1 00:00:00,040 --> 00:00:03,080 When I go to launch a course or a program or something, I either 2 00:00:03,120 --> 00:00:06,400 get this huge influx of people who aren't my agency work, which of course 3 00:00:06,559 --> 00:00:10,359 is great, not complaining about that. It's always nice to have those people 4 00:00:10,400 --> 00:00:14,039 come in, but obviously they're not the audience for a course or membership or 5 00:00:14,080 --> 00:00:17,440 anything kind of like that. Or I get the people who are like I 6 00:00:17,519 --> 00:00:20,559 just want the free info, whether that's my freebee, or they're going to 7 00:00:20,679 --> 00:00:26,000 go to YouTube or Google and try and figure it outselves. So I'm struggling 8 00:00:26,039 --> 00:00:29,120 to find those people in the middle who are ready to learn and of course 9 00:00:29,199 --> 00:00:33,960 or membership kind of capacity. Welcome to imperfect Action. I'm Steph Taylor. 10 00:00:34,520 --> 00:00:37,679 For years, I read all the books, downloaded all the freebees, and 11 00:00:37,759 --> 00:00:42,600 did all the courses, but it wasn't until I started taking imperfect action that 12 00:00:42,719 --> 00:00:48,119 my business had its first million dollar year. Imperfect Action is about doing things 13 00:00:48,280 --> 00:00:54,679 before you're ready, prioritizing consistent action over perfect action, and moving forward even 14 00:00:54,719 --> 00:00:58,479 when you're not sure you're doing it right. On this show, you can 15 00:00:58,479 --> 00:01:03,759 expect mindset, adviceable marketing tips and strategies to build a business that brings you 16 00:01:03,840 --> 00:01:08,480 more profit, more freedom, and even more joy. Are you on the 17 00:01:08,519 --> 00:01:12,159 list to get my daily businesses? Every day I'll send you a bite sized 18 00:01:12,200 --> 00:01:17,519 prompt designed to help you grow your business in a more intentional way. Sign 19 00:01:17,599 --> 00:01:21,319 up at Steph Taylor dot co, forward slash DBB, or at the link 20 00:01:21,400 --> 00:01:26,400 in the show notes. Hey, welcome back to Imperfect Action. This is 21 00:01:26,439 --> 00:01:33,760 episode six hundred and sixty. Today I'm coaching one of my Launch Magic alumni 22 00:01:33,799 --> 00:01:38,400 from a few years ago on how to get her online course in front of 23 00:01:38,599 --> 00:01:42,760 more of the right people. So, what she's been finding is that people 24 00:01:42,799 --> 00:01:47,159 either want to pay her to do it for them, or they want to 25 00:01:47,200 --> 00:01:49,319 go and figure it out and google it and YouTube it and do it all 26 00:01:49,359 --> 00:01:56,200 for free. So today we are workshopping how she can get these right people 27 00:01:56,280 --> 00:02:01,120 in and how she can use her free content to strategically nurture the right people 28 00:02:01,159 --> 00:02:05,840 who might already be in her audience and she just doesn't realize it yet. 29 00:02:06,239 --> 00:02:12,039 This is a super valuable lesson for anybody who is launching a course or even 30 00:02:12,080 --> 00:02:15,280 a service right if you are finding that your audience is not buying from you, 31 00:02:15,560 --> 00:02:20,479 it could be that you are making the pretty common mistakes that we're talking 32 00:02:20,479 --> 00:02:24,120 about in this episode. So without further ado, let's jump into the chat 33 00:02:24,159 --> 00:02:30,120 with Kim. All Right, Kim or welcome. I'm excited to be workshopping 34 00:02:30,240 --> 00:02:34,800 with you here today on one of our coaching calls. Now, I've come 35 00:02:34,840 --> 00:02:38,560 to know your business through when you did launch Magic a couple of years back 36 00:02:38,599 --> 00:02:40,479 now, but I'm sure most of the people who are listening to this show 37 00:02:40,639 --> 00:02:44,680 you're new to them. So I'd love if you could please introduce who you 38 00:02:44,719 --> 00:02:47,159 are, what you do, and what is the challenge that I can help 39 00:02:47,199 --> 00:02:51,599 you with today. Yeah, So, like you said, I'm Kim. 40 00:02:51,680 --> 00:02:57,560 I run thirteen Emeralds Marketing, which is an SEO agency termed sem agency. 41 00:02:57,560 --> 00:03:00,800 We've started offering paid ads as well, so that's kind I've shifted a little 42 00:03:00,800 --> 00:03:05,759 bit applies since the last time we spoke. And yeah, I did launch 43 00:03:05,800 --> 00:03:07,199 Magic, I think the very first round, so I think it was twenty 44 00:03:07,199 --> 00:03:12,879 twenty. It's been a while but since I've gotten into it. And yeah, 45 00:03:12,879 --> 00:03:15,319 we offer our services to all kinds of businesses and all stages of their 46 00:03:15,319 --> 00:03:21,639 businesses, which is why I've been trying to launch courses or memberships over the 47 00:03:21,719 --> 00:03:24,360 last few years, because I want to be able to have businesses of all 48 00:03:24,400 --> 00:03:28,719 sizes and places in their business be able to take advantage of the SEO. 49 00:03:29,919 --> 00:03:31,840 And so the kind of problem that I'm having is that when I go to 50 00:03:31,919 --> 00:03:36,680 launch a course or a program or something, I either get this huge influx 51 00:03:36,719 --> 00:03:38,719 with people who want my agency work, which of course is great, not 52 00:03:38,800 --> 00:03:43,199 complaining about that. It's always nice to have those people come in, but 53 00:03:43,280 --> 00:03:46,280 obviously they're not the audience for a course or membership or anything kind of like 54 00:03:46,319 --> 00:03:50,599 that. Or I get the people who are like I just want the free 55 00:03:50,639 --> 00:03:53,360 info, whether that's my free thee or they're going to go to YouTube or 56 00:03:53,479 --> 00:03:58,919 Google and try and figure it out themselves. So I'm struggling to find those 57 00:03:58,960 --> 00:04:01,360 people in the middle who are ready to learn and of course or membership kind 58 00:04:01,360 --> 00:04:06,199 of capacity. And that's where the issue tends to lie. M those people 59 00:04:06,319 --> 00:04:10,639 who come to you and they say they're going to google it and figure it 60 00:04:10,639 --> 00:04:15,720 out themselves. Do they My guesses, no, I don't keep up with 61 00:04:15,920 --> 00:04:20,439 all of them, because sometimes it's through market research or you know, through 62 00:04:20,519 --> 00:04:25,319 referrals or things like that when I'm talking about getting ready for it, and 63 00:04:25,879 --> 00:04:28,279 I would guess most of them don't. The ones that I keep up with, 64 00:04:28,360 --> 00:04:32,360 I definitely haven't noticed because I can tend to see externally how their SEO 65 00:04:32,519 --> 00:04:36,480 is doing, and it doesn't look like it. But of course SEO also 66 00:04:36,519 --> 00:04:40,800 takes time, so it's not something that I can check on like right away 67 00:04:40,839 --> 00:04:44,680 to see if it's working or not. Yeah, but I'm wondering. So 68 00:04:45,639 --> 00:04:48,839 where I'm really getting at is I'm wondering if they are prioritizing it, do 69 00:04:49,279 --> 00:04:56,199 they understand really how SEO can benefit them, or are they still trying to 70 00:04:56,199 --> 00:05:00,279 do all of the other marketing things and they've put SEO in the t hod 71 00:05:00,319 --> 00:05:03,839 basket. I think those that come to me and immediately are like, I 72 00:05:03,879 --> 00:05:08,319 want a YouTube it or diy it definitely kind of gets pushed to the bottom. 73 00:05:08,319 --> 00:05:13,680 There's things that seem easier to do. They tend to focus on social 74 00:05:13,720 --> 00:05:16,560 media I've noticed, which is not necessarily easy, but it feels easier because 75 00:05:16,560 --> 00:05:19,480 we're used to using those platforms, so it feels easy to just post on 76 00:05:19,519 --> 00:05:25,839 stories or you know, post a carousel or whatever. Those that kind of 77 00:05:25,959 --> 00:05:29,759 are wishy washy about it and end up diroying it. I think they understand 78 00:05:29,879 --> 00:05:31,759 the benefits, but like you said, I think it goes into that too 79 00:05:31,839 --> 00:05:36,839 hard basket eventually. And then the people who come to you for the agency 80 00:05:36,879 --> 00:05:43,439 work are they Were they ever in that stage where they would trying to learn 81 00:05:43,480 --> 00:05:47,399 it themselves. I think some of them were. And then when I start 82 00:05:47,399 --> 00:05:51,519 posting the content and I'm merely pushing content about like the benefit to the CEO, 83 00:05:51,839 --> 00:05:55,480 which I mean I do normally anyway, but it kind of gets pushed 84 00:05:55,480 --> 00:06:00,480 a little heavier on like the how twobs than the education side of things. 85 00:06:00,480 --> 00:06:03,040 That's when they kind of see, Okay, this is more difficult than I 86 00:06:03,079 --> 00:06:06,399 thought it was. I really don't want to do that myself. And then 87 00:06:06,600 --> 00:06:11,800 Peplin, they reach out to us to have us do to work for them. 88 00:06:11,800 --> 00:06:15,639 So the way that I'm seeing it isn't It's not that you have a 89 00:06:15,680 --> 00:06:17,439 group of audience who want done for you and a group of your audience who 90 00:06:17,439 --> 00:06:20,000 want the free stuff. It's that you have a group of your audience that 91 00:06:20,120 --> 00:06:23,759 understands why it's a priority, and you have a group of your audience that 92 00:06:23,800 --> 00:06:28,600 doesn't understand why it's a priority yet. Gotcha. That makes a lot of 93 00:06:28,720 --> 00:06:33,439 sense that just like yeah, and the missing piece is now the people who 94 00:06:33,759 --> 00:06:36,759 and I'm guessing there are a bunch of people who see it as a priority, 95 00:06:38,120 --> 00:06:41,399 but maybe they don't have the budget to work with you in that agency 96 00:06:41,399 --> 00:06:46,480 capacity. And now you're I guess to come back to your launch magic, 97 00:06:46,519 --> 00:06:48,240 which has been a few years ago now, but to come back to the 98 00:06:48,279 --> 00:06:54,639 magician's gap. That magician's gap is to show them how it is totally possible 99 00:06:54,680 --> 00:07:00,000 to DIY And the reason why it seems really hard is because Google and YouTube, 100 00:07:00,000 --> 00:07:02,000 even all of the all the free content they consuming is making it really 101 00:07:02,000 --> 00:07:06,319 hard. Yeah, I think that makes a lot of sense. I feel 102 00:07:06,360 --> 00:07:11,399 like the feedback I've gotten out of my content that I posted probably the last 103 00:07:11,399 --> 00:07:15,000 couple of years, it's like him, you make this so easy and understand 104 00:07:15,040 --> 00:07:17,399 it now. And maybe they're not ready to do agency work because it is 105 00:07:17,439 --> 00:07:21,120 for a business with a bigger budget, not a huge budget or anything like 106 00:07:21,160 --> 00:07:25,120 that, but it's out of reach for a lot of businesses who are just 107 00:07:25,160 --> 00:07:30,720 starting out and want to grow that way. And yeah, it's it's finding 108 00:07:30,759 --> 00:07:33,279 that, Like I said, I'm having trouble to finding that audience that understands. 109 00:07:33,319 --> 00:07:36,360 I feel like a lot of my content has been pushing like the benefits 110 00:07:36,360 --> 00:07:41,560 of the SEO and how it can work for you it's I feel like I 111 00:07:41,560 --> 00:07:44,480 have trouble finding the people that have the time because it does take time to 112 00:07:44,600 --> 00:07:46,920 learn. It's not something that like all marketing. So I think there's a 113 00:07:46,959 --> 00:07:50,160 single marketing strategy where you could like read a blog and like or like take 114 00:07:50,199 --> 00:07:54,879 a course and it's all there for you. You have to quit in the 115 00:07:54,920 --> 00:07:57,800 work. I don't think you need to find those people. I think you've 116 00:07:57,800 --> 00:08:01,199 already got those people. I think you need to educate them with your content. 117 00:08:01,680 --> 00:08:07,480 I think it's there's going to be something there in the content that isn't 118 00:08:07,560 --> 00:08:11,360 quite hitting the mark for it's not showing the people who don't prioritize it. 119 00:08:11,360 --> 00:08:16,720 It's not showing them why they need to prioritize it enough to actually spend money 120 00:08:16,720 --> 00:08:22,160 on it. And it's not showing the people who can't afford to get you 121 00:08:22,199 --> 00:08:26,600 to do it for them. It's not showing them that it's easy. So 122 00:08:26,639 --> 00:08:28,720 you mentioned before that you were sharing quite a bit of how to in your 123 00:08:28,759 --> 00:08:33,000 free content, and that was the point where the agency people realize, oh, 124 00:08:33,039 --> 00:08:35,559 this is hard, and I want to come and I want you to 125 00:08:35,600 --> 00:08:37,720 do it for me. What kind of content are you sharing there? Like, 126 00:08:37,720 --> 00:08:41,440 what are the topics. It was a lot of last year I'm sting 127 00:08:41,480 --> 00:08:46,879 the topics. It was like how to conduct some basic keyword research or small 128 00:08:46,919 --> 00:08:54,000 things like how to optimize your images and how to install like Schema markup into 129 00:08:54,039 --> 00:08:56,360 the back end of your website, which always sounds a lot more complicated than 130 00:08:56,399 --> 00:09:01,720 it actually is, and all or things like that, like easy how to 131 00:09:01,879 --> 00:09:05,720 use and not big picture strategy how to use iel like That's that's been a 132 00:09:05,759 --> 00:09:09,919 little bit more difficult for me to convey in like a small Instagram post or 133 00:09:09,000 --> 00:09:13,799 things like we've started blogging and stuff, but most of my audiences through social 134 00:09:13,799 --> 00:09:16,440 media and getting people to come over and do SEO instead of just social media, 135 00:09:16,480 --> 00:09:20,080 and that's why I meet them there. But it's been difficult to convey 136 00:09:20,120 --> 00:09:26,320 like big picture strategy in little tiny posts. What's something Give me an example 137 00:09:26,360 --> 00:09:30,639 of something that you've had to learn recently, something new that you've learned. 138 00:09:30,639 --> 00:09:35,720 It might be business related, it might be anything else. Something I've had 139 00:09:35,759 --> 00:09:43,960 to learn recently was like customer experience or client experience and setting up systems and 140 00:09:43,120 --> 00:09:48,759 like in the more custom I play because all of our packages are basically custom 141 00:09:48,799 --> 00:09:52,159 now, and so figuring out that has been very difficult and very overwhelming, 142 00:09:52,200 --> 00:09:56,759 but I think we've got it. Okay. So imagine that I was teaching 143 00:09:56,799 --> 00:10:00,639 you how to do that, or imagine you were consuming free content. You 144 00:10:00,679 --> 00:10:01,840 haven't signed up for a course. I've got a course on how to set 145 00:10:01,879 --> 00:10:05,200 all of that up, and you haven't bought my course, but you're consuming 146 00:10:05,200 --> 00:10:09,480 my free content. And in my free content, one day I might share 147 00:10:09,639 --> 00:10:13,679 how to set up this system. Then the next day I might set up 148 00:10:13,440 --> 00:10:16,399 what is a customer I might say, like, what is a customer journey? 149 00:10:16,440 --> 00:10:20,200 Then the next piece of content might be how to set up another system? 150 00:10:20,799 --> 00:10:24,440 And meanwhile, you've got all of these different little how twos, but 151 00:10:24,519 --> 00:10:28,879 you can't actually see the bigger picture. And that feels a little bit overwhelming, 152 00:10:28,960 --> 00:10:30,919 right because you're like, oh, there's this, there's this, this, 153 00:10:31,080 --> 00:10:33,519 this, but like I don't know what else I don't know, and 154 00:10:33,519 --> 00:10:37,200 I don't know what I need to piece together to actually get to that end 155 00:10:37,240 --> 00:10:41,720 result that I want. Yeah, I think it would be missing like a 156 00:10:41,840 --> 00:10:46,399 system as a whole, like how it all works together, which makes sense 157 00:10:46,440 --> 00:10:50,360 for what you're saying about CEO, And that's that that's one of the reasons 158 00:10:50,360 --> 00:10:56,399 why I don't love how to content because we can teach little bits of it, 159 00:10:56,480 --> 00:11:00,600 but somebody can do the keyword research and now they're like, cool, 160 00:11:00,639 --> 00:11:03,399 what do I do with that? Because they don't know they don't know where 161 00:11:03,399 --> 00:11:07,759 it fits, they don't know where it belongs with the overall process to get 162 00:11:07,799 --> 00:11:11,279 the end result that they want, which is more traffic. Yeah, yeah, 163 00:11:11,320 --> 00:11:15,360 that, I mean it makes a lot of sense. I think it's 164 00:11:15,360 --> 00:11:18,279 just been difficult for me to again create that content and how to do it 165 00:11:18,320 --> 00:11:24,799 without overwhelming them because SEO is often seen as a more difficult strategy, and 166 00:11:24,840 --> 00:11:28,320 it can be because there's a technical aspect along with the content marketing aspect, 167 00:11:28,360 --> 00:11:33,159 and so joining them together to see that you need both I think has been 168 00:11:33,200 --> 00:11:35,279 difficult to convey. And so I think with what you're saying, I think 169 00:11:35,279 --> 00:11:41,320 that's where we've kind of struggled in terms of our content for sure, But 170 00:11:41,440 --> 00:11:48,120 what if you switched away from doing how tos, like what kind of content? 171 00:11:48,159 --> 00:11:50,039 I mean, we don't do a ton of how to use anymore, 172 00:11:50,120 --> 00:11:58,919 and it definitely is bigger picture, but still like maybe SEO overall instead of 173 00:11:58,480 --> 00:12:01,759 how to do those strategies, if that makes sense, they've been focusing lot 174 00:12:01,759 --> 00:12:07,240 on the benefits of SEO rather than how the strategies work necessarily how to content, 175 00:12:07,399 --> 00:12:13,480 but like how FCO works in general. Okay, so think about it 176 00:12:13,519 --> 00:12:18,159 like this, right, Your ideal client for this offer is probably either somebody 177 00:12:18,240 --> 00:12:24,840 who already understands why SEO is a great idea for their business, they just 178 00:12:24,879 --> 00:12:30,840 can't afford to engage your agency, or they are somebody who doesn't understand why 179 00:12:31,000 --> 00:12:33,799 SEO is a good fit yet. So it's one of those two people. 180 00:12:33,200 --> 00:12:37,039 If it's the people who already understand why they need it, content about the 181 00:12:37,039 --> 00:12:41,600 benefits of SEO is going to fall flat because they already understand why they need 182 00:12:41,639 --> 00:12:45,440 it, but there are some things that are holding them back from actually doing 183 00:12:45,600 --> 00:12:48,639 a wanting to learn how to do it themselves and be buying your course to 184 00:12:48,720 --> 00:12:52,279 learn to do it themselves. And I'm guessing one of those things is SEO 185 00:12:52,559 --> 00:12:56,120 is way too technical, I can't do it. A great piece of content 186 00:12:56,159 --> 00:13:01,759 to overcome that would be saying, look, if you've got like a case 187 00:13:01,759 --> 00:13:07,000 study, for example, if somebody who was really not techy and they figured 188 00:13:07,000 --> 00:13:11,120 it out or they learned how to do it using your course, it might 189 00:13:11,200 --> 00:13:13,759 be an overview of Hey, this is a roadmap of all of the tech 190 00:13:13,799 --> 00:13:18,039 stuff involved in SEO, and you can go and figure all of these things 191 00:13:18,039 --> 00:13:20,320 out. You can go and google them all and piece them all together, 192 00:13:22,000 --> 00:13:24,639 or we walk you through it step by step in the course. Right. 193 00:13:26,440 --> 00:13:31,039 Yeah. For the people who aren't prioritizing SEO, maybe a side by side 194 00:13:31,080 --> 00:13:37,559 comparison of traffic to some to a client's website from SEO from Google versus from 195 00:13:37,919 --> 00:13:43,600 Instagram, okay, or sales from Google versus Instagram. Right, so really 196 00:13:43,600 --> 00:13:48,559 showing them, hey, this is going to give you a much better return 197 00:13:48,600 --> 00:13:52,879 on your time than showing up on reels or like you think you need to. 198 00:13:54,919 --> 00:13:56,639 Okay, I think that that makes a little bit more sense. I 199 00:13:56,639 --> 00:14:01,120 think I've been trying to like cram all of how SEO kind of works into 200 00:14:01,159 --> 00:14:07,159 one post, and that's one really overwhelming and also really hard to sit to 201 00:14:07,720 --> 00:14:11,200 a story or an Instagram post or even a blog. That would be really 202 00:14:11,200 --> 00:14:16,080 hard to fit all of that into without having to write a novel on how 203 00:14:16,240 --> 00:14:20,159 SEO works and how that benefits them. So instead really showing it them the 204 00:14:20,200 --> 00:14:26,600 benefits of even doing yourself the traffic differences or sales differences or any example kind 205 00:14:26,600 --> 00:14:31,240 of like that, And we definitely been posting like individual case studies, but 206 00:14:31,320 --> 00:14:35,039 not the comparison to other marketing strategies or to somebody who's not doing SEO. 207 00:14:37,279 --> 00:14:41,679 Really focusing in I think if you focus in all of the messaging on the 208 00:14:41,720 --> 00:14:46,120 sales page, in your free content, in your webinar, everything around, 209 00:14:46,679 --> 00:14:48,759 Hey, this is really important. It's going to give you a really great 210 00:14:48,759 --> 00:14:54,600 return on your time, and it's really easy to do it yourself. And 211 00:14:54,720 --> 00:15:00,559 finding those case studies and testimonials that you have from your clients about the you 212 00:15:00,600 --> 00:15:03,480 know, the return that they saw from it, from people who you've taught 213 00:15:03,480 --> 00:15:07,080 in the past or people who've done you who've done your courses about how surprisingly 214 00:15:07,159 --> 00:15:13,679 easy it was. Yeah, that's going to shift a lot. But the 215 00:15:13,679 --> 00:15:18,320 other thing that I was thinking was with your existing content, like, were 216 00:15:18,320 --> 00:15:22,960 you saying you're trying to tell them how SEO works. Do they need to 217 00:15:22,000 --> 00:15:26,639 know how SEO works to be ready to buy a course about SEO or do 218 00:15:26,679 --> 00:15:30,639 they just need to understand a few key reasons why it's going to impact them 219 00:15:30,720 --> 00:15:35,480 more than social media? That definitely the latter. They definitely don't need to 220 00:15:35,519 --> 00:15:39,000 know how it all works to be able to learn how to do it. 221 00:15:39,600 --> 00:15:41,000 Yes, that would be a lot of what you've been learning in the course 222 00:15:41,039 --> 00:15:43,320 would be how it all works and how it all fits together and all the 223 00:15:43,480 --> 00:15:46,559 pieces to the puzzle. And do they need to know how to do their 224 00:15:46,600 --> 00:15:54,879 own keyword research before they buy the course? Maybe something we would be teaching 225 00:15:54,879 --> 00:15:58,480 them all along the way. I think that was me trying to show them 226 00:15:58,519 --> 00:16:03,639 how it was to do it, rather than getting like the testimonials or the 227 00:16:03,679 --> 00:16:08,240 feedback from people who don't know what didn't know what they were doing before seeing 228 00:16:08,279 --> 00:16:12,519 how easy it was in the future when they've completed of course or something like 229 00:16:12,559 --> 00:16:17,919 that. So I guess to bring it back to what you would have learned 230 00:16:17,919 --> 00:16:19,559 in Launch Magic, And it might be worth going back because I've updated the 231 00:16:19,639 --> 00:16:23,120 lessons since you went through in twenty twenty. It might be worth going back 232 00:16:23,120 --> 00:16:26,399 through modules one and two. But if we think about how if we think 233 00:16:26,399 --> 00:16:30,600 about your audience on a bit of a continuum, right, there are those 234 00:16:30,679 --> 00:16:33,919 who are problem aware. They're the people who are like, well, I'm 235 00:16:33,960 --> 00:16:38,679 not getting enough eyeballs on my business and I'm not selling enough, and how 236 00:16:38,679 --> 00:16:42,080 do I fix that? Then you've got and those are the people who don't, 237 00:16:42,600 --> 00:16:47,519 who don't prioritize SEO enough. Then you've got the next lot of people 238 00:16:47,559 --> 00:16:49,200 who are the ones who are solution aware. They're like, oh cool, 239 00:16:49,360 --> 00:16:53,399 SEO is what is going to deliver more traffic to my website, which is 240 00:16:53,399 --> 00:16:59,600 going to help me to make more sales, and both of those categories both 241 00:16:59,639 --> 00:17:02,759 are those groups of people are going to need different content to get them to 242 00:17:02,799 --> 00:17:07,039 the point where they are ready to buy. The people who are problem aware 243 00:17:07,079 --> 00:17:11,599 are going to need a bit of educating on SEO and the solution the solution 244 00:17:11,640 --> 00:17:14,839 which is SEO. People who are solution aware are going to need a little 245 00:17:14,839 --> 00:17:18,920 bit of educating on Hey, it's easy, you can do it. It 246 00:17:19,000 --> 00:17:22,279 can be really affordable once you learn how to do it. Now you've got 247 00:17:22,279 --> 00:17:26,440 a skill that you can keep applying over and over and over again in your 248 00:17:26,440 --> 00:17:32,079 business to generate traffic in the long term, rather than spending this time recording 249 00:17:32,079 --> 00:17:36,039 and editing a reel and it just falls flat after a week. Yeah, 250 00:17:36,079 --> 00:17:40,279 I think I think that's been the biggest struggle to kind of educate people on 251 00:17:40,400 --> 00:17:45,000 in terms of the solution aware people is showing them that it's easy like I 252 00:17:45,119 --> 00:17:48,200 said, again, I think it's been the most difficult to convey without me 253 00:17:48,279 --> 00:17:53,160 just going it's easy because like I'm the expert, and so I feel like 254 00:17:53,200 --> 00:17:56,759 I've had some of feedback. It's going a while since I about this feedback 255 00:17:56,799 --> 00:17:59,480 and they're like, well, Kim, you it is easy for you because 256 00:17:59,480 --> 00:18:02,119 it's what do all day belong how is it going to be easy for me. 257 00:18:02,160 --> 00:18:06,279 I'm a photographer or i'm you know, something a little bit more on 258 00:18:06,319 --> 00:18:10,519 the creative side, less techy end, and they just get like wildly overwhelmed 259 00:18:10,559 --> 00:18:12,839 every time they look at any of that kind of technical side of stuff. 260 00:18:14,200 --> 00:18:17,799 And so that's the most typical bridge to cross, I guess, or the 261 00:18:17,920 --> 00:18:22,640 draft cross is getting them to see not from my perspective, but maybe somebody 262 00:18:22,640 --> 00:18:26,880 else's somebody who's taking a course in the past for me, or someone I've 263 00:18:26,920 --> 00:18:30,880 just kind of chatted with through SEO. I tend to do a lot of 264 00:18:30,000 --> 00:18:33,519 educating on my agency work because a lot of my clients want to learn at 265 00:18:33,599 --> 00:18:37,400 least what I'm doing, maybe not how to do it, but like they 266 00:18:37,480 --> 00:18:42,200 want to understand what I'm doing because it's something that's been missing other SEO agencies. 267 00:18:42,200 --> 00:18:45,880 They've gone to. Is that are like, we don't know anything that 268 00:18:45,079 --> 00:18:48,799 our past agency did. They didn't tell us anything, they gave us no 269 00:18:48,920 --> 00:18:52,799 reporting. So I already do a lot of education there on kind of how 270 00:18:52,839 --> 00:18:56,039 it works a little bit more general, of course, and not showing them 271 00:18:56,039 --> 00:19:00,880 how to do it. Yeah, okay, So then thinking about what would 272 00:19:00,960 --> 00:19:04,079 make it seem really achievable and easy for them when you are like when you 273 00:19:04,119 --> 00:19:07,480 are the expert, and like what they said, like it's easy for you 274 00:19:07,519 --> 00:19:11,240 to say it's easy when you're the expert. Sometimes it's really difficult to put 275 00:19:11,279 --> 00:19:15,519 ourselves in the shoes of our clients or our audience who are not the experts. 276 00:19:15,920 --> 00:19:19,519 But a really great way to make to simplify things and to make it 277 00:19:19,559 --> 00:19:25,960 seem really achievable is using frameworks. So creating you know, this is the 278 00:19:26,039 --> 00:19:30,519 five step framework for SEO or something like that, right, or this is 279 00:19:30,519 --> 00:19:34,079 the process that you go through, this is the roadmap, really breaking it 280 00:19:34,119 --> 00:19:41,799 down into these small little steps or small little milestones, and then showing them 281 00:19:41,839 --> 00:19:45,920 how in each of these steps you've set them up for success. I'm giving 282 00:19:45,960 --> 00:19:48,920 you these templates that you can use. I'm giving you tech walks through videos, 283 00:19:48,920 --> 00:19:52,759 to show you the techy bits. I'm giving you this. I'm giving 284 00:19:52,799 --> 00:19:56,720 you that, I'm showing you this, I'm breaking it down so that they 285 00:19:56,720 --> 00:20:02,720 can see that at every step they are completely supported, right And like, 286 00:20:02,960 --> 00:20:06,680 of course that would be on the sales page and like in I guess in 287 00:20:06,720 --> 00:20:11,079 the launch content, would there be somewhere an email market I know it would 288 00:20:11,079 --> 00:20:15,359 be in all of the marketing materials kind of surrounding the course. Is it 289 00:20:15,440 --> 00:20:17,960 something I should be sharing? Like? I guess a ton? Like I 290 00:20:18,000 --> 00:20:19,759 feel like you see some of those, like when people launch a course and 291 00:20:19,799 --> 00:20:22,680 they're sharing it a lot, and if you're following them, it's like, 292 00:20:23,240 --> 00:20:26,720 Okay, we get it. There's all of these things in there. Or 293 00:20:26,799 --> 00:20:29,920 is it something I should be sharing a lot? I'm not sure kind of 294 00:20:29,920 --> 00:20:33,480 the balance there between that and helping out the problem aware of Yeah, so 295 00:20:33,519 --> 00:20:36,799 I would be sharing, you know, i'd be sharing in the lead up, 296 00:20:37,039 --> 00:20:40,519 in that pre launch stage, in that sixty to ninety days before doors 297 00:20:40,599 --> 00:20:42,960 open. I still call that the launch, but most people don't. I 298 00:20:44,000 --> 00:20:47,079 would. I would be sharing content for those problem and solution aware people, 299 00:20:47,119 --> 00:20:49,559 but I would also still be sharing a little bit about your framework. So 300 00:20:49,920 --> 00:20:53,359 I would think about, like, what is this framework that is underpinning the 301 00:20:53,559 --> 00:20:59,920 entire course, and how can you refer back to the framework, Give it 302 00:21:00,039 --> 00:21:03,039 a name, give it like Kim's five Steps signature, SEO system, something 303 00:21:03,079 --> 00:21:07,920 like that, right, and will you'd be talking about, you know, 304 00:21:07,000 --> 00:21:14,960 maybe keyword research and talking about how keyword research is the very first step because 305 00:21:15,079 --> 00:21:18,359 it uncovers what your ideal clients are looking for, so that you can get 306 00:21:18,359 --> 00:21:21,759 in front of the people who are actually searching for what you have, not 307 00:21:21,880 --> 00:21:25,880 just interrupting them while they're scrolling through their social media feed. And this is 308 00:21:25,880 --> 00:21:29,079 the first step in the framework because blah blah blah blah blah. Right, 309 00:21:29,319 --> 00:21:33,359 So we're always linking the concept back to this framework. And then at some 310 00:21:33,359 --> 00:21:37,200 stage somebody's going to be like, cool, I want to learn how to 311 00:21:37,240 --> 00:21:41,799 actually apply this framework to my own business. And they can work with you 312 00:21:41,920 --> 00:21:45,839 to do the framework to apply the framework for them in their business, or 313 00:21:45,880 --> 00:21:49,200 they can learn about your framework through the course. They've got those two parts, 314 00:21:49,599 --> 00:21:55,640 and then during card open you'll be also again talking about the framework and 315 00:21:56,000 --> 00:22:00,279 sharing, Hey, I know this is really techy for you, and I 316 00:22:00,319 --> 00:22:02,559 know it can feel really scary and you're like, yeah, Kim, it's 317 00:22:02,599 --> 00:22:06,640 really easy for me to do, but it's actually it can be easy for 318 00:22:06,680 --> 00:22:08,920 you to do as well. And I've put together all of these templates, 319 00:22:08,960 --> 00:22:11,680 cheat sheets, et cetera, et cetera to make it as simple as possible. 320 00:22:12,920 --> 00:22:17,200 Okay, so really in the content, really breaking down each piece of 321 00:22:17,240 --> 00:22:22,039 the framework to show them why they need that piece and how easy each piece 322 00:22:22,160 --> 00:22:25,039 is, like through car open and through the whole sixteen ninety day lunch. 323 00:22:25,480 --> 00:22:29,039 You can break down the framework or it can be as a whole. Right. 324 00:22:29,079 --> 00:22:32,160 You can say, you can do a post, let's say, for 325 00:22:32,160 --> 00:22:40,759 example, talking about how SEO delivers compounding results over time whereas social media gives 326 00:22:40,799 --> 00:22:44,640 you diminishing results over time. And then you can say at the end, 327 00:22:45,119 --> 00:22:52,480 and I know that SEO can be really complicated and unfriendly, and that's why 328 00:22:52,599 --> 00:22:56,400 I've developed my signature framework, and you can turn that framework into a lead 329 00:22:56,400 --> 00:22:59,599 magnet. You're not giving them the how two of each step, but you're 330 00:22:59,599 --> 00:23:03,480 giving them the overview of this is the process for that you would follow to 331 00:23:03,720 --> 00:23:10,079 SEO, your website, your content. And if you want to deep dive 332 00:23:10,119 --> 00:23:12,240 and actually learn how to implement this process, here are your two options work 333 00:23:12,279 --> 00:23:18,920 with me or here's my course. Cha Okay, yeah, I think that 334 00:23:18,960 --> 00:23:21,920 makes a lot of sense. I mean it's something that I already like when 335 00:23:21,920 --> 00:23:25,519 we hire agency clients, they get walked through. We don't call it a 336 00:23:25,519 --> 00:23:27,640 framework, but they basically get walked through. You know, our framework, 337 00:23:27,680 --> 00:23:32,480 I guess on all the steps that we go through. Framework is very similar 338 00:23:32,519 --> 00:23:34,119 for most of our clients. Some are a little different, you know, 339 00:23:34,160 --> 00:23:38,880 if they have a brick and mortar store, for example, but it's all 340 00:23:40,279 --> 00:23:42,359 it all kind of works the same every single time, just just customized to 341 00:23:42,400 --> 00:23:48,079 the industry. But like the actual steps that we do are basically all the 342 00:23:48,119 --> 00:23:52,279 same. They already do it, just not in a course capacity. And 343 00:23:52,319 --> 00:23:56,000 I've never quite thought about it like a framework before. It's but behind pretty 344 00:23:56,079 --> 00:24:02,079 much every course there is a framework. And if you can show them how 345 00:24:02,519 --> 00:24:06,720 this framework is the solution to this thing that they desire, which in your 346 00:24:06,759 --> 00:24:10,359 audience's case, it's going to be more sales. And if you can show 347 00:24:10,400 --> 00:24:15,480 them how SEO, how this framework SEO in this framework is going to deliver 348 00:24:15,559 --> 00:24:21,240 them more traffic and more sales, and it's going to do it without being 349 00:24:21,240 --> 00:24:25,599 really techy and without taking a huge amount of time and a huge ongoing commitment. 350 00:24:26,480 --> 00:24:32,200 Great, that's a no brainer for them. Yeah, I think I 351 00:24:32,200 --> 00:24:34,440 think that it makes a lot of sense. I guess, can I ask 352 00:24:34,440 --> 00:24:38,400 a slightly different questions? Yeah, right about the framework? So with AI 353 00:24:38,720 --> 00:24:45,079 obviously being in every topic of every conversation around marketing right now, I think 354 00:24:45,119 --> 00:24:48,359 people I've been getting a lot of questions about the future of SEO. Google's 355 00:24:48,359 --> 00:24:52,160 green new changing there search engine results page, And I think ECO is going 356 00:24:52,240 --> 00:24:55,880 to change, but I think it's not going away. Like some people are 357 00:24:56,000 --> 00:24:59,039 thinking that AI is going to solve all of the search problems. Ever, 358 00:24:59,119 --> 00:25:02,480 and I for still in my opinion that I don't think that's where it's going. 359 00:25:02,720 --> 00:25:06,079 I think we're always going to need throarch engine optimization, that strategies are 360 00:25:06,119 --> 00:25:08,480 just going to change. And my two questions there, how do I put 361 00:25:08,480 --> 00:25:12,079 people or like I guess, convince people that SEO is still going to be 362 00:25:12,119 --> 00:25:17,000 a strategy you're going to need in the future. And then is making a 363 00:25:17,079 --> 00:25:19,880 course does it? How future proof does it need to be with a strategy 364 00:25:19,920 --> 00:25:25,599 that's going to be changing here in the next few years. Okay, So 365 00:25:25,680 --> 00:25:27,359 to answer the first, well, actually, let's let's start with the second 366 00:25:27,440 --> 00:25:32,319 question, right, because you're going to update your course if you need to. 367 00:25:33,200 --> 00:25:36,759 Yeah, if suddenly we're no longer searching for things, but we're having 368 00:25:36,839 --> 00:25:41,559 little conversations with robots about to find the answer of something, there's still going 369 00:25:41,599 --> 00:25:45,640 to be a way that you need to optimize your website so that this little 370 00:25:45,680 --> 00:25:51,279 piece of AI can find the content on your website. Yeah, but it 371 00:25:51,319 --> 00:25:53,079 is still going to be relevant, right, So you're going to constantly need 372 00:25:53,119 --> 00:25:56,920 to update it, and that's okay. Like anyone who's doing any kind of 373 00:25:56,960 --> 00:26:00,599 course related to any social media platforms, any piece of technology, it's going 374 00:26:00,640 --> 00:26:03,519 to evolve, it's going to develop. Like somebody who's got a Facebook Ads 375 00:26:03,599 --> 00:26:07,200 course is probably having to update it every couple of months, and that's okay. 376 00:26:07,400 --> 00:26:11,519 Same with Instagram, right, as the algorithm changes and as they start 377 00:26:11,559 --> 00:26:15,519 to prioritize different things and introduce new features. So it doesn't need to be 378 00:26:15,599 --> 00:26:21,359 super future proof because it will it will evolve. But then to answer your 379 00:26:21,359 --> 00:26:26,599 second question, you can, as a person who is the expert in SEO, 380 00:26:26,759 --> 00:26:29,720 you can you know why it's going to be around, you know why 381 00:26:29,759 --> 00:26:33,480 it's never going to go away and how, and you can share that as 382 00:26:33,519 --> 00:26:36,319 a that's a great piece of thought leadership, right, great piece of thought 383 00:26:36,400 --> 00:26:40,160 leadership content of Hey, this is why I don't believe SEO is going to 384 00:26:40,240 --> 00:26:44,480 go away. And these are some potential realities. This is what it might 385 00:26:44,519 --> 00:26:45,880 look like five years from now, or it might it might be that we 386 00:26:45,920 --> 00:26:48,839 are having these conversations with these robots, and these robots need to know where 387 00:26:48,839 --> 00:26:53,599 to find the content on your site. Or it might be that Google completely 388 00:26:53,599 --> 00:26:57,359 resets and deletes all of the AI written content and it's really important for you 389 00:26:57,400 --> 00:27:03,759 to have human written quality SEO content, or you know, whatever the third 390 00:27:03,759 --> 00:27:06,559 option might look like. Right, So you're presenting like these different realities of 391 00:27:06,599 --> 00:27:08,519 what it might look like. Bit actually, in all of those realities, 392 00:27:08,759 --> 00:27:14,359 SEO is still very important. Yeah, Okay, I think I think it's 393 00:27:14,359 --> 00:27:17,000 made me nervous, and not that I think my job's going away, but 394 00:27:17,079 --> 00:27:19,559 in the pushback that I feel like it's going to be to get people to 395 00:27:21,200 --> 00:27:23,119 want to do SEO, I think. But like you said, I think 396 00:27:23,119 --> 00:27:29,039 with social media that's constantly changing, So why should other marketing strategies be any 397 00:27:29,079 --> 00:27:32,680 different? I feel like for me, since I started my business in twenty 398 00:27:33,000 --> 00:27:36,680 beginning of twenty twenty. SEO hasn't changed a whole lot. Obviously there's been 399 00:27:36,720 --> 00:27:38,680 algorithm updates, but like the strategies of the whole haven't changed. And so 400 00:27:38,720 --> 00:27:42,200 with this change coming up, I don't know how much it's going to change. 401 00:27:42,200 --> 00:27:45,720 It's the weird healing. I'm sure social media managers feel that way constantly, 402 00:27:45,799 --> 00:27:49,759 but it's a new feeling an SEO. Oh. I mean there are 403 00:27:49,799 --> 00:27:55,880 people who built their businesses around Facebook, like organic Facebook marketing, right, 404 00:27:55,920 --> 00:28:00,559 that was what they were teaching, and now that's redundant, But there's they've 405 00:28:00,599 --> 00:28:03,200 been able to pivot those skills into a different area. Yeah. Sure Google 406 00:28:03,240 --> 00:28:07,920 might disappear, but we've still got Pinterest that's a search engine. Instagram is 407 00:28:07,960 --> 00:28:11,039 becoming more of a search engine. TikTok's a search engine. A lot of 408 00:28:11,039 --> 00:28:15,079 the fundamentals of SEO are going to apply to other platforms. We're always going 409 00:28:15,079 --> 00:28:18,480 to be searching for things as humans. Yeah, and if we're not searching, 410 00:28:18,480 --> 00:28:22,960 well, then our ais are going to be searching. It's very true. 411 00:28:23,079 --> 00:28:26,519 I think I think it's important to remind myself that of those things. 412 00:28:26,519 --> 00:28:30,119 I think when you all this news comes up, especially the way AI is 413 00:28:30,160 --> 00:28:34,240 exploding, I think with me wanting to create a course or a membership or 414 00:28:34,279 --> 00:28:37,440 something like that, it's like almost like, what's the point going to be 415 00:28:37,480 --> 00:28:41,799 if it changes? But like you said, I can always update it like 416 00:28:41,920 --> 00:28:45,839 social media people do ads, marketing. Anybody that does that step has to 417 00:28:45,920 --> 00:28:48,839 update it all the time. It always will change. But that's okay, 418 00:28:48,920 --> 00:28:52,839 that's just the nature of that's the nature of the world that we operate in. 419 00:28:53,160 --> 00:28:56,559 Yeah, And you can sit around and wait for it to change before 420 00:28:56,559 --> 00:29:00,359 you create it, or you can create it now and then you'll be like, 421 00:29:00,400 --> 00:29:03,119 oh, I'm glad I created it when I did. But it's very 422 00:29:03,119 --> 00:29:06,960 true. And then you know, you have a new group of people come 423 00:29:07,000 --> 00:29:11,920 in with the new content and it all it all works out exactly. So 424 00:29:11,079 --> 00:29:15,920 coming back to the original challenge, which was finding those people who want to 425 00:29:17,039 --> 00:29:19,920 do the course, is this is this all starting to make sense now? 426 00:29:21,000 --> 00:29:25,079 How you've actually got those people. But it's then just not quite at that 427 00:29:25,160 --> 00:29:26,680 right stage. They need a little bit more educating, Like there will be 428 00:29:26,680 --> 00:29:30,200 people out there, Yes, there will be people out there who already prioritize 429 00:29:30,279 --> 00:29:33,960 SEO and they're like, yes, I just need to find the right course. 430 00:29:33,799 --> 00:29:38,279 But with those people there's going to You're competing then against everybody else who 431 00:29:38,279 --> 00:29:42,359 has an SEO course. Yeah, versus these people who have come to you 432 00:29:42,440 --> 00:29:45,279 and they're in your audience because they like you, they want to learn from 433 00:29:45,279 --> 00:29:48,519 you, or they want to work with you. And now you have this 434 00:29:48,599 --> 00:29:52,319 unique opportunity to nurture these people, to educate them on the problem, on 435 00:29:52,359 --> 00:29:56,359 the solution, on why they need to prioritize it right now. Yeah, 436 00:29:56,440 --> 00:30:00,160 I think it does make go out of sense. I I wasn't reaching those 437 00:30:00,200 --> 00:30:03,519 people at all. I feel like I felt like my audience was just neither 438 00:30:03,759 --> 00:30:07,880 like or was one or the other, and not the people ready to buy 439 00:30:07,880 --> 00:30:10,960 a course, which I guess they're not ready to buy one, but you 440 00:30:11,000 --> 00:30:12,400 know that wouldn't buy a course is kind of what I thought was in my 441 00:30:12,440 --> 00:30:17,720 audience. But I think thinking going back to the problem more solution aware, 442 00:30:17,759 --> 00:30:19,720 which is something I talk about with my clients all the time and I forget 443 00:30:19,759 --> 00:30:25,839 to think about for my own business, and you know, figuring out a 444 00:30:25,839 --> 00:30:27,720 way to coolly to them that it is something easy to do, which is 445 00:30:27,759 --> 00:30:30,839 the biggest pushback I think I get because I think it's too complicated, too 446 00:30:30,920 --> 00:30:36,599 hard, not worth their time to learn it and so finding a way to 447 00:30:36,680 --> 00:30:40,240 kind of rich back up. It's going to be I think the biggest thing 448 00:30:40,240 --> 00:30:44,400 that I'll be focusing on in terms of content for the next round. Yeah, 449 00:30:44,440 --> 00:30:47,759 and social proof will be your best friend for a lot of this. 450 00:30:48,039 --> 00:30:51,519 Any social proof that speaks to how much easier it was than they thought it 451 00:30:51,559 --> 00:30:56,039 would be, that is going to be gold Okay, Yeah, I think 452 00:30:56,880 --> 00:30:59,839 I think SEO and I'm sure there's other strategies like that, but as well, 453 00:31:00,119 --> 00:31:03,480 just that's what I do. It's always conveyed it's too difficult, and 454 00:31:03,519 --> 00:31:07,319 I think it's a lot too with how other seos convey SEO. I think 455 00:31:07,359 --> 00:31:11,599 it's just it's behind that like Golden Gate of like marketing, and they don't 456 00:31:11,599 --> 00:31:15,480 want to share the secrets, or they make it sound more difficult than it 457 00:31:15,559 --> 00:31:18,880 is, or they're coming from a business they were complotited businesses who are really 458 00:31:19,039 --> 00:31:22,559 massive and their SEO strategies are really complicated and are not easy to learn. 459 00:31:22,640 --> 00:31:27,599 But for small businesses, it's a strategy that they can definitely learn. And 460 00:31:27,720 --> 00:31:32,640 maybe this is an advantage for small businesses who do want to put in the 461 00:31:32,680 --> 00:31:36,640 time to learn it, because most small businesses aren't, Yeah, because they 462 00:31:36,640 --> 00:31:41,759 think it's too complicated. Yes, I think that's that's the easiest thing for 463 00:31:41,880 --> 00:31:45,559 small businesses. I think most of their competitors, particularly if they're local, 464 00:31:45,599 --> 00:31:48,559 so if they're not competing nationally, like most of their competitors in the area 465 00:31:48,680 --> 00:31:53,519 aren't doing SEO, or they're at least not doing it. Well, there's 466 00:31:53,559 --> 00:32:00,359 a messaging for you and your content. But yeah, I think I feel 467 00:32:00,400 --> 00:32:01,240 like a lot of things are starting to mix sense. I've got like all 468 00:32:01,279 --> 00:32:05,720 these ideas that they need to write down. Great, well, so I'm 469 00:32:05,720 --> 00:32:07,519 going to give you one little bit of homework. Obviously, when this episode 470 00:32:07,599 --> 00:32:09,640 goes live, listen to the replay, but I'm going to give you a 471 00:32:09,640 --> 00:32:15,200 piece of homework. Put draw two stick figures on a page problem aware people, 472 00:32:15,240 --> 00:32:20,519 solution aware people, and write down everything that the problem aware people need 473 00:32:20,839 --> 00:32:25,240 to know to be solution aware. And write down under the solution aware people 474 00:32:25,240 --> 00:32:30,880 everything that they need to know to be ready to buy, and then create 475 00:32:30,960 --> 00:32:37,440 content that educates them on that. Okay, I can definitely do that. 476 00:32:37,759 --> 00:32:42,240 I've lost some my ideas already, amazing, Kim, Okay, any last 477 00:32:42,319 --> 00:32:45,799 questions before we wrap up. I don't think so. I think I think 478 00:32:45,799 --> 00:32:47,359 that gives me a lot to think about, and I'm good for now. 479 00:32:47,400 --> 00:32:50,880 I think if I get too many moors to think about, I won't be 480 00:32:50,880 --> 00:32:53,880 able to do them all. But I'm excited and I'm excited to think through 481 00:32:53,920 --> 00:32:57,240 this. I really want to launch something again. It's them a long time 482 00:32:57,319 --> 00:33:00,000 that I've tried, and my business has changed a lot and everything, so 483 00:33:00,119 --> 00:33:04,440 ready, I really want to do something again. Oh, I'm excited for 484 00:33:04,519 --> 00:33:07,000 you, and you'll have to keep us posted and let us know how you 485 00:33:07,079 --> 00:33:10,000 go. Thank you so much for sharing today, and thank you for being 486 00:33:10,119 --> 00:33:14,599 so open with our listeners of the show. I know they're going to get 487 00:33:14,640 --> 00:33:16,799 a lot out of this episode because there's something that comes up time and time 488 00:33:16,839 --> 00:33:22,400 again with course creators. Yeah, I think that's why I've struggled to launch 489 00:33:22,400 --> 00:33:25,119 again. It's the same thing keeps coming up for me. So I'm hoping 490 00:33:25,119 --> 00:33:29,720 I can help someone. Yes, Oh, you absolutely will have. Thank 491 00:33:29,720 --> 00:33:31,720 you so much, Kim, Thank you. All right, that is it 492 00:33:32,000 --> 00:33:37,319 for today's episode. If you haven't already hit subscribe, make sure you hit 493 00:33:37,359 --> 00:33:42,400 the plus button in Apple Podcasts or the follow button in Spotify and you'll get 494 00:33:42,480 --> 00:33:46,319 each new episode straight to your podcast app every Monday, Wednesday and Friday. 495 00:33:46,559 --> 00:33:50,680 And if you have any friends who you think might be struggling with this issue, 496 00:33:51,039 --> 00:33:53,119 hit the share button, copy the link and send it over to them. 497 00:33:53,160 --> 00:33:55,839 It's how I get to help more people. Thank you so much for 498 00:33:55,880 --> 00:33:58,200 listening. Catch you next time.