1 00:00:00,120 --> 00:00:05,679 More content doesn't mean your offer is more valuable. I know everyone seems to 2 00:00:05,719 --> 00:00:08,880 equate the more modules in my course, the more valuable it's going to be. 3 00:00:08,919 --> 00:00:11,640 The more hours of lessons I have, the more people are going to 4 00:00:11,720 --> 00:00:14,560 pay for it. But that's not the case. People are going to pay 5 00:00:14,560 --> 00:00:17,039 for something that's going to give them the shortcut, the thing that's going to 6 00:00:17,079 --> 00:00:22,920 get them from struggle Street to point A to the transformation point B as quickly 7 00:00:23,079 --> 00:00:29,160 as possible. And adding more content for every possible situation that somebody could be 8 00:00:29,239 --> 00:00:33,399 in is probably going to slow them down rather than get them there faster, 9 00:00:33,520 --> 00:00:39,399 so actually makes it less valuable. Welcome to Imperfect Action. I'm Steph Taylor. 10 00:00:39,920 --> 00:00:43,000 For years, I read all the books, downloaded all the freebies, 11 00:00:43,039 --> 00:00:47,600 and did all the courses, but it wasn't until I started taking imperfect action 12 00:00:47,920 --> 00:00:53,240 that my business had its first million dollars year. Imperfect action is about doing 13 00:00:53,280 --> 00:00:59,560 things before you're ready, prioritizing consistent action over perfect action, and moving forward 14 00:01:00,000 --> 00:01:03,719 even when you're not sure you're doing it right. On this show, you 15 00:01:03,759 --> 00:01:07,760 can expect mindset advice, actionable marketing tips and strategies to build a business that 16 00:01:07,799 --> 00:01:14,640 brings you more profit, more freedom, and even more joy. Are you 17 00:01:14,719 --> 00:01:18,000 on the list to get my daily businesses? Every day, I'll send you 18 00:01:18,000 --> 00:01:21,959 a bite sized prompt designed to help you grow your business in a more intentional 19 00:01:22,079 --> 00:01:26,359 way. Sign up at Stephtaylor dot co, forward slash DBB, or at 20 00:01:26,359 --> 00:01:32,840 the link in the show notes. Hey, welcome back to Perfect Action. 21 00:01:32,920 --> 00:01:38,280 This is episode seven hundred and eighty seven. Today I am sharing some tips 22 00:01:38,400 --> 00:01:44,519 to make creating new offers in your business feel a little less overwhelming and a 23 00:01:44,560 --> 00:01:49,040 lot more fun. I have been there many times before, and I know 24 00:01:49,400 --> 00:01:53,239 that even just the thought of creating something new to sell in your business can 25 00:01:53,280 --> 00:01:57,560 feel very overwhelming. Where do you begin? What do you do first? 26 00:01:57,599 --> 00:01:59,640 What do you do next? How do you know if it's going to be 27 00:01:59,680 --> 00:02:01,840 good? How do you know if anyone is going to buy it? How 28 00:02:01,879 --> 00:02:07,599 do you just get that new offer out there into the world, regardless of 29 00:02:07,640 --> 00:02:12,639 whether it's a new service, whether it's a digital product of some kind like 30 00:02:12,680 --> 00:02:15,360 a course or a program or a membership. How do you just get it 31 00:02:15,479 --> 00:02:19,800 done? How do you move through that overwhelm to get it done and to 32 00:02:19,800 --> 00:02:23,159 get it out into the world so you can sell it. This episode, 33 00:02:23,159 --> 00:02:27,719 I'm going to share a couple of tips, five of them specifically to make 34 00:02:27,759 --> 00:02:31,360 it all feel a lot simpler and a lot more streamlined. So tip number 35 00:02:31,439 --> 00:02:38,120 one, focus on creating just one offer at a time, not creating your 36 00:02:38,319 --> 00:02:44,960 entire office suite all at once. This might sound a little contradictory because I 37 00:02:45,039 --> 00:02:49,280 normally talk about how you should have an idea of what your office suite will 38 00:02:49,319 --> 00:02:52,520 look like before you start building it. But when I say that, I 39 00:02:52,520 --> 00:02:54,520 don't mean that you need to go out and create all of your offers at 40 00:02:54,520 --> 00:02:58,800 once. And in fact, I personally believe that if you are trying to 41 00:02:58,840 --> 00:03:02,719 create multiple different and offers all at the same time, you're going to feel 42 00:03:02,879 --> 00:03:07,879 pretty overwhelmed because you're being pulled in different directions, and you're going to be 43 00:03:08,000 --> 00:03:12,360 less efficient. It's going to take you a lot longer to get one offer 44 00:03:12,560 --> 00:03:16,840 done and available to sell, available for people to buy, because your focus 45 00:03:17,000 --> 00:03:23,400 is scattered across all of these different offers, and you might be twenty five 46 00:03:23,439 --> 00:03:27,360 percent of the way through finishing all of them, but you have none of 47 00:03:27,400 --> 00:03:30,599 them that are actually available to sell. You have none of them actually generating 48 00:03:30,680 --> 00:03:36,960 any revenue. The solution here is to pick one and then either create it 49 00:03:37,280 --> 00:03:40,759 and sell it to your audience, or sell it to your audience and then 50 00:03:40,879 --> 00:03:46,360 created or create it once you've tested whether they actually want to buy it. 51 00:03:46,039 --> 00:03:52,599 I know you want to create all of them immediately like yesterday, but trust 52 00:03:52,599 --> 00:03:54,919 me when I say that I have tried to do it all at once, 53 00:03:55,719 --> 00:04:00,159 and it's much slower than just focusing on creating one at a time. It's 54 00:04:00,199 --> 00:04:03,159 a little bit like trying to read multiple books at the same time, which 55 00:04:03,199 --> 00:04:06,599 is something I am guilty of doing all the time, but I end up 56 00:04:06,639 --> 00:04:11,400 getting, you know, a few chapters into each book, but then I 57 00:04:11,439 --> 00:04:14,639 never actually finish reading any of them because I lose interest and I move on 58 00:04:14,680 --> 00:04:18,319 to the next one. And the value doesn't lie in starting the books. 59 00:04:18,319 --> 00:04:23,920 The value lies in what you learn by reading the whole book. And same 60 00:04:23,959 --> 00:04:26,720 for when it comes to making sales in your business. Having one offer that 61 00:04:26,759 --> 00:04:30,720 you are selling consistently, that means you now have more cash flow that you 62 00:04:30,720 --> 00:04:34,759 can reinvest into support like a virtual assistant, or into systems that can free 63 00:04:34,800 --> 00:04:39,600 up your time. And then having more time means you can now create your 64 00:04:39,639 --> 00:04:43,959 next offer faster, and the next one and the next one, So it 65 00:04:44,000 --> 00:04:47,360 becomes like this momentum building thing of Once you build the first offer and you 66 00:04:47,360 --> 00:04:50,199 can start to sell it, then you free up time and you can build 67 00:04:50,199 --> 00:04:56,519 the next one faster. Tip number two. Get crystal clear on exactly who 68 00:04:56,600 --> 00:05:02,360 your ideal client is for this offer, especially if you are creating a digital 69 00:05:02,399 --> 00:05:06,480 product like a course or a group program, or a membership or an ebook, 70 00:05:08,319 --> 00:05:12,000 because okay, so you have a little bit more flexibility when it comes 71 00:05:12,000 --> 00:05:15,639 to one on one services when you're selling those, because you can tailor the 72 00:05:15,720 --> 00:05:18,360 offer to each client. But with digital products, if you are trying to 73 00:05:18,439 --> 00:05:24,000 help a huge range of people with one offer, you're going to create a 74 00:05:24,000 --> 00:05:28,839 lot of unnecessary overwhelm for yourself because you're not going to clearly know what you 75 00:05:28,920 --> 00:05:31,040 need to include and what you need to leave out for somebody to get the 76 00:05:31,040 --> 00:05:34,199 best result. And then so you're going to end up needing to add a 77 00:05:34,240 --> 00:05:39,839 ton of different things just in case they are dealing with this problem or they're 78 00:05:39,839 --> 00:05:43,279 in this situation or in this scenario, and so it's going to take you 79 00:05:43,319 --> 00:05:46,800 a lot longer to create because you're trying to jam all of the content into 80 00:05:46,959 --> 00:05:49,879 your course, for example, so that you can help everybody who's in every 81 00:05:49,879 --> 00:05:54,759 particular situation, and it's going to end up being less of a good fit 82 00:05:54,839 --> 00:05:57,720 for the people who do buy it, because now they have to sift through 83 00:05:57,759 --> 00:06:01,360 all of this irrelevant content to figure out what they need in their situation to 84 00:06:01,399 --> 00:06:05,879 get the result. Okay, so it's overwhelming for you to create, and 85 00:06:05,920 --> 00:06:11,319 it's overwhelming for the person who is buying it. And the big kicker here 86 00:06:11,800 --> 00:06:15,759 is that more content doesn't mean your offer is more valuable. Now, I 87 00:06:15,800 --> 00:06:20,639 know everyone seems to equate the more modules in my course, the more valuable 88 00:06:20,639 --> 00:06:24,279 it's going to be, the more hours of lessons I have, the more 89 00:06:24,319 --> 00:06:27,240 people are going to pay for it. But that's not the case. People 90 00:06:27,240 --> 00:06:29,680 are going to pay for something that's going to give them the shortcut, the 91 00:06:29,720 --> 00:06:33,519 thing that's going to get them from struggle Street to point A to the transformation 92 00:06:33,720 --> 00:06:41,519 point B as quickly as possible. And adding more content for every possible situation 93 00:06:41,600 --> 00:06:45,959 that somebody could be in is probably going to slow them down rather than get 94 00:06:46,000 --> 00:06:48,959 them there faster, so actually makes it less valuable. So, for example, 95 00:06:49,079 --> 00:06:53,000 I'll give you an example if this doesn't make sense. Let's say that 96 00:06:53,120 --> 00:06:58,079 I'm creating a course teaching business owners how to market their business on social media. 97 00:06:58,120 --> 00:07:01,360 Firstly, what kind of business owners are we specifically talking about. If 98 00:07:01,399 --> 00:07:08,160 we are talking about I don't know anybody who runs a business online, now 99 00:07:08,199 --> 00:07:11,040 I have to go down rabbit holes. I have to go down the rabbit 100 00:07:11,040 --> 00:07:14,959 holes like how to photograph your product In case the person we're talking to as 101 00:07:14,959 --> 00:07:17,879 an e commerce business owner, that's not relevant to somebody who's a service based 102 00:07:17,879 --> 00:07:20,560 business owner. So they now have to filter through content to be like, 103 00:07:20,600 --> 00:07:25,399 Okay, that's not relevant to me. That is relevant to me. Versus 104 00:07:25,439 --> 00:07:30,560 if we then did a course speaking to a specific type of business owner. 105 00:07:30,600 --> 00:07:33,800 Let's say I pick an ideal client. She's a nutritionist, she's been in 106 00:07:33,839 --> 00:07:36,759 business for three years, she sells one on one services, and she sells 107 00:07:36,759 --> 00:07:42,759 an online course. Great, now I can create a course that's going to 108 00:07:42,839 --> 00:07:46,920 get her from point A where she's unable to use social media to get clients, 109 00:07:46,600 --> 00:07:50,560 to point B where she's now marketing her business successfully and she's bringing clients 110 00:07:50,600 --> 00:07:55,480 in. And I'm not including things like how to photograph your product because I 111 00:07:55,519 --> 00:07:59,920 know she doesn't have a physical product to photograph. It's not a mammoth call 112 00:08:00,279 --> 00:08:03,480 with all of the different things serving all of the different people, but for 113 00:08:03,519 --> 00:08:05,759 that ideal client, it's super valuable and they're going to pay a premium for 114 00:08:05,800 --> 00:08:09,680 that because it's getting them there faster than all of the other courses that go 115 00:08:09,759 --> 00:08:13,800 down all of these rabbit holes. So the big takeaway here is keep it 116 00:08:13,879 --> 00:08:20,319 simple and create your offer for a specific ideal client. You can create different 117 00:08:20,319 --> 00:08:24,199 offers for different ideal clients, but one per offer is going to be much 118 00:08:24,319 --> 00:08:30,879 easier. Tip number three, Stop planning and start taking action. Planning out 119 00:08:30,920 --> 00:08:33,879 your offer can feel so comfortable, it's right in your comfort zone because you 120 00:08:33,879 --> 00:08:37,279 don't have to go and take any action yet. But once you start taking 121 00:08:37,279 --> 00:08:43,399 that action, that's when these feelings of overwhelm might pop up. Or before 122 00:08:43,440 --> 00:08:46,519 you start taking action, right before that moment we start taking action, you 123 00:08:46,600 --> 00:08:50,320 might notice some overwhelm there as well, because now you are starting to step 124 00:08:50,399 --> 00:08:52,639 outside of your comfort zone, out of that comfort zone of just planning. 125 00:08:54,399 --> 00:08:56,480 And when that overwhelm comes up, you might tell yourself, Ah, that 126 00:08:56,559 --> 00:08:58,799 must mean I'm not ready, maybe I need to plan a bit more, 127 00:09:00,639 --> 00:09:03,960 when in actual fact, the only way that you become ready is by doing 128 00:09:05,000 --> 00:09:09,159 the thing, and the only way that you start to overcome this overwhelm is 129 00:09:09,200 --> 00:09:13,679 by doing the thing. The thing with planning is you can't possibly plan for 130 00:09:13,840 --> 00:09:18,320 every single possibility. Once you start taking action, you are going to discover 131 00:09:18,639 --> 00:09:22,360 a ton of things that you never could have planned for. And that's totally 132 00:09:22,360 --> 00:09:28,440 normal. I really love Shanpuri's ab Z method or ABZ if you're American. 133 00:09:28,799 --> 00:09:31,759 All you need to know is point A where you are at right now, 134 00:09:33,039 --> 00:09:35,720 point B, which is what is the next step, and point Z or 135 00:09:35,720 --> 00:09:39,639 point Z what is the end goal. That is all you need to know. 136 00:09:41,039 --> 00:09:45,600 It's a little bit like when you're walking along a dark path. You've 137 00:09:45,600 --> 00:09:50,080 got a torch illuminating each step as you go, but you can't see the 138 00:09:50,120 --> 00:09:52,399 whole path. You can't see all the steps. You kind of know where 139 00:09:52,399 --> 00:09:54,720 you want to go, you know that end point that you want to get 140 00:09:54,759 --> 00:09:58,000 to, but you don't know all of the twists and turns that the path 141 00:09:58,120 --> 00:10:00,679 is going to take. You don't know what each step is going to involve. 142 00:10:01,000 --> 00:10:03,080 And as you take each step, you illuminate the bit of path that's 143 00:10:03,120 --> 00:10:09,360 in front of you. That's what taking action in creating pretty much anything in 144 00:10:09,399 --> 00:10:13,080 your business is like, but especially when it comes to creating offers, you're 145 00:10:13,080 --> 00:10:16,279 only illuminating that next step when you get Then if you expect to know what 146 00:10:16,320 --> 00:10:20,799 all of the steps are going to look like, you might find that your 147 00:10:20,919 --> 00:10:26,240 plan actually is very different to reality. The other thing with taking action is 148 00:10:26,960 --> 00:10:30,600 that even though it might feel really overwhelming at start at the start, once 149 00:10:30,639 --> 00:10:33,840 you start doing something, once you start moving forward, you start to build 150 00:10:33,879 --> 00:10:37,759 that momentum and the overwhelm starts to dissipate, and taking the next step becomes 151 00:10:37,840 --> 00:10:43,080 even easier because now you have a little bit of forward motion. Okay, 152 00:10:43,080 --> 00:10:50,000 tip number four. Your offer will probably never feel perfect or ready enough to 153 00:10:50,240 --> 00:10:54,440 get out into the world, and the key is to feel like your offer 154 00:10:54,480 --> 00:10:58,480 is seventy percent perfect and then get it out there, start selling it to 155 00:10:58,519 --> 00:11:03,840 your audience, start delivering it, start getting real feedback about what works and 156 00:11:03,919 --> 00:11:09,159 what isn't working, because you can't actually make your offer perfect without this kind 157 00:11:09,159 --> 00:11:15,519 of feedback. You can't have the perfect offer until you see where your clients 158 00:11:15,639 --> 00:11:20,399 or your students get stuck. For example, the first time that I taught 159 00:11:20,480 --> 00:11:24,720 one of my signature courses, Launch Magic, I taught one module per week 160 00:11:24,039 --> 00:11:28,919 live on a zoom call. I could have spent loads of time pre recording 161 00:11:30,000 --> 00:11:35,320 all of my modules getting the content perfect, but I didn't the first few 162 00:11:35,600 --> 00:11:39,600 rounds. I think it was the first three rounds I taught it live because 163 00:11:39,639 --> 00:11:43,600 this gave me so much insight that I could use to then make each module 164 00:11:43,639 --> 00:11:48,360 better when I did finally pre record them and I realized about two rounds in, 165 00:11:48,559 --> 00:11:52,759 I realized that some people were getting through the first few modules really quickly, 166 00:11:54,200 --> 00:11:56,000 and then they were sitting there twiddling their thumbs waiting for the next week's 167 00:11:56,080 --> 00:12:01,039 lesson. So then when I eventually did pre record all modules and the lessons, 168 00:12:01,240 --> 00:12:05,039 I made it so that everyone got the first two modules in the first 169 00:12:05,039 --> 00:12:09,639 week. That is something I would never have been able to gauge without getting 170 00:12:09,639 --> 00:12:13,960 that real time feedback from my students. So when you are creating your offers, 171 00:12:13,000 --> 00:12:18,000 it's less about getting them perfect the first time around and more about getting 172 00:12:18,000 --> 00:12:22,320 them out there and then being open to that feedback, listening to the real 173 00:12:22,399 --> 00:12:26,559 time feedback that you are getting from your clients or from your students, and 174 00:12:26,720 --> 00:12:31,440 iterating your offer over time until it is perfect. But you won't get that 175 00:12:31,519 --> 00:12:35,240 perfection. It's not something that exists in a vacuum where you can make it 176 00:12:35,440 --> 00:12:41,480 perfect just by ruminating on it and by perfecting it and adding more to it 177 00:12:41,519 --> 00:12:43,039 as you think of more things you can add to it. You can't do 178 00:12:43,120 --> 00:12:46,399 that. You can't get it perfect by doing that. You need to actually 179 00:12:46,480 --> 00:12:50,399 get it out there and get that real time feedback. Tip number five. 180 00:12:50,960 --> 00:12:56,840 Stop looking at what your competitors are doing. Maybe your competitors are launching dozens 181 00:12:56,840 --> 00:13:01,399 of courses. They're launching them left right and center on my Maybe they just 182 00:13:01,519 --> 00:13:05,639 hit a thousand members in their membership or whatever they are doing. That's fine, 183 00:13:05,919 --> 00:13:11,360 let them do them and you do you. It's really easy to get 184 00:13:11,399 --> 00:13:15,159 distracted by what other people are doing. It's really easy to see, Oh, 185 00:13:15,399 --> 00:13:18,879 that my biggest competitor's just launched a mastermind, So maybe I need to 186 00:13:18,919 --> 00:13:22,639 add a mastermind. I should go and create one now, because otherwise I'm 187 00:13:22,679 --> 00:13:26,600 going to get left behind. Or oh, that competitor just started offering VIP 188 00:13:26,799 --> 00:13:31,279 days. Ah, maybe I need to be offering that. It's a really 189 00:13:31,360 --> 00:13:35,159 quick way to build a business that doesn't feel aligned with what you really want 190 00:13:35,600 --> 00:13:41,679 to do. And I'm a big believer in creating your own goalposts rather than 191 00:13:41,759 --> 00:13:45,720 trying to aim for somebody else's if you think that you have to do something 192 00:13:45,720 --> 00:13:48,879 a certain way because all of your competitors are doing it that way, or 193 00:13:48,879 --> 00:13:52,120 if you believe that you have to strive for a certain goal because that's what 194 00:13:52,200 --> 00:13:58,639 everyone else is striving for. You are gonna go down the process of doing 195 00:13:58,639 --> 00:14:01,200 all these things, and then you're gonna end up a few years down the 196 00:14:01,240 --> 00:14:05,480 track with a business that just doesn't feel right, doesn't feel good. Something's 197 00:14:05,519 --> 00:14:07,919 gonna feel off, and you're gonna have to backtrack all the way and be 198 00:14:09,000 --> 00:14:11,000 like, oh, where did things start to go wrong? And you might 199 00:14:11,039 --> 00:14:15,000 find that it's because you are selling things that you are selling because you thought 200 00:14:15,039 --> 00:14:18,159 you had to sell those particular offers. The other thing I want to say 201 00:14:18,320 --> 00:14:22,480 is when you're looking at competitors, you never know what is happening behind the 202 00:14:22,519 --> 00:14:26,639 scenes in anyone else's businesses. You only see the tip of the iceberg. 203 00:14:28,279 --> 00:14:31,679 You only see the success stories and the winds and the stuff that's going well. 204 00:14:31,720 --> 00:14:35,120 And you might see a course launch from a competitor and it's like, 205 00:14:35,200 --> 00:14:39,120 Oh, that looks so professional and so many people are going to be signing 206 00:14:39,200 --> 00:14:41,559 up for that. Why is min not working? When in actual fact, 207 00:14:41,600 --> 00:14:45,799 you might not have any idea how many people are signing up for their course. 208 00:14:46,720 --> 00:14:48,600 Okay, so I'll be the first person to tell you that what you 209 00:14:48,639 --> 00:14:52,159 see on social media is not even half of the truth, and that's one 210 00:14:52,200 --> 00:14:54,519 of the reasons why I don't love it. But that's a whole other episode, 211 00:14:54,519 --> 00:14:58,080 a whole nother tangent that I could go down. So the takeaway here 212 00:14:58,240 --> 00:15:01,480 is run your and race. Stop looking at what your competitors are doing when 213 00:15:01,480 --> 00:15:07,320 it comes to creating your offers. Do what you want to do and build 214 00:15:07,320 --> 00:15:09,279 your offers how you want to build them. Structure them in a way that 215 00:15:09,360 --> 00:15:13,399 serves your long term vision for your business and for your life, rather than 216 00:15:13,480 --> 00:15:16,279 doing things the way that you feel like you have to do them. All 217 00:15:16,360 --> 00:15:20,039 Right, there, we have it. Five tips to make creating your offers 218 00:15:20,080 --> 00:15:24,120 feel a lot less overwhelming and a lot more fun. Now, if you've 219 00:15:24,159 --> 00:15:28,879 learned anything from this show so far, I'd really appreciate it if you just 220 00:15:28,399 --> 00:15:33,240 twenty seconds thirty seconds to leave a quick rating and a review. I read 221 00:15:33,279 --> 00:15:37,679 all of them. A lot of work goes into creating the show, from 222 00:15:37,679 --> 00:15:39,840 me and from my team, so it means a lot to us when you 223 00:15:39,919 --> 00:15:43,759 do take the time to leave a review. It means also that somebody who's 224 00:15:43,000 --> 00:15:46,360 deciding which show to listen to next, and they've never come across this show 225 00:15:46,399 --> 00:15:50,279 before, if they read the reviews, they can see like, oh, 226 00:15:50,320 --> 00:15:52,440 this is going to be a good show for me to listen. So it 227 00:15:52,440 --> 00:15:54,720 helps us to get more listeners as well. So I really do appreciate it 228 00:15:54,720 --> 00:15:58,519 when you take the time to do that. Thank you so much for listening. 229 00:15:58,679 --> 00:15:58,440 Catch you next time.