Somebody who's worked with you in a one on one capacity is probably not gonna
then go and buy a course that teaches them the exact same outcome they've achieved,
and vice versa. Somebody who's bought a course from you and solved that
problem, they're not going to then go and work with you in a one
on one capacity to solve that same problem because they've already solved it. So
then everybody who comes into your business, they're buying from you once and then
they're leaving. Then they're going to look to somebody else to solve the next
problem that they need to solve or achieve that next transformation they need to achieve.
Welcome to imperfect action. I'm Steph Taylor. For years, I read
all the books, downloaded all the freebies, and did all the courses,
But it wasn't until I started taking imperfect action that my business had its first
million dollar year. Imperfect action is about doing things before you're ready, prioritizing
consistent action over perfect action, and moving forward even when you're not sure you're
doing it right. On this Yoh, you can expect mindset advice, actionable
marketing tips and strategies to build a business that brings you more profit, more
freedom, and even more joy. Are you on the list to get my
daily businesses? Every day, I'll send you a bite sized prompt designed to
help you grow your business in a more intentional way. Sign up at Stephtaylor
dot co, forward slash DBB, or at the link in your show notes.
Hey, welcome back to Imperfect Action. This is episode eight hundred and
twenty seven. Today I'm addressing a big mistake that I've seen a lot of
coaches and service providers making, and that is turning their one on one offer
into an online course thinking that it's going to solve their income inconsistency problem.
So this is pretty common, right, thinking that your inconsistent income is going
to be solved simply if you create just an online course or group program version
of the service you are already delivering, and thinking that it will just sit
there and tick along and sell itself in the background, and it'll smooth out
some of that income roller coaster that you might be experiencing in your service based
business. And usually this isn't the case, and this episode, I'm explaining
why it's not the case and sharing a better solution to create consistent income in
your business. So before we jump in, the exception to this, Okay,
there's always a little bit of nuance and exception in everything that I share
on this podcast. Uh, And the big exception here is if your one
on one offerings are already booked up months in advance and you don't have time
to breathe, let alone take on any new clients, then turning your one
on one offer into a one to many format that will potentially give you a
new income stream that is not tied to your time, and that does create
a little bit more consistency, assuming that it's it's something your potential clients want
to do in a group or a course format. That is, because I've
noticed a lot that the people who want to work with someone one on one,
they tend to be different people to the ones who want to learn in
a self paced or a group environment. Now, on the other hand,
if you are already struggling to consistently create income from your one on one offers,
creating an online course or a group program or any other one to many
version of that one on one offer delivering that same outcome, it's likely not
going to fix the inconsistency. In your income. That's because you still need
to sell your course or program, and it sounds a little bit like you
are struggling to sell the one on one offer as it is. And you
might think, well, if I create a course, it's just a cheaper
priced version, so more people will want to buy it because it's cheaper,
and if I create it, it will just sell itself. And this misconceptional
lead a lot of course creators to invest all this time into creating this course
that's the one to many version of their one on one and then they put
it up there on their website and then they wonder why it's not selling,
and it's usually because they don't have a sales process for it, or they
haven't managed to get the messaging right on their one on one version, and
that's why the one on one's not selling, and the messaging still not right
for the one to many version. A lot of the time, with the
online course or the group version of the one on one service, I see
that people aren't even telling their audience about it. They create this course and
it lives on their website and then they just hope that somebody will pop over
to their website and buy it. And that's not how it works. Unfortunately.
The other reason why it's a big mistake to take your one on one
and turn it into a course is then you need to be constantly reaching new
people to sell to all the time. Somebody who's worked with you in a
one on one capacity is probably not gonna then go and buy a course that
teaches them the exact same outcome they've achieved, and vice versa. Somebody who's
bought a course from you and solved that problem, they're not gonna then go
and work with you in a one on one capacity to solve that same problem
because they've already solved it. So then everybody who comes into your business,
they're buying from you once and then they're leaving. Then they're going to look
to somebody else to solve the next problem that they need to solve or achieve
that next transformation they need to achieve. Now taking the opposite approach and instead
thinking how can we keep our clients coming back over and over again? That
increases your lifetime value and lifetime your value from each client. If you can
increase that, it's so much easier than trying to constantly bring in new people
into your business all the time, especially in the current online environment where it's
really hard to stand out, really hard to reach new people. Ads are
expensive. It's never been this challenging before, and now Often I see business
owners just assuming that if they're not selling their courses, they're not making consistent
income, they're not getting enough people into their services. They assume that the
solution is to simply get their offers in front of more people, so they
start throwing money at Facebook ads, they start spending hours looking for the right
trending audio on Instagram reels. But it's so much easier to re engage and
existing client than it is to acquire a new one. So if people are
buying from you, they're buying your one on one, but you're struggling to
make consistent sales. It could be because of three main reasons. Firstly,
your past clients aren't coming back to you again and again. Secondly, you're
not getting your offers in front of enough people, or thirdly, they are
not the right offers for the people you are selling them to. Now,
the easier way to create consistent income in your business is to look at your
entire office suite and consider that entire journey that you are taking somebody on,
not just the one journey that they go on when they buy your one offer,
but the journey that you take them on across multiple different offers. For
example, I have multiple courses and I have one overarching transformation that all of
my courses fit together to help deliver. So my bigger journey that I'm taking
my audience on is building an online business that's profitable when they are offline,
and then I have courses that fit into that. So Launch Magic, the
transformation somebody gets out of Launch Magic is a profitable launch they can repeat over
and over to generate cash injections in their business. That fits into building an
online business that's profitable when they're offline, because that is one sales process that
they can plug into their business to generate cash so that they can take that
time offline right. Same with offer less sell more, which is helping people
to design an offer suite that helps them to create consistent income in their business.
That fits into the bigger transformation of building an online business that's profitable when
they're offline. Because if you don't have the right offer suite in your business,
your business is going to fall apart when you step away. You're not
going to be profitable when you step away from your laptop. And as a
result, I have people in my audience who have bought pretty much every offer
I have ever launched because it's taking them on a journey. They are coming
on a journey with me. So what other transformations can you deliver to the
people who have bought from you? What other problems can you solve? This
is how you keep your clients coming back to work with you in new ways.
And this is also the point where you might be thinking, like,
I don't want to go and create there's a whole entire library of different products
and offer all of these different services, and you don't have to. That's
the good news. You don't need a huge library of digital products. You
don't need fifty different services. You can do it with far fewer than that.
Intentionally designing your office suite means identifying how you can increase your sales and
your impact without increasing your workload. The solution isn't to go and create all
of these new offers. It's to intentionally design it and refine what you do
sell to solve different problems so you can attract new ideal clients, and you
can keep your existing ones coming back to buy from you over and over and
over again, having fifty different offers, having all of these different offers,
that doesn't mean you're going to make more sales. And I actually noticed with
my business. I retired a bunch of courses in twenty eighteen twenty nineteen,
and now my business grew after I retired those and streamlined what I sell,
And now all of the things that I do sell, all of my offerings,
move my ideal client closer to that one big overarching outcome that I deliver
them an online business that doesn't fall apart when they are offline, an online
business that is profitable when they are not at their laptop. Okay, So
see how having that office suite can be the real solution to income inconsistency,
and how you need to be a little bit more intentional about it rather than
just saying, well, I'm going to turn what I do one on one
into a one to many format. And if you have no idea what else
to add or what to remove and how to streamline your office suite, then
I actually have a short course it's three hours long, has a wonderful workbook
that you can go through to completely redesign your offer suite so it has the
strategy there to attract those new ideal clients and to keep your existing clients coming
back to buy from you over and over again. You can find offer less
sell more at Stephtaylor dot co slash olsm. You can also find a link
to that in the show notes. It's really it's three hours long, and
it is three hours that will change how you structure your offers so that you're
building a business that allows you to not always be at your desk. You
can take time off, you can work on the things you want to work
on, rather than just constantly finding yourself in this state of delivering, delivering,
delivering, and never having time to grow your business and work on your
business. So Steph Taylor dot co. Slash olsm is where you will find
that one. That is it for today's episode. Right, fairly short one,
but also really important, I think because this is something I've noticed so
many people doing, and it breaks my heart seeing people investing all this time
into creating these courses and group programs thinking they're going to fix their income inconsistency,
when actually the problem that's causing the income inconsistency is completely different. Now,
if you haven't already left me a rating and a review for this show,
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That is it for today. Thank you so much for listening. Catch you
next time.