WEBVTT 1 00:00:02.200 --> 00:00:07.040 It's small adjustments that can help you play better. So we've got my strategy 2 00:00:07.280 --> 00:00:11.119 which can take your data and overlay it onto any golf course in the world, 3 00:00:11.160 --> 00:00:13.800 so you can see what you want to hit off the t, what 4 00:00:13.880 --> 00:00:17.879 your dispersion and tendencies will mean for your alignment, and how you want to 5 00:00:17.920 --> 00:00:22.280 hit it down a specific hall. Again great for course management and course strategy. 6 00:00:22.719 --> 00:00:26.679 You can get your coach to sign up to Academy for free and you 7 00:00:26.719 --> 00:00:29.559 can push all of your data to them. If you're going to go for 8 00:00:29.600 --> 00:00:32.880 a lesson, they can spend five minutes before that lesson having to look through 9 00:00:32.920 --> 00:00:36.359 your data so that when you rock up, it's not how have you been 10 00:00:36.399 --> 00:00:41.159 playing My driving's terrible. That may be, but if data can show actually, 11 00:00:41.200 --> 00:00:43.799 no, it's short game and bunker play, go and get the most 12 00:00:43.880 --> 00:00:48.399 value for your dollars and spend that time working with a PG coach on that 13 00:00:48.520 --> 00:00:53.399 part of the game. It's just small decisions, small changes that can lead 14 00:00:53.439 --> 00:00:57.880 to better golf. And when we see that continually within our ecosystem, golfers 15 00:00:57.920 --> 00:01:02.920 coming back saying he a player of fourteen eight ah. This is Trent Harvill 16 00:01:03.000 --> 00:01:07.719 from Germantown Tennessee. I play at the Iring Country Club. This is Golf 17 00:01:07.760 --> 00:01:14.200 Smarter number nine hundred and twenty nine. Technologies evolution and game improvement. Data 18 00:01:14.359 --> 00:01:21.920 contributes greatly to lower scores with Shotscope. This is Golf Smarter sharing stories, 19 00:01:22.000 --> 00:01:26.840 tips and insights from great golf minds to help you lower your score and raise 20 00:01:26.879 --> 00:01:30.599 your golf IQ. Here's your host, Fred Green. Welcome back to the 21 00:01:30.640 --> 00:01:34.359 Golf Smarter Podcast. Gavin, Thanks Fry, thanks for having me on. 22 00:01:36.200 --> 00:01:38.519 It's great to see you again. It's been a couple of years. You 23 00:01:38.560 --> 00:01:44.879 were on episode seven hundred and sixty three back in October of twenty twenty and 24 00:01:45.239 --> 00:01:52.200 we were just getting introduced to schtscope because at that time it was practically a 25 00:01:52.319 --> 00:01:59.400 new category in golf of you know, bringing in the electronics. And I 26 00:01:59.480 --> 00:02:08.120 can't think of any other sector in golf that is moving as rapidly as the 27 00:02:08.159 --> 00:02:15.159 electroc side, the metrics side versus. Maybe, but the PGA Tour will 28 00:02:15.199 --> 00:02:19.479 be the only thing that's moving fast because of the tour and the competition that 29 00:02:19.479 --> 00:02:23.520 they all have. But what's going on with Shaska over the last couple of 30 00:02:23.560 --> 00:02:30.120 years has been remarkable. How are you how things going? Yeah, I 31 00:02:30.159 --> 00:02:37.120 mean it feels like yesterday, right days, merge, months merge, and 32 00:02:37.439 --> 00:02:45.599 it is. It's an explosion across of technology effectively, and there was a 33 00:02:45.680 --> 00:02:50.759 lag with the pandemic, you know, with lots of companies right, R 34 00:02:50.800 --> 00:02:58.639 and D hit product innovation, and we were fortunate that we back in twenty 35 00:02:58.680 --> 00:03:00.919 twenty we launched our V three you watch in our G three watch, and 36 00:03:00.960 --> 00:03:06.159 then from that point on we had plans to launch other products. They took 37 00:03:06.159 --> 00:03:10.360 a little bit of a hitting twenty twenty one and then I'm early like a 38 00:03:10.400 --> 00:03:15.879 supply chain thing or was it just yeah, people not being together working together 39 00:03:15.280 --> 00:03:23.319 to give you an idea. GPS components went from normally on about sixteen week 40 00:03:23.400 --> 00:03:30.400 lead time up to seventy weeks. Oh my god. So you know it's 41 00:03:30.400 --> 00:03:36.520 not my side of the of work, but I'm sitting there going, you 42 00:03:36.560 --> 00:03:40.240 know, you're trying to forecast seventy weeks in advance of what you might need, 43 00:03:42.360 --> 00:03:46.520 and it was just impossible, you know, to innovate off that and 44 00:03:47.039 --> 00:03:53.000 understanding, and it affects everything, right, So it affects our innovation. 45 00:03:53.159 --> 00:03:58.560 But we are beholding to chip sets that you can use, and so their 46 00:03:59.080 --> 00:04:02.960 R and D of Chipman manufacturers stopped production scale because they you know, demand 47 00:04:03.039 --> 00:04:10.240 was through the roof, but they had shut downs and lockdowns and the Asia 48 00:04:10.280 --> 00:04:15.240 predominantly where they're manufactured, and of course it just ripples down and in seventy 49 00:04:15.279 --> 00:04:20.319 weeks is more than a ladder. Well, this is it. It's it's 50 00:04:20.360 --> 00:04:28.360 it's crazy. And now for GPS chips would be down back down to like 51 00:04:28.399 --> 00:04:32.720 twenty two weeks. So you know, for instance, we're looking at Q 52 00:04:32.800 --> 00:04:40.560 three at the moment for twenty twenty four for manufacturing. Wow. And with 53 00:04:40.680 --> 00:04:47.560 today's market, especially for US, you've got the wild swings of inflation and 54 00:04:47.920 --> 00:04:53.279 election and different things taking place, and all you need is a couple of 55 00:04:53.319 --> 00:04:56.959 retailers, Hey, we're thinking about doing a full rollout of you for twenty 56 00:04:57.000 --> 00:05:01.879 twenty four. You're like, oh great, thanks of the notice. So 57 00:05:02.439 --> 00:05:05.560 you know, it's it's a challenge, right, and one of the things 58 00:05:05.560 --> 00:05:11.800 that we've done to combat that, and and partly because of our users have 59 00:05:11.839 --> 00:05:15.680 asked, is go and expand our product lines and introduce different products. Mhm. 60 00:05:16.399 --> 00:05:24.959 So yeah, it's it's been a challenge, but again it's it's good 61 00:05:25.000 --> 00:05:28.000 fun. That's that's the key. You know, you're you're all good. 62 00:05:28.079 --> 00:05:30.319 You have a perspective on it. It's all good fun. And hey, 63 00:05:30.959 --> 00:05:34.879 it's better to be in demand than not being demand. Listen, you have 64 00:05:35.000 --> 00:05:39.319 kids, you understand. It's all work. It's fine, It's gonna make 65 00:05:39.360 --> 00:05:44.000 itself fine. I got really more important things to deal with these days. 66 00:05:44.319 --> 00:05:47.040 Yeah, exactly, exactly. They keep you on your toes. Yeah, 67 00:05:47.600 --> 00:05:53.439 much more than work. So when we first talked to you, it was 68 00:05:53.839 --> 00:06:00.079 really the watch, right, the shot Scope watch yea. And there there 69 00:06:00.160 --> 00:06:03.519 was a lot of competition there, you know, the you know, Apple, 70 00:06:03.759 --> 00:06:08.360 everyone tried to come out with these smart watches. Then Apple does what 71 00:06:08.439 --> 00:06:11.319 they do, and they came out with the Apple Watch, and all of 72 00:06:11.360 --> 00:06:15.040 a sudden, there's lots of apps competing with that. And you know, 73 00:06:15.240 --> 00:06:21.720 I'm pretty nerdy. I'm a very tech oriented person. I'm in my group 74 00:06:21.720 --> 00:06:26.480 of friends. I'm the it guy that everyone's like, oh that's Freddy knows. 75 00:06:26.800 --> 00:06:29.319 They're like, how do you figure out how your picture is? Where? 76 00:06:29.319 --> 00:06:33.959 They are so fast? All anyway, But I started using you know, 77 00:06:34.199 --> 00:06:38.920 I used your stuff. I liked it a lot. Then the Apple 78 00:06:39.000 --> 00:06:44.519 Watch and then all the apps and the Apple Watch just I couldn't do play 79 00:06:44.560 --> 00:06:46.759 a whole round of golf without the watch dying. They're like, okay, 80 00:06:46.800 --> 00:06:55.720 well that's useless. And then all these gps, the rangefinders were coming out 81 00:06:55.759 --> 00:06:59.519 and they're giving you front middle back on your phone or you you know, 82 00:06:59.639 --> 00:07:02.639 you have a range finder where you can look through and it's giving you front 83 00:07:02.639 --> 00:07:05.639 middle back. It's great, but you're just looking at a pin. There's 84 00:07:05.920 --> 00:07:11.560 so many ways to do it. But metrics have become so important that this 85 00:07:11.720 --> 00:07:19.600 is just an integral part of everybody's back. Yeah, and so the metrics 86 00:07:19.600 --> 00:07:26.199 side back when we last spoke, the collection method was using one of r 87 00:07:26.279 --> 00:07:33.120 V three watch And for US, you know, if you look at the 88 00:07:33.240 --> 00:07:39.720 UK golf market, sidently five percent of golfers will use a watch. In 89 00:07:39.759 --> 00:07:44.720 the US, it's like twenty two to twenty five percent. Wow, it 90 00:07:44.839 --> 00:07:49.720 because we take longer to play? No, well yeah, I mean it's 91 00:07:49.759 --> 00:07:55.319 growing quickly in the US, much quicker than anywhere else. And generally that's 92 00:07:55.360 --> 00:08:03.360 because of how easy a watch is to use on the golf course. But 93 00:08:03.600 --> 00:08:07.680 what that meant was we had that one product and it was like, hey, 94 00:08:07.680 --> 00:08:13.120 if you want to track your game capture data, here's how you use 95 00:08:13.160 --> 00:08:16.800 it. Here's how you're going to have to do it. Where we are 96 00:08:16.959 --> 00:08:24.920 now is we have goodness made one, two, three, four, four 97 00:08:24.959 --> 00:08:30.959 different options of how to do it, and two of those currently are watch 98 00:08:31.000 --> 00:08:37.039 based. One is a small handheld device that you can tag, and another 99 00:08:37.399 --> 00:08:43.720 is are an app based product which you get tags and you can effectively use 100 00:08:43.720 --> 00:08:48.799 your mobile phone with on the course. And the reason for that is it 101 00:08:50.159 --> 00:08:54.120 allows golfers to go and track how they want to track. Now we can 102 00:08:54.159 --> 00:08:58.399 provide them three different ways to do it. We can offer them four different 103 00:08:58.399 --> 00:09:01.519 price points because we don't have subscription, so it's just hed by whatever product, 104 00:09:03.039 --> 00:09:05.559 how you want to utilize it, how it fits with your game. 105 00:09:07.559 --> 00:09:13.200 And that's really seen an explosion of use of tracking the minute we did that 106 00:09:13.279 --> 00:09:18.240 right, and we'll see a lot of guys come in and use our app 107 00:09:18.279 --> 00:09:22.840 best product, which is Connects. It's one hundred bucks, no subscription. 108 00:09:22.720 --> 00:09:26.639 They get access to GPS app, they can capture all of their data. 109 00:09:26.720 --> 00:09:33.399 It's pretty simple to use and it introduces them to the shots gooed ecosystem, 110 00:09:33.200 --> 00:09:35.879 what you can gather off that data. And then what we see is six 111 00:09:35.919 --> 00:09:41.759 months nine months later they say, well, actually i've been watching how much 112 00:09:41.799 --> 00:09:45.679 simpler it is to track for the watch, I think I'll go and get 113 00:09:45.679 --> 00:09:50.679 one of those, you know. And for us, the key is, 114 00:09:50.720 --> 00:09:54.080 hey, we don't want to tell the golfer how they have to track the 115 00:09:54.120 --> 00:09:56.080 game. We want to just provide, you know four. Hopefully there'll be 116 00:09:56.080 --> 00:10:01.519 a fifth option quite soon, a different way that fits in with that golfer 117 00:10:01.600 --> 00:10:07.879 and potentially the other technology that they have. They might have an Apple Watch 118 00:10:07.960 --> 00:10:11.480 because they want to do heart ray monitor, or they feel like they need 119 00:10:11.480 --> 00:10:16.120 to be connected with the outside world and a golf course, so hey, 120 00:10:16.159 --> 00:10:18.480 you could use a different mechanism to track your game. It doesn't need to 121 00:10:18.519 --> 00:10:24.879 be a watch based. That's a real estate battle on the body effectively the 122 00:10:24.960 --> 00:10:30.159 watch. So that's one aspect of our growth. And then the other was 123 00:10:30.960 --> 00:10:37.039 we moved into rangefinders, which again is logical, and that came from two 124 00:10:37.080 --> 00:10:43.720 reasons. One was, as we expanded into retail, they're saying, hey, 125 00:10:43.720 --> 00:10:46.840 look what other products we like your brand? It sells well, what 126 00:10:46.879 --> 00:10:50.360 other products can you bring to market? And we also started getting a number 127 00:10:50.360 --> 00:10:54.039 of our watch users saying, hey, I'd love to see if you guys 128 00:10:54.039 --> 00:11:01.120 could develop a rangefinder. And it's becoming noticeable with it and avid golfers that 129 00:11:01.960 --> 00:11:07.039 over fifty percent of them will now carry two technical devices or two tech devices 130 00:11:07.039 --> 00:11:13.639 within their bag. Two so that may be a watch system and a rangefinder. 131 00:11:16.799 --> 00:11:20.039 It could be a handheld and a rangefinder, so they like to have 132 00:11:20.080 --> 00:11:28.879 two. So we brought out the L one at the end of twenty twenty. 133 00:11:28.919 --> 00:11:33.960 We've now moved in L two. We have the Lex the Lex Plus 134 00:11:33.360 --> 00:11:39.840 which is integrates the GPS as well, and then we'll have a new rangefinder 135 00:11:39.960 --> 00:11:43.759 debuting at the PGS Show next year. So you know, all of a 136 00:11:43.759 --> 00:11:48.600 sudden from when we spoke we had two skews to now we manage with colors 137 00:11:48.639 --> 00:11:56.120 and straps about fifty five wow. So it's a logistical nightmare. Is probably 138 00:11:56.159 --> 00:12:01.600 the best way to put too many skis use for a little company, you 139 00:12:01.639 --> 00:12:05.879 knows. It creates some fun and it creates a bit of a challenge, 140 00:12:05.919 --> 00:12:11.519 but it also allows us to service different markets and different types of golfers, 141 00:12:11.799 --> 00:12:16.759 right, which is key for us because we've got quite a holistic view of 142 00:12:16.480 --> 00:12:20.120 the company is full of golfers. We just want guys to improve. You 143 00:12:20.120 --> 00:12:26.559 know, you look out on a Saturday or someday, there's a lot of 144 00:12:26.600 --> 00:12:31.480 improvement that can be done. And I'm in this camp now where it's like, 145 00:12:31.559 --> 00:12:33.200 hey, I don't play as much golf as I'd like. I certainly 146 00:12:33.200 --> 00:12:39.159 don't practice. So if you don't practice and spend hours at your game, 147 00:12:41.279 --> 00:12:46.200 how are you going to improve? Well, data is an insight, you 148 00:12:46.200 --> 00:12:50.320 know. Data can lead you to making some better decisions. If you make 149 00:12:50.360 --> 00:12:54.200 a few better decisions, you will score better. So well, I think 150 00:12:54.240 --> 00:12:56.320 you're at a place in your life where it's more important to just get out 151 00:12:56.320 --> 00:13:01.879 there than worrying about am I getting better? You say that. Unfortunately, 152 00:13:01.879 --> 00:13:07.399 we have some very good players at the company, and it gets incredibly competitive 153 00:13:07.240 --> 00:13:13.440 on the golf course. So yeah, there's there's a pride aspect to the 154 00:13:13.480 --> 00:13:18.360 game, probably more than anything else. We're gonna take a time out and 155 00:13:18.360 --> 00:13:24.399 we're gonna talk more with Gavin Deer about what's going on at shot Scope right 156 00:13:24.440 --> 00:13:33.679 after this. I really appreciate the fact that you guys are avoiding up to 157 00:13:33.759 --> 00:13:39.000 this point. It may change at some point, but not doing subscriptions. 158 00:13:39.919 --> 00:13:43.159 I know it's hard for a company to figure out, Okay, we sold 159 00:13:43.159 --> 00:13:46.480 our product, how do we get that person to come back? Because they 160 00:13:46.519 --> 00:13:50.000 have the product and hopefully it's going to last a long time, so let's 161 00:13:50.039 --> 00:13:54.279 do a subscription service. So we've got them by the golf teas. You 162 00:13:54.320 --> 00:14:00.919 know, it's like how do we keep them here? And to me as 163 00:14:00.919 --> 00:14:05.159 a consumer, I see subscription and I'm like, I'm not so sure. 164 00:14:05.559 --> 00:14:09.720 You know, why am I paying monthly for this where there's so many options 165 00:14:09.720 --> 00:14:15.919 where I don't have to. That must have been an internal battle from you 166 00:14:15.960 --> 00:14:22.159 know, the bean counters to the players to a point. But quite early 167 00:14:22.200 --> 00:14:24.879 on we had a look at the market and none of us felt comfortable with 168 00:14:24.919 --> 00:14:31.240 the subscription model. And that can be from a number of places, but 169 00:14:31.279 --> 00:14:37.279 I think one of the one of the drivers would be, hey, we're 170 00:14:37.279 --> 00:14:45.159 Scottish, you're not playing golf all year round. I how are you going 171 00:14:45.200 --> 00:14:48.120 to charge somebody a subscription in January when it's snowing outside? That makes no 172 00:14:48.240 --> 00:14:54.600 sense? And are you going to punish golfers for playing more golf? And 173 00:14:56.840 --> 00:15:01.879 fortunately we've we've got models in place that don't you know, financially, we 174 00:15:01.960 --> 00:15:07.799 don't need subscriptions. And you know, if you take the L two we 175 00:15:07.799 --> 00:15:11.960 can sell thirty thousand of those pieces a year. That means that we don't 176 00:15:13.000 --> 00:15:18.399 need to sell subscriptions. And if we're smart, and again, if you're 177 00:15:18.480 --> 00:15:22.799 shops cope user and you want to add a rangefinder, will hopefully you know, 178 00:15:22.799 --> 00:15:26.879 they'll like our brand they keep it. So it's trying to create that 179 00:15:26.919 --> 00:15:30.799 ecosystem and a lot of that fends off the need for a subscription. I 180 00:15:31.799 --> 00:15:35.480 fully agree with you. It's so easy to understand how companies fall into that 181 00:15:35.600 --> 00:15:41.679 trap. But at the end of the day, we view subscriptions as they 182 00:15:41.679 --> 00:15:48.360 will inhibit growth. And you know, I think our aim is to sort 183 00:15:48.360 --> 00:15:50.440 of to get up there, to be in one of the largest companies within 184 00:15:50.480 --> 00:15:54.320 golf. And if you're going to do that, subscriptions just aren't going to 185 00:15:54.360 --> 00:16:00.120 help you, right right, That's not what's going to sell the It's not 186 00:16:03.000 --> 00:16:07.120 like we're all consumers at the end of the day. I'm similar to you. 187 00:16:07.159 --> 00:16:10.399 If I see a subscription, I'm sitting They're going You've got to show 188 00:16:10.440 --> 00:16:12.960 me incredible value throughout that time to make me sign up to this. I'm 189 00:16:14.000 --> 00:16:19.200 skeptical. It's difficult, and you go, look it's yeah, I don't 190 00:16:19.240 --> 00:16:22.600 I don't think you need it. I'd rather sit there and content and provide 191 00:16:22.639 --> 00:16:26.919 you additional value for free that makes you turn around and say to your friend, 192 00:16:26.919 --> 00:16:30.559 Hey, you're watching just ran over in the car park. You should 193 00:16:30.559 --> 00:16:37.559 go get yourself one of these. Yeah. Yeah, years ago when tags 194 00:16:37.559 --> 00:16:41.519 were just being introduced, I think it was game golf was one of the 195 00:16:41.559 --> 00:16:45.720 first ones, if not the first, to introduce the concept of tags, 196 00:16:45.159 --> 00:16:48.840 but you had to wear something on your belt, and then it's you know, 197 00:16:48.919 --> 00:16:56.320 it was early, early in the evolution of the technology, and Arcost 198 00:16:56.360 --> 00:17:03.680 came along and kind of just dominated. And now you guys have introduced tags 199 00:17:03.720 --> 00:17:07.720 to your products as well, which I think is amazing because now it's not 200 00:17:07.920 --> 00:17:15.079 just a GPS product. Now it introduces the whole metrics element into game improvement, 201 00:17:15.599 --> 00:17:22.440 which is so important for every every especially every amateur golfer, because we 202 00:17:22.519 --> 00:17:26.039 don't have time to stand at the range for five to six hours a day 203 00:17:26.119 --> 00:17:30.799 and play a round of golf, analyzing every swing and the speed and all 204 00:17:30.799 --> 00:17:37.720 these things. So any kind of any way that you can come home from 205 00:17:37.799 --> 00:17:47.000 the golf course and have information and data that helps you analyze where you are 206 00:17:47.000 --> 00:17:55.000 in your game and where you need to improve is so valuable. Yeah, 207 00:17:55.119 --> 00:18:03.279 and it's it's a fastening the fascinating out element of technology within golf. You've 208 00:18:03.279 --> 00:18:08.240 got this element of collection. How does something perform on the golf course. 209 00:18:11.599 --> 00:18:15.720 One of our standards is, let's make sure that technology doesn't slow down the 210 00:18:15.720 --> 00:18:19.319 game. So you've got that element, and then, as you say, 211 00:18:21.440 --> 00:18:23.440 when you come off the golf course, you upload your data to your app 212 00:18:23.799 --> 00:18:30.240 and everything's there, and that's what we pride ourselves on. We've got different 213 00:18:30.279 --> 00:18:34.000 ways for a golfer to collect, but we also pride ourselves on, Hey, 214 00:18:34.200 --> 00:18:41.200 you might not be a statistician at heart, but hey, if you 215 00:18:41.279 --> 00:18:44.440 come onto the app, we're going to help you gain insights from it. 216 00:18:44.519 --> 00:18:48.680 We're not just going to leave you looking at a spreadsheet of numbers. And 217 00:18:48.759 --> 00:18:52.000 the way we do that is we'll go and ask you certain things. So 218 00:18:52.039 --> 00:18:56.079 we'll ask you your handicap, We'll ask you where you play, how often 219 00:18:56.119 --> 00:18:57.960 you play, what you're trying to do, and then we'll go and say, 220 00:18:59.000 --> 00:19:02.200 hey, here's your death but hey, you play have twenty two. 221 00:19:02.240 --> 00:19:07.279 Well here's what twenty handicapper does. You're better than them at driving puttings where 222 00:19:07.319 --> 00:19:11.079 you're poor, Oh, look at that, it's holding out and you just 223 00:19:11.119 --> 00:19:15.759 want to create little places so that hey, you don't have hours to go 224 00:19:15.799 --> 00:19:18.960 and stand up putting green, But can you go and spend five or eight 225 00:19:19.039 --> 00:19:25.559 minutes before you play next just practicing from five feet and in and it's small 226 00:19:25.640 --> 00:19:30.000 adjustments that can help you play better. Then additionally, you can look at 227 00:19:30.000 --> 00:19:37.240 strategies. So we've got my strategy which can take your data and overlay it 228 00:19:37.279 --> 00:19:41.000 onto any golf course in the world, so you can see what you want 229 00:19:41.039 --> 00:19:47.319 to hit off the tea, what your dispersion and tendencies will mean for your 230 00:19:47.359 --> 00:19:51.759 alignment, and how you want to hit it down a specific hole. Again 231 00:19:51.880 --> 00:19:56.359 great for course management and course strategy. You can get your coach to sign 232 00:19:56.440 --> 00:20:02.039 up to Academy for free and you can push all of your data to them 233 00:20:02.119 --> 00:20:04.240 so they can if you're going to go for a lesson, they can spend 234 00:20:04.279 --> 00:20:07.960 five minutes before that lesson having a look through your data so that when you 235 00:20:08.079 --> 00:20:14.920 rock up, it's not hey, how have you been playing My driving's terrible? 236 00:20:15.200 --> 00:20:18.039 Well, that may be, but if data can show actually, no, 237 00:20:18.119 --> 00:20:22.680 it's short game and bunker play. Go and get the most value for 238 00:20:22.759 --> 00:20:26.240 your dollars and spend that time working with a PG coach on that part of 239 00:20:26.279 --> 00:20:33.279 the game and it's just small decisions, small changes that can lead to better 240 00:20:33.359 --> 00:20:38.400 golf. And when we see that continually within our ecosystem, golfers coming back 241 00:20:38.440 --> 00:20:42.160 saying, here, I play off fourteen and now playoff eight. What have 242 00:20:42.240 --> 00:20:48.079 you done differently? I make a few decisions. I've concentrated a couple of 243 00:20:48.279 --> 00:20:52.480 elements of the game. I know that I shouldn't hit it in bunkers off 244 00:20:52.480 --> 00:20:56.079 the tae, so I avoid them under all at all costs, and suddenly 245 00:20:56.079 --> 00:21:03.279 my scores are dropped. You know that? Is it is that simple? 246 00:21:03.960 --> 00:21:06.640 I know it's hard to go no brainer, right, I mean, it's 247 00:21:06.720 --> 00:21:08.319 it's easy to say that, and it's like, is it really Yeah? 248 00:21:08.319 --> 00:21:12.680 It really is a no brainer on it. And we we publish huge amounts 249 00:21:12.720 --> 00:21:18.920 of content about data, and it's all generalistic. Here's what a twenty handicapper 250 00:21:18.960 --> 00:21:22.480 does, here's what a ten does, here's you know, we know hitting 251 00:21:22.480 --> 00:21:26.559 into ferry bunkers cost you a lot of shots. That's not rocket science, 252 00:21:26.400 --> 00:21:32.720 right, And it's great and it can help inform golfers. But until you've 253 00:21:32.759 --> 00:21:41.119 got individualistic data of your tendencies and trends, that's where the real gold golden 254 00:21:41.160 --> 00:21:45.880 nuggets are, right, And it's it's three putting from distance. We'll go 255 00:21:45.920 --> 00:21:49.759 and stand and it puts up and down the putting green for five minutes. 256 00:21:52.519 --> 00:21:55.799 You know, if you do it five minutes for the next ten rounds, 257 00:21:55.880 --> 00:21:57.160 it's a lot of time you spent on that part of the game that you 258 00:21:57.200 --> 00:22:03.240 didn't before. And it's simple. It could be two less three parts around 259 00:22:03.279 --> 00:22:10.599 there's two shots gone, so you know, it's it's it's fascinating seeing and 260 00:22:10.680 --> 00:22:15.680 working with amateur golfers and and and you know, more than ever being in 261 00:22:15.680 --> 00:22:19.559 the position where yes, I'm I've got a time crunch where it you know, 262 00:22:19.680 --> 00:22:23.200 work a lot, travel a lot with work, young family, don't 263 00:22:23.200 --> 00:22:26.480 play as much golf, And I'm like, I get why you're not going 264 00:22:26.519 --> 00:22:30.880 to spend hours on the range, But hey, here's a couple of tips 265 00:22:30.880 --> 00:22:36.039 that you could do that just are small changes and they could have a big 266 00:22:36.200 --> 00:22:48.480 reward. Indeed, another time out coming up right now. I'm curious if 267 00:22:48.559 --> 00:22:52.319 the the data on the tags, let's let's go back to the tags for 268 00:22:52.359 --> 00:22:56.720 a second, that the data that you're accumulating in the app, is that 269 00:22:56.759 --> 00:23:00.000 all happening in the background, or is there's something you need to do post 270 00:23:00.119 --> 00:23:03.839 round to make sure that it's all there and then you can review it. 271 00:23:04.200 --> 00:23:11.079 How exactly does that work? So what we do is during the game of 272 00:23:11.160 --> 00:23:18.599 golf, you're collecting the data and the tags don't have any batteries in them, 273 00:23:18.640 --> 00:23:23.599 so they never need replaced. So the device has the data and the 274 00:23:23.640 --> 00:23:27.279 tags are on the golf clubs. Yes, they're screwed into the grips, 275 00:23:27.480 --> 00:23:30.640 yes, And all they're really doing is saying, hey, this is a 276 00:23:30.680 --> 00:23:34.599 seven ar, this is a setar, and I'm standing at this spot. 277 00:23:34.799 --> 00:23:40.960 Yeah, and that after your round, the device, so the watch or 278 00:23:40.960 --> 00:23:45.079 the handheld will connect via bluetooth to the app and you upload your data. 279 00:23:45.400 --> 00:23:52.759 Takes six seconds, and in that time of uploading, we effectively take all 280 00:23:52.119 --> 00:23:57.519 your swings, practice swings, real swings. We look at how you've walked, 281 00:23:57.640 --> 00:24:00.920 where you walked, the tie time stamps in the GPS locations, and 282 00:24:00.920 --> 00:24:06.440 we put it through about a million and a half lines of code, and 283 00:24:06.799 --> 00:24:11.599 we know which course you were playing if we overlay it on our course mapping 284 00:24:11.680 --> 00:24:15.039 data, so we know, hey, this isn't a bunker, this is 285 00:24:15.079 --> 00:24:18.680 in a fair way, this is a fringe. And we compile all of 286 00:24:18.720 --> 00:24:22.799 that and then what we do is similar if you were going to sign off 287 00:24:22.799 --> 00:24:26.839 a scorecard, we say, hey, look, Fred, here's your scorecard. 288 00:24:27.279 --> 00:24:30.599 This is what happened. Can you just double check it? Are you 289 00:24:30.640 --> 00:24:36.079 happy with that score? Has it missed anything? Occasionally we'll miss a shot, 290 00:24:37.119 --> 00:24:38.160 you know, if you hit a bunker shot and it comes back to 291 00:24:38.200 --> 00:24:44.319 your feet, the system find it difficult to dish to understand what that is, 292 00:24:45.079 --> 00:24:47.839 so we just take you through a quick sign off period which will take 293 00:24:48.000 --> 00:24:52.440 a minute or two minutes it and it does things like, hey, you 294 00:24:52.480 --> 00:24:56.839 hold out from sixty yards? Did that happen? Did we miss something there? 295 00:24:56.880 --> 00:25:00.000 Did that happen? You hit it four hundred yards off the team? 296 00:25:00.039 --> 00:25:03.359 Did that happen? Did we miss congratulations? You hold out from sixty hours. 297 00:25:04.799 --> 00:25:10.319 So occasionally, and the system gets smarter the more you play it right, 298 00:25:10.319 --> 00:25:11.960 because we know what you average, so it's like, hey, that 299 00:25:12.039 --> 00:25:18.000 looks a bit unusual, and it can be the opposite of I was. 300 00:25:18.799 --> 00:25:25.200 I was traveling with one of the team in Scottsdale and we went and played 301 00:25:25.200 --> 00:25:30.160 it true north and he hit a boulder off the tee and it went backwards 302 00:25:30.839 --> 00:25:34.400 and he's his second shot was further away from the hole than his first shot 303 00:25:34.480 --> 00:25:37.599 was and of course I'm sitting there going, well, this is going to 304 00:25:37.599 --> 00:25:41.759 be interesting. There in no doubt the clubhouse. He uploaded it and it 305 00:25:41.839 --> 00:25:48.519 went did this actually happen? And it's just a little bit of checks right, 306 00:25:48.559 --> 00:25:52.519 But that takes a couple of minutes. And then after that all your 307 00:25:52.599 --> 00:26:00.640 data is available and we will show you overlays of each hole well pilot, 308 00:26:00.759 --> 00:26:03.079 so that hey, you've played this course a lot, so you can look 309 00:26:03.119 --> 00:26:07.559 at your history of playing that course. We'll add it to your club distances, 310 00:26:07.640 --> 00:26:12.480 your percentage is a fair way. All of that information just becomes available 311 00:26:12.680 --> 00:26:19.519 and you can spend hours looking through the app and what you can gain from 312 00:26:19.519 --> 00:26:34.319 it. So there's so many different rangefinders out there right now, and they 313 00:26:34.359 --> 00:26:37.240 seem to all be the same one, just with different branding on thems, 314 00:26:37.279 --> 00:26:41.759 like it looks like they were made by the same manufacturer. And then someone 315 00:26:41.799 --> 00:26:42.559 just say, oh, here put my name on it. Here put my 316 00:26:42.640 --> 00:26:47.400 name, and then you get an email that says the greatest range frond. 317 00:26:47.440 --> 00:26:49.200 It's like, now I've used that one and my friend actually uses it, 318 00:26:49.240 --> 00:26:52.079 and every time we're standing on the tea, we're getting different readings. Come 319 00:26:52.079 --> 00:26:57.119 on, really, what's going on? And I used to early on, 320 00:26:57.359 --> 00:27:02.519 I found a rangefinder that also had the front middle back readout on it, 321 00:27:02.559 --> 00:27:07.000 and I love I love that because it gives me front middle back and then 322 00:27:07.039 --> 00:27:11.559 it gives me an actual view of where the pin is, so then I 323 00:27:11.599 --> 00:27:15.079 can kind of strategically say, okay, I don't I should play below the 324 00:27:15.119 --> 00:27:18.359 hole here. It's as opposed to try to reach the back of the green. 325 00:27:18.519 --> 00:27:26.880 And you guys have seemed to take all that technology and created a rangefinder 326 00:27:26.960 --> 00:27:32.160 that works with the tags and that seems to be unique. And what is 327 00:27:32.799 --> 00:27:38.920 out there available compared to your competition. Yeah, so we am. I 328 00:27:40.000 --> 00:27:42.799 was at so we have two PR companies, one for North America, one 329 00:27:42.839 --> 00:27:51.440 for Europe. And I was down playing golf with the UK one and of 330 00:27:51.440 --> 00:27:55.200 course I'd never played before, and I was showing them our first range finder, 331 00:27:55.279 --> 00:28:00.720 the prol one, and you know, we've got a technical apartment, 332 00:28:00.599 --> 00:28:06.279 so they've had to learn quite quickly how a rangefinder would be made and how 333 00:28:06.359 --> 00:28:11.200 to do it. And we were out and it was the ninth hole, 334 00:28:11.319 --> 00:28:15.400 par five. I'm going to have a go at it in two and I'm 335 00:28:15.440 --> 00:28:21.400 like, I've range I've lasered the back flag and I'm like, that's a 336 00:28:21.400 --> 00:28:25.160 long grain. And our PR guy, who's very experienced, is looking at 337 00:28:25.200 --> 00:28:26.839 me, going, what's wrong, Gavin. I've got a doll of my 338 00:28:26.920 --> 00:28:30.400 watch. I want to know what the distance is to the front of the 339 00:28:30.440 --> 00:28:33.680 green. I can't. I can't find it anywhere it's firm. I've got 340 00:28:33.720 --> 00:28:37.839 to land around there. I don't know. And we then sat in a 341 00:28:37.880 --> 00:28:42.200 car for seven hours with one of our team and she's she's a very good 342 00:28:42.200 --> 00:28:45.880 golfer, and I was like, I kept coming back to this instance, 343 00:28:47.400 --> 00:28:49.920 and she was like, you know what, we could take a range finder 344 00:28:51.319 --> 00:28:56.359 and add GPS to it. And so we started kind of coming around with 345 00:28:56.400 --> 00:29:00.720 these ideas how would it look. So we spent a couple of months and 346 00:29:00.720 --> 00:29:07.799 then presented it to our technical side, who were less than impressed, I 347 00:29:07.839 --> 00:29:14.960 think, with our models. But we'd kind of worked out a way that 348 00:29:15.440 --> 00:29:18.799 by putting a magnet on the back and putting a magnet on a handheld, 349 00:29:18.839 --> 00:29:23.720 you could connect the two so you could have this versatility of this all in 350 00:29:23.799 --> 00:29:29.000 one product. That was Hey, it's a rangefinder, it's also a handheld. 351 00:29:30.640 --> 00:29:33.400 It canake the handheld can be taken off the rangefinder can be attached to 352 00:29:33.400 --> 00:29:37.960 the cart. You could shot track using the handheld if you want, You 353 00:29:37.960 --> 00:29:41.240 could leave it on the rangefinder if you want. You could do any which 354 00:29:41.279 --> 00:29:48.240 way of using it. And that's that's what the Prolexplus is. It's been 355 00:29:48.279 --> 00:29:55.400 a phenomenal introduction for us because it is a three and one product. One 356 00:29:55.480 --> 00:30:00.599 of its great strengths is that it's our handheld and one of our rangefinders combined, 357 00:30:00.759 --> 00:30:07.839 so they're a lot of the time if you see a GPS integrated rangefinder, 358 00:30:07.880 --> 00:30:15.119 it's a rechargeable rangefinder yea. And people you know what are golfers that 359 00:30:15.160 --> 00:30:18.599 live in colder climates will know well, if you put a liftian battery outside 360 00:30:18.680 --> 00:30:22.759 in a cold golf bag and a garage, it can go flat quite quickly. 361 00:30:22.839 --> 00:30:29.440 So one of the great advantages with our rangefinders, the Lex has battery 362 00:30:29.480 --> 00:30:33.680 operated. The H four side is a lithium battery, but they're they're not 363 00:30:33.680 --> 00:30:36.960 connected, so if one ran out of battery, you still have a device, 364 00:30:37.200 --> 00:30:41.960 you still have ability to use one of them. So yeah, we 365 00:30:41.039 --> 00:30:47.160 introduced that in the twenty twenty end of twenty twenty one and it's been phenomenal. 366 00:30:48.599 --> 00:30:52.799 Are we revised it in the middle of the summer of twenty twenty three, 367 00:30:52.839 --> 00:30:57.400 which was effectively us putting a cart magnet on the side because our initial 368 00:30:57.480 --> 00:31:03.279 rangefinders we don't there's no need for cart magnets because we're based in the UK 369 00:31:03.359 --> 00:31:07.720 and you're not going to use a cart and you know so quickly. Our 370 00:31:07.759 --> 00:31:15.599 second generations of rangefinders have included the cart magnet. But I never really understood 371 00:31:15.680 --> 00:31:19.839 to give you to answer your question about them all being similar. Rangefinders are 372 00:31:19.920 --> 00:31:27.559 all similar, there are subtle differences in quality. It was a fascinating journey 373 00:31:27.559 --> 00:31:32.119 for me because I had to go and learn about this, spend hours in 374 00:31:32.200 --> 00:31:36.640 golf shops all around the world sort of just picking up range finders randomly, 375 00:31:37.240 --> 00:31:41.759 so you get fire time. Now, for most golfers, fire time doesn't 376 00:31:41.799 --> 00:31:49.920 make any difference consistency so effectively how quickly from when you fire the rangefinder that 377 00:31:51.000 --> 00:31:52.200 it will hit a flag and come back to you and show this, okay, 378 00:31:52.359 --> 00:32:00.759 right, and you're talking the difference between it and industry leading one in 379 00:32:00.839 --> 00:32:07.440 the normal range finders half a second. It's unnoticeable to most golfers. You're 380 00:32:07.519 --> 00:32:13.039 right. We had to work quite hard on the consistency element of it showing 381 00:32:13.079 --> 00:32:16.599 the same distance. You know that that was a learning curve for us. 382 00:32:17.680 --> 00:32:23.680 Our new rangefinder that comes out in January, will we think, compete with 383 00:32:23.720 --> 00:32:30.079 anything on the market at any price point. At the same time, we 384 00:32:30.119 --> 00:32:34.480 produce the L two, which is one hundred and fifty bucks rangefinder which comes 385 00:32:34.519 --> 00:32:39.680 with a cart magnet slope. It's a phenomenal value piece and it's it's been 386 00:32:39.680 --> 00:32:45.920 an incredible seller for us in multiple different territories. So you know, it's 387 00:32:45.359 --> 00:32:50.240 trying to hit different price points, different offerings, making sure that they're all 388 00:32:50.480 --> 00:32:55.319 every product's up to a quality that you know we would use and adding in 389 00:32:57.200 --> 00:33:01.599 elements of innovation, whether it be adding the GP and the capability of you 390 00:33:01.640 --> 00:33:07.920 know, taking the product and using it in different ways, which again is 391 00:33:08.359 --> 00:33:14.000 something that within short scope really pleas with because it's hey, they're core golfers. 392 00:33:14.160 --> 00:33:16.200 They understand the different use cases. Here's how I would use it, 393 00:33:16.440 --> 00:33:21.680 here's how I would use it right, And for a lot of the tech 394 00:33:21.680 --> 00:33:25.200 companies, they're not golf companies. They're doing different things right, so it's 395 00:33:25.240 --> 00:33:32.400 different ideas. Are in products more margin based. Well, this is usually 396 00:33:32.400 --> 00:33:36.839 where we take a break to talk about what's going to be happening this week 397 00:33:36.920 --> 00:33:40.680 on Golf Smarter Mulligans. But Golf Smarter Mulligans is on hiatus until the beginning 398 00:33:40.720 --> 00:33:45.599 of April of twenty twenty four, So in the meantime we're going to take 399 00:33:45.640 --> 00:33:54.720 a quick break and then we'll be back with more after this. One of 400 00:33:54.759 --> 00:33:59.240 the things that you said that kind of concerns me, and I'm just wondering 401 00:33:59.359 --> 00:34:02.960 how well that works. As you said that, you're your front middle back 402 00:34:04.039 --> 00:34:08.719 rangefinder that's on the laser and I'm getting the words wrong here, but it 403 00:34:10.400 --> 00:34:17.840 attaches to the rangefinder by magnets yep. And do you ever have issues with 404 00:34:19.800 --> 00:34:22.920 disappearing people losing it? It coming off? It bumps off while you're there 405 00:34:23.000 --> 00:34:29.559 because you know you had a second element there and you're introducing a potential issue 406 00:34:29.559 --> 00:34:32.159 for clumsy people. Yeah. No. And I'm just looking around because I'm 407 00:34:32.199 --> 00:34:36.639 like, I shure have one, but I'm talking to you, and you're 408 00:34:36.679 --> 00:34:39.440 like, like there's a bee buzzing around your head and you're looking all over 409 00:34:39.480 --> 00:34:45.519 the place. I'm under your desk. I don't I have a one of 410 00:34:45.519 --> 00:34:51.280 the h fours, So okay, it actually that's the small unit that is 411 00:34:51.360 --> 00:34:54.639 that is the one that attaches to the range. Okay, yeah, and 412 00:34:55.039 --> 00:35:00.360 so it it sits in the magnets attractions a magnet on either side. They 413 00:35:00.360 --> 00:35:07.039 don't come off. It's incredible and yeah, very stable. But that's the 414 00:35:07.039 --> 00:35:09.119 thing. You can put it in your pocket as well, right, you 415 00:35:09.119 --> 00:35:13.960 know, you need to have that attached to so it doesn't necessarily have to 416 00:35:13.960 --> 00:35:17.119 be attached, but you can keep them attached and get the front, middle, 417 00:35:17.159 --> 00:35:21.519 back and then look through the rainfinder and get the exact position correct it. 418 00:35:21.639 --> 00:35:25.920 And it comes with a little belt clip as well that the magnet stills 419 00:35:25.960 --> 00:35:31.079 in and clips to. And so there's there's multiple uses and ways of a 420 00:35:31.119 --> 00:35:35.079 golf that a golfer could use us. Right, they could they could just 421 00:35:35.119 --> 00:35:37.760 attach this to the car. They could put it in their pocket, they 422 00:35:37.760 --> 00:35:40.360 could put it onto their belt. Again, it's a lot of our products 423 00:35:40.360 --> 00:35:45.159 are designed to how somebody going to use this, Yeah, it's up to 424 00:35:45.199 --> 00:35:52.440 them. Yeah, well that's really smart. That's what I love about you 425 00:35:52.480 --> 00:35:55.159 guys is that your golfers and it's like you get to test it yourself and 426 00:35:55.440 --> 00:35:59.960 as opposed to just having a bunch of nerds in the in the back room 427 00:36:00.079 --> 00:36:04.199 going now, you can't do it that way. Yeah, and that's both 428 00:36:04.239 --> 00:36:09.079 hardware and software. So you know, when it comes to software development, 429 00:36:09.280 --> 00:36:16.320 it's features that the golfers within our company would like to use effectively. And 430 00:36:16.920 --> 00:36:21.880 you know, we go from I mean I was ex professional, but we've 431 00:36:21.880 --> 00:36:29.519 got a couple of PG professionals or XPG professionals within our team. We've got 432 00:36:29.559 --> 00:36:32.199 a girl that's top one hundred and fifty in the world amateur rankings, and 433 00:36:32.320 --> 00:36:38.280 we've got various club champions. But we've also got fifteen handicappers and absolute beginners 434 00:36:38.280 --> 00:36:45.039 within our team. So again, you get that breadth of experience, knowledge 435 00:36:45.039 --> 00:36:50.400 and want from the products. So we tend to tap into that as much 436 00:36:50.440 --> 00:36:55.599 as I've seen any company do right to help understand what's what's the way forward? 437 00:36:57.079 --> 00:37:00.679 Awesome, Awesome, So when are you coming up in twenty twenty four 438 00:37:00.800 --> 00:37:05.840 And you mentioned earlier the PGA Show, and if we you know this is 439 00:37:05.880 --> 00:37:08.920 going to run right around the time that we're recording this at the end of 440 00:37:08.920 --> 00:37:13.199 twenty twenty three, but we're going to publish this show just around the time 441 00:37:13.199 --> 00:37:17.159 that the PGA Show will be happening. So you're not giving up anything that 442 00:37:17.440 --> 00:37:22.039 hasn't been announced already. Yeah, So we've got a new rangefinder coming out, 443 00:37:22.199 --> 00:37:32.039 the pro ed R. Again, so we've been looking primarily at technology 444 00:37:32.079 --> 00:37:37.840 within the rangefinders. With the z R, we've done that again and again, 445 00:37:37.239 --> 00:37:42.400 looking at that consistency of fire and understanding, hey, how can we 446 00:37:42.440 --> 00:37:46.440 improve that, and our team of work pretty hard over the last year to 447 00:37:46.440 --> 00:37:50.960 come up with something that we're really proud of. But then also looking at 448 00:37:51.000 --> 00:37:57.480 the touch and the feel aspect of the rangefinder. You know, our rangefinders 449 00:37:57.559 --> 00:38:00.800 up to this point have been plastic. The z R is a full metal 450 00:38:00.840 --> 00:38:07.519 bodied rangefinder, so it's way more robust than anything on the market. How 451 00:38:07.519 --> 00:38:12.239 does that impact the weight of it? It makes it heavier, but heavier 452 00:38:12.440 --> 00:38:16.719 is not a bad thing. Heavier generally makes it more stable in your hands. 453 00:38:17.639 --> 00:38:24.079 And again just it's a really solid package. So it's our it will 454 00:38:24.119 --> 00:38:28.559 be what our most premium rangefinder, but it's still going to be three hundred 455 00:38:28.599 --> 00:38:36.239 bucks so you know probably yeah, and in technology wise, probably competing against 456 00:38:36.280 --> 00:38:42.000 things that are four hundred and fifty five hundred bucks. Wow, So really 457 00:38:42.079 --> 00:38:46.000 pleased with that. It will be carried from the off in pg siperstore in 458 00:38:46.119 --> 00:38:52.920 all of their stores. So again available for touch and feel, which is 459 00:38:53.039 --> 00:38:58.440 incredibly important when it comes to the rangefinder aspect. This is not a kind 460 00:38:58.480 --> 00:39:00.599 of product that can be an online only purchase. Yeah, and they have 461 00:39:00.679 --> 00:39:05.119 to be able to feel it. When you get to a certain price point 462 00:39:05.159 --> 00:39:09.480 within the golf market and technology, it becomes a touch and feel m Hey, 463 00:39:10.239 --> 00:39:15.679 you know, I'm going to part with some serious cash what a you 464 00:39:15.719 --> 00:39:20.639 know? Am I really happy with what I'm going to buy? And that 465 00:39:20.800 --> 00:39:27.000 helps us with the z R So yeah, So that absolutely fascinated to see 466 00:39:27.000 --> 00:39:30.320 how that goes. We've already had a lot of people interested at the retail 467 00:39:30.360 --> 00:39:36.360 aspect, and then further into twenty twenty four, we'll have a new watch 468 00:39:36.719 --> 00:39:40.920 coming out as well, so something that sits between our current offering which is 469 00:39:42.079 --> 00:39:49.079 G five which is GPS only and one hundred and fifty bucks and the X 470 00:39:49.119 --> 00:39:52.920 five which is two hundred and ninety nine bucks. We'll have a watch setting 471 00:39:52.920 --> 00:39:58.760 in the middle of that. Again, so you've got something for everybody now, 472 00:39:59.119 --> 00:40:01.880 yeah, and again that's you know, for us, we pride ourselves 473 00:40:01.880 --> 00:40:07.440 on that. And you look around the ecosystem and you've got garment there, 474 00:40:07.480 --> 00:40:12.199 you've got Bushnell. We talk about ourselves as being the third brand within golf 475 00:40:12.239 --> 00:40:15.679 technology, and but part of that is the breadth of product that we have 476 00:40:15.000 --> 00:40:21.079 and the ability to say different price points, different types of customers, and 477 00:40:21.119 --> 00:40:23.880 that's something that's really helped us grow over the last couple of years and will 478 00:40:23.880 --> 00:40:30.239 help us grow in the future. And you feel confident that the quality of 479 00:40:30.280 --> 00:40:36.320 your product line is competing with Again, you're a small tech company and you're 480 00:40:36.320 --> 00:40:44.760 competing with very large tech companies. Yeah, I mean again, looking at 481 00:40:44.760 --> 00:40:47.679 our products, there's two aspects. So one is the hardware aspect, very 482 00:40:47.719 --> 00:40:53.719 comfortable with how that competes. And then the other side would be the software 483 00:40:53.760 --> 00:41:00.320 side, and incredibly comfortable and effectively. We take care with our apps or 484 00:41:00.360 --> 00:41:06.559 development our features because we are golfers. We're going to use the product ourselves, 485 00:41:07.599 --> 00:41:13.360 and even when it comes down to support, really comfortable with how that 486 00:41:13.440 --> 00:41:17.079 works. How hey, you need your course updated, takes our guys forty 487 00:41:17.199 --> 00:41:22.519 hours and then it'll be their new course. Whatever you need is adjusted, 488 00:41:22.559 --> 00:41:28.920 it's available on the app, it's available on your device. So I think 489 00:41:28.960 --> 00:41:36.639 that will see us with our growth. I think with the larger companies it's 490 00:41:36.679 --> 00:41:39.559 more of a bottom line focus than ourselves, where hey, we just want 491 00:41:39.599 --> 00:41:44.679 to grow, we just want to be there. Talk to potential golf customers, 492 00:41:44.760 --> 00:41:50.000 get them into our ecosystem, get them understand how we see the world 493 00:41:50.000 --> 00:41:52.880 of golf, and hey, we can help you try and improve. And 494 00:41:53.000 --> 00:41:59.199 the type of nerd that likes to get information about what I'm doing, how 495 00:41:59.280 --> 00:42:01.159 I'm progressing. And a friend recently asked me, is like, what do 496 00:42:01.199 --> 00:42:05.480 you do with that information? I said, to figure out what I'm not 497 00:42:05.559 --> 00:42:08.639 doing well and then try to work on that. Because you think that helps. 498 00:42:08.679 --> 00:42:12.719 I'm like, yeah, I really do, I really do. So, 499 00:42:13.280 --> 00:42:15.280 you know, at first having the tags with Game Golf, as we 500 00:42:15.360 --> 00:42:20.400 talked about early on, that gave me some good information and I liked it. 501 00:42:20.719 --> 00:42:24.920 And then but having all these different products, then I went to the 502 00:42:24.960 --> 00:42:28.679 watch, Then I went to the phone, Then I went to GPS apps, 503 00:42:28.679 --> 00:42:35.719 then I went to a rangefinder, having you know, and now I'm 504 00:42:35.880 --> 00:42:42.639 using Arcos on my clubs only getting information, but it's mix and match, 505 00:42:42.679 --> 00:42:46.159 and I really have to go over I have to keep my scorecard and go 506 00:42:46.199 --> 00:42:50.760 over it with a fine tooth comb to compare the notes with Arcos. And 507 00:42:50.800 --> 00:42:53.079 it's like, this is really spending a lot of time doing something I don't 508 00:42:53.079 --> 00:42:55.880 want to do. I was hoping it would be taken care of. What 509 00:42:57.000 --> 00:43:01.599 I love about what you guys have been able to develop and evolve as a 510 00:43:01.599 --> 00:43:07.800 as a tech company is that you have all those elements integrated into a single 511 00:43:07.880 --> 00:43:13.440 product that you can get your just the information you need while you're playing, 512 00:43:13.719 --> 00:43:16.519 but you can also go home take all that information, compare it to other 513 00:43:17.039 --> 00:43:22.480 how other golfers and you know your category are doing. What is it? 514 00:43:22.880 --> 00:43:28.079 What are the things that we can learn from your app once we you know, 515 00:43:28.159 --> 00:43:30.280 at the end of the round. Besides, you know, while we're 516 00:43:30.320 --> 00:43:32.679 playing, but after the round, what can we learn and how do we 517 00:43:32.719 --> 00:43:38.320 access that to help us look at what we're struggling with and how we get 518 00:43:38.360 --> 00:43:45.119 better. Yeah, that's okay, that's it a never ending question. It 519 00:43:45.199 --> 00:43:54.519 sure sounded like it from use I kept going so with the apps and our 520 00:43:54.559 --> 00:44:00.960 team are phenomenal at allowing a goal for to dig as deep and as granular 521 00:44:01.000 --> 00:44:06.320 as they want. And so, hey, you just want some basic club 522 00:44:06.360 --> 00:44:08.760 distances, we can give you that. It's a couple of clicks. Hey, 523 00:44:08.800 --> 00:44:12.880 if you want to go and look at every individual shot you've ever hit 524 00:44:12.920 --> 00:44:15.000 with a driver. You can do it. It's a lot of clicks, 525 00:44:15.039 --> 00:44:17.159 but you can do that. So it gives you what you want. It's 526 00:44:17.159 --> 00:44:23.920 not going to force you anything. We actively encourage guys that are being working 527 00:44:23.960 --> 00:44:28.840 with a club pro or a PGA pro to connect their data to them through 528 00:44:28.840 --> 00:44:35.239 academy. Get that insights and advice. But in reality, the system is 529 00:44:35.320 --> 00:44:38.519 just going to tell you whether it's using strokes gained, what areas of the 530 00:44:38.559 --> 00:44:45.199 game you're losing shots where you benchmark against your peers, and then start to 531 00:44:45.239 --> 00:44:49.800 help you dig into that. So, hey, we'll show you short game, 532 00:44:50.679 --> 00:44:57.000 Fred, you're losing shots short game against your peers. Okay, how 533 00:44:57.079 --> 00:45:00.480 is that taking place? Is that bunker play? Is that specific clubs? 534 00:45:01.320 --> 00:45:07.440 Oh? Actually, Fred, you pitch constantly with a loggage, right, 535 00:45:08.159 --> 00:45:14.800 we would suggest trying to pitch with two clubs less than whatever you're going to 536 00:45:14.880 --> 00:45:17.480 choose. So, hey, I normally choose a loggage, Let me choose 537 00:45:17.480 --> 00:45:22.480 a gap wage. I normally choose a pitching wedge from this location, Let 538 00:45:22.480 --> 00:45:25.000 me choose an eta. So we're gonna we're going to try and give you 539 00:45:25.000 --> 00:45:30.079 some questions to go and answer and say, look, here's some ideas of 540 00:45:30.119 --> 00:45:36.000 how you could improve without changing technique or concepts. Right, wow, that 541 00:45:36.199 --> 00:45:38.760 is phenomenal. Have you been Wait a minute, I'm not using your product. 542 00:45:38.800 --> 00:45:42.159 How do you know that about my game? Oh? This is it? 543 00:45:42.320 --> 00:45:50.440 This is educated guess experience guess. So it's it's it's about this element 544 00:45:50.519 --> 00:45:57.000 of giving the golfer manageable insights, right telling you, Hey, your short 545 00:45:57.039 --> 00:46:00.920 games per Well, that's great. You may or may not know that. 546 00:46:00.880 --> 00:46:04.559 How do you deal with that? Well? Okay, well if we say, 547 00:46:04.960 --> 00:46:07.840 hey, actually, Fred, it's your bunker play. That's diabolaccaults, 548 00:46:07.920 --> 00:46:10.719 letting your rest. Your short game is actually quite good, but bunker plays 549 00:46:12.079 --> 00:46:15.559 a problem. Okay, Well, there's two aspects to that. One is 550 00:46:16.320 --> 00:46:22.199 don't hit it in bunkers. The other is improve improve your technique to get 551 00:46:22.199 --> 00:46:23.440 out of bunkers. And at that point we go, well, look, 552 00:46:24.320 --> 00:46:28.880 bunker play is pretty technical, weed advise you go and see a PGA pro 553 00:46:30.280 --> 00:46:34.880 Go, spend a couple of hours with PJ pro. Additionally, let's try 554 00:46:34.880 --> 00:46:37.079 and not hit it into bunkers. So hey, if there's bunkers short of 555 00:46:37.119 --> 00:46:42.800 the green, here's your club distances. Try and hit to the back portion 556 00:46:42.880 --> 00:46:46.519 of the green. So you can come at everything from a couple of elements, 557 00:46:46.559 --> 00:46:52.480 but it's it's that major understanding of hey, okay, it's my bunker 558 00:46:52.480 --> 00:47:00.480 play, that's my problem. And it's amazing how often you see golfer on 559 00:47:00.559 --> 00:47:07.320 my chipping's terrible. Well it's not great, but you've missed fifteen out of 560 00:47:07.400 --> 00:47:12.760 eighteen greens for the last four rounds. So is it you're chipping? And 561 00:47:12.800 --> 00:47:14.920 then you dial back and say, well, why are you missing all the 562 00:47:14.920 --> 00:47:20.719 greens? Well, actually you're not hitting great tea shots. And it's amazing 563 00:47:20.800 --> 00:47:23.280 the knock on effect of going right. Okay, you're missing all your tee 564 00:47:23.280 --> 00:47:27.400 shots. Right then you're kind of hitting it up somewhere around the green. 565 00:47:27.480 --> 00:47:32.599 Now you're chipping from a variety of locations. Can we take the tea shot 566 00:47:34.039 --> 00:47:39.199 and aim down the left hand side? If you change your point of your 567 00:47:39.239 --> 00:47:43.559 point of alignment and hit down the left side, can you hit more fairway? 568 00:47:43.760 --> 00:47:46.239 Data would suggest you can. Now you can hit some more greens. 569 00:47:46.280 --> 00:47:52.079 Now you're pitching less. And there was also the element of your ego and 570 00:47:52.119 --> 00:47:54.719 you're like, oh, I can hit this club this far and it's like, 571 00:47:55.000 --> 00:47:58.800 no, you're not coming up to the green. So obviously you can't. 572 00:47:58.800 --> 00:48:01.199 You got a club up. Yeah, and even for myself, I 573 00:48:01.199 --> 00:48:04.679 mean, look, I played at a really high level. I find it 574 00:48:04.840 --> 00:48:08.159 fascinating. I'll stand on a course and I'm like a little bit of a 575 00:48:08.159 --> 00:48:13.400 wind here, it's one hundred and thirty yards. I'll hit eightime and I 576 00:48:13.440 --> 00:48:15.519 go back and look at the system. Wow, I only hit that one 577 00:48:15.599 --> 00:48:21.000 hundred and thirty six yards, you know, and I'd sit there on average 578 00:48:21.039 --> 00:48:25.440 flatcam one hundred and sixty five with an ear. It's amazing some of the 579 00:48:25.480 --> 00:48:30.000 impacts that you can see on elevation or wind. And that's what the whole 580 00:48:30.000 --> 00:48:36.760 overviews give you. So there's so many elements of the system where you can 581 00:48:36.800 --> 00:48:42.960 go and gain insight, and effectively, what it does is it gets you 582 00:48:43.039 --> 00:48:46.559 to go and gather more data, enjoy collecting it, you know, use 583 00:48:46.599 --> 00:48:52.280 it correctly, improve your game, use it to record great golf trips around 584 00:48:52.639 --> 00:48:55.800 you know, fabulous courses so you can reminisce and look back on. There's 585 00:48:55.840 --> 00:49:00.440 so much you can do in the systems. I recently got a press release 586 00:49:00.480 --> 00:49:06.840 from you guys, which is what brought me back to giving attention to you. 587 00:49:06.840 --> 00:49:10.559 You announced a PGA Retirement Plus program can tell me about that one. 588 00:49:10.760 --> 00:49:19.119 Yes. So the GRP program with the PG was set up goodness. I 589 00:49:19.119 --> 00:49:23.360 think it's about fifteen or sixteen years ago, and it was effectively to go 590 00:49:23.400 --> 00:49:27.840 and help out pros in the first part. I think it was titleist to 591 00:49:27.960 --> 00:49:30.400 get in trouble for that might not have been titleist, but I think it 592 00:49:30.440 --> 00:49:34.599 was who said, look, hey, we've got all these guys. They're 593 00:49:34.639 --> 00:49:40.039 great at helping us provide our product to their members. We want to do 594 00:49:40.079 --> 00:49:47.880 something for them. So GRP allows companies to contribute a bit to retirement policies 595 00:49:49.280 --> 00:49:53.119 of PG pros. And again it's like, hey, look, if you're 596 00:49:53.119 --> 00:49:55.599 going to stock us, we can help you in this way and do this. 597 00:49:55.639 --> 00:50:00.559 And it's not so much the facility that's reaping the benefit. They obviously 598 00:50:00.639 --> 00:50:06.039 get great margin, but also those pros and those assistant pros in those clubs. 599 00:50:06.280 --> 00:50:13.039 So we were thrilled to be offered a position on it. And we're 600 00:50:13.079 --> 00:50:19.519 the only tech company to be involved ever with GRP, So yeah, it 601 00:50:19.760 --> 00:50:22.760 was fascinating. It was part of a trip I took to Frisco to see 602 00:50:22.760 --> 00:50:25.440 the new PAGA headquarters and speak with some of the team about a few other 603 00:50:25.519 --> 00:50:30.719 things. And which is a phenomenal facility. If you, if anybody's ever 604 00:50:30.800 --> 00:50:36.039 around Dallas, go up there and have a look. It is stunning. 605 00:50:37.840 --> 00:50:44.559 So yeah, so absolutely thrilled. Again. We launched that last week and 606 00:50:44.760 --> 00:50:47.960 we've already had a number of PG members reach out to us, especially ahead 607 00:50:47.960 --> 00:50:52.840 of the PG Show. So yeah, hope hopefully, you know, we'll 608 00:50:52.880 --> 00:50:55.679 see some benefits, they'll see some benefits, and hopefully we'll get some more 609 00:50:55.719 --> 00:51:00.679 shots users. That's great. Tell me about how we can find more about 610 00:51:00.719 --> 00:51:06.360 Shotscope on social media and on the internet. Yeah, so the best place 611 00:51:06.400 --> 00:51:10.480 to go shot scope dot com. You can gather I mean, look, 612 00:51:10.519 --> 00:51:15.320 if you're just interested in what we've talked about, there's free books about performance 613 00:51:15.400 --> 00:51:19.800 data. I think we've got seven of them now that will give you some 614 00:51:19.960 --> 00:51:22.840 general insights about how to use data to help your game, some case studies. 615 00:51:24.039 --> 00:51:28.760 And then social media. I think we're at shot Scope on x I 616 00:51:29.119 --> 00:51:34.880 still caught twit her, but at shot Scope on Instagram. Those are probably 617 00:51:34.920 --> 00:51:37.920 the easiest places to find us and look, give us a follow, and 618 00:51:37.960 --> 00:51:44.679 again hopefully we can help you ask some questions next time you play the game 619 00:51:44.760 --> 00:51:46.719 of Hey, why they make that decision? You know, I think if 620 00:51:46.960 --> 00:51:51.000 we can do that as a company, we're well on the way to helping 621 00:51:51.039 --> 00:51:54.679 you play a little bit better golf. Okay, last question, give me 622 00:51:54.719 --> 00:52:00.199 a rundown of each product, because there's a bunch of them, and yeah, 623 00:52:00.239 --> 00:52:05.119 and do this in twenty seconds. No, I mean you have a 624 00:52:05.199 --> 00:52:07.760 variety of products for in a variety of price points. Can you give a 625 00:52:07.760 --> 00:52:13.480 brief overview real quickly? Yeah? Okay, So starting with watches, We've 626 00:52:13.519 --> 00:52:15.920 got the G five, which is a GPS only watch, comes with a 627 00:52:15.920 --> 00:52:22.639 couple of different interchangeable straps. That is a one hundred and fifty bucks provides 628 00:52:22.679 --> 00:52:27.639 front, middle, back distances. We have the X five watch, which 629 00:52:27.960 --> 00:52:34.480 is two hundred and ninety nine dollars and that's your performance tracking touchscreen, ceramic 630 00:52:34.519 --> 00:52:40.400 bezel premium watch. We have the Connects Tracking system, which is ninety nine 631 00:52:40.440 --> 00:52:45.960 dollars connection and what is that that is a hardware or is that just sixteen 632 00:52:46.000 --> 00:52:50.920 tags? And you can use that to connect directly to our app to record 633 00:52:50.960 --> 00:52:54.760 your data. Okay, we have what is the price point on Connects ninety 634 00:52:54.840 --> 00:53:01.119 nine dollars? Okay. We have the H four, which is our handheld, 635 00:53:01.440 --> 00:53:07.880 is one hundred and fifty dollars round about that front middle back distances all 636 00:53:07.960 --> 00:53:13.239 your GPS and it is also tracking enabled so it can capture your data. 637 00:53:14.679 --> 00:53:17.920 We have the pro L two rangefinder, which is one hundred and fifty dollars 638 00:53:20.079 --> 00:53:28.480 slope cart magnet, very good range finder for the money. We have the 639 00:53:28.880 --> 00:53:32.840 LX on its own, which is two hundred and forty nine bucks two hundred 640 00:53:32.880 --> 00:53:37.199 and sixty nine bucks something in that region with a cart magnet, red black 641 00:53:37.199 --> 00:53:45.320 optics slope switch. And then we have the LX Plus which is the Lex 642 00:53:45.400 --> 00:53:52.480 rangefinder and the H four And if you're buying them together, you save one 643 00:53:52.559 --> 00:53:55.159 hundred dollars on retail from buying them separately, so it's three hundred and sixty 644 00:53:55.239 --> 00:54:01.039 nine bucks. They connect together gives you all of that ability to have that 645 00:54:01.039 --> 00:54:10.400 three and one product. Wow, I think that's everything. Go to shotscope 646 00:54:10.400 --> 00:54:14.840 dot com and figure it out for yourself. Yeah, exactly. So, 647 00:54:14.920 --> 00:54:17.760 yeah, have a good look through. But and again look we love questions, 648 00:54:17.800 --> 00:54:22.000 So if anybody has a question falling on from this or wants to find 649 00:54:22.000 --> 00:54:25.159 out more support at shot scope dot com, go and ask our guys test 650 00:54:25.199 --> 00:54:29.760 them. They'll be back to you in minutes or hours and and they're they're 651 00:54:29.760 --> 00:54:34.519 great at what they do helping everybody. Awesome, Gavin, it's great to 652 00:54:34.519 --> 00:54:38.000 talk to you again and catch up and congratulations on the progress and still being 653 00:54:38.000 --> 00:54:44.719 a viable once I started playing again, I'm gonna make tags making your name 654 00:54:44.800 --> 00:54:52.880 in the golf new sets in conjunction with their latest pro x plus rangefinder GPS 655 00:54:52.920 --> 00:54:59.960 handheld performance tracking Tags. Absolutely love their new design, which makes the range 656 00:55:00.480 --> 00:55:05.159 easier to hold steady for accurate readings to the green. Also, the GPS 657 00:55:05.280 --> 00:55:09.079 readout is magnet based, so I can keep it attached to the rainfinder or 658 00:55:09.119 --> 00:55:13.840 put it in my pocket or mount it to my pushcart. It's a really 659 00:55:13.880 --> 00:55:21.440 impressive design and offers more features than any other tracking hardware software combo that I've 660 00:55:21.480 --> 00:55:27.360 seen from any manufacturer. Next week, we're bringing back Scott Fassett, creator 661 00:55:27.440 --> 00:55:31.480 of the Decade golf course management system. It's a great conversation that will get 662 00:55:31.480 --> 00:55:37.960 your head spinning when you learn how many ways we sabotage ourselves on the course 663 00:55:37.599 --> 00:55:44.960 and learn the true meaning of golf smarter. It's amazing. I've watched videos 664 00:55:45.760 --> 00:55:52.400 with Scott and people learning the Decade system and it's clearly things we've been talking 665 00:55:52.400 --> 00:55:59.280 about for nineteen in our nineteenth year on this podcast on how to golf smarter 666 00:55:59.760 --> 00:56:04.639 by using course management and just you know, playing it smart, not beating 667 00:56:04.639 --> 00:56:07.960 yourself up anyway. Great conversation that's coming up next week now. If you 668 00:56:08.000 --> 00:56:13.679 remember, it was episode nine hundred and twenty. Our Golf Smarter Ambassador lived 669 00:56:13.719 --> 00:56:16.880 in Texas, but the course that he played was in Oklahoma, nearly seventy 670 00:56:16.920 --> 00:56:22.679 miles away, and I was questioning do you travel very far? I mean, 671 00:56:22.880 --> 00:56:27.599 why do you travel that far? And asking if other people do well. 672 00:56:27.639 --> 00:56:30.480 He got back to me and apparently he's a VIP at the Windstar Casino. 673 00:56:31.039 --> 00:56:37.159 It features great golf and great golf instruction, which provides him with full 674 00:56:37.199 --> 00:56:42.480 access. So he listens to Golf Smarter during his regular commute. Now, 675 00:56:42.559 --> 00:56:46.159 he was also excited to hear that we're now offering the flight Path Golf teas 676 00:56:46.239 --> 00:56:51.000 as part of our gifts when you share where you live and play and then 677 00:56:51.079 --> 00:56:53.920 announce the number of the episode of our weekly show. So I invite you 678 00:56:53.960 --> 00:56:59.199 to become a Golf Smarter Ambassador with the incentive of getting a choice of three 679 00:56:59.320 --> 00:57:05.119 great gifts for your effort of telling us again where you live and where you 680 00:57:05.159 --> 00:57:08.480 play, and then introduce the episode. Here's what you can choose from. 681 00:57:08.559 --> 00:57:13.800 You get a free link to Tony Manzoni's video of the Lost Fundamental, a 682 00:57:13.840 --> 00:57:17.519 glove or glove and glove storage compartment from redroostergolf dot com. And then our 683 00:57:17.559 --> 00:57:22.840 new third option for you to choose from is the eight pack of Flightpathcolf t's 684 00:57:22.920 --> 00:57:27.880 from flightpathgolf dot com. Just write directly to me and I'll send you simple 685 00:57:27.880 --> 00:57:31.440 instructions on how to record an episode opening that takes no time at all. 686 00:57:31.719 --> 00:57:36.760 Check out today's show notes to find links about each gift that you have to 687 00:57:36.840 --> 00:57:40.159 choose from. To see and hear the most compelling and helpful short tips and 688 00:57:40.199 --> 00:57:45.480 insights of our podcast interviews for both Golf Smarter and Golf Smarter Mulligans, which 689 00:57:45.599 --> 00:57:50.719 we'll be back in April. Please follow us on social at Golf Smarter, 690 00:57:50.880 --> 00:57:55.840 on YouTube, TikTok, Facebook, Instagram, LinkedIn and Twitter x for our 691 00:57:55.880 --> 00:58:01.039 ongoing posts of videos and articles five times each week. If you have any 692 00:58:01.119 --> 00:58:07.000 questions, comments, suggestions for upcoming episodes, or how I can get rid 693 00:58:07.039 --> 00:58:10.320 of tennis elbow, I want you to join our list of golf Smarter Ambassadors 694 00:58:10.599 --> 00:58:15.239 who receive a free gift, just write to Golf Smarter Podcast at gmail dot 695 00:58:15.280 --> 00:58:21.280 com or click on the Heyfred button when you visit golfsmarter dot com