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Brady dot Comcast Branding dot com. Enjoy the show. This is about to
be good radio. Oh yeah. To me, a craft brewer is much
more of a mindset. We're just opened two cans, spread the gospel of
good beer. Tons and tons of stuff going on in the beer world.
I love craft beer. I love different people's beers. It's the first favorite.
Cheers too old us beer geeks and those new to the craft. What's
on Tap High five? This is What's on Tap Radio beer and the culture
that flows with it. Kier's beer Guru James Simpson and Beer Logic's Chad pillbe
Yes, we're here. You know why we're here because we're troopers. Ah
see what I did there? We don't take breaks, No, we don't.
We don't. Welcome to the show. Welcome to the show. Glad
to have your board. I'm James, that's Chad. Yeah, we're humble
narrators for this episode. Yeah, yeah, that's right. Yeah. Well
yeah, we're gonna give it this thing a try here, because we're real
troopers about the whole thing. You know, We're gonna step up to the
mic and uh, we're gonna see what we can do for the next two
hours and see if there's enough to talk about in the world of beer.
In fact, I woke up this morning and looked around. I was like,
nothing going on. Of course, it was also five am and it
was dark in the bedroom, but hey, when I woke up this morning,
I was like, there's nothing going on. That's how dedicated Chad is
to this radio program him. He gets up that early in the morning,
even though we don't get on the air untill in the afternoon. He gets
up that early and just starts show prepping, and he has this whole thing
that nobody can disturb him. Daddy's studying push up. That's how dedicated he
is to k come back. Chase Chase a Chicken, Chase a chicken in
an alleyway twelve miles curls. Yeah, we got a good show. We
have a good show planned as always, and if we don't, it's one
money back guarantee. We'll tell you how to get ahold of the show later
if you do want to get that money back because you're not satisfied. But
before we get underway, gotta think some sponsors, think our advertisers. Without
them, it will just be another political show or a best of wherever you're
listening. But we want to break up those political shows. Give you a
little bit of a break, even though we got a little bit of a
politics in the news, but not too much, but not too much.
But let's let's go. Let's start their things off the right way by taking
our wonderful spot. Is that being Tantric Brewing, Superior Pest Control, Who's
man. My inbox is full because of these folks. Be a lot of
conference and events ringalded to Naked Insurance Group in the Backyard Grill and corese sponsoring
our podcast Cass Brandy. That's Cass Branding dot com. So we are ready
to crack some beers. It's we're about three minutes in Chad and this segment
brought to the table sponsored by the backyard grill. Well, we can make
face official, we can crack a beer, Chad, Well, I'm gonna
go first on this right for two reasons. One, all of my Texas
friends noticed. I don't know if you paid any attention, but man,
it turned May in Michigan. It turned May everywhere. I forgot. Yeah,
Michigan. Kind of what happens when the calendar turns over. Yeah yeah,
okay, yeah, yeah, it changed May. Okay, it turned
to May, and you would not know it in Michigan because it was freezing
rain, sleet, thirty seven degrees, windy, cold, garbage. And
I end up I do some soccer refereeing, and I was refereeing. We
have a rule and there are there are certain rules and traditions. And if
you have the whistle and you're in the center of the field, which I
was, and you get hit by the ball, you have to buy your
crew around the beers. And well, I wasn't able to make good on
that because one of us had to leave. And that's so I owe them
a bear. But I said no, well no, it's yeah, I
know, man, t Chad broke up the tradition. They're gonna did not
And it wasn't me. It wasn't me, but I said, hey,
I'm gonna make it. I'm gonna make it right. But I said I
would go ahead, and I dedicate the first beer to them because it truly
is the start of summer. And I know we had this beer on the
show not too long ago, but with the beautiful sun on it, Bell's
Oberon reminding has said, it really is summer, even though it's thirty seven
degrees out. Whether you can't think glove all warming, Chad, Yeah,
yeah, I know, but the weather did get a lot nicer, and
so I really can't complain in the sun. But to uh my crew,
Brent and Paul, this Oberon's for you. I want to thank you for
making me look good out there in the center of the field. That's what
that's what a good ar does. Assistant referee, They say, I helped
make the What kind of show is the Oh oh no, oh no,
there's a case of bud, Like, get everybody, duck No, okay,
no, I'm not gonna I'm not gonna shoot up a case of beer.
I'm not gonna go up. We've covered this, but a rumor is
there's more in the news this week. But anyway, the beer I'm bringing
to the table bells Oberon the unofficial start of summer, even though somebody forgot
to tell Canada because their weather is drunk and it's down here in Michigan and
it needs to go home. So we got to Canada. We got a
story out of Canada this week. And uh, you know, I have
a very difficult time finding bells on the shelf, although I did find too
harded on the shelf the other day, and that's the first time I've seen
too harded on the shelf here in the south part of the country. But
I had to snag it. Yeah, this is an American week we Ale.
For those who aren't familiar with Oberon. If you're not, If you're
not familiar with American wheat Oberon, maybe you've been living in a cave.
Okay, we are going to finally get to that story. It's been on
the one Sheep for about three months now. We keep saying we're gonna get
to that story. All right. Anyway, that's what I brought to the
table, James. You know we're gonna crack. I'm gonna take that wheat
beer of ears and I am going to double it. How's that you're gonna
raise I'm gonna raise that, uh that that wheat beer by bringing to the
table from Braided River Brewing Company. This is tropical wheat wave imperial wheat ale.
You've had something else from this brewery. I've got a few of these
beers. Yeah, I've had a few of this a gift, didn't didn't
you get this? Yeah? But I got more? Y, Yeah,
I got more. But yeah. Initially, neighbor Chris uh gifted me some
the Braided River Brewing Company beers, and you know what, I'm a fan
of everything I've had from them, but I have not had this one.
I'm gonna go and crack this. This is keep the streak alive. He's
gonna try keep it alive this one again. This is a tropical wheat wave
imperial wheat ale. This is at eight percent alcohol by volume. I'm going
to pour a little bit of this and my what's on tap radio water glass
that's a cast branding WoT R glass. But I am out of time to
tell you what these tasting notes are. So what we're gonna do it.
We're gonna take a quick break. We're gonna take a quick break and come
back and before we do the official What's on Tap Radio Fun Fact, I'm
gonna definitely some passion fruit on there. Oh, definitely some great fruit.
But I'm gonna let that sit for a second. Okay, Chat, I'm
gonna take a little step. Yes, there you go. Can't have it.
Can't finish the first table without having a taste of beer. Oh yeah,
passion fruit there, yep, strawberry grapefruit yep. Oh that is good.
That is good. Does not drink like an eight point two percent alcohol
by volume, one said, And that has brought to the table. We're
check kicking things like at eight point eight point eight. Oh, that's brought
to the table. Checked it it off with the bells oberon and I backed
it up with the Imperial Wheat Ale from Braided River Brewing Company, the Tropical
wheat Wave. And that's what's on tap this week. On tap this week,
we're gonna got an update. We got an update from the butt life
controversy. How are their numbers? We'll talk about that. All this is
so much more. This is what's on Tap Radio. We'll be right back
for the official What's on Tap Radio Fun Factor week. The only thing we
throw back on Thursday is a pint of beer or two or three. This
is What's on Tap Radio. Back to James and Chad. Hey, you
know, it doesn't matter what kind of beer you drink. Do you like
an ice cold? Do you like it's served cellar temperature? Do you like
it served in a fancy glass or just drinking it from a long neck model.
It doesn't matter because everybody who drinks beer loves great food and you're gonna
find both at the Backyard Grill, located on the northwest side of Houston,
Texas, at the corner of Weston Jones Road, and proud sponsors What's on
Tap Radio HiT's Chad filled the Beer Aloud. You got here telling you to
get out there and support those who support us. And when you go in
there, hey, like I said, it doesn't matter what kind of beer
you like. They've got an ice cold beer right here. Or check out
their cellared beer menu. Oh yeah, ask for the special stuff. They
got a secret stash forty eight taps everything you want in a hundred different food
items at the Backyard Grill. Check out their beer bed, sign up for
their newsletter and find out more at the backyard grill dot com. That's the
backyard grill dot com. Chad sitting out there and enjoin the Canadian Weather.
We lost Canadian singer songwriter Gordon Lightfoot's the age of eighty four. Yeah,
I know we're time stamping the show and it's gonna sound weird when we played
the show in July, but you know what, I've always been a big
fan of Gordon Lightfoot. I disagree this is not time stamp on the show
because when this runs as the best of in July, he'll still be dead.
Facts. Facts, But we'll still be a fridge at thirty seven degrees
where Chad's broadcasting. Well, you know, anything's possible. We're killing the
planetarming we'll say it. Well, all right, welcome back to that welcome
back it is it is Michigan anyway, Yes, like you said, welcome
back. And the first segment brought to the table where James and I each
brought a beer and James decided, you know what, h Chad, nice,
lay up. Now I'm gonna dunk. Well it's I don't really bring
a lot of wheat beers to the radio show, but it's just been sitting
in my fridge over here in studios, and you know, I was like,
you know what, I see you there, come on over and it's
finally like a minor league has been, you know, playing him in the
minor leagues for about eight years, and it's like finally gets the call up.
He's like, guys, I'm going I'm cold. I'm going I'm going.
Yeah, you ever see it? I know you've seen moneyball. Hey,
Hattie, get a bat. You're hitting for Burns e. It's like,
hey, I Pa, take a take a seat, right wheat Beer,
you're up? And then Beer hits a home run. Yeah. The
iph like, what, coach, you're not starting me? Hang on?
All right? We got bulldoor them on deck, all right, that's right.
We traded pena. I mean I try to get what oh sorry,
anyways, Uh I don't. I don't want to talk about you know,
it's trading. Are all our stars here in Houston? But uh, I
want to go. I want to dive in a little bit about this beer.
I know, I don't want to skate over your beer. The Oberon
Bells, which was a big Oberon Day, was not too long ago in
the state of Michigan, where it's basically like Mardi Gras in and in Louisiana
where the kids get out of school. And yeah, but yeah, and
I don't really do a lot of wheat beers, especially imperial wheats. But
uh yeah, let me I keep saying that. But but yeah, strawberry,
passion fruit, grapefruit, m some dank goodness right there? Oh whoa
dank goodness, thank goodness at eight point two alcohol by volume. Wow,
that's good. That's really all right, the tropical wheat wave, Imperial wheat
ale from Braided River Brewing Company. So I want to give himself to those
guys, like I think they're like, I don't know, man, I
don't think I've had one beer from them that I didn't like. Look at
you. No, I'm a fan of brewery. Yeah, yeah, yeah,
I mean yeah you. I mean shoot, sounds like you could fall
backwards into one of their beers and you hit your head on it and be
like, all right, as long as I get to drink it, it's
all right. I won't Yeah, never mind the head injury. And meanwhile,
speaking of head injuries, this weather is just it's painful. You go
outside and you can't think straight, and then you look at a bottle of
Oberon and the sun's on it, and then you ask yourself, what the
heck's happening? Why is it like this? But the weather did get better.
The weather is better, and the good news. We're not gonna tell
you if it's cold or hot because we might be playing this in July.
Yeah, well I can tell you right now. Yeah that's fine, But
I do I do want to thank my crew, Paul and Brent, who
I oh an over on. They both looked at me and they said,
ched, we talked about it. We drop a name for them. Yeah,
they know us, and they listened to the show. I was I
was a little surprised. But one of the guys says, he said,
you do a beer radio show. And I said yeah, and uh,
he said, what is it? I said, what's on tap radio?
He says, I listened to that. I said. He says, that's
you. I said, that's me. That's not really the reaction. I
get it when I say, yeah, I do a radio show. Is
it like a podcast. That's a reaction. It's like a podcast. It's
just like a podcast, only HiT's a radio show. Yeah, oh good
stuff, man. But I would give a shout out to the Backyard Girl
for sponsoring that brought to the table. I love those guys and you might
might be a familiar name because they got some national attention. It's all because
of us. Yeah. Yeah. The producers of these national TV shows they
listen to What's on top ything, like, you know what, these guys
always talking about it, we might as well go give them the Associated Press
pick picked us up. And then next thing you know, some producer was
in there. It's like, all right, we've been over the Backyard Girl.
And then next thing you know, they're on because What's on Tap Radio
is talking about it like yep, you're welcome, You're welcome. So speaking
of speaking of you're welcome. Now the official What's on Tap Radio Fun Factor
the Week, brought to you by Who's Ever Checked Cleared? This week,
Chad was at enough time to put that four hundred hours more of AOL in
your disc There are so many who have no idea what you're talking about,
Chads, I got out of minutes. Man, go ask the neighbor of
VI still using that AOL minutes that he got in the mail. Fifteen extra
minutes of online surfing on AOL. All you gotta do is load this disc
which takes thirty minutes to love. Oh you remember those days? Try to
forget them? Man? Man, yeah, I do well. Speaking of
days that you want to forget, I can think of a few significant events
in my life and I'm sure you can too. And many of those significant
events are rites of passage where you want to have a beer. Wouldn't you
agree? You are wedding, there's okay, there's one. Okay, another
one? Can you think of any other? Rites of passage? Are really
awesome days where you want to celebrate by having a beer. Um, well,
not really an awesome day, but at a funeral it's another one.
Yeah, raise one up. Yeah, that's right. And I don't I
don't. I don't believe in pouring one out for the you know, dead
homies and pouring it on the ground because I think my homies, Bro,
are you wasting the beer? Exactly? If you have, If you have
craft beer, friends are like, don't pour it on the ground. It
man? What about your birthday? Birthday? Another good one? Yep?
I like that. I feel like I'm I'm not I'm not picking up what
you're putting down. What do you mean I'm just I'm recognizing identifying days that
you want to go ahead and celebrate. Oh, I mean any day that
ends with why. Yeah, any day that any day okay, I'm so
glad you brought that up. Any day that ends with why. Because there
are some strange traditions around the world where people like to celebrate by having a
beer. Um In for example, in the spring in the Netherlands, they
celebrate whether they have a king or queen. It's a King's Day or Queen's
Day, and it's just a big beer drinking day in honor of the king
or queen. I mean that that's kind of nice. And of course there's
all the different national beer days in the different countries out there. There's German
National German Beer Day, National English Beer Day, and then you know,
um, I like to have a beer on my kid's birthday as well,
because you know, yeah, yep, your anniversary. I mean, there's
all kinds of wonderful times to go ahead and do it. But in many
African nations, including Uganda, they like to have a special beer for another
special occasion. And one of the tribes that I happen to be referencing here
is the Zosha Zosha. Yes, familiar with him, yeah, yeah,
tribe yeah, good people, right, yes, oh yes, yeah,
yeah they're good people. Yeah yeah. I mean they make beer, so,
I mean that's that's kind of cool. Yeah. But what they believe
in doing is that there is a right of passage for in order to become
a member of the Zosha tribe, and in doing so, that right of
passage requires a celebration, a feast. They smear you in mud am,
they circumcise you, but yes, you're nineteen, it's time, and they
make a special beer for you. So it is. Yes, it is
the unquote bot beer. And I'm trying to pronounce it, but I'm looking
at it phonetic smelling and there's an explanation point in the middle of the word.
I am not making this up. It's U M K with a line
over an explanation point O m BO semi colon T superscript h. I okay.
Do you think they were just way did when they came up with the
name. They're just like hitting the keyboard. That sounds good to me.
It's the it's the it's the Nonguni traditional beer made of maize, corn,
maze, malt, sorgham, malt, yeast, and water rich in vitamin
B. Unfortunately it's it's usually less than three percent alcohol, which I would
want a little more. If someone's gonna take a knife and go to my
nineteen year old member and circumcise me. Now, if that's not enough,
ladies and gentlemen, you can now tour various African nations and part of your
tour and your travel experience, you can witness adult circumcisions and drink some of
the beer. So your official What's on tap Radio fun fact of the week
is, if you're playing a trip to Africa, be sure to check with
that travel agent and see if you can get yourself some beer and watch an
adult circumcision, because you're gonna need that. Like a sporting event where people
come in and they sit out in a arena and watch this happen, I
don't think. So they parade the nineteen year old out and smeared and mud
with everything out for everyone to see. Is like, hey, honey,
make sure you get a good photo in the like. I don't know,
no, no, no, But that's your official what's on tap Radio.
I guess it's fun fact of the week. I like beer names that make
good strong passwords. So that's that's a good one, especially once on tap
back in the week coming up, we gotta check on my light. How's
our sales doing this? What's on tap radio? We'll be right back.
And the teacher said, no, Bobby, there's no such time as bureau
clock. Fire that teacher. This is what's on tap radio. Strata hops,
Chads, strata hops. Are you familiar with strata hops? Am I
familiar with strata hops? I mean I am aware that they exist? Any
knowledge of them or anything? Uh No, here's the thing. I'm not
gonna lie. I'm not gonna pretend the answers. No, okay, I
know nothing of that. There are so many dag um hops out there,
like you you just when you start digging into them, you gotta go,
oh man, what's the flavor of profile profile on this? What? What?
What am I supposed to be getting on this? And I don't know
so personally doing experimentals and you know Idaho sevens and Idaho eights and Idaho No.
No, I made that part up. The reason why the reason why
I asked Chad is because that's all the hops that are in this beer just
straight up strata. Yeah, just straight up, and it's I'm guessing you
get notes and strawberry, passion fruit, grapefruit dank from and I'm guessing these
hops compliment those flavors. But yeah, that's what I'm getting out of this
tropical wheat way from Braided River Brewing Company out of Mobile, Alabama. So
that's just what I'm brought to the table. Chad brought the oberon from Bell's
Brewery, and he is on Dude Beer number two because he's got Bill and
studio. That's right. Bill from Harbor Light Brewery decided he's like, hey,
wait a minute, I'm driving down the road. I see I see
the light on it the Beer Logic World headquarters and drinking emporium, and I've
got beer. He knows not to show up empty handed. He too,
so he brought a beer lies lies. Bill never left Old Nation Brewery.
Believe was it Williamstown, Williamston, Michigan. It's a it's about twenty minutes
east of East Lansing where Michigan State is. This is fritz Lager and unpasteurized
pilsner, I believe five and a half percent. And Bill brought this by
and so we're gonna gonna tap into it. Wow, look at that.
That's a nice poor right there. Of course it's radio. You can't look
at it. I gotta describe it quick, nice white, pillowy head and
h it's uh, it's got a little bit maybe a chill haze on that.
Let's just take a nice nose, m should I takes a sip from
his Boston Logger glass from Samuel Adams. Oh, I know why it's It's
because sun passed your eyes. Hello, yeah, yeah, yeah, this
is uh, this is kind of bretty and yeah yeah, it's got some
nice malt backbone. Shut up, Chad, don't you dare say that on
this show. We don't say multi build characterize. I didn't hear him.
He's MALTI yeah, very bretty and MALTI Um, but it doesn't taste like
one of those, uh James James does not. He's not a big fan
of English style beers because they just taste like literally liquid bread. No hops
just earth in. The hops are always earthy and spicy, but they don't
have that piny resinee citrusy, fruity tropical notes that James likes. And I
think I characterized you pretty well on that I did. So. I had
a beer with an English gentleman. This is probably about two or three years
ago, and I was telling him I'm not a big fan of the real
ale, and he was telling me that I hadn't had the right real ale.
I hadn't had the correct real ale. So he was like, all
right, here is what I would call a real ale, and he poured
it for me and I took a sip of it. He was like,
and your thoughts, And I swear I thought he was gonna chop my head
off when I told him, as yep, tastes like old speckled hend to
me? Was it old speckled head? No, that would have been great.
Hey, he'd offer you old blind taste test. Here you go.
What do you think tastes like old speckled head to me? Damn it?
Yeah? Yeah, he has like no ticks for you. You know that's
they do ticks over there, and um, they don't check in on untap.
They use a ticking system. Oh yeah, I'm I didn't know.
I don't know any of this until I had a couple of beers with this
English gentleman. But he schooled me on the Real Ale, and I just
told him, I, look, I can appreciate it, just not my
thing, right, You are right, I I right. I totally understand
that I enjoyed once in a while. But James has, Uh, it's
kind of funny because I want to bring this up, James has this is
gonna be the this is gonna be the James Pet Peeves segment of the week.
Oh, I like a good Pet Peeves segment. Everybody get comfortable.
James is gonna get angry. Oh, let's go, let's get I don't
know if you guys heard, but Um Iron Maiden also made a beer.
Yeah, they made a beer. It's called Iron Maiden Trooper. And by
the way, it is ten years old, kind of like this radio show.
You know, it's so interesting that you say that, because I remember
when What's on Tap Radio started, we brought that story to the show.
You know what, there's this new Iron Trooper beer and I don't Ironmained Trooper,
and I don't even remember who's the brewer for it. But I remember
doing this to Rob in the show and I said, I was like,
okay, guys, this is Um Iron Maiden Trooper beer. Because I my
voice didn't drop then already huh yes, yes, this is their tenth year,
right and kind of like what's on tap radio in our tenth year and
celebrating the milestones. First of all, just if a little backstory here,
because we joke about this all the time. Whenever band's partner up with breweries
or breweries want to do a tribute beer for a band, usually the band's
like, so you want to license it and put our name on it and
send us royalties and things like that. Yeah, yeah, yeah, yeah,
not this and not in this case. Much like Bruce Dickinson flies Flight
six six six, he is the pilot of the flight of the uh the
airline for the band and takes them everywhere. He also was involved on the
brewing of this beer, so this is this is more than just say,
hey, put Iron Maiden on a beer. He worked with Robinson Brewery in
the United Kingdom to make this beer. In James describe the tasting notes of
Trooper Beer from an esb from Robinson Brewery. It's just bread, no hops,
just no. We had it on the show because I was like,
look, yeah, I'm gonna give the ben infit of the doubt and we
tried it and I said, thank you, I'm good. I believe James.
And then he said boring. But there are people out there I see
on the Quarantine Beer Chugs facebook page that love that beer. I mean,
that's their beer. I know, I don't I see it on the shelf.
It just clucks dust. But right, James, like, it's it's
only like four point eight percent ABV. Now they they've made a Trooper stronger
version of it, six six six six six, oh, James, just
like I kicked off the show with an eight percent beer, Chad, wow
me. Now, okay, well, how about this Trooper In honor of
their ten years using the Roman numeral for ten X, Trooper X is coming
out with a massive ten percent ABV beer in Imperial Stout, designed by none
other than Bruce Dickinson and Robinson's head brewer, Martin Weeks, not to be
confused with the other Martin over there in the United Kingdom with another brewery we
won't talk about. But this thing is going to be a rich, delicious,
packed with complex malt Imperial stout and they're serving it in a very beautiful
six hundred and sixty millilader pottle. Because you know, you got to stay
with the whole six six. It would have been better with six six six.
That would have been great. But anyway, this particular beer, it's
gonna be releasing and it's going to be celebrating the ten year milestone and the
brilliant achievement of Bruce Dickinson working with Robinson Brewery to make Trooper a permanent fixture
for beer lovers all over the world and still growing. Now, James does
the does the Trooper X intrigue you? At a ten percent? I will
try it. Like I said, I'm not a fan of the Trooper the
Bitter Best, but I did go to the untapped app just to see you
the ratings on it three point three seven. It's got a one hundred and
thirty eight thousand, two hundred and eighty six ratings. That's how many people
rated it. And it's at three point three seven. And what's the name
of this it's Trooper X. Trooper X. Yeah, so it hasn't he
hasn't hit the market yet, but James, I'm happy to tell you,
in order to hit the US market, I yourn Maiden is partnering with brew
Dog bringing you this beard to the garbage. Here we go. I told
you we're gonna irritate James and uh and so James Simpson, who's been probably
the I'm gonna guess the only guy ever blocked on Twitter by James watt Oh
on accident. He well, you know, you didn't hang up on accident.
You hung up on him on purpose, and there was no doubt different
We called in and when he wasn't supposed to, and you know, and
then he acted in there. We're gonna we're gonna walk away from that.
But James, I wanted to ask you another question since we're talking about this
and beer's that. Um you you you're not a big fan of it,
but you're willing to try. You said you'd be willing to try this.
It's an imperial double stole, right, Yeah, no, no, I
understand. Yeah, it's an imperial style. You really don't want the trooper,
Okay, No brew Dog you go out of your way to find brew
Dog and buy brewed dog anymore? Yeah, only if they have a golden
can, because because you want to be able to file a lawsuit whatever they
don't pay. I go to every liquor store looking for that golden can.
I just saw this at the store today. First time brew Dog now partnering
with Warner Brothers offering Caddyshack Beer. Have you seen this? No? What
it's Caddyshack beer. It's like a five percent light Pilsner beer for the summer
and yeah, Caddyshack Pilsner brew Dog Brewing Company. I almost bought it,
and then I was reminded that you said you would fire me if I ever
bought a brew Dog beer. You know, I've a very interesting BrewDog story,
and I actually have a BrewDog hardcore IPA on this shelf here in studios.
Yes, we're almost at a time in this segment, but I do
want to tell you a story how it came to Houston Market by a poker
game, by a poker more, how about that? We find more about
that. We're gonna find more about that and whether or not James would drink
and go out and find himself a in celebration of bush Wood. Yeah.
I think it's actually called Bushwood because the name of the country club. Caddyshack
Beer with BrewDog. All right, that's the segment once on Tap were we
got more on Tap, including what's going on with bud Light We've got to
hold my beer and watch this so much more. Don't go anywhere, We'll
be right back. On average, humans walk nine hundred miles per year and
drink twenty two gallons of beer, which means the average human gets forty one
miles per gallon. Not ben, what's on tap? Radio continues. So
I'm looking at the specs on this Trooper X beer. I'm I think I'll
try it for sure. If it's an Imperial stout, yeah, I'll probably
like it, probably better than the British bitter that that you hate. Yeah,
it's just I'm just not a fan of them style. I'm sure it's
great, but not a fan. Um, I love it. I'm sure
it's great. That's his way of covering himself in case somebody says, hey,
I'm gonna send you some. Oh yeah, okay, we'll go send
me some. I mean, lotter we get to it on the show or
not. But uh, real quick, while we were talking about Brudog,
I don't know if I've ever shared this story on the air. Um,
And I really don't know if it's a real story or not. This is
just, you know, nothing else, just an urban legend. This is
just urban legend. What urban legend says that famous Ashwell Will of Duff Distribution
Rest in Peace name. Yes, I'm doing a name drop even though it's
a Rest in Peace man. Absolutely as roll. So. Story has it
that he was playing poker one night with another distributor and brew Dog came into
the mix and the other distributor bet brew Dog on the brew Dog on the
table and Ash won that poker hand and got distribution rights to brew Dog.
Wow, that's what I've heard. And I actually have the original brew Dog
Hardcore IPA that they sent Ash to try because he's never I don't think he
ever had brew Dog before, and so they sent him a six pack of
the Hardcore IPA, which I have in my studio. I've never opened it,
but yeah, he won distribution rights on a poker game. Now,
I don't know if that's a true story, but that's the urban legend you
need now. So people outside of the Houston market really need to appreciate this,
this story because, um, you know, if you're not in the
business. Okay, brewers all the time that want to go to market,
they want to partner with a distributor. Uh. Some distributors are pining and
going after some beers. Uh, some brewers are pining and going after certain
distributors. And they're trying to make a marriage work. That's what they're trying
to make happen. And so to have the right to sell a beer means
your competitor can't and that means you have the exclusive rights. And so in
Houston, m ashe rest in peace. Who a very sad story, but
he was murdered, um and it's a cold case. They have not solved
it, but he was He did a ton for craft beer in Houston.
And when right when craft beer was taken off, back when what Houston had
what two breweries. Yeah, they're Saint Arnold's Southern Star, maybe no Label,
maybe no Label is kicking off and maybe Eighth Wonder in carback. But
yeah, not very sack. No, I don't even think it was.
I don't I don't even think it was that many. Definitely, definitely definitely
Southern Star and no Label. Man, I can't remember, but there were
some there were only twelve years. I mean Houston. Houston has basically sixty
breweries now and there were only like three four at the time whenever he was
doing this, and so he won the rights to brew Dog on a poker
on a poker game. Raah. Yeah, so so urban legend says,
yeah, I can't remember he told me that story. I can't It's always
stuck with me over the years. He gave me one of the beers out
of the six pack because they gave him a six pack of the hardcore IPA
AT which he had never had, and so he gave me one and you
know, told me to go home and try it, and I just never
did. But the because people come through studio asks and they're like, dude,
you always talk about brew Dog and hear you having on the shelf,
and I was like, well, there's a story behind that beer. There
was a story. Yeah, good stories make beer taste better. Something that
I learned from a good friend of mine, Bob Leggett At. Oh yeah,
there's a there's a name dropper he's been on the show. Yeah,
fun fact about him. And there's a reason why coronas in a clear bottle.
Yep. Also, there's a reason you're still able to get Shiner bock
beer yep. Yeah, we all know that there's a reason that Chamai is
in the country because leg Bob like. So, so here we go,
James, you never answered the question Bushwood beer from BrewDog. You're gonna go
out and you're gonna find a six pack of it and give it a whirl,
or are you just gonna say as soon as the show's over, I'm
on my way. No, no, I know, no, no.
But if somebody gave it to you, of course, of course somebody gave
it to me. Yeah, we don't. It's not like we're gonna take.
We're not gonna take. We're not gonna go out of our way and
go buy cases of a certain brand of beer and then shoot it all up
with a gun or not like that. But if somebody and we're not eve
gonna do that with beer that people give us, you know, how mean?
Yeah, that's the problem. Yeah, that's the problem. Uh,
speaking of controversy and beer, and we will talk more about bud Light later.
I want to bring this up real quick. It's not it's not much
of a story here. It's really just kind of a and now as the
story develops, Founders Brewing Company UM owned by Sam Miguel out of Spain.
Uh, they are formally closing and finally closed Founders closing their Detroit tap room.
Oh that's that's a big news, Chad, Well, No, it's
a fourteen thousand square foot tap room facility. But it's also yeah to many
here in the state. They just I'm telling you, there's so many here
who are holding on to this story. But that's the scene of the crime
with the UM the discrimination lawsuit, the employee discrimination lawsuit. UM, that
really got Founders in some hot water. And then they brought in UM and
I believe it was an equity diversity an inclusion manager or whatever who walked off
the job. And then of course there were the insensitive tweets and it's just
a kind of a mess. And it all stemmed from the Detroit tap room.
So it was really just kind of rough for Founders to try and keep
that open. But they are saying that the biggest reason for that is the
cod COVID shutdowns, which of course I'm not denying it, but you know,
it is kind of easy to go ahead and say, yeah, COVID
caused us to have to do this, but you cannot deny the impact COVID
had on beer sales, foot traffic, being able to market and spend marketing
dollars wisely to be able to build a base and get people in. But
I think the combination for founders between the lawsuits, the image, the fact
that it was no longer this tap room was not in Grand Rapids, Hope,
the home market of Grand Rappids for founders, and then COVID on top
of it it shut. So they are working with their employees to get them
jobs and keep them paid. So founders trying to do all the right things.
But they said, just as a business decision, unable to keep their
tap room open in Detroit. So for all the employees there, we wish
them well. And of course you know, founders still rocking and rolling in
Grand Rapids and wherever else they're selling. So that tap room is no more.
It's so peace not to switch gears here. But I just came across
the story. So you know, after a long day, some people like
to treat themselves some chocolate. I just had a circumcision and I wanted to
have chocolate and a beer. Chad and I we like to offer a good
old craft beer, but there's some areas but people want on the wine with
a little cannabis. And it's becoming more and more common, so as the
marijuana laws are changing around the country. America has spent about thirty billion dollars
on legal weed products last year. That's up twelve billion from the year before.
Wow. In the third billion last year, it was more than we
spent on chocolate, which was eighteen billion, and craft beer what was eight
billion combined. And there's more money spent on chocolate than there is on craft
beer and more and ten billion dollars more and a lot more spent on what.
You know, we said this was gonna happen. Um. Actually,
Bart Watson, every buddy Bart Watson did and there's a name drop from the
Brewers Association, and he said that they anticipate that with the legalization of cannabis
in many states, you're gonna see people with their disposable income spend more money
on recreational marijuana and CBD and all that. But uh, and spend less
on craft beer. Well this and this is an interesting this is an interesting
tidbit right here because the legal cannabis may ultimately help boost chocolate sales, what
along with other munchies like ice cream, cheese, it's candy bars and potato
chips. You know, people get the munchies, So I see you're doing.
Yeah, But speaking of marijuana, speaking of marijuana on chocolate, a
company called Zen Cannabis has created a four twenty pound chocolate bar in honor of
This was honor of four twenty and has made a four twenty pound chocolate bar.
Yeah, four twenty. It measured nine feet by four feet and three
inches thick, and it also includes four point two million milligrams of THHC.
And they're asking probably for that candy bar was forty two thousand dollars. But
the moral moral story as Americans now, it's spend more on legal weed than
chocolate and craft beer. How about that? Sounds like they spend more on
weed than they do on chocolate and craft beer combined. Well, at least's
boosting the sales of chocolates, not helping the sales of Kraft beer. But
that's our number one of what's on tap radio? If coming up next hour,
we gotta check in on the buttlight sales? How are they doing?
And what else have we got going on? Oh Canada, what do they
do with expired beer? We'll tell you it's what's on tap radio. We'll
be right back. Beer has hops her plants. Plants make salad, so
beer is salad. Yeah, what's on tap radio? James and Chad talking
about beer? Welcome our here, what's on tap rio? And all iron
Maid Weekend under dial for no apparent reason. It's Trip to eleven and Rip
off the Knob for no apparent of reason. We're playing all your favorite iron
Maid hits. No, no, this is what you need to do.
This is our new things. This is what's our tap radio Sunday, Sunday
Sunday. That's what it is. Welcome to to the show. Gotta hold
my beer and watched this Ready to go, it's all cued up, We're
on deck. We kicked off the show us some beer. Um, we
got a stunt beer liver and bill from Harvard Light Brewery. Here at Beer
Logic World Headquarters and Drinking and Porium, we're about to crack open another one.
We've we've discussed though. I want to I want to say the highlight
of our number one for me was watching the reaction on James face whenever I
brought up Iron Maiden beer and then follow that with brew Dog beer, because
he did it again. The look out of his face, it's just it's
just he looks annoyed. He's not angry, he's not bored. He looks
annoyed, like really almost like if he were to look at the high school
student like you did. What's really there's a brewery here in Houston that's kind
of struggling right now, and it's got written brew dog by Me all over
it, and I can probably I can see that happening. And if that
does, I'm not sure how that's gonna sit with me, but I'll let
you know if there's anything. I know what, Oh, Jake, did
you go there? Did go there? So? Wow? Okay, well,
social media is gonna blow up. We're gonna end up. Hey,
listen, remember that story whenever I talked about getting kicked out of a brewery,
that's gonna go that's gonna go to page eight because this one's gonna go
up. James starting rumors. Meanwhile, let's let's toast that because as we
talked to an Hour number one, we wanted to toast my referee crew,
who I got hit by a When you get hit by a ball, you
gotta buy your crew round. And also, um, we're celebrating circumcisions.
So the beer so let's go ahead and toast our number two with another wheat
beer. That Bill brought the o'fallonbury, gooey butter wheat ale um. I
have no idea. There's no notes on this other than the fact that it's
a five and a half percent and it's got a cookie on the cover so
or on the label. So let's just see what the tasting notes are.
In fact, you know what, I'm gonna get a bill with this.
I'm gonna let Bill go first. Get Yeah, you brought the beer,
pig, pick up that thing, pick up that glass, put in your
hand. I'm yelling at our guests now, and so he's gonna tell me
something about guest Yeah, I know roommates. Yeah yeah, Oh my goodness,
it smells like it smells like those butterscotch candies. Yeah. The butterscotch
is not a good flavor for beer. I'm sorry. It's good for candy
though. This is one of the four No oh no, oh no,
no, no no no. I'm gonna I don't judge a beer on its
first sip, but I'm gonna I'm gonna wait till the thirds. Oh no
oh bill, ah ha ha oh no oh man that man some water,
cleanse that palet. This might be this might be killing some grass here in
a few minutes, I'm gonna toss this out the door. I think this
is pretty bad. Bill White Chat's pouring out that beer. Let's do this.
Hold my beer and watch this. Brought to you by the Ring alta
ten hakin insurance group where they'll ensure you for just about everything except this.
I can't remember if we did this story or not, but Chad says we
haven't. This is how do we pass on this? This is a about
five or six months old. I don't know how we pass on this now.
I'm not a big fan of like giving away everything in the first sentence,
but I'm gonna have to do that here. So here's the whole my
beer and watched this. A twenty three year old man was arrested after allegedly,
I'm not really sure if we can say allegedly, because it's pretty much
happened, he stole a Krispy Cream truck during an hour long crime spree throughout
El Paso. Those name is the twenty three year Old's name is Carlos Emmanuel
Andrade, and he was arrested about three twenty am Wednesday, in connection with
crime spree that began about eleven fifty pm Tuesday that last sent until his arrest.
So let's get into what happened. I just like that. The guy's
like, listen, if I'm gonna commit grand theft auto, We're taking a
Krispy cream truck. Well, this is how it all began. So the
crimes breede started when officers received a report of a beer run at a Circle
K store, which was aud when a Krispy Cream box truck was stolen in
the store's parking lot. Sheriff's deputies then received a report after midnight of a
possible drunken driver in a Krispy cream truck that had crashed into another vehicle.
Deputies received another call around one twenty am of a possible drunken driver Krispy cream
truck who had bertilized a seven to eleven convenience store. Yep Andrida allegedly used
the truck to get into the store. Officials said the vehicle then fled the
scene at tests were made to stop the vehicle, but the driver refused to
halt. Deputies called the license plate and forwarded the information to the OPASSO Police
Department, and according to police, Andrade crash into a house, eight cars
and struck a pedestrian in the central area during the crime spree. Luckily,
the pedestrian just suffered minor injuries. Officers were able to arrest the combative on
Driday around three twenty am by disabling the box truck during a pursuit. And
Andretti was arrested on this is some weird, weird, weird charges. He
was arrested on suspicion of invading arrest or to tension in a motor vehicle accident,
involving damage to a vehicle, duty on striking fixture accident involving injury,
and resisting arrest. Some very odd charges. Very He was booked in the
El Paso County Jail on a bond tooling one hundred and thirty two thousand dollars.
So your whole my beer and watched this A man arrested in El Paso
crime spree after a beer run leads to a theft of a Krispy Cream truck.
Now, Chad, I got my sources everywhere and they're able to get
their hands on what this. I was gonna call him a gentleman. But
he's not really a gentleman. ANDRETTI was listening to as he was driving around
in this crime spree. Very interesting soundtrack here, but I could see how
you know chrispy Kreme a moneymaker? Mac driving around Chris Smith's song first thing
on my last go figured it's brand new John c Actium figured, So yeah,
we're not a to naked insurance group. Well, Chad, they're not
gonna ask us. They're not gonna ensure this guy, are they. They're
no, they'll cover for just about just about everything except that, And yeah,
what do you think it catchy song? Right? I don't even think
they're gonna cover that record like there, like, yeah, can you know
they're not covering that? And they're sure as hell not covering this beer that
we're drinking right now. And we're gonna talk about that when we come back,
because no, I'm not done. I am not done ranting about how
bad this beer is. I am not done. I think it's signed for
me to crack a beer. Chad's on beer number eight, I am on
beer number one. I am about to crack beer number two, but more
to come. We still have to get too. But lights, how are
their sales numbers in the wake of this controversy, and uh, we got
sports news. We got the sports news to get too. So that's what's
on tap Radio with us. We'll be right back Christmas. Christmas, Christmas.
Come tell me on my wish last Have I been a good boy?
Oh? My gods. If you encounter wine snobs, just take a full
class of wine and put it to your ear. Mines will be blown.
This is what's on tap Radio. If you're here in West Michigan and you
have insurance needs, why not support somebody who supports us, Ring All the
ten Hacken Insurance. Reach out to our buddy John Clunder. That's Ring All
the ten Hacken Insurance RTI Grand Rapids dot Com. We're in trouble, Chad,
Welcome back to what's on Tap Radio. We are into Yeah, got
a phone call during a break, Got a phone call during a break.
Our agents not happy with us again for the second week in a row.
I know why. Yeah, Apparently his phone has been blowing up from the
IPA lobbyist and they're like, wait a minute, you're not giving equal airtime
to our beer style. I've seen you guys getting a lot of love to
the wheat beers. But how come no love for the IPAs. I'm gonna
make a complaint to the FCC if you don't give our style any love.
So good thing I have in my beer fridge here at studios on the west
side of town and IPA. And so for all you IPA lobbyists out there
that are ready to tar and feather us because we haven't brought a IPA to
the show. We're about an hour and a half into the radio program and
we have not given any love to the India Paleil style. Rest assured,
I am making good right now. Compliments over our friends at Saint Arnold Brewing
Company. You know I'm a big fan of the US hoppy six happy twelve
packs. And then that happy twelve pack from Saint Arnold Brewing Company is the
tropical and citruscy juicy India pale ale So rest assure, my friends, you
can settle down, settle down back there. Oh he's finally opening, I
pa, well it's up about time. Yeah, I'm gonna I'm gonna point
in my What's on Tap radio cast branding glass, also known as a water
glass as w O t R and uh nice little water nice little golden straw
appearance to it. Tropical citrusy. James is digging in right there. Oh
yeah, yep, that's good. And this is at seven point one seven
point one percent. Oh oh, it's ll look at James coming out of
the gate with an eight percent and then following it up with the seven.
Yeah, he's take a little bit still an elevated ABV. But you see,
I have a theme here, Chad. I'd brought the Tropical heat Wave
mobile Alabama, and then now I'm backing up with a tropical citrusy juicy ipa
bursting with hops Saint Arnold Brewing Company. So I have like a tropical theme
going on. It's studios here on the west side of town. So well
we kind of kick things off with and again we'd never talked about the beer.
I swear this is nobs. We do not discuss the beers. And
I brought a wheat beer over on. James brought a double wheat beer the
Tropical heat Wave, okay, and then uh Bill from Harbor Light, he's
a stunt beer liver. Oh. We did have a Fritz, Yeah,
we had a Fritz unfiltered beer. Yeah, but he grabbed this gooey butter
wheat ale from O'Fallon, and we both talked about this during the break.
We like this brewery. They're in Missouri, but this beer, and I
don't think Bill hates it as much as I did. In fact, I
don't even think he hates it. He's like, oh, yeah, it's
just really sweet. No, it's a mox of syllin. Listen, I
had strep throat. It's cured, Okay, it is medicinal. It is
terrible. I don't know how it got put in a bottle. It is
it is. I mean, honestly, James, of all the beers we've
opened on the show, I am not lying. I like O'Fallon brewery.
I just don't understand this at all. Butterscotch is not a flavor you want
in beer. And not only that, but you don't want a medicinal flavor.
This is both, and I just don't get it. It's another wheat
beer, but this one's going in the yard, and James, I'm gonna
I'm not lying one. I'm one of the worst beers I've ever opened on
the show. In fact, maybe even one of the worst beers I've ever
had. Wow, it is it is not good. I'm sorry, it
is just it it Maybe this particular bottle is infected. I'm hoping it is
because O'Fallon makes great beer, they really do, but this one's getting dumped
and honor of that by the way, O'Fallon makes a really good smoked beer.
Oh my goodness, do they make good beer. So I'm not ripping.
I'm gonna I'm gonna hope that this is a just a bad bottle,
but to kind of cover that up from bad brewing company Mason, Michigan.
See what I did there? I only and James, this is not planned,
but I only have one can of it, and it is a bourbon
barrel age Imperial wheat stout. Bringing a show a full circle. Chad,
I know, I know what I know. All right now, I'm gonna
use a little bit of a wheat stout to rinse my glass so I don't
have to taste that ever again. Um O'Fallon beer again. I love their
stuff, But that bottle is it's got to be infected. M hmm,
Chad, Old Martin Nan this this is insanely good. This is stupid.
So you're making good on your palette. There well, making good on my
palette. It's done for the rest of the night. This particular beer coming
in at twelve percent ABV. It's a collaboration with Laws Brewing Company here in
Michigan. This is um whoa boozy and barrel age deliciousness. You really don't
get any wheat characteristic to it whatsoever. Like you could have put anything in
there. You could have put I don't know buckwheat in there. I don't
think it would have mattered. This is a beautiful boozy very one note barrel,
I say one note. It's it tastes like a barrel age stout.
You taste the barrel, You taste stout. It's roasty, it's rich,
it's boozy. All right, we got some stories you get to before we
do. I went to the Untapped app to check in this juicy India pale
ale from Saint Rola Brewing Company. A few check ins from the Backyard Grill,
A few check ins from the Backyard Grill and YG on the northwest side
of Houston, proud sponsors of this program. It's an ipa bursting with hot
flavor and aroma. It's a soft bitterness followed by a refreshing, juicy sweetness
that does an in cloying at tropical roma. It's a beer though, keep
you coming back to Saint Arnold Brewing Company. Did you see in New Palel
a lot of check in from the backyard girl? I'd like to see that,
all right, So what's else is in the beer news? Let's dive
into it's Chad, let's dive into its well. Connor McGregor, you know
him, MMA star Um he was yeah, well yeah, kind of a
job right. I'm not even sure. It's hard to follow these days because
I mean, the the MMA spectrum is really grown and it's kind of gone
in a lot of different directions and rumor is and I can't somebody can fact
check me on this one, but uh, I believe that what is it?
The MMA? What is it? What's the big one that? Oh
my gosh, I just drew a total blank. But they partnered with um
the wrestling and what is it? W wwwe Yeah, they partnered and so
I don't I don't know. Maybe they're sharing expenses, maybe they're bringing it
all in one house for promotions and marketing. But of promotions in marketing,
Connor McGregor, one of the most recognizable faces to ever get punched in the
in the in the ring, and also to drink whiskey and now drinking beer.
Set to buy his own brewery in Dublin, Ireland. He's gonna go
out there and he's agreed to buy Porterhouse Brewery in Dublin where Yeah, one
of the brewery's fine beers the forged Irish Stout, and he is ready to
go in you guessed it fight. He wants to go and take the battle
on the Stout brand, and he wants to go out there and fight for
market share, fight for growth and do that. Now, the deal between
Porterhouse and McGregor, it doesn't include any of the bars. It's just the
brewery and the brand is going to continue to be brewed at that facility,
and they're gonna open up a visitor center and I'm sure Connor McGregor is gonna
make appearances there here and there, because you know, hey, we need
it, we need butts and seats. All right. Well, if he
shows up, you know he's gonna go ahead and it's all gonna work out.
But first brewed in late the year that we shall not be mentioned,
but the one between twenty nineteen and twenty twenty one. We don't talk about
that year. We never mentioned it, but it's been brewed since then,
and he's got an online store and the beer, I guess it's been made
just exclusively at the pub. But he's looking to make a big splash.
He's scaling up the brewery already and set to take on the stout category.
We're gonna fight. He's gonna go out there and he's gonna go both sides
of the Irish seat and planning a major launch. That's a direct quote for
later in the year for the United Kingdom, Ireland and North America. I
was gonna ask you if he was gonna bring it to the States. Apparently
is, and he's partnering with BrewDog did Okay, I just made that up.
I just made I just want to see the look on your face whenever
he said it. So the bar that's closed down in Dublin that's specialized in
on alcoholic beer probably would not be selling that one. Yeah, that was
I'm sorry. I'm sorry, I'm not I'm not picking on them, but
yeah, the Dublin's only not If you missed it, go back and listen
to our podcast brought to you by CASP Branding. Where can you find our
podcast? Well, if you type in what's on tap radio podcast? I
get people all the time. It's like like, what's on tap podcast?
Yeah, you can find us there too, But what's on tap radio podcast?
You can find us there? Yep. Find out about this bar that
closed down in Dublin, the only non alcoholic pub to close down. Imagine
that. All right, Speaking of non alcoholic there's a major airline that has
a big deal with a non alcoholic brewery. We'll discuss. That's what's on
tap Rado. We'll be right back. All right. We're going to eat
healthy and start exercising today. Oh look, beer beer here, what's on
tap radio continues. Come fly with me, let's fly, let's fly away.
If you can use some exotic booze. There's a far and far from
bail. Come on and fly, come fly away with us. Welcome back
at once one Tap Radio where we're hanging out. Yeah, we're we're taking
your taste buds on a tour here. Hopefully you've got a beer in your
hand and you're enjoying it with us, unless you're driving around in a car
and uh, last segment. Yeah. Yeah, James mentioned how our producers
not real happy with how we excluded the IPA, and so James brought one.
Made good on our contract nature we did that cool airtime, right,
and I made good on the fact that we don't like every beer we open
up the show. Whoa, I am not kidding that that goes up there
with the squid inc Beer. It was that was that was a terrible beer
we dumped at Squitting, Squitting and menthol Yeah, it was pretty bad.
And then ironically too Yeah the pizza beer. Oh, the pizza was so
oh gosh, beer was bad. It's yeah pretty yeah, oh remember there
was Yeah, I had the Buffalo Wild Wing beer here and I with Tantric
Brewing Company. Yeah, but Patrick Contania we did a live tasting of that
with a We put ranch dressing on the rim of the glass and then we
drank it. Yeah. It was just so stupid, like the dumb things
we do. And then all of a sudden there's a brewery in Mason,
Michigan. They called themselves Bad Brewing Company. It's like, you want some
bad beer. No, I don't want bad beer, I want good beer.
All right, Well, let's go to Bad Brewing Company and this is
a delicious BBA Imperial Wheat stout. But speaking of beer though, you know,
and getting your hands on some beer, I want to go ahead and
tell you a couple of things. First of all, you want to send
us beer, Um, you can reach out to us through our social media
platforms at What's on tap Radio, Facebook, Instagram, Twitter, LinkedIn,
tender grind oh wait no, MySpace okay no. But also you can send
us an email What's on tap Radio at gmail dot com and don't forget to
follow us, give us alike and all that other stuff. But also,
I'm gonna tell you in just a couple of minutes here how you can get
free bud Light. Oh you heard it? Okay, yeah, we got
an update on the bud Light story. Before we get into the light story,
I tease this that good news for all you in a drinkers jet Blue.
Jet Blue has chosen to begin serving non alcoholic beer in flight as an
additional beverage choice to its passengers or for its passengers. Starting this month,
jet Blue will serve non alcoholic craft beer as a part of its in flight
drink service, making it the first major US airline to do so announced.
It comes after as the airlines enters a partnership with Athletic Brewing Company. Man
they are on top of the world. Athletic Brewing Company is yeah, they
are everywhere. Man. Together, these companies plan to offer JetBlue passengers a
healthier alternative to traditional craft beers and flights that will allow them to enjoy the
great taste of their favorite beverages without the side effects of consuming alcohol. So
both involved parties have expressed enthusiasm concerning the new beverage service. The airline has
chosen to offer non alcoholic beer abroad its flights as it seemed growing demand in
such drinks. So a lot of passengers have been requesting it, so they've
answered the request and now they are serving Athletic Brewing Company. I saw another
press release on this story, and it said that airlines were starting to offer
non alcoholic beer as a way of being able to offer a beer choice but
also try and temper some of the attitude, if you will. We talked.
We discussed how some airlines were halting alcohol consumption because of the routiness that
went on on airlines for a bit of time. A bit of time,
Yeah, and then they went, wait a minute, we're losing money here,
and people are getting even more pissed whenever they can't have a peer.
But speaking of losing money, Chad, yeah, you're losing money. Oh
my goodness. We've got an update here on the bud Light story. Now.
I know we keep saying this is the last time we're gonna talk about
it. We're gonna move. It's not gonna go away anytime soon, but
this is an update. So we talked about this Week one, bud Light
sales down seventeen point one percent, Week two down twenty one point four percent.
Now week three they're down again. Now this is where it gets interesting
because bud Light if this continues, and by the way, bud Light Antezer
Bush, despite the fake memes out there, okay, not going out of
business. They're not. They've got billions. They have billions and billions of
dollars in assets and in cash. There is no They're not going out of
business. But bud Light is potentially on the verge of losing their status as
the number one selling beer in the world. Bud Light last year, according
to one researcher, said that they sold and they were worth four point eight
billion dollars now number two beer brand in the United States here, yeah,
in the US right here, number one beer brand is Modelo Especial. Dude,
I was total I was sinking. I was gonna say that as a
joke. It really is. Wow, I was totally gonna say it.
Oh, Modela, let me guess Modelo. Yep, it is Modelade.
Fool, it is right there. But here's the thing. Bud Light sales
down now in week three twenty six percent. It continues to fall, and
if that number holds, and that's more than a quarter of the value,
bud Light will not be the number one best selling beer in the United States
and likely the world, with Modelo Especial replacing it. So that is that's
huge. That is a huge, huge story. I mean, we don't
make this up, and we're not. We don't. We really don't have
a horse in this, right Why don't We're not. We're not rooting for
or against anything here. We we just want to share the story because it's
it's dominated the beer industry news. But here is the response now, and
I want to tell you how you can get yourself some free bud Light because
this is just update. We didn't even have a chance to talk about this
in the production meeting. That's how hot this is off the presses. Oh
yeah, annheuser Busch adjusting all of its AD revenue, their ad buys,
and their distribution strategy and reaching out to their distributors because of the backlash.
Distributors are saying there are boycotts, their hate mail, there's all kinds of
things and everything sliding backwards. So bud Lighting has their bush promising all of
their distributors that they are one committed to reminding people why they love bud Light
to begin with, has nothing to do with this. They've reminded them that
this was not a campaign that was necessarily It was not a full blown campaign
that was offered. It was not a formal campaign, and there's a reason
that bud Light is and remains and will be the number one beer in America.
In fact, they've adopted this new tagline easy to drink, easy to
enjoy. And part of this is they are letting every employee at every distributor
that they've partnered with no that they can have a free case of bud Light.
So if you want to free case a bud Light, go pick up
an application with your local bud distributor. Fill it out, go in there
and once you clock in, you're on the clock. Ann Heiser Busch is
gonna give you a free case of bud Light to remind you that bud Light
is easy to drink and easy to enjoy. And by the way, they
may even make a commercial about that. Oh wait, they did, and
they put it on YouTube and James well see bud Light seems to be very
fed up with a backlash after the company disabled YouTube comments on a new ad
that on the wake of ongoing controversy over its partnership with you Transgender TikTok Star
doing mulvaney. Case you haven't heard that story, but bud Light's new as
advertisement shows a young group of friends drink a beer in the rain at a
country music festival as you hear Chicken Fried by Zach Brown Band playing in the
background. Rainer Shine, It's always easy to enjoy a bud Light the caption
of the thirty second ad, but apparently the ad for aired on TV during
the NFL Draft on Thursday before it was shared on YouTube. I'm asking ten
million views since its release, and comments on the video were notably deactivated.
By bud Light. I want to know if Zach Brown approved of the use
of oh you have to you have to get it approved. Well, that's
interesting because you got Now you gotta wonder, Okay, are people gonna start
backlashing against him now? Is for allowing that to happen? I mean,
oh, but apparently people were not too pleased with this ad. And we
talked about this last week how they had another ad about the with the brand's
famous clysale horses that was the Budweiser Yeah yeah, going through um, you
know, the Midwest, and they said it was a misguided attempt to you
know, yeah, quell the backlash instead of offering a formal apology. It
was it was really yeah. But see now also, and again I'm just
reporting this. I am not I'm not rooting. We're just saying, but
now the trans community is demanding that Anheuser Busch come out and proactively endorse the
Dylan whatever his name is. Yeah, yeah, okay, endorse him as
a result of the backlash. So now if they come out and endorse him,
they win back the non bud Light drinkers who will now disown them and
throw them under the bus. But then they it's just a mess. It
is a hot mesas it is so the moral story. Yeah, bud Light
deactivated comments on his latest country theme ad on YouTube amid and took a backlash.
Yeah. So you know they're trying to win the hearts of their core
drinkers by putting out these ads and apparently not working. They're really good ads
too, They are good, just a few months too late. All right,
coming up in the last segment, maybe there's somebody who hasn't heard the
story. Maybe they've because that person's been living in a k for a while.
We'll get into it. We'll be right back. Did you know that
six beers a day can reduce your risk of giving a rats ass? Tap?
Tantrick Brewing Company, located in Alegan, Michigan, proud sponsors What's on
Tap radio and located right here in my backyard. Chad Pilbeam, the beer
alogic guy. Go in there and ask for free What's on Tap high five
and check out the amazing beers. Tantric Brewing Tantric Brewing dot com. Tantric
Brewing dot Com. Put me in the movie. They're gonna make a big
star. I believe it can. I believe it. Last segment of the
week starts right now. What's on tap radio? Hope you've been enjoying the
show and are you thank you for taking us along on your trip. Well,
but this segments, the last segments is bought of you buy Tantrick Brewing
Company. Yeah. I was gonna say, we need to thank Tantrick Brewing
Company because you know what, they are putting out some great beers and summer,
you know when the summer's here. Dude, I had a Tantrick beer
the other day. Yeah, I know you. I can't say anytime you
get citra hops and mosaic hops in the same beer. Yep. And I
know I lost a lot of people that aren't like big avid craft or drinkers
like we are. Oh wow, Wow, that's all I gotta say.
Yep. What was the hop you asked me about earlier strata? I got
nothing. I got nothing. But anyway, with with the warmer weather coming,
I gotta tell you this, this is a great thing. You go
down there. I got rolling on the river coming up, which you gotta
check out an Allegan, Michigan. A lot of things happening in downtown Allgan,
and right in the heart of it all is Tantric Brewing Company. And
they've got the Underground I'm I'm sorry, the down Under. It's the Underground
Underground Pub. It's a down Under. And then they've got the Soady disc
Ricked in the Social District Bar. It's just a lot of cool things.
Check them out. Tantric Brewing Company, Alegan Michigan and remember going there,
order up a beer and just tell him put on James tab He yes,
he will. Now, Um, I know all right, we've had it.
We've had a lot of different beers and we've been having a good time
on this show. We want to think superior past control for sending this a
story. We keep saying we're gonna get on the story, and we're doing
it today. It's happening. If you've been living in a cave, well
you probably don't know that we wanted to talk about this. And you've been
living in a cave, you probably don't know what's been going on with bud
Light or anything else. But there is a woman in Spain who just spent
five hundred days alone in a cave. And when I say alone, I
mean alone. That's it game over, Like, no, you're going down
into this cave, and when you do, you're gonna be two hundred and
thirty feet underground by yourself. This is a fifty year old woman in Spain
who said that she wanted to participate in a study on our internal clock and
see how we react to extreme isolation. Her name is Beatriz Flamini and she
and she went on this experiment to study our internal clock to see how we
react to extreme isolation. Now, scientists were able to watch her the whole
time. She had a couple of GoPros with her, and she went down
in November of twenty twenty one, and she was down there for five hundred
days. Now, when put this in perspective, the pandemics going on,
Okay, got the plandemic, the war in Ukraine hadn't even started. Queen
Elizabeth was still alive, bud Light was still the number one best selling beer.
Okay, all right now, No sorry, sorry, I couldn't do
it anyway. But she didn't realize it. But while she was down there,
she had two birthdays because she started trying to keep track of the days
and she didn't have any clocks, any calendars, and she just gave up,
like around day sixty five because again you don't have a clock either,
like you don't Tom Hanks and Castaway was making marks on the wall. Well,
the thing is is Tom Hanks could see sunrising, sunset, and he
could mark that she's in a cave. No clocks, no calendars, nothing.
And then when they came to get her out, she was shocked.
She's like, five hundred days is over already. I thought it was like
one hundred and seventy. And then she says, kind of sad it's over,
you know, kind of like Stockholm syndrome. You know. She felt
like a hostage or whatever. But here was the deal. She was not
to have any contact, even if there was a death in her family.
Now, she did have a panic button that she could hit, but she
says she never felt the urge to push it. And there was one particular
time they had to fix the router to make sure that they could keep an
eye on her and all that. But they'd send down, they said,
food down to her, she'd send her waist back up and she never showered
for five hundred days. Yeah, that just smell good. Uh huh,
No TV, no newspapers, nothing, Yeah, for seventeen months and so
she read a lot of books. She did some drawings, some knitting,
some exercising. She's gonna write a book about it. But when she emerged
from the cave, oh yeah, you know where we're going. She got
out, and the first thing she asked was anybody want to buy me a
beer? Damn rights, I hope somebody did, and if they didn't,
they are the biggest jerks in the world. No, of course, we're
gonna buy you a beer. She took one sip. She took one sip
of that beer and got white girl wasted. That's rights, Like I know.
So, Beatrice Flamini from Spain, you fifty two year old sexy beast
yet hung out in neck mole. I say that. I don't know what
she looks like, but she hung out in that cave for five hundred days,
two hundred thirty feet underground. I'm gonna tell you what. That's commitment.
And the first thing you say when you get out is so it may
buy me a beer. And I like that story. All right, So
I'll tell you what some feel good story of the week. All right?
When in the show on this question, what happens when one thousand cans of
expired beer are abandoned in Vancouver. Well, friends, this is what happens
when one thousand cans of expired beer left in Vancouver. So a quadrant of
Vancouver known as Yeast Van for mini crap breweries in the neighborhood reached Frothy New
Heights one Monday when a small river of beer started flowing down the street.
That's a good that's a good journalist whoever wrote that good? I'm gonna that's
a good copy. That's good. I'm gonna good with that one an a
plus. So the source of the snaffoo was a palette of over a thousand
cans of expired craft beer that have been abandoned on the sidewalk and the two
men emptying them one by one into the gutter in order to claim the ten
cent recycling fee. According to the owner of the East Vancouver Brewing, the
men had been promised the empties in exchange for help loading a truck that would
then take the cans to be emptied at a brewery a few blocks away.
But when the truck never showed up, the pair took matters into their own
hands. Somebody screwed up, said the owner, and a ployee was supposed
to be overseeing it, but just left the two guys just standing there.
The seal Berea was contracted product brewed by East Van for another company, and
he said the two men poured it into the street and had taken the empties
from the company before. So this is these guys have come before and say
hey, can we have the empties in? Yeah? Yeah, sure,
you know they take it for a ten cent recycling fee. But yeah,
a full palette of cans. That's a good amount of money for not a
lot of time and labor, the owner of the brewery said. And the
brewery received a call from police asking if the ware has been broken into because
all this beer has been flowing down the street. They said, no,
nobody broke into the brewery. They explained what happened and so no action was
taken by police. But they staff has reminded that this is not the appropriate
way to dispose of expired products. So here just got no way broke in.
We just want the dime. Yeah, here are these guys. They
have all this expired beer. They like, yeah, we're gonna give you
the beer. However, we have to dispose of it down the streets.
But when the truck driver didn't show up, they're like, hey, you
know, we can fix this. You think of what I'm thinking. Yeah,
it just poured the beer down the gutter. Yeah we can do that.
No one's here, okay, So one by one they just started pouring
beer down the gutter and started flowing down the street. I think about how
much beer that is? A thousand that's a lot. Yeah, these are
tall cans too, These are tall cans. We're not a show about math,
but a thousand times sixteen ounces, that's carry the one sixteen thousand ounces
there is? Yeah, yeah, yeah, yeah, yeah. You think
they when they were like you did watch the guys like what, we're just
ticking the cans? What? Oh my goodnes. But that's what happens when
one thousand cans of expired beer are abandoned in Vancouver the recycling program. How
much? How many cans that let's do that, ten cents for every can?
Right? Thousand cans and cans right, I don't know how many.
I don't think they got to um pour every can before they realize what happens.
And they just took the one hundred bucks. They took the rest of
the cans back to one hundred bucks. It's a hundred bucks. And of
course after the exchange rate with Canadian dollars, it's like four fifty. It's
like four buck buck two ninety eight. You know whatever it is, all
right, listen man, this has been a fun episode of What's on Tap
rating. That's it, dude, for the week, just for the week,
Ben, I want to give a special shout out and thanks to my
buddy Bill from Harvar Light Burer who came by and cured my strep throat with
his amoxisyllam beer. Uh, it's just fantastic. Um. Also want to
give a big special thanks to Tantried Brewing Company brings us this last segment cracking
open beer, and we got to thank a few other people, say Superior
Pest Control will send us a lot of these stories. Thank you so much
for that Bearlogic conference and events renaled to make an insurance group the Backyard Girl.
They're cores sponsoring our podcastcast Braining. That'scast Braining dot com. So for
mister if you're ALOGI Jim himself, mister Chap, he'll be my break groud
Jason saying, hey, thanks for checking out what's on, Taparo. We
hope we enjoyed it, and we hope that you would join us for another
action back to you good show next week. To have a good week,
folks, we'll see that. Cheers,