WEBVTT 1 00:00:00.880 --> 00:00:04.240 The topics and opinions expressed on the following show are solely those of the hosts 2 00:00:04.240 --> 00:00:08.039 and their guests, and not those of W FOURWN Radio It's employees or affiliates. 3 00:00:08.160 --> 00:00:11.880 We make no recommendations or endorsements for radio show programs, services, or 4 00:00:11.880 --> 00:00:16.320 products mentioned on air or on our web. No liability explicit or implies shall 5 00:00:16.399 --> 00:00:20.760 be extended to W FOURWN Radio It's employees or affiliates. Any questions or comments 6 00:00:20.760 --> 00:00:33.799 should be directed to those show hosts. Thank you for choosing W FOURWN Radio. 7 00:00:42.880 --> 00:00:46.679 Welcome to Fearless Fabulous. You. I am your host, Melanie Young. 8 00:00:47.280 --> 00:00:53.079 I have had sustainability on my brain for quite some time now because I've 9 00:00:53.079 --> 00:00:59.439 been traveling around the world going to wine regions and hearing the stories from the 10 00:00:59.439 --> 00:01:04.120 different users about the challenges that they're facing with climate change. One of the 11 00:01:04.120 --> 00:01:10.560 big ones is access to water and drought. But it's not just the wine 12 00:01:10.599 --> 00:01:14.480 industry, it's the entire world. We're going to talk about this today because 13 00:01:14.519 --> 00:01:19.000 my guest has come up with a solution. It's really freaking fabulous, so 14 00:01:19.000 --> 00:01:22.799 we're going to talk about it. But a few facts that I scoured up 15 00:01:22.840 --> 00:01:29.760 from Unistath Great organization about the topic of water. Are you ready? Four 16 00:01:29.840 --> 00:01:34.480 billion people, almost two thirds of the world's population, experienced severe water scarcity 17 00:01:34.519 --> 00:01:38.359 for at least one month a year. Over two billion people live in countries 18 00:01:38.400 --> 00:01:44.280 where water supply is inadequate. Half of the world's population could be living in 19 00:01:44.280 --> 00:01:49.200 areas facing water scarcity by as early as twenty twenty five, that's like two 20 00:01:49.280 --> 00:01:53.760 years from now. Some seven hundred million people could be displaced by intense water 21 00:01:53.840 --> 00:01:59.560 scarcity by twenty thirty, and by twenty forty, roughly one in four children 22 00:01:59.560 --> 00:02:02.640 World War I will be living in areas of extreme high water strass. Well, 23 00:02:02.680 --> 00:02:07.959 that's stressful. You know. A lot of this is due to climate 24 00:02:07.080 --> 00:02:15.439 change, which is disrupting weather patterns. Also, there are just other disasters 25 00:02:15.520 --> 00:02:23.680 and industrial pollution and other factors impacting or access to water. It's not only 26 00:02:23.719 --> 00:02:29.479 about access to water, but in many countries it's about access to clean, 27 00:02:30.039 --> 00:02:34.400 potable water. So there's two issues here with the quality of the quantity of 28 00:02:34.400 --> 00:02:39.400 the water and the quality of the water. Which leads me to my guest 29 00:02:39.599 --> 00:02:46.800 today who came up with a solution that has received a huge honor. Her 30 00:02:46.879 --> 00:02:53.439 name is Beth Koiji. She is online with me from Kenya. I think 31 00:02:53.479 --> 00:02:57.400 you're my first guest from Kenya. So excited. And she is the founder 32 00:02:57.439 --> 00:03:04.199 of Magic Water m Aji Hey, which has an amazing program that basically creates 33 00:03:04.240 --> 00:03:07.919 water from air in a nutshell. But I know it's a lot more complicated 34 00:03:07.919 --> 00:03:12.800 than that. I'm going to let her share her story and how she came 35 00:03:13.240 --> 00:03:17.840 to create this wonderful concept that's impacting people for the good. Beth Koichi, 36 00:03:17.919 --> 00:03:23.879 welcome to Fearless Fabulous You thank you, Melanine, and it's anna to be 37 00:03:23.000 --> 00:03:28.400 your guest. Opinion have any more? Well, I want to just point 38 00:03:28.400 --> 00:03:35.520 out that Beth is the recipient recipient, number one recipient of the Female Founders 39 00:03:35.560 --> 00:03:39.360 Acceleration Program, which is a three month program designed for female led projects with 40 00:03:39.400 --> 00:03:46.879 a focus on achieving sustainable development goals. And it is a program that is 41 00:03:46.240 --> 00:03:53.400 by a wonderful community based investor in grant making group called Thousand Faces also women 42 00:03:53.520 --> 00:04:00.439 lad Yea and they are doing a lot to support women like you. And 43 00:04:00.639 --> 00:04:02.960 you got you got a big you got a big grandfrother. So congratulations, 44 00:04:04.159 --> 00:04:10.360 thank you so much. So Bath you did you grow up in Kenya? 45 00:04:10.439 --> 00:04:14.080 Tell me a little bit about your your childhood and growing up. Yeah, 46 00:04:14.199 --> 00:04:17.240 sure, um, so I was born and went to school and everything in 47 00:04:17.360 --> 00:04:24.560 Kenya. So I was born in the central part of Kenya. My parents 48 00:04:25.079 --> 00:04:30.759 why and still as small scale farmers. Um and I grew up with three 49 00:04:30.800 --> 00:04:36.000 brothers and one sister. I went to schools, local schools, um and 50 00:04:36.199 --> 00:04:42.519 my first interaction. So growing up we head on and off our water bonne 51 00:04:42.519 --> 00:04:46.480 diseases. Um And I think you come to sub Sara and Africa, you've 52 00:04:46.480 --> 00:04:51.120 noticed that eighty percent of all water, of all the nost diseases in hospitals, 53 00:04:51.160 --> 00:04:55.920 eighty percent of them are water bone. So every time you'd have an 54 00:04:55.920 --> 00:04:59.040 issue with water. But for me growing up, I felt that that is 55 00:04:59.079 --> 00:05:01.399 a common okay, and it's you know, you have to get sea once 56 00:05:01.439 --> 00:05:05.439 in a way. But you know, as I larnt more in my view 57 00:05:05.560 --> 00:05:10.480 and I started, you know, watching TVs and being exposed to the Western 58 00:05:10.560 --> 00:05:14.319 world, it became clear that this is not the way to leave. And 59 00:05:14.439 --> 00:05:20.560 that's why I wanted to do something about water access and water contamination. You 60 00:05:20.600 --> 00:05:23.839 know, we take water for granted, and yet it's one of the most 61 00:05:24.000 --> 00:05:28.920 our bodies are mainly water, one like eighty percent water and b we need 62 00:05:28.959 --> 00:05:32.680 to have adequate hydration to survive. I've done shows on people who you know, 63 00:05:32.759 --> 00:05:36.240 drive fasted and I still a gog and how they managed to do it. 64 00:05:36.279 --> 00:05:42.000 Because I believe that water is essential to your health. I talk about 65 00:05:42.040 --> 00:05:46.079 it all the time, but the access to potable and clean water is a 66 00:05:46.120 --> 00:05:48.839 big problem. I remember hiking in the you know, the Andes and the 67 00:05:48.879 --> 00:05:53.480 Himalayas and having to take these special pills to purify my water because you can 68 00:05:53.560 --> 00:05:58.480 get really sick. In Kenya, I read in an article that almost nineteen 69 00:05:58.480 --> 00:06:02.160 million Kenyons lack access to clean water and the population, you know, that's 70 00:06:02.199 --> 00:06:08.120 like thirty seven percent of canyons. Uh. And that's a big sanitation issue 71 00:06:08.120 --> 00:06:11.680 because it does lead to disease. You actually got sick when you were in 72 00:06:11.800 --> 00:06:18.399 college from freaking unsanitary water. Tell me about that. Yes, I actually 73 00:06:18.480 --> 00:06:23.560 I cannot even like count how many times I've had water bone disease, and 74 00:06:23.680 --> 00:06:27.920 the last case was like two weeks ago. But you know, the more 75 00:06:28.199 --> 00:06:30.839 interesting fact is that, you know, when we started Magicicotta, my co 76 00:06:30.959 --> 00:06:35.959 founded Canadian um, she came to Kenya for her first time, She came 77 00:06:36.000 --> 00:06:42.279 to Africa for her first dame and within two which she had corrida. So 78 00:06:42.480 --> 00:06:46.959 it's it's something that we have experienced ourselves. It's something that we struggle with. 79 00:06:47.360 --> 00:06:50.720 I have a three hour old daughter. Two months ago she had dropt 80 00:06:50.759 --> 00:06:59.519 a virus, which is another water bone disease and it's responsible for most Toddra's 81 00:06:59.600 --> 00:07:04.240 depth beetle fab Yes, that's really frightening. Uh. And it's not just 82 00:07:04.360 --> 00:07:08.199 you know, I want to un your score that even though we're talking about 83 00:07:08.279 --> 00:07:12.279 Kenya and you know your country in Africa, it is a global issue. 84 00:07:12.879 --> 00:07:15.560 And I've traveled a lot to third world countries when I was younger, and 85 00:07:16.120 --> 00:07:18.279 it is you know, you have to be really careful. But it's not 86 00:07:18.319 --> 00:07:23.639 just third world countries. You can con second first world countries from from unclean 87 00:07:23.720 --> 00:07:30.360 water because I have and food too, I have yes and and and then 88 00:07:30.360 --> 00:07:33.360 there's drought a lot of you know, um, there's a lot of issues 89 00:07:33.480 --> 00:07:36.759 about water, not only the drinking it but using it. I mean it's 90 00:07:36.839 --> 00:07:43.000 essential to so much. So you came, you know, air to water. 91 00:07:43.160 --> 00:07:45.360 Let's just talk about that concept. I mean, you know in the 92 00:07:45.800 --> 00:07:49.000 Bible they said Jesus turned water to wine, right the Kana you turned air 93 00:07:49.160 --> 00:07:54.120 to water. That is magic. And I learned reading up on you that 94 00:07:54.160 --> 00:07:57.480 magic actually is an important meeting in Swahili, so let's start with that. 95 00:07:59.120 --> 00:08:05.680 Yes, so magic MJII. The first four letters of our name means water 96 00:08:05.759 --> 00:08:11.240 INSHISI and K stands for una, which is harvesting also Insohisy, so basically 97 00:08:11.399 --> 00:08:18.600 magic magic means water harvesting into a healing. So it's uh um and and 98 00:08:18.600 --> 00:08:22.720 and you know the reason why we came up with this name is because, 99 00:08:22.120 --> 00:08:26.920 um, you know, we wanted something to people to relate with. Even 100 00:08:26.000 --> 00:08:31.399 if this is a technology that has been used in western countries, uh, 101 00:08:31.439 --> 00:08:35.000 you know, for deployment of the army. Uh and what have you wanted 102 00:08:35.039 --> 00:08:39.480 to show that you know, we can own this technology because in the real 103 00:08:39.559 --> 00:08:43.600 essence, this is not an exactly new technology. It has been used for 104 00:08:43.759 --> 00:08:48.120 centuries. Like for example, in my communities I grew that, I grew 105 00:08:48.200 --> 00:08:52.279 up seeing them harvesting view like they would put plain sheets on the ground overnight. 106 00:08:52.720 --> 00:08:56.159 But then that's water they would collect was actually very clean water. They 107 00:08:56.159 --> 00:09:01.120 would collect like half a little past which was all out of water. So 108 00:09:01.159 --> 00:09:05.159 this is and also there are some animals in nature that do that, you 109 00:09:05.279 --> 00:09:07.759 know, living in desert, then I mean their desert. There is a 110 00:09:07.799 --> 00:09:13.120 bitle that actually collect humidity. There are some plants that get their water from 111 00:09:13.200 --> 00:09:18.200 the humidity, and most of these are desert plants. So it's not something 112 00:09:18.240 --> 00:09:22.440 new, but we wanted to bring this technology back home that has been used 113 00:09:22.440 --> 00:09:26.679 for many centuries in a way that you know, it's more efficient and can 114 00:09:26.960 --> 00:09:31.679 be impact too too many people. So the sciences and correct me if I'm 115 00:09:31.720 --> 00:09:37.200 wrong. You capture the humidity in the air. Yes, yes, we 116 00:09:37.320 --> 00:09:41.720 have different rooms. There are different ways of getting water from air. As 117 00:09:41.759 --> 00:09:46.440 we use the humidity because while we're working, it's deserts like climatic conditions, 118 00:09:46.480 --> 00:09:52.000 so you don't have much dew or fog or mist to harvest. So we 119 00:09:52.120 --> 00:09:56.440 just get water from direct the humidity. But there are some places where people 120 00:09:56.639 --> 00:10:01.279 use fog and mist, and these are regions where you know, they're more 121 00:10:01.360 --> 00:10:05.200 highlands and they have a lot of duoso. Perhaps they work in the desert 122 00:10:05.480 --> 00:10:11.080 and the drial conditions. Yes, we mostly work in drought conditions, so 123 00:10:11.120 --> 00:10:16.159 we do condense. It's the same principle where you get a glass of very 124 00:10:16.159 --> 00:10:20.759 cold water with you know eyes, you see a lot of water forming on 125 00:10:20.799 --> 00:10:24.960 the outside of the glass. It's the exact same principle where we pass the 126 00:10:26.039 --> 00:10:31.240 air through such a surface, very cold surface, and then that water forms 127 00:10:31.320 --> 00:10:35.399 droplets and then we collect those droplets so we can work. Most of the 128 00:10:35.480 --> 00:10:41.480 regions we work are very dry, or give an example, the humidities around 129 00:10:41.519 --> 00:10:48.080 thirty five percent relative humidity. But you see a place where it's very humid, 130 00:10:48.159 --> 00:10:50.679 like in Asia, like in some places in India, can go all 131 00:10:50.720 --> 00:10:54.519 the way to eighty eight percent and that's very humid, or in the coastal 132 00:10:54.559 --> 00:11:01.799 regions. So we work in extreme low humidity levels. So the magic water 133 00:11:01.919 --> 00:11:07.279 is a machine. The basic harvest cleans potable water from the moisture in the 134 00:11:07.360 --> 00:11:13.960 air. How large is it? How long does the process take? So 135 00:11:13.200 --> 00:11:20.720 yes, magic units, it's it's a device, UM and we calculate the 136 00:11:22.399 --> 00:11:26.759 production paddy that is part twenty four hours. So because they run for twenty 137 00:11:26.799 --> 00:11:31.960 four hours, UM and I would look to mention most of our installations are 138 00:11:31.960 --> 00:11:37.639 solar powered, but we can't bring Now the biggest device can harvest five hundred 139 00:11:37.679 --> 00:11:43.200 datas of but if it is in a more humid area, it can harvest 140 00:11:43.240 --> 00:11:46.960 all the way to eight hundred. But the maximum we get in this regions. 141 00:11:48.080 --> 00:11:52.759 Is our ound five undread datas of what a pad. So you mentioned 142 00:11:52.919 --> 00:11:56.000 that it operates on solar power, which I want to underscore because I know 143 00:11:56.039 --> 00:12:00.919 there are many countries like South Africa which is loach shipping right now, where 144 00:12:00.919 --> 00:12:07.919 they're um turning off electricity supplies to preserve the electric bandwidth. Um. So 145 00:12:09.000 --> 00:12:13.559 that's good that you're using cellar power because that's another growing crisis apparently access to 146 00:12:13.639 --> 00:12:16.840 electricity. Again, I travel to a lot of the world's vineyards where water 147 00:12:18.039 --> 00:12:22.000 and electricity are both important. Yes, and in scarce terms, have you 148 00:12:22.000 --> 00:12:28.200 ever worked in the wine world with what you're doing? Um so? One, 149 00:12:28.360 --> 00:12:35.080 we have walked with the buoy at this data um to provide because they 150 00:12:35.120 --> 00:12:41.919 need very clean water. Um We have visited many winds, both in Kenya 151 00:12:41.960 --> 00:12:46.919 and South Africa, so I understand like what is their need and they challenge 152 00:12:46.960 --> 00:12:52.320 us that they face um so. I have visited a few years and and 153 00:12:52.360 --> 00:12:56.879 the waumption consumption is quite tight. Also, so do you think it's an 154 00:12:56.879 --> 00:13:03.159 area I mean obviously primary goal one, I am assuming to get portable accessible 155 00:13:03.159 --> 00:13:05.840 water to people who need it most with your people, right, So, 156 00:13:05.919 --> 00:13:11.000 what have been some of the examples you can share with me about how Magic 157 00:13:11.039 --> 00:13:16.279 Water is helping people who need access to partable water. Ah. Yeah, 158 00:13:16.320 --> 00:13:20.440 that's a very good question. So we do work in different ways. One, 159 00:13:20.960 --> 00:13:26.320 we do work with engeo's Good Local International, mostly for like drought management 160 00:13:26.919 --> 00:13:31.559 or disaster or relief. So we do work with and geos to deploy the 161 00:13:31.679 --> 00:13:39.639 system. Where we install these systems either in schools or hospitals or community centers 162 00:13:39.639 --> 00:13:43.000 where they're open to anyone who need clean drinking water. Is that around the 163 00:13:43.000 --> 00:13:48.120 world or in specific parts of the world there? So, currently most of 164 00:13:48.159 --> 00:13:54.480 our installations are in Kenya, but we've done installations in South Africa, in 165 00:13:54.480 --> 00:14:01.720 India. In India, we have done an installation in Ethiopia. So we 166 00:14:01.799 --> 00:14:05.360 do send out devices. We just don't do the installations ourselves because of the 167 00:14:05.440 --> 00:14:11.360 logistics. But you know, we are starting in Kenya, but we're hoping 168 00:14:11.440 --> 00:14:18.639 that we will be able to go where we are needed. Because you mentioned 169 00:14:18.679 --> 00:14:22.480 disaster relief, and you know, I think about Howzeandreas in the world's Central 170 00:14:22.519 --> 00:14:28.480 Kitchen and what he's doing setting up disasters with food food centers, and I 171 00:14:28.519 --> 00:14:33.440 would think that water centers would be as essential. Yes, And that is 172 00:14:33.480 --> 00:14:39.320 one thing that we want to provide. Our principle is um. You know, 173 00:14:39.360 --> 00:14:43.720 even if you don't have water for anything else, you have clean drinking 174 00:14:43.720 --> 00:14:50.080 water. And one of the biggest headache for engels organizations that are doing relief 175 00:14:50.480 --> 00:14:54.639 is transporting water. It's very difficult and heavy and expensive to transport water. 176 00:14:56.200 --> 00:15:01.559 Sometimes it's extreme remote region and you can only transfer what's so much. So 177 00:15:01.600 --> 00:15:05.919 if you transport ten thousand letters, then you know, after three days you 178 00:15:05.960 --> 00:15:09.360 need to go back, or after you know, one one one week. 179 00:15:09.720 --> 00:15:13.559 And in Kenya, the way we experience or subside. In Africa, we 180 00:15:13.720 --> 00:15:18.519 just experienced one of our worst droughts. We have never experienced something like that 181 00:15:18.519 --> 00:15:22.000 that has lasted for three years. So in the first year, a lot 182 00:15:22.039 --> 00:15:28.159 of people, a lot of organization came in and they offered relief. But 183 00:15:28.440 --> 00:15:31.440 you know, relief is mostly emergencies, and when it's passed to an ear, 184 00:15:31.720 --> 00:15:35.679 that is not an emergency anymore so, and that is not a mandate 185 00:15:35.720 --> 00:15:41.440 of these engels. So they withdraw and then the communities are left without anyone 186 00:15:41.480 --> 00:15:46.360 to help them. So and this is a new situation that hasn't happened in 187 00:15:46.519 --> 00:15:52.559 history. So everybody doesn't know what to do because you can only support so 188 00:15:52.679 --> 00:15:56.080 much, you can only support for a short period of time. So there's 189 00:15:56.399 --> 00:16:02.840 there's need to create lasting solutions for these emergencies because clearly they will be part 190 00:16:02.879 --> 00:16:11.559 of our lives. So you can you know, what is the sustainability factor 191 00:16:11.879 --> 00:16:15.879 of you know, magic order? How long does a unit last? I 192 00:16:15.000 --> 00:16:18.600 read that they can be stacked up to produce as much as one hundred thousand 193 00:16:18.679 --> 00:16:23.399 liters of order a day. Um, how long are your units last? 194 00:16:23.679 --> 00:16:26.960 And what is the what is the lifespan of a union? And what is 195 00:16:27.000 --> 00:16:34.120 the cost for a company and or an individual to have units? So? 196 00:16:36.080 --> 00:16:40.679 Oh okay, um, So an answer to the first question, um, 197 00:16:40.799 --> 00:16:45.279 the lifespan of our devices is around fifteen years. But of course we proper 198 00:16:45.360 --> 00:16:51.200 maintenance, they can last longer. So we have specific maintenance, um. 199 00:16:51.240 --> 00:16:55.799 And the specific maintenance is first you have to wash the air field test, 200 00:16:56.080 --> 00:17:00.279 so we show the community or the person in charge on how to walk shit 201 00:17:00.759 --> 00:17:04.119 and how how after how long towards the air filters. And then we have 202 00:17:04.200 --> 00:17:08.160 the water filters because we have to add um. So first we have to 203 00:17:08.200 --> 00:17:14.680 add minimization and we have to have water filters inside the system just to make 204 00:17:14.680 --> 00:17:17.759 sure that the water is cleaned. The water we get where gets from air 205 00:17:17.880 --> 00:17:21.920 is distilled, so you have to add minerals which is being used for drinking. 206 00:17:22.599 --> 00:17:27.359 UM. So that we have an annual an annual maintenance. So annually 207 00:17:27.359 --> 00:17:32.079 we go back and maintain that device. We change the cart enleges. But 208 00:17:32.200 --> 00:17:37.039 we've made sure that these cartridges or these things that you need to change can 209 00:17:37.119 --> 00:17:41.000 be found locally from you know, you can order from any town and you 210 00:17:41.039 --> 00:17:45.519 can get them from specific companies so that if they don't need us, they 211 00:17:45.519 --> 00:17:51.359 can also buy them themselves and change them. But we also trained somebody in 212 00:17:51.400 --> 00:17:56.279 the community on the ins and out of the system. UM. And also 213 00:17:56.319 --> 00:18:03.119 to the second question, how at that on draftly does it cost? So 214 00:18:03.359 --> 00:18:07.440 the one variety air to water technology is the cost. Because it's still a 215 00:18:07.519 --> 00:18:15.400 new technology that hasn't been scaled, whether it's manufacturing or distribution UM, the 216 00:18:15.640 --> 00:18:19.839 cost can range from depending we have our smallest unit which is twenty five teras 217 00:18:19.880 --> 00:18:26.200 or water pa day. That is so the range of cost of these devices 218 00:18:26.319 --> 00:18:30.480 is from a thousand us D all the way to fifteen thousand us D that 219 00:18:30.680 --> 00:18:40.319 is our largest United How much is it U fifteen thousand US stars. Well, 220 00:18:40.400 --> 00:18:42.720 so that really would make it not excessive for like families, right, 221 00:18:45.039 --> 00:18:49.839 not the five thoundred one is for community, it's for drinking water. It's 222 00:18:51.559 --> 00:18:56.279 for drinking water. So there's basically the magic water units would be acquired by 223 00:18:56.359 --> 00:19:00.920 community organizations or businesses. Not amlace, I mean, you know, and 224 00:19:02.440 --> 00:19:07.359 right, yes, And most of the people we walk with do not have 225 00:19:07.400 --> 00:19:12.920 the capability to buy, right, mostly low income household And that's why walk 226 00:19:12.920 --> 00:19:21.640 We engeo's governments and other institution to pain for disinstollutions. That makes sense, 227 00:19:21.680 --> 00:19:23.839 and I just want to underscore for people listening, this is not a water 228 00:19:25.000 --> 00:19:29.319 filter. This is a concept that harvests water from the air, which leads 229 00:19:29.319 --> 00:19:32.799 me to a question or the environment, right, so, which is not 230 00:19:32.920 --> 00:19:34.640 easy, but it's doable, which was kind of eye opening for me. 231 00:19:34.720 --> 00:19:38.039 But then I'm about to do a show about somebody who's turning water into clear 232 00:19:38.119 --> 00:19:41.519 ice. Who knew, you know? So I'm learning a lot about water 233 00:19:41.599 --> 00:19:48.960 today, bath So I'm I am concerned and curious. Pollution is a big 234 00:19:48.000 --> 00:19:52.759 factor in the environment. Air pollution. How do you have concerns that the 235 00:19:52.799 --> 00:19:57.920 water being harvested from the air could have pollutants in it because of the industrial 236 00:19:57.960 --> 00:20:04.920 pollution. Yes, that's a biggest concern um. And it can be a 237 00:20:06.039 --> 00:20:11.440 concern even installing the system, let's say in a place like Nairobi near an 238 00:20:11.480 --> 00:20:15.920 industrial area. But most of the regions that we install are quite removed, 239 00:20:17.079 --> 00:20:23.000 and the biggest pollution is dust. Um. And yes, yes there's a 240 00:20:23.000 --> 00:20:29.200 lot of dust because it's it's it's it's like it's a desert. Um. 241 00:20:29.279 --> 00:20:33.839 That's why we have the air filters and they have to be washed um that's 242 00:20:33.839 --> 00:20:40.279 specific times. So that is actually our biggest challenge, the dust. Um. 243 00:20:40.319 --> 00:20:44.319 But then if you come to like our workshop in Nairobi in the industrial 244 00:20:44.359 --> 00:20:48.920 area, un that's another story because one of the things we noticed, um 245 00:20:49.000 --> 00:20:56.160 the water has some levels of ammonia, which is directly linked to the pollution. 246 00:20:56.839 --> 00:21:02.480 Right, I would say that would be a challenge, you know, 247 00:21:02.880 --> 00:21:07.000 the environmental factors, because you're doing something fairly pure, you know, I 248 00:21:07.000 --> 00:21:11.680 mean it's environmental factors are a problem with our existing rivers and streams right now, 249 00:21:12.400 --> 00:21:21.640 right yeah, I mean environmental pollution is already a problem with existing water, 250 00:21:19.960 --> 00:21:26.079 much less water that's being created. So yeah, so what do you 251 00:21:26.119 --> 00:21:29.319 say is you know, how are you going to skate? You're an entrepreneur, 252 00:21:29.400 --> 00:21:32.000 you have I also want to point out you have two business partners who 253 00:21:32.039 --> 00:21:34.640 are also women, so you're one hundred percent women lad correct, yes, 254 00:21:34.799 --> 00:21:42.200 yes, are your partners also from Africa? No? Actually I met um 255 00:21:42.400 --> 00:21:48.119 So the way Magico was started. Um So. Previously I was doing what 256 00:21:48.319 --> 00:21:53.759 a futution for communities and then we had one of the devout season, which 257 00:21:53.839 --> 00:22:00.400 lasted I think one in the half years, in most community members up buying 258 00:22:00.440 --> 00:22:03.400 the water filters because the rivers they were getting the water from head dried up 259 00:22:03.720 --> 00:22:07.720 and now they were depending on, you know, somebody to sell them the 260 00:22:07.799 --> 00:22:15.039 water or even like buying bottled water. And you know, I had this 261 00:22:15.240 --> 00:22:19.640 idea, like, you know, why can't we provide a decentralized water source 262 00:22:19.880 --> 00:22:25.960 and especially to communities that need that water more specifically just for drinking. And 263 00:22:26.119 --> 00:22:32.599 I was very lucky because I got into this program by Singularity to university and 264 00:22:32.880 --> 00:22:37.559 basically they were just connecting you and creating metalorks to help you implement your idea. 265 00:22:37.920 --> 00:22:42.279 So I met an Aspacian player during that program, So an Astacia. 266 00:22:42.400 --> 00:22:48.160 She was already working in the technology part of this technology in Canada, So 267 00:22:48.200 --> 00:22:53.720 they were doing a lot of research on air to water technologies and Clayer was 268 00:22:53.759 --> 00:22:57.839 based in Malawi and we just kind of connected. Then I was selling them 269 00:22:57.960 --> 00:23:03.720 about my idea and you know, we found out that we had a similar 270 00:23:03.880 --> 00:23:07.160 vision, and you know, we all came back to Kenya, um and 271 00:23:07.240 --> 00:23:15.240 have been in Kenya for a few years now. Very interesting. You're working 272 00:23:15.279 --> 00:23:18.319 with a lot of different interesting partners. And I see The Magic Water is 273 00:23:18.359 --> 00:23:25.039 filmed in a daven documentary about innovations in water. Correct, yes, yes, 274 00:23:25.279 --> 00:23:30.839 did you meet mantainmon Unfortunately no, so I met his partner. I 275 00:23:30.960 --> 00:23:36.799 met his partner. So, Madame Monty is doing a lot in waters. 276 00:23:37.079 --> 00:23:41.880 He's one of the founders of water dot org and we have close paths so 277 00:23:41.000 --> 00:23:48.200 many times with his work, so we also go to the same conferences, 278 00:23:48.240 --> 00:23:52.480 but most of the time I meet his co founder, so I haven't been 279 00:23:52.680 --> 00:23:57.480 fortunate to meet him in person. Um. Yet, that's great, and 280 00:23:57.519 --> 00:24:00.720 I just want to point out that you're two partners again. You are a 281 00:24:00.759 --> 00:24:07.319 woman led company on Assagia Kachenko and then you're Beth Kogi and clear Sewell, 282 00:24:08.960 --> 00:24:14.599 and you know, it's nice to see women leading a movement that many of 283 00:24:14.680 --> 00:24:17.079 us don't think about. I mean, there's so many people there's take water 284 00:24:17.160 --> 00:24:19.000 for granted, I don't because I think about it all the time, because 285 00:24:19.000 --> 00:24:23.599 I travel a lot, Beth, and I'm always conscious about what I'm ingesting. 286 00:24:25.400 --> 00:24:27.680 And again because I'm meeting with farmers a lot. You know, winemaking 287 00:24:27.799 --> 00:24:33.240 is a farm and water is a constant discussion. Many countries don't allow irrigation. 288 00:24:34.079 --> 00:24:37.720 Water stresses. Water is important for the fine. I mean, water 289 00:24:37.839 --> 00:24:40.680 is a huge topic in the world of wine, and wine is a lot 290 00:24:40.720 --> 00:24:44.680 of water and its health. I mean, you know, people can die 291 00:24:44.720 --> 00:24:48.920 from being dehydrated, and they can also die from drinking unsanitary water. In 292 00:24:48.960 --> 00:24:52.559 fact, that's one reason many people drank wine and spirits when the old days, 293 00:24:52.640 --> 00:24:57.400 because they were afraid of unsanitary water. Right, Yes, I agree, 294 00:24:59.319 --> 00:25:04.039 what would you so? Uh? Magic Water is the recipient of a 295 00:25:04.119 --> 00:25:11.759 fairly significant award from thousand Faces, which I mentioned and just so people have 296 00:25:11.880 --> 00:25:18.200 that website, it's www dot thousand faces dot art. Now I've never heard 297 00:25:18.240 --> 00:25:21.640 of this organization. It came to me in a PR pitch. I love 298 00:25:21.680 --> 00:25:27.960 supporting anything that invests, any organization that invests and incubates other women owned businesses 299 00:25:29.079 --> 00:25:33.720 is actually something I'd like to do as a business person myself. And this 300 00:25:33.799 --> 00:25:37.160 is called the Female Founders Acceleration Program, which says it's a three month program 301 00:25:37.200 --> 00:25:41.720 designed to let help female lip programs. What are you getting, how are 302 00:25:41.720 --> 00:25:45.279 you using this honor, how is it helping you? And what are you 303 00:25:45.359 --> 00:25:48.519 seeing out of it? I mean it's fairly recent that you want. I 304 00:25:48.599 --> 00:25:52.920 just want us to put that up. Yes, yes, yes, UM. 305 00:25:52.440 --> 00:25:57.920 I think the award was announced like a month ago for April twenty April 306 00:25:57.960 --> 00:26:03.519 twenty twenty three, because we're talking in yes, yes, so it's very 307 00:26:03.559 --> 00:26:07.720 new, UM. And the reason why I wanted to join this program. 308 00:26:08.160 --> 00:26:11.920 Uh. You know, most of the time, when you work within the 309 00:26:11.960 --> 00:26:15.640 same networks, within the same region, UM, your networks tend to be 310 00:26:15.720 --> 00:26:22.039 the same uh, and people get to know you and your business. UM. 311 00:26:22.119 --> 00:26:26.400 But you know what this program was doing. It was offering us a 312 00:26:26.559 --> 00:26:32.680 different a different view of things, UM, where you know, you take 313 00:26:32.799 --> 00:26:37.440 back you know, somebody who doesn't know your company, they're hearing your company 314 00:26:37.440 --> 00:26:41.079 for the first time and then they give you insights. So this is getting 315 00:26:41.200 --> 00:26:49.200 fresh um kind of getting new UM and fresh um idea. So the program. 316 00:26:49.319 --> 00:26:56.960 We went through a three months training UM. It was highly highly highly 317 00:26:56.559 --> 00:27:04.640 UM organized to feed our needs as companies. And one of the things and 318 00:27:04.720 --> 00:27:08.799 because we were not so many I think that things. The things I took 319 00:27:08.799 --> 00:27:14.519 away from this we head one on one conversations with these trainees. Because these 320 00:27:14.519 --> 00:27:18.960 are people who already have led or you know, are working in big organizations. 321 00:27:18.960 --> 00:27:23.720 They have seen it all. So it's basically learning from their experience and 322 00:27:23.880 --> 00:27:26.720 if you had a specific question, you would ask. So a lot of 323 00:27:26.759 --> 00:27:32.000 things I got, even like I think my biggest decreer was it's okay to 324 00:27:32.079 --> 00:27:34.359 say no. Because even for us, like we work in a very small 325 00:27:34.440 --> 00:27:40.640 niche, when you know corporate approach you, you immediately think that is a 326 00:27:40.759 --> 00:27:45.000 very good idea, or even angels approach you that you feel that you know, 327 00:27:45.480 --> 00:27:48.279 this is a very great customer. But you know, when you start 328 00:27:48.319 --> 00:27:52.119 working with them, you find out there is a disconnect in terms of visions 329 00:27:52.160 --> 00:27:57.160 and what you're looking for and what what you want, what you want to 330 00:27:57.200 --> 00:28:00.440 achieve, and what they want to achieve. So the biggest takeaway was, 331 00:28:00.519 --> 00:28:04.920 you know, it's okay to say no if you feel that um, there's 332 00:28:06.000 --> 00:28:11.240 there's you know, there's disconnect between all this. So the training were very 333 00:28:11.240 --> 00:28:15.519 specific to companies and our specific needs and where we were and then data We 334 00:28:15.599 --> 00:28:22.440 got to get mentors who actually were not there to just tell you your companies 335 00:28:22.519 --> 00:28:26.519 bring this you. They were giving you an opportunity to just go to exactly 336 00:28:26.519 --> 00:28:32.240 what is your pain point at that point at that time. So if if 337 00:28:32.279 --> 00:28:36.920 you're looking for marketing strategy, they would help you create that. If you're 338 00:28:36.920 --> 00:28:41.759 looking for specific introduction, they would help to introduce you. But I think 339 00:28:41.799 --> 00:28:47.839 above all is validation UM. I think it's female um. Female founders. 340 00:28:47.880 --> 00:28:52.039 Most of the time we feel, like you know, there is a time 341 00:28:52.079 --> 00:28:56.279 you feel self doubt. So getting this award is a validation for most of 342 00:28:56.400 --> 00:29:00.759 us. Well, I think, you know, I love the fact that 343 00:29:00.799 --> 00:29:06.200 they don't know your industry because I had a business for many years in marketing 344 00:29:06.200 --> 00:29:08.519 and public relations, and I didn't know other people's you know, at the 345 00:29:08.599 --> 00:29:11.759 end of the day, I knew my business and I love taking what I 346 00:29:11.799 --> 00:29:15.519 knew about my business and helping other businesses. So that is a value for 347 00:29:15.599 --> 00:29:18.119 you that they don't know your business, they just know your why, and 348 00:29:18.160 --> 00:29:22.079 you have a very big why. What would you like to see happen with 349 00:29:22.200 --> 00:29:25.920 magic water in the future, if you could take it and scale it and 350 00:29:25.960 --> 00:29:29.039 turn it into something else, what would you and your partners like to say 351 00:29:29.079 --> 00:29:33.000 happen, Beth. I think for us it's to make because I think one 352 00:29:33.039 --> 00:29:40.440 thing I have learned is that what technologies are not cheap? What a very 353 00:29:40.480 --> 00:29:47.240 expensive brainwater harvesting is very expensive. Any water technology is not cheap, and 354 00:29:47.359 --> 00:29:52.200 most of the household, low income household duties struggle. I think our advision 355 00:29:52.240 --> 00:29:57.039 needs to make these kind of technologies that you know are bringing revolution and I 356 00:29:57.200 --> 00:30:02.599 change, accessible and affordable. So this may take a bit of time, 357 00:30:03.160 --> 00:30:07.519 but I think you know, the piram needs are not building one day. 358 00:30:07.640 --> 00:30:11.319 It's you know, just trying and pushing and making all this kind of technology 359 00:30:11.400 --> 00:30:17.880 is quite affordable to whoever needs it, um or a bidable to whoever needs 360 00:30:17.920 --> 00:30:22.920 it, whether it's you know, through government, but just making this technology 361 00:30:22.920 --> 00:30:26.400 accessible to the people who need it the most. I think that's a really 362 00:30:26.400 --> 00:30:29.759 good point. I mean, you know, for anyone listening he was like, 363 00:30:30.160 --> 00:30:32.720 can I do that at home? Yeah? You can. You can't 364 00:30:32.720 --> 00:30:36.839 do it at home. There's actually um a couple of I just google harvesting 365 00:30:36.920 --> 00:30:40.640 rain water and you can you can set up some kind of system on your 366 00:30:40.640 --> 00:30:44.039 own if you really want to do it. Um and there's all sorts of 367 00:30:44.240 --> 00:30:48.200 gadgets out there. You have to just be very careful that you're getting getting 368 00:30:48.240 --> 00:30:51.920 water and it's not going bad on you. Um you're looking at it. 369 00:30:52.000 --> 00:30:53.960 You know that's for an individual basis. And you know, I've got one 370 00:30:55.000 --> 00:31:00.319 here water rainwater Harvesting one h one um yes, watercash dot com. But 371 00:31:00.400 --> 00:31:06.759 you do have to be careful because you know, things can get contaminated. 372 00:31:06.839 --> 00:31:08.920 And so you know, it's like if you're making your own beer, and 373 00:31:08.960 --> 00:31:11.839 I'm sure you can go buy amazing beer and wine and you can make it 374 00:31:11.880 --> 00:31:15.519 at home, but you've got to be very careful when you're doing it. 375 00:31:15.759 --> 00:31:18.559 You're not doing something that's going to harm you and your family. So obviously 376 00:31:18.640 --> 00:31:25.160 going to a trusted um uh tibe, you know, science proven source is 377 00:31:25.200 --> 00:31:29.720 important. I like the fact that the communities are buying your systems to help 378 00:31:29.759 --> 00:31:36.519 those who obviously are underserved and cannot afford this help and and and that's many 379 00:31:36.559 --> 00:31:44.880 many impoverished areas around the world. So it's just a really great uh interesting 380 00:31:44.920 --> 00:31:48.319 I mean I never thought I you know, When this was presented to me 381 00:31:48.640 --> 00:31:52.839 and there were three top winners and your number one, congratulations, I was 382 00:31:52.880 --> 00:31:56.319 like, Wow, that's like so awesome, because, like I said, 383 00:31:56.359 --> 00:32:00.640 water is very top of mind for me. I drink it, I rely 384 00:32:00.799 --> 00:32:04.759 on it, I swear by it. I think it saves my life sometimes 385 00:32:05.200 --> 00:32:08.640 I think I can live on water and nothing else. Yes, And I 386 00:32:08.680 --> 00:32:13.640 think that's a fact that you can subsist on water, but you can't subsist 387 00:32:14.400 --> 00:32:19.720 dehydrated, and so it's a health standpoint. But I also know that it's 388 00:32:19.960 --> 00:32:27.880 very important for farms and hospitals and other things that make our life function. 389 00:32:28.759 --> 00:32:34.720 And the accessibility to water is getting slimmer and slimmer because we're having so many 390 00:32:34.799 --> 00:32:37.279 droughts. You talked about Kenyon, and through your drought, it sounds like 391 00:32:37.480 --> 00:32:40.599 every time I turn around, there's a massive drought somewhere in the world and 392 00:32:40.640 --> 00:32:45.839 it's not getting any better, right, Yes, yes, exactly. So 393 00:32:45.960 --> 00:32:50.920 I think the next thing you can work on is figure out how to help 394 00:32:50.960 --> 00:32:52.640 address the drought and bigger ways. I mean, I think it's great that 395 00:32:52.680 --> 00:33:00.319 you were in the water filtration system and then moved into this movement, and 396 00:33:00.160 --> 00:33:05.279 it's very interesting. I'll be following it again for my listeners who want more 397 00:33:05.319 --> 00:33:10.799 information on magic Water, the website is Magicwater dot co. Again it's m 398 00:33:10.799 --> 00:33:22.119 Aji Kwater dot co. And there's some information there and how can they find 399 00:33:22.160 --> 00:33:27.440 Are you on social media? Yes, we are on LinkedIn and Twita, 400 00:33:27.680 --> 00:33:34.880 so the same name magic Quota at magic Quota on Twita and then magic Quota 401 00:33:35.000 --> 00:33:38.079 And if you're interested in learning more about thousand Faces, which is an exclusive 402 00:33:38.119 --> 00:33:42.240 community late it's an investment club. I am getting a lot of pitches on 403 00:33:42.279 --> 00:33:46.079 these investment clubs local national, technology, blah blah blah. It's it's kind 404 00:33:46.079 --> 00:33:52.960 of like the latest social impact move where you're not starting your company, but 405 00:33:52.079 --> 00:33:57.279 you're investing in other companies. It's a healthy way of doing social impact venture 406 00:33:57.319 --> 00:34:00.799 capital at different levels. You don't have to have because as Zelos you can 407 00:34:00.839 --> 00:34:05.559 do it. It's it's democratized. Funding is the term for the underfunded and 408 00:34:05.640 --> 00:34:08.519 excluded as what they say on the website. There's an extensive white paper, 409 00:34:08.559 --> 00:34:13.480 but I think it's very cool. Um it's an area of an industry that 410 00:34:13.519 --> 00:34:16.679 I'm personally interested in because I'm not interested starting yet another company. I'm least 411 00:34:16.760 --> 00:34:22.360 I'm more interested investing in other companies and finding ways to lift up. So 412 00:34:22.599 --> 00:34:28.639 very interesting. And again the website for thousand Faces is thousand Faces dot art. 413 00:34:29.000 --> 00:34:35.840 That's a new one for me, art Uh and I congratulate you for 414 00:34:36.039 --> 00:34:40.280 your honor, Beth. That's a very good and thank you for joining me 415 00:34:40.320 --> 00:34:44.199 from Kenya. One day. I hope to go to Kenya. I I've 416 00:34:44.199 --> 00:34:49.239 only been to South Africa, which is one of the most stunning and open 417 00:34:49.320 --> 00:34:55.840 to Botswana stunning, stunning, life changing trips and hopefully can go to Kenya 418 00:34:55.880 --> 00:35:04.840 one day, so I'll stay yes bluelem So you've been listening to another inspiring 419 00:35:05.039 --> 00:35:09.840 edition of Fearless Fabulous you on women entrepreneurs around the world. As you know, 420 00:35:09.960 --> 00:35:14.679 I try to spotlight women entrepreneurs as well as discuss topics of health and 421 00:35:14.679 --> 00:35:20.760 wellness to make your life better and inspired. Because, as always, my 422 00:35:20.840 --> 00:35:25.719 closing message is you have the choice. You have many choices to live your 423 00:35:25.719 --> 00:35:30.599 life. Choose one on your terms and make it fearless and always be fabulous. 424 00:35:30.760 --> 00:35:35.719 Thank you. I'm Melanie Young. Following me on Instagram at Melanie Fabulous, 425 00:35:35.880 --> 00:35:38.519 check me out at Melanie Young dot com and listen to all my shows 426 00:35:38.639 --> 00:35:46.320 on your favorite podcast channel over a hundred anytime anywhere on demand. Thank you 427 00:35:46.320 --> 00:36:00.480 and thank you, Beth Koji of Magic Water, Thank you most time. 428 00:36:01.000 --> 00:36:07.280 Master Times used to