More content doesn't mean your offer is more valuable. I know everyone seems to
equate the more modules in my course, the more valuable it's going to be.
The more hours of lessons I have, the more people are going to
pay for it. But that's not the case. People are going to pay
for something that's going to give them the shortcut, the thing that's going to
get them from struggle Street to point A to the transformation point B as quickly
as possible. And adding more content for every possible situation that somebody could be
in is probably going to slow them down rather than get them there faster,
so actually makes it less valuable. Welcome to Imperfect Action. I'm Steph Taylor.
For years, I read all the books, downloaded all the freebies,
and did all the courses, but it wasn't until I started taking imperfect action
that my business had its first million dollars year. Imperfect action is about doing
things before you're ready, prioritizing consistent action over perfect action, and moving forward
even when you're not sure you're doing it right. On this show, you
can expect mindset advice, actionable marketing tips and strategies to build a business that
brings you more profit, more freedom, and even more joy. Are you
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way. Sign up at Stephtaylor dot co, forward slash DBB, or at
the link in the show notes. Hey, welcome back to Perfect Action.
This is episode seven hundred and eighty seven. Today I am sharing some tips
to make creating new offers in your business feel a little less overwhelming and a
lot more fun. I have been there many times before, and I know
that even just the thought of creating something new to sell in your business can
feel very overwhelming. Where do you begin? What do you do first?
What do you do next? How do you know if it's going to be
good? How do you know if anyone is going to buy it? How
do you just get that new offer out there into the world, regardless of
whether it's a new service, whether it's a digital product of some kind like
a course or a program or a membership. How do you just get it
done? How do you move through that overwhelm to get it done and to
get it out into the world so you can sell it. This episode,
I'm going to share a couple of tips, five of them specifically to make
it all feel a lot simpler and a lot more streamlined. So tip number
one, focus on creating just one offer at a time, not creating your
entire office suite all at once. This might sound a little contradictory because I
normally talk about how you should have an idea of what your office suite will
look like before you start building it. But when I say that, I
don't mean that you need to go out and create all of your offers at
once. And in fact, I personally believe that if you are trying to
create multiple different and offers all at the same time, you're going to feel
pretty overwhelmed because you're being pulled in different directions, and you're going to be
less efficient. It's going to take you a lot longer to get one offer
done and available to sell, available for people to buy, because your focus
is scattered across all of these different offers, and you might be twenty five
percent of the way through finishing all of them, but you have none of
them that are actually available to sell. You have none of them actually generating
any revenue. The solution here is to pick one and then either create it
and sell it to your audience, or sell it to your audience and then
created or create it once you've tested whether they actually want to buy it.
I know you want to create all of them immediately like yesterday, but trust
me when I say that I have tried to do it all at once,
and it's much slower than just focusing on creating one at a time. It's
a little bit like trying to read multiple books at the same time, which
is something I am guilty of doing all the time, but I end up
getting, you know, a few chapters into each book, but then I
never actually finish reading any of them because I lose interest and I move on
to the next one. And the value doesn't lie in starting the books.
The value lies in what you learn by reading the whole book. And same
for when it comes to making sales in your business. Having one offer that
you are selling consistently, that means you now have more cash flow that you
can reinvest into support like a virtual assistant, or into systems that can free
up your time. And then having more time means you can now create your
next offer faster, and the next one and the next one, So it
becomes like this momentum building thing of Once you build the first offer and you
can start to sell it, then you free up time and you can build
the next one faster. Tip number two. Get crystal clear on exactly who
your ideal client is for this offer, especially if you are creating a digital
product like a course or a group program, or a membership or an ebook,
because okay, so you have a little bit more flexibility when it comes
to one on one services when you're selling those, because you can tailor the
offer to each client. But with digital products, if you are trying to
help a huge range of people with one offer, you're going to create a
lot of unnecessary overwhelm for yourself because you're not going to clearly know what you
need to include and what you need to leave out for somebody to get the
best result. And then so you're going to end up needing to add a
ton of different things just in case they are dealing with this problem or they're
in this situation or in this scenario, and so it's going to take you
a lot longer to create because you're trying to jam all of the content into
your course, for example, so that you can help everybody who's in every
particular situation, and it's going to end up being less of a good fit
for the people who do buy it, because now they have to sift through
all of this irrelevant content to figure out what they need in their situation to
get the result. Okay, so it's overwhelming for you to create, and
it's overwhelming for the person who is buying it. And the big kicker here
is that more content doesn't mean your offer is more valuable. Now, I
know everyone seems to equate the more modules in my course, the more valuable
it's going to be, the more hours of lessons I have, the more
people are going to pay for it. But that's not the case. People
are going to pay for something that's going to give them the shortcut, the
thing that's going to get them from struggle Street to point A to the transformation
point B as quickly as possible. And adding more content for every possible situation
that somebody could be in is probably going to slow them down rather than get
them there faster, so actually makes it less valuable. So, for example,
I'll give you an example if this doesn't make sense. Let's say that
I'm creating a course teaching business owners how to market their business on social media.
Firstly, what kind of business owners are we specifically talking about. If
we are talking about I don't know anybody who runs a business online, now
I have to go down rabbit holes. I have to go down the rabbit
holes like how to photograph your product In case the person we're talking to as
an e commerce business owner, that's not relevant to somebody who's a service based
business owner. So they now have to filter through content to be like,
Okay, that's not relevant to me. That is relevant to me. Versus
if we then did a course speaking to a specific type of business owner.
Let's say I pick an ideal client. She's a nutritionist, she's been in
business for three years, she sells one on one services, and she sells
an online course. Great, now I can create a course that's going to
get her from point A where she's unable to use social media to get clients,
to point B where she's now marketing her business successfully and she's bringing clients
in. And I'm not including things like how to photograph your product because I
know she doesn't have a physical product to photograph. It's not a mammoth call
with all of the different things serving all of the different people, but for
that ideal client, it's super valuable and they're going to pay a premium for
that because it's getting them there faster than all of the other courses that go
down all of these rabbit holes. So the big takeaway here is keep it
simple and create your offer for a specific ideal client. You can create different
offers for different ideal clients, but one per offer is going to be much
easier. Tip number three, Stop planning and start taking action. Planning out
your offer can feel so comfortable, it's right in your comfort zone because you
don't have to go and take any action yet. But once you start taking
that action, that's when these feelings of overwhelm might pop up. Or before
you start taking action, right before that moment we start taking action, you
might notice some overwhelm there as well, because now you are starting to step
outside of your comfort zone, out of that comfort zone of just planning.
And when that overwhelm comes up, you might tell yourself, Ah, that
must mean I'm not ready, maybe I need to plan a bit more,
when in actual fact, the only way that you become ready is by doing
the thing, and the only way that you start to overcome this overwhelm is
by doing the thing. The thing with planning is you can't possibly plan for
every single possibility. Once you start taking action, you are going to discover
a ton of things that you never could have planned for. And that's totally
normal. I really love Shanpuri's ab Z method or ABZ if you're American.
All you need to know is point A where you are at right now,
point B, which is what is the next step, and point Z or
point Z what is the end goal. That is all you need to know.
It's a little bit like when you're walking along a dark path. You've
got a torch illuminating each step as you go, but you can't see the
whole path. You can't see all the steps. You kind of know where
you want to go, you know that end point that you want to get
to, but you don't know all of the twists and turns that the path
is going to take. You don't know what each step is going to involve.
And as you take each step, you illuminate the bit of path that's
in front of you. That's what taking action in creating pretty much anything in
your business is like, but especially when it comes to creating offers, you're
only illuminating that next step when you get Then if you expect to know what
all of the steps are going to look like, you might find that your
plan actually is very different to reality. The other thing with taking action is
that even though it might feel really overwhelming at start at the start, once
you start doing something, once you start moving forward, you start to build
that momentum and the overwhelm starts to dissipate, and taking the next step becomes
even easier because now you have a little bit of forward motion. Okay,
tip number four. Your offer will probably never feel perfect or ready enough to
get out into the world, and the key is to feel like your offer
is seventy percent perfect and then get it out there, start selling it to
your audience, start delivering it, start getting real feedback about what works and
what isn't working, because you can't actually make your offer perfect without this kind
of feedback. You can't have the perfect offer until you see where your clients
or your students get stuck. For example, the first time that I taught
one of my signature courses, Launch Magic, I taught one module per week
live on a zoom call. I could have spent loads of time pre recording
all of my modules getting the content perfect, but I didn't the first few
rounds. I think it was the first three rounds I taught it live because
this gave me so much insight that I could use to then make each module
better when I did finally pre record them and I realized about two rounds in,
I realized that some people were getting through the first few modules really quickly,
and then they were sitting there twiddling their thumbs waiting for the next week's
lesson. So then when I eventually did pre record all modules and the lessons,
I made it so that everyone got the first two modules in the first
week. That is something I would never have been able to gauge without getting
that real time feedback from my students. So when you are creating your offers,
it's less about getting them perfect the first time around and more about getting
them out there and then being open to that feedback, listening to the real
time feedback that you are getting from your clients or from your students, and
iterating your offer over time until it is perfect. But you won't get that
perfection. It's not something that exists in a vacuum where you can make it
perfect just by ruminating on it and by perfecting it and adding more to it
as you think of more things you can add to it. You can't do
that. You can't get it perfect by doing that. You need to actually
get it out there and get that real time feedback. Tip number five.
Stop looking at what your competitors are doing. Maybe your competitors are launching dozens
of courses. They're launching them left right and center on my Maybe they just
hit a thousand members in their membership or whatever they are doing. That's fine,
let them do them and you do you. It's really easy to get
distracted by what other people are doing. It's really easy to see, Oh,
that my biggest competitor's just launched a mastermind, So maybe I need to
add a mastermind. I should go and create one now, because otherwise I'm
going to get left behind. Or oh, that competitor just started offering VIP
days. Ah, maybe I need to be offering that. It's a really
quick way to build a business that doesn't feel aligned with what you really want
to do. And I'm a big believer in creating your own goalposts rather than
trying to aim for somebody else's if you think that you have to do something
a certain way because all of your competitors are doing it that way, or
if you believe that you have to strive for a certain goal because that's what
everyone else is striving for. You are gonna go down the process of doing
all these things, and then you're gonna end up a few years down the
track with a business that just doesn't feel right, doesn't feel good. Something's
gonna feel off, and you're gonna have to backtrack all the way and be
like, oh, where did things start to go wrong? And you might
find that it's because you are selling things that you are selling because you thought
you had to sell those particular offers. The other thing I want to say
is when you're looking at competitors, you never know what is happening behind the
scenes in anyone else's businesses. You only see the tip of the iceberg.
You only see the success stories and the winds and the stuff that's going well.
And you might see a course launch from a competitor and it's like,
Oh, that looks so professional and so many people are going to be signing
up for that. Why is min not working? When in actual fact,
you might not have any idea how many people are signing up for their course.
Okay, so I'll be the first person to tell you that what you
see on social media is not even half of the truth, and that's one
of the reasons why I don't love it. But that's a whole other episode,
a whole nother tangent that I could go down. So the takeaway here
is run your and race. Stop looking at what your competitors are doing when
it comes to creating your offers. Do what you want to do and build
your offers how you want to build them. Structure them in a way that
serves your long term vision for your business and for your life, rather than
doing things the way that you feel like you have to do them. All
Right, there, we have it. Five tips to make creating your offers
feel a lot less overwhelming and a lot more fun. Now, if you've
learned anything from this show so far, I'd really appreciate it if you just
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Catch you next time.