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Unraveling Misinformation. In this segment,
we'll discuss the impact of misinformation on society.

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At first glance, this may just
be an article geared towards psychology or

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the politics of information. But taking
a closer look, could there be a

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greater message. Jason Friedman is here
to break it down. Jason So.

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In a recent study, economist John
Lists along with his colleagues, they conducted

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a real world experiment to see whether
simple, low cost nudges can be effective

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in helping consumers to reject misinformation.
The economists conducted their field experiment in the

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run up to the twenty twenty two
presidential campaign or presidential election in Columbia.

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Like the US, they're extremely extremely
polarized. To figure out effective ways to

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lower the demand for misinformation, the
economists recruited over two thousand Columbians to gauge

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whether these nudges get participants to be
more critical of misinformation. Each group has

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shown a series of headlines some fakes, I'm real. Those who saw videos

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of opposing size getting along, We're
thirty percent less likely to believe misinformformation.

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The researchers also found that the personality
test had little or no effect on their

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propensity to believe or reject fake news. The economists also found that participants who

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both took the tests and watched the
video became so skeptical that they were about

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thirty percent less likely to view true
headlines as reliable. So in a world

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of AI and deep fakes, one
can't be too skeptical, can they?

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Well? I think they can be. They should be right because the misinformation,

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the control of information is an age
old center of gravity. It pulls

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it, It has so much of
an impact on the things around it.

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Everything is pulled towards information because it
is the precursor to so many things that

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happened. So, Jason, reading
this article, what was the most striking

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You laid out quite a few statistics
there, but what was the most striking

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piece of information you walked away with? Why? I really like the last

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point that was brought up about how
when they were given a chance to kind

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of look at themselves and see how
they process information on top of the videos

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they were shown, they realize that, holy shit, there is so much

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misinformation being put out and I mean
so much in comparison to truth, right,

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verifiable truth, that they're like,
even if this is true, I

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don't fucking believe it. And the
idea of being too skeptical to me is

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interesting because I'm more than happy to
reject or to not reject all hypothesis,

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right, I'm happy to accept it, right, It's I'm happy to be

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like, Okay, this isn't the
case. I would much rather come from

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that angle as opposed to automatically accepting
something than having to prove myself wrong.

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It seems so ass backwards, but
we're conditioned, especially in a society,

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I mean shit, growing up here
in South here in Texas, downstream from

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Lakewood Church, you're conditioned to accept
first and to accept the thor and except

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first, and then you have to
get whittled down. You know, critical

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thinking isn't really valued in the in
these communities. And we can see time

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and time again and study after study
of study that those people who have a

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propensity to believe fake news tend to
also be more fundamentalist, tend to have

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a propensity to reject science, to
reject observable facts of the universe in exchange

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for theology. I think that that
I think that that statistic, that less

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statistic thirty percent less likely to believe
misinformation is pretty striking, And Kelly,

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I wanted to ask you, what
does it say that so many people realized

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that they couldn't trust the things that
they were being told after this study.

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Well, I think what it says
is a lot of people haven't been thinking

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for themselves before that that they were
starting, they start actually realized how to

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do that. And I think that's
what was the most important part of the

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studying myself. Not to disagree with
you again, Jason, was not the

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amount of people that got to that
point, but how did they get to

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that point? And it seems like
having a being exposed to good, congrational,

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non aggressive, non confrontational discussion with
somebody representing both sides got more people

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there than any other process. And
I think that was really really important,

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and it's something that I've been trying
to stress a lot. You know,

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this is the way we need to
deal with theis more. I think we

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want to be non confrontational. We
want to show them that we can be

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people too, we can even be
the better person. And that's really really

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important, I think to come across
and it's not just with the person that

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you're dealing with, but it's very
important to the people who are watching that.

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That's who this study was done with, people who are watching that conversation.

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So yeah, I think that that's
really important. I thought that was

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really interesting. In the most important
part of it, You know, that

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study is here toward people that were
not even involved, because now the second

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and third order effects of that is
that we're all sitting here talking about it,

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and other people are going to come
into knowing about this article, knowing

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about this study that took place,
and understand, even if they're watching us

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with some criticism in mind, understand
that there are people out there that are

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having some conversations that are being challenged, even if they think just like they

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do. So I think that was
striking to me. And you know,

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I also want to say that information
control, I said this earlier, dates

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back to nearly all cultures and achieving
victory, right Sun Zou Sun Sue said,

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impact your enemy's control of information and
this and don't allow your enemy to

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control your information. We still abide
by those principles in combat and preparing for

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conflict today, but I think that
in the media and in the political arena

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especially, it's almost like a battleground
because the control of information and the influence

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of information. Uh is so disingenuous, but it's meant to knock the other

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person out of the competition. I
just wanted to see what what your thoughts

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were on that after after your analysis, Jason, does that compute with you?

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No, no one does compute with
me. And I think what Kelly,

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what you're talking about, and what
Kelly was saying about people being able

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to have amicable, amicable discussions being
really important. You know, we were

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talking before we know, before we
filmed, and I had mentioned to you

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all about having a lot of my
close friends are religious, you know,

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and I really and then also all
of us discussing how much we like to

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argue with each other, my friends, and then all all you know,

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all three of us, and then
you know, the producers and everybody.

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Kelly loves argue with me. Kelly
and I argue a lot, actually,

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and uh, it's like a lot
actually on a CD and talking just between

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each other. I know, I
am a fucking dick, and I'm proud

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of it. That's cool, man, you know, I can and I

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can live with that. But at
the same time, if I'm wrong,

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I'm like I was wrong about that. What I like about especially like like

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the buddies I trained with, you
know, I mentioned them a lot.

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They're all different religions and like a
good mix actually, and and different cultures

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from different places in the world.
And we're all close friends and beat the

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shit out of each other. But
like we argue about pretty important shit.

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We talk about his social justice,
we talk about religion, talk about Christian

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nationalism, talk about atheism, talk
about all that stuff openly. That's all

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those things they tell you not to
talk about that exactly, you know,

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And I have I think I might
have a kink for like having religious friends.

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I don't know. I love it
because I like being my open self

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about everything I'm into and what I'm
not into and blah blah blah. But

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also being like, hey, bro, you don't judge me. I don't

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judge you is you're cool with me, and I can trust you around my

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kid. You're not going to like
harm my kid or steal my shit.

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We're probably in a good place right
now, right Are you a good sparring

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partner? Can I trust you?
There? Cool? Now? I respect

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you more than almost anybody. Let's
just work from there and see what happens.

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And I think there's where you see
more commonalities and allies, and maybe

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by people observing that. Sorry,
it's a roundabout way of getting to this.

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People observing that can see, Hey, that fucking weird tattooed guy with

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the shirt with pentagrams and my Muslim
coach are really close friends. Like oh,

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maybe, like I can be cool
with people that are different than me.

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I don't know, you know what
I mean. And it's it's I

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think it's a really cool thing.
I didn't even really think about it that

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way. So, yeah, Kelly, you made a good point, man.

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Yeah, And Kelly, do you
think that after realizing that they can't

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trust what they're being told, that
some of these people might actually also realize,

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holy shit, I'm a victim of
my own tribe. Yeah, oh

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yeah, totally, totally. I
didn't. That's what I went through most.

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I think a lot of people who
become atheists, that that convert to

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atheism go through that process like holy
crap, and these people have just been

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deluding me my whole life. And
yeah, I was victimized, and that

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that's the birth of the angry atheist. Right. That's right, right,

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that is right, yep, I
was, and that is what I mean

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made me the angry atheist, the
realizations that I had about the information I

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was receiving. Jason, I want, I want to harken back to something

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that you said because I think this
is important. So I've done jiu jitsu

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in combat sports as well, and
the lack of information in those scenarios is

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also quite special because just hear me
out on this, I might not know

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anything about anyone that I train with, but I still know them. I

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know them in a way that I
don't know anybody else. I don't know

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my own mother, I don't know
my wife, my best friend in the

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same way that I do when I'm
fighting somebody, you know what I mean.

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And it's such a special relationship and
to have that without the outside noise

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is something that's unique to those situations. I just wanted to see if you

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can expand on that. Oh dude, I man, I look so for

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Okay, So okay, anybody who
does combat of sports knows that you're only

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not hurting whenever you're fighting, right, you know, So everybody knows that.

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So I look so look forward to
sparring. We have sparring Tuesday,

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Wednesday, Thursday where we're doing ca
drills and small gloves and you know,

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really just laying into each other.
Man, I look so forward to that.

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You know, got my buddy who's
an Orthodox chew. Got my other

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buddy who's a Christian, My other
buddy who is Islamic. My other buddy

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is into this, you know,
one of my buddy. You know.

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We got a black dude, we
got a we got a Russian dude,

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we got a Hispanic dude. We
got me you know, tattooed u Jewish

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guy. Right. I mean it's
a cool mix of people. And I

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fucking look so forward to that,
and I cherish those times, you know.

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And then we sit there and we
beat the shit out of each other,

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and that's kind of like the foreplay
to like, hey, let's have

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a cool conversation afterwards, right,
and then you hit you like and like

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you said, that connection do you
have with these dudes, Like it's it's

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it's it's intimate, you know,
and you because you're sitting there, you're

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working on something that's so important to
you. That's like the thing that like

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anybody who fights in this kind of
especially jiu jitsu, and you obsess over

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it all day long, all day
I think you make a good point about

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that being the foreplay, because you
really, when you eliminate the static,

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you eliminate that information, right,
you're actually building credibility. Right, we

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get a lot and it doesn't have
to be combat sports, right, it

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could be could be pretty much anything. Kelly. You're a geologist, right,

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and you you're you're smart in the
ways of science. You've got to

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come across some people that you're only
talking science, right, You're only talking

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yeah, yeah, you're only talking
the things that matter in that moment.

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And then you probably find that once
you've established a human connection, you know,

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you could open it up to other
things and find this person is not

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so bad. I don't know what
what's your experience been like in that arena?

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Yeah, my best friend up here
in Michigan. That's how we met

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each other, was talking rocks and
then I mean we unfortunately he's gone now,

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but yeah, that's how I met
him and talking one thing, we're

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both geologists, and then the next
thing, I know, you know,

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we know each other for ten years
and became brothers. It was awesome.

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Yeah, And you know, going
back to the martial arts thing, I

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did a little bit myself and it
was in our school on Saturdays. It

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was wasn't required, but it was
kind of traditional that when we were done

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for the day, we'd all go
out to day together. You know,

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we'd beat each other up for an
hour and a half and then go then

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go share a meal. So yeah, of course, absolutely so So Kelly,

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I want to ask you, though
we've we've done several segments tonight,

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and in a couple of them you
referenced history, and you know, we've

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talked about the roots of Christianity and
things like that. How does information now

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the way it's used differ, in
your opinion, from the way it used

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to be used, Because in my
opinion, I think a lack of information

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in the in the Middle Ages and
in the early Church years was the way

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that people were controlled. But now
there's so much information that people are almost

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manipulating it because they can't control its
absence. So what are you not almost

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they are manipula manipulating it, right, That's that's the that's the thing.

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And I'm not sure when that change
happened. I'm pretty sure it happened within

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my lifetime, though I just didn't
notice it happened because it wasn't like a

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switch that turned down. It was
just a slow thing where we started where

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information started to be taking over by
large corporations for the most part, so

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we were only getting filtered things,
the things that they wanted us to know.

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Now the rest of it was out
there. That was one of the

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great things about the Internet is that
that information that that was being suppressed was

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out there. Unfortunately, there was
a bunch of other information that, oh,

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they don't want you to know this, so you think it's something that's

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suppressed, but it's all bullshit too, a bunch of pseudoscience, a bunch

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of pseudohistory, pseudo archaeology, and
that became a problem. And you know,

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on the very first time I was
ever on an ACA show, I

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said, the Internet needs to be
peer reviewed, and I stand by that

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today. So yeah, well we
are the peer review, aren't we.

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Right now we are reviewing the accuracy
of some of that stuff, and so

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were the people in the study.
And I really want to hearken or I

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say, I use that word already, but you know, stay focused on

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this idea of victimization, because there
are people that look to information and look

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to the Internet for reassurance of their
beliefs, but what they get is such

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a hyper version of that. For
example, nowadays, in the political climate,

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you might see a presidential candidate riding
on a shark with a very Schwarzenegger

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like body, holding a machine gun
and an American flag, you know what

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I mean, and people are like, yeah, people are like, man,

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this is this is what I stand
for. Right, But it's like,

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no, no, you don't go
look at the other picture of your

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so or quote unquote candidate right,
who is very solemn praying. The guy's

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got six fingers. I mean,
you need to know, you need to

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know when you're being fed bullshit,
right, And I think you know,

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having these conversations does that so yeah, Jason, I just want to kind

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of go back to you, same
question for you. Do you see a

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difference in how informations use now versus
the way we understood it maybe in earlier

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years. I mean yes or no. I mean if you look at any

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established empire with people who have some
form of access information, I mean there's

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the dissemination of information is highly monitored
and controlled. You know, see this

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whenever Christian controlled countries and shit like
that. So we don't need to go

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into a history lesson. I think
right now it's still a lack of information.

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I think we're still have a where
in an information desert, not because

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the information isn't there, but you've
just got such an influx of so much

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fucking trash and just so much other
quote information because I think when we're saying

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information, we're talking about things that
support like good shit, right I mean,

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that's probably how we could define it. When we're talking about information.

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Right now, we're like cool shit
that's factual and real and beneficial and interesting

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and verifiable, like you know,
some good shit. But there's a lot

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of info. There's a lot of
just fucking just noise just smashing into your

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fucking eye holes and ear holes and
sense holes all day. So it's I

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think what happens is you still have
an information deficit because you can only really

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take in so much until you're just
like, ah, my brain's tied.

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But then you put on noise and
chatter that repeats and repeats and repeats and

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repeats. Think about the songs that
are popular. You just repeat and repeat

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and repeat and repeat and repeat and
repeat, repeat and repeat, you know.

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So that's what we're stuck in.
So I think it is a lack

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of information, just in a different
way, Kelly. And one of the

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problems when you get all that information
and you're filtering out just some of it

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because that's all you can absorb.
Yes, you're you're absorbing the stuff that

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you want to hear. Yeah,
and that's a big problem too, so

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that you're not doing any critical thinking. You're just like, oh, this

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says something that's right along with what
I believe, so that must be true.

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Well, yeah, then you're training
your like kind of default mode network

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to constantly like settle into that cycle
and settle into it. And if you're

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not challenging it, shit doesn't fucking
start firing try to grab new shit.

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So that's a big problem, and
I agree with you. I think that

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that's what was interesting about this study
is that the people that realized that they

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probably don't trust what they're being told, it only came. It only came

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after they were forced to face that, right, Yeah, So I think

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that was pretty significant. What you
know, over the years, we've heard

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this thing about the human uh,
the human attention span shortening. How do

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you guys think that that factors into
our ability to absorb information? Good or

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bad or or whatever the case may
be. I I don't know if the

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human attention span is shortening. I
think it's I don't know if any studies

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to Jason, I know you're the
mind guide, you know of any that

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have done in that area. But
I think it's a perception. You know,

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like people had less to do one
hundred years ago. They didn't have

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a phone in their hand, they
didn't have computers, they didn't have the

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ability to go to the theater,
they didn't have the ability to hop in

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their car and go visit somebody,
so they would sit right, I mean

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that's what you think longer. Yeah, right, So it's not that it's

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not that the attention span has has
gotten shorter. It's just that we have

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more things to give our attention to. Right. So, when I was

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going through uh like group psychology and
adult psychology, we taught one of my

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favorite things talk about is critical thinking
and reasoning and concrete operations like black and

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white thinking. And one of the
biggest criticisms of I guess just the Western

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American structure of education and thinking and
social expectations and information is that we are

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not required to think critically. We
don't have to it's so what they're seeing

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is a very cool well well that
and well, and it's more than that.

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It's it's not it's not culturally expected. So what they're seeing, bear

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with me, is that critical thinking
and reasoning and the ability to do that.

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And I guess like the post formal
where dialectics and pragmatism and gray areas

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and reasoning and understanding how to work
with the world and not just black,

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white, good, bad, stinky
not stinky you know, I mean,

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well not even stinky smell. You
know. It has to be expected by

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your social circle, by your social
environment, by yours. There needs to

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be a pressure that causes you to
do it. So critical thinking is a

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thing that you have to do.
In order to do it, you have

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to train it. And if it's
not expected by your society, which is

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again you asked, is there anything
behind this? If it's not expected by

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your society, then that pressure isn't
going to be there. And if you're

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in places and situations to where you
don't have to search out resources and access

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to information and you don't have to
rely on cunning, you can it only

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makes sense that that would correlate with
what they're talking about So that's where my

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mind goes when I think about that. Yeah, that's a great point,

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Kelly. You have anything to add
on to that, you know. I

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probably the best thing that I can
say right now is, Tomember, remember

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that the best way to convince somebody
is to have a non confrontational conversation.

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I might disagree. Well, that's
that's what that study just showed those Yeah

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fuck you. Well no, I
only said that because you got me.

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No. Well, I think sorry, I think confrontational is is healthy,

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but it's confrontational with the non aggressive. How about with that with the for

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resolution? Okay, intent matters,
Intent matters in the Yeah, sorry,

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I just wanted to It's okay,
it's okay. I thank you, guys.

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I just I want to, you
know, put an experience that I

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had. You know. I I
met with an old college professor a few

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years ago and we talked about how, you know, the course of teaching

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is changing, and he said,
you know, and I got my degree

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in history, and he goes,
you know, I don't. I don't

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really expect people to remember dates or
or or names anymore because they have it

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in their phone. Now I'm teaching
them more of how to find it and

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how to think critically about it.
And I think that that is a huge

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transition. And so you know,
for this segment, I want I want

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our viewers to take away the fact
that we talked about the way that information

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can be used, the way it
can be weaponized, the way that we

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rely on it, and the importance
of breaking it down because this study of

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this article shows that even in your
most preconceived notions, your strongest convictions,

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there's still room to challenge those things.

