1 00:00:00,080 --> 00:00:03,600 When you're choosing which ideas to pursue in your business, or when you're choosing 2 00:00:03,600 --> 00:00:08,400 between new ideas for a business. Just because you think that an idea is 3 00:00:08,480 --> 00:00:13,359 exciting and unique and you think people are going to get so excited about it 4 00:00:13,400 --> 00:00:17,519 and it's going to sell, that doesn't mean that it's actually viable from the 5 00:00:17,559 --> 00:00:23,760 business model perspective or from a market fit perspective. Welcome to Imperfect Action. 6 00:00:24,000 --> 00:00:27,800 I'm Steph Taylor. For years, I read all the books, downloaded all 7 00:00:27,839 --> 00:00:31,920 the freebies, and did all the courses, but it wasn't until I started 8 00:00:31,960 --> 00:00:37,880 taking imperfect action that my business had its first million dollar year. Imperfect action 9 00:00:38,079 --> 00:00:43,719 is about doing things before you're ready, prioritizing consistent action over perfect action, 10 00:00:44,159 --> 00:00:48,679 and moving forward even when you're not sure you're doing it right. On this 11 00:00:48,799 --> 00:00:53,439 show, you can expect mindset advice, actionable marketing tips and strategies to build 12 00:00:53,479 --> 00:00:57,759 a business that brings you more profit, more freedom, and even more joy. 13 00:01:00,119 --> 00:01:02,920 You w on the list to get my daily businesses. Every day, 14 00:01:03,000 --> 00:01:06,319 I'll send you a bite sized prompt designed to help you grow your business in 15 00:01:06,400 --> 00:01:10,599 a more intentional way. Sign up at Steph Taylor dot co. Forward slash 16 00:01:10,680 --> 00:01:17,959 DBB or at the link and your shoes. Hey, welcome back to the 17 00:01:17,959 --> 00:01:22,319 Perfect Action. This is episode eight hundred and thirty five. Today is another 18 00:01:22,359 --> 00:01:27,519 episode of Ask Steph, where I answer listeners questions that have been submitted. 19 00:01:27,560 --> 00:01:30,719 Now, if you have a question for me, you have a situation you 20 00:01:30,760 --> 00:01:34,480 want to know what I would do if I were in your shoes, head 21 00:01:34,480 --> 00:01:37,879 over to Steph Taylor dot Co slash ask Steph. You'll find a form there 22 00:01:38,079 --> 00:01:41,640 where you can submit your question with or without a name. It can be 23 00:01:41,680 --> 00:01:47,040 completely anonymous if you like, Like today's question comes from somebody who chose not 24 00:01:47,079 --> 00:01:51,120 to submit their name, and the question is a really nice short one. 25 00:01:51,599 --> 00:01:55,400 I have multiple ideas for businesses to start, but I don't know which one 26 00:01:55,439 --> 00:02:00,200 to pursue. How would you make this decision? So I'm gonna answer this 27 00:02:00,319 --> 00:02:06,040 question with the process that I go through to decide between any ideas, not 28 00:02:06,280 --> 00:02:10,120 just ideas for new businesses to start, because the process is roughly the same. 29 00:02:12,159 --> 00:02:16,719 And before you can really understand why I go through this process, I 30 00:02:16,759 --> 00:02:21,039 want to tell you a little bit about a time a few months after I 31 00:02:21,120 --> 00:02:25,280 quit my corporate job. And picture this, You're in a pretty small two 32 00:02:25,319 --> 00:02:31,479 bedroom apartment and wall to wall in the living room, there are about one 33 00:02:31,560 --> 00:02:38,159 hundred small shipping boxes stacked there in a few rows. This was my reality. 34 00:02:38,479 --> 00:02:42,400 A few months after I quit my corporate job, I had spent two 35 00:02:42,479 --> 00:02:46,599 days packing orders to ship that month. My back was so sore, and 36 00:02:47,159 --> 00:02:53,199 all I wanted was to grow this business out of my apartment. I had 37 00:02:53,240 --> 00:02:57,960 twenty thousand Instagram followers, but I was struggling to sell more than one hundred 38 00:02:58,000 --> 00:03:00,800 products a month, and I was making about five dollars profit for each of 39 00:03:00,840 --> 00:03:06,759 these. I had invested in Facebook, cards, website design, all of 40 00:03:06,800 --> 00:03:12,039 the things that I thought would make more sales, but somehow I just couldn't 41 00:03:12,159 --> 00:03:15,960 get past about one hundred orders a month. Now, this was a physical 42 00:03:15,960 --> 00:03:21,000 product, and with physical products, you know you've got to pack the orders, 43 00:03:21,000 --> 00:03:23,879 You've got to ship the orders, you've got to deal with customer support. 44 00:03:23,319 --> 00:03:27,520 Because I was only making about five dollars profit per order, some months 45 00:03:27,520 --> 00:03:30,080 it would be less. Because I was making such a small profit margin, 46 00:03:30,400 --> 00:03:34,759 I couldn't afford to outsource the packing and the shipping and the customer support. 47 00:03:35,960 --> 00:03:39,199 I'd started this business for freedom. I had quit my corporate job because I 48 00:03:39,240 --> 00:03:44,919 thought I would have freedom, and yet here I was with less freedom and 49 00:03:45,120 --> 00:03:49,280 less money than I was earning in my corporate job. I really wanted to 50 00:03:49,280 --> 00:03:52,360 travel, but I couldn't afford it, and even if I could afford it, 51 00:03:52,719 --> 00:03:55,840 I couldn't leave the country because I needed to ship these orders. And 52 00:03:57,039 --> 00:04:00,319 I just really all I wanted was to make this business profitable and prove to 53 00:04:00,479 --> 00:04:04,120 everybody who had doubted me when I said I'm going to quit my corporate job 54 00:04:04,159 --> 00:04:08,560 and start a business. I really just wanted to prove to these people that 55 00:04:08,599 --> 00:04:12,159 I had it in me. But I just couldn't get more people to buy 56 00:04:12,360 --> 00:04:16,360 my product. And eventually, about a year or so after I started the 57 00:04:16,360 --> 00:04:20,720 business, nearly a full year after I quit my corporate job, I decided 58 00:04:20,720 --> 00:04:26,120 to close the business. I tried for months, and I realized that this 59 00:04:26,279 --> 00:04:30,319 just wasn't a sustainable business. I was burning out and I was going to 60 00:04:30,399 --> 00:04:33,199 run out of money before it took off. And it wasn't until a few 61 00:04:33,279 --> 00:04:40,000 years later when my next business, the business that I'm in now, took 62 00:04:40,040 --> 00:04:45,399 off and I sold a few thousand copies of an online course, that I 63 00:04:45,519 --> 00:04:49,040 realized just how easy it can be to sell something when people do want it. 64 00:04:49,839 --> 00:04:56,600 And I had this realization around why my first business didn't work, and 65 00:04:56,639 --> 00:05:00,920 there were two main reasons. Firstly, the business model was broken. The 66 00:05:00,000 --> 00:05:04,480 pricing was wrong. The expenses that I incurred for each additional unit that I 67 00:05:04,560 --> 00:05:10,279 sold were way too high, and because of that, it wasn't ever going 68 00:05:10,319 --> 00:05:15,480 to be profitable until we hit a really huge scale. But unfortunately, because 69 00:05:15,519 --> 00:05:18,839 it was a physical product, because there was food involved, I couldn't ship 70 00:05:18,839 --> 00:05:24,279 it overseas and there just wasn't a big enough market for the level of scale 71 00:05:24,360 --> 00:05:29,000 that we needed in Australia. Right, So there wasn't a big enough market 72 00:05:29,040 --> 00:05:33,360 in Australia for that level of scale to make it profitable and viable for me 73 00:05:33,399 --> 00:05:38,959 to run this particular business. And then the other big breakthrough I had from 74 00:05:39,000 --> 00:05:44,079 this was I realized it doesn't matter how unique or great your idea is. 75 00:05:44,720 --> 00:05:47,199 Because I thought that this was a great idea for a product. And I'm 76 00:05:47,199 --> 00:05:49,879 not going to tell you what it was because that's not relevant to the story, 77 00:05:50,360 --> 00:05:54,439 but it's I thought it was such a great, unique idea nobody else 78 00:05:54,480 --> 00:05:58,560 had done it before. I thought everybody would get excited about it, and 79 00:05:58,600 --> 00:06:01,160 they didn't. And that was why I really struggle to grow it. So 80 00:06:01,199 --> 00:06:05,279 I realized it's not about having a unique idea, but rather it's about solving 81 00:06:05,319 --> 00:06:11,439 a problem for a specific group of people, and that particular business didn't do 82 00:06:11,519 --> 00:06:15,720 it. My current business does it really well, and that's why it's been 83 00:06:15,800 --> 00:06:19,079 so much easier to grow this business. So when you're choosing which ideas to 84 00:06:19,120 --> 00:06:23,920 pursue in your business, or when you're choosing between new ideas for a business, 85 00:06:24,680 --> 00:06:29,360 just because you think that an idea is exciting and unique and you think 86 00:06:29,399 --> 00:06:31,519 people are going to get so excited about it and it's going to sell, 87 00:06:32,000 --> 00:06:38,160 that doesn't mean that it's actually viable from the business model perspective or from a 88 00:06:38,240 --> 00:06:44,319 market fit perspective. So how would I go about deciding which ideas to pursue? 89 00:06:44,720 --> 00:06:46,519 Now, Now, this is the process that I go through. Whenever 90 00:06:46,560 --> 00:06:49,959 I'm like, well, we need to add a new offer to our office 91 00:06:49,959 --> 00:06:54,879 suite, or I think about we need to I want to sell something new, 92 00:06:55,319 --> 00:06:59,360 I go through roughly this process. So step one, I start with 93 00:06:59,480 --> 00:07:02,920 the market that I intend to sell it to. Rather than having an idea 94 00:07:02,959 --> 00:07:08,040 and then looking for people who are the right audience for it. I start 95 00:07:08,079 --> 00:07:12,560 the other way around. I think these people are the ones that I have 96 00:07:12,600 --> 00:07:14,959 in my audience, or these are the people that I want to help. 97 00:07:15,519 --> 00:07:18,839 How can I help them? What do they need? And then I brainstorm 98 00:07:18,879 --> 00:07:24,160 all of the problems that need solving, all of the problems they're dealing with, 99 00:07:24,199 --> 00:07:26,279 all of the struggles that are showing up in their life, all of 100 00:07:26,279 --> 00:07:29,279 the things that are frustrating them, all of the things that they need help 101 00:07:29,319 --> 00:07:31,959 with. I brain dump all of these on paper. I don't think about 102 00:07:32,000 --> 00:07:34,800 how I'm going to solve these problems. I don't even think about whether I 103 00:07:34,839 --> 00:07:39,480 have the skills to solve these problems. I don't think, oh, I'm 104 00:07:39,519 --> 00:07:42,439 going to solve that with one on one coaching, or I'm going to solve 105 00:07:42,439 --> 00:07:46,040 that by creating a course. I don't. I purely just think what are 106 00:07:46,040 --> 00:07:49,759 the problems, and I list them out. Then I conduct a little bit 107 00:07:49,759 --> 00:07:55,480 of research. I would typically find a few people who are in this intended 108 00:07:55,519 --> 00:08:00,360 audience, and I'd try to range a few zoom calls to chat with them 109 00:08:00,360 --> 00:08:05,399 one on one. Okay, I know it's very tempting to skip the step. 110 00:08:05,439 --> 00:08:07,560 It's really scary to jump on a zoom call and ask people these kinds 111 00:08:07,600 --> 00:08:13,040 of questions. But even if you think that you know your audience really well, 112 00:08:13,639 --> 00:08:16,480 you often don't know what's going on inside their minds. And I don't 113 00:08:16,480 --> 00:08:20,759 think you can replace this step with a survey. A survey is great to 114 00:08:20,839 --> 00:08:26,120 help you understand at a really high level, you know what they're struggling with 115 00:08:26,480 --> 00:08:30,600 and where they might think that they need help before you sit down and brainstorm 116 00:08:30,639 --> 00:08:33,840 all of those problems before you do step one, but it doesn't give you 117 00:08:33,919 --> 00:08:37,720 much insight into what is really pressing for them right now, in other words, 118 00:08:37,799 --> 00:08:43,600 what they would pay money to solve right now. So I would jump 119 00:08:43,679 --> 00:08:46,879 on those zoom calls. I would ask them a few questions, find out 120 00:08:46,919 --> 00:08:50,159 what else they are struggling with, what's most painful for them, what problems 121 00:08:50,200 --> 00:08:56,960 they would pay to solve, and go really deep. With a survey, 122 00:08:56,120 --> 00:09:00,320 you can't ask follow up questions, but with a one on one call you 123 00:09:00,399 --> 00:09:03,600 can. So when they say something like, oh, I'm feeling really overwhelmed, 124 00:09:05,240 --> 00:09:07,360 you can now follow up with a specific question asking them, Hey, 125 00:09:07,399 --> 00:09:11,639 well, what specifically is making you feel overwhelmed right now and get a much 126 00:09:11,759 --> 00:09:18,240 deeper insight so that you can create something that actually solves their overwhelm rather than 127 00:09:18,399 --> 00:09:24,000 attempts to end fails. Then the next step I would take is I would 128 00:09:24,080 --> 00:09:28,759 brainstorm some potential solutions for their most pressing problems. So, based on what 129 00:09:28,799 --> 00:09:31,679 they told me in that call, I would think, Okay, let's look 130 00:09:31,759 --> 00:09:37,639 at let's narrow it down to maybe five or ten of the most pressing problems. 131 00:09:37,600 --> 00:09:41,080 And then this is the point where I would ask, can I actually 132 00:09:41,120 --> 00:09:46,799 solve this? And how can I solve this? And it doesn't always have 133 00:09:46,840 --> 00:09:50,480 to be something that I can personally solve. So if it's a problem that 134 00:09:50,639 --> 00:09:54,720 is not in my zone of genius to solve, maybe I can bring somebody 135 00:09:54,720 --> 00:09:58,159 else in to do it. For example, in my twelve month program Freedom 136 00:09:58,200 --> 00:10:03,120 fast Track, I brought in guest experts every second month. My good friend 137 00:10:03,200 --> 00:10:07,080 Anita Siek, who's a brand strategist. She ran a hot seat coaching session 138 00:10:07,159 --> 00:10:11,799 for my students on brand strategy, which I know a little bit about, 139 00:10:11,879 --> 00:10:15,360 but it's not my zone of genius like it is Anita's zone of genius. 140 00:10:15,799 --> 00:10:20,000 So she's helping me to solve the problem that my students are really struggling to 141 00:10:20,039 --> 00:10:24,480 stand out online and they're really struggling with the messaging and how they communicate their 142 00:10:24,480 --> 00:10:28,559 offers. So she came in and they had the opportunity to ask her those 143 00:10:28,639 --> 00:10:33,879 questions and have her workshop those challenges with them. So see how I'm helping 144 00:10:33,919 --> 00:10:39,120 to solve a problem without me actually solving it with my skills. Then I 145 00:10:39,200 --> 00:10:43,120 might also think about the ones where I can solve it. How am I 146 00:10:43,159 --> 00:10:46,519 going to package that up? Is it best solved in a one on one 147 00:10:46,600 --> 00:10:50,919 format? Is it best solved in a group format? Is it best solved 148 00:10:50,960 --> 00:10:56,480 in a self paced format? How would I structure it? That is how 149 00:10:56,639 --> 00:11:01,840 I would kind of narrow it down into actual offers. Then step four, 150 00:11:01,919 --> 00:11:07,200 I would pick one idea. And I know this is easier said than done, 151 00:11:07,240 --> 00:11:11,840 And I know this is the part that our listener who submitted the question 152 00:11:11,120 --> 00:11:16,320 was really struggling with. And I know that I've taken a very roundabout way 153 00:11:16,519 --> 00:11:22,120 of answering this one question of how to choose between multiple ideas. But I 154 00:11:22,159 --> 00:11:26,919 also wonder if walking you through my process has helped you to cull some of 155 00:11:26,919 --> 00:11:31,240 those ideas that were on your list. Now in choosing which idea I would 156 00:11:31,399 --> 00:11:35,120 test first. So I'm going to explain to you what I mean by test 157 00:11:35,440 --> 00:11:41,360 in a minute. But I would test an idea before before I go all 158 00:11:41,399 --> 00:11:45,080 in on it. And the best way to test something is to find out 159 00:11:45,080 --> 00:11:48,799 if people would actually pay money for it. So in choosing which idea to 160 00:11:48,879 --> 00:11:52,120 test, I would consider which one is going to be easiest for me to 161 00:11:52,200 --> 00:11:54,919 test. You know, it's going to be much easier for me to email 162 00:11:54,960 --> 00:12:00,519 my list and say, hey, I'm putting together this one on one Vaday 163 00:12:00,559 --> 00:12:05,080 offer click here to sign up, versus launching a twelve week course to them, 164 00:12:05,320 --> 00:12:09,519 Because even if I launch the course before I've created it, before I've 165 00:12:09,519 --> 00:12:11,840 created the course content, I'm probably still going to need to create a sales 166 00:12:11,879 --> 00:12:16,120 page and a bunch of other assets around it. But a one on one 167 00:12:16,159 --> 00:12:20,759 offer might be a really easy one for me to test. I'd also consider 168 00:12:20,000 --> 00:12:24,399 which one solves the most urgent problem for my audience. Out of all of 169 00:12:24,399 --> 00:12:28,440 those problems that they told me, which problem is the most pressing for them 170 00:12:28,519 --> 00:12:33,799 to solve right now, and which of my ideas that I could test solves 171 00:12:33,840 --> 00:12:39,480 the most urgent problem. I'd also consider which one do I most want to 172 00:12:39,480 --> 00:12:43,200 deliver. If one of my ideas is an online coaching program and I don't 173 00:12:43,200 --> 00:12:50,679 want to do one on one coaching, then why why bother part of building 174 00:12:50,679 --> 00:12:54,399 a business is building something that you enjoy, not something that you're going to 175 00:12:54,440 --> 00:13:01,279 resent, but you're doing because it's profitable or because it brings in the cash. 176 00:13:01,320 --> 00:13:05,440 And then I would also consider which of the ideas makes the most sense 177 00:13:05,679 --> 00:13:09,240 in terms of vision fit, market fit and skills fit? So vision fit 178 00:13:09,720 --> 00:13:13,639 does this give me the freedom, fulfillment and income that I desire? Right? 179 00:13:15,120 --> 00:13:18,840 Is this creating time freedom? Is it fulfilling me? Like? Do 180 00:13:18,879 --> 00:13:26,399 I enjoy doing it? And is it creating the income that I desire? 181 00:13:26,440 --> 00:13:30,240 Whatever level that is? For you? Skills fit, do I have the 182 00:13:30,279 --> 00:13:33,039 skills to deliver the solution and help them achieve the outcome? Or do I 183 00:13:33,080 --> 00:13:37,200 have somebody I can bring in to do that on my behalf? Or market 184 00:13:37,200 --> 00:13:41,519 fit is the last one? Is the market willing to pay money for it? 185 00:13:41,039 --> 00:13:43,480 How am I gonna package it up? How am I going to sell 186 00:13:43,519 --> 00:13:48,960 it? And will the market pay money for it when it's packaged like this 187 00:13:48,240 --> 00:13:52,759 and sold like this? Right? Vision fit, skills fit, market fit? 188 00:13:52,399 --> 00:13:56,480 Which one of your ideas makes the most sense in terms of that? 189 00:13:56,960 --> 00:14:00,639 So in summary, which one's easiest for you? To test which one solves 190 00:14:00,639 --> 00:14:03,879 the most urgent problems, which one do you most want to deliver, and 191 00:14:03,919 --> 00:14:07,200 which one makes the most sense in terms of vision fit, market fit, 192 00:14:07,240 --> 00:14:11,759 and skills fit. And you might find that the one that's easiest for you 193 00:14:11,799 --> 00:14:15,159 to test is maybe the one you don't want to deliver. That's fine. 194 00:14:15,399 --> 00:14:18,840 Find a balance of those fours, so assess it based on those four questions, 195 00:14:20,639 --> 00:14:24,480 and then pick one that feels right. And then step five the last 196 00:14:24,519 --> 00:14:28,000 step I would test or actually second to last step, I would test the 197 00:14:28,039 --> 00:14:31,799 minimum viable version of that idea. So when I say test it, for 198 00:14:31,840 --> 00:14:37,440 example, if my idea is for a really short, self paced online course, 199 00:14:37,960 --> 00:14:41,000 the minimum viable way I could test that was to launch it as a 200 00:14:41,039 --> 00:14:45,000 live workshop. First, I would sell it to my audience. I'd send 201 00:14:45,000 --> 00:14:48,519 an email to my list, I'd talk about it on social media. Actually, 202 00:14:48,519 --> 00:14:50,440 i'd send more than one email to my list, and then if they 203 00:14:50,480 --> 00:14:54,159 buy it, that's when I then create the workshop and teach it live. 204 00:14:54,840 --> 00:14:58,600 Then I can based on the questions they ask in the workshop. Then I 205 00:14:58,639 --> 00:15:03,799 would find that and maybe record it and turn it into an online course because 206 00:15:03,879 --> 00:15:07,600 now I know people want it and it gets results. Too many people do 207 00:15:07,679 --> 00:15:11,879 this the wrong way around. Rather than creating the minimum viable version, they 208 00:15:11,919 --> 00:15:16,840 create the perfect version. They'll spend months creating the final version of this online 209 00:15:16,840 --> 00:15:22,440 course. They'll record everything. I see people hiring videographers before they've even sold, 210 00:15:22,159 --> 00:15:26,960 like the first copy of it, before they've even enrolled the very first 211 00:15:26,039 --> 00:15:31,759 student, And then they launch it right, and then maybe nobody buys and 212 00:15:31,759 --> 00:15:33,799 they're like, oh, I've just wasted ten thousand dollars on a videographer yet, 213 00:15:33,960 --> 00:15:37,399 because you did it the wrong way around. The right way around is 214 00:15:37,440 --> 00:15:41,759 to actually see if anybody wants it, if anybody will spend money for it, 215 00:15:41,399 --> 00:15:46,519 before you create it. Now we're only a few weeks into this round 216 00:15:46,519 --> 00:15:52,039 of Launch Magic, and I'm already starting to see a lot of my students 217 00:15:52,399 --> 00:15:56,639 pivoting parts of their ideas, pivoting their messaging, some of them completely pivoting 218 00:15:56,639 --> 00:16:00,320 their ideas because of what they have learned in the course so far and from 219 00:16:00,360 --> 00:16:06,279 the feedback that they've had from their audience by following the process, and they're 220 00:16:06,320 --> 00:16:10,639 realizing, oh, I was going about this the completely wrong idea. So 221 00:16:10,720 --> 00:16:12,840 this is why it's so important to test it before you go and spend a 222 00:16:12,840 --> 00:16:18,879 lot of time and potentially money creating it, and then the final step step 223 00:16:18,919 --> 00:16:22,360 six. If it works. If your test works, people buy it amazing. 224 00:16:22,919 --> 00:16:26,840 Now we look at how can we improve it, refine it, and 225 00:16:26,919 --> 00:16:32,039 scale it. How can we take that minimum viable version and make it incredibly 226 00:16:32,120 --> 00:16:36,240 awesome and start to scale it up, start to sell more of it. 227 00:16:37,159 --> 00:16:41,240 Now, if it doesn't work, then we need to investigate. Is it 228 00:16:41,279 --> 00:16:45,039 the messaging that is off? Is it the sales process that is off. 229 00:16:45,879 --> 00:16:49,320 Is it that they simply don't value solving this problem enough to pay for it. 230 00:16:52,039 --> 00:16:55,559 And maybe if they don't value solving this problem enough to pay for it, 231 00:16:55,600 --> 00:16:56,559 then we need to go back to the drawing board, back to that 232 00:16:56,639 --> 00:17:02,639 list of ideas, test the next one. This is such a process of 233 00:17:02,759 --> 00:17:07,960 experimenting. It's not a process of I'm going to have a unique idea. 234 00:17:07,000 --> 00:17:10,119 I'm going to put it out there. People are gonna get excited about it, 235 00:17:10,160 --> 00:17:14,079 They're going to buy. That's what we see from the outside. That's 236 00:17:14,119 --> 00:17:17,640 what we see in the media headlines. When we hear about somebody who became 237 00:17:17,640 --> 00:17:19,880 an overnight success and they sold a million dollars of their product in a week. 238 00:17:21,440 --> 00:17:23,640 We see that in the headlines, but we don't see the experimenting that 239 00:17:23,680 --> 00:17:30,000 they've gone through to get to that product that sells really easily. Okay, 240 00:17:30,039 --> 00:17:34,079 And there's a beautiful quote I think it's from Einstein when he talked about creating 241 00:17:34,119 --> 00:17:41,039 a light bulb and he tried like ten thousand ways before he finally got the 242 00:17:41,079 --> 00:17:44,400 right way to get a light bulb to work. And his quote was, 243 00:17:45,440 --> 00:17:48,119 I didn't fail ten thousand times. I just found ten thousand ways that a 244 00:17:48,200 --> 00:17:52,519 light bulb wouldn't work. Something along those lines. I may have completely butchered 245 00:17:52,519 --> 00:17:56,920 that, but this is exactly what it is. You're finding what's not gonna 246 00:17:56,920 --> 00:18:00,839 work, and it's like this process of elimination to decide what does work. 247 00:18:02,240 --> 00:18:06,839 So hopefully that has helped you, the listener who wrote in with multiple ideas 248 00:18:06,880 --> 00:18:11,440 for businesses to start, and hopefully even if you're somebody who's already got a 249 00:18:11,480 --> 00:18:15,759 business and maybe you're just deciding between offer ideas in your business, hopefully this 250 00:18:15,839 --> 00:18:19,599 has been really helpful for you as well. If you've ever learned anything from 251 00:18:19,720 --> 00:18:23,279 any of my podcast episodes, please I really would love it if you could 252 00:18:23,279 --> 00:18:27,960 take thirty seconds to write me a quick review and leave a rating in Apple 253 00:18:29,000 --> 00:18:32,559 Podcasts. I read every single one of them. It means a lot to 254 00:18:32,599 --> 00:18:37,440 me. Podcasting is such a one sided medium where I feel like I'm talking 255 00:18:37,440 --> 00:18:41,400 into my microphone and I don't always get to connect with the people who are 256 00:18:41,440 --> 00:18:45,519 listening to what I'm talking about. So I would really appreciate if you could 257 00:18:45,559 --> 00:18:48,240 take that time just to quickly write a little feedback, say hello, so 258 00:18:48,319 --> 00:18:52,400 I know that you're there, that you're listening. It means so much to 259 00:18:52,440 --> 00:18:55,599 me, honestly, And if you haven't already hit the subscribe button or the 260 00:18:55,640 --> 00:18:59,119 follow button in Spotify, make sure you do that so you don't miss every 261 00:18:59,119 --> 00:19:03,759 new podcast episod or released every Monday, Wednesday and Friday. Thanks so much 262 00:19:03,759 --> 00:19:04,119 for listening. Catch you next time.