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Today I want to talk to you
about a study carried out in forty-

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seven countries to see how many people
in each of these countries regularly listen to

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podcasts, specifically more than an hour
a week. Let' s see what

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queen is at the top of every
ranking. Te. We welcome you to

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the other side of the microphone.
On the other side of the microphone,

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a project by Jorge Marín Nieto in
which you will find your daily ration of

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metapodcasting, casting with news, events, tools or episodes of opinion in just

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ten minutes, ten minutes, ten
minutes. Greetings to all and all the

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listeners and to the other side of
the microphone that accompany me every day.

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They are reported in just ten fifteen
minutes of the news, curiosities tools,

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series, films and, ultimately,
everything that has to do with the podcasting

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that surrounds me. I am Jorge
Marin from this side of the microphone and

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today I want to talk to you
about a survey conducted by you GoF Com

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YUGO, with an international group of
technology, analysis and online research data that

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offers us a survey conducted. If
I' m not mistaken at the end

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of two thousand twenty- three.
Not in the first quarter of two thousand

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twenty- four, in forty-
seven different markets, forty- seven different

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countries where they have asked the following, you hear more than an hour a

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week of podcasting in forty percent of
the answers. The answer is yes.

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That is, out of every thousand
people who have asked 400 recognize that they

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listen more than an hour a week
of podcasting to adult eyes have divided it

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depending on the continent of each country. Well, in this case I already

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advance you that Spain stays in a
second third place, because there is a

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tie with forty- one percent listeners
who recognize hearing more than an hour a

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week. We are there in a
second third place tied with Suicia, Switzerland,

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Sweden, Sweden, Forgiveness, Spain
and Sweden with forty percent and we

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have won Romania. Romania in Europe
is the country where most podcasts listen,

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at least one hour a week,
with forty- seven percent. They recognize

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from a yoke that these polls have
a sample of a thousand people, but

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I do not know if they are
a thousand people among the forty- seven

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countries or a thousand people for each
of the forty- seven countries, that

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is, forty- seven thousand people, something that would seem more logical to

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me. But, on the other
hand, forty- seven thousand questions,

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that is, if only or this
question hears podcast more than an hour a

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week. Well, the answer is
easy, but if in the survey it

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is much longer forty- seven countries
to a thousand respondents, wou but well,

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listen let' s trust what we
are told that you already know that

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I always like this type of surveys
very much and help us, well,

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a little to know how is the
expansion of podcasting during the last year,

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during the first semester of this year, trimester pardon this year, because they

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say that, besides forty percent listen
for more than an hour a week and

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ten percent. Listen to more than
ten hours a week, ten percent of

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the 47 countries. I' ll
tell you that I' m not in

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that ten percent, but probably in
a one or two percent, because I

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' d say I almost listened to
cachi ten hours a day. I won

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' t make it at ten,
but six or seven. I' m

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sure we' re going seven or
eight hours a day. Well, anyway,

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we didn' t come here to
talk about me, but about this

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survey by Yugo. Point com As
for Asia, the country where most podcasts

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listen at least an hour a week
is Indonesia, with fifty- seven percent,

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followed by Thailand with fifty- two
percent and a third quarter, put

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because there is a tie India and
Vietnam with forty- seven percent here.

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I am very surprised and this is
something that also surprises you GoF people is

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Japan, that Japan only responds 10% of the people. And this I

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did not finish believing with how many
hours the Japanese spend on public transport,

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that they do not listen podcast with
the with it with the long duration of

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that they have the train transport.
Mostly they miss me very much. Maybe

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it' s because they directly take
advantage to sleep or take advantage to watch

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TV shows. But it has surprised
me very much because, moreover, there

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is a great difference between Singapore,
which is the penultimate country on this list,

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with thirty- one percent and the
last Japan with ten percent. Actually,

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I don' t know, it' s left me a little.

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That' s good. As I
said, in Europe Romania is the winning

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country with forty- seven percent.
In a second third place Spain and Suez

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Sweden with forty- one percent.
And then Ireland thirty- seven percent,

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Poland thirty- six percent. Norway
is going to have Hungary going down and

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lastly, Belgium, with twenty-
one percent. But here, more or

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less all is a progressive descent not
going down. Thirty- five, thirty

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- six, thirty- two,
thirty- four, twenty- one percent.

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It doesn' t happen like Asia, which goes from thirty- one

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percent to ten percent. The last
posts, which is a little bit so

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we are going to Latin America and
here only four countries have investigated, Mexico,

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Brazil, Colombia Argentina. First of
all. There is Mexico with forty

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- eight percent, Brazil with forty- four percent, Colombia with thirty-

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seven percent and Argentina with twenty-
nine percent. Look at the next block,

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which is the Middle East and Africa. There are only six countries here.

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Well, the sample is rather small. But the difference between South Africa,

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which is the first place, with
sixty- eight percent, is very

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surprising. From the affirmative answers.
Arab ad fifty- nine percent, Egypt

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fifty- six percent. Arab eyes
fifty- three percent. Morocco forty-

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five percent and Lebanon thirty- one
percent. Hojo with that sixty- eight

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percent of South Africa. Hey,
that' s a hell of a thing.

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And as for North America, they
have only polled the United States and

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Cana because if Mexico has been put
into Latin America, logically there are no

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more countries in North America, the
United States and Canada, the United States

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with thirty- nine percent and Canada
with thirty- one percent. Hey,

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it' s great to know a
little bit about how the podcast listening is

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at the global, continental or state
level, depending on the continent to which

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you belong, and for only,
for highlighting that ten percent of the Japanese

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that the truth I don' t
know is very, very surprising. As

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I said, there are forty percent
affirmative answers of at least one hour of

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listening to the week and ten percent
of more than ten hours a week.

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Well, data that helps us to
know a little bit, how is the

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expansion of podcasting on a global level, how is the consumption of podcast and

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see in which countries we can perhaps
look for our new niche or the new

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source of podcast listeners. Maybe we
have to make a podcast in Japanese if

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we want to succeed, because there
are little listeners of podcast there and there

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the Spanish market throws a lot,
but they tell tourism. You guys.

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I' m going to leave a
link to this yoke- com article for

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you to examine the data they offer
us. But, well, more basically

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it' s this data that I' ve told you, because they don

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' t offer many more, but
well, I let it be. You

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know I really like to refer to
the sources where I get all this data.

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I try and now I say goodbye
and how every day I go back

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to that place where you are right
now on the other side of the microphone world