WEBVTT 1 00:00:06.160 --> 00:00:12.759 This is Medical Millionaire, the podcast helping your metspot increase in status, visibility 2 00:00:13.160 --> 00:00:18.079 and profitability. Join your host as he dispels miss shares trends, and gives 3 00:00:18.079 --> 00:00:22.519 you actionable steps today that will take your medical practice to the next level. 4 00:00:22.800 --> 00:00:27.920 Here's your host, expert marketer and founder of Growth ninety nine, Cameron Hemphill. 5 00:00:30.480 --> 00:00:34.520 Hey everybody, Cameron Hemphill here your host for Medical Millionaire. Hey, 6 00:00:34.520 --> 00:00:37.240 first off, everybody, thank you so much for taking the time to tune 7 00:00:37.240 --> 00:00:41.520 into the podcast. Our goal is to give incredible value and insight into the 8 00:00:41.560 --> 00:00:47.240 healthcare industry, focusing on everything from esthetics, wellness, everything to make you 9 00:00:47.280 --> 00:00:50.000 feel good, look good and really help you take your practice to the next 10 00:00:50.039 --> 00:00:53.399 level. And so my team and I we have consulted with practice owners all 11 00:00:53.439 --> 00:00:56.439 over the country for years and we want to help you take your practice to 12 00:00:56.520 --> 00:01:00.560 the next level. So today I have a guest on the show, somebody 13 00:01:00.560 --> 00:01:06.799 that has had a lifetime when it comes to offering value, when it comes 14 00:01:06.840 --> 00:01:11.439 to making your space look amazing. And so when you show up to your 15 00:01:11.439 --> 00:01:15.760 practice, you feel good, your patients look good, they're feeling good, 16 00:01:15.799 --> 00:01:18.040 and so it's really going to help elevate your space. And so who I 17 00:01:18.079 --> 00:01:21.680 have on the show today is I have Susan Bolt. She is with Cross 18 00:01:21.680 --> 00:01:26.920 Build Design. She specializes in interiors and architecture. Carolyn, welcome to the 19 00:01:26.920 --> 00:01:30.480 show. Thank you, it's good to have you. Good to be here. 20 00:01:30.040 --> 00:01:34.000 Absolutely. How was that intro for you? It is good, good, 21 00:01:34.480 --> 00:01:38.359 great, awesome. Well, Hey, I know that you and I 22 00:01:38.439 --> 00:01:42.920 had a conversation a few weeks ago we started chatting. I learned a lot 23 00:01:42.920 --> 00:01:47.040 about your business and how much passion you have around it, and you know, 24 00:01:47.200 --> 00:01:52.280 just just ways that you really help practice owners create a space that is 25 00:01:52.480 --> 00:01:56.079 not only like inviting for them to work at and want to go to work, 26 00:01:56.079 --> 00:01:59.120 but also their patients want to come back to. So talk to us 27 00:01:59.120 --> 00:02:02.480 a little bit about what you do for practice owners on creating that space to 28 00:02:02.519 --> 00:02:07.759 make it so amazing. Yeah, I'd love to. So we focus on 29 00:02:09.039 --> 00:02:15.719 holistic and healthcare doctors to help elevate their practice and understanding that their brick and 30 00:02:15.800 --> 00:02:22.120 mortar space is the package to their product. So if they understand that, 31 00:02:22.159 --> 00:02:28.159 and part of my getting on podcast is educating that population, so they understand 32 00:02:28.199 --> 00:02:31.000 that they can be very intentional about their space and make a difference. So 33 00:02:31.039 --> 00:02:35.039 when you think about marketing, You're thinking about getting the word out there. 34 00:02:35.080 --> 00:02:38.240 You're thinking about your website, you're thinking about your brand, your communication well, 35 00:02:38.240 --> 00:02:43.159 your environment, your office space, the way it flows and the way 36 00:02:43.199 --> 00:02:46.759 it looks is a piece of that. It's a very important piece, and 37 00:02:46.800 --> 00:02:52.599 it's actually a very expensive piece that needs to be very much considered as part 38 00:02:52.639 --> 00:02:58.240 of that whole brand. Yeah. Absolutely, I totally agree. I've been 39 00:02:58.280 --> 00:03:02.520 to many practice is throughout the United States. I've been to practices even actually 40 00:03:02.520 --> 00:03:07.439 in Central America, and I love walking through them. And I've been through 41 00:03:07.479 --> 00:03:12.520 practices that I walk into and I'm like, oh my gosh, like this 42 00:03:12.639 --> 00:03:15.280 place is amazing. I instantly feel good. I want to be here. 43 00:03:15.919 --> 00:03:21.039 I actually want to spend more money in some cases right because it just feels 44 00:03:21.039 --> 00:03:23.240 good being there. The ViBe's good. They level it up. I've been 45 00:03:23.280 --> 00:03:25.639 to other practices too where I walk in and I'm like, should I be 46 00:03:25.680 --> 00:03:30.560 here? Do they know what they're doing? And I don't want to discredit, 47 00:03:30.639 --> 00:03:34.280 Like we all have a budget, totally get it, we all have 48 00:03:34.319 --> 00:03:38.039 to work within what we got. But at the same time, like having 49 00:03:38.120 --> 00:03:43.960 that area where people show up too right when they show up, it makes 50 00:03:44.000 --> 00:03:46.439 them feel a certain way, just like as you were to go to a 51 00:03:46.520 --> 00:03:50.360 nice restaurant or a nice hotel or a nice gym. I work out all 52 00:03:50.360 --> 00:03:53.879 the time, and so like when I travel, I go to sometimes hotel 53 00:03:53.960 --> 00:03:55.960 gyms, I'm kind of forced to. I'm disciplined in that way. But 54 00:03:57.039 --> 00:03:58.840 some of those gyms, I'm like, oh my gosh, man, like 55 00:03:58.960 --> 00:04:01.199 I'll cut my workout because I just want to get out, you know, 56 00:04:01.319 --> 00:04:06.280 versus like a nice facility where I want to stay longer and ends up helping 57 00:04:06.319 --> 00:04:11.120 my health. So yeah, very much, so, very much so. 58 00:04:11.120 --> 00:04:16.160 So when we think about interior architecture and interior design interior spaces, we think 59 00:04:16.160 --> 00:04:23.480 about retail design and hospitality design. So yes, it's healthcare design and it 60 00:04:23.519 --> 00:04:27.000 needs to function very well. It needs to flow because that's part of your 61 00:04:27.040 --> 00:04:31.800 operations than the the you know, actually your profit center. You know, 62 00:04:31.839 --> 00:04:38.560 to have your operations flow, but to think about the esthetic space on top 63 00:04:38.600 --> 00:04:41.319 of that, and to be very intentional about it, because when you go 64 00:04:41.439 --> 00:04:47.639 to a retail establishment, when you go into the space, you're psychologically connecting 65 00:04:47.879 --> 00:04:55.360 to that space and what they sell. And if there's a disconnect, then 66 00:04:55.519 --> 00:04:59.319 you probably don't shop there. Do you know what I'm saying, you probably 67 00:04:59.399 --> 00:05:04.680 won't shop there, but the ones that are successful have matched that what's being 68 00:05:04.720 --> 00:05:10.800 expected when a client walks are a practice, not a patient at that point, 69 00:05:11.160 --> 00:05:14.160 but a client would walk into the space, a shopper would walk into 70 00:05:14.160 --> 00:05:17.720 the space, and what they're selling, and whether it's Walmart or whether it's 71 00:05:17.720 --> 00:05:25.040 a high end you know, super high end designer store, that space and 72 00:05:25.120 --> 00:05:30.000 that product have to marry each other. Yeah, you know that brings up 73 00:05:30.040 --> 00:05:34.879 a really good point, right, because if you go to Walmart, you 74 00:05:34.920 --> 00:05:39.639 know what you're getting, you know, the Walmart experience. You know you're 75 00:05:39.680 --> 00:05:43.040 going there for a specific need or whatever the case is. Versus like, 76 00:05:43.240 --> 00:05:46.399 let's just let's just choose like the complete opposite. You got to Louis Vuitton. 77 00:05:46.800 --> 00:05:48.879 You know, you're getting yourself into, right, completely different size of 78 00:05:48.920 --> 00:05:53.959 the spectrum. So if you look at let's head this to marketing, because 79 00:05:54.560 --> 00:05:58.279 what I look at like websites a lot right throughout my day to day. 80 00:05:58.360 --> 00:06:01.480 So if you look at web sites and you look at like someone's Instagram, 81 00:06:01.959 --> 00:06:06.839 right, and so let's even take this like word of mouth referral, Hey, 82 00:06:09.639 --> 00:06:12.720 I'm at a I'm at a barbecue for example, someone says, oh 83 00:06:12.720 --> 00:06:15.319 my gosh, you have to go to X y Z practice because they're amazing 84 00:06:15.560 --> 00:06:20.040 in all this. My first area of search is going to be the internet, 85 00:06:20.600 --> 00:06:24.959 right, Yes, I'm going to look them up on social I want 86 00:06:25.000 --> 00:06:26.600 to see their work. I want to see their brand, I want to 87 00:06:26.600 --> 00:06:28.959 see their quality. I'm gonna probably look about on Google. I want to 88 00:06:28.959 --> 00:06:30.839 see their reputation. I want to see their reviews. And then I'm gonna 89 00:06:30.879 --> 00:06:35.600 hit their website and that that all has to connect because okay, now they've 90 00:06:35.600 --> 00:06:38.680 made this connection. If they're like, okay, cool, Now I'm gonna 91 00:06:38.680 --> 00:06:41.199 take the time to drive there, right, I'm gonna book an appointment. 92 00:06:41.199 --> 00:06:46.079 I'm gonna go there and spend money. If they show up and that practice 93 00:06:46.519 --> 00:06:53.519 does maybe they have like this extravagant website and extravagant Instagram and like one hundred 94 00:06:53.519 --> 00:06:56.000 reviews or two hundred, whatever the case is, and they show to this 95 00:06:56.000 --> 00:07:00.959 facility that doesn't match that marketing flow, chance are they're not going to move 96 00:07:01.000 --> 00:07:04.439 forward with treatment and you're going to miss out on that true revenue that when 97 00:07:04.480 --> 00:07:09.040 they enter, Like that's where the revenue exchange truly is. Would you agree, 98 00:07:09.600 --> 00:07:12.600 yes, very much so, very much so. And it's the and 99 00:07:12.800 --> 00:07:16.439 in marketing you use the term when you confuse our analogy. When you confuse, 100 00:07:16.519 --> 00:07:21.199 you lose. You've heard that analogy or that whatever that's saying, and 101 00:07:21.240 --> 00:07:29.079 that if you walk in expecting whatever you're expecting, and we can use Walmart, 102 00:07:29.600 --> 00:07:31.279 you walk in expecting Walmart and it looks like a Louis Vuitton, You're 103 00:07:31.319 --> 00:07:34.160 not going to get the best price deal in town, you know. But 104 00:07:34.319 --> 00:07:39.839 when you walk into a Walmart and there and their statement is you're going to 105 00:07:39.920 --> 00:07:42.560 get the best deal, you know you're going to get the best deal, 106 00:07:42.600 --> 00:07:47.519 the low price leader. Then everything about that space is designed to emulate you're 107 00:07:47.560 --> 00:07:50.480 going to be at the lowest price leader. Every piece of it, the 108 00:07:50.600 --> 00:07:57.879 lighting, the flooring, the fixtures, everything relates to I'm going to get 109 00:07:57.879 --> 00:08:03.439 a deal. So it's the same idea of and I'm not. And what 110 00:08:03.480 --> 00:08:07.279 I love to say is that sometimes the practice is more of a deal. 111 00:08:07.600 --> 00:08:11.240 You know, you make a choice on what you're how you're practicing. Not 112 00:08:11.319 --> 00:08:16.240 everyone wants to practice like a Louis Vaton. You know, maybe you want 113 00:08:16.279 --> 00:08:22.839 to be a every day bread and butter, quick in, quick out type 114 00:08:22.879 --> 00:08:28.160 of practice for whatever you're doing you know, do you want to be the 115 00:08:28.240 --> 00:08:33.320 deal? Probably not, but you want to feel that relationship to your patrons, 116 00:08:33.399 --> 00:08:37.000 your relationship to who is actually going to be shopping there, who is 117 00:08:37.039 --> 00:08:41.039 going to be your patient. So you're designing for your ideal patient, just 118 00:08:41.039 --> 00:08:45.159 like you're designing your website for your ideal patient. Yeah. Yeah, that 119 00:08:45.279 --> 00:08:48.399 brings up a that's a great point. And I know a lot of different 120 00:08:48.399 --> 00:08:52.039 practice owners have different mentalities, right, some that want to be the super 121 00:08:52.080 --> 00:08:56.000 high end. Some want to be you know, massive volume, you know, 122 00:08:56.399 --> 00:09:01.360 great return when it comes to patient loyalty, coming back and increasing the 123 00:09:01.399 --> 00:09:05.759 reoccurring revenue in some cases with membership, you know, and others as well. 124 00:09:05.799 --> 00:09:07.799 But that brings up a good point. So one of the questions I 125 00:09:07.799 --> 00:09:11.720 want to have that I'm going to ask you, and the audience is going 126 00:09:11.759 --> 00:09:15.440 to love this. But you said something to me the other day that said, 127 00:09:15.440 --> 00:09:18.320 hey, look camp and that's kind of opened up my eyes. I'm 128 00:09:18.320 --> 00:09:20.799 like, we got to have you on the show. So you said something 129 00:09:20.840 --> 00:09:26.919 that your office is your biggest marketing expense. And I normally look through the 130 00:09:26.960 --> 00:09:31.360 lens of digital, right, you look through the lens of brick and mortar. 131 00:09:31.399 --> 00:09:35.360 If you will, and so you open up my mind a little bit. 132 00:09:35.399 --> 00:09:39.000 I'm like, oh my gosh, she's so right because there's so much 133 00:09:39.120 --> 00:09:41.120 content and creative that goes in that. So we you lean in on that 134 00:09:41.240 --> 00:09:46.200 really quick. So why is your office your biggest marketing expense? What is 135 00:09:46.200 --> 00:09:48.600 that statement about? Talk to us about that. Well, we were alluding 136 00:09:48.600 --> 00:09:54.720 to it already about it being that retail and hospitality design combo. Okay, 137 00:09:54.759 --> 00:09:58.639 So retail design. When we think retail design is that first impression when someone 138 00:09:58.679 --> 00:10:03.039 walks in, what everything they see around this? We love to say you 139 00:10:03.080 --> 00:10:07.039 never have a second chance make a first impression. So what everyone gathers in, 140 00:10:07.080 --> 00:10:11.639 what you take in with your senses, your eyes mostly, but all 141 00:10:11.679 --> 00:10:16.360 of your senses. It relates to memory, it's psychology, it's everything. 142 00:10:16.399 --> 00:10:22.759 But you're making judgments immediately. You know that people make judgments within ninety seconds 143 00:10:22.759 --> 00:10:24.559 of them being anywhere, and a lot of it has to do with color 144 00:10:24.679 --> 00:10:31.000 and things. You know that from marketing. So that judgment that's made initially, 145 00:10:31.519 --> 00:10:35.360 if it's a good judgment, if it's a positive, then you're on 146 00:10:35.399 --> 00:10:39.720 the uphill from the marketing standpoint, But if it's negative, you're fighting against 147 00:10:39.759 --> 00:10:43.360 it. From then on, So you're trying to win a battle instead of 148 00:10:43.759 --> 00:10:48.240 adding to something that you've already won. So that's what retail design is. 149 00:10:48.279 --> 00:10:54.120 Then when you think of hospitality design, doctors' offices become a place of culture, 150 00:10:54.279 --> 00:11:00.480 especially if you're in a type of office that people come often, and 151 00:11:00.799 --> 00:11:05.639 that environment that's being created that those patients want to be there and they want 152 00:11:05.679 --> 00:11:09.039 to come back and they it's yes, it's the people. A lot of 153 00:11:09.080 --> 00:11:13.759 it's the people. We think of Starbucks and yet it's the baristas. But 154 00:11:13.799 --> 00:11:18.519 it's also that warm, cozy environment that Starbucks has created that makes people want 155 00:11:18.559 --> 00:11:22.720 to hang out there forever. So I'm not saying you have to create a 156 00:11:22.759 --> 00:11:26.840 warm, cozy environment unless you jure people to hang out there forever. But 157 00:11:26.879 --> 00:11:31.120 you need to create an environment that makes them feel comfortable being there. So 158 00:11:31.600 --> 00:11:35.799 I love talking about pediatric practice. You want them to feel comfortable that their 159 00:11:35.879 --> 00:11:39.360 kids are there and they're not going to mess stuff up, you know, 160 00:11:39.480 --> 00:11:41.919 a geriatric practice. You want to feel that those people can get through there 161 00:11:43.240 --> 00:11:48.919 comfortably and easily and safely. So there's just depending on who your ideal market 162 00:11:50.039 --> 00:11:52.840 is. You want them to feel safe and comfortable in your place. Because 163 00:11:52.840 --> 00:11:58.039 when you think about hospitality design, let's talk about a restaurant. Yeah, 164 00:11:58.080 --> 00:12:00.159 you think about the you think, hey, you're going to go on the 165 00:12:00.240 --> 00:12:03.080 date, You think about the food, but you think a lot about what 166 00:12:03.200 --> 00:12:07.639 atmosphere do I want to have, what's the mood, what's the experience that 167 00:12:07.720 --> 00:12:11.559 I want to have. So interior architecture and I'm not just saying interior designs 168 00:12:11.600 --> 00:12:16.519 most people think the colors on the wall. Interior architecture is the three dimensional 169 00:12:16.559 --> 00:12:20.279 space and the way that people move through the space, the way they feel 170 00:12:20.279 --> 00:12:24.080 in the space, everything about the space. That psychology should be very intentional. 171 00:12:26.279 --> 00:12:28.000 That's part of it. Yeah. Yeah, you bring up a great 172 00:12:28.039 --> 00:12:35.360 point when you said something about the way that you feel right and the environment, 173 00:12:35.799 --> 00:12:39.080 and so a lot of us do that when we're going to pick a 174 00:12:39.120 --> 00:12:43.440 hotel, egostat and airbnb. Right is what do we look at? We 175 00:12:43.440 --> 00:12:48.000 look at pictures, right, we don't really like, Okay, here's what 176 00:12:48.000 --> 00:12:50.320 I'm going to do the first day that I'm there on vacation. Maybe you 177 00:12:50.320 --> 00:12:54.159 plant it out the second to third or whatever, here's where we're going to 178 00:12:54.200 --> 00:12:58.399 eat. Maybe some people are more mapped out that way. I'm not I'm 179 00:12:58.399 --> 00:13:01.399 more like, oh my gosh, that sounds that is amazing, and I 180 00:13:01.440 --> 00:13:05.799 can picture myself looking at that sunset and feeling warm and feeling comfortable, and 181 00:13:05.919 --> 00:13:09.519 so like I think a pictures like you know, that goes a very long 182 00:13:09.559 --> 00:13:13.840 way, and so being able to mirror that right with creating that flow system 183 00:13:15.000 --> 00:13:18.639 is really important. Now let me ask you something else. So I know 184 00:13:18.679 --> 00:13:22.159 we talked a little bit about patients. The way that they feel when they 185 00:13:22.200 --> 00:13:26.519 show up because they found you online through whatever avenue. You want that to 186 00:13:26.759 --> 00:13:33.840 match whatever you're marketing, very important, totally get that. Let's talk about 187 00:13:33.159 --> 00:13:43.679 staff, employees, front desk, other practitioners, office administration. A lot 188 00:13:43.679 --> 00:13:46.759 of like they show up and they're usually like let's just talk about the front 189 00:13:46.759 --> 00:13:50.399 desk right that they're they're usually in a chair, taking phone calls on their 190 00:13:50.399 --> 00:13:54.200 EMR systems, their CRM systems, the website. There's a million things going 191 00:13:54.200 --> 00:13:56.080 on and checking people out, checking people in consent forums, blah blah blah, 192 00:13:56.080 --> 00:14:00.759 all this stuff. Like if they and all the way down to their 193 00:14:00.840 --> 00:14:03.120 chair, right, like if their chair sucks, like the front desk is 194 00:14:03.200 --> 00:14:07.840 just not it's just not right, Like you're probably gonna have turnovers. So 195 00:14:07.799 --> 00:14:11.080 you know, I know the audience definitely has questions on this and I like 196 00:14:11.120 --> 00:14:16.440 to hear it as well. Well. Have your the concept of reducing friction 197 00:14:18.799 --> 00:14:22.120 in operations? Okay, think about that. So if you can make that 198 00:14:22.399 --> 00:14:31.120 job space functionally easy for that person, you've reduced the friction, you've reduced 199 00:14:31.159 --> 00:14:37.799 the frustration, and you've increased the operational flow. So to have someone be 200 00:14:37.879 --> 00:14:41.720 comfortable, to have the lighting that they need, to have the materials that 201 00:14:41.759 --> 00:14:46.519 they need around them easy at their reach and their fingertips, just that amount 202 00:14:46.559 --> 00:14:50.159 of function alone. You talk about the front desk, You're right, it's 203 00:14:50.200 --> 00:14:52.720 like Grand Central. It can be. It can be Grand Central. And 204 00:14:52.759 --> 00:14:58.759 to keep that person calm and to keep that person very centered on the patient 205 00:14:58.799 --> 00:15:01.639 when they walk in and and know that everything's going to be handled, you 206 00:15:01.639 --> 00:15:05.919 know, is it's not one hundred percent about the space by any means, 207 00:15:07.440 --> 00:15:11.799 but the space should support all of it. Because if this, if they're 208 00:15:11.799 --> 00:15:16.919 working against the space, everything gets harder, Everything gets harder, and you 209 00:15:16.960 --> 00:15:22.600 have friction, and that reduces that reduces profitability and it reduces the ability for 210 00:15:22.639 --> 00:15:26.440 people to stay. Now, will a person leave a space or leave a 211 00:15:26.480 --> 00:15:31.759 business because their space doesn't work for them, you know, that's probably not 212 00:15:33.320 --> 00:15:39.639 so. But if they know that they're a practitioner, the owner is caring 213 00:15:39.720 --> 00:15:43.440 about that space, they're going to feel cared for that they care about what 214 00:15:43.480 --> 00:15:46.879 that person needs and how they're going to function, they'll feel more cared for. 215 00:15:48.120 --> 00:15:52.360 So, yeah, I think they'll operate at a higher level. They're 216 00:15:52.360 --> 00:15:54.279 going to want to. Yeah, they're going to feel good, they're going 217 00:15:54.320 --> 00:15:56.679 to feel confident, they're going to feel comfortable. They're going to operate at 218 00:15:56.679 --> 00:16:00.279 a much higher level because it's somewhere that they want to hang out. You 219 00:16:00.279 --> 00:16:03.879 got to think these people are going to spend you know, six to ten 220 00:16:03.919 --> 00:16:07.360 hours a day there, right, So shoot, even weekends, you know, 221 00:16:07.519 --> 00:16:10.720 I mean, do you want to work on that? Yeah? The 222 00:16:10.759 --> 00:16:12.440 weekends is like sure, if I'm going to go to somewhere I love to 223 00:16:12.480 --> 00:16:15.799 be. Yeah, And just to make sure, we've been kind of talking 224 00:16:15.840 --> 00:16:22.720 about aesthetics because that's more obvious when you talk about interiors, but we really 225 00:16:22.759 --> 00:16:27.519 adhere to form follows function. So what that means to us is form. 226 00:16:27.759 --> 00:16:33.080 You see my fingers, if you're in an audio video, they're connected. 227 00:16:33.600 --> 00:16:37.360 You can't just focus on the function and then come back and think about the 228 00:16:37.399 --> 00:16:42.039 form or the aesthetics. You've got to think about it cohesively. And as 229 00:16:42.080 --> 00:16:47.759 you think about it cohesively, though, function has to lead because if something 230 00:16:47.799 --> 00:16:51.840 doesn't function well, it doesn't really matter how pretty it is, do you 231 00:16:51.840 --> 00:16:56.279 know what I'm saying? So we always start, always start with how does 232 00:16:56.320 --> 00:17:00.440 this place function? So we're talking specifically about the people at the front desk, 233 00:17:00.080 --> 00:17:04.240 but just the staff flow, the number of steps the staff is making, 234 00:17:04.400 --> 00:17:10.000 the number of movements they have to do to do their job well. 235 00:17:11.200 --> 00:17:15.000 Being able to reduce that so you reduce the energy that they expend to do 236 00:17:15.160 --> 00:17:22.200 their best job is also a piece of thinking through, you know, an 237 00:17:22.319 --> 00:17:26.640 environment. It's just as important as the aesthetics. That brings up a question 238 00:17:27.559 --> 00:17:32.440 that I have. So let's just let's just take me as a use case 239 00:17:32.599 --> 00:17:34.920 on camera, and I'm going to open up x y Z medical spot in 240 00:17:36.319 --> 00:17:41.240 downtown LA. I got a budget for you know, whatever it is. 241 00:17:41.839 --> 00:17:45.240 Let's just say I have a budget which we can make this space beautiful and 242 00:17:45.319 --> 00:17:52.000 functional. What are some of the steps that you take someone through after I've 243 00:17:52.000 --> 00:17:56.559 identified my space and maybe you help them identify the space. I'm not sure, 244 00:17:56.599 --> 00:17:59.359 but we just talked to us about that process a little bit all the 245 00:17:59.359 --> 00:18:03.480 way to okay, plans are done, wheredy to go, I'd love to 246 00:18:03.680 --> 00:18:07.920 love to So we have broken it into what we call six steps, and 247 00:18:07.960 --> 00:18:11.880 it's the natural design process. You can relate this even to you designing a 248 00:18:11.880 --> 00:18:15.960 website. But I'm just going to break it down into these steps so that 249 00:18:17.000 --> 00:18:21.200 people don't have to learn all of our vocabulary. Right. So step number 250 00:18:21.240 --> 00:18:26.000 one is we call it discovery, and it's where you basically decide what the 251 00:18:26.039 --> 00:18:33.640 requirements are for the space, both functionally and the aesthetic form. So the 252 00:18:33.400 --> 00:18:38.519 requirements functionally would be as simple as how many exam rooms we need, or 253 00:18:38.519 --> 00:18:41.319 how many treatment rooms we need, or how many people are going to sit 254 00:18:41.319 --> 00:18:47.359 at the front desk. It's quantifiable typically, and then we go all the 255 00:18:47.359 --> 00:18:51.039 way down into how big each one of those spaces need to be based on 256 00:18:51.119 --> 00:18:53.319 what's going to happen in the space, et cetera, and we end up 257 00:18:53.359 --> 00:18:57.880 with literally a spreadsheet. So we recommend people do that before they ever go 258 00:18:57.960 --> 00:19:04.039 look for space, so that they're very very aware and very very intentional about 259 00:19:04.039 --> 00:19:10.680 the kind of and the amount of space they rent or buy whatever their case 260 00:19:10.759 --> 00:19:15.039 is, and we always do it in a minimum and a maximum, so 261 00:19:15.039 --> 00:19:18.519 that when someone goes out to look for space, if they find a wonderful 262 00:19:18.559 --> 00:19:22.319 space that's in a prime location and they know that that's exactly where they want 263 00:19:22.359 --> 00:19:26.519 to be, but it's on the low end of their square footage spectrum, 264 00:19:26.759 --> 00:19:32.680 they at least know what they can get into that space to function. If 265 00:19:32.720 --> 00:19:36.400 it goes below though, they're going to start to lose some of their ability 266 00:19:36.559 --> 00:19:41.559 to serve their patients and their profit their profitability. So they need to know 267 00:19:41.640 --> 00:19:45.160 that going in it's a numbers thing, right, just like having in business, 268 00:19:45.160 --> 00:19:47.599 it's a numbers thing. The same way with the high end of the 269 00:19:47.599 --> 00:19:52.839 space, they'll know maybe they want three treatment rooms ideally, but they could 270 00:19:52.880 --> 00:19:56.680 function on two if they find a better space. So those are the kind 271 00:19:56.680 --> 00:20:00.000 of things they go into. So that's our step one, which also include 272 00:20:00.079 --> 00:20:04.000 it's looking at esthetically what your space is going to feel like and look like 273 00:20:04.599 --> 00:20:10.400 from a big picture the concept and so you're matching up once again, you're 274 00:20:10.400 --> 00:20:14.440 matching up who you're going to show up, your brand with, your ideal 275 00:20:14.559 --> 00:20:18.799 patient, and your image that you want to portray. Then when you go 276 00:20:18.440 --> 00:20:22.559 out into the marketplace already having that, what we found is that you find 277 00:20:22.640 --> 00:20:27.519 the space faster and better. It's that reticular activating mechanism. You just know, 278 00:20:27.799 --> 00:20:30.440 you just know that's the right space for you. You spend less time 279 00:20:30.480 --> 00:20:33.480 negotiating, You spend less time, so it saves a lot of time and 280 00:20:33.559 --> 00:20:38.359 money. Then the second step is actually once that space has been identified. 281 00:20:40.200 --> 00:20:44.640 In the design world, it's called space study test fits, but it's basically 282 00:20:44.680 --> 00:20:48.519 we call it step two. It's like, how does this space space actually 283 00:20:48.160 --> 00:20:55.079 physically lay out? Based on what I identified in step one? So we'll 284 00:20:55.079 --> 00:20:59.400 do what we do very differently, is we do lots and lots of space 285 00:20:59.440 --> 00:21:03.119 plans. We want to look at every which way it could possibly be turned 286 00:21:03.160 --> 00:21:07.240 around and moved around, and it's like plan tetra, you know what can 287 00:21:07.279 --> 00:21:12.039 happen here? Then once we find this functional spacelan focus first on function, 288 00:21:12.759 --> 00:21:18.359 then we're going to start to lay over that three dimensional form like how is 289 00:21:18.359 --> 00:21:22.519 this going to feel? And the goal of step two is to identify spaces 290 00:21:22.559 --> 00:21:26.000 that are going to work for you, end up with a space plan that 291 00:21:26.079 --> 00:21:29.079 you love, and end up with the design direction that you want to go. 292 00:21:30.160 --> 00:21:37.079 Generally, that can also turn into a pricing exercise. It's going to 293 00:21:37.079 --> 00:21:41.480 be very high level pricing, more like a cost per square footage, because 294 00:21:41.519 --> 00:21:47.200 not everything's been identified, just the general focus. Then that's step two. 295 00:21:47.279 --> 00:21:52.759 Then once everything's together, then that's when you quote unquote sign the line, 296 00:21:52.799 --> 00:21:57.759 sign the lease definitely by the practice whatever it is you're doing. Then you 297 00:21:57.839 --> 00:22:02.880 go into full flood design process and we break it into three, four, 298 00:22:02.920 --> 00:22:07.400 and five, which three is architecturally driven, four is interior is driven, 299 00:22:07.480 --> 00:22:11.599 and then five is the permit and engineering part of it. And then our 300 00:22:11.599 --> 00:22:15.400 step number six is we actually stay with our clients all the way through construction 301 00:22:15.559 --> 00:22:21.880 to make sure that the design is built, the space is built the way 302 00:22:21.920 --> 00:22:26.839 it was designed. So that's awful process. Yeah, and we we have 303 00:22:26.119 --> 00:22:30.559 decided to break it into these six steps and there is a stopping point at 304 00:22:30.559 --> 00:22:36.279 the end of each step if that's important to our client and where they are 305 00:22:36.279 --> 00:22:41.000 in their journey. Okay, that's well thought out, Yeah, super thought 306 00:22:41.000 --> 00:22:47.119 out, super methodical and definitely gives you know, the audience kind of what 307 00:22:47.160 --> 00:22:51.559 the experience would be like. Would you say you do you stop at where 308 00:22:51.599 --> 00:22:56.200 the furniture comes in or do you guys also provide the furniture. Like the 309 00:22:56.319 --> 00:23:02.839 FFNY as well, we don't selling, so think architecture firm, interiors firm. 310 00:23:03.799 --> 00:23:08.200 We don't sell anything. We do what's called specifying, so be will 311 00:23:08.279 --> 00:23:12.359 help select it. And in the case of furniture, we have some patients 312 00:23:12.400 --> 00:23:15.880 that are patient. We have some clients that just really want us to give 313 00:23:15.920 --> 00:23:21.200 them a direction on the furniture and then they want to do their own searching 314 00:23:21.279 --> 00:23:25.279 and shopping. And in most doctors offices there's not a lot of furniture. 315 00:23:25.680 --> 00:23:29.680 There really isn't. There's more equipment than there is furniture. But we also 316 00:23:30.000 --> 00:23:36.200 can go all the way and specify every little piece of furniture with all of 317 00:23:36.200 --> 00:23:40.119 its specialties, every piece of art on the wall. It just depends on 318 00:23:40.160 --> 00:23:45.039 where that where that client is and how much they want to spend on a 319 00:23:45.039 --> 00:23:48.680 happened designer because that's where you really get into the designer piece. So our 320 00:23:48.720 --> 00:23:53.359 goal is to give the direction and then be available to do all the work. 321 00:23:53.960 --> 00:23:57.119 It's the shopping, I would call it on the back end as needed. 322 00:23:57.119 --> 00:24:07.359 To thank you for listening to Medical Millionaire, I wanted to take just 323 00:24:07.400 --> 00:24:12.119 a few short moments and tell you all about growth ninety nine University. Naturally, 324 00:24:12.160 --> 00:24:17.400 if you're listening to Medical Millionaire, the success of your MEDSPA is extremely 325 00:24:17.440 --> 00:24:19.960 important to you, and as it should be. And if you're listening to 326 00:24:21.000 --> 00:24:25.200 medical Millionaire, you are obviously looking for the best most effective ways to take 327 00:24:25.279 --> 00:24:30.279 your medspot to the next level in both profit and customer success. Enter Growth 328 00:24:30.359 --> 00:24:37.160 ninety nine University. Ranging from online education courses all the way to the full 329 00:24:37.200 --> 00:24:41.960 suite of marketing and web services, Growth ninety nine has your MEDSPA covered. 330 00:24:41.720 --> 00:24:45.240 No matter the challenges that you're facing, we are ready and able to help 331 00:24:45.319 --> 00:24:51.599 you achieve your next level in business, profit and freedom. To inquire about 332 00:24:51.640 --> 00:24:56.759 all of our support services and products, please visit Growth ninety nine dot com 333 00:24:56.799 --> 00:24:59.920 and while you're there, click the university link and check out the companion coll 334 00:25:00.279 --> 00:25:07.039 to this very podcast. Back to the show, and you guys have been 335 00:25:07.039 --> 00:25:10.200 doing this long cut right, like you've been around a long time doing this. 336 00:25:11.240 --> 00:25:15.039 What year did you guys? Remind me of what your was? So 337 00:25:15.079 --> 00:25:21.359 we started specializing in doctor's offices, holistic. We focus on holistic healthcare. 338 00:25:21.519 --> 00:25:26.240 Okay. We started out in chiropractic, expanded over into you know, physical 339 00:25:26.279 --> 00:25:34.440 therapy, functional medicine, functional neurology, medspas choices. I'm going to say 340 00:25:34.519 --> 00:25:38.480 doctors that want that their patients have a choice on whether they're going to be 341 00:25:38.480 --> 00:25:42.359 there or not. They got it functional. That's that tends to be our 342 00:25:44.079 --> 00:25:49.599 niche and we started that in twenty ten. Our background as we my husband 343 00:25:49.640 --> 00:25:53.079 and I are in this together and we have a staff of ten people. 344 00:25:53.119 --> 00:26:00.960 They're all virtual. And before we started this, we were doing design and 345 00:26:00.039 --> 00:26:06.359 construction work in the Atlanta areas and our largest client was Life University, which 346 00:26:06.440 --> 00:26:08.519 is a chiropractic college here in town, and that was two thousand and three 347 00:26:10.279 --> 00:26:15.680 on. So, yeah, started out by teaching classes to the university to 348 00:26:15.839 --> 00:26:18.519 students to go on why this is important? And here I am talking about, 349 00:26:19.079 --> 00:26:26.039 you know, twenty thirteen years later. Yeah, so yeah, Well, 350 00:26:26.079 --> 00:26:27.240 I mean, you know your stuff, and you have a great process 351 00:26:27.279 --> 00:26:30.279 and it sounds like a wonderful team. I've spent a lot of time on 352 00:26:30.319 --> 00:26:36.039 your website and you guys have so many like cool resources and links and all 353 00:26:36.079 --> 00:26:38.680 sorts of great stuff there. So I love seeing that stuff. Now, 354 00:26:38.680 --> 00:26:41.240 a question for you, I'm sure there has been a time in your career 355 00:26:41.279 --> 00:26:45.079 after all of the projects that you've been involved in, right, So you've 356 00:26:45.079 --> 00:26:48.960 probably got into a space you're like, Wow, this is beautiful, but 357 00:26:48.039 --> 00:26:52.359 it's not functional. Have you ran into that? And can you talk about 358 00:26:52.359 --> 00:26:56.839 that? Because you talk a lot about about function and how that's more important 359 00:26:56.839 --> 00:27:00.480 than ben esthetics. Right, esthetics is also important. You get it, 360 00:27:00.759 --> 00:27:03.960 but you can have those I say this as well when it comes to like 361 00:27:03.480 --> 00:27:07.079 when we're talking about websites and marketing. Look, you can have a beautiful 362 00:27:07.079 --> 00:27:11.160 piece of art, but it's not functional and meant to like grab someone's information. 363 00:27:11.240 --> 00:27:15.720 It's it's really not some the best use of it. Yeah, have 364 00:27:15.839 --> 00:27:18.440 you found yourself in that experience and had to kind of redo something and help 365 00:27:18.519 --> 00:27:22.759 someone out? I'm sure you have. Well, what's interesting is we will 366 00:27:22.799 --> 00:27:32.839 have Okay, this is a very common scenario. Someone starts out and they 367 00:27:32.920 --> 00:27:38.960 find the cheapest way to design and get into that space. So that may 368 00:27:40.000 --> 00:27:45.960 be that they buy or rent a space that's already built. Okay, and 369 00:27:45.000 --> 00:27:49.880 maybe it's built and it has they know they need three treatment rooms and it's 370 00:27:49.920 --> 00:27:55.319 got three rooms, but maybe those three rooms are smaller than they really need 371 00:27:55.359 --> 00:27:57.200 them to be, do you know what I mean? Or maybe they're one 372 00:27:57.200 --> 00:28:00.480 of them is bigger than they need to be in the other two smaller, 373 00:28:00.519 --> 00:28:04.359 but they make do. They just make do, and so to me, 374 00:28:04.519 --> 00:28:08.160 one of those those are some of the hardest things to deal with because they'll 375 00:28:08.160 --> 00:28:11.240 come to me or they'll come to us and say, you know, we 376 00:28:11.359 --> 00:28:15.559 really want to increase our patients. We want to you know, we want 377 00:28:15.599 --> 00:28:19.880 to do something, and they're thinking just aesthetically, but then when we start 378 00:28:19.960 --> 00:28:25.079 digging into it, they really need some functional changes to make them flow. 379 00:28:25.279 --> 00:28:29.559 So I don't know if that exactly answered your question. Have I seen beautiful 380 00:28:29.599 --> 00:28:34.240 spaces that don't flow? I've the places that I think of. I've read 381 00:28:34.279 --> 00:28:38.160 it you were talking about. You didn't say bed and breakfast? Did you 382 00:28:38.160 --> 00:28:41.880 say? You didn't say bed and breakfasts? But you said, have you 383 00:28:41.920 --> 00:28:48.519 ever been a home Airbnb? So you rent an airbnb or someplace and you've 384 00:28:48.519 --> 00:28:51.359 been and you look on the pictures and they're wonderful, and then you go 385 00:28:51.400 --> 00:28:55.839 in and go, this just is a mess. My kitchen is connected to 386 00:28:56.000 --> 00:28:59.799 my you know, my master bedroom instead of you know, it's just interesting, 387 00:29:00.119 --> 00:29:02.920 like you know, I have to go through something to get somewhere. 388 00:29:03.400 --> 00:29:08.519 So that's probably more than the than I've that's the ones that come to mind. 389 00:29:08.640 --> 00:29:11.240 So, yeah, it doesn't function well, it doesn't really matter how 390 00:29:11.240 --> 00:29:18.200 pretty it is. I know when we did work at Life University, a 391 00:29:18.240 --> 00:29:23.039 lot of the stuff that they had there for years was just basically band aiated 392 00:29:23.119 --> 00:29:27.240 together, you know, to do it quick, to do it fast, 393 00:29:27.359 --> 00:29:30.799 to do it. They were doing things when the break was happening, so 394 00:29:30.839 --> 00:29:34.400 they only had a week and a lot of those things we had to kind 395 00:29:34.400 --> 00:29:41.160 of go back and redo and re rework those things work. Yeah, so 396 00:29:41.200 --> 00:29:45.119 sometimes people make decisions. I mean, I understand why they made the decision. 397 00:29:45.279 --> 00:29:47.720 You know, I need to get in this space as fast as possible. 398 00:29:48.400 --> 00:29:55.039 We have you know, we have situations where we have clients that the 399 00:29:55.160 --> 00:30:00.480 architect is going to be paid for by the landlord. And I can speak 400 00:30:00.519 --> 00:30:03.960 this very clearly because I was at one point in my career that architect where 401 00:30:04.000 --> 00:30:11.799 I was the landlord's architect and I literally had about an hour to meet with 402 00:30:11.839 --> 00:30:15.079 a patient or meet with a client and design a floor plan for them an 403 00:30:15.079 --> 00:30:22.960 hour and I could do Yeah, I could do it. But they only 404 00:30:22.960 --> 00:30:25.799 got one you know, they only got one shot. And then they can 405 00:30:25.880 --> 00:30:27.799 make a couple of little changes and if they wanted more changes than that. 406 00:30:27.880 --> 00:30:30.440 Then it was kind of like, well, we can't do more unless you 407 00:30:30.480 --> 00:30:33.000 start paying us. And then they didn't want to pay because they thought it 408 00:30:33.039 --> 00:30:37.839 was all free, and they just kind of stuck with, you know, 409 00:30:37.920 --> 00:30:41.000 stuck with the plan that we first did, and it wasn't like it was 410 00:30:41.039 --> 00:30:45.200 horrible, but oh my gosh, it could have been so much better. 411 00:30:45.359 --> 00:30:48.400 So that's what we specialize in. We we just really want to blow the 412 00:30:48.480 --> 00:30:53.559 envelope open and see how many different ways something can be laid out. Yeah. 413 00:30:53.680 --> 00:30:56.400 Yeah, we've come up with like our typical let's just say, under 414 00:30:56.400 --> 00:31:02.319 two thousand square feet, we can lay it out eight different ways, totally 415 00:31:02.559 --> 00:31:06.799 okay, you know, and every time it's laid out differently, there's a 416 00:31:06.839 --> 00:31:11.240 different flow and a different function that needs to be considered. So now, 417 00:31:11.279 --> 00:31:14.359 okay, so let's just say, let's take two thousand square feet and let's 418 00:31:14.359 --> 00:31:17.519 say, okay, do you have like templates that you could help people with 419 00:31:17.640 --> 00:31:19.880 of hey, here's two thousand square feet, here's a template of this temple 420 00:31:19.960 --> 00:31:22.400 to this like a like a floor plan like match to kind of give them 421 00:31:22.400 --> 00:31:26.559 an idea and then making kind of hey, I want to pick this one 422 00:31:26.599 --> 00:31:29.359 I kind of tweak that, like, is that is that a process that 423 00:31:29.400 --> 00:31:32.079 you guys go through, because I would enjoy something like that, you would. 424 00:31:32.119 --> 00:31:37.000 Okay, Well, what what we do when you hire us is we 425 00:31:37.359 --> 00:31:42.119 create your templates for you and then so we'll create the the boxes, the 426 00:31:42.160 --> 00:31:47.559 puzzle pieces for you from inside out, and then we actually will move them 427 00:31:47.599 --> 00:31:51.559 around. But in our meetings, we actually have two hour meetings, they're 428 00:31:51.599 --> 00:31:55.519 working meetings, and so as opposed to just we draw it and send it 429 00:31:55.519 --> 00:32:00.559 over to you, you give us some emails back, we actually together play 430 00:32:00.799 --> 00:32:06.880 on the screen, we move things around as far as as far as templates. 431 00:32:06.920 --> 00:32:10.079 Though, one of our free resources is we have floor plans that we 432 00:32:10.200 --> 00:32:14.599 offer. We have fifteen floor plans we offer right now, and we have 433 00:32:15.160 --> 00:32:20.319 one hundred plus floor plans that people can buy, which part of the the 434 00:32:22.240 --> 00:32:27.200 that landing page we created for you, people can actually go on there and 435 00:32:27.240 --> 00:32:30.240 buy the floor plans for a discount and just good ideas, you know, 436 00:32:30.319 --> 00:32:35.000 just to get ideas. We're getting ready to roll out three hundred floor plans 437 00:32:35.559 --> 00:32:39.839 that are going to be in a library type situation where and then we'll continually 438 00:32:40.160 --> 00:32:45.359 update them so who have advised into them we'll be able to get them for 439 00:32:45.519 --> 00:32:50.680 the lifetime, so we update them every quarter. So just because it's like 440 00:32:50.759 --> 00:32:53.400 people like to see what other people have done and how it's worked out and 441 00:32:54.519 --> 00:32:58.799 idea. No, I can relate to that absolutely. I mean, you 442 00:32:58.880 --> 00:33:00.839 know, people will come come to the company that I work with, Growth 443 00:33:00.880 --> 00:33:05.680 twenty nine. I'll talk about a ton on the podcast, but same type 444 00:33:05.680 --> 00:33:07.640 of concept. You know, they want to say, hey, you're the 445 00:33:07.680 --> 00:33:10.359 expert, show us you know some layouts that you've done, maybe a catalog 446 00:33:10.559 --> 00:33:14.599 or something like that. So like we've we've taken initiative to kind of build 447 00:33:14.599 --> 00:33:15.960 stuff like that out so they can kind of get an idea what they're getting 448 00:33:15.960 --> 00:33:21.319 into tech. Yeah, so two thousand square feet, let's see how many 449 00:33:21.359 --> 00:33:24.160 treatment rooms could you let's just call it medical aesthetics for example met SPA. 450 00:33:25.119 --> 00:33:29.640 How many treatment rooms can you fit in two thousand square feet? Ideally? 451 00:33:29.640 --> 00:33:31.799 I know you probably got like a great tons of different answers for that, 452 00:33:32.240 --> 00:33:36.680 But what is ideal, Like, what is ideal for two thousand square feet 453 00:33:37.160 --> 00:33:40.079 to function well? Front desk? You know what do you think? So 454 00:33:40.839 --> 00:33:44.000 I wish I could just pull that up off the top of my head, 455 00:33:44.000 --> 00:33:45.880 but I don't could design anymore, so I don't do that. I don't 456 00:33:45.960 --> 00:33:51.839 do that very well. Let's just see, let's let's say each yeah, 457 00:33:51.839 --> 00:33:58.000 two thousand square feet. So let's say each treatment room nine by eleven is 458 00:33:58.079 --> 00:34:02.759 kind of our ideal size of most almost all treatment rooms, depending on what 459 00:34:02.799 --> 00:34:05.920 you have in the you know, the table in there, et cetera, 460 00:34:06.079 --> 00:34:08.719 what you're doing, but nine by eleven, so let's call it one hundred 461 00:34:08.760 --> 00:34:14.840 square feet. And then you've got so let's say probably five treatment rooms. 462 00:34:15.599 --> 00:34:17.239 You know, do you have any other kinds of in a med spot. 463 00:34:17.320 --> 00:34:23.599 You might have smaller rooms that are doing a more of a medical procedure, 464 00:34:23.800 --> 00:34:29.199 don't need a big table, et cetera in there. Maybe blood work in 465 00:34:29.280 --> 00:34:35.679 some rooms blood draps. So yeah, yeah, so maybe like five rooms 466 00:34:35.760 --> 00:34:40.000 plus a lobby and you know, seating and maybe you know, a lot 467 00:34:40.039 --> 00:34:45.880 of medspots will have like a soft room or weight weight tight chill chill room. 468 00:34:45.960 --> 00:34:50.239 I've heard them called or resting rooms and things of that. So I've 469 00:34:50.280 --> 00:34:54.199 been in like waiting areas where there's a there's a massage chair, which is 470 00:34:54.280 --> 00:34:58.360 which is amazing. So yeah, okay, so that definitely gives me an 471 00:34:58.360 --> 00:35:01.800 idea. I mean, really quite a lot of treatment ins that produce income, 472 00:35:01.880 --> 00:35:07.280 So yeah, and the goal is is to think about all the spaces 473 00:35:07.320 --> 00:35:13.079 as creating income. And one of the things that's hard, though, is 474 00:35:13.119 --> 00:35:22.480 to realize that a pleasant, wonderful, comfortable waiting room is creating income because 475 00:35:22.519 --> 00:35:30.599 it's creating the ambiance and the atmosphere and the expectations and all of those things 476 00:35:30.599 --> 00:35:36.719 that before the patient goes into the rest of the space too, so which 477 00:35:36.760 --> 00:35:38.639 you don't want to spend a lot of We try to do everything we can 478 00:35:38.880 --> 00:35:46.079 to reduce bulk storage spaces and use the vertical space for storage and for things 479 00:35:46.119 --> 00:35:51.679 of that sort. So that's kind of how we think about maximize square footage 480 00:35:51.760 --> 00:35:53.880 value for income, right, So yeah, and I completely agree with that. 481 00:35:54.280 --> 00:36:00.360 Yeah. So yeah, that brings up like a an experience I had. 482 00:36:00.559 --> 00:36:05.159 I've been inside of a practice, very nice and they had this display 483 00:36:05.360 --> 00:36:12.079 area of all their product skin, you know, treatment oils, all sorts 484 00:36:12.079 --> 00:36:17.639 of different product, whether it was Zeo or it was Revision Healthcare, you 485 00:36:17.639 --> 00:36:22.119 know, so like and a few others. But I almost felt like, 486 00:36:22.119 --> 00:36:24.159 I'm like, man, I kind of want to buy something here. It 487 00:36:24.159 --> 00:36:29.559 looks so pretty like it's just displayed nice. Yeah, so completely different mindset 488 00:36:29.559 --> 00:36:31.800 if that was just not thought about and just put over in the side of 489 00:36:31.800 --> 00:36:36.960 the corner, like that's a that's an income producing area that they really need 490 00:36:37.000 --> 00:36:38.119 to be, you know, cutting above, Yeah, it is, it 491 00:36:38.239 --> 00:36:45.000 is. And once again, looking at retail design, Okay, I'm going 492 00:36:45.079 --> 00:36:50.440 to pitch in a place where you're in Walmart versus you're in a higher end 493 00:36:50.840 --> 00:36:57.119 aesthetic store. Okay, and you're in Walmart and you're in there Barbacy cosmetic 494 00:36:57.199 --> 00:37:00.719 area and everything's really crowded, hard to get to, hard to see, 495 00:37:01.000 --> 00:37:05.599 Versus over here, everything's you know, there may be one or two of 496 00:37:05.639 --> 00:37:08.199 each item showing. It's very display ing it. There's lots of space. 497 00:37:08.800 --> 00:37:15.400 You feel comfortable. It's a different it's a different emotion. It's a different 498 00:37:16.119 --> 00:37:19.960 emotion. Yeah, and it's but what do you want to have? Do 499 00:37:20.000 --> 00:37:22.239 you know? Where do you want to be? And once again, I 500 00:37:22.360 --> 00:37:25.440 never want to criticize Walmart because they make a lot of money. You know, 501 00:37:27.559 --> 00:37:30.199 they make a lot of money. They know what they're doing, they 502 00:37:30.239 --> 00:37:35.960 know what they're doing, and you know, there are usually not in the 503 00:37:36.000 --> 00:37:45.719 medspot area, but in some healthcare it's important to feel like you're not like 504 00:37:45.840 --> 00:37:47.880 you're like you're a low price leader. I'm going to call I'm going to 505 00:37:47.960 --> 00:37:52.320 say that. Do you know what I'm saying? Yes, experience not that. 506 00:37:52.400 --> 00:37:54.920 Yeah, yeah, yeah exactly. I wouldn't suggest going to like the 507 00:37:55.280 --> 00:38:00.239 cheapest area, the cheapest practice around. Right, you want to you know, 508 00:38:00.280 --> 00:38:02.199 make sure, I mean you have needles, touch in the face, 509 00:38:02.239 --> 00:38:07.039 you got you might want to you know, do some do some diligence there. 510 00:38:07.360 --> 00:38:09.039 Yeah, I'm trying to think of something that I could relate to, 511 00:38:10.800 --> 00:38:15.440 but without criticizing anything. I don't want to, so just stop right now. 512 00:38:15.639 --> 00:38:22.519 Yeah, I mean I experience. Okay, you're talking about you were 513 00:38:22.519 --> 00:38:24.760 talking a bit about function, right, and so like this is we were 514 00:38:24.760 --> 00:38:29.679 talking about airbab a minute ago, and this kind of brings up an interesting 515 00:38:29.679 --> 00:38:34.079 story. The first place you go is like v rbo or airbnb, right, 516 00:38:34.199 --> 00:38:36.400 and and we're we're going to Costa Rica, and I'm like, hey, 517 00:38:36.400 --> 00:38:37.440 cool, I want to get a house and I want to have a 518 00:38:37.480 --> 00:38:39.480 pool, and I want to be by the beach and I want to be 519 00:38:39.519 --> 00:38:43.679 by the restaurants. Cool. We found the spot, have great pictures, 520 00:38:43.760 --> 00:38:46.000 have great reviews. Like I'm like Okay, go to the spot. Think 521 00:38:46.039 --> 00:38:50.159 my kids down there, my wife down there, couldn't find the house, 522 00:38:51.159 --> 00:38:55.239 ended up on some dirt road, uh, intensive back galleyways. Finally found 523 00:38:55.280 --> 00:38:58.760 the house and like, okay, we got inside. It was it was 524 00:38:59.199 --> 00:39:02.119 The pictures were nice inside, but it didn't have anything in terms of like 525 00:39:02.280 --> 00:39:07.320 cooking barbecue, like utensils, very just you could just tell like they didn't 526 00:39:07.400 --> 00:39:13.880 think through function. Their whole purpose was take pictures of the pool, show 527 00:39:13.960 --> 00:39:16.840 that's close to the ocean, show that we have good reviews. And they 528 00:39:16.880 --> 00:39:21.519 got me and and I was so disappointed because we wanted to cook food and 529 00:39:21.639 --> 00:39:24.440 it showed that they had cooking supplies and stuff like that. You know, 530 00:39:24.519 --> 00:39:29.320 there's there were some other issues as well, but it was so I would 531 00:39:29.480 --> 00:39:37.119 rather have had a fully functional unit versus having a pool that we barely use. 532 00:39:37.599 --> 00:39:39.719 Right, So, just to kind of lean in on your importance, 533 00:39:39.760 --> 00:39:45.280 serah, function, which is so so important to practice owners and patients, 534 00:39:45.639 --> 00:39:49.519 Yeah, very much so. Right, that's an interesting story. Put some 535 00:39:49.800 --> 00:39:52.320 put some thought process into people, and they're like, because yeah, you 536 00:39:52.400 --> 00:39:55.320 look at the reviews, you look at everything, and yeah, exactly, 537 00:39:55.360 --> 00:39:58.639 and then that's that's kind of like where your mind goes, Okay, other 538 00:39:58.679 --> 00:40:00.280 people been there must be good. Pictures are great, cool checkbox, checkbook, 539 00:40:00.360 --> 00:40:04.880 checkbox, right, so and I won't be going back there. But 540 00:40:05.000 --> 00:40:07.800 if it was functional, and if it was what it said it was right 541 00:40:07.920 --> 00:40:10.159 this, I would I would say it was kind of false advertising. And 542 00:40:10.159 --> 00:40:14.239 I don't want to be too critical, but it kind of was right. 543 00:40:14.360 --> 00:40:15.480 I might go shoot, like, what are we into? We've already paid 544 00:40:15.480 --> 00:40:20.679 the money, so you know that's that's that's not the experience you want to 545 00:40:20.719 --> 00:40:23.199 give your patients, and that's not the experience you want to give your employees 546 00:40:23.239 --> 00:40:25.760 and culture. Right, if you're going to interview someone maybe they're going to 547 00:40:25.800 --> 00:40:30.719 move across town or or move, like, make sure to set the expectation 548 00:40:30.840 --> 00:40:32.679 up front so they really know what they're getting into. A lot of people 549 00:40:32.679 --> 00:40:38.159 are using these virtual consults nowadays, which is very important screen sharing capabilities like 550 00:40:38.239 --> 00:40:44.800 you and I are doing now. But yeah, so okay, you've designed 551 00:40:44.840 --> 00:40:47.840 the space. They're in there, they're happy, they're producing income, patients 552 00:40:47.880 --> 00:40:52.480 are flowing, the team's thriving. Now they go from let's say they're doing 553 00:40:52.519 --> 00:40:57.960 a million in revenue to three million in revenue, five million revenue let's just 554 00:40:58.000 --> 00:41:04.039 talk about scalability. They probably need to refreshen their space at some point, 555 00:41:04.280 --> 00:41:07.800 right, So can you guys, how do you how do you look at 556 00:41:07.840 --> 00:41:14.239 that? So there's two different fresh in your spaces that happen. One is 557 00:41:14.519 --> 00:41:17.920 that they've outgrown their space. So that's a you know, that's an issue. 558 00:41:19.239 --> 00:41:22.159 Have they outgrown it? Do they need to get another office so that 559 00:41:22.239 --> 00:41:25.480 they can expand do they need to move their office? So? You know, 560 00:41:25.559 --> 00:41:31.760 how how there's you want to design with the future in mind, but 561 00:41:31.920 --> 00:41:37.000 then you don't want to We're talking about two thousand square feet and five treatment 562 00:41:37.079 --> 00:41:38.920 rooms. You're going to get a point where you're going to max out those 563 00:41:38.960 --> 00:41:45.440 five treatment rooms and what do you do next? So that's a process of 564 00:41:45.559 --> 00:41:50.599 talking through. You know, we see a lot of that open another office, 565 00:41:51.079 --> 00:41:53.119 you know, especially if they can get one running well, they can 566 00:41:53.199 --> 00:42:00.599 open another one. As far as esthetics, though, everyone needs to understand 567 00:42:00.800 --> 00:42:07.559 that things date. They're just going to date, okay, and the average 568 00:42:07.840 --> 00:42:15.679 is seven to ten years that things will date. The more trendy something is, 569 00:42:15.960 --> 00:42:19.079 the faster it's going to date. The more classic it is, the 570 00:42:19.280 --> 00:42:22.840 longer it takes to date. So colors are the fastest things to date. 571 00:42:23.519 --> 00:42:29.280 They just are because they're the easiest things to date. So just like clothing, 572 00:42:29.679 --> 00:42:31.920 you know, I'm sure that there's some things in your closet that are 573 00:42:32.000 --> 00:42:36.199 probably ten and fifteen years old that you can still wear. So there are 574 00:42:36.280 --> 00:42:39.199 some classics, you know, some stuff that you can you can just wear 575 00:42:39.280 --> 00:42:45.800 forever until they wear out. But a lot of things, especially in women's 576 00:42:45.800 --> 00:42:50.559 closets, not so much. They tend to be more trendy, you know. 577 00:42:50.760 --> 00:42:57.559 And so what we just telp people is to understand when they invest in 578 00:42:57.840 --> 00:43:04.760 things that, especially things that can be expensive, you know, we want 579 00:43:04.800 --> 00:43:07.639 to try to get ten twelve years out of them before they look like, 580 00:43:07.719 --> 00:43:09.239 oh my gosh, this is horrible. And we've been able to you know, 581 00:43:09.320 --> 00:43:13.599 we have some we have some projects on our website that still don't look 582 00:43:13.679 --> 00:43:19.159 dated and they're going on fifteen years old. So you know, if you 583 00:43:19.199 --> 00:43:22.360 can do that, you can do it. And I'm going to tell you 584 00:43:22.440 --> 00:43:27.079 there's no designer that has a crystal ball that's going to know if it's going 585 00:43:27.159 --> 00:43:30.559 to date or not. But we know instinctively this is a trendy thing, 586 00:43:31.519 --> 00:43:34.559 and we're going to see it. We're going to say, oh, that 587 00:43:34.760 --> 00:43:38.440 was so twenty twenty three. Yeah, that was so twenty twenty two. 588 00:43:38.559 --> 00:43:45.400 You know, I remember when there was everybody remembers when barnwood was the thing, 589 00:43:45.920 --> 00:43:52.199 Barnwood, Barbo, and you know, we would start having clients that 590 00:43:52.199 --> 00:43:57.400 would come to us wanting barnwood when we knew barnwood was on the way out. 591 00:43:58.440 --> 00:44:00.679 But we're seeing it ahead. We're kind of like the fashion designers, 592 00:44:00.760 --> 00:44:05.800 you know, we're seeing it ahead. So that's why sometimes hiring a designer 593 00:44:05.880 --> 00:44:10.079 can help you if as long as you're not really stuck on this is what 594 00:44:10.239 --> 00:44:15.159 I have to have or it's a way to have a touch of barn wood 595 00:44:15.880 --> 00:44:22.960 but have it be more future approaching. So styles and things of that sort 596 00:44:22.000 --> 00:44:27.519 are just they're tricky. They're tricky. Yeah, that's a great point. 597 00:44:27.639 --> 00:44:29.800 Last thing you want to do is you you know, spend a ton of 598 00:44:29.880 --> 00:44:34.920 money and deck out the space on something that's you know, trending out versus 599 00:44:35.000 --> 00:44:37.800 something that's trending in. So you can catch a seven to ten year window 600 00:44:38.039 --> 00:44:42.440 at the best way possible. I know it's not perfect, but yeah, 601 00:44:42.480 --> 00:44:45.079 that probably brings up some challenges right when you're when you're a girl in your 602 00:44:45.119 --> 00:44:50.519 practice and you're at X amount of tradement rooms x amount of space, and 603 00:44:51.119 --> 00:44:52.719 you know, let's say you got to sign a ten year lease, right 604 00:44:53.320 --> 00:44:57.800 and all of a sudden you've maximized it, and maybe you don't want to 605 00:44:57.800 --> 00:45:02.559 open up another location. Is there any like what do you suggest in that 606 00:45:02.800 --> 00:45:06.960 regard? Like, I mean, maybe they're just forced to open up another 607 00:45:07.000 --> 00:45:12.360 location or forced to say or maybe there's a facility that is next to them 608 00:45:12.519 --> 00:45:15.440 that they can knock the wall down. Maybe, like what do you suggest 609 00:45:15.519 --> 00:45:20.519 there? Well, and there's so many Maybe there's so many things if there's 610 00:45:20.599 --> 00:45:24.840 a space next door, if you really have maxed out your space, have 611 00:45:25.119 --> 00:45:30.599 you maxed out the number of hours you can use your space? Is another 612 00:45:30.719 --> 00:45:37.679 thing? So what possible is to expand your working hours so that you have 613 00:45:38.239 --> 00:45:42.400 I don't want to call them shifts, but think of them like shifts of 614 00:45:42.559 --> 00:45:46.119 sorts where you've got a doctor base that's kind of working the more afternoon and 615 00:45:46.199 --> 00:45:52.599 another doctor basis working the more morning, and it's expanded both directions. So 616 00:45:52.719 --> 00:45:54.800 that's one of the things that we see doctors. I mean, I laugh, 617 00:45:54.840 --> 00:45:59.920 because we work with a lot of chiropractors. They work the most interesting 618 00:46:00.079 --> 00:46:02.000 most of them worth the most interesting hours. If you know my work, 619 00:46:02.440 --> 00:46:06.239 you know, they're off on Tuesdays, they're off on Thursday mornings, they're 620 00:46:06.239 --> 00:46:08.840 off. They don't work a lot, and so when they need more space 621 00:46:08.960 --> 00:46:15.199 and they're expanding a adding a associate, it's just will open those hours and 622 00:46:15.320 --> 00:46:20.400 let the associate work those hours and then you can have your space. So 623 00:46:21.440 --> 00:46:23.480 I laugh, So the chiropractors can laugh with me, But I don't know 624 00:46:23.599 --> 00:46:29.119 that that's necessarily a med spas. You know, they tend to have more 625 00:46:29.920 --> 00:46:37.039 consistent schedules. And then obviously you who your patients are, do you know, 626 00:46:37.280 --> 00:46:42.119 So the more you have to me, the more you have a type 627 00:46:42.159 --> 00:46:46.920 of product that is a choice, the easier you need to make it for 628 00:46:47.039 --> 00:46:51.719 your patients to be there without having to make a choice between a couple of 629 00:46:51.800 --> 00:46:54.480 things, you know, So like if they're working, do they have to 630 00:46:54.480 --> 00:46:59.360 take off work to come to see you? Or can they see you right 631 00:46:59.440 --> 00:47:02.760 after work? Can they see you? Yeah, it's super important, sy 632 00:47:04.000 --> 00:47:07.239 So those are just but that's that's very operationally driven, do you know what 633 00:47:07.239 --> 00:47:10.679 I'm saying? That's not yep, But that is one of the things that 634 00:47:10.840 --> 00:47:15.000 we talked to you know, we talked to doctors about that they've outgrown their 635 00:47:15.000 --> 00:47:19.679 space and they're only really occupying it twenty four hours a week. Like what 636 00:47:19.800 --> 00:47:23.079 do you just spandage your aise? You know? Right? Right right? 637 00:47:23.800 --> 00:47:25.559 Yeah? No, that brings up a good point. You know. It's 638 00:47:25.559 --> 00:47:30.079 funny you say that about the chiropractice because I go to the chiropractor quite regularly 639 00:47:30.599 --> 00:47:32.159 and they do have quirky hours. I thought it was just my chiropractor. 640 00:47:32.199 --> 00:47:36.880 I'm like, it's weird hours like dose days at seven thirty am, Wednesdays 641 00:47:36.920 --> 00:47:38.480 open at two thirty pm. I'm like, well, okay, yeah, 642 00:47:38.760 --> 00:47:42.039 that's just how he wants to run. But you're saying we've seen that trend. 643 00:47:42.320 --> 00:47:45.199 Oh yeah. And the thing we laugh about is well in school, 644 00:47:46.960 --> 00:47:52.000 especially well in life that I need so well. They were pretty much closed 645 00:47:52.079 --> 00:47:57.440 from eleven to one every day, just totally closed. When they get out 646 00:47:57.480 --> 00:48:00.320 of school, they think they can just close from eleven to one every day. 647 00:48:00.320 --> 00:48:04.280 I'm going, that is the prime time for you to have a lunch 648 00:48:04.400 --> 00:48:07.239 crowd, you know, But they do. They close. We don't see 649 00:48:07.280 --> 00:48:10.280 patients during that window, and we're enough. Philosophy came from I don't know, 650 00:48:12.159 --> 00:48:15.760 I don't know I laugh about it. So I'm speaking very openly right 651 00:48:15.800 --> 00:48:17.760 now. They'll hear me laugh about it. And when I teach the classes 652 00:48:17.840 --> 00:48:21.199 to the students, I'm going, I don't know what that is, you 653 00:48:21.280 --> 00:48:23.679 know, and no one could ever really answer me. The only thing that 654 00:48:23.760 --> 00:48:29.039 I ever get is, well, we designed a lifestyle practice, so we 655 00:48:29.159 --> 00:48:34.280 have a problem built around what we want out of our life, et cetera. 656 00:48:34.440 --> 00:48:37.639 And I'm like, Okay, I you know, I get that. 657 00:48:37.039 --> 00:48:40.039 Are you making enough money? Then if you're making enough money, you got 658 00:48:40.119 --> 00:48:44.639 it and you're good, then you're good. Yeah, you're golden. Yeah 659 00:48:45.599 --> 00:48:47.559 all right, Carolyn, Well you've been You've been wonderful to have on the 660 00:48:47.599 --> 00:48:52.599 show and offer so much insight, So thank you so much for jumping on 661 00:48:52.800 --> 00:48:58.199 and you know, really educating us on our spaces, design architecture, how 662 00:48:58.239 --> 00:49:02.559 to maximize value. Where can people find you if they would like to have 663 00:49:02.639 --> 00:49:07.280 a conversation learn more about what you're doing. So our webs our company's name 664 00:49:07.360 --> 00:49:15.280 is Crossfields. Our website is Crossfieldsdesign dot com and we do have a free 665 00:49:15.800 --> 00:49:22.719 resource landing page for your listeners Crossfieldsdesign dot com forward slash Millionaire and they can 666 00:49:22.800 --> 00:49:28.280 get some free resources there but we do a complimentary consultation for someone that's got 667 00:49:28.320 --> 00:49:32.000 a specific project that they want to talk through and see you know, where 668 00:49:32.039 --> 00:49:35.880 they go from there, and we do what we can to give them advice 669 00:49:36.679 --> 00:49:40.280 free. And you already said it. We have lots and lots of resources. 670 00:49:40.400 --> 00:49:45.559 So once again, this started out as just teaching. It started out 671 00:49:45.559 --> 00:49:49.480 as a blog and a Facebook page and just educating, and then it became 672 00:49:49.519 --> 00:49:54.880 a business. So we've continued to believe that that's how we want to support 673 00:49:54.920 --> 00:50:00.039 the community leading with education. I love it. Okay, Well, so 674 00:50:00.079 --> 00:50:01.960 there you have it. Guys. You got Carolyn here, Carolyn Bolt. 675 00:50:02.039 --> 00:50:06.639 She's with Crossfield Design. You can go to crossfield design dot com. She's 676 00:50:06.719 --> 00:50:08.360 got all of her social links on there. She's got lots of resources on 677 00:50:08.480 --> 00:50:13.360 there and been in the industry for a long time. And so I'll leave 678 00:50:13.360 --> 00:50:16.119 it at that. Guys, if you found this episode valuable, if you 679 00:50:16.199 --> 00:50:20.360 find this podcast valuable, all I want to do is ask you to just 680 00:50:20.440 --> 00:50:23.239 share it. Just please share the content. If you know somebody in the 681 00:50:23.320 --> 00:50:29.400 industry that may be needing per help or maybe needing any help when it comes 682 00:50:29.440 --> 00:50:31.679 to all the content that we create in this podcast, please share it. 683 00:50:31.760 --> 00:50:36.119 That's the only way that we can help expand our reach when it comes to 684 00:50:36.159 --> 00:50:37.360 giving due in the space. So I'll leave it at that. Guys, 685 00:50:37.400 --> 00:50:39.559 thank you so much for tuning in. Thank you so much, Carolyn. 686 00:50:39.920 --> 00:50:44.400 Until next time, happy injecting. Thank you