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Hey, I'm doing absolutely fantastic.
How about you, Aaron, I'm great,

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thank you. You know what I
gotta tell you. I'm an adult,

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a grown man, but your books, when I see them, I

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become a child. I mean I
literally light up like a child. That's

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a beautiful government. Thank you.
Ar The way that you write and the

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way that the books are illustrated,
it just blows me away because it takes

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me to a place that nobody has
ever been there. What is your magic

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or your secret sauce? Look,
I it's I write and draw things that

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they're always like. I'm a movie
fan, and they're always my version of

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a cool movie that's playing in my
head. And I'm trying to I'm trying

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to dictate it and get it down, but it is. I write them

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on one hand to entertain myself.
But the bad guys it began, they're

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really writing something from my son,
who is youngest, who was he was

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six at the time and didn't really
like books, and I wanted to do

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something that would capture his imagination and
make him laugh. And that that's and

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that that's It's just been my constant
game with this has been figuring out how

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to do that and because he liked
them happily, it meant that an awful

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lot of other kids seem to have
liked them too, which is a really

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an extraordinary situation to be in.
I mean, we've just we're nearly at

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fifty million books in print, which
is insane. I just can't even begin

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to process that. Well, let's
look at the hook of this story.

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Princess Beautiful as a celebrity cat turned
outlaw. Her goal is to clear her

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name. That's got my attention because
we see this every day just by watching

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television. Yeah, absolutely, it's
like she and and the part of it

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because I wanted to do a social
media version of The Fugitive but with a

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cat, and but it's just struck
me as a really perfect opportunity to just

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have fun with showing kids how quickly
the internet can turn on you. And

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I just seemed like a very rich
seam of material to explore with four kids

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in a way that is, you
know, potentially you know, a nice

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little cautionary tale and a really fun
sort of format. But yeah, it's

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it's a it's a strange time we
live in, and I think it was

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it just felt like the right time
to put this in a in a story,

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and because it exists in the same
universe as the Bad Guys, they're

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they're overlapping characters. It's a story
that the kids can sort of kids can

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sort of step straight into and know
the world and just run with it.

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So when when we talk about The
Bad Guys, Mark barn is still talking

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about his role in Bad Guys,
I'm still talking about that movie. I

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mean, the way that you bring
things forward is just it's a masterminded work.

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Thank you so much. I had
I did. I did Mark's podcast

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last year and we had a chat
about all of those things. He was

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just so good as mister Snake.
Because that those those two characters, particularly

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Wolf and Snake, I was I
was actually asked, I've been working on

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The Bad Guys for nine years and
it had never occurred to me. Someone

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asked me which bag guy you most
like? And I went to give a,

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you know, sort of glib answer, and then it hit me in

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that moment that I am Wolf and
Snake. I'm the positive and the negative

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and my sub my subconscious had taken
that part of me, split it into

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and created these two characters, and
that they mean so much to me.

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Because of that, in many ways, it's sort of vaguely, weirdly autobiographical

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that when two actors like Mark Marin
and Sam Rockwell play them, it's just

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it's it's it's you know. It's
the greatest thing you can hope for as

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a writer, I think, is
to see your work adaptape, adapted in

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such a spectacular way, but also
to have it voiced and performed in such

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a way that is just you know, hits the mark. You know when

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it comes to shar in the story
in this in this form that you do

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because it's an action graphic but each
and every one of these characters is it

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because we can relate with it in
the way of if I were to sit

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down and doodle, these characters would
be what would fall from my writing instrument.

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Yeah, that's that's that's all.
That's all. That's all. And

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again, I say this all the
time, but I really remain it.

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I think there are a lot of
illustrators out there who are infinitely more technically

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skilled than I am, but it
sort of doesn't matter. I think there's

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a directness to the my silly illustration
styles that just seems to work. And

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I think it is that there's like
a direct line from my brain to the

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page, and I just try to
stay out of the way of that and

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get it down on the page as
simply as I can and with as few

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extraneous elements as possible. I just
try to tell the story as simply and

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as and make it as funny as
it can be. You put focus on

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social media fame. I thought that
was very interesting and very much a connection

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with all readers, no matter how
old you are. Yeah, yeah,

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absolutely, I don't. I personally
don't do it. I try to flirtter

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with it for a couple of years
there, but I just I'm far too

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sensitive for that to feel comfortable with
it. But I just I've just been

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watching my boys who are fifteen and
eighteen now, and just watching them deal

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with social media and just then love
the whole world. And it's such a

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slippy slope. It can just you
know, it can it can. It

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can turn so bad so far that
look, and I don't think it's going

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anywhere anytime soon. I think it'll
probably only get more complicated. So it

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struck me as something that even for
young kids, because my books are from

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sort for kids from six to twelve, roughly is the sort of the age

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group. It just seems like a
perfectly relevant and topical and interesting thing to

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introduce in and I think it's something
that they'll really dig as well, because

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I mean, most kids these days
just live within TikTok and snapchat and it's

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just doing a book series where a
character is central in that world. It

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just seemed like a no brainer,
really, and it wrote itself very easily

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because of that. You know,
there is a subliminal character inside this story,

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and it's the color red. And
I found myself just going and saying,

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Okay, what's read in this one? What's read in this one?

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What was the choice behind that?
What happened? It's a good question,

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And again I think it was more
subconscious than anything else there was, just

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because there's there's a certain level of
unraveling mystery in this series, like in

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the like in the old movie The
Fugitive, where he's trying to figure out

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who did this to him, it's
the same with her, And it just

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struck me as a good way to
indicate clues and show things that kids could

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then hold on too. And it
would just allow me to highlight something in

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the background that kids go, why
has that been highlighted? M And it's

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I'm trying to think of the red
is like a little trail of breadcrumbs maybe

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through the story that that might lead
them to to what the ultimate reveal is

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going to be. Because that's the
thing. There's a number of characters in

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the first books who you think are
a certain way, but when you get

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to the second book, you're going
to discover maybe that they're not what you

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thought. So I've been loving doing
that. That's been really fun creating a

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brand new series. I know what
it's like to create a brand new podcast.

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The ups, the downs, the
questions, the doubts, you know,

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the fears and things like that.
What about you with creating a new

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series, I have, Well,
you know what, I think it's because

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I have been I've been doing three
to four books a year every year for

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ten years, right, and The
Bad Guys was a train that once you

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got on it, it's two books
a year, no matter what. So

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that is just such a gigantic amount
of work. And when I had the

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idea for Cat on the Run,
I thought, this is crazy trying to

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do another book in the middle of
all of this. But it seemed like

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such a good idea that I thought
I'm going to have to So basically what

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I'm saying is, I'm so busy. I work like I work such long

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hours to do these books that I
didn't even really have time to stress about

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it. It was just that's the
idea, Samuel as the Bad Guys go,

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and that's what I did. That's
that's that's how I operate, and

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it's and because I'm just currently in
the process of finishing the last books,

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the last Bad Guys in the last
couple on the run, i am hitting

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after a decade of working at that
rate, I am heading towards having quite

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a long break when you're so loyal
like that to a project. Yes,

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yesterday was the labor day. I
forced myself not to do anything. What

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do you go through or do you
have those moments where you say no,

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not today today, I'm all about
just me enjoying life. Yeah, no,

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that hasn't happened in a long time. But I'm I'm now, I'm

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now about That's what I'm I'm very
much looking forward to a time and I

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can, I can, I can
taste it. It's just around the corner

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where I can, I can do
that again, because again, you can

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think each of these books, there's
two hundred pages of illustrated content. I've

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been in three years, it's six
hundred pages of illustrated content. And the

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year begins with a blank page,
every year begins with nothing, and by

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the end there's three finished books.
So to do to do that is it's

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been like I do like a roughly
a ninety hour week, and and and

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to to to consistently do that without
any breaks for a decade, it's been

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a lot. But it's it's so
worth it because it's I think the last

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I've just finished writing the last two
Bad Guys books, and they're the most

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satisfying things I've I've ever been part
of. I love them so much.

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So the fact that it is it
is panned out the way that it has

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is it's worth all of it.
Writing the storyline of Princess Beautiful, that's

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a switching characters from Bad Guys.
Did you learn anything being her on this

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go around? Oh that's a good
question. Yeah, Look, I loved

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She's She's actually one of my favorite
characters I've created. I have to say

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she's really fun because she's really complicated, she's quiet, she's quite a difficult

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character. She can be. She
has moments where she's quite obnoxious, but

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she doesn't mean to be. She's
just so. And there's this, and

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again it's because it's very specific to
this era of social media. She has

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issues with narcissism and all of those
things, but underneath there are hidden layers

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that even she's not really aware of. And as the story goes on,

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she finds herself discovering those hidden layers
and hidden strengths and becoming a better Cats

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as it goes along. And that
has been really beautiful to create in a

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genre because looks for six to twelve
year old the characters, it's not often

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that you get a character that goes
on a reasonably complicated story arc, and

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I love messing with the format of
that a little bit. The Bad Guys

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did the same thing generally for that
age group. If you do a series,

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the characters have a little adventure that
they reboot in the next episode,

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they just have a brand new adventure
and they don't necessarily change much. My

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character is because the story is always
in on a cliffhanger. My characters tend

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to go on big, long arcs, and I do love that because it

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allows me to make them a little
more complicated, which I personally love,

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and I love reading that and seeing
that in movies in the book. I

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just I'm so proud of you for
seeing yes to your creativity, because you're

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touching people's lives out here. Please
come back to this show anytime in the

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future. Aaron, thank you so
much. Er, Will you be brilliant

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today? Okay, you two take
care.
