and getting trust in media and

700
00:50:38.960 --> 00:50:43.519
getting accuracy and media reports and being
able to kind of gauge things. We

701
00:50:43.559 --> 00:50:46.320
have all these fact checkers, these
days, But the feed used to come

702
00:50:46.400 --> 00:50:50.480
from ABC and CBS and NBC.
In the New York Times, it was

703
00:50:50.599 --> 00:50:53.199
very static. It was either on
your TV or in your newspaper. Then,

704
00:50:53.280 --> 00:50:57.320
of course we had the bloggers.
The Internet came along, and then

705
00:50:57.480 --> 00:51:00.800
social media came in and sort of
coopted that feed. But they control the

706
00:51:00.880 --> 00:51:05.760
feed, so whether it's Facebook or
Instagram or YouTube or whatever, they're in

707
00:51:05.880 --> 00:51:08.440
control of that feed for their purposes, which of course is to make money

708
00:51:08.920 --> 00:51:13.119
or gain influence in some fashion.
I think transparency is going to be the

709
00:51:13.159 --> 00:51:15.079
answer to save us from a lot
of that stuff. What do you think?

710
00:51:15.360 --> 00:51:21.400
I'm a big fan. I agree
with that having multiple choices for people

711
00:51:21.519 --> 00:51:25.480
is really important. I've personally believe
that if all you're watching is one news

712
00:51:25.559 --> 00:51:29.960
channel or getting reading one newspaper,
you're only seeing part of the picture.

713
00:51:30.159 --> 00:51:32.960
Is regardless of which one it is
you're only seeing, you're only seeing half

714
00:51:34.039 --> 00:51:37.119
or less of the picture, and
you need to get news and information from

715
00:51:37.119 --> 00:51:42.639
a wide variety of different sources.
Fortunately, that's relatively easy to do today

716
00:51:42.679 --> 00:51:45.760
that there are a wide variety of
sources on the Internet, but people still

717
00:51:45.760 --> 00:51:49.639
have to take it upon themselves to
do it. Now, I may make

718
00:51:49.679 --> 00:51:52.719
that easier over time, may help
us to get a breadth of different perspectives.

719
00:51:53.000 --> 00:51:59.639
I could spend an hour talking about
about what truth is and this idea

720
00:52:00.039 --> 00:52:05.119
suing truth because there are multiple truths
in There are very few things that are

721
00:52:05.199 --> 00:52:08.679
well. Some scientific things are generally
regarded as true, but most things in

722
00:52:08.679 --> 00:52:14.360
our society there is disagreement about and
that has to get surfaced, and that

723
00:52:14.440 --> 00:52:19.360
also must be surfaced to these AI
bots so that they have that information as

724
00:52:19.440 --> 00:52:23.719
they're forming their summaries and their opinions. I'm totally believe that the more information

725
00:52:23.800 --> 00:52:28.679
that's out there and the more transparent
we can make this, the more of

726
00:52:28.719 --> 00:52:30.679
these bots that created, the better
we are all off. I don't think

727
00:52:30.679 --> 00:52:32.960
it should be held in the hands
with the few people. I think it

728
00:52:32.960 --> 00:52:37.719
needs to be available to society as
a whole. That's right, the marketplace

729
00:52:37.760 --> 00:52:39.719
of ideas, Like at all those
ideas out there. Let the cream rise

730
00:52:39.760 --> 00:52:43.559
to the top, folks. Look
this book up online. Bob Lognia,

731
00:52:43.840 --> 00:52:46.280
the Datapreneurs, the promise of AI, and the creators building our future.

732
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House negotiators are said to be reconvening
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