1 00:00:00,080 --> 00:00:04,559 Somebody who's worked with you in a one on one capacity is probably not gonna 2 00:00:04,559 --> 00:00:08,519 then go and buy a course that teaches them the exact same outcome they've achieved, 3 00:00:09,640 --> 00:00:13,320 and vice versa. Somebody who's bought a course from you and solved that 4 00:00:13,400 --> 00:00:15,480 problem, they're not going to then go and work with you in a one 5 00:00:15,560 --> 00:00:20,920 on one capacity to solve that same problem because they've already solved it. So 6 00:00:21,719 --> 00:00:24,960 then everybody who comes into your business, they're buying from you once and then 7 00:00:25,000 --> 00:00:28,239 they're leaving. Then they're going to look to somebody else to solve the next 8 00:00:28,239 --> 00:00:31,839 problem that they need to solve or achieve that next transformation they need to achieve. 9 00:00:33,560 --> 00:00:37,439 Welcome to imperfect action. I'm Steph Taylor. For years, I read 10 00:00:37,479 --> 00:00:40,960 all the books, downloaded all the freebies, and did all the courses, 11 00:00:41,759 --> 00:00:45,960 But it wasn't until I started taking imperfect action that my business had its first 12 00:00:46,079 --> 00:00:52,600 million dollar year. Imperfect action is about doing things before you're ready, prioritizing 13 00:00:52,679 --> 00:00:57,920 consistent action over perfect action, and moving forward even when you're not sure you're 14 00:00:57,920 --> 00:01:02,399 doing it right. On this Yoh, you can expect mindset advice, actionable 15 00:01:02,399 --> 00:01:07,000 marketing tips and strategies to build a business that brings you more profit, more 16 00:01:07,040 --> 00:01:11,079 freedom, and even more joy. Are you on the list to get my 17 00:01:11,159 --> 00:01:15,040 daily businesses? Every day, I'll send you a bite sized prompt designed to 18 00:01:15,040 --> 00:01:19,480 help you grow your business in a more intentional way. Sign up at Stephtaylor 19 00:01:19,519 --> 00:01:23,280 dot co, forward slash DBB, or at the link in your show notes. 20 00:01:26,599 --> 00:01:30,599 Hey, welcome back to Imperfect Action. This is episode eight hundred and 21 00:01:30,599 --> 00:01:34,959 twenty seven. Today I'm addressing a big mistake that I've seen a lot of 22 00:01:36,959 --> 00:01:42,159 coaches and service providers making, and that is turning their one on one offer 23 00:01:42,400 --> 00:01:48,239 into an online course thinking that it's going to solve their income inconsistency problem. 24 00:01:48,680 --> 00:01:53,719 So this is pretty common, right, thinking that your inconsistent income is going 25 00:01:53,799 --> 00:01:59,719 to be solved simply if you create just an online course or group program version 26 00:01:59,840 --> 00:02:04,200 of the service you are already delivering, and thinking that it will just sit 27 00:02:04,239 --> 00:02:07,719 there and tick along and sell itself in the background, and it'll smooth out 28 00:02:07,879 --> 00:02:13,240 some of that income roller coaster that you might be experiencing in your service based 29 00:02:13,280 --> 00:02:17,080 business. And usually this isn't the case, and this episode, I'm explaining 30 00:02:17,159 --> 00:02:23,280 why it's not the case and sharing a better solution to create consistent income in 31 00:02:23,319 --> 00:02:29,759 your business. So before we jump in, the exception to this, Okay, 32 00:02:29,759 --> 00:02:32,840 there's always a little bit of nuance and exception in everything that I share 33 00:02:32,879 --> 00:02:38,280 on this podcast. Uh, And the big exception here is if your one 34 00:02:38,280 --> 00:02:43,520 on one offerings are already booked up months in advance and you don't have time 35 00:02:43,560 --> 00:02:47,000 to breathe, let alone take on any new clients, then turning your one 36 00:02:47,000 --> 00:02:52,680 on one offer into a one to many format that will potentially give you a 37 00:02:52,759 --> 00:02:55,919 new income stream that is not tied to your time, and that does create 38 00:02:57,039 --> 00:03:00,879 a little bit more consistency, assuming that it's it's something your potential clients want 39 00:03:00,919 --> 00:03:05,680 to do in a group or a course format. That is, because I've 40 00:03:05,759 --> 00:03:08,599 noticed a lot that the people who want to work with someone one on one, 41 00:03:09,240 --> 00:03:13,360 they tend to be different people to the ones who want to learn in 42 00:03:13,400 --> 00:03:16,919 a self paced or a group environment. Now, on the other hand, 43 00:03:17,319 --> 00:03:22,879 if you are already struggling to consistently create income from your one on one offers, 44 00:03:23,599 --> 00:03:28,840 creating an online course or a group program or any other one to many 45 00:03:29,080 --> 00:03:34,879 version of that one on one offer delivering that same outcome, it's likely not 46 00:03:35,000 --> 00:03:39,360 going to fix the inconsistency. In your income. That's because you still need 47 00:03:39,400 --> 00:03:44,000 to sell your course or program, and it sounds a little bit like you 48 00:03:44,000 --> 00:03:47,400 are struggling to sell the one on one offer as it is. And you 49 00:03:47,520 --> 00:03:50,840 might think, well, if I create a course, it's just a cheaper 50 00:03:50,879 --> 00:03:53,159 priced version, so more people will want to buy it because it's cheaper, 51 00:03:53,479 --> 00:03:59,599 and if I create it, it will just sell itself. And this misconceptional 52 00:03:59,680 --> 00:04:04,560 lead a lot of course creators to invest all this time into creating this course 53 00:04:04,599 --> 00:04:09,800 that's the one to many version of their one on one and then they put 54 00:04:09,800 --> 00:04:12,719 it up there on their website and then they wonder why it's not selling, 55 00:04:13,680 --> 00:04:18,120 and it's usually because they don't have a sales process for it, or they 56 00:04:18,199 --> 00:04:23,079 haven't managed to get the messaging right on their one on one version, and 57 00:04:23,079 --> 00:04:26,399 that's why the one on one's not selling, and the messaging still not right 58 00:04:26,800 --> 00:04:30,040 for the one to many version. A lot of the time, with the 59 00:04:30,079 --> 00:04:34,160 online course or the group version of the one on one service, I see 60 00:04:34,160 --> 00:04:39,800 that people aren't even telling their audience about it. They create this course and 61 00:04:40,000 --> 00:04:43,759 it lives on their website and then they just hope that somebody will pop over 62 00:04:43,800 --> 00:04:48,000 to their website and buy it. And that's not how it works. Unfortunately. 63 00:04:49,399 --> 00:04:55,720 The other reason why it's a big mistake to take your one on one 64 00:04:55,839 --> 00:05:00,439 and turn it into a course is then you need to be constantly reaching new 65 00:05:00,439 --> 00:05:05,079 people to sell to all the time. Somebody who's worked with you in a 66 00:05:05,079 --> 00:05:10,600 one on one capacity is probably not gonna then go and buy a course that 67 00:05:10,680 --> 00:05:15,639 teaches them the exact same outcome they've achieved, and vice versa. Somebody who's 68 00:05:15,639 --> 00:05:18,360 bought a course from you and solved that problem, they're not gonna then go 69 00:05:18,399 --> 00:05:21,639 and work with you in a one on one capacity to solve that same problem 70 00:05:23,040 --> 00:05:28,360 because they've already solved it. So then everybody who comes into your business, 71 00:05:28,360 --> 00:05:30,000 they're buying from you once and then they're leaving. Then they're going to look 72 00:05:30,000 --> 00:05:33,519 to somebody else to solve the next problem that they need to solve or achieve 73 00:05:33,560 --> 00:05:42,240 that next transformation they need to achieve. Now taking the opposite approach and instead 74 00:05:42,439 --> 00:05:47,040 thinking how can we keep our clients coming back over and over again? That 75 00:05:47,160 --> 00:05:51,879 increases your lifetime value and lifetime your value from each client. If you can 76 00:05:51,920 --> 00:05:57,920 increase that, it's so much easier than trying to constantly bring in new people 77 00:05:57,959 --> 00:06:02,240 into your business all the time, especially in the current online environment where it's 78 00:06:02,279 --> 00:06:05,920 really hard to stand out, really hard to reach new people. Ads are 79 00:06:05,920 --> 00:06:13,319 expensive. It's never been this challenging before, and now Often I see business 80 00:06:13,319 --> 00:06:18,319 owners just assuming that if they're not selling their courses, they're not making consistent 81 00:06:18,360 --> 00:06:21,519 income, they're not getting enough people into their services. They assume that the 82 00:06:21,560 --> 00:06:26,959 solution is to simply get their offers in front of more people, so they 83 00:06:26,959 --> 00:06:30,240 start throwing money at Facebook ads, they start spending hours looking for the right 84 00:06:30,319 --> 00:06:35,040 trending audio on Instagram reels. But it's so much easier to re engage and 85 00:06:35,199 --> 00:06:41,160 existing client than it is to acquire a new one. So if people are 86 00:06:41,160 --> 00:06:44,920 buying from you, they're buying your one on one, but you're struggling to 87 00:06:44,959 --> 00:06:49,120 make consistent sales. It could be because of three main reasons. Firstly, 88 00:06:49,360 --> 00:06:54,199 your past clients aren't coming back to you again and again. Secondly, you're 89 00:06:54,240 --> 00:06:57,800 not getting your offers in front of enough people, or thirdly, they are 90 00:06:57,839 --> 00:07:01,439 not the right offers for the people you are selling them to. Now, 91 00:07:01,519 --> 00:07:06,199 the easier way to create consistent income in your business is to look at your 92 00:07:06,360 --> 00:07:12,240 entire office suite and consider that entire journey that you are taking somebody on, 93 00:07:12,920 --> 00:07:16,240 not just the one journey that they go on when they buy your one offer, 94 00:07:16,800 --> 00:07:23,040 but the journey that you take them on across multiple different offers. For 95 00:07:23,120 --> 00:07:30,199 example, I have multiple courses and I have one overarching transformation that all of 96 00:07:30,199 --> 00:07:34,360 my courses fit together to help deliver. So my bigger journey that I'm taking 97 00:07:34,399 --> 00:07:40,439 my audience on is building an online business that's profitable when they are offline, 98 00:07:41,839 --> 00:07:45,120 and then I have courses that fit into that. So Launch Magic, the 99 00:07:45,160 --> 00:07:48,360 transformation somebody gets out of Launch Magic is a profitable launch they can repeat over 100 00:07:48,439 --> 00:07:55,199 and over to generate cash injections in their business. That fits into building an 101 00:07:55,199 --> 00:08:00,240 online business that's profitable when they're offline, because that is one sales process that 102 00:08:00,279 --> 00:08:05,560 they can plug into their business to generate cash so that they can take that 103 00:08:05,639 --> 00:08:11,399 time offline right. Same with offer less sell more, which is helping people 104 00:08:11,399 --> 00:08:16,040 to design an offer suite that helps them to create consistent income in their business. 105 00:08:18,600 --> 00:08:22,079 That fits into the bigger transformation of building an online business that's profitable when 106 00:08:22,120 --> 00:08:26,800 they're offline. Because if you don't have the right offer suite in your business, 107 00:08:26,240 --> 00:08:28,920 your business is going to fall apart when you step away. You're not 108 00:08:28,959 --> 00:08:33,559 going to be profitable when you step away from your laptop. And as a 109 00:08:33,600 --> 00:08:37,399 result, I have people in my audience who have bought pretty much every offer 110 00:08:37,480 --> 00:08:43,320 I have ever launched because it's taking them on a journey. They are coming 111 00:08:43,399 --> 00:08:48,360 on a journey with me. So what other transformations can you deliver to the 112 00:08:48,360 --> 00:08:54,200 people who have bought from you? What other problems can you solve? This 113 00:08:54,399 --> 00:08:58,519 is how you keep your clients coming back to work with you in new ways. 114 00:08:58,399 --> 00:09:01,159 And this is also the point where you might be thinking, like, 115 00:09:01,399 --> 00:09:05,519 I don't want to go and create there's a whole entire library of different products 116 00:09:05,559 --> 00:09:09,320 and offer all of these different services, and you don't have to. That's 117 00:09:09,360 --> 00:09:11,840 the good news. You don't need a huge library of digital products. You 118 00:09:11,840 --> 00:09:16,679 don't need fifty different services. You can do it with far fewer than that. 119 00:09:18,279 --> 00:09:24,360 Intentionally designing your office suite means identifying how you can increase your sales and 120 00:09:24,360 --> 00:09:28,919 your impact without increasing your workload. The solution isn't to go and create all 121 00:09:28,960 --> 00:09:33,759 of these new offers. It's to intentionally design it and refine what you do 122 00:09:33,799 --> 00:09:39,639 sell to solve different problems so you can attract new ideal clients, and you 123 00:09:39,679 --> 00:09:43,000 can keep your existing ones coming back to buy from you over and over and 124 00:09:43,039 --> 00:09:48,440 over again, having fifty different offers, having all of these different offers, 125 00:09:48,480 --> 00:09:52,799 that doesn't mean you're going to make more sales. And I actually noticed with 126 00:09:52,879 --> 00:09:58,200 my business. I retired a bunch of courses in twenty eighteen twenty nineteen, 127 00:09:58,639 --> 00:10:03,840 and now my business grew after I retired those and streamlined what I sell, 128 00:10:03,320 --> 00:10:07,159 And now all of the things that I do sell, all of my offerings, 129 00:10:07,600 --> 00:10:13,080 move my ideal client closer to that one big overarching outcome that I deliver 130 00:10:13,159 --> 00:10:16,600 them an online business that doesn't fall apart when they are offline, an online 131 00:10:16,600 --> 00:10:22,120 business that is profitable when they are not at their laptop. Okay, So 132 00:10:22,320 --> 00:10:28,919 see how having that office suite can be the real solution to income inconsistency, 133 00:10:30,720 --> 00:10:33,039 and how you need to be a little bit more intentional about it rather than 134 00:10:33,080 --> 00:10:35,399 just saying, well, I'm going to turn what I do one on one 135 00:10:35,840 --> 00:10:41,639 into a one to many format. And if you have no idea what else 136 00:10:41,879 --> 00:10:46,240 to add or what to remove and how to streamline your office suite, then 137 00:10:46,360 --> 00:10:50,360 I actually have a short course it's three hours long, has a wonderful workbook 138 00:10:50,399 --> 00:10:54,919 that you can go through to completely redesign your offer suite so it has the 139 00:10:54,960 --> 00:10:58,840 strategy there to attract those new ideal clients and to keep your existing clients coming 140 00:10:58,840 --> 00:11:03,399 back to buy from you over and over again. You can find offer less 141 00:11:03,440 --> 00:11:07,600 sell more at Stephtaylor dot co slash olsm. You can also find a link 142 00:11:07,639 --> 00:11:11,799 to that in the show notes. It's really it's three hours long, and 143 00:11:11,879 --> 00:11:16,399 it is three hours that will change how you structure your offers so that you're 144 00:11:16,399 --> 00:11:22,759 building a business that allows you to not always be at your desk. You 145 00:11:22,799 --> 00:11:26,360 can take time off, you can work on the things you want to work 146 00:11:26,399 --> 00:11:31,519 on, rather than just constantly finding yourself in this state of delivering, delivering, 147 00:11:31,559 --> 00:11:35,440 delivering, and never having time to grow your business and work on your 148 00:11:35,440 --> 00:11:39,919 business. So Steph Taylor dot co. Slash olsm is where you will find 149 00:11:39,960 --> 00:11:43,320 that one. That is it for today's episode. Right, fairly short one, 150 00:11:43,440 --> 00:11:48,480 but also really important, I think because this is something I've noticed so 151 00:11:48,600 --> 00:11:54,399 many people doing, and it breaks my heart seeing people investing all this time 152 00:11:54,440 --> 00:12:01,159 into creating these courses and group programs thinking they're going to fix their income inconsistency, 153 00:12:01,600 --> 00:12:07,440 when actually the problem that's causing the income inconsistency is completely different. Now, 154 00:12:07,480 --> 00:12:11,000 if you haven't already left me a rating and a review for this show, 155 00:12:11,279 --> 00:12:13,399 please do. It takes you thirty seconds. I read every single one 156 00:12:13,440 --> 00:12:16,720 of them and it makes me feel a little warm and fuzzy when I do 157 00:12:16,799 --> 00:12:18,679 see them, so please do take the time to do that. And if 158 00:12:18,679 --> 00:12:22,200 you haven't already subscribed to the show, hit the little plus button in Apple 159 00:12:22,240 --> 00:12:28,519 Podcasts or follow in Spotify and it'll just mean you get each new episode straight 160 00:12:28,559 --> 00:12:31,960 to your podcast app every Monday, Wednesday, Friday as soon as they are 161 00:12:33,000 --> 00:12:35,480 released. I think subscribers actually get them a few hours earlier. So there 162 00:12:35,480 --> 00:12:39,759 you go, hit subscribe and you will get the new episodes straight away. 163 00:12:39,240 --> 00:12:43,159 That is it for today. Thank you so much for listening. Catch you 164 00:12:43,200 --> 00:12:43,600 next time.