1 00:00:00,080 --> 00:00:03,399 The great thing about these cash injections right is you are taking imperfect action and 2 00:00:03,439 --> 00:00:06,719 you get to play around with the offer and test what works best for your 3 00:00:06,759 --> 00:00:11,320 business, for your audience, for your style of working. It's not about 4 00:00:11,359 --> 00:00:15,320 like, oh, everybody else is doing voxer accountability, so I need to 5 00:00:15,320 --> 00:00:19,359 do mine in voxer as well. There's no one best way to do it. 6 00:00:19,359 --> 00:00:21,359 It's what's going to work for you and what's going to work for your 7 00:00:21,399 --> 00:00:28,320 audience best. Welcome to Imperfect Action. I'm Steph Taylor. For years, 8 00:00:28,359 --> 00:00:31,719 I read all the books, downloaded all the freebies, and did all the 9 00:00:31,760 --> 00:00:36,679 courses, but it wasn't until I started taking imperfect action that my business had 10 00:00:36,719 --> 00:00:42,880 its first million dollar year. Imperfect action is about doing things before you're ready, 11 00:00:43,119 --> 00:00:48,520 prioritizing consistent action over perfect action, and moving forward even when you're not 12 00:00:48,600 --> 00:00:53,000 sure you're doing it right. On this show, you can expect mindset advice, 13 00:00:53,159 --> 00:00:57,679 actionable marketing tips and strategies to build a business that brings you more profit, 14 00:00:58,079 --> 00:01:03,280 more freedom, and even more. Are you on the list to get 15 00:01:03,280 --> 00:01:07,239 my daily businesses? Every day, I'll send you a bite sized prompt designed 16 00:01:07,239 --> 00:01:11,760 to help you grow your business in a more Intentional Way sign up at steptaylor 17 00:01:11,799 --> 00:01:15,560 dot Co, forward slash DBB, or at the link in the show notes. 18 00:01:18,840 --> 00:01:21,879 Hey, welcome back to a Perfect Action. This is episode seven hundred 19 00:01:21,920 --> 00:01:26,159 and eighty nine. Today I'm sharing a couple of offers that you can sell 20 00:01:26,200 --> 00:01:32,560 in your business when you need a cash injection. Now, what do I 21 00:01:32,560 --> 00:01:36,560 actually mean by this term cash injection? What on earth is a cash injection? 22 00:01:37,239 --> 00:01:40,680 When I'm using the word cash injection or the term cash injection, what 23 00:01:40,719 --> 00:01:44,400 I'm really talking about is something that is quite similar to a launch. It's 24 00:01:44,400 --> 00:01:49,439 a limited time campaign with the goal of generating some cash flow for your business. 25 00:01:49,480 --> 00:01:53,280 You can almost think of it like a mini launch. And when you're 26 00:01:53,439 --> 00:01:57,280 running a cash injection campaign, it can be for an offer that you already 27 00:01:57,439 --> 00:02:00,400 have one that you already sell, or it can be for or a brand 28 00:02:00,480 --> 00:02:04,400 you offer you have never ever sold before. But the key thing is that 29 00:02:04,439 --> 00:02:07,840 it's usually not going to be that you are launching or you're selling something that 30 00:02:07,919 --> 00:02:10,840 takes months for you to create, Because when you need a cash injection in 31 00:02:10,840 --> 00:02:15,560 your business, you need it like yesterday. You don't need it three months 32 00:02:15,560 --> 00:02:21,759 from now. And the entire process of creating a cash injection or running a 33 00:02:21,800 --> 00:02:25,280 cash injection campaign in your business is all about imperfect action. You're probably not 34 00:02:25,319 --> 00:02:28,879 going to have a sales page for it. You might have like a Google 35 00:02:28,960 --> 00:02:30,319 doc, or you might spell it out in an email to your list, 36 00:02:30,360 --> 00:02:36,080 but you're not going to spend a lot of time designing a beautiful sales page. 37 00:02:36,360 --> 00:02:40,439 You're probably not going to have perfectly pre recorded lessons that you package up 38 00:02:40,479 --> 00:02:44,639 and sell like a course. But if you are teaching something, you're more 39 00:02:44,719 --> 00:02:50,080 likely to be teaching it via zoom Live. So for example, some example 40 00:02:50,120 --> 00:02:53,759 cash injections, I could potentially take one of my existing offers, offer Less 41 00:02:53,800 --> 00:02:58,759 Sell More, which is a mini course, and I could run a three 42 00:02:58,840 --> 00:03:04,159 day launch of that offer where for just those three days only my email list 43 00:03:04,400 --> 00:03:07,319 can get a special limited time bonus and they can only get that bonus during 44 00:03:07,360 --> 00:03:13,400 those three days. That would generate a cash injection because there's a limited time 45 00:03:13,520 --> 00:03:15,240 for people to buy, So anybody who has been sitting on the fence for 46 00:03:15,319 --> 00:03:19,800 a while about buying that offer, it would nudge them off the fence. 47 00:03:19,960 --> 00:03:23,360 They would buy and it would generate a little cash injection. Or alternatively, 48 00:03:23,520 --> 00:03:28,680 I could test a new offer, So let's say, I'm going to run 49 00:03:28,759 --> 00:03:31,599 a four week program where we will meet on Zoom once a week, and 50 00:03:31,639 --> 00:03:35,639 by the end of the four weeks, you will have brainstormed an idea for 51 00:03:35,680 --> 00:03:38,879 a cash injection. You'll have created all of the assets for your cash injection. 52 00:03:38,000 --> 00:03:42,919 So you'll have created your card, open emails or the sales emails, 53 00:03:43,000 --> 00:03:46,159 or your posts where you're selling it to your audience or anything like that. 54 00:03:46,199 --> 00:03:50,240 You'll have created all of the assets you need to sell it, and you 55 00:03:50,280 --> 00:03:53,800 will have sold it to your audience by the end of the four weeks. 56 00:03:53,240 --> 00:03:59,319 Right, that would be something where there's actually minimal amount of preparation for me 57 00:03:59,400 --> 00:04:04,000 to prepare that because I already know in my brain how to deliver a cash 58 00:04:04,000 --> 00:04:08,319 injections. I can teach that. I know how to teach that to a 59 00:04:08,360 --> 00:04:11,319 small group, and I would walk them through it week by week. So 60 00:04:11,360 --> 00:04:15,560 it's not something that's going to take me six months to build out a course 61 00:04:15,639 --> 00:04:17,800 on how to create a cash injection. It's a week by week, small 62 00:04:17,839 --> 00:04:24,040 program where it's easy for me to create. Now, why do we want 63 00:04:24,079 --> 00:04:28,240 to create cash injections in our business? Why would we want to Now? 64 00:04:28,279 --> 00:04:30,839 Regardless of whether you are new in business, or you've been running your business 65 00:04:30,879 --> 00:04:35,360 for a while, you will at some point find that maybe your cash flow 66 00:04:35,399 --> 00:04:39,839 is a little bit tight, or maybe you want to invest in a course 67 00:04:39,920 --> 00:04:43,040 or a coach or some software, or you want to hire a virtual assistant, 68 00:04:43,519 --> 00:04:46,160 but you don't have enough cash in your bank account to do so. 69 00:04:46,759 --> 00:04:49,800 And when you know how to run a cash injection campaign, when you have 70 00:04:49,879 --> 00:04:55,040 that skill, because honestly it's a skill, then you have the ability to 71 00:04:55,120 --> 00:04:59,600 create cash flow on demand, and that means that you can then reinvest that 72 00:04:59,720 --> 00:05:02,879 cash injection into your business. You can grow your business faster because now you 73 00:05:03,120 --> 00:05:08,600 have the coach or the software or the virtual assistant, and you can free 74 00:05:08,680 --> 00:05:12,399 up your time faster because that's going to create cash where you can use to 75 00:05:12,519 --> 00:05:15,240 yeah, hire that virtual assistant who's going to take a few things off your 76 00:05:15,279 --> 00:05:17,160 plate, so you now have more time which you can then spend on the 77 00:05:17,199 --> 00:05:23,319 things that grow your business faster. It's also a great way to test new 78 00:05:23,360 --> 00:05:28,399 ideas for offers without spending months creating them. This is actually a concept that 79 00:05:28,439 --> 00:05:31,879 I teach a little bit inside offer Less Sell More, where I talk about 80 00:05:31,879 --> 00:05:36,199 your low hanging fruit offer. There's always something that you can sell to your 81 00:05:36,199 --> 00:05:41,160 audience that's not going to take months and months to create. It's not an 82 00:05:41,240 --> 00:05:44,480 online course where you have to go and record all of your modules. It's 83 00:05:44,600 --> 00:05:47,639 not a brand new service where you need to go and outline the proposal and 84 00:05:47,680 --> 00:05:51,199 then how you're going to go through it step by step. It's something that 85 00:05:51,920 --> 00:05:57,480 solves a really, you know, a really pressing problem for your audience and 86 00:05:57,600 --> 00:06:01,319 doesn't take long for you to deliver it or sell it. And these can 87 00:06:01,360 --> 00:06:04,639 be limited time offers. That is one thing I really want to emphasize is 88 00:06:04,680 --> 00:06:10,240 these this isn't about adding all of these new offers to your office suite that 89 00:06:10,319 --> 00:06:15,920 you sell. It's not about adding them permanently. It's about testing new things, 90 00:06:15,040 --> 00:06:19,519 about getting creative. If you are an ADHD brain like mine. It's 91 00:06:19,519 --> 00:06:25,160 about keeping yourself entertained a little bit in your business as well, because what 92 00:06:25,240 --> 00:06:29,879 you might find is that once you've built out your entire office suite and everything 93 00:06:29,879 --> 00:06:31,680 feels really streamlined, then you're like, oh, this is kind of boring 94 00:06:31,759 --> 00:06:35,399 now. So it's about adding a little bit of diversity to what you sell 95 00:06:35,439 --> 00:06:40,639 and what you do month to month in your business so you can be These 96 00:06:40,680 --> 00:06:44,519 offers can be limited. They don't need to be a permanent addition. There's 97 00:06:44,560 --> 00:06:47,399 something that's available for a limited time, and then once you have run that 98 00:06:47,439 --> 00:06:50,959 cash injection, you might decide, well, actually, I really enjoy delivering 99 00:06:51,000 --> 00:06:55,240 this. My audience loved it, they got great results. I'm going to 100 00:06:55,240 --> 00:06:58,839 add this to my office suite permanently. Or maybe you'll think, well, 101 00:06:58,920 --> 00:07:01,000 that was great, but it's a limited time thing. I don't want to 102 00:07:01,040 --> 00:07:05,319 be delivering this forever for whatever reason that can be. Maybe you don't enjoy 103 00:07:05,360 --> 00:07:09,319 it, or maybe it took up too much of your time, whatever that 104 00:07:09,480 --> 00:07:11,759 is. I don't want to deliver this ongoing, so that was just a 105 00:07:11,800 --> 00:07:15,759 limited time campaign. Or maybe oh great, I like this offer, but 106 00:07:15,800 --> 00:07:17,560 I don't want to do it all the time. So maybe I'll just run 107 00:07:17,600 --> 00:07:21,480 it once a year. I'll launch it once a year and then that's it. 108 00:07:23,120 --> 00:07:27,959 So I Actually I do a lot of audience research. I've talked about 109 00:07:27,959 --> 00:07:30,279 this on the show quite a bit. I survey my email list twice a 110 00:07:30,360 --> 00:07:34,079 year. I'm constantly jumping on zoom calls with past students. I'm getting an 111 00:07:34,160 --> 00:07:40,279 idea of what's going on in people's brains in the online business world and the 112 00:07:40,319 --> 00:07:44,079 big thing that I see over and over and over again every time I survey 113 00:07:44,120 --> 00:07:47,199 my email list is this. I want to grow my business faster, but 114 00:07:47,240 --> 00:07:51,000 I don't have enough time. But I also don't have enough income to reinvest 115 00:07:51,040 --> 00:07:54,800 into the things that will free up my time. It's just catch twenty two 116 00:07:54,920 --> 00:08:00,480 chicken and egg situation, right. So I'm actually creating a solution to this. 117 00:08:00,519 --> 00:08:03,439 I'm launching a brand new membership called Conversion Campaigns. I'm launching it next 118 00:08:03,439 --> 00:08:07,040 week, and essentially it is a month to month membership where each month you 119 00:08:07,079 --> 00:08:11,959 will get a plug and play campaign to generate a cash injection in your business 120 00:08:13,199 --> 00:08:16,279 on demand. So it's fill in the blank's templates so you can implement each 121 00:08:16,399 --> 00:08:22,560 cash injection campaign or each conversion campaign as easily as you know, do this, 122 00:08:22,720 --> 00:08:26,319 then do that, then fill in the blanks and send that to your 123 00:08:26,360 --> 00:08:28,759 email list, or post that on Instagram or wherever your audience is. So, 124 00:08:28,879 --> 00:08:33,480 for example, in our first month, which is April, the conversion 125 00:08:33,519 --> 00:08:37,720 campaign is to test a new offer in a one off container, so essentially 126 00:08:39,080 --> 00:08:41,200 creating a limited time offer like the ones I'm going to talk about in this 127 00:08:41,320 --> 00:08:46,480 episode. That can be a great way to experiment with new ideas and to 128 00:08:46,720 --> 00:08:50,279 uncover what else your audience might want or need from you. So in April, 129 00:08:50,320 --> 00:08:54,480 you're going to brainstorm offers that you could test without having to spend a 130 00:08:54,480 --> 00:08:58,440 whole lot of time creating them. So what I've been talking about the offers 131 00:08:58,440 --> 00:09:03,639 that are really sim for you to put out there and sell. And ultimately 132 00:09:05,120 --> 00:09:07,759 this is you know, you're going to get a crash course in how to 133 00:09:07,840 --> 00:09:11,360 actually come up with ideas for the new offers, and I'll share a couple 134 00:09:11,360 --> 00:09:13,840 of those ideas in today's episode as well. But then you'll also get a 135 00:09:13,840 --> 00:09:18,440 crash course in selling that offer. You'll get the templates to send it to 136 00:09:18,480 --> 00:09:20,919 your email list and put it out to social media wherever you are online, 137 00:09:20,960 --> 00:09:24,519 and you can sell it to your audience that way. Now I don't actually 138 00:09:24,559 --> 00:09:28,679 have a wit list page for it. We're still very much in the process 139 00:09:28,720 --> 00:09:31,120 of piecing it all together. But if you DM me on Instagram, I'm 140 00:09:31,120 --> 00:09:35,679 there at Steph Taylor dot Co. Just dm me CC just the two letters 141 00:09:35,759 --> 00:09:37,919 C C, and I will pop you on the wait list and I'll send 142 00:09:37,919 --> 00:09:43,039 you a DM once the actual membership is open for enrollments. So today's episode 143 00:09:43,039 --> 00:09:48,320 five offers that you can launch to generate a cash injection. Now, we'll 144 00:09:48,320 --> 00:09:50,440 obviously explore this a lot deeper inside the membership, and I'll give you a 145 00:09:50,440 --> 00:09:56,200 bunch more ideas to help you come up with an offer that you can launch 146 00:09:56,399 --> 00:10:01,440 easily to generate a cash injection. But here there are five that you can 147 00:10:01,639 --> 00:10:05,320 kind of run with straightaway. So the first one a thirty minute consolet with 148 00:10:05,360 --> 00:10:09,159 a specific income. So, for example, I could sell a thirty minute 149 00:10:09,279 --> 00:10:13,000 clarify your office suite call and at the end of that thirty minutes they know 150 00:10:13,080 --> 00:10:16,440 exactly what their offers are going to be. And the idea here is that 151 00:10:16,480 --> 00:10:18,679 you're not selling them the thirty minute call, You're selling them the end results. 152 00:10:18,679 --> 00:10:22,320 So I'm not focusing so much on the fact that they get thirty minutes 153 00:10:22,320 --> 00:10:24,200 of my time. I'm focusing more on the fact that at the end of 154 00:10:24,240 --> 00:10:26,960 the call, you're going to know exactly what your office suite is, so 155 00:10:26,960 --> 00:10:31,519 you can start making more sales without feeling confused and overwhelmed about what to sell. 156 00:10:31,600 --> 00:10:35,639 It's kind of the classic you know, when somebody's buying a drill, 157 00:10:35,639 --> 00:10:39,360 they're not actually buying a drill, they're buying the whole. They don't care 158 00:10:39,399 --> 00:10:41,279 about the drill. The drill is just a vehicle for the transformation. What 159 00:10:41,320 --> 00:10:43,720 they care about is whether that drill is going to help them to put a 160 00:10:43,799 --> 00:10:48,279 hole through the piece of wood. When somebody is buying your thirty minute call, 161 00:10:48,559 --> 00:10:52,720 they're not buying thirty minutes of your time. They're buying that end result 162 00:10:52,759 --> 00:10:56,440 the same. This goes for all of your offers, and you can test 163 00:10:56,679 --> 00:11:00,679 different transformations with the exact same vehicle. So, for example, the thirty 164 00:11:00,720 --> 00:11:03,159 minute call this month could be to clarify their office suite, but then next 165 00:11:03,200 --> 00:11:07,720 month that thirty minute call could be to map out the name, structure, 166 00:11:07,960 --> 00:11:13,519 pricing, and messaging of one off particularly right. The whole idea with your 167 00:11:13,559 --> 00:11:18,279 cache injections is that you get to test different things and you might uncover that 168 00:11:18,120 --> 00:11:22,120 great. Nobody wants a thirty minute call to clarify their office suite. That's 169 00:11:22,120 --> 00:11:26,639 fine, Okay, next month we try something different. It's testing different things, 170 00:11:28,080 --> 00:11:31,639 taking imperfect action to see what lands, what doesn't land, what sells, 171 00:11:31,639 --> 00:11:35,799 what doesn't sell? Okay. The second idea a four week accountability program, 172 00:11:37,519 --> 00:11:41,080 is this something that your audience needs to do that you know that they 173 00:11:41,120 --> 00:11:43,440 need to do, and they probably also know that they need to do and 174 00:11:43,440 --> 00:11:46,039 they probably know how to do it, but they struggle to follow through on 175 00:11:46,080 --> 00:11:50,360 it. That is a good sign that you could create an accountability program. 176 00:11:50,600 --> 00:11:54,240 So in other words, this would be something like a group program where each 177 00:11:54,240 --> 00:11:58,679 week on Zoom you keep them accountable. It could be four weeks, eight 178 00:11:58,720 --> 00:12:01,120 weeks, twelve weeks, whatever. It doesn't that. The length is going 179 00:12:01,159 --> 00:12:05,600 to depend on how long it's going to take them to implement and to build 180 00:12:05,639 --> 00:12:09,519 that habit. It's not about any content, so you're not teaching them anything. 181 00:12:09,039 --> 00:12:13,840 They're not learning any new things from you. They already know what to 182 00:12:13,960 --> 00:12:16,720 do, they just now need the accountability to do it. And what those 183 00:12:16,759 --> 00:12:20,759 calls would then look like would be check ins where you're checking in on their 184 00:12:20,759 --> 00:12:24,600 progress and you can hot seat coach them, so you can coach them, 185 00:12:24,679 --> 00:12:26,600 you know, sort of one on one in that group container, so each 186 00:12:26,600 --> 00:12:31,399 person gets like ten minutes or whatever coaching them through those things that are getting 187 00:12:31,399 --> 00:12:37,480 in the way of them taking action. Or you could do your accountability program 188 00:12:37,519 --> 00:12:41,720 on Voxa or WhatsApp or some other kind of group chat where it's just daily 189 00:12:41,799 --> 00:12:43,360 check ins with the group. Maybe it's not a group thing. Maybe it's 190 00:12:43,360 --> 00:12:48,360 one on one accountability where you're doing weekly calls or you're doing daily check ins 191 00:12:48,480 --> 00:12:52,399 on WhatsApp or whatever. It is. The great thing about these cash injections, 192 00:12:52,440 --> 00:12:56,279 right is you are taking imperfect action and you get to play around with 193 00:12:56,320 --> 00:12:58,639 the offer and test what works best for your business, for your audience, 194 00:12:58,679 --> 00:13:03,480 for your style of working. It's not about like, oh, everybody else 195 00:13:03,559 --> 00:13:07,360 is doing voxer accountability, so I need to do mine in voxer as well. 196 00:13:09,000 --> 00:13:11,960 There's no one best way to do it. It's what's gonna work for 197 00:13:11,000 --> 00:13:16,639 you and what's gonna work for your audience. Best Number three a one off 198 00:13:16,799 --> 00:13:20,600 planning session. So for example, something I could run would be jump on 199 00:13:20,679 --> 00:13:24,200 zoom. Are we're gonna plan out your podcast episodes for the next twelve weeks 200 00:13:24,200 --> 00:13:28,919 in a group, or we're gonna jump on zoom and we're gonna plan out 201 00:13:28,960 --> 00:13:31,639 your launch calendar for the next twelve months. The idea is that you're doing 202 00:13:31,679 --> 00:13:35,039 it side by side. You are guiding them through the main steps that they 203 00:13:35,080 --> 00:13:39,440 need to take. So you might say, like step one, let's all 204 00:13:39,000 --> 00:13:45,200 brainstorm all of the potential podcast topics that we could have and we're gonna set 205 00:13:45,200 --> 00:13:48,639 a timer for five minutes and you're gonna brainstorm for five minutes, so they 206 00:13:48,679 --> 00:13:52,120 have time during the session to actually do the planning. And then you might 207 00:13:52,159 --> 00:13:56,720 say step two, let's map out the next twelve weeks in a calendar, 208 00:13:56,799 --> 00:14:01,080 what else are you doing in your business? And then step three, let's 209 00:14:01,799 --> 00:14:03,360 put in the topics that fit in with the things you want to do in 210 00:14:03,360 --> 00:14:07,080 your business. So you're kind of guiding them through the bigger steps, but 211 00:14:07,159 --> 00:14:09,840 they have, you know, five minutes to implement each step. It's not 212 00:14:09,919 --> 00:14:13,600 something that they then need to go away and implement afterwards. It's not something 213 00:14:13,639 --> 00:14:16,519 that they then go and do the planning afterwards, because otherwise they might not 214 00:14:16,639 --> 00:14:20,679 do it. So this is really giving them that container where they've got that 215 00:14:20,799 --> 00:14:26,240 accountability to do it live on the call with you. Number four a one 216 00:14:26,320 --> 00:14:30,759 off sprint session to achieve a very specific outcome. So this is coworking style 217 00:14:31,240 --> 00:14:35,440 where you are all on zoom in a group for accountability. They are not 218 00:14:35,639 --> 00:14:39,399 learning anything so for example, what you might do and this is a really 219 00:14:39,399 --> 00:14:41,759 basic example, but I would one hundred percent pay money for this. So 220 00:14:41,919 --> 00:14:46,320 sixty minute sprint to get to inbox zero, and essentially everyone is on zoom. 221 00:14:46,360 --> 00:14:50,360 You've all got your cameras on. You don't share your screen or anything, 222 00:14:50,360 --> 00:14:52,840 but you've just got your camera and you know that the group is kind 223 00:14:52,840 --> 00:14:56,519 of watching you, right and you are all just going through your inboxes asynchronously, 224 00:14:56,559 --> 00:15:01,639 going through your inboxes and getting them to impox zero, whether that's replying, 225 00:15:01,759 --> 00:15:07,000 deleting, delegating them and adding them to your task management software, whatever 226 00:15:07,120 --> 00:15:09,360 you need to do to get to inbox zero. You're just all doing it 227 00:15:09,360 --> 00:15:11,440 together in the group because in box zero, like, that's something we all 228 00:15:11,519 --> 00:15:15,440 know how to do it, but because we don't necessarily have it in our 229 00:15:15,480 --> 00:15:18,000 calendars, some of us really struggle to find the time to do it because 230 00:15:18,000 --> 00:15:22,600 it's not an urgent task. So that could be something that you would do 231 00:15:22,720 --> 00:15:24,360 in a group for accountability. You're doing it together. It makes it a 232 00:15:24,360 --> 00:15:28,240 little bit more fun. You could even add like a five minute break in 233 00:15:28,279 --> 00:15:33,080 there halfway through where everyone can chat. It's a lot more fun than trying 234 00:15:33,120 --> 00:15:35,639 to clear out your inbox on your own. And the focus here again isn't 235 00:15:35,720 --> 00:15:39,960 on learning anything. It's just doing the thing that they already know they need 236 00:15:39,000 --> 00:15:46,000 to do, and creating an accountability container for that number five, you could 237 00:15:46,039 --> 00:15:50,320 deliver an existing offer in a different container. So for example, I have 238 00:15:50,679 --> 00:15:54,360 one course that is called the Podcast Launch Plan, and rather than teaching you 239 00:15:54,399 --> 00:15:58,399 on how to launch a podcast in the Podcast Launch Plan for a limited time, 240 00:15:58,559 --> 00:16:02,799 maybe I would teach it in a four week one on one container where 241 00:16:02,919 --> 00:16:06,720 each week we have a call and I give you tasks to do between calls 242 00:16:06,840 --> 00:16:11,440 to launch your podcast essentially, and then you have access to me between calls 243 00:16:11,480 --> 00:16:15,159 to message me on WhatsApp and ask me questions. Or another example, rather 244 00:16:15,200 --> 00:16:21,360 than delivering my signature court Launch Magic as a twelve week course, I could 245 00:16:21,360 --> 00:16:25,759 deliver it in a one off, small group format where it's still twelve weeks 246 00:16:25,840 --> 00:16:30,120 long, but I'm working with say five students at once, and they have 247 00:16:30,159 --> 00:16:33,200 a higher touch experience, they get a lot more support from me, they 248 00:16:33,240 --> 00:16:36,799 get small group coaching calls, they get access to message me in between the 249 00:16:36,840 --> 00:16:41,799 calls, so they're getting much more, much more support, and therefore I 250 00:16:41,799 --> 00:16:45,480 would be able to charge more for that than for the actual cost that I 251 00:16:45,559 --> 00:16:48,480 sell. That's a larger group. So in other words, you're taking the 252 00:16:48,519 --> 00:16:53,120 same transformation and you are using a different vehicle to deliver it. So instead 253 00:16:53,120 --> 00:16:56,720 of using the drill to create a hole, we're looking at like, how 254 00:16:56,720 --> 00:17:00,440 else can we create a hole? Can I hammer a nail through here and 255 00:17:00,480 --> 00:17:02,840 pull that out? And then oh great, there's a you know. So 256 00:17:02,879 --> 00:17:04,680 we're taking that same outcome, that same thing that they are buying and giving 257 00:17:04,759 --> 00:17:08,359 it, putting it in a different container, a different vehicle. All right. 258 00:17:08,400 --> 00:17:12,200 So there you have it. Five simple things that you can launch to 259 00:17:12,359 --> 00:17:18,519 create a cash injection without spending months and months creating a brand new offer before 260 00:17:18,559 --> 00:17:22,839 you even know whether somebody's gonna buy it. Now next week Conversion Campaigns does 261 00:17:22,920 --> 00:17:25,400 open up. It's my month to month membership where you'll get all of the 262 00:17:25,440 --> 00:17:30,359 tools and templates to create a cash injection in your business each month. If 263 00:17:30,400 --> 00:17:32,839 you want to jump on the weightlist for that, send me a DM on 264 00:17:32,880 --> 00:17:36,440 Instagram. I'm there at Steph Taylor dot Co. Send me cc and I'll 265 00:17:36,440 --> 00:17:38,680 add you to the weightlist so I can send you a message when doors are 266 00:17:38,720 --> 00:17:44,079 open and you can jump into the membership. I'm really excited. I've been 267 00:17:44,119 --> 00:17:47,799 working on it for a very long time, and I was dragging my feet 268 00:17:47,839 --> 00:17:49,559 on it for months because I couldn't quite figure out what it was like. 269 00:17:49,559 --> 00:17:52,359 I couldn't quite figure out the particulars right, Like I was doing that whole 270 00:17:52,359 --> 00:17:57,000 thing of like perfectionist procrastination that I know many of you have done when you've 271 00:17:57,000 --> 00:18:00,519 created courses and memberships and all of that, and I was dragging my feed 272 00:18:00,559 --> 00:18:03,960 on it, and then it all kind of clicked and it all fell into 273 00:18:03,960 --> 00:18:06,039 place in my mind and I was like, Ah, this is what it 274 00:18:06,079 --> 00:18:07,680 needs to look like. So I'm really I am very excited about it. 275 00:18:07,680 --> 00:18:11,960 It's a labor of love. So keep an eye out for that or dm 276 00:18:12,000 --> 00:18:15,759 me on Instagram CC and I'll add you to the wait list. And if 277 00:18:15,799 --> 00:18:19,599 you're not already following this podcast, hit the follow button or the plus in 278 00:18:19,680 --> 00:18:23,160 Apple Podcasts, and it just means you'll get each new episode straight to your 279 00:18:23,200 --> 00:18:27,119 podcast app in your Latest Episodes feed, rather than having to go and look 280 00:18:27,160 --> 00:18:30,799 for it each Monday, Wednesday, Friday. When I release a new episode, 281 00:18:32,079 --> 00:18:33,559 that is it for today's episode. Thank you so much for listening. 282 00:18:33,720 --> 00:18:34,480 Catch you next time.