WEBVTT 1 00:00:01.040 --> 00:00:31.719 Friend or friends are so Thank you two gentlemen. What a welcome pleasure I 2 00:00:31.760 --> 00:00:35.719 am, Luis Miguel Salgado. This is a good question. I am truly 3 00:00:36.200 --> 00:00:40.840 happy because today I am accompanied by a fellow friend is for ching of the 4 00:00:40.920 --> 00:00:44.079 digital marketing theme. The truth is that for me it is a pleasure, 5 00:00:44.240 --> 00:00:49.039 a privilege to present to you this day, this afternoon, tonight to Rubén 6 00:00:49.039 --> 00:00:52.240 Colomo, my dear Rubén friend, how you are. Welcome, hello friend, 7 00:00:52.600 --> 00:00:56.320 Miguel, thank you very much for the invitation. I had time to 8 00:00:56.320 --> 00:01:00.960 say good when I' m gonna be here with us on the podcast for 9 00:01:00.960 --> 00:01:03.760 the invitation. Welcome to everyone who sees us. It was finally done to 10 00:01:03.760 --> 00:01:07.719 us. We got it, buddy, let me start an i at last. 11 00:01:07.719 --> 00:01:12.400 Let me introduce Rubén Colomo to you as he deserves. He' s 12 00:01:12.480 --> 00:01:18.480 a mentor and digital strategist. He helps entrepreneurs and entrepreneurs grow your business exponentially, 13 00:01:19.319 --> 00:01:27.480 putting technology at your service. He graduated from the Universidad Autónoma de Chihuahua. 14 00:01:30.079 --> 00:01:34.159 It has a double degree mv from the European University of Madrid and the 15 00:01:34.239 --> 00:01:41.040 University of the Valley of Mexico. He is a mentor and digital strategist, 16 00:01:41.239 --> 00:01:49.359 author of the book best seller Digitize your freedom international lecturer, technology advisor and 17 00:01:49.400 --> 00:01:55.599 has more than twenty years of experience within this area of entrepreneurship, with more 18 00:01:55.719 --> 00:02:01.719 than three hundred thousand people who have trained in these twenty years of experience in 19 00:02:01.719 --> 00:02:08.439 the use of digital platforms for both professional and personal use. He is the 20 00:02:08.479 --> 00:02:14.719 winner of many awards, including the Palms of Gold in the two thousand eighteen 21 00:02:14.719 --> 00:02:21.319 to professional excellence in content for Internet television, awarded by the National Circle of 22 00:02:21.360 --> 00:02:27.199 Journalists. As a technological enthusiast, he has extensive knowledge of the tai industry 23 00:02:27.360 --> 00:02:32.599 of its trends, opportunities and challenges, and has collaborated with many international detail 24 00:02:32.639 --> 00:02:38.639 companies, such as Microsoft, Samson, among many more. You can find 25 00:02:38.719 --> 00:02:44.439 all the data about Rubén Colomo here in what good question and it seems good, 26 00:02:44.439 --> 00:02:47.120 as I always say to all of you, very good morning, good 27 00:02:47.120 --> 00:02:51.039 afternoon, good night wherever you are. It' s okay with you. 28 00:02:51.240 --> 00:03:15.319 Thank you very much. The truth. What pleasure and what privilege my dear 29 00:03:15.400 --> 00:03:21.240 Reuben welcome, to what good question? I must remind you that there are 30 00:03:21.280 --> 00:03:23.960 no good answers or bad answers here. Let' s talk about a lot 31 00:03:24.199 --> 00:03:30.560 of topics, but the first question I ask all my guests is always the 32 00:03:30.560 --> 00:03:32.479 same, which is the first. And beyond everything you' ve studied, 33 00:03:32.800 --> 00:03:37.960 beyond where you' ve prepared yourself, beyond your medals, merits, recognitions, 34 00:03:38.280 --> 00:03:46.479 applause, screams. I believe that everything they say, after all that, 35 00:03:46.840 --> 00:03:50.400 or rather, before all that, I would like to know that you 36 00:03:50.439 --> 00:03:55.680 tell us who Ruben Colombo is, who I am good, what a good 37 00:03:55.680 --> 00:04:00.639 question, the truth. First I thank you very much to be here with 38 00:04:00.639 --> 00:04:06.719 you, to be at ease and good at sharing the being, as you 39 00:04:06.719 --> 00:04:11.400 told me before entering the air, to be the person and good and who 40 00:04:11.400 --> 00:04:14.120 is good. I' m a person. Beyond that, as you say 41 00:04:14.159 --> 00:04:20.000 of credentials with one and the same that has been dedicated to helping people, 42 00:04:20.199 --> 00:04:26.879 something that has been good for me. Ever since I was little, I 43 00:04:26.959 --> 00:04:30.000 ' ve been drawing attention to that how I can help, how I can 44 00:04:30.160 --> 00:04:33.800 help people from what I know, not just the professional part, but what 45 00:04:33.839 --> 00:04:40.000 I can do. It happened to me and to discover part of that will 46 00:04:40.120 --> 00:04:46.920 not say vocation, but it is the ability to serve others in the earthquake 47 00:04:46.000 --> 00:04:49.079 of eighty- five in Mexico City and live there and well, that was 48 00:04:49.240 --> 00:04:54.800 the theme. Sure, he was a little boy, he wasn' t 49 00:04:54.920 --> 00:04:56.879 a little slave anymore, but that' s where I said hey this happened. 50 00:04:57.199 --> 00:05:00.399 What we can do from school, organize brigades and say well, what 51 00:05:00.480 --> 00:05:04.120 we can do to bring water to the shelters, something and tell him what 52 00:05:04.199 --> 00:05:10.079 happened and how we can do. We cannot then help something that from a 53 00:05:10.800 --> 00:05:15.160 young age I was learning, that the power to feel, that great power 54 00:05:15.519 --> 00:05:18.480 that one has and that we all have that sometimes is not so developed. 55 00:05:19.279 --> 00:05:25.759 But I am a person who helps others that well, I consider myself also 56 00:05:25.800 --> 00:05:31.079 empathetic. I connect a lot with the person. When you' re talking 57 00:05:31.120 --> 00:05:35.360 about the situation, I put on those shoes and I understand that part. 58 00:05:35.399 --> 00:05:40.199 No. Active listening is also something that I have and well, as I 59 00:05:40.279 --> 00:05:44.240 tell you from here I could, Mr Scary- cut. The truth is 60 00:05:44.319 --> 00:05:49.040 that if I have to define three words, who I am an empathetic person, 61 00:05:49.879 --> 00:05:55.439 a listening person and a person to Sergia. Hey, you were telling 62 00:05:55.560 --> 00:05:59.959 us that this comes from eighty- five. You had some personal family loss. 63 00:06:00.240 --> 00:06:03.600 How you lived, because, obviously, I imagine you' re a 64 00:06:03.720 --> 00:06:09.399 six- year- old boy. No, and seeing that destruction that we 65 00:06:09.519 --> 00:06:13.800 Mexicans practically didn' t believe, I mean, I remember I was younger 66 00:06:13.800 --> 00:06:17.079 than you, too. I didn' t get used to it, but 67 00:06:17.120 --> 00:06:19.720 what I do want to tell you is that I go when we saw that 68 00:06:19.720 --> 00:06:26.639 destruction. Yes, it was like shocking and then listening to the news and 69 00:06:26.720 --> 00:06:31.759 watching was a wake- up call for Mexico City and you suffered some loss. 70 00:06:32.240 --> 00:06:38.360 There was something there that motivated you to do that simply by the desire 71 00:06:38.360 --> 00:06:43.439 to help, by the desire to see that there were people who needed others. 72 00:06:43.519 --> 00:06:45.920 It' s just that you put on your shirt and you said let 73 00:06:45.920 --> 00:06:49.240 ' s help. Sure look. Fortunately, I didn' t have any 74 00:06:49.360 --> 00:06:53.959 of that close to me, but it was the thing to get there, 75 00:06:54.319 --> 00:07:00.079 I mean, as you well comment, watch the news, watch the traction, 76 00:07:00.399 --> 00:07:04.240 the mess of such that you say, well, what do we do 77 00:07:04.279 --> 00:07:09.040 and tell you to go into the school' s home from school, you 78 00:07:09.079 --> 00:07:10.040 also know what we' re going to help in what we can. Obviously, 79 00:07:10.160 --> 00:07:13.720 as you say, the thank you give me because it' s the 80 00:07:13.759 --> 00:07:19.000 youngest look, because I wasn' t six years old, I was fourteen, 81 00:07:19.319 --> 00:07:24.480 but, well, a thousand thanks, okay, you already helped me. 82 00:07:24.680 --> 00:07:29.040 But yes, no. The truth is that it was rather a topic 83 00:07:29.120 --> 00:07:31.680 of how to help, that is, it was a topic and we organized 84 00:07:31.680 --> 00:07:38.360 ourselves, well, we' re going to help what we can do and 85 00:07:38.519 --> 00:07:42.560 it was how we moved not to the topic or not to the disaster sites 86 00:07:42.800 --> 00:07:46.120 and as such, to say, we removed stones, because only because the 87 00:07:46.120 --> 00:07:49.959 parents didn' t leave us at that time. Nor were we already young 88 00:07:50.279 --> 00:07:56.519 in the whole idea of what we were going to find below the bottom. 89 00:07:57.279 --> 00:08:00.759 But yes the subject, ok ay, shelters it makes to help people who 90 00:08:00.800 --> 00:08:07.920 are there hear. I want to ask you then it is necessary that we 91 00:08:07.680 --> 00:08:11.600 go through a tragedy, for an awakening of the ruben consciousness, because in 92 00:08:11.680 --> 00:08:13.639 your case that was, not to say, everyone who lived his life. 93 00:08:13.920 --> 00:08:18.720 I imagine you were studying and otherwise, because your life was running. But 94 00:08:18.920 --> 00:08:24.519 it was this disaster that caused and the one that there was a jolt in 95 00:08:24.600 --> 00:08:30.759 you you think that, to the human being, you need to go through 96 00:08:30.839 --> 00:08:33.320 a jolt of this guy doesn' t look. I think it was the 97 00:08:33.519 --> 00:08:39.240 detonator of raising the voice vajo from before great because I was always in school 98 00:08:39.320 --> 00:08:43.360 how you help yourself what we do today you are stuck with this matter, 99 00:08:43.600 --> 00:08:50.159 because let' s see how we pull it out, like it had already 100 00:08:50.279 --> 00:08:54.679 some beginnings, but I do believe that at the moment that something strong happens, 101 00:08:56.240 --> 00:09:00.320 we tone you, we tone those characteristics. That being that one has 102 00:09:01.759 --> 00:09:05.039 that' s probably, as we say, like the coconut tree isn' 103 00:09:05.960 --> 00:09:11.600 t out there juggling, but that suddenly in a trigger and makes the exhalation 104 00:09:11.639 --> 00:09:18.480 bigger. So I think that that eighty- five situation was a trigger for 105 00:09:18.919 --> 00:09:26.600 power. I don' t know maybe it' s speeding him up. 106 00:09:26.440 --> 00:09:31.679 I also realize that it is that power to help that power to serve. 107 00:09:31.840 --> 00:09:37.759 Now tell us, please, why study systems, because at the end of 108 00:09:37.840 --> 00:09:43.000 the way. We' re talking about you getting all this change. We 109 00:09:43.080 --> 00:09:48.440 are not of the generation, we touched all this change where, then, 110 00:09:48.360 --> 00:09:54.240 you will remember that the computers were big disks and then they were small and 111 00:09:54.320 --> 00:09:58.440 then it was the CD and so on. But we had a time of 112 00:09:58.519 --> 00:10:03.960 a change in technology that changed very slowly, not to say, it changed 113 00:10:03.120 --> 00:10:07.919 every ten years after every five years, and times were shortened. First, 114 00:10:09.240 --> 00:10:13.039 the question is why systems, because we are talking that when you entered the 115 00:10:13.559 --> 00:10:18.320 career there were other options as more popular, not being a lawyer or an 116 00:10:18.399 --> 00:10:22.200 economist, you will remember that the governments in Mexico, for soon, because 117 00:10:22.240 --> 00:10:26.320 those people who wanted to work in the government were either lawyers or economists. 118 00:10:26.600 --> 00:10:30.799 Later we fell into other things that I don' t want to touch, 119 00:10:31.120 --> 00:10:35.919 but what I do want to ask you is where this taste for studying systems 120 00:10:35.919 --> 00:10:41.279 comes from. You had someone who had studied or was totally innate in the 121 00:10:41.320 --> 00:10:46.639 sense of wanting to bite him and I want to learn more notice that it 122 00:10:46.759 --> 00:10:52.799 is very curious in my life, because I was going for the engineering subject, 123 00:10:52.960 --> 00:11:00.159 not the engineering degree, why, because he always called me the electronic 124 00:11:00.200 --> 00:11:05.240 part and I had the opportunity to buy my first stereo with double cassette playing 125 00:11:05.240 --> 00:11:11.360 records. Then I' m already talking about the truth, but I didn 126 00:11:11.399 --> 00:11:16.000 ' t get the attention of what I had inside the partners and then I 127 00:11:16.080 --> 00:11:18.759 said you know what I liked about this. But I like technology better, 128 00:11:18.960 --> 00:11:26.080 too, and I started seeing computers from high school. I started looking at 129 00:11:26.080 --> 00:11:33.159 computers. I started to see you, because how the programming language worked, 130 00:11:33.799 --> 00:11:37.559 all of them and see monochromatics on the screen. I still did, and 131 00:11:37.600 --> 00:11:41.320 I got a lot of attention. I really liked programming OK. It was 132 00:11:41.679 --> 00:11:48.320 very local or I go and say well, I' m going to program 133 00:11:48.440 --> 00:11:50.759 and do animations of your time or bait. If I compare it to what 134 00:11:50.840 --> 00:11:54.960 there is today, I didn' t think they were a child of clothing, 135 00:11:56.200 --> 00:11:58.240 but from there they caught my attention and I said you know what I 136 00:11:58.240 --> 00:12:03.159 want to study engineering. When I had my first computer, which was a 137 00:12:03.639 --> 00:12:11.440 compact was the first thing I did, it wasn' t to connect it, 138 00:12:13.000 --> 00:12:18.399 it was to open it to disarm it OK to see that it' 139 00:12:18.480 --> 00:12:22.320 s clear my mom goes through the studio where she was talking and tells me 140 00:12:22.399 --> 00:12:22.720 what she' s doing almost gives her the nape impact well to see that 141 00:12:22.720 --> 00:12:26.320 there' s adenque. OK, and you could put it together, you 142 00:12:26.360 --> 00:12:28.159 could put it together later or not. Yeah, right, okay, yeah, 143 00:12:28.320 --> 00:12:31.720 yeah, yeah, yeah, yeah. The back mari droned perfect. 144 00:12:31.200 --> 00:12:33.960 Yeah, no, no, no, I brought, I brought the goidito 145 00:12:33.960 --> 00:12:37.120 over there, from here where the show wasn' t. It happened to 146 00:12:37.159 --> 00:12:41.320 me that I was disarming Chico' s toys and I had plenty of pieces. 147 00:12:41.600 --> 00:12:45.559 No. Then all of a sudden I said face already when I wanted 148 00:12:45.639 --> 00:12:46.600 him armed, I said because these pieces are left over. No. I 149 00:12:46.600 --> 00:12:50.639 remember my mom telling me how to spare them. And then they' re 150 00:12:50.840 --> 00:12:52.919 left over and he says, and who makes toys that make him over things. 151 00:12:52.960 --> 00:12:54.440 No. That' s how it happened to me. I' m 152 00:12:54.440 --> 00:12:58.279 glad I didn' t do that They would have run me home when I 153 00:12:58.279 --> 00:13:01.399 was six. Hey, tell us, please, you' re from Chihuahua. 154 00:13:03.200 --> 00:13:07.559 You had me born in Mexico City, but I went when I was 155 00:13:07.600 --> 00:13:13.200 fifteen to study in Chihuahua. My dad included and that' s when they 156 00:13:13.279 --> 00:13:18.000 said you know what after the earthquake and five in the eighty- eight, 157 00:13:18.480 --> 00:13:20.639 change of government. Then we said a change of city. Also because we 158 00:13:20.200 --> 00:13:26.399 didn' t then go to Chihuahua, because the family and my dad live 159 00:13:26.399 --> 00:13:31.039 there. So the good son, we' ve already been here. Now 160 00:13:31.120 --> 00:13:33.080 let' s stop it being quieter. He could see us there. The 161 00:13:33.120 --> 00:13:37.480 truth is that just as one of the factors in Mexico City was on the 162 00:13:37.559 --> 00:13:39.919 subject that my dad saw him in the morning when he took us to school 163 00:13:39.960 --> 00:13:45.279 and in the evening already to give us prisoner ou at night. Then it 164 00:13:45.360 --> 00:13:48.559 was one of the factors. I went to Chihuahua where I told you I 165 00:13:48.639 --> 00:13:52.879 studied the bachelor' s degree. The thing I missed from that whole thing. 166 00:13:54.799 --> 00:13:56.600 I was going to study engineering because I liked the painter' s fiends. 167 00:13:58.519 --> 00:14:01.639 But when I was already going to write and I said don' t 168 00:14:01.759 --> 00:14:05.559 wait for me, I like everything that is managing the old centers, by 169 00:14:05.559 --> 00:14:09.159 managing the networks, all that, then I said I didn' t go 170 00:14:09.919 --> 00:14:13.679 to the bachelor' s degree and then I said you know what' s 171 00:14:13.679 --> 00:14:18.440 mine. And it' s from where I want to help people, from 172 00:14:18.519 --> 00:14:22.159 my two great passions that I' d found it. I have in fact 173 00:14:22.279 --> 00:14:26.639 said the power of sawing, the passion for serving others and my passion for 174 00:14:26.759 --> 00:14:35.440 theology, which from there was good. This whole path that I have gone 175 00:14:35.039 --> 00:14:39.799 through with the trangy that I am passionate about in your family is someone who 176 00:14:39.840 --> 00:14:43.559 also dedicates himself to the part of systems or technology or something like that. 177 00:14:43.200 --> 00:14:48.159 Or I was the first generation. It was the first generation to focus on 178 00:14:48.279 --> 00:14:52.240 all issues. Actually, why don' t I go. I think I 179 00:14:52.360 --> 00:14:56.279 ' m the only one who' s still dedicated to the digital issue. 180 00:14:56.320 --> 00:15:03.080 Now it was, evidently, the ste s At that time it was not 181 00:15:03.279 --> 00:15:09.159 as important. It was always thought that systems were not with these monochrome green 182 00:15:09.159 --> 00:15:13.720 screens, horrible, no, but that they were always doing things and calculations 183 00:15:13.799 --> 00:15:16.679 and there we were with systems. They weren' t listed. And all 184 00:15:16.799 --> 00:15:20.279 of a sudden, the world changed. Today, in the twenty- four 185 00:15:20.440 --> 00:15:24.639 thousand we have a premise. Everything changes, all the time, everything changes 186 00:15:24.759 --> 00:15:31.200 the only thing that remains constant is change and seems contradictory, but everything changed. 187 00:15:31.279 --> 00:15:37.519 Suddenly, something happens technology. I insist before they were very periodical changes. 188 00:15:37.600 --> 00:15:41.480 I remember cell phones, for example, you' ll remember, they 189 00:15:41.559 --> 00:15:46.919 changed every year. Then it was to see that I' m waiting next 190 00:15:46.960 --> 00:15:50.960 year and I can stand my contract to renew with a new phone. Suddenly 191 00:15:50.080 --> 00:15:56.480 they changed to six months to three months and today we are practically living in 192 00:15:56.559 --> 00:16:00.480 a time that comes out a cell phone almost every two days, a cell, 193 00:16:00.279 --> 00:16:04.120 giving new a tablet, a new technology. With all these changes, 194 00:16:04.360 --> 00:16:11.039 ruben and with so many, with so much mobility, what happened. From 195 00:16:11.159 --> 00:16:17.320 your point of view with people we become more conscious, we are more unconscious, 196 00:16:18.000 --> 00:16:25.840 we are more careful or we really knew how to adapt to the wave 197 00:16:25.840 --> 00:16:27.200 of technology. Or it' s something we' re never gonna be able 198 00:16:27.200 --> 00:16:30.799 to adapt. From your point of view, with all the experience you have 199 00:16:30.440 --> 00:16:37.720 clear, that' s a question and what a good question you' re 200 00:16:37.720 --> 00:16:41.159 asking me, because I think tenology is a double- edged weapon. While 201 00:16:41.320 --> 00:16:47.759 the long telephone distance used to be very expensive and it was yes the telephone 202 00:16:47.919 --> 00:16:52.919 director and shortened the distances for the Buonta ecology it became much shorter, but 203 00:16:52.000 --> 00:16:56.600 at the same time, in the revolution of the evolution of the trilogy, 204 00:16:56.799 --> 00:17:03.480 it also made us more. It was separating us, that is to say, 205 00:17:03.759 --> 00:17:07.759 the interaction we had at the dining table at lunchtime, at dinnertime it 206 00:17:07.839 --> 00:17:12.039 was discouraged, that is to say, it is virtue to say ah because 207 00:17:12.119 --> 00:17:18.920 now I remember. When we were little, we sat down to eat and 208 00:17:18.920 --> 00:17:26.599 it was to meet and talk. Today you go to the restaurant and sit 209 00:17:26.839 --> 00:17:30.279 down when you don' t take the sun by your hand, turn to 210 00:17:30.359 --> 00:17:33.400 see the tables around you and see that everyone is on cell phone. That 211 00:17:33.440 --> 00:17:37.839 is the issue of saying ok already, the coexistence has cooled a little that 212 00:17:38.640 --> 00:17:44.400 yes, it has evolved, that has helped people. Yeah, definitely, 213 00:17:45.160 --> 00:17:48.640 but it' s also made us a little happier. I' ll give 214 00:17:49.319 --> 00:17:52.319 this question to you. As a digital strategist, we will talk about the 215 00:17:52.359 --> 00:17:56.839 digital issue, right now in a few seconds. Of course, technology has 216 00:17:56.960 --> 00:18:03.359 brought us together, separated us. Yes, the human being is made to 217 00:18:03.400 --> 00:18:08.240 multitasking. From your point of view as a digital strategist, or you think 218 00:18:08.319 --> 00:18:14.720 that human beings simply cannot be multitasking. I believe that the human being is 219 00:18:15.000 --> 00:18:18.799 not made to make a multi- s stroke. What we need to do 220 00:18:18.440 --> 00:18:23.480 is plan well, that is, you can do several tasks, but not 221 00:18:23.599 --> 00:18:26.680 at the same time. We' re not very promising. I agree with 222 00:18:26.799 --> 00:18:33.519 you, yes, you don' t do one from nine to ten in 223 00:18:33.559 --> 00:18:37.759 the morning and ok at ten you finish and do another, but being doing 224 00:18:37.920 --> 00:18:42.200 different tasks at the same time that require your attention is not possible. I 225 00:18:42.240 --> 00:18:45.400 mean, for me from the point of view, it' s not possible 226 00:18:45.400 --> 00:18:48.559 to multiply. So, cure accident, because they go with the cell phone, 227 00:18:48.759 --> 00:18:52.839 they go with the hairstyle, they go with everything, they want to 228 00:18:52.920 --> 00:18:56.880 do more things to buy time and not what happens is that the loss is 229 00:18:57.079 --> 00:19:00.839 generated. Me too when I go with my hairstyle in my car and suddenly 230 00:19:00.920 --> 00:19:06.920 done, but hey let me ask you something, because this is cannon. 231 00:19:07.119 --> 00:19:12.720 When you have three four conversations at the same time go. I' m 232 00:19:12.759 --> 00:19:17.960 giving a workshop right now in a very interesting initiative. Whom I want to 233 00:19:18.000 --> 00:19:22.400 call business and I' m giving a digital media communication workshop. If in 234 00:19:22.559 --> 00:19:26.680 itself communication one to one is complex, why, because I have to from 235 00:19:26.759 --> 00:19:33.119 my reality, what I was educated, what I know, what I don 236 00:19:33.640 --> 00:19:37.400 ' t know, I send a message to you with your reality, with 237 00:19:37.599 --> 00:19:41.119 what you know, with your limitations, with your opportunities, a communication one 238 00:19:42.440 --> 00:19:48.880 to one is not complicated. Now having three four digital media communications is a 239 00:19:49.000 --> 00:19:52.599 disaster. No, I mean, yeah, it' s a problem here. 240 00:19:52.720 --> 00:19:57.920 One thing I want to come in and I' d really like to 241 00:19:57.960 --> 00:20:06.079 talk to you about is this topic of digital social media marketing. A big 242 00:20:06.200 --> 00:20:11.240 problem that I' ve seen is that people resort to strategists as is your 243 00:20:11.319 --> 00:20:15.759 case, you say they don' t work, I don' t sell, 244 00:20:15.200 --> 00:20:19.039 I don' t have customers, I go up and up things and 245 00:20:19.039 --> 00:20:23.119 nobody peels me no. And it seems like it' s a very easy 246 00:20:23.359 --> 00:20:29.359 thing, that anyone can do. But the reality is cold, it' 247 00:20:29.359 --> 00:20:32.759 s sharp, it' s dry and not anyone can do it. Why 248 00:20:32.839 --> 00:20:37.559 does this happen? Look. That' s a good point. Many times 249 00:20:37.759 --> 00:20:41.920 we believe that technology, well, obviously and digital is going to accelerate and 250 00:20:41.039 --> 00:20:45.559 it' s going to crash no more by saying ah I' m already 251 00:20:45.680 --> 00:20:47.079 digital and I' m already doing your business. A millionaire blew up overnight. 252 00:20:48.680 --> 00:20:52.079 It doesn' t work because we don' t have the patience to 253 00:20:52.119 --> 00:20:53.759 say that digital is going to make your business a success. Yeah, yeah, 254 00:20:53.839 --> 00:20:56.839 you' re gonna speed it up, but I' m not the 255 00:20:56.839 --> 00:20:59.480 night in the morning. I tell them many thanks to seeing that you want 256 00:21:00.079 --> 00:21:03.880 to sow a lurazno and if you put the seed and you think that tomorrow 257 00:21:03.640 --> 00:21:08.720 you already have peaches wholesale to be jam, to make different uses of peach, 258 00:21:10.119 --> 00:21:14.559 of course not, And the one that grows depends on you, depends 259 00:21:14.680 --> 00:21:17.480 that you water it, that you pay it, that you give it maintenance. 260 00:21:18.359 --> 00:21:22.160 The same thing happens in the part of technology, in the digital part, 261 00:21:22.119 --> 00:21:26.799 it' s not overnight. We can all do it. I think, 262 00:21:26.960 --> 00:21:30.079 I' m one of the people who do, I think we all 263 00:21:30.079 --> 00:21:33.839 have a talent, but we have to develop it. All people can be 264 00:21:33.880 --> 00:21:40.480 on tenet yes as long as you have the discipline, the constancy and the 265 00:21:40.599 --> 00:21:45.599 knowledge you can acquire to do it and sometimes it is also that I, 266 00:21:47.039 --> 00:21:48.519 as you said right now, I publish a lot. Yeah, but what 267 00:21:48.559 --> 00:21:52.839 are you publishing when you have a strategy. Then when it' s gonna 268 00:21:52.839 --> 00:21:56.880 work. If you go up a meme and then you go up there and 269 00:21:56.960 --> 00:22:00.720 you complain in politics and then you know something about what you' re doing 270 00:22:00.799 --> 00:22:07.440 more or less about the cousin and then you say it doesn' t work, 271 00:22:07.640 --> 00:22:07.240 it doesn' t work and it gets obsessed with something that I' 272 00:22:07.240 --> 00:22:10.880 ve also seen. That option is I don' t have followers. I 273 00:22:10.880 --> 00:22:11.799 just don' t have the followers. Don' t buy yourself. Fuckers 274 00:22:11.880 --> 00:22:18.359 are your friends in your family. I don' t get them People don 275 00:22:18.400 --> 00:22:22.640 ' t get obsessed with following the web. Better focus on really a strategy 276 00:22:22.200 --> 00:22:29.160 with continuity, with persistence for things to work out. It' s not 277 00:22:29.319 --> 00:22:32.240 magic and it' s always going to use this analogy as well. I 278 00:22:32.240 --> 00:22:38.440 mean, you think David Copperfield disappeared a plane just prossy hug, I mean, 279 00:22:38.640 --> 00:22:42.359 oh, I want to disappear an ion. She had to practice him 280 00:22:42.359 --> 00:22:48.359 a lot. He had to make strategies, he had to use his hands, 281 00:22:48.599 --> 00:22:52.799 he had to move them, even if it was to cover the warranty 282 00:22:52.839 --> 00:22:56.519 on a blanket, that is, you have to take action so that magic 283 00:22:56.519 --> 00:23:00.519 happens wonderful. Listen here to something that is important and I want to invite 284 00:23:00.599 --> 00:23:06.599 all the people who see the talk that attends the workshop that Rubén is going 285 00:23:06.640 --> 00:23:11.680 to give in the next days on artificial intelligence, and that is that now 286 00:23:11.720 --> 00:23:17.359 everyone thinks what we thought about social networks, that is, when social networks 287 00:23:17.440 --> 00:23:22.400 arise, when Facebook arises, when Twitter arises, when Instagram arises, we 288 00:23:22.480 --> 00:23:26.799 think it was the panacea and it was super Bow. And it was at 289 00:23:26.880 --> 00:23:30.480 the time, because it changed the way we communicate, the way we approach, 290 00:23:30.640 --> 00:23:34.720 the approache, etcetera. But today it is thought that artificial intelligence came 291 00:23:36.240 --> 00:23:41.799 to take jobs away from everyone and today everyone already feels almost almost displaced by 292 00:23:41.440 --> 00:23:49.000 artificial intelligence, which is less certain than what you think. However, there 293 00:23:49.200 --> 00:23:53.279 are also certain clichés out there. There aren' t many clichés in life. 294 00:23:53.480 --> 00:23:59.359 One of them is if you love what you like. No, I 295 00:23:59.559 --> 00:24:02.240 don' t know you' ll never have to work again. Look. 296 00:24:02.359 --> 00:24:04.599 I love what I like and I' ve worked so hard. I don 297 00:24:04.720 --> 00:24:10.279 ' t know about you, not any other clichés, not artificial intelligence. 298 00:24:10.319 --> 00:24:12.759 And that' s where I want to nail you. He' s not 299 00:24:12.920 --> 00:24:18.000 going to take jobs, he' s just going to take away those who 300 00:24:18.000 --> 00:24:18.680 don' t understand him. The truth is, it' s also a 301 00:24:18.680 --> 00:24:23.319 cliché. I think artificial intelligence is a branch of technology that has been working 302 00:24:23.680 --> 00:24:30.000 on data, big data and obviously comes to change life. But if this 303 00:24:30.119 --> 00:24:36.519 is true ruben, whether he' s going to take jobs from us or 304 00:24:36.839 --> 00:24:37.960 not, look, like you say, it' s a myth. It 305 00:24:38.039 --> 00:24:42.400 ' s just that trial intelligence came to take your job away from you No 306 00:24:42.480 --> 00:24:45.039 gene is going to take you away. Because fixed intelligence is a tool, 307 00:24:45.559 --> 00:24:51.319 like many, like social networks, like Google, like Internet pers are tools. 308 00:24:53.480 --> 00:24:57.279 It is as if having a soulbreaker or a pinch, or the issue 309 00:24:57.400 --> 00:25:04.119 that the cepoose is going to take advantage, either as a business or as 310 00:25:06.000 --> 00:25:10.119 a job, that is to say the one who is going to take advantage 311 00:25:10.279 --> 00:25:11.599 over the one who does not make it cross. So, for me, 312 00:25:11.839 --> 00:25:15.960 it' s a matter of learning to use it, because it has a 313 00:25:15.960 --> 00:25:22.240 lot of uses. Many of us wouldn' t end up in three hours 314 00:25:22.400 --> 00:25:26.559 talking about ficial intelligence. But what is important and also what I tell you 315 00:25:26.559 --> 00:25:30.799 to see the industrial revolution came to take away jobs. Yes, the machine 316 00:25:30.920 --> 00:25:34.720 came to paint work like this, but great precise work, for example, 317 00:25:36.039 --> 00:25:41.200 in factories welding at a wedding with an electronic card, because obviously the machine 318 00:25:41.640 --> 00:25:48.519 was much more precious than the human. Then the work arrived. Yeah, 319 00:25:48.640 --> 00:25:52.119 but what do you think the person had the chance to evolve. You know 320 00:25:52.119 --> 00:25:57.160 what I do instead of welding myself and how I have to maintain this robot. 321 00:25:59.319 --> 00:26:06.559 How I have or what I have verified and then we evolve we change, 322 00:26:07.240 --> 00:26:08.279 because this life is one moment. We lack change and we have to 323 00:26:08.880 --> 00:26:15.400 evolve. Dying now when it' s your workshop, your talk where it 324 00:26:15.440 --> 00:26:18.799 ' s going to be giving us a little more information for all the people 325 00:26:19.240 --> 00:26:23.000 who live in Queretaro who take advantage of this clear opportunity look. Thank you 326 00:26:23.079 --> 00:26:27.799 so much for remembering. This is the 16th of May at 5 p m 327 00:26:29.000 --> 00:26:34.640 in Hipack' s mechanyl. There we are going to get just the workshop 328 00:26:34.680 --> 00:26:45.319 on artificial intelligence to apply to your business or 16th of May, just to 329 00:26:45.400 --> 00:26:49.279 emphasize it to the people who are seeing us. He' s listening to 330 00:26:49.359 --> 00:26:55.920 us on May 16th at 5: 00 p m in high park The Whatsapp 331 00:26:55.920 --> 00:27:00.279 of Ruben is appearing on screen, because anyway and someone hears me I' 332 00:27:00.279 --> 00:27:02.039 m very interested in the subject, or that it' s very important that 333 00:27:02.039 --> 00:27:06.039 I want to mention it. It is necessary today more than ever, in 334 00:27:06.200 --> 00:27:12.319 any subject you are a psychologist, lawyer, dentist, oculist, look more, 335 00:27:12.559 --> 00:27:17.880 work where you work, in any trade. We need to be trained 336 00:27:17.880 --> 00:27:19.240 and today, thank you, let' s do a business. We have 337 00:27:19.359 --> 00:27:26.160 this possibility that they are free, not trainings that cost ten twenty fifty thousand 338 00:27:26.160 --> 00:27:30.640 pesos. Today they are happening at no cost and this is the case with 339 00:27:30.640 --> 00:27:33.480 Rubén. You can send a message to your whatsapp. Fifty- five, 340 00:27:33.880 --> 00:27:37.799 eighty- five, sixty- two, eighty- two, eighty- four, 341 00:27:37.920 --> 00:27:42.960 I repeat to those who are just listening to us. Fifty- five, 342 00:27:44.200 --> 00:27:47.599 eighty- five, sixty- two, eighty- two, eighty- 343 00:27:47.720 --> 00:27:51.720 four for you to send him a message? Hey, Rubén, I saw 344 00:27:51.759 --> 00:27:55.960 you at the interview. It was father to give us online, to share 345 00:27:55.960 --> 00:27:59.720 it. But first of all, listen, I' m interested in the 346 00:27:59.720 --> 00:28:03.880 subject of the talk. I understand it' s two or an hour, 347 00:28:03.400 --> 00:28:07.119 two hours of the talk, and you' re gonna take us by the 348 00:28:07.119 --> 00:28:11.480 hand. No yes, it' s a two- hour workshop where I 349 00:28:11.559 --> 00:28:17.640 ' m going to show you not only the theoretical part, but I' 350 00:28:17.799 --> 00:28:22.400 m going to show you just how some of the artificial intelligence tools work. 351 00:28:22.519 --> 00:28:26.960 We are going to be talking, yes, but also seeing how it works 352 00:28:27.160 --> 00:28:33.960 ah what a great wonder he hears something that is also important is, therefore, 353 00:28:34.039 --> 00:28:40.599 to remind all people that, evidently, to be able to better understand 354 00:28:40.680 --> 00:28:44.920 social networks, to be able to better understand what is happening with young people 355 00:28:45.000 --> 00:28:47.079 and technology, in order to be able to understand what is happening with artificial 356 00:28:47.079 --> 00:28:52.279 intelligence. It is necessary and here I want to emphasize something, Reuben, 357 00:28:52.440 --> 00:28:56.920 and I want you to help me go to the reliable sources of information. 358 00:28:56.240 --> 00:29:00.799 Today on the Internet we are full of information, yes, but how much 359 00:29:00.839 --> 00:29:03.519 that information is reliable. It' s good, it' s recommended. 360 00:29:04.079 --> 00:29:08.559 Let' s dig him out. Don' t take everything for a YouTube 361 00:29:08.559 --> 00:29:14.519 video. Today there are people sadly who call themselves coach of life because they 362 00:29:14.640 --> 00:29:18.359 saw a single video of a person who isn' t even coach, but 363 00:29:18.519 --> 00:29:22.279 it' s already called coach. So, yes, be very careful and 364 00:29:22.319 --> 00:29:26.480 approach videodigine sources, as in this case Ruben, who had thus practically a 365 00:29:26.599 --> 00:29:32.880 complete life studying, preparing. And this is where I also want to stress 366 00:29:33.000 --> 00:29:36.480 myself with you and recharge with you, Reuben. It' s important to 367 00:29:36.640 --> 00:29:38.400 study, it' s important to keep getting ready. You keep getting ready 368 00:29:38.839 --> 00:29:42.720 or you get to the olympus and you feel very lonely and you say that 369 00:29:42.759 --> 00:29:45.799 I just sit here and see I' m going to give humans a little 370 00:29:45.920 --> 00:29:51.440 light. Look. The truth is that I follow car every day, I 371 00:29:51.480 --> 00:29:57.799 learn, I learn from the books I read, I learn from the same 372 00:29:57.960 --> 00:30:03.440 cool theology that everything I have my coaches also hired, my mentors, that 373 00:30:03.920 --> 00:30:07.119 is, to see I invest in myself and that is very important. I 374 00:30:07.160 --> 00:30:11.440 mean, perfection. I don' t think there' s just the being 375 00:30:11.440 --> 00:30:15.920 between emotional, good, perfect, but everyone else is perfectable people who have 376 00:30:17.079 --> 00:30:22.559 to evolve and put it in any career. You have to be aware that 377 00:30:22.720 --> 00:30:29.039 you have to invest in one and the investment is time, money, effort 378 00:30:29.079 --> 00:30:33.640 and energy. The four go on the investment issue, why. Because a 379 00:30:33.720 --> 00:30:38.039 lawyer has to keep up with the laws, a dentist has to keep up 380 00:30:38.160 --> 00:30:44.079 with the new techniques or materials, with which to put the treatment that falls, 381 00:30:44.599 --> 00:30:48.200 a doctor, with the new energies, a person in digital, one 382 00:30:48.240 --> 00:30:52.640 of marketing with honor that goes out how social telegen comes out, how to 383 00:30:52.640 --> 00:30:57.519 use the tools. So everyone, to me it' s all, we 384 00:30:59.000 --> 00:31:04.599 must be looking for how we have updated here on what a good question, 385 00:31:06.200 --> 00:31:08.319 dear Reuben, is not only to talk about what you do and how you 386 00:31:08.440 --> 00:31:11.359 do it, but to talk a little bit about being. We' re 387 00:31:11.519 --> 00:31:15.279 not going into this part of asking questions right now. We' re not 388 00:31:15.319 --> 00:31:18.160 going to talk about a lot of things, but what I want to comment 389 00:31:18.279 --> 00:31:22.799 on and that it' s very important to tell you this, Rubén, 390 00:31:22.799 --> 00:31:25.160 is a digital strategist and your server is a digital strategist. There are people 391 00:31:25.359 --> 00:31:29.880 who think Rubén has his mark, I have my mark and there are people 392 00:31:30.039 --> 00:31:34.799 who think they believe and assume that you don' t look at your competition, 393 00:31:36.880 --> 00:31:38.240 neither give it nor share it nor add it. And it looks like 394 00:31:38.319 --> 00:31:41.240 we have the panacea. I want to tell you something and here this is 395 00:31:41.240 --> 00:31:45.920 a test and it' s a sample of a button. You know when 396 00:31:45.039 --> 00:31:49.839 there' s a good competition. That' s when there' s good 397 00:31:49.839 --> 00:31:55.920 collaboration. We are not adversaries, we are enemies, we do similar things. 398 00:31:56.039 --> 00:32:00.519 However, here we find added values. Ruben does certain things, I 399 00:32:00.640 --> 00:32:07.039 do certain things, but then we find points of coincidence. Where we can 400 00:32:07.039 --> 00:32:10.519 add up. I can even tell them that Rubén and I are about to 401 00:32:10.599 --> 00:32:14.759 start a couple of projects together in the sense of saying hey you do this. 402 00:32:15.160 --> 00:32:20.880 We have other colleagues who also do digital strategy, digital issues and is 403 00:32:21.000 --> 00:32:23.319 adding a whole. So, if you have a brand, a business, 404 00:32:23.519 --> 00:32:29.240 a company, don' t see your competition as your enemy, as your 405 00:32:29.319 --> 00:32:31.680 opponent to beat no. When there is a healthy competition, it is when 406 00:32:31.759 --> 00:32:37.680 there is a good collaboration, when you learn and hopefully I can learn a 407 00:32:37.839 --> 00:32:42.240 lot from ruben in order to reach the same height. It' s like 408 00:32:42.319 --> 00:32:44.200 that ruben or yes plan. We have to get along. For example, 409 00:32:44.240 --> 00:32:52.279 friend, it' s always how well you comment to see me see my 410 00:32:52.319 --> 00:33:00.559 way of apprehending in this is my competition. It' s me I have 411 00:33:00.680 --> 00:33:04.000 to get better every day than it was yesterday. That' s because I 412 00:33:04.079 --> 00:33:08.079 compare it against myself yesterday most, of course, beyond competition with him what 413 00:33:08.160 --> 00:33:14.160 ' s right now. We' re allies. If you don' t 414 00:33:14.160 --> 00:33:16.880 imagine the diary, every six months how many things there are from each race. 415 00:33:17.519 --> 00:33:22.480 Sure, sure, everybody' s my competition. It does not seek 416 00:33:22.720 --> 00:33:25.680 allies, statetic allies of the same thing, as you well comment. We 417 00:33:25.920 --> 00:33:32.960 do watch the music, but each one has his touch speak to me because 418 00:33:34.079 --> 00:33:37.240 very quickly, forgive me for interrupting you very quickly from your book, the 419 00:33:37.319 --> 00:33:40.359 book, Where we can find it, what your book is about, tell 420 00:33:40.440 --> 00:33:45.240 us a little bit, please, the book on Amazon. Yes, you 421 00:33:45.240 --> 00:33:51.480 can find that in digital format, because I have it there on Amazon for 422 00:33:51.559 --> 00:33:59.519 sale. I have it on the page too. Digital wisdom point book with 423 00:34:00.240 --> 00:34:02.559 the page also if you don' t want it, the followkin of what 424 00:34:02.640 --> 00:34:07.720 is in pdf. You can dig it in pdf. From the page of 425 00:34:07.199 --> 00:34:15.119 the book point wisdom digital com if you already have understand and you are a 426 00:34:15.800 --> 00:34:20.320 Cosrat in dramazon seek digitize your freedom of what goes from the seven steps to 427 00:34:20.480 --> 00:34:24.519 be able to rebuild a Prospero business, ok, what I speak to you 428 00:34:24.719 --> 00:34:30.199 from what is the part of being, that is, how fears stop us. 429 00:34:30.000 --> 00:34:35.079 When the miego is something that you can control or control, then I 430 00:34:35.360 --> 00:34:37.960 speak from the belief part, from the fear part how to handle them to 431 00:34:38.599 --> 00:34:46.559 what technology is. Per Se many times we think that talking about digital is 432 00:34:46.719 --> 00:34:52.320 nothing more than talking about tools, when really digital part or any business, 433 00:34:52.400 --> 00:34:58.880 part of being And that' s why, well, I also connected a 434 00:34:58.960 --> 00:35:00.760 lot when you also invited the podcast to say OK, let' s not 435 00:35:00.800 --> 00:35:02.920 talk to your tralogy, let' s talk about being. I love it 436 00:35:04.159 --> 00:35:09.559 because the whole business, every person, every entrepreneur starts from their consciousness before 437 00:35:09.679 --> 00:35:15.880 being and that' s where they start from the book. Hey, tell 438 00:35:15.960 --> 00:35:20.760 us, please, what a skill. You think every human being should have 439 00:35:22.679 --> 00:35:27.880 a child, what a good question, what a skill. I think it 440 00:35:28.440 --> 00:35:32.079 would be fabulous if in the world we had the ability of active listening. 441 00:35:34.000 --> 00:35:38.079 OK, knowing how to listen perfectly to what they mean, because it' 442 00:35:38.119 --> 00:35:43.960 s not just the words, it' s the Germans, it' s 443 00:35:44.079 --> 00:35:45.000 the nonverbal complication, but knowing how to listen. I think if we all 444 00:35:45.119 --> 00:35:50.400 had an ative listening, there' s not going to be that much war, 445 00:35:51.000 --> 00:35:54.039 there wouldn' t be that much discussion. We' d understand more 446 00:35:54.159 --> 00:35:59.800 the part of whoever' s trying to convey something to us, how you 447 00:35:59.800 --> 00:36:01.519 walk in it or. The superhero thing. Superheroes are growing up. You 448 00:36:02.119 --> 00:36:08.199 don' t think you like what your favorite superhero is, superheroes. I 449 00:36:08.400 --> 00:36:16.239 don' t think I think human beings are super heroes when we take advantage 450 00:36:16.239 --> 00:36:21.719 of abilities, or superheroes like Superman Batman, all of those, well, 451 00:36:22.199 --> 00:36:28.159 they' re fictional characters, but I do think superheroes are human beings. 452 00:36:28.360 --> 00:36:32.840 In the pandemic we saw him with the doctors, with the nurses, or 453 00:36:34.320 --> 00:36:39.079 those were the superheroes at that time both, sacrificing time with family to save 454 00:36:40.480 --> 00:36:45.679 lives. That' s according to what you tell me. So, being 455 00:36:45.880 --> 00:36:52.280 all superhero humans, please tell us what super powers do you think you have? 456 00:36:54.360 --> 00:36:58.880 What superpowers? I believe that the power to serve is one of my 457 00:36:59.000 --> 00:37:04.880 superpowers to know how to listen. For me, yes, I think that 458 00:37:05.119 --> 00:37:09.760 for me it is something not only that did not sound presentary, but just 459 00:37:10.199 --> 00:37:14.840 what I have been told listen is that you knew me understand what I meant 460 00:37:14.920 --> 00:37:21.280 without knowing what I explained to you I mean, those are my super powers, 461 00:37:21.719 --> 00:37:27.360 the power to sebrir, active listening. Okay, great. Now imagine 462 00:37:27.559 --> 00:37:29.920 what we' re going to throw out, blow the imagination. Okay, 463 00:37:30.320 --> 00:37:31.639 there are times when we start the imagination for evil. Today we' re 464 00:37:31.679 --> 00:37:37.480 going to use it for good I hope it doesn' t turn out that 465 00:37:37.480 --> 00:37:42.079 the researchers were wrong. And then the day must not have twenty- four 466 00:37:42.079 --> 00:37:45.840 hours. It must have twenty- five hours and from tomorrow the day will 467 00:37:45.880 --> 00:37:52.280 be twenty- five hours. Or what would you do with that extra hour? 468 00:37:53.800 --> 00:37:59.159 I' m going to take advantage of it with the family, take 469 00:37:59.159 --> 00:37:59.159 advantage of it with me, daughter, be able to be with her. 470 00:38:00.320 --> 00:38:06.239 It' s wonderful, all right. Now tell us, please, about 471 00:38:06.639 --> 00:38:09.599 everything you' ve done, about the whole subject of your work, about 472 00:38:09.679 --> 00:38:13.119 what you' ve done, about what you' ve grown, about what 473 00:38:13.199 --> 00:38:17.920 you' ve prepared. If there was something you had to change that way 474 00:38:19.639 --> 00:38:24.239 you work, that you live your responsibility, that you would change, there 475 00:38:24.320 --> 00:38:31.639 would be something you wanted to change from what you did, because actually either, 476 00:38:32.000 --> 00:38:36.639 I actually think I already have an organization, I already have a planning 477 00:38:36.639 --> 00:38:39.119 of how to do it. If you ask me in the past, what 478 00:38:39.199 --> 00:38:45.719 would have changed if I realized I had to act faster than I had at 479 00:38:45.800 --> 00:38:52.480 the time. OK, now let' s imagine with this imagination that you 480 00:38:52.480 --> 00:38:57.320 won the lottery, but not the twenty million pesos lottery. No, you 481 00:38:57.760 --> 00:39:01.159 didn' t hit the super- super- fat, no, yeah, 482 00:39:01.639 --> 00:39:07.840 yeah, you earned$ 147 billion, that' s it. It' 483 00:39:07.960 --> 00:39:10.360 s one thing you' re already at. You passed even Carlos vim and 484 00:39:10.360 --> 00:39:15.159 thanks, that is to say, you' re big what you' d 485 00:39:15.480 --> 00:39:21.719 do with so much money overnight. That' s a very good question. 486 00:39:21.880 --> 00:39:28.079 Also one would continue to dedicate myself to what I do and God help people 487 00:39:28.280 --> 00:39:32.119 take advantage of the technological part. But now from another point of saying, 488 00:39:32.199 --> 00:39:37.639 well, I don' t charge it as long as the person is engaged. 489 00:39:38.360 --> 00:39:45.159 I would already help people to help those who are in need, but 490 00:39:45.239 --> 00:39:50.880 not just those who reach out. For me, something I' ve always 491 00:39:51.079 --> 00:39:53.960 learned that I can help without any harm, but I also see an effort 492 00:39:54.000 --> 00:39:59.840 in the person and it' s not that you' re sweating the boot 493 00:40:00.000 --> 00:40:04.039 shape or it' s a topic that' s going wrong with them, 494 00:40:04.400 --> 00:40:05.480 but it' s doing, to the extent of their abilities, something to 495 00:40:05.480 --> 00:40:07.840 get through. They' re not perfect. You know we' re going 496 00:40:07.960 --> 00:40:16.079 to help with all that money I already have in the regulation, helping those 497 00:40:16.400 --> 00:40:22.079 people who require the support, which requires getting through, but who are also 498 00:40:22.079 --> 00:40:24.760 making parts. Hey, let' s imagine you' re on a boat. 499 00:40:25.559 --> 00:40:30.480 The ship is sinking and you have to swim and there you see a 500 00:40:30.599 --> 00:40:35.000 deserted island. The first question I' m going to divide it into two. 501 00:40:35.159 --> 00:40:42.159 First question to that deserted island. You' d like to be alone 502 00:40:42.920 --> 00:40:46.719 or with the person you' ve had the most fight with, the one 503 00:40:46.880 --> 00:40:49.880 you' ve had the most rush with. We all have a person in 504 00:40:50.039 --> 00:40:54.360 our lives, who you say son, who you' d rather be alone 505 00:40:54.559 --> 00:40:59.159 on that desert island or be with that person who' s made you see 506 00:40:59.159 --> 00:41:04.559 squares. I think I' d rather have her. These are just great 507 00:41:04.800 --> 00:41:13.519 now and the same island the same situation. But you have to choose between 508 00:41:13.639 --> 00:41:16.880 being with a person who talks all the time, you know they don' 509 00:41:16.960 --> 00:41:22.239 t talk to them or joke or being with a person who doesn' t 510 00:41:22.239 --> 00:41:27.079 talk at all. There are both extremes. That person you ask hears me 511 00:41:27.519 --> 00:41:31.320 about your day well and don' t take another word from me, not 512 00:41:31.400 --> 00:41:37.159 which of the two of you would prefer to stay with the one you almost 513 00:41:37.280 --> 00:41:40.840 don' t talk to, because at the end of the day the iteration 514 00:41:40.840 --> 00:41:43.920 is going to make this person talk. If the person already talks with the 515 00:41:43.960 --> 00:41:50.599 interaction more net, I' ll see when a tributary of ok goes by 516 00:41:51.079 --> 00:41:57.559 Hey, tell us about your biggest fears, fears, what is the greatest 517 00:41:57.639 --> 00:42:01.599 fear that you can share with us, that you live, how you face 518 00:42:01.719 --> 00:42:06.960 it, has overcome it, doesn' t get over it Look. The 519 00:42:07.360 --> 00:42:13.159 biggest brutal fear is losing my daughter, because at the end of going the 520 00:42:13.719 --> 00:42:16.559 laws of nature, they receive that in the order that the modes, others, 521 00:42:16.880 --> 00:42:21.800 the parents, go first. But I think it' s a fear 522 00:42:21.800 --> 00:42:28.000 that, although I' m aware that life isn' t bought, that 523 00:42:28.079 --> 00:42:32.679 anyone can go beyond the moment we' re called, I think that' 524 00:42:32.760 --> 00:42:37.280 s a fear and it' s not that you haven' t expected it, 525 00:42:37.280 --> 00:42:39.480 because I' m obviously aware. However, I know that if I 526 00:42:39.519 --> 00:42:45.519 get to that, that is, I hope I don' t touch wood, 527 00:42:45.840 --> 00:42:49.239 that is, it' s not out of line. It' s 528 00:42:49.320 --> 00:42:52.079 not something you have to work on. Fears exist and as if to comment 529 00:42:52.199 --> 00:42:54.400 on everything, fears exist. There are not many fears that we have, 530 00:42:57.000 --> 00:43:00.360 no, but the issue is how we control them, because if you don 531 00:43:00.480 --> 00:43:04.679 ' t control it, it controls you and fear paralyzes you. So either 532 00:43:04.760 --> 00:43:07.000 use it for you or use it against you. There, someone who speaks 533 00:43:07.119 --> 00:43:12.000 your digital book is your freedom. It' s an analogy. You' 534 00:43:12.159 --> 00:43:15.159 re going to Africa to a sacuary. You got off at GIP to take 535 00:43:15.280 --> 00:43:19.360 pictures of the prisoners without realizing it. You walked away from the jip, 536 00:43:20.519 --> 00:43:22.719 but that' s where you' re taking pictures. You see a lioness 537 00:43:23.440 --> 00:43:30.599 is already running towards you. Fear paralyzes you evil, the lion ate you. 538 00:43:30.840 --> 00:43:37.320 Fear gives you the adrenaline to take action and I don' t know 539 00:43:37.400 --> 00:43:38.800 how you' re gonna get on that bastard. You' re gonna do 540 00:43:38.800 --> 00:43:44.159 it. So fear isn' t going to disappear, but it' s 541 00:43:44.400 --> 00:43:49.960 going to make you look oastionan evidently, we know that this is one of 542 00:43:50.800 --> 00:43:53.679 the fears that any parent can have. And also, because there are parents 543 00:43:53.719 --> 00:44:00.920 who have unfortunately gone through this situation and that is a very going issue. 544 00:44:00.000 --> 00:44:05.440 The pain is so great that it has no literal name, it has no 545 00:44:05.559 --> 00:44:08.760 name when you lose your partner, you are a widower, when you lose 546 00:44:08.840 --> 00:44:12.920 your parents or you are an orphan, but when you lose a child, 547 00:44:13.639 --> 00:44:15.199 there is no name that describes that. Not even the human being has the 548 00:44:15.239 --> 00:44:21.239 ability to describe that because of the pain so great, and I think that 549 00:44:22.280 --> 00:44:29.079 all of us who are parents have that great fear and, obviously, it 550 00:44:29.079 --> 00:44:31.559 is a question that needs to be addressed. As you say with a certain 551 00:44:31.559 --> 00:44:37.639 courage too. What causes you, how you do it to grab courage in 552 00:44:37.679 --> 00:44:40.039 front of life. When you have to give a talk, when you have 553 00:44:40.119 --> 00:44:46.159 to give a course When suddenly they put you a close- up interview or 554 00:44:46.280 --> 00:44:51.840 they take you out of your comfort zone not how, how you do it, 555 00:44:52.480 --> 00:44:55.239 what is your internal process to grab courage. Vigo looks at my process 556 00:44:55.360 --> 00:44:59.360 and it' s something that' s very good. That' s a 557 00:44:59.360 --> 00:45:01.840 good question. It' s something I do a lot of the same at 558 00:45:01.840 --> 00:45:05.440 conferences. Many times they tell me hey, but I saw you weigh the 559 00:45:05.599 --> 00:45:07.400 water at the conference. It' s just that I' ve had like 560 00:45:07.519 --> 00:45:09.199 a fish in the lake in this, and that' s because you do 561 00:45:09.199 --> 00:45:13.719 it naturally. Yeah, but inside they bring the nerves. What do I 562 00:45:13.960 --> 00:45:16.559 do put negos control over myself before I give a talk to a conference, 563 00:45:16.800 --> 00:45:22.119 to a workshop or interview, I take a time to reflect on myself. 564 00:45:22.239 --> 00:45:27.239 I take some time to take breaths to meditate and you know everything' s 565 00:45:27.360 --> 00:45:30.719 gonna be okay. Trust me and I was going to say everything is going 566 00:45:30.880 --> 00:45:34.360 to be perfect, everything is going to be fine. Relax. It' 567 00:45:34.440 --> 00:45:37.320 s a thousand people out there, but it' s a thousand people where 568 00:45:37.320 --> 00:45:42.199 you' re the one up there, where you' re the Tlar where 569 00:45:42.199 --> 00:45:45.840 you' re going to broadcast it and you' re going to transmit it 570 00:45:45.840 --> 00:45:45.840 quietly, without any fear, you' re going to do it right. 571 00:45:46.239 --> 00:45:54.400 Then he told me positive statements. Also something I do many times and before 572 00:45:54.440 --> 00:46:02.320 going that reflection and positive affirmations, I get to speed up. And then, 573 00:46:02.400 --> 00:46:08.519 fifteen minutes earlier, now calm down and relax. But first the genre, 574 00:46:08.639 --> 00:46:15.440 the adrenaline, the energy, the entrofine that I need for the event 575 00:46:15.519 --> 00:46:21.480 that awaits me. And fifteen minutes before ten minutes before that, I do 576 00:46:21.639 --> 00:46:28.079 that breathing fause, breathing, meditating affirmations, and let' s go all 577 00:46:28.079 --> 00:46:30.880 the way up. We' re getting to the straight line. In the 578 00:46:30.880 --> 00:46:34.320 end, mate, I don' t want to say goodbye without asking you 579 00:46:34.320 --> 00:46:36.719 questions too quickly. I' m gonna ask you to answer as quickly as 580 00:46:37.599 --> 00:46:42.800 you can and get through this quiet part. You nervous, I hear, 581 00:46:42.840 --> 00:46:45.880 but before that notice that something that is very father and is this part of 582 00:46:46.039 --> 00:46:52.760 understanding that if there are nerves that even though it is not everything, I 583 00:46:52.760 --> 00:46:58.320 imagine a singer of international fame, because it must also be made nervous. 584 00:46:59.440 --> 00:47:04.800 Luis Miguel, people who have, have a great reputation and right now talking 585 00:47:04.840 --> 00:47:07.719 about fame You would like to be famous, famous, but fame of that 586 00:47:07.880 --> 00:47:14.079 fame Luis Miguel Alejandro Sanz you know you can' t even go to the 587 00:47:14.119 --> 00:47:16.679 corner to eat. You' d like that kind of fame. Not fame 588 00:47:16.840 --> 00:47:21.639 what I do imagine well dreamed of, and it' s what I want 589 00:47:21.760 --> 00:47:25.079 to leave behind. Not to be famous, but to come up with a 590 00:47:25.199 --> 00:47:30.800 legacy on this line, okay, well, then let' s go with 591 00:47:30.800 --> 00:47:36.239 quick questions. This first part of the quick questions is to mention three things 592 00:47:36.440 --> 00:47:40.000 that you don' t have to do as quickly as possible. You' 593 00:47:40.000 --> 00:47:46.199 re seen, come tell me, please, three things you can do very 594 00:47:46.360 --> 00:47:58.360 well with your fingers, mads chas and ok. He mentions three cell phone 595 00:47:58.480 --> 00:48:07.320 companies, zero costal, he mentions three things you' d take to a 596 00:48:07.400 --> 00:48:19.360 country day, he eats a chair, and suddenly he mentions three things you 597 00:48:19.440 --> 00:48:28.719 find in a bathroom. I' ll wait for another unitary water bath paper. 598 00:48:29.559 --> 00:48:34.519 OK, let' s go with other questions now are what you prefer 599 00:48:35.039 --> 00:48:40.400 a or b comes out of, what you prefer cold or heat, cold, 600 00:48:40.800 --> 00:48:47.719 exercise outdoors or in gym, air beach or mountain, mountain, coffee, 601 00:48:49.360 --> 00:48:54.840 hotel, coffee, coke, tail or pepsi. Now we go with 602 00:48:54.960 --> 00:49:00.320 questions friend, yes or no. These are questions in which, in some 603 00:49:00.400 --> 00:49:09.519 cases I have to tell you that they are questions a little bit to say 604 00:49:09.599 --> 00:49:13.480 strange as to the content that you can suddenly say hijole. I don' 605 00:49:13.519 --> 00:49:16.159 t know what to answer, but we' re just going to try to 606 00:49:16.159 --> 00:49:21.360 answer yes or no. OK, come on, you consider yourself a happy 607 00:49:21.360 --> 00:49:28.119 person. You' re 100% satisfied with your physique. Yeah, he 608 00:49:28.199 --> 00:49:36.320 broke someone' s heart no no c You' ve done your homework, 609 00:49:37.360 --> 00:49:42.840 have I done my homework? Yeah, yeah, okay, you already threw 610 00:49:42.960 --> 00:49:50.280 away the trash, yeah, you bought what I asked for. You don 611 00:49:50.320 --> 00:49:54.800 ' t want me to finish the interview. You don' t consider yourself 612 00:49:54.800 --> 00:50:02.760 a controversial person, a controversial person. You don' t think there' 613 00:50:02.800 --> 00:50:10.840 s life after death. Yeah, you believe in aliens. If you' 614 00:50:10.960 --> 00:50:17.440 d like to live in space, you wouldn' t live in the jungle 615 00:50:17.440 --> 00:50:22.760 far from civilization. Yeah, you' d change your name if you could. 616 00:50:23.440 --> 00:50:30.880 You are not patient, yes, tell us, please, how, 617 00:50:31.960 --> 00:50:38.679 coming out of these questions, tell us, how you are what or tell 618 00:50:38.719 --> 00:50:43.480 us how you are with patience. If you are patient when you go to 619 00:50:43.480 --> 00:50:47.280 a bank, when you go to his supermarket, a stream of people this 620 00:50:47.599 --> 00:50:53.639 one if you endure rod or you leave not, if you are very patient 621 00:50:53.760 --> 00:50:55.000 or yes, I consider that I have good patience. If I go to 622 00:50:55.079 --> 00:51:00.760 a bass. If I go to Oltossaltorio, I understand that all the others 623 00:51:00.800 --> 00:51:02.159 are there too, that they did not arrive before, because we touch mountains. 624 00:51:02.239 --> 00:51:07.400 Then you have to learn to be patient so that you can also be 625 00:51:07.519 --> 00:51:10.639 tolerant and understand the situation of other people. And what are you doing? 626 00:51:10.719 --> 00:51:15.199 You see, your cell phone, you talk to someone or you don' 627 00:51:15.199 --> 00:51:19.079 t do anything. Two of the book ah listen, audiobooks, pray to 628 00:51:19.280 --> 00:51:22.079 him very good, very bad. Hey, Ruben, we' re getting 629 00:51:22.079 --> 00:51:25.599 to the end. I want to thank you infinitely for the opportunity to talk 630 00:51:25.639 --> 00:51:30.480 and also this is the closure I make with all my guests. Imagine that 631 00:51:30.599 --> 00:51:34.440 you have to give a message to everyone, but when I mean everyone, 632 00:51:34.559 --> 00:51:37.199 it is to everyone, that is, a final message to all the inhabitants 633 00:51:37.280 --> 00:51:44.199 of planet Earth. This message will be translated into all languages, dialects for 634 00:51:44.320 --> 00:51:51.079 all communities. No one' s going to be left without listening and without 635 00:51:51.199 --> 00:51:53.599 seeing the message you' re going to give us. What a message it 636 00:51:53.719 --> 00:51:59.920 would be for the entire planet Earth my dear, Ruben I can answer you 637 00:52:00.280 --> 00:52:06.719 in another interview, but to think what message Mira would give you. I 638 00:52:06.800 --> 00:52:09.599 create some people inside of us all have a talent. Then I' d 639 00:52:09.679 --> 00:52:15.719 tell you to discover your talent and help other people with them, because it 640 00:52:15.880 --> 00:52:17.199 ' s the power that' s going to give you the most happiness. 641 00:52:19.280 --> 00:52:22.199 That' s great. Very good, gentlemen, Tusdes, Rubén Colomo, 642 00:52:22.039 --> 00:52:24.719 remind us, your social networks, please, so that people can follow your 643 00:52:24.840 --> 00:52:29.119 Whatsapp. For the topic of the talk, please, of course if you 644 00:52:29.239 --> 00:52:31.440 miguel, thank you very much for the invitation. Maybe Oli Rens. I 645 00:52:31.519 --> 00:52:37.559 meet on Instagram and on Facebook as arrobas I am eating the collomo and the 646 00:52:37.559 --> 00:52:40.159 Whatsapp. Fifty- five, eighty- five, sixty- two, eighty 647 00:52:40.320 --> 00:52:44.920 - two, eighty- four. You can spread doubt that I have anything, 648 00:52:45.239 --> 00:52:49.880 even if you let me. Also taking advantage of this space. Those 649 00:52:49.960 --> 00:52:55.960 people who send me a whatsapp saying they' re interested in my official intelligence 650 00:52:57.039 --> 00:53:02.280 workshop or just want to know how they are. I' m going to 651 00:53:02.559 --> 00:53:07.519 give ten places for half- hour digital diagnostic obsessions. Thank you. I 652 00:53:07.719 --> 00:53:13.599 hope I' m going to play along and in the first few days that 653 00:53:13.719 --> 00:53:15.840 they do, saying I' m interested in a digital diagnosis. Still, 654 00:53:15.079 --> 00:53:20.079 it' s really good there. If you have a brand, a business, 655 00:53:20.440 --> 00:53:23.840 an organization, if you have something your own person wants to position on 656 00:53:23.920 --> 00:53:28.880 the Internet and you don' t know how or already have done it and 657 00:53:28.920 --> 00:53:30.320 you don' t have good results. There is the Whatsapp of Reuben fifty 658 00:53:30.519 --> 00:53:34.519 - five, eighty- five sixty- two, eighty- two, eighty 659 00:53:34.639 --> 00:53:38.440 - four. You have completely free half an hour to talk to him and 660 00:53:38.519 --> 00:53:42.480 he can help you. Thank you so much, Ruben. I' m 661 00:53:42.480 --> 00:53:45.719 sending you a big hug. C thousand thanks for this space, thanks to 662 00:53:45.800 --> 00:53:50.159 all who see us and good I send a strong hug also to you and 663 00:53:50.239 --> 00:53:52.559 to all so notary. Thank you very much, friend, and thank you 664 00:53:52.639 --> 00:53:57.639 very much for connecting, for sharing. The idea is to share courage. 665 00:53:57.760 --> 00:54:00.119 I think we can share courage. They don' t cost you anything, 666 00:54:00.480 --> 00:54:02.199 nothing, give it a click. There, to share, to invite more 667 00:54:02.280 --> 00:54:07.199 people to participate with us. I am Luis Miguel Algado te, I hope 668 00:54:07.280 --> 00:54:10.679 in a next chapter what a good question you have. Very good morning, 669 00:54:10.800 --> 00:54:14.679 very good afternoon, very good night wherever you want, so long, Reuben, 670 00:54:14.760 --> 00:54:37.840 see you the s n n n n s