The great thing about these cash injections right is you are taking imperfect action and
you get to play around with the offer and test what works best for your
business, for your audience, for your style of working. It's not about
like, oh, everybody else is doing voxer accountability, so I need to
do mine in voxer as well. There's no one best way to do it.
It's what's going to work for you and what's going to work for your
audience best. Welcome to Imperfect Action. I'm Steph Taylor. For years,
I read all the books, downloaded all the freebies, and did all the
courses, but it wasn't until I started taking imperfect action that my business had
its first million dollar year. Imperfect action is about doing things before you're ready,
prioritizing consistent action over perfect action, and moving forward even when you're not
sure you're doing it right. On this show, you can expect mindset advice,
actionable marketing tips and strategies to build a business that brings you more profit,
more freedom, and even more. Are you on the list to get
my daily businesses? Every day, I'll send you a bite sized prompt designed
to help you grow your business in a more Intentional Way sign up at steptaylor
dot Co, forward slash DBB, or at the link in the show notes.
Hey, welcome back to a Perfect Action. This is episode seven hundred
and eighty nine. Today I'm sharing a couple of offers that you can sell
in your business when you need a cash injection. Now, what do I
actually mean by this term cash injection? What on earth is a cash injection?
When I'm using the word cash injection or the term cash injection, what
I'm really talking about is something that is quite similar to a launch. It's
a limited time campaign with the goal of generating some cash flow for your business.
You can almost think of it like a mini launch. And when you're
running a cash injection campaign, it can be for an offer that you already
have one that you already sell, or it can be for or a brand
you offer you have never ever sold before. But the key thing is that
it's usually not going to be that you are launching or you're selling something that
takes months for you to create, Because when you need a cash injection in
your business, you need it like yesterday. You don't need it three months
from now. And the entire process of creating a cash injection or running a
cash injection campaign in your business is all about imperfect action. You're probably not
going to have a sales page for it. You might have like a Google
doc, or you might spell it out in an email to your list,
but you're not going to spend a lot of time designing a beautiful sales page.
You're probably not going to have perfectly pre recorded lessons that you package up
and sell like a course. But if you are teaching something, you're more
likely to be teaching it via zoom Live. So for example, some example
cash injections, I could potentially take one of my existing offers, offer Less
Sell More, which is a mini course, and I could run a three
day launch of that offer where for just those three days only my email list
can get a special limited time bonus and they can only get that bonus during
those three days. That would generate a cash injection because there's a limited time
for people to buy, So anybody who has been sitting on the fence for
a while about buying that offer, it would nudge them off the fence.
They would buy and it would generate a little cash injection. Or alternatively,
I could test a new offer, So let's say, I'm going to run
a four week program where we will meet on Zoom once a week, and
by the end of the four weeks, you will have brainstormed an idea for
a cash injection. You'll have created all of the assets for your cash injection.
So you'll have created your card, open emails or the sales emails,
or your posts where you're selling it to your audience or anything like that.
You'll have created all of the assets you need to sell it, and you
will have sold it to your audience by the end of the four weeks.
Right, that would be something where there's actually minimal amount of preparation for me
to prepare that because I already know in my brain how to deliver a cash
injections. I can teach that. I know how to teach that to a
small group, and I would walk them through it week by week. So
it's not something that's going to take me six months to build out a course
on how to create a cash injection. It's a week by week, small
program where it's easy for me to create. Now, why do we want
to create cash injections in our business? Why would we want to Now?
Regardless of whether you are new in business, or you've been running your business
for a while, you will at some point find that maybe your cash flow
is a little bit tight, or maybe you want to invest in a course
or a coach or some software, or you want to hire a virtual assistant,
but you don't have enough cash in your bank account to do so.
And when you know how to run a cash injection campaign, when you have
that skill, because honestly it's a skill, then you have the ability to
create cash flow on demand, and that means that you can then reinvest that
cash injection into your business. You can grow your business faster because now you
have the coach or the software or the virtual assistant, and you can free
up your time faster because that's going to create cash where you can use to
yeah, hire that virtual assistant who's going to take a few things off your
plate, so you now have more time which you can then spend on the
things that grow your business faster. It's also a great way to test new
ideas for offers without spending months creating them. This is actually a concept that
I teach a little bit inside offer Less Sell More, where I talk about
your low hanging fruit offer. There's always something that you can sell to your
audience that's not going to take months and months to create. It's not an
online course where you have to go and record all of your modules. It's
not a brand new service where you need to go and outline the proposal and
then how you're going to go through it step by step. It's something that
solves a really, you know, a really pressing problem for your audience and
doesn't take long for you to deliver it or sell it. And these can
be limited time offers. That is one thing I really want to emphasize is
these this isn't about adding all of these new offers to your office suite that
you sell. It's not about adding them permanently. It's about testing new things,
about getting creative. If you are an ADHD brain like mine. It's
about keeping yourself entertained a little bit in your business as well, because what
you might find is that once you've built out your entire office suite and everything
feels really streamlined, then you're like, oh, this is kind of boring
now. So it's about adding a little bit of diversity to what you sell
and what you do month to month in your business so you can be These
offers can be limited. They don't need to be a permanent addition. There's
something that's available for a limited time, and then once you have run that
cash injection, you might decide, well, actually, I really enjoy delivering
this. My audience loved it, they got great results. I'm going to
add this to my office suite permanently. Or maybe you'll think, well,
that was great, but it's a limited time thing. I don't want to
be delivering this forever for whatever reason that can be. Maybe you don't enjoy
it, or maybe it took up too much of your time, whatever that
is. I don't want to deliver this ongoing, so that was just a
limited time campaign. Or maybe oh great, I like this offer, but
I don't want to do it all the time. So maybe I'll just run
it once a year. I'll launch it once a year and then that's it.
So I Actually I do a lot of audience research. I've talked about
this on the show quite a bit. I survey my email list twice a
year. I'm constantly jumping on zoom calls with past students. I'm getting an
idea of what's going on in people's brains in the online business world and the
big thing that I see over and over and over again every time I survey
my email list is this. I want to grow my business faster, but
I don't have enough time. But I also don't have enough income to reinvest
into the things that will free up my time. It's just catch twenty two
chicken and egg situation, right. So I'm actually creating a solution to this.
I'm launching a brand new membership called Conversion Campaigns. I'm launching it next
week, and essentially it is a month to month membership where each month you
will get a plug and play campaign to generate a cash injection in your business
on demand. So it's fill in the blank's templates so you can implement each
cash injection campaign or each conversion campaign as easily as you know, do this,
then do that, then fill in the blanks and send that to your
email list, or post that on Instagram or wherever your audience is. So,
for example, in our first month, which is April, the conversion
campaign is to test a new offer in a one off container, so essentially
creating a limited time offer like the ones I'm going to talk about in this
episode. That can be a great way to experiment with new ideas and to
uncover what else your audience might want or need from you. So in April,
you're going to brainstorm offers that you could test without having to spend a
whole lot of time creating them. So what I've been talking about the offers
that are really sim for you to put out there and sell. And ultimately
this is you know, you're going to get a crash course in how to
actually come up with ideas for the new offers, and I'll share a couple
of those ideas in today's episode as well. But then you'll also get a
crash course in selling that offer. You'll get the templates to send it to
your email list and put it out to social media wherever you are online,
and you can sell it to your audience that way. Now I don't actually
have a wit list page for it. We're still very much in the process
of piecing it all together. But if you DM me on Instagram, I'm
there at Steph Taylor dot Co. Just dm me CC just the two letters
C C, and I will pop you on the wait list and I'll send
you a DM once the actual membership is open for enrollments. So today's episode
five offers that you can launch to generate a cash injection. Now, we'll
obviously explore this a lot deeper inside the membership, and I'll give you a
bunch more ideas to help you come up with an offer that you can launch
easily to generate a cash injection. But here there are five that you can
kind of run with straightaway. So the first one a thirty minute consolet with
a specific income. So, for example, I could sell a thirty minute
clarify your office suite call and at the end of that thirty minutes they know
exactly what their offers are going to be. And the idea here is that
you're not selling them the thirty minute call, You're selling them the end results.
So I'm not focusing so much on the fact that they get thirty minutes
of my time. I'm focusing more on the fact that at the end of
the call, you're going to know exactly what your office suite is, so
you can start making more sales without feeling confused and overwhelmed about what to sell.
It's kind of the classic you know, when somebody's buying a drill,
they're not actually buying a drill, they're buying the whole. They don't care
about the drill. The drill is just a vehicle for the transformation. What
they care about is whether that drill is going to help them to put a
hole through the piece of wood. When somebody is buying your thirty minute call,
they're not buying thirty minutes of your time. They're buying that end result
the same. This goes for all of your offers, and you can test
different transformations with the exact same vehicle. So, for example, the thirty
minute call this month could be to clarify their office suite, but then next
month that thirty minute call could be to map out the name, structure,
pricing, and messaging of one off particularly right. The whole idea with your
cache injections is that you get to test different things and you might uncover that
great. Nobody wants a thirty minute call to clarify their office suite. That's
fine, Okay, next month we try something different. It's testing different things,
taking imperfect action to see what lands, what doesn't land, what sells,
what doesn't sell? Okay. The second idea a four week accountability program,
is this something that your audience needs to do that you know that they
need to do, and they probably also know that they need to do and
they probably know how to do it, but they struggle to follow through on
it. That is a good sign that you could create an accountability program.
So in other words, this would be something like a group program where each
week on Zoom you keep them accountable. It could be four weeks, eight
weeks, twelve weeks, whatever. It doesn't that. The length is going
to depend on how long it's going to take them to implement and to build
that habit. It's not about any content, so you're not teaching them anything.
They're not learning any new things from you. They already know what to
do, they just now need the accountability to do it. And what those
calls would then look like would be check ins where you're checking in on their
progress and you can hot seat coach them, so you can coach them,
you know, sort of one on one in that group container, so each
person gets like ten minutes or whatever coaching them through those things that are getting
in the way of them taking action. Or you could do your accountability program
on Voxa or WhatsApp or some other kind of group chat where it's just daily
check ins with the group. Maybe it's not a group thing. Maybe it's
one on one accountability where you're doing weekly calls or you're doing daily check ins
on WhatsApp or whatever. It is. The great thing about these cash injections,
right is you are taking imperfect action and you get to play around with
the offer and test what works best for your business, for your audience,
for your style of working. It's not about like, oh, everybody else
is doing voxer accountability, so I need to do mine in voxer as well.
There's no one best way to do it. It's what's gonna work for
you and what's gonna work for your audience. Best Number three a one off
planning session. So for example, something I could run would be jump on
zoom. Are we're gonna plan out your podcast episodes for the next twelve weeks
in a group, or we're gonna jump on zoom and we're gonna plan out
your launch calendar for the next twelve months. The idea is that you're doing
it side by side. You are guiding them through the main steps that they
need to take. So you might say, like step one, let's all
brainstorm all of the potential podcast topics that we could have and we're gonna set
a timer for five minutes and you're gonna brainstorm for five minutes, so they
have time during the session to actually do the planning. And then you might
say step two, let's map out the next twelve weeks in a calendar,
what else are you doing in your business? And then step three, let's
put in the topics that fit in with the things you want to do in
your business. So you're kind of guiding them through the bigger steps, but
they have, you know, five minutes to implement each step. It's not
something that they then need to go away and implement afterwards. It's not something
that they then go and do the planning afterwards, because otherwise they might not
do it. So this is really giving them that container where they've got that
accountability to do it live on the call with you. Number four a one
off sprint session to achieve a very specific outcome. So this is coworking style
where you are all on zoom in a group for accountability. They are not
learning anything so for example, what you might do and this is a really
basic example, but I would one hundred percent pay money for this. So
sixty minute sprint to get to inbox zero, and essentially everyone is on zoom.
You've all got your cameras on. You don't share your screen or anything,
but you've just got your camera and you know that the group is kind
of watching you, right and you are all just going through your inboxes asynchronously,
going through your inboxes and getting them to impox zero, whether that's replying,
deleting, delegating them and adding them to your task management software, whatever
you need to do to get to inbox zero. You're just all doing it
together in the group because in box zero, like, that's something we all
know how to do it, but because we don't necessarily have it in our
calendars, some of us really struggle to find the time to do it because
it's not an urgent task. So that could be something that you would do
in a group for accountability. You're doing it together. It makes it a
little bit more fun. You could even add like a five minute break in
there halfway through where everyone can chat. It's a lot more fun than trying
to clear out your inbox on your own. And the focus here again isn't
on learning anything. It's just doing the thing that they already know they need
to do, and creating an accountability container for that number five, you could
deliver an existing offer in a different container. So for example, I have
one course that is called the Podcast Launch Plan, and rather than teaching you
on how to launch a podcast in the Podcast Launch Plan for a limited time,
maybe I would teach it in a four week one on one container where
each week we have a call and I give you tasks to do between calls
to launch your podcast essentially, and then you have access to me between calls
to message me on WhatsApp and ask me questions. Or another example, rather
than delivering my signature court Launch Magic as a twelve week course, I could
deliver it in a one off, small group format where it's still twelve weeks
long, but I'm working with say five students at once, and they have
a higher touch experience, they get a lot more support from me, they
get small group coaching calls, they get access to message me in between the
calls, so they're getting much more, much more support, and therefore I
would be able to charge more for that than for the actual cost that I
sell. That's a larger group. So in other words, you're taking the
same transformation and you are using a different vehicle to deliver it. So instead
of using the drill to create a hole, we're looking at like, how
else can we create a hole? Can I hammer a nail through here and
pull that out? And then oh great, there's a you know. So
we're taking that same outcome, that same thing that they are buying and giving
it, putting it in a different container, a different vehicle. All right.
So there you have it. Five simple things that you can launch to
create a cash injection without spending months and months creating a brand new offer before
you even know whether somebody's gonna buy it. Now next week Conversion Campaigns does
open up. It's my month to month membership where you'll get all of the
tools and templates to create a cash injection in your business each month. If
you want to jump on the weightlist for that, send me a DM on
Instagram. I'm there at Steph Taylor dot Co. Send me cc and I'll
add you to the weightlist so I can send you a message when doors are
open and you can jump into the membership. I'm really excited. I've been
working on it for a very long time, and I was dragging my feet
on it for months because I couldn't quite figure out what it was like.
I couldn't quite figure out the particulars right, Like I was doing that whole
thing of like perfectionist procrastination that I know many of you have done when you've
created courses and memberships and all of that, and I was dragging my feed
on it, and then it all kind of clicked and it all fell into
place in my mind and I was like, Ah, this is what it
needs to look like. So I'm really I am very excited about it.
It's a labor of love. So keep an eye out for that or dm
me on Instagram CC and I'll add you to the wait list. And if
you're not already following this podcast, hit the follow button or the plus in
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podcast app in your Latest Episodes feed, rather than having to go and look
for it each Monday, Wednesday, Friday. When I release a new episode,
that is it for today's episode. Thank you so much for listening.
Catch you next time.