1 00:00:02,200 --> 00:00:07,040 It's small adjustments that can help you play better. So we've got my strategy 2 00:00:07,280 --> 00:00:11,119 which can take your data and overlay it onto any golf course in the world, 3 00:00:11,160 --> 00:00:13,800 so you can see what you want to hit off the t, what 4 00:00:13,880 --> 00:00:17,879 your dispersion and tendencies will mean for your alignment, and how you want to 5 00:00:17,920 --> 00:00:22,280 hit it down a specific hall. Again great for course management and course strategy. 6 00:00:22,719 --> 00:00:26,679 You can get your coach to sign up to Academy for free and you 7 00:00:26,719 --> 00:00:29,559 can push all of your data to them. If you're going to go for 8 00:00:29,600 --> 00:00:32,880 a lesson, they can spend five minutes before that lesson having to look through 9 00:00:32,920 --> 00:00:36,359 your data so that when you rock up, it's not how have you been 10 00:00:36,399 --> 00:00:41,159 playing My driving's terrible. That may be, but if data can show actually, 11 00:00:41,200 --> 00:00:43,799 no, it's short game and bunker play, go and get the most 12 00:00:43,880 --> 00:00:48,399 value for your dollars and spend that time working with a PG coach on that 13 00:00:48,520 --> 00:00:53,399 part of the game. It's just small decisions, small changes that can lead 14 00:00:53,439 --> 00:00:57,880 to better golf. And when we see that continually within our ecosystem, golfers 15 00:00:57,920 --> 00:01:02,920 coming back saying he a player of fourteen eight ah. This is Trent Harvill 16 00:01:03,000 --> 00:01:07,719 from Germantown Tennessee. I play at the Iring Country Club. This is Golf 17 00:01:07,760 --> 00:01:14,200 Smarter number nine hundred and twenty nine. Technologies evolution and game improvement. Data 18 00:01:14,359 --> 00:01:21,920 contributes greatly to lower scores with Shotscope. This is Golf Smarter sharing stories, 19 00:01:22,000 --> 00:01:26,840 tips and insights from great golf minds to help you lower your score and raise 20 00:01:26,879 --> 00:01:30,599 your golf IQ. Here's your host, Fred Green. Welcome back to the 21 00:01:30,640 --> 00:01:34,359 Golf Smarter Podcast. Gavin, Thanks Fry, thanks for having me on. 22 00:01:36,200 --> 00:01:38,519 It's great to see you again. It's been a couple of years. You 23 00:01:38,560 --> 00:01:44,879 were on episode seven hundred and sixty three back in October of twenty twenty and 24 00:01:45,239 --> 00:01:52,200 we were just getting introduced to schtscope because at that time it was practically a 25 00:01:52,319 --> 00:01:59,400 new category in golf of you know, bringing in the electronics. And I 26 00:01:59,480 --> 00:02:08,120 can't think of any other sector in golf that is moving as rapidly as the 27 00:02:08,159 --> 00:02:15,159 electroc side, the metrics side versus. Maybe, but the PGA Tour will 28 00:02:15,199 --> 00:02:19,479 be the only thing that's moving fast because of the tour and the competition that 29 00:02:19,479 --> 00:02:23,520 they all have. But what's going on with Shaska over the last couple of 30 00:02:23,560 --> 00:02:30,120 years has been remarkable. How are you how things going? Yeah, I 31 00:02:30,159 --> 00:02:37,120 mean it feels like yesterday, right days, merge, months merge, and 32 00:02:37,439 --> 00:02:45,599 it is. It's an explosion across of technology effectively, and there was a 33 00:02:45,680 --> 00:02:50,759 lag with the pandemic, you know, with lots of companies right, R 34 00:02:50,800 --> 00:02:58,639 and D hit product innovation, and we were fortunate that we back in twenty 35 00:02:58,680 --> 00:03:00,919 twenty we launched our V three you watch in our G three watch, and 36 00:03:00,960 --> 00:03:06,159 then from that point on we had plans to launch other products. They took 37 00:03:06,159 --> 00:03:10,360 a little bit of a hitting twenty twenty one and then I'm early like a 38 00:03:10,400 --> 00:03:15,879 supply chain thing or was it just yeah, people not being together working together 39 00:03:15,280 --> 00:03:23,319 to give you an idea. GPS components went from normally on about sixteen week 40 00:03:23,400 --> 00:03:30,400 lead time up to seventy weeks. Oh my god. So you know it's 41 00:03:30,400 --> 00:03:36,520 not my side of the of work, but I'm sitting there going, you 42 00:03:36,560 --> 00:03:40,240 know, you're trying to forecast seventy weeks in advance of what you might need, 43 00:03:42,360 --> 00:03:46,520 and it was just impossible, you know, to innovate off that and 44 00:03:47,039 --> 00:03:53,000 understanding, and it affects everything, right, So it affects our innovation. 45 00:03:53,159 --> 00:03:58,560 But we are beholding to chip sets that you can use, and so their 46 00:03:59,080 --> 00:04:02,960 R and D of Chipman manufacturers stopped production scale because they you know, demand 47 00:04:03,039 --> 00:04:10,240 was through the roof, but they had shut downs and lockdowns and the Asia 48 00:04:10,280 --> 00:04:15,240 predominantly where they're manufactured, and of course it just ripples down and in seventy 49 00:04:15,279 --> 00:04:20,319 weeks is more than a ladder. Well, this is it. It's it's 50 00:04:20,360 --> 00:04:28,360 it's crazy. And now for GPS chips would be down back down to like 51 00:04:28,399 --> 00:04:32,720 twenty two weeks. So you know, for instance, we're looking at Q 52 00:04:32,800 --> 00:04:40,560 three at the moment for twenty twenty four for manufacturing. Wow. And with 53 00:04:40,680 --> 00:04:47,560 today's market, especially for US, you've got the wild swings of inflation and 54 00:04:47,920 --> 00:04:53,279 election and different things taking place, and all you need is a couple of 55 00:04:53,319 --> 00:04:56,959 retailers, Hey, we're thinking about doing a full rollout of you for twenty 56 00:04:57,000 --> 00:05:01,879 twenty four. You're like, oh great, thanks of the notice. So 57 00:05:02,439 --> 00:05:05,560 you know, it's it's a challenge, right, and one of the things 58 00:05:05,560 --> 00:05:11,800 that we've done to combat that, and and partly because of our users have 59 00:05:11,839 --> 00:05:15,680 asked, is go and expand our product lines and introduce different products. Mhm. 60 00:05:16,399 --> 00:05:24,959 So yeah, it's it's been a challenge, but again it's it's good 61 00:05:25,000 --> 00:05:28,000 fun. That's that's the key. You know, you're you're all good. 62 00:05:28,079 --> 00:05:30,319 You have a perspective on it. It's all good fun. And hey, 63 00:05:30,959 --> 00:05:34,879 it's better to be in demand than not being demand. Listen, you have 64 00:05:35,000 --> 00:05:39,319 kids, you understand. It's all work. It's fine, It's gonna make 65 00:05:39,360 --> 00:05:44,000 itself fine. I got really more important things to deal with these days. 66 00:05:44,319 --> 00:05:47,040 Yeah, exactly, exactly. They keep you on your toes. Yeah, 67 00:05:47,600 --> 00:05:53,439 much more than work. So when we first talked to you, it was 68 00:05:53,839 --> 00:06:00,079 really the watch, right, the shot Scope watch yea. And there there 69 00:06:00,160 --> 00:06:03,519 was a lot of competition there, you know, the you know, Apple, 70 00:06:03,759 --> 00:06:08,360 everyone tried to come out with these smart watches. Then Apple does what 71 00:06:08,439 --> 00:06:11,319 they do, and they came out with the Apple Watch, and all of 72 00:06:11,360 --> 00:06:15,040 a sudden, there's lots of apps competing with that. And you know, 73 00:06:15,240 --> 00:06:21,720 I'm pretty nerdy. I'm a very tech oriented person. I'm in my group 74 00:06:21,720 --> 00:06:26,480 of friends. I'm the it guy that everyone's like, oh that's Freddy knows. 75 00:06:26,800 --> 00:06:29,319 They're like, how do you figure out how your picture is? Where? 76 00:06:29,319 --> 00:06:33,959 They are so fast? All anyway, But I started using you know, 77 00:06:34,199 --> 00:06:38,920 I used your stuff. I liked it a lot. Then the Apple 78 00:06:39,000 --> 00:06:44,519 Watch and then all the apps and the Apple Watch just I couldn't do play 79 00:06:44,560 --> 00:06:46,759 a whole round of golf without the watch dying. They're like, okay, 80 00:06:46,800 --> 00:06:55,720 well that's useless. And then all these gps, the rangefinders were coming out 81 00:06:55,759 --> 00:06:59,519 and they're giving you front middle back on your phone or you you know, 82 00:06:59,639 --> 00:07:02,639 you have a range finder where you can look through and it's giving you front 83 00:07:02,639 --> 00:07:05,639 middle back. It's great, but you're just looking at a pin. There's 84 00:07:05,920 --> 00:07:11,560 so many ways to do it. But metrics have become so important that this 85 00:07:11,720 --> 00:07:19,600 is just an integral part of everybody's back. Yeah, and so the metrics 86 00:07:19,600 --> 00:07:26,199 side back when we last spoke, the collection method was using one of r 87 00:07:26,279 --> 00:07:33,120 V three watch And for US, you know, if you look at the 88 00:07:33,240 --> 00:07:39,720 UK golf market, sidently five percent of golfers will use a watch. In 89 00:07:39,759 --> 00:07:44,720 the US, it's like twenty two to twenty five percent. Wow, it 90 00:07:44,839 --> 00:07:49,720 because we take longer to play? No, well yeah, I mean it's 91 00:07:49,759 --> 00:07:55,319 growing quickly in the US, much quicker than anywhere else. And generally that's 92 00:07:55,360 --> 00:08:03,360 because of how easy a watch is to use on the golf course. But 93 00:08:03,600 --> 00:08:07,680 what that meant was we had that one product and it was like, hey, 94 00:08:07,680 --> 00:08:13,120 if you want to track your game capture data, here's how you use 95 00:08:13,160 --> 00:08:16,800 it. Here's how you're going to have to do it. Where we are 96 00:08:16,959 --> 00:08:24,920 now is we have goodness made one, two, three, four, four 97 00:08:24,959 --> 00:08:30,959 different options of how to do it, and two of those currently are watch 98 00:08:31,000 --> 00:08:37,039 based. One is a small handheld device that you can tag, and another 99 00:08:37,399 --> 00:08:43,720 is are an app based product which you get tags and you can effectively use 100 00:08:43,720 --> 00:08:48,799 your mobile phone with on the course. And the reason for that is it 101 00:08:50,159 --> 00:08:54,120 allows golfers to go and track how they want to track. Now we can 102 00:08:54,159 --> 00:08:58,399 provide them three different ways to do it. We can offer them four different 103 00:08:58,399 --> 00:09:01,519 price points because we don't have subscription, so it's just hed by whatever product, 104 00:09:03,039 --> 00:09:05,559 how you want to utilize it, how it fits with your game. 105 00:09:07,559 --> 00:09:13,200 And that's really seen an explosion of use of tracking the minute we did that 106 00:09:13,279 --> 00:09:18,240 right, and we'll see a lot of guys come in and use our app 107 00:09:18,279 --> 00:09:22,840 best product, which is Connects. It's one hundred bucks, no subscription. 108 00:09:22,720 --> 00:09:26,639 They get access to GPS app, they can capture all of their data. 109 00:09:26,720 --> 00:09:33,399 It's pretty simple to use and it introduces them to the shots gooed ecosystem, 110 00:09:33,200 --> 00:09:35,879 what you can gather off that data. And then what we see is six 111 00:09:35,919 --> 00:09:41,759 months nine months later they say, well, actually i've been watching how much 112 00:09:41,799 --> 00:09:45,679 simpler it is to track for the watch, I think I'll go and get 113 00:09:45,679 --> 00:09:50,679 one of those, you know. And for us, the key is, 114 00:09:50,720 --> 00:09:54,080 hey, we don't want to tell the golfer how they have to track the 115 00:09:54,120 --> 00:09:56,080 game. We want to just provide, you know four. Hopefully there'll be 116 00:09:56,080 --> 00:10:01,519 a fifth option quite soon, a different way that fits in with that golfer 117 00:10:01,600 --> 00:10:07,879 and potentially the other technology that they have. They might have an Apple Watch 118 00:10:07,960 --> 00:10:11,480 because they want to do heart ray monitor, or they feel like they need 119 00:10:11,480 --> 00:10:16,120 to be connected with the outside world and a golf course, so hey, 120 00:10:16,159 --> 00:10:18,480 you could use a different mechanism to track your game. It doesn't need to 121 00:10:18,519 --> 00:10:24,879 be a watch based. That's a real estate battle on the body effectively the 122 00:10:24,960 --> 00:10:30,159 watch. So that's one aspect of our growth. And then the other was 123 00:10:30,960 --> 00:10:37,039 we moved into rangefinders, which again is logical, and that came from two 124 00:10:37,080 --> 00:10:43,720 reasons. One was, as we expanded into retail, they're saying, hey, 125 00:10:43,720 --> 00:10:46,840 look what other products we like your brand? It sells well, what 126 00:10:46,879 --> 00:10:50,360 other products can you bring to market? And we also started getting a number 127 00:10:50,360 --> 00:10:54,039 of our watch users saying, hey, I'd love to see if you guys 128 00:10:54,039 --> 00:11:01,120 could develop a rangefinder. And it's becoming noticeable with it and avid golfers that 129 00:11:01,960 --> 00:11:07,039 over fifty percent of them will now carry two technical devices or two tech devices 130 00:11:07,039 --> 00:11:13,639 within their bag. Two so that may be a watch system and a rangefinder. 131 00:11:16,799 --> 00:11:20,039 It could be a handheld and a rangefinder, so they like to have 132 00:11:20,080 --> 00:11:28,879 two. So we brought out the L one at the end of twenty twenty. 133 00:11:28,919 --> 00:11:33,960 We've now moved in L two. We have the Lex the Lex Plus 134 00:11:33,360 --> 00:11:39,840 which is integrates the GPS as well, and then we'll have a new rangefinder 135 00:11:39,960 --> 00:11:43,759 debuting at the PGS Show next year. So you know, all of a 136 00:11:43,759 --> 00:11:48,600 sudden from when we spoke we had two skews to now we manage with colors 137 00:11:48,639 --> 00:11:56,120 and straps about fifty five wow. So it's a logistical nightmare. Is probably 138 00:11:56,159 --> 00:12:01,600 the best way to put too many skis use for a little company, you 139 00:12:01,639 --> 00:12:05,879 knows. It creates some fun and it creates a bit of a challenge, 140 00:12:05,919 --> 00:12:11,519 but it also allows us to service different markets and different types of golfers, 141 00:12:11,799 --> 00:12:16,759 right, which is key for us because we've got quite a holistic view of 142 00:12:16,480 --> 00:12:20,120 the company is full of golfers. We just want guys to improve. You 143 00:12:20,120 --> 00:12:26,559 know, you look out on a Saturday or someday, there's a lot of 144 00:12:26,600 --> 00:12:31,480 improvement that can be done. And I'm in this camp now where it's like, 145 00:12:31,559 --> 00:12:33,200 hey, I don't play as much golf as I'd like. I certainly 146 00:12:33,200 --> 00:12:39,159 don't practice. So if you don't practice and spend hours at your game, 147 00:12:41,279 --> 00:12:46,200 how are you going to improve? Well, data is an insight, you 148 00:12:46,200 --> 00:12:50,320 know. Data can lead you to making some better decisions. If you make 149 00:12:50,360 --> 00:12:54,200 a few better decisions, you will score better. So well, I think 150 00:12:54,240 --> 00:12:56,320 you're at a place in your life where it's more important to just get out 151 00:12:56,320 --> 00:13:01,879 there than worrying about am I getting better? You say that. Unfortunately, 152 00:13:01,879 --> 00:13:07,399 we have some very good players at the company, and it gets incredibly competitive 153 00:13:07,240 --> 00:13:13,440 on the golf course. So yeah, there's there's a pride aspect to the 154 00:13:13,480 --> 00:13:18,360 game, probably more than anything else. We're gonna take a time out and 155 00:13:18,360 --> 00:13:24,399 we're gonna talk more with Gavin Deer about what's going on at shot Scope right 156 00:13:24,440 --> 00:13:33,679 after this. I really appreciate the fact that you guys are avoiding up to 157 00:13:33,759 --> 00:13:39,000 this point. It may change at some point, but not doing subscriptions. 158 00:13:39,919 --> 00:13:43,159 I know it's hard for a company to figure out, Okay, we sold 159 00:13:43,159 --> 00:13:46,480 our product, how do we get that person to come back? Because they 160 00:13:46,519 --> 00:13:50,000 have the product and hopefully it's going to last a long time, so let's 161 00:13:50,039 --> 00:13:54,279 do a subscription service. So we've got them by the golf teas. You 162 00:13:54,320 --> 00:14:00,919 know, it's like how do we keep them here? And to me as 163 00:14:00,919 --> 00:14:05,159 a consumer, I see subscription and I'm like, I'm not so sure. 164 00:14:05,559 --> 00:14:09,720 You know, why am I paying monthly for this where there's so many options 165 00:14:09,720 --> 00:14:15,919 where I don't have to. That must have been an internal battle from you 166 00:14:15,960 --> 00:14:22,159 know, the bean counters to the players to a point. But quite early 167 00:14:22,200 --> 00:14:24,879 on we had a look at the market and none of us felt comfortable with 168 00:14:24,919 --> 00:14:31,240 the subscription model. And that can be from a number of places, but 169 00:14:31,279 --> 00:14:37,279 I think one of the one of the drivers would be, hey, we're 170 00:14:37,279 --> 00:14:45,159 Scottish, you're not playing golf all year round. I how are you going 171 00:14:45,200 --> 00:14:48,120 to charge somebody a subscription in January when it's snowing outside? That makes no 172 00:14:48,240 --> 00:14:54,600 sense? And are you going to punish golfers for playing more golf? And 173 00:14:56,840 --> 00:15:01,879 fortunately we've we've got models in place that don't you know, financially, we 174 00:15:01,960 --> 00:15:07,799 don't need subscriptions. And you know, if you take the L two we 175 00:15:07,799 --> 00:15:11,960 can sell thirty thousand of those pieces a year. That means that we don't 176 00:15:13,000 --> 00:15:18,399 need to sell subscriptions. And if we're smart, and again, if you're 177 00:15:18,480 --> 00:15:22,799 shops cope user and you want to add a rangefinder, will hopefully you know, 178 00:15:22,799 --> 00:15:26,879 they'll like our brand they keep it. So it's trying to create that 179 00:15:26,919 --> 00:15:30,799 ecosystem and a lot of that fends off the need for a subscription. I 180 00:15:31,799 --> 00:15:35,480 fully agree with you. It's so easy to understand how companies fall into that 181 00:15:35,600 --> 00:15:41,679 trap. But at the end of the day, we view subscriptions as they 182 00:15:41,679 --> 00:15:48,360 will inhibit growth. And you know, I think our aim is to sort 183 00:15:48,360 --> 00:15:50,440 of to get up there, to be in one of the largest companies within 184 00:15:50,480 --> 00:15:54,320 golf. And if you're going to do that, subscriptions just aren't going to 185 00:15:54,360 --> 00:16:00,120 help you, right right, That's not what's going to sell the It's not 186 00:16:03,000 --> 00:16:07,120 like we're all consumers at the end of the day. I'm similar to you. 187 00:16:07,159 --> 00:16:10,399 If I see a subscription, I'm sitting They're going You've got to show 188 00:16:10,440 --> 00:16:12,960 me incredible value throughout that time to make me sign up to this. I'm 189 00:16:14,000 --> 00:16:19,200 skeptical. It's difficult, and you go, look it's yeah, I don't 190 00:16:19,240 --> 00:16:22,600 I don't think you need it. I'd rather sit there and content and provide 191 00:16:22,639 --> 00:16:26,919 you additional value for free that makes you turn around and say to your friend, 192 00:16:26,919 --> 00:16:30,559 Hey, you're watching just ran over in the car park. You should 193 00:16:30,559 --> 00:16:37,559 go get yourself one of these. Yeah. Yeah, years ago when tags 194 00:16:37,559 --> 00:16:41,519 were just being introduced, I think it was game golf was one of the 195 00:16:41,559 --> 00:16:45,720 first ones, if not the first, to introduce the concept of tags, 196 00:16:45,159 --> 00:16:48,840 but you had to wear something on your belt, and then it's you know, 197 00:16:48,919 --> 00:16:56,320 it was early, early in the evolution of the technology, and Arcost 198 00:16:56,360 --> 00:17:03,680 came along and kind of just dominated. And now you guys have introduced tags 199 00:17:03,720 --> 00:17:07,720 to your products as well, which I think is amazing because now it's not 200 00:17:07,920 --> 00:17:15,079 just a GPS product. Now it introduces the whole metrics element into game improvement, 201 00:17:15,599 --> 00:17:22,440 which is so important for every every especially every amateur golfer, because we 202 00:17:22,519 --> 00:17:26,039 don't have time to stand at the range for five to six hours a day 203 00:17:26,119 --> 00:17:30,799 and play a round of golf, analyzing every swing and the speed and all 204 00:17:30,799 --> 00:17:37,720 these things. So any kind of any way that you can come home from 205 00:17:37,799 --> 00:17:47,000 the golf course and have information and data that helps you analyze where you are 206 00:17:47,000 --> 00:17:55,000 in your game and where you need to improve is so valuable. Yeah, 207 00:17:55,119 --> 00:18:03,279 and it's it's a fastening the fascinating out element of technology within golf. You've 208 00:18:03,279 --> 00:18:08,240 got this element of collection. How does something perform on the golf course. 209 00:18:11,599 --> 00:18:15,720 One of our standards is, let's make sure that technology doesn't slow down the 210 00:18:15,720 --> 00:18:19,319 game. So you've got that element, and then, as you say, 211 00:18:21,440 --> 00:18:23,440 when you come off the golf course, you upload your data to your app 212 00:18:23,799 --> 00:18:30,240 and everything's there, and that's what we pride ourselves on. We've got different 213 00:18:30,279 --> 00:18:34,000 ways for a golfer to collect, but we also pride ourselves on, Hey, 214 00:18:34,200 --> 00:18:41,200 you might not be a statistician at heart, but hey, if you 215 00:18:41,279 --> 00:18:44,440 come onto the app, we're going to help you gain insights from it. 216 00:18:44,519 --> 00:18:48,680 We're not just going to leave you looking at a spreadsheet of numbers. And 217 00:18:48,759 --> 00:18:52,000 the way we do that is we'll go and ask you certain things. So 218 00:18:52,039 --> 00:18:56,079 we'll ask you your handicap, We'll ask you where you play, how often 219 00:18:56,119 --> 00:18:57,960 you play, what you're trying to do, and then we'll go and say, 220 00:18:59,000 --> 00:19:02,200 hey, here's your death but hey, you play have twenty two. 221 00:19:02,240 --> 00:19:07,279 Well here's what twenty handicapper does. You're better than them at driving puttings where 222 00:19:07,319 --> 00:19:11,079 you're poor, Oh, look at that, it's holding out and you just 223 00:19:11,119 --> 00:19:15,759 want to create little places so that hey, you don't have hours to go 224 00:19:15,799 --> 00:19:18,960 and stand up putting green, But can you go and spend five or eight 225 00:19:19,039 --> 00:19:25,559 minutes before you play next just practicing from five feet and in and it's small 226 00:19:25,640 --> 00:19:30,000 adjustments that can help you play better. Then additionally, you can look at 227 00:19:30,000 --> 00:19:37,240 strategies. So we've got my strategy which can take your data and overlay it 228 00:19:37,279 --> 00:19:41,000 onto any golf course in the world, so you can see what you want 229 00:19:41,039 --> 00:19:47,319 to hit off the tea, what your dispersion and tendencies will mean for your 230 00:19:47,359 --> 00:19:51,759 alignment, and how you want to hit it down a specific hole. Again 231 00:19:51,880 --> 00:19:56,359 great for course management and course strategy. You can get your coach to sign 232 00:19:56,440 --> 00:20:02,039 up to Academy for free and you can push all of your data to them 233 00:20:02,119 --> 00:20:04,240 so they can if you're going to go for a lesson, they can spend 234 00:20:04,279 --> 00:20:07,960 five minutes before that lesson having a look through your data so that when you 235 00:20:08,079 --> 00:20:14,920 rock up, it's not hey, how have you been playing My driving's terrible? 236 00:20:15,200 --> 00:20:18,039 Well, that may be, but if data can show actually, no, 237 00:20:18,119 --> 00:20:22,680 it's short game and bunker play. Go and get the most value for 238 00:20:22,759 --> 00:20:26,240 your dollars and spend that time working with a PG coach on that part of 239 00:20:26,279 --> 00:20:33,279 the game and it's just small decisions, small changes that can lead to better 240 00:20:33,359 --> 00:20:38,400 golf. And when we see that continually within our ecosystem, golfers coming back 241 00:20:38,440 --> 00:20:42,160 saying, here, I play off fourteen and now playoff eight. What have 242 00:20:42,240 --> 00:20:48,079 you done differently? I make a few decisions. I've concentrated a couple of 243 00:20:48,279 --> 00:20:52,480 elements of the game. I know that I shouldn't hit it in bunkers off 244 00:20:52,480 --> 00:20:56,079 the tae, so I avoid them under all at all costs, and suddenly 245 00:20:56,079 --> 00:21:03,279 my scores are dropped. You know that? Is it is that simple? 246 00:21:03,960 --> 00:21:06,640 I know it's hard to go no brainer, right, I mean, it's 247 00:21:06,720 --> 00:21:08,319 it's easy to say that, and it's like, is it really Yeah? 248 00:21:08,319 --> 00:21:12,680 It really is a no brainer on it. And we we publish huge amounts 249 00:21:12,720 --> 00:21:18,920 of content about data, and it's all generalistic. Here's what a twenty handicapper 250 00:21:18,960 --> 00:21:22,480 does, here's what a ten does, here's you know, we know hitting 251 00:21:22,480 --> 00:21:26,559 into ferry bunkers cost you a lot of shots. That's not rocket science, 252 00:21:26,400 --> 00:21:32,720 right, And it's great and it can help inform golfers. But until you've 253 00:21:32,759 --> 00:21:41,119 got individualistic data of your tendencies and trends, that's where the real gold golden 254 00:21:41,160 --> 00:21:45,880 nuggets are, right, And it's it's three putting from distance. We'll go 255 00:21:45,920 --> 00:21:49,759 and stand and it puts up and down the putting green for five minutes. 256 00:21:52,519 --> 00:21:55,799 You know, if you do it five minutes for the next ten rounds, 257 00:21:55,880 --> 00:21:57,160 it's a lot of time you spent on that part of the game that you 258 00:21:57,200 --> 00:22:03,240 didn't before. And it's simple. It could be two less three parts around 259 00:22:03,279 --> 00:22:10,599 there's two shots gone, so you know, it's it's it's fascinating seeing and 260 00:22:10,680 --> 00:22:15,680 working with amateur golfers and and and you know, more than ever being in 261 00:22:15,680 --> 00:22:19,559 the position where yes, I'm I've got a time crunch where it you know, 262 00:22:19,680 --> 00:22:23,200 work a lot, travel a lot with work, young family, don't 263 00:22:23,200 --> 00:22:26,480 play as much golf, And I'm like, I get why you're not going 264 00:22:26,519 --> 00:22:30,880 to spend hours on the range, But hey, here's a couple of tips 265 00:22:30,880 --> 00:22:36,039 that you could do that just are small changes and they could have a big 266 00:22:36,200 --> 00:22:48,480 reward. Indeed, another time out coming up right now. I'm curious if 267 00:22:48,559 --> 00:22:52,319 the the data on the tags, let's let's go back to the tags for 268 00:22:52,359 --> 00:22:56,720 a second, that the data that you're accumulating in the app, is that 269 00:22:56,759 --> 00:23:00,000 all happening in the background, or is there's something you need to do post 270 00:23:00,119 --> 00:23:03,839 round to make sure that it's all there and then you can review it. 271 00:23:04,200 --> 00:23:11,079 How exactly does that work? So what we do is during the game of 272 00:23:11,160 --> 00:23:18,599 golf, you're collecting the data and the tags don't have any batteries in them, 273 00:23:18,640 --> 00:23:23,599 so they never need replaced. So the device has the data and the 274 00:23:23,640 --> 00:23:27,279 tags are on the golf clubs. Yes, they're screwed into the grips, 275 00:23:27,480 --> 00:23:30,640 yes, And all they're really doing is saying, hey, this is a 276 00:23:30,680 --> 00:23:34,599 seven ar, this is a setar, and I'm standing at this spot. 277 00:23:34,799 --> 00:23:40,960 Yeah, and that after your round, the device, so the watch or 278 00:23:40,960 --> 00:23:45,079 the handheld will connect via bluetooth to the app and you upload your data. 279 00:23:45,400 --> 00:23:52,759 Takes six seconds, and in that time of uploading, we effectively take all 280 00:23:52,119 --> 00:23:57,519 your swings, practice swings, real swings. We look at how you've walked, 281 00:23:57,640 --> 00:24:00,920 where you walked, the tie time stamps in the GPS locations, and 282 00:24:00,920 --> 00:24:06,440 we put it through about a million and a half lines of code, and 283 00:24:06,799 --> 00:24:11,599 we know which course you were playing if we overlay it on our course mapping 284 00:24:11,680 --> 00:24:15,039 data, so we know, hey, this isn't a bunker, this is 285 00:24:15,079 --> 00:24:18,680 in a fair way, this is a fringe. And we compile all of 286 00:24:18,720 --> 00:24:22,799 that and then what we do is similar if you were going to sign off 287 00:24:22,799 --> 00:24:26,839 a scorecard, we say, hey, look, Fred, here's your scorecard. 288 00:24:27,279 --> 00:24:30,599 This is what happened. Can you just double check it? Are you 289 00:24:30,640 --> 00:24:36,079 happy with that score? Has it missed anything? Occasionally we'll miss a shot, 290 00:24:37,119 --> 00:24:38,160 you know, if you hit a bunker shot and it comes back to 291 00:24:38,200 --> 00:24:44,319 your feet, the system find it difficult to dish to understand what that is, 292 00:24:45,079 --> 00:24:47,839 so we just take you through a quick sign off period which will take 293 00:24:48,000 --> 00:24:52,440 a minute or two minutes it and it does things like, hey, you 294 00:24:52,480 --> 00:24:56,839 hold out from sixty yards? Did that happen? Did we miss something there? 295 00:24:56,880 --> 00:25:00,000 Did that happen? You hit it four hundred yards off the team? 296 00:25:00,039 --> 00:25:03,359 Did that happen? Did we miss congratulations? You hold out from sixty hours. 297 00:25:04,799 --> 00:25:10,319 So occasionally, and the system gets smarter the more you play it right, 298 00:25:10,319 --> 00:25:11,960 because we know what you average, so it's like, hey, that 299 00:25:12,039 --> 00:25:18,000 looks a bit unusual, and it can be the opposite of I was. 300 00:25:18,799 --> 00:25:25,200 I was traveling with one of the team in Scottsdale and we went and played 301 00:25:25,200 --> 00:25:30,160 it true north and he hit a boulder off the tee and it went backwards 302 00:25:30,839 --> 00:25:34,400 and he's his second shot was further away from the hole than his first shot 303 00:25:34,480 --> 00:25:37,599 was and of course I'm sitting there going, well, this is going to 304 00:25:37,599 --> 00:25:41,759 be interesting. There in no doubt the clubhouse. He uploaded it and it 305 00:25:41,839 --> 00:25:48,519 went did this actually happen? And it's just a little bit of checks right, 306 00:25:48,559 --> 00:25:52,519 But that takes a couple of minutes. And then after that all your 307 00:25:52,599 --> 00:26:00,640 data is available and we will show you overlays of each hole well pilot, 308 00:26:00,759 --> 00:26:03,079 so that hey, you've played this course a lot, so you can look 309 00:26:03,119 --> 00:26:07,559 at your history of playing that course. We'll add it to your club distances, 310 00:26:07,640 --> 00:26:12,480 your percentage is a fair way. All of that information just becomes available 311 00:26:12,680 --> 00:26:19,519 and you can spend hours looking through the app and what you can gain from 312 00:26:19,519 --> 00:26:34,319 it. So there's so many different rangefinders out there right now, and they 313 00:26:34,359 --> 00:26:37,240 seem to all be the same one, just with different branding on thems, 314 00:26:37,279 --> 00:26:41,759 like it looks like they were made by the same manufacturer. And then someone 315 00:26:41,799 --> 00:26:42,559 just say, oh, here put my name on it. Here put my 316 00:26:42,640 --> 00:26:47,400 name, and then you get an email that says the greatest range frond. 317 00:26:47,440 --> 00:26:49,200 It's like, now I've used that one and my friend actually uses it, 318 00:26:49,240 --> 00:26:52,079 and every time we're standing on the tea, we're getting different readings. Come 319 00:26:52,079 --> 00:26:57,119 on, really, what's going on? And I used to early on, 320 00:26:57,359 --> 00:27:02,519 I found a rangefinder that also had the front middle back readout on it, 321 00:27:02,559 --> 00:27:07,000 and I love I love that because it gives me front middle back and then 322 00:27:07,039 --> 00:27:11,559 it gives me an actual view of where the pin is, so then I 323 00:27:11,599 --> 00:27:15,079 can kind of strategically say, okay, I don't I should play below the 324 00:27:15,119 --> 00:27:18,359 hole here. It's as opposed to try to reach the back of the green. 325 00:27:18,519 --> 00:27:26,880 And you guys have seemed to take all that technology and created a rangefinder 326 00:27:26,960 --> 00:27:32,160 that works with the tags and that seems to be unique. And what is 327 00:27:32,799 --> 00:27:38,920 out there available compared to your competition. Yeah, so we am. I 328 00:27:40,000 --> 00:27:42,799 was at so we have two PR companies, one for North America, one 329 00:27:42,839 --> 00:27:51,440 for Europe. And I was down playing golf with the UK one and of 330 00:27:51,440 --> 00:27:55,200 course I'd never played before, and I was showing them our first range finder, 331 00:27:55,279 --> 00:28:00,720 the prol one, and you know, we've got a technical apartment, 332 00:28:00,599 --> 00:28:06,279 so they've had to learn quite quickly how a rangefinder would be made and how 333 00:28:06,359 --> 00:28:11,200 to do it. And we were out and it was the ninth hole, 334 00:28:11,319 --> 00:28:15,400 par five. I'm going to have a go at it in two and I'm 335 00:28:15,440 --> 00:28:21,400 like, I've range I've lasered the back flag and I'm like, that's a 336 00:28:21,400 --> 00:28:25,160 long grain. And our PR guy, who's very experienced, is looking at 337 00:28:25,200 --> 00:28:26,839 me, going, what's wrong, Gavin. I've got a doll of my 338 00:28:26,920 --> 00:28:30,400 watch. I want to know what the distance is to the front of the 339 00:28:30,440 --> 00:28:33,680 green. I can't. I can't find it anywhere it's firm. I've got 340 00:28:33,720 --> 00:28:37,839 to land around there. I don't know. And we then sat in a 341 00:28:37,880 --> 00:28:42,200 car for seven hours with one of our team and she's she's a very good 342 00:28:42,200 --> 00:28:45,880 golfer, and I was like, I kept coming back to this instance, 343 00:28:47,400 --> 00:28:49,920 and she was like, you know what, we could take a range finder 344 00:28:51,319 --> 00:28:56,359 and add GPS to it. And so we started kind of coming around with 345 00:28:56,400 --> 00:29:00,720 these ideas how would it look. So we spent a couple of months and 346 00:29:00,720 --> 00:29:07,799 then presented it to our technical side, who were less than impressed, I 347 00:29:07,839 --> 00:29:14,960 think, with our models. But we'd kind of worked out a way that 348 00:29:15,440 --> 00:29:18,799 by putting a magnet on the back and putting a magnet on a handheld, 349 00:29:18,839 --> 00:29:23,720 you could connect the two so you could have this versatility of this all in 350 00:29:23,799 --> 00:29:29,000 one product. That was Hey, it's a rangefinder, it's also a handheld. 351 00:29:30,640 --> 00:29:33,400 It canake the handheld can be taken off the rangefinder can be attached to 352 00:29:33,400 --> 00:29:37,960 the cart. You could shot track using the handheld if you want, You 353 00:29:37,960 --> 00:29:41,240 could leave it on the rangefinder if you want. You could do any which 354 00:29:41,279 --> 00:29:48,240 way of using it. And that's that's what the Prolexplus is. It's been 355 00:29:48,279 --> 00:29:55,400 a phenomenal introduction for us because it is a three and one product. One 356 00:29:55,480 --> 00:30:00,599 of its great strengths is that it's our handheld and one of our rangefinders combined, 357 00:30:00,759 --> 00:30:07,839 so they're a lot of the time if you see a GPS integrated rangefinder, 358 00:30:07,880 --> 00:30:15,119 it's a rechargeable rangefinder yea. And people you know what are golfers that 359 00:30:15,160 --> 00:30:18,599 live in colder climates will know well, if you put a liftian battery outside 360 00:30:18,680 --> 00:30:22,759 in a cold golf bag and a garage, it can go flat quite quickly. 361 00:30:22,839 --> 00:30:29,440 So one of the great advantages with our rangefinders, the Lex has battery 362 00:30:29,480 --> 00:30:33,680 operated. The H four side is a lithium battery, but they're they're not 363 00:30:33,680 --> 00:30:36,960 connected, so if one ran out of battery, you still have a device, 364 00:30:37,200 --> 00:30:41,960 you still have ability to use one of them. So yeah, we 365 00:30:41,039 --> 00:30:47,160 introduced that in the twenty twenty end of twenty twenty one and it's been phenomenal. 366 00:30:48,599 --> 00:30:52,799 Are we revised it in the middle of the summer of twenty twenty three, 367 00:30:52,839 --> 00:30:57,400 which was effectively us putting a cart magnet on the side because our initial 368 00:30:57,480 --> 00:31:03,279 rangefinders we don't there's no need for cart magnets because we're based in the UK 369 00:31:03,359 --> 00:31:07,720 and you're not going to use a cart and you know so quickly. Our 370 00:31:07,759 --> 00:31:15,599 second generations of rangefinders have included the cart magnet. But I never really understood 371 00:31:15,680 --> 00:31:19,839 to give you to answer your question about them all being similar. Rangefinders are 372 00:31:19,920 --> 00:31:27,559 all similar, there are subtle differences in quality. It was a fascinating journey 373 00:31:27,559 --> 00:31:32,119 for me because I had to go and learn about this, spend hours in 374 00:31:32,200 --> 00:31:36,640 golf shops all around the world sort of just picking up range finders randomly, 375 00:31:37,240 --> 00:31:41,759 so you get fire time. Now, for most golfers, fire time doesn't 376 00:31:41,799 --> 00:31:49,920 make any difference consistency so effectively how quickly from when you fire the rangefinder that 377 00:31:51,000 --> 00:31:52,200 it will hit a flag and come back to you and show this, okay, 378 00:31:52,359 --> 00:32:00,759 right, and you're talking the difference between it and industry leading one in 379 00:32:00,839 --> 00:32:07,440 the normal range finders half a second. It's unnoticeable to most golfers. You're 380 00:32:07,519 --> 00:32:13,039 right. We had to work quite hard on the consistency element of it showing 381 00:32:13,079 --> 00:32:16,599 the same distance. You know that that was a learning curve for us. 382 00:32:17,680 --> 00:32:23,680 Our new rangefinder that comes out in January, will we think, compete with 383 00:32:23,720 --> 00:32:30,079 anything on the market at any price point. At the same time, we 384 00:32:30,119 --> 00:32:34,480 produce the L two, which is one hundred and fifty bucks rangefinder which comes 385 00:32:34,519 --> 00:32:39,680 with a cart magnet slope. It's a phenomenal value piece and it's it's been 386 00:32:39,680 --> 00:32:45,920 an incredible seller for us in multiple different territories. So you know, it's 387 00:32:45,359 --> 00:32:50,240 trying to hit different price points, different offerings, making sure that they're all 388 00:32:50,480 --> 00:32:55,319 every product's up to a quality that you know we would use and adding in 389 00:32:57,200 --> 00:33:01,599 elements of innovation, whether it be adding the GP and the capability of you 390 00:33:01,640 --> 00:33:07,920 know, taking the product and using it in different ways, which again is 391 00:33:08,359 --> 00:33:14,000 something that within short scope really pleas with because it's hey, they're core golfers. 392 00:33:14,160 --> 00:33:16,200 They understand the different use cases. Here's how I would use it, 393 00:33:16,440 --> 00:33:21,680 here's how I would use it right, And for a lot of the tech 394 00:33:21,680 --> 00:33:25,200 companies, they're not golf companies. They're doing different things right, so it's 395 00:33:25,240 --> 00:33:32,400 different ideas. Are in products more margin based. Well, this is usually 396 00:33:32,400 --> 00:33:36,839 where we take a break to talk about what's going to be happening this week 397 00:33:36,920 --> 00:33:40,680 on Golf Smarter Mulligans. But Golf Smarter Mulligans is on hiatus until the beginning 398 00:33:40,720 --> 00:33:45,599 of April of twenty twenty four, So in the meantime we're going to take 399 00:33:45,640 --> 00:33:54,720 a quick break and then we'll be back with more after this. One of 400 00:33:54,759 --> 00:33:59,240 the things that you said that kind of concerns me, and I'm just wondering 401 00:33:59,359 --> 00:34:02,960 how well that works. As you said that, you're your front middle back 402 00:34:04,039 --> 00:34:08,719 rangefinder that's on the laser and I'm getting the words wrong here, but it 403 00:34:10,400 --> 00:34:17,840 attaches to the rangefinder by magnets yep. And do you ever have issues with 404 00:34:19,800 --> 00:34:22,920 disappearing people losing it? It coming off? It bumps off while you're there 405 00:34:23,000 --> 00:34:29,559 because you know you had a second element there and you're introducing a potential issue 406 00:34:29,559 --> 00:34:32,159 for clumsy people. Yeah. No. And I'm just looking around because I'm 407 00:34:32,199 --> 00:34:36,639 like, I shure have one, but I'm talking to you, and you're 408 00:34:36,679 --> 00:34:39,440 like, like there's a bee buzzing around your head and you're looking all over 409 00:34:39,480 --> 00:34:45,519 the place. I'm under your desk. I don't I have a one of 410 00:34:45,519 --> 00:34:51,280 the h fours, So okay, it actually that's the small unit that is 411 00:34:51,360 --> 00:34:54,639 that is the one that attaches to the range. Okay, yeah, and 412 00:34:55,039 --> 00:35:00,360 so it it sits in the magnets attractions a magnet on either side. They 413 00:35:00,360 --> 00:35:07,039 don't come off. It's incredible and yeah, very stable. But that's the 414 00:35:07,039 --> 00:35:09,119 thing. You can put it in your pocket as well, right, you 415 00:35:09,119 --> 00:35:13,960 know, you need to have that attached to so it doesn't necessarily have to 416 00:35:13,960 --> 00:35:17,119 be attached, but you can keep them attached and get the front, middle, 417 00:35:17,159 --> 00:35:21,519 back and then look through the rainfinder and get the exact position correct it. 418 00:35:21,639 --> 00:35:25,920 And it comes with a little belt clip as well that the magnet stills 419 00:35:25,960 --> 00:35:31,079 in and clips to. And so there's there's multiple uses and ways of a 420 00:35:31,119 --> 00:35:35,079 golf that a golfer could use us. Right, they could they could just 421 00:35:35,119 --> 00:35:37,760 attach this to the car. They could put it in their pocket, they 422 00:35:37,760 --> 00:35:40,360 could put it onto their belt. Again, it's a lot of our products 423 00:35:40,360 --> 00:35:45,159 are designed to how somebody going to use this, Yeah, it's up to 424 00:35:45,199 --> 00:35:52,440 them. Yeah, well that's really smart. That's what I love about you 425 00:35:52,480 --> 00:35:55,159 guys is that your golfers and it's like you get to test it yourself and 426 00:35:55,440 --> 00:35:59,960 as opposed to just having a bunch of nerds in the in the back room 427 00:36:00,079 --> 00:36:04,199 going now, you can't do it that way. Yeah, and that's both 428 00:36:04,239 --> 00:36:09,079 hardware and software. So you know, when it comes to software development, 429 00:36:09,280 --> 00:36:16,320 it's features that the golfers within our company would like to use effectively. And 430 00:36:16,920 --> 00:36:21,880 you know, we go from I mean I was ex professional, but we've 431 00:36:21,880 --> 00:36:29,519 got a couple of PG professionals or XPG professionals within our team. We've got 432 00:36:29,559 --> 00:36:32,199 a girl that's top one hundred and fifty in the world amateur rankings, and 433 00:36:32,320 --> 00:36:38,280 we've got various club champions. But we've also got fifteen handicappers and absolute beginners 434 00:36:38,280 --> 00:36:45,039 within our team. So again, you get that breadth of experience, knowledge 435 00:36:45,039 --> 00:36:50,400 and want from the products. So we tend to tap into that as much 436 00:36:50,440 --> 00:36:55,599 as I've seen any company do right to help understand what's what's the way forward? 437 00:36:57,079 --> 00:37:00,679 Awesome, Awesome, So when are you coming up in twenty twenty four 438 00:37:00,800 --> 00:37:05,840 And you mentioned earlier the PGA Show, and if we you know this is 439 00:37:05,880 --> 00:37:08,920 going to run right around the time that we're recording this at the end of 440 00:37:08,920 --> 00:37:13,199 twenty twenty three, but we're going to publish this show just around the time 441 00:37:13,199 --> 00:37:17,159 that the PGA Show will be happening. So you're not giving up anything that 442 00:37:17,440 --> 00:37:22,039 hasn't been announced already. Yeah, So we've got a new rangefinder coming out, 443 00:37:22,199 --> 00:37:32,039 the pro ed R. Again, so we've been looking primarily at technology 444 00:37:32,079 --> 00:37:37,840 within the rangefinders. With the z R, we've done that again and again, 445 00:37:37,239 --> 00:37:42,400 looking at that consistency of fire and understanding, hey, how can we 446 00:37:42,440 --> 00:37:46,440 improve that, and our team of work pretty hard over the last year to 447 00:37:46,440 --> 00:37:50,960 come up with something that we're really proud of. But then also looking at 448 00:37:51,000 --> 00:37:57,480 the touch and the feel aspect of the rangefinder. You know, our rangefinders 449 00:37:57,559 --> 00:38:00,800 up to this point have been plastic. The z R is a full metal 450 00:38:00,840 --> 00:38:07,519 bodied rangefinder, so it's way more robust than anything on the market. How 451 00:38:07,519 --> 00:38:12,239 does that impact the weight of it? It makes it heavier, but heavier 452 00:38:12,440 --> 00:38:16,719 is not a bad thing. Heavier generally makes it more stable in your hands. 453 00:38:17,639 --> 00:38:24,079 And again just it's a really solid package. So it's our it will 454 00:38:24,119 --> 00:38:28,559 be what our most premium rangefinder, but it's still going to be three hundred 455 00:38:28,599 --> 00:38:36,239 bucks so you know probably yeah, and in technology wise, probably competing against 456 00:38:36,280 --> 00:38:42,000 things that are four hundred and fifty five hundred bucks. Wow, So really 457 00:38:42,079 --> 00:38:46,000 pleased with that. It will be carried from the off in pg siperstore in 458 00:38:46,119 --> 00:38:52,920 all of their stores. So again available for touch and feel, which is 459 00:38:53,039 --> 00:38:58,440 incredibly important when it comes to the rangefinder aspect. This is not a kind 460 00:38:58,480 --> 00:39:00,599 of product that can be an online only purchase. Yeah, and they have 461 00:39:00,679 --> 00:39:05,119 to be able to feel it. When you get to a certain price point 462 00:39:05,159 --> 00:39:09,480 within the golf market and technology, it becomes a touch and feel m Hey, 463 00:39:10,239 --> 00:39:15,679 you know, I'm going to part with some serious cash what a you 464 00:39:15,719 --> 00:39:20,639 know? Am I really happy with what I'm going to buy? And that 465 00:39:20,800 --> 00:39:27,000 helps us with the z R So yeah, So that absolutely fascinated to see 466 00:39:27,000 --> 00:39:30,320 how that goes. We've already had a lot of people interested at the retail 467 00:39:30,360 --> 00:39:36,360 aspect, and then further into twenty twenty four, we'll have a new watch 468 00:39:36,719 --> 00:39:40,920 coming out as well, so something that sits between our current offering which is 469 00:39:42,079 --> 00:39:49,079 G five which is GPS only and one hundred and fifty bucks and the X 470 00:39:49,119 --> 00:39:52,920 five which is two hundred and ninety nine bucks. We'll have a watch setting 471 00:39:52,920 --> 00:39:58,760 in the middle of that. Again, so you've got something for everybody now, 472 00:39:59,119 --> 00:40:01,880 yeah, and again that's you know, for us, we pride ourselves 473 00:40:01,880 --> 00:40:07,440 on that. And you look around the ecosystem and you've got garment there, 474 00:40:07,480 --> 00:40:12,199 you've got Bushnell. We talk about ourselves as being the third brand within golf 475 00:40:12,239 --> 00:40:15,679 technology, and but part of that is the breadth of product that we have 476 00:40:15,000 --> 00:40:21,079 and the ability to say different price points, different types of customers, and 477 00:40:21,119 --> 00:40:23,880 that's something that's really helped us grow over the last couple of years and will 478 00:40:23,880 --> 00:40:30,239 help us grow in the future. And you feel confident that the quality of 479 00:40:30,280 --> 00:40:36,320 your product line is competing with Again, you're a small tech company and you're 480 00:40:36,320 --> 00:40:44,760 competing with very large tech companies. Yeah, I mean again, looking at 481 00:40:44,760 --> 00:40:47,679 our products, there's two aspects. So one is the hardware aspect, very 482 00:40:47,719 --> 00:40:53,719 comfortable with how that competes. And then the other side would be the software 483 00:40:53,760 --> 00:41:00,320 side, and incredibly comfortable and effectively. We take care with our apps or 484 00:41:00,360 --> 00:41:06,559 development our features because we are golfers. We're going to use the product ourselves, 485 00:41:07,599 --> 00:41:13,360 and even when it comes down to support, really comfortable with how that 486 00:41:13,440 --> 00:41:17,079 works. How hey, you need your course updated, takes our guys forty 487 00:41:17,199 --> 00:41:22,519 hours and then it'll be their new course. Whatever you need is adjusted, 488 00:41:22,559 --> 00:41:28,920 it's available on the app, it's available on your device. So I think 489 00:41:28,960 --> 00:41:36,639 that will see us with our growth. I think with the larger companies it's 490 00:41:36,679 --> 00:41:39,559 more of a bottom line focus than ourselves, where hey, we just want 491 00:41:39,599 --> 00:41:44,679 to grow, we just want to be there. Talk to potential golf customers, 492 00:41:44,760 --> 00:41:50,000 get them into our ecosystem, get them understand how we see the world 493 00:41:50,000 --> 00:41:52,880 of golf, and hey, we can help you try and improve. And 494 00:41:53,000 --> 00:41:59,199 the type of nerd that likes to get information about what I'm doing, how 495 00:41:59,280 --> 00:42:01,159 I'm progressing. And a friend recently asked me, is like, what do 496 00:42:01,199 --> 00:42:05,480 you do with that information? I said, to figure out what I'm not 497 00:42:05,559 --> 00:42:08,639 doing well and then try to work on that. Because you think that helps. 498 00:42:08,679 --> 00:42:12,719 I'm like, yeah, I really do, I really do. So, 499 00:42:13,280 --> 00:42:15,280 you know, at first having the tags with Game Golf, as we 500 00:42:15,360 --> 00:42:20,400 talked about early on, that gave me some good information and I liked it. 501 00:42:20,719 --> 00:42:24,920 And then but having all these different products, then I went to the 502 00:42:24,960 --> 00:42:28,679 watch, Then I went to the phone, Then I went to GPS apps, 503 00:42:28,679 --> 00:42:35,719 then I went to a rangefinder, having you know, and now I'm 504 00:42:35,880 --> 00:42:42,639 using Arcos on my clubs only getting information, but it's mix and match, 505 00:42:42,679 --> 00:42:46,159 and I really have to go over I have to keep my scorecard and go 506 00:42:46,199 --> 00:42:50,760 over it with a fine tooth comb to compare the notes with Arcos. And 507 00:42:50,800 --> 00:42:53,079 it's like, this is really spending a lot of time doing something I don't 508 00:42:53,079 --> 00:42:55,880 want to do. I was hoping it would be taken care of. What 509 00:42:57,000 --> 00:43:01,599 I love about what you guys have been able to develop and evolve as a 510 00:43:01,599 --> 00:43:07,800 as a tech company is that you have all those elements integrated into a single 511 00:43:07,880 --> 00:43:13,440 product that you can get your just the information you need while you're playing, 512 00:43:13,719 --> 00:43:16,519 but you can also go home take all that information, compare it to other 513 00:43:17,039 --> 00:43:22,480 how other golfers and you know your category are doing. What is it? 514 00:43:22,880 --> 00:43:28,079 What are the things that we can learn from your app once we you know, 515 00:43:28,159 --> 00:43:30,280 at the end of the round. Besides, you know, while we're 516 00:43:30,320 --> 00:43:32,679 playing, but after the round, what can we learn and how do we 517 00:43:32,719 --> 00:43:38,320 access that to help us look at what we're struggling with and how we get 518 00:43:38,360 --> 00:43:45,119 better. Yeah, that's okay, that's it a never ending question. It 519 00:43:45,199 --> 00:43:54,519 sure sounded like it from use I kept going so with the apps and our 520 00:43:54,559 --> 00:44:00,960 team are phenomenal at allowing a goal for to dig as deep and as granular 521 00:44:01,000 --> 00:44:06,320 as they want. And so, hey, you just want some basic club 522 00:44:06,360 --> 00:44:08,760 distances, we can give you that. It's a couple of clicks. Hey, 523 00:44:08,800 --> 00:44:12,880 if you want to go and look at every individual shot you've ever hit 524 00:44:12,920 --> 00:44:15,000 with a driver. You can do it. It's a lot of clicks, 525 00:44:15,039 --> 00:44:17,159 but you can do that. So it gives you what you want. It's 526 00:44:17,159 --> 00:44:23,920 not going to force you anything. We actively encourage guys that are being working 527 00:44:23,960 --> 00:44:28,840 with a club pro or a PGA pro to connect their data to them through 528 00:44:28,840 --> 00:44:35,239 academy. Get that insights and advice. But in reality, the system is 529 00:44:35,320 --> 00:44:38,519 just going to tell you whether it's using strokes gained, what areas of the 530 00:44:38,559 --> 00:44:45,199 game you're losing shots where you benchmark against your peers, and then start to 531 00:44:45,239 --> 00:44:49,800 help you dig into that. So, hey, we'll show you short game, 532 00:44:50,679 --> 00:44:57,000 Fred, you're losing shots short game against your peers. Okay, how 533 00:44:57,079 --> 00:45:00,480 is that taking place? Is that bunker play? Is that specific clubs? 534 00:45:01,320 --> 00:45:07,440 Oh? Actually, Fred, you pitch constantly with a loggage, right, 535 00:45:08,159 --> 00:45:14,800 we would suggest trying to pitch with two clubs less than whatever you're going to 536 00:45:14,880 --> 00:45:17,480 choose. So, hey, I normally choose a loggage, Let me choose 537 00:45:17,480 --> 00:45:22,480 a gap wage. I normally choose a pitching wedge from this location, Let 538 00:45:22,480 --> 00:45:25,000 me choose an eta. So we're gonna we're going to try and give you 539 00:45:25,000 --> 00:45:30,079 some questions to go and answer and say, look, here's some ideas of 540 00:45:30,119 --> 00:45:36,000 how you could improve without changing technique or concepts. Right, wow, that 541 00:45:36,199 --> 00:45:38,760 is phenomenal. Have you been Wait a minute, I'm not using your product. 542 00:45:38,800 --> 00:45:42,159 How do you know that about my game? Oh? This is it? 543 00:45:42,320 --> 00:45:50,440 This is educated guess experience guess. So it's it's it's about this element 544 00:45:50,519 --> 00:45:57,000 of giving the golfer manageable insights, right telling you, Hey, your short 545 00:45:57,039 --> 00:46:00,920 games per Well, that's great. You may or may not know that. 546 00:46:00,880 --> 00:46:04,559 How do you deal with that? Well? Okay, well if we say, 547 00:46:04,960 --> 00:46:07,840 hey, actually, Fred, it's your bunker play. That's diabolaccaults, 548 00:46:07,920 --> 00:46:10,719 letting your rest. Your short game is actually quite good, but bunker plays 549 00:46:12,079 --> 00:46:15,559 a problem. Okay, Well, there's two aspects to that. One is 550 00:46:16,320 --> 00:46:22,199 don't hit it in bunkers. The other is improve improve your technique to get 551 00:46:22,199 --> 00:46:23,440 out of bunkers. And at that point we go, well, look, 552 00:46:24,320 --> 00:46:28,880 bunker play is pretty technical, weed advise you go and see a PGA pro 553 00:46:30,280 --> 00:46:34,880 Go, spend a couple of hours with PJ pro. Additionally, let's try 554 00:46:34,880 --> 00:46:37,079 and not hit it into bunkers. So hey, if there's bunkers short of 555 00:46:37,119 --> 00:46:42,800 the green, here's your club distances. Try and hit to the back portion 556 00:46:42,880 --> 00:46:46,519 of the green. So you can come at everything from a couple of elements, 557 00:46:46,559 --> 00:46:52,480 but it's it's that major understanding of hey, okay, it's my bunker 558 00:46:52,480 --> 00:47:00,480 play, that's my problem. And it's amazing how often you see golfer on 559 00:47:00,559 --> 00:47:07,320 my chipping's terrible. Well it's not great, but you've missed fifteen out of 560 00:47:07,400 --> 00:47:12,760 eighteen greens for the last four rounds. So is it you're chipping? And 561 00:47:12,800 --> 00:47:14,920 then you dial back and say, well, why are you missing all the 562 00:47:14,920 --> 00:47:20,719 greens? Well, actually you're not hitting great tea shots. And it's amazing 563 00:47:20,800 --> 00:47:23,280 the knock on effect of going right. Okay, you're missing all your tee 564 00:47:23,280 --> 00:47:27,400 shots. Right then you're kind of hitting it up somewhere around the green. 565 00:47:27,480 --> 00:47:32,599 Now you're chipping from a variety of locations. Can we take the tea shot 566 00:47:34,039 --> 00:47:39,199 and aim down the left hand side? If you change your point of your 567 00:47:39,239 --> 00:47:43,559 point of alignment and hit down the left side, can you hit more fairway? 568 00:47:43,760 --> 00:47:46,239 Data would suggest you can. Now you can hit some more greens. 569 00:47:46,280 --> 00:47:52,079 Now you're pitching less. And there was also the element of your ego and 570 00:47:52,119 --> 00:47:54,719 you're like, oh, I can hit this club this far and it's like, 571 00:47:55,000 --> 00:47:58,800 no, you're not coming up to the green. So obviously you can't. 572 00:47:58,800 --> 00:48:01,199 You got a club up. Yeah, and even for myself, I 573 00:48:01,199 --> 00:48:04,679 mean, look, I played at a really high level. I find it 574 00:48:04,840 --> 00:48:08,159 fascinating. I'll stand on a course and I'm like a little bit of a 575 00:48:08,159 --> 00:48:13,400 wind here, it's one hundred and thirty yards. I'll hit eightime and I 576 00:48:13,440 --> 00:48:15,519 go back and look at the system. Wow, I only hit that one 577 00:48:15,599 --> 00:48:21,000 hundred and thirty six yards, you know, and I'd sit there on average 578 00:48:21,039 --> 00:48:25,440 flatcam one hundred and sixty five with an ear. It's amazing some of the 579 00:48:25,480 --> 00:48:30,000 impacts that you can see on elevation or wind. And that's what the whole 580 00:48:30,000 --> 00:48:36,760 overviews give you. So there's so many elements of the system where you can 581 00:48:36,800 --> 00:48:42,960 go and gain insight, and effectively, what it does is it gets you 582 00:48:43,039 --> 00:48:46,559 to go and gather more data, enjoy collecting it, you know, use 583 00:48:46,599 --> 00:48:52,280 it correctly, improve your game, use it to record great golf trips around 584 00:48:52,639 --> 00:48:55,800 you know, fabulous courses so you can reminisce and look back on. There's 585 00:48:55,840 --> 00:49:00,440 so much you can do in the systems. I recently got a press release 586 00:49:00,480 --> 00:49:06,840 from you guys, which is what brought me back to giving attention to you. 587 00:49:06,840 --> 00:49:10,559 You announced a PGA Retirement Plus program can tell me about that one. 588 00:49:10,760 --> 00:49:19,119 Yes. So the GRP program with the PG was set up goodness. I 589 00:49:19,119 --> 00:49:23,360 think it's about fifteen or sixteen years ago, and it was effectively to go 590 00:49:23,400 --> 00:49:27,840 and help out pros in the first part. I think it was titleist to 591 00:49:27,960 --> 00:49:30,400 get in trouble for that might not have been titleist, but I think it 592 00:49:30,440 --> 00:49:34,599 was who said, look, hey, we've got all these guys. They're 593 00:49:34,639 --> 00:49:40,039 great at helping us provide our product to their members. We want to do 594 00:49:40,079 --> 00:49:47,880 something for them. So GRP allows companies to contribute a bit to retirement policies 595 00:49:49,280 --> 00:49:53,119 of PG pros. And again it's like, hey, look, if you're 596 00:49:53,119 --> 00:49:55,599 going to stock us, we can help you in this way and do this. 597 00:49:55,639 --> 00:50:00,559 And it's not so much the facility that's reaping the benefit. They obviously 598 00:50:00,639 --> 00:50:06,039 get great margin, but also those pros and those assistant pros in those clubs. 599 00:50:06,280 --> 00:50:13,039 So we were thrilled to be offered a position on it. And we're 600 00:50:13,079 --> 00:50:19,519 the only tech company to be involved ever with GRP, So yeah, it 601 00:50:19,760 --> 00:50:22,760 was fascinating. It was part of a trip I took to Frisco to see 602 00:50:22,760 --> 00:50:25,440 the new PAGA headquarters and speak with some of the team about a few other 603 00:50:25,519 --> 00:50:30,719 things. And which is a phenomenal facility. If you, if anybody's ever 604 00:50:30,800 --> 00:50:36,039 around Dallas, go up there and have a look. It is stunning. 605 00:50:37,840 --> 00:50:44,559 So yeah, so absolutely thrilled. Again. We launched that last week and 606 00:50:44,760 --> 00:50:47,960 we've already had a number of PG members reach out to us, especially ahead 607 00:50:47,960 --> 00:50:52,840 of the PG Show. So yeah, hope hopefully, you know, we'll 608 00:50:52,880 --> 00:50:55,679 see some benefits, they'll see some benefits, and hopefully we'll get some more 609 00:50:55,719 --> 00:51:00,679 shots users. That's great. Tell me about how we can find more about 610 00:51:00,719 --> 00:51:06,360 Shotscope on social media and on the internet. Yeah, so the best place 611 00:51:06,400 --> 00:51:10,480 to go shot scope dot com. You can gather I mean, look, 612 00:51:10,519 --> 00:51:15,320 if you're just interested in what we've talked about, there's free books about performance 613 00:51:15,400 --> 00:51:19,800 data. I think we've got seven of them now that will give you some 614 00:51:19,960 --> 00:51:22,840 general insights about how to use data to help your game, some case studies. 615 00:51:24,039 --> 00:51:28,760 And then social media. I think we're at shot Scope on x I 616 00:51:29,119 --> 00:51:34,880 still caught twit her, but at shot Scope on Instagram. Those are probably 617 00:51:34,920 --> 00:51:37,920 the easiest places to find us and look, give us a follow, and 618 00:51:37,960 --> 00:51:44,679 again hopefully we can help you ask some questions next time you play the game 619 00:51:44,760 --> 00:51:46,719 of Hey, why they make that decision? You know, I think if 620 00:51:46,960 --> 00:51:51,000 we can do that as a company, we're well on the way to helping 621 00:51:51,039 --> 00:51:54,679 you play a little bit better golf. Okay, last question, give me 622 00:51:54,719 --> 00:52:00,199 a rundown of each product, because there's a bunch of them, and yeah, 623 00:52:00,239 --> 00:52:05,119 and do this in twenty seconds. No, I mean you have a 624 00:52:05,199 --> 00:52:07,760 variety of products for in a variety of price points. Can you give a 625 00:52:07,760 --> 00:52:13,480 brief overview real quickly? Yeah? Okay, So starting with watches, We've 626 00:52:13,519 --> 00:52:15,920 got the G five, which is a GPS only watch, comes with a 627 00:52:15,920 --> 00:52:22,639 couple of different interchangeable straps. That is a one hundred and fifty bucks provides 628 00:52:22,679 --> 00:52:27,639 front, middle, back distances. We have the X five watch, which 629 00:52:27,960 --> 00:52:34,480 is two hundred and ninety nine dollars and that's your performance tracking touchscreen, ceramic 630 00:52:34,519 --> 00:52:40,400 bezel premium watch. We have the Connects Tracking system, which is ninety nine 631 00:52:40,440 --> 00:52:45,960 dollars connection and what is that that is a hardware or is that just sixteen 632 00:52:46,000 --> 00:52:50,920 tags? And you can use that to connect directly to our app to record 633 00:52:50,960 --> 00:52:54,760 your data. Okay, we have what is the price point on Connects ninety 634 00:52:54,840 --> 00:53:01,119 nine dollars? Okay. We have the H four, which is our handheld, 635 00:53:01,440 --> 00:53:07,880 is one hundred and fifty dollars round about that front middle back distances all 636 00:53:07,960 --> 00:53:13,239 your GPS and it is also tracking enabled so it can capture your data. 637 00:53:14,679 --> 00:53:17,920 We have the pro L two rangefinder, which is one hundred and fifty dollars 638 00:53:20,079 --> 00:53:28,480 slope cart magnet, very good range finder for the money. We have the 639 00:53:28,880 --> 00:53:32,840 LX on its own, which is two hundred and forty nine bucks two hundred 640 00:53:32,880 --> 00:53:37,199 and sixty nine bucks something in that region with a cart magnet, red black 641 00:53:37,199 --> 00:53:45,320 optics slope switch. And then we have the LX Plus which is the Lex 642 00:53:45,400 --> 00:53:52,480 rangefinder and the H four And if you're buying them together, you save one 643 00:53:52,559 --> 00:53:55,159 hundred dollars on retail from buying them separately, so it's three hundred and sixty 644 00:53:55,239 --> 00:54:01,039 nine bucks. They connect together gives you all of that ability to have that 645 00:54:01,039 --> 00:54:10,400 three and one product. Wow, I think that's everything. Go to shotscope 646 00:54:10,400 --> 00:54:14,840 dot com and figure it out for yourself. Yeah, exactly. So, 647 00:54:14,920 --> 00:54:17,760 yeah, have a good look through. But and again look we love questions, 648 00:54:17,800 --> 00:54:22,000 So if anybody has a question falling on from this or wants to find 649 00:54:22,000 --> 00:54:25,159 out more support at shot scope dot com, go and ask our guys test 650 00:54:25,199 --> 00:54:29,760 them. They'll be back to you in minutes or hours and and they're they're 651 00:54:29,760 --> 00:54:34,519 great at what they do helping everybody. Awesome, Gavin, it's great to 652 00:54:34,519 --> 00:54:38,000 talk to you again and catch up and congratulations on the progress and still being 653 00:54:38,000 --> 00:54:44,719 a viable once I started playing again, I'm gonna make tags making your name 654 00:54:44,800 --> 00:54:52,880 in the golf new sets in conjunction with their latest pro x plus rangefinder GPS 655 00:54:52,920 --> 00:54:59,960 handheld performance tracking Tags. Absolutely love their new design, which makes the range 656 00:55:00,480 --> 00:55:05,159 easier to hold steady for accurate readings to the green. Also, the GPS 657 00:55:05,280 --> 00:55:09,079 readout is magnet based, so I can keep it attached to the rainfinder or 658 00:55:09,119 --> 00:55:13,840 put it in my pocket or mount it to my pushcart. It's a really 659 00:55:13,880 --> 00:55:21,440 impressive design and offers more features than any other tracking hardware software combo that I've 660 00:55:21,480 --> 00:55:27,360 seen from any manufacturer. Next week, we're bringing back Scott Fassett, creator 661 00:55:27,440 --> 00:55:31,480 of the Decade golf course management system. It's a great conversation that will get 662 00:55:31,480 --> 00:55:37,960 your head spinning when you learn how many ways we sabotage ourselves on the course 663 00:55:37,599 --> 00:55:44,960 and learn the true meaning of golf smarter. It's amazing. I've watched videos 664 00:55:45,760 --> 00:55:52,400 with Scott and people learning the Decade system and it's clearly things we've been talking 665 00:55:52,400 --> 00:55:59,280 about for nineteen in our nineteenth year on this podcast on how to golf smarter 666 00:55:59,760 --> 00:56:04,639 by using course management and just you know, playing it smart, not beating 667 00:56:04,639 --> 00:56:07,960 yourself up anyway. Great conversation that's coming up next week now. If you 668 00:56:08,000 --> 00:56:13,679 remember, it was episode nine hundred and twenty. Our Golf Smarter Ambassador lived 669 00:56:13,719 --> 00:56:16,880 in Texas, but the course that he played was in Oklahoma, nearly seventy 670 00:56:16,920 --> 00:56:22,679 miles away, and I was questioning do you travel very far? I mean, 671 00:56:22,880 --> 00:56:27,599 why do you travel that far? And asking if other people do well. 672 00:56:27,639 --> 00:56:30,480 He got back to me and apparently he's a VIP at the Windstar Casino. 673 00:56:31,039 --> 00:56:37,159 It features great golf and great golf instruction, which provides him with full 674 00:56:37,199 --> 00:56:42,480 access. So he listens to Golf Smarter during his regular commute. Now, 675 00:56:42,559 --> 00:56:46,159 he was also excited to hear that we're now offering the flight Path Golf teas 676 00:56:46,239 --> 00:56:51,000 as part of our gifts when you share where you live and play and then 677 00:56:51,079 --> 00:56:53,920 announce the number of the episode of our weekly show. So I invite you 678 00:56:53,960 --> 00:56:59,199 to become a Golf Smarter Ambassador with the incentive of getting a choice of three 679 00:56:59,320 --> 00:57:05,119 great gifts for your effort of telling us again where you live and where you 680 00:57:05,159 --> 00:57:08,480 play, and then introduce the episode. Here's what you can choose from. 681 00:57:08,559 --> 00:57:13,800 You get a free link to Tony Manzoni's video of the Lost Fundamental, a 682 00:57:13,840 --> 00:57:17,519 glove or glove and glove storage compartment from redroostergolf dot com. And then our 683 00:57:17,559 --> 00:57:22,840 new third option for you to choose from is the eight pack of Flightpathcolf t's 684 00:57:22,920 --> 00:57:27,880 from flightpathgolf dot com. Just write directly to me and I'll send you simple 685 00:57:27,880 --> 00:57:31,440 instructions on how to record an episode opening that takes no time at all. 686 00:57:31,719 --> 00:57:36,760 Check out today's show notes to find links about each gift that you have to 687 00:57:36,840 --> 00:57:40,159 choose from. To see and hear the most compelling and helpful short tips and 688 00:57:40,199 --> 00:57:45,480 insights of our podcast interviews for both Golf Smarter and Golf Smarter Mulligans, which 689 00:57:45,599 --> 00:57:50,719 we'll be back in April. Please follow us on social at Golf Smarter, 690 00:57:50,880 --> 00:57:55,840 on YouTube, TikTok, Facebook, Instagram, LinkedIn and Twitter x for our 691 00:57:55,880 --> 00:58:01,039 ongoing posts of videos and articles five times each week. If you have any 692 00:58:01,119 --> 00:58:07,000 questions, comments, suggestions for upcoming episodes, or how I can get rid 693 00:58:07,039 --> 00:58:10,320 of tennis elbow, I want you to join our list of golf Smarter Ambassadors 694 00:58:10,599 --> 00:58:15,239 who receive a free gift, just write to Golf Smarter Podcast at gmail dot 695 00:58:15,280 --> 00:58:21,280 com or click on the Heyfred button when you visit golfsmarter dot com