When I go to launch a course or a program or something, I either
get this huge influx of people who aren't my agency work, which of course
is great, not complaining about that. It's always nice to have those people
come in, but obviously they're not the audience for a course or membership or
anything kind of like that. Or I get the people who are like I
just want the free info, whether that's my freebee, or they're going to
go to YouTube or Google and try and figure it outselves. So I'm struggling
to find those people in the middle who are ready to learn and of course
or membership kind of capacity. Welcome to imperfect Action. I'm Steph Taylor.
For years, I read all the books, downloaded all the freebees, and
did all the courses, but it wasn't until I started taking imperfect action that
my business had its first million dollar year. Imperfect Action is about doing things
before you're ready, prioritizing consistent action over perfect action, and moving forward even
when you're not sure you're doing it right. On this show, you can
expect mindset, adviceable marketing tips and strategies to build a business that brings you
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up at Steph Taylor dot co, forward slash DBB, or at the link
in the show notes. Hey, welcome back to Imperfect Action. This is
episode six hundred and sixty. Today I'm coaching one of my Launch Magic alumni
from a few years ago on how to get her online course in front of
more of the right people. So, what she's been finding is that people
either want to pay her to do it for them, or they want to
go and figure it out and google it and YouTube it and do it all
for free. So today we are workshopping how she can get these right people
in and how she can use her free content to strategically nurture the right people
who might already be in her audience and she just doesn't realize it yet.
This is a super valuable lesson for anybody who is launching a course or even
a service right if you are finding that your audience is not buying from you,
it could be that you are making the pretty common mistakes that we're talking
about in this episode. So without further ado, let's jump into the chat
with Kim. All Right, Kim or welcome. I'm excited to be workshopping
with you here today on one of our coaching calls. Now, I've come
to know your business through when you did launch Magic a couple of years back
now, but I'm sure most of the people who are listening to this show
you're new to them. So I'd love if you could please introduce who you
are, what you do, and what is the challenge that I can help
you with today. Yeah, So, like you said, I'm Kim.
I run thirteen Emeralds Marketing, which is an SEO agency termed sem agency.
We've started offering paid ads as well, so that's kind I've shifted a little
bit applies since the last time we spoke. And yeah, I did launch
Magic, I think the very first round, so I think it was twenty
twenty. It's been a while but since I've gotten into it. And yeah,
we offer our services to all kinds of businesses and all stages of their
businesses, which is why I've been trying to launch courses or memberships over the
last few years, because I want to be able to have businesses of all
sizes and places in their business be able to take advantage of the SEO.
And so the kind of problem that I'm having is that when I go to
launch a course or a program or something, I either get this huge influx
with people who want my agency work, which of course is great, not
complaining about that. It's always nice to have those people come in, but
obviously they're not the audience for a course or membership or anything kind of like
that. Or I get the people who are like I just want the free
info, whether that's my free thee or they're going to go to YouTube or
Google and try and figure it out themselves. So I'm struggling to find those
people in the middle who are ready to learn and of course or membership kind
of capacity. And that's where the issue tends to lie. M those people
who come to you and they say they're going to google it and figure it
out themselves. Do they My guesses, no, I don't keep up with
all of them, because sometimes it's through market research or you know, through
referrals or things like that when I'm talking about getting ready for it, and
I would guess most of them don't. The ones that I keep up with,
I definitely haven't noticed because I can tend to see externally how their SEO
is doing, and it doesn't look like it. But of course SEO also
takes time, so it's not something that I can check on like right away
to see if it's working or not. Yeah, but I'm wondering. So
where I'm really getting at is I'm wondering if they are prioritizing it, do
they understand really how SEO can benefit them, or are they still trying to
do all of the other marketing things and they've put SEO in the t hod
basket. I think those that come to me and immediately are like, I
want a YouTube it or diy it definitely kind of gets pushed to the bottom.
There's things that seem easier to do. They tend to focus on social
media I've noticed, which is not necessarily easy, but it feels easier because
we're used to using those platforms, so it feels easy to just post on
stories or you know, post a carousel or whatever. Those that kind of
are wishy washy about it and end up diroying it. I think they understand
the benefits, but like you said, I think it goes into that too
hard basket eventually. And then the people who come to you for the agency
work are they Were they ever in that stage where they would trying to learn
it themselves. I think some of them were. And then when I start
posting the content and I'm merely pushing content about like the benefit to the CEO,
which I mean I do normally anyway, but it kind of gets pushed
a little heavier on like the how twobs than the education side of things.
That's when they kind of see, Okay, this is more difficult than I
thought it was. I really don't want to do that myself. And then
Peplin, they reach out to us to have us do to work for them.
So the way that I'm seeing it isn't It's not that you have a
group of audience who want done for you and a group of your audience who
want the free stuff. It's that you have a group of your audience that
understands why it's a priority, and you have a group of your audience that
doesn't understand why it's a priority yet. Gotcha. That makes a lot of
sense that just like yeah, and the missing piece is now the people who
and I'm guessing there are a bunch of people who see it as a priority,
but maybe they don't have the budget to work with you in that agency
capacity. And now you're I guess to come back to your launch magic,
which has been a few years ago now, but to come back to the
magician's gap. That magician's gap is to show them how it is totally possible
to DIY And the reason why it seems really hard is because Google and YouTube,
even all of the all the free content they consuming is making it really
hard. Yeah, I think that makes a lot of sense. I feel
like the feedback I've gotten out of my content that I posted probably the last
couple of years, it's like him, you make this so easy and understand
it now. And maybe they're not ready to do agency work because it is
for a business with a bigger budget, not a huge budget or anything like
that, but it's out of reach for a lot of businesses who are just
starting out and want to grow that way. And yeah, it's it's finding
that, Like I said, I'm having trouble to finding that audience that understands.
I feel like a lot of my content has been pushing like the benefits
of the SEO and how it can work for you it's I feel like I
have trouble finding the people that have the time because it does take time to
learn. It's not something that like all marketing. So I think there's a
single marketing strategy where you could like read a blog and like or like take
a course and it's all there for you. You have to quit in the
work. I don't think you need to find those people. I think you've
already got those people. I think you need to educate them with your content.
I think it's there's going to be something there in the content that isn't
quite hitting the mark for it's not showing the people who don't prioritize it.
It's not showing them why they need to prioritize it enough to actually spend money
on it. And it's not showing the people who can't afford to get you
to do it for them. It's not showing them that it's easy. So
you mentioned before that you were sharing quite a bit of how to in your
free content, and that was the point where the agency people realize, oh,
this is hard, and I want to come and I want you to
do it for me. What kind of content are you sharing there? Like,
what are the topics. It was a lot of last year I'm sting
the topics. It was like how to conduct some basic keyword research or small
things like how to optimize your images and how to install like Schema markup into
the back end of your website, which always sounds a lot more complicated than
it actually is, and all or things like that, like easy how to
use and not big picture strategy how to use iel like That's that's been a
little bit more difficult for me to convey in like a small Instagram post or
things like we've started blogging and stuff, but most of my audiences through social
media and getting people to come over and do SEO instead of just social media,
and that's why I meet them there. But it's been difficult to convey
like big picture strategy in little tiny posts. What's something Give me an example
of something that you've had to learn recently, something new that you've learned.
It might be business related, it might be anything else. Something I've had
to learn recently was like customer experience or client experience and setting up systems and
like in the more custom I play because all of our packages are basically custom
now, and so figuring out that has been very difficult and very overwhelming,
but I think we've got it. Okay. So imagine that I was teaching
you how to do that, or imagine you were consuming free content. You
haven't signed up for a course. I've got a course on how to set
all of that up, and you haven't bought my course, but you're consuming
my free content. And in my free content, one day I might share
how to set up this system. Then the next day I might set up
what is a customer I might say, like, what is a customer journey?
Then the next piece of content might be how to set up another system?
And meanwhile, you've got all of these different little how twos, but
you can't actually see the bigger picture. And that feels a little bit overwhelming,
right because you're like, oh, there's this, there's this, this,
this, but like I don't know what else I don't know, and
I don't know what I need to piece together to actually get to that end
result that I want. Yeah, I think it would be missing like a
system as a whole, like how it all works together, which makes sense
for what you're saying about CEO, And that's that that's one of the reasons
why I don't love how to content because we can teach little bits of it,
but somebody can do the keyword research and now they're like, cool,
what do I do with that? Because they don't know they don't know where
it fits, they don't know where it belongs with the overall process to get
the end result that they want, which is more traffic. Yeah, yeah,
that, I mean it makes a lot of sense. I think it's
just been difficult for me to again create that content and how to do it
without overwhelming them because SEO is often seen as a more difficult strategy, and
it can be because there's a technical aspect along with the content marketing aspect,
and so joining them together to see that you need both I think has been
difficult to convey. And so I think with what you're saying, I think
that's where we've kind of struggled in terms of our content for sure, But
what if you switched away from doing how tos, like what kind of content?
I mean, we don't do a ton of how to use anymore,
and it definitely is bigger picture, but still like maybe SEO overall instead of
how to do those strategies, if that makes sense, they've been focusing lot
on the benefits of SEO rather than how the strategies work necessarily how to content,
but like how FCO works in general. Okay, so think about it
like this, right, Your ideal client for this offer is probably either somebody
who already understands why SEO is a great idea for their business, they just
can't afford to engage your agency, or they are somebody who doesn't understand why
SEO is a good fit yet. So it's one of those two people.
If it's the people who already understand why they need it, content about the
benefits of SEO is going to fall flat because they already understand why they need
it, but there are some things that are holding them back from actually doing
a wanting to learn how to do it themselves and be buying your course to
learn to do it themselves. And I'm guessing one of those things is SEO
is way too technical, I can't do it. A great piece of content
to overcome that would be saying, look, if you've got like a case
study, for example, if somebody who was really not techy and they figured
it out or they learned how to do it using your course, it might
be an overview of Hey, this is a roadmap of all of the tech
stuff involved in SEO, and you can go and figure all of these things
out. You can go and google them all and piece them all together,
or we walk you through it step by step in the course. Right.
Yeah. For the people who aren't prioritizing SEO, maybe a side by side
comparison of traffic to some to a client's website from SEO from Google versus from
Instagram, okay, or sales from Google versus Instagram. Right, so really
showing them, hey, this is going to give you a much better return
on your time than showing up on reels or like you think you need to.
Okay, I think that that makes a little bit more sense. I
think I've been trying to like cram all of how SEO kind of works into
one post, and that's one really overwhelming and also really hard to sit to
a story or an Instagram post or even a blog. That would be really
hard to fit all of that into without having to write a novel on how
SEO works and how that benefits them. So instead really showing it them the
benefits of even doing yourself the traffic differences or sales differences or any example kind
of like that, And we definitely been posting like individual case studies, but
not the comparison to other marketing strategies or to somebody who's not doing SEO.
Really focusing in I think if you focus in all of the messaging on the
sales page, in your free content, in your webinar, everything around,
Hey, this is really important. It's going to give you a really great
return on your time, and it's really easy to do it yourself. And
finding those case studies and testimonials that you have from your clients about the you
know, the return that they saw from it, from people who you've taught
in the past or people who've done you who've done your courses about how surprisingly
easy it was. Yeah, that's going to shift a lot. But the
other thing that I was thinking was with your existing content, like, were
you saying you're trying to tell them how SEO works. Do they need to
know how SEO works to be ready to buy a course about SEO or do
they just need to understand a few key reasons why it's going to impact them
more than social media? That definitely the latter. They definitely don't need to
know how it all works to be able to learn how to do it.
Yes, that would be a lot of what you've been learning in the course
would be how it all works and how it all fits together and all the
pieces to the puzzle. And do they need to know how to do their
own keyword research before they buy the course? Maybe something we would be teaching
them all along the way. I think that was me trying to show them
how it was to do it, rather than getting like the testimonials or the
feedback from people who don't know what didn't know what they were doing before seeing
how easy it was in the future when they've completed of course or something like
that. So I guess to bring it back to what you would have learned
in Launch Magic, And it might be worth going back because I've updated the
lessons since you went through in twenty twenty. It might be worth going back
through modules one and two. But if we think about how if we think
about your audience on a bit of a continuum, right, there are those
who are problem aware. They're the people who are like, well, I'm
not getting enough eyeballs on my business and I'm not selling enough, and how
do I fix that? Then you've got and those are the people who don't,
who don't prioritize SEO enough. Then you've got the next lot of people
who are the ones who are solution aware. They're like, oh cool,
SEO is what is going to deliver more traffic to my website, which is
going to help me to make more sales, and both of those categories both
are those groups of people are going to need different content to get them to
the point where they are ready to buy. The people who are problem aware
are going to need a bit of educating on SEO and the solution the solution
which is SEO. People who are solution aware are going to need a little
bit of educating on Hey, it's easy, you can do it. It
can be really affordable once you learn how to do it. Now you've got
a skill that you can keep applying over and over and over again in your
business to generate traffic in the long term, rather than spending this time recording
and editing a reel and it just falls flat after a week. Yeah,
I think I think that's been the biggest struggle to kind of educate people on
in terms of the solution aware people is showing them that it's easy like I
said, again, I think it's been the most difficult to convey without me
just going it's easy because like I'm the expert, and so I feel like
I've had some of feedback. It's going a while since I about this feedback
and they're like, well, Kim, you it is easy for you because
it's what do all day belong how is it going to be easy for me.
I'm a photographer or i'm you know, something a little bit more on
the creative side, less techy end, and they just get like wildly overwhelmed
every time they look at any of that kind of technical side of stuff.
And so that's the most typical bridge to cross, I guess, or the
draft cross is getting them to see not from my perspective, but maybe somebody
else's somebody who's taking a course in the past for me, or someone I've
just kind of chatted with through SEO. I tend to do a lot of
educating on my agency work because a lot of my clients want to learn at
least what I'm doing, maybe not how to do it, but like they
want to understand what I'm doing because it's something that's been missing other SEO agencies.
They've gone to. Is that are like, we don't know anything that
our past agency did. They didn't tell us anything, they gave us no
reporting. So I already do a lot of education there on kind of how
it works a little bit more general, of course, and not showing them
how to do it. Yeah, okay, So then thinking about what would
make it seem really achievable and easy for them when you are like when you
are the expert, and like what they said, like it's easy for you
to say it's easy when you're the expert. Sometimes it's really difficult to put
ourselves in the shoes of our clients or our audience who are not the experts.
But a really great way to make to simplify things and to make it
seem really achievable is using frameworks. So creating you know, this is the
five step framework for SEO or something like that, right, or this is
the process that you go through, this is the roadmap, really breaking it
down into these small little steps or small little milestones, and then showing them
how in each of these steps you've set them up for success. I'm giving
you these templates that you can use. I'm giving you tech walks through videos,
to show you the techy bits. I'm giving you this. I'm giving
you that, I'm showing you this, I'm breaking it down so that they
can see that at every step they are completely supported, right And like,
of course that would be on the sales page and like in I guess in
the launch content, would there be somewhere an email market I know it would
be in all of the marketing materials kind of surrounding the course. Is it
something I should be sharing? Like? I guess a ton? Like I
feel like you see some of those, like when people launch a course and
they're sharing it a lot, and if you're following them, it's like,
Okay, we get it. There's all of these things in there. Or
is it something I should be sharing a lot? I'm not sure kind of
the balance there between that and helping out the problem aware of Yeah, so
I would be sharing, you know, i'd be sharing in the lead up,
in that pre launch stage, in that sixty to ninety days before doors
open. I still call that the launch, but most people don't. I
would. I would be sharing content for those problem and solution aware people,
but I would also still be sharing a little bit about your framework. So
I would think about, like, what is this framework that is underpinning the
entire course, and how can you refer back to the framework, Give it
a name, give it like Kim's five Steps signature, SEO system, something
like that, right, and will you'd be talking about, you know,
maybe keyword research and talking about how keyword research is the very first step because
it uncovers what your ideal clients are looking for, so that you can get
in front of the people who are actually searching for what you have, not
just interrupting them while they're scrolling through their social media feed. And this is
the first step in the framework because blah blah blah blah blah. Right,
So we're always linking the concept back to this framework. And then at some
stage somebody's going to be like, cool, I want to learn how to
actually apply this framework to my own business. And they can work with you
to do the framework to apply the framework for them in their business, or
they can learn about your framework through the course. They've got those two parts,
and then during card open you'll be also again talking about the framework and
sharing, Hey, I know this is really techy for you, and I
know it can feel really scary and you're like, yeah, Kim, it's
really easy for me to do, but it's actually it can be easy for
you to do as well. And I've put together all of these templates,
cheat sheets, et cetera, et cetera to make it as simple as possible.
Okay, so really in the content, really breaking down each piece of
the framework to show them why they need that piece and how easy each piece
is, like through car open and through the whole sixteen ninety day lunch.
You can break down the framework or it can be as a whole. Right.
You can say, you can do a post, let's say, for
example, talking about how SEO delivers compounding results over time whereas social media gives
you diminishing results over time. And then you can say at the end,
and I know that SEO can be really complicated and unfriendly, and that's why
I've developed my signature framework, and you can turn that framework into a lead
magnet. You're not giving them the how two of each step, but you're
giving them the overview of this is the process for that you would follow to
SEO, your website, your content. And if you want to deep dive
and actually learn how to implement this process, here are your two options work
with me or here's my course. Cha Okay, yeah, I think that
makes a lot of sense. I mean it's something that I already like when
we hire agency clients, they get walked through. We don't call it a
framework, but they basically get walked through. You know, our framework,
I guess on all the steps that we go through. Framework is very similar
for most of our clients. Some are a little different, you know,
if they have a brick and mortar store, for example, but it's all
it all kind of works the same every single time, just just customized to
the industry. But like the actual steps that we do are basically all the
same. They already do it, just not in a course capacity. And
I've never quite thought about it like a framework before. It's but behind pretty
much every course there is a framework. And if you can show them how
this framework is the solution to this thing that they desire, which in your
audience's case, it's going to be more sales. And if you can show
them how SEO, how this framework SEO in this framework is going to deliver
them more traffic and more sales, and it's going to do it without being
really techy and without taking a huge amount of time and a huge ongoing commitment.
Great, that's a no brainer for them. Yeah, I think I
think that it makes a lot of sense. I guess, can I ask
a slightly different questions? Yeah, right about the framework? So with AI
obviously being in every topic of every conversation around marketing right now, I think
people I've been getting a lot of questions about the future of SEO. Google's
green new changing there search engine results page, And I think ECO is going
to change, but I think it's not going away. Like some people are
thinking that AI is going to solve all of the search problems. Ever,
and I for still in my opinion that I don't think that's where it's going.
I think we're always going to need throarch engine optimization, that strategies are
just going to change. And my two questions there, how do I put
people or like I guess, convince people that SEO is still going to be
a strategy you're going to need in the future. And then is making a
course does it? How future proof does it need to be with a strategy
that's going to be changing here in the next few years. Okay, So
to answer the first, well, actually, let's let's start with the second
question, right, because you're going to update your course if you need to.
Yeah, if suddenly we're no longer searching for things, but we're having
little conversations with robots about to find the answer of something, there's still going
to be a way that you need to optimize your website so that this little
piece of AI can find the content on your website. Yeah, but it
is still going to be relevant, right, So you're going to constantly need
to update it, and that's okay. Like anyone who's doing any kind of
course related to any social media platforms, any piece of technology, it's going
to evolve, it's going to develop. Like somebody who's got a Facebook Ads
course is probably having to update it every couple of months, and that's okay.
Same with Instagram, right, as the algorithm changes and as they start
to prioritize different things and introduce new features. So it doesn't need to be
super future proof because it will it will evolve. But then to answer your
second question, you can, as a person who is the expert in SEO,
you can you know why it's going to be around, you know why
it's never going to go away and how, and you can share that as
a that's a great piece of thought leadership, right, great piece of thought
leadership content of Hey, this is why I don't believe SEO is going to
go away. And these are some potential realities. This is what it might
look like five years from now, or it might it might be that we
are having these conversations with these robots, and these robots need to know where
to find the content on your site. Or it might be that Google completely
resets and deletes all of the AI written content and it's really important for you
to have human written quality SEO content, or you know, whatever the third
option might look like. Right, So you're presenting like these different realities of
what it might look like. Bit actually, in all of those realities,
SEO is still very important. Yeah, Okay, I think I think it's
made me nervous, and not that I think my job's going away, but
in the pushback that I feel like it's going to be to get people to
want to do SEO, I think. But like you said, I think
with social media that's constantly changing, So why should other marketing strategies be any
different? I feel like for me, since I started my business in twenty
beginning of twenty twenty. SEO hasn't changed a whole lot. Obviously there's been
algorithm updates, but like the strategies of the whole haven't changed. And so
with this change coming up, I don't know how much it's going to change.
It's the weird healing. I'm sure social media managers feel that way constantly,
but it's a new feeling an SEO. Oh. I mean there are
people who built their businesses around Facebook, like organic Facebook marketing, right,
that was what they were teaching, and now that's redundant, But there's they've
been able to pivot those skills into a different area. Yeah. Sure Google
might disappear, but we've still got Pinterest that's a search engine. Instagram is
becoming more of a search engine. TikTok's a search engine. A lot of
the fundamentals of SEO are going to apply to other platforms. We're always going
to be searching for things as humans. Yeah, and if we're not searching,
well, then our ais are going to be searching. It's very true.
I think I think it's important to remind myself that of those things.
I think when you all this news comes up, especially the way AI is
exploding, I think with me wanting to create a course or a membership or
something like that, it's like almost like, what's the point going to be
if it changes? But like you said, I can always update it like
social media people do ads, marketing. Anybody that does that step has to
update it all the time. It always will change. But that's okay,
that's just the nature of that's the nature of the world that we operate in.
Yeah, And you can sit around and wait for it to change before
you create it, or you can create it now and then you'll be like,
oh, I'm glad I created it when I did. But it's very
true. And then you know, you have a new group of people come
in with the new content and it all it all works out exactly. So
coming back to the original challenge, which was finding those people who want to
do the course, is this is this all starting to make sense now?
How you've actually got those people. But it's then just not quite at that
right stage. They need a little bit more educating, Like there will be
people out there, Yes, there will be people out there who already prioritize
SEO and they're like, yes, I just need to find the right course.
But with those people there's going to You're competing then against everybody else who
has an SEO course. Yeah, versus these people who have come to you
and they're in your audience because they like you, they want to learn from
you, or they want to work with you. And now you have this
unique opportunity to nurture these people, to educate them on the problem, on
the solution, on why they need to prioritize it right now. Yeah,
I think it does make go out of sense. I I wasn't reaching those
people at all. I feel like I felt like my audience was just neither
like or was one or the other, and not the people ready to buy
a course, which I guess they're not ready to buy one, but you
know that wouldn't buy a course is kind of what I thought was in my
audience. But I think thinking going back to the problem more solution aware,
which is something I talk about with my clients all the time and I forget
to think about for my own business, and you know, figuring out a
way to coolly to them that it is something easy to do, which is
the biggest pushback I think I get because I think it's too complicated, too
hard, not worth their time to learn it and so finding a way to
kind of rich back up. It's going to be I think the biggest thing
that I'll be focusing on in terms of content for the next round. Yeah,
and social proof will be your best friend for a lot of this.
Any social proof that speaks to how much easier it was than they thought it
would be, that is going to be gold Okay, Yeah, I think
I think SEO and I'm sure there's other strategies like that, but as well,
just that's what I do. It's always conveyed it's too difficult, and
I think it's a lot too with how other seos convey SEO. I think
it's just it's behind that like Golden Gate of like marketing, and they don't
want to share the secrets, or they make it sound more difficult than it
is, or they're coming from a business they were complotited businesses who are really
massive and their SEO strategies are really complicated and are not easy to learn.
But for small businesses, it's a strategy that they can definitely learn. And
maybe this is an advantage for small businesses who do want to put in the
time to learn it, because most small businesses aren't, Yeah, because they
think it's too complicated. Yes, I think that's that's the easiest thing for
small businesses. I think most of their competitors, particularly if they're local,
so if they're not competing nationally, like most of their competitors in the area
aren't doing SEO, or they're at least not doing it. Well, there's
a messaging for you and your content. But yeah, I think I feel
like a lot of things are starting to mix sense. I've got like all
these ideas that they need to write down. Great, well, so I'm
going to give you one little bit of homework. Obviously, when this episode
goes live, listen to the replay, but I'm going to give you a
piece of homework. Put draw two stick figures on a page problem aware people,
solution aware people, and write down everything that the problem aware people need
to know to be solution aware. And write down under the solution aware people
everything that they need to know to be ready to buy, and then create
content that educates them on that. Okay, I can definitely do that.
I've lost some my ideas already, amazing, Kim, Okay, any last
questions before we wrap up. I don't think so. I think I think
that gives me a lot to think about, and I'm good for now.
I think if I get too many moors to think about, I won't be
able to do them all. But I'm excited and I'm excited to think through
this. I really want to launch something again. It's them a long time
that I've tried, and my business has changed a lot and everything, so
ready, I really want to do something again. Oh, I'm excited for
you, and you'll have to keep us posted and let us know how you
go. Thank you so much for sharing today, and thank you for being
so open with our listeners of the show. I know they're going to get
a lot out of this episode because there's something that comes up time and time
again with course creators. Yeah, I think that's why I've struggled to launch
again. It's the same thing keeps coming up for me. So I'm hoping
I can help someone. Yes, Oh, you absolutely will have. Thank
you so much, Kim, Thank you. All right, that is it
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