1 00:00:00,040 --> 00:00:03,879 You're never going to feel like your audience is big enough, and going through 2 00:00:03,879 --> 00:00:08,720 the whole process of launching will actually grow your audience because that is what forces 3 00:00:08,759 --> 00:00:12,080 you to show up intentionally. It forces you to show up consistently. It 4 00:00:12,119 --> 00:00:15,279 forces you to show up with content that is the right fit for the right 5 00:00:15,320 --> 00:00:20,920 people, and that's how your audience grows. Welcome to Imperfect Action. I'm 6 00:00:20,960 --> 00:00:24,679 Steph Taylor. For years, I read all the books, downloaded all the 7 00:00:24,719 --> 00:00:28,960 freebees, and did all the courses, but it wasn't until I started taking 8 00:00:29,000 --> 00:00:34,679 imperfect action that my business had its first million dollars. Here, imperfect action 9 00:00:34,799 --> 00:00:40,520 is about doing things before you're ready, prioritizing consistent action over perfect action, 10 00:00:40,840 --> 00:00:45,479 and moving forward even when you're not sure you're doing it right. On this 11 00:00:45,479 --> 00:00:50,159 show, you can expect mindset advice, actionable marketing tips and strategies to build 12 00:00:50,240 --> 00:00:54,679 a business that brings you more profit, more freedom, and even more joy. 13 00:00:56,640 --> 00:00:59,719 Are you on the list to get my Daily Businesses? Every day I 14 00:01:00,000 --> 00:01:03,200 send you a bite sized prompt designed to help you grow your business in a 15 00:01:03,240 --> 00:01:07,840 more intentional way. Sign up at step taylor dot com, forward slash DBB, 16 00:01:07,359 --> 00:01:14,120 or at the link in your shot notes. Hey, welcome back to 17 00:01:14,159 --> 00:01:19,239 Imperfect Action. This is episode six hundred and seventy six. Today we're talking 18 00:01:19,359 --> 00:01:23,400 about launch profits when you have a tiny audience. Now, if you are 19 00:01:23,480 --> 00:01:29,280 thinking of launching an online course, group program, membership, or literally any 20 00:01:29,319 --> 00:01:33,519 other digital product or online offer, but the thing that's holding you back, 21 00:01:33,799 --> 00:01:38,319 or that is limiting you or challenging you is that you have a small audience. 22 00:01:38,799 --> 00:01:42,280 This episode is for you. Now. I'm going to start by covering 23 00:01:42,319 --> 00:01:46,159 off on some of the biggest mistakes that I see business owners with the small 24 00:01:46,200 --> 00:01:49,480 audience making when it comes to launching, and then I'm going to share a 25 00:01:49,480 --> 00:01:55,079 couple of ways that I think you can maximize your launch profits when you do 26 00:01:55,159 --> 00:01:57,120 have that tiny audience, because we all have to start somewhere, right, 27 00:01:57,599 --> 00:02:01,840 So, biggest mistakes that I see people making when they have a small audience 28 00:02:01,879 --> 00:02:07,599 when it comes to launching. The first big mistake is waiting until their audience 29 00:02:07,680 --> 00:02:12,520 is big enough to launch their new offer. And this happens mostly when it's 30 00:02:12,520 --> 00:02:15,319 the first time somebody is launching something new and they're like, Oh, I 31 00:02:15,319 --> 00:02:17,199 want to launch this, and I want to make sure I'm getting lots of 32 00:02:17,199 --> 00:02:21,400 sales at the launch so I'm just going to wait until I have more people 33 00:02:21,400 --> 00:02:23,120 in my audience. But the problem is, you're never going to feel like 34 00:02:23,120 --> 00:02:28,800 your audience is big enough, and going through the whole process of launching will 35 00:02:28,840 --> 00:02:32,080 actually grow your audience because that is what forces you to show up intentionally. 36 00:02:32,080 --> 00:02:36,879 It forces you to shop consistently. It forces you to show up with content 37 00:02:36,919 --> 00:02:39,560 that is the right fit for the right people, and that's how your audience 38 00:02:39,680 --> 00:02:44,479 grows. And one of the key pieces of feedback that I hear over and 39 00:02:44,560 --> 00:02:49,400 over and over again from my launch Magic students is that once they started showing 40 00:02:49,479 --> 00:02:53,520 up and sharing that strategic content for the launch of their course or their program 41 00:02:53,599 --> 00:02:57,599 or whatever it was they were launching, they also, as a side effect, 42 00:02:57,599 --> 00:03:02,639 started getting more inquiries from potential clients for their services because that content was 43 00:03:02,639 --> 00:03:07,120 growing their audience, it was resonating with the right people, and those people 44 00:03:07,120 --> 00:03:12,240 wanted to work with them. The second big mistake is launching once and then 45 00:03:12,319 --> 00:03:15,960 putting their course or their membership or wherever into a shop on their website or 46 00:03:16,000 --> 00:03:19,479 it just lives there. There's a call to action from your homepage, Join 47 00:03:19,560 --> 00:03:23,080 my course, join my membership, and that's the extent of the sales process. 48 00:03:23,560 --> 00:03:25,520 Now, launching is a way to sell your offer. It's not just 49 00:03:25,639 --> 00:03:30,280 something that happens the first time you put it out into the world. I 50 00:03:30,439 --> 00:03:34,520 know it sounds it's very counterintuitive. A launch is not just the one thing 51 00:03:34,520 --> 00:03:37,360 that happens the one time when you create that thing and put it out there 52 00:03:37,360 --> 00:03:39,599 for sale the very very first time. And if you don't want to live 53 00:03:39,719 --> 00:03:43,280 launch your offer a few times a year, if you don't want to do 54 00:03:43,319 --> 00:03:46,439 the whole webinar, cart, open cart, clothes deadline, all of that 55 00:03:46,520 --> 00:03:51,400 thing, that's fine. But I still recommend live launching it at least once 56 00:03:51,479 --> 00:03:54,319 or twice, because that's going to give you a really good insight into the 57 00:03:54,360 --> 00:03:59,360 messaging and the strategy that's going to work to sell it before you make it 58 00:03:59,360 --> 00:04:02,919 available all the time. Mistake number three putting all of their eggs into the 59 00:04:02,919 --> 00:04:06,879 social media basket. The thing with social media is that you are very much 60 00:04:06,919 --> 00:04:11,919 at the whim of the algorithm, and your content only reaches such a small 61 00:04:11,919 --> 00:04:15,079 percentage of your followers. Yes, even on Threads, and I will do 62 00:04:15,079 --> 00:04:19,000 a whole another episode about Threads another day because there's a lot to unpack there. 63 00:04:19,079 --> 00:04:24,040 But with all social media platforms, you are very much at that whim 64 00:04:24,160 --> 00:04:29,040 of their algorithms. So trying to build your social media audience isn't necessarily going 65 00:04:29,079 --> 00:04:31,120 to be the best use of your time, and a better use of your 66 00:04:31,120 --> 00:04:35,240 time would be building your email list, creating some kind of strategic lead magnet 67 00:04:35,279 --> 00:04:41,920 that's designed just for this particular offer that you are launching, nurturing your email 68 00:04:41,920 --> 00:04:45,279 list, right, so I want somebody's downloaded that lead magnet, the freebee 69 00:04:45,279 --> 00:04:47,480 that's going to get them onto your list. Then nurturing those people with the 70 00:04:47,519 --> 00:04:50,439 content that's going to move them closer to buying from you, and I'll talk 71 00:04:50,480 --> 00:04:55,920 about that a little bit more in just a second. Mistake number four using 72 00:04:56,040 --> 00:05:00,480 their content to build hype in a launch, Nobody else this is going to 73 00:05:00,480 --> 00:05:03,680 be as excited about your offer as you are. Excitement isn't what sells, 74 00:05:03,720 --> 00:05:08,160 and trying to get your audience excited in the hopes that they will buy from 75 00:05:08,160 --> 00:05:11,920 you that is never going to convert, as well as strategic content that's designed 76 00:05:11,920 --> 00:05:16,120 to nurture your audience so that they're ready to buy when doors open. Mistake 77 00:05:16,199 --> 00:05:23,000 number five not giving a long enough runway before doors open. So this is 78 00:05:23,000 --> 00:05:26,360 where when I say your audience is going to grow as you launch. If 79 00:05:26,360 --> 00:05:29,600 you give yourself that sixty to ninety days of lead up where you are sharing 80 00:05:29,639 --> 00:05:33,079 strategic content before doors open, that's going to start to grow your audience with 81 00:05:33,120 --> 00:05:38,600 the right people as well as nurture them. And a lot of the time 82 00:05:38,759 --> 00:05:42,160 there's this big misconception that if we create, if we just create the right 83 00:05:42,240 --> 00:05:45,079 offer, then all we need to do is find the right people who want 84 00:05:45,120 --> 00:05:47,240 what we're selling. And most of the time, even the right people who 85 00:05:47,279 --> 00:05:50,240 want what we're selling, they still have a little journey they need to go 86 00:05:50,279 --> 00:05:54,319 on before they'll be ready to buy. And I call this little journey the 87 00:05:54,319 --> 00:05:57,720 magician's gap. There's a little gap between where they are right now and where 88 00:05:57,720 --> 00:06:00,480 they need to be to be ready to buy, and your lead up, 89 00:06:00,480 --> 00:06:03,199 the content that you're sharing in the lead up to doors open, is helping 90 00:06:03,240 --> 00:06:06,040 them to bridge that gap. It has nothing. You're not talking about your 91 00:06:06,040 --> 00:06:11,000 offer, you're not telling them something exciting is coming. You are sharing strategic 92 00:06:11,040 --> 00:06:14,000 content that is shifting them to where they need to be. And that is 93 00:06:14,040 --> 00:06:18,279 why I usually would suggest at least sixty days of that strategic content in the 94 00:06:18,360 --> 00:06:21,199 lead up to doors open, it's going to be longer. It might be 95 00:06:21,279 --> 00:06:25,639 ninety days if you have a smaller audience, or if there is a larger 96 00:06:25,680 --> 00:06:28,839 magician's gap, a larger gap that they need to bridge to be ready to 97 00:06:28,879 --> 00:06:31,319 buy. Okay, So the key idea that I want you to think about 98 00:06:31,839 --> 00:06:35,879 as we are going through today's episode is I want you to think of your 99 00:06:35,959 --> 00:06:41,120 launch as a rinse and repeat process. It's not just something you do once. 100 00:06:41,480 --> 00:06:44,720 It's something you can do multiple times a year with the same offer, 101 00:06:45,079 --> 00:06:47,519 each time bringing in a cash injection. Because launching is a sales process. 102 00:06:47,879 --> 00:06:51,040 It is a one way to sell your offers. It is a vehicle for 103 00:06:51,279 --> 00:06:56,759 a sales system, a sales system which is a strategic, repeatable process for 104 00:06:56,839 --> 00:07:00,759 selling your offers. For example, we have launch Magic, my signature course 105 00:07:00,800 --> 00:07:04,360 that I created back in twenty twenty and I've updated it since. But we 106 00:07:04,480 --> 00:07:08,319 launch it twice per year, and each time that we launch it, we 107 00:07:08,480 --> 00:07:12,720 have a limited time kind of lead up where we're sharing free content to nurture 108 00:07:12,720 --> 00:07:16,279 the audience and bridge that magician's gap. We have a limited time promotional period, 109 00:07:16,439 --> 00:07:19,639 cart open period, and a deadline to sign up when doors close. 110 00:07:20,439 --> 00:07:25,079 We also have offer less Cell More, which unlike Launch Magic, is always 111 00:07:25,079 --> 00:07:28,319 open. Somebody can sign up for offer Less Cell More at any point in 112 00:07:28,360 --> 00:07:30,360 time, whereas Launch Magic you can only sign up for it twice a year. 113 00:07:31,040 --> 00:07:33,560 But we still do launches for offer Less cell More, so we still 114 00:07:33,600 --> 00:07:38,560 have that free content to nurture the audience podcast episode. I have a webinar 115 00:07:38,600 --> 00:07:42,040 that I've taught for it. We still have a limited time promotional period where 116 00:07:42,040 --> 00:07:46,360 if somebody signs up in that cart open period, they get bonuses, and 117 00:07:46,439 --> 00:07:49,040 we still have a deadline, even though the deadline isn't doors closing, it's 118 00:07:49,120 --> 00:07:56,639 bonuses expiring. And this is how you start to scale an offer by launching 119 00:07:56,639 --> 00:07:59,519 it again and again. So when I first launched the podcast launch Plan, 120 00:07:59,560 --> 00:08:03,120 which is one my offers, it's a two hundred and fifty dollars offer. 121 00:08:03,399 --> 00:08:05,279 The first time I launched it, I think it made around two to three 122 00:08:05,319 --> 00:08:11,279 thousand dollars in sales at first launch, and twelve months later by launching it 123 00:08:11,319 --> 00:08:15,680 over and over again before I put it on an evergreen sales process, twelve 124 00:08:15,680 --> 00:08:20,439 months later, it made eight hundred thousand dollars in sales from just repeating those 125 00:08:20,480 --> 00:08:26,439 launches and then taking that strategy and putting it into an evergreen automated process. 126 00:08:26,600 --> 00:08:31,279 But it would never have scaled if I hadn't done those live launches multiple times. 127 00:08:31,279 --> 00:08:33,320 I think we did seven or eight live launches in total. Now, 128 00:08:35,159 --> 00:08:37,519 how can you then, if you have a tiny audience right now, how 129 00:08:37,559 --> 00:08:41,919 can you start to maximize those launch profits? I'm going to share four things 130 00:08:41,960 --> 00:08:46,120 you can do. Firstly, focus on building your email list with the right 131 00:08:46,159 --> 00:08:50,000 people. Building your audience on social media, whatever platform it is. It's 132 00:08:50,000 --> 00:08:54,600 like building a house on sand and at any point the algorithm can change and 133 00:08:54,639 --> 00:08:58,120 your audience can just wash away. Whereas your email list, that's an audience 134 00:08:58,159 --> 00:09:03,480 that you own and even you know, I've got seventy thirty seven not seventy 135 00:09:03,480 --> 00:09:07,440 three thirty seven thousand followers on Instagram, and every time we do a launch, 136 00:09:07,519 --> 00:09:11,279 most of the sales still come from our emails to our email list. 137 00:09:11,120 --> 00:09:15,279 But that's also because I've spent a lot of time growing this email list with 138 00:09:15,320 --> 00:09:18,360 the right people. We've got offer specific lead magnets, which is a freebee 139 00:09:18,360 --> 00:09:22,480 that somebody can opt in for by giving us their email address. But they're 140 00:09:22,519 --> 00:09:28,639 not a shiny freebee that everybody wants. It's a freebee that is the right 141 00:09:28,679 --> 00:09:31,080 fit for the right person. Now, if you go back to episode six 142 00:09:31,200 --> 00:09:35,759 hundred and seventy four, I talk a little bit there about how to create 143 00:09:35,840 --> 00:09:39,120 a lead magnet for a specific offer, lead magnet to fill your email list 144 00:09:39,159 --> 00:09:43,399 with the right people for one particular offer. If you want the direct link 145 00:09:43,440 --> 00:09:46,320 to that episode, send me a DM on Instagram. I'm there at Steph 146 00:09:46,360 --> 00:09:48,639 Taylor dot com. If you send me the number six seven four, six 147 00:09:48,759 --> 00:09:54,919 hundred and seventy four, just numbers numerals, I will send you a DM 148 00:09:54,000 --> 00:09:58,159 with the link to listen to that episode directly, so you don't have to 149 00:09:58,159 --> 00:10:01,440 go and look for it. Second thing you can do to maximize your launch 150 00:10:01,480 --> 00:10:05,519 profits with the tiny audience is being intentional with the content you share in the 151 00:10:05,600 --> 00:10:09,679 lead up to the doors open. So I talked about the magician's gap a 152 00:10:09,720 --> 00:10:13,519 little bit earlier in this episode. Basically, there is a big gap between 153 00:10:13,600 --> 00:10:16,879 where your audience is right now and where they need to be to be ready 154 00:10:18,000 --> 00:10:20,919 to buy your offer, and until you bridge that gap for them, it's 155 00:10:20,919 --> 00:10:24,120 going to be a whole lot harder to actually sell to them. For example, 156 00:10:24,159 --> 00:10:28,840 with my podcast launch plan offer, it's a course on launching a podcast, 157 00:10:28,399 --> 00:10:33,360 somebody who is the right person for the podcast launch plan. They're probably 158 00:10:33,399 --> 00:10:35,559 believing or they're probably thinking, yes, I want to launch a podcast, 159 00:10:35,720 --> 00:10:39,519 but they believe that the equipment is too expensive or that they're not tech savvy 160 00:10:39,600 --> 00:10:43,120 enough to start a podcast. And until they can see that actually, the 161 00:10:43,120 --> 00:10:48,360 equipment can be really cheap and you can do you can start a podcast without 162 00:10:48,399 --> 00:10:52,519 being tech savvy, they're never going to buy the podcast launch plan. I 163 00:10:52,519 --> 00:10:54,919 can get them really excited about launching a podcast, but if they're still thinking, 164 00:10:56,039 --> 00:10:58,080 oh, I'm not tech savvy enough to do it, then they're not 165 00:10:58,159 --> 00:10:58,919 going to take action. They're not going to buy, they're not going to 166 00:11:00,000 --> 00:11:03,759 start their podcast. And this gap exists with literally any offer. It's not 167 00:11:03,840 --> 00:11:07,759 just with courses and memberships and programs. It's with literally any other offer that 168 00:11:07,799 --> 00:11:11,320 you are selling. The only difference is that when you are live launching, 169 00:11:11,879 --> 00:11:16,200 you can help your audience to bridge that gap in real time. You can 170 00:11:16,240 --> 00:11:20,480 take them on a journey in real time with you. And basically the entire 171 00:11:20,519 --> 00:11:22,799 purpose of your launch is to bridge this gap. It's to help your audience 172 00:11:22,840 --> 00:11:26,200 to make a decision about whether your offer is right for them. Or not. 173 00:11:26,679 --> 00:11:31,120 So having a longer runway, allowing that sixty to ninety days and sharing 174 00:11:31,159 --> 00:11:35,720 content that bridges this gap. That's going to help you to convert your audience 175 00:11:35,720 --> 00:11:39,480 a whole lot better. And I'm running a free event where we're kind of 176 00:11:39,480 --> 00:11:43,720 deep diving into this. I'm running this free event. It's only for people 177 00:11:43,720 --> 00:11:46,480 who are on the launch Magic waitlist, and I'll be teaching you Module one 178 00:11:46,519 --> 00:11:50,440 of launch Magic for free live on Zoom, where we can start to uncover 179 00:11:50,480 --> 00:11:54,159 the magician's gap for your offer. I am capping it at one hundred people. 180 00:11:54,159 --> 00:11:56,639 It's first in, first served, and there won't be a replace. 181 00:11:56,679 --> 00:12:00,279 So if you want to get access to this event, you need to jump 182 00:12:00,320 --> 00:12:03,360 onto the waitlist. It's happening at the end of July. So if you're 183 00:12:03,399 --> 00:12:05,440 not on the launch Magic waitlist, send me a DM on Instagram, send 184 00:12:05,480 --> 00:12:09,120 me the word magic. I'm there at Steff Taylor dot co. Or if 185 00:12:09,159 --> 00:12:11,759 you prefer to just opt in the old school way, you can go to 186 00:12:11,759 --> 00:12:18,000 Stephtaylor dot co slash Magic for the wait list page. Okay, number three. 187 00:12:18,080 --> 00:12:20,159 The third thing you can do to maximize your launch profits with a tiny 188 00:12:20,200 --> 00:12:26,080 audience. It's being strategic with how you price and structure your offers. Now, 189 00:12:26,399 --> 00:12:28,799 if you want to make ten thousand dollars in sales, you can sell 190 00:12:28,840 --> 00:12:31,480 a one hundred dollar offer to one hundred people or a one thousand dollar offer 191 00:12:31,519 --> 00:12:35,799 to ten people. And when you have a small audience, it's going to 192 00:12:35,879 --> 00:12:39,320 be way easier to sell to ten people than it is going to be to 193 00:12:39,480 --> 00:12:43,639 a hundred people because you just don't have that kind of reach yet. And 194 00:12:43,720 --> 00:12:46,480 it's actually not much harder to sell a one thousand dollar offer than a one 195 00:12:46,519 --> 00:12:50,240 hundred dollar offer. You know, in my experience, I've found it sometimes 196 00:12:50,320 --> 00:12:56,440 actually easier provided that I've nurtured that audience really well. If you really do 197 00:12:56,519 --> 00:12:58,919 want to sell a one hundred dollar offer, then you do also need to 198 00:12:58,919 --> 00:13:03,639 think about what kind of upsells you can potentially add to it to maximize that 199 00:13:03,720 --> 00:13:07,000 launch profit. For example, can you give somebody the option to add on 200 00:13:07,120 --> 00:13:11,720 one on one coaching to the offer a checkout that can they know tick a 201 00:13:11,720 --> 00:13:15,840 box to add three coaching sessions for a thousand dollars and that's increasing the order 202 00:13:15,879 --> 00:13:20,480 value and then also starting to think about what is the next step after this 203 00:13:20,559 --> 00:13:24,559 offer? If someone buys my one hundred dollars offer and then there's no way 204 00:13:24,879 --> 00:13:28,879 for them to work with you after they finished that offer. Then your lifetime 205 00:13:28,919 --> 00:13:33,240 sales from this one person in your audience is one hundred dollars. And since 206 00:13:33,240 --> 00:13:35,919 you don't have a lot of people in your audience, you're not really maximizing 207 00:13:35,919 --> 00:13:37,960 the number of the amount of sales you can make. But if they finish 208 00:13:39,000 --> 00:13:43,840 your offer and then something there's something else there that they now need help with 209 00:13:43,120 --> 00:13:46,399 and you can help them with, and they sign up for another offer, 210 00:13:46,399 --> 00:13:50,480 whether it's one hundred dollars five hundred dollars, you've now increased your sales from 211 00:13:50,519 --> 00:13:54,000 that person in your audience. Okay, The fourth thing you can do to 212 00:13:54,600 --> 00:13:58,519 make more sales maximize your profits in your next launch with a small audience is 213 00:13:58,559 --> 00:14:05,559 intentionally and consistently showing up to grow your audience. Social media isn't really an 214 00:14:05,559 --> 00:14:07,759 audience growth tool anymore, but most people still treat it like it is, 215 00:14:09,279 --> 00:14:11,360 and I like to think of it as more of a place to nurture your 216 00:14:11,399 --> 00:14:16,600 existing audience. So instead, how are you intentionally getting in front of your 217 00:14:16,639 --> 00:14:18,879 audience? When I say intentionally getting in front of your audience, that does 218 00:14:18,960 --> 00:14:24,320 not mean showing up on social media right Intentionally getting in front of new audiences, 219 00:14:24,320 --> 00:14:26,799 I should say, does not mean showing up on social media, because 220 00:14:26,799 --> 00:14:30,279 the algorithm is not really showing your content to new people. And if you 221 00:14:30,279 --> 00:14:33,200 are struggling to reach new people right now, guess what. You can't keep 222 00:14:33,240 --> 00:14:37,279 doing more of the same thing and hoping that by just doing the same thing 223 00:14:37,360 --> 00:14:39,879 something's going to change. One day. You have to try something new, 224 00:14:39,919 --> 00:14:43,799 and it's probably going to feel really scary and hard, because doing something new 225 00:14:43,000 --> 00:14:46,480 is always going to be uncomfortable, and that's something new. Might look like 226 00:14:46,799 --> 00:14:50,519 doing podcast interviews on somebody else's show to get in front of your ideal clients. 227 00:14:50,840 --> 00:14:56,240 It might look like doing collaborations and partnerships. It might look like working 228 00:14:56,240 --> 00:15:01,360 with affiliates, networking, going to events, speaking at events wherever you can 229 00:15:01,440 --> 00:15:05,639 get physically or virtually in front of new audiences, and then you can send 230 00:15:05,639 --> 00:15:07,879 them back and say, hey, follow me on Instagram or follow me or 231 00:15:07,879 --> 00:15:11,279 wherever, join my email with whatever. That's fine, but we need to 232 00:15:11,320 --> 00:15:15,159 actually get in front of those new people first. We can't rely on the 233 00:15:15,200 --> 00:15:18,840 algorithm to show us to those new people. Okay, I'm going to wrap 234 00:15:18,840 --> 00:15:22,039 this up with a question that I get asked quite a lot, which is 235 00:15:22,159 --> 00:15:24,519 should you invest in paid ads for the first launch of a new offer? 236 00:15:24,559 --> 00:15:30,720 And my answer to this is it depends can you invest that money into paid 237 00:15:30,759 --> 00:15:35,679 ads with an expectation of zero return and be okay with that because in reality, 238 00:15:35,720 --> 00:15:37,360 you don't know how your launch is going to convert the first time. 239 00:15:37,399 --> 00:15:41,279 You don't know until you get your offer out there and you ask people to 240 00:15:41,279 --> 00:15:45,440 pay money for it. And the same offer that has been launched with two 241 00:15:45,440 --> 00:15:50,240 completely different strategies, two completely different versions of messaging, can have two completely 242 00:15:50,279 --> 00:15:52,559 different results. You don't know what's going to land just yet, which is 243 00:15:52,600 --> 00:15:58,360 why launching is really an experiment. A lot of the time it is testing, 244 00:15:58,440 --> 00:16:00,879 tweaking. Let's see the messaging works, Let's see if this messaging works. 245 00:16:02,159 --> 00:16:04,840 We still, even though we've launched Launch Magic like six times, seven 246 00:16:04,879 --> 00:16:07,879 times, I've lost count. Every time we launch it, we tweak the 247 00:16:07,879 --> 00:16:11,879 messaging a little bit to see if we can optimize it and make it better. 248 00:16:11,759 --> 00:16:15,360 And yes, you can do a lot of audience research. You really 249 00:16:15,360 --> 00:16:18,440 do need to do some audience research. But even all audience research in the 250 00:16:18,480 --> 00:16:23,480 world won't guarantee that your launch will succeed until you get it out there and 251 00:16:23,600 --> 00:16:27,080 you test it. Now in a couple of weeks time, I'm opening updoors 252 00:16:27,120 --> 00:16:30,360 to launch Magic again for the second time this year, the second and final 253 00:16:30,399 --> 00:16:33,879 time this year. Join me inside Launch Magic. You can create a rinse 254 00:16:33,960 --> 00:16:38,600 and repeat launch strategy to make more sales of your digital products and offers, 255 00:16:38,919 --> 00:16:42,679 more on demand cash injections and more freedom in your business. Any time that 256 00:16:42,720 --> 00:16:45,919 you want it. You can get on the waitlist, and if you're on 257 00:16:45,960 --> 00:16:48,480 the weight list, you'll also score that invite to my free virtual event where 258 00:16:48,480 --> 00:16:52,960 I'm teaching Module one of Launch Magic for free. Shoot me a DM at 259 00:16:52,000 --> 00:16:56,480 steff Taylor dot co, send me the word magic and I'll add you to 260 00:16:56,519 --> 00:17:00,000 the waitlist, Or if you prefer the website version, go to stef Taylor 261 00:17:00,120 --> 00:17:03,039 dot com slash magic and you can join the waitlist over there. That is 262 00:17:03,039 --> 00:17:07,279 it for today's episode. Thank you so much for listening. Catch you next time.